OTC - June 2020 by OTC Beauty

June 2020 | $6.00

Natural Edition

NEW!

RESPECT THE CROWN

COVID-19

What You Need to Know Before You Reopen!

WIN BACK YOUR CUSTOMERS

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HEALTHY SCALP. For visibly healthier hair, start at your scalp with the Royal Oils collection, speciďŹ cally designed for curly and coily crowns. Achieve a healthier scalp and healthier hair in just 3 weeks.

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June 2020

c ont en t s

In Every Issu e 8

Editorial Letter

Ad Index

Marketplace

Product Spotlight

Urban Call Briefs

Top Sellers

How Should You Sell It?

Knowledge to Know

A New Normal

COVID-19 Essentials

Leadership Profiles in Beauty

Reopening Your OTC Store And Getting Your Customers Back

Beauty Ambassador

Dream World Latex Gloves

We take a look at the Top-Selling Tool Cleaners at Jinny Beauty Supply.

What Our Beauty Supplies Should Do for COVID-19 When planning to reopen your OTC store, it’s important to

Great Hair Means Great Hair Care

do so wisely and with care. The more intentional you are with

your standards of sanitization, the more comfortable your

customers will feel when it’s time to reopen. King Research,

Therapy Trends

the makers of Barbicide, offer some best practices for when

The Post-Pandemic OTC Experience

it’s time to open your doors. Use this as a checklist to ensure your OTC is ready and prepared to offer a clean and safe

Clipper Tips

Top 6 Grooming Tips For At-Home Groomers

environment for shoppers.

WORK YOUR Texture A dedicated team of PhDs and scientists strived for over ten years to develop a haircare line using innovative technology

Industry News

and superior ingredients formulated specifically for textured

hair. Inspired by their loved ones and their personal hair journeys, the bright souls behind the science of Gold Series have mined their deep knowledge and fondest mane

Reader Feedback

memories to develop a unique line of products that deliver unrivaled benefits to care for, style, and maintain textured

hair. Whether your customer’s hair is natural, relaxed or if they’re transitioning, the Gold Series Collection gives their hair moisture, shine and strength.

OTC Beauty Magazine June 2020

June 2020

c ont en t s 24

Business Tips

9 Steps to Lead Your Team Through Uncertain Times By Kate Zabriskie

If there is one thing about business that doesn’t change, it’s that business will always change! Be it through the advent of new technology, loss of a key employee, new laws that

govern the way your industry does business, or even a takeover by another company. An effective leader will need

to lead their team through any change that should occur and do so with confidence to inspire others to be confident as well.

The Top 5 Business Strategies Leaders Must Adopt During COVID-19 By Shelley Armato

Being a business owner or company leader requires you

to be nimble and ready to react at a moment’s notice. But that doesn’t negate the fact that you’re feeling stressed and

overwhelmed. Now more than ever you need to commit to your goals and squash any fears that may be holding you or

your company back. The following 5 strategies will help you persevere through any challenge, stay on track with your dreams, and emerge from the crisis victoriousl

Securing Funding for Your Small Business By Ami Kassar

The SBA doesn’t always get the credit it deserves and there’s a lot of misinformation going around as well,

especially among entrepreneurs who are missing out on strong financing possibilities.

Let’s talk about three of the biggest myths surrounding the SBA.

ON THE COVER

For visibly healthier hair, start at your scalp with the Royal Oils collection, speciﬁ cally designed for curly and coily crowns. Achieve a healthier scalp and healthier hair in just 3 weeks. Learn more at headandshoulders.com/ en-us/the-royal-oils-collection

OTC Beauty Magazine June 2020

CEO:

Ann Jhin

Editor:

Jessica De Vault Hale editor@otcbeautymagazine.com subscriptions@otcbeautymagazine.com

Art Director:

Sam Choi support@otcbeautymagazine.com

Advertising & Sales Coordinator:

advertising@otcbeautymagazine.com

Contributing Writers:

Scott Zangwill Sara Reuda Kate Zabriskie Ami Kassar Shelley Armato

Columnists:

Lafayette Jones Elayne McClaine Kenny Duncan

To subscribe, call us at 678-805-3291 or visit www.otcbeautymagazine.com. Subscriptions are no charge for businesses (including retailers, manufacturers, and distributors) in the U.S. of the beauty and barber supply industry. For all other subscribers, yearly subscriptions (12 issues) are $48.00.

Please send a check payable to OTC Beauty Magazine to: OTC Beauty Magazine; attn: subscriptions; 3587 Oakcliff Rd.; Doraville, GA 30340. Cover price is $6.00. OTC Beauty Magazine is a trade magazine for the multicultural beauty supply industry offering retail store

owners, manufacturers, distributors, and industry professionals a unique perspective on new and evolving

products, useful business tips, effective selling tools to boost revenue and customer traffic, and valuable product knowledge by combining insight and intelligence with depth and style. This is the only bilingual publication in the industry offering both Korean and English translations.

OTC Beauty Magazine is published monthly by Jinny Corp. Postage paid at Auburn, AL and at additional mailing offices. Reproduction in whole or in part of any text, photographs or illustrations without written permission from a staff member is strictly prohibited.

Post Master:

Please send address changes to:

OTC Beauty Magazine Attn: Subscriptions 3587 Oakcliff Rd., Doraville, GA 30340 T: 678-805-3291 F: 678-805-3292

OTC Beauty Magazine June 2020

Editorial Letter by Jessica De Vault Hale

A New Normal Never in my wildest dreams did I think the entire world economy could come to a grinding halt. I would have never imagined that business, as we know it, would shut down, leaving many of us to wonder about what’s to come. But thanks to COVID-19, that’s precisely what’s happened. Some OTC store owners became creative, offering curbside pickup and even online shopping to cater to their customers, but others shut their doors with fear that they’d be unable to open again. Thankfully, many states are allowing their businesses to reopen, but nothing will return to normal as we knew it. Your stores will have to be cleaner than ever before. You’ll need to be mindful of social distancing, and you’ll need to reconsider how you serve your customers. If e-commerce scared you before, it might be time to rethink that stance. At the time this magazine went to print, there were no guarantees that we were out of the woods yet. Now is the time to improve and prepare so that your OTC is ready rather than dread what may or may not come. In this month’s edition, we offer tons of tips on how to do just that. In our How Should You Sell It column, we offer advice on how to entice your customers to come back to your shop. In our Knowledge to Know section, we explain how to prepare for your reopening. Most importantly, our Feature story will show you how to create new shopping standards that will keep you and your customers safe. We know that our industry is resilient. Rest assured, we’ll come back stronger than Jessica De Vault Hale EDITOR

OTC Beauty Magazine June 2020

ever before. I hope this issue empowers you to take the reins of your future and kick off a new season of business with assurance and pride.

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OTC Beauty Magazine June 2020

MARKET PLACE

COVID-19 Essentials With barbershops, hair salons and spas reopening after a lengthy quarantine, you’ll find many of your professional customers coming in to stock up on the essentials that will keep their businesses clean and sanitized. Sure, hand sanitizer will be a necessity, but there are other items that you’ll want to have in stock for your shoppers. Here are 12 products to purchase.

Moisturizing Hand Sanitizer

We’re using hand sanitizer more than ever before and drying our hands out in the process. The New Life Moisturizing Hand Sanitizer is enriched with Vitamins E and B5 to ensure your hairs remain soft and sanitized.

OTC Beauty Magazine June 2020

Soothing Hand Sanitizer

The public will expect more from their hand sanitizers. They need to disinfect, but also include additional beneficial ingredients. That’s why the Tayloni Advanced Hand Sanitizer with Aloe is sure to be a popular seller, thanks to its soothing formula.

70% Alcohol

When you sell out of hand sanitizers, your customers may opt to make their own. The Swan 70% Isopropyl Alcohol is the perfect ingredient for homemade sanitizer and disinfectant.

Alcohol

Rubbing alcohol is a staple in every salon and barbershop. The Gabel’s 99% Alcohol is formulated with 99% isopropyl rubbing alcohol, making it the strongest and most effective solution for cleaning your tools.

Blade Cleanser

Did you know that clipper and trimmer blades can be a magnet for bacteria? That’s why it’s important to remove the hair and buildup that’s often trapped between the upper and lower cutting blades. The Oster Blade Wash is the perfect solution for disinfecting your barbering tools.

Disinfectant Spray

When cleaning your tools, you’ll want something that will kill all problematic bacteria. The Mar-V-Cide Spray Disinfectant is a concentrated hospital-grade cleanser, disinfectant and fungicide. It also includes a special rust inhibitor to help protect your expensive instruments.

OTC Beauty Magazine June 2020

COVID-19 Essentials

FACE MASKS

It goes without saying that wearing a face mask continues to be important to your professional and regular customers. You can never have enough face masks in stock. We love the 3-Layer Surgical Masks for the ultimate protection.

Nail Wipes

Whether you’re sanitizing your tools with rubbing alcohol or removing nail polish with acetone, you’ll need wipes made of a strong, lint-free material like the Graham Hands Down Nail Wipes. These durable wipes are perfect for a professional salon setting.

OTC Beauty Magazine June 2020

Antiseptic Cleaner

Fighting germs doesn’t just require commercial cleaning products. Sometimes, you have to make sure your skin remains clean, too. That’s why many estheticians and stylists may find great use out of the 55H+ Purete Antiseptic Cleaner. This lotion is not only an excellent antiseptic, but it also revitalizes the skin.

JAMAICAN BLACK CASTOR OIL

When you’re searching for a powerful and versatile hair and skin care product, look no further than Sunny Isle Jamaican Black Castor Oil jamaicanblackcastoroil.com |

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OTC Beauty Magazine June 2020

COVID-19 Essentials

Latex Gloves

You can never have enough gloves. The Brittny Latex Gloves is perfect for protecting your hands from dangerous chemicals, and COVID-19, of course. These latex gloves come in a variety of sizes in a quantity of 100 gloves.

Nitrile Gloves

Latex gloves offer the most protection against viruses, but for those who have a latex allergy, nitrile gloves are the next best bet. The Sanek Nitrile Gloves not only protect against harmful bacteria, but they work against chemicals, as well.

