Urban Call Briefs

By Lafayette Jones

BRIEFS

Joe L. Dudley Sr.

Co-Founder of the DudleyQ+

Ursula Dudley Oglesby

President, Dudley Beauty Corp, LLC

Lafayette Jones

CEO of SMSi-Urban Call Marketing

Eunice Mosley Dudley

Businesswoman, Entrepreneur and Humanitarian

Jimmy J. Davies

Founder of Every.Black

Sandra Miller Jones

Founding Chair of SMSi Health Solutions

After being an integral part of the Dudley company history, Lafayette Jones was interviewed for the Dr. Joe L. Dudley, Sr. Legacy Project by Randolph Reid. Every.Black, a company that promotes entrepreneurship (www.Every.Black), was recently commissioned to create the legacy project to document this legendary businessman's lifetime impact. The project will unveil via a podcast at www.JoeLDudleySr.com or www.Patreon.com/JoeDudleySr.

Jones is also in the planning stages of enriching the UrbanCallPodcast.com. This health and beauty industry podcast features his SMSi companies, including SMSi Urban Call, Inc. and SMSi Healthy Living Solutions. Podcast excerpts from both projects will be featured in this 25+ year column.

Joe L. Dudley Sr.

Co-Founder of the DudleyQ+

Joe L. Dudley Sr.

Co-Founder of the DudleyQ+

Joe Louis Dudley Sr., born May 9, 1937, is the fifth of 11 children born to Gilmer L. and Clara Yeates in Aurora, North Carolina. Joe was retained in the first grade, labeled “mentally retarded,” and suffered a speech impediment. His mother never stopped believing in him and is responsible for his overcoming these obstacles.

In 1957, he invested $10 in a sales kit and began selling Fuller Products (owned by SB Fuller) door-to-door. One of Fuller’s goals that Joe L. Dudley Sr. adopted was to help people maximize their potential and achieve success.

From 1967 to 2008, Joe L. Dudley Sr. and his wife, Eunice Dudley, led Dudley Products Company that was listed in the Top 50 in Black Enterprise’s Top 100 Black-Owned Businesses. Throughout his tenure, Dudley Cosmetology University in Kernersville, North Carolina and four strategically-located schools in the Dudley Beauty School System (DBSS) was created. Through dedication, hard work and persistence, he helped take the DudleyQ+ Brand from very humble beginnings to a respected and world-renowned position in the beauty industry. In June 2008, Joe and Eunice Dudley restructured the company and turned it over to their daughter, Ursula Dudley Oglesby, who began Dudley Beauty Corp, LLC. Author of “Walking by Faith, I AM, I CAN, & I WILL,” Joe L. Dudley Sr. discusses his successful principle-centered and highly effective entrepreneurial recipe. His philosophy, actions, beliefs, successes and failures are presented to reveal his secrets to success. Dudley uses his own life story to show you how to walk by faith and make your dreams come true.

Eunice Mosley Dudley

Businesswoman, Entrepreneur and Humanitarian

Eunice Mosley Dudley

Businesswoman, Entrepreneur and Humanitarian

Eunice M. Dudley, Co-Founder of the DudleyQ+ brand, is one of the world’s most sought after African-American female business leaders. She currently serves as the Executive Director for the Dudley Beauty School System. Eunice Mosley was born in Selma, Alabama. She is the seventh of nine

BRIEFS By Lafayette Jones

children born to Andrew M. Mosley, Sr. and Eva O. Murdoch Mosley. At a very early age, she exhibited a “creative spirit” and a deep desire to learn.

Began Selling as a Teenager

She got her start in the beauty industry selling Fuller Products door-todoor in Brooklyn, New York, while attending Talladega College. At this Fuller branch in the summer of 1960, she met her now-husband, Joe L. Dudley Sr. Both were selling Fuller Products during the summer to earn their college tuition money. They married in 1961, and both began working for Fuller Products full-time in 1962.

