OTC July 2017

The Kids Issue contents

Understanding the Styling and Product Needs of Infants and Children with Natural Hair by Taliah Waajid

With more women embracing natural hair and the use of natural hair care products, it’s important to remember that these customers tend to also adopt natural hair styling for their children. Let your customers know that you carry chemical-free inventory that specifically addresses hair maintenance needs for children.

Curl Softeners by Stephanie McLemore

What are curl softeners and are they okay to use? This chemical has long been a lifesaver for many to help African American women control their curly, coily and kinky hair. Looking back in history you will find interesting facts about relaxers and how they play a major role in hair care.

66 Manufacturer Profile

CURLS Beauty Brands

For some, there is nothing more empowering than embracing the natural beauty they were graced with. Your shoppers who flaunt their natural hair, curls and all, are some of these people. This month, OTC Beauty Magazine sat down with Mahisha Dellinger, Founder and creator of CURLS Beauty Brands, to learn about this company that celebrates hair textures in all their unique glory.

컬스 (CURLS) 뷰티

머리를 뽐내는 소비자들이 이 사람들에 속한다고 볼 수 있습니다. 이번 달, OTC 뷰티 매거진은 컬스 뷰티 브랜드의 설립자이자 창시자인 마히샤 델링거 (Mahisha Dellinger) 씨와 이야기를 나누며 특별한 머릿결을 축복하는 이 회사에 대해 알아보았습니다.

contents July 2017

30 Knowledge To Know

Clearing up the Misconceptions About Care and Maintenance of Natural Afro Hair: Part III by Dr. Edward Tony Lloneau

Continued from the June 2017 issue, the final portion of this three-part series debunks a few concluding misconceptions regarding natural African hair styling and its growth.

자연산 아프로 모발의 유지 및 관리에 대한 오해 해결

파트 III

지난 6월호에 이은 기사의 완결로, 아프리칸 헤어의 네추럴

스타일링과 기르는 법을 최종 정의 하였다.

34 Hair Vitamins…They’re Not Just for Adults by Ebony Clark-Bomani

Hair vitamins for children are becoming a more soughtafter commodity. With nutritionists suggesting that moms and dads seriously consider adding a hair vitamin to their child’s daily nutritional intake, you want to be sure to stock them on your shelves!

헤어 비타민...성인만을 위한 것이 아닙니다

아이용 헤어 비타민은 더 많은 인기를 얻고 있는 필수품이

되어가고 있습니다. 영양학자들은 영양 결핍을 보충하기

위해 엄마와 아빠가 아이들이 매일 헤어 비타민을 섭취하여

영양을 보충 하는 것을 심각하게 고민해 볼 것을 제안하고

있는 마당에, 관련 제품들을 꼭 구비하고 있어야 합니다.

42 Business Tips

Increasing Cosmetic Sales by Cross Merchandising by Cynthia Malcom

Being a mom is a rewarding, but slightly exhausting job. Often times a mom’s wants and needs are pushed to the wayside as she puts the children and household first. This reality is brought to the forefront during shopping trips (most likely on a time crunch) where they manage to check off every item of their “to-do” list, and often leave without getting all or any products needed for their health and beauty regimen. You can help change that.

크로스 머천다이징을 통한 화장품 매출 증진

어머니란 위치는 여성이 경험할 수 있는 가장 보람 있는

직업 중 하나이지만, 아이들과 가족들을 위해 자신 스스로의

욕구를 저버려야만 하는, 조금은 힘든 위치기도 합니다.

이러한 현실은 쇼핑을 할 때 (특히나 시간이 많이 없을 때)

나타나는데, 어머니들은 “사야 할 것” 목록에 있는 것들에만

집중하고 체크하며 정작 본인의 건강이나 미용에 필요한

것들에는 신경을 못 쓰기 마련입니다. 이를 바꾸기 위해 여러분의 도움이 필요합니다.

46

52

Enduring Enterprises by Jill

Johnson

Everyone who starts or leads a business dreams of passing it along to the next generation, but few are successful in making it happen. Leaders and entrepreneurs who achieve exceptional business longevity share eight business practices that move them to long-term success. Read about them here.

영속 기업: 사업을 시작하거나 주도하는 모든 사람들은 다음 세대로

이어가는 꿈을 꿉니다. 그러나 다음 세대까지 사업을 지속하는 것에 성공한 사람은 거의 없습니다. 탁월하게 사업을 오랜 기간 수행한 리더와 기업을 장기적인 성공으로 이끈 8 가지 사업 사례를 공유합니다. 여기서 확인하세요.

To Succeed as a Leader, Share the Big Picture by Walt Grassl

Every employee plays a role in the company’s performance. It is important that they know their role and have a sense of purpose. Here are five different strategies a leader can use to foster a workplace where every employee feels valued and can contribute to the overall vision of the company.

리더로서 성공하기 위한, 큰 그림 공유하기 모든 직원은 회사의 성과에 기여합니다. 직원들이 자신의 역할을 아는 것이 중요합니다. 여기에서 리더가 모든 직원이 가치를 느끼고 회사의 전체 비전에 기여할 수 있는 직장을 육성하기 위해 사용할 수 있는 5 가지 전략을 알려드립니다.

58 Beauty Ambassador

Styling Tools Beauty Ambassador Article by Terri Taricco-Cropp Expert’s Tips for Healthy, Beautiful Hair

ON THE COVER:

PDC Brands wants your customers to enjoy their haircolor and be able to care for their tresses without the worry of stripping that pigment away. The new Cantu Anti-Fade Color Protecting Collection is formulated especially for color treated hair, and works to cleanse, strengthen, moisturize and soften hair while protecting color’s integrity. Learn more on page 81. www.cantubeauty.com

CEO: Ann Jhin

Editor:

Korean

tbae@otcbeautymagazine.com koreannews@otcbeautymagazine.com

Art Director: Sam Choi support@otcbeautymagazine.com

Advertising & Sales Coordinator: advertising@otcbeautymagazine.com

Contributing Writers:

Dr. Edward Tony Lloneau

Cynthia Malcom

Stephanie McLemore

Terri Taricco-Cropp

Taliah Waajid

Columnists: Kenny Duncan

Lafayette Jones

Elayne McClaine

Dwayne Thompson

Editorial Letter

by Haley Sessions

Practicing our ’s

The children may be out of school, but summer is no time to fall behind on your studies. Be sure to stay brushed up on your ABC’s of beauty care, and the latest items for all of your shoppers, including youngsters.

This month OTC Beauty Magazine has gathered a collection of the hottest beauty items the children, and their parents, who shop in your store will love. We also included a few articles to keep you up to date on the latest and greatest news in the industry. For example, did you know that by cross merchandising items (like placing a few makeup staple products in your children’s section) you could increase your sales totals by making shopping a little easier on the mamas that visit your store? Likewise, have you ever wondered where curl softeners came from and exactly what they do? We have that information and more, ready for discovering just inside these covers.

Here at OTC we think that embracing exactly who you are is vital to happiness and success in life. So why not start young? Children who are encouraged to be themselves, whether through how they dress or how they style their hair, are uniquely fun and perfect in their own way. Similar to that belief, enabling your shoppers to let their natural hair styles shine can also create a sense of beautiful boldness (See on page #66 how CURLS Beauty Brands can help flaunt those curls!).

This month, and all throughout the year, we wish you the very best. Thank you for your support of our publication, and please let us know if there is anything specific we can help you learn more about. After all, practice makes perfect and we always strive to stay at the top of our game.

기본적인 것들에 대한 복습

아이들은 방학을 맞이할 지 모르겠지만, 여러분들은 여름 동안 공부에서 뒤쳐지면 안 됩니다. 뷰티 케어의 기본적인 면들과 어린 친구들을 포함하는 모든 소비자들을 위한 최신 품목들도 다시 상기하고 공부하시는 것을 잊지 마십시오. 이번 달 OTC 뷰티 매거진 (OTC Beauty Magazine)에서는 여러분의 상점에 방문할 아이들과 부모님 모두 좋아할 최신 인기 품목들을 모아봤습니다. 또한 저희 산업에 관련한 최신의, 그리고 유익한 기사들도 포함 돼 있습니다. 예를 들어, 크로스 머천다이징 ( 몇몇 메이크업 관련 상품들을 아동 코너에 배치하는 등)을 통해 상점에 방문하는 어머니들의 쇼핑을 도움으로써, 수익 창출을 증진시킬 수 있다는 것을 아셨습니까? 또한 이런 곱슬머리 연화제가 어디서 왔는지, 그리고 그것들이 정확히 무엇을 하는지 궁금해 보신 적이 있으신가요?

저희는 앞서 언급한 정보 이외에도 더 많은 것을 보유하고 있습니다, 이번 호를 통해 직접 눈으로 확인하십시오.

저희 OTC 는 현재의 본 모습을 제대로 아는 것이 행복과 성공으로 가는 아주 중요한 열쇠라고 생각합니다. 그럼 조금 빨리 시작하는 것이 어떨까요? 어릴 적 입는 옷이나, 머리 스타일 등을 통해 자기 자신을 알아가는 사람들은 자신의 길에서 더 특별하고 완벽해져 가는 것을 볼 수 있습니다. 이와 비슷하게, 소비자들의 자연적인 헤어 스타일을 더욱 빛나게 하는 것은 그들이 갖는 미적 자신감을 더욱 높여줄 것입니다. (66 페이지에서 컬스 뷰티 브랜드 (CURLS Beauty Brands) 가 곱슬머리들에게 어떤 방식으로 자신감을 심어주는지 확인하세요!) 이번 달, 그리고 한 해의 행복이 가득 하시기를 빕니다. 저희 출판사에 보내주신 관심과 사랑에 대해 감사 드리며 저희가 도움을

Expert Advice

by Dr. Ben Johnson, MD

This is What is Really Causing Your Breakouts, and it’s Not What You Think

Dr. Ben Johnson, MD, Founder of Osmosis Skincare, explains why acne is linked to digestion, not dirt or oiliness

“Acne is a detox reaction that has little to do with bacteria or oiliness,” explained Dr. Ben Johnson, MD, founder of the holistic beauty brand Osmosis Skincare.

“It is poor digestion linked to what we eat and hormonal imbalances internally, not topical bacteria as we might think.”

Our skin is a filter to help remove toxins from our bodies. These toxins are what cause breakouts. Whether from diet, hormones, stress or candida, the toxins that are released due to these causes appear on the face, back or chest, and occur chronically, monthly, or intermittently. The face is a key detox zone because of the increased circulation, the sebaceous glands and its connection to the internal organs.

“Acne shows up on different parts of the face based on where these toxins are coming from. Estrogenic toxins (poisons that resemble estrogen) are purged in male pattern areas that include the beard line (where a beard would grow) and the chest and back. Acne in the upper face is caused by candida toxins. Candida is a yeast that overgrows in different regions

Meet Dr. Ben Johnson, MD

Dr. Ben Johnson, MD, is the Founder of Osmosis Skincare. www.osmosisskincare.com

of the gut. Where it is growing in the gut will determine where on the face it appears. Forehead, as one example, is the large intestine,” adds Johnson.

Ways to help minimize acne

Buy organic foods if possible - “Too many of the added growth hormones in our meat and dairy end up in our systems and the body responds with hormone shifts. As a result, candida populations in the body get out of whack which in turn, can contribute to acne.”

Watch your diet - “Reduce your intake of sugar, hydrogenated oils, sodium and synthetic flavorings where possible. Inflammation, even internally, stimulates oil production and leads to acne.”

There are products and supplements you can find to help treat toxins as well.

Child’s Play

Who says beauty has to be complex? This industry truly has something to style every head of hair or moisturize any pair of hands, no matter how young or old. Take a look at the items gathered here, and see which you can add to your shelves to serve your youngest shoppers.

Soft & Sassy

Girls really do just want to have fun and sometimes even be a bit sassy, especially with their hairstyles. The Soft & Sassy Super Duper Softening Conditioner from Aunt Jackie’s Girls is enriched with good-for-hair ingredients to help soften coarse, hard-to-manage tresses. It can be used as a co-wash, deep conditioning treatment or a rinse out conditioner to make for easier combing, and to strengthen hair for healthier growth in naturally curly, coily and wavy tresses. www.auntjackiesgirls.com

Glitter Girl

Add a touch of sparkle and shine to any fun hairdo with Jerome Russell’s Hair & Body Glitter. This temporary spray can be added sparingly for a subtle look or generously for a more show-stopping appearance. It easily washes out and will not damage hair, body or clothing. Girls will love it! www.jeromerussell.com

Detangle for Happiness

The gentle formula of the ORS Olive Oil Girls Leave-In Conditioning Detangler is infused with Olive Oil, Aloe Vera and Vitamin B5 to condition and moisturize as it helps to detangle tresses. It leaves hair shiny, soft and more manageable, and girls happier thanks to easy styling times. www.orshaircare.com

Care for Kids

We all know that vitamins are important, but did you know they can help your hair, too? The Mane Choice’s Manetabolism Kids Gummy Vitamins help children—both boys and girls—ages 2 and up grow healthy hair, nails and skin while keeping their immune system strong. These tasty and all natural fruit flavored gummies are gluten and dairy free, and aid in a comprehensive approach to growing healthy hair while keeping little ones healthy at the same time. www.themanechoice.com

No Time for Tears

You will not find any tears here, thanks to the Cantu Care for Kids Tear-Free Nourishing Shampoo. This gentle formula cleanses and promotes healthy hair growth with the perfect blend of pure shea butter, coconut oil and honey formulated without harsh ingredients. It works to effectively nurture and nourish fragile coils, curls and waves in textured hair. Bath time just became a breeze. www.cantubeauty.com

Add a Streak of Fun

What little girl doesn’t like cotton candy? Now your youngest fashionistas can enjoy this treat in a different way—by adding a pop of color to their hair (if their parents are OK with it, of course). The semi-permanent hair color Amplified formula from Manic Panic is offered in a fun Cotton Candy Pink shade that actually glows under a black light. Talk about a memorable trip to the skating rink! www.manicpanic.com

Nourishment is Key

Young hair and scalp needs a little extra tender love and care to foster healthy tresses for years to come. Luckily the Sofn’Free n’Pretty Olive & Sunflower Oil Hair and Scalp Nourisher features a special blend of oils to help strengthen and protect hair and scalp for both relaxed and natural hair users. It is loaded with vitamins and minerals and relieves tight, itchy dryness. www.mmproducts.com

Just for Mama

There is something special about the bond created between a nursing mother and a newborn baby, yet the process could come with a bit of discomfort for mamas. Palmer’s Cocoa Butter Formula Nursing Butter comes to the rescue as an easy-to-apply lotion that helps relieve sore, cracked nipples. It may also be used prenatally to prepare the mother for this new practice. www.palmers.com

Spoil Your Skin

Curls for Kids

Children run and play outside, they are curious about things all around the house, and they certainly aren’t worried about their hairdos…at least at a young age. Their moms, however, may think a little differently. The Coconut & Hibiscus Kids Curling Butter Cream from SheaMoisture is formulated with natural ingredients that work to control children’s wayward curls while moisturizing. www.sheamoisture.com

Just Relax

Your store’s youngest fashionistas can relax their hair without a worry thanks to SmoothCare Olive Oil Kids’ NoLye Conditioning Creme Relaxer. This formula is enriched with Olive Oil to condition and enhance sheen, and it also includes other beneficial ingredients (Coconut Oil and Shea Butter). Calm coarse textures in no time! www.smooth-care.com

Creamy Co-Wash

Cleanse and moisturize with this one easy to use, nourishing product. Enriched with valuable ingredients, and leaving out harmful ones like formaldehyde and petrolatum, the Just for Me Detangling Creamy Co-Wash detangles, cleanses and hydrates beautifully. www.strengthofnature.com

How should you sell it?

Qualities to Look for in Children’s Products!

With the beauty industry being so vast and full of impressive products of every category imaginable, it can be difficult to distinguish between which ingredients or product qualities are desirable and which are OK to do without. This is especially true with children’s items when parents are striving to always give their child the best.

What are good qualities that shoppers should look for in children’s products and why?

“Products for children hair should have naturally-derived, easily traceable ingredients—ingredients that are free of insoluble silicones, mineral oils and parabens. Complicated products can produce buildups that prevent healthy growth. Look for water based, natural, and uncomplicated ingredients to promote hydration, strength and healthy shine.”

“Youthful hair that is still developing requires products that are less harsh and more natural. The most recurring question we get about our Aunt Jackie’s Girls and Kids Originals products is, ‘Is it okay to use this on my (child’s age) year old’s hair?’ Parents want products that they feel are safe, especially on younger children and toddlers, and won’t have side effects that will cause permanent damage to their child’s hair. So, products with no, or fewer, ingredients that are allergens, and those that are paraben-free is good start. Particularly with younger kids, products that serve multiple functions (like using the same moisturizer as a styling aid) can help reduce the need for a variety of products that might cause allergic or adverse reactions.”

“When shopping for children’s hair products it’s important to know your child’s hair type and your child’s hair needs. When buying these products look for key words such as ‘gentle,’ ‘sulfate free,’ ‘lightly scented,’ ‘allergy tested,’ all types of vitamins and ‘tear free.’ Make sure that the product has more good in the ingredients than big words that mean harsh chemicals. Remember, your child is still growing and you as a parent want to make sure that what you buy for your child’s hair is making the hair strong, shiny and healthy…and most importantly, easy for you to maintain.”

