DUO Line It Lash It, combines two must have products into one innovative, easy to use product that provides the perfect liner and lash look. Line It and Lash It is an adhesive and eyeliner all in one!
POINT OF DIFFERENCE
DUO offers an adhesive that does double duty as a strip lash adhesive and eyeliner. DUO Line It Lash It applies easily like a traditional eyeliner and offers the long wear of an adhesive. With a swipe of a brush, you have a complete liner and lash look. No more guesswork on how to apply a lash.
MAIN POINTS
DUO Line It Lash It is a lash adhesive that looks like an eyeliner, applies like an eyeliner, provides the prefect eyeliner swipes but holds your lashes like DUO adhesive. May also be used without lashes as just the perfect waterproof liner.
FEATURES & BENEFITS
• 2 in 1 DUO that is both an adhesive and an eyeliner
• For both your beauty and lash needs in one convenient, time saving product
• Easy to use, apply like traditional eyeliner
• Dries matte black
• Non-tacky when dry
• Long lasting wear
• Waterproof
• Paraben and latex free
DUO Line It Lash It
Applies Like
an eyeliner
Works Like an adhesive
Dr. Shanessa Fenner
22
Knowledge to Know 6 Tips For Keeping Temporary Extensions Healthy
One of the most exciting things about hair is that it can be styled in a variety of ways, including the incorporation of extensions. There’s nothing wrong with adding volume, length, or wanting a new look with a temporary texture. The magic of wigs, weaves, clip-ins and style-saving ponytails quickly come to the rescue when the craving for a new look arises, but are these options healthy for your hair?
24
32
Knowledge to Know Kuza® Products Website Launches to Drive Higher Textured Hair Sales
By Dawn Thompson
From poppin’ curls to bomb waves and braids and twists to straight and silk pressed, Kuza ®’s hard-working products encourage healthier hair.
Business Tips How to Sustain Flexible Thinking and Nimble Action
By Dr. Susan Robertson
To survive the pandemic, companies were forced to adapt very quickly to radically new circumstances. Even large organizations - where it’s typically difficult to shift directions quicklymanaged to accomplish it. Leaders discovered that, when required, their organization could act much more quickly and nimbly than they normally do. Learn how your company can do the same.
The Lowdown on the Letdown Why Some People Drop the Ball & What to Do About It
By Kate Zabriskie
From time to time, everyone misses a deadline, forgets an obligation, or fails to live up to meet a commitment. We’re human, and it happens. But we all know an employee or coworker who chronically disappoints and routinely fails to meet their obligations. Here are some proven strategies to regain control and sanity.
6
Ways to Motivate the UnMotivated
By Liz Uram
Asking an employee outright what motivates them usually doesn’t work. Most people haven’t given it much thought. Instead, act as an investigator and look for the clues so you can identify the motivational factors of each individual. Here are six common motivational factors and the clues to look for:
ON THE COVER
The Dark & Lovely Hair Hydrator is a hair and scalp moisturizer that helps prevent dryness and breakage while wearing your protective style. Infused with a blend of avocado oil, aloe and Rice Water Complex, this leave-in treatment is perfect for strengthening natural hair.
To learn more, visit softsheen-carson.com
CEO: Ann Jhin
Editor: Jessica De Vault Hale editor@otcbeautymagazine.com subscriptions@otcbeautymagazine.com
Art Director: Sam Choi support@otcbeautymagazine.com
To subscribe, call us at 678-805-3291 or visit www.otcbeautymagazine.com. Subscriptions are no charge for businesses (including retailers, manufacturers, and distributors) in the U.S. of the beauty and barber supply industry. For all other subscribers, yearly subscriptions (12 issues) are $48.00.
Please send a check payable to OTC Beauty Magazine to: OTC Beauty Magazine; attn: subscriptions; 3587 Oakcliff Rd.; Doraville, GA 30340. Cover price is $6.00.
Jessica De Vault Hale EDITOR
Have you ever thought about how many products you have in your inventory? How many boxes of black hair color do you have? What about shampoos and conditioners? Do you have a wide variety of wigs to choose from and human hair extensions? You likely have hundreds if not thousands of items in your store? But why is that? Because as an intelligent store owner, you know the importance of variety and how that can draw in customers.
After all, variety is not just important for you; it’s essential to the shopper, as well.
One of the most important categories to have an assortment in is wigs and weaves. These items allow you to embrace variety on such an easy level. Changing your look is simpler than it’s ever been. And thanks to the pandemic, the usage of wigs and weaves as a protective style has increased exponentially. In this edition of OTC Beauty Magazine, we’ll focus on this popular category and provide tips on how to stock up on the right maintenance products so your customers will have everything they need.
For merchandising assistance, we requested the thoughts of expert merchandiser Scott Zangwill in the How Should You Sell It column on page 18. If you’d like to add more hair brands to your inventory, check out the Top 5 featuring the top-selling extension from Urban Beauty Hair on page 60. And if you still need help on what wet products to choose, check out the Marketplace on page 10 for our top 12 items for wig and weave maintenance.
We’ve got you covered in this edition. And the goal is that you’ll have your shoppers covered, too. By keeping the power of change in mind, you’ll be able to proactively plan for customers’ purchases and position yourself to always be available for their needs.
By Mary Bandy
Salon Pro DIY Hair Care for Protective Styles
For those of you wanting to bring out your “kitchen beautician” skills, now’s the time! The weather is warming up, and you may be looking for a new protective style to guard your locks from the incoming heat, sun, and humidity. If you’re lucky enough to have a beach trip in your future, protection from sand, wind and saltwater will also quickly become a must. Regardless of the seasons changing, you may just be looking for a new protective style or wanting to learn tips on how to keep your go-to look as glam as possible! Whatever you’re in the market for, we’ve got you covered with tips and tricks to getting a perfect DIY style.
Salon Pro® 30 Sec prides itself in providing tools to our customers that will help them maintain their hair by themselves at home because we understand the fun and satisfaction that comes from doing your own hair. Whatever type of protective style you choose to do—quick weaves, braids, or wigs—be sure and use some of our best-selling products, which are designed to treat your hair and scalp with nourishment and love.
To get the best protection from your styles no matter the occasion, try these tips for different styles below.
The Perfect Quick Weave
To get a rocking weave from the very start, try this tip: In a bowl, mix Salon Pro 30 SEC® On-Contact Soothing Serum and two drops of Hair Food: Vitamin E with Shea Butter. (Do not add too much Hair Food because excess oil will cause the style to not hold). Once thoroughly mixed, line your scalp with this mixture. The hydrating blend will nourish your hair and scalp with nutrients and moisturizers, helping to prevent dryness and headscratching in the future.
Next, grab your Salon Pro 30 SEC® Weave Molding Gel, apply all over your hair, sculpt and let dry. This strong gel helps keep the hair firmly in place in preparation for weaving or adding hairpieces. Once hair is dry and molded, secure the hair by applying Salon Pro 30 Sec® Argan Oil Weave Wonder Wrap. This formula is a topcoat that prepares, preserves, and conditions your hair, helping to prevent brittleness and harm from the elements. Sit under a hairdryer for 10-15 minutes. After your hair is completely dry, apply Salon Pro 30 SEC® Super Hair Bonding Glue to your wefts, and press
gently onto your head. No time will be wasted here because this glue dries lightning-fast and delivers a secure hold you can trust.
When it’s time to remove your weave, you can stop ripping out chunks of your hair with this tip: Saturate the base of your hair with Salon Pro 30 Sec® Hair Bond Remover Oil with Olive Oil. Massage in, and let it sit to begin loosening hair, giving it time to fully dissolve the bonds so you can preserve as much of your natural hair as possible when removing the tracks. After letting the product sit for a few minutes, gently detach tracks.
To eliminate excess residue after detaching all tracks, cleanse hair gently with Salon Pro 30 SEC® Residue Remover Shampoo to leave hair soft and free of debris.
For even deeper cleans, detoxify your scalp with apple cider vinegar to thoroughly remove all residue from your hair. Continue to shampoo and condition your hair as normal.
For Natural Hair
To create beautiful braids, twists or another protective style, use Salon Pro Twin Olive Styling Gel for maximum hold and radiant shine as you sculpt and style your hair. Next, use Hair Food: Vitamin E with Shea Butter to oil your scalp and keep it hydrated and comfortable. For the finishing touch, spritz Salon Pro™ Braid Sheen Shine Spray Argan Oil 8 in 1 all over so braids stay tightly secured and silky soft with a radiant, polished sheen. Use the spray throughout the week to give it that extra shine all the time.
For Wigs
To keep your lace front wigs looking lavish, braid your hair first, then oil your scalp with Hair Food: Coconut Oil with Almond and Olive Oil to deeply moisturize and restore the proper oil-moisture balance to your hair. Use Chic Bond™ Invisible Hold Lace Wig Bonding System to lock down your lace front (making it look seamless) and stop it from matting. Keep it tangle-free with our Oil-Free Weave Detangler, a feather-light spray that you can use either as a detangler or leave-in conditioner to help soften, condition, and prevent matting and tangling. When the time comes to take off your wig, use Chic Bond™ Lace Wig Bond Conditioning Remover. It instantly dissolves wig glue and safely removes your wig with no damage and no snatched edges.
Meet Mary Bandy
Mary Bandy is currently a copywriter for Universal Beauty Products. She enjoys writing informative pieces on beauty products and other various topics with the purpose of sharing knowledge with readers.
MARKET PLACE
Wig & Extensions Maintenance
Wigs, braiding hair and extensions can be great for sales and often have great profit margins. But are you missing an opportunity to upsell? When your shoppers come into your OTC store looking for wigs or extensions, they are going to need products to maintain their new protective style. There are plenty of products to offer to help with a variety of styling and maintenance needs. Make sure you place some of these winning items near your hair displays to encourage shoppers to grab them with their hair purchase.
WEATHER PROOF SPRAY
Bountiful barrel curls can get frizzy, whether those curls are natural extensions. That’s why shoppers are a fan of the TRESemmé® Climate Control Finishing Spray. This finishing spray offers superior frizz control on the most humid of days. Plus, it offers a touchable hold.
LACE FRONT GLUE
Hotter days mean a higher likelihood of lace front glues giving way to sweat and moisture. That’s why many customers will reach for the GhostBond™ XL to ensure their lace units remain in place, no matter the temperature.
SCALP RELIEVER
Anyone who has ever had their hair braided knows the installation can be painful. Even when the braids are installed without the unnecessary tension, the scalp can still be irritated for days after that salon visit. The Dark & Lovely Protective Styles Tension Tamer is the perfect remedy, as it provides a cooling sensation to any ailing scalp.
When securing a lace front wig with glue isn’t göt2b® Glued Freeze Spray is the perfect solution. Often used in conjunction with another holding gel, this spray can create a temporary adhesive for lace units and also serve as a holding spritz.
SEALING OIL
You’re not wearing a true protective style if you’re not taking care of your scalp and natural tresses. Both should be considered when braiding your hair. To ensure all strands are protected, use the African Pride Black Castor Miracle Sealing Oil. It locks in moisture, soothes the scalp and prevents dryness and itchiness.
HAIR & SCALP TREATMENT
The scalp is integral to hair growth, but damaged ends can render any growth void. With the 100% Indian Hemp Hair & Scalp Treatment, the hair and scalp are treated to a blend of oils and natural herbs, revealing softer, smoother hair.
SCALP PROTECTOR
When you have oily skin or sweat a lot, keeping a barrier between your skin and your lace front adhesive is Walker Tape Scalp Protector a thin barrier against irritation. Plus, it can extend the hold times of our lace adhesive.
There’s nothing worst than a dull, dry wig, whether it’s made of synthetic or human hair. The Free Wig Shine Spray has a unique, light blend of ingredients that impart shine without the greasy feel.
ARGAN OIL
• Enhance the natural beauty of your hair
• Non-greasy, alcohol-free formula
• Reduces frizz, split ends and breakage
• Adds smoothness & shine
• Helps protect, revive and detangle
DRY SHAMPOO
Sometimes we don’t have the time to wash our hair. Washing wigs and extensions can be a tedious task that many shoppers may put off for as long as possible. That’s why the Not Your Mother’s Clean Freak Dry Shampoo. It absorbs oils, cleans the strands and leaves a matte finish.
