The Tool Issue OTC Nov 2015 by OTC Beauty

November 2015| $6.00 The Tool Issue

Jinny Unleashes

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Styling Essentials The Healthy Hair Diet What Success Looks Like Industry Insights

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CONTENTS November 2015 in this issue

Editorial Letter ��10 Tool Time All the Time 홀리데이 마케팅

Expert Advice ��12 Five Reasons Men are Waxing Today (and What They are Waxing)

Marketplace ��18 Styling Essentials

How Should You Sell It? ��26 Healthy Heat Styling

Finished Product

UV – Spectrum of Opportunity �� 32 by Ronnecia Jones In the long past, Egyptians first observed the curing process when certain resins dried to an armor finish under sunshine. Now, UV curing is noted as being a reliable process for many industries including graphic design, engineering, automotive and beauty. As nail salons invest in training and essential supplies like polish systems and UV nail dryers, the demand for gel manicures grows. Learn all about the UV nail dryer here.

어떻게 판매할 것인가? 이 달의 판매 초점은... 건강한 열기구 스타일링!

Notes From the Natural Nation ��63 A Serious Remedy for a Serious Problem

Clipper Tips ��70 Know Your Power Source (Part 1)

Therapy Trends ��72 Extended Season and Expanded Reason

Tonsorial Times ��74 FOCUS: “Follow One Course Until Successful”

업계소식................................ 76

Manufacturer Profile

Geneico, Inc. �� 66 Where you start out isn’t necessarily an indication of where you will end up. Case in point: Mr. Dana Morrison of Genieco, Inc. His background in the sporting goods market is a far cry from the successful beauty company he is the president of today, yet he has been a part of it, and the beauty industry, for 15 years. “Our products sell in more than nine retail channels, but none more exciting and intriguing than the beauty business.” OTC Beauty Magazine was lucky enough to speak with him to learn more about this fragrance company.

반드시 시작하는 곳에서 끝을 맺어야 하는 것은 아니다. 좋은 예로: Genieco, Inc의Dana Morrison 은 스포츠 용품 시장에 몸 담은 이력을 갖고 있는데, 이것은 현재 그가 일하고 있는 성공적인 미용 제품 회사와는 거리가 멀다. 그러나 그는 회사와 미용업계의 일원으로 15년째 일하고 있다. “저희 제품은 9개 이상의 소매 채널에서 판매되지만, 미용 사업보다 더 흥미 진진한 것은 없다고 봅니다.”

Jinny Innovations ��77 Industry News ��80 BIR Bits ��94 Coupons ��97 Show Calendar �� 100 Ad Index �� 100 Reader Feedback �� 102 Product Spotlight �� 104 The Perfect Hold On-The-Go 4

OTC Beauty Magazine November 2015

On The Cover Andis Company proudly introduces one of its most versatile clippers to date with the new Supra ZR Cordless Detachable Blade Clipper. This heavy-duty clipper provides the power of a corded tool, but in a convenient cord-free design. Powered by a lithium-ion battery, the rotary motor clipper delivers up to two hours of run time on a two-hour charge. Learn more at www.andis.com.

CONTENTS November 2015 Knowledge To Know Business Tips The Healthy Hair Diet �� 36 On the Move Beauty �� 48 by Carla Rivas/Hair La Vie You are what you eat. “Taking vitamins are a great way to help make your hair fuller and grow faster. But while you’re patiently waiting, a change in your diet can make a huge difference and even help expedite the process,” explains Carla Rivas, hairstylist and co-founder of the all-natural hair growth vitamin Hair La Vie.

by Tabitha Odell Today, cosmetic items have to be portable. Women keep what they need to maintain their appearance in their purse or gym bag. It is cumbersome to have full size items to carry and sometimes impossible to take everything that is needed out the door. Thankfully there are answers for these problems…on-the-go sized products.

당신이 먹는 것이 곧 당신이다. “비타민 섭취는 모발을 풍성하고 빠르게 자라는데 도움을 주는 아주 좋은 방법입니다. 그러나, 당신이 참을성 있게 기다리는 동안, 식단의 변화는 너무도 큰 변화를 만들 수 있으며 심지어 과정을 신속하게 만들 수 있습니다,” 헤어 스타일리스트이자 네츄럴 모발 성장 비타민 Hair La Vie 의 공동 설립자인 Carla Rivas가 설명한다.

오늘날, 화장품들은 휴대가 되어야 한다. 여성들은 외모를 유지하기 위해 필요한 것들을 손 지갑이나 운동 가방에 넣고 다닌다. 풀 사이즈는 휴대하기 성가시고 때때로 필요한 것을 모두 들고 나가기가 불가능하다. 고맙게도 이런 문제들은 휴대용 제품들로 해결할 수 있다.

건강한 헤어 다이어트

Alpha Hydroxy Acids (AHAs): How They Benefit Today’s Black Woman �� 40 by Nnenna Obioha In today’s world, black skin is affected and damaged by sunlight, pollution and stress. Black women, for instance, need to be very conscious of hyperpigmentation since their skin scars so easily. Alpha Hydroxy Acids can uncover fresh, natural skin that glows with softness and silky texture.

알파 하이드록시 산(AHAs):AHAs가 흑인 여성 피부에 미치는 효과 현재 세계적으로, 검은 피부는 자외선과 공해, 스트레스에 영향을 받으며 손상된 것이다. 예를 들어, 흑인 여성들은 피부에 아주 쉽게 흉터가 생기기 때문에 색소 침착에 매우 신경을 써야 한다. 알파 하이드록시 산(AHAs)을 사용하면 새롭고 부드러운 질감의 신선하고 네추럴한 피부를 만들 수 있다.

How the Press and Curl Style Changes the Texture of Hair �� 42 by Dr. Edward Tony Lloneau Pressed hair is a temporary allusion of straightening because the hair is not straight; only the cuticle layer has been temporarily smoothed to give the appearance of being straight. Learn more about this hair transformation here.