Will Williams Research & Development Director of Education M&M Products Company, Inc. www.mmproducts.com

Dwan White Vice-President of Global Marketing & Product Development House of Cheatham www.houseofcheatham.com

Miown Bell Education/Marketing Development Consumer Relation Manager AFAM Concept, Inc. www.afamconcept.com

If you have input you’d like to share regarding this question, send an email to editor@otcbeautymagazine.com. Your response could be featured in the August issue!

이번달의 판매 포커스는...

어린이용 제품에서 찾아야 할 품질입니다!

뷰티 산업이 너무 광범위하고 상상할 수 있는

어떤 성분이나 제품 품질이 바람직하고 어떤 것이 좋을지를 구별하기가 어려울 수 있습니다.

특히 부모가

“어린이 헤어를 위한 제품에는 자연에서 추출되고 쉽게 추적 할 수 있는 성분, 즉

불용성 실리콘, 미네랄 오일 및 파라벤이 함유되지 않은 성분이어야 합니다. 복합 제품은 건강한 성장에 방해를 일으킬 수 있습니다. 수분 공급과 힘, 건강한 피부를 유지하기 위해서 수분 기반이며, 자연친화적이고, 복합 성분이 아닌 것을 찾으세요.”

“아직 자라고 있는 어린 머리카락은 덜 거칠고 자연친화적인 제품이 필요합니다.

당사의 Aunt Jackie’s Girls and Kids 오리지널 제품에 관련해 가장 많이 문의하는

질문은 “내 나이(어린 아이의 나이)에 이 제품을 사용해도 되나요?” 입니다. 부모님은

특히 어린 아이와 유아에게 안전하다고 느끼는 제품과 자녀의 머리카락에 영구적인

손상을 일으킬 부작용이 없는 제품을 선호합니다. 따라서 알레르기 항원이 없는

제품이나 파라벤이 없는 제품이 시작하기 좋은 제품입니다. 특히 어린 아이들의 경우, 알레르기나

부작용을 일으킬 수 있는 여러 가지 기능이 있는 제품(스타일링 보조제와 같은 모이스처 라이저)은 굳이 필요하지 않을것입니다.”

“어린이용 모발 제품을 구입할 때 자녀의 모발 유형과 아이의 모발에 필요한 것을 파악하는 것이 중요합니다. 이러한 제품을 구입할 때의 핵심 단어는 ‘부드럽고,’ ‘ 황산염이 없고,’ ‘은은한 향이 나고,’ ‘알레르기 테스트를 거친,’ 모든 종류의 비타민과 ‘눈물이 나지 않습니다’ 입니다. 거친 화학 물질을 의미하는 크게 쓰여진 단어보다 더 좋은 제품 성분이 포함되어 있는지 확인하세요. 자녀는 아직 성장중에 있으며 부모님들은 자녀의 헤어용 제품을 구입할때는 자녀들의 머리카락을 강하고 윤기 있고 건강하게 만들어 주고 싶어한다는 것을 기억하세요... 가장 중요한 것은 관리하기가 쉽다는 것 입니다.”

Will Williams, 교육 연구 & 개발 부서장 M&M Products Company, Inc. www.mmproducts.com

Dwan White

글로벌 마케팅 & 제품 개발 부사장 House of Cheatham www.houseofcheatham.com

Miown Bell 교육/마케팅 소비자 관계 매니저 AFAM Concept, Inc. www.afamconcept.com

Finished Product

by Stephanie McLemore

Curl Softeners

What are curl softeners and are they okay to use? When did we start relaxing our hair and why? Relaxers have been around for many years. This chemical has been a lifesaver for many to help African American women control their curly, coily and kinky hair. If you go back in history you will find interesting facts about relaxers and how they play a major role in hair care.

Where did it all begin?

Curl softeners are also known as texturizers and relaxers. Garrett A. Morgan invented the relaxer system more than a 100 years ago. Relaxers were created to help African Americans have more manageable hair. With today’s sophisticated technology, relaxers have improved dramatically. Companies are placing more natural oils and conditioners into their relaxer systems to preserve the hair. Now chemical relaxer systems are less irritating and come in two forms, thioglycolate (thio) and hydroxide. When it comes to the chemistry of the hair strands relaxers break down the disulfide bonds and soften the hair. This causes curl reduction and the hair is straightened and forms its new shape.

Let’s talk more about ingredients

Thioglycolate relaxers are low in pH and are similar to a permanent wave. It can be neutralized with a form of Hydrogen Peroxide, which helps to build disulfides bonds and keeps the cuticle intact. Hydroxide relaxers are high in pH and come in many forms: sodium hydroxide, potassium hydroxide, lithium hydroxide, and guanidine relaxers. Hydroxide relaxers must be neutralized twice with a neutralizing shampoo. This will stop the action of the chemical and seal the cuticle to put the disulfide bonds back intact. Proteins are also broken down during the chemical relaxing process so many women are now opting out of using chemical relaxers.

Timeline

In the past relaxers were considered damaging and women became weary because of dry, brittle, and shedding hair, which prompted the 1970’s afro. The Afro was popular and African American women were empowered by their Afros. In the 80’s the majority of many African American women grew tired of managing their Afro’s so they tried the Jheri Curl System or a similar permanent wave. This system contained thioglycolate relaxer. Today’s “natural hair movement” is growing among African American

Meet Stephanie McLemore

women. She very confidently wears her natural curls and kinks. Turn on the television or search YouTube and you will find many products and tutorials for natural hair. However, there are some women who find natural hair difficult to manage. Some women have found that applying a curl softener helps them when styling their curls, coils and kinks. Are they still natural because only some of the texture is reduced? No, after applying a chemical relaxer or softener you are no longer part of the natural hair movement, sorry.

Please help me with my daughter’s hair!

Mothers can become frustrated with the challenge of managing their daughter’s hair. Kiddie perms and curl softeners are becoming popular again. I remember my mom had the same frustration, so she sent me to the local beauty salon. There she left my hair concerns into the hands of my hair stylist. I had every curl softening method from the chemical relaxers, texturizers, and Jheri curl. This was an era when relaxers that straightened 100% of the curl were trending. As an adult looking back, I would have declined most of those services. Maybe that is the reason I became a hairstylist. Most of my clients are natural and if they request a relaxer I only reduce up to 70% of the curl pattern. I found it is better for the health of the hair to gently loosen the curl rather than making the hair super straight. Is curl softening safe? Yes, here are a few tips on making sure you don’t compromise the integrity of the hair.

A few tips

1. Check the scalp for any abrasions—if you see any broken skin you should not perform this service. Also do not shampoo a few days prior to relaxer application.

2. Open the box and make sure all supplies are included and read the manufacturer’s directions.

3. Do a strand test before applying the relaxer.

4. After thoroughly rinsing the curl softener, be sure to use the neutralizing shampoo two times to close the cuticle and strengthen the bonds.

5. Deep conditioning the hair for five to ten minutes to restore moisture and shine.

6. Lastly, rinse the conditioner with cool water. This will be the final step to closing the cuticles and restoring the pH level.

Stephanie McLemore is a goal driven self-starter, who has 20+ years in the beauty industry. McLemore believes in building a legacy of skilled professionals. She is a Licensed Cosmetology Educator and stresses customer care, hair care, creativity and customer satisfaction. McLemore is a Dark and Lovely Style Squad member, Cosmetology Educator and Celebrity Stylist. She is also Certified as a Makeup Artist, and a Licensed Esthetician. Having these qualities has qualified her as a well-rounded beauty expert.

K t K Knowledge to know

by Dr. Edward Tony Lloneau

Part III

… Continued from the June 2017 issue.

6월 호로부터 계속…

Clearing up the Misconceptions About Care and Maintenance of Natural Afro Hair

Misconception: Natural African Hair is Difficult to Style

Styling natural hair is not difficult at all. It may take some time getting used to, but natural hair is no more difficult to style than relaxed hair. Actually, compared to actions like blow drying and wrapping, the basics of natural hair care are a breeze. The most difficult practice to get used to will be untangling the hair, but besides that, it comes down to twisting and braiding. The majority of people are already familiar with these basics, so it won’t be difficult to learn to style Afro centric hair.

Misconception: The Afro Scalp Produces Less Natural Scalp Oils (Sebum) Than Those from Most Other Cultures

This is based on a common complaint of naturally oily buildup on straight hair that has to be shampooed off daily. Afrocentric hair will not have that much oily buildup in a week, and sometimes not at all. The fact is that Afro scalps and skin produce up to three times as much sebum than most other cultures, with little or no buildup on the hair.

The reason for this is that Afro centric hair has up to five times as much bonding and cells in each hair shaft than others, resulting in Afro centric hair being capable of absorbing up to five times as much oils. Hair care products designed for Afro consumers contain more oils than those for the general market. Cosmetics aimed at this consumer contain less oil for the same but opposite reasons, because their skin is oilier due to little or no hair to absorb it.

Misconception Concerning the Lack of Afro Hair Growth

Many Afro centric people think that their hair is not growing because they cannot sense the hair getting any longer; this is because of the aforementioned reasons mentioned earlier in this series. After receiving a perm or hair color, they can now see the new growth. Within about six weeks or so, there is about one inch of very noticeable new growth. However, the hair is still no longer than it was six weeks earlier. The use of products applied to the hair and scalp that claim

오해: 자연산 아프리칸 모발은 스타일링이 어렵다 자연산 모발을 스타일링 하는 것은 전혀 어렵지 않습니다. 잘 정돈된 머리보다는 스타일링에 익숙해지기까지 시간이 걸리는 것은 사실이지만 전혀 어렵다고 생각하실 필요가 없습니다. 사실, 드라이 받고 래핑을 받는 것들에 비하면 자연 모발의 관리는 식은 죽 먹기인 것이지요. 가장 어려운 부분은 아마도 묶여 있는 머리를 푸는 것이겠지만, 그것을 제외하고는 잘 꼬고 마는 것이 전부입니다. 대부분의 사람들이 이 부분에 대해 잘 알고 있으니, 아프로 머리의 스타일링은 전혀 어려울 것이 없습니다.

오해: 아프로의 두피는 다른 인종의 머리 보다 더 적은 두피 기름 (피지) 을 만들어낸다 이것은 보통 매일 샴푸를 해야 하는 지성의 직모를 가진 사람들에게서 나온 불평에 의거한 것이라 할 수 있습니다. 아프로 헤어는 보통 그런 지성을 가지게 될 때까지 일주일이 걸리거나 혹은 전혀 그렇지 않은 경우도 있습니다. 사실은 아프로 두피와 피부가 다른 인종의 머리보다 세 배 이상 가까운 피지를 만들어 내지만, 머리 자체에는 영향을 아주 조금 혹은 전혀 주지 않는다는 것입니다.

이것의 이유는 아프로 모발의 결합력, 즉 각 머리의 세포가 서로 붙는 힘이 다섯 배 정도 강하기에 더 많은 오일을 흡수할 공간이 많아지는 것입니다. 아프로 소비자들을 위한 헤어 케어 제품들은 보통 제품들보다 더 많은 오일을 함유하고 있습니다. 이 소비자들을 위한 화장품들은 오일을 많이 함유하고 있지 않은데, 반대 이유로 머리에 기름을 흡수할 능력이 없기 때문에 피부가 더 지성인 경우가 많기 때문입니다.

오해: 아프로 모발 성장 결여에 대한 걱정

아프로 모발을 가지고 있는 많은 사람들이 그들의 머리가 더 이상 자라지 않는 것처럼 보이기 때문에 성장의 문제가 있는 것인지 걱정합니다. 이것은 이 시리즈에서 앞서 다룬 내용이 그 이유라 할 수 있습니다. 하지만 펌이나 염색을 한 이후에는 머리가 자라는 것처럼 보이지요. 6 주

to promote hair growth will not solve the problem because the problem is obviously not a lack of growth but breakage from the ends. Most people are not aware that this situation can be solved by first getting a haircut to eliminate the split ends, and then use products that promote health and strength to the hair. In a very short time, customers will realize the hair is growing and has been all the time.

Conclusion

Hopefully, by explaining these basic, stubborn misconceptions you will be able to separate facts from fiction. Being able to separate the two is an important part of this journey. It means that you are ready and open to see the beautiful truth about natural Afro centric hair.

I would like to thank Mirelle Liong-A-Kong for her contribution to this article.

Meet Dr. Edward Tony Lloneau

문제는 모발 성장 결여에 있는 것이 아니라 모발 끝부분의 파손에 있기 때문이지요. 많은 사람들이 이 문제가 단순히 갈라진 끝 부분을 잘라내어 주고 이 후 모발 건강과 힘을 증진시켜주는

제품을 사용함으로써 해결될 수 있다는 것을 알지 못합니다. 그렇게 한다면 짧은 시간 안에 머리가 자란 것을 볼 수 있고 원래부터 자라고 있었다는 것을 알게 될 것입니다.

결론

바라건대, 이 굳게 박힌 오해들에 대해 설명함으로써, 조금이라도 진실에 다가가셨으면 하는 바입니다. 사실과 거짓을 구분하는 것은 머리 관리에

매우 중요하다 할 수 있습니다. 그렇게 한다면 아프로 모발에 대한 아름다운

진실들을 볼 준비가 되셨다는 뜻이기 때문이지요.

이 기사에 도움을 준 Mirelle Liong-A-Kong 에게 감사의

Dr. Edward Tony Lloneau received his doctoral from the National Beauty Culturist League (N.B.C.L.) and was sanctioned through Howard University in Washington, D. C. in 1985. Lloneau attended the institute as both a student and instructor. His specialized field of study is Trichology as it relates to ethnic cosmetology. He has written several books on this subject and has authored many articles in trade magazines drawing attention to some of the pitfalls and professional related problems that ethnic cosmetologists and students encounter on a daily basis. To obtain a copy of his book, “What the Text Books & State Boards Ignored in Regards to Ethnic Cosmetology,” contact Dr. Lloneau at liquidgoldbondng@aim.com or call 310-283-7118.

K t K Knowledge to know

by Ebony Clark-Bomani

Hair Vitamins… They’re Not Just for Adults

헤어 비타민...성인만을 위한 것이 아닙니다

Hair vitamins for children are becoming a more sought-after commodity. For parents who have children facing problems with hair loss, which is often a result of nutritional disorders, nutritionists suggest that moms and dads seriously consider adding a hair vitamin to their daily nutritional intake to supplement possible deficiencies. Lots of children consume carbonated beverages that leach essential vitamins and minerals from their bodies. They can also be picky eaters and often consume lots of processed foods that are not nutrient-rich, possibly resulting in residual health issues and hindered physical development. Consuming a hair vitamin, such as The Mane Choice’s Manetabolism Kids, could not only assist in healthy hair growth but also help supplement the nutrients their young bodies need to develop properly. It is imperative that they are more readily available, as the demand for children’s hair vitamins has become greater. Hair vitamins are gaining popularity among the children, primarily due to their delightful flavors and brightly colored packaging. It helps to build their confidence knowing that the flavorful supplements are helping them to grow “big and strong.” Furthermore, parents can rest assured knowing that their children are still receiving the proper dose of vitamins and nutrients, despite their children’s lack of interest in a well-balanced diet.

아이용 헤어 비타민은 더 많은 인기를 얻고 있는 필수품이 되어가고 있습니다. 종종 영양 부족의 결과인 아이들의 탈모 문제를 겪고 있는 부모님에게, 영양학자들은 영양 결핍을 보충하기 위해 엄마와 아빠가 아이들이 매일 헤어 비타민을 섭취하여 영양을 보충 하는 것을 심각하게 고민해 볼 것을 제안하고 있습니다. 많은 아이들이 탄산 음료를 섭취하여 필수 비타민과 미네랄을 몸에서 배출합니다. 아이들은 또한 편식을 할

수 있으며 종종 영양이 많지 않은 가공 식품을 많이 섭취하여 잔류 건강

문제가 발생하고 정상적인 신체 발달이 되지 않을 수 있습니다. Mane

Choice’s Manetabolism Kids 와 같은 헤어 비타민을 섭취하면 건강한 헤어

성장을 도울 뿐 만 아니라 어린 신체가 적절히 발달하는 데 필요한 영양소

보충에 도움이됩니다.

아이들의 헤어 비타민에 대한 수요가 더 커짐에 따라 더 쉽게 이용할 수

Meet Ebony Clark-Bomani

있도록 하는 것은 필수입니다. 헤어 비타민은 아이들 사이에서 인기가 많은데, 주로 산뜻한 향과 밝은 색상으로 포장되었기 때문입니다. 향이 좋은 보충제가 모발을 “크고 강하게” 성장하는데 도움을 주어 자신감을 키워줍니다. 또한 부모님들은 아이들이 균형 잡힌 식단에 대한 관심이 없음에도 불구하고 자녀가 적절한 양의 비타민과 영양소를 균형있게 섭취한다는 것에 마음을 놓을 수 있습니다.

Ebony Clark-Bomani, Master Cosmetologist and Educator for The Mane Choice, has been in the beauty industry for over 15 years.

Urban Call Briefs

by Lafayette Jones

Leadership Profiles in Beauty

Hair Care & Multicultural EPPS Educational Session

Monday, June 5, 2017 - Thursday, June 8, 2017

ECRM Las Vegas Red Rock Casino and Resort

Following the successful 2016 Facts Matter education event at ECRM’s annual Hair Care & Multicultural EPPS, the 2017 Update Educational Event was held in Las Vegas, Nevada. Decision makers from more than 70 leading food, drug, mass and specialty retailers, as well as 50 manufacturers and brand owners, brokers, and distributors were in attendance. The annual event was convened by beauty industry icon Lafayette Jones with a participating audience of a virtual “who’s who” in the multicultural beauty industry.

