The Nail Issue OTC March 2016

March 2016| $6.00 The Nail Issue

Acrylics Then and Now

Jinny Corp. Expanding to Philadelphia 12th Distribution Location

Ann Jhin Awarded Top Honor Western Buying Conference 2016

Scan to visit OTC website

CONTENTS March 2016 in this issue

Editorial Letter ����������������������10 Accent Everything 모든 것에 의미를!

Expert Advice �����������������������12 Hand Hygiene: Whistle While you Wash

Marketplace �������������������������18 Ready to Hit the Town

How Should You Sell It? �������24 Cuticle Care

Feature Article

Salon Sterilization – What to Know and Look for When Getting your Nails Done ��������� 58

by Joseph Giovinco Salon sterilization practices have improved dramatically over the years. Education and technology have both played a key role in driving awareness about the dangers of providing salon services without proper sterilization techniques, and you can help remind your customers of its importance.

어떻게 판매할 것인가? 이 달의 판매 초점은…손톱 관리입니다!

Urban Call Briefs ������������������39 Global Beauty Alliance

Notes From the Natural Nation ���������������������55 Nail Check-Up

Clipper Tips ��������������������������68 Mirror, Mirror on the Wall, Which Trimmer is Best of Them All? (Part 1)

Therapy Trends ���������������������70 Nail Identity and Innovation

Tonsorial Times .................... 72 Hangnails are a Pain

Manufacturer Profile

House of Cheatham ���������������������������������������������������� 62 Determination and a “can do attitude” are two vital attributes of a successful company, especially one within the fast-paced beauty industry. OTC Beauty Magazine spoke with Mike Barker, President and COO of House of Cheatham, to learn more about their business and this kind of winning attitude. “We stay late or come in early to meet our commitment to customers which is to ship complete as ordered,” Barker explained. Who could ask for anything more?

결정력과 “할 수 있다는 태도”는 성공적인 회사의 두 가지 중요한 특성이며, 특히 급변하는 미용업계에서는 더욱 공감할 수 있는 말이다. OTC 뷰티 매거진은House of Cheatham의 COO, Mike Barker와의 대화를 통해 그들의 비즈니스와 그들이 가진 이런 승리를 위한 태도에 관해 자세히 알아보았다. “우리는 주문을 완벽하게 배송 완료하겠다는 고객과의 약속을 지키기 위해 일찍 출근하고 늦게 퇴근합니다” 라고 Baker가 말했다. 누가 이보다 더한 것을 요구할 수 있겠는가?

새해인사 �������������������������������84

Jinny News ��������������������������85 Industry News ���������������������92 BIR Bits ������������������������������ 102 Coupons ��������������������������� 104 Show Calendar ����������������� 108 Ad Index ��������������������������� 108 Reader Feedback ��������������� 110 Product Spotlight �������������� 112 Easy to Use Treatment for Damaged Hair 4

OTC Beauty Magazine March 2016

On The Cover The last thing your customers want when coloring their hair is for strands to be left dry and brittle. They need not worry when using the new Moisture Rich Hair Color with Shea Butter Conditioner from Creme of Nature! Infused with certified natural ingredients, this liquid permanent hair color provides tresses with rich color and the moisturized softness of shea butter.

Learn more at www.cremeofnature.com.

CONTENTS March 2016 Knowledge To Know Business Tips Benefits of Using Nail Polish ������� 30 7 Pitfalls to Avoid When

by Suzanne Bradley Most females love to decorate their nails with nail polish in attempts to beautify their hands. What most females do not know is that there are actually benefits of using nail polish. Nail polish, along with other cosmetics, can make a woman feel beautiful and confident inside and out.

매니큐어 사용의 이점

대부분의 여성들은 손을 아름답게 하기위해 손톱을 매니큐어로 장식하는 걸 좋아한다. 대부분의 여성들이 모르고 있는 것은 매니큐어 사용으로 인한 실제적인 이점이 있다는 것이다. 다른 화장품과 함께, 매니큐어는 여성들이 아름다움을 느끼고 내외적으로 자신감을 갖게 만든다.

Running a Family Business ������������������������������� 42

by Brian Greenberg Entrepreneurship is rarely easy but also having family in the mix can add multiple layers of complexity—barriers and challenges that your competitors may not be burdened with. That said, the unique dynamics of a family-run business can also result in extraordinary success. Explore seven pitfalls to avoid.

가족 비즈니스 운영에 있어서 피해야 할 7가지 함정

기업가 정신을 갖는다는 건 그다지 쉬운 일이 아니며 또한 가족들이 섞여 있다면 몇 겹은 더 복잡한 일들이 추가될 수 있다 – 당신의 경쟁자는 느끼지 않아도 되는 어려움을 겪을 수도 있다는 것이다. 그러나 가족 경영 비즈니스의 독특한 역동성은 아주 크게 성공한 가족 기업이 될 수도 있다. 피해야 할 7가지 사항들을 보도록 하자

Peeling Nails? Here’s 8 Reasons Does This Excuse Make My “But” Look Big? ��������� 44 Why it’s Happening ��������������������� 34 by Tracey C. Jones

by Jen Denero Chipped, peeling, flaky fingernails are never in style. Understanding how your nails got that way in the first place could help you come up with a better strategy. Here are eight of the top causes of peeling fingernails.

벗겨지는 손톱? 여기 그 8가지 이유가 있다

부서지거나 벗겨지는 손톱은 결코 아름답지 않다. 당신의 손톱이 처음부터 어떠했었는지를 이해하면 더 나은 방법을 찾는데 도움이 될 것이다. 여기에 손톱이 벗겨지는 8 가지 주요 원인들이 있다.

Finished Product

Negative elements often take root in our lives because we allow ourselves to get caught up in an endless cycle of excuses instead of taking action. Here are a few ways to take control of your circumstances and kick excuses (statements that begin with “but”) to the curb.

“But”이라는 말이 내 변명을 더욱 커 보이게 할까?

부정적인 요소는 우리 삶에 종종 뿌리를 내린다. 왜냐하면 우리는 어떤 행동을 취하는 대신 스스로 끝없는 변명의 순환 속으로 스스로를 가두기 때문이다. 여기에 상황을 컨트롤하고 변명을 피할 수 있는 몇 가지 방법들이 있다.

Beauty Ambassadors

Styling Tools Beauty Ambassador Article ������������������ 50 Trying for Great Hair? Nail It – With Gold ‘N Hot

Acrylics Then and Now ��������������� 28 Skin Care Beauty Ambassador Article ����������������������� 52

by Terry Burciaga The history of nail enhancements reaches as far back as the Ming Dynasty in the mid 1300s; however, women throughout the world and throughout history have used everything from pistachio shells to gold, ivory and bone to create long, delicate nails. Today’s acrylic wearer benefits from years of continued evolution of technology to create the current liquids and powders in the market.

The Beauty Industry is a Buzz with Nature’s Sweetheart

Show Coverage

Western Buying Conference 2016 ���������������������������� 76 Western Buying Conference hosted their 31st annual Rep Show January 18-19 at Bally’s Hotel & Conference Center in Las Vegas, Nevada.

Special Interview

Ann Jhin Awarded Top Honor From South Korea ���� 86 In December, Mrs. Ann Jhin, wife of the late CEO and founder of Jinny Beauty Supply, Mr. Tae Hoon Jhin, received a nationally prestigious award in South Korea for being one of the most noteworthy Koreans in the world in 2015.

6

OTC Beauty Magazine March 2016

CEO:

Ann Jhin

Editor:

Haley McNeal editor@otcbeautymagazine.com subscriptions@otcbeautymagazine.com

Korean News Editor:

Tony Bae tbae@otcbeautymagazine.com koreannews@otcbeautymagazine.com

Earl Cole

Art Director:

support@otcbeautymagazine.com

Advertising & Sales Coordinator:

advertising@otcbeautymagazine.com

Contributing Writers:

Carla Alexander Suzanne Bradley Terry Burciaga ReGia Davis Jen Denero Joseph Giovinco Brian Greenberg Frank C. Hawkins Tracey C. Jones

Columnists:

Kenny Duncan Lafayette Jones Elayne McClaine Dwayne Thompson

To subscribe, call us at 678-805-3291 or visit www.otcbeautymagazine.com.

Subscriptions are no charge for businesses (including retailers, manufacturers, and distributors) in the U.S. of the beauty and barber supply industry.

For all other subscribers, yearly subscriptions (12 issues) are $48.00.

Please send a check payable to OTC Beauty Magazine to: OTC Beauty Magazine; attn: subscriptions; 3587 Oakcliff Rd.; Doraville, GA 30340.

Cover price is $6.00.

OTC Beauty Magazine is a trade magazine for the multicultural beauty supply industry offering retail store owners, manufacturers, distributors, and industry professionals a unique perspective on new and evolving products, useful business tips, effective selling tools to boost revenue and customer traffic, and valuable product knowledge by combining insight and intelligence with depth and style. This is the only bilingual publication in the industry offering both Korean and English translations.

OTC Beauty Magazine is published monthly by Jinny Corp. Postage paid at Auburn, AL and at additional mailing offices.

Reproduction in whole or in part of any text, photographs or illustrations without written permission from a staff member is strictly prohibited.

Post Master:

Please send address changes to:

OTC Beauty Magazine Attn: Subscriptions 3587 Oakcliff Rd., Doraville, GA 30340 T: 678-805-3291 F: 678-805-3292 88

OTC Beauty Magazine March 2016

Editorial Letter

Accent Everything 모든 것에 의미를!

Isn’t it amazing how a simple thing like punctuation to accent a sentence can make such a profound difference in the meaning? For example, consider the following sentences: “There will be chocolate.” “There will be chocolate!” The second statement holds more excitement and joy about an already delectable treat; so much so that upon reading it my mouth begins to water.

Here at OTC Beauty Magazine we feel the same way about nail decorations as we do sentence punctuation. The perfect shade of polish, an expertly crafted French manicure or a fun design can add just the right amount of jazz and interest to distinguish any look. Not only are nails a way to express personality creatively, but they can also serve as windows into a person’s health and personal maintenance routines. These are only a few reasons why nail upkeep is vital, and you can help arm your customers with just the right materials they need.

In this issue we aren’t stopping with the concerns of the end user.

We’re also looking out for your customers who may own nail salons themselves. On page 58 we feature a story on salon sterilization that emphasizes the importance of keeping the tools, stations and atmosphere of a nail business clean. The same is true for all establishments though; cleanliness is key!

Considering sanitation, we also go back to the basics, reminding you and your customers on how to wash hands effectively. This month’s “Expert Advice” article might have been created with intent to instruct children, but this is a subject we can all stand to be refreshed on.

This month, as you explore the issue and learn more about nail care, also keep an eye out for business tips and industry knowledge that can help you run your store as efficiently as possible. By taking time to make sure the accents you place are meaningful—from your own nails to your store’s inventory—you can guarantee your customers will notice and be intrigued.

문장을 강조하기 위해 간단한 문장 부호를 사용하는 것만으로도 의미의 심오한 차이를 만들 수 있다는 것이 놀랍지 않습니까? 예를 들어, 다음 문장을 생각해 보세요: “ 초콜렛이 있을 것이다.” “초콜렛이 있을 것이다!” 두 번째 문장은 이미 아주 맛있는 것에 대한 더 많은 흥분과 신나는 기분을 갖고 있습니다. 문장을 읽는 동안에 이미 입 안에 침이 고이기 시작합니다.

여기 OTC 뷰티 매거진에서 우리는 문장에 부호를 사용하듯 네일 장식에 관해서도

이것과 같은 느낌을 갖습니다. 완벽한 매니큐어 색상, 전문가가 작업한 프렌치 매니큐어 혹은 재미있는 디자인은 스타일을 구별할 수 있는 적당한 양의 관심과 즐거움을 더할 수 있습니다. 네일은 단지 창의적으로 개성을 표현하는 방법일 뿐 아니라, 각 개인의 건강과 그것을 관리하는 그들의 방식을 보여주는 창문과도 같은 역할을 합니다. 이런 것들은 손톱 관리가 중요한 몇 가지 이유일 뿐이며, 지금부터 당신의 고객들이 필요로 하는 적절한 재료들을 권해 줄 수 있도록 우리가 도와드리겠습니다.

이번 호에서도 우리는 최종 사용자의 관심에 관한 내용들을 지속적으로

이어갑니다. 또한, 스스로 네일을 관리하는 여러분의 고객들도 여전히 생각하고 있습니다. 58페이지에서는 네일 비즈니스 도구와 스테이션, 환경 등을 청결하게 유지하는 것의 중요성을 강조하는 살롱 살균에 관한 내용을 실었습니다. 모든 시설이 마찬가지 입니다. 청결이 핵심입니다!

위생을 고려해서, 우리는 기본으로 돌아가 효과적으로 손 씻는 방법을 여러분과

여러분의 고객들에게 다시 한 번 알려드립니다. 이 달의 “전문가 조언” 은 아이들을 지도하는 의도로 쓰여진 것일지도 모르겠습니다만, 우리들 역시 다시금 기억을 상기시킬 수 있는 주제입니다.

이번 호에서, 여러분은 네일 케어에 관해 좀 더 자세한 내용을 얻을 수 있을 뿐

아니라, 비즈니스 조언과 업계 지식을 통해 매장을 가능한 더욱 효과적으로 운영하는데 도움이 되는 내용들을 볼 수 있습니다. 여러분의 네일부터 매장의 재고까지, 여러분이 강조하기 위해 시간을 투자하는 것은 의미 있는 것이며, 여러분의 고객들은 그런 여러분의 노력을 알아주고 응원할 것입니다.

Editor, hmcneal@otcbeautymagazine.com 10

OTC Beauty Magazine March 2016

July 2012OTC Beauty Magazine

11

Expert Advice

by Frank C. Hawkins

Hand Hygiene: Whistle While you Wash!

The kids are in school, and chances are the flu bug will be there, too. Washing your hands is simply the best, most effective, and easy way to avoid getting sick.

Here’s a basic hand hygiene primer written for the youngsters in your family.

Sure, they’ve heard it all before. But, sometimes, the best advice is something you already know.

“Your hands cover your mouth when you sneeze, help you go to the bathroom, and empty your cat’s litter box. There’s not much your hands don’t touch, and they can get very dirty.

Dirty hands can make you sick. Touching other people or dirty surfaces, like toilet seats and bathroom doorknobs, can pass the germs that cause colds, flu, diarrhea, and stomach aches from person to person. Once the germs are on your hands, simply touching your eyes, nose, or mouth can cause you to get sick.

Stay healthy by washing your hands after sneezing or coughing, before eating or preparing food, after using the bathroom, after cleaning up after your pet, and anytime your hands are dirty. And be sure to wash your hands more often than usual if someone around you is sick. Washing your hands is a very good habit that will keep you from getting sick. Here’s how to do it.

• Wet your hands with warm water and then lather up with soap. Soap kills germs.

• Rub your hands together and scrub all the surfaces, including your palms, wrists, between your fingers, and under your nails.

• Rub and scrub for about as long as it takes to whistle one verse of “Row, Row, Row Your Boat.”

• Rinse and then dry your hands on a paper towel or clean cloth.

• In public bathrooms, turn off the water using a paper towel to avoid getting germs on your clean hands.

• You can use the same towel to open the door. Door handles are great carriers of germs.

• When you can’t wash your hands with soap and water, a good alternative is to use a hand-sanitizing wipe or gel.

It sounds almost too simple to be true. But, an important part of staying healthy this flu season is to wash your hands. Try it! You won’t be sorry you did!”

Article courtesy of articlesbase.com. You can find the article at: http://www.articlesbase.com/health-articles/handhygiene-whistle-while-you-wash-body-fact-6-1196347.html

Frank C. Hawkins, father of two teenagers, writes books that make young men and women think, sweat and laugh—but not necessarily in that order. He is author of the “Boy’s Guide to Girls,” “The Boy’s Body Guide,” “The Boy’s Fitness Guide,” “The Girl’s Fitness Guide,” and “The Book of Bad Habits for Young (and Not So Young!) Men and Women.”

12

OTC Beauty Beauty Magazine Magazine December March 2016 OTC 2008

March2008 2016 OTC OTC Beauty Beauty Magazine Magazine December

13

14

OTC OTCBeauty BeautyMagazine Magazine December May 20152008

December 2008 OTC Beauty Magazine

OTC Beauty Magazine December 2008

December 2008 OTC Beauty Magazine

M A R K E T PLACE

Ready to Hit the Town Are your customers ready to hit the town for a fabulous night out? We have gathered a collection of manicure-crafting products that will add the perfect pop to any look. If they combine well-kept hands with a beautiful hairstyle and breathtaking outfit, there’s no stopping the fun!

Attention Grabbing Color

Just as colors add excitement to nails, adding a little brightness to tresses can grab attention as well. The new Bigen Semi-Permanent Hair Color Vivid Shades (Passion Pink shown here) are perfect for your customers. The conditioning, oil-rich formulas are infused with honey, beeswax and sunflower that moisturize as they color. Each shade is free of ammonia and peroxide, and gentle on hair. www.bigen-usa.com

Amazing Acrylic

Your customers can have the exact nails they want—long, short, curved, pointy—thanks to SuperNail’s Cover Warm Pink Acrylic Powder.