MOISTURIZING
SHAMPOO
When the scalp is dry, and shampooing is a necessity, your shoppers may enjoy the Alberto V05 Dry Scalp Moisturizing Shampoo. It has a five-vitamin formula that leaves the hair vibrant and the scalp moisturized.
HAIR & SCALP CONDITIONER
Don’t let the name of this product fool you. The Baby Don’t Be Bald Hair & Scalp Conditioner people of all ages. It stimulates hair growth, and is perfect to use with a protective style.
HOW SHOULD YOU SELL IT?
By Scott Zangwill
WIG SPRAYS
We have plenty of products to help customers maintain their wigs and extensions. From shampoos to silicone conditioners, there are plenty of items to help you along your wig journey. Expert merchandiser Scott Zangwill offers advice on how to capitalize on the one product every OTC store has in stock.
“Wigs spray? Yes, wigs for women have become a considerable portion of the OTC store sales. The sales margins on wigs and hair extensions can be very large. That’s why nearly every OTC store sells wigs and extensions. Wigs come in many shapes, sizes, lengths and, of course, colors. Since wigs can be priceyranging from $20 to $200 or more - it is important that customers have the tools to maintain them. By using volume sprays, weave oils and shines, finishing mists, and leave-in conditioning sprays and detanglers, there are plenty of wet spray items to manage wigs and extensions.
Several key points to remember when selling these items in your stores:
1. Place wig sprays in a few locations since wigs are typically shelved on the walls surrounding the store. It’s important to put up a sign showing where the wigs sprays are located.
2. You may want to place two bottles of your three bestsellers near the register since customers tend to forget little things like these.
3. If you have Styrofoam heads in your stores, place some bottles around those areas, as well.
Finally, the wig sprays can help your customers manage and store the wigs to look better and last longer. They can be used on straight or curly hair, regardless of whether it’s human hair or not. Your shoppers will appreciate these items when investing in their next wig or extensions.”
Meet Scott
Scott Zangwill is the founder and owner of Merchandising Specialists, Inc. His company specializes in getting your new products into the stores very quickly, as he has an excellent rapport with the store owners. Not only do Merchandising Specialists put out POP material, sales sheets, and samples, they are excellent at getting turnover orders quickly, getting the new products into the store and turning detailed monthly reports, as well.
The Secret To Longer, Stronger Hair
100% ORGANIC HEMP
100% VEGAN plus BOND BUILDER MAKES HAIR 3X STRONGER
CBD Hair Repair Serum 4 oz.
50 mg CBD
100% Organic Hemp contains Phytonutrients and Omega 3 & 6, which hydrate and condition dry, damaged hair. Revolutionary Bond Builder Technology strengthens hair fiber, making it 3x stronger. Repairs dry, damaged hair from hot tools and chemical services in just one treatment. Leaves your hair smooth and silky with luxurious shine.
CBD Scalp Treatment 2 oz.
100 mg CBD
Instantly absorbs into scalp, leaving it hydrated and energized. CBD and anti-aging Peptides help restore the balance needed to protect healthy hair follicles. Revolutionary Bond Builder Technology strengthens and rebuilds bonds deep within the cortex of the hair fiber, making it 3x stronger.
CBD Moisturizing Stick 1 oz.
250 mg CBD
Cool sensation formula with CBD antiinflammatory properties, gives fast relief to your joint or muscle discomfort. Phytonutrients and polyphenols have tissue supportive and protective attributes. Invigorating, Fast-Absorbing and Easy to Apply Stick Application.
KNOWLEDGE TO KNOW
At EDEN BodyWorks, we’re all about versatility! One of the most exciting things about hair is that it can be styled in a number of different ways, including the incorporation of extensions. There’s nothing wrong with adding volume, length, or wanting a new look with a temporary texture. The magic of wigs, weaves, clip-ins and style-saving ponytails quickly come to the rescue when the craving for a new look arises; but are these options actually healthy for your hair?
Wearing wigs, weaves, clip-ins and extensions for an extended time, without caring for the hair that is underneath or showing concern for tension points can be damaging. Using non-harmful products on your own hair to cleanse, strengthen, lock-in moisture, and restore vital nourishment is crucial.
6 Tips for Keeping Temporary Extensions Healthy:
• When sleeping, or when possible, remove extensions to reduce tension
• Make sure hair that is left out is moisturized
• Avoid constant heat styling and use thermal protection
• Gently wash & care for your scalp ( apply an oil to scalp between washes)
• Deep condition and detangle your own hair at every 2-3 weeks
• Use a conditioning product on edges to prevent drying them out
Quality products are a must when caring for hair within a protective style (whether extensions are used or not). Particular attention must be paid to the scalp to ensure no dryness, flaking or irritation occurs while rocking these hairdos.
Our recommendation: the classic Peppermint Tea Tree collection. This family of four products is formulated to clarify and treat any scalp - leaving behind a clean foundation to optimize any form of styling.
Peppermint Tea Tree Clarifying Shampoo therapeutic clarifying cleanser that tingles and washes away all traces of buildup + dandruff
Peppermint Tea Tree Detangling Conditioner high-slip rinse-out conditioner meant to add moisture back into clean hair
Peppermint Tea Tree Moisturizing Hair Milk lightweight leave-in lotion for daily hydration to ensure hair doesn’t dry out through the duration of a style between washes
Peppermint Tea Tree Hair Oil penetrating scalp oil that treats and prevents itch + alleviates tension at the root
How Do Peppermint Oil and Tea Tree Oil Benefit the Hair + Scalp?
Peppermint Oil is a powerful essential oil made up of vitamin A and C, plus an array of minerals and Omega-3 fatty acids. It has natural antiseptic properties which allow it to heal stressed or inflamed skin. Peppermint Oil also contains menthol, which provides a stimulating and therapeutic cooling sensation meant to soothe an itchy scalp. Tea Tree Oil is an antioxidant that’s both anti-fungal and antibacterial, so it effectively fights off bacteria and fungi. It acts as a solvent, with the ability to break down layers of dead skin and product.
Are Clarifying Products Harmful to Natural Hair?
Let’s first settle the myth surrounding clarifying products like our Peppermint Tea Tree Shampoo. Many believe that for a cleanser to be clarifying, it must contain sulfates, which result in that squeaky clean feeling, but can ultimately be harsh and drying to the hair. Thankfully, this is not the case! What actually qualifies a product to be considered a solvent (“clarifying”), is its ability to dissolve other substances like oils, creams and dirt. Tea Tree Oil does just that… naturally! As a result, the Peppermint Tea Tree Shampoo removes all traces of product from the hair + scalp, without harmful detergents. Not to mention, it also provides a great lather!
Why Should A Clarifying Shampoo Be Used?
Leave-ins, butters, oils and gels build up on the hair shaft and scalp over time. Natural sebum and dead skin cells also accumulate. All of these substances can clog the scalp’s pores, which blocks beneficial nutrients from entering and can eventually cause irritations and even prevent growth. Using clarifying products at least once per month ensures that all residue gets removed. Doing so results in a clean, clear base, ultimately promoting a healthy environment in which the hair can flourish.
How Often Should A Clarifying Shampoo Be Used?
It depends on the individual. One wash day per month dedicated to a clarifying shampoo is enough for many naturals; however, for those who regularly expose their hair to chlorine, combat scalp issues, or sweat often, it can be used in a weekly wash routine (we suggest no more than once per week). Looking for an additional option for cleansing between washes? Try the Coconut Shea Cleansing CoWash. As a gentle cleanser designed to remove buildup while also conditioning the hair (that’s right, it’s a 2-in-1), it’s perfect for cleansing the roots of braids, twists, and other protective styles without the worry of stripping or drying.
How Do The Conditioning and Leave-In Products Benefit The Hair?
While Peppermint + Tea Tree Oil within the Conditioner and Hair Milk work their magic to tingle and soothe, both of these products are packed with other natural ingredients that infuse hydration. To name a few, JojOba Oil, Sweet Almond Oil, Hemp Seed Oil, and Aloe provide an array of nutrients to the hair. These ingredients balance pH, and keep the hair feeling soft, hydrated and easy to detangle.
How Is The Hair Oil Used?
The Peppermint Tea Tree Hair Oil is a lightweight blend of oils formulated to specifically treat the scalp, but it’s also beneficial to the hair shaft. The oil is easily absorbed, and it promotes shine. Spray it directly onto the scalp, and massage it in, allowing a little to slip down the strand as well. Apply daily, or as needed between washes. It can also help alleviate tension caused by braids, twists or other protective styles that tend to tug at the root. If oils aren’t your preferred method for treating your scalp, try the Papaya Castor Scalp Massaging Serum. It’s a unique scalp-soothing blend of Vitamins A, C, D, and E which uses Papaya, Castor Oil, Aloe Vera and more to deliver intense hydration. It cools the scalp and provides relief to dryness and itchiness, absorbing quickly for optimal nourishment. Great for daily scalp maintenance beneath protective styles.
There you have it! The Peppermint Tea Tree collection along with a couple other gems from our Coconut Shea and Papaya Castor lines are go-tos for maintaining healthy hair while styling with extensions. The best part? Each product can be used on the actual extensions as well. Use these items to cleanse, refresh, and preserve any texture of hair so your protective styles look and feel their best on the surface and beneath.
KNOWLEDGE TO KNOW
By Dawn Thompson
Kuza® Products Website Launches to Drive Even Higher Textured Hair Sales Traffic
Meet us @kuzaproducts.com for even greater information on Kuza Products and today’s most desired versatile looks. Our site is open and driving traffic for even higher textured hair sales. From Poppin’ Curls to Bomb Waves to Braids and Twists to Straight and Silk Pressed, Kuza ®’s hard working products encourage healthier hair for your versatile styles. If you are a major account for Kuza® Products, please get in touch for the chance to be featured on our new website @kuzaproducts.com.
Kuza® Indian Hemp Hair & Scalp Treatment is great for braids, twists, and twist out styling to seal in moisture and condition your scalp. Kuza® Braid Spray helps keep protective styles moisturized. Start by shampooing and conditioning hair with both Kuza® Shampoo and Conditioner that have no sulfates, parabens, mineral oil or phthalates. Then, moisturize your hair unsparingly with Kuza® Repair Cream Leave-In. Cosmetic Scientist, Tonya S. Lane, says “Kuza®’s healthy hair line has Jamaican Black Castor Oil and is infused with coconut oil, aloe juice and argan oil delivering intensely moisturized, frizz free curls and coils. Get the whole line, and I
especially love Kuza®’s Hair Lotion Moisturizer and Repair Cream Leave-In to moisturize and style my thicker curls and coils. Try in your next LCO/ LOC/PMP method.”
Retailer Results
Kuza® 100% Indian Hemp Hair & Scalp Treatment is specifically formulated for textured hair and has a captive audience. Kuza® MultiOutlet data (MULO) shows strong growth for this textured hair focused brand
52-WKS 26-WKS 13-WKS 4-WKS
for the last 52 weeks through the last 4 weeks. Results from a top account for 2020 show an over 30% increase in same store sales. Units are up over 27%. Alternatively, promotion dollars are down about 30%. Kuza® 100% Indian Hemp Hair & Scalp Treatment has a blend of fine oils (including Coconut, Sweet Almond & Avocado) and natural herbs. Soybean Oil is also included, and it is an unsung hero for moisture retention. Naturally Curly shared in April 2018 that soybean oil’s main asset to hair is moisture retention, because it is full of good fatty acids, manganese, and vitamins.
We have seen consumers increase their spontaneous spending when they have been offered assortment and larger sizes. Because of a variety of users and needs, multiple sizes and offerings meets consumer needs at shelf and/or online. We judge adding education via display, at shelf or in
online opportunities will only increase these outcomes even more. Our Kuza® website is fun, beautiful, bold, and textured like our hard working products, and there is something to be found to help textured hair wearers and glowing skin seekers.
The Truth About Hair Dress/ Hair Grease and Sealing Oils
Tonya S. Lane, Cosmetic Scientist, shares great education on CurlyChemistry.com. Tonya shares the Perfect 7 Hair Protecting Oils. In her healthier hair styling method PMP-penetrate, moisturize, protect/seal (similar to LCO-liquid, conditioner, oil), Tonya recommends the top 3 products which provide best coverage to protect/seal in moisture: 1) Hair Grease (petrolatum); 2) Shea/Mango Butter; and 3) Castor Oil. Kuza® has proven products that cover the top 3. Tonya says, “Kuza® 100% Hemp Hair & Scalp Treatment is wonderful for curly, coily and tight textured, thick hair like mine. It seals in moisture for the many textured/highly textured hairstyles we love to wear, and it does it affordably. The truth about hair dress/grease is that it is the best way to seal in moisture.”