An educational panel discussion entitled “Expanding Beauty Industry Horizons—Understanding the New Fundamentals” was held on Wednesday, June 7 at the Red Rock Casino and Resort in Las Vegas. This discussion coincided with the ECRM Skin, Bath, Cosmetics and Fragrance Suppliers/Suppliers of Hair Care, Multicultural Hair, Hair Color, Hair Accessories, Hair Appliances and Tools event and provided actionable insights and information to help buyers and sellers grow their beauty businesses. The three panelists who took place in the discussion were Michelle Breyer, CEO of TextureMedia; Sandra Miller Jones, Founder of Segmented Marketing Services, Inc. (SMSi); and Richelieu Dennis, CEO of Sundial Industries. The education session was moderated by Lafayette Jones, Urban Call Publisher and Global Beauty Alliance Convener.

The second annual ECRM and SMSi education session featured an allstar panel of experienced, business savvy industry leaders and experts. Lafayette Jones, the publisher of Urban Call and a well-respected industry leader, moderated the event and provided information about how to understand and leverage the latest multicultural trends that are transforming the multicultural beauty category. The overall multicultural beauty category size of $7 billion and compounded annual growth of 10% represents a huge opportunity for those who understand the new fundamentals. The panelists examined the trends that are transforming the multicultural category—from brand offerings to retail merchandising shifts to new general market opportunities, and how to reach these consumers with proven grassroots marketing techniques.

The entire beauty industry continues seismic shifts in consumer behavior, demands, distribution, and acquisitions affecting every sector and market. What was once considered the norm is being completely transformed. Finding the right balance is the key for companies and their brands to grow their business, and capture a fair share by improving their competitive position. This panel provided insights on how to adapt to these changes.

Meet Lafayette Jones

Each month, Urban Call Briefs covers subjects that provide readers of OTC Beauty Magazine with information on multicultural consumers - Hispanics and African Americans - who are the fastest growing consumer segments in the U.S. The mission of this column is to build a bridge of communications and information between manufacturers and retailers and the ethnic consumers they wish to serve better. The column offers resources covering marketing, retail merchandising, consumer research, purchase behavior, fashion and beauty trends, industry events and people, trade association news, new product launches and a potpourri of information designed to help the readers make intelligent decisions about the customers they serve. Urban Call is a registered trademark of Segmented Marketing Services, Inc. (SMSi).

Lafayette Jones Urban Call CommunicationsPublisher

SMSi-Urban Call Marketing - CEO

Michelle Breyer Founder Texture Media

Richelieu Dennis CEO , SunDial

Sandra Miller Jones Foundig Chair/CEO Segmented Marketing Services. Inc.

Urban Call Briefs

by Lafayette Jones

Lafayette Jones

Urban Call CommunicationsPublisher

SMSi-Urban Call Marketing - CEO

1. Lafayette Jones (Moderator) CEO SMSi-Urban Call Marketing, Publisher Urban Call

During the 2015-17 period, Jones, serving as Convener and Board member, forged an alliance between leading global multicultural health and beauty care industry competitors to create the Global Beauty Alliance (GlobalBeautyAlliance.com), which represents the combined voice of the Multicultural Beauty Category. Prior to this, at two Chicago minority-owned powerhouses—Johnson Publishing Company (Fashion Fair Cosmetics, Ebony magazine) and Johnson Products Company (Ultra Sheen, Gentle Treatment)—he served as VP and General Manager before founding and serving as President of the American Health and Beauty Aids Institute (AHBAI). He created the highly successful Orville Redenbacher Gourmet Popping Corn and Hunt’s Manwich strategies at ConAgra and served Procter & Gamble, Kraft, General Mills and Unilever as a sales and marketing executive. Jones is a beauty industry thought leader and decades-long magazine columnist for Beauty Industry Report, CosmoBiz, OTC Beauty Magazine, Sophisticates Black Hair, and Beauty Times Magazine, as well as publisher of Urban Call Custom publications. Visit Issuu.com/SMSiUrbanCallMarketing.com.

ECRM Panel Discussion Moderator - Expanding Beauty Industry Horizons: Understanding The New Fundamentals

Richelieu Dennis CEO , SunDial

2. Richelieu Dennis (Panelist/ Presenter)

CEO/Founder Sundial Industries: SheaMoisture, Nubian Heritage and Nyakio Brands

Richelieu Dennis has recently been named to the Fast Company 2017 Most Creative People list, recognized in the list’s Fashion and Beauty segment for his efforts to “break down the walls” separating ethnic beauty sections from the rest of the beauty department in their stores. His Amityville, N.Y.-based

company is the maker of the SheaMoisture, Nubian Heritage, Madam C.J. Walker Beauty Culture, and Nyakio personal care brands. Born in Liberia, Sundial Brands CEO Richelieu Dennis came to the United States to attend renowned business school Babson College. When he graduated in 1991, he was unable to return to Liberia because of civil war. Driven by his passion for entrepreneurship and sustained by a vision to fill unmet consumer needs, Richelieu partnered with his best friend and college roommate, Nyema Tubman, to pursue a bold concept: address skin and hair care issues traditionally ignored by mass market companies. Drawing from deep traditions born out of his family’s roots in Africa and passed down to him from his grandmother, Richelieu incorporated four generations of recipes, wisdom and cultural experiences into natural bath and body care products, co-founding Sundial with his mother—Mary Dennis—and Nyema. Sundial remains true to the deep family legacy and an inspiration of Richelieu’s grandmother, Sofi Tucker.

ECRM Presentation – The New General Market: #BreakTheWalls Campaign

3. Michelle Breyer (Panelist/ Presenter) Named one of the 50 Most Influential People in the Multicultural Market by Women’s Wear Daily in 2015, Michelle Breyer is a visionary entrepreneur who took a personal frustration over out-ofcontrol curls and built it into one of the largest media platforms for hair. What started as a hobby for the former award-winning newspaper reporter 19 years ago with NaturallyCurly.com has grown to a community that now spends more than $1 billion a year on hair care.

Michelle has consulted with companies both large and small to help shape their strategies for coils, curls and waves, whether it be developing the right products or communicating effectively with this consumer. Michelle has shared her message of empowerment with other female entrepreneurs, inspiring them to channel their own passions into successful careers.

TextureMedia is the largest hair care platform and trusted thought leader that empowers and inspires millions of textured-hair women to embrace their naturally beautiful selves. By engaging beauty enthusiasts through original content, branded entertainment, social media, product reviews and commerce, it influences up to $5 billion in haircare sales each year.

Michelle Breyer Founder Texture Media

For clients and brand partners, the platform is a creative powerhouse delivering impactful marketing services and data-driven insights that translate to increased brand exposure and greater market share. Its monthly social, consumer reach is 26 million strong across a portfolio of digital brands including NaturallyCurly, CurlyNikki, Shop NaturallyCurly and its Market Research & Insights division. NaturallyCurly is the flagship brand and first-to-market platform, which has amplified the needs and voice of its textured-hair community since 1998.

Two decades ago, few products existed for textured hair, even though more than 60 percent of the population has wavy, curly or coily hair. As brands and retailers realized the size and power of this market, the category has grown exponentially. The textured-hair consumer spends an average $82 on hair care products over a 3-month period—more than twice as much as the straight-haired consumer. Texture is not a one-size-fits-all category, and it requires a sophisticated understanding of this passionate, knowledgeable and diverse range of consumers. It is not a consumer that can be studied exclusively by ethnicity. This presentation looked at who this consumer is—by ethnicity and texture type—what influences her purchasing decisions, what brands and products she buys, how much she spends and where she shops.

ECRM Panel Presentation – The Power of the Multicultural Consumer in the Haircare Aisle

Sandra Miller Jones

Foundig Chair/CEO Segmented Marketing Services.

Inc.

4. Sandra Miller Jones (Panelist/Presenter) CEO/Founder Segmented Marketing Services, Inc. (SMSi)

Jones was the first African-American woman to receive an MBA from Northwestern University’s Kellogg School of Business. After leaving Kellogg, she worked as a marketing executive for the Quaker Oats Company, managing a variety of national brands, including the $100 million plus Quaker Oatmeal, Captain Crunch and Quaker Grits franchises. During her 35 years in business, Jones’ company has helped numerous

clients expand their multicultural businesses, including Procter & Gamble, Johnson & Johnson, AARP, Aetna, Magic Johnson Enterprises, General Mills General Motors and other leading companies and brands. Jones has helped numerous women entrepreneurs start and expand their businesses, which is her passion. She has also employed hundreds of community residents each year, including local outreach managers in 36 top cities. SMSi’s proprietary networks (SegmentedMarketing.com) for community outreach include 10,000 churches, 40,000 beauty and barber shops, 20,000 independent retailers and other locations where multicultural consumers can be accessed. The company distributes millions of free product samples and promotional materials via the networks gatekeepers. Jones is a member of the Urban League, the Black Chamber of Commerce, Alpha Kappa Alpha Sorority, and The Links Inc. She is also a board member for NC Mutual Insurance Company and the Women’s Fund, and past chairman of the Winston-Salem YWCA. She is married to Lafayette Jones and they have a daughter, Dr. Bridgette Jones Brooks.

While social media and other high-tech communications approaches have become valuable tools for marketers, the continuing importance of more intimate, high-touch consumer interface must not be ignored. This is especially true for key multicultural consumer segments, where trust of traditional media messaging tends to be low. We all know that meeting consumers where they live, shop, worship and play drives purchase, but we face the challenge of doing this efficiently. This presentation provides an overview of leading proven grassroots marketing techniques, including case studies in which they were successfully used.

ECRM Presentation – Reaching Consumers with Effective Marketing Tools

Each month, Urban Call Briefs covers subjects that provide readers of OTC Beauty Magazine with information on multicultural consumers, Hispanics and African Americans, who are the fastest growing consumer segments in the U.S. The mission of this column is to build a bridge of communications and information between manufacturers and retailers and the ethnic consumers they wish to serve better. The column offers resources covering marketing, retail merchandising, consumer research, purchase behavior, fashion and beauty trends, industry events and people, trade association news, new product launches and a potpourri of information designed to help the readers make intelligent decisions about the customers they serve. Urban Call is a registered trademark of Segmented Marketing Services, Inc. (SMSi). For more information, call 336-759-7477 or visit www.segmentedmarketing.com.

The preceding article is the property of SMSi – Urban Call Marketing, Inc. and may not be reproduced without written permission from the author.

by Cynthia Malcom

Increasing Cosmetic Sales by Cross Merchandising Business Tips

Motherhood; one of the most rewarding jobs a woman can experience. But it’s also one of the most difficult and selfless tasks as one finds themselves putting the children and household first and letting the needs of herself fall to the wayside. This reality is brought to the forefront during shopping trips (most likely on a time crunch) where moms manage to check off every item off their “to-do” list, and often leave without getting all or any products needed for their health and beauty regimen.

In a mothers group I polled, Christina Lee stated, “If I get a shower and am able to at least swipe on a bit of gloss and mascara or a quick set of lashes, I actually feel alive.” Another busy mom said, “A long shower with a full body scrub once a week is the little piece of heaven I look forward to.”

Cross merchandising women’s care items in the section of the store they are most likely to frequent - the children’s aisle - will allow both the necessities of mama and child to be met without the shopper traipsing from one corner of a store to another, and probably forgetting something in the process. Some products that mothers may find helpful include: sleep aids like melatonin as well as vitamin B12 for energy. Likewise, products geared towards mothers experiencing things such as postpartum hair loss or mild forms of “baby blues” are not usually seen on the shelves in children’s spaces but would be exciting to see for many.

For those individuals who are experiencing soreness, bruising, or grievances from childbirth, Arnica teas, creams, and sprays promote healing and

어머니라는 존재; 이것은 여성이 경험할 수 있는 가장 보람 있는 직업 중 하나일 것입니다. 하지만 또한 아이들과 가족들을 위해 자신 스스로의 욕구를 저버려야만 하는 가장 어렵고 이타적인 과제 중 하나이기도 합니다. 이러한 현실은 쇼핑을 할 때 (특히나 시간이 많이 없을 때) 나타나는데, 어머니들은 “사야 할 것” 목록에 있는 것들에만 집중하고

체크하며 정작 본인의 건강이나 미용에 필요한 것들에는 신경을 못 쓰기 마련입니다.

필자가 방문한 한 어머니 협회에서, 크리스티나 리 (Christina Lee)

씨는 “제가 샤워를 하며 정말 아주 조금의 광택제나 속눈썹 같은 것을

지울 시간이 있다면 살아 있다고 느낄 수 있을 것 같아요.” 또 다른 바쁜

어머니에 의하면, “일주일에 한 번 몸 전체를 닦으며 하는 긴 샤워는 제가 항상 기다리는 작은 천국이나 다름이 없어요.” 라고 말했습니다.

상점 내 여성 용품 섹션에서의 크로스 머천다이징은 아이들의 통로로도

이어지며, 아이와 엄마 둘 다의 욕구를 채워줄 수 있고, 그저 상점의 한

쪽에서 다른 한 쪽까지 아무 생각 없이 걸으며 뭘 사야 할지도 잊어버리는 일을 방지할 수 있습니다.

어머니들에게 도움이 될 만한 물품들은 보통 멜라토닌과 같은 수면

보조제나, 에너지를 위한 비타민 B12 같은 것들이 있습니다. 또한, 어머니들이 겪는 산후 탈모 혹은 “산후 우울증” 등을 위한 제품들은

rejuvenate the skin.

Nipple creams as well as body butters that address the needs of a women’s new, changing body is imperative.

For shower time, calming body washes and mists that contain magnesium or essential oils are great for giving the body the minerals it needs while allowing a woman to feel relaxed before bedtime.

Body exfoliators or lotions containing exfoliating acids are great for reviving tired, lifeless skin while evening and smoothing its appearance. For mothers constantly washing and sanitizing their hands, consider carrying advanced hydrating hand creams that contain ingredients with special protein sizing technology that allows moisturizers to penetrate deep into the skin, improving smoothness and luster. The moisturizer is reactivated by contact with water, so users can use them throughout the day without constantly reapplying—it’s moisture with a memory.

For your makeup loyalists, incorporating quick cosmetic products - such as mascara, glosses or polishes - on shelf strips or in your double and triple merchandising baskets in the aisles where women are shopping is great for increasing sales and making mom happy. As a retailer, if you’re not sure which mascara to choose out of the 50,000 you have, turn to the sales numbers and let the customer tell you what they like. Choose your number one seller in cosmetics or rotate new and seasonal push mascaras and glosses back into your new cross merchandised area of the store. You will find they will be a big hit! Of course dump bins or merchandised baskets of bathroom staples like makeup remover wipes, cotton balls, cotton swabs, petroleum jelly, coconut oil, nail clippers, scissors and hand sanitizer will be a welcomed convenience to the children’s section and a money maker for your shop. Whether you choose to include stretch mark creams to help even skin’s texture;

보통 아이들 구역에서 찾기 힘들지만,

되겠지요.

도움이

산후 이후 쓰림, 타박상, 고충 등을 겪는 사람들을 위해서는 아르니카

차, 크림, 스프레이 등이 피부 치료 및 활력에 도움이 될 것입니다. 바디

버터와 같은 니플 크림 등은 몸의 변화를 겪는 여성에게는 반드시 필요한

상품들입니다.

샤워를 하는 동안 마그네슘이나 에센셜 오일 등이 함유된 바디 워시나

미스트는 몸에 미네랄을 제공해 주어 잠 자기 전 여성에게 편안함을

선사해줍니다.

박리 산을 포함하고 있는 각질 제거제나 로션은 저녁 동안 피곤하고

생기 없는 피부를 회복시켜 주고, 매끄럽게 만들어줍니다. 끊임 없이

손을 씻고 닦는 어머니들의 경우, 피부 깊숙이 스며들 수 있는 특별

“Cross merchandising women’s care items in the section of the store they are most likely to frequent - the children’s aisle - will allow both the necessities of mama and child to be met without the shopper traipsing from one corner of a store to another and probably forgetting something in the process.

”

프로틴 기술이 함유된 고급형 수분 핸드 크림을 항상 지니시어 매끈함과 윤택함을 유지하는 것이 좋습니다. 수분 보습제는 물과 접촉함으로써 재 활성화 되므로, 다시 바르지 않고도 하루 종일 유지할 수 있습니다. 즉, 기억력을 가진 보습이라 할 수 있겠지요. 한 가지 조언으로는, 가볍게 바를 수 있는, 예를 들어 마스카라, 윤택 혹은 광택제 등을 여성들이 쇼핑하는 화장품 진열대나 둘 혹은 세 개의 머천다이징 바구니에 담아 매출을 늘리고 엄마들을 행복하게 만드십시오. 소매업자의 입장에서 50,000 개 이상의 보유 마스카라 중 어떠한 것을 선택해야 할 지 고민이라면, 판매 통계를 확인하고 소비자가 직접 여러분에게

이야기 할 수 있도록 하십시오. 가장 잘 팔리는 화장품을 고르거나 계절 혹은 새 마스카라, 광택제 등으로 여러분의 크로스

머천다이징 영역을 채우십시오. 곧 이

제품들이 불티나게 팔려가는 모습을 보게 될 것입니다!

