OTC - March 2020

March 2020 | $6.00

The Color Edition

Color Basics

Learn the Fundamentals and Boost Sales

12 Hair Coloring SKUs you need to buy now!

Show Coverage

International Beauty Exposition & Bronner Bros.

International Beauty Show

P r es e n t yo u r b e s t s e l f.

P AT R O L

®

B U M P. B E A R D . S K I N . patrolgrooming.com

March 2020

c ont en t s

In Every Issu e

10 Editorial Letter

52 Top Sellers

54 Products to Stock

56 Feature

Complicated Coloring

Royal Oils Collection By Head & Shoulders: A Collection Fit For A Queen

14 Marketplace

Color Products and Accessories

47 Urban Call Briefs

Leadership Profiles in Beauty

22 How Should You Sell It? Hair Coloring Products

82

Therapy Trends

Committed to Complexity

We take a look at the Top-Selling Black Hair Coloring Products at Jinny Beauty Supply.

Understanding Hair Color

When it comes to hair color, chances are your shelves are packed with a variety of options. But do you understand the nuanced differences between each type of product? If not, consider this to be your go-to guide on hair coloring.

Learning the basics of coloring will help you better assist your customers.

26 Knowledge To Know

How Do I Prevent Color From Fading?

One of the most asked questions in beauty supply stores and a popular internet searched topic is “How do I prevent my hair color from fading?” Most answers on the internet include waiting to wash your hair, avoid hot showers, don’t use hot tools, deep condition less often, use color-safe products, etc.

But ApHogee has a solution to this problem.

84 Clipper Tips

Tips for Efficient Clip-Over Cutting

86 Industry News 97 Show Calendar 101 Ad Index 104 Product Spotlight

The Mane Choice Prickly Pear Paradise Collection

2

OTC Beauty Magazine March 2020

ON THE COVER Everyone wants healthy and strong hair. But that can be challenging for many, especially when you’re vying for length retention. That’s where the Creme of Nature Aloe & Black Castor Oil collection comes in. Designed for weak, damaged hair, this collection is sure to grow your hair long, healthy and strong.

To learn more, visit www. cremeofnature.com.

OTC Beauty Magazine March 2020

3

March 2020

c ont en t s

30 Business Tips

Maintaining a Leadership Edge in Turbulent TImes

By Jill J. Johnson

Why is it that some people seem to weather any

business storm or crisis without appearing to break into a sweat? How is it that they always seem able to recover from a stumble and move on to even greater

success? Are they immune to failure because they have won the Success Lottery? No. Those who achieve

success during turbulent times do so because they have an EDGE to their approach to leadership: They understand the value of external information.

32

67 International Beauty Exposition

The International Beauty Exposition was held on

January 17-19, welcoming manufacturers and reps from across the industry for special show deals.

79 73rd Annual Bronner Bros. Beauty Show

The Bronner Bros. International Beauty Show (BB) returned for its 73rd year on February 8-10, 2020.

Billed as the nation’s largest tradeshow dedicated to multicultural beauty, the event took place at the

Georgia World Congress Center in Atlanta. More than 35,000 visitors are estimated to have attended.

Eye Rolling 5 Ways to Keep the Conversation Rolling

By Marcia Reynolds, PsyD

Most people emotionally react when someone rolls their eyes. The gesture is seen as a non-

verbal judgment of your words. If you ask about the

gesture, eye rollers generally deny they did anything

L

A

C

Q

U

E

R

disrespectful. Whether in a business meeting or an informal conversation, the last thing you want to do

is angrily respond to eye-rolling. If you stay curious instead of defensively reacting, you might find out

EXTRA

Wide Brush

what is underneath the eye roll.

38

Why You’re Not Getting the Most From Your Training Dollars

By Kate Zabriskie

Each year, organizations waste thousands of dollars

on training that doesn’t deliver what the people who bought it thought it would. Consequently, many of

those remorseful purchasers determine that either training has no value to their employees, the training

facilitators don’t know what they’re doing, the program

designers are out of touch with reality, or all three. If only the root causes of training failures were as simple

as those. If your training isn’t delivering what you think

it should, you may be suffering from one of three major problems that plague organizations big and small.

40 RICH SHADES FOR EVERY DAY

VIBRANT COLORS GLOSSY SHINE NEW ICU NAIL LACQUER DREAM WORLD, INC. 3505 N. KIMBALL AVENUE, CHICAGO, IL 60618 | TEL. 847-600-3020 FAX. 847-600-3025 TOLL FREE 800-535-6110 EXCLUSIVELY AT JINNY & DREAM WORLD, INC.

4

OTC Beauty Magazine March 2020

always be travel-ready

This Essentials Kit Will Keep Your Curl Journey On Track Wherever You Go! Call your sales representative. *DevaCurl is available for purchase only in the continental US, excluding NY, NJ, MD, DC, VA and only available for resale through your physical OTC store location.

100% SULFATE PARABEN SILICONE

FREE 5

OTC Beauty Magazine March 2020

CEO:

Ann Jhin

Editor:

Jessica De Vault Hale editor@otcbeautymagazine.com subscriptions@otcbeautymagazine.com

Korean News Director:

Rachel Lim rlim@jinny.com koreannews@otcbeautymagazine.com

Art Director:

Sam Choi support@otcbeautymagazine.com

Advertising & Sales Coordinator:

advertising@otcbeautymagazine.com

Contributing Writers:

Katie Zabriskie Marcia Reynolds, PsyD Jill J. Johnson

Columnists:

Lafayette Jones Elayne McClaine Kenny Duncan

To subscribe, call us at 678-805-3291 or visit www.otcbeautymagazine.com.

Subscriptions are no charge for businesses (including retailers, manufacturers, and distributors) in the U.S. of the beauty and barber supply industry.

For all other subscribers, yearly subscriptions (12 issues) are $48.00.

Please send a check payable to OTC Beauty Magazine to: OTC Beauty Magazine; attn: subscriptions; 3587 Oakcliff Rd.; Doraville, GA 30340.

Cover price is $6.00.

OTC Beauty Magazine is a trade magazine for the multicultural beauty supply industry offering retail store

owners, manufacturers, distributors, and industry professionals a unique perspective on new and evolving

products, useful business tips, effective selling tools to boost revenue and customer traffic, and valuable product knowledge by combining insight and intelligence with depth and style. This is the only bilingual publication in the industry offering both Korean and English translations.

OTC Beauty Magazine is published monthly by Jinny Corp. Postage paid at Auburn, AL and at additional mailing offices. Reproduction in whole or in part of any text, photographs or illustrations without written permission from a staff member is strictly prohibited.

Post Master:

Please send address changes to:

OTC Beauty Magazine Attn: Subscriptions 3587 Oakcliff Rd., Doraville, GA 30340 T: 678-805-3291 F: 678-805-3292 6

OTC Beauty Magazine March 2020

OTC Beauty Magazine March 2020

7

NEW!

8

OTC Beauty Magazine March 2020

OTC Beauty Magazine March 2020

9

Editorial Letter

by Jessica De Vault Hale

g n i r o l

o C d e t a c i l p

m o C

Coloring your hair can be a complicated matter. It’s not just an issue with understanding color theory and technique. Knowing what developer to use or determining what shade you’ll end up with when using a box color can be tricky, too. However, understanding your customers’ needs can be the tough part.

Some of your customers will come in looking for something transformative. From brown to blonde or black to a cherry red, the outcomes are seemingly endless. Many of your shoppers will want two-in-one products. For example, many would expect a box color to color and condition the hair. Those will likely be your do-it-yourselfers who prefer the comforts of home to the formalities of a salon. You’ll also have many professional stylists stopping by your store for necessities like mixing bowls, developers and other must-haves for the coloring process.

And not every customer wants permanent color. Some want something that will easily wash out after a few shampoos. Others want bold, bright hues without the commitment – or the risk of damage to their tresses. These are the shoppers who will likely beeline to the Internet to find their color options rather than relying on their local beauty supply store.

To capture each one of these shoppers, you’ll need to not only offer a variety of options, but you’ll also need to have a full understanding of the product variations so you can be of better assistance to each customer. When they need guidance on what to purchase, they’ll look to you. That’s why it’s good to understand the basics of hair coloring. To learn more, check out our Feature story on page 56 to get a quick tutorial on the latest items.

You’ll find that this edition of OTC Beauty Magazine is filled with tons of products – new and established – to add to your inventory. Read on, so you’ll be ready to educate and assist your inspired shoppers.

Jessica De Vault Hale EDITOR

10

OTC Beauty Magazine March 2020

Unleash r You

y t i v i t a e Cr WITH

PAINTS ™ SEMI-PERMANENT HAIR COLOR

NERW RY

BE C TION CO L L E

No ammonia. No peroxide.

No parabens.

FOLLOW @wellacolorcharm LIKE facebook.com/wellausa SUBSCRIBE youtube.com/wellausa

FOR MORE INFORMATION VISIT WELLA.COM/PAINTS

©2020 The Wella Corporation CSM2019-1488

OTC Beauty Magazine March 2020

11

12

OTC Beauty Magazine March 2020

OTC Beauty Magazine March 2020

13

MARKET PLACE

Color products

Coloring your hair never just involves hair dye. There are tons of other steps to consider. Choosing the right type of coloring is a perfect place to start. Will you have to lift the color of your natural hair to get the color you want? Or is a natural alternative the better option? Then how do you maintain your color? All of these questions lead to product solutions that you can offer your customers. Here are our top picks.

Color Protect Shampoo & Conditioner

Did you know that many shampoos and conditioners can strip hair of its natural oils and fade hair color? That’s why you have to choose products like Mane ‘n Tail Color Protect Shampoo & Conditioner to strengthen, cleanse and moisturize the hair without taking away from your vibrant hair color.

Color Spray

Why wait until your next salon visit to get y our roots touched up or color your hair? With the High Beams Intense Temporary Spray-On Color, you can get instant results without the fuss. Plus, the color washes out after one shampoo.

14

OTC Beauty Magazine March 2020

Blonde & Silver Shampoo

Blondes and grays are tricky hair colors to accomplish. Both shades tend to become brassy or yellow. With the Clairol Shimmer Lights Shampoo Blonde & Silver, faded highlights are refreshed, brassiness is toned down and a cool-color effect can be enhanced on shades of gray.

Permanent Hair Color

To brighten hair without having to pre-lighten it, reach for the HiColor RED HiLights by L’Oreal Excellence. Red highlights can be achieved on dark hair, without the brassiness. This permanent hair color creme can lift the hair 3 to 4 levels in 30 minutes, to give you intense, fade-resistant color.

Hair Building Fibers

When it comes to hair color, sometimes you just want a little more of it to cover hair sparseness. That’s where Toppik Hair Building Fibers come in. Available in black and brown, this can be sprayed onto the hair to give the appearance of fullness, so all you see is color and not scalp.

OTC Beauty Magazine March 2020

15

Color Products

Color Remover

Can you imagine lightening your hair, only to realize that you don’t love the tint you deposited?

Thankfully, L’Oreal Technique’s Effasol Color Remover solves this problem by removing the color deposit and restoring the hair to its lightened state.

Hair Color

Get intense color with the Manic Panic Cream Formula SemiPermanent Hair Color. This vegan product not only colors the hair, but it conditions it, as well. Not to mention these products are paraben-free, gluten-free, ammonia-free, Resorcinol-free, PPD-free and Phthalate-free.

Henna

When your customer asks for a natural alternative to traditional hair colors, you might suggest a product like Jimy Henna Hair Colour. Henna is a gentle, completely natural product that can condition and color the hair.

16

OTC Beauty Magazine March 2020

the #1 men’s hair color just got even better!

new look. enhanced formulas. more sales.

CONTACT YOUR LOCAL DISTRIBUTER TO ORDER no UPC changes • no stock code changes • no package size changes

OTC Beauty Magazine March 2020

17

Color Products

Intense Blonde

There’s nothing worse than a box color that gives limited results.

Vibrant color today, faded hues tomorrow? Not with the Dark n’ Lovely Fade Resist Rich Conditioning Colors. This permanent hair dye stands the test of time and has a unique Moisture Seal Technology for the ultimate hydration.

Lightener

Professional stylists need a reliable lightener that gives consistent results every time. That’s why many rely upon the Clairol Professional Basic White Powder Lightener for balanced lighting for highlights. It’s dedusted fo minimum powder flyaway and can help provide a variety of off-the-scalp lightening services.

Toner

The best way to neutralize hair colors is to use a toner. We’re a fan of the Wella Color Charm Permanent Liquid Hair Toner. It saturates and fuses with the hair to create a rich color that won’t fade. This is ideal to use when creating platinum or beige hues.

18

OTC Beauty Magazine March 2020

MY CURL. MY CANTU.

WINTER CARE & REPAIR.

Condition strands with 100% pure shea butter and Cantu’s award-winning cocktail of Leave-In Conditioning Repair Cream and Grow Strong Strengthening Treatment. #MYCANTU | learn more @ www.cantubeauty.com OTC Beauty Magazine March 2020

19

G S I H B O E W H T 2020 역대 최대규모의 2020년 지니 트레이드쇼

FEB 23RD

MARCH 1ST

MARCH 8TH

MARCH 22ND

MIAMI

ATLANTA

NEW JERSEY

CHICAGO

20

OTC Beauty Magazine March 2020

JINNY - Chicago 3505 N. Kimball Ave. Chicago, IL 60618

Lo Sh ca ow tio n

JINNY - New Jersey 2704 Cindel Drive Cinnaminson, NJ 08077

Lo Sh ca ow tio n

JBS Beauty Club 4300 Northeast Expy Doraville, GA 30340

Lo Sh ca ow tio n

Lo Sh ca ow tio n

JINNY - Miami 16241 N.W. 48th Ave. Hialeah, FL 33014

GRAND OPENING OF OUR NEW LOS ANGELES LOCATION Lo Sh ca ow tio n

MARCH 29

TH

Jinny - Los Angeles 6060 East Slauson Ave. Commerce, CA 90040

Los Angeles OTC Beauty Magazine March 2020

21

How should you sell it?

