The Men’s Issue OTC May 2015 by OTC Beauty

May 2015| $6.00 The Men’s Issue

Tear Down The Posters,

OTC Store Owner Article by Mr. Eddie Jhin

Clipper Blade Maintenance Men’s Skin Care Industry Expert Advice Scan to visit OTC website

CONTENTS May 2015 in this issue

Editorial Letter ��10 게임에 참여하세요

Feature Article

Skin Care for the Modern Black Man

by Loc Tran

In the Game

Expert Advice ��12 Men’s Skin Care �� 72 Marketplace �� 18 Hardware for Handsome

How Should You Sell It? ��26 10 Foods to Help Protect Your Body’s Largest Organ—Skin

A booming industry, men’s skin care is finally making its way to the top of the agenda. Whether it’s something men are doing to help remain competitive or to help ward off the signs of growing old, men of all ages and all walks of life are starting to care about using the right types of products for their skin type.

어떻게 판매할 것인가?

Manufacturer Profile Urban Call Briefs ��45 NouriTress Hair Products �� 76 이 달의 판매 초점은… 신체의 가장 큰 기관 – 피부를 보호하는데 도움이 되는 10가지 식품이다!

Role Model Beyond Beauty: Part 9

Notes From the Natural Nation ��71 Grooming: A Man’s Appearance Booster

Clipper Tips ��82 Bump Treatment & Prevention

Therapy Trends ��84 Booming with Nostalgia

Tonsorial Times .................... 86

One recipe for sure success in the beauty industry is the right mixture of passion and differentiation of a company, which is exactly what NouriTress Hair Products has found. “NouriTress is different from other companies because our products are formulated by actual licensed beauty industry professionals who understand hair from inside and out,” explained CEO DeShawn Bullard. That knowledge and the desire to help women achieve healthy hair have combined to create one fabulous business which expanded to include the NouriTress Salon & Hair Clinic.

미용업계에서 반드시 성공하기 위한 방법의 한 가지는 회사의 차별화와 열정을 적절하게 혼합하는 것인데, NouriTress Hair Products은 정확하게 이 방법을 찾아냈다. “저희 제품은 모발의 속과 겉을 잘 이해하고 있는 자격증을 보유한 미용업계 전문가에 의해 공법화된다는 점에서 업계 다른 회사들과는 차별성을 갖습니다.” 라고 CEO 인 DeShawn Bullard는 설명한다. NouriTress Salon & Hair Clinic는 진보된 멋진 비즈니스를 창조하기 위해서 건강한 모발을 원하는 여성들을 도우려는 욕구와 지식을 결합했다.

Manscaping Etiquette

업계소식................................ 90

Industry News ��96 Coupons �� 101 Show Calendar �� 108 Ad Index �� 108 Reader Feedback �� 110 Product Spotlight �� 112 ApHogee Two-Step Protein Treatment

OTC Beauty Magazine May 2015

On The Cover

Talk about a perfect pair…the Andis ProFoil™ Lithium Shaver and T-Outliner are must-have tools for creating super-smooth fades and clean cuts. Let Andis help you give your male customers the close cuts they want with less irritation and bumps. Flip to page 57 and visit www.andis.com to learn more.

CONTENTS May 2015 Finished Product

Business Tips

by John Collins The most important part of a hair clipper is the clipper blades. If these are not functioning properly because they are out of adjustment or dull then the hair clipper will be more or less useless. Clipper blades are easy to care for if it is done on a regular and consistent basis.

by Eddie Jhin For many years, OTC stores have caged themselves, limiting their prosperity and growth. As time changes the demographics and businesses around you change, and so we need to change with time and our surrounding as well! One change that needs to be made is taking down the posters in the store windows.

Clipper Blades ��34 Tear Down the Posters, OTC Store Owner �� 52

포스터를 뜯어내시죠, 사장님

Knowledge To Know

지난 몇해동안 OTC 소매점들은 스스로를 작은 새장안에 가두고 이 위대한 나라에서 성장과 번영을 할 수 있는 권리를 제한하고 있다는 사실에 대해 언급하고자 합니다. 시간이 흐름에 따라, 여러분 주위의 사업환경들도 변화에 맞게 바꾸어 나가야 합니다. 그 변화중 하나는 바로 스토어 윈도우를 가리고 있는 포스터를 뜯어내는 일입니다.

Cosmoprof North America Debuts “Tones of Beauty” Planning: The Root Cause of Many Program to Cater to Growing Multicultural Market �� 38 Small Retail Inventory Problems �� 56 Article Courtesy of Cosmoprof North America In an ongoing commitment to forward-thinking industry trends, Cosmoprof North America (CPNA) has announced it will debut its first-ever multicultural program, Tones of Beauty, at its upcoming annual event, scheduled to take place July 12-14 at the Mandalay Bay Convention Center in Las Vegas. The program serves to showcase a select group of coveted and innovative multicultural brands across five distinct categories: skin, hair, cosmetics, fragrance and lifestyle.

Cosmoprof North America 가 성장하는 다문화 시장에 부응하여 “Tones of Beauty” 프로그램을 선보인다. 진보적인 산업 동향을 위한 지속적인 노력으로, Cosmoprof North America (CPNA)는 최초의 다문화 프로그램인 Tones of Beauty를 July 12-14, 2015에 Las Vegas의 Mandalay Bay Convention Center 에서 열릴 연례행사에서 선보일 것이라고 발표했다. 프로그램은 다섯 가지로 나눠진 카테고리:스킨, 헤어, 화장품, 향수 그리고 라이프 스타일 부분에서 혁신적인 다문화 브랜드 그룹을 선택해 소개하는 역할을 하게 된다.

Why do we Have Hair? �� 42 by Dr. Edward Tony Lloneau Have you ever wondered why we have hair? This question surely crossed our minds as children. A multitude of questions arises: Why does the hair on our eyebrows never grow as long as the hair on our head? Why is there no race on this planet in which the women have more hair than the men? Find out here!

by Ted Hurlbut When markdown percentages climb, profit margins erode and cash flow becomes a problem, it can very well be from mistakes made during earlier months of preseason planning. Heavy inventory levels can also result, creating another problem. Read on to learn how to effectively plan for your business.

소규모 소매업 재고 문제의 근본 원인 가격 인하율이 높아지면, 수익이 줄고, 현금 유통에 문제가 생긴다. 이것은 월초 계획의 착오로 생기는 흔한 실수이며, 넘쳐나는 재고는 다른 문제를 만들어낸다. 비즈니스를 어떻게 효과적으로 운영해야 할지를 알아보자.

How to Slow Down Your Life and Enjoy the Ride—Right Now �� 60 by Steve Gilliland Undoubtedly we’ve all had the experience where lists of concerns bombard our free-time thoughts. This often has us psychically living 30 minutes into the future—no matter how great the present circumstances might be. We do not have to be doomed to this distracting noise of thoughts. Learn what you can do to help yourself escape this.

인생의 속도를 줄이고 즐기는 방법 걱정들로 인해 우리의 휴식시간이 방해되는 것을 모두 경험해 봤을 것이다. 현재 상황이 얼마나 멋진 것이든 상관없이, 우리는 모두 종종 정신적으로 30분 먼저 미래에 살고 있는 경험들이 있다. 그러한 걱정들로 우리의 생활이 방해 받을 필요는 없다. 이러한 것을 피하는 방법들을 배워보도록 하자.

Beauty Ambassadors

Styling Tools Beauty Ambassador Article �� 66

왜 우리는 모발을 갖고 있을까?

Gold ‘N Hot™ Transforms Natural Hair without the Commitment and Damage of Chemicals.

우리는 왜 모발을 갖고 있는지 궁금했던 적이 있는가? 어렸을 때는 이런 생각을 분명히 했을 것이다. 다양한 질문들이 생긴 다. 왜 눈썹털은 머리털만큼 길게 자라지 않을까? 왜 지구상의 어떤 인종에도 남성보다 많은 모발을 지닌 여성은 없을까? 여기 서 그 해답을 찾아보자.

Skin Care Ambassador Article �� 68

OTC Beauty Magazine May 2015

Palmer’s® Cocoa Butter Formula® Explains Why MEN Need Their Own Skin Care

CEO:

Ann Jhin

Editor:

Haley McNeal editor@otcbeautymagazine.com subscriptions@otcbeautymagazine.com

Korean News Editor:

Tony Bae tbae@otcbeautymagazine.com koreannews@otcbeautymagazine.com

Earl Cole

Art Director:

support@otcbeautymagazine.com

Advertising & Sales Coordinator:

advertising@otcbeautymagazine.com

Contributing Writers:

Amanda Cano John Collins Cosmoprof North America ReGia Davis Steve Gilliland Ted Hurlbut Eddie Jhin Dr. Edward Tony Lloneau Dr. Sanjiv Saini Renae Tate Loc Tran

Columnists:

Kenny Duncan Lafayette Jones Elayne McClaine Dwayne Thompson

To subscribe, call us at 678-805-3291 or visit www.otcbeautymagazine.com. Subscriptions are no charge for businesses (including retailers, manufacturers, and distributors) in the U.S. of the beauty and barber supply industry. For all other subscribers, yearly subscriptions (12 issues) are $48.00. Please send a check payable to OTC Beauty Magazine to: OTC Beauty Magazine; attn: subscriptions; 3587 Oakcliff Rd.; Doraville, GA 30340. Cover price is $6.00. OTC Beauty Magazine is a trade magazine for the multicultural beauty supply industry offering retail store owners, manufacturers, distributors, and industry professionals a unique perspective on new and evolving products, useful business tips, effective selling tools to boost revenue and customer traffic, and valuable product knowledge by combining insight and intelligence with depth and style. This is the only bilingual publication in the industry offering both Korean and English translations. OTC Beauty Magazine is published monthly by Jinny Corp. Postage paid at Auburn, AL and at additional mailing offices. Reproduction in whole or in part of any text, photographs or illustrations without written permission from a staff member is strictly prohibited.

Post Master:

Please send address changes to:

OTC Beauty Magazine Attn: Subscriptions 3587 Oakcliff Rd., Doraville, GA 30340 T: 678-805-3291 F: 678-805-3292 88

OTC Beauty Magazine May 2015

Editorial Letter

In the Game 게임에 참여하세요 You see it on the face of every baseball player left sitting in the dugout while the team is in the field—the desire to be put in the game. Anxiously chewing on sunflower seeds and pounding the palm of their gloves they yearn for their time to shine. While these players have to wait their turn, there are no men left on the bench of the beauty industry game. Now more than ever they are in the game and playing to win! This month OTC Beauty Magazine is celebrating the men who choose to shop in your store. By highlighting a few goods in the marketplace that are tailored specifically to them, to offering tips on masculine skin care, we have you covered. Especially with Father’s Day coming up, we want to make sure you are set for the increased sales and customer traffic that is sure to pile in. We know it is easy for the beauty industry to be considered a “woman’s world,” but we beg to differ. Men are making big plays in this game, and ensuring they aren’t overlooked. From hair and beard maintenance to hygiene and skin care, men strive to look good as much as women do. Don’t strike out in men’s beauty care—load up your bases!

팀이 경기 중일 때 덕아웃에 앉아 있는 모든 야구 선수들의 얼굴에서 당신은 – 경기에 투입되고 싶어하는 그들의 욕망을- 볼 수가 있습니다. 해바라기 씨를 근심스럽게 씹으며 글러브 낀 손바닥을 두드리면서 그들은 자신의 시간이 빛나기를 갈망합니다. 이 선수들은 자신의 차례를 기다려야만 하는 반면, 뷰티 산업이라는 경기에서는 어느 누구도 벤치에 앉아서 기다리고 있지는 않습니다. 지금 그들은 그 어느 때보다도 승리를 위해 경기에 열중하고 있습니다! 이번 달 OTC 뷰티 매거진은 여러분의 매장에서 쇼핑을 선택하는 남성들을 반기고 있습니다. 시중에 나와 있는 제품들 가운데 특별히 남성들을 위해 만든 몇가지 제품들을 강조함으로써, 남성들의 피부 관리를 위한 조언들을 독자들에게 제공하고 있습니다. 특히 다가오는 아버지 날을 맞아, 여러분 매장의 매출과 고객의 왕래가 한층 더 증가할 수 있도록 준비가 되어있는지 확인하길 바랍니다. 뷰티 산업이 “여성들의 세계”로 쉽게 알고 있지만, 우리의 생각은 좀 다릅니다. 남성들은 이 경기에서 큰 역할을 하고 있으며, 그들은 확실히 간과되지 않습니다. 헤어와 수염 관리부터 위생 및 피부 관리까지, 남성들은 여성들만큼이나 더 멋진 모습을 원하고 있습니다. 남성들의 뷰티 케어를 결코 삼진 아웃시키지 말고 – 베이스를 돌아 홈으로 들어오시길 바랍니다.

Editor, hmcneal@otcbeautymagazine.com 10

OTC Beauty Magazine May 2015

July 2012OTC Beauty Magazine

Expert Advice by Renae Tate

Skin Care for the Modern Black Man

Men’s skincare is often overlooked and seen as an after thought, but we know that men’s skin needs attention too. Check out this simple, but effective, regimen that targets the issues associated with Black men’s skin that can be easily recommended to customers in your store. Black men appreciate products that have more than one function to lessen the amount of time and money needed to spend on skin care. A simplified routine includes a cleanser, shave gel, after shave and moisturizer for dry skin types.

Cleanse Cleansing is the first step in any regimen, as it removes build up and lessens breakouts. Using a cleanser to wash both the face and head is a good way to accomplish two steps in one. When looking for Black skin care products, make sure to use something that refreshes the skin and fights razor bumps. Clear Essence Medicated Cleansing Bar is a powerful soap bar with sulfur as its main active ingredient. The exfoliants within this product help to remove dirt, oil and dead skin, lessening the build up of skin causing razor bumps and irritation when shaving. Using warm water, lather the Cleansing Bar in between the hands; use circular motions to apply the soap and rinse with cool water. Conveniently, this can be done in the shower to save time! Grooming Shaving is big part of many men’s skin care regimen already, but we want to make

sure Black men achieve the best shave possible. The grooming portion of the regimen should consist of two simple steps: shaving and aftershave. First, make sure that shaving is the last step before leaving the shower, as the warm water makes the hair soft and easier to cut through. Use a shaving gel that allows a clean shave on the first pass. By avoiding repeated strokes, one can also avoid the discomfort of nicks and irritated skin. Aftershave is the icing on the cake in Black men’s skin care. Once you get a clean and smooth shave, it’s important to treat the skin to prevent irritation and ingrown hairs. The razor blade can actually remove parts of skin from the top layer, and cause splotchy skin. For those with dry skin, replenish skin after shaving by applying a moisturizer. Clear Essence Swiss Complex Collagen Crème is a hydrating body and face cream that plumps up thirsty skin cells with its fresh aroma. This concentrated formula is specially crafted for sensitive skin types and leaves the skin soft to the touch. Bonus Need a moisturizer, complexion lotion and sunscreen product in one? Clear Essence Skin Beautifying Milk with SPF 15 is the perfect solution for those wanting to lighten dark patches—such as elbows, knees and discolorations— while hydrating and protecting the skin!

Renae Tate is Graphic Design Lead and Sales and Marketing Representative for Clear Essence Cosmetics USA, Inc. While keeping up with beauty trends has become a deep interest for her, she also enjoys snowboarding, fashion, the beach and traveling in her free time. 12

OTC 2015 2008 OTC Beauty Beauty Magazine Magazine May December

May2008 2015 OTC OTC Beauty Beauty Magazine Magazine December

OTC OTCBeauty BeautyMagazine Magazine December May 20152008

December 2008 OTC Beauty Magazine

OTC Beauty Magazine December 2008

December 2008 OTC Beauty Magazine

M A R K E T PLACE

Handsome Hardware for

Tools—these are things men know. We’re not just talking about wrenches, hammers and saws though. We’re talking about beauty tools. Here are some of the industry’s hottest products to make your male customers as handsome as ever.

OTC Beauty Magazine

Waxless Pomade

Shine ‘n Jam® PomWave is an innovative pomade for men that is free of wax, grease, parabens and dyes. What more could your most dapper of customers want? This waxless pomade enhances and controls natural waves while adding a smooth, sophisticated firm-hold finish for all hair types. www.amprogel.com

Get Lucky

For many men shaving their facial hair is a daily undertaking, and a quality aftershave is vital. Lucky Tiger® Bay Rum has been a fine grooming tradition since 1935 and is still going strong. Splash on all over to tighten pores, stimulate the skin and give a smooth, comfortable feeling. www.getluckytiger.com

New Shade!