물론, 화장용 쓰레기 통이나 세면대의 화장품용 바구니 등에 메이크업

리무버, 솜, 면봉, 바셀린, 코코넛 오일, 손톱깎이, 가위, 손 소독제 등은

아동 코너에서 인기를 끌며 수익을 만들어 줄 것입니다.

여러분이 어머니들을 위해서 피부 표면을 위한 임신선용 크림; 눈 주변 지친 피부를 위한 산화 방지크림; 피부 건조 경감제; 헤어 제품;

face creams with antioxidants to reduce the appearance of tired skin around the eyes; dry skin relief; hair products; acne body and face washes; cosmetics; foot masks or callus removers; specialty face masks to treat congested, dry, oily or blemished skin; vitamins; or lactation, healing, detox and slimming teas, you cannot go wrong when making these things available for mothers of all backgrounds and experiences. She is the number one purchaser for the household and will appreciate your efforts in adding convenience to her shopping experience and considering her needs equally essential to those of her little ones.

Cynthia Malcom has 19 years of experience in the beauty industry. She is an internationally certified CIDESCO Diplomat, Licensed Esthetician, Nail Technician, Licensed Esthetic Instructor, Manicurist Instructor and published Freelance Writer and Public Speaker. Cynthia is the Education Director and owner of Edgar Renee’ Aesthetic Education & Consulting Group; based in Columbus, Ohio. She currently offers classes to licensed professionals from all over the United States. www.edgarenee.com 신체 혹은 얼굴의 여드름 세안제; 화장품; 굳은살

혹은 풋마스크; 흡집, 건조, 기름기 등으로 고통 받는 피부를 위한 특수 페이스 마스크; 비타민; 해독제, 수유기, 체중 관리 차들 중 어떠한 것을 준비하더라도

Choose your number one seller in cosmetics or rotate new and seasonal push mascaras and glosses back into your new cross merchandised area of the store. You will find they will be a big hit!

다양한 배경과 경험을 가지고 있는 그들에게는 모두가 다 좋은 선택이 될 것입니다. 어머니는 가족 내 최고의 소비자이며, 여러분이 그녀들의 쇼핑

경험이나 자녀 혹은

그녀 자신에게 필요한 부분들을 채워주기 위해 하는 노력들에 대해 감사하게 생각할 것입니다.

Meet Cynthia Malcom

Business Tips

by Jill Johnson

Enduring Enterprises:

Eight Essential Strategies for Achieving Business Longevity

Everyone who starts or leads a business dreams of passing it along to the next generation. But few are successful in making it happen. Every year, countless businesses and organizations fail. Excuses are made and fingers are pointed. Long-term success takes more than hard work and a little luck. Leaders and entrepreneurs who achieve exceptional business longevity share eight business practices that move them to long-term success. They think differently. They operate differently. And they lead differently.

1

Engage in Ongoing Planning With a Realistic Vision

Successful executives and entrepreneurs prepare for success on an on-going basis, not just when they are in start-up mode. They move beyond their initial business plan to augment their success by leveraging new opportunities and seeking ideas to enhance operations and profitability. They are disciplined in writing down their plans, reviewing them and sharing with their key employees and advisors. They know on-going planning keeps them focused and moving forward. These leaders continually, and formally evaluate, what is working and what needs changing.

2

Establish a Realistic Vision for the Future

Lasting business leaders also match their vision to their abilities. They leverage one success into another rather than rapidly making huge leaps beyond their capabilities. Those who don’t have a realistic vision risk everything because they reach too high before their cash, talent or

현실적인 비전으로 지속적인 계획을 수립하라

성공적인 경영자 및 기업가는 사업을 시작 할 때뿐만 아니라 계속해서 성공을 준비합니다. 이들은 새로운 기회를 활용하고

사업을 시작하거나 주도하는 모든 사람들은 다음 세대로 이어가는 꿈을 꿉니다. 그러나 다음 세대까지 사업을 지속하는 것에 성공한 사람은 거의 없습니다. 매 년 셀 수 없을 정도로 많은 기업과 조직이 실패하고 있습니다. 변명을 하며 남의 탓을 합니다. 장기간의 성공에는 더 많은 노력과 약간의 운이 필요합니다. 탁월하게 사업을 오랜 기간 수행한 리더와 기업가를 장기적인 성공으로 이끈 8 가지 사업 사례를 공유합니다. 그들은 다르게 생각합니다. 그들은 다르게 운영합니다. 그리고 그들은 다르게 리드합니다. 1

운영 및 수익성을 향상시키기 위한 아이디어를 모색하여 초창기 사업 계획을 넘어선 성공을 이루려고 합니다. 그들은 계획을 세우고, 검토하고, 주요 직원들 및 고문과 공유하는 사항들을 훈련 합니다. 그들은 진행중인 계획에 집중하여 계속 진행해야 한다는 것을 알고 있습니다. 이 리더들은 지속적으로 평가하고, 무엇이 효과적이며 어떤 변화가 필요한지를 공식적으로 평가합니다. 2

미래를 위한 현실적인 비전을 수립하라 사업을 계속하고 있는 사업 리더들은 비전을 자신들의 역량에 맞춥니다.

operational capability is ready for higher levels of success. Enduring leaders actively and effectively manage their transitions and hire sophisticated talent to match their future needs. Their success is sustainable because they build it on a viable foundation that is based on reality, not on wishful thinking.

3

Use Disciplined Approaches to Developing Leadership and Executive Skills

Leaders who operate enduring enterprises understand experience is critical; not just with the operational or technical expertise, but also with the ability to lead, manage and weather the daily challenges of not having someone tell you what to do. These leaders understand they need to continue cultivating their ability to manage and create strategies. Those with enduring success continue developing and enhancing their skills to build their business arsenal. They read. They hire the consulting and professional talent they need to augment their internal expertise.

4

Implement Sound Fiscal Management

Fiscal discipline is fundamental to long-term business or enterprise success. Yet few leaders have the self-discipline to manage their cash flow for the inevitable peaks and valleys. They respond to immediate pressures and spend money they don’t have. Too many leaders spend money on the flash and glitz trying to impress people. They never prepare for the future because they’re focused on living in the moment. Some make illadvised decisions that create financial crises rather than making prudent commitments they can realistically handle. Successful leaders of enduring enterprises focus on building real net worth by being masters at financial discipline and tightly controlling what they spend.

5

Adapt to Changing Circumstances

Markets change and technology advances. Those who are successful over the long-term understand and adapt to change. They invest in people and technology to enhance productivity. They stay on top of competitors and respond as necessary. By continually adapting, they are able to leverage the evolving trends that are fundamentally transforming their industries. Enduring leaders create enterprises that last well beyond their tenure, always looking ahead to identify tools, resources, ideas and technology that can enhance their organizational success.

6

Build Substance into the Enterprise

Businesses and organizations have come and gone over the decades. Some succeeded brilliantly, but most failed to meet the expectations hyped by their founders and owners. The primary reason is a lack of substance to the enterprise; most of what was promoted was smoke and mirrors. Sustainable enterprises have substance. They deliver on their promises. Clients, vendors and employees can count on them. These enterprises demonstrate a consistency of product and service quality that can be trusted over time. An on-going reputation for dependability is often a real predictor of long-term enterprise success.

사람들은 현금, 재능 또는 운영 능력이 더 높은 성공 수준으로 도달할 준비가 되어 있지 않게 때문에 모든 것을 위험에 빠뜨립니다. 지속적으로 생각하는 리더는 활발하고 효과적으로 변화를 관리하고 향후

사업의 요구에 부합하는 세밀한 능력을 갖고 있는 인재를 고용합니다. 그들의 성공은 뜬 구름 잡는 생각이 아닌 현실에 기반을 둔, 실행 가능한 기반 위에 구축되기 때문에 지속이 가능합니다.

리더십과 경영 기술 개발을 하기 위한 접근법을 사용하라 오랜 기간 기업을 운영하는 리더는 경험이 중요하다는 것을 이해합니다. 운영 또는 기술적인 전문성뿐만 아니라 누군가가 해야 할 일을 알려주지 않는 일상적인 과제를 이끌고, 관리하고, 역경을

헤쳐 나갈 수 있는 능력을 갖추고 있습니다. 이 리더들은 전략을 관리하고 창출하는 능력을 계속 키워야 한다는 것을 이해합니다. 지속적인 성공을 거둔 사람들은 사업 창고를 짓는 기술을 계속 개발하고 향상시킵니다.

리더들은 꾸준히 학습합니다. 리더들은 내부 전문 지식을 향상시키는 데 필요한 컨설팅 및 전문 인재를 고용합니다.

4 건전한 재무 관리 구현하기 회계 원칙은 장기적인 사업 또는 기업 성공의 기초입니다. 그러나 필연적으로 발생하는 매우 어려운 시기에 대비한 현금 흐름을 관리하는 자가-훈련을 받는 리더들은 거의 없습니다. 리더들은 즉각적인 압박에 응하고 그들이 가지고 있지 않은 자금을 소비합니다. 너무나 많은 리더들은 사람들에게 깊은 인상을 심어주기 위해 일회성이며 과시하기 위해 돈을 지출하고 있습니다. 그들은 미래에 대한 준비를 전혀 하고 있지 않습니다. 일부는 현실적으로 감당 할 수 있는 신중한 약속을 하기보다는 금융 위기를 야기시킬 수 있는 잘못된 결정을 합니다. 지속적인 기업의 성공적인 리더는 금융 분야의 마스터가 되어 지출을 엄격하게 통제함으로써 실질적인 순자산 가치를 창출하는 데 중점을 둡니다.

변화하는 상황에 적응하라

시장 변화와 기술 발전. 장기간에 걸쳐 성공한 사람들은 변화를 이해하고 그 변화를 수용합니다. 그들은 생산성을 향상시키기 위해 사람과 기술에 투자합니다. 그들은 경쟁자들 사이의 선두에 있으며 필요에 따라 대응합니다. 지속적으로 적응함으로써 근본적으로 산업을 변화시키는 진화 추세를 활용할 수 있습니다. 세월을 초월한 기업을 만든 지속적인 리더는 조직의 성공을 향상시킬 수 있는 도구, 자원, 아이디어 및 기술을 항상 먼저 파악합니다. 6

기업의 본질을 구축하십시오

기업과 조직은 지난 수십 년 동안 만들어지고 사라졌습니다. 일부는 훌륭하게 성공했지만, 대부분 창립자와 소유주의 기대에 부응하지 못했습니다. 주된 이유는 기업에 대한 본질의 부족입니다. 대부분은 연기와 같은 환영이었습니다. 지속 가능한 기업은 본질에 충실합니다. 그들은 그들의 약속을 이행합니다. 고객이나, 벤더 및 직원은 그들을 신뢰할 수 있습니다. 이러한 기업은 시간이 지나도, 신뢰할 수 있는 제품 및 서비스 품질의 일관성을 보여줍니다. 의존성에 대한 끊임없는 평판은 종종 장기적인 기업 성공을 진정으로 예측할 수 있는 요소입니다.

7

Control Growth

Those who survive long-term carefully and deliberately manage the size and growth of their enterprises. Those who focus on growth ensure they have adequate finances, equipment and staff to meet their evolving needs. Those who maintain a smaller size often find they can better manage the stability of their overhead and fixed costs. Maintenance-oriented enterprises may even make more money and have less stress than their growth-oriented peers. Both growth and maintenance oriented leaders who succeed over the long-term effectively manage their appetite for risk and keep business scope within their comfort zone. They maintain leadership enthusiasm through controlled growth or by achieving sustained financial success.

8

Maintain Motivation

Staying motivated is tough in any enterprise after the euphoria of taking over or starting up dies down. Once the day-to-day activities begin to become routine, most people lose their enthusiasm. Even harder is dealing with the real stresses of leadership. Boredom is often a leader’s worst enemy. Leaders of enduring enterprises motivate themselves and their employees by continuing to look for new opportunities to better meet client needs. This provides an atmosphere of innovation and ongoing success measured in revenues, customer satisfaction and employee retention.

Final Thoughts

Leaders who enjoy enduring business success have learned to constantly adapt and evolve. They respond to continuing competitive pressures by finding ways to meet evolving client needs. The secret to long-term sustainable success is doing things with discipline and excellence. Leaders of enduring enterprises both big and small do more than just dream of success. They make their success a reality by taking the actions necessary to achieve it. And make it last. Are you ready to become a leader of an enduring enterprise? If so, what is the first strategy you need to begin to implement? 7

성장을 주의깊고 신중하게 관리합니다. 성장에 주력하는 리더들은 진화하는 욕구를 충족시킬 수 있는 적절한 재정, 장비 및 직원을 확보해야합니다. 작은 크기를 유지하는 사람들은 종종 부하 및 고정 비용의 안정성을 보다 잘 관리 할 수 있다는 것을 알게됩니다. 유지 관리 기반의 기업은 성장 기반의 기업보다 더 많은 돈을 벌고 스트레스를 덜 받을 수도 있습니다. 장기적으로 성공하는 성장 및 유지 지향적 리더 모두 위험에 대한 자신의 욕구를 효과적으로 관리하고 사업 영역을 자신의 안전 영역 내에 유지합니다. 그들은 통제된 성장이나 지속적인 재정적 성공을 통해 리더십 열정을 유지합니다.

8

동기 부여 유지 일을 마친 후 행복감에 젖어있거나 사업의 주사위가 던져진 이후 모든 기업에서 동기를 계속 유지하는 것은 어렵습니다. 지금 하고 있는 일이 일상이 되기 시작하면 대부분의 사람들은 열정을 잃습니다. 더 어려운 것은 리더십의 진정한 열정입니다. 지루함은 종종 리더에게는 최악의 적 입니다. 지속적인 기업의 리더는 고객의 요구를 보다 잘 충족시킬 수 있는 새로운 기회를 지속적으로 모색함으로써 자신들과 직원들에게 동기를 부여합니다. 이는 수익과 고객 만족 및 직원 유지에서 측정된 혁신과 지속적인 성공 분위기에서 제공됩니다.

지속적인 비즈니스의 성공을 즐기는 리더는 끊임없이 적응하고 진화하는 법을 배웁니다. 리더들은 변화하는 고객 요구사항을 충족시킬 수있는 방법을 모색하여 지속적인 경쟁 압력에 대응합니다. 지속 가능한 성공을 위한 장기적인 비결은 규율과 우수성을 가지고 일하는 것입니다.

대기업과 중소기업 모두의 리더는 성공을 꿈꾸는 것 이상을합니다.

그들은 성공을 위해 필요한 행동을 취함으로써 성공을 현실로 만듭니다. 그리고 매듭을 지어 버립니다.

지속적인 기업의 리더가 될 준비가 되셨습니까? 그렇다면 시작을 위해 필요한 첫 번째 전략은 무엇입니까?

Meet Jill Johnson

Jill Johnson is the President and Founder of Johnson Consulting services, a highly accomplished speaker, an award-winning management consultant, and author of the forthcoming “Bold Questions” series. Jill helps her clients make critical business decisions and develop marketbased strategic plans for turnarounds or growth. Her consulting work has impacted nearly $4 billion worth of decisions. She has a proven track record of dealing with complex business issues and getting results. For more information on Jill Johnson, please visit www.jcs-usa.com.

Business Tips

by Walt Grassl

Mike worked for a medium-sized business and went to work every day happy to have a job. But he wasn’t too enthused about his work environment. Employee morale was so-so because most long-time employees were merely going through the motions.

Greg was a friend of Mike’s from college. They both went to work but in different industries. They stayed in touch on social media and decided to get together for lunch.

Mike picked Greg up at his workplace. He felt inspired when he entered Greg’s building. There was an energy that was hard to describe. It was definitely not the same as at his company. He was warmly greeted by the receptionist and waited in the pristine lobby for Greg.

At lunch, Mike asked Greg about his job and what he liked about working there. Greg mentioned that the company has a management philosophy that every employee is important, like the links in a chain. They believe in sharing information that reinforces that message.

Every employee plays a role in the company’s performance. It is important that they know their role. This gives them a sense of purpose. It answers the question, “Why does it matter?” Some people always take great pride in their work. They know it reflects on them. Some people only push themselves when others are relying on them to do their part. Sharing the big picture helps to get the most out of these people. Getting the small things right leads to bigger success.

Here are five different strategies a leader can use to foster a workplace where every employee feels valued and can contribute to the overall vision of the company.

Mike는 중소기업에서 근무했었고, 직업이 있다는 행복감으로 매일 출근했었습니다. 하지만, 그는 작업 환경에 대해서는 만족하지 못했습니다. 대부분의 장기 근속한 직원들은 언제나 했던 일이었기 때문에 직원들의 사기는 그저 그랬습니다.

Greg은 Mike의 대학 친구 였습니다. 그들은 다른 산업 분야에서 근무 했습니다. 그들은 소셜 미디어를 통해 연락이 되어 점심을 같이 먹기로 했습니다.

Mike는 Greg의 직장을 방문했습니다. Mike는 Greg의 건물에 들어 섰을 때 영감을 받았습니다. 설명하기 힘든 에너지가 있었습니다. 그 건물은 분명히 Mike의 회사와 분위기가 달랐습니다. Mike는 안내원에게따뜻하게인사하고깨끗한로비에서Greg을기다렸습니다.

점심을 먹으면서 Mike는 Greg에게 그의 일과 그가 일하는 것을 좋아하는지에 대해 물었습니다. Greg 회사의 사명은 모든 직원이 사슬의 연결처럼 중요하다는 경영 철학을 갖고 있다고 말했습니다. 그 회사 직원들은 정보 공유를 함으로써 이 메시지를 강화해준다고 믿고 있습니다.