This non-yellowing formula can be used along with any liquid monomer to create a multitude of durable, opaque nail designs. The possibilities are endless! www.supernail.com

18

OTC Beauty Magazine March 2016

Nail Soaking

Nail polish can be a little stubborn at times, and soaking nails in remover is helpful in easily removing color. This set of Manicure Bowls from Brittny Professional comes in an assortment of colors and they fit the hand nicely. Make sure your customers have these manicure staples in their collection. www.dreamworldproducts.com

Hand Hydration

When dry skin becomes an itchy, flaky nightmare, it’s time to take action. The Maximum Very Emollient Body Lotion from Alba Botanica is packed with a unique blend of aloe vera, green tea and chamomile extracts, plus a hearty dose of antioxidants and alpha hydroxy acids to give skin what it needs. The 24 hour hydration it provides is great for relieving dry skin on hands and the entire body. www.AlbaBotanica.com

Life Naturals

Oils are big business in the beauty industry, and there is no question as to why. MY DNA Life Naturals Monoi Oil is a multipurpose treatment that benefits hair, skin, scalp and nails. Specifically, it works to enhance healthy and smooth cuticles and nails, making it an all-around big winner. www.universalbeauty.com

March 2016 OTC Beauty Magazine

19

M A R K E T PLACE Nonstop Fashion

This world moves fast. Designed to remove nail polish quickly and easily, the Nail Polish Remover Pads from ICU Lacquer are perfect for the onthe-go fashionista. The cuticle oil formula repairs dry cuticles and promotes healthy nails. Choose from four fruity scents before choosing the perfect shade of ICU Nail Polish for your next coat! www.dreamworldproducts.com

Ignite Incense

For some, giving themselves a manicure and pedicure is the ultimate calming experience.

Gonesh can add to this relaxing environment by enriching the air with a pleasing aroma. Their Dreamcicle Charcoal Incense Sticks generate a long-lasting, rich scent of orange and vanilla – a timeless classic. www.gonesh.com

Conditioning All Around

It may be a stretch, but who says that massaging in conditioner to the scalp doesn’t help moisturize your cuticles and hands? The Plump for Joy Thickening Conditioner from Not Your Mother’s contains ingredients that create thicker, fuller hair that boasts increased softness and shine. It is sulfate, paraben and dye free. www.nymbrands.com

20

OTC Beauty Magazine March 2016

March 2016 OTC Beauty Magazine

21

M A R K E T PLACE Ultimate Organics

Smooth Feet

Nobody wants calluses and rough skin on feet that flaunt newly painted toenails. The Callus Remover from Dreamworld, Inc. gently and effectively buffs away hard and dry skin in seconds. It is portable, cordless, easy to use and clean, and includes two extra rollers…perfect for polished feet. www.dreamworldproducts.com

Love Those Curls

When your store visitors glide newly polished nails through their hair we want them to be proud of their style. For your customers with curly hair of all types, the Curl Aid Curl Activator Gel moisturizes tresses and creates long-lasting, soft and accentuated frizz-free curls.

22

OTC Beauty Magazine March 2016

Velvety smooth skin is the perfect complement to breathtaking nails, and the Cocoa Butter & Shea Butter Moisturizing Body Cream from House of Cheatham provides just that.

Leaving skin feeling super soft, replenished and nourished, this formula moisturizes like no other and leaves behind a beautiful sheen.

It also helps to fade blemishes and unwanted marks and scars. www.houseofcheatham.com

How should you sell it?

This month’s focus is...

Cuticle Care!

Being able to conduct a manicure at home is a perk many OTC store customers enjoy. However, we want to make sure they are not forgetting their cuticles and only concentrating on the pretty polish color…

Why is cuticle care so important?

What steps are necessary?

“The upkeep of your cuticles is essential! Making sure you consistently moisturize your hands every time you wash should be routine. Rubbing any type of oil-based moisturizer, such as Olive Babies Softening Oil, on the cuticles at least three times a week can help prevent painful cuticle sores from the previous winter months.”

Afua Odame, Marketing Sales Representative AFAM Concept Inc. www.jflabs.com

If you have input you’d like to share regarding this question, send an email to hmcneal@otcbeautymagazine.com. Your response could be featured in the April issue!

24

OTC Beauty Magazine March 2016

25

어떻게 판매할 것인가? 이 달의 판매 초점은 ...

손톱 관리입니다! 집에서 매니큐어를 직접 바르는 것은 많은 OTC 매장 고객들에게 또 하나의 즐거움입니다. 그러나, 우리는 그들이 예쁜 매니큐어 색깔에만 집중해서 큐티클 관리를 잊어버리게 되지는 않기를 바랍니다.

큐티클 관리는 왜 중요한가? 어떤 단계가 필요한가? “손톱 관리는 필수입니다! 매번 손을 씻을 때마다 지속적으로 손에 보습제를 사용해야만 합니다. 오일 타입의 보습제, 예를 들자면Olive Babies Softening Oil과 같은 보습제들을 최소 일주일에 3 회 정도 손톱과 그 주변에 꼼꼼히 발라주면 지난 겨울철에 겪었던 손톱 주변의 건조함이나 통증을 예방하는데 도움이 될 것입니다.”

Afua Odame, Marketing Sales Representative AFAM Concept Inc. www.jflabs.com

이 문제에 관해 여러분의 의견을 공유하고 싶은 분들은, hmcneal@otcbeautymagazine.com로 이메일 보내주세요. 여러분의 의견은 4월호에 게재됩니다!

26

OTC Beauty Magazine March 2016

August 2013 OTC Beauty Magazine

27

by Terry Burciaga

Acrylics

Then and Now The history of nail enhancements reaches as far back as the Ming Dynasty in the mid 1300s; however, women throughout the world and throughout history have used everything from pistachio shells to gold, ivory and bone to create long, delicate nails. Enhancements became a status symbol in certain societies, indicating that, unlike commoners, they did not have to do manual labor; the longer and more ornate the nails, the greater the wealth. Modern day artificial acrylic nails are now accessible to women and men in all walks of life. The size, shapes and colors available can complement and fit into the lifestyle needs of just about anyone.

Surprisingly, the powder and monomer liquid acrylic nail system that is used today has its roots in the dental industry. In 1954, dentist Fred Slack and his brother created the first acrylic faux nail using dental grade acrylic in an attempt to mend a broken nail. They later went on to patent the first acrylic nail system brand, Patti Nails. Acrylic nails using traditional liquid and powders literally shaped the nail industry and continue to be an integral part of the business.

Today’s acrylic wearer benefits from years of continued evolution of technology to create the current liquids and powders 28

OTC Beauty Magazine March 2016

in the market. The liquid formulas have evolved slightly over the past 50 plus years from Poly methyl methacrylate (PMMA) and over the years have switched to ethyl methacrylate; however, today’s powders are essentially the same but feature newer technology in terms of blends, stability and clarity. Manufacturers have created custom blends to achieve beautiful results with new pigments, special effects and varied setting times. There is a formulation or blend for all applications of acrylic from natural nail overlays, adding tips, sculpting custom nails and intricate 3-D nail art design. The flexible formulations offer endless possibilities for acrylic creativity, truly allowing the imagination of the nail artist to run wild.

Evolution of Acrylic

“…But what about the odor?” This is a common question asked by nail techs not currently using acrylics or who may have had experience with older acrylic formulas. The best answer to that question is that with the advancements in the industry, many of today’s acrylic powder and liquid blends feature low odor technology. When combined with correct disposal of remaining

product, the odor associated with liquid and powders has become minimal. Some of the other issues nail techs encountered in the early days of acrylic are also no longer a factor. It used to be that bubbles and crystallization (almost like ice particles forming on the nail) were major issues with older versions of products, but new technology has allowed for products that set up within seconds, never crystallize and can be applied under any temperature conditions. Packaging also has changed over the years from standard utilitarian to more eye catching and useful designs. Easy to use containers make it simple to work from and bulk sizes allow the product to be one of the most economical forms of creating artificial nails. With simply the liquid and a powder, with a brush for application, you can create nails of all lengths, shapes and thickness.

Acrylics, by their chemical nature, are durable and strong.

They are a good choice for individuals who enjoy wearing their nails longer or those who use their hands a lot. They are extremely good at resisting blunt pressure and, combined with the ability to shape into nearly any form imaginable, this makes them an ideal product for nails. From standard Pink and White nails (commonly referred to as a French manicure) to bold neon designs, the powders combined with liquid create breathtaking color choices. The wearability is unbeatable when compared to traditional polish or even gel polish. There is never any chipping or peeling and the color shines on and on, making acrylic a costeffective and time saving nail enhancement for people who don’t have a lot of time to dedicate to manicures. Ideal for nails on women, they are just as naturally suited for men. Though they may not wear long, elaborate nails, men often have issues with damaged or splitting nails which can be corrected with a very natural looking acrylic application. And don’t forget toes; acrylics are easy to use and apply on toenails as well. Acrylic can help to disguise imperfections and give wearers the perfect pedicure for sandal season.

Acrylics in the Future

The biggest challenge that acrylic-loving nail techs are currently facing is the decline in the demand for acrylic services from younger clients. The recent rise in popularity and advances in builder gel and gel polish technology has led some clients to move away from acrylic nail enhancements, but for the client who needs a lot of strength or is particularly tough on his or her nails, acrylic is a great choice. Loyal acrylic clients will continue to wear acrylics because they know the value of the service and the amazing durability. Demonstrating the quality, durability and variety of colors and finishes is a great way to entice gel wearers into trying acrylic.

Education and competitions are key elements in the security of acrylics in the nail industry. The nail tech who continues to learn and elevate his/her skills will be able to keep acrylic relevant to the next generation. A salon or nail tech that continues to evolve and offers the most current acrylic technique and technology will maintain their client base and continue to add to it over the years.

Recently there has been a rise in the number of nail techs participating in acrylic competitions, perhaps for the gratification of working with a product that has endless creative possibilities.

It is very sculptural so nail techs have been known to go over the top with fantasy nails, indulging their artistic side by replicating everything from jungle animals to “Alice in Wonderland” characters. Competitions are also a great opportunity for techs to perfect their craft and technique with judges looking for uniformity in color, consistency and shape.

If the past 20 years of innovation are any indication of the staying power of acrylics, the future looks bright. Acrylic continues to be a major portion of salon nail business as well as a large focus for school curriculum. Many nail artists have a passion for the flexibility and artistry that comes with using acrylic as opposed to gels, so the bar is continually being raised for manufacturers to offer more and better products.

Terry Burciaga has been a Global Educator for American International Industries for over 20 years, specializing in nails, waxing

and lashes. She is a licensed cosmetologist who trains beauty industry corporations, salons and distributors both internationally and domestically on AII product lines. Her love for the industry continues her travels to places such as Spain, Lebanon, Dubai and South America where she strives to improve on her own skill set while enjoying the time to share her knowledge with others.

March 2016 OTC Beauty Magazine

29

K-t-K

Knowledge to Know

by Suzanne Bradley

Benefits of Using Nail Polish 매니큐어 사용의 이점 Most females love to decorate their nails with nail polish in attempts to beautify their hands. What most females do not know is that there are actually benefits of using nail polish. Nail polish, along with other cosmetics, can make a woman feel beautiful and confident inside and out.

The Benefits of Getting a Manicure (Pedicures, Too!) The obvious benefit of getting a manicure is that by the time you are finished your nails will look gorgeous and healthy. While going to the spa to get manicures and pedicures is pampering, it is simultaneously beneficial to treat yourself to a little self-grooming, and to have someone immerse you in luxury can go a long way for the mind, body and spirit.

While a manicure and pedicure are not a full body massage, they can be incredibly relaxing. Many good nail salons will offer a range of services including the very basic manicure and pedicures or a more expensive treatment including hand and foot massages, warm cloths, and aromatherapy. A simple hand and foot massage can perform wonders if you are having an extremely stressful day.

The Elements of Using Nail Polish – Cuticle Oil Painting your nails can make them look enticingly beautiful. However, the elements involved are also beneficial to your hands and nails. Most of the nail polish remover that does not contain harsh chemicals has multiple vitamins and minerals that can actually help strengthen and condition your nails as you remove your polish. Painting your nails involves cleaning up the cuticles and giving your hands and nails plenty of moisture. The same goes for your feet and toenails as well. They need just as much attention!

One of the main elements of using nail polish, or getting a manicure, is the cuticle oil. Although it was once disregarded as being too awkward and messy to use, it is now a regular aspect of any nail treatment. Cuticle oil can be painted on, like nail polish, or applied with a stick or pen. Cuticle oil comes in a variety of formulas including but not limited to almond, tea tree, tangerine, jojoba, rice bran and plain vitamin E oil. While most cuticle oil is in traditional oil form, many now are offered as gels. It is important to know that not only do these cuticle oils and creams keep your nails and the surrounding skin soft and conditioned; they can also prevent the growth of fungus and bacteria.

Fungus and bacteria can cause infection so severe that your nails could even fall off.

30

OTC Beauty Magazine March 2016

대부분의 여성들은 손을 아름답게 하기위해 손톱을 매니큐어로 장식하는 걸 좋아한다. 대부분의 여성들이 모르고 있는 것은 매니큐어 사용으로 인한 실제적인 이점이 있다는 것이다. 다른 화장 품과 함께, 매니큐어는 여성들이 아름다움을 느끼고 내외적으로 자신감을 갖게 만든다. 매니큐어 바르는 것의 좋은 점 (패디큐어 포함!)

매니큐어를 바르면 얻게 되는 명백한 이점은 손톱에 매니큐어 칠이 마무리되어 가면서 점점 멋지 고 건강하게 보인다는 것이다. 매니큐어와 패디큐어를 받으러 스파에 가는 것은 휴식을 갖는 것

일 수도 있지만, 동시에 자기 스스로를 관리하는 것이며, 또한 마음과 몸, 정신을 위해 누군가 당 신을 약간은 사치스럽게 빠져들게 하는 것이기도 하다.

매니큐어와 패디큐어가 전체 바디 마사지는 아니지만, 믿을 수 없을 만큼 릴렉스가 된다.

다수의 좋은 네일 살롱은 가장 기본적인 매니큐어와 패디큐어부터 손과 발 마사지, 핫 타월, 아로 마 테라피 등을 포함하는 좀 더 비싼 서비스도 제공한다. 간단한 손과 발 마사지 조차 당신이 아 주 피곤한 날에는 놀랍게 느껴질 것이다. 매니큐어 사용 요소 - 큐티클 오일

손톱을 칠하는 것은 손톱을 매력적으로 예쁘게 보이게 만든다. 그러나, 이러한 과정 자체가 당신

의 손과 손톱에 혜택을 주게 된다. 독한 화학 물질이 함유되지 않은 대부분의 매니큐어 리무버는 여러 가지 비타민과 미네랄이 들어 있어서 실제적으로는 손톱의 상태와 강도에 도움을 줄 수 있 다. 매니큐어를 바르기 위해서는 큐티클을 손질하고 손과 손톱에 충분한 보습 공급이 포함된다. 발과 발톱에도 이와 같은 과정이 적용된다.

매니큐어 사용에서 주요한 요소 중 하나는 큐티클 오일이다. 비록, 사용이 불편하고 지저분

해진다는 이유로 한 때 무시되었지만, 지금은 어떤 네일 관리든 일반적인 과정이 되었다. 큐티

클 오일은 매니큐어처럼 바르거나, 펜 혹은 스틱을 사용해서 바를 수 있다. 큐티클 오일은 아몬

드, 티트리, 귤, 호호바, 쌀겨 및 일반 비타민 E 오일 등 다양한 성분들이 함유된다. 전통적으로 대

부분의 큐티클 오일이 오일 기반인 반면, 요즘의 많은 제품들은 젤 타입이다. 이런 큐티클 오일과 크림들은 손톱과 손톱 주변의 피부를 부드럽게 유지할 뿐 아니라, 곰팡이나 박테리아의 성장을

방지할 수 있다. 곰팡이와 박테리아는 감염을 유발시켜 심한 경우 손톱이 떨어져 나가게 만들 수 도 있다.

March 2016

OTC Beauty Magazine

31

K-t-K The Nail Massage Part of any good manicure is the nail massage. This actually goes hand in hand with the use of cuticle oil, as it is often applied directly to the cuticles and nails. At most salons, instead of just allowing it to soak in, it is often gently massaged in for the full benefits.

This nail massage is not only great for distributing the moisture of the cuticle oil, but also stimulates nail growth.

Any massage increases the blood flow to that particular region of the body, and the same is true for a hand and nail massage. Increased blood flow to the region allows toxins to be removed as well as the conditioning effects of the blood. Try it by giving yourself nail massages once a week, or even once a day, and you will see an increase in the strength and length of your nails.

네일 마사지

Other Benefits of Nail Polish Regularly maintained hands and nails give a great impression of the amount of care you treat your body to. Remember, while looks are not everything, the way you look is often part of any first impression that you give. Many people notice your face and hands first.

Unkempt nails may allow people to think the rest of your life is just as messy.

There are other reasons to wear nail polish as well. If you have flawed or unattractive fingernails or toenails, nail polish can help disguise that. Obviously, you will always want to keep your nails clean for hygienic reasons, but nail polish can cover up unsightly flaws. Perhaps you have a calcium deficiency that causes your nails to be specked with white. A quick coat of nail polish can cover that up instantly.

Many nail polishes produced today, as well as some nail polish removers, are packed with vitamins and conditioners. The days when nail polish was thought to be “poison” for you are gone when people all over realized that it can actually help your hands in more ways than just aesthetically. Beautifully kept nails can be a real confidence booster and a great way to feel good!

Article courtesy of articlesbase.com. You can find the article at: http://www.articlesbase.com/cosmetics-articles/benefits-of-using-nail-polish-919993.html

정기적으로 손과 손톱을 관리하는 것은 당신이 몸을 아주 잘 관리하고 있다는 좋은 인상을 준다.

좋은 매니큐어 서비스의 일부는 손톱 마사지이다. 이것은 실제로 큐티클 오일을 사용해서 두 손

을 잡고 문지르게 되지만 종종 손톱과 큐티클에 직접 바르기도 한다. 대부분의 살롱에서는, 단지

손을 담그는 대신, 손과 손톱 전체를 부드럽게 마사지한다. 이런 네일 마사지는 큐티클 오일의 수 분을 전달할 뿐 아니라, 손톱의 성장도 자극한다.

