You see it on the faces of every baseball player left sitting in the dugout while the team is in the field—the desire to be put in the game. Anxiously chewing on sunflower seeds and pounding the palm of their gloves they yearn for their time to shine. While these players have to wait their turn, there are no men left on the bench of the beauty industry game. Now more than ever they are in the game and playing to win!
This month OTC Beauty Magazine is celebrating the men who choose to shop in your store. By highlighting a few goods in the marketplace that are tailored specifically to them, to offering tips on masculine skin care, we have you covered. Especially with Father’s Day coming up, we want to make sure you are set for the increased sales and customer traffic that is sure to pile in.
