Knowledge to Know

TO KNOW

Get More Bang for Your Customers’ Buck with ApHogee

Customers use many methods to get their desired hair color. Suppose a customer uses a temporary, semi-permanent, permanent, demi-permanent or henna hair colors. One fundamental truth remains for each of these processes – the color process is much more effective if the hair is healthy and properly prepared. If the hair is porous, dry, damaged, breaking off or just not in good shape – the best thing you can recommend to the customer, to achieve an effective and successful color, is to pre-treat the hair with the ApHogee Two-Step Protein Treatment.

The ApHogee Two-Step Protein Treatment is a well-known specialty protein treatment for stopping hair breakage and strengthening weak, damaged hair. Using it on damaged hair before coloring will get the hair back into shape and ready to accept the color molecules and other chemicals used during any of the above color methods. This will make the customer’s hair color more vibrant and longer-lasting.

Beyond the extreme cases of hair breakage and severe damage, the ApHogee TwoStep Protein Treatment is very effective on porous, mildly damaged hair, as well. It works by forming a protein matrix on the cuticle, making it easier for the color molecules to be applied and bond to the hair. This, in turn, results in less color fading when a customer eventually washes their hair. Testing done by an independent lab proves that ApHogeetreated tresses experienced 30% less color fading over 10 washes than untreated hair. The ApHogee Two-Step Protein Treatment can be used before any hair color brand or other color process. When using the Two-Step Protein Treatment as a pretreatment before applying color, it is recommended to complete the Two-Step Protein Treatment process, towel dry the hair, and then follow the hair color product’s directions.

If you have any stylists who purchase in your store, there is a very real benefit to the stylist in pretreating porous hair with this treatment. As most stylists will attest, trying to apply color to porous hair is a difficult challenge that they prefer do without. Pre-treating porous hair with the ApHogee Two-Step Protein Treatment will make the stylist’s job a lot easier because the color goes into the hair and stays in. If porous hair is not pre-treated, the color will go into the hair and wash out very quickly.

Another bonus tip for your customers who color their hair and want to extend their color wear is to use the ApHogee Keratin & Green Tea

Restructurizer as their daily leave in spray. The

Keratin & Green Tea Restructurizer works by sealing the hair cuticle, which helps keep the color molecules in the hair; thus, preventing the hair color from fading. This leave in spray can be used on either dry or towel dried hair. Simply spray into the hair daily before styling the hair.

Improve your store’s sales by letting your hair customers know about these products and how they can help improve their hair color.