마사지는 신체 특정 부위의 혈류를 증가시키는데, 손과 손톱 마사지 역시 마찬가지다. 부위별로

혈류량을 증가시키면 독소를 배출시킬 뿐 아니라 혈액을 컨디셔닝하는 효과도 볼 수 있다. 일주 일 혹은 하루에 한 번씩 스스로 손톱 마사지를 해보라, 손톱의 강도의 길이가 증가하는 것을 보 게 될 것이다.

매니큐어의 다른 이점들

기억하라, 외모가 전부는 아니지만, 당신의 모습은 종종 당신이 보여주는 첫 인상의 한 부분이 된 다. 많은 사람들이 당신의 얼굴과 손을 먼저 보게 된다. 깔끔하지 못한 손톱은 다른 사람들로 하 여금 당신의 남은 생활도 지저분할 수 있다는 생각이 들게 할 수 있다.

매니큐어를 바르는 다른 이유도 있다. 만일 당신이 결함이 있거나 매력 없는 손톱이나 발톱

을 갖고 있다면, 매니큐어는 이것을 숨기는데 도움이 된다. 물론, 위생적인 이유에서 항상 손톱을 깨끗하게 유지하고 싶겠지만, 매니큐어는 결함을 보이지 않게 덮어줄 수 있다. 칼슘이 부족할 경

우 당신의 손톱에 하얀 반점들이 생길 수 있다. 빨리 마르는 매니큐어는 이것을 즉각적으로 커버 할 수 있다.

일부 매니큐어 리무버 뿐 아니라, 요즘 만들어지는 많은 매니큐어들은 비타민과 컨디셔너가

함유되어 있다. 매니큐어가 “포이즌”으로 인식되던 시대는 지났고 사람들은 이제 단지 미용적으 로만이 아니라 여러모로 당신의 손에 실제적인 도움이 된다는 것을 인식하고 있다. 아름답게 관 리된 손톱은 실제적인 자신감이 될 수 있고 기분을 좋게 하는 아주 좋은 방법이다!

articlesbase.com에서 발췌한 내용입니다. http://www.articlesbase.com/cosmetics-articles/benefits-of-using-nail-polish-919993.html 에서 원문을 볼 수 있습니다.

Suzanne Bradley is a freelance writer who writes about fashion and beauty, often focusing on a specific product such as nail polish.

32

OTC Beauty Magazine March 2016

March 2016

OTC Beauty Magazine

31

K-t-K

Knowledge to Know

by Jen Denero

Peeling Nails? Here’s

8 Reasons Why it’s Happening 벗겨지는 손톱? 여기 그 8가지 이유가 있다.

Chipped, peeling, flaky fingernails are never in style. If you're reading this, you've probably tried a lot of different products and strategies to stop the problem from happening.

Understanding how your nails got that way in the first place could help you come up with a better strategy.

Here are eight of the top causes of peeling fingernails.

Climate Changes No, we're not talking about carbon emissions. Your nails are not suffering from global warming the way the polar bears are. It's just that sudden changes in the weather, or extreme weather conditions, might be affecting your nails. Usually the culprit is cold, dry weather that dehydrates the nail plate, causing layers to separate and flake off. To solve it, try rubbing in a rich lotion or moisturizer every morning and evening—and wear gloves!

Dietary Issues Many people will say that if your nails are peeling, it's a lack of protein that's the cause.

This is really unlikely in North America or Western Europe, even if you're a hard-core vegan. Usually, if diet's to blame for your fingernail problems, it's a lack of biotin, sulfur, or B-vitamins (which is a concern for vegans). A good supplement, along with a few extra servings of raw vegetables and fruit, should alleviate the chipping.

Prescription Medications Some medicines have a drying effect on the skin and nails. If your peeling nails became an issue after you started taking a certain drug, you should head to the manufacturer's website to double-check side effects. We'd never recommend quitting any physician-prescribed drug just for the sake of your fingernails. Instead, try improving your diet, as in step 2, and moisturizing, as in step 1. If that doesn't work, pick a good nail strengthener (see step 8).

Psoriasis, Yeast Infections, or Other Skin Conditions If you're suffering from a skin condition such as psoriasis or a yeast infection, there could be knock-on effects for your nails. Many psoriasis patients also report chipping and peeling nails. If you've been given a prescription ointment or cream for what's on your skin, try rubbing it on your nails, too.

34

OTC Beauty Magazine March 2016

부서지거나 벗겨지는 손톱은 결코 아름답지 않다. 당신이 이 글을 읽고 있다면, 문제를 해결하기 위해

서 아마도 이미 수많은 다른 제품들과 방법들을 시도했을 것이다. 당신의 손톱이 처음부터 어떠했었는 지를 이해하면 더 나은방법을 찾는데도움이 될 것이다. 다음은 손톱이 벗겨지는 8 가지 주요 원인들이다. 기후 변화

우리는 지금 탄소 배출에 대해 얘기하는 것이 아니다. 당신의 손톱은 북극곰이 겪고 있는 것처럼 지구

온난화로 고통 받고 있는 것은 아니다. 단지 갑작스러운 날씨의 변화, 극단적인 기상 조건 등은 당신의 손톱에 영향을 줄 수가 있다. 일반적으로 춥고 건조한 날씨가 손톱의 수분을 빼앗는 주범이며, 그로 인 해 손톱 층이 분리되어 벗겨지게 된다. 이를 해결하기 위해서는, 매일 아침 저녁으로 풍부한 로션이나 보습제를 손톱과 그 주변에 바르는 것이 좋다- 장갑 착용도 좋은 방법이다! 식이 문제

당신의 손톱이 벗겨지는 것에 대해, 많은 사람들이 그 이유는 단백질 부족이라고 말할 것이다. 이것은 북미나 서유럽, 심지어 강경한 채식주의자의 경우에도 일어나기 어려운 경우다. 일반적으로, 손톱 문

제에 관해 식습관을 나무라게 된다면, 비오틴이나 황, 비타민B(채식주의자들에 경우 염려가 되는 것) 등의 부족을 들 수가 있다. 좋은 보충제와 더불어 몇 가지 생 야채와 과일을 약간 더 섭취하는 것으로 도 손톱이 부서지는 것을 완화시킬 수가 있다. 처방 의약품

일부 약품들은 피부와 손톱을 건조하게 하는 작용을 한다. 만일 특정 약품을 복용한 후부터 손톱이 벗 겨지기 시작했다면, 제조 의약업체의 웹사이트를 통해 부작용을 다시 한번 확인해야 한다. 단지 손톱

때문에 의사에게 처방 받은 약의 복용을 중단하라고 권유하는 것이 아니다. 대신, 앞서 1,2단계에서 언 급했듯이 식습관을 개선하고 손톱에 충분한 보습을 공급하도록 노력해라. 만일 이런 방법들이 효과를 거두지 않는다면, 좋은 품질의 손톱 강화제를 사용해봐라(8단계 참조) 건선, 효모 감염, 혹은 다른 피부 조건

건선이나 효모 감염과 같은 피부 상태를 겪고 있다면, 이런 문제들이 손톱에 영향을 줄 수가 있다. 많

은 건선 환자들이 손톱이 부서지고 벗겨지는 것을 경험한다. 이런 증상에 관해 처방 받은 연고나 크림 이 있다면, 손톱에도 사용해봐라.

March 2016

OTC Beauty Magazine

31

K-t-K Chemical Exposure Lots of people don't take proper precautions when cleaning the house or conducting pest control. For the sake of your lungs, ventilate the room. For the sake of your nails, wear gloves.

Chemicals and solvents present in many cleaning products can dry out or damage your fingernails, leading to peeling.

Immersion in Water Water swells and separates the layers of the nail plate. If you keep re-wetting the nails, they never dry properly, leading to flaking and peels. If you're in a job where you soak your hands or have to wash them regularly, you're going to have nail problems unless you take evasive action. Wear gloves wherever possible, and moisturize at least twice a day, if not more. Fitness swimmers who spend more than an hour in the pool should rub olive oil or petroleum jelly into their nails before starting their laps.

Post-Fake Nail Trauma Really well-done acrylic nails look great, but it's pretty much inevitable that your nails will be paper thin and damaged once you have the fakes taken off. You'll have to be patient, and stimulate new growth with diet, moisturizers, and nail strengtheners. But don't just pick any nail strengthener…

The Wrong Kind of Nail Treatments Nail strengtheners and peeling nail solutions contain a lot of chemicals. Most of them are designed to make your nails bond back together to prevent breaking and peeling. Some of them may actually be making the problem worse. Formaldehyde, an ingredient in several popular strengtheners, can cause drying and irritation of the skin and nails—not to mention being a suspected cause of breast cancer. Switch to a nail care product that's free of formaldehyde, toluene, and dibutyl phthalate, such as Nail Aid's Peeling Nail Intense Repair Gel. Your entire body, not just your nails, will thank you.

Article courtesy of articlesbase.com. You can find the article at: http://www.articlesbase.com/cosmetics-articles/peeling-nails-heres-8-reasons-why-its-happening-562964.html

화학 물질의 노출

많은 사람들이 집 청소나 해충 방제 작업을 할 때 적절한 예방 조치를 취하지 않는다. 당신의 폐를 위해 서, 실내를 환기시켜라. 당신의 손톱을 위해서, 장갑을 착용해라. 많은 청소 제품에 함유되어 있는 화학 물질과 용매들은 손톱을 건조하게 하거나 손상시킬 수가 있으며, 이로 인해 손톱이 박리될 수 있다. 손톱을 물에 담그는 것

물은 손톱의 레이어를 팽윤시키고 분리시킨다. 손톱을 지속적으로 젖게 하면, 손톱은 결코 적절하게 마 를 수가 없고, 이로 인해 박리되거나 껍질이 벗겨질 수 있다. 물에 손을 많이 담그거나 손을 정기적으로

씻어야만 하는 직업이라면, 적절한 조취를 취하지 않을 경우 당신의 손톱에는 문제가 생길 것이다. 가능 한 한 장갑을 착용하고 하루에 최소 2회 혹은 그 이상 보습을 해야 한다. 수영장에서 1시간 이상을 보내 는 사람들은 수영 시작 전에 손톱에 올리브 오일이나 바셀린을 발라야 한다. 가짜 네일 사용 후의 외상

아크릴 네일을 아주 잘 붙이면 멋지게 보이지만, 가짜 손톱을 떼어낼 때 당신의 손톱은 종이처럼 얇아지 고 손상되는 것을 거의 피할 수가 없다. 인내심을 가지고, 적절한 식습관과 보습제, 손톱 강화제 등을 활

용하면서 손톱이 새롭게 자라도록 촉진시켜라. 하지만, 그냥 아무 손톱 강화제나 선택해서는 안된다…. 네일 트리트먼트의 잘못된 종류

손톱 강화제나 손톱 박리 솔루션에는 많은 양의 화학 물질이 포함되어 있다. 이런 제품의 대부분은 손톱 이 부서지거나 벗겨지는 것을 방지하기 위해서 서로 다시 결합하도록 고안된 것이다. 일부 제품들은 사 실상 문제를 악화시킬 수도 있다. 여러 유명 강화제에 함유된 성분인 포름 알데히드는 피부와 손톱의 건조 및 자극을 일으킬 수 있다- 유방암 유발이 의심된다는 것은 언급하지 않겠다. 포름 알데히드, 톨 루엔, 디부틸 프탈레이트 등이 함유되지 않은 손톱 관리 제품으로 교체해라. 예를 들자면Nail Aid's

Peeling Nail Intense Repair Gel같은 제품이 있다. 단지 손톱 뿐 아니라 당신의 몸 전체가 감사해할 것이다.

articlesbase.com에서 발췌한 내용입니다. http://www.articlesbase.com/cosmetics-articles/peeling-nailsheres-8-reasons-why-its-happening-562964.html 에서 원문을 볼 수 있습니다.

Jen Denero is a contributor to Articlesbase.com. More information about the product mentioned in this article can be found here: www.nailaidcares.com.

36

OTC Beauty Magazine March 2016

For your skin care trust Fair & White!

March 2016

OTC Beauty Magazine

39

Urban Call Briefs

by Lafayette Jones

Mario de la Guardia President Strength of Nature Global

Lafayette Jones President SMSi-Urban Call Marketing

Global Beauty Alliance Beauty Industry Leaders Create Global Beauty Alliance (GBA)

Over 50 multicultural beauty industry executives are leading the initiative to organize the Global Beauty Alliance (GBA), a global beauty organization.

The mission of the organization is to support entrepreneurs serving global populations with curly hair textures. Mario de la Guardia, President of Strength of Nature Global, and Multicultural beauty industry veteran Lafayette Jones, President of SMSi-Urban Call Marketing and Publisher of Urban Call, are spearheading the initiative.

The organization hosted its initial meeting during the 2015 Cosmoprof Conference in July at the Mandalay Bay in Las Vegas. Subsequent meetings were held in Atlanta on the 49th floor of the Atlanta Commerce Club in August during the Bronner Bros. Summer Show and in November. During the most recent meeting, nearly 20 beauty industry leaders pledged more than $100,000 in start-up funds to support the development and infrastructure of Global Beauty Alliance.

Bob Bell, Founder of House of Cheatham, kicked off the meeting with invocation. He was followed by Mario de la Guardia who welcomed the guests and presented the Global beauty Alliance’s mission and objectives. Lafayette Jones called the meeting to order, facilitated the meeting and later presented “The Multicultural Edge: The Rising Super Consumer,” a report highlighting how multicultural consumers are transforming the U.S. mainstream.

Committee chairs from Innovation, Category Marketing/Communications,

Lafayette Jones

Finance/Budget/Bylaws, and Regulatory/Legal committees provided a status update on their progress.

Also during the meeting, guest speaker Romina Brown, President of Strategic Solutions International (www.ssiconsults.com), provided a category overview which included Category Size, Channel Summary, Manufacturer Summary, Brand Summary, Segment Summary and Impact of New Naturals.

Special remarks were made by Richelieu Dennis, Founder of Sundial and Shea Moisture, and LisaRaye McCoy, celebrity actress and Founder of LisaRaye Beauty Products. At the end of the meeting, beauty industry pioneer Joe Dudley, Sr., Founder of Dudley Products, was given a standing ovation from the membership and closed the meeting with the benediction.

“Global Beauty Alliance will give us a powerful collective voice and leadership role in our various industry global publics—domestic and international trade, consumer, salon, media, governmental, regulatory and community,” said Lafayette Jones, Managing Partner of SMSi-Urban Call Marketing.

Membership is open to all beauty industry members, which includes brand owners, entrepreneurs, manufacturers, retailers, distributors, media, sales representative companies and beauty industry related suppliers.

To learn more, please visit GLOBALBEAUTYALLIANCE.com.

Each month, Urban Call Briefs covers subjects that provide readers of OTC Beauty Magazine with information on multicultural consumers, Hispanics and African Americans, who are the fastest growing consumer segments in the U.S. The mission of this column is to build a bridge of communications and information between manufacturers and retailers and the ethnic consumers they wish to serve better. The column offers resources covering marketing, retail merchandising, consumer research, purchase behavior, fashion and beauty trends, industry events and people, trade association news, new product launches and a potpourri of information designed to help the readers make intelligent decisions about the customers they serve. Urban Call is a registered trademark of Segmented Marketing Services, Inc. (SMSi).

For more information, call 336-759-7477 or visit www.segmentedmarketing.com.

The preceeding article is the property of SMSi – Urban Call Marketing, Inc. and may not be reproduced without written permission from the author.

March 2016 OTC Beauty Magazine

39

Urban Call Briefs

40

OTC Beauty Magazine

March 2016

March 2015 OTC Beauty Magazine

41

Business Tips

by Brian Greenberg

7 Pitfalls to Avoid When Running a Family Business Malignant mindsets of those running family firms 가족 비즈니스 운영에 있어서 피해야 할 7가지 함정 가족 운영 비즈니스의 고질적 사고 방식

Entrepreneurship is rarely easy but also having family in the mix can add multiple layers of complexity—barriers and challenges that your competitors may not be burdened with. That said, the unique dynamics of a family-run business can also result in extraordinary success as evidenced by Wal-Mart, BMW, Ford and Tyson—all highly accomplished family firms. For this reason and others, the “family business” trend is flourishing. In fact, recent reports reveal that family-owned companies comprise between 80 and 90 percent of businesses worldwide, generating a staggering estimated $6.5 trillion in annual sales—“enough to be the third largest economy in the world (behind the U.S. and China)” as cited in the report.

What’s also fascinating is that The Global Family Business Index, a compilation of the largest 500 family firms around the globe intended to exemplify the economic power and relevance of family firms worldwide, found that 44 percent are owned by fourth generation or older family members. These companies are in it for the long haul and have clearly realized the kind of sustained success needed to withstand the test of time.

One major component of long term success among family businesses is simply knowing how to navigate and circumvent personal relationships in order to work together effectively, while also maintaining positive perceptions and overall integrity with non-related staffers. Achieving all of this, while tending to “standard” business issues, can be daunting at best and a death knell for far too many.

With this in mind, here’s a list of seven pitfalls to avoid—all of which can cause an assortment of strife: from uncomfortable family friction to completely tearing a family and business apart.

1. Not respecting family hierarchy. Every family has a pecking order and not respecting this order within the business will cause friction. If someone feels they are being disrespected or not being heard, it’s a recipe for resentment and conflict. A certain level of mutual respect and a feeling of collaboration is essential. Leveraging each person’s individual strengths, including management capabilities, for the business’ greater good needs to continually be top-of-mind.