모든 직원은 회사의 성과에 기여합니다. 직원들이 자신의 역할을 아는 것이 중요합니다. 이것은 직원들에게 목표 의식을 부여합니다. “왜 중요합니까?” 라는 질문에 해답을 줍니다. 어떤 사람들은 항상 자신의 일에 큰 자부심을 가지고 있습니다. 그 사람들은 자부심이 자신들에게 반영된다는 것을 알고 있습니다. 어떤 사람들은 다른 사람들이 자신들의 역할을 수행 할 때만 자신을 밀어 붙입니다. 큰 그림을 공유하면 이 사람들을 최대한 활용하는 데 도움이됩니다. 작은 사항을 올바르게 잡으면 큰 성공을 거둘 수 있습니다.

리더가 모든 직원이 가치를 느끼고 회사의 전체 비전에 기여할 수 있는 직장을 육성하기 위해 사용할 수 있는 5 가지

1. Include all employees in strategy meetings

To the extent possible, involve employees in strategy meetings. When you are contemplating a change in the company’s direction, modifying one or more processes or seeking new methods to improve delivery, involve the people who perform the tasks before decisions are finalized. They are liable to push back. When they do, use your wisdom and judgment to determine if the push back is valid. If it is valid, figure out a better path forward. This will prevent mistakes that save time and reduce waste. If it is the natural reaction to resist change, deal with it now. You will avoid passive-aggressive behavior that will sabotage the path forward. Done right, you will earn the respect and buy-in of your team members. However, things like impending job actions (layoffs, promotions, transfers) must never be shared until it is time. When you are otherwise open, the need for discretion will be respected.

2. Stress the importance of every position

A good leader knows how every employee contributes to the overall performance of the company. Some employees interface with customers. Others provide a clean and safe work environment. Some create the finished product. All the employees play a part in the success of the company. Good leaders praise the individuals and the teams, both in public and in private, for the significant contribution they make to the success of the organization. This is important. Over time, people who don’t deal with the finished product may forget the significance of their role. They need to be reminded.

3.

See the Big Picture

There is a common fallacy in the workplace that one job contributes more than others to the success of the project or company. It is a great thing when employees realize that what they do is important. It is not so good, however, when the needs of the other employees and other affiliated organizations are discounted. Local optimization can result in less than optimal total performance. Explain to your teams the bigger picture. Look at the needs of the other teams and individuals. Understand the other’s position. Explain your organization’s role and the roles of your internal suppliers and internal customers. Keep focused on the end-to-end process, not only your link in the chain.

4. Your Business Story

The most powerful story for any business is the story of why the company exists. Who founded the company? What problem did the company originally solve? How did the company evolve into its current state? This works for businesses of all sizes. This is effective in external sales presentations. It is also effective in keeping employees motivated. When that story is known and repeated, employees will realize that they are part of growing or preserving a legacy. 1.

전략 회의에 모든 직원을 참석시키세요

최대한으로 전략 회의에 참여시킵니다. 회사의 나아가는 방향을 바꿀 때, 하나 이상의 프로세스를 수정하거나 전달을 향상시킬 수 있는 새로운 방법을 모색 할 때는 의사 결정이 끝나기 전에 실무자들이 참여해야 합니다. 그들은 새로운 변화를 지연시킬 수 있습니다. 그들이 지연을 결정 할 때, 당신의 지혜와 판단력을 사용하여, 그것이 필요한지를 판단하십시오. 이것이 필요한 경우, 앞으로 나갈 다른 경로를 찾으십시오. 이렇게하면 시간을 절약하고 낭비를 줄이는 실수를 예방할 수 있습니다. 변화에 저항하는 것이 자연스러운 반응이라면 지금 다루십시오. 앞으로의 경로를 방해 할 수동적이며 공격적 행동은 피할 수 있습니다. 맞습니다. 팀원들의 존중과 협동심을 얻게 될 것입니다. 그러나 임박한 직업 행동 (정리 해고, 판촉, 이전)과 같은 사항은 시기가 되기 전에 절대로 공유해서는 안됩니다. 공개할 때는 신중함이 필요합니다.

2. 모든 직책의 중요성 강조하세요 훌륭한 리더는 회사의 전반적인 성과에 모든 직원들이 어떻게 기여하는지 알고 있습니다. 일부 직원은 고객과 접촉합니다. 다른 직원들은 깨끗하고 안전한 작업 환경을 제공합니다. 일부 직원은 완제품을 만듭니다. 모든 직원들이 회사의 성공에 기여합니다. 훌륭한 지도자는 조직의 성공에 크게 기여한 개인과 팀을 공개적으로 칭찬하고 개인적으로도 칭찬합니다. 이건 매우 중요한 점 입니다. 시간이 지남에 따라 완제품을 다루지 않는 직원들은 자신들이 담당하고 있는 역할의 중요성을 잊을 수 있습니다. 이런 직원들에게 역할의 중요성을 상기시켜 주어야 합니다.

3. 큰 그림을 보세요 근무지에서 하나의 직무가 다른 직무보다 프로젝트 또는 회사의 성공에 더 많은 기여를 한다는 공통된 오류가 있습니다. 직원들이 자신이 하는 일이 중요하다는 사실을 직원들이 깨닫는 것은 매우 위대한 일입니다. 그러나 다른 직원 및 기타 제휴 조직의 요구사항이 무시되면 좋지 않습니다. 지역적인 최적화는 최적화된 전체 성과보다 적은 결과를 발생 시킬 수 있습니다. 팀에게 더 큰 그림을 설명하십시오. 다른 팀과 개인의 요청 사항을 살펴보십시오. 상대방의 입장을 이해하십시오. 조직의 역할과 내부 공급 업체 및 내부 고객의 역할을 설명하십시오. 체인의 연결 뿐 만 아니라 엔드 투 엔드 프로세스에 집중하십시오.

4. 귀하의 사업 스토리

모든 비즈니스에서 가장 강력한 스토리는 회사가 왜 존재하는지에 대한 이유입니다. 누가 회사를 설립했습니까? 회사는 원래 어떤 문제를 해결 했습니까? 회사는 어떻게 현재 상태로 발전 했습니까? 이것은 모든 규모의 사업에 적용할 수 있습니다. 대외 세일즈 프레젠테이션에서 효과적입니다. 또한 직원들에게 동기를 부여하는데 효과적입니다. 그 이야기가 전해지고 회자 될 때, 직원들은 자신이 그러한 유산을 성장 시키거나 보존하는 일의 일부가 되어 있다는 것을 깨닫게됩니다.

5. Maintain an open-door policy

When you involve employees in strategy, communicate the importance of the roles of each employee and see both the big picture of the company and the reason why the company exists, your employees will see you as someone who not only talks communication but communicates. You can further enhance that relationship by having an open-door policy. Set boundaries and let people know, but invite people to approach you with their concerns or questions. Maybe they come to you. Maybe you walk around and catch them doing things right.

When you share the big picture, every employee feels valued. They know they play a role in the success of the company. Job satisfaction increases. It costs little to do this and brings back big returns.

Driving back to work, Mike realized that this aspect of work culture was missing from his company. He thought about his role and how it fit into the bigger picture. He felt better about his job. He vowed to look for ways to help his fellow employees understand their roles in the bigger picture, as well.

5. 개방 정책을 유지하세요

전략에 참여시키고, 각 직원의 역할에 대한 중요성을 알리고, 회사의 전체적인 모습과 회사가 존재하는 이유를 알려주면, 직원은 그것에 대해 이야기하는 것 뿐만이 아니라, 그 일원으로 참여하는 것을 보게 될 것입니다. 개방 정책을 통해 관계를 더욱 강화할 수 있습니다.

경계를 설정하고 사람들에게 알리지만, 사람들이 자신의 관심사나 질문으로 당신에게 접근하도록 만드세요. 아마 그들이 당신에게 오거나, 여러분이 그들에게 다가갈 수도 있을 것입니다.

큰 그림을 공유하면 모든 직원들은 자신이 소중하다는 느낌을 받게됩니다. 직원들은 회사의 성공에 중요한 역할을 한다는 것을 알고 있습니다. 직업 만족도가 증가합니다. 이 작업을 수행하는 데 비용이 거의 들지 않으며 큰 수익을 가져옵니다.

Mike는 일하러 돌아와 회사에는 이러한 문화가 실종되었다는 것을 깨달았습니다. Mike는 자신의 역할과 더 큰 그림에 어떻게 부합되는지 생각했습니다. Mike는 자신의 직업에 대해 더 잘 느꼈씁니다. Mike는 동료 직원들이 더 큰 그림에서 자신의 역할을 이해하도록 도울 수 있는 방법을 찾아보기로 했습니다.

Meet Walt Grassl

Walt Grassl is a speaker, author, and performer. He hosts the radio show, “Stand Up and Speak Up,” on the RockStar Worldwide network. Walt has performed standup comedy at the Hollywood Improv and the Flamingo in Las Vegas and is studying improv at the Groundlings School in Hollywood. For more information on bringing Walt Grassl to your next event, please visit www.WaltGrassl.com.

Beauty Ambassador Styling Tools

by Terri Taricco-Cropp

Finding the right mix for both beautiful and healthy hair is a hard balance to strike. But with some tips from our Hot Tools® experts, you can be gentle on your hair while still turning heads with radiant, gorgeous styles.

First things first. A healthy, glamorous hairstyle is not possible without a smart selection of styling tools. So don’t let anything touch your hair that isn’t protected by Ceramic, Tourmaline or Ionic technologies. When used at the correct custom temperatures, these styling surfaces bring out a smooth, beautiful shine while helping protect your strands for longlasting health.

For straight and healthy hair, you can’t go wrong with our 1” Professional Ceramic Tourmaline Flat Iron. Reaching heats up to 430°F and with Tourmalineinfused ceramic plates, heat is distributed evenly for fast styling and sealed-in moisture that leaves your hair shiny, silky-soft and smooth.

For perfect drying, we recommend the Professional Ultra-Lightweight Dryer, weighing only 10 oz. Whether your hair is thick and natural or thin and relaxed, this dryer has the power and technology to dry hair quickly and gently. Its integrated Tourmaline conditioning and Ionic generator emit negative ion heat to dry hair faster, reduce static frizz and seal in moisture for healthy, shiny, beautiful hair. Savvy stylists know they can minimize hair damage by tucking delicate hair ends away from the harsh sun rays, so don’t overlook our specialty tools that add curls, crimps, waves and shine to all hair textures. These tools can style quickly and help protect hair at the same time. Smooth updos, creative braids, and soft buns, for example, can be achieved with only a few seconds of heat, but look amazing! These styling methods help hair retain moisture and protect the delicate ends of hair for smart, healthy styling.

Expert’s Tips for Healthy, Beautiful Hair

Besides using quality styling tools, the next-most important tip to healthy, beautiful hair is to avoid over-processing. This is one of the most common ways of causing years of damage to your hair! Among the most effective tools to revitalize over-processed hair is the Hot Tools® Conditioning Heat Cap. This professional appliance activates conditioners, which leaves hair soft and manageable and assists in restoring damaged hair. The process is simple: Apply the hair product, put the cap on, then relax and let the cap do the work. The ultraconvenience of this styling tool leaves no excuse for skimping out on this important revitalizing technique.

Healthy hair and strong growth start with adequate vitamins and good nutrition. With that foundation, you can easily develop a healthy hair regimen to fix rough, dry, frizzy, dull, unmanageable hair. For proper hair nutrition, there’s nothing better than Infusium 23 PRO Original Leave-in Treatment. It infuses hair with a Pro-Vitamin B5 formula that deeply penetrates cuticle layers and repairs damage while helping to protect against breakage. This treatment detangles and strengthens hair, improving its manageability for better styling and increased shine and luster. Powerful and lightweight, the Infusium 23 PRO Treatment won’t weigh hair down and can be used immediately after chemical processing to help seal the cuticle, leaving hair protected with superb manageability and shine. An often-neglected step in keeping hair healthy is an effective routine for scalp care. A healthy scalp is

Meet Terri Taricco-Cropp

critical to providing your hair with a healthy environment that supports hair growth. For this critical component, we recommend the highly respected Sea Breeze treatment, which is full of soothing, corrective nutrients that help tone and soothe skin. For professional results, Sea Breeze is best used as a pre-shampoo or scalp massage. Its gentle astringents remove dry scalp cuticle and dull excess oils from skin, lifting those dry, flaky cells that cause itching and unsightly scalp problems.

With the wide array of Hot Tools® hair solutions, there’s no reason not to look your best all the time. Regardless of the length, style or condition of your hair, we have the tool to get you from where you are to where you want to be.

Hot Tools® is looking for brand ambassadors to provide feedback on our products and increase brand awareness. If you are interested, please contact Veronica Guerrero vguerrero@hotus.com or visit our website at www.HotTools.com. Also, visit our website for how-to videos, style sheets, and tips from the pros. Be sure to follow (or like us) on Facebook, Twitter, Instagram, and YouTube @ /HotToolsPro.

Terri Taricco-Cropp has been part of the Professional Beauty Industry since 1984, as a stylist and salon owner. She also has worked in fullservice distribution, on-line beauty, trade shows and is now Vice President of Marketing for Hot Tools. She leads a team of dedicated people devoted to bringing the best styling products to stylists and consumers globally.

Notes From The Natural Nation

by Shannon Kwit

TINY CURLS TAKE A DIP

When you need to beat the heat and keep the kids entertained, the pool is the place to be. We all know swimming and natural hair have a complicated relationship. Even just a dip in chlorine leaves it prone to damage, so protection is a top priority. Luckily, Jamaican Mango & Lime (JML) Pure Naturals with SmoothMoisture™ has an amazing range of products to help your little one have fun in the sun, even after they’re done splishing and splashing. Check out these tips on how to protect and restore your child’s hair while keeping them cute and cool!

Once they’re out of the pool, the first step is to rinse your child’s hair with warm water. This helps remove lingering chlorine and other chemicals. Regardless, of the style they want to run around in afterward, the most important thing is that you reintroduce a giant helping of moisture back into their hair. JML’s Pure Naturals with SmoothMoisture™ Coconut Milk & Honey Shampoo and Coconut Leave-In Conditioner & Detangler should be your main squeezes. They’re filled with vitamins and natural extracts to rejuvenate your child’s hair. Since summer means a great deal of heat, at least once a month try to use both the Coconut Milk & Honey Shampoo and Pure Naturals with SmoothMoisture™ Coconut Milk & Honey Moisture Masque to restore much-needed hydration and strength. Braids are a no-brainer. Pure Naturals with SmoothMoisture™ Coconut Moisturizing Hair Lotion can be rubbed into each strand before braiding. Sometimes it seems like there’s an epic battle in fighting natural hair’s

Meet Shannon Kwit

extreme dryness. When in doubt, adding JML’s Jamaican Black Castor Oil to the Coconut Milk & Honey Moisture Masque will provide a silky blanket of moisture for both scalp and hair. If you can still feel your child’s hair drying out while braiding, use the lightweight Pure Naturals with SmoothMoisture™ Coconut Conditioning Mist to keep it moist and manageable.

Kids love to change their minds, so on second thought, let’s go for twistouts. Start by applying Pure Naturals with SmoothMoisture™ shampoo and conditioner, then run the Coconut Butter Crème into each strand before twisting. Add rollers to the ends and let the strands air dry!

For kids who prefer loose curls, all you have to do is combine a little bit of Jamaican Black Castor Oil with the Coconut Leave-In Conditioner & Detangler and send them on their way, wherever that may be. You might even want to try the Coconut Conditioning Mist for some extra curl control, hydration and shine.

Trying to get the kids home after a day at the pool can be a challenge, but the good news is that the inevitable natural hair care doesn’t have to be. Children who are tender-headed will definitely appreciate how gentle the Coconut Leave-In Conditioner & Detangler is on their scalp, and the rest of the Pure Naturals with SmoothMoisture line will leave any little swimmer with happy, hydrated hair. The only question you’ll be getting is, “Can we go to the pool tomorrow, too?”

Shannon Kwit is a marketing copywriter for Universal Beauty Products, Inc. She works closely with the Jamaican Mango & Lime team to help promote natural hair care and education. She also specializes in men’s grooming products and the natural skin care market.

Feature Article

by Taliah Waajid

Understanding the Styling and Product Needs of Infants and Children with Natural Hair

With more women embracing natural hair and the use of natural hair care products, it’s important to remember that these customers tend to also adopt natural hair styling for their children. However, caring for a child’s naturally kinky, curly or wavy hair can seem daunting, especially for new parents who may not be accustomed to managing a child’s unique beauty needs. Therefore, it is important to let your customers know that you carry chemical-free inventory that specifically addresses hair maintenance needs for children. If you do not offer such inventory, then you’re missing out on an important sector of the natural hair care market.

The first thing to know about children’s natural hair is that its texture and curl patterns don’t fully mature until the child is at least 10 years

Parents should also be advised not to stress their child’s hair by heat-styling the hair on a weekly basis

of age. For this reason, products an adult uses may be too harsh or heavy to use on a child’s hair. Often an infant’s hair texture will change dramatically as that child grows into a toddler and enters into early childhood.

the child may be allergic. At such a young age, even all natural products could potentially contain allergens such as nut oils.

While many of today’s parents take a more relaxed approach to styling their child’s hair simply by not doing so at all, others will be interested in conditioning and manipulating the hair early on to get their children accustomed to future styles such as updos and braids. An initial lack of manipulation of the hair and scalp (by gentle rubbing and finger combing) may lead to scalp sensitivity later on.