프레스와 컬 스타일링은 모발 질감에 어떤 변화를 주는가?

프레스 헤어는 일시적인 스트레이트닝 효과를 줄 뿐인데, 모발이 스트레이트가 아니기 때문에 단지 큐티클 층을 일시적으로 부드럽게 만들어 스트레이트처럼 보이도록 하는 것이다. 이 글을 통해 모발의 변화에 대해 알아보자.

OTC Beauty Magazine November 2015

휴대용 뷰티 제품

What Success Looks Like �� 52 by Nathan Jamail Success can be defined in a number of ways. If you look up the definition you will find several that you may agree with, but when it comes to success, there isn’t a set in stone definition.

성공은 어떤 모습인가

성공은 여러 가지 방법으로 정의될 수 있다. 만일 당신이 정의를 찾는다면, 동의할 만한 여러 가지를 찾게 될 것이다. 하지만 성공을 확실히 정의할 수는 없다.

Beauty Ambassadors

Styling Tools Beauty Ambassador Article �� 58 Heating up your Holiday Hair

Skin Care Ambassador Article �� 60 The ABCs of Stretch Marks

CEO:

Ann Jhin

Editor:

Haley McNeal editor@otcbeautymagazine.com subscriptions@otcbeautymagazine.com

Korean News Editor:

Tony Bae tbae@otcbeautymagazine.com koreannews@otcbeautymagazine.com

Earl Cole

Art Director:

support@otcbeautymagazine.com

Advertising & Sales Coordinator:

advertising@otcbeautymagazine.com

Contributing Writers:

Carla Alexander ReGia Davis Nathan Jamail Ronnecia Jones Dr. Edward Tony Lloneau Cher Murphy Nnenna Obioha Tabitha Odell Carla Rivas/Hair La Vie

Columnists:

Kenny Duncan Elayne McClaine Dwayne Thompson

To subscribe, call us at 678-805-3291 or visit www.otcbeautymagazine.com. Subscriptions are no charge for businesses (including retailers, manufacturers, and distributors) in the U.S. of the beauty and barber supply industry. For all other subscribers, yearly subscriptions (12 issues) are $48.00. Please send a check payable to OTC Beauty Magazine to: OTC Beauty Magazine; attn: subscriptions; 3587 Oakcliff Rd.; Doraville, GA 30340. Cover price is $6.00. OTC Beauty Magazine is a trade magazine for the multicultural beauty supply industry offering retail store owners, manufacturers, distributors, and industry professionals a unique perspective on new and evolving products, useful business tips, effective selling tools to boost revenue and customer traffic, and valuable product knowledge by combining insight and intelligence with depth and style. This is the only bilingual publication in the industry offering both Korean and English translations. OTC Beauty Magazine is published monthly by Jinny Corp. Postage paid at Auburn, AL and at additional mailing offices. Reproduction in whole or in part of any text, photographs or illustrations without written permission from a staff member is strictly prohibited.

Post Master:

Please send address changes to:

OTC Beauty Magazine Attn: Subscriptions 3587 Oakcliff Rd., Doraville, GA 30340 T: 678-805-3291 F: 678-805-3292 88

OTC Beauty Magazine November 2015

Editorial Letter

Tool Time All the

TIME 다양한 뷰티 기구들

More often than not the thought of “beauty tools” brings to mind electronic goods. Hair dryers, straighteners, crimpers, razors…they generally top the list. However, here at OTC Beauty Magazine we argue that beauty tools include so much more. Makeup brushes, eyelash applicators, hair brushes, hair color, cleaning supplies, nail decorating gear – these tool items, and many more, are all necessary for various steps of beauty routines. Keeping to the theme, this month we investigate a few styling rituals and the tools they utilize. A handful we explore are: waxing (page 12), healthy heat hair styling (page 26), UV nail dryers (page 32), and the press and curl style (page 42). As always we strive to help your business continue to succeed by offering a couple of “Business Tips” articles. In this issue we have included a story on travel size beauty products (page 48) and how they can lead to major sales increases in your store. Especially around the holiday season when travel is prominent and mid-night touch-ups are vital, on-the-go products are popular. Additionally, we provide the latest in beauty industry news to keep you in the loop with the happenings of this fabulous industry. Stay tuned each month to learn more!

“뷰티 기구”를 생각하면 대부분 전자 제품들을 떠올리게 됩니다. 헤어드라이어, 스트레이트너, 크림퍼, 레이저 등이 가장 많이 쓰이는 제품일 것입니다.

하지만, 저희 OCT 뷰티 매거진은 뷰티 기구들이 단지 이것뿐만이 아니라는 것을 말하고 싶습니다. 메이크업 브러쉬, 속눈썹, 헤어 브러쉬, 헤어 컬러, 위생용품, 네일 테코레이터 도구들 등, 이 외에도 정말 많은 제품들이 사용되고 있습니다.

이번 호에서는, 몇몇 스타일링 방법과 그에 사용되는 도구들에 대해

알아보았습니다. 왁싱(12 페이지), 건강한 모발 열기구 사용 (26페이지), UV 네일 드라이어 (32페이지), 그리고 프레스와 컬 스타일(42페이지) 등을 다루어 보았습니다.

저희는 매월 비즈니스 성공에 도움이 되는 “비즈니스 팁” 에 관한 기사들을

제공해 왔었습니다. 이번 호에서는 여행용 사이즈 뷰티 제품들(48페이지)이 어떻게 확실한 판매상승을 만들어 내는지에 관한 기사를 다루었습니다. 특히, 홀리데이 시즌이 다가오면서 많은 사람들이 여행을 많이 하게 됨으로써, 늦은 밤에도 화장을 고칠 수 있는 제품들이 더욱 인기를 끌고 있습니다.

우리는 또한, 뷰티 업계의 최신 기사들을 다루어, 업계의 최신 동향을

알려드리고 있습니다. 저희와 함께하여 많은 정보들을 얻어 가세요!!

