The Skin Issue OTC June 2015 by OTC Beauty

June 2015| $6.00 The Skin Issue

How to Use My Free Window Space to

Increase My Store Business

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CONTENTS June 2015 in this issue Editorial Letter ��10 Summertime Travel Itch 여름 여행 욕망

Expert Advice ��12 Skin Care for the Modern Black Man

Marketplace ��18 Summer Skin

How Should You Sell It? ��26

Feature Article

What is Hyperpigmentation? �� 66 by Anita Greenwood Hyperpigmentation is an unusual darkening of an area or areas of the skin caused by excess melanin production. Melasma, age spots, acne scars or other dark scars and blemishes are common types of hyperpigmentation. Learn about the causes and treatment of this condition here.

Preparing Skin for Summer

색소침착은 과도한 멜라닌 생성으로 야기되는 피부의

어떻게 판매할 것인가?

영역이나, 특이하게 어두운 영역들을 말한다. 기미, 검버섯, 여드름 흉터 혹은 다른 짙은 흉터와 잡티들이

이 달의 판매 초점은… 신체의 가장 큰 기관 – 피부를

색소침착의 일반적인 형태들이다. 색소침착의 이유가 무엇인지, 어떠한 치료법이 있는지 알아보도록 하자.

보호하는데 도움이 되는 10가지 식품이다!

Notes From the Natural Nation ��65 Summer Skin Secrets

Clipper Tips ��78 5 Simple Steps to Bump-Free Shaving

Therapy Trends ��80 FDA Tightens-Up on Wrinkle Claims

Tonsorial Times .................... 82 A Unique Shaving Experience

Manufacturer Profile

Fisk Industries ��70 Fisk Industries is a family owned business that was founded 43 years ago by husband and wife team, Stephen and Claudia Adler. Still going strong today, Fisk continues to work hard to gain customer satisfaction and success in the beauty industry. In a sea of competition, the company believes that what distinguishes them is the ability to come to the market with a new idea every 60-90 days…and we agree. That is impressive! Fisk Industries는 43년 전 Stephen과 Claudia Adler 부부가 설립한 가족 소유 기업이다. 지금까지도 굳건하게 이어져오고 있으며, Fisk는 고객 만족과 미용 산업에서의 성공을 위해 열심히 노력하고 있다. 경쟁의 바다에서 그들을 돋보이게 하는 것은, 60-90일마다 시장에 매번 새로운 아이디어를 가지고 나오는 능력이라고 믿고 있다…. 동감한다. 아주 인상적인 일이다!

업계소식................................ 94

Jinny News ��96 Industry News �� 100 Coupons �� 105 Show Calendar �� 108 Ad Index �� 108 Reader Feedback �� 110 Product Spotlight �� 112 NEW Just For Me Hair Milk Pre-Wash Softening Detangler 4

OTC Beauty Magazine June 2015

On The Cover Dr. Miracle’s is proud to introduce their new remarkable 3-step conditioning and treatment system that turns back damage and restores hair health: Miracle Repair. Cleanse, rebuild and moisten are the three simple steps that enable users to “undo the hurt” of damaged hair. Flip to page 27 and visit www.drmiracles.com to learn more.

CONTENTS June 2015 Finished Product

Business Tips

Israel and South America. The transparent yellow oil is nontoxic in its pure form and is used largely for cosmetic purposes. It is a popular ingredient in many anti-aging creams and skin care products. Discover this amazing oil and its benefits to skin!

by Eddie Jhin In my previous article, I urged our OTC store owners to remove their window-covering posters and in this article, I will go further and explain why this will benefit your store and how you can utilize your windows. I will give you tips on how to create window displays to increase your sales and I will show examples of how national retail chains are currently doing this in America.

Jojoba Oil for Your Aging Skin ��34 How to Use My Free Window by Janice B. Alcantara Space to Increase My Store Business �� 48 Jojoba grows in abundance in Mexico, Southwestern US, Australia,

Knowledge To Know Say Bon Voyage to Bad Skin �� 38 Article Courtesy of Baxt CosMedical This winter has proven to be one of the worst in years and we couldn’t be more excited to be enjoying summer. From relentless snow to icy roads, many people traded frigid temps for warmer climates. However, traveling puts additional stress on you and your skin. When traveling, New York & New Jersey board certified dermatologist Dr. Rebecca Baxt’s must-know skin travel tips will help make your time away more relaxing and leave your skin rosy on arrival.

즐거운 여행을 위한 피부 관리 팁 이번 겨울은 지난 몇 년 가운데 최악의 겨울이었기에, 우리는 이처럼 여름이 반가울 수가 없다. 끊임없는 눈과 빙판길로 인해, 많은 사람들은 몹시 추운 온도를 피해 따뜻한 기후를 찾았다. 그러나, 차로 여행하든 비행기를 이용하든, 비즈니스 여행이든 여가이든 상관없이 여행은 당신과 당신의 피부에 추가적인 스트레스를 준다. 뉴욕, 뉴저지 피부과 전문의Dr. Rebecca Baxt의 반드시 알아야 할 피부 여행 팁은, 당신의 여행 시간을 더욱 편안하게 만들고 장미빛 피부로 여행에서 돌아올 수 있도록 하는데 도움이 될 것이다.

전월호에서 저는 소매점 주인분들께 윈도우를 덮고있는 포스터들을 뜯어내자고 제안 하였습니다. 이번호에서는 이미 말씀드린데로 그렇게 하는것이 왜 매장에 도움이 되며, 어떤방법으로 매장의 창문을 활용할수 있는지에 대해 설명드리고자 합니다. 저는 매장의 매출을 올리기위해 어떻게 윈도우를 새로이 전시해 보일 것인지에 대한 제안들과 미국 전역의 소매 체인점들이 어떻게 윈도우를 활용하고 있는지 실예를 보여 드리고자 합니다.

Taking a Pulse Check on Your Attitude �� 52 by Darlene Hunter Hard times that sap your energy and leave you frustrated are an inevitable part of life. Overcoming those emotions comes down to a person’s mindset and perspective. Everyone needs to take the time to do a pulse check on where they are in their thinking. Is it positive or negative? 당신의 에너지를 소모시키고 당신을 좌절하게 만드는 힘든 시간들은 삶에 있어서 피할 수 없는 부분이다. 이런 감정들을 극복하는 것은 사람의 사고방식과 관점에서 나오는 것이다. 모든 사람들은 그들의 생각이 머무르는 곳에서 정확히 맥을 짚어보는 시간을 갖는 것이 필요하다. 긍정적인가, 부정적인가?

Beauty Ambassadors

Styling Tools Beauty Ambassador Article �� 58 Love at First Crimp

Natural Beauty Ambassador Article �� 60 Skincare: Why Natural Face Products? Hydrate, Hydrate, Hydrate �� 42 by Toni Love The body consists of a large amount of water. Therefore, it is crucial in maintaining healthy skin throughout the year. During the different seasons of the year, the skin will go through changes. When it is hot, some people tend to perspire and excrete moisture needed in the skin. When this happens, water is needed to restore it. 신체는 대량의 물로 구성된다. 따라서, 물은 1년 내내 건강한 피부를 유지하는데 중요하다. 각기 다른 계절 동안, 피부는 변 화를 거듭한다. 날씨가 더울 때는, 땀을 흘리고 피부에 필요한 수분을 배출하는 경향이 있다. 이런 경우, 배출로 손실된 부분 을 복구하기 위해 물이 필요하다.

OTC Beauty Magazine June 2015

Skin Care Ambassador Article �� 62 Finding a Better Way to Beauty with Raw Shea Butter

Show Coverage

The World Natural Hair Health & Beauty Show �� 86 The 18th annual spring Taliah Waajid World Natural Hair Health & Beauty Show™ took place April 25-26, 2015 and as usual it created quite a buzz in the natural hair community. This year the world’s largest natural hair show was even bigger and better than ever.

CEO:

Ann Jhin

Editor:

Haley McNeal editor@otcbeautymagazine.com subscriptions@otcbeautymagazine.com

Korean News Editor:

Tony Bae tbae@otcbeautymagazine.com koreannews@otcbeautymagazine.com

Earl Cole

Art Director:

support@otcbeautymagazine.com

Advertising & Sales Coordinator:

advertising@otcbeautymagazine.com

Contributing Writers:

Janice B. Alcantara Dr. Rebecca Baxt Regia Davis Brandie Gilliam Anita Greenwood Darlene Hunter Eddie Jhin Dr. Barney Kenet Toni Love Rocio Urquidi Ayanna Ziegler

Columnists:

Kenny Duncan Elayne McClaine Dwayne Thompson

To subscribe, call us at 678-805-3291 or visit www.otcbeautymagazine.com. Subscriptions are no charge for businesses (including retailers, manufacturers, and distributors) in the U.S. of the beauty and barber supply industry. For all other subscribers, yearly subscriptions (12 issues) are $48.00. Please send a check payable to OTC Beauty Magazine to: OTC Beauty Magazine; attn: subscriptions; 3587 Oakcliff Rd.; Doraville, GA 30340. Cover price is $6.00. OTC Beauty Magazine is a trade magazine for the multicultural beauty supply industry offering retail store owners, manufacturers, distributors, and industry professionals a unique perspective on new and evolving products, useful business tips, effective selling tools to boost revenue and customer traffic, and valuable product knowledge by combining insight and intelligence with depth and style. This is the only bilingual publication in the industry offering both Korean and English translations. OTC Beauty Magazine is published monthly by Jinny Corp. Postage paid at Auburn, AL and at additional mailing offices. Reproduction in whole or in part of any text, photographs or illustrations without written permission from a staff member is strictly prohibited.

Post Master:

Please send address changes to:

OTC Beauty Magazine Attn: Subscriptions 3587 Oakcliff Rd., Doraville, GA 30340 T: 678-805-3291 F: 678-805-3292 88

OTC Beauty Magazine June 2015

Editorial Letter

Summertime Travel Itch 여름 여행 욕망 If there is one thing I noticed while compiling material for this issue it is that I have the travel itch, and I’ve got it badly. Whether it is to the beach for a little fun in the sun or to the mountains for a little tranquil getaway, I need to get going. In preparation for these mini trips it is important to make sure my suitcase is filled with the appropriate beauty items— especially in regard to skin care. That’s where OTC comes in handy. In this summertime celebratory issue we focus on skin. After all, it is a large part of our bodies and it, rightfully so, needs special attention. As we spend more time in the sun it is necessary to be mindful of sunscreen protection, and moisturization is just as important. There is a multitude of lifeguard beauty products waiting to rescue your customers if only you offer them for purchase. Read up to learn how to prepare skin for summer (page 26), what new items will fly off of your shelves (page 18) and find many more educated tips from cover to cover. Speaking of the sun, we want to not only make sure you bask in it from time to time for re-energizing, but also that it shines a little light on your business practices. The article “How to Use My Free Window Spaces to Increase My Store Business” on page 48 gives insight on one way to bring in sales to your establishment. We also offer advice on how a good attitude can set you on the top of your business game (page 52). Who doesn’t love the sound of that? This summer, be sure to take advantage of every moment and do what you love. Enjoy a staycation at home, or pack your bags with us and embark on a journey; just be sure to pack a moisturizer, sunscreen and all your other beauty essentials.

OTC Beauty Magazine June 2015

이번 호를 위해서 자료를 모으던 중 제가 알게 된 한 가지가 있다면, 그것은 제가 여행을 너무나도 떠나고 싶어한다는 것입니다. 그리고 여행 열망이 꽤 심하다는 것입니다. 태양을 즐기기 위해 바다에 가든 평온한 주말 여행을 위해 산으로 가든, 정말 떠나야만 할 것 같습니다. 이런 간단한 여행을 준비하는데 가장 중요한 것은 여행 가방에 적절한 뷰티 아이템들이 채워져 있는지 확인하는 것입니다. 특히 스킨 케어에 관한 아이템들. OTC가 바로 이럴 때 아주 유용한 곳입니다.

이번 여름 기념호에서 저희는 피부에 초점을 두고 있습니다. 피부는 우리 몸의

가장 큰 장기이며, 당연히, 특별한 주의가 필요합니다. 햇빛에 노출되는 시간이 많기 때문에 자외선 차단제를 염두해두는 것은 필수적이며, 보습 역시 중요합니다. 여러분의 고객들을 구해주기 위해 기다리고 있는 다양한 미용 제품들이 있습니다. 여름철 피부 준비 방법은 26페이지에서 배울 수 있으며, 어떤 새로운 아이템들이 여러분의 진열대에서 날게 달린 듯 팔리게 될지는 18페이지에서 읽어 보시길 바랍니다. 또한 각각의 기사에서 더 많은 교육적 팁들도 찾아보세요.

저희는 여러분이 때때로 재충전을 위해 기분 좋게 햇빛을 쬐는 것뿐 아니라,

여러분의 비즈니스에도 약간의 밝은 빛이 비추기를 바랍니다. 48페이지의 기사 “비어있는 윈도우 공간을 활용해서 영업을 증가시키는 방법”은 여러분의 매장으로 세일즈를 이끄는 방법에 관한 통찰력을 제공합니다. 또한 좋은 생각이 여러분의 비즈니스를 정상으로 끌어 올릴 수 있는 방법에 관한 조언도 제공하고 있습니다(52페이지). 이렇게 도움이 된다면 누가 마다하겠습니까?

이번 여름, 모든 순간 순간을 여러분이 좋아하는 것만 할 수 있길 바랍니다.

집에서 쉬면서 보내는 휴가를 즐기거나, 아니면 여행 가방을 챙겨서 여행을 떠나보세요. 보습제, 자외선 차단제 그리고 여러분의 모든 필수 뷰티 아이템들을 꼭 챙기시는걸 잊지 마세요.

Editor, hmcneal@otcbeautymagazine.com

July 2012OTC Beauty Magazine

Expert Advice

g n i y a t S o t s p i T n S e ve

by Dr. Barney Kenet

D E C A F H S E R

g n i y l F W hile

o you’re getting ready to go on a vacation, or perhaps you have to catch a red-eye for a quick business trip. Whatever the reason, if you’re getting on an airplane, it’s time to double-down on your skin care. There are simple steps you can take pre, during, and post-flight so that whether it is for business or pleasure, your skin lets you put your best face forward. 1. Pre-Pack – Avoid the last-minute scramble trying to get your favorite lotion into one of those little bottles. Keep a pre-packed, TSA compliant beauty bag at home stocked with the essentials: face cleanser, moisturizer and travel-size versions of your regular makeup. 2. Go bare – Give your skin a breather while flying. Instead, break out your beauty bag and apply light makeup when you arrive at your destination. If going completely bare seems too daring, apply an oil-free moisturizer, a light lip gloss and a good blemish base before your flight. Try a lip product such as Neutrogena Naturals Lip Balm to keep your lips moist. But, definitely skip foundation, eye makeup and the rest of the works so they are not sitting on your skin throughout your flight. 3. Bring Your Own Pillowcase – Reduce your exposure to bacteria and allergens on the plane. Pack a pillowcase in your carry-on and use it. Also, pack a light shawl that you can use instead of the airplane blanket. Use anti-bacterial wipes on tray tables, as well as on the phone and remote control when you get to your hotel room.

4. Choose Liquids Wisely – Avoid or limit caffeine and alcohol. Sip green tea, mineral water or plain water without ice instead. If you can’t resist coffee or a glass of wine, make sure to “pre-drink” an equal amount of water to keep your skin hydrated and healthy. 5. Moisturize and Refresh – Pack a multi-tasking product such as Aquaphor and apply it to your lips, nostrils and cuticles to combat dry, germ-filled air that recirculates in the airplane cabin. Consider packing a small washcloth in a baggie so you can dip it in bottled water to refresh your face. 6. Pack Your Own Food – Skip the salted chips and other junk-food snacks that can play havoc with your skin. Instead, bring your own healthy snacks; apples, carrots, sliced turkey, low-fat cheese or unsalted nuts, for instance. 7. Finally, don’t forget the SPF 30 sunscreen – Whether you are headed for the beach, the ski slope, or planning to stroll the boulevards of Paris, you are going to need it. Travel can be stressful and hard on the skin, but a few precautions can help you stay on track.

Dr. Barney Kenet is a board-certified dermatologist and dermatologic surgeon who specializes in cosmetic dermatology and in the diagnosis of melanoma and other skin cancers. He has been in private practice in Manhattan for over 20 years, is the author of numerous books and educational materials, and is currently the president of the American Melanoma Foundation. www.kenetmd.com 12

OTC 2015 2008 OTC Beauty Beauty Magazine Magazine June December

May2008 2015 OTC OTC Beauty Beauty Magazine Magazine December

OTC OTCBeauty BeautyMagazine Magazine December May 20152008

December 2008 OTC Beauty Magazine

OTC Beauty Magazine December 2008

December 2008 OTC Beauty Magazine

M A R K E T PLACE

Summer

n i k S

Summer is officially here and that means it is time to let skin see the sun! Careful though, be sure to protect it and always keep it moisturized. Check out a few of the beauty businessâ&#x20AC;&#x2122; hottest items here.