Scott Zangwill

This month’s selling focus is…

Hair Coloring When it comes to hair color, you likely have an endless supply of options for your shoppers to choose from. However, helping your customers make a decision, and selling those items is the tricky part. Many shoppers are likely to be overwhelmed by the selection.

How should you sell Hair Coloring products?

“Is it semi-permanent or permanent? Make sure you know the difference, so when customers ask you, you can tell them. Semi-permanent color covers the outside of the hair shaft and not the inside. This provides excellent full coverage for grey hair. The color will gradually fade with each shampoo and should last approximately 4 to 8 weeks or 6 to 8 shampoos.

So semi-permanent colors cover a large portion of grey hair. You can let your customers know that many large manufacturers that you buy from are making these, so there is a plentiful selection to choose from, whether it’s black, brown, cocoa bean, blonde, red, etc.

This is great for your customers as the choices are endless.

Companies like Clairol, L’Oreal and Wella, Manic Panic have complete color lines to consider.

These companies have been around for a very long time. Let your customers know that they should have full confidence in these brands for their longevity.

Now, my suggestion is to let your customers know how much they can save by doing this themselves. Plus, they will buy the products from you instead of going to a salon. The retail cost of a semi-permanent bottle can run from $4.99 to $12.99, depending on the color and company.

Once your customers try this and see how much they can save by doing it themselves, they will appreciate your advice.”

Scott Zangwill

Merchandise Brand Specialist Inc. www.merchandisebrandspecialist.com About Merchandising Specialists, Inc. We specialize in getting your new products into the stores very quickly, as we have an excellent rapport with the store owners. Not only do we put out POP material, sales sheets, and samples, we are excellent at getting turnover orders quickly, getting the new products into the store and turning monthly detailed reports, as well!

If you have input you’d like to share regarding this question, send an e-mail to editor@otcbeautymagazine.com.

Your response could be featured in the April issue!

22

OTC Beauty Magazine March 2020

NATURALS

NEW

GET SILKY, SHINY LUXURIOUS HAIR! The newest line from Fantasia made with plant-based ingredients for natural hair repair and that silky shine you’ve been looking for!

AVOCADO Prevents Hair Loss Moisturizes Strengthens Hair Root Adds Shine CILANTRO Promotes New Hair Growth Essential Vitamins & Proteins Hydrates & PH Balances Hair & Scalp

@ICFantasia

Fantasiahaircare

Fantasia Industries Corporation • www.fantasiahaircare.com • Made In USA

OTC Beauty Magazine March 2020

23

1 CLEAN PRODUCT GIVES

1 CLEAN GALLON OF WATER

@URBANHYDRATION URBANHYDRATION.COM 24

OTC Beauty Magazine March 2020

PARABEN FREE

PARAFFIN FREE

SULFATE FREE

SILICONE FREE

PHTHALATE FREE

1 CLEAN PRODUCT GIVES

1 CLEAN GALLON OF WATER

Controlled, defined, & Clumped Curls Loaded with healthy, natural, and extremely

moisturizing ingredients to give curls a soft and silky lightweight feel like you just stepped out of a salon!

HONEY REPAIRING SHAMPOO

HONEY DETANGLING SPRAY

Cleanses, hydrates and repairs Adds weightless shine and softness Natural Honey draws in moisture

Defines and refreshes curls Intensely conditions and softens hair Tames Frizz

HONEY DEEP CONDITIONER

Flexible, sleek style with professional hold Honey for moisture and shine No flaking, no tacky feeling

HONEY STYLING CREAM

HONEY DAILY MOISTURIZER

Repairs damage & promotes hair health Prevents breakage & tames frizz Honey and Argan Oil add moisture & shine

Moisturizes and restores softness Honey provides intense moisture Argan oil controls frizz, promotes hair growth and intensifies shine

PARAFFIN FREE

Professional hold to help sculpt, flatten and smooth No flaking, build-up or sticky residue

HONEY PRO GEL

Strengthens and detangles Moisturizes and restores softness Honey provides intense moisture

PARABEN FREE

HONEY PRO EDGE CONTROL

SULFATE FREE

SILICONE FREE

@URBANHYDRATION

PHTHALATE FREE

URBANHYDRATION.COM OTC Beauty Magazine March 2020

25

Knowledge to Know

How Do I Prevent Hair Color From Fading?

T

he ApHogee Two-Step Protein Treatment is a well-known specialty

hair cuticle, which means when the customer eventually washes their hair,

protein treatment for stopping hair breakage and strengthening

the color molecules wash out less and keeps the hair color looking vibrant.

weak, damaged hair.

Testing proves that ApHogee treated tresses experienced 30% less color fading over 10 washes as compared to untreated hair. The ApHogee Two-

In addition to this core benefit, independent lab and salon testing have

Step Protein Treatment can be used prior to any hair color brand or other

determined that the ApHogee Two-Step Protein Treatment assists hair

color processes like henna. When using the Two-Step Protein Treatment as

color processing for the stylist and reduces color fading for customers.

a pretreatment before applying color, it is recommended to complete the

One of the most asked questions in beauty supply stores and a popular

Two-Step Protein Treatment process, towel dry the hair and then follow

internet searched topic is “How do I prevent my hair color from fading?�

the directions of the hair color product.

Most answers on the internet include waiting to wash your hair, avoid hot showers, don’t use hot tools, deep condition less often, use color-safe

For stylists who purchase from your store, by using the Two-Step Protein

products, etc.

Treatment on a client with porous hair, the ApHogee Two-Step Protein Treatment forms a protein matrix on the cuticle which in turn makes it

ApHogee has a solution to this problem. By using the Two-Step Protein

easier to apply the color molecules to the hair. As most stylists will attest,

Treatment before a color service, the color molecules attach better to the

trying to apply color to porous hair is a difficult challenge that they prefer to

26

OTC Beauty Magazine March 2020

OTC Beauty Magazine March 2020

27

do without. Pre-treating porous hair with the ApHogee Two-Step Protein

Another bonus tip for your customer who colors their hair is to use the

Treatment will make the stylist’s job a lot easier and will provide excellent

ApHogee Keratin & Green Tea Restructurizer as their daily leave-in spray.

satisfaction to the customer.

This leave-in spray can be used on either dry or towel-dried hair.

If the customer’s hair is damaged, weak, over-processed, or not in shape for

Simply spray into the hair daily prior to styling the hair. The Keratin &

a color process and the customer is concerned if their hair has the strength

Green Tea Restructurizer works by sealing the hair cuticle, which also

to color their hair, the Two-Step Protein Treatment will strengthen the hair

helps keep the color molecules in the hair, thus preventing the hair color

and repair the damaged hair. With newly strengthened, repaired smooth,

from fading.

silky hair, the customer can then plan on coloring their hair safely. In situations such as this, for best results, it is recommended to use the Two-

Let your hair customers know about these products and how these products

Step Protein Treatment one day and apply the color process the following

can help them improve their hair color, and you can improve your store’s

day.

sales.

36 colors / each 9pcs

An ultra-matte, super-rich lipstick with the smooth feel of a hydrating lip treatment.

28

OTC Beauty Magazine March 2020

OTC Beauty Magazine March 2020

29

30

OTC Beauty Magazine March 2020

Ionic Volumizer Dryer & Styler IDEAL FOR TEXTURED HAIR

www.GoldNHotHair.com /goldnhotelite ph. 888.738.1212

OTC Beauty Magazine March 2020

31

Business Tips

By Jill J. Johnson

Maintaining a Leadership EDGE in Turbulent Times Why is it that some people seem to weather any business storm or crisis

deeper insights to help them understand the complexity of the distressing

without appearing to break into a sweat? How is it that they always seem

situation.

able to recover from a stumble and move on to even greater success? Are they immune to failure because they have won the Success Lottery? No. Those who achieve success during turbulent times do so because they have an EDGE to their approach to leadership: They understand the value of external information. They establish a framework for their decisionmaking. They develop goals to provide a focus for accountability. They also take advantage of outside experts to provide them with additional insight.

External Information is Essential Leaders who have an EDGE in achieving success no matter the situation understand the value of using external information. They know it is vital to understanding what is going on with the target markets they serve, especially when they are in a distressed situation. These leaders continually reassess their assumptions about their circumstances and they look for

32

OTC Beauty Magazine March 2020

EDGE leaders focus their time and energy on asking the hard questions that help them go deeper into understanding the alternatives available for resolving their situation. They do not hide in their office with the door closed when they are working through a challenging situation. They get out of their day-to-day bubble and look outward to gain new ideas.

EDGE leaders leverage abundant external information to provide them with insights to use for reviewing their own situation. This external information is often the catalyst for a new beginning. They adapt and take advantage of evolving circumstances and emerging opportunities to provide a foundation for even greater future success.

Decisions Use a Framework of Critical Criteria Leaders who have an EDGE always develop a solid framework for making critical decisions. They understand that this framework will help them manage their emotions as they deal with the anxiety and pressure brought

something that tests their abilities. They embrace the challenge this provides and they trust themselves to succeed by using thoughtful processes. They know they have the tenacity and focus to reach their goals each day and throughout their careers.

on by a business crisis. A solid decision framework provides focus for the criteria that they will use to evaluate their options. They also use their decision framework to consider the implications of each choice available to them.

EDGE leaders view their role as one in which they need all hands-on deck to solve the problem. They share accountability with other members of their team which helps to deepen team bonds while creating stretch challenges for them too. The best EDGE leaders hold their teams accountable but they

Leaders with an EDGE use the questions they asked during the information gathering phase to ensure they consider a wide range of alternative

never abandon their team or the challenge. They work collaboratively to resolve it.

solutions. Yet they drive their decision-making by using their decision criteria to help them establish a framework for their priorities. They are attentive to the nuances each option provides. They prioritize the value of each element of their decision criteria. They use their decision framework to determine what they need to do to reclaim their success as they sort through their various decision options. Knowing the boundaries for their decision-making gives them a more objective sense of how to evaluate their options. It moves them to a more detached and impartial view as they go through their evaluation process.

These leaders do not avoid making decisions. They use decision criterial to control their emotions and stay focused on the most critical decisions that need to be made. They consider the consequences of implementing each option and are laser-focused on the elements that matter the most to resolving the critical issues.

Experts Provide Additional Insight Leaders who have an EDGE use outside advisors to augment their understanding of their options and to serve as an objective sounding board.

The best advisors are the ones that challenge the leader’s thinking and help move them beyond the status quo. Seasoned advisors have seen challenging situations like this countless times. These leaders take advantage of outside expertise to gain deeper insight and move more quickly to understand and implement their available options.

Outside advisors may bring forward alternatives that had previously been dismissed because they were not fully understood or how to tweak them for effective implementation. Once the array of options is on the table, working with outside advisors helps EDGE leaders assess the real benefits of each alternative while supporting them as they deal with the overload and pressure of a distressing situation. These leaders don’t feel so alone or

Goals Focus on Daily Accountability Leaders who have an EDGE set high goals for themselves. When

isolated from deeper insights. Outside experts also provide a buffer so they can maintain their leadership authority in front of their employees.

circumstances collide to put up barriers to their achievements, they reassess their goals and then create new ones. Their goals stretch their leadership capability and provide them with clarity for their on-going learning to expand their excellence. They establish metrics to measure their goal achievement. They use data and information to measure their performance.

Final Thoughts Using the leadership EDGE to achieve success in turbulent times is not easy. It requires discipline, laser focus and daily effort. Those who continue to achieve success even after surviving a crisis recognize that they have to change and adjust to the evolving situation. When they do, they create opportunities to develop a real strategy for enduring success. When you

Everything they do is focused on moving through the tough time to seek

thoughtfully look at your own circumstances, you can develop your own

out options for resolving the situation. Yet these leaders take it further by

leadership EDGE to evaluate your situation and chart a course for ongoing

pushing themselves to achieve even more. They view a difficult time as

success.

Meet Jill

Jill J. Johnson is the President and Founder of Johnson Consulting Services, a highly accomplished speaker, an award-winning management consultant, and author of the bestselling book Compounding Your Confidence. Jill helps her clients make critical business decisions and develop market-based strategic plans for turnarounds or growth. Her consulting work has impacted more than $4 billion worth of decisions. She has a proven track record of dealing with complex business issues and getting results. For more information on Jill J. Johnson, please visit www.jcs-usa.com.

OTC Beauty Magazine March 2020

33

Business Tips

By Marcia Reynolds, PsyD

Eye Rolling:

Five Ways to Keep the Conversation Rolling Does this familiar:

sound

roll. This could be your chance to connect by showing you care about the person’s opinion. For example, during a tense discussion, you might be focused on making your point heard. You want to influence thinking. Eye-

“I can handle when they talk back to me,” the HR Director

rolling might indicate you have pressed too hard. You might back off and sincerely ask the eye roller to share his or her perspective.

said, “but when they roll their eyes, it just gets under my skin.”

You want the person to surface their anger and frustration, to feel safe enough to vent. You need to hear what they

“I know,” said the Training Manager. “I have an

think is missing or what they feel they aren’t

intern who does amazing work, but when I try to

getting in the moment. Even if you can’t give

give him some direction, the eye roll makes me

them what they want, it is better they feel

explain myself far more than I normally would. I

heard instead of ignored.

feel I have to defend myself when I’m just stating a clear expectation.”

So, instead of checking out or having a kneejerk reaction to eye-rolling, notice your

“It’s not just the younger employees,” the director

urge to defend, reprimand, or shut off from

added. “I get the smirk and sideways glance

someone for eye-rolling. Then follow these 5

from one of my most senior specialists. If I ask

steps to engage them in the conversation.

if she disagrees with me, or disapproves of my approach, she says, ‘Oh no, I see what you mean’ and acts as if she is the

Encourage eye rollers to express what is on their mind

most agreeable person around.”

