Beauty Ambassador
Styling Tools
By Sara Rueda
Great Hair Means Great Hair Care
It’s an exciting time for hair! There are countless options and avenues to
Powerful and lightweight, the Infusium 23 PRO treatment doesn’t weigh
explore. But they all have one thing in common. Whether you’re working
hair down, and can be used after chemical processing treatments or even
with or flaunting natural hair, wigs, or extensions, it’s important to take
daily to help protect and add extra shine.
protective steps to maintain consistent results. Get to know your locks and the products best suited for the style, and it’ll be easy to make that
The difference between a good day or a bad depends on curls. A great
glow last.
way to get curl perfection are steam rollers, like the Caruso Ionic®
Molecular® Steam Setter. These rollers utilize steam to set luxurious Deep conditioning treatments are a staple in hair care routines. A great
bends full of volume and shine. Added moisture is always great, especially
way to aid these processes are to
when we’re talking benefits like
pair them with moderate heat.
maximizing shine and softening on
The Gold ‘N Hot® Professional
top of gorgeous results.
Ionic Soft Bonnet Hair Dryer helps stimulate conditioners, leaving
And as always, keep in mind all
hair soft, manageable, and full of
hair is different (whether it’s natural
shine. Designed with four heat-
or synthetic) and will respond
settings, this dryer is the answer
individually. When working with
for treatments, setting rollers, and
synthetic or human hair extensions
all-around styling versatility. Hands-
or wigs, make sure to verify the usage
free and one-size fits all cap, relax
and care information for best results.
and let the cap do the work. Gold ‘N Hot aims to support stylists And then there are the days where a deep conditioning just doesn’t fit the
and hair enthusiasts with professional products for every step of their
schedule. Infusium 23 PRO Original Leave-In Treatment works
process. We provide a wide variety of quality styling tools to help you
to penetrate strands with a Pro-Vitamin B5 formula that creates healthy-
achieve the most gorgeous results and ever-changing trends. Follow
looking hair while helping to protect against breakage. This treatment
Gold ‘N Hot on Facebook and Instagram @goldnhotelite.
makes detangling easy, improving manageability for better styling.
Meet Sara Rueda
Sara Rueda is the Content Marketing Manager in the Digital Marketing Department of the Beauty Division of Helen of Troy. Throughout her career she has pursued her passions in the marketing, writing and creative industries and devotes particular dedication to helping empower individuals to be their true selves and be their own kind of beautiful.
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OTC Beauty Magazine June 2020