Your male hair color customers may be looking for a slightly new shade for summer—why not suggest SoftSheenCarson’s new Dark Brown shade of the Dark & Natural 5 Minute Shampoo-in Haircolor? This permanent color provides natural-looking gray coverage, conditions in softness without ammonia, and works in just 5 minutes. Color lasts up to six weeks. www.softsheen-carson.com

May 2015 OTC Beauty Magazine

M A R K E T PLACE

Fresh and Clean

The scent of a man—there’s no denying its attraction, so why would men not start out their day with a foundation of manly scent? Suave Men’s Sport Recharge Energizing Body Wash offers a sporty aroma that leaves users feeling energized and smelling fresh. It boasts a rich lather and rinses clean. www.suave.com

Finish Strong

Offer customers the Oster Limited Edition T-Finisher for detailing and trimming around ears, beards, mustaches, sideburns and necklines. The whisper quiet™ pivot motor and break-resistant housing is enhanced with a patriotic American flag design, just in time for the Fourth of July. Packaged with a T-Blade, blade oil and a cleaning brush. Learn more about Operation Homefront (which Jarden Consumer Solutions and Oster Professional donate to) at www.OperationHomefront.net. www.osterstyle.com

The Buzz Around Town

Whether your male customers flaunt braids, dreads of pompadours, Dax Black Bees-Wax is the perfect pomade for them. Providing a light to medium hold, it moisturizes the scalp while hydrating hair and helping prevent against breakage. www.imperialdax.com 20

OTC Beauty Magazine May 2015

Fill-In Instantly

Thinning hair has got to go, and the Cover Your Gray Fill-In Powder for Men with Procapil™ is the natural looking solution. This rain and sweat proof concealer will not run, streak or rub off, but will wash out when shampooed normally. Procapil™ is a patented complex of natural botanicals that works to help promote growth and prevent hair loss. www.fillinpowder.com

Beard Conditioning Combo

Little is as manly as a full, nicely groomed beard, but it is imperative for facial hair flaunters to take care of their face and beard daily. The Clubman 2-in-1 Beard Conditioner moisturizes facial skin and conditions beards simultaneously, enabling users to upkeep their style in less time every morning. www.clubman.com

Hold Tight

Who says styling gel is only for women? TENPRO proudly offers customers the Olive Oil Styling Gel, a moisturizing shaping product that meets the needs of everyone who wears their hair naturally and desires maximum hold without hardness. It’s also free of alcohol and parabens! www.tenprofessional.com

Trim Away

Wild hair growth doesn’t stand a chance against the Wahl Personal Trimmer. Flaunting a 5-position trimming guide, this is the go-to for all touch-ups. This tool is packaged along with three AA batteries, a mustache/beard comb, 5-position trimming guide, blade guard, oil and operating instructions…everything your customers need. www.wahlpro.com

May 2015 OTC Beauty Magazine

M A R K E T PLACE

Men Moisturize Too

Lotion is a necessary beauty tool to keep skin healthy and nourished. Palmer’s® Cocoa Butter Formula® with Vitamin E’s Men Body and Face Moisturizer combats rough, dry skin. This fastabsorbing product smoothes skin all over the body and face, and the fresh scent invigorates without overpowering. www.palmers.com

Stay Cool

Andis advises clipper customers to oil blades after every use for increased effectiveness. Keeping in the mindset of increasing the longevity of the life of clipper blades, offer your customers this product to keep them in tip-top shape: Cool Care Plus for Clipper Blades. This 5-in-one spray acts as a coolant, disinfectant, lubricant, cleaner and rust preventative. It’s a must-have for beauty and barber shops, pet salons, animal hospitals and more. www.andis.com

OTC Beauty Magazine May 2015

How should you sell it?

This month’s focus is... 10 Foods to Help Protect your Body’s Largest Organ - Skin! According to the American Academy of Dermatology, your skin is your body’s largest and fastest growing organ, making it crucial to care for it. What many people don’t realize is that the foods they consume on a daily basis have a direct correlation to their skin health. What’s more, our skin reflects our body’s health. The good news is that there are foods that will help your skin look your best, regardless the season or your age. “What you put into your body affects your body’s health,” explains Dr. Sanjiv Saini of MD Dermatology. “Eating too much sugar can cause diabetes and weight gain, eating too much greasy food can cause acne. However, there are some foods which can help improve your skin’s health.”

Maintaining a healthy diet is essential for your body and your skin health, including a healthy serving of nutrients and vitamins. Dr. Saini suggests 10 foods to maintain healthy skin, prevent signs of aging and decrease your risk of developing skin cancer:

2. Olive Oil. For an anti-aging solution, about 75

ur co a hy dr at es yo Ch oc ol at e. Co ng di ad m or e fir m an d , sk in , m ak in g it lts su re . Fo r m ax im um a he al thy gl ow 70 t as le at e th at’s ch oo se ch oc ol at tin g a co up le of Ea o. ca ca t pe rc en ’s pr ov e yo ur sk in im n sq ua re s a da y ca ap pe ar an ce .

6. Blackberries,

blueberries, strawberries and plums. The high levels of antioxidant content make blackberries, blueberries, strawberries and plums a great asset for your skin. The antioxidants protect your skin cells from free radicals in the environment, such as sun exposure.

10. Oysters. Oysters contain

dietary zinc, which plays an important role in the growth and function of skin cells. Some recent studies have shown that people that suffer from acne have low zinc levels.

percent of the fat in olive oil is monounsaturated fatty acids, which studies believe play a role boosting your skin’s health and making your skin look younger. The antioxidant polyphenols in olive oil can also eliminate damaging free radicals in the environment.

Oatmeal. Studies have shown that oatmeal takes longer for your body to process, which can help keep your blood sugar level and known for healing your skin. Steel-cut oatmeal is less processed than other varieties of oatmeal, so it retains more vitamins.

e t st u d ie s h av

3 . Tomthatato esto.mRatecoenes play a role in

t sh ow n e an ti ox id an n bu rn s. T h su g in n ti er n h ve p re ic h ar e h ig ev el s of w h ve s ly co p en e (l at o es ) im p ro m to ce ss ed l. ve le co ok ed , p ro F n at u ra l SP yo u r sk in’s

Ka le . Ka le co nt ai ns lu te in an d ze ax an th in , nu tr ie nt s th at el im in at e fr ee ra di ca ls in th e envi ro nm en t, su ch as U V lig ht th at ca n da m ag e yo ur sk in . Ka le al so co nt ai ns vi ta m in s A an d C, wh ic h ar e kn ow n to fir m yo ur sk in .

Rosemary. Studies have shown that consuming rosemary can reduce your risk of developing a melanoma. The herb is full of antioxidants to eliminate free radicals before they can damage your skin.

“Your skin is susceptible to damage on a daily basis with all the pollution in the air and the UV rays that leave permanent marks on your skin,” adds Dr. Saini. “You don’t have to go through painful surgeries and recovery processes for great looking skin. There are lots of foods in our daily lives that contain the ingredients we need for healthy, happy skin.”

If you have input you’d like to share regarding this question, send an email to hmcneal@otcbeautymagazine.com. Your response could be featured in the June issue! 26

OTC Beauty Magazine May 2015

Wa l n u t s . Wa f u l l of ln u t s a copp e re r, a m i i mpro neral t ves co h at l lagen in you pro du r skin. c t i on E w a ln u t s a d a at i n g a f e w y can i mpro your s ve k i n’s t e x tu re .

y has

9 . eSnoliy.nSkoed to

be r s k in in g y o u e im p r o v c in g f in by re du s t in g nd boo li n e s a The y it s t ic . s k in e la e in s o y on is o f la v agen o p c o ll t s s lp he d ow n g r e a k in b m o r ur f uces yo and re d om s k in f r g. s a g g in

Dr. Sanjiv Saini, Board-CertifiedDermatologist MD Dermatology www.mddermatology.com

With locations in Edgewater, Glen Burnie and Lexington Park, Md., MD Dermatology is a fullservice medically directed spa. The medical spa is owned by Dr. Sanjiv Saini, a board-certified dermatologist who has also taught at Howard University and is the coordinating dermatologist for the Washington Nationals baseball team. MD Dermatology offers a full array of services, including precision neck contouring, chemical peels, microdermabrasion, and more.

어떻게 판매할 것인가? 이 달의 판매 초점은 ... 신체의 가장 큰 기관 - 피부를 보호하는데 도움이 되는 10가지 식품이다! 미국 피부학회에 따르면, 피부는 신체의 가장 크고 빠르게 성장하는 기관으로, 그것을 돌보는 것은 중요하다고 한다. 많은 사람들은 그들이 일상적으로 섭취하는 음식들이 피부 건강과 직접적인 상관 관계를 갖는다는 것을 인식하지 못한다. 무엇보다, 우리의 피부는 신체의 건강을 반영한다. 좋은 소식이라면 나이나 계절에 상관없이 피부가 당신의 모습을 더욱 멋지게 보이도록 도와줄 수 있는 여러가지 식품들이 있다는 것이다. “체내로 섭취하는 것들은 신체 건강에 영향을 미칩니다.” MD 피부과의 Dr. Sanjiv Saini는 설명한다. “ 지나친 당분 섭취는 당뇨와 체중 증가를 초래할 수 있으며, 기름진 음식을 과도하게 섭취하는 것은 여드름의 원인이 됩니다. 피부의 건강을 증진시키는데 도움이 되는 여러가지 식품들이 있습니다.”

건강한 식단을 유지하는 것은 영양소와 비타민이 건강 유지에 도움을 주는 것을 포함해 피부와 신체 건강에 필수적입니다. Dr. Saini는 노화 방지 및 피부암의 발생 위험을 감소시켜 피부 건강을 유지시킬 수 있는 10가지 식품을 제안하고 있다: 1.

블랙 베리, 블루 베리, 딸기, 자두. 높은 수치의 항산화제가 함유된 블랙베리와 블루베리, 딸기, 자두는 피부에 아주 좋은 식품이다. 항산화제는 자외선 노출이나 다른 환경 요인들로부터 배출되는 활성 산소로부터 피부 세포를 보호한다.

10. 굴. 굴에는 식이 아연이

함유되어 있는데, 이것은 피부 세포의 성장과 기능에 아주 중요한 역할을 한다. 최근 몇몇 연구 결과에 따르면 여드름으로 고생하는 사람들은 일반적으로 아연의 수치가 낮은 것으로 나타났다.”

케일. 케일은 루 테인과 제아잔틴을 함 유하고 있는데 , 이런 성분은 피부를 손상시킬 수 있 는 자외선을 포함 해 환경으로부 터의 활성 산소를 제 거한다. 케일은 또한 피부를 탄력있 게 하는 것으로 알려진 비타민 C와A를 함유하고 있다 .

이 문제에 관해 여러분의 의견을 공유하고 싶은 분들은, hmcneal@otcbeautymagazine.com로 이메일 보내주세요. 여러분의 의견은 6월호에 게재됩니다! OTC Beauty Magazine May 2015

호두 콜라겐 . 호두에는 피부 생성을 미네랄 향상시 의 과구 몇 알씩 리가 풍부하 키는 질감을 호두를 먹으 다. 하루 면 향상시 킬 수가 피부 있다.

토마토가 연구에서는 할을 토마토. 최근 방지하는 역 인한 화상을 리코펜 인 제 화 자외선으로 산 나타난다. 항 은 하는 것으로 에서 더욱 높 공된 토마토 가 및 자연 SPF (조리 의 부 피 다)이 수치를 보인 시킨다. 수치를 향상

오트밀. 오트밀은 체내에서 대사되는 과정이 길기 때문에, 혈당 수치를 유지하고 피부를 치유하는데 도움이 된다는 연구들이 있다. 스틸 컷 오트밀은 다른 종류의 오트밀보다 대사 과정이 짧지만, 더 많은 비타민을 보유하고 있다

8. 로즈마리. 연구 결과

피부의

로즈마리 섭취는 피부 흑색종의 위험을 줄여주는 것으로 나타났다. 허브는 다량의 항산화제를 함유하고 있어서 피부가 손상되기 전에 활상 산소를 제거한다.

“일상 생활에서 피부는 공기 오염과 자외선으로 손상되기 쉬우며, 한 번 손상이 되면 영구적으로 피부에 자국이 남을 수도 있습니다.” Dr.Saini가 덧붙이기를, “멋진 피부를 위해서 고통스러운 수술과 회복 과정을 거칠 필요는 없습니다. 건강하고 밝은 피부에 필요한 영양소들이 함유된 다양한 식품들이 많이 있습니다.”

올리브 오일. 안티 에이징 솔루션의 경우, 올리브 오일에 포함된 지방의 약 75 % 가 불포화 지방산인데, 이것은 피부의 건강을 강화하고 피부를 더욱 젊게 보이도록하는 역할을 한다는 연구 결과들이 있다. 올리브 오일의 항산화 폴리페놀은 유해한 활성 산소를 제거할 수 있다.

을 는 피부에 수분 초콜릿. 코코아 강한 안색을 건 과 력 탄 에 공급하며, 피부 과를 위해, 된다. 최상의 결 주는데 도움이 함유된 가 오 상의 카카 최소한 70% 이 초콜렛 은 작 에 루 하 . 하라 초콜렛을 선택 안색을 와 태 상 하면 피부 몇 조각을 섭취 다. 향상시킬 수 있

9 .주콩름. 을콩은개선하고 잔

탄력을 피부의 도움이 데 는 강화하 로 알려져 으 되는 것 에 함유된 있다. 콩 은 콜라겐 라본 이소플 지하고 피부 방 를 데 파괴 줄이는 처짐을 된다. 이 도움

Dr. Sanjiv Saini, Board-CertifiedDermatologist MD Dermatology www.mddermatology.com

Edgewater, Glen Burnie, Lexington Park에 위치한 MD 피부과는 풀서비스를 제공하는 메디칼 스파이며, 피부과 전문의 Dr. Sanjiv Saini가 운영하고 있다. Dr. Sanjiv Saini 는Howard University를 졸업하고Washington Nationals baseball team의 담당 피부과 의사이기도 한다.MD 피부과는 정밀 목 윤곽술, 화학 필링, 미세 박피술 등 전체적인 서비스를 제공한다.

July 2013 OTC Beauty Magazine

by John Collins

Clipper Blades

How to Perform M aintenance T he most important part of a hair clipper is the clipper blades. If these are not functioning properly because they are out of adjustment or dull then the hair clipper will be more or less useless. Keeping them in top working order requires occasional maintenance and may even necessitate that they be sharpened from time to time. Taking the extra time to make sure the blades are well cared for will prolong the life of the clippers and ensure that they always deliver the best results possible. Clipper blades are easy to care for if it is done on a regular and consistent basis. The first step to maintaining a set of clipper blades is to regularly clean them. A few stray hairs can easily cause the blades to clog up making them very ineffective. After each usage it is important to thoroughly clean the blades. Often times, all that is necessary is to gently tap the clipper against trash can to knock any debris loose and off of the blades. From time to time it may be necessary to remove the blade to ensure that there is nothing preventing it from working properly. On most clippers it is possible to remove the blade with a screwdriver.

Clipper blades may also need to be lubricated. It is important to follow the manufacturerâ&#x20AC;&#x2122;s guidelines when it comes to lubricating the blades. Any instructions provided regarding how much oil to use and how often to use it should be carefully followed in order to make sure that they are always in peak condition. Lubricating the blades not only prolongs their life by cutting down on the amount of friction they must endure, it can also increase the life of the motor which moves the blades since it will not have to work as hard to do its job. If the clipper blades need to be sharpened it is generally a good idea to send them out so that they can be sharpened professionally. The tiny teeth on a set of blades make it extremely difficult for the average person to sharpen them correctly. Eventually the blades may need to be replaced and purchasing a replacement set is easy and surprisingly affordable. A professional set of hair clippers can be a fairly substantial investment which is why keeping them maintained and in good working order is so important. Whether it is cleaning, lubricating, or sharpening, keeping the clipper blades in good condition will make the investment well worth it.