Early Success in the Beauty industry

By 1976, Joe L. Dudley Sr. and Eunice Dudley had helped developed a sales force of more than 400, a beauty school and a chain of beauty supply stores located throughout the Southeast. Dudley Products was deemed an entrepreneurial success.

Award-Winning Building Designer

Dr. Joe Dudley Sr. personally supervised the design, planning and building of Dudley Products, Inc.’s new manufacturing and home office facility in Kernersville, North Carolina. These efforts earned her the Energy Efficient Building Award, presented by Energy User News; and a second-place ASHRAE Technology Award, an international award that recognizes outstanding achievements in design and operation of energy-efficient buildings.

Transition to Second Generation Leadership

Over the past 40 years, through dedication, hard work and persistence, she has helped take the DudleyQ+ Brand from very humble beginnings to a respected and world-renowned position in the Beauty industry. In 2009, Joe L. Dudley, Sr. and Eunice Dudley were featured in a national movie, Good Hair, a Chris Rock documentary about the hair care industry.

In June 2008, Joe and Eunice Dudley restructured the Dudley conglomerate and turned all day-to-day responsibilities over to their daughter, Ursula Dudley Oglesby, who began Dudley Beauty Corp, LLC.

Recipient of Numerous Awards

• The Ollie Chinn Porter Award from The National Association of

Negro Business & Professional Women’s Clubs, Inc. [2014] • The Order of the Long Leaf Pine Award [North Carolina 2014] • Carolina Entrepreneur Hall of Fame, Class of 2013 from McColl

School of Business, Queen’s College • Honorary Doctor of Humane Letters Degree from Bennett College [1991] • NAAWLI Legacy of Leadership [2008] • The Athena Award from the Greensboro Area Chamber of Commerce

• The Crystal Award from the NANBPW Clubs, Inc. • Co-Winner of The Kernersville First Citizens of The Year Award [1993]

Ursula Dudley Oglesby

President, Dudley Beauty Corp, LLC

Ursula Dudley Oglesby is a wellrespected business leader and humanitarian. As part of Dudley’s second generation, she has taken the responsibility of catapulting the company and brand. She is responsible for developing and executing all of its long-term growth strategies, launching new brand initiatives, recruiting A-Players for the company, and defining Dudley as the premier beauty company for the multicultural market. She has always exhibited leadership skills and the desire to get things done while helping others. At age 7, Ursula began working at the Dudley Beauty Center, and by the age of 10, she was an entrepreneur and sold popcorn, fruit, and pantyhose. In her youth, she worked in all facets of Dudley Products, Inc., including selling door-to-door, working in the factory and as the receptionist. After graduation from Harvard Law School and admittance to North Carolina State University, Ursula, along with her team, then developed Dudley Products Cosmetics. She employed national makeup artists, experienced product developers, chemists, and everyday women to create a full cosmetics line for the multicultural woman. The Dudley Products Cosmetics line now includes over 250 products with a full line of skincare, cosmeceuticals, foundations, cosmetics, and products for men. Dudley Products Cosmetics enjoyed double-digit growth under her direction and truly helped to “Change Lives by Changing Faces.” She ascended to senior-level positions within the company and ultimately became president of Dudley Beauty Corp, LLC., thus continuing the legacy of her parents, Joe and Eunice Dudley. Ursula will be the featured speaker at the Every.Black 2021 Awards Virtual Gala on March 27, 2021 (https://2021_awards_gala.eventbrite.com).

Ursula Dudley Oglesby President, Dudley Beauty Corp, LLC

Jimmy J. Davies

Founder of Every.Black

Jimmy J. Davies is the founder of Every. Black. The mission of Every.Black is to assist, educate and inspire people to create wealth through entrepreneurship by leveraging technology and a strategy of global networking. Every.Black is a membership-based company where anyone can join through the website (www.Every.Black). To achieve the mission, mastermind meetings are held each week to read and discuss positive books while networking with like-minded individuals. The members are continuously promoted on the website, at trade shows,