Kuza ® MultiOutlet (MULO) dollar share results through February 2021 (IRI data)
Tonya S. Lane, Cosmetic Scientist & Natural Hair Expert with Kuza JBCO line CurlyChemistry.com
What’s Popular with Kuza® Konscious Beauty™
Kuza® offers several products that promote healthier hair and skin. Here are a few.
Kuza® 100% Hemp Hair & Scalp Treatment seals in moisture and promotes healthier hair. It is perfect for sealing, on a clean head of hair after you moisturize, it will help you create your favorite braids, twists, faux locs, braid out or twist out.
Kuza® 100% Pure African Shea Butter and Kuza® Jamaican Black Castor Oil promote healthier hair, skin, scalp and body for all hair and skin types. They both seal in moisture. Shea butter has significant levels of vitamin A and E, and has antiinflammatory and antioxidant properties. Jamaican Black Castor Oil is often used for growth treatments, to protect the edges/nape/hair ends and to reduce frizz. It is also safe on color treated hair.
being greasy.
Kuza® Jamaican Black Castor Oil Moisturizing Hare Care Line of Shampoo, Conditioner, Hair Lotion Moisturizer, Repair Cream
Leave-In, Braid Spray and Anti-Breakage Edge Gel will promote healthy hair and growth (no sulfates, no parabens, no mineral oil, no phthalates and no animal testing. Also try the eight great Kuza® Jamaican Black Castor Oils: Original, Extra Dark, Coconut, Indian Hemp, Flaxseed, Argan, Lavender, and Mango Seed.
Tonya S. Lane, Cosmetic Scientist and Founder of CurlyChemistry.com
Instagram: @Sharmaine369
Photo Credit: Full Court Marketing, fcm365/jordanviision
Available at Beauty Supply Stores and Your Local Beauty Supply, Worldwide.
PLEASE FOLLOW US to learn about our latest innovation, education and tips, and giveaways! Instagram (IG) @kuzaproducts.com, Facebook (FB) @ kuzaproducts.com and on our new Website: kuzaproducts.com. #itsakuzavibe
Kuza® Hair Food with Vitamins A & E helps damaged hair become healthier and more lustrous.
Dawn W. Thompson is the EVP & Head of Brand Management at Hollywood Beauty® and Kuza® Products. She has spent about three decades in the consumer products, beauty and hair industry. She loves versatile hairstyling and knows keeping your hair moisturized is the foundation of having healthier curls, coils, braids and protective styling. Hollywood Beauty ®, as the leader in multiuse oils, is focused on beautiful hair and glowing skin.
WATCH ME WORK
The new Gold Series Hair Repair Collection, developed by Black PhD scientists, reduces breakage by 50% for 2x stronger hair
So no matter how you work your hair, Gold Series works hard while you work wonders.
Tell your story, or someone else will tell it for you.
L.
PODCASTER | AUTHOR CULTURAL CRITIC “ y
DEMETRIA
LUCAS
Hollywood Beauty®, the No. 1 beauty and hair oil brand (based on IRI), includes a “hero oil” to meet all needs. The brand carries everything from
Make this the year your customers fall in love with their hair. Encourage them to start with the new Gold Series Hair Repair Collection from Pantene to repair damage, eliminate breakage and reduce shedding. This new line-up was created by the same team of Black scientists, stylists and dermatologists who made Gold Series after conducting years of research on curly, coily and textured hair. These four new products are infused with biotin and kukui nut oil and are proven to reduce breakage by 50% for 2X stronger hair that’s healthy and shiny.
Hollywood Beauty® Jamaican Black Castor Oil – available in a 3-ounce bottle in seven varieties
Perfect Results® from Hollywood Beauty®, six Pre-Mixed Pure Oil Cocktails with a touch of fragrance
• Available at Beauty Supply Stores and Your Local Beauty Supply, Worldwide.
ANTI-BREAKAGE COMBING CRÈME
Provides deep moisture for easy combing and detangling for 69% less breakage.
US to learn about our latest innovation, education
Instagram (IG) @hollywoodbeauty_products
Facebook (FB) @hollywoodbeautyproductsinc
Website: hollywoodbeautyproducts.com and perfectresultsonline.com
RECONSTRUCTING MASK
Penetrates dry, damaged hair to help reconstruct hair shaft exibility in one treatment.
CLEANSING CONDITIONER
Gently removes build up and conditions for 86% stronger* hair, allowing customers to skip regular shampoo and conditioning.
*Strength against breakage.
Meet Dawn W. Thompson
OVERNIGHT REPAIR MELTING SERUM Hydrates tresses to help repair and renew hair overnight.
Dawn W. Thompson is the EVP & Head of Brand Management at Hollywood Beauty® and Kuza® Products.
The NEW Gold Series Hair Repair Collection works better because it’s made better, check it out for yourself at Pantene.com
She has spent about three decades in the consumer products, beauty and hair industry. She loves versatile hairstyling and knows keeping your hair moisturized is the foundation of having healthier curls, coils, braids and protective styling. Hollywood Beauty ®, as the leader in multiuse oils, is focused on beautiful hair and glowing skin.
MAKEUP BRUSH
USING MAKEUP BRUSHES NOT ONLY GIVES YOUR FOUNDATION A FLAWLESS FINISH, IT ALSO KEEPS ALL THE OILS AND BACTERIA FROM YOUR FINGERS FROM CLOGGING UP YOUR PORES
BRUSHES:
• BROW DUAL ENDED BRUSH
• EYELINER BRUSH
• EYESHADOW SMALL BRUSH
• EYESHADOW LARGE BRUSH
• C-CURVE EYESHADOW BRUSH
• TAPERED EYESHADOW BRUSH
• RETRACTABLE LIP BRUSH
• CONCEALER BRUSH
• FOUNDATION BRUSH
• FAN BRUSH
• DUO FIBER BRUSH
• ANGLED BRUSH
• LARGE POWDER BRUSH
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BUSINESS TIPS
By Susan Robertson
How to Sustain Flexible Thinking and Nimble Action
To survive the pandemic, companies were forced to adapt very quickly to radically new circumstances. Even large organizations - where it’s typically difficult to shift directions quickly - managed to accomplish it. Leaders discovered that, when required, their organization could act much more quickly and nimbly than they normally do.
So, the obvious questions are 1) What was different? And 2) How can you “hardwire” this flexibility into your organization so it continues to be stronger in the future?
What was different?
All humans have a set of cognitive biases, which are mental shortcuts that are used for problem solving and decision making.
To be clear, cognitive biases are NOT individual or personal biases. They are a neuroscience phenomenon that all humans share. It’s also important to understand that they operate subconsciously; They affect your thinking in ways that you don’t realize.
You have two different thinking systems, commonly known as System 1
and System 2, sometimes referred to as thinking fast (1) and thinking slow (2.).
System 1 is the “intuitive”, quick, and easy thinking that we do most of the time. In fact, it accounts for about 98% of our thinking. It doesn’t require a lot of mental effort; we do it easily, quickly, and without having to think about the fact that we’re thinking.
System 2 thinking is deeper thinking; the kind that’s required for complex problem solving and decision making. This deeper thinking requires more effort and energy; it literally uses more calories. Since it’s less energy efficient, our brain automatically and subconsciously defaults to the easier System 1 thinking whenever it can, to save effort.
Cognitive biases result when our brain tries to stay in System 1 thinking, when perhaps it should be in System 2. The outcome is often sub-optimal solutions an/or poor decision making. But we don’t realize that we have sub-optimized because all of this has happened subconsciously.
In typical circumstances, several of these cognitive biases conspire to make us perceive that continuing as we are - with only slower, incremental
changes - seems like the best decision. It feels familiar, it feels lower risk, in sum – it feels smarter. Choosing to do nothing different is – very often –simply the default. It frequently doesn’t even feel like we made a decision; instead it feels like we were really smart for NOT making a potentially risky decision.
But during the pandemic, changing nothing, or changing very slowly, were simply not options. This particular situation was so unique that our brains didn’t have the choice to stay in short-cut System 1 thinking. System 2 thinking was required. Since we consciously realized we MUST changequickly, our brains started literally working harder - in System 2 – and the normal cognitive biases weren’t a factor.
How to Continue to be More Nimble in the Future
The key to maintaining flexible thinking and nimble behavior is to not allow our brains to fall into the trap of cognitive biases. Obviously, since these are intuitive and subconscious responses, this is not an easy task. But there are proven ways that we can better manage our brains. Here are a few ways to start.
1. Knock out the Negativity Bias. Negativity Bias is the phenomenon that negative experiences have a greater impact on your thoughts, feelings, and behaviors than positive experiences. So, you are much more highly motivated to avoid negative than we are to seek out positive. The way this manifest in your daily work is that we are much more prone to reject new ideas than to accept them, because rejecting ideas feels like we’re avoiding potential negative.
Respond to “yes but…” with “what if…?” This requires a dedicated and conscious mental effort, by everyone on the team, to monitor their own and the team’s response to new ideas. Every time “yes, but…” is uttered, the response needs to be “What if we could solve for that?” This reframing of the problem into a question will trigger our brains to look for solutions, instead of instantly rejecting the idea.
2. Short Circuit the Status Quo Bias. The Status Quo bias is a subconscious preference for the current state of affairs. We use “current” as a mental reference point, and any change from that is perceived as a loss. As a result, we frequently overestimate the risk of a change, and dramatically underestimate the risk of “business as usual.”
When weighing a choice of possible actions, be sure to overtly list “do nothing” as one of the choices, so you are forced to acknowledge
it is a choice. Also include “risk” as one of the evaluation criteria and force the team to list all the possible risks. Then comes the difficult part - remind the team that their subconscious brain is making them perceive the risks of doing nothing to be lower than the reality, so they should multiply the possibility of each of those risks.
3. Curtail the Curse of Knowledge. In any subject where we have some expertise, we also have many subconscious assumptions about that subject. Under normal circumstance, this Curse of Knowledge (these latent assumptions) limits our thinking and suppresses our ability to come up with radically new ideas.
Meet Susan Robertson
Rely on advisors who don’t have the same Curse of Knowledge. In other words, seek out advice from people outside of your industry. When evaluating ideas or actions, these outsiders won’t have the same blinders that you have, so they will likely have a more clear-eyed view of the benefits and risks.
The bad news is that cognitive biases are always going to be a factor in our problem-solving and decision making; they’re hard-wired into us. The good news is that, with some dedicated and continuous mental effort, we can mitigate them and become nimbler in the face of change.
Susan Robertson empowers individuals, teams, and organizations to more nimbly adapt to change, by transforming thinking from “why we can’t” to “how might we?” She is a creative thinking expert with over 20 years of experience coaching Fortune 500 companies. As an instructor on applied creativity at Harvard, Susan brings a scientific foundation to enhancing human creativity. To learn more, please go to: www.SusanRobertson.co.
LENGTH RETENTION
BUSINESS TIPS
By Kate Zabriskie
He didn’t get the shipments out – again! Makes me crazy. That guy never follows through.
She said I’d get a promotion, so where is it? I’ve been waiting for three years.
All talk and no action, that phrase describes that group in a nutshell. They pay lip service to teamwork, but they never pull their weight.
From time to time, everyone misses a deadline, forgets an obligation, or fails to live up to meet a commitment. We’re human, and it happens. For most of us, failure is followed by an immediate effort to right the situation.
Problem solved, right? Not so fast. “Most of us” excludes a special cohort: those who chronically disappoint and routinely fail to meet their obligations. They say one thing and do another, they agree to deadlines they have no intention of meeting, and they commit to deliverables that will never materialize.
If we’re lucky, once we identify members of this tribe, we can put a healthy distance between ourselves and them. If not, there are some proven strategies we can use to retake control, push for greater accountability, and regain control of our sanity.
Accountability Strategy One: Confirm a Shared Understanding
Be sure you and the other person have a shared understanding of your expectations. Does the fellow shipping your packages understand what’s required? If so, how do you know? Did he say “yes” in a way he’d hoped you would figure actually meant “no?” Did he agree because you are in a position of authority, and he didn’t want to disappoint you in the moment? Did he know that you meant today and not just sometime soon? Before taking other action, it’s important to make sure you and the other person have a shared understanding.