Vinyl Gloves

When latex isnâ&#x20AC;&#x2122;t an option and price point is a concern, vinyl gloves like the GPX3 Industrial Vinyl Gloves are a great choice. These gloves are cost-effective and great at providing a protective barrier between the skin and bacteria. 16

OTC Beauty Magazine June 2020

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OTC Beauty Magazine June 2020

How should you sell it? By Scott Zangwill

Reopening Your OTC Store Most states are slowly reopening and allowing OTCs to get back in business. But there’s a lot of anxiety surrounding the notion of going out. Some people will opt to go to big-box retailers to get all of their needs in one place and pick up whatever hair products they can find there in order to limit their trips to multiple places. But, we all know that OTCs are the best stop for all multicultural hair care and beauty needs.

How do you assure your shoppers that your OTC store is safe to visit? “These have been some of the most challenging times we have all faced lately, whether for the OTC store owner, customer, distributor or manufacturer. How and when we reopen will be crucial to keeping your past customers and retaining your store’s market share. How awful for all of us to work so many years to build up our business, just to see it drop off in no time and to no fault of our own. Now what you do now may determine how you will bounce back. When you reopen, it is essential to assure your customers that they are safe; your stores, shelves and products have been wiped and sanitized, as well as the floors and door handles. I would suggest placing several signs on the front doors and windows indicating this. Post this on your Facebook and Instagram pages, as well. Remember, your customers have been going to the big box stores for several months now. Let’s get them back! For the first couple of weeks, I would suggest offering some

amazing specials, like 10% off of $10 purchases or 20% off of $20. The big box stores do not carry wigs and many of the other things your OTC store carries. So you need to bump up your customer service, make them feel very wanted and appreciated, something the big box stores cannot offer as you can. And offer a nice gift card promotion. Everyone loves those. Finally, I would keep your customers well informed via Facebook and Instagram while you’re closed. Tell them you will be opening bigger and better than ever! Tell them you look forward to seeing them again. Remember, while most people are staying home, they are online and many are on social media. Lastly, consider decorating for your reopening and making it an event. They are still your customers. Make a difference and do what you need to do to keep them. Give them 100% as soon as they come back through your doors.”

Scott Zangwill

Merchandise Brand Specialist Inc. www.merchandisebrandspecialist.com About Merchandising Specialists, Inc. We specialize in getting your new products into the stores very quickly, as we have an excellent rapport with the store owners. Not only do we put out POP material, sales sheets, and samples, we are excellent at getting turnover orders quickly, getting the new products into the store and turning monthly detailed reports, as well! If you have input you’d like to share regarding this question, send an e-mail to editor@otcbeautymagazine.com. Your response could be featured in the July issue! 18

OTC Beauty Magazine June 2020

Knowledge to Know

What Our Beauty Supplies Should Do for COVID-19 When planning to reopen your OTC store, it’s important to do so wisely and with care. The more intentional you are with your standards of sanitization, the more comfortable your customers will feel when it’s time to reopen. King Research, the makers of Barbicide, offer some best practices for when it’s time to open your doors. Use this as a checklist to ensure your OTC is ready and prepared to offer a clean and safe environment for shoppers.

Checklist of Supplies Needed:

✓ BARBICIDE® Concentrate

BARBICIDE® Spray bottle (filled with

properly concentrated BARBICIDE®)*

✓ BARBICIDE® Wipes Clippercide® (cleans and disinfects) for clippers, trimmers and edgers

✓ King Research Hand Sanitizer ✓ Ship-Shape® Comb and Brush Cleaner ✓ Ship-Shape® Professional Appliance and Glass Cleaner ✓ Clean towels / paper towels ✓ Gloves ✓ Trash bags

Disinfection Reminders

✓ Disinfectants must be EPA-registered and labeled as bactericidal, virucidal and fungicidal. No product will be labeled for COVID-19 yet, but many will have human coronavirus efficacy either on their label or available on their websites. The EPA has approved any product that has tested as effective against human coronavirus, to make a claim for COVID-19 at this time.

✓ Disinfection only works on a clean item, so cleaning before disinfecting is always the first step. Methods to clean include soap/water, chemical cleaners (Ship-Shape®), wipes.

✓ Contact time listed on the label must be observed for disinfectants to work. The contact time refers to how long the surface must stay visibly wet with the disinfectant to inactivate or destroy all of the pathogens on the label.

✓ Disinfection is for hard, non-porous surfaces, typically things made of glass, metal and plastic or referred to as synthetic materials.

✓ Porous/soft surfaces cannot be disinfected, but can be cleaned. This would include but is not limited to items such as towels, chairs covered in a porous material and your hands/body.

OTC Beauty Magazine June 2020

Prior to Re-Opening Checklist

✓ Wipe down all soft surfaces (couches, chairs) with water and a clean towel.

✓ Remember that these soft surfaces cannot be disinfected. ✓ Clean and disinfect all hard, non-porous surfaces such as reception counter, computer keyboard, phones, door handles, light switches and point of sale equipment.

✓ Make sure to follow contact time for all surfaces. ✓ Clean and disinfect all shelving, glass and display cases; keep product containers clean and dust free.

✓ Restroom ✓ Clean and disinfect all surfaces. ✓ Replace any soft goods (toilet paper, paper towels) ✓ Consider upgrading to touchless faucets, soap and paper towel dispensers

✓ Consider adding touchless, automatic hand sanitizer dispensers ✓ Remove any products that do not belong in the restroom – nothing should be stored in a restroom To view the complete checklist, visit barbicide.com.

✓ Place signage in window to notify clients of your diligence in practicing proper infection control.

OTC Beauty Magazine June 2020

NEW!

WATCH ME WORK ÂŠ 2020 P&G 22 OTC Beauty Magazine June 2020

The Gold Series collection provides deep moisture to strengthen and protect your hair from within. Created by Black PhD scientists, Gold Series works better because itâ&#x20AC;&#x2122;s made better.

Knowledge to Know

WORK YOUR Texture A dedicated team of PhDs and scientists strived for over ten years to develop a haircare line using innovative technology and superior ingredients formulated specifically for textured hair. Inspired by their loved ones and their personal hair journeys, the bright souls behind the science of Gold Series have mined their deep knowledge and fondest mane memories to develop a unique line of products that deliver unrivaled benefits to care for, style, and maintain textured hair. Whether your customer’s hair is natural, relaxed or if Meet the ones who continue to revitalize Gold Series and they’re transitioning, the Gold highlight the versatility, and most importantly, the beauty Series Collection gives their hair of textured hair. moisture, shine and strength. For Isoken Igwekala-Nweke, PhD., her one-year-old daughter’s fascination with her “big chop” is what excites her to give specialized attention to the development of Gold Series. And for Ian Henry, he understands that his invaluable contribution to shaping positive messages about Black women’s beauty will help his young daughter navigate into the world confidently. Through rigorous testing and years of research, these brilliant minds have found that from the corner suite to the astronaut’s seat, you need your haircare to not only work for you but also make your proudest moments that much better.

“

My fondest memory of my personal hair journey was when my 1-year old daughter was beaming after my most recent ‘big chop,’ running her hands through my hair and excited that we have the same hairstyle. Isoken Igwekala-Nweke, Gold Series Senior Scientist, PhD.

”

What’s New In addition to customer favorites like the Hydrating Butter-Crème, Intense Hydrating Oil, and Leave-On Detangling Milk, Gold Series has introduced a new Maintenance Collection that will continue to satisfy your customer’s unique hair needs and make their hair easy to maintain. Also, Gold Series has been refreshed with a beautiful new look, guaranteed to turn heads. Check it out below!

“

As the father of a young daughter, I’ve become acutely aware of what the world tells her about herself. Her hair and how she feels about it has a huge impact on her self-confidence. Contributing to the development of Gold Series, for me, means making her Hair Journey a little bit easier, so she can face the world more confidently while loving her hair. Ian Henry, Gold Series Scientist, PhD. and R&D Manager

”

FULL PRODUCT LINEUP NEW ITEMS INCLUDE: Gold Series Curl Awakening Spray 1.

Gold Series Triple Care Braid Cream

Gold Series Instant Nourishing Spray

Gold Series Split Ends Treatment

OTC Beauty Magazine June 2020

Business Tips By Kate Zabriskie

A Change Will Do You Good:

Steps to Lead Your Team Through Uncertain Times If there is one thing

directly from you. As such, it is important that you have a solid action plan

about

in place to deal with just such a scenario.

business

that

doesn’t change, it’s that business will always change! Be it through the advent of new technology, loss of a key employee, new

Below are nine tips to help you when leading your team through uncertain times:

laws that govern the way your industry does business, or even a takeover by another company. No matter what the change may be, the last thing your team wants to hear from you is …

1. Know that the path to the eventual goal is not always a linear one. As a team is dealing with change in the workplace, it is not as simple as announcing it, adapting to it, and moving toward goals. Employees and

“Ok, now what do we do?”

even leaders may have changing feelings about the process and that is normal. Recognizing and addressing these concerns as they arise is a healthy way to deal with them and is expected in a situation that may feel

An effective leader will need to lead their team through any change that

full ofturmoil or even traumatic at times.

should occur and do so with confidence to inspire others to be confident as well. The transition should be as smooth as possible and be done so in a way that looks as if the change were already expected.

2. Identify key leaders and stakeholders early in the process. As the process of change begins it is important to identify those in your team

Employees and contractors may feel unsure and fearful about any new direction a business may be taking or change they are forced to deal with; so as their leader, their cues as to how to act and how to feel will come 24

OTC Beauty Magazine June 2020

who represent true leadership qualities. They can be seen as stakeholders in the process and support you in your efforts to lead the team through the change and onto greater success. These individuals will be crucial in

helping to instill confidence and keep the team moving together toward

speculate. This can lead to confusion, worry, and employees looking

the stated goals.

elsewhere for employment. The best plan of action is to be upfront and communicate with your team any information you have as you get it.