Tone Up, Buttercup

To rebalance skin tone and moisture levels, the pore perfecting combination of Aloe, Cucumber and Papaya Extracts in Avalon Organicsâ&#x20AC;&#x2122; Vitamin C Renewal Balancing Toner purifies and hydrates while targeting areas of hyperpigmentation. Vitamin C is a powerful antioxidant and cell energizer that helps eliminate free radial damage caused by daily sun exposure to help fight the visible signs of photo-aging. www.avalonorganics.com

OTC Beauty Magazine June 2015

Natural Cleansing

Black soap is an ancient cosmetic cleansing product from West Africa that can be used on the face, body and hair. Specifically, the 100% Black Soap from RA Cosmetics is made from leaves of various plants and nourishing oils, and has many therapeutic benefits. Aside from cleansing it can also be used before shaving, to exfoliate and brighten skin, even skin tone and to reduce fine lines and wrinkles. www.racosmetics.com

Painless Tweeze

Beauty can take work, and that is especially true with eyebrow maintenance. The pinching and stinging that accompanies tweezing is unlike any other, but Ardell has just the tool to help. The Brow Painless Tweeze Dab-On Numbing Gel provides instant pain-relief for use before tweezing, and cleanses the skin. It can also be used for relief of external pain or itching associated with sunburn, insect bites and minor skin irritations. www.aiibeauty.com

Amazing Apricot

Do you have customers who want to soften fine lines, help restore a healthy glow to skin, or even treat dry hair? Mamadoâ&#x20AC;&#x2122;s 100% Pure Apricot Oil can help! Blended with Sweet Almond Oil and rich in essential fatty acids, this gentle and natural oil promotes soft, radiant hair and helps sooth irritated skin. www.mamado.co.uk

June 2015 OTC Beauty Magazine

M A R K E T PLACE Complete Cleansing

Think your customers want full body skin care from one tool? Yes, please! The Diane 5-in-1 Beauty Cleansing Brush features 5 unique attachments and 2 speed settings for all skin types and uses. This battery-powered tool does the work for users. What’s not to love? www.frommbeauty.com

Sweet Skin Care

Cocoa butter lotions and creams are great, but sometimes users need a convenient, easilytransportable option. That’s where Butter Sweet’s Cocoa Butter Stick comes in handy! This easy-to-apply product goes directly on problem spots to soothe rough, dry skin and marks. It is also great for moisturizing dry, chapped or cracked lips. www.buttersweetproducts.com

OTC Beauty Magazine June 2015

Soft and Smelling Good!

Soft, moisturized skin starts here with Cantu’s Softening Body Butter. Enriched with 100% pure shea butter, cocoa butter and vitamin E, it is designed to keep skin soft all day long, and smelling great! Plus, the creamy, quick-absorbing formula allows users to moisturize with ease. www.cantubeauty.com

Solve Skin Problems

Relief has come for dry, rough skin and sunburn thanks to OKAY Mango Butter 100% Natural Smooth. It protects against UV radiation, helps restore skin’s natural elasticity, and helps decrease signs of aging…but it doesn’t stop there. This product also helps revive dry, damaged hair. This truly is a must-have in beauty regimens. www.xtremebeauty.net

A Bar for Everybody

Ampro has your customers covered for all of their skin cleansing needs. The gentle vegan formulas of the Vivas Moisturizing Body Bars are enhanced with natural ingredients to treat distinct skin concerns. Cleansing without over-drying, each of the body bars smells great and leaves skin looking and feeling fabulous. www.amprogel.com June 2015 OTC Beauty Magazine

M A R K E T PLACE

Gentle Exfoliant

Youâ&#x20AC;&#x2122;ve struck gold! The Fair and White Gold Ultimate Sugar Exfoliator For Face is the must-have gentle scrub for skin care cabinets everywhere. Enriched with sugar, its melting texture gently exfoliates the face to remove dead cells and impurities. Deliciously fragrant, it reveals the radiance and purity of the complexion. Ideal for use 2-3 times a week. www.fw-paris.com

All Day Freshness

It may not be a topic of everyday conversation, but every woman wants to feel beautiful without worrying about unsightly odor. The Hypoallergenic Feminine Deodorant Spray from FDS (shown here in the White Blossom scent) is clinically proven to be safe and gentle, keeping women fresh and confident all day long. www.fds.info

OTC Beauty Magazine June 2015

How should you sell it?

This month’s focus is...

Preparing your Skin for Summer. Summer is here and that means it is time to break out the shorts and tank tops!

To make sure skin is summer-ready we are giving you some African American skin care tips on how to prepare one’s skin for this summer! “Stay hydrated. H2O is a necessary best friend in the upcoming summer months. Of course it is important to stay hydrated all year long, but the intense heat calls for even more water intake. Water can help minimize dry skin and peeling that occurs as a result of sun exposure. The more you drink, the less dry your skin will be. Water will also help give the skin a luminescent glow. As you increase your water intake, your skin will start to have a new radiance. To make it easier to drink more water, suggest to your customers to get a reusable water bottle that they can carry around. That way, it will be easier to stay hydrated throughout the day. A lot of people find that infusing water with different fruits and vegetables makes the water more refreshing. For example, drop a few blueberries, lemon slices, and ice cubes in the water bottle. Not only will it give your water a nice hint of flavor, you will also consume the nutrients from the blueberries and lemon! Avoid ingrown hairs. Warmer weather means we are probably going to be showing more skin, which means you may find yourself picking up the shaving razor more often. However, we know that shaving can lead to ingrown hairs and dark spots. For the best summer skin, make sure to exfoliate on a regular basis to avoid those two unsightly problems. The Clear Essence Complexion Soap with AHA is the type of Black skincare product that exfoliates and rejuvenates the skin on daily basis. Another way to beat razor bumps is to change your hair removal method. Ingrown hairs are most common after shaving. There are a multitude of different methods that work well to remove body hair, so try something new to see your summer skin glow. One of the best ways to remove hair in the summer is with hair removal crèmes. With these types of products, you will have a smaller chance of developing ingrown hairs and your skin will be smoother for longer.” Ayanna is a 3rd year Media and Cultural Studies student at University of Riverside. With extensive experience in writing articles for various beauty publications she continues to build on her knowledge of the industry within her studies and passion for all things makeup and fashion. If you have input you’d like to share regarding this question, send an email to hmcneal@otcbeautymagazine.com. Your response could be featured in the July issue! 26

OTC Beauty Magazine June 2015

Ayanna Ziegler Clear Essence Cosmetics USA, Inc. www.clearessence.com

어떻게 판매할 것인가? 이 달의 판매 초점은 ...

여름을 위한 피부 준비. 이제 곧 여름이며 그것은 짧은 바지와 탱크 탑의 시간을 의미한다!

피부가 여름을 맞을 준비가 되었는지 확인하기 위해서 아프리카계 미국인들을 위한 여름철 피부 관리에 관한 스킨 케어 팁을 제공하려 한다! “수분을 공급하라. H2O(물)는 다가오는 여름철에 필요한 가장 좋은 친구이다. 물론 일년 내내 수분 공급은 중요하지만, 강렬한 열은 더 많은 수분 섭취를 필요로 한다. 물은 태양에 노출로 발생되는 필링과 건조한 피부를 최소화하는데 도움이 된다. 수분 섭취가 많을수록, 당신의 피부 건조함은 줄어들 것이다. 물은 또한 피부에 광택과 윤기를 준다. 수분 섭취를 늘일수록, 당신의 피부는 새로운 생기를 갖기 시작할 것이다. 쉽게 더 많은 물을 마시기 위해, 고객들에게 재사용 가능한 물병을 항상 갖고 다니도록 제안해라. 하루 종일 더욱 쉽게 수분을 공급해 줄 수가 있다. 많은 사람들이 다양한 과일과 야채들을 포함하여 물을 더욱 상쾌하게 만드는infusing water를 찾는다. 예를 들어, 물병에 약간의 블루베리나 레몬 조각, 그리고 얼음을 넣는 것이다. 물 맛을 좋게 할 뿐 아니라, 블루베리와 레몬으로부터 영양분도 함께 섭취하게 되는 것이다! 피부 속으로 파고들어가 자라는 모발을 피하라. 따뜻한 날씨는 우리에게 더 많은 피부를 노출하게 할 것이며, 그것은 당신이 더 자주 면도기를 찾을 수 있다는 뜻이다. 그러나, 면도는 모발이 피부 속으로 파고 들어가 자라게 하거나 다크 스팟으로 이어질 수 있다는 것을 우리는 알고 있다. 최고의 여름 피부를 위해서, 이 두 가지 흉한 문제를 방지하도록 정기적으로 각질을 제거해야한다. Clear Essence Complexion Soap with AHA는 각질 제거와 날마다 피부 활력을 주는 흑인 피부케어 제품이다. 면도로 인한 피부 트러블을 막을 수 있는 다른 방법은, 당신의 제모 방법을 바꾸는 것이다. 피부 속으로 파고 들어가 자라는 모발은 면도 후에 가장 일반적으로 발생한다. 체모 제거에 효과적인 다른 방법들이 많이 있다, 그러니 당신의 여름 피부가 빛날 수 있도록 새로운 방법을 시도해봐라. 여름철 최고의 제모 방법 가운데 하나는 제모 크림을 사용하는 것이다. 이런 방법은, 피부 속으로 모발이 파고 들어가 자라는 것을 줄여 줄 것이고 당신의 피부는 더 오랫동안 부드러울 것이다.”

Ayanna는 리버 사이드 대학에서 미디어와 문화를 공부하는 3학년 학생이다. 다양한 미용 출판물에 기사를 써 온 광범위한 경험을 가지고, 그녀는 메이크업과 패션에 대한 자신의 연구와 열정으로 업계에 대한 그녀의 지식을 쌓아가고 있다.

Ayanna Ziegler Clear Essence Cosmetics USA, Inc. www.clearessence.com 이 문제에 관해 여러분의 의견을 공유하고 싶은 분들은, hmcneal@otcbeautymagazine.com로 이메일 보내주세요. 여러분의 의견은 7월호에 게재됩니다! 28

OTC Beauty Magazine June 2015

July 2013 OTC Beauty Magazine

by Janice B. Alcantara

a b o j Jo

l i O

for Your Aging Skin What is Jojoba Oil? • Jojoba grows in abundance in Mexico, Southwestern US, Australia, Israel and South America. The transparent yellow oil is nontoxic in its pure form and is used largely for cosmetic purposes. It is a popular ingredient in many anti-aging creams and skin care products. • Jojoba oil is obtained from the extract of seeds of the jojoba tree. It is actually a wax ester or liquid wax and not oil. It came into prominence when killing of whales for commercial use was banned. The properties of jojoba oil are the same as the oil derived from the sperm whale. • Jojoba oil resembles the sebum of your own skin and pronounced as “ho-ho-ba.” Jojoba oil is suitable for all the skin types and works as a superb moisturizer. It is non-comedogenic and thus, unclogs the pores and frees the skin from impurities. Components of Jojoba Oil • Jojoba oil includes stearic, oleic, linoleic, linolenic, palmitic, palmitoleic and fatty acids. It also contains myristic acid that exhibits anti-inflammatory action. • Jojoba oil contains several vital nutrients including B com34

OTC Beauty Magazine June 2015

plex vitamins, vitamin E, and the minerals zinc, copper and chromium. It is rich in iodine that effectively fights against fungal and bacterial infection. Jojoba oil has traditionally been used to cure acne, canker sores, warts and athlete’s foot. Dermatological Tests of Jojoba Oil • The Japanese conducted certain research on Jojoba oil and found it to be nontoxic to the human skin. Other dermatological tests indicate that jojoba oil increases the suppleness of the skin and softens and smoothes fine lines and wrinkles. • Tests confirmed that most common skin bacteria and fungi have been killed in jojoba oil. It was found that jojoba oil destroys the bacteria pseudomonas and staphylococcus within a few hours. Benefits of Jojoba Oil for Your Skin • Jojoba oil is amazing for the individuals who suffer from sensitive skin conditions, including eczema and psoriasis. The chemical composition of jojoba oil closely resembles the natural sebum of the skin and it blends well with the sebum and rarely causes allergic reactions to even the most sensitive individuals. • Jojoba oil is composed of liquid wax esters. Wax esters are also present in the natural sebum produced by the body, which acts as an environmental barrier and a natural moisturizer. As we age, the production of wax ester also decreases and makes the skin

dull and wrinkled. The application of jojoba oil on the skin acts as a wax ester and makes the skin healthy. • Jojoba oil works as a moisturizer since it quickly penetrates into the skin and works wonders for sensitive and dry skin. It does not evaporate like water based moisturizers. A mild application of jojoba oil reduces the loss of water from the skin epidermis and keeps the skin plump and healthy. This reduces and prevents the formation of wrinkles and fine lines. Jojoba oil is very stable and does not get rancid or lose antioxidants even after long periods of storage. • Jojoba oil is useful in treating acne, pimples and other skin disorders. Applications of jojoba oil forms a thin and non-greasy layer on the skin and help soften it. It effectively heals flare ups and clears acne since the antibacterial properties of jojoba oil inhibits the growth of acne-causing bacteria. Natural jojoba oil is very effective for your skin. When purchasing jojoba oil based products, be very careful and make sure you purchase a trustworthy and a reputed product. If you are searching for a natural and organic product that assures complete satisfaction, look for the USDA organic certified seal on the packaging of the anti-aging wrinkle creams and skin care products.

Article courtesy of articlesbase.com. You can find the article at: http://www.articlesbase.com/anti-aging-articles/jojoba-oil-for-your-aging-skin-2734059.html

Janice B. Alcantara is a contributor to Articlesbase.com.

June 2015 OTC Beauty Magazine

K-t-K

Knowledge to Know Article Courtesy of Baxt CosMedical

OTC Beauty Magazine June 2015

Say Bon Voyage to Bad Skin 즐거운 여행을 위한 피부 관리 팁

his winter has proven to be one of the worst in years and we couldn’t be more excited to be enjoying summer. From relentless snow to icy roads, many people traded frigid temps for warmer climates. However, traveling puts additional stress on you and your skin. Regardless of whether you are traveling by car or plane, for business or pleasure, New York & New Jersey board certified dermatologist Dr. Rebecca Baxt’s must-know skin travel tips will help make your time away more relaxing and leave your skin rosy on arrival. For Frequent Flyers. The re-circulated air on planes is five times drier than the desert and the lack of humidity causes loss of moisturizer. The air inside the cabin of a plane usually has a humidity level of 10 to 20 percent—much lower than a comfortable typical indoor humidity of 30 to 65 percent. All of which combines to equal skin desperately in need of moisture. “Most people realize that flying can cause skin to dry out and breakout, but they may not know why,” says Dr. Baxt. “Whenever the environment is moisture-free such as with recirculated air in a plane cabin—the air actually draws moisture from wherever it can, including the skin. Dry skin will tend to get drier and oily skin will get even oilier to compensate for dehydration.” Dr. Baxt recommends the following travel itinerary for your skin whether you’re taking a quick weekend getaway or going for the long haul. Un-Happy Hour. Don’t drink alcohol on the plane. “Alcohol is very dehydrating. While it may help to relax you if you’re nervous about flying, the effect of alcohol will be dry skin,” says Dr. Baxt. “Drink water, and read a magazine or book or bring along your iPod. Having something to distract you will help you as much, if not more than a glass of wine. If you just can’t pass it up, drink lots of water afterward.” Bring a Hydrating Mist for In-Flight Treatment. A hydrating mist is perfect for in-flight application. Dr. Baxt recommends spraying a couple of pumps onto your face for instant hydration. It also feels great and helps cool you down if you’re on a warm airplane.