2. Neglecting to define or agree upon roles. It’s important for family members to take an active part in choosing and defining their roles within the business. Make those roles official by including titles, creating business cards and including the position on your website’s “About” page. This will be a motivating factor to get the family member to acknowledge his or her position. Defining objectives is also important and should play to each family member’s strengths. Each quarter, family members should define one to five key objectives and goals to accomplish. This will help keep everyone in the familial 42

OTC Beauty Magazine March 2016

기업가 정신을 갖는다는 건 그다지 쉬운 일이 아니며 또한 가족들이 섞여 있다면 몇 겹은 더

복잡한 일들이 추가될 수 있다 – 당신의 경쟁자는 느낄지 않아도 되는 어려움을 겪을 수도 있 다는 것이다. 그러나 가족 경영 비즈니스의 독특한 역동성은 월마트, BMW, FORD, 그리고

TYSON- 모두 아주 크게 성공한 가족 기업임 - 에 의해 입증되었듯이 특별한 성공을 보여주기 도 한다. 이 때문에, “가족 비즈니스” 추세는 번성하고 있다. 사실, 최근 보고서에 따르면 가족

소유 기업은 전세계 비즈니스의 80-90%를 차지하며, 연간 매출 6.5 조 달러라는 엄청난 액수 로 추정할 수 있다 – “세계에서 세 번째로 큰 경제(미국과 중국의 뒤를 이어)”라고 인용된다.

경제적 능력과 적절성의 예를 제시하기 위해 세계적으로 가장 큰 500개 가족 기업을 모

은THE GLOBAL FAMILY BUSINESS INDEX에서 볼 수 있는 흥미로운 점은, 이 중 44%가 네 번째 세대 혹은 그 이상으로 오래 된 가족이 소유하고 있다는 것이다. 이런 기업들은 오랜 시 간 이어져 왔고 시간의 시험을 견디면서 일종의 지속적인 성공을 명확하게 실현했다.

가족 기업의 장기적인 성공에 있어서 주요한 구성 요소는 간단하게도 효과적으로 함께

일하기 위해서 대인 관계를 어떻게 해야 하는지를 아는 동시에, 가족이 아닌 직원들과의 전반 적인 통합과 긍정적 인식을 유지하는 것이다. 이러한 이유로, 일상적인 비즈니스 문제들을 쉽 게 처리할 수 있는 것이다.

이것을 염두에 두고, 불편한 가족 마찰부터 가족과 비즈니스 모두를 망가트릴 수 있는 다음의 7가지 항목들을 살펴보자.

1. 가족의 계층 구조를 존중하지 않는 것. 모든 가족에는 서열이 있는데, 비즈니스에서 이 서

열을 존중하지 않는 것은 마찰의 원인이 될 수 있다. 만일 누군가 존중 받지 못한다고 느끼거 나 그것을 듣는다면, 이것은 분노와 갈등의 근본적 원인이 되는 것이다. 일정 수준의 상호 존

중과 협력의 느낌은 필수적이다. 비즈니스가 지속적으로 최고 수준을 유지할 수 있도록 더욱 향상된 관리기능을 통해 각 개인의 강점을 활용해라.

2. 역할에 대한 정의나 동의를 무시. 가족 구성원이 비즈니스 내에서 자신의 역할을 선택하고

정의하기 위해 적극적으로 참여하는 것은 중요한 일이다. 이런 역할들을 직책과 명함 제작, 웹 사이트의 “ABOUT” 페이지에 소개 등의 방법으로 공식화하라. 이것은 가족 구성원들이 자신 의 역할을 인식하는데 있어서 동기 부여의 요소가 될 것이다. 목표를 정의하는 것 또한 중요

하며 각 가족 구성원의 강점을 발휘할 수 있어야 한다. 각 분기별로, 가족 구성원들이 1에서 5

가지의 주요 목표를 정의하고 수행을 위한 목표를 세워야 한다. 이것은 가족이라는 원형 안에

circle moving forward and will help maintain momentum within the company at large.

3. Not allowing enough leeway. Family members, especially the younger ones, need the freedom to try their own projects, even if other family members aren’t necessarily on board. If the project fails, it is a learning experience—and one that individual will remember for a very long time. If the project is a success, it’s a huge win-win both for the individual and the business as a whole. In that vein, it’s important to remember that family members are not the same as regular employees and treating them as such can be a recipe for disaster. No one is more invested in a family business than a family member and, because of this, family members should have much more leeway and authority than a typical employee.

4. Not including the entire family on important decisions. It used to be that parents and grandparents were the go-to family members for advice and input on important decisions. In business, it’s also important to include the entire family when making important decisions for several reasons. First of all, with 90 years and three generations of experience to draw upon in my own family business, not utilizing that collective wisdom and experience would be a tremendous opportunity loss; a woefully wasted resource.

In your own family business, even if you don’t currently have the advantage of multiple generations’ worth of wisdom to draw upon, it’s important to create the expectation that everyone’s input is valuable, which it is. Second, including the spouses can also prove invaluable. They have a stake in the business the same as any other family member, and can often bring forth an “outsider’s” perspective since they aren’t as close to the issues at hand. When the entire family participates and a quorum is reached, the entire family takes ownership of that decision and the results, for better or worse. In this way, important business matters become family matters.

5. Having “zero tolerance” regarding personal vs. business finances. On the one hand, keeping business credit cards under control is a must. Misuse can put the whole business at risk of an IRS audit. On the other hand, revenue generated by the business should not be off limits, either. After all, that money doesn’t belong to one person, it belongs to the entire family. No one family member should have their fist so tightly around the purse strings that no one has access to the fruits of their labor. This only serves to create power struggles and resentment. Having tolerance and compassion regarding family members’ financial needs is a must. The business exists to provide for the family. If it can’t do that, what’s the point? No matter what your particular family dynamic is, remember that, ultimately, family is far more important than money.

6. Forgetting to celebrate the wins and to have fun. Being in business with your family is a blessing. If you’re not having fun running your family business, you’re taking yourself way too seriously. Make sure you take the time to celebrate the wins in addition to learning from the losses. This is vital to maintaining morale and a general positive feeling toward the business. A family business that celebrates and supports one another creates a culture that fosters dedication and success.

7. Not having a conflict resolution plan. Business disputes happen and, when those disagreements are between family members, things inevitably get personal. To avoid conflicts spiraling out of control, make sure everyone signs an agreement that states any dispute is to be handled by mediation or arbitration. Litigation should never, ever be a consideration. It will only cause irreparable damage both to the business and the family.

Proper communication is key in any relationship, but even more so within the highly specialized context of family business dynamics. It’s critical to create a system and safe place in which to deal with anger between family members when it arises—away from the eyes and ears of non-family employees, as a family run businesses should also present itself as a united front.

At the heart of avoiding each of these pitfalls is proactive communication, systemization and conflict resolution. Ultimately, how you interact with your family in general will propagate to how you interact within your business. Taking the time to consider those scenarios that can cause dissention among family members who work together and plan out some precautionary measures, you will be well on your way to building stronger relationships with loved ones and perhaps a lasting family business legacy for generations to come.

Sources: • www.forbes.com/sites/chasewithorn/2015/04/20/new-report-reveals-the-500-largest-family- owned-companies-in-the-world/ • familybusinessindex.com • familybusinessindex.com/data/Global_Family_Business_Index_comment_by_Thomas_ Zellweger.pdf

서 모두가 지속적으로 전진하는데 도움이 될 것이며, 크게는 기업 내의 가속도를 유지하는데 도움이 될 것이다.

3. 충분한 자유를 허용하지 않는다. 가족 구성원, 특히 젊은 사람들은, 자기 스스로의 프로젝

트를 시도할 수 있는 자유가 필요하다, 다른 가족 구성원들에게는 필요하지 않은 경우에도. 프 로젝트가 실패하면, 그것은 학습 경험이 되고, 아주 오래 동안 그것을 기억하게 될 것이다. 프

로젝트가 성공하게 되면, 그것은 개인과 회사 양쪽 모두 거대한 하나로서 서로 WIN-WIN 하게 되는 것이다. 그런 맥락에서, 가족 구성원은 일반 고용인들과는 같지 않다는 것을 기억하고,

일반 고용인들과 같이 다룬다면 큰 재난이 될 수가 있다는 것을 명심해야 한다. 가족 비즈니스 에서 어느 누구도 가족 구성원보다 더 많은 투자를 하지는 않는다, 이런 이유로, 가족 구성원 들은 일반적인 고용인들보다 더 많은 자유와 권한을 가져야 한다.

4. 중요한 결정에 가족 전체를 포함하지 않는다.부모와 조부모는 중요한 결정에 있어서 충고

와 의사 반영을 위한 중요한 가족 구성원이었다. 비즈니스에서, 중요한 결정을 내리는데 모든 구성원을 포함하는 것은 여러 이유에서 중요하다. 우선, 내 가족 비즈니스에 이용할 수 있는,

90년 동안 3대에 걸친 경험과 더불어 수집된 교훈과 경험을 활용하지 않는 것은 너무도 큰 손 실이다. 비참하게 낭비되는 자원이다. 당신의 가족 비즈니스에서, 현재 당신이 다양한 세대를 통해 활용할 수 있는 가치 있는 교훈이 없다 해도, 모든 사람들의 의사 반영이 가치가 있다는

것을 생성하는 것이 중요하며, 실제로 그러하다. 둘째로, 배우자 역시 상당한 도움이 될 수 있

다. 그들은 비즈니스에서 다른 가족 구성원들과 동일한 지분을 갖고 있으며, 직접적으로 문제

에 접근하지 않기 때문에 종종 “외부인”의 관점을 가질 수 있다. 전체 가족들이 참여하고 정족 수에 도달했을 때, 전체 가족은 그것이 보다 나은 것이든 그렇지 않든 간에 그 결정과 결과에 대한 소유권을 얻게 된다. 이런 방식으로, 중요한 비즈니스 문제는 가족의 문제가 된다.

5. 개인 대 비즈니스적 재정에 관한 “ZERO TOLERANCE, 무관용 정책 (범법자에 대한 처

벌을 대단히 엄격하게 가하는 정책)”을 갖는 것. 비즈니스용 신용 카드를 제어하는 것은 필수 적이다. 신용 카드의 오용은 IRS 감사의 위험을 초래하여 전체 비즈니스를 힘들게 할 수가 있

다. 다른 한편으로, 비즈니스를 통해 생성된 수익 또한 제한 구역이 되어서는 안 된다. 결국, 돈 은 어떤 한 사람에게 속하지 않고, 전체 가족에게 속해야 한다. 어떤 가족 구성원도 누구도 그 들의 노력에 대한 대가를 얻을 수 없도록 지갑을 꽉 움켜지고 있어서는 안 된다. 이것은 권력

투쟁과 분노만 생성할 뿐이다. 가족 구성원의 재무 요구에 대한 관용과 동정심을 갖는 것은 필 수이다. 사업은 가족을 부양하기 위해서 존재한다. 만약 그것이 이뤄지지 않는다면, 무슨 소

용인가? 당신 가족의 특정한 동력이 무엇이든 간에, 기억하라, 궁극적으로, 가족은 돈보다 훨 씬 소중하다.

6. 승리를 축하하고 즐기는 것을 잊는다. 가족과 비즈니스를 하는 것은 축복이다. 만일 당신이

가족 비즈니스를 운영하면서 즐거움을 얻지 않는다면, 당신 스스로를 너무도 심각하게 만드는 것이다. 승리를 축하하고 손실을 통해 배움을 얻을 수 있어야 한다. 이것은 비즈니스를 대하는 일반적인 긍정적 느낌과 사기를 유지하는데 매우 중요하다. 서로를 축하하고 지원하는 가족 비즈니스는 헌신과 성공을 촉진하는 문화를 창출한다.

7. 충돌에 대한 해결 계획이 없음. 비즈니스 분쟁은 발생할 수 있고, 이런 불일치는 가족 구성 원 간에, 개인적인 것이 불가피한 일에서 발생한다. 걷잡을 수 없이 제어가 안 되는 갈등을 피 하기 위해서는, 모든 구성원들이 어떤 분쟁도 조정과 중재를 통해 처리되어야 한다는 내용의

동의서에 사인을 해야 한다. 소송은 결단코 고려되어서는 안 된다. 그것은 오직 비즈니스와 가 족 모두에 회복 불가능한 상처만 야기시킬 뿐이다. 적절한 커뮤니케이션은 어떤 관계에서든

중요하지만, 가족 비즈니스에서는 더더욱 중요하다. 문제가 발생했을 때 가족 구성원들 사이

의 분노를 처리할 수 있는 시스템과 안전 지역을 만드는 것이 중요하다 – 비 가족 직원들의 눈

과 귀를 피할 수 있는 곳, 왜냐하면, 가족 경영 비즈니스는 또한 그 자체로 공동 전선으로서 보 여져야 하기 때문이다.

이러한 각각의 함정을 피하는 핵심은 적극적인 커뮤니케이션과 체계화 그리고 분쟁 해결이

다. 궁극적으로, 당신이 가족들과 일반적으로 상호 작용하는 방법이 당신의 비즈니스와 상호

작용하는 방식으로 전파될 것이다. 함께 일하는 가족 구성원들 사이의 불화를 야기할 수 있는 이러한 시나리오들을 고려할 수 있는 시간을 갖고 예방 조치를 계획하라. 그러면 당신이 사랑 하는 가족들과 더욱 강력한 유대 관계를 형성할 수 있는 당신만의 방법을 찾게 될 것이며, 아 마도 다음 세대를 위한 지속적인 가족 비즈니스의 유산이 이어지게 될 것이다.

Brian Greenberg is a multi-faceted entrepreneur who has founded and now spearheads multiple online businesses. He currently co-owns and operates three entrepreneurial companies with his father, Elliott Greenberg, which have each flourished for over 10 years: www.WholesaleJanitorialSupply.com, www.TouchFreeConcepts.com and www.TrueBlueLifeInsurance.com.

March 2016 OTC Beauty Magazine

43

Business Tips

by Tracey C. Jones

Does This Excuse Make My Look

“But”

?

G I B

“BUT”이라는 말이 내 변명을 더욱 커 보이게 할까?

One day, during lunch break, a construction worker opened his lunchbox, pulled out two sandwiches, hoisted them aloft, and cried to the heavens in anguish, “Not peanut-butter sandwiches again!” The next day, he opened his lunchbox, peered inside, and wailed in agony, “Not peanut-butter sandwiches again!” Day after day, the same scene played out: open lunch box, extract contents, “Not peanut-butter sandwiches again!” Finally, after 13 days of unchanging lunchtime drama, his coworker said, “Say, mister, if you don’t like peanut-butter sandwiches, why don’t you ask your wife to make you something else?”

“You leave my wife out of this,” he replied. “I MAKE MY OWN LUNCH!” We all make our own sandwiches and too many of us make sandwiches that we don’t like to eat. Negative elements often take root in our lives because we allow ourselves to get caught up in an endless cycle of excuses instead of taking action. Here are a few ways to take control of what’s in your lunchbox.

Prune the word “but” from your vocabulary: It’s just as important to weed your mind as it is your physical surroundings, and the most powerful and effective way to accomplish this is to prune the word “but” from your vocabulary. Excuses are mental weeds that strangle any chance of new growth regardless of how many seeds you plant. Excuses are virulent vines that strangle everything in their vicinity. Excusatory words can be just as venomous as accusatory ones. Steer clear of both. They are two strains of the same weed.

When you expunge “but” from your vocabulary an amazing thing happens: where you used to see unfairness and lost chances you will find fortune and opportunity.

What you say and what you think affects your circumstances in a very real way.

Changing what comes out of your mouth—and what you say to yourself in your head—can give you a whole new outlook. You can create a life of possibility and potential by avoiding a simple three-letter word.

44

OTC Beauty Magazine March 2016

어느 날, 점심 시간에, 공사장 인부가 자신의 도시락을 열고, 샌드위치 2개를 꺼내 높이 치켜 들고 는 울부짖듯 슬퍼했다, “땅콩 버터 샌드위치는 그만!” 다음 날, 그는 또 도시락을 열고는 안을 힐끔 들여다 보더니, 고통스럽다는 듯 흐느꼈다, “땅콩 버터 샌드위치는 그만!” 날마다 같은 장면이 반복 되었다: 도시락을 열고, 내용물을 꺼내고, “땅콩 버터 샌드위치는 그만!” 13일간의 변하지 않는 점 심 시간 드라마 후 마지막으로, 그의 동료가 말했다,”여보게, 자네가 땅콩 버터 샌드위치를 좋아하 지 않는다면, 아내에게 다른 걸 만들어 달라고 말해보지 그러나?”

“내 아내는 이 얘기랑 상관없어.” “내가 샌드위치를 직접 만든다네!”

우리는 모두 자신의 샌드위치를 직접 만들며 우리들 중 너무도 많은 사람들이 먹고 싶지 않 은 샌드위치를 만든다. 부정적인 요소는 우리 삶에 종종 뿌리를 내린다. 왜냐하면 우리는 어떤 행동 을 취하는 대신 스스로 끝없는 변명의 순환 속으로 스스로를 가두기 때문이다. 여기 당신의 도시락 에 무엇이 들어갈지를 결정할 수 있는 몇 가지 방법들이 있다. 내 말속에서 “BUT”을 제거하라: 당신의 물리적 환경만큼이나 당신의 마음에서 쓸 때 없는 것들 을 뽑아내는 것이 중요하다. 이를 수행하기 위한 가장 강력하고 효과적인 방법은 당신의 말속에서 “BUT”이라는 단어를 제거하는 것이다. 변명은 당신이 얼마나 많은 씨앗을 심었는지에 관계없이 새로운 성장의 목을 조르는 정신적인 잡초이다. 변명은 당신 주변의 모든 것의 목을 조르는 악성 덩굴이다. 변명의 말은 비난의 말만큼이나 독이 될 수 있다. 이 두 가지 모두 가까이 하지 말아라. 이것은 뿌리가 같은 2 가지 잡초일 뿐이다.