3. Construct a solid plan.

Simply knowing what is going on will instill confidence and quell fears, even if the information is not all that good to begin with.

Even small changes need a plan. That plan should address changes in processes, products, and expectations of the people involved. If a change is drastic, you might have to construct an entirely new business plan.

6. Don’t discount the past.

Creating a plan and sharing it with your team will go a long way toward

Oftentimes, new changes mean discarding the old ways of doing things,

giving them a feeling of stability as they move together in this new business

and projects once seen as vital are “kicked to the curb” so to speak. This can

environment.

leave those team members who worked on such projects feeling slighted and that their contributions were worthless. An effective team leader will

4. Identify goals clearly.

highlight such projects and give credence to past accomplishments as jobs well done, while at the same time leading the team into the new direction.

Failing to communicate clearly defined goals is one of the worst errors people can make when leading change. If employees don’t have a firm sense of what they are moving toward, they may end up just … moving.

7. Don’t hide the challenges.

Clearly define objectives and how you will support your team in meeting

There will be times when even an effectively created plan will hit a stumbling

them. Your key stakeholders as identified above will play a vital role here

block, or even come to a screeching halt. Don’t hide challenges when they

as they lead by example in making decisions and actions that

occur; instead, share them with your team. They may have valuable input

support accomplishing these goals.

and will feel more invested in helping to overcome any obstacles as you bring them into the discussion.

5. Continually define and redefine the change as necessary.

8. Carefully listen to all concerns.

During a time of uncertainly, rumors

One issue that many leaders fail at is truly listening to their

abound. When your team doesn’t

team. They may take a “this is the way it is now, so deal

know some aspect concerning the

with it” approach and this can do much to lower morale

change at hand, they will begin to

and make team members feel defeated in an already scary

OTC Beauty Magazine June 2020

situation. Instead, make yourself available to your team and listen to

how and when they will be reviewed and what criteria will be a factor as

them. Sometimes, simply venting about the changing environment will do

well. This will allow them to focus on their own objectives and give them

wonders to help someone deal with what is going on. And other times,

a sense of confidence as they move through the changing environment.

their insight could be invaluable in helping you do your job as well. Change can be scary, full of surprises, and extremely challenging at times.

9. Clearly state new or adjusted performance objectives.

But, if you have a plan of action, communicate effectively with your team,

Of all the things that will affect the changing workplace environment,

and move towards new objectives with confidence and a team that is

uncertainty among team members can be the greatest obstacle to

committed as well, you can survive and even thrive in the new adjusted

overcome. One way to combat that early on is to clearly state any changes in

business environment.

performance objectives and reviews. Employees will want to know exactly

Meet Kate Zabriskie

Kate Zabriskie is the president of Business Training Works, Inc., a Maryland-based talent development firm. She and her team help businesses establish customer service strategies and train their people to live up to whatâ&#x20AC;&#x2122;s promised. For more information, visit www.businesstrainingworks.com.

OTC Beauty Magazine June 2020

Business Tips By Shelley Armato

Top 5

The Business Strategies Leaders Must Adopt During COVID-19 Entrepreneurs, business owners, and company leaders in every industry

you’re feeling stressed and overwhelmed. Now more than ever you need

are living in a state of overwhelm right now. The rules of business have

to commit to your goals and squash any fears that may be holding you or

changed seemingly overnight, and many are struggling to adapt to the new

your company back.

normal of our current reality. The following 5 strategies will help you persevere through any challenge, The number of decisions business owners and leaders need to make daily

stay on track with your dreams, and emerge from the crisis victoriously.

is staggering. How do we communicate with customers? What do we do about projects put on hold? How do we keep our employees safe? What kind of infrastructure do we need to support our remote workers? And of

1. Be tenacious

course, the biggest decision of all, what steps must we take to ensure our

As an entrepreneur, business owner, or company leader, you likely made

business survives this crisis?

the decision to be tenacious long ago. After all, if you hadn’t, you wouldn’t be in the position you are today. Now is the time to double down on that

Being a business owner or company leader requires you to be nimble and ready to react at a moment’s notice. But that doesn’t negate the fact that 28

OTC Beauty Magazine June 2020

commitment, not back away from it. Times of crisis demand boldness, innovation, and tenacity like no other. If you feel your tenacity wavering, pick a mantra that is powerful and motivating for you and have it play on

a loop in your mind. Some common mantras leaders use to build their

and see” stance is dangerous. You need to keep your business profitable

tenacity are “never give up,” “tough times don’t last; tough people do,” and

during the crisis, so you may need to reinvent or reposition your message

“persistence breaks down resistance.” Pick a phrase that works for you and

and your offerings. The key is to find the pain your clients are having

use it as your guide.

right now (which may be very different from the pain they were trying to address a mere 3 months ago), and then deliver solutions to meet their

2. Look to your past challenges and how you overcame them

current needs. Realize that repositioning your offering often requires only a slight pivot, not a 180-degree change. Look at some examples currently

We’ve all had to overcome challenges in the past. Whether it was a business

occurring in communities across the country: restaurants offering grocery

failure, a job loss, the death of a loved one, or anything else, no one’s life

delivery services, distilleries making hand sanitizer, apparel and shoe

is without obstacles. And, believe it or not, that’s a good thing, because by

makers adding face masks to their product line, etc. You already know how

living and working through those setbacks, you learned some important

to reposition—you did it when you started your business or leadership

and useful skills. Even though the current global challenge facing us may

position. Simply put that skill to work again now.

seem different than anything anyone has experienced in the past, the fact is that the skills you have honed over the years during other challenges are the same skills that will get you through the current crisis. Just as a skilled

5. Protect your company’s culture

cyclist picks themselves up after a wipeout and can ride again, so can you if

In order for your business to survive and thrive during a crisis, you need

you focus on the skills you already have.

to nurture and protect the company culture you’ve worked so hard to create. This requires you to model strength for your employees, and to

3. Get comfortable being uncomfortable

communicate honestly and often with them. The goal is to keep fear at a minimum and to make your employees feel safe. Let them know that

During times of crisis, you will need to try new things—maybe even things

they are doing a fabulous job during all the changes. Listen to their ideas.

you never imagined you’d do. Often, that means being uncomfortable.

Ensure they feel part of the team and valued. Above all else, make sure they

For example, many business owners are now doing live videos on social

know—both by your words and your actions—that you are going to lead

media to stay in front of customers and prospects. While they may be

them through the storm.

very comfortable giving scripted messages to the camera, talking off the cuff, in a casual setting (such as their home), is very different. During any crisis, “business as usual” isn’t enough. Therefore, think about what new,

Embrace the Challenge

uncomfortable things you can do to keep your company top-of-mind for

They say that necessity is the mother of invention. And it’s true! In fact,

your customers.

often the best innovations come during times of crisis. The key is for you to assess the situation, determine where your business can add value, and

4. Reinvent your message If your sales have dropped or projects have been put on hold, taking a “wait

then take action using the strategies outlined here. When you do, you’ll find that your company can weather any obstacle and emerge as the marketplace leader.

Meet Shelley Armato

Shelley Armato is CEO at MySmartPlans, a provider of best-in-class SaaS construction technology that eliminates risk, creates transparency and protects the budget. She provides professional construction services to some of the most prestigious business owners in the healthcare, scholastic, government, and other commercial market sectors. Contact her at www.mysmartplans.com.

OTC Beauty Magazine June 2020

Business Tips By Ami Kassar

Securing Funding For Your Small Business Busting the 3 Biggest Myths about the Small Business Administration Given that politics are always a hot topic, you’ve likely heard plenty from

One benefit for you, the borrower, is that the loan terms tend to be longer

both political parties about how government at all levels simply doesn’t

(up to 10 years) and require smaller monthly repayments because of good

work. That’s not a new complaint, and just about everyone can share a story

interest rates.

about some government nightmare they’ve endured. But there’s a federal agency that bucks the trend: The Small Business Administration. The SBA enjoys broad support from all corners of the political spectrum—and deservedly so. That’s because the SBA, which dates to 1953, fulfills its mandate of helping small businesses. Don’t believe me? Google it. Sure, you’ll find scattered complaints, but the SBA generally gets strong reviews. That said, the SBA doesn’t always get the credit it deserves and there’s a lot of misinformation going around as well, especially among entrepreneurs who are missing out on strong financing possibilities. Let’s talk about three of the biggest myths surrounding the SBA.

The SBA is only for mom-and-pop shops Mom-and-pop shops are definitely among the kinds of businesses the SBA is looking to help, but they can also work with much larger businesses. Through its flagship 7(a) program, SBA-backed loans can be as large as $5 million for needs such as working capital. And through its lesser-known 504(b) program, as much as $12.8 million can be obtained for businesses seeking to buy real estate or major equipment. A $5 million loan, not to mention a $12.8 million loan, is way above what a mom-and-shop needs. While there’s no one-size-fits-all template for a typical SBA loan customer,

The SBA lends money

most are businesses that are going to have anywhere between $50,000 and

Although the SBA can directly lend money in cases of disaster, that’s not

are likely to be cash flow positive and are profitable.

its main role when it comes to lending. Instead, it serves as a government guarantee program for banks and nonbanks.

$5 million in annual revenues and up to 40 employees. Those businesses

Of course, if mom and pop need a loan, small amounts are available, too. There are no minimum guaranty amounts for any SBA loan program.

That means it essentially serves as a backup to lenders who might otherwise not be interested in making loans to smaller and/or unproven businesses— it offers guarantees up to 85% for loans up to $150,000 and 75% for loans bigger than that. Because lenders are less likely to endure the full brunt of defaults, they’re more likely to make loans to unproven businesses. The SBA does set requirements and application process details. Applications

My banker didn’t tell me about SBA-backed loans or said I’m not qualified, so I’m out. Not to fear: You’re most likely not “out.”

will require personal background information, a business plan, personal

There are about 2,200 banks and nonbank lenders through the United

and business credit reports, income tax returns, bank statements, and

States who write SBA-backed loans. Each one uses the program differently

a resume, among other things. It’s also possible personal or business

and requires varying qualifications.

collateral is required.