Editor, hmcneal@otcbeautymagazine.com 10

OTC Beauty Magazine November 2015

July 2012OTC Beauty Magazine

Expert Advice by Cher Murphy

Five Reasons Men are Waxing Today (and What They are Waxing) According to IBISWorld, an independent research firm, the waxing and nail salon market in America is an $11 billion per year segment. It’s also growing at nearly eight percent each year. One reason for the growth is that men are tapping into the art of waxing and coming out smoother than ever. Some call it ‘manscaping’ while others call it following the celebrity trends. Either way, the art of men getting waxed is here, and it’s here to stay. “Men today are getting waxed for a variety of reasons,” explains Katherine Goldman, celebrity waxologist and owner of the Stript Wax Bar. “It’s been a growing trend for several years and it’s just becoming increasingly more popular. The more men that learn about their waxing options, the more that opt to have it done.” Here are five reasons why men are opting for being waxed today: 1.

Aesthetics. Most men who get waxed do so because many people like the way it looks. Waxing offers a smooth and clean look that the men themselves prefer. Many men and women alike feel that men look sexier when they have been waxed. Feel. There are some men who have a lot more hair on their body than others. There are many men who seek waxing services to try to minimize that, which

helps them to feel better and be more confident. The waxing helps to make them look great, as well as feel confident. Preferences. Some men get waxed because there are women who prefer the nonhairy look. If they have a wife, girlfriend, or significant other who prefers the waxed look, then there is a good chance they will opt to have it done regularly. Careers and interests. There are many men who are waxed because they need to be for work purposes, or they are bodybuilders who want to showcase the hard work they have been doing. There are many male actors, athletes, performers, entertainers and bodybuilders who wax on a regular basis. To understand. There are men who try waxing so that they can gain a better understanding of the process that the women in their life go through. It gives them a new perspective on what is involved in looking great and keeping up on it.

“We help men look sexier every day and we love that we can take part in doing that,” added Goldman. “There are waxing options for every man and every situation. It’s an art that is here to stay.” Waxing treatment options at Stript Wax Bar include waxing the brow, nose, ears, chest, arms, back, stomach and genital area (called a BROzillian for men). www.striptwaxbar.com. *Source: IBISWorld. Personal waxing & nail salons in the U.S. Market Research Report. http://www.ibisworld.com/industry/personal-waxing-nail-salons.html

Cher Murphy, owner of Cher Murphy PR, brings with her a wealth of experience in covering a variety of interesting fields. As an expert in public relations, she works with clients in some of the most popular sectors, including beauty, health and wellness, education, restaurants, travel and entertainment. With a nose for news and a gift of professional presentation, she is able to deliver high quality, entertaining and interesting stories on a regular basis. In the media world, her name has become synonymous with stories that keep consumers engaged, entertained and interested.

OTC OTC Beauty Beauty Magazine Magazine November December 2015 2008

May2008 2015 OTC OTC Beauty Beauty Magazine Magazine December

OTC OTCBeauty BeautyMagazine Magazine December May 20152008

December 2008 OTC Beauty Magazine

OTC Beauty Magazine December 2008

December 2008 OTC Beauty Magazine

M A R K E T PLACE

Lash Applicator

No one said applying eyelashes was easy; that’s where Ardell’s Lash Applicator comes in handy. Users simply place a lash in the tool with the lash strip exposed, prepare it with adhesive and place it along the base of the eyelid. They will master lashes in no time! www.ardelllashes.com

Boar Beautiful

Hairbrushes are tools? Yes, and they are used every day! When an item is this important, it’s vital that it is high-quality. Diane by Fromm offers a 7” 100% Boar Club Brush that boasts 8 rows for optimum daily styling. www.frommbeauty.com

Styling Who says tools have to be electric styling products? It’s true, those are definitely items we love to have in our hair design arsenal, but there are multitudes of other beauty tools to explore as well. From hair brushes to hair color, they are all necessary for looking fabulous. 18

OTC Beauty Magazine November 2015

What a Pair!

BabylissPRO has paired together two great items – the 1 ¼” Ultrasonic Cool Mist Iron and the 1 ¼” Omni Styler – offering customers the best in heat hair styling. The Ultrasonic Cool Mist Iron uses technology that transforms water into a cool micro mist, adding optimum moisture and maximum shine to hair for smooth, sleek, long-lasting results. The Omni Styler combines a flat iron with a styling comb for multiple styling options. www.babylissus.com

Keep Everything Clean

No matter if your customers are barbers and hairstylists, or if they simply use beauty tools in their own home, it is imperative they keep everything clean. Oster’s Spray Disinfectant is excellent for cleaning and disinfecting professional grooming tools and equipment, as well as hard, non-porous surfaces. It disinfects, deodorizes and prevents mold and mildew. www.osterstyle.com

Essentials November 2015 OTC Beauty Magazine

M A R K E T PLACE

Red Hot

Hot Tools Tourmaline Tools 2000 Turbo Ionic® Dryer (shown here in red) works to create a hydrating spa treatment for hair while improving shine and reducing frizz through the drying process. Utilizing ionic technology, users save up to 50% in drying time! Tool comes with diffuser, concentrator and pik attachments. www.hottools.com

Living Colors

The vibrant, long-lasting hues of the Via Natural® Living Colors™ Jewel Collection are designed to add dimension and art to the hair coloring experience. These semi-permanent hair colors (shown here in Turquoise Blue) are formulated with safe dyes, moisturizing conditioners and hair strengtheners. Colors contain no alcohol, peroxide or ammonia. www.salonpro30sec.com

Protection Essential

Made especially for natural and synthetic wigs, weaves and extensions, the DeMert Lusterizer & Conditioner makes wig hair sparkle, super soft, beautiful and natural looking. This professional, crystal clear formula offers superior conditioning and protection. www.demertbrands.com