Accountability Strategy Two: Look for Roadblocks
Once you are sure that you and the other person have a similar grasp of the requirements, look for roadblocks. Is the promotion you’ve looked for no longer available because of circumstances outside of the promiser’s control? Does the person boxing shipments have someone else demanding his time? If you discover it’s the latter, your frustration is focused on a symptom and not the root cause of the problem. Take the time to do a little digging. You’ve got to focus your effort on changing the underlying belief and make a case for your point of view.
Accountability Strategy Three: Break Steps in Smaller Pieces
Even with a shared understanding and no obvious roadblocks, sometimes people don’t follow through because they get overwhelmed. When this happens, it may make sense to break the task into smaller pieces. Bobby, how many packages do you think you can have ready by 1:00? Great, I’ll check in with you then to see where we are. It’s important that we meet our shipping deadlines because our customers count on us to live up to our promises. When we meet this afternoon, we can see where you are. How does that sound?
Accountability Strategy Four: Make Use of Upfront Contracts
If there are no roadblocks preventing the other person from following through and small steps aren’t solving the problem, it’s time to explore upfront-contract language. If you can get these shipments out by 3:00 today, I can mark your work as complete. If your team can meet the deadlines we’ve agreed to, we will have what we need to move the project to the engineering team. The pattern is simply, “if you/your team can, then I/we will.” If you can clean the odd-numbered rooms, I can take care of the evens. That should split the work fairly.
Accountability Strategy Five: Add a Next Step
If the upfront contract doesn’t yield results, it’s time to add an else component. If you can get these shipments out by 3:00 today, I can mark your work as complete. If I’m unable to do that, we can set up a meeting with
continue your employment. For the last two weeks, you’ve arrived after 9:00 more than half the time. For that reason, we’re going to let you go.
Accountability Strategy Seven: Take Back Control
What if you’re not in a position to fire someone or walk away from a relationship? In these situations, it’s important to realize you are making I’m not getting the promotion. I know this. I’m going to continue to work here because it’s close to my house, and the schedule is flexible. Jane is chronically late, and she’s the owner’s daughter. Although I’ve brought the issue to his attention, he’s chosen not to act. I need a job, and this is the one I have now. I choose to work around this instead of walking out the door and
And that’s the lowdown on the letdown. Few people enjoy disappointment or appreciate someone who chronically drops the ball. Sometimes better communication can fix the problem, sometimes upfront contracts paired with consequences can make things right, and if all else fails a little positive
Kate Zabriskie is the president of Business Training Works, Inc., a Maryland-based talent development firm. She and her team help businesses establish customer service strategies and train their people to live up to what’s promised. For more information, visit www.businesstrainingworks.com.
TIPS
By Liz Uram
MOTIVATING THE UN-MOTIVATED BUSINESS
When Mary started with the company, she was enthusiastic, energetic, and consistently the top sales person on the team. She got along well her coworkers and was known for her superior customer service skills.
Over time something changed. Mary began starting work late, leaving early, and taking long lunches. The brief interactions with her co-workers usually turned into complaint sessions. She ignored phone calls and didn’t respond to emails. Customers were frustrated. Mary spent more time on her cell phone than doing the work she was getting paid for.
John, Mary’s manager, was at his wits end. He wanted Mary to get back to the level of work he knew she was capable of. He went from one extreme to the other. First, he tried money. Then, he tried disciplinary action. Both resulted in short-term improvements but they didn’t last. Does this situation sound familiar? If so, don’t give up too soon. There are six other ways to motivate employees that have longer lasting results than money or disciplinary action. The challenge is determining what motivates employees.
Asking an employee outright what motivates them usually doesn’t work. Most people haven’t given it much thought. Instead, act like an investigator and look for the clues so you can identify the motivational factors of each individual.
Here are six common motivational factors and the clues to look for:
1. Belonging – People who are motivated by a sense of belonging get energized by being part of a group.
You might notice them coming up with creative ideas for celebrations or suggesting get-togethers. “When’s the last time we went out for Happy Hour?”, they might say. Listen for what they do outside of work. Do they spend a lot of their free time with friends and family? Do they participate in group events like book clubs or sports teams?
Keep this employee motivated by asking them for ideas; designating them as the celebration coordinator; and including them in projects.
2. Influence – A formal leadership title isn’t needed to have influence. Many people are happy with an informal leadership role where they can influence others.
You can identify them by their willingness to speak for the group. They are the ‘go-to’ person when others need answers or reassurance. They are the person the team looks to for direction and advice.
Keep this employee motivated by asking them for their opinion on matters that affect the group. “How do you think the team is going to react to this change?” is a simple, yet very effective way to let this person know that their position within the group is clear.
3. Appreciation – A simple sincere thank you is what motivates employees who have this motivational factor. They just want acknowledgement for their efforts.
Employees who are motivated by appreciation talk a lot about their accomplishments. They might come to their oneon-one with a list of what they’ve done. Managers who don’t understand what clues to look for may mistakenly assume the person is full of themselves or is just bragging. That usually isn’t the case. These employees are looking for some appreciation.
they are more interested in pushing themselves to be better than they were the day before.
They are usually self-starters who take an interest in their productivity. They tend to set goals both professionally and personally. They love the feeling of accomplishment when they can check off a goal and then they are on to the next one.
Keep them motivated by communicating key performance measures, encouraging them to set bigger goals, and sharing their progress with them on a regular basis.
5. Security – People with this motivational factor have a high need for job or financial security. Anything that threatens their sense of security can demotivate them.
They might obsessively worry about their performance. They ask a lot of questions. They are excessively concerned about change. Some managers assume the person is needy. In a way they are. They need security, reassurance, and confidence in their abilities.
A manager can help this employee by taking the time to answer questions; communicating changes early and often; and boosting their confidence by giving them opportunities to prove they are capable.
Keep these employees motivated by giving sincere, specific, and timely appreciation for their efforts. Catch them in the act of doing something right and comment on it immediately.
4. Achievement – People who are motivated by achievement are always looking to outdo themselves. While they enjoy friendly competition,
6. Growth – these employees aren’t satisfied with the status quo. They have career goals and they want opportunities to advance.
One of the most obvious clues is that they ask about career advancement when they interview for a job. They’re willing to take on extra responsibility
in order to prepare themselves for their next step.
Keep them happy and motivated by talking to them about what they are interested in doing next and creating a career path for them that clearly outlines a plan for advancement. Delegating projects is a way to provide growth opportunities if a promotion isn’t an option.
Back to John and Mary. Once John took the time to look for the clues, he realized that what Mary really wanted was appreciation. John wasn’t known for giving out verbal praise but he was willing to give it a try. Instead of waiting until Mary told him about her accomplishments, he looked for
opportunities to praise her. Before long, John saw improvements in Mary’s attitude and she began to have the same energy and enthusiasm she had when she started.
It wasn’t easy for John to get out of his comfort zone, but it was a lot less expensive and stressful than what he had been doing.
Before you give up on an unmotivated employee, challenge yourself to search for clues about how to motivate them. You might be surprised at what a big change can come from a small adjustment to handling motivation issues.
Meet Liz Uram
Liz Uram is a nationally-recognized speaker, trainer, consultant, and author. She equips leaders with the tools they need to communicate like a boss so they can make a bigger impact, get better results, and motivate others to do their best. With 20 years of experience, she’s developed systems that work. Uram’s written four books packed full of strategies leaders can implement to get real results, real fast. For more information, please visit www. lizuram.com.
BUILDING TRUST Right From The START
By Lafayette Jones
URBAN CALL BRIEFS
Deborah Wright
Marketing Representative
Deborah Wright is a native and resident of North Carolina. She is CEO of Alignment Life Coaching (alignmentlifecoach@gmail.com) and a Marketing Representative for Melaleuca, an international wellness, health and beauty company.
Alignment Life Coaching helps clients develop life strategies that integrate and align aspects of their lives to accomplish their goals and fulfill a purpose. As a director for Melaleuca, Deborah markets the company’s 400 botanical and natural products that facilitate health and wellness. Melaleuca’s products also include Sei Bella, a beauty line of cosmetic, skincare and hair care products.
Deborah is also a member of Every.Black, an organization and network of entrepreneurs serving those who aspire to create wealth through entrepreneurship.
In addition to the business and entrepreneurship endeavors, Wright owned and operated Weddings, etc. This business provided wedding planning and consulting with the “Wright Touch.” She also co-founded and co-owned Wright’s Janitorial Service, with the motto of “cleaning the Wright way.”
She has a bachelor’s in psychology and a master’s in education and counseling from Meredith College and North Carolina State University, respectively. Additionally, she is a licensed and ordained minister. Her professional background and experience include human resources management/administration, organizational consulting, individual and family counseling, teaching, and higher education administration. Wright’s community involvement has included serving on the board of directors for Pregnancy Life Care Center, the Big Brothers/Big Sisters Program for underserved youth and a variety of church-related community activities. She currently serves as the board of directors’ chairperson for The Encouraging Place, a faith-based nonprofit organization that focuses on race awareness and racial reconciliation.
“Efforts and courage are not enough without purpose and direction.”
- John F. Kennedy
Dr. Robyn S. Joppy
Author, Speaker, International Shades of Beauty
With over 20 years of combined experience in corporate and regulatory compliance, Dr. Robyn S. Joppy, best-selling published author and award-winning international speaker, is an expert in her field. Over the years, she has worked in both
Deborah Wright Marketing Representative
Dr. Robyn S. Joppy Author, Speaker, International Shades of Beauty
Bob Crumley Hemp Entrepreneur
William Porter, Ph.D Retired Professor, Author
Timbuktu Kaazim Founder of Kaazim & Company, Inc.
URBAN CALL BRIEFS
By Lafayette Jones
the healthcare and dental industries as well as the nonprofit sector. In addition, she worked as the vice president of corporate compliance and integrity at an international human services organization, served as an integrity consultant for faith-based organizations, trade associations and more. Dr. Robyn’s first book, “Integrity Matters. Be Your Word: Building a Sustainable Compliance & Integrity Program That Works,” was released in 2019 and became an Amazon Bestseller.
Joppy is committed to helping people and finds true pleasure in connecting with others. Over the course of her career, she has conducted over 200 workshops and 100 keynote presentations, as well as co-authored the article “One Company’s Perspective on Employee Education: E+E+E=E” (Compliance & Ethics Professional, 2014). Her entrepreneurial spirit and extensive knowledge of the industry drove her to create the Compliance Gazette, a newsletter distributed to over 3,500 domestic and international employees on a quarterly basis.
Her true passion is education and self-improvement. She is a graduate of Drexel University, Syracuse University, Pennsylvania State University, and George Washington University. Joppy believes the key to success is continuous self-development and is constantly seeking to learn more and continuously enhance her skills in public speaking, compliance education and training, human resource development, mentoring and coaching, international relations, and market research and analysis.
Her in-depth knowledge of national healthcare policies and financing issues, compliance requirements and trends, legislation and initiatives has helped her establish long-lasting relationships with some of the leading medical and professional societies and a wide network of contacts within trade associations, congressional members, hospitals, senior citizen groups and other special interest communities.
After working many years in corporate America, Joppy took the leap into entrepreneurship and founded One Accord Consulting Firm, LLC in June 2016 and Pearls Management in 2018. Moreover, she is a visionary; her dream became a reality in 2019 when Pearls Management launched the International Shades of Beauty (ISOB) Hair and Beauty Trade Show in Dubai. On November 6, 2020, she and ISOB made history as the largest virtual hair, beauty, and wellness tradeshow of its kind. During her interview on the Dr. Joe L. Dudley, Sr., Legacy Project (www.patreon. com/joedudleysr), she talks about how Dr. Dudley, co-founder of Dudley Beauty Products, was honored at the show. As a result of her passion for serving people and commitment to philanthropy, she also founded Project Cultivate Corporation in December 2020, a nonprofit organization that serves girls across the globe.
Joppy is a woman of faith and is driven to teach, educate, and present information on the importance of integrity/ethics in business and relationships. She is highly sought after by faith-based organizations, corporations, and governmental entities to address the topic of integrity and
its connection to building a solid foundation of compliance. She is quickly becoming an international beauty influencer and is regularly contacted for interviews, contributing and co-authoring articles, magazines, and books. Additionally, she has been a member of the Health Care Compliance Association (HCCA), the Society of Corporate Compliance and Ethics (SCCE) and the Northeastern Educational Research Association (NERA).