이

번 겨울은 지난 몇 년 가운데 최악의 겨울이었기에, 우리는 이처럼 여 름이 반가울 수가 없다. 끊임없는 눈과 빙판길로 인해, 많은 사람들은 몹시 추운 온도를 피해 따뜻한 기후를 찾았다. 그러나, 차로 여행하든 비행기 를 이용하든, 비즈니스 여행이든 여가이든 상관없이 여행은 당신과 당신의 피 부에 추가적인 스트레스를 준다. 뉴욕, 뉴저지 피부과 전문의인 Dr. Rebecca Baxt의 반드시 알아야 할 피부 여행 팁은, 당신의 여행 시간을 더욱 편안하게 만들고 장미빛 피부로 여행에서 돌아올 수 있도록 하는데 도움이 될 것이다. 비행기 단골 고객을 위해. 비행기의 재순환 공기는 사막보다 5배 더 건조하며 낮은 습도 부족은 보습제의 손실을 야기한다. 비행기 객실 내부의 공기는 일 반적으로 10-20%의 습도 수준인데 – 일반적으로 편안한 실내 습도 수준인 30-65%보다 훨씬 낮은 것이다. 따라서 이러한 환경에서는 피부에 필사적인 수분의 필요성이 요구된다. “대부분의 사람들은 비행이 피부 건조나 트러블을 초래할 수 있다 는 것을 알고 있지만, 이유는 알지 못할 수도 있습니다.” Dr. Baxt가 말하기를, “환경이 비행기 객실처럼 재순환 공기로 수분이 충분하지 못할 때는, 공기가 피부를 포함해서 어디로부터이든 할 수 있는 한 최대한 수분을 끌어당깁니다. 건조한 피부는 더욱 건조해지며 지성 피부는 탈수로 부터 피부를 보호하기 위 해 심지어 더욱 지성이 되는 경향이 있습니다.” Dr. Baxt는 짧은 주말 여행이든 장거리 여행이든 당신의 피부를 위한 다음과 같은 여행 일정을 권장한다. 즐겁지 않은 시간. 비행기에서 술을 마시지 말라. “알코올은 탈수를 크게 만듭 니다. 비행에 대한 긴장감을 느낀다면 그것을 완화하는데는 도움이 되겠지만, 알코올의 효능은 피부 건조가 될 것입니다.” Dr. Baxt가 말하기를, “물을 마시 고 잡지나 책을 읽던지, 가지고 온 아이패드를 사용하세요. 머리를 식힐 수 있 는 무언가를 가지게 되면, 와인 한 잔보다는 훨씬 도움이 될 것입니다. 만일 와 인을 그냥 지나칠 수가 없다면, 와인을 마신 후 상당량의 물을 드세요.” 기내에서의 피부 관리를 위해 수분 미스트를 지참하라. 수분 미스트는 기내에서 사 용하기에 적합하다. Dr. Baxt는 얼굴에 즉각적인 보습을 위해 스프레이 미스 트를 권장한다. 기분도 물론 좋아지며 기내가 덥다면 피부를 시원하게 식히는 데도 도움이 된다.

Skip the Salty Snacks. Airport food is not very skin-friendly. “While peanuts and pretzels may look delicious, salt can cause swelling,” warns Dr. Baxt. “Instead, snack on fruits and vegetables like carrots and apples, which are filled with water.”

염분이 있는 간식은 피하라. 공항 음식은 그다지 피부 친화적이지 않다. “땅콩 과 프레즐이 맛있어 보이기는 하지만, 소금은 부종을 일으킵니다.” Dr Baxt가 경고한다. “대신, 수분이 함유된 당근이나 사과와 같은 과일과 야채를 간식으 로 드세요.”

It’s Time to Takeoff...Your Makeup! If you wear makeup, keep it to a minimum on the flight. “Airplane air is dry and can exacerbate your makeup’s drying-out effects on your skin, which can lead to breakouts and your pores becoming clogged on the flight,” says Dr. Baxt. “Opt for tinted moisturizer if you cannot bear not having any make-up on; and use lip balm in lieu of lipstick as the cabin air is dry, lips tends to feel a little drier while on the flight.”

이륙 시간… 화장을 지우는 시간! 만일 화장을 했다면, 비행 중에는 최소한으로 유지하라. “비행기 공기는 건조하고 피부에 메이크업 건조 효과를 악화시킬 수 있는데, 이것은 피부 트러블을 만들거나 모공이 막히는 것을 야기할 수 있 습니다.” Dr. Baxt가 말하기를, “화장기 전혀 없는 얼굴을 견딜 수가 없다면 색조 보습제를 사용하세요. 객실 공기가 건조하여 비행동안 입술이 더욱 건조 해지는 경향이 있으니, 립스틱 대신 립밤을 사용하세요.”

Puffy Eyes. Jet lag always shows through your skin, but mostly in the eyes. Lack of sleep due to possible time changes can have you looking sleepy and puffy. Don’t forget to stash an eye cream that contains caffeine for that quick “pick-me-up” if needed. Another option? “Carry green tea bags with you on the plane,” says Dr. Baxt. “A half hour before landing, ask the flight attendant for hot water and soak a few minutes. Add ice to cool down the bags, and apply cool green tea bags to your eyelids before landing. The green tea has antioxidants and anti-inflammatories to decrease puffiness so you’ll look your best when you land.”

부은 눈. 시차는 항상 얼굴에 나타나는데, 대부분 눈을 통해 나타난다. 시간 변화 로 인한 수면 부족은 당신을 졸리고 부어보이게 한다. 필요할 때 신속하게 생기 를 가져다 주는 카페인 성분이 함유된 아이크림을 잊지 말고 챙겨라. 또 다른 옵 션? “티백 포장된 녹차를 비행기에 가져 가세요” Dr. Baxt가 말하기를 “착륙 30 분 전, 승무원에게 뜨거운 물을 부탁해서 티백 녹차를 몇 분 담궈두세요. 아이스 를 넣어 식힌 다음, 착륙 전에 시원한 녹차 티백을 눈두덩이에 올리세요. 녹차는 항산화제와 항염증성분이 들어 있어서 붓기를 가라앉힙니다. 이렇게 하면 비행 기에서 내려서도 당신은 최상의 모습을 보일 수가 있을 겁니다.” June 2015 OTC Beauty Magazine

K-t-K Your Travel Beauty Bag: What to Pack. With the ever-changing airline baggage regulations and costly baggage fees, it’s important to have a checklist of the essential skincare products you need when traveling. “If you’re headed on a trip, you can’t bring every makeup, skincare and hair care product from your bathroom,” says Dr. Baxt. “Plan ahead and pack smart when traveling.” Weather-Proof Your Skincare Products. Pick and pack skin products based on the climate of your destination. “For snowbirds, when going to a warm, humid destination, pay extra attention to exfoliation in order to reduce the dead skin cells trapped by excess moisture, and pack a cleanser with salicylic acid,” suggests Dr. Baxt. If Aspen or Vail is your destination, it’s all about deep moisture when it comes to locations that have low temperatures and high altitudes. “To function properly, the epidermis needs to maintain a certain moisture level; in the winter, low temperatures, low humidity and strong wind deplete skin of its natural protective barrier, allowing that level to drop,” says Dr. Baxt. And wherever you’re going, remember one last tip: sunscreen should be the first thing you throw in your bag. Hotel Beauty Products: Checking In or Out? People often breakout when they are on vacation because hotel products are typically made for people with normal to dry skin. In lieu of using hotel toiletries while traveling, consider packing a few key essentials in your travel beauty bag. “Hotel soaps can be very drying and overly scented,” warns Dr. Baxt. “Beware if you have sensitive skin and remember to bring your own toiletries.”

여행용 미용 가방: 넣어야 할 것. 끊임없이 변하는 항공 수하물 규정과 비싼 수하물 요금으로, 여행 중에 필요한 필수 스킨 케어 제품의 체크 리스트를 작성하는 것 은 중요하다. “여행길에 올라 있다면, 당신 욕실에 있는 모든 화장품이나 스킨 케어, 헤어 케어 제품을 가져갈 수는 없습니다.” Dr. Baxt가 말하기를, “미리 계 획해서 현명하게 여행짐을 꾸리세요.” 기후에 대비할 수 있는 스킨 케어 제품들. 목적지의 기후에 맞는 스킨 제품들을 선 택해서 챙겨라. “따뜻하고 습기가 있는 목적지로 가는 피한객들은 과도한 습기 로 인해 그동안 갖쳐 있던 죽은 피부 세포를 제거하기 위한 각질 제거제에 특별 히 주의를 기울이세요, 살리실산이 함유된 클렌저를 가져가세요.” Dr. Baxt는 이렇게 제안한다. 만일 아스펜이나 베일이 당신의 목적지라면, 낮은 기온과 높 은 고도에 위치한 지역에서는 딥 모이스쳐가 전부라고 할 수 있다. “적절한 기 능을 위해서, 표피는 특정 수준의 수분을 유지할 필요가 있습니다; 겨울철, 낮은 기온, 낮은 습도 그리고 강한 바람은 자연 보호 벽인 피부를 고갈하게 됩니다.” Dr. Baxt가 말한다. 어디를 가든, 마지막 팁을 꼭 기억하라: 자외선 차단제는 여 행 가방 안에 제일 먼저 넣어야 하는 물건이다. 호텔 뷰티 제품 : 체크 인 or 아웃? 여행 중에 피부 트러블이 생기는 사람들이 종종 있는데 이것은 호텔에 비치된 제품들이 통상적으로 정상 혹은 건성 피부용이기 때문이다. 여행 중 호텔에 비치된 화장품을 사용하는 대신, 여행용 미용 가방에 꼭 필요한 몇 가지 스킨 케어 제품들을 지참하라. “호텔 비누는 아주 건조하고 향이 지나칠 수가 있습니다.” Dr. Baxt가 경고하기를, “당신의 피부가 민감성이 라면 당신 화장품을 반드시 챙겨가세요.”

Rebecca Baxt, MD, MBA, FAAD is a Board Certified Dermatologist specializing in both cosmetic and general dermatology for adults and children. She teaches Dermatology at NYU and joined her parents at Baxt CosMedical in 2000 in Paramus, NJ. Most recently Baxt opened an office on Madison Avenue in NY. She also maintains many society affiliations. www.cosmedical.com

OTC Beauty Magazine June 2015

K-t-K

Knowledge to Know

: e r a c n i Sk

by Toni Love

Hydrate, Hydrate, Hydrate

스킨 케어: 수분 공급, 수분 공급, 수분 공급

The body consists of a large amount of water. Therefore, it is crucial in maintaining healthy skin throughout the year. During the different seasons of the year, the skin will go through changes. When it is cold, some people tend to have drier skin because of the lack of moisture in the air and the degree of wind flowing. When it is hot, some people tend to perspire and excrete moisture needed in the skin. When this happens, water is needed to restore it. Discover Skin Identity Identifying the type of skin is important before a skincare regime can begin. There are various types of skin, such as: oily, dry, normal and combination. Oily skin tends to have a “shiny” appearance. The technical term for oil is sebum. People with oily skin tend to have a buildup within the sebaceous glands (oil glands). When this happens, blackheads and oil-filled pimples occur onto the skin. Oily skin can be caused by genetics, by eating greasy foods or the usage of oil-based products. Dry skin tends to have an “ashy” appearance. It tends to flake and peel if not moisturized properly. Dry skin needs to be moisturized in the morning and at night to maintain luster. It needs to be hydrated and moisturized on a regular basis. Dry skin can be caused by products that are too harsh and strip the natural oils from the top layer of skin. The weather plays a crucial role in whether the skin is dry and not. Not drinking enough water is another major reason for dryness. Normal skin maintains the right amount of potential hydrogen (pH) needed to keep the skin balanced. Normal skin looks and feels healthy. The skin is free from acne and pimples, and maintains the proper amount of luster to give it a natural glow.

OTC Beauty Magazine June 2015

신체는 대량의 물로 구성된다. 따라서, 물은 1년 내내 건강한 피부를 유지하는데 중요하다. 각기 다른 계절 동안, 피부는 변화를 거듭한다. 추울 때는 공기 중의 수 분 부족과 바람의 정도 때문에 피부가 더 건조해지는 경향이 있다. 반면 날씨가 더울 때는, 땀을 흘리고 피부에 필요한 수분을 배출하는 경향이 있다. 이런 경우, 배출로 손실된 부분을 복구하기 위해 물이 필요하다. 피부의 정체를 파악하라.

스킨케어 관리를 시작하기 전에 피부 타입을 파악하는 것이 중요하다. 피부에는 다양한 타입이 있다; 지성, 건성, 정상 그리고 복합성. 지성 피부는 “번들거리는 광택의” 피부색을 띄는 경향이 있다. 오일의 기술적인 용어는 피지이다. 지성 피 부를 갖는 사람들은 피지선(기름샘)내에 오일이 축적되는 경향이 있다. 이 경우, 블랙 헤드 및 피지가 찬 여드름이 생기게 된다. 지성 피부는 유전적이거나 기름진 음식의 섭취 혹은 오일 베이스의 제품을 사용함으로 생길 수 있다.

건성 피부는 “잿빛”의 안색을 띄는 경향이있다. 적절히 수분이 공급되

지 않으면 피부가 들뜨거나 껍질이 벗겨지게 된다. 건성 피부는 아침 저녁으로 충 분히 수분을 공급해야만 피부 광택을 유지할 수가 있다. 정기적으로 수분 공급과 보습이 요구된다. 건성 피부는 피부 최상층에 있는 피지를 과도하게 벗겨내는 제 품에 의해 야기될 수 있다. 날씨는 피부의 건조 여부에 중요한 역할을 한다. 충분 한 수분을 섭취하지 않는 것도 피부 건조의 또 다른 주요 이유이다.

정상 피부는 피부 균형을 유지하는데 필요한 수소 잠재성 (PH)의 양을

적절하게 유지하고 있는 상태이다. 정상 피부는 건강하게 보이며 만져보아도 건 강함을 느낄 수가 있다. 여드름이나 뾰로지가 없으며, 자연스러운 피부의 윤기를

December 2014 OTC Beauty Magazine

K-t-K

A combination skin type consists of dryness in some areas and oiliness in others. This skin type can be somewhat difficult to combat. Products are needed for the dryness and the oiliness. Most of the oiliness will appear in an area some call the “T-Zone.” This is the area across the forehead, down the bridge of the nose and sometimes in the chin area. Many have heard the expression from women, “I’m going to powder my nose,” which has been coined from the nose being a “shiny” area due to oil accumulation over a period of time. There is not a known cause for combination skin types. Therefore, it is important to identify the type of skin before treating it.

제공하는 적정한 양의 광택을 유지하고 있다.

Why Does Skin Type Matter? If acne, rosacea and other skin conditions are a problem, the skin type has to be identified before applying products. If not, a product can do more damage or make a current condition worse. For example, applying oil-based products on oily skin will cause the sebaceous glands to become overactive. The glands will store as much oil as possible and if unattended, it will turn into a blackhead. Or, it can cause a rise in the skin which resembles a knot and it feels really hard. When this happens, a medical physician has to treat it or drain it. If it is drained, there will be a release of very bad odor and it will have to be covered or stitched, if a large incision is made into the skin. Therefore, it is very important to know your skin type, treat it accordingly, and hydrate, hydrate, hydrate!

왜 피부 타입이 문제인가?

복합성 피부 타입은 건조한 부분과 기름기있는 부분이 복합되어 있다. 이

피부 타입은 대처하기에 다소 어려울 수도 있다. 건성과 지성 모두를 위한 제품 효 능이 요구된다. 기름기의 대부분이 소위 말하는 “T-ZONE”에 있다. 이곳은 이마를 시작으로 콧등 아래로 이어지는 부분이며 때때로 턱까지 내려가기도 한다. 여성들에게서 많이 듣게 되는 얘기들이 있는데, “콧등에 파우더를 더 발라 야겠어,” 이것은 일정 시간이 지나면 피지가 축적되어 코주변이 번들거리게 되는데 서 나온 것이다. 복합성 피부 타입의 원인으로 알려진 것은 없다. 따라서, 스킨 케어 관리를 시작하기 전에 피부 타입을 식별하는 것이 중요하다.

여드름, 빨간 코 및 기타 피부 질환이 문제인 경우, 제품을 사용하기 전에 피부 타입 을 먼저 식별해야만 한다. 그렇지 않은 경우, 제품이 피부에 더욱 손상을 주거나 현 재 상태를 악화시킬 수가 있다. 예를 들어, 지성 피부에 오일 베이스 제품을 사용하 면 피지 분비가 과잉될 수가 있다. 피지 분비샘은 가능한 많은 피지를 저장할 것이 고, 방치할 경우 블랙해드로 변하게 된다.

혹은, KNOT과 유사한 형태의 돌출물이 생기게 되는데 아주 단단한 형태

이다. 이 경우, 의사에게 치료를 받거나 짜내야 한다. 이것을 짤 때는 아주 나쁜 냄 새가 나며, 피부를 크게 절개했을 경우에는 짜낸 부위를 덮거나 꿔매야 한다.

따라서, 당신의 피부 타입을 먼저 파악하고, 그에 맞는 관리를 하는 것이

아주 중요하며, 수분 공급은 항상 중요하다!