OTC Beauty Magazine June 2020

Thus, even if one lender rejects you, it doesn’t mean that all will. It’s always

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OTC Beauty Magazine June 2020

worth trying another lender (or two or three) if you get rejected—advice

And large banks often aren’t interested in making small loans, which can be

that applies when seeking non-SBA loans as well. If you go to a doctor and

less profitable and more risky than larger loans. So, if you get rejected for an

don’t like what he/she says, you may try another physician, so why not do

SBA loan by a large bank, try a smaller bank, which may well specialize in

the same here?

the program and have lenders well-versed in the process.

In addition, there may be other reasons why your initial lenders may not

Hopefully, I’ve cleared up misconceptions about the SBA and its lending

tell you about SBA loans.

programs. These programs work, as many business owners will attest, and

Perhaps they’re ignorant about the program. Or maybe their employer doesn’t give them incentives that make them want to push SBA loans; remember, your banker is trying to make a living, too, and might push you

there’s little to no downside in at least considering an SBA loan the next time you need funding. Its website, sba.gov, is helpful as well, providing further information in an easy-to use format.

toward more profitable options for his/her own pockets. It might even be something as simple as your banker is lazy: Lining up an SBA loan usually does require more documentation than a regular loan.

Meet Ami Kassar

Ami Kassar is the founder and chief executive officer of Multifunding LLC, speaker, and author of The Growth Dilemma. Heavily involved in business finance for two decades, Ami has advised the White House, The Treasury Department and The Federal Reserve Bank on the state of the financing markets. A nationally-recognized expert on business capital, Ami Kassar has helped over 1,000 entrepreneurs raise over $400 million of debt for their businesses. For more information on Ami Kassar, please visit www.AmiKassar.com.

OTC Beauty Magazine June 2020

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OTC Beauty Magazine June 2020

Urban Call Briefs by Lafayette Jones

Ladosha Wright

Educator, Author and Speaker Policy Advocate

Paula McCoy

Community Developer & Retail Entrepreneur

Ladosha Wright

Educator, Author and Speaker Policy Advocate Ladosha Wright is a salon owner and cosmetologist specializing in trichology - the science of scalp and hair. She uses this science to empower people who have had experiences with hair shaming, hair discrimination and frustration with their textured hair to understand it and care for it.

Educator, Author and Speaker Policy Advocate

Wright’s unique approach to cosmetology is undoubtedly enhanced by her 14 years of experience as an outreach worker and her recent works as a self-published author of two self-published books; Curly Hair Adventures and What They Don’t Tell You at the Hair Salon. She aims to provide education and training to those frustrated with textured hair. Her expertise in hair color application and education was influenced by her time working with the legendary and pioneering hairstylist, Ms. Olive Benson. Currently, she is a leading Framesi certified master colorist. She is sought after for her meticulous color application, corrective formulas and intricate foil placement. She brings her expertise to “textured” hair individuals around the world. Teaching them “what they don’t tell you at the hair salon” about home hair care. She is a regular on local television and radio. She has also been featured in local newspapers and magazines. She has provided hairstyling and makeup services on local television sets, local theaters and worked collaboratively with filmmakers, photographers, colleges and universities fashion programs. In 2019, she partnered with Fatou Saine Gaye, founder of the Gaye Njorro Skills Academy in Banjul, Gambia (Western Africa) to write the country’s first cosmetology curriculum. The curriculum is also used in Senegal. Wright has her own line of hair care products and has developed a hairstyling system that caters to all hair textures. In her spare time, she donates her time between libraries here and her library, The Wright

Kim Davies Smith

Customer Service and Sales Expert

Wheatley Swaynze Exum Gospel Minister & Radio Personality

Library, in Banjul, Gambia in partnership with the Cleveland Public Library promoting literacy and business development to the cosmetology students attending the Gaye Njorro Skills Academy. She is also a member of the Beauty and Barber Empowerment Center (bbec.wildapricot.org).

Paula McCoy

Community Developer & Retail Entreprenuer McCoy’s philosophy is “look at life through the wind-shield, not the rear view mirror.” Paula McCoy has spent a large part of her career as a personal and professional trainer, program and community developer. She has Paula McCoy over 30 years of experience training Community Developer & Retail groups, developing programs, Entrepreneur engaging community and leading five local and state nonprofit organizations. Locally, McCoy is known for her work in Asset-based Community Development. As a native of Winston-Salem, McCoy attended the public schools and graduated from Carver High School. She received her undergraduate and postgraduate degrees from North Carolina A & T State University, earning a Bachelor of Arts Degree in English Education and a Master’s of Arts Degree in Education Administration and Supervision. McCoy successfully completed coursework in Duke University’s Certificate Program in Nonprofit Management and earned a second master’s degree in Social Work (MSW) with a concentration in community development at Case Western Reserve University in Cleveland, Ohio on May 15, 2005. McCoy is also a certified life coach through the International Coaches Federation (ICF). McCoy served over five years as the Executive Director of Neighbor’s for Better Neighborhoods (NBN). NBN is a neighborhood support

The preceding article is the property of SMSi – Urban Call Marketing, Inc. - and may not be reproduced without written permission from the author. OTC Beauty Magazine June 2020

Urban Call Briefs by Lafayette Jones

organization whose mission is to connect people, strengthen voices, and leverage resources with a vision of safe, just and self-determined neighborhoods. Through an asset-based community development model, NBN seeks sustainable solutions for neighborhood revitalization. McCoy is also an entrepreneur, having opened a fresh produce market in a food desert, The Village Produce and Country Store, in her neighborhood of Ogburn Station in Winston-Salem. The market carries lines of Hemp essential oils and lotions and is adjacent to her cosmetologist daughter Yasmine Crowell’s Essence of Beauty Studio. The salon offers beauty and barber services. She also operates McCoy Enterprises, a consultant and coaching firm focused on in organizational and community development. For more than four years, McCoy served as Operations Manager for Guiding Institute for Developmental Education (GIDE), a nonprofit dedicated to serving youth and children in an afterschool program and empowering their parents to be active in their children’s education. McCoy served in the role as the President for the NC Minority Support Center (NCMSC) and CEO of Generations Community Credit Union (GCCU), a North Carolina based conglomerate of minority-owned historical credit unions in Durham, NC. The NCMSC was a statewide advocate that partnered with Community Development Credit Unions (CDCUs), providing technical assistance, grants and loans to help them build generational wealth and create opportunities for individuals, families and communities. The Support Center’s name was recently changed to Carolina Small Business Fund. Prior to this, McCoy was the Program Director for the Local Initiatives Support Corporation in W-S and worked closely with a local advisory committee of funders and Community Development Corporation’s (CDCs) to implement strategies designed to strengthen CDCs and the communities they serve. She was responsible for raising over $2 million in philanthropy to fund LISC operations and grants to CDCs over a threeyear period. McCoy was employed in various roles at LISC for seven years. McCoy was also the Executive Director of Northwest Child Development Council from 1994 to 2000. Northwest, a 30+-year organization, managed 13 childcare centers in five counties in North Carolina. McCoy serves her community and has been active on numerous boards. She has been active in local politics and has served in leadership capacities in her local party.

Kim Davies Smith

Customer Service and Sales Expert

Customer Service, Sales Expert Kim Davies Smith is a customer service, sales and marketing expert with over 25 years of experience serving companies such as General Motors, IBM and Smart Care Solutions formally Ecolab. Smith is skilled at building relationships and securing new business while delivering excellent customer service. She has a positive attitude and a passion for delivering solutions to complex customer problems.

OTC Beauty Magazine June 2020

Over the years, she has demonstrated her effective management skills of leading by example and teamwork to drive successful business results. Throughout her journey, there has always been changes and ups and downs as she found opportunities to continue to learn and grow in other careers such as real estate sales, restaurant ownership, and apparel sales. Starting early in Smith’s life, she has always paid attention to beauty and fashion, often imaging what it would be like to assist others in making their clothing selections. As an apparel sales associate at EnVogue Boutique she was able to explore and develop her abilities to understand the science of style in fashion and colors. Soon becoming a fashion advisor for her clientele, always trusting her judgment to find the perfect clothing selections in color and style that enhanced their individual beauty. Smith realized that by changing the clothing on a mannequin it could influence the way a person feels about fashion. She also believes that when you look good, you feel good, and “if you feel good, you do good”. Smith resides in Carmel, Indiana - an Indianapolis suburb. She volunteers her time and talents to support Indiana Black Expo, Circle City Classic, Habitat of America, and seminars to promote home ownership in her community. At a young age, she travelled abroad to countries in East Africa such as Kenya, Tanzania, and Uganda that have enhanced her horizon. Smith received her BA degree at Michigan States University from the school of Urban Development with aspirations to help urban areas to achieve economic growth and wealth. She gained an Associate degree in Electronic from Career Development Institute to develop her technical skills. Smith is also a graduate of IBM’s management development school and has received multiple awards for providing excellent customer service. Smith has participated on company committees to ensure team voices are heard and action is taken to help shape a productive work environment. Smith is also a member of Every.Black and serves as the Benefits Specialist assisting new members to understand and take advantage member services. Every.Black is a company that assists entrepreneurs to create wealth by leveraging technology and utilizing a strategy of global networking.