1. Exhale your stress and recall feelings of respect and care for the person “I think we need to address how eye-rolling impacts our communications.

as best as you can. Shift to wondering why they are resisting what you

But I bet they roll their eyes if we suggest it!”

are offering. Even if you can’t feel good about the eye-roller, at least calmly (and genuinely) ask, “Would you please tell me what you think

How to react when you notice eye-rolling

I have done or what I’m not hearing from you?” Then listen silently,

Most people emotionally react when someone rolls their eyes. The gesture

resisting the urge to defend yourself.

is seen as a non-verbal judgment of your words. If you ask about the gesture, eye rollers generally deny they did anything disrespectful.

2. Even if it takes prompting, encourage eye-rollers to vent. Venting is a way to release frustration. If you accept their words without making

Whether in a business meeting or an informal conversation, the last thing

them wrong, they might feel you care about their point of view. In fact,

you want to do is angrily respond to eye-rolling. If you stay curious instead

letting people vent not only allows them to release their feelings, but

of defensively reacting, you might find out what is underneath the eye

you can find what they really want or what is causing them to feel the

34

OTC Beauty Magazine March 2020

OTC Beauty Magazine March 2020

35

way they do if you listen. Then, once they feel heard, they will be more

and what would you like to see happen instead?”.

willing to try to understand your point of view.

5. Agree on what the desired outcome is. You may not agree now on the

Flip their resistance into participation

best way to move forward but if you want the same end result, you might find a way to integrate some of their ideas. Agree, negotiate, or

3. Summarize what the person tells you and ask for confirmation. Don’t

explain your point of view in light of their concerns keeping in mind

analyze what they say, just share what you hear. Say things like, “I

what they think should happen as an end result. If they aren’t ready to

think you are saying…”, “I see you are upset because you think…”, “I

provide an answer, ask if you can come back to the conversation after

now understand that you think the decision was made based on these

giving the situation some thought.

factors…”. Let people tell you what you got right and correct you if you are off. They must feel heard before the conversation can move

Don’t let eye-rolling get by you. Eye rollers have something on their

forward.

mind. See if you can get them to express their views. Show you value their perspective. Integrate their ideas as best you can.

4. Shift their frustration from blame to desire. Once they feel you are listening, ask them what they need to so they feel their ideas or

Vincent Van Gogh said, “Let’s not forget that the little emotions are the

contribution is valued. Ask questions like, “What has you most

great captains of our lives, and we obey them without realizing it.” Catch

frustrated right now?”, “What do you need that you feel you aren’t

your reactions to eye-rolling. It’s your chance to show them you care about

getting from me or other people?”, “Do you have some ideas we can

what they think.

work on together?”, “What would you like to see people stop doing,

Meet Dr. Marcia Reynolds

Dr. Marcia Reynolds is an award-winning author and world-renowned expert on how leaders inspire change through conversations. She has spoken at conferences and taught workshops in 41 countries on leadership and transformational coaching. Global Gurus names her #3 coach in the world. Her books include Outsmart Your Brain, The Discomfort Zone, and Coach the Person, Not the Problem. Read more at www.Covisioning.com.

Since 1930

Deeply Clean Skin FOR HEALTHY RENEWAL

introducing new VOLCANIC ASH SCRUB Known for its ability to draw out pollutants, Volcanic Ash acts like a magnet for pollutants, bringing them to the surface so they can be washed away.

The result is refreshed, renewed skin!

Pairs perfectly with our VOLCANIC ASH MASQUE!

1-800-645-3752 • WWW.QUEENHELENE.COM ©2017 GENERAL THERAPEUTIC, INC. • LAKE SUCCESS, NY 11042

36

OTC Beauty Magazine March 2020

HiColor PERMANENT HAIRCOLOR FOR DARK HAIR ONLY MULTI-LEVEL LIFT IN ONE STEP – NO BRASSINESS

SELECT FROM A RANGE OF RED, BLONDE, BROWN, VIOLET AND BLACK SHADES. PLUS RED AND BLONDE HILIGHT SHADES.

MODEL REPRESENTS H19 TRUE VIOLET ON LEVEL 4 MEDIUM BROWN HAIR

OTC Beauty Magazine March 2020

37

Business Tips

By Kate Zabriskie

Why You’re Not Getting the Most from Your Training Dollars Each year, organizations waste thousands of dollars on training that doesn’t deliver what the people who bought it thought it would. Consequently, many of those remorseful purchasers determine that either training has no value to their employees, the training facilitators don’t know what

may be lost once participants exit the classroom.

Why does this happen? Good workshops usually fail to deliver because they are treated as a training solution instead of a component of one. In other words, a workshop isn’t

they’re doing, the program

the answer in itself; rather,

designers are out of touch

it should be part of a larger

with reality, or all three.

apparatus or ecosystem.

If only the root causes of training failures were

Solution

as simple as those. Even with

willing

learners,

Creating

great content, and strong

strong

learning

ecosystem is an ongoing and

facilitation, you can still

often complex endeavor. It takes

encounter a host of problems

time to build a holistic structure

that will keep you from

that

realizing strong returns on

supports

continuous

development. That said, start

your training investment. If

small. For example, ask yourself:

your training isn’t delivering what you think it should, you may be suffering from one of three major

a

•

problems that plague organizations big and small.

Prior to training, do managers explain to people why they will attend a course and how they are expected to use what’s learned after the session?

Problem One: Training isn’t part of a larger learning ecosystem.

Just because people participate in a workshop, it doesn’t mean they will change their behavior back on the job. In fact, even if while in class they demonstrate an ability and willingness to do whatever is being taught, all

38

OTC Beauty Magazine March 2020

•

Will someone with authority (other than the facilitator) launch the session by explaining how the workshop ties into the bigger picture?

•

Are there check-in opportunities after training to ensure that participants are implementing new behaviors?

If you answer “no” to any of those basics, do what you need to do to

NEW!

ADHESIVE GELS AND SPRAY FOR WIGS

Featuring our exclusive KERATIN COMPLEX with olive oil plus castor oil and burdock root to help strengthen and protect edges.

©9/2019 Namasté Laboratories Chicago, IL 60607

STRONG HOLD SWEAT PROOF HUMIDITY PROOF Contact your local distributor to ORDER TODAY! For more information call (888) 766-8784 toll free or visit us at www.orshaircare.com

OTC Beauty Magazine March 2020

39

shift those answers to “yes.”

time,” “what do we wish we’d known earlier,” and other such questions after projects, meetings, presentations, and so forth. In the rare instances when

Next, think about the incentives you can put in place to encourage behavior

something goes perfectly, remember there are still questions to ask: “How

change and the barriers you need to remove to encourage success, and the

can we replicate what we just did,” “why did that work well,” “is there any

corrective action you will take if what’s happening in the classroom isn’t

reason this approach won’t work again in the future,” and so on.

replicated on the job.

When questioning becomes the norm, the solutions offered via training

Once you start thinking holistically and view courses and workshops as a

should have stronger importance and value. For example, if turnover is

component of learning versus learning in its entirety, you will have taken

an issue, a learning organization wants to know why and may ask several

the first step in getting the most out of your training dollars.

questions: “Are we hiring the wrong people,” “are we expecting too much,” “is there something better for the same money somewhere else,” “do our managers not manage well,” “do we need to provide people with better

Problem Two: Continuous learning isn’t part of the culture, and

tools,” and so on.

training isn’t treated as a priority.

Then, when learning and improvement are a priority, you’ll hear such

You have great content, you have a skilled facilitator in place, and half the people scheduled to attend the course don’t attend because training isn’t a priority.

When training occupies a position of “nice to have” and not “need to have,” getting the most from it becomes problematic. This most often happens when people are survival mode instead of on a growth trajectory.

In other words, they are scrambling to get through the work instead of thinking mindfully about the work

“

things as, “Today is a training day for me. I’ll be unavailable until 4:00. If you have an emergency, please see my supervisor Melissa. The workshop I’m

Once you start thinking holistically and view courses and workshops as a component of learning versus learning in its entirety, you will have taken the first step in getting the most out of your training dollars.

they’re completing and how they’re completing it.

In practical terms, if people are always putting out fires and don’t regularly ask “what have we learned” and “how can we improve,” why should they care about learning new skills?

”

attending is of top importance and part of my effort to reduce the turnover in our department.”

Who can argue with that? The logic sounds right and ties into big-picture improvement goals.

To get larger returns from training, use questioning to drive improvement. The answers will help people connect the dots and understand why training is a priority.

Problem Three: Few annual development plans exist.

The world doesn’t stagnate, and your employees shouldn’t either. If they’re doing their work the same way they were five years ago, and nobody is

Solution Shifting from a reactive culture to one that is deliberate about its activities

encouraging or demanding change, why should they care about training or think you care about them?

takes months or even years. However, it’s not difficult to make big strides over time when you begin by asking the right questions up, down, and across an organization.

Start the improvement conversation at multiple levels and at different times.

Frequently ask, “what have we learned,” “what do we need to do better next

40

OTC Beauty Magazine March 2020

Solution Regardless of level, every employee should have a development plan and some learning and growth goals that connect to the big picture and enhance their skills.

OTC Beauty Magazine March 2020

41

“I want to improve XYZ skill to drive ABC result, and 123 is how I plan to

amazed at the interest people develop in improvement, training, and

grow,” is a quick and easy format to follow when setting development goals

implementing new skills.

“

To get larger returns from training, use questioning to drive improvement.

”

and three to five goals is a good number for most people.

Better still, if you can tie those goals to performance reviews, you’ll be

Meet Kate Zabriskie

As with the other two solutions, start small. If your company, for example, has no development plans, choose a department and pilot them.

Act Now Whether you suffer from one, two, or all three of the problems described, take action now. When thoughtful goals and development plans are put in place throughout an organization, people are conditioned to ask the right questions and drive toward improvement, and a strong learning ecosystem supports learning, it is almost impossible not to realize a stronger return on your training dollars.

Kate Zabriskie is the president of Business Training Works, Inc., a Maryland-based talent development firm. She and her team help businesses establish customer service strategies and train their people to live up to what’s promised. For more information, visit www.businesstrainingworks.com.

42

OTC Beauty Magazine March 2020

Vegan.

Simple.

Pure.

OTC Beauty Magazine March 2020

43

44

OTC Beauty Magazine March 2020

OTC Beauty Magazine March 2020

45

46

OTC Beauty Magazine March 2020

Urban Call Briefs

by Lafayette Jones

Herman LeVern Jones Producer, Director, and Performer

Bianca LaVern Jones Actress and Director

Herman LeVern Jones, Producer, Director, and Performer Herman LeVern Jones has worked with the likes of Dr. Maya Angelou, Ossie Davis, Debbie Allen, Harry Belafonte and many more.

His theatrical

foundation began in 1974, while in

Herman LeVern Jones Producer, Director, and Performer

college, he founded the LaVerne Players, Inc. in Raleigh, North Carolina. During

Joycesonia Lawson

Educator, Dudley Hair Care and Beauty DistributorExecutive Producer

Jones finished a tour in Europe and arrived in Winston-Salem, North Carolina to begin his work as Special Assistant to Founder Larry Leon Hamlin.

The first year of The Festival was nothing short of miraculous. Jones and Hamlin organized an army of volunteers, procured talent from all over the country, locked in all of the venues and raised $1,000,000. Jones used his New York connection with Broadway Producer Woodie King, Jr. to bring in icons such as Denzel Washington, Dr. Maya Angelou, Oprah Winfrey, Ossie Davis, Ruby Dee, James Earl Jones and Cicley Tyson.

the companied tenure, he produced, directed, and performed in over 200 performances.

After graduating from the University of North Carolina at Chapel Hill (UNC), he moved to New York City (NYC) and began working with Woodie King, Jr., successfully touring 30+ productions nationally and

Jones embarked on yet another adventure in 2007 with the founding of Theatre South Atlanta, Inc. After gracing the Atlanta metro area with many impactful theatre projects, Mr. Jones permanently relocated his company to Miami, Florida.

internationally for the National Black Touring Circuit (NYC). In addition

Jones’s journey in South Florida began with producing and directing the

to working on the Guiding Light (soap opera), Jones was the Artistic

internationally-acclaimed production of “I Have a Dream” in January 2014

Director of the Madam C.J. Walker Urban Life Center in Indianapolis, IN

to over 4,600 students and community patrons.

and of the Grant Avenue Community Center’s Kean-Brown Center Stage in Plainfield, NJ during its 1990-92 seasons.

Jones was introduced to the concept of the National Black Theatre Festival (NBTF or The Festival) by the late Larry Leon Hamlin in 1987. The two had a chance meeting at a Mid-Western Art Alliance Seminar on Networking in St. Louis. At the time, Hamlin was deeply concerned about the state of

Jones went on to produce The Eve of Jackie starring Broadway’s Chester Gregory at the world renowned Adrienne Arsht Center. The Eve of Jackie tells the story of R&B star Jackie Wilson. During its run at the Arsht Center, the production packed the house and received rave reviews.

black theatre in America. On the plane ride back to their destinations, he shared his vision with Jones of creating a national black theatre festival with a global reach. Little did the two know that their conversation and

Needless to say, Herman LeVern Jones has a rich history in the theatre!

Jones’s advice on how to create such a festival, would come to fruition and spark an international reunion and strengthening of black theatre. You could say it was a plane ride that changed history.

The preceding article is the property of SMSi – Urban Call Marketing, Inc. - and may not be reproduced without written permission from the author.

OTC Beauty Magazine March 2020

47

Urban Call Briefs

by Lafayette Jones

Bianca LaVerne Jones, Actress and Director

Theatre of Harlem. Primary Stages, Signature Theater. Bianca enjoys

Actress and Directing phenom Bianca

spaces such as New Perspective, Riverside Theater, June Havoc, Krane

LaVerne Jones takes to the stage in “Berta, Berta” written by Angelica Chéri.

In case you were wondering, it’s no

Bianca LaVern Jones Actress and Director

She has been seen Off Broadway in such theaters as Roundabout, Classical

coincidence

that

Herman

LeVern

Jones Bianca LaVerne Jones share the same middle and last name. They’re a father and daughter duo that has made

their mark on the theatre industry over the course of almost 50 years. His

working at all of New York City’s fun and creative theater Off Off Broadway Theater, National Black Theater, Access Theatre, Black River and Ensemble Studio Company.