당신의 어휘에서 “BUT”이라는 단어를 영구 삭제하면 놀라운 일이 생기게 된다. 당신이 불 공평하다고 느끼고 기회를 잃어버렸던 곳에서 행운과 기회를 찾게 될 것이다. 당신이 말하고 생각 하는 것이 아주 실제적인 방법으로 당신의 상황에 영향을 미치게 된다. 당신의 입에서 나오는 말들 을 바꾸는 것은 – 그리고 머리 속으로 당신 스스로에게 하는 말을 바꾸는 것은 당신에게 완전히 새 로운 비전을 만들어 줄 수가 있다. 간단한 세 글자의 이 단어를 피함으로써 당신은 가능성과 잠재 력의 삶을 만들어 낼 수가 있다.

변명의 조력자가 되지 말아라: 변명에는 두 가지 범주가 있다. 첫 번째는 무대책으로 인한 부정적 인 영향을 직접적으로 받게 됨에도 불구하고, 당신이 하지 않는 것들에서 오는 변명으로, 예를 들면 보다 건강한 라이프 스타일을 개발한다거나 더욱 성취감을 주는 일을 추구하는 것 등이다. 당신이 무언가를 스스로 해야 하는 것에 충분히 관심을 갖지 않을 때 이런 BUTS은 당신 곳곳에 서서히 만

March 2016 OTC Beauty Magazine

41

Don’t be an excuse enabler: Excuses come in two categories. The first derives from things we will not do despite the direct negative impact of inaction, such as developing a healthier lifestyle or pursuing a more fulfilling career. These buts are insidious and pervasive when you just don’t care enough about yourself to take action. If you want it bad enough you’ll find a way; if you don’t you’ll find an excuse. The second category derives from things we will not stop doing. It could be an addiction, or allowing negative people to stay in your life. This but thrives on the guilt-and-fear excuse and an enabling personality. As much as we like to blame others, the fact is that you are the master of what goes on in your own head. That’s right, YOU. It’s that simple, and it’s that difficult.

There is nothing positive or productive to be gained by making excuses or by repeating them. Repetition gives them credibility and allows them to continue to drain you and others. Let’s face it; life is tough, even for the healthiest and wealthiest of us. Making excuses exiles you to a perpetual rut, while choosing to take responsibility for your happiness and your attitude frees you to move on to bigger and better things.

Learn to recognize cognitive dissonance: Oftentimes the only way to get off your “but” is when the results become so positive or so painful that you are forced to take action. Psychologists refer to this as the Cognitive Dissonance Theory: either something brings you so much joy or causes you so much pain and sorrow that you have no choice but to change your behavior. If you keep repeating the same excuses rather than taking action then you aren’t at this point yet. It’s that simple. Benjamin Franklin said, “He that is good for making excuses is seldom good for anything else.”

And you definitely don’t want Excuse Master on your headstone.

The endless cycle of repeating excuses could be described, in the words of Alan Watts, as “all retch and no vomit.” How grossly appropriate! When we allow ourselves to associate with thankless, negative, or even unethical people we become poisoned by them. It’s not their fault; it’s ours. When we lack the discipline or self-esteem to break a negative habit, instead clinging to our big “buts,” we poison ourselves. Better to be silent than to regurgitate the same old thing over and over. Albert Einstein defined insanity as “doing the same thing over and over again and expecting different results.” This includes making excuses. For things to change, first you must change, so eliminate the three letter “b” word from your vocabulary because a big “but” doesn’t look good on anybody.

“

“

Business Tips

Excuses are mental weeds that strangle any chance of new growth regardless of how many seeds you plant.

연하게 된다. 두 번째 범주는 당신이 멈추지 않을 것들에서 유래되는 변명이다. 중독이나 당신의 인 생에 부정적인 사람들을 머물게 하는 것 등이 여기에 속할 수 있다. 이런 BUT은 죄책감과 두려움 의 변명, 자기 합리화를 번성하게 한다. 우리가 다른 사람들을 비난하기를 좋아하는 것만큼, 사실상 당신의 머리 속에서 일어나고 있는 것에 관해서는 당신이 주인이다. 그렇다, 바로 당신이다. 이것은 아주 간단하지만, 또 아주 어렵기도 하다.

변명을 만들고 반복하는 것으로부터는 긍정적이거나 생산적인 어떤 것도 얻을 수 없다. 변명 의 반복은 당신과 다른 사람들을 나락으로 떨어트린다. 현실을 직시하자. 인생은 힘들다, 심지어 최 고로 건강해지고 부유해진다는 것은 힘든 일이다. 당신의 행복과 태도에 대해 책임지는 쪽을 선택 한다면, 그것은 당신을 더욱 크고 좋은 쪽으로 방향을 틀어주는 반면, 변명을 만드는 것은 당신을 끊임없이 틀에 박힌 생활로 추방시키게 만드는 것이다. 인지 부조화를 인식하는 학습: 때때로 당신의 “BUT”을 제거하는 유일한 방법은 결과가 아주 긍정 적이거나 혹은 매우 고통스러워서 당신에게 강제적으로 조치를 취하도록 하는 상황이 올 때이다. 심리학자들은 이것을 인지 부조화 이론이라고 한다: 무언가 당신에게 너무도 큰 기쁨을 주 거나 또는 너무 도 고통스럽고 슬퍼서 당신이 스스로의 행동을 바꾸는 것 외에는 아무런 선택도 할 수 없는 것을 말한다. 만일 당신이 어떤 행동을 취하는 대신 같은 변명을 지속적으로 반복한다 면, 당신은 아직 이 시점에 도달한 것은 아니다. 벤자민 프랭클린은, “변명을 잘 하는 자는 그 어 떤 것도 잘 할 수 없다.”고 말했다. 그리고 당신 역시 묘비명에 ‘변명의 달인’으로 남길 원치는 않 을 것이다.

반복적인 변명의 끝없는 싸이클은 앨런 와츠가 말했듯이, ‘구토물이 없는 헛구역질’ 로 표현 될 수 있다. 얼마나 적절한 표현인가! 우리가 스스로를 감사할 줄 모르고 부정적이거나 심지어 비 윤리적인 사람들과 어울리도록 허락할 때, 우리는 그들에 의해 중독될 것이다. 그것은 그들의 잘못 이 아니라 우리 스스로의 잘못이다. 우리의 큰 “BUTS”에 매달리는 대신, 부정적인 습관들을 깨트 릴 수 있는 훈련이나 자부심이 부족할 때, 우리는 스스로에게 독이 되는 것이다. 오래된 것을 거듭 반복해서 하는 것보다 침묵하는 것이 차라리 낫다. 알버트 아인슈타인은 광기를 “같은 일을 지속적 으로 반복하면서 다른 결과를 기대하는 것”이라고 정의했다. 이것은 변명을 만드는 것도 포함한다. 무언가를 바꾸려면, 우선 당신이 변해야 하며, 따라서 당신의 어휘에서 “B”로 시작하는 세 글자를 제거해야 한다. 왜냐하면, “BUT”은 누구에게도 좋아 보이지 않기 때문이다.

Tracey C. Jones is a US Air Force veteran, entrepreneur, speaker, and publisher. She speaks to audiences across the nation on leadership, accountability, business success and other topics. Her latest book is “Beyond Tremendous: Raising the Bar on Life.” To learn more visit www.TremendousTracey.com.

46

OTC Beauty Magazine March 2016

March 2016 OTC Beauty Magazine

43

Beauty Ambassador

Styling Tools

by Carla Alexander

Trying for Great Hair? Nail It – With Gold ‘N Hot

Have you ever been rocking a great set of nails—fresh mani, great paint, healthy cuticles, and you really want to show them off? A really great way to showcase those dazzling fingertips is to run your fingers through a beautifully coiffed head of hair! But first, you have to get that hairdo in order.

With warm spring weather just around the corner, now is a great time to consider refreshing your current style or even rocking something completely different. There’s nothing like a fresh new style to make you feel ready to shop for that spring wardrobe, shine up your fingers and toes, and take all your pizzazz out to the world!

However you decide to style your hair, Gold ‘N Hot has the hair appliances to make that look happen. We’re proud to be your partner in keeping your hair healthy. Beginning with our Professional Ionic Soft Bonnet Dryer, you can count on Gold ‘N Hot to care for your hair as much as you do. The Ionic generator emits tens of thousands of negative ions to dry hair faster for smooth, shiny, beautiful hair.

If it’s time for deep conditioning, you can’t go wrong with the Gold ‘N Hot Professional Conditioning Heat Cap. It has three thermostatically controlled heat settings that give you the ideal temperature for your hair. For those days when you need to wash, dry and run, we recommend the Professional 1875 Watt Ionic Tourmaline Dryer. This advanced technology quickly reduces static frizz and seals in moisture so you can be on your way.

Do you need a classy straight look for a special occasion or meeting? Gold ‘N Hot has a large selection of straightening irons in a wide array of sizes, from

3/8-inch to 2 ¼ inches! Whether your technology of choice is ceramic, titanium or gold, we have the best iron for you. It doesn’t matter what you choose— straight, curled or crimped styles—we have your tool! Can’t decide, or in a different mood from day to day? No problem! We have the 1-inch and 1 1/4-inch Professional Straight ‘N Curl Ceramic Iron. Curl your hair, straighten your hair, or mix it up and do both with this versatile iron that seals in conditioning for silky-soft hair. With temperatures up to 430°, there is no hair too tough for this tool to tame.

At Gold ‘N Hot, we pride ourselves on giving you the look you need, while ensuring you have healthy, vibrant hair. We put those controls in your hands by offering many technologies, temperatures and sizes, and are continually innovating to bring you the best hair care appliances available.

Gold ’N Hot Products provides quality, professional tools to hairdressers, as well as empowering customers to get professional results from the comfort of their homes. Gold ’N Hot is looking for brand ambassadors to provide feedback on our products and increase brand awareness. If you are interested, please contact us at feedback@goldnhothair.com or visit our website at www.goldnhothair.com.

Be sure to follow (or like us!) on Facebook, Twitter, Instagram and Pinterest @GoldNHotElite for the latest updates, giveaways and more.

Carla Alexander is a Brand Manager in the Marketing Department of the Professional Division, Salon/Beauty Group at Helen of Troy. Since earning her Bachelor’s and Master’s degrees at Dallas Baptist University, she has pursued her passion in the marketing field and finds particular satisfaction in helping people be their own kind of beautiful.

50

OTC Beauty Magazine March 2016

Beauty Ambassador

Skin Care

The Beauty Industry is a Buzz with Nature’s Sweetheart Honey is so much more than a natural sore throat soother, the perfect accompaniment to tea, and nature’s sweetener. Honey is nature’s secret to flawless skin and hair.

Often referred to as a universal medicine, honey is a natural humectant known for its powerful effects on the body, the immune system, hair and skin, and even mental alertness. The unique hygroscopic properties of honey allow it to attract moisture from the air. Honey’s intrinsic humectant, anti-bacterial and emollient properties make it ideal for hair and skin.

But not all honeys are created equal; raw, unprocessed honey, like Manuka Flower Honey, yields the most impressive results.

Harnessing this magical ingredient for hair care, Palmer’s® Manuka Formula is formulated with Manuka Flower Honey, Amla Oil, Cocoa Butter and Shea Butter.

Palmer’s® Manuka Formula hair care range is specially crafted for all natural hair textures to restore moisture and shine naturally.

Palmer’s® natural Manuka Flower Honey is harvested directly from New Zealand. This super moisturizing, natural anti-bacterial ingredient helps promote healthy, protected hair and scalp. The range is free of sulfates, parabens, phthalates and is color-safe.

The primary function of Manuka Flower Honey for the hair is as a natural humectant—binding and attracting moisture.

Manuka Flower Honey Facts: • A monofloral honey produced in New Zealand and Australia from the nectar of the Manuka tree • Renowned for its purity and high antibacterial potency vs. other honeys.

• Manuka Flower Honey contains fructose, glucose, sucrose and various minerals, vitamins, proteins, amino acids and other beneficial nutrients for the hair.

• Manuka Flower Honey has a low pH of 4.5 – helps maintain optimum pH for dry hair and scalps.

• Manuka Flower Honey has 4x the mineral content of normal flower honeys

Manuka Flower Honey is known as the “healing honey” because it comes from bees that have pollinated the Manuka shrub native to New Zealand. Its active ingredient, Methylglyoxal (MG), is a compound found in small amounts in most types of honey.

In Manuka Flower Honey, MG comes from the conversion of dihydroxyacetone, a substance which is highly concentrated in the nectar of Manuka flowers. Honey works so well because of a natural enzyme added by bees. This natural compound results in the formation of hydrogen peroxide, an effective germicide against many bacteria. Manuka Flower Honey has additional compounds with these antibacterial effects that make them more potent than other honey varieties.

Combining all the hair-loving benefits of nature’s super food, Manuka Flower Honey, along with Amla Oil, Cocoa and Shea Butter, Palmer’s® Manuka Formula hair products clean, moisturize and repair hair and scalp. The formulas infuse hair with moisture and shine while helping encourage natural regrowth.

Palmer’s® Manuka Formula products include: • Palmer’s Manuka Flower Honey Strengthening Shampoo • Palmer’s Manuka Flower Honey Nourishing Conditioner • Palmer’s Manuka Flower Honey Leave-In Conditioning Cream • Palmer’s Manuka Flower Honey Leave-In Spray • Palmer’s Manuka Flower Honey Finishing Hair Oil Help your customers discover the benefits of Manuka Flower Honey and the recipe for healthy natural hair with Palmer’s® Manuka Formula. Products are available at mass, drug and beauty supply stores.

• The Manuka plant’s scientific name is Leptospermum Scoparium • Manuka Flower Honey is also known as Medihoney for its healing properties

52

OTC Beauty Magazine March 2016

Notes From the

Natural Nation

by ReGia Davis

Nail Check-Up Take a look at your nails, are they ready to be flaunted in the sun with spring’s hottest trends or do they need a little bit more maintenance? If you answered yes, great for you and if you answered no, well don’t worry; there is still time to get ready. Nail colors accented with designs are super trendy this spring, possibly making you consider trying some of the new trends like cobalt blue, textured tips, bold metallic stripes and bright, eclectic prints. All of these trends are nice, but healthy, natural nails trend year-round. Yes, natural nails are always a great choice this season.

Natural nails are “in” every season. No matter the color of the season, you can never go wrong with well-manicured natural nails. There is no secret on how to achieve healthy nails, just simply take care of them. Stress, lack of proper nutrition and exercise can affect your overall health, including nail growth, strength and appearance.

To achieve healthy, natural nails follow these simple steps: 1. Don’t cut your cuticles, gently push them back 2. Don’t use your nails as tools 3. Do eat a well-balanced diet with plenty of protein 4. Do keep nails and hands moisturized If you do not take care of your body, your body will show signs externally. Always be alert to changes in nail textures, shapes or colors that are not due to bruising or fungal infection. When you notice your nails snagging on your sweaters, or the color and texture changing, cracking or peeling, you should become concerned. Tamara Lior, MD, a dermatologist at Cleveland Clinic Florida, says she once convinced a patient to have his lungs checked after noticing a bluish tint to his nails, a sign that he wasn’t getting enough oxygen; it just so happens they found fluid in his lungs. The condition of your nails can be a warning sign of your overall health.

The American Academy of Dermatology advises you to look out for: • White Nails – Liver Condition • Half Pink/Half White Nails – Kidney Disease • Yellowing and Thickening of the Nail, Slowed Growth Rate – Lung Disease • Pale Nail Beds – Anemia • Yellow-Tinged Nails with a Slight Blush at the Base – Diabetes Keeping an eye out for some of these signs could potentially save your life and the lives around you. Weekly maintenance, along with vitamins and proper nutrition, can help prevent these problems and ensure long-term health.

Groganics™ Healthy Hair Vitamins strengthen and promote healthy nail growth.

These vitamins are fortified with key ingredients such as biotin and folic acid, which are both essential for healthy nails.

Biotin, also known as Vitamin H and B7, is used for a number of purposes.

It is widely known for promoting healthy skin, hair and nails. Easily found in several foods like bananas, egg yolks, nuts, and whole grains, it is also found in supplements. Biotin supplements can help strengthen brittle nails. Studies show that biotin may relieve symptoms such as splitting or brittleness of the nails.

In addition to biotin, folic acid is a vitamin that is essential to healthy nails.

It is a B vitamin that is vital for producing new cells. Just like hair, nails grow and require folic acid for healthy growth. Celebrate the color of healthy nails rather than colors that might be hiding severe problems.

Let your nails do the talking with confidence this spring. Once you understand how to achieve healthy, well-groomed, elegant nails, then you can explore your choice of the latest lacquers and designs.

ReGia Davis holds a degree in Public Relations and Marketing from Georgia Southern University. She started her career as a Junior Brand Manager of natural haircare brands for Professional Products Unlimited, Inc. She has also written several articles for OTC Beauty Magazine. ReGia is currently continuing her professional journey from a Marketing Assistant to a Sales Coordinator with Universal Beauty Products.

March 2016 OTC Beauty Magazine

55

Feature

by Joseph Giovinco

Salon Sterilization S

What to Know and Look for When Getting your Nails Done

alon sterilization practices have improved dramatically over the years.

Education and technology have both played a key role in driving awareness about the dangers of providing salon services without proper sterilization techniques. Unknowingly, so many salon patrons contract things like nail fungus, skin rashes, infection, and in some cases herpes. This article is geared towards providing quality information about salon sterilization and to highlight some of the best practices.