Wheatley Swaynze Exum

Gospel Minister & Radio Personality Born in North Carolina, but raised in Dorchester, Massachusetts, Wheatley Swaynze Exum was exposed to many opportunities. Exum was nominated as a Black Teen of Massachusetts and attended the historical Elma Lewis School of Fine Arts. Exum continued her education at Northeast School and began her Wheatley Swaynze Exum Broadcasting career in communications in 1986 Gospel Minister & Radio Personality working as a PBX (Public Broadcast Exchange) supervisor. In 1990, God blessed Exum with a baby girl, Antonia. Her family came home to North Carolina in 1995. She then worked as a receptionist at a law firm, received her paralegal degree and was promoted to a paralegal position. Exum’s endeavors as a paralegal for 22 years helped build the Law Offices of John T. Orcutt along with many others. Exum joined New Bethel Christian Church in 2011 where she was called into the ministry. She has been preaching the Gospel and praising His

name ever since. Jeremiah 29:11 “For I know the plans I have for you,” declares the Lord, “plans to prosper you and not to harm you, plans to give you hope and a future” is her favorite scripture. She had a vision to create the Swaynze School of Excellence to provide enrichment training for children ages 8 to 15 to enhance their self-esteem, wisdom, knowledge, and God given talents. The location for the school was sponsored by Shabawana Parker, the owner of Naveah Designs salon where you can also get your makeup done, a haircut or even a relaxing massage. In 2017, Exum took on a radio personality named “Sweetly”, where she is the co-host of the Restaurant Magic podcast with Nevada York known as “The Hotness.” They highlight restaurant owners, caterers, food

trucks, culinary artists, and delicious foods throughout North America. The show can be heard on iTunes, Google Play, YouTube and The Every. Black Podcast Network. The Restaurant Magic hosts are working on a TV show and started a food blog, critiquing different foods and restaurants. Exum works as an actress in commercials, instructional videos, movies, and photo shoots, too. She is also a member of Every.Black, a company that assists entrepreneurs to create wealth by leveraging technology and utilizing a strategy of global networking. Contact the Swayzne School of Excellence at: https://www.facebook.com/swayzneschool/ and www. thehotnessandsweetly.blogspot.com.

Each month, Urban Call Briefs covers subjects that provide readers of OTC Beauty Magazine with information on multicultural consumers, Hispanics and African Americans, who are the fastest growing consumer segments in the U.S. The mission of this column is to build a bridge of communications and information between manufacturers and retailers and the ethnic consumers they wish to serve better. The column offers resources covering marketing, retail merchandising, consumer research, purchase behavior, fashion and beauty trends, industry events and people, trade association news, new product launches and a potpourri of information designed to help the readers make intelligent decisions about the customers they serve. Urban Call is a registered trademark of Segmented Marketing Services, Inc. (SMSi). For more information, call 336-759-7477 or visit www.segmentedmarketing.com. The preceding Have article is5.5x4.25 the propertyAd.pdf of SMSi – Urban Call Marketing,8:04 Inc. and ShinenJam_Must 1 3/31/20 PM may not be reproduced without written permission from the author.

CMY

/shinenjam Shine 'n Jam® logo is a registered trademark of Ampro Industries, Inc. 2020

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Feature

Take the Purest Hygiene Pledge In light of these challenging times, one company sought to help beauty supply stores in Georgia reopen safely. But that effort turned into something much bigger.

Strength of Nature - the makers of African Pride, Dr. Miracle’s, Just For Me and Motions – has created the Purest Hygiene Pledge, a movement that will help people safely navigate through public spaces and reduce

The Purest Hygiene Pledge follows three simple tenants:

the spread of germs. “I’ve been in the health and beauty business for over 40 years, and I never imagined that there would be a day when independently owned and operated

AVOID touching objects in public spaces.

SANITIZE - If you must touch objects, sanitize BEFORE and AFTER

beauty salons, barbers, nail and retail partners

contact. Sanitizing before stops the spread of germs to the object, and

would have to close,” Mario de la Guardia, the

sanitizing after stops germs from coming back onto your hands and

movement’s originator and the founder and

subsequently, your phone, keys, wallet, purse, etc.

chair of Strength of Nature said. “That’s why I came up with a simple set of hygiene rules to help people of all walks of life to reduce the spread of germs in public spaces,” de la Guardia said.

OTC Beauty Magazine June 2020

CLEAN your hands and nails before touching your eyes, nose, and mouth.

de la Guardia notes that it’s important to use hand sanitizers that have

diverse group of 100 people from all walks of life who will take the pledge,

the CDC’s minimum required alcohol content and that the sanitizer use

and, in turn, choose their charity of choice to receive a donation of 100

adheres to CDC guidelines. The Purest Hygiene hand sanitizer is most

bottles of Purest Hygiene hand sanitizer, according to de la Guardia.

certainly a great choice and is available to OTC stores through Jinny Beauty Supply. When using a sanitizer, people should also remember to rub their

The initiative and charitable contributions will continue across the nation

hands together until the sanitizer completely dries and disappears.

These are the steps that de la Guardia hopes everyone will take to protect themselves and their loved ones during these unprecedented times.

over the next few months. And while the pledge and rules will not eliminate

“

the risk of disease, today could be the day that Americans join together in

Take the Purest Hygiene Pledge Visit puresthygiene.com or follow the program at #PledgePurest

Launching a Movement Headquartered in Savannah, Georgia, Strength of Nature has been able to launch the “I Pledge Purest Hygiene” movement in one of the hardesthit states in the nation. The company kicked off this effort by selecting a

”

unity to help one another reduce the spread of germs in public spaces.

“Implementing these three simple Purest Hygiene rules can be a solution to take the proper precautions to safeguard yourself, family, neighbors,

caregivers and consumers, essentially reducing the spread of germs in public spaces,” de la Guardia added. “Let’s all be socially responsible and join in unity with one another.”

OTC Beauty Magazine June 2020

EYELASHES A full range of gorgeous, 100% human hair lashes that are quick and easy to apply.

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Top FIVE

Tool Cleaners Whether you’re cleaning your trimmers or disinfecting your nail clippers, cleaning between clients is a must for all beauty and barbering professionals. With there being so many products to choose from in this category, it can be easy to be unsure of what to order next. Take your cues from the hot sellers list at Jinny Beauty Supply. The products that are re-ordered time and time again are usually an indication of efficacy and success. Here are our Top 5 Tool Cleaners.

Babyliss Pro All In One Clipper Spray FXDS15

There’s nothing like a product that does it all.

That’s why professionals love the Babyliss Pro

All In One Clipper Spray. It disinfects, lubricates,

cools, cleans and prevents rust. Not bad for one spray.

Highlights

• • •

OTC Beauty Magazine June 2020

Formulated to kill bacteria, fungi and viruses Reduces friction and prolongs the life of the cutting blade

Adds a protective coating to prevent rust

Andis Blade Care Plus AN12570

This 7-in-1 formula helps wash away hair and buildup on lubricant, cleaner and rust preventative in just seconds.

Ship Shape Professional Surface & Appliance Cleaner KG33214

wipe off the excess with a clean cloth.

this professional surface cleaner, specially formulated to

the clipper blades. It also works as a coolant, deodorizer,

Simply dip your blade in the solution for 10 seconds, then

Make sure your salon is cleaned and disinfected with

remove hair spray from salon surfaces and appliances like flat irons.

Mar-V-Cide Clipper Ease Spray SNMVCCE Clean your clipper blades with

this popular spray that disinfects, cools and lubricates. It also

washes away hair, dandruff and dust particles.

5 Oster

5-in-1

OS76300107

Spray

With one quick spray, you

can cool, lubricate, disinfect, prevent rust and cool your

blades. Such a power cleaner is perfect for working as a virucide, bacteriacide and fungicide.

OTC Beauty Magazine June 2020

Beauty Ambassador

Styling Tools

By Sara Rueda

Great Hair Means Great Hair Care

It’s an exciting time for hair! There are countless options and avenues to

Powerful and lightweight, the Infusium 23 PRO treatment doesn’t weigh

explore. But they all have one thing in common. Whether you’re working

hair down, and can be used after chemical processing treatments or even

with or flaunting natural hair, wigs, or extensions, it’s important to take

daily to help protect and add extra shine.

protective steps to maintain consistent results. Get to know your locks and the products best suited for the style, and it’ll be easy to make that

The difference between a good day or a bad depends on curls. A great

glow last.

way to get curl perfection are steam rollers, like the Caruso Ionic®

Molecular® Steam Setter. These rollers utilize steam to set luxurious Deep conditioning treatments are a staple in hair care routines. A great

bends full of volume and shine. Added moisture is always great, especially

way to aid these processes are to

when we’re talking benefits like

pair them with moderate heat.

maximizing shine and softening on

The Gold ‘N Hot® Professional

top of gorgeous results.

Ionic Soft Bonnet Hair Dryer helps stimulate conditioners, leaving

And as always, keep in mind all

hair soft, manageable, and full of

hair is different (whether it’s natural

shine. Designed with four heat-

or synthetic) and will respond

settings, this dryer is the answer

individually. When working with

for treatments, setting rollers, and

synthetic or human hair extensions

all-around styling versatility. Hands-

or wigs, make sure to verify the usage

free and one-size fits all cap, relax

and care information for best results.

and let the cap do the work. Gold ‘N Hot aims to support stylists And then there are the days where a deep conditioning just doesn’t fit the

and hair enthusiasts with professional products for every step of their

schedule. Infusium 23 PRO Original Leave-In Treatment works

process. We provide a wide variety of quality styling tools to help you

to penetrate strands with a Pro-Vitamin B5 formula that creates healthy-

achieve the most gorgeous results and ever-changing trends. Follow

looking hair while helping to protect against breakage. This treatment

Gold ‘N Hot on Facebook and Instagram @goldnhotelite.

makes detangling easy, improving manageability for better styling.

Meet Sara Rueda

Sara Rueda is the Content Marketing Manager in the Digital Marketing Department of the Beauty Division of Helen of Troy. Throughout her career she has pursued her passions in the marketing, writing and creative industries and devotes particular dedication to helping empower individuals to be their true selves and be their own kind of beautiful.

OTC Beauty Magazine June 2020

3/8â&#x20AC;? Professional Ceramic Straightener Ideal solution for micro-straightening

www.GoldNHotHair.com /goldnhotelite ph. 888.738.1212

OTC Beauty Magazine June 2020

CLIPPER TIPS

Sponsored by Andis Co.