Regionally, Bianca has originated roles at the LongWharf Theatre, Williamstown Theatre Festival, Yale Rep, St. Louis Black Repertory, Lillian Theatre, Tupac Amaru Shakur Performing Center and beyond.

“My early experiences working alongside my father on plays like “Runaways”, “Longtime since Yesterday”, and “Images” are what led me to where I am today,” says Bianca.

daughter, Bianca was just 9 years old when the first National Black Theater (NBTF) Festival took place in 1989. Being the offspring of Herman LeVern Jones and attending every Festival earned her the nickname, “Festival Baby”.

Joycesonia Lawson,

“Being at The Festival at such a young age and witnessing my father’s

Educator, Dudley Hair Care and Beauty

pivotal role made a huge impression on me. I was at all the major events. I met all the stars. I was inspired to pursue a career in the theatre.”

Distributor

Bianca is a native of Cary, North Carolina and currently resides in Harlem,

Joycesonia Lawson, M, Ed. is a graduate of the HBCU Fayetteville State

New York. In high school as a Medical Science 1 student, Bianca still had

University with a Bachelor of Science

an urge for the theater, where she had always been with her father who is

Degree in Elementary Education & a

an actor, producer and director. They devised a plan to audition for the high school program at the University of North Carolina School of the Arts. If Bianca got into this prestigious school at 16 years old, she would continue to pursue acting. If she did not get in, Bianca agreed to continue into Medical Science 2 and pursue physical therapy. Needless to say, Bianca became an actress.

Joycesonia Lawson

Educator, Dudley Hair Care and Beauty DistributorExecutive Producer

Masters Degree in Administration. She is currently working on a PHD in the school of Dr. Joe L. Dudley Sr. She is a woman on a mission. She has worked in the public school system for over

20 years at the elementary, middle, and high school levels, and in higher education. She is an educator, writer, speaker, business owner, and Dudley

She enjoyed success beyond her wildest dreams. She attended the North

Business Builder.

Carolina School of the Arts at 17, then went on to prestigious institutions such as SUNY Purchase, Yale School of Drama and the London Academy of Music and Dramatic Arts (where she received her Master of Fine Arts in Directing). Her Theater, Signature Theater and Primary Stages. Other New York credits include Off Broadway credits include Roundabout MacBeth (Germany, and Los Angeles with Harry Lennix), Trojan Women, Iken’s Perversion with F. Murray Abraham and Iced Out Shackled and Chained.

Regional credits include but are not limited to Denver Center for the Performing Arts, Williamstown Theater Festival, Chicago Shakespeare Theater, LongWharf Theater, Billie Holiday, Asolo Rep, City Theater, St. Louis Black Rep, Yale Rep. Bianca’s latest TV/Film credits include The Last O.G., BLINDSPOT, The Punisher, Oceans 8, and Madame Secretary.

Bianca was last seen at the NBTF in 2013 in a two-person performance of Iced Out Shackled and Chained with Stephanie Berry produced by the National Black Theater.

48

OTC Beauty Magazine March 2020

Lawson is the founder of Revolutionizing Schools – From the Bottom Up, Starting with Parents and Teachers, through Education and Empowerment.

She goes out into the community to listen to parent concerns, inform them on why it is critical to get involved in their children’s education now, and to empower parents by giving them the tools and resources to do so. Along with working with parents, Lawson works with teachers to help improve parent/teacher relationships and improve teacher health and wellness through – Teacher Care Now. It is imperative that the community understands that “If teachers are not okay, neither are your children.”

Therefore, to aid teachers with this Lawson hosts the podcast – Teacher Care Now on iTunes and Podbean and she will be releasing her first book this summer – SEE ME: I’m not a Superwoman… I’m a Teacher - in which she plans to start a movement that will change the educational system forever.

Her greatest influencer in all of this has been her mentor, Dr. Joe L. Dudley

us get our news, catch up on current events, network, gossip, or just relax.

Sr. Working with Dr. Dudley has expanded her vision and drive. After two

This is exactly where parents are and where Lawson needed to be! Now

years of learning first hand from him, Lawson became a Dudley Hair Care

while Lawson is out in salons and barber shops educating professionals

and Beauty Distributor. One of the visions of the Dudley Corporation is

on Dudley products and building up their businesses, she is able to have

to educate the community about hair along with entrepreneurship. Salons

meaningful conversations with parents and community leaders about the

and barber shops are the center of our community. This is where many of

state of public education and how to improve it for our children.

Each month, Urban Call Briefs covers subjects that provide readers of OTC Beauty Magazine with information on multicultural consumers, Hispanics and African Americans, who are the fastest growing consumer segments in the U.S. The mission of this column is to build a bridge of communications and information between manufacturers and retailers and the ethnic consumers they wish to serve better. The column offers resources covering marketing, retail merchandising, consumer research, purchase behavior, fashion and beauty trends, industry events and people, trade association news, new product launches and a potpourri of information designed to help the readers make intelligent decisions about the customers they serve. Urban Call is a registered trademark of Segmented Marketing Services, Inc. (SMSi). For more information, call 336-759-7477 or visit www.segmentedmarketing.com.

The preceding article is the property of SMSi – Urban Call Marketing, Inc. and may not be reproduced without written permission from the author.

dreamworldproducts.com

OTC Beauty Magazine March 2020

49

NEW

50

OTC Beauty Magazine March 2020

OTC Beauty Magazine March 2020

51

Top FIVE

Black Hair Coloring It’s the one color that will never go out of style: Black. In fact, this shade is likely one of the hardest to buy. Some black hair dyes can wash out after one use. Others are permanent and add sheen. And some are formulated specially to cover grays. At Jinny Beauty Supply, some brands continuously fly off the shelves. Here are the top five.

1

Just 5 Ammonia-Free Permanent Hair Color CK04132

Effective hair coloring doesn’t have to include harsh

chemicals. In just 5 minutes, customers can achieve a color that covers grays without drying out the hair.

Highlights

• • •

Ammonia-Free

MoistureDuo™

Provides 6 weeks of coverage

2

Dark & Lovely Fade Resist Hair Color CR371

Not only does this popular brand

offer a fade-resistant color, but it also imparts brilliant shine. That’s due to

its Nourishing Care Conditioner that’s infused with Argan Oil and Vitamin E sans the Ammonia.

3

4

5

The classic Oriental Black is still a

So there’s a product that offers 100%

It’s all about conditioning with this

and an ammonia-free formulation! There

and alcohol, the VIA Natural Hair Color

Bigen Permanent Powder Hair Color NC59

mainstay in the hair coloring business.

No peroxide is needed to achieve the

true-to-life, long-lasting color. Plus, it’s easy to apply.

52

OTC Beauty Magazine March 2020

Creme of Nature MoistureRich Hair Color RR64010

gray coverage, an excellent conditioner sure is! Your tresses will thank you for coloring with this nourishing product.

VIA Natural Semi-Permanent Jet Black Hair Color UB824

product. Free of ammonia, peroxide is infused with natural oils, vitamins and

conditioners for the ultimate protection from heat and environmental pollutants.

no

l r u C e W ti ed

Un

for nourished, defined and de-frizzed curls

* SLS/SLES Sulfates = Sodium Lauryl Sulfate/Sodium Laureth Sulfate © Zotos International, Inc., Darien CT 06820-1005

SLS/SLES SULFATES* SILICONES PARABENS

#UnitedWeCurl

@ZotosProfessional

www.zotosprofessional.com

OTC Beauty Magazine March 2020

53

Products to Stock

ROYAL OILS COLLECTION BY HEAD & SHOULDERS: A Collection Fit for a Queen HEALTHIER SCALP, HEALTHIER HAIR IN JUST 3 WEEKS

Your customers know the negative effects of dry, itchy scalp. Although she is twice as likely to experience scalp issues, she is half as likely to use anti-dandruff products due to concerns of hairstyle longevity. That’s why we’ve created the ultimate scalp care solution.

Your customers can now achieve long-lasting scalp relief and experience a healthier scalp and healthier hair in just 3 weeks.

HEALTHY HAIR STARTS WITH A HEALTHY SCALP

The new Royal Oils Collection is designed with an effective ingredient that soothes the scalp and provides long-lasting relief from dryness, itching and flaking.* The products help to balance natural moisture levels for healthy scalp and hair.* Coconut oils leave hair luxuriously moisturized.

This unique line of six products is developed to maintain hair and scalp health. The collection is also great for keeping the scalp healthy while wearing protective styles, locs and twists. *associated with dandruff

TOTAL SCALP CARE TO HONOR EVERY UNIQUELY BEAUTIFUL HAIR TYPE

ROYAL OILS MOISTURIZING COWASH Unlike your customer’s usual co-wash, this product gently cleans and hydrates her scalp and hair. This moisturizing co-wash removes build up and refreshes from root to tip. As a low-lather product, it’s rich with a fresh coconut scent. It’s also perfect for detangling relaxed and natural hair, making it easy to comb and brush out tangles.

ROYAL OILS INSTANT SOOTHE SCALP ELIXIR The no-rinse elixir is free of alcohol* and features cooling menthol and peppermint oil to instantly soothe dry, irritated scalp on contact for all day, 24-hour scalp and itch protection*. *contains no ethanol

ROYAL OILS DAILY MOISTURE SCALP CREAM

This light, fast-absorbing cream nourishes the scalp. Designed for use between wash days, the leave-in formula is free of sulfates, mineral oils and dyes. This product is great for protective styles, twists and locs. twists and locs.

The Head & Shoulders Technology featuring ZPT and zinc carbonate is a truly smart solution to address scalp discomfort. It is highly efficient in adapting to the unique and constantly changing needs for Black women’s scalp and hair from one hair wash to the next.

DEVELOPED BY THE ROYAL COUNCIL

Each product in this line-up were perfected

by Black hair experts with active ingredients developed with dermatologists to relieve an itchy scalp*, prevent flakes* and itch and provide long lasting scalp relief.** *as associated with dandruff **with regular use

RESPECT THE CROWN

Cater to your customer’s textured hair need with a collection dedicated to soothing long-lasting scalp relief and luxuriously moisturized hair.

54

OTC Beauty Magazine March 2020

ROYAL OILS DEEP MOISTURE MASQUE

Designed to work with the Royal Oils Moisture Boost Shampoo, this hair masque delivers smoothness, moisturization, and conditioning for healthy relaxed or curly hair. It is formulated to seal in scalp moisture, leaving your customer with touchable, soft hair.

ROYAL OILS MOISTURE BOOST SHAMPOO

This fresh coconut scent shampoo cleanses hair and scalp to remove buildup. It’s free of parabens and dyes, with long-lasting odor protection.

It also provides your customer with light-weight, long-lasting hydration without fear of stripping away moisture.

ROYAL OILS MOISTURE RENEWAL CONDITIONER

Customers can use this moisturizing conditioner to restore scalp and hair moisture, leaving hair touchably soft and healthy. It’s free of sulfates, parabens and dyes.

NEW!

WATCH ME WORK

The Gold Series collection provides deep moisture to strengthen and protect your hair from within. Created by Black PhD scientists, Gold Series works better because it’s made better.

Š 2020 P&G

OTC Beauty Magazine March 2020

55

Feature Article

Understanding Hair Color When it comes to hair color, chances are your shelves are packed with a variety of options. But do you understand the nuanced differences between each type of product? If not, consider this to be your go-to guide on hair coloring. Learning the basics of coloring will help you better assist your customers.

Temporary Hair Color This type of hair dye is exactly what it sounds like: temporary. Temporary Hair Dyes like the Curls Unleashed Color Blast coat the outside of the hair shaft, not penetrate it. So in most instances, the color can be washed out with shampoo. This sort of color product is perfect for commitment-phobes who don’t want to be tied to one color for an extended amount of time.

Semi-Permanent Hair Color These products are perfect for do-it-yourselfers who prefer to color their tresses at home. Even novices can use semi-permanent hair dyes because they are often gently formulated and require no developer. Plus, they last a bit longer than temporary hair dye – usually between 6 to 8 washes. Recommend the VIA Natural Semi-Permanent Hair Color for intense color and gray coverage.

56

OTC Beauty Magazine March 2020

OTC Beauty Magazine March 2020

57

Permanent Hair Color When you’re ready to commit to a specific color, the Permanent Hair Color is the perfect route to take. Out of all of your color options, however, it requires the most processing. You’ll likely need a developer to activate the color. It will also penetrate your hair the deepest, resulting in a longer-lasting color that is slow to fade. It has high gray coverage and can be used to darken, lighten or even tone the hair, too. There are tons of convenient box colors available, but the Dark and Lovely Go Intense Ultra Vibrant Color has been a customer favorite.

Demi-Permanent Hair Color Perhaps the best of all worlds, the Demi-Permanent Hair Dyes, penetrates the hair strands but not as deeply as Permanent Hair Dye. But it is ammonia-free, much like Semi-Permanent Hair Color.

Demi-Permanent products are often mixed with a developer, though, so it is prone to last for a longer time than SemiPermanent dyes.

Hair Bleach If you’re itching to be blonde, but your hair is dark brown, chances are you will need to bleach your hair to lighten the shade of it. This is what allows hair dye to be deposited into the hair shaft and result in a vibrant hue.

Bleach often gets a bad reputation for the potential damage it may cause, but in the hands of a professional, you can quickly get the results you want.

Henna This is a popular alternative for customers who want a natural hair coloring option. Created from the henna plant, henna dye is known to come in a reddish hue. But nowadays, there are tons of colors available in henna-based products.

Best of all, these are usually hypoallergenic, which works well for those who have allergic reactions to other hair dyes.

If your customers are interested in henna, recommend the Jimy Henna Hair Colour.