Jimmy J. Davies Founder of Every.Black

through social media and email blasts. Training is provided each week to show members how to use technology in their businesses. A virtual study hall is conducted on weekdays to work alongside other entrepreneurs from around the world. Members also host entrepreneurship-themed podcast shows that air daily on the Every.Black Entrepreneur Podcast Network. The network can be accessed at www.Entrepreneurship.Black. Under the guidance of Davies, Every.Black is currently producing the Dr. Joe L. Dudley Sr. Legacy Project. The project aims to document the legacy and lifetime impact of the legendary businessman, haircare entrepreneur and humanitarian. The project is available to the general public through a podcast at www.Patreon.com/JoeDudleySr. Visitors can become subscribers to hear Dudley’s speeches, view his photographs, awards received and watch interviews of mentees and those that worked with and for him over the last 50 plus years. Every.Black is also in the planning stages of the SMSi Health and Beauty Legacy Podcast. It will be used to document the history of the health and beauty industries. Lafayette and Sandra Miller Jones, who have been in these industries for over 40 years, are the owners of SMSi.

Lafayette Jones

CEO of SMSi-Urban Call Marketing

Lafayette Jones, CEO of SMSi-Urban Call Marketing and “Urban Call” publisher, is a marketing expert and community activist. He created the highly successful Orville Redenbacher Gourmet Popping Corn and Hunt’s Manwich strategies at ConAgra and served Procter & Gamble, Kraft and Unilever as a sales and marketing executive. At Chicago minority-owned powerhouses Johnson Publishing Company (Fashion Fair Cosmetics, Ebony magazine) and Johnson Products Company (Ultra Sheen), he served as vice president and general manager. In the $7 billion multicultural beauty category, he allied 30 ethnic health and beauty care industry competitors to create the American Health and Beauty Aids Institute (www.ahbai.org) and formed the Proud Lady Silhouette.

As the founder of the faith-based Goler Community Development Corporation (www.golercdc.org), Lafayette Jones helped to revitalized an African-American historic district into a $100 million mixed-use development in downtown Winston-Salem. As chairman of the Victory Masonic Mutual Credit Union, the oldest minority-owned financial services institution in North Carolina, he led its merger with Truliant (truliantfcu.org), a federal credit union with $3.1 billion in assets and 70,000 members. He serves as one of five North Carolina State State Credit Union commissioners. Jones celebrates being married to his business partner for the past 33 years, Sandra Miller Jones, a Winston-Salem native and the first African-American woman to be awarded an MBA from Northwestern Kellogg School of Business. Together, they have a daughter, Dr. Bridgette Jones Brooks, a 2011 Spelman College Presidential Scholar and a member of the 2015 inaugural class of the Eastern Carolina School of Dental Medicine. Brooks is also the first African-American woman to graduate from that dental program. Today, the Atlanta-based orthodontist is married to Patrick Brooks, a certified public accountant. They are expecting their first child

To learn more, please visit http://www.thehistorymakers.com/biography/ lafayette-jones.

Lafayette Jones CEO of SMSi-Urban Call Marketing

Sandra Miller Jones

Founding Chair of SMSi Health Solutions

Sandra Miller Jones is the founding chair of SMSi Health Solutions, formerly Segmented Marketing Services, Inc. (SMSi). Sandra Jones graduated cum laude from Howard University. She is a Golden Soror, a proud member of the Alpha Kappa Alpha sorority and was the first African-American woman to receive an MBA from Northwestern University’s Kellogg School of Business. After leaving Kellogg, she worked as a marketing executive for the Quaker Oats Company, managing various national brands, including the $100 million-plus Quaker Oatmeal franchise. During her 35 years in business, Sandra Jones has helped numerous female entrepreneurs start and expand their businesses, which is her passion. She has also employed hundreds of community residents each year, including local outreach managers in 36 top cities. She is married to Lafayette Jones.

To learn more, visit http://www.thehistorymakers.com/biography/sandramiller-jones.