Toni Love is an International Educator and Speaker holding a BA degree in Business Administration (Management) and a MA in Continuing Education. She is a published author of “The World of Wigs, Weaves, and Extensions.” She owns Toni Love’s Cosmetology Training Center based in Atlanta where she teaches licensed professionals from the U.S. and abroad.

OTC Beauty Magazine June 2015

December 2014 OTC Beauty Magazine

Business Tips by Eddie Jhin, Top Manger of Jinny United

How to Use My Free Window Space to Increase My Store Business 매장의 매출을 올리기위한

윈도우공간 활용방법

n my previous article, I urged our OTC store owners to remove their window-covering posters and in this article, I will go further and explain why this will benefit your store and how you can utilize your windows. I will give you tips on how to create window displays to increase your sales and I will show examples of how national retail chains are currently doing this in America. It is important to know that these national retail chain stores spend billions of dollars on advertising companies and firms who specialize in “turning heads” and attracting consumers into their stores. We need to understand that when a consumer walks into the store, it is the equivalent to having dollars coming to your register. The question is: “How do we attract consumers into our store without spending a lot of money?” Utilizing window space and window displays is often disregarded and overlooked in our industry. This is a huge mistake. Your storefront is your biggest asset in gaining new customers! It gives you an opportunity to

OTC Beauty Magazine June 2015

전

월호에서 저는 소매점 주인분들께 창문을 덮고있는 포스터들을 뜯어내자고 제안 하였습니다. 이번호에서는 이미 말씀드린데로 그렇게 하는것이 왜 매장에 도움이 되며, 어떤방법으로 매장의 윈도우를 활용할수 있는지에 대해 설명드리고자 합니다. 저는 매장의 매출을 올리기위해 어떻게 윈도우를 새로이 전시해 보일 것인지에 대한 제안들과 미국 전역의 소매 체인점들이 어떻게 윈도우를 활용하고 있는지 실예를 보여 드리고자 합니다. 전국적인 소매 체인점들이 소비자들의 시선을 모으고 그들을 매장안으로 끌어 들이기 위해 수억달러를 전문 광고회사에 지불하고 있음을 알아야 합니다. 소비자가 매장 안으로 걸어들어올땐 이미 그 소비자는 돈을 쓸 준비가 되어 있다는 것을 인식해야 합니다. 문제는 “어떻게 하면 많은 돈을 들이지 않고 소비자를 매장안으로 끌어들일수 있을까” 입니다. 우리의 매장들은 윈도우 공간의 활용과 전시의 중요성을 무시하고 간과해 버리는 경우가 너무 많습니다. 이것은 엄청난 실수입니다. 매장의 앞면은 새로운 고객을 끌어들일수 있는 가장 큰 자산입니다. 그것은 소비자들에게 여러분 매장의 다른 경쟁매장보다 무엇이

express to consumers what is special about your store and what you are doing differently than your competitor. Just like how an attractive booth draws retailers at trade shows, the same philosophy can attract, engage, and motivate customers to enter your store and make a purchase. With e-commerce growing daily, it is critical for brick and mortar stores to “step up their game” and evolve with visual merchandising. Be creative and be different, because your retail space can be your most valuable salesperson. It’s not enough to display a “We’re Open” sign; store owners must become more dynamic and communicate with colors, products, and informative signs. It’s all about stimulation and sensory experiences – this attracts positive attention, if done correctly. Again, this does not need to be expensive, it just needs to be effective.

What makes an effective window display? Here are some tips: off key pieces of merchandise; not just what 1Show customers need, but what they desire.

Have a picture of one of your best selling items without any prices or show a picture of new products.

it so customers can look into your store – do not 2Create cover all your windows; customers want to look inside your store and people attract people.

In order to stay relevant, brick and mortar stores must use visual merchandising inside and outside your store to attract new customers.

특별하며, 어떻게 차별화되어있는지를 보여줄수있는 기회를 제공할수 있기 때문입니다. 상업전시회장에서 매력적으로 끌리는 부스에 소매상들이 모여드는것과 같이 고객분들이 매장 안으로 들어와 물건을 사고싶은 충동과 욕구를 가질수 있도록 이끌어 내야합니다. 나날이 성장해가는 전자상거래로 인해 어렵고 힘든 경쟁의 위기속에서 판매촉진을 위해 상품진열의 개선이 필요합니다. 매장을 더 창의적이고 차별화 되게 꾸며 보십시요. 매장내부의 공간이 여러분의 가장 가치있는 영업사원이 되어줄것입니다. “We’re Open”이라는 표지판 전시만으로는 부족합니다; 매장의 주인은 보다 역동적이어야 하며, 색상이랄지, 상품등의 정보를 제공할수 있는 표지판등에 대해 좀더 적극적으로 소통할 수 있어야 합니다. 이것은 전적으로 경험적인 자신의 감각과 자극에서 기인하는 것이지만, 긍정적으로 주의를 집중해 올바르게 표현 해 낸다면 돈을 들일 필요없이 효과적으로 보여주게 될것입니다.

어떻게 효과적으로 윈도우 전시를 할것인가? 여기 몇가지의 제안이 있습니다: 필요로하는것 대신 구매하고 싶어 할 1손님이 만한 몇몇 상품을 눈에 띄게 전시한다. 가장 잘팔리는 제품 또는 신상품의 사진에 가격을 붙이지 않고 전시한다. 윈도우 안으로 매장내부를 볼수 있도록 2손님이 만든다 - 윈도우 전체를 가리지 않는다. 손님이 매장 내부를 볼수있게 하여 안으로 들어와 보고 싶게 만든다. 매장안의 사람이 매장 밖의 사람을 끌어 들일수 있다 이를 적절히 유지하기 위해서는, 매장 내부와 외부에서 볼수있도록 판촉물을 전시해서 새로운 손님들의 관심을 끌어 모아야 한다.

June 2015 OTC Beauty Magazine

monthly and use variation. 3Change By doing this, your consumers will know

that you are keeping up with your store and will look forward to shopping in your store.

multiple layers of height. 4Have This will be much more attractive than

just a straight line across the entire window space.

signage – not just “SALE SALE SALE!”, but well5Sensible worded signs that are short and easy to read.

Use simple words like “Stylist Welcome Program,” “Spanish Products Available,” “Eyelash Make Over,” “Human Hair Repair Service,” “Professional Products Available,” “ Barber Tools Sold,” “Supporting our Troops,” “Supporting Breast Cancer,” “New Products are Here,” and so on and so forth.

OTC Beauty Magazine June 2015

변화를 주어 다양한 상품들로 바꾸어 준다. 3매달 그럼으로써, 고객들은 여러분의 매장이 유행에 잘 따르고 있음을 알게 되고, 다음에 또 새로운 물건을 보고 사기위해 여러분의 매장을 찾게 될것이다. 높이를 각각 다르게 한다. 4전시물의 단순히 일렬로 창문 공간에 전시되어 있는 것보다 훨씬 시선을 끄는 효과가 있다. 감각적인 사인 – “세일,세일,세일!” 5실용적이고 보다는 점더 적절한 단어로 짧으며 보기 쉬운 사인. 예를들어,“Stylist Welcome Program,” “Spanish Products Available,”“Eyelash Make Over,”“Human Hair Repair Service,”“Professional Products Available,”“ Barber Tools Sold,” “Supporting our Troops,”“Supporting Breast Cancer,” “New Products are Here” 등등.

inspiration and do your research: know your 6Find customers, display beauty trends, reflect the season/ holiday, etc.

This is the most important tip because in order for you to have a great effective sign on your window, you need to know the demographics of the people within the five miles of your store very well. Once you know the population percentage of African Americans, Hispanics, Caucasians, and others, you will know what message you need to display on your window space. Being seasonal and keeping up with trends is also very important and this is something that will make your store stand out among the rest. In order to increase your sales without lowering your margins, you need to push beyond everyone’s expectations. Yes, creating an effective window display will take some level of energy and creativity, but it is necessary for growth. I read somewhere that if you write a list of all the things you need to do tomorrow, you are better than 95% of the people around you. If you accomplish all the things on your note, you are better than 98%. If you accomplished everything on your list and added more tasks the same day, you are considered a superstar in any type of work or profession you are in! In order to be successful, it starts with a simple list. If you really want to become something and make a difference in your life, everything starts and ends with you. Unfortunately nothing good in life comes FREE. And with that, I wish you all success in 2015!!

찾고 스스로 연구를 해야한다 – 고객 6영감을 성향 파악, 유행 및 상품전시의 추이변화, 계절변화의 영향/휴일, 등등. 창문을 통한 가장 효과적인 사인과 전시효과를 이끌어 내기 위해서는 여러분의 매장 반경 5마일 이내의 생활환경과 사람들에대해 잘 알고 있어야 한다는것이 가장 중요한 팁이 될것이다. 만일 여러분이 매장주변의 흑인, 남미인, 백인 등의 인구 분포를 알고 있다면, 여러분 매장의 창문에 어떤 메세지를 전하는 사인이나 전시를 하는것이 적절한가를 알게 될것이다. 아울러 계절에 맞추고 유행을 따르는것 또한 매우 중요하며, 이는 여러분의 매장을 다른 매장들 사이에서 우뚝서게 만들어 줄 것이다.

제품의 마진을 줄이지 않고 매출을 올리기 위해서는 남들의 예상을 뛰어넘는 시도를 해야합니다. 그렇습니다. 효과적인 윈도우 전시 방법을 만드는데는 또다른 열정과 창의성이 필요하겠지만 이는 성장을 위해 필요한 것입니다. 어디선가 읽었던 문구중에 “당신이 내일 해야 할 모든 일들의 목록을 적어 놓는다면 당신은 다른 사람 보다 95% 앞선 사람이고, 만일 그 일들을 모두를 끝마친다면 98% 앞선 사람이다. 더 나아가 그 일들을 모두 끝마치고 추가적인 일까지 그날 안에 해 낸다면, 어디에서 무슨일을 하든 당신은 그분야의 최고전문가 슈퍼스타라 할수 있을것이다” 성공하고 싶다면 이 단순한 목록 적는것을 시작해 보십시오. 만일 여러분이 인생에서 무언가 색다른것을 이루고 달라지기를 원한다면, 모든것은 여러분에게 달려 있습니다. 불행히도 좋은것을 공짜로 얻을수 있는건 아무것도 없습니다. 2015년엔 모든 분들이 성공하기를 기원합니다.

June 2015 OTC Beauty Magazine

Business Tips by Darlene Hunter

Taking a Pulse Check on Your Attitude 당신의 태도를 관찰해라.

OTC Beauty Magazine June 2015

A Change in Thinking Can Lead to a Change in Behavior and Results Hard times that sap your energy and leave you frustrated are an inevitable part of life. Maybe you lost a job. Maybe your finances took a turn for the worse. Maybe your personal life is in disarray or a health problem emerged forcing a lifestyle change. Such setbacks can leave people feeling afraid, uncertain, angry or unsatisfied. Overcoming those emotions comes down to a person’s mindset and perspective, as I describe in my book, “Win-Ability, Navigating through Life’s Challenges with a Winning Attitude,” (www.darlenehunter.com). Your attitude is a critical factor that can either hold you back or help you move forward. Everyone needs to take the time to do a pulse check on where they are in their thinking. Is it positive or negative? A positive attitude comes easily when life is rosy. The real trick is persevering when things go awry so you can continue to strive toward your goals. The important thing to remember is that we cannot give up just because things do not work out the way we want. We must be persistent and press our way through to the end. Here are five tips that can help change your thinking, which in turn will change your behavior and, ultimately, change your results. • Be a planner. To live your dream you need to know what you want and have a plan for getting there. Planning your day, week and month are critical ingredients to living your dream and purpose. The “how” and “why” elements are important factors in planning, as they guide you in the direction you want to go. • Be goal oriented. Once you set goals, the next step is to work on completing them. That’s why it’s important to set goals you can accomplish. Each time you can check a goal off your list, you are one step closer to what you ultimately want to achieve. The sense of accomplishment that comes from reaching even the smallest goals will help you keep moving and striving to get your desired end.

생각의 변화가 행동과 결과의 변화를 이끈다. 당신의 에너지를 소모시키고 당신을 좌절하게 만드는 힘든 시간들은 삶에 있어서 피할 수 없는 부분 이다. 당신은 직장을 잃을 수도 있고, 재정적으로 악화될 수도 있다. 당신의 개인 생활이 혼란스 럽거나 건강 문제가 라이프 스타일을 억지로 바꿀지도 모른다. 이런 좌절들은 사람들을 두렵고 불확 실하게 만들며, 화나고 불만스럽게 한다. 이런 감정들을 극복하는 것은 사람의 사고방식과 관점에서 나온다고, 나는 내 저서 “ 승리 의 신념, 승부 근성을 가진 삶의 도전 탐색”에서 설명했다(WWW.DARLENEHUNTER.COM). 당신의 태도는 당신을 지체하게도 혹은 앞으로 나가도록 도울 수도 있는 중요한 요소이다. 모든 사람들은 그들의 생각이 머무르는 곳에서 정확히 맥을 짚어보는 시간을 갖는 것이 필요하다. 긍정적인가, 부정적인가? 긍정적인 태도는 인생이 장미 빛일 때는 쉽게 나온다. 진짜는 일이 엉망이 되고 있을 때도 당신이 여전히 목표를 향해 노력을 이어나갈 수 있을 때 인내심을 발휘한다. 기억해야할 중요한 것은 단지 일이 뜻대로 되지 않는다는 이유로 포기할 수는 없다는 것이 다. 우리는 인내하고 끝까지 우리의 길을 밀고 나가야 한다. 다음의 다섯 가지 팁은 당신의 생각을 바꾸고, 차례로 당신의 행동을 변화시켜 궁극적으로 당신의 결과를 변화시키는데 도움이 되는 것들이다. • 계획하라. 당신이 꿈꾸는대로 살기 위해서는 당신이 무엇을 원하는지 알아야하며 그것을 얻기 위한 계획을 세워야한다. 당신의 하루, 일주일, 한 달의 계획은 당신의 꿈과 목적대로 살기 위한 중요한 성분요소이다. “어떻게” “왜”라는 요소들은 계획에서 중요한 요소들인 데, 이런 것들이 당신이 가고자하는 방향으로 당신을 안내하기 때문이다. • 목표를 지향하라. 일단 목표를 설정하면, 다음 단계는 그것을 완료하는 작업이다. 이것은 당신이 달성할 수 있는 목표를 설정하는 것이 중요한 이유이다. 당신의 목록에 있는 목표들 을 이룰 때마나 매번 체크를 하다보면, 당신이 궁극적으로 성취하고자 하는 것에 한걸음 더 가까워져있게 된다. 아무리 작은 목표라 하더라도 그것에 도달함으로써 오는 성취감은 당신 을 계속 움직이게 하며 당신이 원하는 끝을 얻기 위해 계속 노력하는데 도움이 될 것이다.

June 2015 OTC Beauty Magazine

“

Business Tips

We must be persistent and press our way through to the end.

• Be driven for results. When you are driven you have a compulsive and urgent desire to accomplish what you are seeking, whether it’s a bonus, a promotion, additional knowledge in a particular area or some other goal. The important factor is to always know what you are seeking. Results-driven people focus on meeting objectives and delivering on the goals they set. • Have a winning attitude. You must be determined, dedicated and devoted to succeed. You should never give up on your goals and dreams simply because something goes wrong or you are not getting where you hoped to be fast enough.

• 결과를 추구하라. 당신이 찾고 있는 것을 달성할 수 있는 대단히 매 력적이고 절실한 욕구를 갖도록 스스로를 몰고갈 때, 특별한 곳이나 어떤 다른 목표에서 보너스나 승진, 추가 지식을 얻게 된다. 중요한 요소는 언제나 당신이 무엇을 찾고 있는지를 아는 것이다. 결과 중심 적인 사람들은 적절한 목표에 초점을 맞추고 그들이 설정한 목표를 달성하는데 집중한다. • 승리하는 태도를 가져라. 성공하기 위한 결정을 내리고 몰두하며 전념해야 한다. 단순히 무언가 잘못되어 가거나 원하는 만큼 빠르게 희망한 곳에 이르지 못하고 있다는 이유로 목표나 꿈을 결코 포기해 서는 안된다.

• Be focused. When you are focused, you have a clear perception and understanding of what you want to accomplish and where you need to go to get there. Think about long-distance runners who will run a 26-mile marathon. They find their pace and then they stay with it. They may get weary and tired, but they find their zone and stay focused and concentrate on what is needed to get to the end.