Article courtesy of articlesbase.com. You can find the article at: http://www.articlesbase.com/pets-articles/clipper-blades-how-to-perform-maintenance-4396179.html

John Collins of Clipper Center, your complete clipper blade sharpening, repair, sales, parts and service center for the tools of your trade, wrote this article. See the full line of clipper blades and sharpening services at www.clippercenter.com. Clipper Center is a 40 year old Factory trained and authorized Warranty Service Center that understands the need for service and sharpening, long after your initial purchase. 34

OTC Beauty Magazine May 2015

May 2015 OTC Beauty Magazine

K-t-K

Knowledge to Know Article Courtesy of Cosmoprof North America

Cosmoprof North America Debuts “Tones of Beauty” Program to Cater to Growing Multicultural Market The integrated program will be curated by global beauty media group love, Aunt Bonnie Cosmoprof North America 가 성장하는 다문화 시장에 부응하여 “Tones of Beauty” 프로그램을 선보인다. 통합 프로그램은 글로벌 뷰티 미디어 그룹인 Love, Aunt Bonnie가 관장할 것이다.

n an ongoing commitment to forward-thinking industry trends, Cosmoprof North America (CPNA) has announced it will debut its firstever multicultural program, Tones of Beauty, at its upcoming annual event, scheduled to take place July 12-14, 2015 at the Mandalay Bay Convention Center in Las Vegas. The program serves to showcase a select group of coveted and innovative multicultural brands across five distinct categories: skin, hair, cosmetics, fragrance and lifestyle. The 10 selected companies represented will also cover the retail gamut from small indie brands to evergrowing power brands. To ensure successful program implementation and brand selection, CPNA has partnered with renowned global beauty media group love, Aunt Bonnie, whose Founder and CEO, Corey Huggins, is personally curating the program. love, Aunt Bonnie is driving the polyethnic beauty conversation by offering integrated digital campaigns to both emerging and established brands aiming to make a mark among multicultural consumers. Huggins capitalized on his collective marketing and brand management background to launch love, Aunt Bonnie and has since charted strategic direction for Maybelline, Black Opal, and PhytoSpecific, to name a few. His reputation as the “Beauty Godmother” among brands seeking to connect with the Black and Brown beauty markets made his organization the first choice to lead CPNA’s Tones of Beauty debut. “I’m very excited to introduce a handful of game-changing multicultural beauty brands that have been long deserving of Cosmoprof North America’s expansive platform of leading industry players. Polyethnic consumers are eager to embrace beauty brands that recognize their individuality and offer a more customized solution to their range of needs. Combining the expertise of love, Aunt Bonnie with Cosmoprof North America is a match made in beauty heaven. We have been a vocal advocate 38

OTC Beauty Magazine May 2015

진

보적인 산업 동향을 위한 지속적인 노력으로, Cosmoprof North America (CPNA)는 최초의 다문화 프로그램인 Tones of Beauty를 July 12-14, 2015에 Las Vegas의 Mandalay Bay Convention Center 에 서 열릴 연례행사에서 선보일 것이라고 발표했다. 프로그램은 다섯 가지로 나눠진 카테고리:스킨, 헤어, 화장품, 향수 그리고 라이프 스타일 부분에서 혁신적인 다문화 브랜드 그룹을 선택해 소개하는 역할을 하게 된다. 선정된 10개 회사는 소규모 독립 브랜드부터 지속적으로 커지는 파워 브랜드까지 소매 전반을 커버하게 될 것이다. 성공적인 프로그램 구현과 브랜드 선택 을 위해서, CPNA는 유명한 글로벌 뷰티 미디어 그룹인 love, Aunt Bonnie 와 제휴하는데, 설립자이자 CEO인 Corey Huggins가 개인적으로 프로그램 을 기획하고 있다. love, Aunt Bonnie는 다문화 소비자들에게 주목받는데 목표를 두 고 있는 신흥 브랜드와 기존 브랜드 모두를 위해 통합 디지털 캠페인을 제 공함으로써 다양한 문화의 뷰티에 관한 대화를 추구하고 있다. Huggins는 love, Aunt Bonnie를 설립하게 위해서 자신의 집단 마케팅 및 브랜드 관리 배경을 활용했으며, 몇 가지 예를 들자면 Maybelline, Black Opal, PhytoSpecific 을 위한 전략적 방향을 도표화했다. 흑인과 유색인종을 위한 뷰티 시장과의 연계를 찾는 브랜드들 사이에서 “ 뷰티업계의 대모”로 불리는 그 의 명성을 바탕으로 그의 조직은 CPNA의 Tones of Beauty 데뷔를 주도 하는 것을 첫 번째로 선택하게 된 것이다. “저는 업계의 판도를 뒤집은 몇몇 다문화 뷰티 브랜드들을 소개하 게 되어 매우 흥분되어 있습니다. 이 업체들은 업계 최고의 선수들을 이끄 는Cosmoprof North America의 광대한 플랫폼으로서 오랜 가치를 갖고 있 습니다. 다문화 소비자들은 그들의 개성을 인식하고 각자의 요구에 보다 걸 맞는 솔루션을 제시하는 뷰티 브랜드를 수용하길 갈망합니다. love, Aunt Bonnie와 Cosmoprof North America의 전문적인 결합은 뷰티 천국에서

K-t-K for growth in the multicultural beauty space since our inception and are thrilled to be instrumental in what I hope is a turn in the industry toward celebrating all tones of beauty,” says Huggins. Not only is CPNA setting the stage upon which alternative and mass retailers alike will become educated on the Tones of Beauty brands, but a group of multicultural digital influencers will also create live brand and consumer interactions throughout the course of the event. Additionally, love, Aunt Bonnie will utilize its Bonnie Box program to distribute to its members a one-time beauty sample box comprised of hero products from each of the 10 exhibiting brands. Tones of Beauty was spearheaded by Daniela Ciocan, Marketing Director, CPNA, whose decade of success in the launch of innovative programs at Cosmoprof North America has resulted in global industry accolades. This year’s trade show is expected to welcome more than 946 exhibitors from 40 countries with expected attendance of more than 27,000 industry professionals from 101 countries. Tones of Beauty was inspired by Ciocan’s market observations and fervor to ensure CPNA continues to meet growing beauty demands. While many multicultural brands exhibit at CPNA, this is the first time the organizers have created an exclusive section dedicated solely to the industry. “We pride ourselves on our ability to stay ahead of the curve and to transfer our in-depth knowledge of market projections to new programs that keep our industry competitive,” said Ciocan. “We are thrilled to collaborate with love, Aunt Bonnie to debut Tones of Beauty and look forward to a successful event this year and beyond.” Cosmoprof North America will take place July 12-14, 2015 at Mandalay Bay Convention Center in Las Vegas, NV. Registration to attend opened in April. Readers of OTC Beauty Magazine have the opportunity to receive 2 free tickets per company to the show, using the code “OTC2015” at checkout. These tickets give free admittance to the show only. Under this OTC program, each company is entitled to a maximum of 2 complimentary tickets and credentials will be checked. If a company has multiple locations, 2 free tickets for each store will be permitted, but only when unique store addresses are registered. For registration and show updates, please visit www.cosmoprofnorthamerica.com. For additional inquiries, please email cpna@cosmoprofnorthamerica.com or call 702-558-8460. To learn more about Corey Huggins and love, Aunt Bonnie, please visit www.loveauntbonnie.com. ABOUT COSMOPROF NORTH AMERICA Cosmoprof North America (CPNA) is the award winning premier international B2B beauty trade show covering all facets of the industry under one roof. With 946 exhibiting companies from 40 countries and over 22,000 attendees from 101 countries worldwide, CPNA is the largest event of its kind in the Americas. The next edition will be held Sunday, July 12th to Tuesday, July 14th, 2015 at Mandalay Bay Convention Center in Las Vegas, NV. For more information, please visit www.cosmoprofnorthamerica.com. Organizer: Cosmoprof North America is organized by North American BeautyEvents LLC, a joint-venture company between BolognaFiere Group and the Professional Beauty Association. BolognaFiere Group—the world’s leading trade show organizer in the cosmetics, fashion, architecture, building, art and culture sectors—features in its portfolio more than 80 exhibitions, both domestic and international. SoGeCos s.p.a., a company of BolognaFiere Group, is the organizer of Cosmoprof, an international platform, with events in Bologna (established 1967), Hong Kong (established 1996) and Las Vegas (established 2003). The Professional Beauty Association (PBA) advances the professional beauty industry by providing our members with education, charitable outreach, government advocacy, events and more. PBA is the largest organization of industry professionals with members representing salons and spas, distributors, manufacturers, and beauty professionals/NCA. Visit probeauty.org or call 800.468.2274 (480.281.0424) to learn more. ABOUT LOVE, AUNT BONNIE love, Aunt Bonnie is a global beauty media group connecting brands with the multicultural audience. It provides the exclusive limited edition Bonnie Box and contextualizes that experience with everything from data mining to editorial coverage. Singularly focused on the Black and Brown markets, love, Aunt Bonnie is the modern day “Beauty Godmother” that serves to guide women in their journey towards “knowing their beauty.” For more information, please visit www.loveauntbonnie.com.

OTC Beauty Magazine May 2015

만든 최고의 조합입니다. 저희는 시작 이후부터 다문화 뷰티 공간의 성장에 대 한 열렬한 지지자였으며 제 바램대로 업계가 tones of beauty를 축하하는데 역할을 할 수 있어서 기쁘게 생각합니다.” Huggins가 말한다. CPNA는 대체 대량 소매업체들이 Tones of Beauty 브랜드에서 소개 될 무대를 세팅하는 것은 물론, 다문화 디지털의 영향력을 행사하는 그룹이 이 벤트 과정을 통해 라이브로 브랜드와 소비자의 상호 작용을 만들게 될 것이다. 또한, love, Aunt Bonnie는 멤버들에게 일회성 뷰티 샘플 박스를 배포하기 위 해 Bonnie Box 프로그램을 활용할 것이다. 이 샘플 박스는 각각 10개의 전시 브랜드 최고의 제품들로 구성된다. Tones of Beauty는 CPNA의 마케팅 책임자인 Daniela Ciocan이 주 도했는데, 그녀는Cosmoprof North America에 혁신적인 프로그램을 성공적 으로 유치함으로써 국제적인 찬사를 받았다. 올해 전시회는 40개국의 946 전 시업체와 101개국 27,000명의 업계 전문가들이 참석할 것으로 기대를 모으고 있다. Tones of Beauty는 Ciocan의 시장 관찰과 성장하는 뷰티 요구를 CPNA 가 지속적으로 보장하기 위한 열정에서 영감을 얻었다. 많은 다문화 브랜드가 CPNA를 통해 전시되고 있지만, 주최자가 만들고 업계에 전적으로 전념하는 독점 섹션을 갖기는 이번이 처음이다. “우리는 업계를 경쟁력있게 유지하는 새로운 프로그램을 위해 시장 전망에 관한 저희의 심층적인 지식을 전달하고 시대를 앞서는 저희의 능력에 자부심을 갖습니다.” 라고 Ciocan이 말한다. “ 저희는Tones of Beauty의 데 뷔에 love, Aunt Bonnie와 협력하게 되어 너무도 기쁘게 생각하며 올해는 물 론 이후로도 성공적인 이벤트를 기대하고 있습니다.” Cosmoprof North America는Las Vegas, Mandalay Bay Convention Center에서 오는 7월 12일부터 14일까지 개최된다. 참가 신청은 4월에 시작된다. OTC 뷰티 매거진 독자들에게는 체크 아웃 시 “OTC2015”코드를 입력하면 한 업체당 2장의 관람 티켓을 받을 기회가 제공된다. 이 티켓은 오 직 전시회만 무료 입장이 된다. OTC 프로그램을 통해, 각 업체들은 최대 2장 의 무료 티켓을 받게 되며, 이에 따른 자격 조건이 확인될 것이다. 만일 업체가 여러 위치에 있다면, 각 매장별로 2장의 무료 티켓이 허용될 것이며, 이를 위 해서는 각 매장의 주소가 등록되어야 한다. 등록과 전시회 업데이트에 관한 내용은 www.cosmoprofnorthamerica. com을 방문하길 바란다. 추가적인 질문 사항은, cpna@cosmoprofnorthamerica.com로 이메일하거나 전화 702-558-8460를 이용할 수 있다. Corey Huggins 와 love, Aunt Bonnie에 관한 자세한 내용은 www.loveauntbonnie.com를 참고 바란다. COSMOPROF NORTH AMERICA 소개 Cosmoprof North America (CPNA)는 수상 경력에 빛나는 최고의 국제 B2B 미용 전시회로서, 한 지붕 아래에 업계의 모든 측면을 다루고 있다. 40개국에 서 946개의 전시업체와 전세계 101 개국에 걸쳐 22,000명이 참석함으로써, CPNA는 미국 내의 동종 최대 규모의 이벤트이다. 다음 전시회는 2015년 7 월12일 일요일부터 14일 화요일까지 Las Vegas Mandalay Bay Convention Center에서 열리게 된다. 자세한 내용은www.cosmoprofnorthamerica.com에 서 참조 바란다. 주최 : Cosmoprof North America는BolognaFiere Group 과 the Professional Beauty Association의 합작 회사인 North American BeautyEvents LLC에 의 해 구성되어 있다. BolognaFiere Group은 – 화장품, 패션, 건축, 빌딩, 예술 및 문화 분 야에서 세계 최고의 전시회 주최자- 국내 및 국제적으로 80개 이상의 전시회 에 포트폴리오를 선보이고 있다. BolognaFiere Group의 한 회사인SoGeCos s.p.a는 국제적 플랫폼인 Cosmoprof의 Bologna (1967개최), Hong Kong (1996개최) , Las Vegas (2003개최) 이벤트 주최자이다. The Professional Beauty Association (PBA)은 우리 멤버들에게 교 육과 자선 봉사 활동, 정부 지지, 기타 이벤트 등을 제공함으로써 전문 미용 산 업을 발전시키고 있다. PBA는 미용실과 스파, 유통업체, 제조업체 그리고 미 용 전문가/NCA를 대표하는 멤버들로 구성된 업계 최대의 전문 단체이다. 자세 한 내용은probeauty.org 이나 전화800.468.2274 (480.281.0424)을 통해 알 수 있다. LOVE, AUNT BONNIE소개 Love, Aunt Bonnie는 다문화 대중과 브랜드를 연결하는 글로벌 뷰티 미디어 그룹이다. 독점 한정판 Bonnie Box를 제공하며 데이터 마이닝(대규모 자료를 토대로 새로운 정보를 찾아내는 것)부터 편집 보도에 이르는 모든 경험을 맥락 화한다. 특히 흑인 및 유색 인종 시장에 초점을 맞추고 있는Aunt Bonnie 는 “ 자신의 아름다움을 알자”는 여성들에게 지침을 제공하는 현대적인 “뷰티 대 모”이다. 자세한 내용은www.loveauntbonnie.com에서 참조하기 바란다.

K-t-K

Knowledge to Know by Dr. Edward Tony Lloneau

Why do we Have Hair? 왜 우리는 모발을 갖고 있을까?

Have you ever wondered why we have hair? This question surely crossed our minds as children. A multitude of questions arises: Why does the hair on our eyebrows never grow as long as the hair on our head? Why is there no race on this planet in which the women have more hair than the men? If we picture in our minds our ancestors from the distant past, we probably imagine some kind of hairy-chested stone-age man—and indeed early mankind had more hair than modern humans have. Exactly why mankind has become relatively hairless over the ages is a matter of speculative debate amongst anthropologists, and it involves questions about natural selection, sexual mating patterns, hunting patterns, sweat glands, diet, the increase of our body size and the size of our brains. One point that the anthropologists agree on is that the primary purpose of scalp hair is to protect us from the sun. The sun gives out light but it also gives out a range of radiation, much of which is harmful. The atmosphere filters out most of the harmful radiation, but not all. A man standing erect with a full head of hair receives only 17 percent of the solar radiation falling on him. In the 1950s and 60s it was believed that the sun was good for us and this was the era of the sun worshippers. Since then, however, there has been a noticeable increase in the incidence of skin cancers resulting from increased exposure to the sunlight. Today people are advised to be very careful of excessive exposure to the sun. Interestingly, black people generally do not suffer from as much skin cancer as Caucasians. This is because the UV rays of the sun are filtered out by the dark 42

OTC Beauty Magazine May 2015

우리는 왜 모발을 갖고 있는지 궁금했던 적이 있는가? 어렸을 때는 이런 생각을 분명히 했을 것이다. 다양한 질문들이 생긴다. 왜 눈썹털은 머리털만큼 길게 자 라지 않을까? 왜 지구상의 어떤 인종에도 남성보다 많은 모발을 지닌 여성은 없 을까?