TOP 6 GROOMING TIPS FOR AT-HOME GROOMERS by Kenny Duncan

CURLY, WAVY, OR SILKY STRAIGHT STYLES

1. Keep your tools maintained. After brushing away any debris and hair from your blades, thoroughly spray with Cool Care Plus to clean & disinfect, then wipe off excess with a towel. Place three drops of Andis oil across the teeth of the blade and one drop at each back rail, turn on to evenly coat, then turn off and wipe off residue with a towel. 2. Choose the right tool for the job. Clippers such as the Speedmaster, Supra Li 5, Envy Li or Master Cordless should be used when a large amount of hair needs to be removed. For detail work, outlining and designs, the best trimmer options are the corded or cordless T-Outliner, Slimline Pro Li and the Styliner II. For dry shaving, use either the ProFoil or ProFoil Plus Shaver. 3. Trust the attachment combs to do the job. Attachment combs are designed to be attached to clippers to aid in cutting hair down to precise lengths. Leave freehand clipping to the professionals. 4. Find the flow and go with it. Hair grows in patterns referred to as growth streams. Comb through hair before clipping to find the direction of the growth stream, then follow the flow with the clipper to remove small amounts of hair. 5. Longer hair hides mistakes, shorter hair eliminates retakes. Take small steps to get to the desired length and cut off length in stages. You can always take more length off, but you can’t put it back on.

GTC for Textured Styles

6. Prevent dipping while clipping. Clipping off too much hair in one section is called dipping. To prevent this, use a c-stroke motion when clipping – at the end of a pass with the clipper, gently flick your clipper up and out back towards yourself. This motion especially helps when fading. Kenny Duncan is a nationally known barber, stylist and educator, as well as co-owner of a 12-chair salon— Main Attraction Unisex Salon— based in Philadelphia. He is the barber for several Grammy Awardwinning artists and has toured the world as the barber for the Lady Gaga production team. Kenny’s styling work has also appeared in films such as “Fantastic Four” and “Creed” starring Michael B. Jordan. He is currently the Lead Educator for Andis Company. 48

OTC Beauty Magazine June 2020

4-Step Natural Smoothing System Ginger. Turnip, & Carrot Root Oil

OTC Beauty Magazine June 2020

THERAPY TRENDS The Post-Pandemic OTC Experience By Elayne McClaine

The Coronavirus, or COVID-19, Pandemic created a positive and negative impact on retailing, especially OTC retailing. While many consumers would consider OTC products to be considered essential, the loss of the ability to shop has created a new reality. Firstly, when bestselling brands, or a favorite hair color shade, are not available, brand switching may be a less than satisfying option. Secondly, when safety is a chief concern, social distancing, curbside pickup and prepaid options are all viable solutions. Each option requires exceptional customer service. OTCs must arise to several new realities. During the crisis, consumers relied on online shopping for many essential and non-essential items. They could surf around the world for specific hair color shades, cosmetic products or synthetic hair accessories. As the country returns to their favorite pastime of shopping, we should be reminded that many have become very adept at online shopping. Once they tried it out during the crisis, they may expect the perks to being available in their OTCs. Retailers must resort to a Phygital mode of retailing: a strategy where the physical retail shopping experience meets the digital shopping experience. Where a consumer can safely shop online and then BOPIS! (Buy Online and then Pick Up in Store) Why not? They did it for food, drugs and sanitizers. Younger consumers were already there. While safely at home, consumers received optimal customer service. With just a click, their computer recommended companion products, promotional bundles and valuable savings. The crisis of a favorite item being out-of-stock resulted in new brands and brand switching. The experience also delivered on time. The future of the OTC retailer will depend heavily on improved staffing, versatile stock and overstock strategies and convenience. Those same Phygital strategies will build a bridge between the benefits of the online and offline world. PostPandemic innovation will lead to a unique OTC experience.

Elayne McClaine has identified and developed emerging domestic and global trends in hair care, skincare and other consumer categories for such firms as Chesebrough-Pondâ&#x20AC;&#x2122;s, Revlon and Pharmacia (div. of Pfizer). Her expertise in therapeutic treatments for hair, skin and scalp led to the creation of the Womenâ&#x20AC;&#x2122;s Institute for Fine and Thinning Hair, sponsored by Rogaine. McClaine has been acknowledged by the American Academy of Dermatologists for marketing and promotional excellence. ESME Market Specialists, LLC consults with firms that require expertise in strategy development, multicultural marketing and account planning. For more information, visit www.esmemarketspecialists.com. 50

OTC Beauty Magazine June 2020

JBS Beauty Club has all your accessory needs with necklaces, earrings, scarves, sunglasses,

etc. Stock your store with only the best from JBS. As part of the largest beauty supply distributor, you can always buy items by the piece and at great prices. For more information, call 800361-0786 or visit them at 4300 Northeast Expressway, Doraville, GA.

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OTC Beauty Magazine June 2020

Industry News

Wahl Professional Announces Addition of Byrd Mena as Creative Consultant Sterling, IL (April 27, 2020) –Wahl Professional has recently

added Byrd Mena (@byrdmena) to its team as the company’s creative consultant. The online brand promoter will work with the company to implement a number of new initiatives that are focused on bringing high-quality education to barbers and stylists. Mena is no stranger to the professional hair industry, as he began his career as a licensed barber and cosmetologist. He cut hair in his home state of Connecticut, before changing his vision to helping barbers and stylists develop their brands, creating and promoting their online presence, and bringing the barber and stylists communities together around a shared passion for all things hair and professional education. Byrd’s desire to try new things, his social media promotional knowledge, and his experience in hosting hair shows all over the world are just a few of the reasons that Lisa Finucane, Wahl Professional’s US Director of Education, knew she wanted him on the Wahl team. “Byrd really is a rock star. He’s incredibly creative and forwardthinking. He understands the importance of quality education and he respects the legacy of the Wahl Clipper. With his help, we are on the right trajectory to keep the Wahl tradition alive while moving the brand forward in leaps and bounds,” said Finucane. Mena’s first project with Wahl Professional has been to bring the company’s Disruptour to fruition. The tour kicked off its first dates earlier this year with the goal of bringing barbers and stylists quality clipper education, as well as teaching them how to build their own brands and businesses. While traveling is on hold, the group is providing online education on their personal social media accounts. To stay connected and see when the educators are going live on their social media accounts click here for announcements. 52

OTC Beauty Magazine June 2020

“It means so much to me to be a part of the Wahl brand and its legacy that has been around for 101 years. I want to continue to make high-quality education a priority in everything the company does, and through that bring communities together from all over the world. I’m very excited to travel the world teaching and hosting with the Wahl name by my side,” said Mena. Along with Disruptour, Byrd has been instrumental in helping Wahl partner with Idle Hand Collective (@idlehandcollective). This collaboration will see Wahl Professional as the official clipper company and host of pop-up barbershops at music festivals throughout the country including such famous festivals as Coachella. Mena will also be closely involved with Wahl Professional’s online Barber Battle 4, which is scheduled to be open for submissions in July. Mena was one of the first people within the industry to host an online barber battle and will bring notable expertise to this year’s competition. Mena is no stranger to bringing individuals and groups together in an effort to learn and grow from one another. In 2015 he founded his online brand, SharpFade (@sharpfade). The concept came from the idea of the physical barber battle, but Mena saw that people were struggling to actually take part in them. Mena took the battle online and opened it to everyone throughout the country to participate. Before long, his online barber battle had become a success and he was able to expand his horizons and hold multiple battles at once. Mena is always about giving back to his community, and has been showcasing the top five barbers a month from the battles on SharpFade’s social media as well as creating SharpFade Freshman Class to help top up-and-coming barbers become inspired and motivated to make names for themselves. “When I first had the idea of SharpFade, I received such negative feedback, but I didn’t listen. I invested my time and money into this brand to really make it something,” noted Byrd. “Partnering with Wahl Professional is a continuation of my goals of bringing the barber and stylist communities together.” To learn more about Mena follow him on Instagram @byrdmena or visit SharpFade.com. For more on Wahl Professional go to WahlPro.com, and for upcoming Disruptour locations and dates visit Disruptour.com.

OTC Beauty Magazine June 2020

Industry News Wahl Professional’s Disruptour Brings Cutting Edge Barbering and Business Education to the Professional Hair Industry Sterling, IL (April 27, 2020) – Wahl Professional plans to kick off its second leg later this year of Disruptour, (Disruptour.com) a nationwide barber education gathering designed to teach the latest barbering and business skills. Disruptour successfully kicked off in March in San Diego and Las Vegas before taking a hiatus due to COVID-19. For more information on upcoming show dates and to receive a 25% discount when you purchase your tickets visit Disruptour.com/Tickets. With a VIP ticket purchase, attendees will receive a limited edition Disruptourbranded Cordless Magic Clip.

With COVID-19 currently putting everyone’s life on hold, the Disruptour team pushed back a few of its show dates and took a positive spin on everyone staying at home by offering complimentary online education and a discount on upcoming show tickets:

Complimentary Education

•

Wahl Professional is holding Facebook Lives every week with W.E.A.T. members teaching various cuts, allowing watchers to have a Q&A session, and the ability to rewatch each video.

Disruptour attendees will learn cuttingedge clipper skills to push their cuts and styles to the next level. However, unlike • The clipper manufacturer is also regular shows, the Disruptour will also holding Instagram Lives on their teach barbers and stylists how to build account with exclusive interviews their brand image through social media, with W.E.A.T. members and how are photography, and key business skills. they are handling their business The tour will feature Wahl Education through COVID-19. Throughout the and Artistic Team (W.E.A.T.) members, next few weeks, each educator on the Lisa Finucane, Wahl Professional U.S. director of Nieves Almaraz (@howtofadehair) and education and Byrd Mena, Wahl Professional’s Disruptour will be holding Instagram Kevin Nguyen (@yakuzabarber), Wahl Disruptour host and creative consultant. Lives on each of their social media Professional’s new creative consultant, accounts to stay connected with Byrd Mena (@byrdmena), and other members of the community and professionals in the industry who all share the same goal of provide free and quality education to everyone who wants bringing high-quality education to the industry. to learn. The idea of the tour stemmed from a conversation between Lisa Finucane, Wahl Professional’s US Director of Education, and W.E.A.T. member, Nieves Almaraz, who wanted to create an intimate event where people have a chance to learn close up, get their questions answered and meet the educators. This quickly turned to something more when Finucane met Byrd Mena, founder of SharpFade, and an international hair show promoter. Byrd officially joined the Wahl Professional team as a creative consultant with the first goal of helping to bring Disruptor into fruition. His partnership has brought additional industry leaders to the show stops across the country.