Root Touch Up When you’re graying, there’s nothing worse than having to run to the salon every week for a touch-up color. Root colors are often an easy bet for at-home coloring. Root Touch Ups can come in spray format or even with a mascara wand to cover pesky grays and quickly growing roots. We’re a fan of the Cover Your Gray Root Touch-Up. 58

OTC Beauty Magazine March 2020

Micellar Water

Shampoo & Conditioner

Sulfate Free

•No Parabens or Dyes •Breaks down and removes excessive buildup of styling products •Gentle pH balanced formula cleanses hair & scalp without stripping essential oils •Creamy conditioner moisturizes hair while detangling •Vitamins and proteins infuse hair follicles increasing and maintaining strength •Enriched with Biotin (B-7) to support healthier hair growth

OTC Beauty Magazine March 2020

59

Manufacturer Profile

Urban Hydration A Family Affair Urban Hydration has long been a cult favorite amongst women of color. As the name suggests, the brand offers products that combat dry hair and skin. Owned and founded by the husband and wife team Psyche and Vontoba Terry, this family business has sold millions of products and is now sold in more than 7,000 retail stores across the nation.

OTC Beauty Magazine chatted with founder and Chief Inspiration Officer Psyche Terry to learn more about the brand’s humble beginnings and the bright future that lies ahead.

OTC Beauty Magazine (OTC): What is your background with both Urban Hydration and the beauty business?

URBAN HYDRATION: I grew up using items from my kitchen pantry to relieve my personal care issues, like eczema, so I have always been amazed by the power of natural ingredients. After college, I started out working for Whirlpool marketing appliances to make people’s homes cleaner, and now I have founded a company that makes people’s lives easier through clean beauty products that everyone in the family can use! This started as a passion project for me while I was on the board of a non-profit, making personal care gift baskets to raise funds and awareness. With that, my love for beauty was erected! A year later, I found myself pitching what I had later crafted into Urban Hydration, the number one natural care brand for dry skin and hair, to a mass retailer.

OTC: What is URBAN HYDRATION founded on as a company? Can you briefly explain its history?

URBAN HYDRATION: We are founded on the belief that everyone should have access to natural, plant-based bath and body care at affordable prices and that giving back should be a part of life. To do this, we look for the best ingredients, and take a holistic approach to deciding what goes into our products. Giving back is very important to us as a company and to make it easy for consumers, we pledged to donate one gallon of clean water for each Urban Hydration product sold.

60

OTC Beauty Magazine March 2020

OTC: Describe the goods that make up your product

OTC: Who makes up the primary audience/consumer base

portfolio. What tips do you have to help retailers

for your products?

incorporate these items into their stores?

URBAN HYDRATION: Our products are great for everyone but really

URBAN HYDRATION: We have a wide range of natural care items,

made for those who have dry skin and hair. We aim to be the No. 1 product

including our new Honey Health & Repair haircare collection, Nourish &

line for people with dry skin and hair. For me, someone who grew up with

Hydrate Castor & Shea skincare collection, Bright & Balanced Aloe Vera

dry skin issues and not being able to find an affordable, healthy solution, I

Skincare collection and more. All of our products are made with the best

wanted to create something that felt good, looked good, smelled good and

natural ingredients. Consumers are, so ingredient savvy, now making it

worked for healthy hydration for skin, body and hair.

easy for retailers looking for superior products at affordable prices that deliver in both results and value to add these items to their shelves and websites.

OTC: If you had to pick one product (or a couple) that is most symbolic of your company, what would it be and why? How is it differentiated from other products in the market?

URBAN HYDRATION: That’s a hard one, but if I had to pick one product, I’d have to say our Lemon Body Care Set embodies the company the most because it was about 75,000 units that were required to be shipped in six weeks. I was 8 months pregnant. My then co-packer told me to just drop it; that I should just give up. I remember looking that guy in his face and saying, “looking like me, being young, being black, and being female, I can’t afford to quit.” I demanded they give me all the names and numbers of

OTC Beauty Magazine March 2020

61

who they would have made our product through, and with one employee,

URBAN HYDRATION: I believe that word of mouth works best when it comes

we found people from church and other friends and family to help us pull

to our products. That word of mouth can come from customer experience

it off. It took us 6 weeks longer than we expected, but we pulled it off. My

or the retail sales staff. When it comes to OTC stores, I like to visit them

husband worked third shift, and I watched our then two additional kids at

and meet with the sales staff, so they really understand the product benefits.

night and ran the morning and noon shifts, while the kids were in school.

I finally delivered the baby, appropriately named her Faith, smelling like

I believe the more experienced the retail team is with the products, the

Lemon Juice & Extract. We shipped out all 75,000 units to Target and other

more empowered they are to share with their consumers. Shelf talkers

customers the following week. It was crazy.

like the ones that JC Penney featured us in for Black History Month also speak volumes to tell the brand story and answer ingredient questions that consumers may have.

OTC: What form of product promotion do you believe works best in OTC stores?

OTC: What trend have you seen grow the most recently in your sector of the beauty business, and how is the company meeting consumer demand for it?

URBAN HYDRATION: The cannabis market has become increasingly popular. We started out with our Hemp Seed line years ago and will be launching our new Rose Hemp line. The benefits are great, and the demand is not slowing down.

OTC: What has been the biggest factor contributing to the growth that Urban Hydration has seen as a company? Are there any obstacles you had to overcome, and if so, how did you do so?

62

OTC Beauty Magazine March 2020

URBAN HYDRATION: For us, the possibilities are truly endless.

We believe in a healthier, happier future. And our goal is to provide the best and most honorable path getting there. We’ve found and tested ingredient families that work for skin, hair and body, so perhaps you’ll see some of our clean beauty technology in household or dental items down the road. Stay tuned!

OTC: Are there any new product developments across the horizon that you’re able to share?

URBAN HYDRATION: We are always looking into additional categories that match back to our idea of being a healthier option for skincare and hair care needs. This could lead us in the lip aisle or the deodorant aisle. We want our customers to have the best at the best cost period

1 CLEAN PRODUCT GIVES

1 CLEAN GALLON OF WATER

THE FRIZZ IS GONE...

THE FRIZZ IS GONE AWAY!

Controlled, defined, & Clumped Curls

• • • • •

PHOTO: PSYCHE TERRY, FOUNDER

Loaded with healthy, natural, and extremely moisturizing ingredients to give curls a soft and silky lightweight feel like you just stepped out of a salon!

Lightweight Enhance Shine Repair Damage Prevent Breakage Tame Frizz @URBANHYDRATION URBANHYDRATION.COM

PARABEN FREE

PARAFFIN FREE

SULFATE FREE

SILICONE FREE

PHTHALATE FREE

OTC Beauty Magazine March 2020

63

64

OTC Beauty Magazine March 2020

OTC Beauty Magazine March 2020

65

66

OTC Beauty Magazine March 2020

Show Coverage

INTERNATIONAL BEAUTY EXPOSITION The International Beauty Exposition started on Friday January 17th with Manufacturers and Reps conducting meetings to discuss “Show Only Deals” before the show floor opening. The exhibition opened Sunday January 19th at the Bally’s Hotel in Las Vegas. Opening day, the show floor was packed with Professional Beauty Distributors, OTC stores, beauty retailers, Buyers, Schools and Spa owners. All were excited to see new products and get special deals that were only offered to attendees at the show, you could feel the energy in the room.

New this year, The International Beauty Exposition offered a Tech Pavilion that offered seminars every hour. Below is a listing of some of topics:

• •

Best practices in Email Marketing - SalonInternactive, Joseph Britton Social Media Trends -Marketing 360, Luke Barnes

How Salons Use and Take Advantage of POS Software - Salonrunner, Boyd Relac

• • • •

Effective Distributor Marketing -iBeAuthentic, Dave Antitla Working with Social Media Influencers - American Influencer Association, Chris Crellin Software Integration Opportunities and Challenges – SalonInteractive, Jim Bower All Seminars were held on the show floor.

Sunday Night after the show closed, a Championship football party was held. The game was streamed live on large screens with a great offering of foods served and open bar. Networking and business took place between exhibitors and attendees, in a relaxed, enjoyable atmosphere. Monday morning there was a technology seminar held 7:30 am – 8:45 am and was well attended.

Once again, another great show put in the books. Mark your calendars for our 2021 show, Sunday January 17th and Monday January 18th, 2021!

The Jinny Beauty Purchasing team and president Eddie Jhin were in attendance at IBE.

Throngs of people attended the exposition.

OTC Beauty Magazine March 2020

67

Harlan Kirschner of The Kirschner Group was seen chatting with visitors at the event.

Attendees lined up to register for the annual event.

The team of KAB Brands were proud to be in attendance at the Exposition.

68

OTC Beauty Magazine March 2020

Nicole Cho of Jinny Beauty met with Walt Winslow and Domenic Costa of KAB Brands.

Dean Kim of Jinny Beauty worked closely with a vendor.

Sue Seok of Jinny Beauty chatted with the team at Fantasia Corporation about their latest products.

Jeff Higgins of Fromm, Todd Smith of The Kirschner Group and Steve Ma of Jinny Beauty .

OTC Beauty Magazine March 2020

69

Art Emm of Jinny Beauty met with vendors to discuss their current products.

There’s always time for a quick laugh over business.

Jane Rossi showed off one of Manic Panic’s newest innovations.

The Marvy team were all smiles at their booth.

70

OTC Beauty Magazine March 2020

Sue Seok stopped by M&M Products’ booth.

Mario Mullings of JBC Distributors was in attendance at exposition.

Will Wlliams and an M&M coworker smiled for the camera.

OTC Beauty Magazine March 2020

71

Xtreme Beauty International always has a great display at their booth.

The R&R Corp. team geared up for visitors to check out their booth.

The Freeman Group was also in attendance.

Mario Mullings of JBC Distributors and Jeff Cho of Jinny Beauty.

72

OTC Beauty Magazine March 2020

The Graham Beauty team was thrilled to run into Jeff Cho of Jinny Beauty at the Exposition.

Kimberly Diemer-DeGeorge posed for the camera.

OTC Beauty Magazine March 2020

73

Harlan Kirschner of The Kirschner Group listened intently to industry professionals.

Kevin Mason of L’Oreal and Nicole Cho of Jinny Beauty took some time to discuss their 2020 plans.

Steve Ma, Art Emm and Dean Kim of Jinny Beauty met with the Wahl team.

Jinny Beauty President Eddie Jhin (far right) stopped by the Wahl meeting.

74

OTC Beauty Magazine March 2020

Jinny Beauty President Eddie Jhin and Purchasing Manager Art Emm sat intently in a meeting.

Stylecraft met with Dean Kim of Jinny Beauty.

Dean Kim was spotted with the FHI team.

Sue Seok and Garrett Wright of Jinny Beauty dropped by the Xtreme Beauty International booth.

OTC Beauty Magazine March 2020

75

Brian Jeffrey, Jeff Cho and Mario Mullings took some time to catch up at the exposition.

The Jinny Beauty team met with Crazy Color booth.

Sue Seok and Nicole Cho take a moment to chat at the exposition.

76

OTC Beauty Magazine March 2020

OTC Beauty Magazine March 2020

77

IBE

2X 78

OTC Beauty Magazine March 2020

Show Coverage

73rd Annual Bronner Bros. Beauty Show Kicked Off with Legendary ICON Awards

The Bronner Bros. International Beauty Show (BB) returned for its 73rd year on February 8-10, 2020. Billed as the nation’s largest tradeshow dedicated to multicultural beauty, the event took place at the Georgia World Congress Center in Atlanta. More than 35,000 visitors are estimated to have attended.

“While there are many new events that taut inclusive beauty, none deliver an experience quite like the Bronner Show, that’s driven by the culture,” said James Bronner, BB show director and SVP of technology.

“We are proud of our ability to streamline operations, attract world-class exhibitors and improve customer service for our partners and loyal attendees. Looking ahead, our commitment is to continue growing and giving the people what they want – the ultimate beauty show made for and by us.”

UPS served as a proud sponsor and preferred courier for the Bronner Bros.

International Beauty Show.

THE ICON AWARDS: BEST IN BEAUTY

Following a seven-year hiatus, BB hosted its legendary ICON Awards. The program recognized professional stylists, barbers, educators, influencers, and entrepreneurs who have made a significant impact on the multicultural beauty industry. Nominees for ICON of the Year included Jay Majors, Charles Gregory, Kim Kimble, and Poochie.

The evening concluded with a special Trend Release showcasing beauty trends that will dominate black beauty in 2020.

ENDING

HAIR

DISCRIMINATION

Open Workplace for Natural Hair) Act.” The CROWN Act prohibits housing, workforce and education discrimination against people wearing natural or protective hairstyles like braids, dreadlocks and twists.

“The Bronner Bros. show has a longstanding history of supporting causes to uplift the black community, dating back to the Civil Rights Movement,” Bronner added. “In keeping with that heritage, we wanted to do our part by harnessing the collective power of beauty professionals to help end hair discrimination at work and schools across the US. I personally invite every Show attendee to stand with us by signing the online petition.”

Bronner Bros. issued a challenge to all Show attendees– and the general public– to help end hair discrimination. Throughout the Show, BB collected signatures to support the “CROWN (Create a Respectful and

James Bronner and Creative Hairstylist of the Year Winner Mushiya Tshikuka.

Andis UpperCut Student Barbering Competition.

OTC Beauty Magazine March 2020

79

Styled by Fingaz with guest artists Kevin Carter and Glamtech.

Liver barbering demonstration.

80

OTC Beauty Magazine March 2020

Live barbering demonstration at the BaByliss Pro booth.

Winners of the Andis Total Look Barbering Competition.

Winners of the Andis UpperCut Student Barbering Competition.

Ampro®ProStyl® and Shine ‘n Jam® are registered trademarks of Ampro Industries, Inc. 2018

OTC Beauty Magazine March 2020

81

CLIPPER TIPS

Advertisement

Sponsored by Andis Co.

Tips for Efficient ClipperOver-Comb Cutting

by Kenny Duncan

Choose the most effective clipper for the job.

Clipper-over-comb can be the fastest way to blend around the parietal ridge. Always choose a clipper with a strong motor for fast and efficient blending. The wider the teeth of the cutter blade, the faster hair will feed through its blades to be cut. Also, wider blades lead to more texture when doing clipper over-comb while the clipper blade is set to the open position.

Determine the appropriate clipper comb color to use.