First, the nail salon should invest in the right type of sterilization equipment such as an autoclave. It is industry knowledge that a steam or gas sterilizer is much more effective when compared to a “dry heat� autoclave machine. Prior to placing the instruments in a sterilization pouch, it is very important to wash the items thoroughly in hot, soapy water. After this, please be sure to submerge them in a chemical disinfectant for ten minutes or so.

After the salon tools soak in the cleaning solution, they should then be placed in a separate, clearly marked container to avoid cross contamination.

Once dried, the sterilization pouches are to be used as a packaging and indication method. The pouches should have durable and transparent film for added visibility. Also, they should be constructed of a durable medical grade kraft paper.

58

OTC Beauty Magazine March 2016

Also, the footbaths should be sanitized between customers as well. It is very important to make sure other tools such as callus buffers and cuticle drills are cleaned and disinfected, in between each client. Likewise, a new drill bit should always be used for each client.

Be sure nail technicians wash hands because this is one of the easiest ways to minimize the transmission of germs, and also the most basic way to avoid other problems related to sanitation. It is necessary to make sure the salon insists on both the client and technician washing their hands prior to beginning the service. In addition, the salon should also provide a fresh bowl of soapy water for the client soak their nails.

Salon Sterilization practices are so very important when receiving a manicure or pedicure. If these types of services are performed by an unhygienic nail salon, it can lead to a range of problems which could have been avoided.

Proper sterilization techniques avoid the spread of common problems such as skin infections, nail fungus and more.

Beware, this will occur without sterilization of the nail care tools in an autoclave. Research has proven time and time again, the use of non-sanitized instruments could potentially lead to the transmission of hepatitis, herpes or even HIV. Though these hazards seem extreme, one is more likely to contract a

cold, flu or some type skin infection.

In some cases, it is perfectly normal for nail salon patrons to bring their own nail care tools. This is a great way to ensure the instruments are sterilized to the satisfaction of the client, and helps to guarantee they are not used by anyone else. It is also a very normal request to ask the technician to wear gloves.

The importance of salon sterilization and hygiene has been seen in the news over and over. There are plenty of horror stories about salon customers contracting various diseases at the fault of poor sterilization management. However, millions of people pay homage to several thousand salons every year without such problems. The best defense for this is educating the public.

Following this advice will help lead to a safer, and more hygienic visit to nail salons everywhere.

Joseph Giovinco

is the owner of Med101, a company that provides high quality medical supplies at wholesale prices to their customers, which includes nail salons.

Learn more at www.Med101Store.com.

Article courtesy of articlesbase.com. You can find the article at: http://www.articlesbase.com/nails-articles/salon-sterilization-what-to-know-and-look-for-when-getting-your-nails-done-1668125.html.

March 2016 OTC Beauty Magazine

59

62

OTC Beauty Magazine March 2016

Manufacturer

Profile

House of Cheatham

Mike Barker Determination and a “can do attitude” are two vital attributes of a successful company, especially one within the fast-paced beauty industry. OTC Beauty Magazine spoke with Mike Barker, President and COO of House of Cheatham, to learn more about their business and this kind of winning attitude.

“We stay late or come in early to meet our commitment to customers which is to ship complete as ordered,” Barker explained. Who could ask for anything more? 결정력과 “할 수 있다는 태도”는 성공적인 회사의 두 가지 중요한 특성이며, 특히 급변하는 미용업계에서는 더욱 공감할 수 있는 말이다. OTC 뷰티 매거진은House of Cheatham의 COO, Mike Barker와의 대화를 통해 그들의 비즈니스와 그들이 가진 이런 승리를 위한 태도에 관해 자세히 알아보았다. “우리는 주문을 완벽하게 배송 완료하겠다는 고객과의 약속을 지키기 위해 일찍 출근하고 늦게 퇴근합니다” 라고 Baker 가 말했다. 누가 이보다 더한 것을 요구할 수 있겠는가?

62

OTC Beauty Magazine March 2016

OTC Beauty Magazine (OTC): Briefly describe the history of House of Cheatham. What is the company founded on?

Mike Barker (MB): House of Cheatham (HOC) actually was incorporated in 1924, but there is evidence dating back to 1917. HOC has grown from a regional manufacturer to a worldwide supplier of quality products at an affordable price.

OTC 뷰티 매거진 (OTC): House of Cheatham의 역사에 관한 간략한 설명 부탁 드립니다. 회사는 어떻게 설립되었습니까?

Mike Barker (MB): House of Cheatham (HOC)은 실제로 1924 년에 설립되었지만, 그보다 조금 더 이전인 1917년으로 거슬러 올라갈 수 있는 증거가 있습니다. HOC는 지역의 한 제조업체로 시작해서 오늘날 저렴한 가격으로 양질의 제품을 공급하는 세계적인 업체로 성장했습니다.

OTC: Expand on the different brands that fall under the House of Cheatham umbrella. What makes them unique from others in the beauty industry?

MB: HOC proudly manufactures and markets 15 different brands designed to meet the needs of almost every hair type and texture. The brands include: Blue Duchess, Africa’s Best, Africa’s Best Textures, Originals by Africa’s Best, Kids Originals, Texture My Way, Aunt Jackie’s Curls & Coils, Aunt Jackie’s Girls, Red Fox, Trends, Thermal Radiance, Men’s Texture My Way, Ultimate Originals, Ultimate Organics Therapies and Argan Smooth. These brands encompass numerous products and treatments—from chemical preparations that straighten and texturize hair as well as therapies for healthy maintenance and styling of natural hair, to nourishing skin and body remedies. HOC offers affordable, high quality solutions for men, women and children. The company has an impeccable reputation for being a great one-stop shop and reliable supplier. HOC is one of few companies that manufactures its own products, keeping its pricing reasonable, and helping to give distributors profitable margins.

OTC: House of Cheatham 산하에는 여러 브랜드들이 있습니다. 미용업계에서 차별화될 수 있는 독특한 점은 무엇입니까?

MB: HOC는 자랑스럽게도 모든 헤어 타입과 텍스처의 요구를 충족시킬 수 있도록 디자인된 15개의 다른 브랜드를 제조 판매하고 있습니다. 브랜드들은 다음과 같습니다. Blue Duchess, Africa’s Best, Africa’s Best Textures, Originals by Africa’s Best, Kids Originals, Texture My Way, Aunt Jackie’s Curls & Coils, Aunt Jackie’s Girls, Red Fox, Trends, Thermal Radiance, Men’s Texture My Way, Ultimate Originals, Ultimate Organics Therapies, Argan Smooth. 이런 브랜드들은 스트레이트와 텍스쳐라이즈 헤어를 위한 화학적 준비 제품뿐 아니라 건강한 모발 관리나 네추럴 헤어의 스타일링을 위한 제품들, 스킨과 바디에 영양을 공급하는 제품까지 다양한 제품과 트리트먼트를 포함하고 있습니다. HOC는 남성 여성 그리고 어린이들을 위한 저렴한 가격의 품질 좋은 제품들을 공급합니다. 회사는 다양한 제품에 대한 원스톱 매장과 믿을 수 있는 공급업체로서 완벽한 명성을 얻고 있습니다.

HOC는 자체 제품을 생산하고 가격의 적정선을 유지하며 유통업체들이 이윤을 얻을 수 있도록 돕고 있는 몇 안 되는 기업 가운데 하나입니다.

OTC: Who is the main audience for your products and what steps are you taking to ensure you meet their needs?

MB: Each brand is strategically positioned to offer products that address a plethora of needs to healthily maintain, repair and style hair for specific age ranges, hair types and textures. However, our marketing efforts are focused on women ages 18 – 45 who make purchasing decisions for themselves and their families. This customer is looking for healthier alternatives to harsh chemicals, and has influence over the products used in her home. She is also an information resource among her family and friends. She desires value, and wants products that deliver on the claims they make. Our products are wellknown for meeting these needs.

OTC: 귀사 제품의 주요 고객은 누구이며 그들의 요구를 충족시키기 위해서 어떤 노력을 하고 계십니까?

MB: 특정 연령대와 헤어 타입 및 헤어 텍스쳐에 따른 건강한 관리와 보수 및 스타일을 위한 그들의 넘쳐나는 요구를 만족시킬 수 있는 제품을 제공하기 위해서 각 브랜드가 전략적으로 배치되어 있습니다. 그러나, 저의 마케팅은 자신과 가족들을 위해 구매 결정권을 갖는18-45세까지의 여성들에 중점을 두고 있습니다. 이 고객들은 독한 화학 제품을 대신할 수 있는 건강한 대체 상품을 찾고 있으며, 자신의 가정에서 사용하는 제품을 통해 영향력을 갖고 있습니다. 또한, 이 연령대의 여성들은 가족과 친구들 사이에서 트랜드를 잘 알고 있는 사람들입니다. 그녀들은 제품의 가치를 찾고, 그들이 원하는 멋을 만들어 줄 수 있는 제품을 원합니다. 저희 제품은 그들의 이런 요구를 충족시키는 걸로 잘 알려져 있습니다.

OTC: We notice that you have a special line for children. How does this collection differ from others you manufacture?

MB: Our childrens’ lines are formulated to address youthful hair that is still in the early stages of growth and development. We recognize that products for kids’ hair need extra conditioning and moisturizing benefits. They should also make the process of combing and styling easy, “tear-free” and a pleasant experience for both mother and daughter. We work diligently to give moms a sense of peace and comfort by making our products safe and easy to use.

OTC: 아이들을 위한 스페셜 라인을 갖고 계신 걸로 알고 있습니다. 이 컬렉션은 귀사가 제조하는 다른 제품들과 어떤 차이가 있습니까?

MB: 저희의 어린이 라인은 아직 성장과 발달의 초기 단계에 있는 어린 모발을 위해 공법화되었습니다. 저희는 아동의 모발을 위한 제품은 추가적인 컨디셔닝과 보습이 필요하다는 것을 인식하고 있습니다. 또한 빗질과 스타일링 과정이 쉬워야 하며, “tear-free 눈에 자극적이지 않은 제품”이면서도 엄마와 딸 모두에게 즐거운 경험을 줄 수 있어야 합니다. 어머니들께 저희 제품을 안전하고 쉽게 사용하며, 편안함을 제공하기 위해 March 2016 OTC Beauty Magazine

63

Manufacturer Profile

OTC: What do you think has been the most popular trend to hit the industry in your product sector lately? How has House of Cheatham fulfilled it?

MB: Natural hair has been an interesting disruption in this industry. It morphed from being looked at as a trend to becoming a movement that has completely changed retail and the industry. We have welcomed and met the demands of the movement by launching 5 new natural hair product brands within 3 years. Each brand has products that address and solve a variety of natural hair issues, and per usual, we have made them affordable and high quality.

OTC: 최근 업계 내의 귀사 제품 분야에서 가장 인기 있는 트렌드는 무엇이라고 생각하십니까? House of Cheatham은 그것을 충족시키고 있습니까?

MB: 네추럴 헤어는 이 업계에서 흥미로운 방해거리입니다. 그것은 업계의 방향을 완전히 바꿔 놓았습니다. 저희는 지난 3년 동안 최신 네추럴 헤어 제품 브랜드 5가지를 출시함으로써 그러한 변화를 수용하고 있습니다. 각 브랜드는 늘 그렇듯이, 네추럴 헤어의 다양한 문제를 해결하는 제품을 보유하고 있으며, 저희는 저렴하면서도 품질 좋은 제품들을 만들고 있습니다.

OTC: Can House of Cheatham products be used on all types and textures of hair? Why or why not?

MB: Cheatham has products that can be used on just about all hair types and textures. There are solutions across the texture spectrum for fine, straight, 1a textured hair, to very coarse, thick 4c hair.

OTC: House of Cheatham 제품은 모든 타입이나 텍스처 모발에 사용할 수 있습니까? 그 이유는 무엇일까요?

MB: Cheatham 은 모든 헤어 타입과 텍스처에 사용할 수 있는 제품을 보유하고 있습니다. 가는 모발, 생머리, 1a 텍스처 헤어부터 아주 굵은 모발, 굵은 4c 헤어까지 다양한 텍스처 스펙트럼에 걸친 솔루션들이 있습니다.

OTC: What do you find most interesting about the multicultural beauty industry?

MB: The consumer base within the multi-cultural market has broadened and, because of the internet, she’s more savvy than ever before. What this industry has traditionally called “ethnic,” and only included women of African descent has really become “multi-cultural,” encompassing women of all races, uniting them by hair texture, not ethnicity.

OTC: 다문화 미용 산업 분야에서 가장 흥미로운 점은 무엇일까요?

MB: 다문화 시장에 기반을 둔 소비자들의 영향은 인터넷 발달로 인해 이전보다 훨씬 넓어지고 있습니다, 고객들은 예전보다 더 많이 알고 있습니다. 이 분야에서 전통적으로 “Ethnic”이라고 부르던 말은 예전에는 아프리카 여성들만을 포함하는 것이었는데, 이제는 단지 민족성이 아니라 헤어 텍스쳐에 의해 구분함으로써 점점 모든 인종의 여성들을 포괄하는”multi-cultural다문화”가 되어 가고 있습니다.

OTC: How can OTC stores benefit by carrying your company’s products?

MB: Cheatham’s variety of products is perfect for consumers of all ages, genders and ethnicities. With 14 brands, consumers can find exactly what they need, and make repeat purchases, because the products are affordable.

Cheatham is known for providing good profit margins, amazing bi-monthly deals, and products that women, men and children enjoy using. A shopper can find products for her entire family among HOC brands.

OTC: OTC 매장이 귀사의 제품을 취급함으로 얻는 혜택은 무엇일까요?

MB: Cheatham의 다양한 제품들은 모든 연령과 성별, 인종의 소비자들에게 최적화되었습니다. 14개의 브랜드를 통해, 소비자들은 정확하게 자신들이 원하는 것을 찾을 수 있고, 제품 가격 또한 저렴하기 때문에 지속적으로 구매할 수 있습니다. Cheatham은 좋은 이윤과 2달에 한 번씩 제공하는 놀라운 가격, 남성 여성 어린이들이 즐겁게 사용할 수 있는 제품을 제공하는 것으로 알려져 있습니다. 구매자는 HOC 브랜드 중에서 가족 구성원 전체를 위한 모든 제품을 찾을 수 있습니다.

OTC: What has been the biggest factor contributing to the growth that House of Cheatham has seen as a company? Are there any obstacles you had to overcome, and if so, how did you do so?

MB: We have opened lots of new doors and gained deeper distribution overseas, and our natural hair product offerings have helped the company to grow. In spite of relaxer sales being down across the industry, our kits remain strong sellers and sales are steady.

OTC: How do you educate consumers and retailers on product knowledge?

Do you have an online and/or social media presence?

MB: We utilize an integrated marketing communication approach to help educate the trade and consumers about our products. We have a multitude 64

OTC Beauty Magazine March 2016

최선을 다하고 있습니다.

OTC: 기업으로서의 Hous of Cheatham의 성장에 가장 크게 공헌하는 요인은 무엇입니까? 극복해야 했던 어떤 장애물들이 있었다면, 어떻게 극복해 내셨습니까?

MB: 저희는 아주 많은 새로운 문을 열어 왔고, 해외에서도 깊은 분포도를 얻고 있습니다. 또한, 저희 네추럴 헤어 제품은 회사가 성장하는데 도움을 주었습니다. 업계에서 릴렉서 판매가 줄어듬에도 불구하고, 저희 제품은 강력한 판매를 유지하며 지속적인 매출을 유지하고 있습니다.

OTC: 제품 지식에 관해 소비자와 소매상 교육을 어떻게 실시하십니까? 온라인이나 소셜 미디어 활동을 하십니까?

MB: 제품에 관한 무역업체나 소비자 교육을 위해서 통합 마케팅

커뮤니케이션을 활용하고 있습니다. 대중을 교육하고 그들과 소통하기 위한 핵심 메시지를 전달하는 다음과 같은 다양한 방법을 갖고 있습니다. 웹사이트, 소셜 미디어 페이지, 전단지, 유튜브 데모 동영상, 헤어 쇼나 박람회 참석, 소매 파트너들과의 매장 교육 및 미팅 등입니다.

OTC: 제품을 판매하는 매장 주인들과 사용하는 소비자들로부터 어떤 피드백을 받으십니까?

MB: 그들은 저희 제품의 다양성과 가격, 매장 진열, 무료 샘플 및 사은품을 좋아하며, 매장 샘플링 활동을 통해 제품을 판매할 수 있도록 도움을 주는 저희의 방법을 아주 좋아합니다.

of ways that we communicate key messages to, engage and educate the public. These include: our websites, social media pages, brochures, YouTube demonstration videos, our presence at hair shows & expos, meet ups, merchandising and in-store training with our retail partners.

OTC: What sort of feedback have you received from store owners who sell your products and their customers who use them?

MB: They love our variety, our prices, our on-shelf displays, our free samples and giveaways, and the way we help them sell products with in-store sampling activities.

OTC: 회사 제품을 가장 효과적으로 판매하는 방법은 무엇입니까? 마찬가지로, OTC 매장 내 어디에 귀사의 제품을 배치하는 것이 가장 좋을까요?

MB: 매장의 레이아웃에 따라, 브랜드별로 제품을 눈높이에 맞게 진열하는 것이 아주 효과가 좋았습니다. 모든 제품들을 함께 모아 강력한 브랜드 존재를 창출함으로써, 소비자들이 저희 제품을 쉽게 찾을 수가 있습니다. 양쪽 끝 진열대 또한 아주 성공적이었습니다, 특히Aunt Jackie’s, Aunt Jackie’s Girls, Argan Smooth와 같은 네추럴 헤어 브랜드가 말이죠.

OTC: House of Cheatham이 미용 업계 내의 다른 회사들과 구별되는 하나의 요인을 꼽으라면 무엇일까요?

