For this reason we here at OTC Beauty Magazine declare this issue our “Men’s issue.” Within these covers lies information on the latest and greatest products made especially for men, advice on how to make this client base feel welcome in your OTC store, and a highlight on Wahl Clipper Corporation, a company who caters to the shaving needs of your most masculine customers. As always you will find helpful articles on business practices as well as tradeshow coverage and information on upcoming events (specifically Cosmoprof North America which will be here before we know it—see page 36).
Although it reaches outside of the male-dominated theme of this month’s publication, we did include a piece on “getting the most out of your makeup” on page 12. The beauty industry is so fantastically wide that we couldn’t leave the women out completely. So gentlemen, please excuse us for this one. Nevertheless, we encourage you to read on and let this issue help you find beauty in the
man cave.