Attendees to the first two Disruptour shows were able to interact one on one with the educators without any pressure. “Everybody was so impressed with the barbers and stylists on stage,” said Mena. “Our goal was to bring great education in an intimate setting that was really user-friendly and non-intimidating to barbers and stylists. We were so happy with the feedback. People kept telling us how much they loved what they learned.” “Wahl strives to be a company that brings the community together wherever they are. The energy from the first two shows was just amazing,” said Lisa Finucane. “We can’t wait to do more of it.” 54

OTC Beauty Magazine June 2020

•

To view videos and stay up to date when educators will be going live follow Wahl on Facebook and Instagram (@ wahlpro).

25% discount on all Disruptour tickets

•

To purchase a ticket visit Disruptour.com/Tickets. With a VIP ticket purchase, attendees will receive a limited edition Disruptour-branded Cordless Magic Clip.

About Wahl Professional Since 1919, with the invention of the first practical electric hair clipper, Wahl Clipper Corporation has been the leader in the professional and home grooming category. Today, with over 2,500 employees worldwide, Wahl is proud to carry forward the tradition of innovation and superior customer service that was created by Leo J. Wahl. Headquartered in Sterling, Illinois, Wahl distributes to 176 countries and has eight global manufacturing facilities as well as 25 sales offices. At Wahl, we are proud of our heritage of excellence as well as our remarkable list of groundbreaking innovations for the present and future for the global market. Visit www.wahlpro.com for more details.

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OTC Beauty Magazine June 2020

Industry News

Fantasia Industries Support Our Healthcare Workers Fantasia Industries has been developing, high quality, multi-

Sanitizer has many, additional, hands free uses.

in a different world. Our health care workers are overworked and

Fantasia is in Bergen County, NJ, one of the hardest hit areas in the

cultural, hair care products since 1964. However, today, we live stressed

dealing

country. In support, Fantasia will be donating thousands of

with a shortage of everyday

bottles to our community health care workers at The Valley

supplies

Hospital, Paramus & Ridgewood, NJ. Donations were also

that keep them safe.

delivered to Bergen Volunteer Medical Initiative. BVMI is

Our families, friends

and community are

needs of low-income, working, uninsured adults (residing in

suffering also. Items

Bergen County)

normally purchased

providing

anywhere; sanitizer,

healthcare.

toilet paper, Clorox

They

and Lysol cleaners and

wipes,

nowhere in sight.

are

kits

part

on Covid-19.

include hand

The

all our attention to

hand

sanitizer

product

will

for purchase through our

worked diligently to complete the changeover. Fantasia Naturals, Spray on Hand Sanitizer is available

Formulated with

80% alcohol, plus Hydrogen Peroxide, which is a

recommended ingredient by the CDC and WHO. Hand

OTC Beauty Magazine June 2020

our

available to our consumers,

sanitizer. Our teams

in each kit.

turned

in two sizes: 2 and 6 ounces.

need and will

to ease the curve

manufacturing

daily

patients

their

immediately

deliver

over 100 food

Fantasia is committed to

free

website and better beauty supply stores.

If you cannot wash, please sanitize!

We can get

through this if we all work together.

free of

SLS/SLES SULFATES* SILICONES PARABENS

Take thirsty curls from parched to pow!

e r u t s i o M e x u el

new

collection

#UnitedWeCurl

@ZotosProfessional

www.zotosprofessional.com

OTC Beauty Magazine June 2020

Industry News

Qosmedix Expands Hand Sanitizer Options During COVID-19 Ronkonkoma, NY, April 28, 2020 - Qosmedix recently became

Qosmedix is an ISO 9001, ISO 14001 certified global supplier

in an effort to fulfill the vital need of these products across the

on the concept of maintaining hygienic practices during beauty

an authorized distributor of several new hand sanitizer brands

country. Included in the lineup are BodyOne, GiGi®, Fantasia®, Zoono®, Kleantouch™, Clere®, and

Medyskin.

to the cosmetic, skin care, spa and salon industries. Founded

consultations, the company has expanded to provide an array

of high quality products that

Qosmedix

offer convenience and value to

remains committed to sourcing sanitizers

and

its customers. The vast inventory

disinfectants

includes

during this challenging time. In

applicators,

an effort to support store reopenings,

additional

orders or customization inquiries, please

cleaning supplies will be added

contact

Customer

Specialist by phone: +1 (631) 242-

in the upcoming months. Please

3270 or e-mail: info@qosmedix.

place an order or to learn more

spa

assistance with sample requests,

soaps and other necessary

www.qosmedix.com

disposable

swabs,

wear, jars, bottles and more. For

brands,

hand sanitizing stations, liquid

visit

brushes,

com. Visit www.qosmedix.com to

view the complete product line,

about these products. You may also email sales@qosmedix.

access volume discount pricing and place an order. Qosmedix

can explain in more detail how Qosmedix can support your

components to the medical and pharmaceutical industries.

com to arrange for a zoom call with a sales representative that store’s re-opening plan.

is a division of Qosina, a leading international supplier of

A Statement From Reed Exhibitions – Organisers Of In-Cosmetics Korea: LONDON, 27 April 2020: Reed Exhibitions has today

connected during this time. While we are disappointed we will

place on 17-19 June 2020 at COEX in Seoul - will now be held

meet face-to-face in June, in-cosmetics Korea will continue its

announced that in-cosmetics Korea - initially scheduled to take on 14-16 July 2021 in the same venue.

The health and safety of our exhibitors, visitors and staff is our highest priority. In light of the ongoing COVID-19 situation and

the travel restrictions that have been put in place in Korea and

not be able to offer visitors and exhibitors the opportunity to mission to be the best platform to connect the industry. Over

the coming months we will be launching a series of virtual events such as new product presentations, online conferences, video interviews with industry experts, and networking opportunities.

other countries, we concluded that the postponement of the

We once again thank all of our exhibitors, visitors and partners

circumstances.

uncertain times, and we look forward to returning to Seoul next

event to 2021 was the right decision considering the current

We believe these new dates will provide the international and South Korean personal care community the safest and optimum

for their patience and support during these difficult and

year. In the meantime, stay safe and stay tuned for upcoming virtual learning and networking activities.

conditions to gather again in Seoul next year to explore key

For updates and further information, please visit the event

We appreciate how important it is for the industry to stay

https://korea.in-cosmetics.com/

industry trends and new products.

OTC Beauty Magazine June 2020

website:

ALL HAIR ecoco TYPES MADE IN USA

59 ECOCOBEAUTY

OTC Beauty Magazine June 2020

Industry News

Henkel Beauty Care Hair Professional brands launch affiliate program for salons and stylists in need Culver City, CA – Henkel North

America’s

Beauty

How does it work for salons and stylists?

•

with a service provider and

•

Receive a unique code via email within one business day

initiative to showcase their

•

Share your unique code with clients and direct them to

Care

Hair

Professional

brands have teamed up

launched a comprehensive dedicated support to the e-commerce

program:

affiliate

HelpYourSalon.

•

shop/us. The program is a quick and easy way for salons and

stylists to retail products to clients while earning a portion of

earn commission

○

fully focusing on supporting this cause.

•

option available, the free HelpYourSalon.shop/us solution allows for stylists and salons to generate additional income through

purchases of hair care products from Henkel North America’s

When the client enters your unique code at purchase, you

○

sales. Henkel is not earning any profit with this initiative but is With many salons across the U.S. not having an online retail

www.helpyoursalon.shop/us/ to shop at a discounted rate of 10% off retail price plus free shipping

hairstylist community with an

shop/us/salon-registration/

Earn 35% under $30 cart value Earn 50% over $30 cart value

For purchases made without a code, all registered stylists and salons will receive a proportional amount.

Beauty Care Hair Professional brands. Every purchase benefits

Benefits

pockets during this unprecedented time.

•

There is no risk to the stylist or salon

•

Commission is paid out weekly

•

No registration or ongoing costs

•

Packing and shipping will be handled to deliver products

the salon community by putting resources back into their

Participating brands from Henkel Beauty Care Professional North America include:

directly to the purchaser

•

Alterna

•

Joico

•

Kenra Professional

About Henkel in North America

•

PRAVANA

In North America, Henkel operates across its three business

•

Schwarzkopf Professional

Care. Its portfolio of well-known consumer and industrial brands

•

Sexy Hair

•

Zotos

Each brand page on the HelpYourSalon.shop/us website hosts their select, most popular products for consumers to purchase.

Clients have the ability to browse through and select multiple brands from the portfolio for purchase.

OTC Beauty Magazine June 2020

units: Adhesive Technologies, Beauty Care, and Laundry & Home includes Schwarzkopf® hair care, Dial® soaps, Right Guard®

antiperspirants, Persil®, Purex®, and all® laundry detergents, Snuggle® fabric softeners as well as Loctite®, Technomelt® and

Bonderite® adhesives. With sales of around 6 billion US dollars

(5 billion euros) in 2019, North America accounts for 26 percent of the company’s global sales. Henkel employs approximately

9,000 people across the U.S., Canada and Puerto Rico. For more information, please visit www.henkel-northamerica.com, and on Twitter @Henkel_NA.

OTC Beauty Magazine June 2020

BIR Bits Coty Inc. (NYSE: COTY) recently announced several executive and Board appointments that are designed to help accelerate growth of the business. By summer 2020, upon conclusion of the strategic review that is underway, Pierre Denis will succeed Pierre Laubies as CEO of Coty, and Pierre-André Térisse, chief financial officer, will become chief operating officer while retaining his CFO role and responsibilities.

Additionally, the Coty Board of Directors elected Isabelle Parize and Justine Tan as non-executive directors, effective

February 27, 2020. Since Pierre Laubies joined Coty in November 2018, his operational and ﬁnancial experience were instrumental in leading the company’s transformation and completion of the integration of the P&G Beauty Business.

