3 minute read
Selling Pure Oils & Perfect Results® Cocktails
from OTC - March, 2021
by OTC Beauty
TO KNOW By Dawn Thompson
Spring is about renewal, and that is no different this season. Perfect Results® Cocktails bring the fun and escape of the season to your hair and skin care. The real bonus is they are wonderful to use yearlong. The cocktails are moisturizing, strengthening and offer intense hydration and conditioning for hair and skin. The customer gets to enjoy a fun experience with Pure Moisture, Pure Oil™, with a touch of fragrance and an eye-grabbing, textworthy packaging.
Emphasize Specific Product Benefits to Drive Sales
Hollywood Beauty® is excited to offer the No. 1 selling beauty oil for hair and skin with premium quality ingredients. Our Hollywood Beauty Tea Tree® proprietary formula with Vitamin E and Aloe is over 20 years old and has thousands of positive, loyal consumer reviews across retail.com. Building on this trusted, proven formula, we created pure oil cocktails to meet the
highest desires of hair and skin care. We have a few experiences that have shown that when retailers offer an assortment that meets real needs, our retailers have increased their sales overall double-digit, frequently even without promotion.
Recent Mintel® data shows the top benefits wanted today by hair care consumers.
New Perfect Results® Cocktails meets all the top needs and more. We discovered that Perfect Results® Cocktails was purchased for a number of reasons. Approximately 59% of customers wanted to add moisture, 49% want to grow longer hair, 33% want to treat split ends and breakage), 32% want to enhance and define natural curls/coils, 61% need to soothe their scalp and quell itchiness, 28% wanted smooth edges and addressed frizzy hair, 23% needed heat protection, and 17% wanted to grow their edges and lashes.
Perfect Results® Cocktails allow you to create regimens with conveniently premixed options that take into account the benefits you want the most.
Consumer Feedback
Beauty supply stores can continue to take the lead in offering both assortment and education. Education will help direct consumers to the oils that will provide them with benefits to meet their real DIY/problemsolving needs for hair, skin, scalp and body. This will increase your sales and broaden your current assortment. Consumer reviews support this addition. “Strengthening and enhancing curls with Perfect Results® Long Island Cocktail (JBCO & Castor Pure Oils)”. Photo Credits: Rene Tapia, RTR Design, Inc.
Hollywood Beauty®, The No. 1 beauty and hair oil brand (based
on IRI)
includes a “hero oil” to meet all needs, everything from Tea Tree, Vitamin E and Hemp oils to Jamaican Black Castor and Avocado oils to help
promote hair growth and retention, provide moisture and reduce frizz.
• Perfect Results® Powered by Hollywood Beauty®, 6 Pre-Mixed
Beauty® Effective Blends, 2 oz., 8 oz. newly-launched 16 oz. Tea Tree, Hollywood Pure® Tea Tree 1 oz. and 30-plus varieties now available
• Hollywood Pure® Certified Organics, 1 oz., 10-plus varieties • Hollywood Beauty® Jamaican Black Castor Oil, 3 oz.; seven
varieties
Available at Beauty Supply Stores and Your Local Beauty Supply, Worldwide.
PLEASE FOLLOW US to learn about our latest innovation, education and tips, and giveaways!
Instagram (IG) @hollywoodbeauty_products
Facebook (FB) @hollywoodbeautyproductsinc
Website: hollywoodbeautyproducts.com and perfectresultsonline.com
Meet Dawn W. Thompson
Dawn W. Thompson has spent about three decades in the consumer products, beauty and hair industry. Dawn loves versatile hairstyling, and knows keeping your hair moisturized is at the foundation of having healthier curls and coils. She is now the EVP & Head of Brand Management at Hollywood Beauty® and Kuza® Products.