아주 오랜 전 우리 조상의 모습을 마음속으로 그려보면, 아마도 가슴에

털이 수북한 석기 시대 남성을 상상하게 된다 – 실제로 초기 인류는 현대인들보 다 더 많은 모발을 지녔다. 시대를 거듭할 수록 정확히 왜 인류는 상대적으로 점 점 더 적은 양의 모발을 갖게 되는가는 인류학자들 사이에서 짐작에 의한 논쟁의 문제이며, 여기에는 자연 선택에 관한 질문, 성적 짝짓기 패턴, 사냥 패턴, 땀샘, 다이어트, 신체와 두뇌 사이즈의 증가도 포함이 된다.

인류학자들이 동의하는 한 가지는 머리털의 주요 목적은 태양으로부

터 우리를 보호하기 위한 것이라는 점이다. 태양은 빛을 주지만 해로운 다량의 방 사선을 주기도 한다. 대기가 유해한 방사선의 대부분을 여과하지만, 전부는 아니 다. 머리 전체에 모발을 지니고 직립보행을 하는 인간은 단지 17%의 태양 복사열 만을 받는다. 1950년과 60년대에는 태양은 우리에게 좋은 것으로 간주되었고, 이 시기는 태양 숭배의 시대였다. 그러나 그 후, 태양에 노출이 증가함으로써 피부암 의 발생이 눈에 띄게 증가하였다. 요즘은 햇빛에 지나치게 노출하는 것에 매우 조 심하도록 권유되고 있다. 흥미롭게도, 흑인들은 일반적으로 백인들보다 피부암의 위험이 적다. 이것은 태양의 자외선은 피부의 색소 침착에 의해 여과되기 때문이 다. 이것은 진한 피부색을 가진 종족에도 해당된다.

pigmentations of the skin. This is also true of other cultures with dark skin. Why is Hair so Important to Us? The ancient Africans believe that the hair, as the highest part of the body, was in touch with the Gods—hence its importance. Not many people are conscious of the fact that hair is one of the most personal attributes characterizing the individual. With the hair, people can show their place in society, their philosophical principles or their cultural legacy. How we choose to fashion our hair can tell the world what we think of ourselves, perhaps even what religious or cultural affiliations we have. In some societies hairstyles may show age, class, occupation or social status. Hair is also an important part of our human sexuality. Remember the old phrase that describes a women’s hair as her “crowning glory?” The social and cultural significance of hair should not be underestimated. In the hair care products business, Afro Americans represent one-third of the sales and professional services (beauty salons) in America. What is so amazing about this is the fact that Afro Americans make up only 12 percent of the population.

왜 모발은 우리에게 아주 중요한가? 고대 아프리카인들은 신체의 가장 높은 부분인 머리털은 신과 접촉하는 것으로 여 겨 중요하게 생각했다.

머리털이 개인을 특징짓는 가장 개별적인 속성의 하나로 자각하는 사람

은 많지 않다. 헤어를 통해, 사람들은 자신의 사회적 위치와 철학적 원리 혹은 문화 적 유산을 보여줄 수가 있다. 우리가 선택하는 패션에 따라서 우리의 헤어는 우리 의 생각과, 심지어 우리가 갖고 있는 종교적 문화적 소속을 세상에 표현할 수가 있 다. 어떤 사회에서 헤어스타일은 연령과 계급, 직업 혹은 사회적 지위를 나타내기 도 한다. 헤어는 또한 인간 성별의 중요한 부분이기도 한다. 여성의 헤어를 “더할나 위 없는 영광?”으로 묘사하는 오래된 문구를 기억하라. 헤어의 사회적 문화적 중요 성은 과소 평가할 수가 없다.

헤어케어 제품 비즈니스에서, 아프리카계 미국인들은 미국내 판매 및 전

문 서비스(미용실) 매출의 1/3을 차지한다. 여기서 더욱 놀라운 것은, 아프리카계 미국인들은 단지 인구의 12% 만을 차지한다는 것이다.

Dr. Edward Tony Lloneau received his doctoral from the National Beauty Culturist League (N.B.C.L.), and was sanctioned through Howard University in Washington, D. C. in 1985. Lloneau attended the institute as both a student and instructor. His specialized field of study is Tricology as it relates to ethnic cosmetology. He has written several books on this subject, and has authored many articles in trade magazines drawing attention to some of the pitfalls and professional related problems that ethnic cosmetologists and students encounter on a daily basis. Contact Dr. Lloneau at liquidgoldbondng@aim.com or call 310-323-7100.

December 2014 OTC Beauty Magazine

Urban Call Briefs by Lafayette Jones

Trice Hickman Author

Victoria Rowell Award-winning Actress

Judith Jamison Artistic Director, Alvin Ailey American Dance Theater

Fantasia Monique Barrino R&B Singer and Actress

Giving Back to Our Community This month’s edition of Urban Call Briefs features another

ally in Winston-Salem, NC where more than 30,000 festival

group of “Role Models Beyond Beauty” who are doing won-

participants had an opportunity to view the exhibition at The

derful things in our community.

Sawtooth School of Visual Art.

“Role Model-Beyond Beauty” has been a Sophisticates

The column is written by beauty industry icon Lafayette

Black Hair Styles and Care Guide magazine feature for more

Jones and is co-authored by his daughter, Bridgette Miller

than 25 years. It highlights women of color who have made

Jones, who joined as co-columnist five years ago. Bridgette

significant advances in their careers and who have given back

is a 2011 Spelman graduate and now East Carolina School of

to their communities. Nearing its 100th edition, the column

Dental Medicine candidate (2015). The “Role Model Beyond

has honored black women in a wide range of fields.

Beauty” column originally debuted as a touring 180+ piece

art collection and exhibition.

The column portrait art by commissioned artist Leo

Rucker is also an art exhibition of 180 pastel portraits with

the Role Model story about these accomplished women and

Winston-Salem, NC, the City of the Arts. Selected pastel

their distinguished careers are in the personal collection of

portraits of the large collection commissioned by Sandy and

beauty industry leaders Sandra and Lafayette Jones. Visit

Lafayette Jones and illustrated by Artist Extraordinaire Leo

RoleModelBeyondBeauty.org and the SMSi-Urban Call You-

Rucker are being shown July 13—August 9, 2015 in the Mil-

Tube Channel (http://youtu.be/2VHP8iadIB8). In August

ton Rhodes Sawtooth. A handful of profiles are included in

2013 the Role Model Beyond art portraits and editorial were

this OTC Beauty Magazine edition.

The expanded exhibition opened for a second year in

featured at the National Black Theater Festival held bi-annu-

Lafayette Jones

Each month, Urban Call Briefs covers subjects that provide readers of OTC Beauty Magazine with information on multicultural consumers, Hispanics and African Americans, who are the fastest growing consumer segments in the U.S. The mission of this column is to build a bridge of communications and information between manufacturers and retailers and the ethnic consumers they wish to serve better. The column offers resources covering marketing, retail merchandising, consumer research, purchase behavior, fashion and beauty trends, industry events and people, trade association news, new product launches and a potpourri of information designed to help the readers make intelligent decisions about the customers they serve. Urban Call is a registered trademark of Segmented Marketing Services, Inc. (SMSi). For more information, call 336-759-7477 or visit www.segmentedmarketing.com.

The preceeding article is the property of SMSi – Urban Call Marketing, Inc. and may not be reproduced without written permission from the author. May 2015 OTC Beauty Magazine

Urban Call Briefs Victoria Rowell Victoria Rowell is an award-winning actress, international lecturer, holds two doctorates, and is a teacher, advocate, mother, and former foster youth. One hundred ninety three members of Congress for advocacy work on behalf of education, arts, foster and adoptive youth, and parents as well as diversity issues have recognized her. Her New York Times bestseller, “The Women Who Raised Me” published by HarperCollins Publishers, received literary acclaim. Rowell also enjoys a literary book deal with Simon & Schuster for her popular soap opera novel series. Rowell is an Emmy-nominated, NAACP-winning actress, who co-starred with Dick Van Dyke in the prime time television series “Diagnosis Murder” for VIACOM for eight seasons, as well as starring in daytime television. Rowell was submitted for a Golden Globe Award, starring opposite Samuel L. Jackson in “Home of the Brave.” Other credits include “Law & Order: SVU” and other series. She stars in the movie, “Marry Me For Christmas” and an upcoming feature, “What Love Will Make You Do.” She has been in multiple films, starring opposite Jim Carrey, Eddie Murphy, Will Smith, Jeff Bridges, Samuel L. Jackson, Beau Bridges, Forest Whitaker and more. Victoria is currently filming opposite The Blacklist/Man of Steel star, Harry Lennix. Born in Portland, Maine on May 10, 1959, Rowell was raised on a 60-acre working farm and learned classical ballet from a book. She eventually turned professional and performed with American Ballet Theater (ABT) II and other professional ballet companies. Her biological mother, Dorothy Rowell, was of English descent and a Mayflower descendant, and her birth father, whose surname was Wilson, was of African-American descent. Rowell knew very little about her father. Dorothy, who suffered from schizophrenia, took a taxi to a hospital to give birth to Rowell, leaving a son and two small daughters unsupervised. When she was 16 days old, Rowell along with her two sisters, Sheree and Lori, was surrendered to child services. While living in Maine with foster parents Agatha C. and Robert Armistead, Rowell, then eight years old, began ballet lessons. After dancing with the American Ballet Theater II and the Juilliard School of Music Dance Extension program with Antony Tudor, Rowell accepted guest artist teaching posts in England. In the 1980s, Rowell became an in-demand runway and catalog model. Rowell made her film debut in the 1987 comedy film “Leonard Part 6” opposite Bill Cosby and later had a recurring role on “The Cosby Show” In 1988 she also had the recurring role of Nella Franklin on the CBS daytime soap opera, “As the World Turns.” In 1990, Rowell was cast as street urchin-turned-ballet-dancer Drucilla Barber on the CBS daytime soap opera, “The Young and the Restless.” Rowell became a fan favorite and was nominated for three Daytime Emmy Awards in 1996, 1997 and 1998. She won 11 NAACP Image Awards for her portrayal of Drucilla. Rowell’s first run as Drucilla was from 1990 to 1998. She briefly returned in 2000, and then returned on a regular basis from 2002 until early 2007. In 2007, Rowell became unhappy with the soap opera behind the scenes, labeling daytime television and “The Young and the Restless” as racist for not having enough African American cast and crew. She also argued the directions of her storylines, which weren’t heard, 46

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prompting her to leave. Within the storyline, Drucilla fell off a cliff and was presumed dead as her body was never found. Rowell has openly expressed pleasure in returning and due to the character’s strong appeal and popularity viewers have begged the series to re-hire her. However, CBS has stated that having Drucilla return is not the creative decision they are looking for, which has disappointed fans of the actress. In 2014, Rowell posted a series of tweets criticizing the show for not having enough African-Americans in decision making positions. In February 2015, Rowell filed a lawsuit against CBS for racial discrimination. From 1992 to 2001, Rowell starred as Dr. Amanda Bentley in the CBS primetime series “Diagnosis: Murder,” opposite Dick Van Dyke, replacing Cynthia Gibb from the original made for television movie. For much of Rowell’s stint on “Diagnosis: Murder,” she was working on that show and on “The Young and the Restless” simultaneously. In 1990, Rowell founded the “Rowell Foster Children Positive Plan” which gives emotional support and financial aid to foster children, especially to those who aspire to become actors and dancers - the road Rowell took. Rowell was awarded an honorary Doctorate of Humane Letters by the University of Southern Maine in recognition of her work for the benefit of foster children. Rowell published a memoir of her life that focused on her time in foster care. Entitled “The Women Who Raised Me,” Rowell discusses all of the foster mothers who cared for her and for her sisters. Victoria was the first recipient of the Gift of Adoption Celebration of Adoption Award, an award given to individuals or groups who are helping to unite children with forever families. Rowell has two adult children, Maya and Jasper. Sources: Wikipedia, the free encyclopedia, MDb Mini Biography Trice Hickman Trice Hickman’s love affair with books began at a very early age, setting the backdrop for her writing career. As a student, Trice excelled in literature and creative writing. She attended Winston-Salem State University, where she wrote for the school newspaper and was an intern writer for the Winston-Salem Chronicle and UNC Public Television. After graduating with a Bachelor of Arts degree from WSSU, she worked for several years in higher education. During that time she also obtained her Master of Arts degree from Wake Forest University. Trice worked in a variety of industries and management positions; from the corporate halls of a multi-billion dollar telecommunications company and the diverse pathways of a private community development corporation, to the management of law programs for an international legal association in the Nation’s Capital. All the while, she continued her love of books and her dream to someday write one of her own. Trice’s literary window opened with the release of her critically acclaimed, self-published debut novel, “Unexpected Interruptions,” November 2007. The book garnered praise from literary reviewers, book clubs, and readers across the country and overseas, won two literary awards, and was selected by Black Expressions as the December 2008 Editor’s Pick for Dynamic Debut Feature. Trice’s much-anticipated sequel, “Keeping Secrets & Telling Lies” was released June 2009, and quickly became a hit with book

clubs and readers. Her third book, “Playing the Hand You’re Dealt,” was released August 2010, and made the list of “The Top 15 Books That Mattered In 2010” by AOL BlackVoices. Trice also received the 2010, Washington, D.C. Ward-4 Exceptional Women In The Arts Award for outstanding work in the field of literary arts. Upon Trice’s literary success, Kensington Publishing Corp. offered her a contract to purchase the publication rights to her three originally self-published novels. Kensington’s imprint, Dafina Books, re-released the novels for worldwide distribution. After its re-release, “Unexpected Interruptions” received a coveted Starred Review from Publishers Weekly and was nominated by the American Library Association for their 2012 “The Reading List.” Trice’s portfolio of novel writing has grown to include “Breaking All My Rules,” “Looking for Trouble,” and “Troublemaker.” Her seventh novel, “Secret Indiscretions,” has yet to be released and her eighth novel, “Deadly Satisfaction” will follow in February 2016. She currently resides in North Carolina where she is busy at work on her next book. For information on how to purchase Trice’s books please visit her website, www.tricehickman.com, and click the “Books” page. You can reach Trice by emailing her at tricehickman@yahoo.com, and you can connect with her via social media on Facebook, Twitter, Instagram, Google+, LinkedIn, and Pinterest by her first and last name. You can also follow Trice and learn more about her through her blog, www.fabuloussouthernbelle.blogspot.com.