• 집중하라. 당신이 집중할 때, 당신이 성취하려는 것과 이르고자 하 는 곳에 대한 명확한 인식과 이해를 갖게 된다. 26마일의 마라톤을 달리는 장거리 주자를 생각해보라. 그들은 자신의 페이스를 찾아 그 상태를 유지한다. 지치고 피곤할 수도 있지만, 그들은 자신의 영역에 초점을 유지하고 마지막에 도착하는데 필요한 것에 집중한다.

Plenty of stories can be told about people who failed in the beginning, but made it to the top of their profession because they did not give up after being told they weren’t good enough. The ability to keep trying and pushing no matter how many failures or obstacles you hit is the power of perseverance and is what ‘Win-Ability’ is all about.

처음에 실패했지만, 그들이 만족스럽지 못했다는 얘기를 들은 후에도 결코 포 기하지 않았기 때문에 자신 직업의 정상에 서게 된 사람들에 관한 많은 얘기 들이 있다. 얼마나 많은 실패나 장애물이 있든 상관없이, 끊임없이 노력하고 밀 고 나가는 능력은 인내의 힘이며, “성공 능력”이란 바로 이런 것이다.

Darlene Hunter is president of Darlene Hunter & Associates, LLC, a motivational/inspirational speaker, author, life and business coach, and award-winning radio talk show host. Her new book, “Win-Ability, Navigating through Life’s Challenges with a Winning Attitude,” is her fourth on the theme of perseverance. She is the host of “The Darlene Hunter Show,” winner of the Fishbowl Radio Network 2013 Distance Show Of The Year Award. Hunter has been a top performer in management for more than 30 years. www.darlenehunter.com

OTC Beauty Magazine June 2015

Beauty Ambassador

Styling Tools by Rocio Urquidi

Love at First Crimp Pull out the memory boxes from your closets and visit the big-hair days when shirts were baggy, caps were skewed and the Fresh Prince was still fresh. It’s time to dust off what was once a fashion staple of every girl’s vanity top: the long-forgotten hair crimper. Yes, that saw-toothed fashion accessory is back from its Valley Girl days and now thriving in the instant world of hashtags, posts and selfies. The crimping emergence was first noted three years ago at a series of catwalk shows—including the Oscar de la Renta and Costume National 2012 extravaganza—and the phenomenon continues. We’re nearly midway through 2015 and a growing list of Hollywood’s top women, including Tyra Banks and Rihanna, are flaunting the signature zig-zags of the crimper at photo shoots, galas and red carpets. Hair Crimping is Back! Most women like enough volume in their hair that will give their look more style. Two ways to achieve this caliber of volume are teasing and a texturizing iron, also known as a crimping iron. The problem with these methods is that teasing damages your hair and texturizing irons are good for one style before your hair needs to be washed. Using the wrong iron with the wrong amount of heat for your hair type can also damage your hair. Use the Right Styling Tools! We recommend that you use professional tools that are designed with more stringent engineering requirements that better protect your hair from heat and damage. Lower quality tools may save you a few dollars, but they have the tendency to break down or burn your hair. Investing in a professional tool will give you the benefit of a longer lifetime and best styling results. For those looking to join the crimping style, we offer some suggestions. A great choice is the Gold ’N Hot Ceramic Crimping/Texturizing Iron, which can crimp any hair type and quickly heats up to 450 degrees with a rheostat control. The ceramic plates ensure your hair will not only be full of texture, but free from damage. The

lightweight and compact design will fit your hand properly without hurting your wrist after using it for a longer period of time. The iron is available in two different sizes—1” for tight, micro crimps and 2” for looser crimps. Crimp It Up Women enjoy looking beautiful and feeling attractive. Play up your hair! Don’t feel like you are limited in style choices when crimping! The beautiful textures of ethnic hair are ideal matches for the sassy style of crimping. From crimped highlights drawn into a playful ponytail, to a full mane of billowy angelic tufts, the crimping repertoire is limited only by your imagination. The online fashion world is full of YouTube videos and helpful sites that can give you head-turning crimping styles for any occasion. Today’s crimped styles have a softer feel than the “electrified” frizz of early crimpers. More natural-looking texture, body and volume provide a sophisticated look that makes crimped styles suitable for high-end elegance. When you think of crimping, it’s perfectly suitable now to also think of the traditional updos of weddings, gala events and other formal outings. If you embrace and explore all of its styling possibilities, and invest in professional salon tools, your journey will be a rewarding one. Hairstyles are only limited by a woman’s imagination. Remember, your hair is worth every penny. Please share on our social media sites a picture of your crimped hair proving that the style we all loved a few years ago is becoming hot again! For those looking to join the crimping style, please check out the following sites: • https://www.youtube.com/watch?v=Wt5UHbJu8kA • https://www.youtube.com/watch?v=5TnXTm1drlE

Belson Products is dedicated to producing products that give you the power to get professional results you desire from the comfort of your own home. Gold ’N Hot is currently looking for excited new individuals who are eager to give us feedback on our products and increase brand awareness. If you’re interested in becoming a brand ambassador, please contact us at feedback@belsonus.com, or visit our website at www.BelsonProducts.com. Be sure to follow us or like us on Facebook, Twitter, Instagram and Pinterest @GoldNHotElite for the latest updates, giveaways and more.

Rocio Urquidi is the the Associate Brand Manager for Belson Products. She is marketing oriented with the ability to generate and market ideas in new products; simultaneously creative and passionate about design, brands and the beauty industry. She earned her degree from the University of Texas at El Paso.

OTC Beauty Magazine June 2015

Why

Beauty Ambassador

Natural by Brandie Gilliam

Natural

Face Products?

Skip the side effects of toxins, and go straight for healthy, glowing skin . Our skin is our body’s largest and fastest-growing organ, and studies show that it absorbs up to 60 percent or more of what’s put onto it…think topical treatments for various conditions as well as birth control and nicotine patches. Therefore, we know that absorption through the skin is a proven method to reach the bloodstream. What many of us don’t know is that our personal care and cosmetic products may be loaded with harmful toxins, leading to possible health concerns and leaving scars behind that are more than just skin deep.

The Environmental Working Group (EWG) states that “with the exception

of color additives and a few prohibited substances, cosmetics companies may use any ingredient or raw material in their products without government review or approval.” More than 12,500 chemicals are used to make cosmetics and personal care products, and the vast majority of them have not been tested for safety while the law that governs cosmetics hasn’t been updated since 1938. Alarming, right? In a typical day, you might be exposed to over 200 different chemicals, many of which are suspected of having links to cancer or hormone disruptors. “Chemicals linked to cancer have no place in anyone’s beauty routine,” says Janet Nudelman, director of the Campaign for Safe Cosmetics. “Even low levels of cancer chemicals can add up to real harm and contribute to a woman’s breast cancer risk, especially when they are found in multiple products she uses every day.”

So what’s a gal or guy to do? Get empowered by reading your ingredient labels and knowing exactly what’s in your products. Today, the natural products industry is at new heights with the amount of high-quality products available to solve your skincare needs. Believe me, I know. I’ve been doing this for 14 years

and have managed to achieve healthy, glowing skin naturally and organically. The skin on our face is what we and others see first so it’s important we feel confident about how it looks and what we’re putting on it.

The best part? Safe, effective, natural skincare can also be

budget-friendly. Try JĀSÖN® Vitamin E Oil to help fight lines, wrinkles and scarring; to cleanse and exfoliate, try Alba Botanica® Good & Clean Daily Detox Foaming Cleanser or Avalon Organics® Lavender Luminosity Exfoliating Enzyme Scrub. *This article is sponsored by The Hain Celestial Group, Inc.

Brandie Gilliam

is the founder and creative director of Thoughtfully Magazine as well as creator of the popular blog Organic Beauty Talk. Her mission: to inspire and help others to live passionately, beautifully and thoughtfully every day.

OTC Beauty Magazine June 2015

Beauty Ambassador

Skin Care

FINDING A BETTER WAY TO BEAUTY

with RAW SHEA BUTTER It’s no secret that consumers seek natural ingredients when they make personal care purchase decisions. The focus on sustainable practices and responsible sourcing has never been stronger. One of the best loved (and best performing) ingredients to fulfill these consumer demands is Shea butter. It’s a good time to take a closer look at this natural, hair and skin-friendly ingredient. The Shea sector has nearly doubled in the last decade, with approximately 90% of the harvested raw material used in food/confections and 10% for cosmetics. With the majority of Shea (Butyrospermum Parkii) grown in the 21 countries of the Western African savannah, this growing industry helps empower and employ over 16 million women. Shea plays a crucial socio-economic role in these rural areas as the fruit is gathered from the bush exclusively by women, and is anecdotally referred to as “Women’s Gold” as many rely on the crop for income independence, and to help provide for their families’ education/healthcare. Shea trees grow wild in the savannah and can live for hundreds of years. Each tree produces an average of 30-40 lbs. of fruit each year. To obtain the butter used in products like Palmer’s Shea Formula products, the fruit is gathered during the harvest season of May to August once it has fallen to the ground, ensuring maturity. What isn’t harvested for local use (including food, personal care and cultural activities) is then processed in several stages by the women in the community. The fruit is rid of its pulp, which is used as a sweet edible treat enjoyed especially by children. The Shea nuts are then boiled, dried in the sun and shelled. The resulting kernels obtained are then re-dried in the sun before being sold for their butter. KEY FACTS ABOUT SHEA • The Shea (Karité) tree is commonly known as the Tree of Life for its ability to survive and provide • The Shea tree can grow up to 20 meters (66’) tall and reaches its maximum production capacity after 35 years • The harvest season lasts from May to August • Shea butter is exclusively harvested by the women of the communities • The Shea tree can mitigate the effects of climate change by storing carbon, protecting water sources and preventing desertification • Shea trees are fire and drought resistant, and can live for hundreds of years Palmer’s Shea Butter is ethically and sustainably sourced in Burkina Faso, a very fertile part of South West Africa with forests and agri-forestry parks. All of Palmer’s Shea Butter is ethically and sustainably sourced, helping to further ensure the quality of the crop as well as the economic betterment of the women of those communities. 62

OTC Beauty Magazine June 2015

Shea butter is a powerhouse ingredient with excellent skin-friendly properties. It contains exceptionally high levels of unsaponifiable matter (Karitene Terpene Alcohol) and Tocopheryl Content which not only act as true skin conditioning agents, but are also loaded with antioxidants to help protect against free radical damage. Palmer’s was one of the first major brands to mass market a Shea Butter line of products, starting in 2001. Recently the line underwent an update of the packaging and formulas, retaining all of the same great characteristics of the original formulas, but with a more natural approach to skin care. All of Palmer’s Shea Formula products are free of parabens, phthalates, mineral oil, gluten or dyes. As consumers become savvier about ingredients, and with instant access to information at their disposal, they demand their brands deliver quality products with natural ingredients. But they also want to see companies taking responsibility to be more conscious of their sourcing and sustainability. That is why it was important that Palmer’s stayed ahead of the curve to ensure that only these raw, naturally sourced ingredients were the stars of our products. In addition to Shea butter, all of the products in the range contain skinhealthy extracts like African Marula, a cold-pressed, highly nutritive oil, which much like Shea butter, is hand harvested by women in mainly Southern Africa. Palmer’s Marula oil is sourced in Namibia and Swaziland. Marula oil contains four times the amount of Vitamin C as an orange, packing a nutrient punch of antioxidants. Its natural structure reduces trans-epidermal water loss and helps restore skin’s natural suppleness and elasticity. Considering all the good things that Shea does for skin—neutralizing free radicals, aiding in building collagen and providing protection against photo-aging—it’s no surprise that the indigenous women of this region have long used this secret beauty extract for more radiant, youthful-looking skin. Palmer’s Shea Formula line includes a complete regimen of products including: -Raw Shea Soap - formulated with 100% vegetable base and gentle exfoliating oatmeal -Raw Shea Lotion - for 24 hour moisture and nourishment -Raw Shea Hand Cream - for glove-like protection against dryness and cracking -Raw Shea Balm - for concentrated moisture on drier areas like feet and elbows Find a better way to beauty with Nature’s best ingredients and Palmer’s Raw Shea Formula. Available at mass, drug and beauty supply stores.

June 2015 OTC Beauty Magazine

Notes From the

Natural Nation by ReGia Davis

SUMMER SKIN SECRETS Keeping skin moisturized and healthy is important all year round, but especially during dreadfully hot, summery months. Summer is all about beautiful sunny days, festivals in the park and lying on the beach. Before your consumers soak up those ultraviolet (UV) rays, make sure you offer them the best products that will protect their skin from sun damage. Great skincare products that should definitely be on your store’s radar this summer are oils. Oils renew the skin while maintaining their natural moisture barriers which is why they are great for renewing sun damaged skin. They offer countless benefits for skin, hair and nails. Suggest to your consumers they try Jamaican Mango and Lime Black Castor Oil (JBCO). Jamaican Mango and Lime Black Castor Oils are powerful, all-purpose soothing oils made from natural health-boosting Jamaican Castor Beans, roasted and ground. These oils are formulated for daily use and can be used on hair, skin, nails and even aromatherapy. It is important that consumers use the best products with the most benefits to protect their skin. After all, skin is the body’s most prominent organ. It warms you up as well as cools you down, which is why according to the American Academy of Dermatology (AAD), one in five Americans will develop some form of skin cancer during their lifetime. Skin cancer affects people of all colors and races. People with lighter skin pigments are at a higher risk. Unfortunately, the sun can be the catalyst for several skin issues such as sunburns, wrinkles, dryness, age spots and skin cancer. Skin is prone to sun damage any time of the year, but it is typically worse in the summer months being that the skin is exposed to the most UV rays. This damage can be prevented by taking a few simple steps.

The Academy of Dermatology recommends following these tips to protect the skin from sun damage and to reduce the risk of skin cancer: 1. Apply sunscreen. When you are going to be outside, apply sunscreen to any parts of your body that will be exposed such as face, ears, hands, neck, feet and lips. Reapply approximately every two hours. 2. Use one ounce of sunscreen. The amount should be no more than the size of your palm. Thoroughly rub the product into the skin. 3. Seek shade. The sun’s rays are strongest between 10 a.m. and 2 p.m. If your shadow is shorter than you are, seek shade. 4. Protect your skin with clothing. When going outside wear a long-sleeved shirt, pants and a wide-brimmed hat and sunglasses. 5. Don’t forget your Vitamin D. Eat a healthy diet that includes foods that are naturally rich in Vitamin D, or take Vitamin D supplements. 6. Check your skin for signs of skin cancer. Checking your skin and identifying your moles are key to detecting skin cancer in its earliest, most treatable stages. The best advice to give your consumer on protecting skin is to reduce their exposure to the sun’s UV rays. Share with your consumers the benefits of Jamaican Mango and Lime Black Castor Oils and how they help to keep the skin protected year round. They will look forward to their summers, all while achieving radiant and healthy skin.

ReGia Davis holds a degree in Public Relations and Marketing from Georgia Southern University. She started her career as a Junior Brand Manager of natural haircare brands for Professional Products Unlimited, Inc. She has also written several articles for OTC Beauty Magazine. ReGia is currently a Marketing Assistant and researcher with Universal Beauty Products, Inc. June 2015 OTC Beauty Magazine

Feature by Anita Greenwood

WH hat is Hyperpigmentation ? -T C T yperpigmentation he auses and reatment 색소침착은 무엇인가 색소침착 – 원인과 치료

Hyperpigmentation is an unusual darkening of an area or areas of the skin caused by excess melanin production. Melasma, age spots, acne scars or other dark scars and blemishes are common types of hyperpigmentation. The characteristic dark patches can appear on the legs, hands or any other part of the body, but is most common on the face. Melasma, also known as ‘mask of pregnancy’, is caused by excess oestrogen and is often seen in pregnancy or in women taking birth control pills. Melasma will usually disappear after pregnancy or when woman stop taking hormonal contraceptives, but other forms of hyperpigmentation are not so easy to get rid of and a little help is needed to remove the dark marks. Although hyperpigmentation can occur with all skin types, it is commonly seen in those with darker skin tones such as African or South Asian skin. Treatment for hyperpigmentation includes skin lightening creams or soaps, microdermabrasion and laser skin lightening. Another common cause of hyperpigmentation is exposure to ultraviolet rays from the sun so adequate protection from the sun should go hand-in-hand with any skin lightening treatment and a high factor sun screen (at least SPF 15) should be worn daily, particularly on the face. In the United States, hydroquinone based creams are the most popular topical treatments for hyperpigmentation and hydroquinone based skin lightening creams are readily available over the counter or by prescription. In Europe, South Africa and throughout most of Asia, it is illegal to sell hydroquinone based products but there are many other effective alternatives available. The suspected risks associated with hydroquinone have led to an increase in demand of alternative skin lightening treatments for hyperpigmentation and uneven skin tone. Active ingredients in alternative skin lightening treatments include kojic acid, salicylic acid, glycolic acid and natural ingredients such as lemon juice, Vitamin E, Vitamin C and extracts from Liquorice and Bearberry. Whatever the cause, hyperpigmentation can be distressing, especially when the dark patches appear on the face, and the desire for a smooth and even complexion is strong for people of all skin tones. Hyperpigmentation will fade on its own over several months or years, but safe and effective skin lightening treatments can significantly speed up the process of obtaining a healthy and even complexion.