OTC Beauty Magazine November 2015

So Long, Stubble

Finish fades and remove stubble with ease, using the lightweight Andis Profoilâ&#x201E;˘ Lithium Titanium Foil Shaver. Its staggered hypo-allergenic foil heads provide a close, irritation-free shave while the lithium ion battery delivers up to 80 minutes of runtime on a single charge. Shaver can be used cordless or corded for convenience. www.andis.com

Blow-Out Secret

Infused with Amla Oil and Micro-Keratin, the Amla Legend 10-in-1 Silky Blow-Out Elixir from SoftSheen Carson boasts 10 essential benefits for hair. Each advantage helps prevent and repair damage, and sealin lasting smoothness for perfectly silky and bouncy hair. Use on damp hair before blow drying. www.softsheen-carson.com

Ultimate Conditioning

The moisture-replenishing Moisturizing Hair Lotion by Soft & Beautiful restores vital moisture to dry, brittle hair, leaving locks ultra-hydrated and nourished. The result: softer, healthier hair with unforgettable shine and movement. For daily use on all hair types; not tested on animals. www.softandbeautiful.com

November 2015 OTC Beauty Magazine

M A R K E T PLACE Stove Iron

Inspire creativity with the Gold ‘N Hot 1/5” Professional Stove Iron. It is designed for maximum heat and styling performance, flaunting heat-resistant rotating handles. The tool is also perfectly balanced for ease of operation and holds heat well. www.belsonproducts.com

Trimmer Blade

Your customers can create perfect designs and lines with the Wahl Tattoo Trimmer Blade. This 2-hole blade fits an array of Wahl tools, making it a versatile item for their toolbox. Package includes oil and screws, in addition to the blade. www.wahlpro.com

Classic

The CROC 2 Classic 1” Flat Iron is a salon quality tool that allows users to style like a pro. This fully digital unit flaunts 17 temperature options ranging from 280-450 degrees, and its specially designed ceramic heating system allows for one-pass styling, saving time. It also works to prevent hair damage and dryness. www.croc24.com

OTC Beauty Magazine November 2015

How should you sell it?

This month’s focus is...

Healthy Heat Styling! Ladies, we understand. Between work, social events and the various gatherings you attend, it’s a constant chore to look your best, and many times that requires heat styling. Although blow dryers, crimpers and irons (flat, curling and stove heated) perfect hair looks – sometimes daily – they could inadvertently be causing harm.

What tips do you have for protecting hair while achieving the heat-styled looks fashionistas want?

“Hot tools deplete moisture and break the hair bonds. Using a leave-in moisturizer after shampooing will help retain and add moisture. Always use a heat protectant (spray or serum, your preference) designed especially for heat styling.”

Tonilee Paladino, Advertising/Art Director Fantasia Industries Corporation www.fantasiahaircare.com

If you have input you’d like to share regarding this question, send an email to hmcneal@otcbeautymagazine.com. Your response could be featured in the December issue! 26

OTC Beauty Magazine November 2015

어떻게 판매할 것인가? 이 달의 판매 초점은 ...

건강한 열기구 스타일링!

여성들이여, 저희는 알고있습니다. 업무나 행사, 혹은 여러분이 참석하는 다양한 모임 사이에서, 당신은 최고의 모습을 보이기 위해 끊임없이 노력하고 있으며, 이 중 상당 시간은 열을 가한 스타일링을 필요로 하는 것이지요. 비록 드라이어나 크림퍼, 아이언(플랫, 컬링, 스토브에 열을 가하는 아이언) 등이 헤어 스타일을 완벽하게 만들어 주긴 하지만 – 때때로 매일 - 의도치 않는 손상을 야기시킬 수가 있습니다.

패셔니스타가 원하는 열기구를 이용한 스타일을 만들면서도 모발을 보호할 수 있는 방법은 무엇일까?

“뜨거운 기구들은 수분을 고갈하고 모발의 결합을 손상시킨다. 샴푸 후에 발라두는 모발 보습제를 사용하면 모발에 수분을 유지하고 추가하는데 도움이 될 것이다. 열 스타일링을 위해 특별히 디자인된 열 보호제( 스프레이나 세럼 등 기호에 따라서)를 항상 사용해라.”

Tonilee Paladino, Advertising/Art Director Fantasia Industries Corporation www.fantasiahaircare.com

이 문제에 관해 여러분의 의견을 공유하고 싶은 분들은, hmcneal@otcbeautymagazine.com로 이메일 보내주세요. 여러분의 의견은 12월호에 게재됩니다! 28

OTC Beauty Magazine November 2015

August 2013 OTC Beauty Magazine

by Ronnecia Jones

UV- S pectrum of O pportunity An In-Depth Look at UV Nail Dryers

In the long past, Egyptians first observed the curing process when certain most crucial to curing the gel polish. This equates to less exposure and resins dried to an armor finish under sunshine. Now, UV curing is noted wait times for drying hands and feet. These fast cure machines can dry as being a reliable process for many industries including graphic design, in a fraction of the time required by traditional bulbs – 30 seconds and engineering, automotive and beauty. As nail salons invest in training and much less in some instances – leaving many professionals to feel LED is essential supplies like polish systems and UV nail dryers, the demand for the optimal choice. gel manicures grows.

But, no one lamp will cure all gel polish formulations and not all

As a salon service, the gel manicure has been around for well over 30 curable products work under just any set of wavelengths. LED is the years. This beauty application uses a liquid or powder that is adhered to newer option, but many formulations require the fluorescent bulbs for the nail as a coating. Compared to a typical nail polish, the finish hardens proper curing. Traditional lamps that feature fluorescent tubes will need quicker and does a better job at resisting chipping. Instead of utilizing to swap out the lights as they burn out, while complete LED lamps may the process of evaporation to dry, most gel polish systems require special have to be fully replaced when the longer lasting bulbs eventually expire. lamps for curing the polymers. K Boss, Master Technician at Ultra Violet Nail Lounge located in Constant Innovation Atlanta, Ga. explained, “Most gel polish manufacturers sell lamps that are As more consumers become inspired by do-it-yourself methods, nail compatible with their products.” Boss learned about UV about five years dryers evolve in size, feature and efficiency. And some revolutions like ago when training under Top Industry Instructors at a beauty conference Miracle Gel by Sally Hansen are leading the way in gel nail wear that in Ohio. K Boss likes that, “it doesn’t damage your nails as much as doesn’t require acetone for removal or lamps for drying. Typical UV acrylic,” and that, “it cuts down on drying time.”

dryer highlights include: timer settings, removable parts for cleaning, power voltage and operating modes including fan function.