Jamison has been the recipient of numerous awards, including the Kennedy Center Honors in 1999 and the National Medal of Arts in 2001. Her autobiography, “Dancing Spirit,” was published in 1993. Sources: www.biography.com

Fantasia Monique Barrino Fantasia Monique Barrino, commonly known simply as Fantasia, is an American R&B singer and actress. She rose to fame as the winner of the third season of the reality television series “American Idol” in 2004. Following her victory, she released her debut single, “I Believe,” which debuted at number one on the Billboard Hot 100. As of February 2012, she has sold 2,842,000 albums and 1,425,000 tracks in the U.S. “I always say you’ve only got one life to live and you’re not promised a tomorrow. So, you might as well just have a good time with it.” Since American Idol, Fantasia has released three albums and played Celie in the Broadway hit “The Color Purple.” She is one of the greatest artists to ever win American Idol, and she is also a strong young lady who has been through so much in her life. Fantasia was born to Diane and Joseph Barrino on June 30, 1984 in High Point, N.C. The star attended Andrews High School, but dropped out feeling embarrassed and harassed after a classmate raped her. On August 8, 2001, she gave birth to her daughter Zion Quari Barrino. While Judith Jamison in the relationship with Brandel, she was physically, verbally, and emotionJudith Jamison is a renowned performer ally abused. In 2004, Barrino auditioned for American Idol singing Tina and highly regarded choreographer. Her Turner’s “Proud Mary.” At age 19 with sixty-five million votes she won work as the Artistic Director of the Alvin American Idol. Ailey American Dance Theater helped to “When I was on American Idol,” she says, “people fell in love assert the prominence of art in our culture. with the young lady who took her shoes off to come onstage, who spoke Judith Jamison was born in Philadelphia, her mind and didn’t hold anything back.” After winning she signed with Pa. Her father taught her to play the piano J Records, released her first debut album entitled “Free Yourself ” which and violin. She was exposed to the prominent art culture in Philadelphia from a very went platinum, and then went from singing on the stage to acting on the big screen. In 2006, she played herself in a Lifetime Television film based early age. At the age of six, she began her dance training at Judimar School of Dance. on her autobiography “Life Is No Fairy Tale” that reached nineteen million viewers throughout its debut weekend. By age eight, Jamison began dancing on pointe and started taking classes Fantasia later underwent surgery to remove a tumor in her vocal in tap dancing, acrobatics, and Dunham technique. At age 17, Jamison graduated from Judimar and began her collegiate studies at Fisk University. cords. After a successful surgery the tumor was completely removed, and she was back to singing and recording songs, however she took a turn for Jamison made her premiere with Alvin Ailey Dance Theater at Chicago’s the worst; she was hospitalized on August 9, 2010 in Pineville, N.C. due to Harper Theater Dance Festival in 1965 in “Congo Tango Palace,” and in overdosing on aspirin and an unknown sleep aid. On a VH1 “Behind the 1966, she toured Europe and Africa with the company. Jamison had always Music” series she confirmed the incident was a suicide attempt, saying, “I had a strong interest in African identity; therefore, traveling to Africa with didn’t care about anything. I just wanted out. At that moment I wanted out. the company and having the opportunity to observe the culture first-hand I wanted it to be over with.” was an exciting and valuable experience for her. In January of 2011 she starred in her first reality show entitled Judith Jamison, choreographer and dancer, has been the recipi“For Real” and she later gave birth to her son Dallas Xavier. Barrino has ent of numerous awards, including the Kennedy Center Honors and the National Medal of Arts. Born on May 10, 1943, Judith Jamison trained early been through a lot her whole life. She was raped at 14, won American idol at 19, starred in Broadway, and attempted suicide. However, she still came in dance and music and attended the Philadelphia Dance Academy before out strong and believes no one can tear her down or break her joy. performing with the American Ballet Theatre in 1964. Jamison was with Sources: www.teenink.com/nonfiction/academic/article/440051/BiographyAlvin Ailey Company until 1980 and during that time gave several notable performances. After Ailey’s death, Jamison became artistic director of Alvin -Fantasia/ Ailey American Dance Theater. May 2015 OTC Beauty Magazine

Business Tips by Eddie Jhin, Top Manager of Jinny United

Tear Down The Posters, OTC Store Owner The title and the true meaning of this article is somewhat similar to President Ronald Reagan’s most famous statement to the Russian General Secretary Mr. Gorbachev on June 1987 in Berlin, when he stated “Mr. Gorbachev, tear down this wall” referring to the wall that divided the Germany’s East and West, which would dramatically advance the cause of freedom and peace. Obviously this article is meant for all OTC stores operating in America, so I am not referencing any major issues like freedom and/or peace. We live in the greatest nation on the planet and we are so fortunate and blessed to have great freedom and rights. So why is it that OTC stores have constrained themselves for so long? OTC stores have caged themselves, limiting their prosperity and growth. This needs to change. The fact is that Jinny Corporation is by far the largest “ethnic” and multicultural distributor for chemical hair care products and beauty general merchandise in the world. We have represented and protected this special niche industry for over 35 years and this is what we know best. But as time changes, the demographics and businesses around you change, so WE NEED to change with time and our surroundings as well! The posters featuring only African American women that are placed in your store windows—in most cases covering your windows from top to bottom and often times also the entire concrete wall surrounding your building—need to be torn down. Below are some of the reasons why our OTC stores need to tear these posters down. (This list below is not in the order of importance) 1. 2.

The OTC store may portray to outside consumers that they only want to do business with and only service “African American women.” We need to grow business and cater to all types of races that live and work near the store location and not just focus on the female African American population. No retailer in America practices this type of activity of catering to one race besides OTC beauty supply stores; not Wal-Mart, Sally, Ulta, Walgreens, Sephora, Big Lots, Bass Pro Shop, Kroger Grocery, Whole

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포스터를 뜯어내시죠, 사장님

본 기고문의 제목과 전달하고자 하는 의미는 로널드 레이건대통령이 1987년 고르바쵸프 러시아 공산당 서기장에게 동독과 서독으로 분리되어있던 베를린 장벽을 “고프바초프 서기장님 이 벽을 허물어 버립시다” 라는 한마디로 극적인 자유와 평화의 진전으로 이끌어낸 그 유명한 말과 다소 비슷하다고 볼수 있습니다. 본 기고문은 미국에서 매장을 갖고 비지니스를 하고있는 OTC 소매점들을 위한 것일뿐 “자유와 평화” 와 같은 거창한 이슈에 대한 이야기를 하려는 것이 아닙니다. 세계에서 가장 위대한 나라에 살고 있으며 자유와 평화를 우리의 권리로 누릴수 있다는 것은 복되고 축복 받은 것입니다. 그러나 지난 몇해동안 OTC 소매점들은 스스로를 작은 새장안에 가두고 이 위대한 나라에서 성장과 번영을 할 수 있는 권리를 제한하고 있다는 사실에 대해 언급하고자 합니다. Jinny Corporation은 모발관리 화학제품과 미용관련 일반상품을 공급하고있는 세계 최대규모의 다민족 에트닉 도매상으로, 지난 35년간 최선을 다해 독특한 이 틈새 업계를 지키고 대표해 왔습니다. 그러나 시간이 흐름에 따라, 여러분 주위의 사업환경들도 변화해 왔습니다. 따라서 우리스스로도 이러한 변화에 맞게 바꾸어 나가야 합니다. 매장 창문의 위에서 아래까지 꽉채우고 심지어 건물 주변의 외벽까지 덮고있는 흑인여성을 모델로 하고있는 광고포스터를 이제는 뜯어내야 합니다. 왜 우리의 OTC소매점들이그런 포스터들을 뜯어 내야하는지에 대한 저의 주장에 대해 아래와 같이 설명드리고자 합니다.

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OTC Beauty Magazine May 2015

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(아래의 번호는 중요한 순서대로 나열한것이 아님)

3. 4. 5. 6. 7. 8.

Foods, Target, McDonald’s and so on. No other retailer displays only one race (African American, Caucasian, Asian, Mexican or Indian person and so on) in the front of their window consistently. Some non-African American woman could view this as being “racist” towards them. This could be a reverse racism and could invite a law suit from non-African American people. It has, could, and will lead to more robbery and theft in your store. Because your windows are covered from top to bottom, no one can view the activity inside your store. It devalues the store in the eyes of the new potential customer. These posters create a “small local store” image. A potential customer may think everything must be cheap in that store and it may only attract “below average” consumers. The poster’s hair styles are outdated because these posters have been up for years. It tells the consumer that the store is old fashioned and not up to date. The word “exclusive” has not existed in the hair market for quite some time now. No human hair importer can afford to give exclusivity to any one particular OTC store for many good business and survival reasons, thus advertising these hair brands using African American women on the outside window posters does not have the same impact as it did years ago. Just because we have all practiced this antiquated way of covering all the windows with posters of African American women, does not mean this is

These are just some of the reasons why I suggest our OTC stores tear these posters down. In the next issue, I will share some good information on how

Susan Montgomery / Shutterstock.com 일것이라는 확신을 주게 되고 평균이하의 손님들만 매장으로 끌어들이게 되는 결과를 불러올수 있습니다. 6. 모델의 머리 스타일들이 해를넘게 계속 부착되어 있기때문에 유행에 뒤떨어져있고 이는 곧 손님들에게 유행에 둔감한 구식의 매장으로 인식하게끔 보여집니다. 7. 꽤 오래전부터 머리시장 에 “독점(Exclusive)판매”라는 말은 존재하지 않게 되었습니다. 아무리 특별한 OTC소매점이라해도 사업영역의 확대와 생존을 위해 독점판매를 허용해 줄수있는 Human Hair 수입업체가 없기때문입니다. 결국 African American 여성을 모델로한 포스터의 창문광고는 이미 오래전부터 별다른 영향을 미치지 못하고 있습니다. 8. 모두가 관행처럼 그렇게 해 왔다는 이유로 2015년에도 이런 구태의연한 African American 여성 포스터를 창문 전체에 부착하는것이 옳다는것은 무의미합니다. (고객님들로부터 지니가 받는 가장 큰 불만사항은 그분들이 특별하게 대우를 받고싶어 한다는 것입니다. 저는 고객님들의 이러한 요구를 충분히 이해합니다만, 왜 고객님들은 여러분의 매장을 손님들에게 특별함이 없이 똑같아 보이게 하고있는지 의문입니다.) 9. 일반적으로 Beauty Supply매장에는 대략 15,000 에서 200,000가지의 다양한 제품을 구비하고 있음에도 불구하고 왜 African America 여성을 내세운 몇가지 브랜드 제품의 포스터광고로 창문 전체를 도배하여 한정된 제품장르만 제한하여 취급하는것으로 보여주려는걸까요??!! 10. 창문에 부착된 포스터가 태양광선으로부터 매장안의 제품손상을 막아주는 유일한 방법만은 아닙니다. 창문에 부착된 두꺼운 African American 여성 포스터가 아니더라도 태양의 직사광선으로 부터 보호받는 수 많은 내광성 제품이 있습니다. May 2015 OTC Beauty Magazine

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the right thing to do in 2015! Jinny’s biggest complaint from our customers is that all want special treatment from Jinny. I totally understand their request, but I don’t understand why they all choose to act and look exactly the same from the outside to their own consumers! 9. The average OTC store has 15,000 to 200,000 different products displayed on its shelves and walls. Why limit yourself by covering your valuable window and wall space with products that cater to only one demographic? Your customer base has tremendous potential to expand if you market yourself a little differently. 10. These posters are not the only option to protect products from “sun ray damage.” There are many “sun proof ” products that could be applied to your glass windows that can be used to protect your items from direct sunlight besides covering your outside window with these thick posters.

1. OTC 소매점이 매장 밖의 손님들에게 “African America 여성”만을 대상으로 장사하고 있다는 것으로 보여질수 있습니다. 우리는 오직 African American 여성인구에 초점을 집중하는것이 아니고 매장 주변에서 생활하고 일하는 모든 소비자를 대상으로 서비스를 제공하며 장사하기를 원한다는것을 보여줘야 합니다. 2. OTC Beauty Supply를 제외하고 미국에서 운영되는 소매점들 ; Wal-Mart, Sally, Ulta, Walgreens, Sephora, Big Lots, Bass Pro Shop, Kroger Grocery, Whole Foods, Target, McDonalds, etc, 들도 African American, Caucasian, Asian, Mexican 또는 Indian 등 오직 하나의 인종만을 내세운 광고를 창문에 부착하지는 않습니다. 3. 일부 타인종 여성들의 입장에서 그것은 인종차별로 보여질수도 있으며 이는 그들로 하여금 역인종차별의 법적인 문제로 야기될수도 있습니다. 4. 매장 창문 전체가 광고로 가려져있어 밖에서 매장안의 어떤 움직임도 보이지 않기 때문에 과거에 빈번히 발생했고 지금도 발생하고있는 총을 든 강도의 침입을 더 많이 유발하게 될 소지가 있습니다. 5. 중요한 단골이 될지도 모를 새로운 고객에게 매장이 평가절하된 모습으로 보여지게 됩니다. 그런 포스터광고가 조그만 구멍가게 이미지를 만들어 내어 고객이 될수도 있는 잠재적인 사람들에게 매장안의 물건들이 싸구려 제품

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to use your window space to increase your overall store business. I urge all of our OTC beauty supply stores to change your store image from the outside and it could lead to a much better sales. Please know that this industry is one of the last dinosaurs that still exist in America, and I cannot express how important it is for our OTC stores nationwide to evolve so we can improve together as an industry. It saddens me greatly when an OTC store owner tells me that he/she does not want his/her son or daughter to take over their business because they think there is no future in the beauty store business. This has been the root of all evil in our industry! The fact that we still do not have a strong second generation or a backup plan to take this business to another level is one of the biggest problems we face today. I am a firm believer that everything starts with a good education of your industry and a willingness to change. At the same time, if you think you can or cannot, you are right, because you are the catalyst for change. Believe in yourselves and know that we can change for the better, and we will. The next article will be in the June issue: “How to Use My Free Window Space to Increase My Store Business”

OTC Beauty Magazine May 2015

이러한 이유로 저는 OTC소매점들이 그런 포스터들을 뜯어 내야한다고 제안하는 것 입니다. 다음호에는 “매점창문을 활용하여 전체적인매상을 올릴수 있는 방법”에 대한 저의 의견을 피력하고자 합니다. 저는 모든 OTC Beauty Supply 소매점들에 대해 여러분 매장의 외관 이미지를 바꾸어여 한다고 강력하게 추천합니다. 그렇게 하는것이 더 많은 매출을 올리수 있는 첩경이 될것입니다. 지금 우리의 이 업계는 미국에 살아남은 하나의 마지막 공룡이라는 점을 인지해 주시기 바라며, 저희의 전국적인 OTC소매점들이 현재보다 월등히 좋아질수 있도록 변화해햐 한다는 저의 주장은 아무리 강조해도 부족함이 없습니다. OTC소매점의 주인으로부터 더이상의 미래가 보이지 않기 때문에 그들의 매장이나 사업을 자녀에게 불려주고 싶지 않다는 말을 들을때 저는 얼마나 가슴아픈지 모릅니다. 이는 곧 우리의 업계를 병들게하는 근원이 됩니다. 현재 우리가 직면하고있는 가장큰 문제중에 하나는 이 사업을 새로운 차원으로 발전시켜나갈 대비책과 이끌어 나갈 우수한 제 2세대가 없다는 사실입니다. 나는 “모든 시작은 자신이 속한 업계에 대한 올바른 이해와 변화에 대한 굳은의지”동시에“자신이 할수 있던 없던간에 자신이 옳다는 믿음”에서 비롯된다고 확신합니다. 우리가 보다 나은 변화를 만들수 있다고 믿으십시요, 그리고 우리는 그렇게 할것입니다. 다음기고문은 6월호에 게재됩니다 “매장의 매출을 올리기위한 창문활용 방법”

March 2015 OTC Beauty Magazine

Business Tips by Ted Hurlbut

Planning: The Root Cause of Many Small Retail Inventory Problems 소규모 소매업 재고 문제의 근본 원인 I recently worked with a client who was concerned about excessive markdowns. Over the past several years, he had watched his markdown percentage steadily climb, his already slim profit margins erode and cash flow become a recurring problem. It did not take long to diagnose that his markdowns, the heavy inventory levels they represented, and resulting cash flow issues, were the result of mistakes made months earlier, when preseason planning was being done. In fact, as our discussion continued, it became clear that there was really very little preseason planning being done at all. There was some financial budgeting taking place, but the detailed plans of what to buy, how much to buy, when to buy and when to have it in his stores didn’t exist. His buyers were, in fact, doing little more than buying to the prior year’s sales, shipping most of it into the stores early in the season, and then reacting to sales by buying even more to be sure they never ran out of key items. Unfortunately, this story is not uncommon amongst small retailers. With all of the day to day urgencies that small retailers face, there seemingly is little time for detailed planning. In fact, the planning that does take place is frequently confined to financial planning or cash flow projections.