William Porter, Ph.D.
Retired Professor and Author
Dr. William Porter is Professor Emeritus at Elizabeth City State University in North Carolina, where he has taught for over 30 years. He has a Ph.D. in geography from the University of Maryland, College Park, and has extensive experience in the concept of critical thinking as an effective means to learning. He also has experience in writing grant proposals and peer-reviewed articles in scientific journals. His work in the study of teacher literacy in the public schools is reflected in the article in which he was the co-author, entitled, “The Relationship Between Content Preparation and Literacy of Science Teachers and High School Enrollment Size,” published in the journal, Research in Geographic Education.
In the past 40 years, Porter has been a Sunday school teacher and an active participant in Bible study sessions in the African Methodist Episcopal Zion Church denomination, where he is currently a member of the Grace AME Zion Church in Raleigh, North Carolina. He is also a member of Every.Black (www.Every.Black), a company that assists entrepreneurs in creating wealth by leveraging technology and utilizing a strategy of global networking.
Currently, Porter is the author of several inspirational books. He writes about the experiences people have that are considered unusual, extraordinary, and sometimes miraculous. He has published two nonfictional books: “Life in the Spirit” and “Miracles in the Lives of Ordinary People.” His current focus is on fictional novels about interpersonal relationships and stories of people’s desire to have the proverbial “Heaven on Earth” in their life’s journey. Books in this series include “Heaven Can’t Wait or Can It? Dreams of Love, Deceit, and Hope;” “Heaven Can’t Wait or Can It? The Sequel;” and “Heaven Can’t Wait or Can it? The Fruition.”
He also provides work sessions to cosmetologists and entrepreneurs interested in becoming professional writers. Most recently, he has established a book club where people of faith can discuss books that
have spiritually-focused and Biblically-based material, as well as share testimonies of God’s influence in their lives. The Inspiration Book Club meets virtually on Zoom the first Saturday of each month from 6:00 p.m. to 7:00 p.m. Eastern Time. For more information, visit the website WilliamPorterLife.com
Bob Crumley Hemp Entrepreneur
Having developed the vision of reintroducing the Hemp Industry into North Carolina, Bob Crumley co-wrote the original statute design, founded the North Carolina Industrial Hemp Association and Founder’s Hemp, a vertically integrated Hemp company. A serial entrepreneur with experience in government, textiles, banking and law, he is a 1974 graduate of Appalachian State University and a 1980 graduate of Wake Forest University School of Law. He has been a licensed attorney for over 35 years. He is the founder of Crumley Roberts, LLP. Starting the law firm in 1989, Crumley grew it into North Carolina’s largest consumer law firm with 16 offices and over 130 employees. He sold the firm in 2012. Bob has founded and operates a multi-million dollar real estate development company with holdings in shopping centers, office buildings and development land, and a music publishing company in Nashville. He has written two books and is a featured keynote speaker around the nation for businesses, law schools and community leadership and trade groups on topics ranging from personal and business development to “The Art and Power of Encouragement.” Crumley is also on the advisory board for the College of Business at Western Carolina University.
Married for over 39 years, he is the father of two grown daughters, has one grandson and one granddaughter.
Timbuktu Kaazim
Founder of Kaazim & Company, Inc.
Timbuktu Kaazim is the founder of Kaazim & Company, Inc., an independent contracting and investment funding company, which focuses on bridging entrepreneurs from various industries with virtual business services. In addition, her company silently invests in innovative products or brick-and-mortar small businesses. She was born at home with her mother wearing a Dizzy Gillespie shirt, with the assistance of a midwife in Longview, Texas. She then moved to Wilmington, North Carolina, where she attended grade and high schools. Kaazim was always present in her community from the beginning, participating in many community events such as David Walker Day and staying active with community groups like Jazz-A-Ma-Tazz, managed by the late, talented Cynthia Tyson. Kaazim continued her education at Saint Augustine’s College and remained in the Raleigh/Durham area since that time. She has over a decade of experience in the corporate arena accompanied by an MBA, which has allowed her to maneuver business-specific endeavors successfully.
From a young age, her parents instilled in her “to do for self,” resulting in a strong passion for entrepreneurship and helping others be successful by sharing her experience, education and resources. She created a blog entitled Women That Crushed Wednesdays that related the lives of historical women of color to the lives of women today. She also assisted with Justice Served NC, Inc. Expungement Clinic and served as an ambassador for the Dudley Mastermind Group RDU Chapter. However, she is now focused on mentoring African-American girls through engagement, exposure, and empowerment with the nonprofit organization Girls Talk Movement.
Her most prized contributions to the world are her two sons, Avarie and G’Zahn. She enjoys traveling, reading, writing and spending as much time as possible with her family and friends.
Each month, Urban Call Briefs covers subjects that provide readers of OTC Beauty Magazine with information on multicultural consumers, Hispanics and African Americans, who are the fastest growing consumer segments in the U.S. The mission of this column is to build a bridge of communications and information between manufacturers and retailers and the ethnic consumers they wish to serve better. The column offers resources covering marketing, retail merchandising, consumer research, purchase behavior, fashion and beauty trends, industry events and people, trade association news, new product launches and a potpourri of information designed to help the readers make intelligent decisions about the customers they serve. Urban Call is a registered trademark of Segmented Marketing Services, Inc. (SMSi). For more information, call 336-759-7477 or visit www.segmentedmarketing.com.
The preceding article is the property of SMSi – Urban Call Marketing, Inc. and may not be reproduced without written permission from the author.
By Dr. Shanessa Fenner
Wig & Weave Wonders
Offer merchandise to help install and maintain your customers’ favorite hair looks
Women understand the beauty of a great wig or hair extensions. Hair weaving has existed for centuries, and if you want a new look or simply want to give your hair a break, you can opt for a weave or extensions. Weaves are low maintenance and come in different styles, textures, colors and lengths. As women, we take pride in our appearance and have a wide variety to select from to achieve that desired “mane” attraction.
A weave is not a wig. It is when the hair is braided into flat cornrows, and you put a protective wig cap on. Then you weave the tracks into the net that is sewn onto your head. Hair extensions are glued, clipped, or sewn on natural hair. They are used to add volume or length to the hair. The essentials for the application of a weave entail weave extensions, hair glue, a protection wig cap, scissors, a blow dryer, and molding gel.
INSTALL
Customers should always get the help of a professional stylist to install weaves or extensions. You do not want a bad install to damage your natural hair. Make sure that the weave is not sewn in too tight or that the wig is not forcibly removed without the proper glue solvent. These mistakes can cause the breakage of your strands and edges. Purchase weave or extensions that are of good quality that does not shed. For extensions, stick with high-quality human hair.
Here are some products to install your wig and weave extensions.
ORS Olive Oil Fix-It Grip Gel
This ultra-hold gel is for lace-front wigs and weave applications. The product contains nourishing olive oil, white peony, strengthening castor oil and burdock root extract for a healthy scalp. It is perfect for edges and holds lace-front and closure wigs in place.
got2b Glued Blasting Freeze Spray
Use this freeze spray for an outrageous hold that will last until your next shampoo. This is often used in conjunction with the got2b Ultra Glued Styling Gel to temporarily secure a lace front wig. It is super strong and will keep your style in place.
MAINTAIN
got2b Ultra Glued Styling Gel
This non-sticky, no-flake glue formula will cement your hairstyle or keep a lace front wig secured to the scalp. This is also a great product for baby hair styling.
While wearing a weave or a wig, it is essential to maintain longevity and appearance. To do this, you’ll need to wash and condition your extensions. You should not keep a weave in for longer than two months to avoid hair matting. It should be touched up every 2 – 4 weeks.
You can wash your weave or wig every two weeks to remove the dirt and oil in your hair. You’ll want to use a gentle shampoo that will cause less frizz, fewer tangles, and not strip your hair of essential oils. Use a conditioner to moisturize the hair. Then dry your hair thoroughly to avoid developing mildew.
Here are a few products to use to maintain your wig or extensions.
Bobos Remi Hair Breeze Hair Fragrance Mist
Synthetic and human-hair are prone to holding on to odor. This fragrance mist is a great way to freshen the extensions in between shampoos without ruining the style.
Meet Dr. Shanessa Fenner
Salon Pro Super Hair Bonding Glue
This professional-speed formula dries in 30-seconds. Just apply to wefted hair extensions at the scalp, and it bonds in seconds with great staying power. It can be used on braids too.
African Essence Control Wig Shampoo
The gentle shampoo removes oil, dirt and leaves the hair soft with a beautiful sheen. The result is a revitalized wig and a head-turning look.
Dark & Lovely for Protective Styles Sulfate-Free Cleansing Water
Use this aloe-infused product to cleanse your hair while protecting your style. It will leave your hair feeling clean, refreshed, and soft.
Weaves and extensions allow you to transform your look without making the commitment of cutting your hair or making a major change. It will give you a new appearance that will make you the center of attraction.
Dr. Shanessa Fenner is an elementary school principal, TV show host, former radio personality, writer and model.
MANUFACTURER PROFILE
No one knows the art of digital marketing like Jesseca Dupart. As the owner and founder of Kaleidoscope Hair Products, she has elevated her brand to household name status. After all, who doesn’t own a bottle of the company’s popular Miracle Drops? Shoppers couldn’t get enough of this hair growth solution.
But Dupart didn’t stop there. She created a brand that catered to stimulating growth and promoting healthy hair and launched multiple collections. Kaleidoscope’s hero product, Miracle Drops, comes in three variants: Original, Extra Strength, and Coconut and are designed for all hair types. There is also a Therapeutic Collection intended to soothe itchy and irritated scalps while preventing and repairing damage. The UniKorn Collection is dedicated to textured-hair women who enjoy switching up their style, whether it’s being worn in its natural state or in a protective style. And even the kids are covered at Kaleidoscope, with the Kaleido Kids Collection that offers the gentle scalp oil Just a Drop, along with a 2-in-1 wash, spray and curling cream.
It’s clear that Dupart and Kaleidoscope Hair Products have no plans of slowing down anytime soon. OTC Beauty Magazine caught up with the beauty mogul to ask her about the history of the company and how your OTC store can benefit from carrying her products.
Jesseca Dupart, owner and founder of Kaleidoscope Hair Products.
OTC BEAUTY MAGAZINE: Can you tell us a little bit about the history of Kaleidoscope and how it got its start? What idea is the company based upon?
OTC: If you had to pick one product that is most symbolic of your company, what would it be and why?
JESSECA DUPART: Kaleidoscope Hair Products was created as a love offering to my clients. As a stylist, I witnessed a lot of hair loss due to improper usage of products and tools. In 2014, the idea was presented to me to sell products but, to be completely honest, I didn’t even care about selling products. I also realized not only would it be an opportunity to help my clients but also another way for me to add an additional stream of income to myself.
DUPART: Miracle Drops; it is, without a doubt, the brand’s hero product. We have thousands of success stories that show it ACTUALLY WORKS.
OTC: What need in the marketplace does the company strive to fulfill, and how does it work toward that?
When I finally made the decision to sell products, I saw a void in the market for hair growth, so I decided to use all of my savings to invest in products, and the rest is history.
Again, Kaleidoscope Hair Products began as me selling products as a stylist. I would say over the years; it has grown and developed into a brand that promotes creativity and growth in all areas of life, not just hair. Kaleidoscope Hair Products is based on faith, and I try my hardest not only to deliver quality products but also to convey the message as an entrepreneur, your current reality does not have to be your future.
OTC: What differentiates this company from the others in the multicultural beauty industry?
DUPART: Kaleidoscope celebrates the beauty and brilliance of ALL women while offering products that yield amazing results. We are notably known for our “disruptive marketing.” We have spoofed many songs, movies, TV shows, and current events in pop/Black culture to promote our products. I love making creative and engaging content to promote the brand, and I believe it’s the gateway on how we’ve been able to capture the attention of our clients and distributors, who in turn fall in love with our products.
DUPART: Kaleidoscope Hair Products strives to show customers that hair growth can be fun! Listen, we are a COLORFUL, fun brand. We make sure to create amazing products, content to support those products and not only entertain our consumers but educate them, as well.
OTC: How do you keep consumers and store owners educated on product releases, uses and general information? Likewise, how do you receive customer feedback?