Fluorescent and LED

Smaller, personal dryers have the capability for easy mobility (great for

UV dryers are divided into two categories, based on bulb type: fluorescent travel) and can emit rays in a range as low as six or eight watts. Some of and LED. The latter being the more recent innovation, light emitting these modest machines may only dry up to four fingers at a time. Typical diodes (LEDs) are praised for having higher intensity wave spectrums wattage numbers are between 12 or 24, or even up to 36 or higher. More 32

OTC Beauty Magazine November 2015

September 2015 OTC Beauty Magazine

Finished Product costly salon quality dryers can hold two hands or both feet and may boast

Skin experts agree the UV exposure is synonymous with a tanning

gigawatt figures. Not to be confused with strength, wattage has more to

bed, and with frequent exposure can cause photo aging like discoloration

do with the amount of power that is needed for proper bulb operation.

and wrinkles. The efficient LED lowers risk of skin spots and damaging, associated with traditional UV dryers. A move for organic polishes and

Safety and the Future

soaking alternatives will give the procedure a boost.

Customers and professionals with a higher regard for health and safety

In the meantime, additional products like protective gloves and

may feel lower wattage is best. However, experts have gone on record

SPF15+ broad spectrum sunscreen may be sold alongside nail dryers for

stating the bulbs used in the dryers are similar to natural sunlight and

customer convenience. Additional items like cuticle pushers, nail wipes,

sunlamps; less harmful than sun exposure to hands when driving, when

nail cleanser, base gel, building gel, leveling gel and alcohol should be

used properly. Most dryers limit exposure to UVA rays and possible

stocked nearby as a quick upsell with this merchandise.

small amounts of the UVB spectrum.

In-store selection for UV nail dryers should only be as wide as

Still, natural nail enthusiasts like Michelle C., an independent

customer preference. Like any other specialty product, success with

technician specializing in a medical-grade pedicure service, believes that

sales may be contingent upon the popularity of specific complimentary

due to factors like UV exposure, damaging soak off methods and the

merchandise like individual gel formulations. The resourceful OTC

gel product being “technically [an] acrylic that is frequently applied and

beauty supplier will consider the top selling gel powder and liquids at

removed,” in the future, “…the majority of the nail industry will be more

your location. You will find more timely success by simply considering

geared towards healthy nails, which gel nails are not.”

what gel products and brands you already rotate regularly with ease and build from them.

Ronnecia Jones

is a professional beauty writer specializing in business brokerage and coaching/mentoring. Send serious business inquiries to: southerngirlbeauty@gmail.com.

OTC Beauty Magazine November 2015

K-t-K

Knowledge to Know by Carla Rivas/Hair La Vie

The Healthy Hair Diet Drop the french fries & frozen meals! Hair La Vie explains the top food do’s and don’ts for healthy, long hair

건강한 헤어 다이어트

감자 튀김과 냉동 식품은 버리자! Hair La Vie가 들려주는 길고 건강한 모발을 위해 피해야 할 음식/ 권장 음식.

ou are what you eat. “Taking vitamins are a great way to help make your hair fuller and grow faster. But while you’re patiently waiting, a change in your diet can make a huge difference and even help expedite the process,” explains Carla Rivas, hairstylist and co-founder of the all-natural hair growth vitamin Hair La Vie. “Any foods that would make you breakout, such as those filled with sugars and grease are going to cause a buildup on your scalp that’s going to affect the way your hair feels, looks and grows. Anything that irritates your skin (think ice cream) will bother your scalp, which can damage your hair follicle. A damaged hair follicle will either grow weak hair or not grow hair at all.” Top Food Don’ts 1. Sweet Treats: Sugary foods like your favorite candies or cupcakes cause your insulin level to rise, which also causes an increase in androgen (a male hormone) in your body. This hormone is known for causing hair follicles to shrink or become irritated. This leads to hair thinning and hair loss. 2. Greasy Foods: The grease form fatty meats like fried chicken and french fries can cause more secretion on the scalp. Also, a lot of the time after eating greasy foods people touch their face and hair without washing their hands. This causes both acne and damage to the hair. You need a clean, debris-free scalp or your hair will not grow healthy and your follicle could be damaged. 3. Salty Foods: Think chips and canned/frozen meals. Consuming a lot of salty meals and snacks will dry your hair out and leave it weak, lifeless and breaking. 4. Low Protein, Filler Foods: Starches like pasta and a lot of cereals, which can be low in protein, will leave your hair limp and unhealthy. That bounce and shine most ladies want is not possible without a healthy dose of protein. 36

OTC Beauty Magazine November 2015

당

신이 먹는 것이 곧 당신이다. “비타민 섭취는 모발을 풍성하고 빠르게 자라는데 도움을 주

는 아주 좋은 방법입니다. 그러나, 당신이 참을성 있게 기다리는 동안, 식단의 변화는 너무도

큰 변화를 만들 수 있으며 심지어 과정을 신속하게 만들 수 있습니다,” 헤어 스타일리스트이자 네츄 럴 모발 성장 비타민Hair La Vie 의 공동 설립자인 Carla Rivas가 설명한다.

“설탕이나 기름으로 가득 찬 음식들은 피부에 브레이크아웃을 유발할 수 있는데 이는 두

피에도 역시 일어날 수 있으며, 이로 인해 모발의 외형이나 촉감, 성장에 영향을 줄 수가 있습니다.