색소침착은 과도한 멜라닌 생성으로 야기되는 피부의 영역이나, 특이하게 어두운 영역들을 말한다. 기미, 검버섯, 여드름 흉터 혹은 다른 짙은 흉터와 잡티들이 색소침착의 일반적인 형태들이다. 뚜렷한 짙은 부분이 다리나 손 혹은 신체 다른 부분에 나타날 수 있으나, 얼굴이 가장 일반적이다.

‘임신의 마스크’로도 알려진 기미는 과도한 에스트로겐에 의해 생기는데

흔히 임신 중이나 피임약을 복용하는 여성에게서 볼 수 있다. 기미는 임신 기간이 끝난 후나 호르몬 피임약 복용을 중단하면 흔히 사라지지만, 다른 형태의 색소침착은 제거하기가 쉽지 않으며 짙은 마크를 제거하기 위해서는 약간의 도움이 요구된다.

색소침착은 모든 피부 타입에서 발생할 수 있지만, 일반적으로 흑인이나

남아시아인들의 피부처럼 짙은 피부 톤에서 주로 보여진다. 색소침착의 치료에는 피부 미백 크림이나 비누, 미세 박피술과 레이저를 이용한 피부 미백 등이 있다. 색소침착을 야기하는 또 다른 일반적인 이유는 자외선에 노출되는 것이므로 자외선으로부터 피부를 적절히 보호하는 것이 다른 피부 미백 치료와 더불어 이뤄져야만 한다. 그리고 최소 SPF15 이상의 강력한 자외선 차단제를 매일, 특히 얼굴에 꼭 발라야 한다.

미국에서는, 하이드로퀴논 기반의 크림이 색소침착 치료를 위해 가장

인기 있는 국소 치료이며 하이드로퀴논을 기반으로 하는 피부 미백 크림은 처방전 혹은 처방전 없이도 쉽게 구할 수가 있다. 유럽과 남아프리카 그리고 대부분 아시아 전역에서는 하이드로퀴논 기반 제품 판매가 불법이지만, 다른 효과적인 대안 치료가 많이 있다. 하이드로퀴논과 관련해 의심되는 위험들로 인해, 색소침착 및 고르지 못한 피부 톤에 대한 피부 미백 치료의 다른 대안들의 수요가 증가되었다. 피부 미백의 대안적인 치료법으로 주로 사용되는 성분은 코직산, 살리실산, 글리코릭산 및 레몬 주스, 비타민E, 비타민 C와

감초 및 베어베리 추출물 등의 천연 성분을

포함한다.

원인이 무엇이든간에, 얼굴에 짙은 색의 색소침착이 생기는 것은

심적으로 고통이 될 수 있으며, 부드럽고 깨끗한 피부색에 대한 열망은 어떤 피부 톤을 가진 사람들에게든 강한 것이다. 색소침착은 수개월에서 수년에 걸쳐 스스로 옅어지게 되지만, 안전하고 효과적인 피부 미백 치료는 건강하고 고른 피부색을 획득하는 과정을 현저하게 단축할 수 있다.

Anita Greenwood is a contributor to Articlesbase.com.

Article courtesy of articlesbase.com. You can find the article at: http://www.articlesbase.com/skin-care-articles/what-is-hyperpigmentation-1771332.html

OTC Beauty Magazine June 2015

May 2015 OTC Beauty Magazine

Manufacturer

Profile

Stephen Adler pictured with son, Ira

Fisk Industries is a family owned business that was founded 43 years ago by husband and wife team, Stephen and Claudia Adler. Still going strong today, Fisk continues to work hard to gain customer satisfaction and success in the beauty industry. In a sea of competition, the company believes that what distinguishes them is the ability to come to the market with a new idea every 60-90 days…and we agree. That is impressive!

Fisk Industries는 43년 전 Stephen과 Claudia Adler 부부가 설립한 가족 소유 기업이다. 지금까지도 굳건하게 이어져오고 있으며, Fisk는 고객 만족과 미용 산업에서의 성공을 위해 열심히 노력하고 있다. 경쟁의 바다에서 그들을 돋보이게 하는 것은, 60-90일마다 시장에 매번 새로운 아이디어를 가지고 나오는 능력이라고 믿고 있다…. 동감한다. 아주 인상적인 일이다! 70

OTC Beauty Magazine June 2015

PRO Stick

OTC Beauty Magazine (OTC): What is your background with both this company and the beauty business? Stephen Adler (SA): My son, Ira Adler, and I both own Fisk Industries. I am the President and have a background in pharmacy. He is the Vice President of Sales and Marketing.

OTC: 뷰티 매거진 (OTC): 미용 업계와 이 회사에서 당신은 어떤 배경을 갖고 있습니까? Stephen Adler (SA): 제 아들, Ira Adler와 제가 Fisk Industries를 함께 경영하고 있습니다. 제가 회사 사장이며, 의약 분야의 경력을 갖고 있습니다. 아들은 영업 및 마케팅 부사장으로 있습니다.

OTC: What is your favorite part the OTC beauty industry? What makes you excited to come to work each day? SA: My favorite part is creating and coming out with new products that fill a need and watching them become successful as they sell off the shelf.

OTC: OTC 미용 사업 가운데 당신이 가장 좋아하는 분야는 무엇입니까? 당신이 매일 즐겁게 일할 수 있게 만드는 것은 무엇입니까? SA: 제가 가장 좋아하는 부분은, 노력으로 채워진 새로운 제품을 만들고 출시해서 그 제품이 매장 진열대에서 성공적으로 판매되는 것을 보는 것입니다.

OTC: How is Fisk structured? Briefly describe the divisions that make up the company. SA: Fisk is structured into different divisions such as Purchasing, Operations, Sales, Marketing and Warehousing.

OTC: Fisk는 어떻게 구성됩니까? 회사를 구성하는 부서를 간략하게 설명해주십시오. SA: Fisk는 구매, 운영, 영업, 마케팅 및 창고 등 다양한 부서로 구성되어 있습니다.

OTC: Briefly describe the brands that make up your product portfolio. SA: We have several brands in the Fisk portfolio and they span hair care, skin care, color cosmetics and nail care. Our lead brands are Cover Your Gray, Barielle Nail Products, Hair Chemist and Zuri Makeup. In skin care, we offer Daggett & Ramsdell, which has a product range to meet the needs of most consumers. OTC: If you had to pick one product that is most symbolic of your company, what would it be and why? How is it differentiated from other similar products in the market? SA: The Fisk product Cover Your Gray Stick a temporary cover up for use in between

OTC: 간단히 제품 포트폴리오를 구성하는 브랜드에 대해 설명 부탁드립니다. SA: Fisk 포트폴리오 안에는 여러 브랜드들이 있습니다. 헤어 케어, 스킨 케어, 색조 화장품과 네일 케어가 포함됩니다. 대표 브랜드는Cover Your Gray, Barielle Nail Products, Hair Chemist 그리고 Zuri Makeup입니다. 스킨 케어 분야에서는, Daggett & Ramsdell 라는 브랜드가 있는데, 소비자 대부분의 요구를 충족할 수 있는 제품 범위를 보유하고 있습니다. OTC: 귀사에서 가장 상징적인 제품 하나를 선택한다면 무엇이며 이유는 어디에 있을까요? 시장에 나와있는 다른 유사 제품들과는 어떤 차별점이 있습니까? SA: Fisk 제품인Cover Your Gray Stick은 모발 염색 후 다음 염색까지 사용할 수 있는 단기간용 커버업입니다. 단품에서부터 다른 많은 SKU가 나와있습니다. Brush-In, 2-In1, Water Proof, Fill In Powder 등이 있습니다. June 2015 OTC Beauty Magazine

Manufacturer Profile

hair coloring. From that single product many other SKU’s came. Brush-In, 2-In-1, Water Proof, Fill In Powder, etc. OTC: There seems to be many skin care products manufactured by Fisk. Please explain the role this sector of the beauty business plays in the company. SA: In skin care we try to concentrate on different areas of the face and body. We think there are opportunities on under eye darkness, puffiness, wrinkles and dark spots. OTC: How do you keep consumers and store owners educated on product releases, uses and general information? SA: We have a sales force team that visits stores to explain new products and provide general information. We also have two people in telemarketing that can explain new products for the consumer. We advertise in ethnic and other publications as well. OTC: What form of product promotion do you believe works best in OTC stores? Why? SA: Today’s retail environment is evolving quickly, and has been for many years so it is challenging to come up with a “one size fits all” promotional strategy. We really try to understand our OTC customers and their shoppers so we can develop programming that will resonate for them. OTC: What trend have you seen grow the most recently in your area of the beauty business and how has the company met consumer demand for it? SA: We have seen a pickup in business for products that lighten and fade darkened areas, and we have seen growth in our Daggett & Ramsdell brand which addresses these concerns.

OTC Beauty Magazine June 2015

OTC: Fisk에서 제조하는 많은 스킨 케어 제품들이 있는 것 같습니다. 미용업계의 이 분야에서 귀사의 역할에 관한 설명 부탁드립니다. SA: 스킨 케어에서 저희는 얼굴과 신체의 다른 영역에 집중하려고 애씁니다. 눈밑 다크서클이나 부은 눈, 주름, 다크 스팟 분야에 많은 기회들이 있다고 생각합니다. OTC: OTC 매장에서 가장 효과적이라고 생각하는 제품 프로모션 형태는 무엇이며 왜일까요? SA: 오늘날 소매 환경이 빠르게 진화하고 있으며, 지난 수년간 “하나의 크기로 모든 것을 맞춘다”는 홍보 전략으로 다가가기 위해 노력했습니다. 저희는 OTC 고객들과 그들의 쇼핑객들을 진정으로 이해하려 노력하며 그로 인해 그들에게 반향을 불러 일으키게 될 프로그램을 개발할 수가 있게 되었습니다. OTC: 미용업계의 귀사의 분야에서 최근 가장 크게 성장하고 있는 트랜드는 무엇이며 회사는 이에 대한 소비자들의 수요를 어떻게 충족하는지요? SA: 피부의 어두운 부분을 옅게 하고 밝게 만드는 제품들이 증가하는 것을 보고 있으며, 이런 고민들을 해결할 수 있는 Daggett & Ramsdell 브랜드가 있습니다. OTC: 새로운 트랜드에 관한 교육은 어떻게 하고 있으며, 시장에서 새로운 제품의 필요성을 인식할 수 있는 신호는 무엇입니까? SA: 저희는 몇 가지 작업을 수행하고 있습니다 – 하나는, 시장에서 어떤 일이 일어나고 고객들이 무엇을 보는지 그들에게 많은 질문을 합니다. 둘째, 무역 박람회에 참석하고 제조업체 파트너들과 좋은 관계를 유지합니다. 이런 파트너들은 트랜드가 형성되고 있는 것에 관한 그들의 견해를 저희와 공유할 수가 있습니다. 셋째, 저희는 국제적인 비즈니스를 보유하고 있기 때문에, 다른 나라에서 무슨 일이 일어나고 있는지 미국 시장으로 들여올 수 있는지에 관해 종종 살핍니다. 저희는 이러한 모든 관찰과 통찰력을 묶어서 신제품 통로를 개발합니다.

OTC: How do you stay educated on new trends and what signals the need for new products on the market? SA: We do a few things – One, we ask our customers a lot of questions about what they see happening in the marketplace. Two, we attend trade shows and have great relationships with our manufacturing partners who are able to share their views on what trends are being shaped. Three, because we have an international business, we often watch what is happening in other countries and whether we think it will translate for the American market. We tie all of these observations and insights together to develop our new product pipeline. OTC: What efforts are being taken to ensure excellent customer service to OTC retailers? SA: We are a small team, so face-to-face communication amongst team members is always paramount to ensuring our customers get what they need. OTC: Does Fisk participate in any tradeshows throughout the year? SA: We participate in Cosmoprof North America, Cosmoprof Bolgona, Cosmoprof Hong Kong and Cosmprof Dubai. OTC: What final thoughts would you like to share with OTC readers? SA: We are most excited about our new introduction of our Zuri skin care products!

OTC: OTC 소매장에서 탁월한 고객 서비스를 보장하기 위해 어떤 노력을 하고 있습니까? SA: 저희는 작은 팀입니다, 그래서 팀원들끼리 얼굴을 맞대고 의사 소통을 하는 것이 저희 고객들이 요구하는 것을 얻을 수 있도록 보장하는데 언제나 무엇보다 중요합니다. OTC: Fisk가 올해 참여하는 무역 박람회가 있습니까? SA: Cosmoprof North America, Cosmoprof Bolgona, Cosmoprof Hong Kong 그리고 Cosmprof Dubai에 참가합니다. OTC: OTC 독자들과 공유하고 싶은 최종 의견은 무엇입니까? SA: 저희 Zuri스킨 케어 제품을 새롭게 소개하게 되는 것에 아주 기대가 큽니다!

Company Name: Fisk Industries Address: 50 Ramland Road, Orangeburg, NY 10962 Contact Number: 845-398-3340 Website: www.dandrsolutions.com, www.barielle.com, www.coveryourgray.com Years in Business: 43

June 2015 OTC Beauty Magazine

OTC Beauty Magazine June 2015

June 2015 OTC Beauty Magazine

CLIPPER TIPS

Sponsored by Andis Co.

5 Simple Steps to Bump-Free Shaving Shaving can be an irritating process, literally! Especially for those that have curly hair, yet desire to keep a clean-shaven look. Dry shaving is a great shaving alternative for people who have sensitive skin and develop bumps easily. Here are five simple steps to follow for dry shaving that will help keep men bump-free. Exfoliate Exfoliation insures that the pores on the exposed layers of skin remain clear and free from pore-clogging oil and or debris. Clogged pores prevent hair from growing above the top layer of skin, resulting in bumps from ingrown hairs. Dampen the Skin Dry shaving is an alternative to traditional shaving with foam or soap. It’s considered “dry shaving” because wet products are not used during the process. However, I would still suggest the skin and hair be softened with a moist, hot towel before the dry shaving process. A super-smooth dry shave can be achieved using the Andis Profoil Lithium Shaver, which shaves as close as a razor without the burn or irritation. Determine How Close Shaving too close could be a culprit in causing ingrown hair bumps. Therefore, if a foil shaver is too close for your skin type, a trimmer such as the Andis T-Outliner® would be a great alternative because it will leave a very short stubble that will minimize ingrown hairs. The Andis T-Outliner has been the dry shaver’s personal choice for decades. In addition, the Andis Headliner® is the best alternative for trimming or dry shaving at home. Keep a Routine Consistency with the shaving routine can help men maintain a bump-free complexion. For instance, if the Andis Profoil Lithium Shaver creates the ideal closeness of the desired shave, shaving every two days may work best to keep shaven areas bump-free. If the Andis T-Outliner or Headliner trimmers create the ideal closeness of a shave, shave every three to seven days to prevent ingrown hairs. Protect Your Skin Andis Bump Care® is a perfect exfoliator and skin protector for dry shaving. Bump Care helps remove pore-clogging debris and helps soothe skin irritation. It’s available in 4 oz. and 12 oz. bottles and in convenient pre-moistened wipes. Simply wipe on after shaving to complete your bump-free shaving routine. Kenny “The Professional” Duncan is a National educator for the Andis Co. He has presented classroom demonstrations and platform education at many tradeshows such as Empire Future Professionals, IHS International Hair Show, Bronner Bros International Hair Show and many more. He brings a wealth of information and experience to clipper cutting education. He teaches styling professionals the simplest approach to multicultural hair styling through a combination of solid technical demonstrations, creative interpretations, and entertaining presentations. Kenny is co-owner of Main Attraction Unisex Hair Salon, located in Philadelphia. He is reaching stylists around the world through www.ClipperEducation.com, where his goal is to provide inspiration, motivation and education to clipper cutters of all experience levels. He truly is a trailblazer in this industry. 78

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Leave-In Treatment The ApHogee Keratin & Green Tea Restructurizer is a leave-in formula that combines the strengthening properties of keratin protein with the antioxidant benefits of green tea. It helps reduce breakage and split ends and adds body to limp, thin, or lifeless hair. Heat makes it work! Active ingredients bond into the hair shaft with natural body heat or heat from styling tools. ApHogee Keratin & Green Tea Restructurizer is especially recommended for at-home care of relaxed, permed or color treated hair. For more information, visit www.ApHogee.com.