DUPART: We keep the consumers and store owners educated on Kaleidoscope and new products by doing interviews and write-ups like this with the OTC magazine.
You can also keep up with all things Kaleidoscope via our social media channels, our email list, and even our text messaging group. We love to stay connected with our customers in any way possible. We receive customer feedback through reviews on our website and before/after photos via email or direct messages on Instagram.
OTC: Is the company active on social media channels, and if so, which ones?
DUPART: Kaleidoscope Hair Products has very active social media accounts on all of the trending social media platforms - Facebook, Instagram, Twitter, TikTok, and YouTube.
OTC: What trend have you seen grow the most in the hair care business, and how has your company met consumer demand for it?
DUPART: There is a trend of DIY hairstyles that have kind of taken over. Oftentimes, these DIY styles go wrong, like completely wrong. At the very least, you can always count on the Miracle Drops to save the day when all goes wrong.
OTC: What is it like to have a business relationship with your company? What do you consider your strengths?
OTC: What tips do you have for OTC beauty store owners on how to best market your products to customers?
DUPART: We pride ourselves on building strong, lasting relationships. We work to assure that companies in our circle are informed, educated and energized in every way possible. One of our greatest strengths is our relationship with our consumers. Over the years, they have grown to trust, know, and love us. Doing business with us grants you access to our most prized possession: our consumers.
DUPART: OTC store owners should look into utilizing the Kaleidoscope posters, merchandising displays, and keeping all of the Kaleidoscope Products near each other. Also, when educating the customers, they should offer the shampoos and conditioners along with the drops as a system for optimal results. This can boost sales tremendously when your consumers can quickly locate the exact products they are looking for.
We would love to partner more with OTC store owners by providing them some of our promotional videos to play in store for those with televisions. OTC should take advantage of social media platforms as well to allow the customers to stay up to date for all deals, releases, etc. If the owners tag Kaleidoscope in their pictures and videos, we will be sure to repost on our social pages, as well.
OTC: Does Kaleidoscope participate in any community or charity involvement?
DUPART: Kaleidoscope Hair Products has donated and contributed to many communities in Louisiana, as well as Georgia. We make a lot of donations through our nonprofit Kaleidoscope Kares. In 2020, we donated $50,000 to the New Orleans Recreation Department for the WIFI of their community centers. We also partnered with the Dream City Church of Atlanta in 2020 and provided Christmas Dinner and other monetary donations, as well.
OTC: How can OTC store partners and our readers benefit from carrying Kaleidoscope products?
DUPART: Carrying Kaleidoscope Hair Products guarantees the support of the brand and our customer base, which consists of millions of individuals from all walks of life. Not only will it increase your consumers, but it will generate sales, as well.
Kaleidoscope Hair Products
OTC: What final thoughts would you like to share with OTC readers about the company or industry in general?
DUPART: I want everyone to understand that Kaleidoscope Hair Products is not only committed to promoting hair growth, but the brand is committed to inducing change in the beauty industry and creating spaces and opportunities for our customers and brand partners to grow. The brand is constantly evolving and learning what we need to do to assure that we meet your needs and the standards of everyone.
Address: 5951 Bullard Ave. Suite 8 New Orleans, LA 70128
Contact Number: (504) 451-0083
Website: https://iluvcolors.com/
Years in business: 7
Braids & Crochets
Now that it’s hot outside, you’ll undoubtedly notice more shoppers wearing braids. Some will choose a braider to install their unique hair creations; others will choose the faster crochet method instead. No matter their preference, make sure you have the right hair for the most popular styles. Offer the best with these top-selling Urban Beauty products.
1.
Queen B Value Pack
Braiders this hair, and for good reason. This ready-to-use hair has RemiTouch which makes it easier on the stylist’s hands. Plus, shoppers love the assortment of colors it comes in and its varying lengths of 40, 50 and 50 inches.
Highlights
• Pre-Extended
• Pre-Feathered
• Hot Water Curl
4.
Queen B 3x Water Wave
Some shoppers will prefer to braid their hair the old-fashioned way. That means they may want to create a style like the Passion Twists from scratch. This is the braiding hair they’d need. There’s no doubt that after one use, they’ll be back to buy more!
2.
Queen B Butterfly Distressed Style Locs
Butterfly Locs is a popular protective style heralded for its ability to put less tension on the client’s natural hair. This distressed, bohemian style can take hours to install, but this crochet variation cuts that time in half - thanks to its preloop design.
3.
Queen B New Locs 5x Value Pack
Finding and wearing crochet hair is nothing new, but scoring quality hair with tons of color options? That can be a bit trickier. Luckily, Urban Beauty offers a value pack of its new locs in an array of colors. Known for their featherlight construction and convenient pre-made loops, your shoppers will buy this hair again and again!
5.
Queen B 3X Passion Twist
If your shoppers loved Sengelese Twists and Goddess Locs, they would fall in love with Passion Twists. This bouncy hair - also known as Spring Twists - has a bohemian look with a tighter texture than the Butterfly Locs. These also come with pre-made loops and is available in 12 and 18 inches.
When style is your world, you need tools that can keep up. And if a hair tool is multi-functional, even better. Are you ready to meet the tools that can do it all? Dry, style, touch-up, volumize. They love creating just as much as you do and are ready to bring gorgeous looks to any hair they come across.
The Gold ‘N Hot Professional Ionic Hair Dryer and Styler is a truly unique drying experience. A large paddle brush combined with a powerful blow-dryer provides a tangle-free drying experience . . .you can understand the excitement here! The innovative design dries and straightens large sections of hair in one step. Its styling made simple, not to mention quick. Plus, Ionic Technology speeds up drying even further, helping reduce heat damage. Hellooo, healthylooking shine.
Speaking of easy drying and styling, another Gold ‘n Hot charttopper, the Professional Ionic Volumizer, is a 2-in-1 with salon-
quality purpose. Powerful, precise drying and styling is what you get with this handy tool. An oval brush design gives you what styling dreams are made of: a round brush hair dryer combination. Equipped with soft, flexible detangling bristles, you gently detangle, dry and create styles full of volume, body, and fullness in one single step. Ionic and Ceramic Technology help prevent damage along the way, so you’re left with smooth, healthy-looking, ready-to-go styles.
You deserve tools that can keep up. Now that you’ve met your one and only (or two) “hair mate,” nothing can stop you and your style. Find these dryers at your favorite retailer! Gold ‘N Hot aims to support stylists and hair enthusiasts with professional products for every step of their process. We provide a wide variety of quality styling tools to help you achieve the most gorgeous results and everchanging trends. Follow Gold ‘N Hot on Facebook and Instagram @ goldnhotelite
Meet Sara Rueda
Sara Rueda is a Gold ‘N Hot Team Member. Her career has been dedicated to helping empower individuals to be their authentic selves and define their own beautiful.
PRODUCTS TO STOCK
Introducing Murray’s Edgewax Caffeine
Caffeine Growth Technology is the new science behind stimulating hair growth. As a natural ingredient, caffeine can stimulate hair growth in the follicles ultimately helping to regenerate.
Murray’s Edgewax with caffeine is formulated in beeswax lanolin-enriched gel, coupled with almond oil piercing through to the follicle to provide
CLIPPER TIPS
Sponsored by Andis Co.
Brushless Tech and the Excel Cordless Clipper
By Kenny Duncan, Andis Global Educator – US Team Lead
One of the latest clippers added to the Andis® tool line-up is the new Excel Cordless. This detachable blade clipper is the first one from Andis that features a high torque, long-life brushless rotary motor to give barbers and stylists optimal power to cut through all hair types, wet or dry. This is especially important if you do high-volume cutting because it delivers more power and torque than standard clippers and has a long-life motor –10,000+ hours!
The Excel Cordless clipper features two speeds – 3,000 SPM and 3,800 SPM for maximum styling and cutting versatility. Weighing 25% lighter than comparable cordless models, this clipper reduces wrist and hand fatigue during a busy day of appointments. I love that the brushless motor in the Andis Excel Cordless has higher efficiency at both speeds with an added precision speed control and a longer life expectancy.
I would describe my cutting experience with the Andis Excel Cordless as effective, efficient, consistent, versatile, quiet and dependable. The effective power has allowed me to easily clip through thick hair when paired with a detachable blade and coarse cutter blade. The efficient motor requires less use of power from the battery in tough situations, resulting in longer running times in between charges. I can perform between 1015 haircuts before the indicator light turns red, but I can still keep cutting with the cord plugged in. The lightweight and quiet performance make this one of my favorite tools to use for quality haircuts while maintaining enough silence for a quality conversation with my guests.
The Excel Cordless is great for all-around cutting on wet or dry hair and works with all Andis detachable blades. For more information on Andis tools, please visit andis.com today!
Kenny Duncan is an internationallyknown barber, stylist, make-up artist, photographer, educator and salon owner. He is the barber for several Grammy award-winning artists and has toured the world as the barber for Lady Gaga world tours and the Adele Live world tour.
Kenny has also styled for major motion films such as” Fantastic Four,” “Creed” and “Creed II,” starring Michael B. Jordan. He also is the personal barber to NBA stars Ben Simmons, Joel Embiid, Tobias Harris, & Jimmy Butler. He is the co-owner of a wellknown 14-chair salon called Main Attraction Unisex salon, and is the US Lead Educator for the Andis Company
THERAPY TRENDS
Luring Online Wig Shoppers Back to Your OTC
By Elayne McClaine
Throughout the pandemic, the wig industry had to go undercover. Wig shopping shifted from the aisles of the OTC to reams of online screenshots. OTCs were once known for their selection of wigs and extensions. From sleek lace units to natural “afro” styles to human to synthetic, the one-stop brick-andmortar was the place to shop. Thousands of dollars in inventory lined the shelves of local OTC stores. However, the internet has introduced a shop-from-home online superstore. Many of the online competitors catered to a business that was mostly Caucasian.
The price point and styling represented a different cultural experience. But now, the industry has been upgraded to feature expensive ethnic choices that are semi-endorsed by ethnic superstars.
Whether consumers want or need wigs, the industry is growing. Internet sales, in particular, are booming. Тhе global wig market wаѕ valued at $8 billion before the pandemic. It іѕ рrојесtеd tо іnсrеаѕе ѕіgnіfісаntlу at the rate of 12.4% through 2028. This market spans the needs of many consumers. Most shoppers want the versatile glamour that comes out of a box. There are those who require a prosthetic due to alopecia or medical treatments. There are those who want a variety of shades, and there are those who want to channel their inner Beyonce.
Online suppliers claim that they cater to the top-celebrity wig wearers. But if the OTC is to compete with this VIP positioning, they may need to cater to the client that is seeking exclusive styles and online service. These consumers are spending hundreds of dollars several times a year. The bargain shopper also shops online, but these consumers may be easier to lure back into the OTC store. The concept of “just in time inventory” online is a great way to compete.
Elayne McClaine has identified and developed emerging domestic and global trends in hair care, skincare and other consumer categories for such firms as Chesebrough-Pond’s, Revlon and Pharmacia (div. of Pfizer). Her expertise in therapeutic treatments for hair, skin and scalp led to the creation of the Women’s Institute for Fine and Thinning Hair, sponsored by Rogaine. McClaine has been acknowledged by the American Academy of Dermatologists for marketing and promotional excellence. ESME Market Specialists, LLC consults with firms that require expertise in strategy development, multicultural marketing and account planning. For more information, visit www.esmemarketspecialists.com.
JBS Beauty Club has all your accessory needs with necklaces, earrings, scarves, sunglasses, etc. Stock your store with only the best from JBS. As part of the largest beauty supply distributor, you can always buy items by the piece and at great prices. For more information, call 800-361-0786 or visit them at 4300 Northeast Expressway, Doraville, GA.
Eat. Sleep. Fade. Repeat. Wahl Professional and Booksy form Partnership in New Year
The clipper manufacturer and online scheduling service formed a partnership with the shared goal of inspiring and educating barbers and stylists.
Clipper manufacturer, Wahl Professional, and online scheduling service, Booksy, have partnered to support barbers and stylists from behind the chair and beyond. The partnership, named “Eat. Sleep. Fade. Repeat.” aims to enable hair professionals to maximize their success with both the services they provide and the business management behind them. Wahl and Booksy will provide free, premium education, exclusive promotions, product giveaways and merchandise. The companies announced their partnership on February 10th on Wahl’s Instagram (@wahlpro). To view the video announcement click here.