Sandra Miller Jones Founding Chair of SMSi Health Solutions

Each month, Urban Call Briefs covers subjects that provide readers of OTC Beauty Magazine with information on multicultural consumers, Hispanics and African Americans, who are the fastest growing consumer segments in the U.S. The mission of this column is to build a bridge of communications and information between manufacturers and retailers and the ethnic consumers they wish to serve better. The column offers resources covering marketing, retail merchandising, consumer research, purchase behavior, fashion and beauty trends, industry events and people, trade association news, new product launches and a potpourri of information designed to help the readers make intelligent decisions about the customers they serve. Urban Call is a registered trademark of Segmented Marketing Services, Inc. (SMSi). For more information, call 336-759-7477 or visit www.segmentedmarketing.com. The preceding article is the property of SMSi – Urban Call Marketing, Inc. and may not be reproduced without written permission from the author.

By Dr. Shanessa Fenner

2021 COLOR TRENDS

A Black woman’s hair is her crowning glory. However, she expresses herself and her sense of style through the color of their hair, nails and makeup. Whatever the look may be, it should be authentic and true to that woman. Many products can do just that in little to no time. Here are a few coloring products that will help your customers look their best in no time flat.

Color Kits

JUST 5 WOMEN’S FIVE MINUTE PERMANENT HAIR COLOR

Want to spice up your hair color in five

minutes? Just 5 is just the right product

to make that happen. It’s gentle enough for you to color your hair the day after you receive a relaxer and the coverage lasts for six weeks. The formula contains super-rich MoistureDuo conditioners that will protect your hair. Color shades are rich auburn, dark brown, black, and jet black. VIA NATURAL SEMIPERMANENT HAIR COLOR

If you want to make a lasting impression, try Via Natural Hair color. It’s formulated with nutrients and proteins for color and protection from harmful UV rays

and environmental pollutants. With this product, you can relax and color your hair on the same day. Some of the bold and vibrant hues include gold, red, cinnamon, pumpkin patch, mahogany, and more. BIGEN EASY COLOR

This quick color kit is a must-try move. It is an easy, ammonia-free color for women, and it comes in natural shades: natural black, deep expresso, intense black, and mocha brown. It is an oilrich, creamy formula with aloe extract and olive oil that is easy to apply. It also covers gray hair. There will be no messy stains or drips. In 10 minutes, you will have shiny and manageable hair.

Color Maintenance Essential

SHEAMOISTURE STRENGTH AND COLOR CARE MASQUE

This deep-conditioning treatment is designed to infuse and hydrate brittle strands of hair to restore its strength and luster. It also helps to brighten hair while diminishing brassy undertones to preserve the hair’s radiant color. Apply the mask to clean wet hair and leave it in the hair for five minutes: rinse and style.

NAIL COLORS

There is nothing more beautiful than a set of manicured nails with colorful polish. It may be difficult to select the perfect

shade because there are so many art designs and colors to choose from. The key is to choose colors that will complement your skin tone as well as your look. Here are a few of the popular nail color trends that will make your nails a hit.

PINK

Shades of pink will be a hit this summer. Cotton candy, fuchsia, and magenta are just a few.

SUNNY YELLOWS

Yellow is a bright and lively color that captures everyone’s attention. Neon yellow will be a favorite this summer. DEEP REDS

Deep reds and rich burgundies will be the most popular colors this season.

BROWNS

This is a favorite shade for many Black women. There are different variations of brown that complement their complexion.

NUDES

For a clean look, nude is the hue. It is a great shade for women who want to be conservative and classy.

SHADES OF GREEN

Green is a beautiful color that will be worn on freshly manicured nails this season. Fluorescent green will definitely stand out and grab someone’s attention. OPI’s Spring 2021 Hollywood collection featured one of our favorite shades of green is Rated Pea-G.

GLITTER & DESIGNS

DIY nail art designs were popular during the quarantine period. Pictures of nails adorned with bold glitter and designs were displayed on social media. Some examples included geometric patterns, triangle twist manicures, emojis and more.

Meet Dr. Shanessa Fenner

Dr. Shanessa Fenner is an elementary principal, TV show host, former radio personality, writer and model.