THERAPY TRENDS

FDA Tightens-Up on Wrinkle Claims The US Food and Drug Administration has been putting a wrinkle in recent skin care claims that border drug promises. In an effort to keep companies honest, the FDA periodically sends warning letters. So far this year, several major firms have received a letter. The FDA challenged one manufacturer’s claim to be “clinically proven to change the anatomy of a wrinkle.” Claims that suggest the product retards or controls the aging process or molecule penetration or to physiologically alters a wrinkle or dark spot are suspicious. The FDA wants to limit claims to cleansing, beautifying, promoting attractiveness, or altering the appearance. Consumers expect more. Most OTC customers are seeking flawless, ageless and spotless skin. Consumers suffer from a range of aging skin, hyperpigmentation, acne and dryness. While a company can never claim to cure an acne condition, revive cells, alter cellulite, or reverse the aging process, these are the claims consumer expect. Several major skin care manufacturers have been warned to craft their claims in such a way that they avoid legal complications. Many products are classified as both a cosmetic and a drug. Such medicated skin products must be approved by the FDA before distribution. Continued FDA concern regarding hydroquinone resulted in blocking melanin-blocking ingredients such as kojic acid, licorice root, and arbutin. A wide array of body butters, known to moisturize and soften, are attempting to claim anti-aging properties. Manufacturers must continue to offer reparative or restorative claims. Their language must be tightened up to suggest ingredients will “help” to repair or restore.

Elayne McClaine has identified and developed emerging domestic and global trends in hair care, skin care and other consumer categories for such firms as Chesebrough-Pond’s, Revlon and Pharmacia (div. of Pfizer). Her expertise in therapeutic treatments for hair, skin and scalp led to the creation of the Women’s Institute for Fine and Thinning Hair, sponsored by Rogaine. McClaine has been acknowledged by the American Academy of Dermatologists for marketing and promotional excellence. ESME Market Specialists, LLC consults with firms that require expertise in strategy development, multicultural marketing and account planning. For more information, visit www.esmemarketspecialists.com. 80

OTC Beauty Magazine June 2015

RA Shea Butter Lotion Our # 1 seller, 100% shea butter with Jojoba Oil is the ultimate moisturizer to vitalize and soften skin while blocking the harsh effects of sun, wind, cold and aging. Apply the healing and cooling power of cucumber to your skin. Cucumber melon lotion is a great skin moisturizer packed with vitamin E that softens and heals damages skin. Now customers can take their favorite shea butter lotion wherever they go. By popular demand, we’ve introduced a fit in the palm of your hand size for those who don’t want to be without! For more information, visit www.racosmetics.com.

SOW TIME Join us for advertising! Call 678.805.3291 advertising@otcbeautymagazine.com

TONSORIAL TIMES

A Unique Shaving Experience Anyone who shaves will experience skin irritation after shaving which is caused by dull razors, dry skin or skin sensitivity. Razor bumps, rash and dry, itching skin are common results from shaving. Your skin is the largest organ on your body, so expose it to quality products such as Moore Unique Ultimate Shaving Solution Package created by Dr. Milton Moore, an expert dermatologist. His products prepare the skin by cleansing it thoroughly; it gives you a close, smooth shave; and lastly, it prevents irritation, bumps and itching caused by improper shaving practices. Always purchase a new quality multi blade razor and Moore Unique Hydro Glide Ascend Shave Gel & Skin Enhancer to reduce irritation to your skin under all conditions.You can reuse a quality razor a few times if you take good care of it. Make sure to wash it after every swipe, clean it with rubbing alcohol to kill all the bacteria for extra precaution. To extend the life of your blades, store your razor in baby oil if possible. By all means, let your hairs soften and stand up by using warm water. The moisture and steam from your bath or shower will cause your hairs to become soft. Remove any ingrown hairs with the Moore Unique Razor Bump Tool prior to shaving. Exfoliate, I say! Men are guilty of skipping this imperative step. In fact, you should exfoliate both before and after you shave. It may seem like a waste of time, but your skin will be smoother and less prone to redness and irritation, and it prevents ingrown hairs. Pick up the Moore Unique Clear Skin & Daily Acne Wash which exfoliates dead skin and cleans pores.Visit www.mooreunique.com to learn more about these great products designed for all ethnicities and skin types.

Dwayne Thompson, aka “The Barber Ambassador,” is the CEO of The Fade Club LLC, a marketing and promotions company designed to grow the barbering industry through education and brand management. He wears many hats as the founder of The Barber Academy Tour, creator of “The Barbettes,” a term designed to promote female barbers, and the former host of Against the Grain Radio show, the first barber related radio show on Blog Talk Radio. He is a dynamic writer, educator, product broker, consultant and social media expert. He has held several Executive positions with a former barbershop publication and a national health outreach program. Mr. Thompson is also the Founder and Publisher of Tonsorial Times Magazine, “The Official Barbershop Trade Publication” focused on highlighting products, franchises, schools and educators directly connected to the barbering industry. For more information, visit www.tonsorialtimes.com. 82

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#1 Beauty Cash-n-Carry JBS Beauty Club has all your accessory needs with necklaces, earrings, scarves, sunglasses, etc. Stock your store with only the best from JBS. As part of the largest beauty supply distributor, you can always buy items by the piece and at great prices. For more information, call 800-361-0786 or visit them at 4300 Northeast Expressway, Doraville, GA.

Years and Still Growing!

The World Natural Hair Health & Beauty Show T

he 18th annual spring Taliah Waajid World Natural Hair Health & Beauty Show™ took place April 25-26, 2015 and as usual it created quite a buzz in the natural hair community. This year the world’s largest natural hair show was even bigger and better than ever. The theme was to “experience the new lifestyle explosion,” and around every corner visitors were sure to find something to enhance every aspect of life. The Taliah Waajid World Natural Hair Health & Beauty Show™ is a family oriented event, so there was something for all ages to enjoy at the show. The two day trade show took place at the Georgia International Convention Center in College Park, Ga. There were over 200 exhibitors, interactive seminars, a Book Nook, Social Circle Lounge, Wellness Way, Fitness Zone and Children’s Corner. In addition, the main stage was revamped to include a new CultureVibe Music Fest, which featured the best of the best in entertainment by talented artists playing real music. Headliners included singer and star from the reality TV show “R&B Divas” Leela James, and gospel singer LeAndria Johnson. On April 25th, Saturday night events included the Divas of Comedy featuring some of Atlanta’s funniest women, followed by an Old School Hip Hop Jam after party hosted by Chubb Rock and MC Shan. Learn more about the show at www.naturalhairshow.org. Also, be sure to stay up-to-date by connecting with the Taliah Waajid World Natural Hair Health & Beauty Show™ via Twitter and Instagram @naturalhairshow.

OTC Beauty Magazine June 2015

2015 Spring World Natural Hair Health and Beauty Show

The entrance to the show floor

A crowd of attendees, both purchasing tickets and leaving the event, enjoy snacks and fellowship with other show goers just outside of the event floor.

Friendly Taliah Waajid volunteers work to quickly get tickets to attendees.

A stylist at the Ampro booth styles hair while explaining product use to onlookers.

A visitor has eyebrow makeup applied at the Lamik Beauty booth.

Visitors fill the aisles of the floor, stopping at booths to learn more about great beauty products.

One show attendee poses for a quick photo before entering the event.

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ShowReport

Diamond applies a sample of a moisturizing RA Cosmetics lotion to a childâ&#x20AC;&#x2122;s hand at the booth, proving it can be used by customers of all ages.

Tanisha and Idowu show off RA Cosmetics products at the companyâ&#x20AC;&#x2122;s booth.

Event attendees fill the seats in front of a Taliah Waajid stage as a show takes place.

Curious customers speak with representatives at the ORS booth to learn about Curls Unleashed products.

The SoftSheen-Carson booth flaunted friendly representatives, like Joy shown here, and hair demonstrations to draw the attention of passersby.

A few fashionable visitors stop for a photo in front of the Taliah Waajid red carpet photo backdrop.

OTC Beauty Magazine June 2015

(Left to right) Ken Buford, Sky Atkins and Henrique Vianna of Colomer/Lottabody

2015 Spring World Natural Hair Health and Beauty Show

Three beautiful Luster Productâ&#x20AC;&#x2122;s You Be Natural models: two flaunt completed hairstyles and one waits for her turn on stage.

Customers stop by the Universal Beauty booth.

Not only did Martina bring a beautiful hairstyle with her to the event, she also brought her knowledge of Universal Beautyâ&#x20AC;&#x2122;s Jamaican Mango and Lime products to work at the booth.

(Left to right) Melissa Cantey and Constance Cash of the Advanced Beauty booth kindly educate customers on Cantu products.

June 2015 OTC Beauty Magazine

ShowReport

Elizabeth Jumet of Keystone Laboratories

The Social Circle area, here with a makeup demonstration taking place, offers visitors an area “where bloggers and followers connect.”

The Taliah Waajid booth was expansive and impressive, giving off an earthy vibe. This view shows only one corner of the space.

Ladies of Curlkalon and GaBBY Bows pause for a quick photo.

A booth worker helps a customer as others peruse some of Taliah Waajid’s newest products on display.

A barber with Taliah Waajid Natural Hair Products displays precise technique on stage.

OTC Beauty Magazine June 2015

Beautiful, colorful fashions like the outfit worn by this attendee were found all over the show floor.

2015 Spring World Natural Hair Health and Beauty Show

Taliah Waajid representatives man the Children’s Corner area.

(Left to right) Sunja Friend and Jermaine Carten of Ossat Naturals

A crowded show aisle

The ORS Shealicious team is all smiles as they educate customers on the company’s new hair conditioning cocktails.

The Taliah Waajid show is truly a family event. Sisters pause for a quick photo, one adorned with a fun crown from the Children’s Corner.

Jordan Briggs of Briggs Market Masters shows off an ORS Curls Unleashed product.

One of the tables in the Book Nook area

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A few smiling show attendees

The Creme of Nature booth features bundles of great products for purchase.

A look at the busy show floor

Trying out new products is half the fun of discovering them! These ladies try out a few samples.

Ladies with creative hairstyles welcome customers to the Universal Beauty booth.

A girl joyfully has her hair styled at the Cut Creaters booth.

OTC Beauty Magazine June 2015

Vince White displays a Tropical Roots product at the Bronner Bros./4 Naturals booth.

2015 Spring World Natural Hair Health and Beauty Show

A few of the younger fashionistas found at the show

The Reshma Femme booth

A Kangoo Club Atlanta representative attracts visitors to the Wellness Way, educating them on the fitness company and Kangoo Jumps rebound shoes.

Brian Washington with Wahl

A visitor flaunting her natural hair proudly poses at the show entrance.

Show attendees wait to purchase show tickets.

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업계소식 조지아협회 조지아 협회는 지난 5월 20일 임시이사회를 통해 11월 1일에 있을 뷰티 페스티벌 개최를 공식 결정하였다. Clayton county performing art center 에서 오후 4시부터 6시까지 진행될 이날 행사는 1,500명에서 2,000 명의 참석자가 예 상되는 대형 행사이다. 이러한 행사는 뷰티 업계에서는 조금 생소하긴 하지만, 주로 미국 내 흑인 소비자들을 상대로 운영되는 뷰티 서플라이 스토어의 특성상, 흑인 사회와의 교류를 만들기 위한 취지로 기획하게 되었다고 한다. 이날 행사에서는 부채춤이나 대고춤, 그리고 태권도 시범 등 한국 전통문화를 선보이는 것으로 이날의 행사를 가득 채울것 이라고 한다. 또한, 협찬업체를 선정하여 공연 중간중간에 회사 홍보 및 샘플 증정과 같은 시간도 가질 것이라고 한다. 입장권은 협회 회원스토어를 통해 흑인 고객들에게 나누어 줄 예정이라고 한다.

SC 미소협 SC 미소협은 지난 5월 17일 일요일 7시콜럼비아에서 협회 정기모임을 가졌다. 이날 모임에서는 현재 헤어 도매상들 과 갈등을 겪고 있는 회원사가 있어, 그 해결 방안을 머리를 맞대고 논의 하였다고 한다. 협회 조운행 회장은 “이는 비 단 저희 협회의 문제만은 아닌 것 같습니다. 헤어 업체들과 갈등 보다는, 서로 한계단 내려와서 이해하려 하며 서로 상 생할 수 있는 방법을 찾는 것이 시급합니다” 라고 하였다. 서로 힘을 모으기 위해서는 먼저 협회에 가입하는 것이 기 본이라며, South Carolina 에서 뷰티 스토어를 운영하시는 오너들에게 협회에 가입할 것을 당부하였다. 협회에 가입 을 원하시는 분들은 조운행 회장 843-610-0448 로 연락 바란다고 하였다. 또한, 이번 달, 협회에 환갑을 맞은 회원 과, 자녀 결혼을 앞둔 회원들의 소소한 이야기들도 주고 받았다고 한다.

OTC Beauty Magazine June 2015

June 2015 OTC Beauty Magazine

JinnyNews

OTC Beauty Magazine June 2015

JinnyNews

Jinny Memphis 1 Year Anniversary Outstanding Customers Invitational Golf Event Jinny Corp.â&#x20AC;&#x2122;s Memphis branch is proud to announce their 1 Year Anniversary Event was a huge success. There is nothing better than enjoying a little friendly competition while celebrating a great milestone. On Sunday, May 17, 2015 the Memphis Jinny Corp. branch celebrated their first anniversary with their outstanding customers. The special day offered customers the opportunity to mingle with one another in the beautiful relaxed setting of the Mirimichi Golf Clubâ&#x20AC;&#x201D;the #1 golf club of the city. Invited attendees participated in a shotgun/scramble golf competition and also indulged in a delicious lunch and dinner BBQ cookout on the patio. Jinny Corp. thanks their loyal customers for making this past year amazing, and they look forward to many more to come.

June 2015 OTC Beauty Magazine

IndustryNews Online Registration Now Open for Cosmoprof North America 2015 in Las Vegas Early bird pricing and referral programs available for a limited time Cosmoprof North America (CPNA), the leading B2B beauty trade show, has announced that online registration for this year’s event is now open. Registrants who purchase general admission tickets to the event, held Sunday July 12 to Tuesday July 14, on or before June 12, 2015 will receive up to a 30 percent discount on entry ticket pricing. CPNA has also implemented a robust referral program for the very first time ever to get attendees rewarded for sharing their event involvement with industry contacts. The Referral Program allows confirmed registered attendees to earn a cash gift card by simply sharing a discount code invitation with three friends; full details are available on the event website. The program is set to expire after June 12, 2015. In recognition of the demand for the CPNA conferences and networking events, special value all-inclusive passes are also going to be offered through June 12. The Cosmoprof North America/ PBA Beauty Week All-Access Pass will provide tickets to the most popular PBA events along with CPNA show floor access and entrance to CPNA conferences.

This year’s CPNA event expects more than 27,000 attendees from 101 countries worldwide and will play host to 946 exhibitors. “Our team is challenged each year with the task of making Cosmoprof North America bigger and better with even more to offer than ever before and we know that our 2015 event is going to exceed all expectations,” said Eric Z Horn, Trade Show Director, CPNA. “We look forward to unveiling the many exciting new programs that will continue to make our show the destination for innovation and networking within the beauty industry.” To register for Cosmoprof North America or for more information on show programs and conferences, please visit www.cosmoprofnorthamerica.com or call 800-310-7554. Event information and exhibitor updates are also posted on Facebook, YouTube, Twitter and Instagram (@COSMOPROFNA).