Andis clipper combs are available in white, black and pink. Choose a clipper comb in a color that contrasts with your client’s hair so that you can see their hair better through the comb. The quicker you can judge what hair needs to be cut, the faster your movements will be.

Respect your client’s head shape.

Press your clipper comb against your client’s head and look for where the comb stops touching their head. If their hair is longer than an inch on the sides, you won’t be able to see it, but you can feel where it stops touching their head. The area where it last touched the head is the widest point of your client’s head. When doing a fade or taper, don’t clip their hair too close in the area above the widest point of their head. To create looks that fit, respect their head shape!

Kenny Duncan is a nationally known barber, stylist and educator, as well as co-owner of a 12-chair salon— Main Attraction Unisex Salon— based in Philadelphia. He is the barber for several Grammy Awardwinning artists and has toured the world as the barber for the Lady Gaga production team. Kenny’s styling work has also appeared in films such as “Fantastic Four” and “Creed” starring Michael B. Jordan. He is currently the Lead Educator for Andis Company.

82

OTC Beauty Magazine March 2020

JBS Beauty Club has all your accessory needs with necklaces, earrings, scarves, sunglasses,

etc. Stock your store with only the best from JBS. As part of the largest beauty supply distributor, you can always buy items by the piece and at great prices. For more information, call 800361-0786 or visit them at 4300 Northeast Expressway, Doraville, GA.

OTC Beauty Magazine March 2020

83

Advertisement

THERAPY TRENDS Committed to Complexity

By Elayne McClaine

As each decade passes, creative hair coloring requires good products and excellent techniques. The dramatic complexity of adding highlights and low lights make it easy for consumers to commit a dramatic base color. As variety is the spice of life, consumers can soften the avant-garde greens, blues, purples and pinks that can be applied on natural hair or chemically-treated and colored hair. Your multicultural customers will select from permanent to temporary colors.

There are tons of creative techniques like highlighting, balayage, ombré, and sombré to help add natural foolproof dimension.

While these terms may sound like dance moves, they are not.

These are the tactics that release your consumers from the fear of flat permanent hair coloring. Natural highlights and lowlights are created with various hair color formulas—both semi-permanent and temporary. Stylists and consumers love the free-style painting options that come with multiple color products. Painting in contrasts and merging color levels result in natural, professional-looking, elaborate looks. Temporary product forms like color mud, chalk or hair makeup encourage dramatic accents.

Color accents can add dimension and make colored hair look even more natural.

Consumers are confident that these freehand techniques are almost foolproof. If the right products aren’t used and monitored, the look may not live up to expectations.

Multicultural clients have long used color to sharpen an elegant haircut or natural coils. Your clients who are naturally inclined would like hair color products that protect the hair from breakage while adding shine and polish. As consumers get more comfortable, they will become more committed to purchasing color and color accessories. OTC owners need to stock the products and tools that help consumers commit. Your customers no longer have to fear the blues, greens and purples— they can be balayaged into a masterpiece.

Elayne McClaine has identified and developed emerging domestic and global trends in hair care, skincare and other consumer categories for such firms as Chesebrough-Pond’s, Revlon and Pharmacia (div. of Pfizer). Her expertise in therapeutic treatments for hair, skin and scalp led to the creation of the Women’s Institute for Fine and Thinning Hair, sponsored by Rogaine.

McClaine has been acknowledged by the American Academy of Dermatologists for marketing and promotional excellence.

ESME Market Specialists, LLC consults with firms that require expertise in strategy development, multicultural marketing and account planning. For more information, visit www.esmemarketspecialists.com.

84

OTC Beauty Magazine March 2020

OTC Beauty Magazine March 2020

85

Industry News Introducing NEW Haircare Brand for Natural and Textured Hair, Earth Supplied® Real Ingredients. Real Benefits. Real Results.

DALLAS, Feb. 6, 2020 /PRNewswire/ -- Health and beauty company, AB Brands, LLC announced the launch of multicultural hair care brand, Earth Supplied. Rooted in the belief that real results start with real ingredients at real beneficial levels, Earth Supplied encourages women to nourish their natural textures with products that transparently deliver high levels of shea butter and are free from ingredients that can be damaging to curly and coily hair.

Understanding the hair concerns that the multicultural customer faces such as hydration, scalp health, shrinkage, detangling, definition and delicate strands, AB Brands, LLC saw a void in the marketplace and a need for transparency. Earth Supplied delivers real ingredients at real beneficial levels for beautifully healthy hair and transparently communicates that on the front label.

“We’re excited to launch an entirely new haircare brand to consumers that helps pioneer honesty & transparency,” says Chris McClain, President of AB Brands, LLC. “We are the first and only brand to deliver 20% Shea Butter in every jar of Earth Supplied Moisture & Repair Leave-in Conditioner, now that’s being transparent.”

Earth Supplied textured hair care is enriched with high levels of the purest butters and oils, globally sourced, and carefully chosen for their amazing beauty benefits. The Earth Supplied Moisture & Repair Collection and Strength & Length Collection launched at Sally Beauty in January. Both collections include a full regimen of cleansing, conditioning and styling, all under $8. “We are so proud to deliver quality products at a value, so she knows what she gets is real.”

The Moisture & Repair collection helps quench thirsty curls with intense moisture from African Shea Butter. The Strength & Length Castor Collection is formulated with Jamaican Black Castor Oil and Chinese Bamboo.

The Earth Supplied Moisture & Repair Shea Collection Includes:

• • •

Moisture & Repair Leave-In Conditioner with 20% Shea Butter

•

Moisture & Repair Silicone Free Rinse Out Conditioner with 5% Shea Butter

• •

86

Moisture & Repair Creamy Defining Gell-O

Moisture & Repair Curl Poppin’ Activator with 15% Shea Butter

Moisture & Repair Sulfate Free Shampoo Moisture & Repair Shine & Hold Mist

OTC Beauty Magazine March 2020

The Earth Supplied Strength & Length Collection Includes:

• •

Strength & Length Hair Slip Conditioning Detangler

•

Strength & Length Strong Strands Protein Masque with 15% Castor + Bamboo

•

•

Strength & Length Night-Night Lay Me Down with 8% Castor + Bamboo

Strength & Length Retention Oil Serum with 10% Castor + Bamboo Strength & Length Anti-Break Shine Oil with 21% Castor + Bamboo

The Moisture & Repair Collection is available at Sally Beauty, Wegmans, Amazon, Beauty Supply Stores and Walmart (March 30th) while the Strength & Length Collection is available exclusively at Sally Beauty for a limited time.

About Earth Supplied

Earth Supplied is enriched with high levels of the world’s purest butters and oils, globally sourced, and carefully chosen for their amazing beauty benefits. Earth Supplied delivers real ingredients at real beneficial levels for beautifully healthy hair. Earth Supplied is formulated without Harsh Sulfates or Surfactants, Petrolatum, Mineral Oil, Silicones, Parabens, Phthalates, Paraffin, Propylene Glycol, PABA, DEA and Formaldehyde.

About AB Brands, LLC

AB Brands, LLC is a certified woman owned business, dedicated to creating value by developing and marketing innovative products for better living. Since its inception in 2003, Dallas based AB Brands has been one of the fastest-growing health and beauty companies in the United States, developing and marketing a wide portfolio of products including leading national brands.

After successfully selling our original portfolio of brands including Cantu, Dr Teal’s, and Bodycology to private equity in 2014 and 2015, AB Brands is excited to launch our newest brand Earth Supplied in November 2019.

For more information on Earth Supplied, visit earthsupplied.com.

DARK & LOVELY #1

HAIRCOLOR BRAND

DESIGNED FOR WOMEN OF COLOR* *Women of African Descent OTC Beauty Magazine March 2020

87

Industry News in-cosmetics Global announces extensive programme of Marketing Trends sessions and Technical Seminars Celebrating 30 years of innovation, in-cosmetics Global will once again deliver a comprehensive education programme of sessions and seminars across the three-day event Renowned as the world’s leading event for beauty and personal care professionals to source the latest ingredients, in-cosmetics Global also returns to Barcelona this March with a comprehensive, and free-to-attend, education programme including the everpopular Marketing Trends Theatre and Technical Seminars.

Delivered by some of the industry’s foremost experts, this year’s sessions will give attendees the most up-to-date insight into the trends influencing the global personal care industry, as well as exclusive hints and tips for new product development over the next 12 months.

At the forefront of the industry

Having launched at the turn of the millennium, in-cosmetics’ Marketing Trends Theatre remains the show’s most popular theatre 20 years on. Across 22 separate sessions, attendees can gather market intelligence including the latest industry trends, facts, figures, market analysis and research data into the various frameworks that define the beauty industry of today and tomorrow.

Kicking off the programme on the first day, Gabriella Beckwith, Senior Analyst – Beauty and Fashion at Euromonitor, will take a deep dive into the country-branded beauty movement in From A-beauty to K-beauty: a tour of the world’s beauty hotspots. Also considering the impact of the region, Alice Li, Senior Research Analyst of Beauty and Personal Care at Mintel, will demonstrate how C-Beauty is a market to watch and get inspiration from. She will take attendees on an innovation journey - packed with product highlights from core categories and reinforced with key consumer findings - to help them understand how China is impacting the world of beauty and how they can make their mark in this complex yet rewarding market.

Co-founders of BYBI Beauty, Elsie Rutterford and Dominika Minarovic, will come together to talk about Developing an effective omnichannel distribution strategy as a new beauty brand. Drawing upon their own experience as an indie brand born on social media, BYBI will discuss how they built their distribution platform through the likes of Boots and Sephora globally, and how they avoid their multichannel strategies from competing with one another.

Furthering the discussion on indie brands, the Marketing Trends Theatre will host a dedicated roundtable on this leading topic, with guests including Lorraine Dallmeier, CEO of Formula Botanica; Quentin Higham, Managing Director of Byre Bodycare; Laura 88

OTC Beauty Magazine March 2020

Rudoe, Director of Good Ventures; and Kate Porter, Founder of Harborist.

Elsewhere, Yamina Tsalamlal, Associate Analyst at GlobalData, will deliver a presentation on how consumers’ identities are shaping trends and emerging ingredients in skincare innovation, and how brands can learn which ingredients tell the stories that consumers want to hear.

Time to get technical

R&D professionals can choose from over 80 Technical Seminars across the three-day event, all designed to inspire new product formulations. Each session is delivered by professionals from raw material suppliers, giving a comprehensive overview of key personal care ingredients from in-depth knowledge of the benefits they provide, to sharing scientific evidence that substantiates the claims associated with their products.

Development of new personal care formulations relies on the ability of an active ingredient to diffuse through various skin layers without any irritation, however, ethical and regulatory pressures have limited testing of personal care formulations on human or animal skin. Reviewing Skin models for personal care research: types and their applications, Vivek Joshi, Applications and Market adoption manager at Merck, will talk about 3D skin models based on cell culture and differentiation for irritation studies, as well as a synthetic membrane model - Strat-M® membrane - that is useful in diffusion and trans-epidermal water loss studies.

In Diving into your skin’s microbiome to unlock anti-ageing properties, Dr Silvia Pastor, Head of Scientific Research & Business Development at LipoTrue S.L, will reveal a unique – and only recently discovered - active ingredient with anti-ageing properties. Silvia will return the following day in a session on Hydrastasis from outer space to keep your skin’s hydration, where she will present MARSturizer™ - a bacterial ferment extract obtained from Rio Tinto, a Spanish river known as ‘Mars on Earth’.

Whether for dilution, dissolution, suspension, homogenization, dispersion or emulsion, the mixing processes in any formulation must be very carefully studied for optimum results. Nesrin Hesso, Process Engineer at VMI, will address the topic of Mixing technology in cosmetics and how to adapt mixing tools to cosmetics processes.

OTC Beauty Magazine March 2020

89

Industry News Continued in-cosmetics Global Elsewhere, Emina Besic Gyenge, R&D Manager Cosmetic Actives at RAHN AG, will consider Garbage upcycling and how the cell’s power plant goes green. She will show how REFORCYL®-AION combines cutting-edge molecular findings, circular economy and carbon neutrality principles to clean cells on a large scale, enhancing mitochondrial activity and rejuvenating and energising the skin.

Roziani Zulkifli, Exhibition Director of in-cosmetics Global, commented:

“Over the last 30 years, in-cosmetics has become synonymous with innovation and education. We are delighted to once again deliver an education programme - including the Marketing Trends Theatre and Technical Seminars - packed full of expert knowledge that covers every corner of the beauty and personal care industry. Whatever your job title or interest, there is something for everyone to learn in Barcelona at in-cosmetics Global 2020.”

Carol’s Daughter Launches A Game Changer: Wash Day Delight A New Water-To-Foam Shampoo With Micellar Technology And Aloe The beauty brand is kicking off 2020 with their latest innovation in hair care for love at first wash NEW YORK, Jan. 22, 2020 /PRNewswire/ -- Carol’s Daughter, a leading brand in the natural hair care space, is transforming the way you wash your hair and making “wash day” a little more delightful.

At first glance, new Wash Day Delight appears to be water. But, it’s actually a unique shampoo that combines the cleansing power of Micellar technology with natural aloe — for a fast acting, deep cleanse that doesn’t compromise softness on even the curliest and coil-iest of textures.

“Wash Day” typically describes the day of the week – usually a Sunday- that Black women dedicate to the ritual of washing their hair. With millions of views on YouTube and close to half a million tags on Instagram, #WashDay is part of the conversation for naturalistas everywhere. Often times, it is known to be time-consuming but with the introduction of this revolutionary new waterto-foam shampoo, Carol’s Daughter is doing the unexpected—providing a superior clean, all the while cutting down on time for a more enjoyable wash experience.

Wash Day Delight makes this possible with fast-acting Micellar Technology—known for gentle yet effective cleansing—which acts like a magnet to attract and lift away buildup for a thorough hair and scalp cleanse, without harsh friction or stripping. Additionally, this unique formula is blended with aloe which prevents tangles, meaning less time detangling later. Consumers who have previewed new Wash Day Delight, can’t stop raving about it and how moisturized, defined and clean their hair feels, all in record time!