나는 최근 과도한 가격인하로 고민하는 고객과 일한 적이 있다. 지난 몇 년 동안, 그는 자신의 가격 인하율이 꾸준히 상승하는 것을 알게 되었고, 이미 그의 박한 이득도 점점 약해져서 현금 흐름에 반복적인 문제가 발생하게 된 것이다. 그의 가격 인하는 높은 재고량을 나타내는 것이며 결과적으로 발생 한 자금 유동성 문제는 몇 달전 시즌 전 계획을 세울 때 만들어진 실수의 결 과임을 쉽게 진단할 수 있었다. 우리가 논의를 이어갈 때, 사실상 시즌 전 계획도 전혀 이루어지지 않았다 는 것이 명백해졌다. 일부 비용의 예산이 발생했지만, 무엇을 얼마나 어느 시기에 구매해서 매장에 비치해야 하는지에 관한 세부적인 계획은 없었다. 그의 바이어들은 중요한 제품들을 떨어트리지 않기 위해, 전년도 제품 판매 량보다 더 많은 량의 제품을 구매하였고, 시즌보다 조금 빨리 매장으로 대 부분의 제품들을 운송하였다. 불행히도, 이 이야기는 소규모 소매업체 사이에서 드문 일이 아니다. 소규 모 소매업체들은 매일 직면하는 급한 상황들때문에, 세부적인 계획을 위해 투자할 시간이 표면적으로는 없다. 사실상, 실행되는 계획은 종종 재정 계 획이나 현금 유동 계획을 제한한다. 소규모 소매업들은 정확히 무엇을 계획해야하는가? 이런 계획들을 어떤 방

What exactly should a small retailer be planning? How should he or she go about preparing these plans? And what should he or she do with 56

OTC Beauty Magazine May 2015

법으로 준비해 나가야 하는가? 계획들이 완성되면 그들은 무엇을 함께 해야 하는가? 여기 몇 가지 도움말이 있다:

May 2015 OTC Beauty Magazine

them once they are completed? Here are a few tips: • Plan sales. In order to effectively manage your inventory, you need to know what you expect to sell. For larger retailers that are stocking many SKU’s, sophisticated sales forecasting software may make sense. For many small retailers, however, developing a simple spreadsheet from your POS sales history, by month by key category, is most cost effective. Start with last year’s sales histories, and make adjustments for unusual events, such as weather, out of stocks, one-time promotions, etc. Then factor in the appropriate sales increase or decrease percentage, based on a reading of the sales potential for the category for the upcoming season. Finally, for larger categories, it may make sense to break the sales plan down by sub-categories, styles or vendors.

•

세일즈를 계획하라. 효과적으로 재고를 관리하기 위해서는, 판매가

기대되는 제품을 알아야만 한다. 많은 SKU를 보유하고 있는 대형 소매 업체들에는, 정교한 판매 예측 소프트웨어가 비교적 정확한 데이터를 분석할 수가 있다. 많은 소규모 소매업체들에게는, 핵심 카테고리를 월 별 기준으로POS 판매 실적을 통해 간단한 데이터를 산출하는 것이 가 장 비용 효율적이다. 지난 해 판매 실적부터 시작해라. 그리고 날씨나, 품절, 일회성 프로모션과 같은 드문 경우에 대해서는 약간의 조정이 있 어야 한다. 그 다음, 다가올 시즌을 위한 품목의 판매 잠재력을 바탕으 로 적절한 매출 상승 혹은 하락율을 잡아라. 마직막으로, 큰 카테고리 아래 하위 범주와 스타일, 공급업체 등으로 판매 계획을 세분화시키는 것이 좋다.

• Plan inventories. It makes little sense to bring in more inventory at any given time than you need to set your displays, support your planned sales until the next delivery, and provide a safety stock in the event of an unexpected sales spike or a late vendor delivery. Buying inventory too far in advance is one of the surest ways to find yourself over-stocked down the road. For many small retailers, the best way to plan inventories is to plan to have enough on hand at month end to support the next two or three months’ sales.

•

재고를 계획하라. 어떤 시점이든 더 많은 재고를 들여오는 것은 다

음 배송까지 제품을 진열하고 계획된 매출을 지원하여, 예기치 못한 매 출 증가나 배송 지연과 같은 경우를 대비해 안전하게 재고를 제공하는 것보다 의미가 없다. 제품을 너무 미리 구매하는 것은 장래에 지나친 재고가 쌓이게되는 가장 분명한 이유 중 하나이다. 많은 소규모 소매업 체에서 재고 관리를 위한 가장 좋은 방법은 향후 2-3개월의 판매를 지

• Plan inventory receipts. If you’ve planned sales by month, and ending inventories by month, it’s easy to calculate how much inventory to bring in each month. You need to bring in enough to cover that month’s sales plan and ending inventory, less the prior month’s ending inventory. In this way, a buyer can know in March, when preparing for the fall season, for example, how much inventory to plan on bringing in each month of the season.

원할 수 있을 정도의 물량을 월말에 들여오는 것으로 충분하다.

•

재고 수량을 계획하라. 월별 판매 및 마감 재고를 계획한 경우, 매월

어느 정도의 물량을 들여왔는지 쉽게 계산할 수가 있다. 월별 판매 계 획과 마감 재고를 충분히 커버할 수 있을 만큼, 그러나 지난 달의 마감 재고보다는 적게 제품을 들여놓아야 한다. 이런 식으로, 바이어는 예 를 들어, 가을철을 준비할 때 매달 어느 정도의 제품을 들여와야 하는

• Plan markdowns. Planning markdowns goes hand in hand with planning inventories. If you plan the date of the first seasonal markdown before the season even begins, you can plan the inventory you want to have on hand at that point in time, and thus your markdown percentage, as well as your markdown sales before your second markdown and all subsequent markdowns.

지 3월이면 알 수가 있다.

• Plan dynamically. Once you’ve completed your preseason planning, don’t put it in a drawer never to be seen again. Use that plan as a dynamic tool to track the progress of the season. As each week goes by, and sales trends begin to develop, adjust future sales plans accordingly, and adjust inventory plans for those updated sales plans. If sales are exceeding plan, you want to be sure you have the inventory to keep the momentum going. Conversely, if sales are coming up short of plan, the sooner you adjust your inventory plans, and thus your scheduled receipts, the less likely you are to end up with excess inventory that needs to be marked down at season’s end.

있다.

•

가격 인하를 계획하라. 계획된 가격 인하는 재고 계획과 관련이 있

다. 만일 시즌이 시작되기 전에 첫번째로 시즌 가격 인하 날짜를 계획 한다면, 이 시점에 보유하고자 하는 물량과 가격 인하율은 물론, 두번 째와 그 뒤로 이어지는 가격 인하 전에 가격 인하 매출을 계획할 수가

The root cause of many inventory problems faced by small retailers is the lack of adequate preseason sales and inventory planning. It may seem that there’s never enough time for such planning, as if it’s a luxury that just can’ t be afforded, but in reality, it’s a critical necessity; a vital investment in the future health of any small retailer.

•

역동적으로 계획하라. 시즌 전 계획을 완성하게 되면, 다시 볼 수 없

도록 서랍안에 그냥 넣어두어서는 안된다. 계절이 진행되는 상황을 추 적할 수 있도록 이 계획을 역동적인 도구로 사용하라. 한 주 한 주 지날 수록, 판매 동향은 업데이트되는 판매 계획을 위해 재고 계획을 조정하 고 미래의 판매 계획을 개발하고 조정하기 시작한다. 판매 계획을 초과 하는 경우, 당신은 그 탄력을 이어갈 수 있을 만큼 재고를 보유하고 있 는지 확인하길 원한다. 역으로, 매출이 짧은 계획이 될 경우, 빨리 재고 계획과 예정된 영수증을 조정할수록, 시즌이 끝날 때 가격을 인하해야 만 하는 과도한 재고가 남는 경우가 줄게 된다. 소규모 소매업들이 직면하는 많은 재고 문제의 근본 원인은 적절한 시즌 전 판매 및 재고 계획의 부족이다. 이런 계획들을 위한 충분한 시간이 없어보일 수도 있고, 마치 할 수 없는 정도의 고급스러운 사치로 보일 수도 있지만, 사 실은 중요한 필수조건이다. 소규모 소매업의 건강한 미래를 위한 중요한 투 자인 것이다.

Article courtesy of articlesbase.com. You can find the article at: http://www.articlesbase.com/businessarticles/planning-the-root-cause-of-many-small-retail-inventory-problems-992279.html

Ted Hurlbut is the Principal of Hurlbut & Associates, a retail consulting and business advisory firm based in Foxboro, Massachusetts. He is focused on helping his clients increase sales, margins, profitability, and cash flow, and is particularly attuned to the challenges facing smaller, independent, entrepreneurial retailers. You can learn more about Ted, and Hurlbut & Associates, at www.hurlbutassociates.com. 58

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May 2015 OTC Beauty Magazine

Business Tips by Steve Gilliland

How to Slow Down Your Life and Enjoy the Ride – Right Now 4 Considerations to Help You Embrace the Moment

인생의 속도를 줄이고 즐기는 방법 순간을 포용하는데 도움이 되는 4 가지 생각 It’s finally Friday night, and the beginning of the weekend which also happens to include your birthday. Your family, friends and spouse all have celebratory plans for you. You have a rewarding career and a network of beautiful people who want to rejoice in your life. As you walk out to your car to officially kickoff the fun, a giddy thrill washes over you. But as you click the seatbelt into place, rather than sitting in awe of how lucky you are, a list of concerns begin worming their way into your consciousness: “I need gas, but the conveniently located gas station charges more than others … I hope it’s not a surprise party … Maybe I should get the beverages I like before going home … I haven’t been to the gym all week … Did I pay the electric bill?” And so it goes. I think we’ve all had this experience, which often has us psychically living 30 minutes into the future—no matter how great the present circumstances might be. As a member of the Speaker Hall of Fame and author of the popular “Enjoy The Ride,” for which I’ll be publishing a follow-up in May, I address this peculiar human condition regularly. Are we doomed to this torrent of noise which distracts us from enjoying our life? We don’t have to be. • Don’t live your life 30 minutes ahead of the present. If you won’t live your life now, in the present, then who will? An older man came up to me, grabbed my hand, and said he wished he’d heard me speak decades ago. After I asked why, he said that when he was eating lunch on break or dinner with his family, he was always thinking about what he had to do after the meal, which represented his daily life. “At the age of 97,” he said, “I’ve officially lived my life 30 minutes ahead”—30 minutes ahead of whatever he was doing at the moment. • Laugh more! It’s better than crying before you’re hurt. Don’t put your umbrella up until it rains. Worry restricts your ability to think and act effectively, and it forces you to mortgage fear and anxiety about 60

OTC Beauty Magazine May 2015

드디어 금요일 밤, 당신의 생일을 포함한 여러가지 일들이 있을 주말의 시작. 당신의 가 족과 친구들, 그리고 배우자는 당신을 위한 축하 계획을 갖고 있다.

당신에게는 보람 있는 직업과 당신의 인생이 즐겁기를 원하는 여러 관계의 아름다

운 사람들이 있다. 당신이 신나는 시간의 시작을 위해 차 밖으로 공식적으로 걸어나옴으 로써, 짜릿한 스릴이 당신에게 밀려온다.

차를 타고 안전 벨트를 매는 순간, 당신이 얼마나 운이 좋은지 경외로워하며 앉아있

기 보다는 염려거리들의 목록이 당신의 의식 속으로 파고들기 시작한다: “차에 기름을 넣어야하는데, 가까운 곳의 주유소는 다른데보다 좀 더 비싸…. 깜짝 파티가 아니길 바 래… 집에 가기 전에 내가 좋아하는 음료수를 사야할거 같은데… 이번 주엔 헬스 클럽엘 전혀 못 갔네…. 전기 요금은 냈던가?” 그렇게 계속 이어진다.

현재 상황이 얼마나 멋진 것이든 상관없이, 우리는 모두 종종 정신적으로 30분 먼저

미래에 살고 있는 경험들이 있다- Hall of Fame의 연설자이자 오는 5월 출간 예정인 “Enjoy The Ride”의 작가로서, 나는 이런 독특한 인간의 조건에 관해 정기적으로 연 설한다.

우리는 수많은 소음의 물살들로 인하여 인생을 즐기는데 방해받아야할 운명인가?

꼭 그럴 필요는 없다. • 현재보다 30분 먼저 살지 말라. 지금 당신의 시간을 살지 않는다면, 지금 이순간 은 누가 살 것인가?

연세 지긋한 분이 내게 다가와 내 손을 잡고 말하기를, 그는 내 연설을 수십년 전에

들었어야 했다고 말했다. 이유를 묻자, 그는 가족들과 저녁 식사를 하거나 휴식 시간에 점심을 먹을 때, 그는 항상 식사 후 해야할 것들, 즉 자신의 일상 생활을 반영하는 것들을 생각했다고 한다. “내 나이 97세, 나는 지금껏 실제적으로 30분 앞선 인생을 살아왔습니 다.” 그는 말했다. – 그 순간 그가 무엇을 하고 있건 30분 앞서 있었다고 했다. •

더 많이 웃어라! 상처받기 전에 우는 것보다 낫다. 비가 오기 전까진 우산을 펴지 말

라. 걱정은 당신이 생각하고 효과적으로 행동할 수 있는 능력을 제한하고, 결코 일어나지 않을 수도 있는 일들에 관한 두려움과 불안을 강제적으로 담보하게 된다. 웃음은 이와는

something that may never occur. Laughter is the opposite. When you laugh, you’re living almost completely in the moment, and it’s one of the best feelings you can have.

반대이다. 당신이 웃을 때, 당신은 거의 완전하게 현재의 순간을 살고 있으며, 그것은 당

• No one can ruin your day without your permission. As much as we cannot control in life—our genes, our past and what has led up to today—there is much control we may take upon ourselves. Today, for example, we can understand that life picks on everyone, so when the going gets tough, we don’t have to take it personally. When we do take misfortune personally, we tend to obsess, giving a legacy to something that may make you a day poorer in life.

•

• Cure your destination disease. Live more for today, less for tomorrow, and never about yesterday. How? You might have to repeatedly remind yourself that yesterday is gone forever, yet we perpetually have to deal with now, so why not live it? And what if tomorrow never occurs? There is a difference between working toward the future, which is inherently enjoyable in light of hope, and living in an unrealistic future that remains perpetually elusive. If tomorrow never comes, would you be satisfied with the way today ended? It is not how you start in life and it is not how you finish. The true joy of life is in the trip, so enjoy the ride!

신이 가질 수 있는 최고의 감정 가운데 하나이다. 누구도 당신의 허락없이는 당신의 하루를 망칠 수 없다. 우리가 인생에서 제어할 수

없는 것들이 많은 만큼 – 우리의 유전자나 과거, 오늘에 이르게 된 것들 – 우리 스스로 제 어할 수 있는 것들도 많이 있다. 오늘, 예를 들어, 우리는 삶은 모두에게 힘든 것이라는 걸 이해할 수 있다, 그러므로 무언가 힘들어지면, 혼자서 짊어질 필요가 없다. 우리는 개 인적으로 불행할 때, 그것에 집착하고 당신의 하루를 더욱 힘들게 만들 수 있는 무언가에 게 일종의 유산을 물려주는 경향이 있다. • 당신의destination disease(최종 목표에 집착하는 일종의 강박)을 치료하라. 내 일을 위해서 보다는, 더욱 더 오늘을 위해서 살아라. 어떻게? 당신의 어제는 영원히 사 라졌다고 반복적으로 스스로를 상기시켜야 할 것이다. 우리는 끊임없이 지금 이 순간을 대해야하는데, 왜 지금에 살지 않는가? 그리고 내일이 결코 오지 않는다면? 희망의 빛 을 본질적으로 즐길 수 있는 미래를 향해 일하는 것과 영영 찾기 힘든 비현실적인 미래 를 사는 것은 큰 차이가 있다. 내일이 결코 오지 않는다면, 당신은 오늘이 이런 식으로 끝나는 것에 만족할 수 있는가? 이것은 당신이 인생을 시작하고 어떻게 끝내는가가 아니다. 인생의 진정한 기쁨은 과정 에 있으니, 그것을 즐겨라!