Top Beauty Industry Experts to Discuss Latest Product Development Trends at HBA Global this Month Beauty Product Developers Return to Javits Center in New York City UBM Canon has announced that HBA Global will return to Jacob K. Javits Convention Center, June 9-11, 2015, with a new slate of educational opportunities on game-changing health and beauty trends, innovations and market strategies across three days of conference sessions. This exclusive event offers three tracks, including Market Strategy, Product Development, an all-new track completely on Naturals, plus a brand-new series of beginner workshops, “HBA 101.” Jennifer Walsh, CEO of Pride and Glory Ventures will present a keynote on June 9, discussing The Future of Niche Beauty Brands. Additional industry speakers at the conference will be Weiyi Su, Vice President of Safety & Toxicology Worldwide of Estee Lauder, Rona Berg, Editor-inChief of Organic Spa Magazine, and Ali Kole, Senior Vice President of Strategy and Business Development, Kendo Brands (an LVMH Company), and many others. The Naturals Track features a spotlight on organics, a panel discussion on antioxidants and skin care, the latest in natural packaging, innovations in nutricosmetics, and trends in botanical and food ingredients, along with other important areas of growth. The Market Strategy Track will feature discussions on mobile commerce, what beauty editors look for in a story, digital/social media marketing, breaking into the spa and salon or retail market, heritage luxury brand strategy, new distribution channels, brick & mortar retail, Omni-channel marketing, and more. 100

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The Product Development Track provides leading-edge insight on advances in formulations, DNA in skin care technology, anti-aging ingredients, raw materials trends, the latest new breakout categories, the DIY market, what’s new in devices, and a plethora of other hot topics. In addition, there will be an all-new “HBA 101” workshop series for those new to the health and beauty field, with such topics as launching a brand, packaging and labeling, intellectual property, working with certified labs, as well as other helpful tutorials. The HBA Global Exhibition will be a featured pavilion within EastPack, the company’s long-running packaging expo. These are co-located with MD&M East, Atlantic Design & Manufacturing, ATX East, PLASTEC East, and Quality Expo East. In addition, the pharmaceuticals packaging show (Pharmapack North America) will be held in the Javits’ River Pavilion on June 9-10. The Center Stage, in the exhibition hall, will offer free keynotes and topical panel discussions, such as “How to Avoid Common Design Mistakes When Prototyping,” and fun sessions, such as a visit from a 3D printed drone, and the Materials Girl, dressed in all 3D printed materials. Speed Networking sessions will take place on June 9 and June 10, also at the Center Stage. It is free to sign up and connect with like-minded professionals in a lively setting. Learn more online at hbaglobal.packagingdigest.com

June 2015 OTC Beauty Magazine

IndustryNews #BeautyPitch with Mark Cuban and John Paul DeJoria Debuts at PBA’s Business Forum during PBA Beauty Week® 2015 A one-of-a-kind opportunity for beauty entrepreneurs to gain brand exposure and industry recognition The Professional Beauty Association (PBA), the industry’s largest nonprofit organization of salon professionals, partnered with Cosmoprof North America (CPNA), the leading international business-to-business beauty trade show, to launch the ultimate brand presentation for beauty entrepreneurs at PBA Beauty Week® 2015. A first of its kind, the Beauty Pitch offers up-and-coming and established companies alike the unique opportunity to present their brand, products or ideas to a panel of top investors including renowned entrepreneurs Mark Cuban and John Paul DeJoria. Five finalists will have the chance to pitch to the panel live as part of PBA’s Business Forum on July 12, 2015, at the Mandalay Bay Convention Center. One winner will receive a one-year mentorship from Mark Cuban and/or another will receive possible funding from a reputable private equity firm. “The Beauty Pitch brings the concept of ABC’s “Shark Tank” to PBA Beauty Week® giving beauty entrepreneurs access to potential financial support and mentoring from acclaimed businessmen,” says PBA Chairman, Scott Buchanan. “We are thrilled to have the support of Mark, JP and the investment community to present this unique

opportunity to the professional beauty industry.” Cuban served as the keynote speaker during PBA’s Business Forum in 2014 but this year’s event will be a first for DeJoria. To kick off the Beauty Pitch, Cuban and DeJoria will share their advice on business practices and answer questions from the audience with Buchanan serving as the moderator. The event will then be followed by the live pitches from the finalists. “I’m thrilled to return to CPNA and PBA Beauty Week® as I have a vested interest in building my industry knowledge to further support the three beauty brands I currently own and mentoring one winning brand from the Beauty Pitch to success,” says Mark Cuban. Ticket registration for PBA’s Business Forum, including the Beauty Pitch is now open ($60 for PBA members, $70 for nonmembers). Ticket prices include a full buffet-style breakfast, which will be served at 7:00 a.m. Cuban and DeJoria will take the stage from 8:00 a.m. to 9:45 a.m. in the Mandalay Bay Ballroom on July 12, 2015. Follow #BeautyPitch for updates.

Cosmoprof North America Makes TSNN Top 250 Trade Shows List for 4th Consecutive Year The leading B2B beauty trade show set to break its own record for 2015 event As one of the fastest growing trade shows in the United States, Cosmoprof North America (CPNA) is pleased to announce its ranking as a Trade Show News Network (TSNN) Top 250 Trade Show for 2014. Selected by TSNN management, the list represents the top 250 trade shows in the United States—ranked by net square footage last year. Organized by North American Beauty Events, LLC, Cosmoprof North America has been deemed the epicenter of groundbreaking beauty. Last year’s event welcomed more than 27,000 industry professionals, alongside 946 exhibitors from around the world, all hosted in a 223,845 square foot space at Mandalay Bay Convention Center in Las Vegas. CPNA combines B2B networking, innovation and education to lead the professional trade beauty industry. This year’s trade show is expected to receive upwards of 27,000 attendees from 101 countries and will debut multiple new programs and show areas. CPNA’s Trade Show Director, Eric Z Horn, has close to two decades of success organizing events that deliver unique experiences that 102

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stand apart from the rest. “Each year we continue to grow through an ongoing commitment to produce an event that not only caters to all facets of the beauty industry but also exceeds expectations,” said Horn. “We are honored to be included on the TSNN Top 250 Trade Shows List again this year as it reinforces that our teams’ efforts have been successful.” Trade Show News Network is the world’s leading news and online resource for the trade show, exhibition and event industry since 1996. They offer the most trade show data to the industry and are instrumental in connecting brands with the best organizations for their target market. All of their data is compiled by TSNN staff and through information provided from the organizations themselves. Cosmoprof North America will take place July 12-14, 2015 at the Mandalay Bay Convention Center in Las Vegas. For more information, visit www.cosmoprofnorthamerica.com.

June 2015 OTC Beauty Magazine

IndustryNews Cosmoprof North America Announces the Launch of “Discover Scent” Program First-time initiative will debut at the 2015 show in cooperation with Sniffapalooza Cosmoprof North America (CPNA), an award-winning international B2B trade show and one of the largest beauty events in the U.S., has announced the launch of its firstever Discover Scent program. The program is presented in cooperation with Sniffapalooza, an organization that brings together fragrance aficionados and industry heavyweights from around the world. Inspired by close to a decade of success with its exclusive Discover Beauty program, which facilitates one-on-one introductions of innovative beauty brands to forward-thinking retailers, CPNA aims to capitalize on the growing fragrance market by providing emerging fragrance brands with a dedicated outlet to showcase directly to major distributors, retailers and luxury spas as a potentially new channel for market growth. Like its Discover Beauty counterpart, Discover Scent participants will be carefully curated by the CPNA and Sniffapalooza teams. “There is no other event in the US that can give upand-coming fragrance brands the world-class exposure and opportunities that CPNA does,” said Daniela Ciocan, Marketing Director, CPNA. Ciocan is also the brainchild behind the launch of the Discover Beauty platform. “Recognized as a premier international event, CPNA draws in top industry players across all industry sectors providing incredible value and exposure to exhibitors. For Discover Scent participants this means exclusive access and visibility of the highest caliber.”

Sniffapalooza was selected as the preferred partner with which to co-launch Discover Scent due to its extensive Rolodex of fragrance industry insiders and the success created by its founder, Karen Dubin. The organization, which launched in 2002, hosts fragrance-driven events for its members such as brand previews and workshops. Members include brand owners, consumers, perfumers, fragrance houses, fragrance journalists, authors and celebrities. “Sniffapalooza is thrilled to be collaborating with Cosmoprof this year because this show represents everything we love and promote in the beauty and fragrance industries: creativity, innovation and education,” said Dubin. “We’re particularly excited to be curating Discover Scent and giving opportunities to 12 stellar brands to shine and show what makes them special and unique. It’s all about sharing our passion!” Additionally, CPNA has partnered with Air Aroma, a scent design and branding agency specializing in ambient scenting, to create a custom Cosmoprof signature fragrance for the event. “Scent is what’s next in sensory branding for companies that wish to connect with customers and form memorable brand experiences,” said Lori Smith, Creative Director, Air Aroma. “We’re so excited to create a one-of-a-kind fragrance and to associate with the Cosmoprof North America show.” For more information, please visit www.cosmoprofnorthamerica.com.

Creme of Nature Hosted 2015 Hair Color Crush Meet-Up in their Hometown of Jacksonville on Saturday, May 2 Creme of Nature, a leading hair care brand, kicked off its 2nd annual 2015 Hair Color Crush Meet-Up on May 2, 2015 in Jacksonville, Fla. The event featured hair bloggers Jade Kendle of LipsticknCurls, Gabrielle Flowers Rader of The Gabe Fix, Yolanda Renee of ETC Blog Mag, and Bri Hall of Smartista Beauty. Guests discussed new hair care trends and tips during a panel discussion hosted by Teneya Gholston, Director of Marketing of Creme of Nature. In depth education on hair color was also a topic as the bloggers prepared for their hair color makeovers, which were done by Jacksonville’s own celebrity hair stylist, Pekela Riley of Salon PK. Attendees at the meet-up mingled with bloggers, members of the

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Creme of Nature team, and learned more about the Argan Oil from Morocco Exotic Shine™ Hair Color. The event was free and there were games, a Q&A with the bloggers, food, giveaways and more! To learn more about Creme of Nature, please visit www.cremeofnature.com, or follow on Twitter (@cremeofnature), Instagram (@creameofnature) or Facebook (facebook.com/cremeofnature).

June 2015 OTC Beauty Magazine

ShowCalendar JUNE: 6-8 Hair Expo Australia Sydney, Australia www.hairexpoaustralia.com

7-10 ECRM/EPPS International Health & Beauty Care Aventura, FL www.ecrm.marketgate.com/Events

9-11 HBA Global New York, NY www.hbaglobalexpo.com

11-13 Cosmobeauté Myanmar 2015 Yangon, Myanmar www.cosmobeauteasia.com

14-15 Texas Hair Show

Ad Index Advanced Beauty Systems ......11 www.cantubeauty.com American International ��43 www.aiibeauty.com Ampro Industries ��25 www.amprogel.com

Dream World, Inc. ��35, 53, 94, 98, 109 www.dreamworldproducts.com E.T. Browne Drug Co. ��63 www.palmers.com Fantasia Ind. ................................29 www.fantasiahaircare.com

Namaste Laboratories ��95 www.orshaircare.com Oster Prof. Products .................33 www.osterpro.com Queen Helene ......................40, 44 www.queenhelene.com

Andis Co. ��13 www.andis.com

Fisk Industries ............................67

RA Cosmetics ......................61, 80 www.racosmetics.com

Baby Sweet ��24 www.babysweetproducts.com

Genieco, Inc. ..................................8 www.gonesh.com

Sensitive By Nature ............74, 75 www.sbnusa.com

Beauty Wholesale LTD........46, 54 www.mamado.co.uk

Helen of Troy ��17 www.hotus.com

Smooth Care ..............................56 www.smooth-care.com

Belson ��59 www.belsonproducts.com

Imperial Dax ��45 www.imperialdax.com

Sparks Hair Color .......................7 www.sparkscolor.com

Butter Sweet ................................9 www.buttersweetproducts.com

Inspired Beauty Brands ��41, 68, 93 www.haskbeauty.com

Strength of Nature ��92 www.strengthofnature.com

Mesquite, TX www.texashairshows.com

Chloe Hair Accessories ............14 www.chloeponytail.com

JBS Beauty Club ........................82

14-17 ECRM/EPPS Skin, Bath, Cosmetics & Fragrances

City of Hope ��101 www.cityofhope.org

JBS Hair ........... 2, 3, 16, 30, 57, 111 www.jbshair.com

Clear Essence Cosmetics USA, Inc. ..................37 www.clearessence.com

JF Labs/AFAM ��31, 103 www.jflabs.com

Toni Love .....................................82

KAB Brands ��78 www.aphogee.com

Unilever ................IFC, 1, 112, IBC www.unilever.com

Keystone Laboratories ...............5 www.keystone-labs.com

Universal Beauty Products, Inc. ................64 www.universalbeauty.com

Atlanta, GA www.ecrm.marketgate.com/Events

15-18 ECRM/EPPS Hair and Ethnic Atlanta, GA www.ecrm.marketgate.com/Events

16-18 ECRM/EPPS Ethnic Hair Care Atlanta, GA www.ecrm.marketgate.com/Events

Colomer USA ��107 www.cremeofnature.com Conair ..........................................23 www.conair.com Cosmoprof North America �� BC

Mane Selection .. .............15, 76, 77 www.maneselection.com

www.cosmoprofnorthamerica.com

20-22 International Beauty Show (IBS) Las Vegas

DeMert Brands ..........................55 www.demertbrands.com

Las Vegas, NV www.ibslasvegas.com

DRM-JPC ........................ Cover, 27 www.drmiracles.com

Maxi Professional ��99 www.maxihairproducts.com Mitchell Group ...........................81 www.mitchellbrands.com

Ten Pro.........................................32 www.tenprofessional.com Taliah Waajid Natural Hair Products ......................................83 www.naturalhair.org

Wella,The Salon Professional Division of P&G............. 47, Poster Xtreme Beauty International .............36, 69, 78, 79 www.xbi.co

JULY: 12-14 Cosmoprof North America

4-5 New Orleans Natural Hair Expo

11 City of Hope Spirit of Life Gala

New Orleans, LA www.neworleansnaturalhairexpo.com

Las Vegas, NV www.cityofhope.org

Las Vegas, NV www.cosmoprofnorthamerica.com

6-7 Professional Beauty India

11-15 PBA Beauty Week

26 NFBS Tradeshow

Delhi, India www.professionalbeauty.in

Las Vegas, NV www.probeauty.org

Secaucus, NJ www.nfbs.org

6-9 Cosmobeaute Asia

12 NAHA Awards

Kuala Lumpur, Malaysia www.cosmobeauteasia.com

Las Vegas, NV www.probeauty.org/naha

26 Southern Regional Beauty and Barber Show

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Jackson, MS www.southernregionalbeautyshow.com

Reader Feedback Let your voice be heard! In this segment OTC Beauty Magazine wants

to find out what is important to you, our loyal readers. Posing a handful of questions each month, our goal is to learn through feedback how to better serve you. We ask that you take a few minutes to share your thoughts; write responses on this sheet and mail it back to us, or send it through email.

여러분의 목소리를 내세요! 여러분의 목소리를 내세요! OTC 뷰티 매거진은 소중한 여러분의 의견을 수렴하려고 합니다. 매달 몇 가지의 질문을 통해 여러분의 의견을 듣고, 좀더 발전된 잡지를 만들고자 합니다. 약간의 시간을 내 주시어 여러분의 생각들을 전달해 주세요. 질문지에 답변을 하여 저희 사무실로 보내주시거나 이메일을 보내 주시면 됩니다. (연락처는 이 페이지 맨 밑에 있습니다)

1. Travel sized products can also serve as samples to get shoppers to try new products. Do you offer these to your customers? If so, how are they received? 1.여행용

사이즈 제품들은 새로운 제품을 시도하려는 구매자들을

얻기 위한 샘플 역할 또한 할 수 있다. 당신은 고객들에게 이런 서비스를 제공하는가? 그렇다면, 어떤 방법으로 제공하는가?

2. What is the best-selling skin care product in your store? Do you have a personal favorite? 2. 당신의 매장에서 베스트셀러 스킨 케어 제품은 무엇인가? 개인적으로 좋아하는 것이 있는가?

3.What are some ways you stay stress-free when the business world and life in general gets hectic? 3.비즈니스와 일상이 정신없이 바쁠 때 스트레스를 받지 않기 위한 당신의 방법은 무엇인가?

When we receive your feedback we will choose a few answers to feature in the next month’s issue. You could be famous just by answering a few questions – simple as that! We look forward to hearing from you and thank you for supporting this publication. 보내주신 답변 중 몇몇을 뽑아 다음달에 기재하도록 하겠습니다. 몇 개의 질문에 답변을 함으로써, 여러분이 잡지에 실릴 수 있는 것입니다! 여러분의 성원에 감사 드리며, 많은 참여 부탁 드리겠습니다.

Name (성함) _______________________________ Store Name (스토어

이름)

_____________________

State (주) _________________________________ 110

OTC Beauty Magazine June 2015

Mail this form to: OTC Beauty Magazine, Attn: Editorial Dept. 3587 Oakcliff Rd. - Doraville, GA 30340 Email: editor@otcbeautymagazine.com

보내실곳:

OTC Beauty Magazine, Attn: Editorial Dept. 3587 Oakcliff Rd. - Doraville, GA 30340 Email: editor@otcbeautymagazine.com

September 2013 OTC Beauty Magazine

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