피부에 자극을 주는 것은 무엇이든(아이스크림도 그렇죠) 두피를 괴롭히게 되는데, 이로 인해 모낭 에 손상이 생길 수가 있습니다. 손상된 모낭은 모발이 약하게 자라거나 잘 자라지 않게 합니다.” 피해야 할 음식

1. 단 맛의 간식들: 여러분이 좋아하는 캔디나 컵케잌처럼 설탕이 많이 들어간 음식은 인슐린 수치

를 올리게 되는데, 이것은 또한 체내의 안드로겐(남성 호르몬)의 증가를 야기시킨다. 이 호르몬은 모 낭을 자극하거나 축소시키는 원인이 되는 것으로 알려져 있다. 이로 인해 모발이 가늘어지고 탈모 가 되는 것이다.

2. 기름진 음식: 튀긴 닭고기처럼 기름진 지방산 고기와 감자 튀김은 두피에 더 많은 분비를 일으킬 수 있다. 또한, 기름진 음식을 먹은 후 손을 씻지 않은 채로 자신의 얼굴과 머리를 꽤 자주 만지기도

한다. 이로 인해 여드름과 모발 손상이 생길 수 있다. 깨끗하고 이물질 없는 두피가 필요하며 모발은 모낭이 손상되면 건강하게 자라지 않게 된다.

3. 짠 음식: 칩이나 캔/냉동 음식을 생각해봐라. 짠 음식과 스낵을 많이 섭취하면 모발이 건조하고 약 해지며, 생기가 없고 부서지게 된다.

November 2015

OTC Beauty Magazine

K-t-K

4. 저 단백, 필러 푸드: 파스타와 같은 전분이나 시리얼을 많이 섭취하게 되면 단백질이 부족해질 수 가 있으며,

이로 인해 모발 영양에 불균형이 초래되어 모발이 건강하지 않게 될 것이다. 대부분의 여성들이 원하는 탄력 있

Top Food Do’s People should be eating nutrient and antioxidant-rich foods like fruits and vegetables. These help hydrate your scalp and strengthen your hair. 1. Eggs: Eggs contain the protein, zinc and iron that your hair and body needs. Zinc benefits for hair include promotion of cell reproduction, tissue growth and repair of broken tissues. It also maintains the oil-secreting glands that are attached to your hair follicles, thus decreasing their chances of falling out. 2. Tomatoes: Tomatoes have antioxidants that aid in scalp circulation. A healthy scalp leads to happy hair. Add to a salad or mix into your favorite dish for a pop of color and tons of fresh flavor. 3. Greek Yogurt: Greek yogurt is an amazing source of protein, vitamin B5 and vitamin D. Pantothenic acid (vitamin B5) is great for keeping the scalp clean and free from film and debris. This keeps the follicles from becoming irritated and promotes healthy, strong hair growth. Add fruit, nuts and granola for an energizing midday snack. 4. Lean Protein: Opt for healthy lean protein sources like grilled chicken or baked salmon. Your hair is made of protein so it only makes sense that you’re going to want to enjoy nice lean proteins. If your diet lacks protein your body will begin rationing the protein left which will lead to hair loss. Protein also has the iron you need for healthier, beautiful hair.

고 빛나는 모발은 건강한 단백질 섭취 없이는 불가능하다. 권장 음식

과일이나 채소처럼 항산화제가 풍부한 음식이나 영양소를 반드시 섭취해야 한다. 다음의 음식들은 두피 수분 공급과 모발 강화에 도움이 된다.

1. 달걀: 달걀은 모발과 신체에 필요한 단백질과 아연, 철분을 함유하고 있다. 아연은 세포 재생과 조직 성장, 손 상된 조직의 복구를 촉진함으로써 모발에 도움이 된다. 또한 모낭에 붙어있는 피지 분비선을 관리함으로써 탈 모를 감소시킨다.

2. 토마토: 토마토는 두피 순환에 도움이 되는 항산화제를 함유하고 있다. 건강한 두피는 건강한 모발로 연결이 된다. 샐러드에 넣거나 좋아하는 음식에 신선한 맛과 색감을 위해 첨가하는 것도 좋겠다.

3. 그릭 요거트: 그릭 요거트는 단백질과 비타민B5, 비타민 D의 놀라운 소스이다. 판토펜산(비타민B5)은 두피 를 이물질이 쌓이지 않고 깨끗하게 유지시키는데 놀라운 역할을 한다. 이것은 모낭이 자극 받는 것을 방지하

며, 건강하고 강한 모발 성장을 촉진한다. 과일이나 견과류, 그라놀라와 곁들이면 에너지가 풍부한 간식이 될 수 있다.

4. 기름기 적은 단백질: 구운 치킨이나 연어처럼 기름기가 적은 건강한 단백질을 선택해라. 모발은 단백질로 만 들어지기 때문에 기름기가 적은 좋은 단백질을 당신의 신체가 원한다는 것은 당연할 것이다. 단백질이 부족한 식단은 탈모로 이어질 것이다. 단백질은 또한 건강하고 아름다운 모발에 필요한 철분도 보유하고 있다.

Carla Rivas is a hairstylist and co-founder of the all-natural growth vitamin Hair La Vie. Hair La Vie is made with only the highest

quality of clinically proven, all-natural ingredients. No synthetic additives, fillers or binders have been added to their products. There are no artificial flavors, colors, dyes, or secret ingredients in Hair La Vie either. Visit www.hairlavie.com to learn more.