Steve Gilliland, a member of the National Speaker Association’s Speaker Hall of Fame, is one of the most in-demand and top-rated speakers in the world. Recognized by his peers as a master storyteller and brilliant comedian, he can be heard daily alongside Jeff Foxworthy and other celebrities on SiriusXM Radio’s Laugh USA and Blue Collar Radio. With an appeal that transcends barriers of age, culture and occupation—plus an interactive and entertaining style—Steve shows audiences how to open doors to success in their careers, their relationships and their lives. He speaks to more than 250,000 people a year and has shared the platform with numerous dignitaries. Also, he is a prolific writer who has achieved popular acclaim with his books “Enjoy The Ride,” “Making a Difference” and “Hide Your Goat.” His new book “Detour, Developing the Mindset to Navigate Life’s Turns,” which will focus on change, is planned for an early May 2015 release. www.stevegilliland.com

OTC Beauty Magazine May 2015

Beauty Ambassador

Styling Tools by Amanda Cano

Gold ’N Hot™ Transforms Natural Hair without the Commitment and Damage of Chemicals

or the first time ever, the time to let your natural curls hang loose and have fun with your hair has finally arrived! Say goodbye to the terrible stress of chemically relaxing your hair, putting your hair through endless heat damage, and finally being able to get the drastic hairstyle change you desire without the commitment. You can have the best of both worlds—natural and styled. Yes, you can own that fro and have sleek straight hair the next day. There is a reason Gold ’N Hot by Belson Products has been the leading multi-cultural beauty appliances brand for over 40 years and it’s because they are dedicated to making professional styling for all hair types possible with minimal damage. With a few smart styling tips and the right tools, it is possible to get the styles you want and keep your natural hair looking and feeling shiny, silky-smooth and frizz-free. The true key to buying the right products is knowing what you need to do to maintain your hair type, knowing which features to look for and taking proactive measures to protect your hair. The first and most important step to maintain healthy hair is to know and understand your hair type. Some people think the higher the heats, the better, but not all hair needs to be styled at such high temperatures. Some hair types (extra curly, coarse, thick, wavy) require higher heats to take certain styles. However, other hair types (fine, thin, fragile) should never face temperature above 400°F. The great thing about Gold ’N Hot products is that they offer various products that give the user options suitable for any hair type. One of the most popular household items is a blow dryer. With endless options, it is almost impossible to figure out which dryer to choose. The two most important features to look for in a blow dryer to maintain healthy hair is ionic technology and variable heat settings. An ionic dryer like the Gold ’N Hot Professional 1875 Watt Ionic Ultra-lightweight Dryer with Tourmaline helps dry hair faster, which exposes your hair to less heat. The dryer is sold with its own concentrator attachment to help distribute heat evenly, resulting in healthy, shiny beautiful hair. The tourmaline conditioning in this dryer emits negative ion heat to reduce static frizz. The variable heat/speed settings in the dryer make it easy to style any hair type—keeping in mind that some hair requires less or more heat. The power to control the heat that touches your hair does not stop with your

blow dryer. It is also just as important to be able to control the temperature on your straightening or curling irons. The 24K Gold Curling Iron from Gold ’N Hot is a great option to go for any hair type. Its rheostat controlled temperatures range from 200°F to 500°F—making it the ideal curling iron whether you have thin, fine hair or coarse, curly hair. The high heats on this curling iron are made specifically to help style zig-zag coiled hair in its natural state—no hair relaxer or pre-straightening needed! Many people with extremely course and curly hair think they need to first blow dry and then straighten their hair before it will even take the curl. The unique high heats on the Gold ’N Hot curling irons will take any hair in its completely natural state and give it a beautiful, natural looking curl when paired with a curl cream. Along with knowing what temperatures are safe for your hair, knowing what temperature your tools are heating up to is also an important factor. A straightening iron the like the Gold ’N Hot 1” Ceramic Straightening Iron allows you to select the exact temperature you want your iron to be. The ceramic plates on this iron also distribute heat evenly for fast styling and minimize damage from heat. The last but most important step to maintaining your hair is to always use a thermal heat protectant to minimize heat-styling damage. The new styling products line Gold ’N Hot is releasing this year will include a thermal defense serum that not only protects hair from styling heat, but also UV rays, chlorine, and stress from elastic bands. Additionally, the styling products line will include a hair treatment masque to replenish hair with the moisture it needs, a curl cream to lock in those beautiful, natural looking curls, and a shine serum to give that extra glow to any style. If you’ve been looking for the right time to flaunt your natural locks or transition, the time is now! Gold ’N Hot hair tools have the technology you need to stop putting your hair through harsh chemicals and save you the time and stress of prepping your hair by blow drying and straightening before you finally get to curl it—eliminating unnecessary exposure to heat. Gold ’N Hot is currently looking for excited new individuals who are eager to give us feedback on our products and increase brand awareness. If you’re interested in becoming a brand ambassador, please contact us feedback@belsonus.com or visit our website at www.BelsonProducts.com. Be sure to follow us or like us on Facebook, Twitter, Instagram, and Pinterest @GoldNHotElite for the latest updates, giveaways, and more.

Amanda Cano is Marketing and Social Media Coordinator for Belson Products. She is a creative and driven marketing professional who graduated from St. Mary’s University in San Antonio with a degree in English-communication arts. Her complimentary expertise in graphic design, writing, design, multimedia and social media earned her the “Editor of the Year” title by the Texas Intercollegiate Press Association in 2013. 66

OTC Beauty Magazine May 2015

Beauty Ambassador

Skin Care

Palmer’s® Cocoa Butter Formula® Explains

Why MEN Need Their Own Skin Care The Men’s Grooming category is more important than ever and is the fastest growing segment in the global skin care market today—up 6% over last year, according to IRI scan date 52 weeks ending 12/18/14. Many retailers have responded to this increased interest by creating male-specific HBC sections within their stores. Today’s man is more aware than ever before of how important good grooming and a youthful appearance are—in both his professional and personal life, as illustrated below. • • • • •

9 out of 10 men (18+) use some sort of grooming product including facial and body skin care. A 2014 survey asked 440 females their opinions on male grooming. More than half (57%) considered poor grooming a major turn off. 59% of American men say that personal care products boost their self-esteem. Men are making more of their own buying decisions, instead of relying on their partners to purchase their grooming aids. Men are purchasing more products containing natural ingredients.

Men truly have different skin care needs compared to women. Skin tends to be thicker with larger pores that can lead to skin that is rougher, drier and sometimes oilier than women’s. These issues increase in severity as men age. Men use skin care products to cover up or correct imperfections—not to enhance beauty, and more than anything else, they just want effective products. It’s very important to take full advantage of the growing sales opportunities by keeping a variety of men’s products in stock that will meet consumers’ needs. Palmer’s® Cocoa Butter Formula®, the brand trusted for generations and America’s favorite cocoa butter brand*, offers a complete line of skin care products specifically for men.

A healthy skin routine starts in the shower with Palmer’s Cocoa Butter Formula for Men Body & Face Wash. It cleanses and fights dry skin with rich emollients and pure Cocoa Butter and Vitamin E. This 2-in-1 product lathers nicely and rinses easily leaving behind clean, moisturized, fresh smelling skin. For the more traditional bar soap user, there’s Palmer’s Cocoa Butter Formula Men Body & Face Bar. This cocoa butter bar soap provides a deep clean while moisturizing to combat rough, dry skin. It won’t leave skin feeling tight and dry, like some other bar soaps can. Skin is refreshed and smells great. Palmer’s Cocoa Butter Formula Men Body & Face Lotion takes care of men’s unique skin care needs. Exclusively formulated for men looking to attain healthy and hydrated skin, this fast-absorbing, emollient lotion delivers rich moisture for a full 24 hours and leaves behind a fresh scent. Containing pure Cocoa Butter and Vitamin E, this non-greasy lotion is essential to every man’s daily grooming routine. Palmer’s Cocoa Butter Formula for Men Solid Formula is an intensive solid formula that effectively heals rough skin. This ultraconcentrated Men’s Solid Formula is a year-round targeted moisturizer ideal for elbows, knees and hands. This unique formula contains pure Cocoa Butter and Vitamin E to relieve dry, callused skin, while moisturizing for 24 hours. Palmer’s also offers a solution for guys looking for quick, effective on-the-go skin care, whether at the gym, after a game or anytime that calls for quick application. Palmer’s Cocoa Butter Formula Rapid Moisture® Men Spray Lotion is a lightweight spray lotion that blends Cocoa Butter, Vitamin E and emollients into an easy-to-use, continuous spray that provides soft, moisturized skin that lasts for 24 hours. The fast-absorbing formula is a refreshing, convenient, all-over-body alternative to Palmer’s successful Cocoa Butter Formula Lotion for Men. Men rushed for time can rely on this quick-dry moisturizer. A well-stocked men’s grooming set will keep your customers happy and your profits growing! Palmer’s wishes you great success! *IRI scan data 52 weeks ending 12/28/14

OTC Beauty Magazine May 2015

Notes From the

Natural Nation by ReGia Davis

Grooming:

A Man’s Appearance Booster Society views grooming as a female characteristic, but over the past years men have started to show more interest in their appearance, making grooming a universal characteristic. Contrary to belief, both men and women talk about their desire and need to look good. Hair and skin is a very big part of a man’s appearance. Men are now shopping for themselves whereas women use to make most of their purchases for them. Men are now able to find products that are designed particularly for them to enhance their appearance. The market of men’s beauty care products is evolving. Marketers realize they have a market in which they have to target. They understand that men want to improve their skin, personal care, attractiveness and self-confidence. Understanding this transition in grooming, marketers are addressing specific needs for products that before were only targeted to women. According to a study, Men’s Grooming Consumer Report, conducted by THE NPD Group, Inc. a leading market research company, over 9 of 10 men (ages 18+) are using some sort of grooming product today, which can include facial and body skincare, shaving, hair care, and fragrance. Men often experience issues such as razor bumps, thinning of the hair, lack of moisture and rough skin that directly affects their physical appearance and self-confidence. Men’s fashion magazines play a vital role in men becoming more aware and concerned of their appearance. Just as a women looks in a magazine and says she wants her hair to look like the picture, believe it or not a male aims to have the same haircut, skin or appearance of another male. There are all types of grooming products for men ranging from facial cleansers and hair moisturizes to anti-aging treatments.

Shelf space for male cosmetic and skin care products has expanded due to retailers responding to their men’s customer needs. Unfortunately, the men’s market is not as easy to capture as the women’s market. It is important for retailers to ask marketers for as much marketing material as possible so they can help explain the benefits of the product and how they can be incorporated into his grooming routine. Men notice the expansion of products and are now more comfortable in buying products to enhance their personal appearance. The access to more men products has helped men embrace more sophisticated grooming concepts than ever before. Men are now using anti-aging products to moisturize their skin after showers, applying oils to their hair to keep it moisturized, and applying beard softener to condition their beards. Jamaican Mango & Lime Jamaican Black Castor Oil (JBCO) is a great all-in-one line for men to use for their grooming needs. These pure and unrefined oils retain their nutritive properties, making them great for moisturizing skin, treating dry, damaged hair, relieving pain and massaging the body. JBCO is branded to both men and women. Brands and retailers have to find the most effective way to educate and communicate with their male consumers to ensure they gain sales. Grooming is a concept that men have adopted and now value. It has proven to increase their overall appearance and confidence level. Just ask your friends. Retailers, always be on the lookout for new and better products for men, because men are just as into their appearance as are women.

ReGia Davis holds a degree in Public Relations and Marketing from Georgia Southern University. She started her career as a Junior Brand Manager of natural haircare brands for Professional Products Unlimited, Inc. She has also written several articles for OTC Beauty Magazine. ReGia is currently a Marketing Assistant and researcher with Universal Beauty Products, Inc. May 2015 OTC Beauty Magazine

Feature by Loc Tran

Men’s A

Skin Care

booming industry, men’s skin care is finally making its way to the top of the agenda. Whether it’s something men are doing to help remain competitive or to help ward off the signs of growing old, men of all ages and all walks of life are starting to care about using the right types of products for their skin type. Men’s skin differs from women’s in that it contains a higher percentage of collagen and elastin, so it’s thicker. Men’s sebaceous glands also work harder than a woman’s meaning that men’s skin generally is oilier.

Real Men are Concerned About Skin Care Besides all of the regular enemies of the skin like the sun, poor diet and cold weather, men’s skin needs protection from the razor blade. Daily removal of facial hair requires the application of vitamin-rich shaving gel to protect skin from rashes and burns that sometimes result from shaving. If you want to avoid having your appearance referred to as ‘weather beaten’ you had better start protecting your skin from the sun. Sunburns aren’t sexy and neither are the signs of premature aging. If surfers are man enough to walk around with heavy white zinc on their noses and lips, then you can be man enough to apply sunscreen when you’re outdoors golfing, fishing, working or playing. General Guidelines for Men’s Skin Care Begin the day by deep-cleaning your face to remove dirt and sweat. Cleanse again before going to bed. Exfoliate to remove dead skin cells and other pore-blocking grime.

Exfoliating also will open your pores and that’s going to ensure a closer shave. Before shaving, splash your face with warm water. That will make it easier to work up a good lather and it will soften skin. Take a few extra moments to really massage in the shaving cream. The massaging action will help stimulate blood flow in the dermis. Never use a dull blade to shave and to ensure a close shave, always shave in the same direction as hair growth. Shaving in the opposite direction or shaving in both directions can leave you with skin that’s red and irritated. Finally, take your time when shaving. Even though you’ve done it most of your life, you still need to be careful. Moisturizing is important to help skin seal in moisture. Plus, many shaving products will dry your skin. Choose moisturizing products that also condition skin such as those that contain vitamins or aloe vera. It’s important to use after shave products that don’t contain alcohol. It’s too harsh and it’ll dry skin which is opposite of what you want. Remember that your face isn’t the only part of your body that’s covered with skin. Keep all skin clean and moist, especially on your feet, elbows, arms and your hands. Soft hands are nice to hold. Finally, live the good life. Eat right, exercise moderately, don’t smoke and limit your intake of alcoholic beverages, all of which help keep skin healthy. That’s the part of men’s skin care you don’t often hear much about.

Article courtesy of articlesbase.com. You can find the article at: http://www.articlesbase.com/skin-care-articles/mens-skin-care-3561646.html

OTC Beauty Magazine May 2015

May 2015 OTC Beauty Magazine

Feature

Manufacturer

Profile

NouriTress Hair Products

DeShawn Bullard One recipe for sure success in the beauty industry is the right mixture of passion and differentiation of a company, which is exactly what NouriTress Hair Products has found. “NouriTress is different from other companies because our products are formulated by actual licensed beauty industry professionals who understand hair from inside and out,” explained CEO DeShawn Bullard. That knowledge and the desire to help women achieve healthy hair have combined to create one fabulous business which expanded to include the NouriTress Salon & Hair Clinic. 미용업계에서 반드시 성공하기 위한 방법의 한 가지는 회사의 차별화와 열정을 적절하게 혼합하는 것인데, NouriTress Hair Products은 정확하게 이 방법을 찾아냈다. “저희 제품은 모발의 속과 겉을 잘 이해하고 있는 자격증을 보유한 미용업계 전문가에 의해 공법화된다는 점에서 업계 다른 회사들과는 차별성을 갖습니다.” 라고 CEO 인 DeShawn Bullard는 설명한다. NouriTress Salon & Hair Clinic는 진보된 멋진 비즈니스를 창조하기 위해서 건강한 모발을 원하는 여성들을 도우려는 욕구와 지식을 결합했다. 76

OTC Beauty Magazine May 2015

Originally from Chicago, Ill., DeShawn Bullard, CEO, is known as one of the beauty industry’s top leaders and entrepreneurs. Having obtained training in cosmetology, she left her background in computer science after 7 years to follow a dream. She has worked as a multi-award winning celebrity hair stylist, and today she continues to broaden the distribution of NouriTress Hair Products, the company she founded in 1998 that addresses problems multi-cultural women have with hair thinning and hair loss. OTC Beauty Magazine (OTC): Please educate us on the history of NouriTress. DeShawn Bullard (DB): NouriTress Perfect Hair Products was created and developed in 1998 by licensed cosmetologists who performed services on multicultural women who experienced hair thinning and hair loss, and wanted to regrow their hair. Understanding that healthy hair and hair growth begins inside, the company’s first and lead product was a daily hair vitamin sold exclusively in salons. The results were so astounding, that the creator and owner, a 18-year licensed stylist responded to the consumer demand by expanding distribution of the products worldwide. In 2000, NouriTress Perfect Hair Products launched their first online ad campaign with numerous websites such as Tom Joyner’s Black America Web receiving a million hits a month, numerous industry sites, search engine banner ads along with print ads in top multicultural consumer publications. In addition the company participated in tradeshows and conventions. Today with over 5,000,000 tablets sold, women and men who have used the products have provided consistent testimonials and evidence of performance. We welcome you to partner with us and help clients across the world experience beautiful hair again. OTC: What differentiates NouriTress and makes it stand out among other companies in the industry? BD: NouriTress is different from other companies because our products are formulated by actual licensed beauty industry professionals who understand hair from inside and out. Our company has a real passion to produce products that really work to help women re-grow and restore their hair to a healthy condition. Our products don’t just focus on hair growth, but hair growth and hair restoration! OTC: The logo claims that this company offers “Perfect Hair Products.” What makes them perfect? BD: What makes NouriTress Perfect Hair Products perfect is that we include actual ingredients in our products that work. We call it the non-gimmick approach to healthy hair. During the development stage of our products, we go the extra mile to include ingredients that are clinically proven to help give customers Perfect Hair! OTC: What is the customer base for your products like and what makes them a fit for the multicultural market? BD: Our customer base is women between the ages of 25-55 years old who want to restore their hair back to a healthy condition. Our products are a fit the multicultural market because many women in the multicultural market have issues with hair thinning, breakage and hair loss. Our products are specifically designed for hair growth and hair restoration. Our marketing is designed to attract those who are affected by this type of hair damage and who want to re-grow their hair.