“Wahl clippers make you money behind the chair, while Booksy helps you manage that money beyond the chair. Both of us want to provide barbers and stylists with these great tools to help them get the support they need to succeed,” says José Schnekenburger, Booksy’s Marketing Manager for Partnerships and Education.
“Eat. Sleep. Fade. Repeat.” is the theme for the Wahl and Booksy partnership.
As education is a driving force for both Wahl and Booksy, the companies are kicking off the partnership with Booksy’s iconic Doll Head tour. The tour gets its name from a Pivot Point mannequin head that travels from one Wahl educator to the next. The mannequin head starts off with long hair and each educator designs and executes a new cut using Wahl tools to help barbers and stylists learn how to cut different lengths of hair. This year’s tour started with Kevin Nguyen (@yakuzabarber) in San Diego, CA, followed by Jamie DiGrazia (@jamiedigrazia) in Chicago, IL, then goes to John Carlo (@johncarlo_newyork) in New York, NY and finishes with Miguel Rosas (@newstyle84) in Moline, IL. These stops are featured on Instagram Live on Wahl’s account (@wahlpro) and Booksy’s account (@booksybiz) and are hosted by Byrd Mena (@ byrdmena), Wahl’s Creative Consultant and Booksy ambassador. Viewers can tune in to learn techniques from the educators and possibly win a giveaway of a Wahl tool or a free year of Booksy.
“The Wahl and Booksy partnership is not only about being behind the chair but beyond it. We produce clippers and trimmers for barbers and stylists, and Booksy is another tool that they can use to be more efficient. Ultimately, it’s about connecting more with the barbers and stylists and getting to understand their needs, wants and desires to get Wahl and Booksy at the forefront of their minds,” says Wahl’s Senior Marketing Associate, Aaron Flick.
To help hair professionals learn more than just cutting techniques, the two companies will be also providing premium business and social media education. Learning a specific cut is only one step toward success; learning how to manage appointments, money, and business are others. The two companies will use a mashup of Wahl educators and Booksy ambassadors to deliver education on a range of topics to the hair professional industry.
The scheduling service also has plans to release Booksy 3.0, which will target salon environments—something they haven’t done before. This new version of the app will be available mid2021.
The two companies also share the goal of creating a deeper line of communication with stylists in the industry.
“This is an opportunity for us to separate ourselves and be the first to do something like this. With this partnership, we want to be both in the “front and back of house” of barbershops and salons,” says Schnekenburger.
To learn more about the partnership and how to stay up to date on exclusive offers from the “Eat. Sleep. Fade. Repeat.” Team, click here. Follow Booksy on Instagram (@booksybiz) and follow Wahl Professional on Instagram (@wahlpro) or visit their website at wahlpro.com to learn more.
One of the social media graphics promoting the Doll Head tour.
Andis® Company Releases Master Cordless Clipper in Limited Edition Gold Color
The GQ 2020 Grooming Award-Winning Clipper Will Be Available In Gold for a Limited Time
Andis® Company, a leader in barbering tools and education, is releasing a limited-edition gold color of its popular Master Cordless Clipper. The international awardwinning clipper will be available in Gold for a limited time at select retail locations.
“We’re excited to release this new Master Cordless gold finish to give barbers and stylists the opportunity to stand out in the shop and express their style,” said Andis Company Co-CEO, Matt Andis. “The Master has been an icon in the barbering community for decades, evolving from the original corded Andis Clipper in the 1920s to the cordless powerhouse tool of today that achieves the same high-speed performance but cordfree. And that performance is why you find it in the hands of the
The Kirschner Group,
world’s greatest barbers.”
The Master Cordless’ powerful lithium-ion battery provides 90 minutes of runtime and weighs nearly 30 percent less than the classic, corded version of the product. Ideal for tapering and fading, the Master Cordless blade adjusts from size 000 – 1 with the flick of a lever. Plus, Andis’ Constant Motor Speed Technology ensures it won’t drag or stall – even in the thickest hair. Professionals will also appreciate the premium charging stand designed to keep their workstations organized and the unbreakable aluminum housing that protects the mechanics of the clipper. The limited-edition clipper also includes five premium attachment combs.
The Gold Master Cordless Clipper is available to purchase exclusively at authorized Andis dealers.
MSRP: $398.00
Inc.
Announces the Addition of New Member to International Sales Team
The Kirschner Group, Inc. welcomes Alfred Isaacs to the position of Sales Representative covering Benelux, Germany, Austria, and Switzerland. Alfred has over 25 years of experience in the professional haircare and cosmetics business in this region, both as country and regional manager with Henkel, as well as independent entrepreneur of the German-based electrical appliances OEM production company Exonda Salon Tools.
“We are confident that Alfred’s experience and knowledge of this region will be a great asset for this territory. We thank Paul Masselink for his support and professionalism during the past year and wish him the best on his new venture.” comments Paolo Rezzara, President of the Kirschner Group, Inc.
You can contact Alfred Isaacs at alfred@kirschnergroup.com
INDUSTRY NEWS
Dove & The Crown Coalition Celebrate the State Of Delaware Becoming the Ninth State To Pass The Crown Act Banning Hair Discrimination
Delaware now joins Connecticut, California, New York, New Jersey, Virginia, Colorado, Washington and Maryland As States Prohibiting Natural Hair Discrimination in the Workplace and Schools
Delaware Legislation Signed Into Law by Governor John Carney on Tuesday, April 13, 2021
The CROWN Coalition, a national alliance comprised of Dove, National Urban League, Color Of Change, and Western Center on Law & Poverty, are excited to announce Delaware as the ninth state to pass legislation (SB 32) banning hair discrimination in workplaces and public schools. The CROWN Act was introduced by primary sponsor Senator Darius J. Brown (D-Wilmington) in January 2021 and is designed to prevent students, workers, and tenants from being subjected to unequal treatment due to hair texture or protective hairstyles historically associated with race. The Act amends Delaware discrimination law so that the term “race” is inclusive of traits historically associated or perceived to be associated with race, including hairstyles like braids, locs and twists.
The CROWN Act initiative, founded and led by beauty brand Dove and the CROWN Coalition, continues gaining traction in other states. To date, nine states – including California, New York, New Jersey, Maryland, Virginia, Colorado, Washington and Connecticut – have passed the CROWN Act while 25 other states have introduced similar legislation. New Mexico recently passed legislation inspired by the CROWN Act that also protects against hair discrimination. A federal bill passed in the U.S. House of Representatives last year and was reintroduced in March 2021, both in the House and Senate.
“I’m so proud of the work we’re leading with the CROWN Coalition to address racial equity in workplaces and schools through The CROWN Act,” said Esi Eggleston Bracey, Executive Vice President and Chief Operating Officer of North America Beauty and Personal Care at Unilever. “Dove is excited Delaware has joined the other states in enacting The CROWN Act – and applaud the leadership of Senator Darius Brown, Rep. Kendra Johnson, Rep. Franklin Cooke, Rep. Melissa Minor-Brown, Rep. Sherae’a Moore, along with Governor John Carney for making race-based hair discrimination illegal in Delaware.”
“I was proud to sponsor Delaware’s CROWN Act and I join thousands of Delawareans in celebrating this important new law,” stated Sen. Darius Brown. “This statute is part and parcel to establishing racial equity, fairness in employment, and ending race-based discrimination. It makes clear that traits historically associated with race - specifically hair texture and styles - are included in our definition of race and cannot be used to skirt longstanding anti-discrimination statutes. Hair should never define a person, their capability, or their place on this Earth and I am proud to have played a part in building a better, fairer future for all Delawareans.”
Support the movement that is continuously creating significant change for Black and Brown people by signing the petition at www. TheCROWNAct.com. The CROWN Coalition looks forward to more states joining the movement and passing this vital legislation.
About The CROWN Coalition
The CROWN Coalition are the official founders of the CROWN Act movement; an alliance founded by Dove, National Urban League, Color Of Change, and Western Center on Law & Poverty along with 80+ CROWN Act supporting organizations. For a full list of CROWN Coalition members, log on to the website @ www. thecrownact.com.
The CROWN Coalition is proud to have sponsored and/or supported anti-hair discrimination legislation in California, New York, New Jersey, Virginia, Colorado, Washington, Maryland, Connecticut and Delaware. The bills address unfair grooming policies that have a disparate impact on Black women, men and children and has drawn attention to cultural and racial discrimination taking place within workplaces and public charter schools. The CROWN Coalition members believe diversity and inclusion are key drivers of success across all industries and sectors. Visit us @ www. thecrownact.com.
Carol’s Daughter Launches Love Delivered: A Commitment to Combating the Black Maternal Health Crisis
Carol’s Daughter, a brand built on the love between a mother and daughter, and its founder, beauty pioneer Lisa Price, announces Love Delivered, with partner the Mama Glow Foundation and its founder, the world-renowned doula Latham Thomas. Launching during Black Maternal Health Week (April 11 – 17), Love Delivered is focused on raising awareness of the Black Maternal Health Crisis in the United States and the importance of advocates and doulas at the times when Black birthing people and babies are most vulnerable---before, during and after birth.
Maternal mortality in the United States is at an all-time high, with Black people being disproportionately affected, regardless of age or level of education. In fact, Black mothers/ birthing people are between three to four times* more likely to die due to childbirth or childbirth related causes than their white counterparts– with 60% of these deaths classified as preventable.
Because of the disproportionately damaging effects on our community, Love Delivered will work over the next three years, to positively impact the lives of Black birthing people and babies by raising awareness about Black Maternal Health amongst 100 Million people and directly engaging 10,000 people to be advocates.
“I was blessed to have a doula who recognized my needs and spoke to me AND up for me in so many ways. The experience showed me the importance of advocacy, because so many times Black women are not heard during such a crucial moment in their lives,” explained Lisa Price. “With Love Delivered, and through the partnership with Latham and the Mama Glow Foundation, we have an opportunity to start to turn the tide on this crisis. Latham is someone I’ve known and admired for years and I love that we can come together as Black women, and take a stand for other Black women, ensuring their voices are heard, their needs are addressed, and their lives are saved.”
“The movement for Black lives has to start before birth because there are forces working against us before we are born. In addition to demanding systemic change, for us to truly make a difference, we need to empower birthing people along the childbearing continuum with resources, guidance and advocacy tools to support their birth village and the larger community,” stated Latham Thomas. “Birth is meant to be a joyful and transcendent experience, we have the opportunity to work together to restore safety, dignity and strive towards equity in birth.”
Love Delivered will empower, support and show love to Black birthing people and babies when they need it most through robust outreach programing including:
• Access to online resources and maternity experts for expectant and new families
• Access to doula support and information on doula services in their area
• Resources and tools for partners and supporters to create positive birthing experiences for Black birthing people
• Community building events and forums for expectant and new families and their allies for sharing joyful, inspiring, birthing experiences
• Amplifying the stories of those who have had challenging experiences, in an effort to educate and prevent these nearmisses from happening to others
• Love Delivered self-care deliveries
• Scholarship opportunities and information for upcoming Mama Glow Professional Doula Training programs
Become an Advocate
Join Carol’s Daughter in the fight for Black Maternal Health and head to www.carolsdaughter.com/lovedelivered to become an advocate and learn more.
Also, follow @CarolsDaughter and @MamaGlow on Instagram for program announcements and information.
Mielle Organics Breaks The Glass Ceiling For Black-Owned, Women Led Haircare Brands With Historic Investment
Mielle Founder and CEO maintains majority control with investment to further Mielle’s mission and community development
Mielle Organics, the No. 1 fast-growing, Black-owned, and community-focused natural hair care company, announced today that Berkshire Partners, a Boston-based firm, has made a significant investment in the company. Berkshire typically makes equity investments of $100 million to $1 billion in size. The financing will support Mielle’s growth plans and help further its mission to educate, empower, and excite Mielle’s customers and the broader hair care community. A portion of Berkshire’s investment will be used to support Mielle’s More Than a Strand program, which is core to the company’s mission to strengthen the bond between mothers, daughters, and young girls across the United States, Caribbean, and Africa. Company co-founders Monique and Melvin Rodriguez (CEO and COO, respectively) will continue to be majority owners and maintain control of the company. Additional terms of the transaction were not disclosed.