OTC Beauty Magazine November 2015

K-t-K

Knowledge to Know by Nnenna Obioha

Alpha Hydroxy Acids (AHAs) How They Benefit Today’s Black Woman

알파 하이드록시 산(AHAs) AHAs가 흑인 여성 피부에 미치는 효과

In today’s world, black skin is affected and damaged by sunlight, pollution and stress. Black women, for instance, need to be very conscious of hyperpigmentation since their skin scars so easily. To prevent scarring, they need to always guard against acne and to continually protect their skin from the sun. In fact, any situation where the skin can be irritated – be it squeezing blemishes, shaving or plucking hair – can result in black skin producing more melanin and creating dark spots. During pregnancy, many dark-skinned women experience the “mask of pregnancy” or a darkening of skin around the neck due to hormonal changes. Using Alpha Hydroxy Acids (AHAs) which are natural acids found in fruit, sugar cane and milk can uncover fresh, natural skin that glows with new softness and silky texture. AHAs slow down the photo-aging process of skin that is accelerated by excessive stress, damaging, UV rays and environmental hazards. In a true collaboration with nature, Clear Essence Cosmetics offers AHA products designed to reverse the negative effects associated with aged and photo-damaged skin. AHAs remove dead skin cells in the outer epidermal layer which accentuates lines and wrinkles, and also contain skin smoothing and toning components creating finer, smoother and younger-looking skin. AHAs also loosen acne lesions allowing sebum to flow to the skin in a continuous and uniformed manner, reducing the formation of new acne lesions. AHAs can help to enhance other treatments such as lightening therapies as well. By ridding the skin of dead cells, the treatment product (such as an acne medication or bleaching agent) is able to reach the site where it is needed without unnecessary interference. You might be wondering if using the Clear Essence AHA line is right for your customers. Well, if you hear constant complaints of skin looking dull, lifeless or uneven, using an AHA product should benefit their skin. As the skin ages, it can lose that lustrous youthful glow. Using an AHA can quickly restore a fresh, healthy appearance. To find more information on the line and Clear Essence products in general, please visit our website at www.clearessence.com.

현재 세계적으로, 검은 피부는 자외선과 공해, 스트레스에 영향을 받으며 손상된 것이다. 예를 들어, 흑 인 여성들은 피부에 아주 쉽게 흉터가 생기기 때문에 색소 침착에 매우 신경을 써야 한다. 흉터를 방지 하기 위해서는, 항상 여드름이 생기지 않도록 조심하고 자외선으로부터 피부를 지속적으로 보호해야 한다.

사실상, 피부가 자극을 받을 수 있는 어떤 상황에서든 – 잡티를 짜거나, 면도 혹은 머리카락을 뽑

는 등 – 검은 피부는 더 많은 멜라닌을 생성하고 다크 스팟을 만들게 된다. 임신 기간 동안, 많은 검은 피 부의 여성들은 호르몬 변화로 인한 “임신의 마스크” 혹은 목 주변 피부색이 어두워지는 것을 경험한다.

과일, 사탕 수수, 우유에서 발견된 천연산인 알파 하이드록시 산(AHAs)을 사용하면 새롭고 부드

AHAs는 과도한 스트레스나 피부 손상, 자외선 및 환경적 위험으로 인한 광 피부 노화 과정을 지

러운 질감의 신선하고 네추럴한 피부를 만들 수 있다.

연시킨다. 자연과의 진정한 협력을 바탕으로, Clear Essence Cosmetics은 광 피부 노화나 나이와 관련 된 부정적인 영향을 바꿀 수 있도록 디자인된 AHA 제품들을 제공한다.

AHAs는 주름을 두드러지게 하는 외부 표피층의 죽은 피부 세포를 제거할 뿐 아니라, 피부를 매

끄럽고 탄력있게 만드는 성분이 포함되어 있어서 더욱 젊고 매끈한 피부를 만든다. AHAs는 또한 느슨 해진 여드름 병변에서 지속적이고 균일한 방법으로 피지가 유동되도록 하여 새로운 여드름 생성을 감 소시킨다.

AHAs는 또한 라이트닝 치료와 같은 다른 치료를 강화하는데도 도움이 될 수 있다. 피부의 죽은

세포를 제거함으로써, 치료 제품(여드름 치료제나 표백제 등)들이 피부 내부에 특별한 방해 없이 도달 할 수가 있다.

Clear Essence AHA 라인을 사용하는 것이 당신의 고객에게 적합한지 궁금할 수도 있을 것이다.

만일 피부가 칙칙하고 생기가 없으며 매끈하지 않다는 불평을 듣는다면, AHA제품이 그런 피부에 확실 한 효과를 줄 수가 있다. 피부는 나이를 먹으면서, 젊은 광택을 잃어버리게 된다. AHA를 사용하면 신선 하고 건강한 피부를 신속하게 복원할 수 있다.

Clear Essence 제품 라인과 일반적인 내용에 관한 자세한 정보는, www.clearessence.com를

방문하기 바란다.

Nnenna Obioha is the the Sales and Marketing Manager of Clear Essence Cosmetics USA, Inc. 40

OTC Beauty Magazine November 2015

November 2015

OTC Beauty Magazine

K-t-K

Knowledge to Know by Dr. Edward Tony Lloneau

How the Press and Curl Style Changes the Texture of Hair 프레스와 컬 스타일링은 모발 질감에 어떤 변화를 주는가? Pressed hair is a temporary allusion of straightening because the hair is not straight; only the cuticle layer has been temporarily smoothed to give the appearance of being straight. Under the cuticle, the rest of the hair shaft is unchanged and unaffected by the process. The hair quickly returns to its natural state when wet or after a short duration (10-14 days). To really understand and appreciate this procedure, it is necessary to explain what the Press and Curl transformation is. Curly, wavy and kinky hair has up to three times as much sulfur and hydrolyzed bonds than straight hair. These bonds soak up and hold the natural oils (sebum) or artificially applied oils that are able to penetrate the hair shaft. This is why there are few complaints concerning greasy build-up on people with those grades of hair. People with naturally straight hair, especially blonde or red hair, have little or no bonds in the hair, which translates in meaning that there is little or no medulla layer in their hair shaft. Yet, this same hair will accept a permanent curl or wave in most cases. This is one of the facts that prove my theory that the permanent curl is primarily formed on the cuticle and not on the bonds. Some textbooks state “curly, wavy or kinky hair has up to 12-14 overlapping layers of cuticle; naturally straight hair has no more than 7 layers of cuticle.” This statement is true. However, as is the case in so many areas of textbooks, this statement goes without explanation. Here, now for the first time, is the explanation. Because curly or kinky hair has so many more bonds in the cortex and medulla than straight hair, these bonds are contained and confined in the same amount of space as in straight hair. As a result, these bonds are spaced so close together that they cause retention on the hair shaft like a compressed spring. The cuticle layer reacts to this by backing up on one another in much the same way as plastic cups would when stacked together, or a compressed rubber band. On straight hair, the cuticle layer would be spaced apart instead of stacked one against the other. One amazing and confusing fact about this is both straight and kinky hair has the same amount of cuticle, but on kinky hair the layers are overlapping up to twice as much, this renders Afro hair to be able to withstand higher heat and stronger chemical treatments than most other cultures. This is why most Afro salons use stove heated tools because they allow for higher heat to perform services on Virgin Afro hair. When kinky hair is chemically relaxed, many cuticle layers are destroyed; 42