시카고에서 온 CEO DeShawn Bullard는 미용업계의 대표 리더이자 기업가 중 한 사람으로 알려져 있다. 미용학을 통해 배운 경험과 지식들을 가지고, 그녀는 자신의 꿈을 향해 7년 동안 몸담고 있던 컴퓨터 과학 분야를 떠났다. 그녀는 다양한 수상 경력을 보유한 유명 헤어 스타일리스트로 일했고, 현재는 머리숱이 줄거나 탈모를 겪고 있는 다문화 여성들의 문제를 해결하겠다는 취지에서 그녀가 1998년 설립한 NouriTress Hair Products의 유통망을 지속적으로 확장해 나가고 있다

OTC: 뷰티 매거진 (OTC): NouriTress의 역사에 대한 간략한 소개 부탁드립니다. DeShawn Bullard (DB): NouriTress Perfect Hair Products 는 1998년 머리숱이 적거나 탈모로 인해 모발이 다시 자라기를 염원하는 다문화 여성들에게 헤어 서비스를 제공하던 전문 미용사에 의해 1998년 개발되었습니다. 모발 내부에서 시작되는 건강한 모발과 모발의 성장에 대한 이해를 바탕으로 만든 회사의 첫 번째 주요 제품은 미용실에서만 독점적으로 판매되는 데일리 헤어 비타민이었습니다. 결과는 아주 놀라웠으며 제품 개발자와 18년간 전문 스타일리스트로 있던 오너는 전 세계적으로 제품 유통을 확장시킴으로써 소비자들의 요구에 응답했습니다. 2000년, NouriTress Perfect Hair Products는 매달 백만명의 방문자가 있는 Tom Joyner’s Black America Web이나 수많은 업계 사이트에 그들의 첫 번째 온라인 광고 캠페인을 시작했으며, 검색 엔진 배너 광고와 더불어 최고의 다문화 소비자 간행물에 인쇄 광고도 시작 했습니다. 또한 전시회 및 컨벤션에도 참가했습니다. 5백만개 이상 판매된 현재, 제품을 사용하고 있는 여성 및 남성 고객들은 제품 효능에 대한 한결같은 평가와 증거를 입증하고 있습니다. 여러분들께서 저희와 파트너가 되시는 것을 언제든 환영하며 전세계 모든 고객들이 아름다운 모발을 다시 경험할 수 있도록 돕겠습니다. OTC: NouriTress가 업계 다른 회사들과 차별화되는 점은 무엇입니까? BD: 저희 제품은 모발의 내부와 외부를 충분히 이해하고 있는 실제 자격증을 보유한 미용업계 전문가에 의해 공법화된다는 점에서 다른 업체들과 차이점을 갖습니다. 저희 회사는 여성들의 모발이 건강하게 다시 자라고 복원되는데 실제로 도움이 될 수 있는 제품을 만들기 위한 진정한 열정을 갖고 있습니다. 저희 제품은 단지 모발 성장만이 아니라, 모발의 성장과 복원에 초점을 두고 있습니다! OTC: 귀사의 로고는 “완벽한 헤어 제품”을 내세우는데, 어떤 점이 제품을 완벽하게 만들까요? BD: NouriTress Perfect Hair Products를 완벽하게 만드는 것은 실제로 효능이 있는 성분을 제품에 첨가하기 때문이죠. 저희는 이것을 건강한 모발을 위한 정직한 접근, 술수를 쓰지않는 접근이라고 부릅니다. 제품 개발 단계에서, 저희는 고객들에게 완벽한 모발을 제공하는데 도움이 되는 것으로 임상적으로 증명된 성분들을 포함하는데 한층 더 노력하고 있습니다! OTC: 귀사의 제품이 다문화 시장에 적합한 이유와 제품을 애용하는 고객 기반층에 대해 말씀 부탁드립니다. BD: 저희 고객 기반은 모발이 건강한 상태로 복원되기를 원하는 25-55세의 여성들입니다. 다문화 시장의 많은 여성들이 머리숱이 적거나, 손상 및 탈모를 경험하고 있는 이유에서 저희 제품이 다문화 시장에 적합하죠. 저희 제품은 특별히 모발 성장과 복원을 위해 고안되었습니다. 저희의 마케팅은 이런 유형의 모발 손상을 이유로 모발의 재성장을 원하는 소비자들에게 어필하도록 설계되었습니다. OTC: 회사 구조에 대해 설명 부탁드립니다. NouriTress이라는 큰 우산 아래에 다양한 브랜드와 제품 유형들이 있습니까? BD: NouriTress는 소매 및 전문 미용실 분야를 보유하고 있습니다. 저희 소매 분야는 May 2015 OTC Beauty Magazine

Manufacturer Profile OTC: Please describe the structure of the company. Are there multiple brands and product types that fall under the NouriTress umbrella? BD: NouriTress has a Retail and Salon Professional Division. Our retail division is distributed for resale to consumers and our Professional division is distributed for Salon Professional use only. OTC: If you had to pick one product that is most symbolic of your company, what would it be and why? BD: The product that is most symbolic of our company is our NouriTress Hair Vitamins PLUS. It is symbolic because when we started our company in 1998, this was the only product we sold. It was our primary focus of us starting the NouriTress brand, which was to “Nourish the Tresses!” After servicing multicultural women in our salon who were experiencing hair issues, we did research and worked with dermatologists who gave us insight into what was really needed to help women regrow and keep their hair healthy. It was made clear to us that “healthy hair and hair growth begins inside!” It was from that point that we started our company with our now leading hair product the NouriTress Perfect Hair Vitamins PLUS! OTC: What tips do you have to help retailers incorporate these items in their stores? For example, is there a certain place they fit best in the store, or is sampling most beneficial for sales? BD: Our company has a strong social media presence and we list all of our OTC reseller stores on our website so that we can point our customers into the stores to purchase. Our products fit best in the hair treatment section of the stores. OTC: How do you keep consumers and store owners educated on product releases, uses and general information? BD: We keep consumers educated on product releases via our social media outlets and with email blasts to our customers in our database. We also advertise in top beauty magazines such as Essence, Sophisticate’s Black Hair and Hype Hair magazines. We have advertised in these type magazines for over 10 years. We keep our consumers educated by attending top consumer tradeshows across the country and keeping them informed about our products. We keep our stores educated on product releases and general information by email and personal communication via our sales representatives.

OTC Beauty Magazine May 2015

소비자들에게 판매될 수 있도록 유통되며 전문가용 분야는 오직 미용실에서만 사용되도록 유통됩니다.

OTC: 귀사에서 가장 상징적인 제품 하나만을 선택한다면 무엇이며 그 이유는 어디에 있을까요? BD: 저희 회사의 가장 상징적인 제품은NouriTress Hair Vitamins PLUS 입니다. 1998 년 회사가 처음 시작되었을 때, 저희가 판매한 유일한 제품이기 때문이죠. “모발에 영양을 주자.”는 뜻의 NouriTress brand를 시작하면서 저희가 중점적으로 신경을 썼던 제품입니다. 저희 미용실에서 모발 문제로 고민하던 다문화 여성들에게 서비스를 제공한 후, 저희는 연구를 했고 여성 모발의 재성장과 건강함을 유지하는데 실제적으로 필요한 것에 관한 통찰력을 주는 피부 전문의들과 협력했습니다. 그것은 “건강한 모발과 모발의 성장은 내부에서부터 시작된다!”는 것을 저희에게 명확히 심어줬습니다. 그때부터 저희 회사가 현재의NouriTress Perfect Hair Vitamins PLUS라는 대표 제품으로 시작하게 된 것입니다 OTC: 이 제품을 취급하는 소매업체들에게 도움이 될 수 있는 조언은 무엇일까요? 예를 들어, 매장 내에서 진열하기에 가장 적합한 특정 장소가 있습니까? 혹은 제품 샘플이 판매를 위해 가장 유익한 방법일까요? BD: 저희 회사는 강력한 소셜 미디어 활동을 하고 있으며 저희 웹사이트에는 OTC 전 매장의 리스트가 올려져 있어서 저희 고객들이 구매할 수 있는 매장들을 모두 나열하고 있습니다. 저희 제품은 매장의 모발 관리 섹션에 가장 적합합니다. OTC: 제품 출시와 사용법, 일반적인 정보에 관한 소비자 및 매장 주인들의 교육은 어떻게 유지합니까? BD: 제품 출시에 관해서는 소셜 미디어를 통해 지속적으로 소비자들을 교육하고 있으며 데이터 베이스에 보유하고 있는 고객들에게 이메일을 전송합니다. 또한Essence, Sophisticate’s Black Hair and Hype Hair와 같은 최고 뷰티 매거진에 광고를 하죠. 10 년 이상 이런 잡지에 광고를 해왔습니다. 전국적으로 개최되는 최고의 소비자 박람회에 참석하고 그들에게 저희 제품을 지속적으로 소개함으로써 소비자들에게 끊임없이 알리고 있습니다. 매장 교육에 있어서는 이메일을 통해서 제품 출시와 일반적인 정보들을 교육하며 저희 판매 담당자가 매장과 직접 커뮤니케이션을 합니다. OTC: 미용 업계의 귀사의 분야에서 최근 가장 크게 성장하고 있는 트랜드는 무엇이며 회사는 소비자들의 요구를 어떻게 충족하고 있습니까? BD: 미용업계에서 최근 가장 크게 성장하고 있는 경향은 소비자들이 모발을 건강하게 유지하고자 한다는 것입니다! 소비자들은 건강하고 아름다운 모발을 위한 진정한 제품을 찾고 있습니다. 저희가 바로 그런 마음을 갖고 있으며, 저희가 하고 있는 것도, 저희가 존재하는 이유도 바로 이런 이유이기 때문에 그들의 이런 요구를 충족시킬 수가 있었습니다. 처음부터, 전세계 여성들의 “모발에 영양을 주자.”는 것이 저희의 목표였습니다. 회사명을NouriTress로 정한 이유도 바로 저희가 그것을 하고 있기 때문입니다!

NouriTress Headquarters

OTC: What trend have you seen grow the most recently in your sector of the beauty business and how has the company met consumer demand for it? BD: The trends that we have seen grow most recently in the beauty industry is that customers are looking to keep their hair healthy! Customers are looking for REAL products that give them healthy, beautiful hair. We have met the demand because it’s who we are, what we do and why we exist. From the beginning, it has been our goal to “Nourish the Tresses” of women across the world. That is why we named our company NouriTress because we do just that! OTC: What are NouriTress’ goals for the rest of the year? Are any big plans in store for 2015 that you can share? BD: NouriTress’ goal for the rest of the year is to continue to expand distribution into OTC stores across the country and continue in the area of marketing to make our products known to every customer so that each customer can “Experience Beautiful Hair Again.” OTC: We understand that the company has a NouriTress Salon & Hair Clinic— how exciting! Please tell us more about this unique undertaking BD: Before the NouriTress Hair Products brand existed, I owned a salon called Another Look Hair Salon for several years. The salon is where we saw women coming in on a weekly basis with hair thinning and hair loss issues. Once we launched NouriTress Hair Products in 1998 and saw results we wanted to go a step further with providing healthy hair service to customers in a clinic environment. Once NouriTress Hair Products became a National brand, we wanted to provide other services to help women re-grow their hair such as Laser Hair Therapy and Hair and Scalp Analysis with a dermascope. We also learned from experience that women who have hair issues don’t like to be serviced in an open salon floor plan while others watch, therefore we wanted to provide a private area to service these customers. In 2010, we decided to expand our vision and we launched the NouriTress Salon & Hair Clinic. In our salon, we provide regular hair services and we exclusively use NouriTress Hair Products. We also provide a private area where we service customers who experience hair loss issues such as alopecia, or due to illness such as cancer and going through chemotherapy. OTC: In your opinion, what is the most interesting aspect of the OTC beauty industry? BD: The most interesting aspect of the OTC beauty industry is that women have so many products to choose from and have so many places to go to find these products to keep themselves beautiful in this country which is not available in this manner in other countries. OTC: What final thoughts would you like to share with OTC readers about the company? BD: As hair loss in women continues to grow, NouriTress Hair Product’s goal is to provide quality products to customers who desire to experience beautiful hair again and to be the leader in consumer hair rehabilitation products for multicultural women who are relaxed or natural. We will use our expertise in the beauty industry to continue to develop products in the area of hair growth, healthy hair, and hair loss prevention and restoration. We hope you join us in fighting this epidemic by carrying our products in your store.

OTC: 올해 남은 기간 동안 NouriTress의 목표는 무엇입니까? 2015년 남은 큰 계획이 있다면 말씀해 주시겠습니까? BD: 올해 남은 기간 동안 NouriTress의 목표는 전국 OTC 매장으로 유통을 지속적으로 확장하고 저희 제품을 모든 소비자들에게 알려서 소비자 개개인이 “ 아름다운 모발을 다시 경험”할 수 있도록 마케팅 영역을 이어가는 것입니다. OTC: 귀사는NouriTress Salon & Hair Clinic을 보유하고 있는 것으로 압니다. – 흥미롭습니다! 이 독특한 사업에 관해 좀 더 자세히 알려주십시오. BD: NouriTress Hair Products 브랜드가 존재하기 전에, 저는 수년간Another Look Hair Salon이라는 이름의 미용실을 소유했습니다. 이 미용실에서는 저는 매주 머리숱이 적거나 탈모로 고민하는 고객들과 만나게 되었습니다. 1998년 NouriTress Hair Products 을 설립하고 결과를 본 후, 저희는 한 단계 더 나아가 클리닉 환경에서 소비자들에게 모발 건강을 위한 서비스를 제공하고 싶어졌습니다. NouriTress Hair Products이 국가적인 브랜드가 되자, 저희는 여성들의 모발 재성장에 도움이 될 수 있는 레이저 헤어 치료나 피부 내시경을 통한 모발 및 두피 분석과 같은 다른 서비스를 제공하고 싶었습니다. 또한 모발 문제를 겪고 있는 여성들은 다른 사람들이 볼 수 있는 공개된 장소에서 서비스를 받는 것을 좋아하지 않는다는 것을 경험을 통해서 배웠습니다. 그래서 이런 고객들이 서비스를 받을 수 있는 개인 공간을 제공하고 싶었죠. 2010년, 저희는 비전을 넓히기로 결정하고 NouriTress Salon & Hair Clinic을 시작했습니다. 저희 미용실에서는, 일반적인 헤어 서비스를 제공하며NouriTress Hair Products 을 독점 사용합니다. 또한 탈모증이나 암, 키모세라피 등으로 인한 모발 손실을 겪고 있는 고객들에게 서비스를 제공할 수 있는 개인 공간을 제공합니다. OTC: OTC 뷰티 산업의 가장 흥미로운 점은 무엇이라고 생각하십니까? BD: OTC 뷰티 산업의 가장 흥미로운 점은 여성들이 선택할 수 있는 제품들이 아주 다양하고 그들을 아름답게 유지시킬 수 있는 이런 제품들을 찾을 수 있는 곳이 다른 어느 나라보다 이 나라에 아주 많다는 것입니다. OTC: 회사에 관해서 OTC 독자들과 공유하고 싶은 최종 생각은 무엇입니까? BD: 여성의 탈모가 지속되는 한, NouriTress Hair Product의 목표는 아름다운 모발을 다시 경험하고자하는 소비자들에게 고품질의 제품을 제공하는 것입니다. 릴렉서를 사용한 모발이든 자연 모발이든 다문화 여성들을 위한 소비자 모발 재활 제품의 선두 주자가 되는 것 또한 저희의 목표입니다. 저희는 모발 성장과 건강한 모발, 탈모 방지와 복원 분야에서 지속적으로 제품을 개발하기 위해 미용업계에서 저희의 전문 지식을 사용할 것입니다. 여러분 매장에 저희 제품을 취급하셔서 전염병과도 같은 이런 모발 문제들과 맞서는데 저희와 함께 하시길 바랍니다.

Company Name: NouriTress Hair Products, LLC Address: 305 Etowah Trace, Suite 108, Fayetteville, GA 30214 Contact Number: 770-719-9082 Website: www.nouritress.com Years in Business: 16 years

May 2015 OTC Beauty Magazine

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