“When I started Carol’s Daughter 27 years ago, I took to natural ingredients and created hair and body care recipes from my 90

OTC Beauty Magazine March 2020

heart and soul,” states Lisa Price, founder of Carol’s Daughter.

“New Wash Day Delight comes with hair care and self-care at its heart. This formula contains more than 98% naturally derived ingredients and combines them with modern Micellar technology – leaving hair thoroughly but gently cleansed and soft.”

Wash Day Delight transforms into a gentle foam that effortlessly lathers and works through the hair via the targeted applicator. It minimizes tangles and quickly rinses clean so there’s no added weight from residue left behind. Simply wet hair and use the pointed tip to target the scalp, then gently massage into scalp and hair working into a lather through the mid-lengths to ends, rinse, condition and done!

Wash Day Delight is vegan and contains no sulfates, parabens, silicones or artificial colors. The new innovation is available on CarolsDaughter.com, Amazon.com and retailers nationwide starting at $10.99.

Wash Day Delight is just the first of several new launches to come in 2020 for Carol’s Daughter. For more information about Carol’s Daughter, visit carolsdaughter.com or follow on Instagram, Facebook, Twitter and YouTube.

ABOUT CAROL’S DAUGHTER

In 1993, encouraged by my mother, Carol, I began creating highquality products made with love in my Brooklyn kitchen. As family and friends experienced how these products transformed their hair and skin, I knew that I was onto something good. I needed a name for my company, so I made a list of everything I was and everything I wanted to be, and I realized that the most special thing that I am is Lisa, Carol’s Daughter.

-Lisa Price, Carol’s Daughter Founder

OTC Beauty Magazine March 2020

91

Industry News Unilever and Sundial Brands Announce New Brand, Emerge, for Natural Hair New Textured Hair Brand, Emerge, is on a Mission to Unlock Opportunity for Next Gen Naturals ENGLEWOOD CLIFFS, N.J., Jan. 22, 2020 /PRNewswire/ -- Unilever

them to style their hair as creatively as they would like without the

products for Gen Z multicultural women. Emerge was designed

said Nicola Chung, Sundial Brands Sr. Director of Innovation and

and Sundial Brands have launched a new line of textured hair care

for today’s next generation naturals who want to explore different hairstyles and lifestyles. The brand was founded to enable these

acts of self-discovery at an accessible price point. With the Emerge six-piece product range young women can braid, twistout or wash-n-go without breaking the bank.

More than a hair care line, Emerge understands that self-expression

and creativity are important parts of who Gen Z is, however young women of color often don’t get the opportunities and access needed to pursue their creativity and

added stress whether they are hitting the stage or the classroom,” Emerge Lead.

To spread awareness of the brand’s product range and purpose,

Emerge has assembled the Emerge Creative Collective (ECC) which is comprised of influential young women of color with

diverse hair types, styles and creative passions. These women include Erica Lall (professional ballet dancer), Jessica Zyrie

(LGBTQIA activist), Tonina Saputo (singer, song-writer, bassist), Nesrin Danan (professional photographer), Blake Ja’el (student, nail artist, natural hair vlogger), Veronica

many are getting left behind at the start

Bonilla (vintage fashion entrepreneur) and

of their careers. Only 17 percent of new

rounding out the group, celebrity hair artist

hires in corporate America are women of

Nai’vasha. The ECC will serve as a resource

color compared to 31 percent of white

for those in the natural hair community,

women1. That’s why Emerge is committed

whom they can turn to for new techniques,

to helping enable the next generation to

styles and hairspiration.

embrace their creativity in every endeavor.

“As a hairstylist, artistry is at the core of

“We’re committed to reaching 100,000

what I do every day. I feel incredibly lucky

young women nationwide by 2025 to help

them emerge their true, authentic and

to be partnering with a brand that both

believes in the power of creativity and

creative selves. Our partners will enable us to help young women

delivers effective products that can be used on my celebrity

to succeed in their creative endeavors no matter how they define

Celebrity Hair Artist.

gain access to networks, experiences and resources they need creativity. From dance to photography and everything in between, Emerge gives women the confidence needed, in their hair and

themselves, to focus on their passions unapologetically,” said Soumya Donkada, Innovation & Strategy at Unilever.

Emerge is a true collaboration which brings together Sundial’s deep

knowledge of multicultural beauty and Unilever’s commitment

clients to create unique, bold styles,” said Nai’vasha, Emerge Emerge is available at Target stores nationwide and online at Target.com for a suggested retail price of $6.99.

For more information, visit EmergeBeautiful.com and follow Emerge on Instagram and Twitter, and become a fan on Facebook.

to brands with purpose, to create a clean beauty brand for next

About Emerge

to textured hair, the moisture-rich Emerge products aid in adding

creative naturalistas. Infused with by almond milk and pequi oil,

generation naturalistas. Providing an uncompromising approach curl definition and reducing frizz for 48-hours. The collection

is infused with pequi oil and almond milk, and the products are formulated with a combination of naturally derived and nonnatural ingredients.

All six products are formulated without

sulfates, parabens, phthalates, silicones, mineral oil, petrolatum or

Emerge is a new brand of haircare products for a new wave of

Emerge helps keep your curls and coils moisturized and defined.

Formulated without sulfates, parabens, phthalates, silicones, mineral oil, petrolatum or dyes – our products love your hair back.

dyes. These formulas provide natural coils, curls and waves the

About Unilever North America

soften hair to create unique styles.

Care, Home Care, and Foods & Refreshment products with sales

extra love they need to help reduce breakage, define curls and “Gen Z women want to style their hair boldly and change up their look often without worrying about frizz or flyaways. Our formulas are powered by nature and inspired by our consumers to allow 92

OTC Beauty Magazine March 2020

Unilever is one of the world’s leading suppliers of Beauty & Personal

in over 190 countries and reaching 2.5 billion consumers a day.

In the United States and Canada, the portfolio includes brand icons such as: Axe, Ben & Jerry’s, Breyers, Degree, Dollar Shave

OTC Beauty Magazine March 2020

93

Industry News Continued Unilever and Sundial Brands Club, Dove, Hellmann’s, Klondike, Knorr, Lever 2000, Lipton, Love

proud to have been recognized in 2018 as sector leader in the

Pure Leaf, Q-tips, Seventh Generation, Simple, Sir Kensington’s,

in the GlobeScan/SustainAbility Global Corporate Sustainability

Beauty and Planet, Magnum, Nexxus, Noxzema, Pond’s, Popsicle, St. Ives, Suave, Talenti Gelato & Sorbetto, TAZO, TIGI, TRESemmé

and Vaseline. All of the preceding brand names are trademarks or registered trademarks of the Unilever Group of Companies.

Unilever’s Sustainable Living Plan (USLP) underpins the company’s strategy and commits to:

•

Helping more than a billion people take action to improve

•

Halving the environmental impact of our products by 2030.

•

their health and well-being by 2020.

Enhancing the livelihoods of millions of people by 2020.

The USLP creates value by driving growth and trust, eliminating costs and reducing risks. In 2018, the company’s Sustainable

Living Brands grew 69% faster than the rest of the business, compared to 46% in 2017.

Dow Jones Sustainability Index and as the top ranked company Leaders survey, for the eighth-consecutive year.

For more information on Unilever U.S. and its brands visit: www. unileverusa.com

For more information on the USLP: www.unilever.com/sustainableliving/

About Sundial Brands:

Sundial Brands, a leading skincare and haircare manufacturer

renowned for its innovative use of high-quality and culturally authentic natural ingredients, is the maker of emerge™,

SheaMoisture, Nubian Heritage, nyakio™ and MCJW. A certified B Corp, the company’s Community Commerce purpose-driven

business model creates opportunities for sustainable social

Since 2010 we have been taking action through the Unilever

and economic empowerment throughout its supply chain

their health and well-being, halve our environmental footprint

on entrepreneurship, women’s empowerment, education and

our business. We have already made significant progress and

Market” inclusion concept to the beauty and retail industries,

ensure 100% of our plastic packaging is fully reusable, recyclable

1991 with his college roommate, Nyema Tubman, and mother,

Sustainable Living Plan to help more than a billion people improve

and communities in the United States and Africa, focusing

and enhance the livelihoods of millions of people as we grow

wellness. Widely credited with introducing the “New General

continue to expand our ambition – most recently committing to

Sundial Brands founder Richelieu Dennis began the company in

or compostable by 2025. While there is still more to do, we are

Mary Dennis. Sundial Brands is a subsidiary of Unilever.

Ultra-Powerful 5 Star Cordless Senior Now Available Wahl Professional’s one-of-a-kind workhorse handles thick hair with ease Sterling, IL (January 27th, 2020) – The iconic tool barbers and professional stylists have been asking for is officially back and permanently here to stay. When first released in 2018, the Cordless Senior was greatly sought after, but the clipper was only available for a limited time. Now back by popular demand, this heavy-duty tool is designed to have strong cutting power to be able to handle on-scalp fading, clipper-over-comb, and bulk hair removal.

surgical fade blade that allows a higher blade speed. Although lightweight, this iconic clipper has a powerful motor that places it at the forefront of haircutting technology.

“I believe this clipper will continue to be a favorite of our long-time Wahl fans and will attract a new fan base looking for a lot of power in a cordless option,” says Anne Marie Kollias, Wahl Professional’s U.S. Director of Sales and Marketing.

“The Cordless Senior is something you always wished for as a barber but would never believe could happen in a million years,” says Wahl Education and Artistic Team member Garland “G-Whiz” Fox (@thisisgwhiz). “And here it is, the Cordless Senior, the most powerful Wahl cordless clipper hands down.”

The Cordless Senior retails at $159 and can be found at wahlpro. com for more information.

The Cordless Senior has a lithium-ion battery that gives the tool a 70 plus minute run time before needing another charge. This clipper comes in a sleek black and gold casing that allows barbers to cut in style while delivering on all the power. The tool comes with three Premium Cutting Guides (1/16” – 3/16”) and with a 5 Star 94

OTC Beauty Magazine March 2020

About Wahl Professional

Since 1919, with the invention of the first practical electric hair clipper, Wahl Clipper Corporation has been the leader in the professional and home grooming category. Today, with over 2,500 employees worldwide, Wahl is proud to carry forward the tradition of innovation and superior customer service that was created by Leo J. Wahl. Headquartered in Sterling, Illinois, Wahl distributes to 176 countries and has eight global manufacturing facilities as well as 25 sales offices. At Wahl, we are proud of our heritage of excellence as well as our remarkable list of groundbreaking innovations for the present and future for the global market. Visit www.wahlpro.com for more details.

SPECIAL

OFFER BUY (3) THREE CASES OF SCURL TEXTURIZER KIT REGULAR OR EXTRA

GET ONE CASE SCURL SHAVE GEL (LR966)

FREE OFFER ENDS MARCH 31, 2020

OTC Beauty Magazine March 2020

95

BIR Bits DISTRIBUTOR DISH Sally Beauty Holdings, Inc. (NYSE: SBH) recently announced that it plans to expand its investment in North Texas and the surrounding communities.

The company is investing in new talent and capabilities in digital commerce, brand marketing and strategy and global sourcing.

As part of this effort, approximately 40 new positions will be created at the Denton, TX headquarters. The new capabilities will support both the Sally Beauty Supply retail beauty business and the Beauty Systems Group wholesale distribution business.

The Company also plans to remodel approximately 100 Sally Beauty Supply stores in the North Texas region, with stores in communities surrounding Dallas-Fort Worth being upgraded consistent with Sally Beauty Supply’s recent concept store test in Las Vegas. An additional 75 stores in communities surrounding the North Texas area will be remodeled or relocated, depending on market assessments and negotiations with landlords as part

of Sally Beauty Supply’s store operations transformation efforts.

Customers Want Products That Work & Smell Great…

Finally, the previously announced opening of a new 500,000-square-foot automated distribution node in Denton County, TX, is on track for opening by March 2020. The operation will create 270 new jobs in the Dallas-Fort Worth area. “The combination of new expertise, new digital capabilities, refreshed stores and an efficient supply chain all support a great experience for our customers and will contribute to our growth. We are making the investments necessary to drive the success of Sally Beauty for the long-term and North Texas is at the center of our efforts,” says Aaron Alt, president and chief financial officer of Sally Beauty Supply. For more information, visit sallybeautyholdings.com.

New, Apple Seed Oil

Available now for purchase from The Kirschner Group, Inc. welcomes Lucy Aghani as a sales representativeselect coveringdistributors Central Canada

GREEN

People

and Ontario.

APPLE & ALOE

Lucy has solid negotiating skills and strong market knowledge, as well as four years of experience as a successful beauty TM

buyer for Trade Secrets Canada. Lucy lives in Barrie, Ontario and will help improve sales and customer service in this region. Reach Lucy at lucy@kirschnergroup.com.

WITH COCONUT

NEW

WWW.NATURALHAIR.ORG|#APPLEALOE | @TALIAHWAAJIDBRAND 96

OTC Beauty Magazine March 2020

SHOW CALENDAR MARCH / APRIL WHEN

WHAT

WHERE

CONTACT

March 1

Jinny Trade Show

TBA

jinny.com

March 1-2

World Trichology Society Scientific Conf.