For parents of very young children, you’ll want to offer products that are light and mild and focus primarily on moisturizing baby’s hair. You’ll also want to advise parents of infant and toddler aged children to check product contents for any potential ingredients to which

Meet Taliah Waajid

For parents who do practice early conditioning and manipulating, they will be interested in products such as moisturizers, conditioners and creams to make the child’s hair more manageable. Typically, they will also use fingers to comb through the hair in lieu of an actual comb. As the baby matures, parents will then need a large tooth comb, spray bottles to keep the hair moist while combing out after shampooing, leave-in conditioner to detangle and soften hair, scalp oil to combat dry scalp, and styling cream to add shine and maintain specific styles.

For special occasions, many parents of children with natural hair will heat-style their child’s hair by straightening with a hot comb or curling with a curling iron. Products accompanying such heat-styling needs ought to be chemical free. Parents should also be advised not to stress their child’s hair by heat-styling the hair on a weekly basis. To maintain the child’s natural curl patterns, they should heat-style every few months or so, being sure not to use too high of a heating setting on their styling tools.

Taliah Waajid is a natural hair care specialist who, for the past 25 years, has trailblazed and innovated the acceptance and ongoing popularity of natural hair care, natural hair care techniques and natural hair care products. She is the creator and developer of Black Earth Products, SheaCoco Natural Collection, Curls|Waves & Naturals, Uncle Jimmy products, and Protective Styles line. She also produces the Kinky Wavy Natural line which is specifically geared toward children’s natural hair styling needs. Her various natural hair care creations are available in all 50 states and four countries.

FCURLS Beauty Brands

or some, there is nothing more empowering than embracing the natural beauty they were graced with. Your shoppers who flaunt their natural hair, curls and all, are some of these people. This month, OTC Beauty Magazine sat down with Mahisha Dellinger, founder and creator of CURLS Beauty Brands, to learn about this company that celebrates hair textures in all their unique glory.

어떤 사람들에게는 그들이 지니고 태어난 아름다움보다 더 힘이

되는 것은 없기도 합니다. 자신들의 곱슬거리는 머리를 뽐내는

소비자들이 이 사람들에 속한다고 볼 수 있습니다. 이번 달, OTC

뷰티 매거진은 컬스 뷰티 브랜드의 설립자이자 창시자인 마히샤

델링거 (Mahisha Dellinger) 씨와 이야기를 나누며 특별한

머릿결을 축복하는 이 회사에 대해 알아보았습니다.

Mahisha Dellinger Founder and Creator of CURLS Beauty Brands

OTC Beauty Magazine (OTC): What is your background with both CURLS and the beauty business? What is your role with the company today?

Mahisha Dellinger (MD): I am the sole Founder and creator of CURLS Beauty Brands. I am responsible for creating the direction for all of our four brands.

OTC: What is CURLS founded on as a company? Please briefly explain its history. (We understand the company just had an anniversary…congrats!)

MD: CURLS launched in 2002 right on the cusp of the “newly natural” movement. Women of all colors started to embrace their natural texture, forgoing harsh relaxing treatments, and in search of the right products that would help them care for their textured tresses. I was a newly natural mother also on the hunt for products to support my newly natural lifestyle. CURLS is a pioneer that created products for an overlooked market.

OTC: In your opinion, what makes the beauty industry so unique and exciting?

MD: Hands down, I strongly believe in the ingenuity of every beauty brand and its creator. The constant evolution and reinvention of legacy brands (plus) the entrance of emerging brands keep all parties involved on their toes - exciting!

OTC: The company website divides up curl patterns and product needs by texture. How do the needs of each sector (Loose Curls/Waves, Curly, Very Curly and Kinky) vary from one another?

OTC 뷰티 매거진 (OTC): 컬스와 이 뷰티 비즈니스에 어떤 배경을 가지고 계신가요? 현재 회사에서 맞고 계시는 역할은 어떻게 되십니까?

MD: 전 컬스 뷰티 브랜드의 유일한 창시자이자 설립자입니다. 저는

저희의 4 개 브랜드가 가야 할 방향을 제시할 의무를 가지고 있지요.

OTC: 컬스의 창립 배경이 된 것은 어떤 것이 있을까요? 연혁에 대해 간단히 설명 부탁 드립니다. (얼마 전 회사 창립 기념일을 맞으셨더군요… 축하드립니다!)

MD: 2002 년 “새롭게 그리고 자연스럽게” 라는 붐의 끝에서 컬스도 시작되었습니다. 모든 인종의 여성들은 그들이 가진 자연스러움을 받아들이고, 거친 치료들을 포기하며, 그들 스스로의 질감을 살리는 데 도움이 되는 적절한 제품들을 찾기 시작 했습니다. 저 또한 이런 자연스러움을 강조하는 생활 방식을 지지하던 한 사람의 엄마로서, 관련 상품들을 찾고 있던 중이었습니다. 컬스는 이런 저 평가된 시장을 위한 상품을 만든 선구자라고 할 수 있을 것입니다.

MD: Caring for textured hair isn’t a “one size fits all” approach. Each texture—wavy, curly, kinky—has distinctly different challenges and needs. Wavy hair is the most frizz-prone, curly hair is the most damage prone and kinky hair is more prone to dryness and breakage.

OTC: What different brands fall under the large CURLS umbrella, and how might OTC store owners incorporate these items into their product offerings?

MD: We have four different brands—CURLS professional, CURLS retail, Curly Q’s for kids, and It’s a Curl for babies. We have just launched, as of January of this year, a new supplement—Blissful Lengths Liquid Hair Growth

OTC: 어떠한 것이 뷰티 산업을 특별하게 만드는지 의견을 말씀해 주시겠습니까?

MD: 당연하지만, 저는 모든 뷰티 브랜드와 그 제조자 들의 독창성에 의한 것이라고 말하고 싶습니다. 기존 브랜드는 끊임 없이 진화하고 강력한 신흥 브랜드들 또한 지속적으로 등장하면서 모두가 긴장의 끈을 놓칠 수 없는 것이지요. 신나지 않습니까!!

OTC: 회사 웹사이트를 보면 곱슬머리의 패턴과 각 결마다의 니즈로 구분돼있는데요. 어떤 기준으로 이런 방식 ( 약한 곱슬/웨이브, 기본 곱슬, 강력한 곱슬) 을 선정하시게 됐습니까?

MD: “하나로 모두를 커버한다” 식의 접근은 머리의 질감을 관리할 때 옳지 않습니다. 웨이브있는, 곱슬거리는 혹은 그 곱슬거림이 심한 머리들의 경우 각각의 필요한 점들이 따로 있는 것이지요. 웨이브 있는 머리의 경우 꼬불거리기 쉬우며, 곱슬 머리의 경우 손상이 심하고, 더 심한 머리의 경우 건조함과 모발 파손의 위험이 있습니다.

OTC: 컬스의 아래에는 어떠한 브랜드들이 있으며, OTC 상점 주들이 이 제품들을 떠한 방법으로 판매에 접목시킬 수 있을까요?

MD: 저희는 컬스 프로페셔널 (CURLS professional), 컬스 리테일 (CURLS retail), 유아용 컬리 큐 (Curly Q’s for kids), 그리고 아기용 컬 ( It’s a Curl for babies) 을 산하에 두고 있습니다. 저희는 금년 1월, 새 보충물인 블리스풀 렝스 리퀴드 헤어 그로스 비타민 (Blissful Lengths Liquid Hair Growth Vitamin) 을 출시하였습니다. 이것에

Vitamin. The reception and sales have been mind blowing! We understand why: it is clinically proven that you absorb 98% of liquid vitamins into the bloodstream and only up to 20% from a pill.

OTC: Where are your products manufactured, and are they safe for all users of all hair types?

MD: We manufacturer all of (the CURLS Beauty) brands here in the U.S.A. While our products were created to cater to today’s natural woman, they are definitely safe for all to use.

OTC: Do you have any products made especially for kids? What makes them unique?

MD: Yes we do…our organic kids line, Curly Q’s for kids is amazing! I am a mother of four multi-cultural kids…I intrinsically understand the needs of a mother that has a curly-bushed, bedhead in the morning that she has to detangle and style in time for school. We make the process simple and steam-lined, complete with step-by-step directions.

OTC: Are CURLS products organic?

MD: All of our brands (CURLS for adults, Curly Q’s for kids, and It’s a Curl for babies) are formulated with certified organic ingredients and are free of sulfates, silicones, parabens, artificial oils, fragrances and ingredients. We have products for every age and every need.

OTC: What form of product promotion do you believe works best in OTC stores? Why?

MD: I believe that a once size fits all approach in the OTC channel works just as well as it does in textured hair care…it simply doesn’t! We prefer to create a customized approach to marketing in our key territories and customer accounts.

OTC: Does your company utilize social media or blogging at all? How can readers connect?

MD: Absolutely! We are socially connected to our customers and potential customers. We host webinars, offer product knowledge, partner with influencers, sponsor award trips, contests, etc. We keep our followers engaged. Follow us on Instagram, Facebook, Twitter, and Snapchat @ frizzfreeCURLS.

OTC: What trend(s) have you seen grow the most recently in your sector of the beauty business and how is the company meeting consumer demand for it?

MD: Color is a hot trend, and has been for some time now. Naturals are now well versed in caring for their hair and are semi-pros at creating the perfect natural styles (thanks to key bloggers and YouTube). Naturals are now having a little fun experimenting with color. We launched the Blueberry Bliss Curl Collection to help them on their color journey by preventing breakage, protecting against damage, and encouraging hair growth…blueberries are clinically proven to do all three.

대한 반응과 판매량은 놀라웠죠! 이유는 분명했습니다. 임상 실험을 통해 알약으로는 오직 20%까지만 흡수되지만, 비타민 용액을 통하면 98%까지 혈류로 흡수된다는 것이 증명 됐기 때문이지요.

OTC: 컬스의 제품들은 어디서 생산이 되며, 모든 헤어 타입에 안전한 것인지요?

MD: 저희의 제품은 모두 미국에서 생산 됩니다. 또한 저희 제품들은 요즘 여성분들을 위해 만들어지기 때문에 모두가 사용해도 안전하다고 말씀드릴 수 있습니다.

OTC: 특별히 유아들을 위해 만들어진 제품이 있습니까? 그것들이 특별한 이유는 무엇일까요?

MD: 예 있습니다… 저희의 유아용 유기농 제품들인, 컬리 큐는 정말 멋지지요! 저 자신 또한 4 명의 다문화 아이들을 두고 있는 엄마의 입장에 있습니다… 따라서 아침에 학교에 갈 시간마다 자고 일어나 부스스하고 곱슬거리는 머리들을 풀어내고 스타일 해야 할 그 마음을 잘 알고 있습니다. 저희는 이 모든 과정을 간편하고 하나 하나 따라오실 수 있도록 쉽게 만들었습니다.

OTC: 컬스의 제품들은 유기농인가요?

MD: 저희의 모든 제품들은 (성인용 컬스, 유아용 컬스 큐, 아기용 컬) 모두 보증된 유기농 재료를 사용하며 황산염, 실리콘, 파라벤, 인공 기름, 향과 성분으로부터 안전합니다. 저희의 제품은 모든 연령층과 모든 니즈를 만족시켜 드릴 수 있습니다.

OTC: 어떠한 형태의 제품 홍보가 OTC 상점들에서 가장 효과가 클 것이라 생각하시나요?

MD: 하나의 기준이 마치 헤어 케어에서 작용하듯이 OTC 채널에서의 모든 요구를 만족시킬 것이다… 물론 아니지요! 저희는 새롭고 각 니즈에 맞춘 방식의 마케팅을 적용하여 주요 영역과 고객들을 타겟으로 운영할 것입니다.

OTC: 혹시 소셜 미디어나 블로그를 운영하고 계신가요? 독자들이 어떤 식으로 연락을 취할 수 있을까요?

MD: 그럼요! 저희는 현재 고객들과 잠재적인 고객들과도 끊임 없이 소통하려 노력하고 있습니다. 저희는 온라인 회의를 주최하여, 제품 정보를 제공하고, 영향력 있는 분들과의 파트너십, 스폰서 수상, 콘테스트 등을 열고 있습니다. 저희의 팔로워들은 많은 것들을 얻으실 수 있지요. 인스타그램, 페이스북, 트위터, 그리고 스냅쳇에서 @ frizzfreeCURLS 를 찾아 주세요.

OTC: 이쪽 계열 뷰티 비즈니스에서 어떠한 유행이 새로이 부상한다고 보시며, 회사에서는 이러한 수요들을 어떻게 만족시키고 계십니까?

MD: 색깔이라고 할 수 있을 것 같습니다. 물론 꽤 오랜 시간 그래왔지만요. 자연스러움을 추구하는 사람들은 이제 머릿결을 돌보는 데에 익숙하고 완벽하게 자연적인 스타일을 창조하는 데 있어서 전문적인 재능을 가지고 있습니다. (유명 블로거나 유튜브의 힘이 크겠지요) 이제는 스타일을 넘어서 색깔을 통해 새로운 시도를 하는 추세입니다. 저희는 블루베리 블리스 컬 컬렉션 (Blueberry Bliss Curl Collection) 을 통해 그들이 새로운 색깔을 시도하면서 겪을 수 있는 머릿결 파손 방지, 데미지로부터의 보호, 모발 성장 등을 돕고 있습니다… 블루베리는 위 세 개를 동시에 만족시켜 줄 수 있다는 연구 결과가 있었습니다.

OTC: What is CURLS doing to ensure excellent customer service to OTC retailers? How can these store owners benefit from working with your company?

MD: We partner with our key OTC retailers to deliver customized deals, marketing support and promotions. We understand that every market has different needs so we truly partner with our partners to deliver what we all want…continuous sales!

OTC: What do you feel is the most important thing for multicultural beauty store owners to know when recommending your company’s products to their customers?

MD: CURLS Beauty Brands has customizable products for every texture. All of our brands (CURLS for adults, Curly Q’s for kids, and It’s a Curl for babies) are formulated with certified organic ingredients and are free of sulfates, silicones, parabens, artificial oils, fragrances and ingredients. We have products for every age and every need

OTC: Are there big plans in store for the second half of 2017 that you can talk about?

MD: WOW…we have so much in store for the second half of 2017! We are expanding into more retail and OTC channels, broadening our international reach, and rolling out an AMAZING new collection this fall that will rival the ever-so-popular Blueberry Bliss Curl Collection! We are also expanding the Blueberry Bliss Curl Collection and our supplement line.

OTC: OTC 소매업자들에게 컬스는 어떤 훌륭한 고객 서비스를 제공하실 수 있나요? 컬스와 같이 일함으로써, 어떠한 이득을 얻게 될까요?

MD: 저희와 함께하는 주요 OTC 소매업자 분들에게 개별 가격과, 마케팅 그리고 홍보에 있어서 도움을 드립니다. 물론 시장 별로 요구하는 것들이 다 다르다는 것은 알고 있습니다, 그렇기에 저희 파트너 들의 욕구를 모두 만족시킬 수 있는 방향으로 나아가야 하겠지요… 지속된 판매가 그 중 하나가 되겠군요!

OTC: 다문화적인 뷰티 스토어를 운영하는 입장에서 귀사의 제품을 고객에게 추천할 때 가장 중시해야 할 것은 무엇입니까?

MD: 컬스 뷰티 브랜드는 모든 유형별로 다양한 제품을 보유하고 있습니다. 저희의 모든 브랜드 (성인용 컬스, 유아용 컬스 큐, 아기용 컬) 는 보증된 유기농 재료를 사용하며 황산염, 실리콘, 파라벤, 인공 기름, 향과 성분으로부터 안전합니다. 저희의 제품은 모든 연령층과 모든 니즈를 만족시켜 드릴 수 있습니다

OTC: What final thoughts would you like to share with OTC readers?

MD: If you aren’t currently experiencing double digit growth in your OTC stores, you need CURLS. CURLS has consistently grown double digits year over year, outpacing the single-digit industry growth (8%).

Company Information

Company Name: CURLS Beauty Brands

Address: 124 Rose Lane, Suite 405, Frisco, TX 75034

Contact Number: 214-551-9341

Website: www.CURLS.biz

OTC: 2017 년 후반기에 계획하시고 계신 것들 중에 말씀해주실 수

것이 있나요?

MD: 와우… 2017년 후반기에는 정말 많은 것들이 준비돼 있습니다. 저희는 소매업, OTC 채널의 사업을 더욱 깊게 확장하고 나아가, 국제적인 부분들에서도 영역을 넓힐 계획이며, 유명한 블루베리 블리스 컬 컬렉션과 양대 산맥을 이룰 새롭고 획기적인 컬렉션을 준비 중에 있습니다. 또한 블루베리 블리스 컬 컬렉션을 비롯한 보충 라인을 더욱 확장할 계획입니다.

OTC: 마지막으로 OTC 독자 분들과 나누고 싶은 것들이 있으신가요?

MD: 만약 지금 본인의 OTC 상점에서 두 자리 수의 성장을 경험하고 있지 않으시다면, 컬스를 경험하실 때입니다. 매 해가 지날 때마다 컬스는 두 자리수의 성장을 보이고 있으며, 이 산업의 성장도 (8%) 를 압도하고 있습니다.