MB: HOC는 브랜드의 99%를 생산한다는 점에서 특별합니다.

OTC: 회사의 미래를 어떻게 전망하십니까? 2016년 큰 계획이 있습니까?

MB: 저희는 앞으로도 국제 시장의 동향 변화에 따른 새로운 아이템을 소개하면서 국제 시장을 보다 적극적으로 개척해 나갈 것입니다. 그리고 기회가 되는 경우에 추가적인 브랜드 인수에도 항상 열린 생각을 갖고 있습니다.

OTC: What is the best way to effectively market the company’s products?

Likewise, where is the best place to have them located within an OTC store?

MB: Depending on the layout of the store, we have seen great results from merchandising our products eye-level, by brand. With all of the products together—creating a strong brand presence—consumers can easily find our products. Endcaps have also proved highly successful, especially with our natural hair brands, like Aunt Jackie’s, Aunt Jackie’s Girls, and Argan Smooth.

OTC: What single fact distinguishes House of Cheatham from other companies in the beauty business?

MB: HOC is unique in that we manufacture 99% of our brands where most the industry consists of marketing companies.

OTC: What do you foresee in the future for the company? Any big plans for 2016 you can share?

MB: We will continue to be aggressive in International markets and by introducing new items as trends change. We are always open to acquiring additional brands if the opportunity makes sense.

Company Name: House of Cheatham, Inc. Address: 1445 Rock Mountain Blvd.

Contact Number: 770-414-7283 Website: www.houseofcheatham.com Years in Business: 92 March 2016 OTC Beauty Magazine

65

CLIPPER TIPS

Advertisement

Sponsored by Andis Co.

Mirror, Mirror on the Wall, Which Trimmer is Best of Them All? Part 1

In my classes, I always tell students that one single trimmer won’t meet the needs of everyone. However, there is a trimmer that is best for you.

Trimmers are categorized by motor type, power source and blade design.

Each individual user must determine what features best suit their needs to select the right trimming tool.

Motor Types There are three motor types in trimmers: magnetic, rotary and pivot.

Magnetic motor trimmers are best for outlining hair that is short and dry.

Magnetic motor trimmers are very popular in urban barbershops. They are often used for outlining and creating parts in hair to form designs.

My favorite magnetic motor trimmer is the Styliner M3. The most popular magnetic motor trimmer is the Outliner II. Rotary motor trimmers are great for bulk hair removal and outlining hair that is thick, dense or coarse. Rotary motor trimmers are preferred by barbers who dry shave with trimmers and who serve a large amount of clients with hair density that is thick. My favorite rotary motor trimmer is the Slimline Pro Li. The most popular rotary motor trimmer is the SuperLiner.

Pivot motor trimmers are best for trimming wet hair or hair styled with product. Rotary motor trimmers are very strong and are favorites amongst stylists who style hair with mousse and/or gels to hold hair in place. Magnetic motor trimmers would slow down when used to trim hair with product on it, but pivot motor trimmers would trim with ease. An example of a pivot motor trimmer used by stylists is the Pivot Pro. Power Sources Most professionals choose corded trimmers for their reliability—they draw consistent power from standard US 120v outlets with no batteries to charge. However, battery technology continues to get better and some people prefer cord-free models. To meet the needs of all consumers, Andis manufactures trimmers in corded, cordless and cord/cordless models. It really comes down to personal preference.

Be sure to stay tuned next month to learn more!

Kenny “The Professional” Duncan is a National educator for the Andis Co. He has presented classroom demonstrations and platform education at many tradeshows such as Empire Future Professionals, IHS International Hair Show, Bronner Bros International Hair Show and many more. He brings a wealth of information and experience to clipper cutting education. He teaches styling professionals the simplest approach to multicultural hair styling through a combination of solid technical demonstrations, creative interpretations, and entertaining presentations.

Kenny is co-owner of Main Attraction Unisex Hair Salon, located in Philadelphia. He is reaching stylists around the world through www.ClipperEducation.com, where his goal is to provide inspiration, motivation and education to clipper cutters of all experience levels. He truly is a trailblazer in this industry.

68

OTC Beauty Magazine March 2016

DeMert Nail Enamel Dryer Nail Enamel Dryer finishing spray’s fast drying, non-smearing formula was created to speed up a manicure’s dry time, allowing you to be on-the-go.

Infused with mink oil, Nail Enamel Dryer conditions and nourishes problem cuticles and nails, giving your hands the attention they deserve. Available in 7.5 oz. as well as travel size. Find more information at DeMertbrands.com or call 813-903-0434.

Advertisement

THERAPY TRENDS

Nail Identity and Innovation Nail identity is the ultimate fashion statement! It is intricately woven into shades and patterns that complement lip and eye color, hair design and even tattoos. This cohesive identity trend emerges from the fashion houses of New York, Paris and London. Trends from “Star Wars,” “The Hunger Games” and Lady Gaga are training consumers to nail a fashion identity. No matter how extreme, matching green lip and nail color may be new fashion news.

Nail identity can require up to three shades of polish. There are variations of French manicures that can require several textures and hues. Consumers are applying the same shades of artistry and dimension to their toes. No matter how expressive the artistry, the trends will boil down to extensive and expensive nail care. Acrylics, tips, glues and gels are heaping on nail health challenges. Even though previously expensive in-salon services cost less, DIY home care will force consumers to shop for nail care between visits.

How can the OTC dealer nail the opportunities of these fashion trends? Polish variety in shades and textures are important. Nail care products and implements are another important source of business.

As the cost of a bottle of luxury polish and the cost of a spa manicure become more affordable, your customers are willing to experiment and indulge. Much of these new design experiments will require increased nail strengthening, cuticle and skin care. Extravagant nail identity techniques will lead to a growing need for nail care innovation.

Elayne McClaine has identified and developed emerging domestic and global trends in hair care, skin care and other consumer categories for such firms as Chesebrough-Pond’s, Revlon and Pharmacia (div. of Pfizer). Her expertise in therapeutic treatments for hair, skin and scalp led to the creation of the Women’s Institute for Fine and Thinning Hair, sponsored by Rogaine.

McClaine has been acknowledged by the American Academy of Dermatologists for marketing and promotional excellence.

ESME Market Specialists, LLC consults with firms that require expertise in strategy development, multicultural marketing and account planning. For more information, visit www.esmemarketspecialists.com.

70

OTC Beauty Magazine March 2016

TONSORIAL TIMES

Hangnails are a Pain

Men, here are some grooming tips especially for you! Hangnails are small pieces of skin that remain attached at the base or side of your nails which can often be painful, especially when picked and removed improperly. Have you ever wondered what causes them? Answer: Dried out cuticles. They are also caused from the habit of picking at or biting your nails. I personally get hangnails when I reach into the pockets of my jeans when my hands are extremely dry. Here are some tips for preventing hangnails and dry cuticles.

1. Keep your cuticles moisturized. Use cuticle oil or cream to keep the skin around the nails hydrated. Dry nails are the first things that lead to hangnails. Drink plenty of water!

2. Instead of picking or biting at your cuticles, snip them off as soon as you see them with a good pair of nail scissors. This keeps them from growing longer and becoming more painful.

3. Common remedy. A really good moisturizer for your cuticles is petroleum jelly. The fats in the product penetrate through the layers in your skin while the jelly itself creates a film preventing air from drying out the skin.

4. Before bed. The best time to pamper cuticles is at nighttime. Massaging a little bit of lip-balm into your nail beds will keep them moisturized and protected throughout the night.

5. Dropping vitamin E oil on nail beds after a fresh clip is one of the best ways to prevent hangnails from appearing.

6. Push them back. Make sure you have your cuticles pushed back often with an orange stick or cuticle tool.

7.Trim your nails regularly so they appear and stay neat at all sides and angles. Do this by treating yourself to regular manicures.

8. No biting. Do not to chew or bite on your nails. Doing so aggravates the nail bed and causes hangnails to bleed and delay healing.

Keep up the good work!

Dwayne Thompson, aka “The Barber Ambassador,” is the CEO of The Fade Club LLC, a marketing and promotions company designed to grow the barbering industry through education and brand management.

He wears many hats as the founder of The Barber Academy Tour, creator of “The Barbettes,” a term designed to promote female barbers, and the former host of Against the Grain Radio show, the first barber related radio show on Blog Talk Radio. He is a dynamic writer, educator, product broker, consultant and social media expert. He has held several Executive positions with a former barbershop publication and a national health outreach program. Mr. Thompson is also the Founder and Publisher of Tonsorial Times Magazine, “The Official Barbershop Trade Publication” focused on highlighting products, franchises, schools and educators directly connected to the barbering industry. For more information, visit www.tonsorialtimes.com.

72

OTC Beauty Magazine March 2016

Advertisement

RA Cosmetics 100% Mango Scented Shea Butter Our Body Butter with Mango Scent from RA Cosmetics is 100% all natural and smells incredible.

It is full of nourishing and anti-oxidant rich ingredients. It helps fight signs of aging; relieves dry skin; reduces windburn/sunburn and frostbite. It is made with nature’s best moisturizers – shea butter and mango scented oil – and is paraben-free. Our Body Butter is a skin must-have and Nature’s gift to your hair and skin.

#1 Beauty Cash-n-Carry JBS Beauty Club has all your accessory needs with necklaces, earrings, scarves, sunglasses, etc.

Stock your store with only the best from JBS. As part of the largest beauty supply distributor, you can always buy items by the piece and at great prices.

For more information, call 800-361-0786 or visit them at 4300 Northeast Expressway, Doraville, GA.

Western Buying Conference The entrance to the show floor

Western Buying Conference (WBC) hosted their 31st annual Rep Show January 18-19 at Bally’s Hotel & Conference Center in Las Vegas, Nevada.

It was another successful event with 159 exhibitors, 215 booths and 13 Sales Representative Organizations from across the nation.

New to the show this year were four technology vendors who showcased new innovation as well as inventory and distribution communications.

Successful meetings were held in booths throughout Monday and Tuesday, including seven meeting rooms off the show floor. The annual Monday night party was well attended with good food, drinks and dancing. The music was provided by the band Envy.

WBC thanks everyone for their support in making WBC 2016 another greatly attended and a widely successful show.

Article courtesy of the Kirschner Group, Inc.

Show attendees fill the hallways within Bally’s Hotel and Conference Center, here by the Jinny Corp. meeting room.

76

OTC Beauty Magazine March 2016

At the Sparks booth Joe Magnano and Bethany Crellin, both of Beauty Perfection, meet with Todd Smith of The Kirschner Group, as well as Art Emm and James Lee of Jinny Corp.

Western Buying Conference 2016

Harlan Kirschner, President of The Kirschner Group, speaks with Mark Moesta, VP Sales at American International Industries

Sue Seok of Jinny Corp. and Osman Mithavayani of Xtreme Beauty International

Visitors crowd around to register for the show.

A look down a busy show aisle

A view of neighboring Kirschner Belson/Helen of Troy booths; both arethe buzzing The Discover Beauty area was a Group big hit, and drawing an impressive crowd throughout show.with activity.

Tyrone Burroughs, President of Frist Choice Sales and Marketing, and Steven Friedman, Vice President of Hollywood Beauty

March 2016 OTC Beauty Magazine

77 887

ShowReport

Meetings abound at the American International booth.

(Left to right) James Lee of Jinny Corp. poses for a photo with Walt Winslow of KAB Brands and Eric Dow of BTB Sales and Marketing.

Jonathan Tiram and a booth model pause for a quick photo at the Ecoco show space.

78

OTC Beauty Magazine March 2016

Mr. Eddie Jhin and Art Emm of Jinny Corp. speak with industry colleagues in a business meeting.

Western Buying Conference 2016

Show visitors Beauty fill the aisle, learning the newest innovationscrowd in thethroughout industry. the show.

The Discover area was a bigabout hit, drawing an impressive

Sue Seok of Jinny Corp. sits at meeting with the Zotos Professional team.

(Left to right) Kimberly DeGeorge and Stephanie Bohrer of Graham Beauty, Thomas Crumpton of Southeast Rep Services, James Lee of Jinny Corp. and Matt Bucholc of Coleman/Harrison meet at the Graham booth.

Alongside working, colleagues take time to catch up between meetings. Dean Kim and Steve Ma of Jinny Corp., Mike Nave of the Beauty Industry Report, Harlan Kirschner and Todd Smith of the Kirschner Group stand among friends.

March 2016 OTC Beauty Magazine

79

ShowReport

Greg Petersen of Oster shares a few laughs with Dean Kim of Jinny Corp. during their meeting.

Lance Wahl and a fellow booth attendant prepare for a busy show day at the Wahl booth.

80

OTC Beauty Magazine March 2016

Garrett Wright of Jinny Corp. and James William of Inspired Beauty Brands

Western Buying Conference 2016

(Left to right) James Lee of Jinny Corp. meets with Eric Dow of BTB Sales and Marketing, Mark Osinoff of Queen Helene, and David Harrison of Jay Stone Sales.

Friends among the industry reunite on the show room floor.

As usual, there is excitement among the vast American International booth

Art Emm and Dean Kim of Jinny Corp. meet with the Conair team

March 2016 OTC Beauty Magazine

81 887

업계소식

조지아 협회 조지아협회는 오는 3월 20일 Norcross, GA 에 위치한 The North Atlanta Trade Center (1700 Jeurgens Court Norcross, GA 30093)에서 120개 업체가300 여개의 부스를 열어, 3,000 여명의 방문자를 맞이할 준비가 완료되 었다고 하였다. 올해로 9회째를 맞이하는 이날 트레이드쇼에서는 헤어 업체들의 적극적인 참여로 지난 10월부터 신청을 받은 부스의 90% 이상이 일찌감치 계약되었고, 부스마다 설치한 Kiosk (Robust System 제공) 를 통해, 많 은 부스를 방문한 참가자들을 집계하여 추첨의 기회를 주어 보다 많은 상품을 나누어 준다고 한다. 쇼에 관한 문 의는 조지아 협회 770-454-7993 으로 연락하면 된다.

84

OTC Beauty Magazine March 2016

JinnyNews JinnyNews

12

th

Jinny

Distribution Center in

PHILADELPHIA

12

th

Distribution Center

Jinny Beauty Supply Expanding to Philadelphia (Photo) Liberty Bell in Philadelphia, Pennsylvania.

Jinny Beauty Supply is pleased to announce they will be opening a new distribution center in Philadelphia this Spring. This will be Jinny’s 12th distribution center in the U.S. With this new location, Jinny will be able to better service their Pennsylvania customers and get closer to their goal of providing the majority of their customers with same-day or the very latest, next-day delivery.

Jinny is excited to be in Philadelphia and looks forward to providing customers with top notch service, large product selection and high inventory levels.

March 2016 OTC Beauty Magazine

85 887

86

OTC Beauty Magazine March 2016

March 2016 OTC Beauty Magazine

87

88

OTC Beauty Magazine March 2016

March 2016 OTC Beauty Magazine

89

IndustryNews

HASK Marketing Buzz

Inspired Beauty Brands is proud to have gained the following marketing placements from the month of December 2015.

• HASK and Lustrasilk have been featured on NBC’s new pilot called “Superstore.” The products were used as props to help decorate the beauty aisle.

• HASK Macadamia Shine Oil and Monoi Coconut Shine Oil were both pictured and featured in the January issue of Good Housekeeping.

• HASK Argan Oil Repairing Shampoo and conditioner were featured on PIX11 Morning News (WPIX-TV) in New York in a segment titled “Winter Beauty Buys” with lifestyle expert, Justine Santaniello.

• HASK Express Blow Dry was included in a round-up of “6 Blow Dry Sprays That Will Cut Your Styling Time in Half” on InStyle.com.

• HASK and “Scream Queens” stylist Jennifer Johnson were featured on PopSugar.com in an article titled “Drop-Dead Gorgeous Holiday Hair Ideas to Steal From Scream Queens.”

• HASK Macadamia Oil Moisturizing Deep Conditioner and HASK Keratin Protein Smoothing Conditioner were featured on Bustle.com in an article titled, “How To Buy Beauty Product Gifts For Everyone In Your Life.”

• HASK Monoi Coconut Oil Nourishing Deep Conditioner Treatment was featured and photographed on Byrdie.com in a roundup titled, “Byrdie Loves: 9 Hair Products We Became Obsessed With This Year.”

• Products were also mentioned on various blogs, and were found on Instagram, Twitter and more!

Andis Envy™ Professional Hair Clipper Available in Two New Designs Bold new graphics on popular hair clipper.

A tried and true favorite among hair professionals, the Envy™ clipper is now available in fuchsia swirl and carbon finishes for added personalization and visual flair behind the chair.

“The powerful Envy is a high-speed clipper designed to deliver allday performance for professionals. It is equipped with an adjustable blade that’s perfect for all-around styling, including fades, pomps and classic taper cuts,” says Karen Formico, Andis VP of marketing. “With a whisper-quiet, precision motor delivering more than 7,200 cutting strokes per minute, the Envy easily cuts wet or dry hair—thick or thin.”

Built for high volume hair cutting, the Envy is ergonomically designed and uniquely balanced to relieve hand and arm fatigue from repeated usage. Its motor is built to run quiet, cool and maintenance free. A single lever is controlled effortlessly by the thumb to adjust the blade from fine to coarse (#000 to #1) for complete styling versatility.

With its convenient hanger loop, the Envy easily tucks away when not in use. The clipper comes with six attachment combs in sizes 1/8”, 1/4”, 3/8”, 1/2”, 3/4” and 1”, blade guard and oil. One-year warranty, made in USA. Learn more at www.andis.com.