Orlando, FL

718-698-4700 http://worldtrichologysociety.org/

March 2

Cosmetologists Chicago: Jeffrey LaMorte

Chicago, IL

americasbeautyshow.com

March 4-6

Transitions Spring for Family Businesses

Tampa Bay, FL

familybusinessmagazine.com

March 8

Jinny Trade Show

TBA

jinny.com

March 8

2K Knockout Barber Battle

Hartford, CT

https://tinyurl.com/tuyyzsb

March 12-16

Cosmoprof Worldwide Bologna

Bologna, Italy

www.cosmoprof.it

March 22

Jinny Trade Show

TBA

www.jinny.com

March 24-26

American Assoc. of Cosmetology Schools Gov. Relations’ Summit & Capitol

Washington, DC

800-831-1086 beautyschools.org

March 29

Barbercon powered by Barbershop Connect

Austin, TX

barbercon.com lee@barbershopconnect.com

March 29

Jinny Trade Show

TBA

jinny.com

March 29

Top Notch Barber Battle

Punta Gorda, FL

https://www.topnotchbarberbattle.com

March 30 - April 2

ECRM Store, Brand Health & Beauty Care EPPS

St. Louis, MO

www.ecrm.marketgate.com

March 31

CEW: Thrive Global Cocktails & Connections

New York, NY

www.cew.org

March 31 - April 2

In-Cosmetics Global

Barcelona, Spain

https://www.in-cosmetics.com/en/

April 4-5

BeautyCon New York City

New York, NY

https://beautycon.com

April 5

Jinny Trade Show

Commerce, CA

www.jinny.com

April 18-20

America’s Beauty Show

Chicago, IL

www.americasbeautyshow.com

April 18-20

Int’l Esthetics, Cosmetics & Spa Conference

Chicago, IL

www.iecsc.com

April 18-20

Hair Now: Amer. Hair Loss Council Conf.

Nashville, TN

www.ahlc.org/annualconference

April 19

Salt Lake City Beauty & Barber Expo

Salt Lake City, UT

https://slbeautyandbarberexpo.com

April 25-26

Taliah Waajid: World Natural Hair and Healthy Lifestyle Event

Atlanta, GA

www.naturalhairshow.org

April 26

Barbercon powered by Barbershop Connect

Los Angeles, CA

www.barbercon.com, lee@barbershopconnect.com

April 26-28

International Association of Trichologists

Largo, MD

http://usatrichologytraining.com/schedule/

APRIL

OTC Beauty Magazine March 2020

97

SPECIAL

OFFER

BUY 3 CASES OF ANY PURE HONEY PRODUCTS GET ONE CASE OF PURE HONEY EDGE TAMER (RR42805)

FREE 98

OTC Beauty Magazine March 2020

OFFER ENDS MARCH 31, 2020

CREME OF NATURE

JINNY BEAUTY COUPONS • JINNY BEAUTY COUPONS • JINNY BEAUTY COUPONS • JINNY BEAUTY COUPONS • JINNY BEAUTY COUPONS • JINNY BEAUTY COUPONS • JINNY BEAUTY COUPONS

PURCHASE $400 OF CREME OF NATURE ARGAN HAIR CARE ITEMS, get a

$40 Rebate!

EXPIRATION DATE: MARCH 31, 2020

Coupon must be presented to Jinny Beauty Supply by the last day of the promotional month to qualify for rebates.

GROSECRETS

JINNY BEAUTY COUPONS • JINNY BEAUTY COUPONS • JINNY BEAUTY COUPONS • JINNY BEAUTY COUPONS • JINNY BEAUTY COUPONS • JINNY BEAUTY COUPONS • JINNY BEAUTY COUPONS

PURCHASE $200 OF GROSECRETS PRODUCTS (MIX & MATCH), get a

$25 Rebate!

EXPIRATION DATE: MARCH 31, 2020

Coupon must be presented to Jinny Beauty Supply by the last day of the promotional month to qualify for rebates.

LUSTER’S PINK

JINNY BEAUTY COUPONS • JINNY BEAUTY COUPONS • JINNY BEAUTY COUPONS • JINNY BEAUTY COUPONS • JINNY BEAUTY COUPONS • JINNY BEAUTY COUPONS • JINNY BEAUTY COUPONS

PURCHASE $250 OF ASSORTED LUSTER’S PINK CLASSIC BRAND PRODUCTS, get a

$25 Rebate!

EXPIRATION DATE: MARCH 31, 2020

Coupon must be presented to Jinny Beauty Supply by the last day of the promotional month to qualify for rebates.

SOFTSHEEN CARSON

JINNY BEAUTY COUPONS • JINNY BEAUTY COUPONS • JINNY BEAUTY COUPONS • JINNY BEAUTY COUPONS • JINNY BEAUTY COUPONS • JINNY BEAUTY COUPONS • JINNY BEAUTY COUPONS

PURCHASE $100 OF OPTIMUM AND OPTIMUM AMLA LEGEND PRODUCTS (MIX & MATCH), get a

$10 Rebate!

EXPIRATION DATE: MARCH 31, 2020

Coupon must be presented to Jinny Beauty Supply by the last day of the promotional month to qualify for rebates.

SUNNY ISLE

JINNY BEAUTY COUPONS • JINNY BEAUTY COUPONS • JINNY BEAUTY COUPONS • JINNY BEAUTY COUPONS • JINNY BEAUTY COUPONS • JINNY BEAUTY COUPONS • JINNY BEAUTY COUPONS

PURCHASE $250 OF ASSORTED SUNNY ISLE PRODUCTS, get a

$25 Rebate!

EXPIRATION DATE: MARCH 31,992020 OTC Beauty Magazine March 2020

Coupon must be presented to Jinny Beauty Supply by the last day of the promotional month to qualify for rebates.

Store name

Phone

Address

Jinny Invoice Number

ATLANTA

Date

DETROIT

MEMPHIS

Signature

1-800-936-8733

1-844-421-9736

1-844-525-4669

1-800-535-6110

1-713-343-5636

1-866-616-3200

I. 2.

3.

4.

5.

1-844-358-8967

*Original only, NO COPIES will be accepted. **Copy of invoice MUST ACCOMPANY refund for credit.

CHICAGO DALLAS

1-800-925-4669

HOUSTON

LOS ANGELES 1-877-644-0167

MIAMI

NEW JERSEY

Store name

Purchase the required amount of the vendor’s products. Coupon good for ONE TIME PURCHASE ONLY. Fill out the coupon, supplying all necessary information.

Return the refund coupon* along with a copy of your original Jinny invoice** per Manufacturer’s request.

You’ll receive a credit from your Jinny Beauty Supply Accounting Department to be used on your next Jinny invoice.

NO RETURNS will be accepted on coupon purchases.

Phone

Address

Jinny Invoice Number

ATLANTA

Date

DETROIT

MEMPHIS

Signature

1-800-936-8733

1-844-421-9736

1-844-525-4669

1-800-535-6110

1-713-343-5636

1-866-616-3200

I. 2.

3.

4.

5.

1-844-358-8967

*Original only, NO COPIES will be accepted. **Copy of invoice MUST ACCOMPANY refund for credit.

CHICAGO DALLAS

1-800-925-4669

HOUSTON

LOS ANGELES 1-877-644-0167

MIAMI

NEW JERSEY

Store name

Purchase the required amount of the vendor’s products. Coupon good for ONE TIME PURCHASE ONLY. Fill out the coupon, supplying all necessary information.

Return the refund coupon* along with a copy of your original Jinny invoice** per Manufacturer’s request.

You’ll receive a credit from your Jinny Beauty Supply Accounting Department to be used on your next Jinny invoice.

NO RETURNS will be accepted on coupon purchases.

Phone

Address

Jinny Invoice Number

ATLANTA

Date

DETROIT

MEMPHIS

Signature

1-800-936-8733

1-844-421-9736

1-844-525-4669

1-800-535-6110

1-713-343-5636

1-866-616-3200

I. 2.

3.

4.

5.

1-844-358-8967

*Original only, NO COPIES will be accepted. **Copy of invoice MUST ACCOMPANY refund for credit.

CHICAGO DALLAS

1-800-925-4669

HOUSTON

LOS ANGELES 1-877-644-0167

MIAMI

NEW JERSEY

Store name

Purchase the required amount of the vendor’s products. Coupon good for ONE TIME PURCHASE ONLY. Fill out the coupon, supplying all necessary information.

Return the refund coupon* along with a copy of your original Jinny invoice** per Manufacturer’s request.

You’ll receive a credit from your Jinny Beauty Supply Accounting Department to be used on your next Jinny invoice.

NO RETURNS will be accepted on coupon purchases.

Phone

Address

Jinny Invoice Number

ATLANTA

Date

DETROIT

MEMPHIS

Signature

1-800-936-8733

1-844-421-9736

1-844-525-4669

1-800-535-6110

1-713-343-5636

1-866-616-3200

I. 2.

3.

4.

5.

1-844-358-8967

*Original only, NO COPIES will be accepted. **Copy of invoice MUST ACCOMPANY refund for credit.

CHICAGO DALLAS

1-800-925-4669

HOUSTON

LOS ANGELES 1-877-644-0167

MIAMI

NEW JERSEY

Store name

Purchase the required amount of the vendor’s products. Coupon good for ONE TIME PURCHASE ONLY. Fill out the coupon, supplying all necessary information.

Return the refund coupon* along with a copy of your original Jinny invoice** per Manufacturer’s request.

You’ll receive a credit from your Jinny Beauty Supply Accounting Department to be used on your next Jinny invoice.

NO RETURNS will be accepted on coupon purchases.

Phone

Address

Jinny Invoice Number

ATLANTA

DETROIT

MEMPHIS

1-800-936-8733

1-844-421-9736

1-844-525-4669

1-800-535-6110

1-713-343-5636

1-866-616-3200

CHICAGO

100

Date

DALLAS

OTC Beauty 1-800-925-4669

HOUSTON

LOS ANGELES

MIAMI

NEW JERSEY

Magazine March 2020 1-877-644-0167 1-844-358-8967

Signature

I. 2.

3.

4.

5.

Purchase the required amount of the vendor’s products. Coupon good for ONE TIME PURCHASE ONLY. Fill out the coupon, supplying all necessary information.

Return the refund coupon* along with a copy of your original Jinny invoice** per Manufacturer’s request.

You’ll receive a credit from your Jinny Beauty Supply Accounting Department to be used on your next Jinny invoice.

NO RETURNS will be accepted on coupon purchases.

*Original only, NO COPIES will be accepted. **Copy of invoice MUST ACCOMPANY refund for credit.

Ad Index AFAM Concept ....................................................49, 87, Back Cover

L’Oreal .................................................................................................... 37

Ampro...................................................................................................... 79

Lottabody .............................................................................................6-7

Andis........................................................................................................ 81

M&M Products.......................................................Inside Front Cover

Combe .................................................................................................... 15

Murray’s Worldwide .................................................................... 35, 41

Coty ............................................................................................................9

Namaste................................................................................................. 39

Creme of Nature.................................................................... Cover, 55

PDC Brands .......................................................................................... 17

Curls......................................................................................................... 43

Proctor and Gamble .......................................................................... 53

Deva Curl ..................................................................................................5

Queen Helene ............................................................................... 36, 42

Fantasia ................................................................................................. 21

Softsheen-Carson.............................................................................. 85

FHI Heat.................................................................................................. 25

Straight Arrow...................................................................................... 57

Helen of Troy......................................................................................... 29

Sunny Isle .............................................................................................. 64

Innovative Beauty........................................................................ 62-63

Taliah Waajid ......................................................................................... 96

Inspired Beauty Brands..................................................................... 45

The Mane Choice Hair Solution...................... Inside Back Cover

JBS Hair..................................................................28, 44,48,76,89,91

Urban Hydration....................................................................22-23, 61

J. Strickland.......................................................................................... 75

Xtreme Beauty International.............................................10-11, 83

KAB Brands..............................................................................................3

Zoto’s Professional ............................................................................ 51

www.afamconcept.com

www.amprogel.com

www.andis.com

www.justformen.com

www.coty.com

www.cremeofnature.com

www.curls.biz

www.devacurl.com

www.fantasiahaircare.com

www.fhiheat.com

www.helenoftroy..com

www.godefroybeauty.com

www.inspiredbeauty.com

www.jbshair.com

www.jstrickland.net

www.aphogee.com

www.loreal.com

www.lottabody.com

www.mmproducts.com

www.murrayspomade.com

www.orshaircare.com

www.cantubeauty.com

https://www.headandshoulders.com/en-us/the-royal-oils-collection

www.queenhelene.com

www.softsheencarson.com

www.manentail.com

www.jamaicanblackcastoroil.com

www.naturalhair.org

www.themanechoice.com

www.urbanhydration.com

www.okaynaturals.com

www.zotosprofessional.com

OTC Beauty Magazine March 2020

101

SPECIAL

OFFER

BUY 2 CASES OF EACH BN4000P28 & BN5000P28 GET A FREE CASE OF YOUR CHOICE.

FREE

102

OTC Beauty Magazine March 2020

OFFER ENDS MARCH 31, 2020

SPECIAL

OFFER

BUY 6PCS OF EACH NEW CAROL’S DAUGHTER GODDESS STRENGTH

GET 6 PIECES OF NEW CAROL’S DAUGHTER WASH DAY DELIGHT (CD06966)

FREE OFFER ENDS MARCH 31, 2020

OTC Beauty Magazine March 2020

103

Product Spotlight

The Mane Choice Hair Solution Prickly Pear Collection The Prickly Pear Paradise *Collection is infused with superfoods that condition and indulge your hair with conditioning fatty acids

that have a hydrating effect on your hair. Experience superior moisture retention, nourishment, and protection. Add this leave-in conditioning cream to your regimen to effectively strengthen your hair, and leave it soft, moisturized, and highly conditioned--drastically reducing breakage.

• No Poo Cleansing Foam

Add this no-poo conditioning cleanse foam to your regimen to gently break down product buildup, condition, and leave hair with a vibrant shine.

• Minty Scalp Purifying Spray

Add scalp purifying spray to your regimen to gently purify the scalp and leave it fresh, rejuvenated, and nourished between shampoos.

• Apply To Dry Overnight Mask

Add this overnight mask to your regimen to gently break down tangles, deeply condition, and leave hair detangled, moisturized, and incredibly soft.

• Leave-In Conditioning Cream

Experience superior moisture retention, nourishment, and protection. Add this leavein conditioning cream to your regimen to effectively strengthen your hair, and leave it soft, moisturized, and highly conditioned---drastically reducing breakage.

• Curl Creator Styling Custard

104

The Curl Creator Styling Custard was formulated to effectively define desired styles, while strengthening and conditioning the strands! Enjoy lasting, well-defined, shiny, lustrous hair.

OTC Beauty Magazine March 2020

OTC Beauty Magazine March 2020

105

106

OTC Beauty Magazine March 2020