Years in Business: 15 바이탈 회사 정보 회사명: 컬스 뷰티 브랜드 (CURLS Beauty Brands)

주소: 124 Rose Lane, Suite 405, Frisco, TX 75034

연락처: 214-551-9341

웹사이트: www.CURLS.biz

사업 경력: 15 년

Sponsored by Andis Co.

Tools & Tips for Styling Children’s Hair by Kenny Duncan CLIPPER TIPS

For new professionals and at-home clipper cutters, styling children’s hair can be one of the most difficult things to do. Many of the challenges stem from choosing the wrong tools and using the wrong techniques. Most young children are not comfortable being in the barbershop in the first place; then barbers come at them with loud and uncomfortable tools and it just makes things worse. Thankfully, Andis makes a variety of tools that are great choices for clipping kids’ hair.

Using tools with quiet-running motors, such as the ProAlloy™ clipper or the SpeedMaster clipper, will keep a child from leaning away from his barber. In fact, the ProAlloy uses patent-pending XTR™ Technology to make it cooler and quieter than other clippers. In general, magnetic motor clippers produce the least amount of sound, followed closely by pivot motor tools. Clippers with large motors, such as some detachable blade designs, can be louder and should be avoided with timid children. The same rule applies to trimmers. The T-Outliner® trimmer is a magnetic motor tool that is both classic and quiet. Additionally, any trimmer in the Andis Slimline series, such as the SlimLine® Pro Li cordless trimmer, will deliver quiet cutting performance for professionals wanting to use quieter tools on children.

Children’s Haircutting Tips

• Use quiet-running clippers – Try the ProAlloy™ or SpeedMaster®

• Avoid large, powerful detachable blade tools.

• Keep it fun – Use a toy or a treat as a prize for holding their chin down while you trim their nape.

• Use the Andis SlimLine Pro Li trimmer on the nape

– The cordless design delivers added freedom and the comfort edge finish on the blades helps reduce scratches and client discomfort.

• Use attachment combs instead of clipper-overcomb cutting technique – The precise size of an attachment comb and the hair it leaves behind is always going to be consistent, even when the child is moving.

Visit andis.com to find out which tools are best for you.

Kenny Duncan is a nationally known barber, stylist and educator, as well as co-owner of a 12-chair salon— Main Attraction Unisex Salon— based in Philadelphia. He is the barber for several Grammy Awardwinning artists and has toured the world as the barber for the Lady Gaga production team. Kenny’s styling work has also appeared in films such as “Fantastic Four” and “Creed” starring Michael B. Jordan. He is currently the Lead Educator for Andis Company.

THERAPY TRENDS

Targeting Children from Day One

by Elayne McClaine

OTC clients with children will be consistent shoppers from the pigtail and cornrow years to the weave and wig decades. Every child has a grooming regimen unique to their style. Every culture is participating in this evolving youth market. Asian and Hispanic populations are rapidly expanding, outpacing other cultures in experimenting at younger and younger ages. Children around the world have a need to repair damage caused by coloring, chemical treatments, heat styling, and cornrows. Whether introduced through the natural styling or the chemically altered world, there will be spending on childcare products starting from their first birthday. Both boys and girls will be introduced to oral care and body wash early on. The grooming care of a child has become as intricate as that of an adult. So many categories are growing because of the youth market. The accessories and implements markets are also entwined in purchases for babies, tweens and teens. As kids develop their style identity they will be introduced to the practice of going to the salon or barber shop. A new trend in the market is kiddie salon/barber franchises. The kiddie customer target is as young as five. There will be professional services that require specialized products and there will be athome products just for kids. Most parents are opting for the “natural” styling and “natural” ingredients. When kids start out early with natural styles, it often means tightly coiled cornrows and twists. Any style that causes too much tension and traction on the hair will require consistent hydration and lubrications. As well, many of these styles require weaving in artificial hair, beads, and ornaments. Unwittingly, this protective and natural styling choice may be paving the way toward permanent hair loss. In the meantime, there will be spending of millions and millions of dollars on conditioners and other kiddie products.

Elayne McClaine has identified and developed emerging domestic and global trends in hair care, skincare and other consumer categories for such firms as Chesebrough-Pond’s, Revlon and Pharmacia (div. of Pfizer). Her expertise in therapeutic treatments for hair, skin and scalp led to the creation of the Women’s Institute for Fine and Thinning Hair, sponsored by Rogaine. McClaine has been acknowledged by the American Academy of Dermatologists for marketing and promotional excellence. ESME Market Specialists, LLC consults with firms that require expertise in strategy development, multicultural marketing and account planning. For more information, visit www.esmemarketspecialists.com.

New, Shea & Coconut Color Edges!

The perfect temporary hairline color to finish, fix and hold without flaking or dryness. No Petrolatum, Mineral Oil, Sulfates, Phthalates or Parabens. Available in Black and Dark Brown. www.mmproducts.com

JBS

Beauty Club has all your accessory needs with necklaces, earrings, scarves, sunglasses, etc. Stock your store with only the best from JBS. As part of the largest beauty supply distributor, you can always buy items by the piece and at great prices. For more information, call 800-361-0786 or visit them at 4300 Northeast Expressway, Doraville, GA.

TONSORIAL TIMES

Kids can Avoid Sunburn

by Dwayne Thompson

We have reached the dog days of summer and it is vital to protect your kids’ skin from the harsh rays of the sun. Although the sun is an excellent source for vitamin D, it can also be hazardous to your health and especially kids who may become overexposed to the sun. Pack the sunscreen for camp, hiking trips and especially during trips to the swimming pool.

Children younger than 6 years old should avoid direct sun exposure because their sensitive skin burns easily. It is essential for babies younger than 6 months to stay out of the sun because they should not wear sunscreen, except possibly in small amounts in areas such as the face and back of the hands. If you allow your child older than 6 months in the sun, do the following things to help prevent sunburn:

According to WebMD, please consider the following steps of protection:

• Keep children out of the strong midday sun (approximately 10 a.m. to 4 p.m.).

• Have children wear hats with wide brims that shade the neck, ears, face and scalp.

• Have children wear sunglasses with UV protection.

• Dress children in loose-fitting, tightly woven clothing that covers arms and legs.

• Apply sunscreen that has a sun protection factor (SPF) of 15 or higher to protect babies’ and children’s very sensitive skin. Apply the sunscreen at least 30 minutes before going in the sun. Reapply sunscreen every 2 to 3 hours or after sweating or swimming.

Most people accumulate the majority of sun damage by 18 years of age. This is why it is so important to start protecting the skin early in life to avoid skin damage and the development of skin cancer. As a beauty supply owner, consider placing skin protection at your POS locations and remind your patrons with bald heads to protect their scalp and neck.

Keep up the good work!

Credit: Specialist Medical Reviewer H. Michael O’Connor, MD - Emergency Medicine

Dwayne Thompson, aka “The Barber Ambassador,” is the CEO of The Fade Club LLC, a marketing and promotions company designed to grow the barbering industry through education and brand management. He wears many hats as the founder of The Barber Academy Tour, creator of “The Barbettes,” a term designed to promote female barbers, and the former host of Against the Grain Radio show, the first barber related radio show on Blog Talk Radio. He is a dynamic writer, educator, product broker, consultant and social media expert. He has held several Executive positions with a former barbershop publication and a national health outreach program. Mr. Thompson is also the Founder and Publisher of Tonsorial Times Magazine, “The Official Barbershop Trade Publication” focused on highlighting products, franchises, schools and educators directly connected to the barbering industry. For more information, visit www.tonsorialtimes.com.

업계소식

SC 미소협

지난 6월 4일 일요일 오후 7시 Eastern Buffet 식당(Columbia, SC)에서 본 협회의 6월 정기모임을 개최하였습니다. 이번

모임은 윤 석원 그린빌 지역 부회장(JP Beauty Supply –Greenville) 사회로 진행하였습니다. 새 명예회원으로 강 윤균

Cambridge Beauty Supply – NJ 사장님을 영입하였고 Wild

Growth Oil을 공동구매하여 필요하신 회원분들게 120pcs

씩 분배하였습니다. 또한 3차 Ebin Edge Tamer 공동구매를 진행하였습니다. 자유토론 시간에는 최근 애틀랜타 지역에 진출한 타인종 상권에 대한 협회가 대응해야할 방안에 대해 심도있게 논의했습니다. 그리고 2차 케롤라이나 뷰티 쇼 개최에 대한 토론을 하였고 그에 대한

세부상황에 대한 논의는 다음 정기모임으로 이전하기로 하였습니다.

미시간 협회

미시간 협회는 지난 6월 11일, 일요일에 미시간 Brighton 에

위치한 Huntmore Golf Couse 에서 미시간 뷰티 협회원들은

물론, 인디애나, 시카고, 오하이오, 세인트루이스 등,

중서부 뷰티 가족들 90 여명이

참여한 골프대회를 개최하였다.

이번 골프대회는 장학금 기금

마련을 취지로한 대회로, 협회원들의 스토어종사자 자녀나

고객의 자녀들 중 장학생들을

선정하여 연말에 장학금을

지급한다고 한다. 현재$10,500

을모금한상태라한다.

Industry News

PDC Beauty Announces New Cantu Hire

Cantu Beauty Ambassador Takes the Lead in New Communications Role

Melissa Cantey has joined PDC Beauty as Cantu’s new Communications Manager. Melissa will lead Cantu’s Public Relations, Consumer Events and Social Media as well as play an important role in utilizing consumer trends and insights to identify opportunities to drive continued growth for the brand.

Melissa has a background working as both a Social Media Manager and Strategist for various companies along with being a lifestyle and fashion blogger herself. Most recently, Melissa spent the last year as Cantu’s National Brand Ambassador – educating consumers on the brand both in person and online. She is a graduate of Francis Marion University and will be working out of her home office in Charlotte, North Carolina.

For more information, visit www.pdcbeauty.com.

Industry Leader Wahl Professional Hosts First-Ever, OnlineExclusive Barber Battle Competition

Wahl Professional continues to push innovation as the first clipper company to host an online exclusive barber battle at wahlbarberbattle.com.

The battle began on June 1, 2017. Barbers will compete blade-to-blade for the grand prize in Wahl Professional’s first exclusive online barber battle competition. Wahl’s barber battle is a friendly contest to compete against each other for prizes and bragging rights.

“We’re excited to be the first professional clipper company to ever host our own online barber battle competition,” said Lance Wahl, Global Vice President Professional Products, Wahl Clipper Corporation. “The competition is for U.S. professionals only who are registered in our Wahl Ambassador program, and features a video submission limited to 15 minutes or less.”

The grand prize includes a Wahl prize package with the complete line of 5-Star clippers, trimmers and shavers, plus an honorary place on the Wahl Education and Artistic Team (W.E.A.T.) for one year—a new opportunity open to hair professionals. The second place winner will receive a Wahl prize package with 3 clippers, 3 trimmers and the 5-Star Finale Finishing Tool and the third place winner will receive the Wahl 5-Star Barber Combo and the 5-Star Finale Finishing Tool.

a video competing in three different looks: the pompadour, bald fade and a creative cut, a freestyle look determined by the artists. Because this competition is a first of its kind, judging officials anticipate a variety of talent and creativity.

“We’re leaving the creative cut entirely up to the contestants. This includes the cut, color, design and everything else. It’s all in their hands,” said Morin. “We can’t wait to see the creativity.”

“This is an opportunity of a lifetime,” said Wahl Education and Artistic Team (W.E.A.T.) member Rick Morin. “W.E.A.T. members are always asked how others can join the team, and now’s your chance. Show us what you’re made of.”

Contestants entering Wahl’s Barber Battle must submit

Each video submission must total 15 minutes or less, allowing five minutes per haircut. All contestants must be a member of the Wahl Ambassador Program and use all Wahl tools to complete the looks.

“This competition will take some artists out of their comfort zones. But it’s a chance for contestants to create remarkable cuts and show what they could bring to W.E.A.T.,” said Morin.

“My best advice is to be yourself,” said Morin. He also reflects on how he would stand out in the submission process. “If it’s within your budget, hire a videographer to help so you can focus on your execution. If not, record your submission on a good-quality phone camera.”

Be on the lookout for a special announcement after the submission period. The fee to enter the barber battle competition is $75 and all licensed barbers and stylists, 18-years old and up, and residing in the United States (excluding: New Jersey, Maryland, Arizona, Colorado, Nebraska, and North Dakota), are eligible to enter.

Find out more about Wahl’s barber battle competition and submit online at wahlbarberbattle.com.

Melissa Cantey

Industry News

Legendary Brand Introduces Moisturizing Hair Gels for the Textured

Hair Community

Ampro Industries, Inc., Releases New Clear Ice® Formulas, Coconut Oil Styling Gel and Aloe StylER, Formulated to Suit the Needs of Textured Hair

Ampro Industries, Incorporated, makers of Ampro Pro Styl® America’s #1 Protein Styling Gel, and the award winning Shine ‘n Jam® Conditioning Gels, releases the newest additions to their legendary Clear Ice® Styling Line, Clear Ice® Coconut Oil Styling Gel and Clear Ice® Aloe StylER.

Building on the success of the beloved Clear Ice Protein Styling Gel, which is formulated to provide an ultra hold for protective, firm holding styles, Ampro developed two new moisturizing gel formulas that can be used in a variety of ways on a variety of hair types to achieve flexible styles that leave hair soft to the touch.

Clear Ice® Coconut Oil Styling Gel

Available nationwide at Dollar General, Sally Beauty, Walgreens, Walmart, and local beauty supply stores, the Clear Ice Coconut Oil Styling Gel is a moisturizing gel that is infused with coconut oil to provide individuals with naturally textured hair a soft, curl defining hold. Free of alcohol, parabens, sulfates, protein, and dyes, this new version of Clear Ice has been embraced by those who prefer a non-

flaking, crunch-less, and protein-free way to define their texture. Clear Ice® Aloe StylER

The Clear Ice Aloe StylER is the most versatile gel and first gel StylER that Ampro has ever made. This unique, non-flaking, and hydrating formula can be used on hair that is naturally textured, to achieve soft styles while still providing an amazing hold. Its creamy consistency is a result of the infusion of aloe vera, which provides the hair with great hydration. Free of alcohol, parabens, proteins, and dyes, this new StylER has also been stylist tested and approved to provide a great hold and moisturizing benefits to hair that has been chemically altered.

Ampro Industries, Inc., believes that the growing textured hair community will find great success with these new products and be pleased that the brand they trust is offering more products that provide the flexible hold they desire. “End the hunt and frustration with overpriced products that may not give the results you desire, instead go with the products you can trust at a price you can afford,” says Tricia Snead, Vice President of Marketing and Brand Management of Ampro Industries, Inc.

For further information, visit www.amprogel.com.

Cosmoprof North America Receives Presidential Award for Export Service

U.S. Secretary of Commerce Wilbur Ross presented Cosmoprof North America (CPNA) the President’s “E” Award for Export Service at a ceremony in Washington, D.C. The President’s “E” Award is the highest recognition any U.S. entity can receive for making a significant contribution to the expansion of U.S. exports.

“Cosmoprof North America has demonstrated a sustained commitment to export expansion. The “E” Awards Committee was very impressed with Cosmoprof North America’s extensive beauty matchmaking program to connect U.S. manufacturers and distributors with international buyers. The company’s four-year record of growth in international attendees was also particularly notable. Cosmoprof North America’s achievements have undoubtedly contributed to national export expansion efforts that support the U.S. economy and create American jobs,” says Secretary Ross in his congratulatory letter to the company announcing its selection as an award recipient.

Attracting over 1,100 exhibitors, almost 40% of whom come from overseas, Cosmoprof North America focuses on helping its over 33,000 attendees to discover unique brands and products, find new channels for distribution, packaging, and manufacturing, and to form key relationships with top industry professionals and retailers.

“Throughout the years, many companies have benefited from the services and support offered to CPNA exhibiting companies looking to expand distribution internationally,” says

Daniela Ciocan, Marketing Director of CPNA. “We are thrilled to be awarded such a distinguished recognition. CPNA is committed to promoting the personal care and beauty products industry around the world.”

In total, Secretary Ross honored 32 U.S. companies and organizations from across the country with the President’s “E” Award for their role in strengthening the U.S. economy by sharing American ingenuity outside of our borders. U.S. companies are nominated for the “E” Awards through the U.S. Commercial Service, part of the Department’s International Trade Administration. With offices across the United States and in embassies and consulates around the world, The International Trade Administration lends its expertise at every stage of the exporting process by promoting and facilitating exports and investment into the United States; administering Anti-Dumping and Countervailing Duties orders; and removing, reducing, or preventing foreign trade barriers.

U.S. exports totaled $2.21 trillion in 2016, accounting for nearly 12 percent of U.S. gross domestic product. Exports supported an estimated 11.5 million jobs nationwide in 2015, according to the most recent statistics from the International Trade Administration.

Cosmoprof North America (CPNA): For further information, please visit www.cosmoprofnorthamerica.com. Event information and exhibitor updates are also posted on Facebook, Twitter (@cosmoproflv) and Instagram (@cosmoprofna).

Industry News

Cosmoprof Asia 2017 Presents “1 Fair 2 Venues” and Introduces Cosmopack Asia a “Show Within the Show” at AsiaWorld-Expo

Cosmoprof Asia returns in November with “One Fair, Two Venues”, following a record breaking year. 76,818 visitors from 129 countries and regions attended Cosmoprof Asia 2016, an increase of 21% from the previous year. 2,698 exhibiting companies from 49 countries and regions, including 24 country and group pavilions took up 98,000 sqm of space at the two venues. With such impressive growth year-on-year, Cosmoprof Asia has firmly confirmed its position as the most powerful networking event for the beauty industry in Asia Pacific.