“We are excited to forge this historic partnership with Berkshire Partners,” said Mielle CEO and co-founder Monique Rodriguez. “Their investment reinforces our mission for community development and growth of Mielle’s vision of global expansion. We are also thrilled to continue this journey with New Voices. They believed in Mielle from the beginning and have truly been a great partner. These are the types of steps it takes to create generational wealth and jobs for people of color. We are truly grateful for their partnership.”
“We started this business in our garage, sparked by Monique’s passion to build a worldwide community of women,” added Melvin Rodriguez, co-founder and COO. “During the past seven years, we’ve been able to expand our product lines, increase our distribution and invest in our community; we are excited to continue innovating and developing new products, grow awareness of Mielle, and reach even more consumers to give them products that they deserve.”
“We are honored to invest behind Monique and Melvin and in Mielle,” said Marni Payne, Managing Director at Berkshire Partners. “Mielle is an extraordinary business, but importantly has a larger purpose: to excite, empower and serve the community. Monique and Melvin have built this business from the ground up; we share their vision and are excited to support them as they continue their journey of growth and community.”
This investment caps an impressive period of growth for Mielle, which last year saw category-leading growth rates despite the challenges of a pandemic that led more than 40% of Black-owned businesses to shutter. It also marks a major milestone for Ms. Rodriguez as only 93 Black women founders have secured $1 million in investment funding for their companies, according to ProjectDiane, a biennial report on the state of Black and Latinx women founders by the organization digitalundivided. Through Mielle Organics’ historic investment deal with Berkshire, Monique has paved the way for women-led companies to surpass the limits of glass ceilings society has conditioned us to believe are unbreakable for women of color.
“When my family and I sold Sundial Brands in 2017, one of our stated missions was specifically to invest at least $100 million in women of color entrepreneurs through the New Voices Fund and other efforts; our vision was that when given the opportunity, Black women entrepreneurs will bring transformative wealth creation to their families and our communities. What Monique and Melvin are accomplishing with Mielle is a powerful example of the impact a successful and purposeful Black woman-owned business can have in driving economic impact to our community,” said Richelieu Dennis, founder of the New Voices Fund, Essence Ventures, and Sundial Brands.
Dennis adds, “I am proud that they chose to partner with New Voices in 2019, and I am even more excited to partner with Monique, Melvin and Berkshire Partners on this next leg of their historic journey where I fully expect to help them surpass our successes and impact in the beauty space. This is what creating equity and closing the wealth gap looks like - us investing in us so that there are not just a few of us, but thousands of us creating generational wealth to reinvest in our communities.”
Green Apple strengthen and balance pH level for optimal hair and scalp health.
smooths hair shaft and conditions scalp.
Oil moisturizes, revitalizes hair, and improves shine.
BIR BITS
HAIR BIZ
Dark & Lovely adds Protective Styles Hair Hydrator (5 oz./MSRP $6.99) with rice water, rice bran oil and rice protein to its care collection. It helps restore and replenish parched tresses in their protective style, including braids, weaves, twists and natural locs. It’s available at sallybeauty.com and other beauty supply stores. For additional information on the collection, visit https://www.softsheencarson.com/Dark-and-Lovely.
Carol’s Daughter is launching Wash Day Delight Shampoo (16.9 oz./MSRP $12.99) and Dream Detangler (20 oz./ MSRP $12.99) in a rose scent.
Wash Day Delight micellar shampoo with rose water transforms from a water to a gentle foam lather for a deep clean without stripping or harsh friction to help cut down time on wash day. Use it for curly, kinky and coily hair. Dream Detangler has a jelly-to-cream formula, blended with glycerin and rose water, and leaves hair petal-soft, hydrated and blooming with shine. The Tangle-Melting Technology easily spreads through the hair, providing a perfect slip, so curls glide past each other, minimizing tangles and untying hair knots. Also new is a jelly-to-cream conditioner in the original aloe scent. Blended with glycerin, the formula transforms from a thick jelly to a nourishing cream to envelop scalp and hair from roots to ends with intense moisture, without residue or added weight.
New to the best-selling Coco Creme line are Carol’s Daughter Coco Creme Perfecting Water Coco Mist (8.45 oz./MSRP $13.99) and Curl Shaping Gel (MSRP $13.99). Perfecting Water Coco Mist, a microfine mist infused with coconut water, instantly activates and controls curls and coils to perfect their natural pattern. This lightweight styler defines and sets hair with a soft hold, as it hydrates wet or dry hair to extend styles’ lasting power between washes. Curl Shaping Gel moisturizes as it shapes and defines curls with soft, natural hold for the perfect wash ‘n’ go that’s fast and lasts all-day. The lightweight yet deeply conditioning flexible-hold formula wraps each strand with moisture to soften and enhance shine, as it defines, controls frizz and sets styles in the perfect pattern, without crunch, flakes or residue. For additional information, visit www.carolsdaughter.com.
In continuing over a decade of supporting and empowering Black beauty, My Black is Beautiful has launched the Blue Ginger hair and scalp care collection (MSRPs $7.00 to $12.99).
The collection addresses end-to-end needs by clarifying the scalp for healthier, more moisturized hair. Infused with blue ginger, aloe, mint and tea tree oil, this line up—from its Clarifying Shampoo to its Cooling Scalp Serum—will refresh and soothe the scalp while leaving hair feeling nourished and frizz-free. The collection includes an Invigorating Scalp Scrub, Clarifying Shampoo, Balancing Conditioner and Intense Restorative Mask for in the shower.
The Cooling Scalp Serum and Calming Scalp & Hair Lotion are to be used for preventative treatment and styling. “The pandemic forced many Black women to create a new relationship with their hair, achieving a higher level of hair- and self-acceptance,” says Felicia Leatherwood, celebrity natural hairstylist. “My Black Is Beautiful understands how important it is for women to look inward to thrive outward, and our hope is that these products enhance her intentional moments of self-care.” Visit MyBlackIsBeautiful.com and SallyBeauty.com.
SHOW CALENDAR
MAY / JUNE
WHEN
MAY
May 4-5
NY Society of Cosmetic Chemists Suppliers’ Day New York, NY www.nyscc.org/suppliers-day
Softee Men’s 2-in-1 Shampoo & Body Wash treat hair and skin to the ultimate refreshing shower experience. While the Softee Men’s Beard Oil works to smooth, shine and nourish facial hair and skin.
Softee Men’s 2-in-1 Shampoo & Body Wash and Softee Men’s Beard Oil are infused with tea tree & cedarwood essential oils. Both are known to be naturally beneficial in discouraging build up and increasing oxygen and nutrient supply to hair and skin.
In this segment, OTC Beauty Magazine wants to find out what is important to you, our loyal readers. Posing a handful of questions each month, our goal is to learn through feedback how to better serve you. We ask that you take a few minutes to share your thoughts; write responses on this sheet and mail it back to us, or send it via email.
여러분의 목소리를 내세요!
여러분의 목소리를 내세요! OTC 뷰티 매거진은 소중한 여러분의 의견을 수렴하려고 합니다. 매달 몇 가지의 질문을 통해 여러분의 의견을 듣고, 좀더 발전된 잡지를 만들고자 합니다. 약간의 시간을 내 주시어 여러분의 생각들을 전달해 주세요. 질문지에 답변을 하여 저희 사무실로 보내주시거나 이메일을 보내 주시면 됩니다. (연락처는 이 페이지 맨 밑에 있습니다)
• Have wig and weave sales increased or decreased at your store?
• What are your biggest challenges with selling extensions and wigs?
• How do you upsell products related to weaves and wigs?
When we receive your feedback we will choose a few answers to feature in the next month’s issue. You could be famous just by answering a few questions – simple as that! We look forward to hearing from you and thank you for supporting this publication. 보내주신 답변 중 몇몇을 뽑아 다음달에 기재하도록
Name (성함)
Store Name (상호명) __________________________________
HIGH SPEED MAGNETIC MOTOR CORDLESS CLIPPER WITH DLC BLADES 3RD GENERATION
Manetabolism Collection
The Manetabolism Collection is a specially formulated blend of healthy ingredients to aid in hair rejuvenation. This continuous care collection helps lead to healthier,
0,000 SPM t On The Market)
QUICK AUTOMATIC RECHARGE STAND (Cordless/Corded Technology)
RELIABLE POWER (5-6 Hours Of Constant Use)
gently cleanses without stripping. It is infused with A, C, E, nutrients, and hydrating ingredients
::: BARBER BUZZ :::
is infused with hydrating botanicals to quench dry, thirsty hair. Hair feels soft, smooth, and is easy to detangle. This conditioner is packed with Biotin and essential vitamins to help improve the appearance of damaged
Man, Man, Man.... Where do I start.
coats the strands to help maintain hydration and manageability. It also makes detangling easier and helps improve the appearance of dry, damaged hair.
is a self-warming mask that hydrates the hair and helps improve the appearance of dry, damaged hair. This mask coats the hair to deliver a nourishing, heated treatment---leaving the hair feeling
I’ve been a Barber for 10 years. Best pair of clippers I’ve put in my hands. I love everything about this clipper. The thin Fade Blade is built to crush fades and it’s exactly what it does, detailing cuts has never been so easy, this thing is so sharp and precise. Makes my job so much easier, the fact that I can’t wait to get to work to use it and produce unbelievable cuts has me stamped with this thing. I love it AND IT HAS A MAGNETIC MOTOR!!!’ This thing could last forever literally! The battery will go before the motor does 10 times over.
works double duty to set styles in place while infusing the strands with antioxidants to protect and restore dry,
• Revolutionary Second generation linear magnetic motor.
• More then 10,000 SPM. The first on the market.
is an innovative hair dressing that melts into a smooth oil. Lightweight, nourishing oil improves hydration in dry, thirsty hair. It coats the strands with vitamins A, C, E and nutrients for optimum health and shine.
• Dual lithium Advanced Smart battery technology allowing for 5-6 hours of constant use.
• High strength 440c japanese stainless steel fade blade.
• Metal reinforced click adjust taper lever.
help to promote overall scalp health. This concentrated, nourishing formula is infused with peppermint and vitamins C & E. The cooling sensation refreshes the scalp.
BENEFITS
• Allows for smooth precision fading.
• More power to e ortlessly cut through all hair types.
• Continuous constant cutting power with no drop in speed or power.
• High precision rust and corrosion resistant blade. Allowing your clipper to run cooler and retain sharpness.
• Allows for consistent fading and blending. So you don’t get lost in your work.
HIGH CALIBER LINE UP
.50 CAL MAG
HIGH SPEED MAGNETIC MOTOR
CORDLESS CLIPPER * 3RD GENERATION
• High strength diamond-like carbon and 440C Japanese stainless steel fade blade
• More powerful with 10,000+ SPM
• Dual 220 mA lithium ion battery (4400 mA)
• 4- 5 hours running time
• 1/2, 1, 2, 3, 4 magnetic guards included
• Metal click lever precise adjustment system
.22 STINGER
LINEAR MAGNETIC MOTOR TRIMMER (THE 1ST TO MARKET)
• Powerful 10,000+ SPM
• Easy to be zero gapped
• High speed technology
• Modified DLC coated blade
• Cordless with 2 Hours running time
• 3 Customized colored lids
.357 MAGNUM
CORDLESS LITHIUM ION CLIPPER WITH 3 COLOR LIDS * 3RD GENERATION
• Strong power and ultra-low noise technology
• 4+ hours of constant cutting time
• 440 C Japanese steel blade, can be zero gapped
• Click lever precise adjustment system
• 6 white color metal clip guards: 1/16, 1/8 ,3/16, 1/4, 3/8, 1/2
.38 SUPER CORDLESS TRIMMER WITH DLC BLADES
• Powerful, constant high speed technology
• Diamond-like carbon and 440C Japanese steel blades
• Adjustable T-blade: easy to be zero gapped, designing for lining and dry shaving
• 1600mA Lithium Battery run up to 4 hours
.44 MAGNUM FMJ (FULL METAL JACKET)
CORDLESS LITHIUM ION CLIPPER
• Built to last
• Best for removing bulk, detailing and fades.
• DLC cutting blades and guard blades: stay cool, sharp and last longer
• Super lithium battery, 3200 mA, 5 hour battery life
• Digital display shows the battery life with low battery indicator
• Metal click lever, precise adjustable system
• Wear resistant blade will not cause allergic reaction to skin
• Low noise design and light warning when oil is needed