That included stepping up the execution of its consumer brands, streamlining its organization and supply chain, and improving free cash-ﬂow, allowing the company to consistently deliver on its ﬁnancial targets. He also initiated a

strategic review of Coty’s professional and hair businesses and, with the partnership with Kylie Beauty, commenced the company’s expansion into key growth segments. Building on the strong foundation in place, Pierre Denis’s extensive

sector experience will be invaluable to accelerating top-line growth across Coty’s core categories: Fragrances,

Cosmetics and Skin Care. He will assume responsibility for the Marketing, Sales, Human Resources, R&D and Legal organizations. Previously, he was CEO of Jimmy Choo Group Limited, a position he held since July 2012. He has 30 years

of luxury, beauty and brand experience, having previously served in a variety of leadership roles with LVMH, notably with John Galliano, as well as with Christian Dior. Visit coty.com.

The Kirschner Group, Inc. welcomes Tobias Olsson as a sales representative. He will cover Scandinavia, Finland, Iceland and the Baltic States. Tobias ﬁrst learned the ropes of the hair business in his father’s salon as a teenager. He started

his career as a sales rep for John Paul Mitchell Systems, then KAO, and worked his way up to Nordic Sales Director for Headbrands and Blue I Sverige AB. “Tobias’ experience and knowledge

Tobias Olsson

of this region will boost our business and market penetration in this territory,” comments Paolo

Rezzara, president of the Kirschner Group, Inc. “We thank Anna Harrtell for her support and professionalism during the past three years.” Get to know Tobias by reaching him at +46 (0) 708 97 87 00 or tobias@kirschnergroup.com.

The Kirschner Group, Inc. also welcomes Paul Masselink, who as a sales representative will

cover Germany, Benelux and Switzerland. Paul is based in the Netherlands and has developed

extensive experience in cosmetics distribution while working with Henkel/Schwarzkopf, Keune and as European sales director for O’Right. “Paul’s knowledge of the European market, both on

supplier and distributor levels, will be a strong asset for TKG in this region,” adds Paolo. You can Paul Masselink

contact Paul at paul@kirschnergroup.com. For more information, check out com.

OTC Beauty Magazine June 2020

kirschnergroup.

SHOW CALENDAR JUNE / JULY WHEN

WHAT

WHERE

CONTACT

June 20-21

SR Education Foundations of Haircutting

Charlotte, NC

https://www.sallyrogerson.com/event-calendar

June 20-22

Beauty Forum Greece

Athens, Greece

https://www.beautygreece.gr/athensspring.html

June 21-22

SR Education Foundations of Haircutting

Honolulu, HI

https://www.sallyrogerson.com/event-calendar

June 23-25

Clean Beauty Connect Virtual Summit

June 27-29

The Beauty Experience Las Vegas

Las Vegas, NV

www.ibslasvegas.com

June 27-29

Int’l. Esthetics, Cosmetics & Spa Conference

Las Vegas, NV

www.iecsc.com

June 28-29

ECRU NY Academy: Cut & Style Progression

Fairlawn, NJ

www.ecrunewyork.com

July 6-7

Professional Beauty Delhi

Delhi, India

https://professionalbeauty.in/

July 10-13

American Assoc. of Cosmetology Schools

Las Vegas, NV

www.beautyschools.org CEA & AMP Annual Con-

July 11-12

Texas Barber Expo 2020

San Antonio, TX

https://www.txbarberexpo.com

July 11-17

Nat’l Beauty Culturists’ League Convention

Alexandria, VA

https://www.nbcl.info/2020-convention.html

July 13

ECRU NY Academy: Texture Exposed

Fairlawn, NJ

www.ecrunewyork.com

July 13

Cosmetologists Chicago: First Mondays

Chicago, IL

www.americasbeautyshow.com

July 13-15

ECRM Personal Care, Grooming Program

Orlando, FL

www.ecrm.marketgate.com

July 19

Barbers With Attitude

Chicago, IL

https://bit.ly/2RuCSLu

https://kisacoresearch.com/events/clean-beautyconnect-2020

July

vention

OTC Beauty Magazine June 2020

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OTC Beauty Magazine June 2020

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*Original only, NO COPIES will be accepted. **Copy of invoice MUST ACCOMPANY refund for credit.

Store name

Phone

Address

Jinny Invoice Number

ATLANTA

Date

DETROIT

MEMPHIS

1-800-936-8733

1-844-421-9736

1-844-525-4669

1-800-535-6110

1-713-343-5636

1-866-616-3200

CHICAGO DALLAS

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Phone

Address

Jinny Invoice Number

ATLANTA

DETROIT

MEMPHIS

1-800-936-8733

1-844-421-9736

1-844-525-4669

1-800-535-6110

1-713-343-5636

1-866-616-3200

CHICAGO DALLAS

1-800-925-4669

Date

HOUSTON

LOS ANGELES 1-877-644-0167

MIAMI

NEW JERSEY 1-844-358-8967

OTC Beauty Magazine June 2020

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I. 2. 3. 4. 5.

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Ad Index AFAM Concept ................................................................................7, 27

Murray’s Worldwide ........................................................................... 49

www.afamconcept.com

www.murrayspomade.com

American International Industries................................................ 53

Proctor and Gamble ............................................................ Cover, 22

www.ardelllashes.com

https://www.headandshoulders.com/en-us/the-royal-oils-collection

Ampro...................................................................................................... 39

Queen Helene ............................................................................... 26, 32

www.amprogel.com

www.queenhelene.com

Coty .................................................................................................. 34-35

Roux Laboratories....................................................................... 10-11

www.clairol.com

www.lottabody.com

Earth Supplied.........................................................................................9

Rucker Roots........................................................................................ 48

www.earthsupplied.com

www.ruckerroots.com

Ecoco ...................................................................................59, Gatefold

SMSi - Urban call Marketing, Inc.................................................... 36

www.ecocoinc.com

http://multicultural.com/multicultural-marketing-news/smsi-urban-callmarketing

Fantasia ................................................................................................. 17 www.fantasiahaircare.com

Softsheen-Carson..............Inside Front Cover and Back Cover www.softsheencarson.com

Helen of Troy......................................................................................... 47 www.helenoftroy..com

Strength of Nature...................................................................... Poster www.puresthygiene.com

Inspired Beauty Brands........................................................................5 www.inspiredbeauty.com

Sunny Isle .............................................................................................. 15 www.jamaicanblackcastoroil.com

JLoft............................................................................................................3 www.iinny.com

Taliah Waajid ......................................................................................... 51 www.naturalhair.org

KAB Brands........................................................................................... 31 www.aphogee.com

Vogue International............................................................................ 33 www.ogxbeauty.com

L’Oreal Technique .............................................................................. 55 www.loreal.com

Zoto’s Professional............................................................................. 57 www.zotosprofessional.com

OTC Beauty Magazine June 2020

Reader Feedback Let your voice be heard!

In this segment, OTC Beauty Magazine wants to find out what is important to you, our loyal readers. Posing a handful of questions each month, our goal is to learn through feedback how to better serve you. We ask that you take a few minutes to share your thoughts; write responses on this sheet and mail it back to us, or send it via email.

여러분의 목소리를 내세요! 여러분의 목소리를 내세요! OTC 뷰티 매거진은 소중한 여러분의 의견을 수렴하려고 합니다. 매달 몇 가지의 질문을 통해 여러분의 의견을 듣고, 좀더 발전된 잡지를 만들고자 합니다. 약간의 시간을 내 주시어 여러분의 생각들을 전달해 주세요. 질문지에 답변을 하여 저희 사무실로 보내주시거나 이메일을 보내 주시면 됩니다. (연락처는 이 페이지 맨 밑에 있습니다)

•

What is your store doing to ensure a safer, cleaner environment?

•

How will you welcome customers to your store reopening?

•

Will you practice social distancing at your store?

When we receive your feedback we will choose a few answers to feature in the next month’s issue. You could be famous just by answering a few questions – simple as that! We look forward to hearing from you and thank you for supporting this publication. 보내주신 답변 중 몇몇을 뽑아 다음달에 기재하도록 하겠습니다. 몇 개의 질문에 답변을 함으로써, 여러분이 잡지에 실릴 수 있는 것입니다! 여러분의 성원에 감사 드리며, 많은 참여 부탁 드리겠습니다.

Name (성함) _________________________________________ Store Name (상호명) __________________________________ State (주) ___________________________________________ 70

OTC Beauty Magazine June 2020

Mail this form to: (보내실곳: ) OTC Beauty Magazine, Attn: Editorial Dept. 3587 Oakcliff Rd. - Doraville, GA 30340 Email: editor@otcbeautymagazine.com

36 colors / each 9pcs

An ultra-matte, super-rich lipstick with the smooth feel of a hydrating lip treatment.

DREAM WORLD, INC. 3505 N. KIMBALL AVENUE, CHICAGO, IL 60618 | TEL. 847-600-3020 FAX. 847-600-3025 TOLL FREE 800-535-6110 EXCLUSIVELY AT JINNY & DREAM WORLD, INC.

OTC Beauty Magazine June 2020

Product Spotlight

Brittny Latex Gloves Now more than ever before, customers will be looking for gloves for professional and personal use.

These gloves are made specifically for salon use only; however, many shoppers may choose to use these gloves to protect themselves against germs and bacteria in their day-to-day lives.

Stock up on the Brittny Latex Gloves Pack to ensure youâ&#x20AC;&#x2122;re ready for the demand. These powder-free gloves are available in sizes Small through Extra Large and are disposable. There are 10 gloves per pack, so be prepared that some shoppers may buy more than one pack at a time. We recommend placing a quantity cap on how many packs a customer can purchase at one given time.

OTC Beauty Magazine June 2020

NEW!

DARK & LOVELY

8/10

consumers would recommend to a friend!

PERSONALIZED CARE FOR

PROTECTIVE STYLES

BRAIDS WIGS

WEAVES LOCS

OTC Beauty Magazine June 2020

OTC - June 2020

Articles inside

Urban Call Briefs

Reader Feedback

Beauty Ambassador

Editorial Letter

Clipper Tips