A Scissor So Precise, One Can Use On Hair, Nails & Skin Mehaz launches a new modern take on their precision cut scissors The award winning implement brand Mehaz launched the ultimate precision cut scissor with a newly designed black handle for a sleek modern look. Made in Solingen, Gemany, the sharp pointed stainless steel blades assure a neat precise cut for use as a nail, hair, and skin grooming tool. With easy to use wide finger holes, the Mehaz precision cut scissors are ideal for trimming brows, facial hair, split ends, and cutting wraps and nail art.

• Sharp, pointed stainless steel blades assure a neat precise cut • Made in Solingen, Germany • New black handle design for sleek modern look 92

OTC Beauty Magazine March 2016

• Easy to use wide finger holes • Ideal for trimming brows, facial hair, spilt ends and cutting wraps and nail art Mehaz is owned by Spilo Worldwide, a leading manufacturer, importer and international master distributor to the professional beauty industry for over 70 years. www.spilo.com

March 2016 OTC Beauty Magazine

99

IndustryNews

Answer a series of questions to discover the best Wahl Professional tool for your needs.

Wahl Professional Unveils New Interactive Tool Selector Optimize Your Technique and Skills On Wahlpro.com

Ask a barber or stylist their profession and the answer often given is “artist.” And just as the chosen paint brush affects the work of art, so does the tool used in every blend, cut or fade.

Wahl Professional knows it has a robust offering, so how do artists know what tool is right for not only them, but their client?

To help with the selection process, Wahl Professional is pleased to announce the debut of their Tool Selector, which can be accessed at wahlpro.com/more/product-selector/.

Professionals will be greeted with an interactive, webbased experience that assists them in choosing the proper Wahl Professional clipper or trimmer based upon a number of factors, including hair texture and technique being used.

“We’ll recommend a specific clipper or trimmer based on their responses,” said Lance Wahl, Director of Sales and Marketing, Wahl Clipper Corporation Professional Division.

Laura VanderMoere, Wahl Professional Director of Education, was tasked with creating the tool. She likens selecting clippers and trimmers to deciding which knives to use in the kitchen.

94

OTC Beauty Magazine March 2016

“You’re not going to want to pick up a butter knife to cut steak,” she said. “Sure, you can get the job done. But with the right tool in hand, you’ll cut more in a single stroke saving you time and energy, and in this industry time equals money.”

The reverse is equally true and important: using a tool that’s too powerful for a client’s hair can lead to undesirable outcomes.

The web tool is aimed not only at professionals looking to expand their artistic arsenal, but salon or barber students looking to upgrade their current tools, as well as distributors working closely with established businesses.

“We aim to make the Wahl Tool Selector a new interactive experience for users that is not only helpful but also educational and visually compelling,” said Wahl.

Are you using the right tool for the right looks? See what Wahl Professional recommends by using their Tool Selector at wahlpro.com/more/product-selector/.

March 2016 OTC Beauty Magazine

91

IndustryNews

Beauty Pitch 2016 Returns to PBA ® Beauty Week With ABC’s Shark Tank Star Mark Cuban and a New “Startup” Business Category ®

Competition to Launch at ISSE on January 30th | Competition Opens February 1st

The Professional Beauty Association (PBA) and Cosmoprof North America (CPNA) are pleased to announce the return of Beauty Pitch®, to be held Saturday, July 23, 2016. Hosted by CPNA, this one-of-akind beauty-centric competition will be held in Las Vegas during PBA Beauty Week®. This event provides entrepreneurs from all sectors of the beauty industry a way to connect with qualified investors and the industry-at-large.

“The Professional Beauty Association is proud to be hosting Beauty Pitch 2016. Helping beauty businesses grow and fostering the entrepreneurial spirit is at the core of our association. This competition allows us to add a new dimension to our efforts,” said Steve Sleeper, Executive Director of PBA. “We’re very excited to have Mark Cuban join us again, and we’re grateful for his ongoing support and expertise.

Beauty Pitch is a unique event for our industry—the only event of its kind focused on connecting beauty companies with qualified investors.

The competition opens February 1st, we encourage all interested beauty companies to consider applying.”

Startup and Established Business Categories The 2016 Beauty Pitch competition is open to entrepreneurs representing beauty companies from all sectors including prestige, mass, clinical, organic/natural and the professional salon/spa market. This competition allows entrepreneurs to apply in either the Startup or Established categories, depending on the company’s stage of business. The Startup category is for small business ‘seeding’ stage investment candidates, seeking angle or venture capital. The revenue requirement for Startup companies is $100,000 to $5M. The Established Business category is for businesses with annual revenues exceeding $5M. Businesses interested in applying for this category need to be willing to work with private equity investment groups.

Application Information Beauty Pitch applicants will need to prepare a two-minute video, complete an online application and submit a one-page executive summary. Three finalist companies from both the Startup and Established Stage will pitch their businesses to an audience and panel of judges at a live industry event on Saturday, July 23, 2016. Registration opened February 1st, 2016; the cost is $250 for CPNA Exhibitors and PBA Members, and $500 for other entrants. From March 16-April 29, 2016 registration is $350 for CPNA exhibitors and PBA members, and $600 for other entrants. Starting February 1st applications can be submitted at www.beautypitch.com.

Beauty Pitch 2015 The inaugural competition attracted a “Who’s Who List” of attendees, drawing industry executives representing retailers, distributors, investors and well over 350 members of the media. In total, over 1,400 attendees attended this unprecedented event. Five beauty entrepreneurs pitched their products to high-profile judges consisting of Mark Cuban, John Paul DeJoria and editors from Martha Stewart Living and INC.com.

100% Pure, the 2015 Beauty Pitch grand prize winner, received a oneyear mentorship with Mark Cuban along with a $10,000 cash infusion from TSG Consumer Partners. Additionally, 2015 Beauty Pitch finalist, 18.21 Man Made took home the Audience Choice Award, which included a complimentary booth at CPNA 2016 and a one-year PBA membership. www.cosmoprofnorthamerica.com.

Fantasia Industries Appoints New Vice President of Sales Fantasia Industries Corporation announced the appointment of John Perrone as its new Vice President of Sales. John brings with him a wealth of experience within the industry. With over 35 years in the Beauty & CPG industry, John’s knowledge and expertise comes to us with a strong commitment to grow our beauty portfolio. John will oversee all salesmen and rep. organizations. www.fantasiahaircare.com John Perrone

96

OTC Beauty Magazine March 2016

IndustryNews The Kirschner Group Inc. Announces Sales Executive of the Year for 2015 The Kirschner Group, Inc. is proud to announce Todd Smith as The Kirschner Group, Inc. Sales Executive of the Year for 2015. Todd is a member of the Kirschner Group, Inc. Southeast Region Sales Team.

He was recognized at the Western Buying Conference in Las Vegas, where he received the coveted “A World of Difference Award.”

Jane Caris, President of the Kirschner Group, Inc. commented, “Todd had an outstanding year in 2015; He has been recognized by both his customers and our manufacturers for his excellent service and support. We are very proud of his performance and commitment.” Join us in congratulating Todd for his accomplishment and well deserved recognition!

The Kirschner Group, Inc. is a worldwide, sales and merchandising organization, representing manufacturers in the professional hair, skin and nail industry. www.kirschnergroup.com

Sales Executives from The Kirschner Group, Inc. Recognized at 2016 Western Buying Conference The Kirschner Group, Inc. hosted and exhibited at the 2016 Western Buying Conference in Las Vegas. The show proved to be another success for The Kirschner Group, Inc. with over 35 sales executives and 165 manufacturers in attendance, plus over 130 customer appointments scheduled and conducted. Beauty Perfection awarded the “Top Sales Performer” award to Suzanne LaPierre, Brett Ury, Todd Smith, Alan Aronson, Mike Cevetillo and Vinnie Curcio.

Congratulations to them all on their successes.

The Kirschner Group, Inc. is a worldwide, sales and merchandising organization, representing manufacturers in the professional hair, skin and nail industry. www.kirschnergroup.com

Alan Aronson 98

OTC Beauty Magazine March 2016

Brett Ury

Mike Cevetillo

Suzanne LaPierre

Todd Smith

Vinnie Curcio

94

OTC Beauty Magazine March 2016

BIR Bits

Newell Rubbermaid Inc. (NYSE:NWL) and Jarden Corporation (NYSE:JAH), parent company of Oster, have entered into a definitive agreement to combine the two companies. The transaction creates a $16 billion consumer goods company to be named Newell Brands, with a portfolio of leading brands in large unconsolidated categories, including Paper Mate, Sharpie, Calphalon, Rubbermaid, First Alert, Sunbeam and Yankee Candle.

James E. Lillie, CEO of Jarden, added, “This combination is focused on driving shareholder value and accelerating the growth and profitability of both businesses. Together, the business can move faster, globally leveraging the expertise and ability of the dedicated and talented employee base.” For more details, visit http://ir.newellrubbermaid.com.

Oster/Jarden has named The Kirschner Group, Inc.’s Kevin Osterloh, a member of the West sale team and territory manager, as its Manufacturer’s Representative of the Year.

Visit kirschnergroup.com.

Kevin Osterloh

For the fifth year in a row, the Hot Tools Professional 24k Gold Spring Curling Irons were named 2015 InStyle Best Beauty Buys. More than 200 beauty products were chosen as winners across a number of categories, including skin care, hair care, cosmetics, nails and tools. Winners were selected by top beauty experts, who vetted thousands of products before awarding the top honors. Visit hottools.com.

L’Oreal USA has signed an agreement to acquire key assets from Raylon Corporation, a full-service, family owned wholesale distributor headquartered in Reading, PA. The acquisition will expand SalonCentric’s distribution coverage of salon professional products within Pennsylvania, New Jersey, Delaware and portions of Maryland, West Virginia and New York.

Courtesy of “The Beauty Industry Report.”

The Beauty Industry Report is a monthly newsletter for executives in the professional beauty biz.

For 3 FREE complimentary issues of the “Beauty Industry Report,” please send your request to Lisa Iavello at lisa@bironline.com.

Include your name, company name, address, phone number and email address in the email message.

102

OTC Beauty Magazine March 2016

Show Calendar Ad Index MARCH:

AFAM Concept Inc. ���21, 99, 111 www.afamconcept.com

Giovanni Cosmetics �����������������57 www.giovannicosmetics.com

OMT, LLC ���������������������������������101 www.nappystyles.com

6-8 International Beauty Show (IBS) New York

American International ..............5 www.aiibeauty.com

Helen of Troy ..............................23 www.hotus.com

PDC Brands �����������������������������109 www.pdcbrandsusa.com

Ampro Industries ���������������������27 www.amprogel.com

House of Cheatham �����������������91 www.houseofcheatham.com

Queen Helene ���������������������32, 59 www.queenhelene.com

Andis Co. �������������������������������������� 9 www.andis.com

Hoyu America ���������������������������67 www.hoyu-usa.com

RA Cosmetics �������������������72, 107 www.racosmetics.com

Beauty Perfection ......................11 www.curlgirlhair.com

Inspired Beauty Brands �����������95 www.haskbeauty.com

SMSi-Urban Call Marketing, Inc. �������������������38 www.segmentedmarketing.com

Belson �����������������������������������������51 www.belsonproducts.com

J2 Beauty ���������������������������� 2, 3, 66 www.dreamworldproducts.com

Biocare Labs �������������������������� 8, 73 www.biocarelabs.com

sunnyislejamaicanblackcastoroil.com

New York, NY www.ibsnewyork.com

13-14 Spectrum International Beauty Expo Los Angeles, CA www.sibe.us

17-21 Cosmoprof Worldwide & Cosmopack Bologna, Italy www.cosmoprof.it

26-27 West Coast Natural Hair + Health + Beauty Expo Los Angeles, CA www.wcnhexpo.com

27-29 International Beauty Fair Korea Kintex, Korea www.hairworld2016.kr

APRIL: 2-3 Baltimore Natural Hair Care Expo 2016 Baltimore, MD www.bmorenaturalinc.com

9-10 Eastern Buying Conference

Brittny Professional ������������������14 www.dreamworldproducts.com Butter Sweet �����������������������������82 www.buttersweetproducts.com Colomer USA ���������Cover, 47, 90 www.cremeofnature.com DeMert Brands �������������������13, 68 www.demertbrands.com

17-18 Cosmoprof Spring Style Show

Fromm ........................................71 www.frommbeauty.com

OTC Beauty Magazine March 2016

Ten Pro ���������������������������������������68 www.tenprofessional.com

L’Oreal Technique ���������������������35 www.lorealtechnique.com

Universal Beauty Products, Inc. �����������������������������54 www.universalbeauty.com

Mitchell Group ...........................37 www.mitchellgroupusa.com

New York, NY www.rocanatural.com

108

KAB Brands ���������������������������� IBC www.aphogee.com

E.T. Browne and Drug Co., Inc. �����������������������������53 www.palmers.com

Fantasia Ind. �������������������������������97 www.fantasiahaircare.com

Atlanta, GA www.naturalhairshow.org

Taliah Waajid Natural Hair Products �������������41 www.naturalhair.org

Mane Selection ��������������������������70 www.maneselection.com

Evolving Beauty ������������������������36 www.evolvingbeauty.info

23-24 Taliah Waajid 19th Annual World Natural Hair, Health & Beauty Show

JBS Hair ������������������������48, 56, 100 www.jbshair.com

Dream World, Inc. ���������������60, 84 www.dreamworldproducts.com

10 Roc-A-Natural Natural Hair, Health & Beauty Expo

Strength of Nature ����������� 74, BC www.strengthofnature.com

JBS Beauty Club �����������������������72

M&M Products ��������������������������25 www.mmproducts.com

Ecoco, Inc. ������������������������� 7, 31, 45 www.ecocoinc.com

San Jose, CA www.springstyleshow.net

JBC Distributors �����������������������75

Derma-Fix Products .................15

East Rutherford, NJ www.easternbuyingconference.com

SoftSheen-Carson ��������������������33 www.softsheen-carson.com

Namaste Laboratories ������������93 www.orshaircare.com Nature’s Protein, Inc. ����������������83 www.doogro.com NEOX �����������������������������������46, 61 www.neoxunited.com

Wella,The Salon Professional Division of P&G �������������IFC, 1, 69 Xtreme Beauty International ...........16, 17 www.xbi.co

Reader Feedback Let your voice be heard! In this segment OTC Beauty Magazine wants

to find out what is important to you, our loyal readers. Posing a handful of questions each month, our goal is to learn through feedback how to better serve you. We ask that you take a few minutes to share your thoughts; write responses on this sheet and mail it back to us, or send it through email.

여러분의 목소리를 내세요! 여러분의 목소리를 내세요! OTC 뷰티 매거진은 소중한 여러분의 의견을 수렴하려고 합니다. 매달 몇 가지의 질문을 통해 여러분의 의견을 듣고, 좀더 발전된 잡지를 만들고자 합니다. 약간의 시간을 내 주시어 여러분의 생각들을 전달해 주세요. 질문지에 답변을 하여 저희 사무실로 보내주시거나 이메일을 보내 주시면 됩니다. (연락처는 이 페이지 맨 밑에 있습니다)

1. What nail care product is most popular in your store (polish, decorations, remover, maintenance items, press-on nails, etc.)? 1.어떤

네일 케어 제품이 당신의 매장에서 가장 인기 있습니까? (매니큐어, 장식, 리무버,

관리 아이템, 프레스 온 네일, 등등)?

2. Is there a topic within our industry you are curious about?

2. 지금 당신이 관심을 갖고 있는 업계 내의 이슈는

무엇입니까?

3. Have you attended any trade shows in the past? Which event was it, and what did you like most? 3. 과거, 어떤 전시회에 참석한 적이 있습니까? 어떤 이벤트였으며, 가장 좋았던 것은 무엇입니까?

When we receive your feedback we will choose a few answers to feature in the next month’s issue. You could be famous just by answering a few questions – simple as that! We look forward to hearing from you and thank you for supporting this publication. 보내주신 답변 중 몇몇을 뽑아 다음달에 기재하도록 하겠습니다. 몇 개의 질문에 답변을 함으로써, 여러분이 잡지에 실릴 수 있는 것입니다! 여러분의 성원에 감사 드리며, 많은 참여 부탁 드리겠습니다.

Name (성함) _______________________________ Store Name (스토어

이름)

_____________________

State (주) _________________________________ 110

OTC Beauty Magazine March 2016

Mail this form to: OTC Beauty Magazine, Attn: Editorial Dept.

3587 Oakcliff Rd. - Doraville, GA 30340 Email: editor@otcbeautymagazine.com

보내실곳:

OTC Beauty Magazine, Attn: Editorial Dept.

3587 Oakcliff Rd. - Doraville, GA 30340 Email: editor@otcbeautymagazine.com

September 2013 OTC Beauty Magazine

59

Easy to Use Treatment for Damaged Hair

ApHogee, the pioneers of the two-step hair treatment system, is are now offering the Hair Strengthening Kit to ban hair breakage and strengthen severely damaged hair for weeks. This kit does not require a hooded or hand-held dryer, and both products are easy and effective to use.

This ApHogee Hair Strengthening Kit will reinforce the cuticle to improve hair’s elasticity and flexibility, resulting in strengthened and healthy hair.

How to Use: Cleanse hair with ApHogee Keratin & Green Tea Shampoo to remove any residue from the hair. Apply Step 1, 112

OTC Beauty Magazine March 2016

the Amino Acid blend, working throughout the hair. No hair dryer is required. Leave on for five minutes; Product will dry and thicken, bonding to the damaged sections of the hair. Rinse with warm water.

Apply Step 2, the Protective Moisturizer, through hair; Leave on for one minute and rinse with water.

Stylist Tip: This is perfect as a pre-treatment prior to coloring the hair. By using this kit prior to coloring the hair, color molecules will better adhere to the hair, resulting in less color fading.

For more information, visit www.ApHogee.com.