Alice Suen, Cosmoprof Asia Event Director, applauded the creativity of exhibitors last year. “We were inspired by the innovative products and services on display and the high caliber of our exhibitors once again drew in buyers from all around the world. We look forward to an even more important event this year.”

New for 2017: Cosmopack Asia - The 22nd edition of Cosmoprof Asia will draw attention to the cosmetics supply chain with the rebranding of the event at AsiaWorldExpo (AWE) from November 14 – 16, 2017 as “Cosmopack Asia”, mirroring Cosmopack, held in Bologna, Italy, alongside Cosmoprof Worldwide.

“With the development of Cosmopack Asia, we aim to reinforce the brand identity of the entire supply chain and create new business opportunities for our customers”, says Enrico Zannini, Director of Cosmoprof Worldwide.

Cosmopack Asia will host companies representing the entire cosmetics supply chain: raw materials and ingredients, contract manufacturing and private label, machinery, primary and secondary packaging. Cosmopack Asia will open one day before Cosmoprof Asia on November 14 and this gives brands, including those exhibiting at HKCEC, plenty of time to visit the many suppliers from all over the world at AWE. Shuttle bus service will be provided during the entire show period to connect the two show venues.

A spotlight at Cosmopack Asia will be the new zone “Ingredients & Lab” dedicated to ingredients, fragrances, testing lab equipment and regulatory solutions, providing an ideal networking and sourcing platform for formulators, R&D personnel, business development and marketing professionals. In addition to the new Ingredients & Lab, Cosmopack Asia will also introduce Print & Label, which will be a showcase of decorative packaging and labels. Featured marketing initiatives will be organized with the focus on new concepts, designs and innovative technologies that aligned to the entire supply chain. The headline event will be “The Powder Factory” which gives a live demonstration on the manufacturing process of a cosmetic powder with the collaboration of leading international suppliers.

For further information, visit www.cosmoprof-asia.com.

Industry News

Straighten Out Your Business

Every salon client is a potential candidate for hair straightening, smoothing and retexturizing services with Dominican Magic Hair Care. Hairstylists have unlimited potential with existing clientele, by recognizing the needs of different hair textures and providing healthy hair solutions. Founder Gregorio Luciano created Dominican Magic Hair Care using natural ingredients from his native Dominican Republic. Luciano says, “We have a rich diversity of skin tones and hair textures represented here in North America. We have learned from our ancestors’ use of local ingredients to smooth and straighten their hair in the Dominican Republic for hundreds of years.” This successful brand is now expanding into every haircare market to provide solutions for all salon clients, no matter what their texture of hair.

Why Offer Straightening? Look around and you will see that nearly every product company has some combination of smooth, sleek and anti-frizz product selections. Both Professional and OTC retail beautycare companies are marketing this category heavily to consumers. Why? Because literally, every client wants one or more of the benefits these features provide; such as no frizz, no reaction to humidity, faster blow-dry and finishing, longer lasting hairstyles, more vibrant haircolor, moisture balance, anti-aging solutions for thinning hair and stronger, healthier hair. The benefits of this category apply to every single salon client; curly, straight or anywhere in-between. Luciano says, “Hairstylists already have an untapped base of potential business with existing clients. Our Dominican Magic Hair Care brand offers solutions for every client’s haircare needs. Be responsive to what clients are seeking because if you are not offering them straightening and smoothing products they will find them outside of the salon.”

from a single service to multiple levels with options for every client with treatments and retail.”

Create Your Clientele: There are only two ways to grow a business. You can increase the number of clients or increase the amount each client spends per visit. Many professionals are challenged when it comes to growing a client base. This makes it more important to find opportunities with the clients they already have. Luciano says, “Straightening and smoothing services are the perfect solution as every salon client wants healthier, frizz-free and more youthful looking hair. By offering retail items to promote smoothing haircare between salon visits, even those who are not yet ready to invest in pricier straightening treatments will benefit.” Dominican Magic Hair Care uses natural ingredients grown in the Dominican Republic, inclusive of tropical avocado, coconut, aloe vera, wheat, cinnamon, garlic and rosemary which have been used in hair treatments by native Dominicans for generations. The products provide essential nutrients and vitamins to dry, damaged, colortreated, processed and falling hair resulting in a healthy and revitalized hair strand.

The Choice Is Clear: Dominican Magic Hair Care products have been established for 10 years. Over 200,0000 people search monthly in Google for Dominican Magic products, with over 10,000 people searching for the Dominican Blowout every month! Luciano says, “Salons and hairstylists that effectively market straightening and smoothing services can see dramatic growth in their business in a short period of time. Not all clients will want the high-end treatments or want dramatic curl reduction. We offer four different formaldehyde-free hair straightening systems for those that do. We also offer the traditional Dominican Blowout as a temporary straightening system. With our retail product choices, clients can select the degree of curl reduction or smoothing that is right for them. We teach salon professionals how to evolve their business

Full Haircare Line: The Dominican Magic Hair Care brand includes five lines for the treatment of dry, damaged, haircolortreated, processed and thinning hair. The Nourishing line contains products that can be used as the aftercare line for clients who color or processed their hair and those who want to improve the overall health of their hair regardless of their hair texture. The AntiAging Treatment line is made with a natural botanical complex and is designed to increase the moisture and blood circulation of damaged or thinning hair. The Ultra Straight Protein Treatment line is a formaldehyde-free, wheat protein based treatment that straightens, repairs, and provides long lasting conditioning to all hair types, including color-treated and previously relaxed hair. The Definitive Color Rinse is a semi-permanent haircolor line that offers shiny color with no ammonia or peroxide. The DRNY Select line offers products with free radical scavenging ingredients for those living with exposure to pollution.

Professional Natural Hair Care: For more information on Dominican Magic Hair Care products and education, call 914668-5895 or visit www.DominicanMagic.com. Dominican Magic is located 460 South 10th Avenue, Mount Vernon, NY 10550 USA.

BEFORE AFTER

Dominican Magic Hair Care Grows Your Business with Services & Products for Every Client

Andis® Announces Winners of the Fantastic Fades and Designs & Patterns Competitions at Premiere Orlando

Andis® Company, together with the Professional Beauty Association, sponsored the Fantastic Fades and Designs & Patterns competitions at the Premiere Orlando International Beauty Event. Fifty contestants showcased their talent, creativity and clipper-cutting techniques during the back-to-back men’s grooming events.

During the first round, professionals from around the country crafted their interpretation of a classic or unique fade on a live model in just 45 minutes using Andis tools exclusively. During the second round, contestants let loose their creativity and artistic prowess using Andis clippers and trimmers to sculpt and carve intricate patterns and designs. Competitors were judged on their technique, originality, style, and tool usage. The top three winners from the Fantastic Fades Competition, and top three winners from the Designs & Patterns Competition were awarded monetary prizes.

“The overwhelming success of our first men’s grooming competition at last year’s Premiere Orlando show encouraged us to expand this year’s offering and it didn’t disappoint. Our second year of men’s grooming contests at Premiere Orlando delivered non-stop action – the energy and passion of the contestants was truly

inspiring,” said Karen Formico, Vice President of Marketing for Andis. “The new Designs & Patterns contest was the perfect forum for these talented artists to push the envelope and show what’s possible using clippers and trimmers.”

Fantastic Fades winner, Raymond Aldridge (from Nappy Roots Barber Shop in Riverside, CA), and Designs & Patterns winner, Gabriel Galarza (from Pro Stylez Barber Shop in Lake Worth, FL), received $400 for their finished looks. Second place finishers, Andrew Plaza (from Fade Addicts Barber Shop in West Palm Beach, FL) and Jesse Almodovar (from The Barber Lounge in Walden, NY) received $300, while Robert Smith III (from Mr. B’s Grooming Lounge in Orlando, FL) and Rufus Byrd (from Boyz 2 Men Barber Shop in Tampa, FL) received $200 for third place.

For more information about Andis and the Fantastic Fades or Designs & Patterns Competitions, please visit Andis on Facebook, Instagram, and Twitter. www.andis.com

Jorge Buccio, the owner of the J Buccio Salon, has won the title of the 2016-2017 American Crew U.S. All-Star Challenge.

The event is a professional grooming competition that celebrates stylists from around the world and encourages them to create styles that are modern, expressive and embody the vision of the American Crew man. Buccio’s winning look, a style that showcased perfectly coifed hair with a side part, was inspired by his childhood in Mexico. He’s worked in the professional beauty and grooming industry since he was 19 years old. www.americancrew.com

The International Salon/Spa Business Network presented its 2017 Legend Award to Paul D. Finkelstein, former chairman of the board and CEO of Regis Corporation.

The award is presented by the owners, CEOs and senior executives of the top multi-unit salon and spa companies to industry partners who have made extraordinary contributions to the professional salon industry. Paul joined Regis Corporation in May 1987. He retired in February 2012. During his tenure with the company, Regis grew from 659 salons operating in two divisions with annual sales of $172 million to seven divisions with more than 13,000 (9,000 company-owned and 4,000 franchised) locations worldwide, generating $2.4 billion in revenue and with system-wide sales of $4 billion, including sales from the franchised salons. www.regiscorp.com

TextureMedia’s sixth TextureTrends report provides new insight on the fastest-growing category in the beauty industry.

The report is a twice-yearly comprehensive assessment on the texturedhair market, providing data on textured-hair consumers, including haircare regimens, protective styling and care for children with textured hair. The report details the purchasing behavior and product usage of more than 3,000 consumers, including those with straight hair or those who use chemical relaxers. The assessment revealed that protective styles – including braids, twists and wigs - were rising in popularity and many textured-hair consumers are self-proclaimed product junkies, spending more than twice as much as straight-haired consumers. www.texturemediallc.com

Candy Shaw, the owner of Atlanta’s Jamison Shaw Hairdressers and the founder of Sunlights Balayage was named the 2017 recipient of the Jerry Gordon Salon Business Leadership Award presented by Cosmetologists Chicago at America’s Beauty Show.

The award honors leaders in the beauty industry who exemplify a keen expertise in their field, a strong business acumen, exemplary leadership skills, a high ethical standard, a desire to continue learning and a passion for mentoring others – all attributes that the late Gordon was known for. Shaw, a protégé of Gordon’s, was presented with a Baccarat crystal rearing stallion as her award. www.americasbeautyshow.com

Editorial Stylist Daniel Martin has been named the new global styling ambassador for Goldwell.

Martin has already collaborated with Goldwell for its upcoming campaigns including Colorance Collection, Elumen and StyleSign. He is expected to lead the Color Zoom ’18 Creative Team for Goldwell’s annual Hair Fashion Collection. www.goldwell.us

The Ohio General Assembly introduced companion bills to comprehensively reform Ohio’s cosmetology laws in hopes of creating a national precedent.

House Bill 189 and Senate Bill 129 seek to focus on cosmetology students’ success and ability to repay their student loan debt, develop the workforce for salon positions and reduce unnecessary regulations that may hinder Ohioan small business owners and aspiring cosmetologists from expanding or pursuing their business. The bills are supported by the Ohio Salon Association and the Future of the Beauty Industry Coalition. Learn more about these bills by connecting with the Ohio Salon Association (Twitter @OhioSalonAssoc and Facebook @OhioSalonAssociation) and FBIC (Twitter @TheFutureBeauty and Facebook @FutureBeautyCoalition) on social media.

Courtesy of “The Beauty Industry Report.”

The Beauty Industry Report is a monthly newsletter for executives in the professional beauty biz.

For 3 FREE complimentary issues of the “Beauty Industry Report,” please send your request to Lisa Iavello at lisa@bironline.com. Include your name, company name, address, phone number and email address in the email message.

ATLANTA

1-800-936-8733

BALTIMORE

1-855-299-6909

CHICAGO

1-800-535-6110

DALLAS

1-800-925-4669

DETROIT 1-844-421-9736 HOUSTON 1-713-343-5636 LOS ANGELES 1-877-644-0167 MEMPHIS 1-844-525-4669

ATLANTA

1-800-936-8733

BALTIMORE

1-855-299-6909

CHICAGO

1-800-535-6110

DALLAS

1-800-925-4669

DETROIT

Show Calendar / Ad Index

JULY:

1 New Orleans Natural Hair Expo (NONHE)

New Orleans, LA www.neworleansnaturalhairexpo.com

8 City of Hope Spirit of Life

Las Vegas, NV www.cityofhope.org/giving

9 North America Hairstyling Awards (NAHA) Las Vegas, NV www.probeauty.org/naha

9-11 Cosmoprof North America Las Vegas, NV www.cosmoprofnorthamerica.com

9-12 ECRM/EPPS Skin Care Orlando, FL www.ecrm.marketgate.com

10 ICMAD CITY Awards Dinner Las Vegas, NV www.icmad.org

17-20 Cosmobeauté Asia Kuala Lumpur, Malaysia www.cosmobeauteasia.com

22-24 Chew’s 17th Annual Multicultural Hair, Skin and Nail Expo Lake Charles, LA www.chewshairaffair.com

23 Wella Professional National TrendVision Awards

Los Angeles, CA www.bloom.com/wella/trendvision

AUGUST

19-21 Bronner Brothers Mid-Summer Show Atlanta, GA www.bronnerbros.com

20-22 BehindtheChairs.com’s Color, Cut & Style Austin, TX www.behindthechair.com

22-24 Indie Beauty Expo New York, NY www.indiebeautyexpo.com

26-27 Beauty Expo Australia Sydney, Australia www.beautyexpoaustralia.com.au

26-27 Ubiquitous Expo Washington, DC www.ubiquitousexpo.com

26-28 Skin Inc.’s Face & Body Northern California San Jose, CA www.faceandbody.com

Concept

www.afamconcept.com

www.aiibeauty.com

Industries

www.amprogel.com Andis Co.

www.andis.com

Perfection

www.sparkscolor.com

www.barbicide.com

www.brockbeauty.com

Daughter ....................................................

www.carolsdaughter.com

of Hope

www.cityofhope.org

www.cosmoprofnorthamerica.com Coty 26, 53, 105, Insert, Poster www.wella.com

www.crocusa.com

www.demertbrands.com

www.dominicanmagic.com

www.dreamworldproducts.com

www.palmers.com

www.fantasiahaircare.com

www.giovannicosmetics.com

www.goldnhothair.com

Let your voice be heard!

In this segment, OTC Beauty Magazine wants to find out what is important to you, our loyal readers. Posing a handful of questions each month, our goal is to learn through feedback how to better serve you. We ask that you take a few minutes to share your thoughts; write responses on this sheet and mail it back to us, or send it via email.

여러분의 목소리를 내세요! 여러분의 목소리를 내세요! OTC 뷰티 매거진은 소중한 여러분의 의견을 수렴하려고 합니다. 매달 몇 가지의 질문을 통해 여러분의 의견을 듣고, 좀더 발전된 잡지를 만들고자 합니다. 약간의 시간을 내 주시어 여러분의 생각들을 전달해 주세요. 질문지에 답변을 하여 저희 사무실로 보내주시거나 이메일을 보내 주시면 됩니다. (연락처는 이 페이지 맨 밑에 있습니다)

• What children’s product do you sell the most of? Do you do any special marketing, or place this item in a special place during the summer to increase sales?

가장 많이 판매한 아이용 제품은 무엇인가요?

물건을 진열해놓으셨나요?

• What children’s accessory is the most popular in your store?

상점에서 가장 인기 있는 아이용 엑세서리는 무엇인가요?

• When choosing items to carry in your store, what product qualities do you look for?

물건을 골라 상점에 들여올 때, 어떤 품질의 제품을 찾고 계신가요?

When we receive your feedback we will choose a few answers to feature in the next month’s issue. You could be famous just by answering a few questions – simple as that! We look forward to hearing from you and thank you for supporting this publication.

보내주신 답변 중 몇몇을 뽑아 다음달에 기재하도록

Name (성함)

Store Name (상호명) ___________________________________ State (주)

Mail this form to: ( 보내실곳 : )

OTC Beauty Magazine, Attn: Editorial Dept. 3587 Oakcliff Rd. - Doraville, GA 30340

Email: editor@otcbeautymagazine.com

Olive Babies

3 in 1 Conditioning Shampoo & Body Wash

Baby bath time became just a bit easier with Olive Babies 3 in 1 Conditioning Shampoo and Body Wash. This mommy must-have is a part of an extensive line of baby-friendly Olive Babies products from AFAM Concept, Inc. - the creators of Hawaiian Silky Signature Collection, Vitale Classic and Smooth Organics. The body wash provides the suds and fun without the skin irritation, thanks to its hypoallergenic, sulfate-free and tea tree formula. The conditioning body wash is chock full of nourishing ingredients that can keep a baby’s delicate skin and hair healthy and soft. This product includes:

Olive Oil: Notable for its gentle moisturizing properties, this oil is helpful for relieving dry, itchy skin.

Aloe Vera: Known for its soothing abilities, this ingredient works well to quell rashes and can be beneficial for babies suffering from irritated skin.

Oatmeal: This is ideal for sensitive skin and has antiinflammatory properties that can ease eczema and rosacea symptoms.

To use, simply pour a small amount of the Olive Babies 3 in Conditioning Shampoo and Body Wash on a soft washcloth. Use the washcloth to massage the baby’s skin and hair with the product. Lather, then rinse. This shampoo and body wash can be used from head to toe and is gentle enough for everyday use.