OTC Beauty Magazine November 2015

프레스 헤어는 일시적인 스트레이트닝 효과를 줄 뿐인데, 모발이 스트레이트가 아니기 때문에 단지 큐 티클 층을 일시적으로 부드럽게 만들어 스트레이트처럼 보이도록 하는 것이다. 큐티클 층 아래에 있는 모발의 나머지 부분들은 프레스에 의해서 변하거나 영향을 받지 않는다. 모발이 젖거나 단기간(10-14 일 정도)이 지나면 다시 원래의 자연 상태로 모발의 형태가 되돌아 오게 된다.

요가 있다.

이런 절차를 제대로 이해하고 알기 위해서는, 프레스와 컬 변형이 무엇인지를 설명할 필

컬이나 웨이브 혹은 곱슬 머리는 스트레이트 헤어 보다 3배 정도 많은 유황과 가수분해 결합을 갖는다.

이런 결합은 천연 오일(피지)이나 모발에 침투시키기 위해 인위적으로 바른 오일을 흡수

해서 보유한다. 이런 종류의 모발을 가진 사람들이 쉽게 모발에 기름기가 생기는 것에 불만인 것은 바 로 이런 이유 때문이다. 자연적으로 스트레이트 모발을 가진 사람들, 특히 금발이나 붉은 모발은 모발 의 결합이 극히 적거나 없는데, 다시 말하면 모근에 수질 층이 적거나 전혀 없음을 뜻한다. 그러나, 이

같은 모발은 대부분 영구적인 컬이나 웨이브를 받아들인다. 영구적인 컬은 주로 표피에서 형성되는 것 이지 결합의 문제가 아니라는 내 이론을 증명해주는 이유 가운데 하나이다.

일부 교과에서는 “컬이나 웨이브 혹은 곱슬 머리는 12-14층으로 표피층이 겹쳐져 있다.

자연적인 스트레이트 모발은 표피가 최대 7층 이상을 넘지 않는다”고 진술하고 있다. 사실이다. 그러 나, 교과서에 이러한 내용들이 자주 등장하기 때문에 이에 대한 특별한 설명이 없다.

그리하여, 여기에서 처음으로 설명하도록 하겠다. 컬이나 곱슬 머리는 스트레이트 모발에 비해 훨씬 많 은 양의 피질과 수질의 결합을 갖고 있다. 결과적으로, 이런 결합들은 서로 너무도 가깝게 밀집되어 있

어서 마치 압축 스프링처럼 모근을 유지하게 되는 것이다. 표피층은 마치 플라스틱 컵을 겹겹이 쌓거나 압축고무줄처럼 서로 지지하게 되는 것이다. 스트레이트 모발에서, 표피층은 서로 적층 되는 것이 아니

라 공간을 갖고 떨어져있다. 이에 관한 한가지 놀랍고도 혼동되는 사실은 스트레이트나 곱슬 머리 모두 같은 양의 표피를 갖지만, 곱슬 머리의 표피층이 2배 더 겹쳐져 있으며, 이것은 흑인들의 모발이 다른

문화권보다 강한 열이나 화학적 손질에 더 잘 견딜 수 있게 만드는 것이다. 순수한 흑인 모발에는 더 강

한 열을 사용할 수 있기 때문에 대부분의 흑인 미용실에서 스토브에 가열하는 기구를 사용하는 것이 가 능하다. 심한 곱슬 머리를 화학적으로 릴렉스시킬 때, 많은 큐티클 층이 파괴된다. 이 과정에서 남은 큐 티클 층은 자연적인 스트레이트 모발만큼 공간을 갖게 되고, 모든 결합은 그대로 유지가 된다. 그러나,

그 형태는 둥근 모양에서 직사각형으로 변형된다. 앞의 설명을 이해한다면, 이제 여러분은 교과서에서

November 2015

OTC Beauty Magazine

K-t-K those left are spaced about the same as on naturally straight hair. All of the bonds remain intact. However, they are transformed from round to oblong. Once you understand the preceding information, you are now equipped to comprehend other unanswered questions that are not explained in textbooks. What Transformation does Afro-Centric Hair go through when Pressed? When cuticle layers back up on one another on kinky hair, they do not fit neatly in place like stacked plastic cups. Instead, they are forced into each other by the retention on the hair shaft caused by the excessive bonds in the cortex and medulla. When one cuticle layer is forced into the layer in back of it, this causes the layer in back to flare out. When hair is pressed or flat ironed with the tools designed for this purpose, this flared out cuticle is simply smoothed or PRESSED flat against the body of the hair shaft. The heat of the comb or curling iron softens the cuticle, allowing it to give way easily to the pressure applied by the back of the comb. This principal is basically the same as ironing wrinkles out of a sheet. The heat from the iron softens the fabric so that the wrinkles will give way to the weight or pressure of the iron. Pressing Oils or Creams Serve Three Purposes: 1. Protects hair from excessive heat of the pressing comb or curling iron by absorbing excessive heat. 2. A lubricant to allow for smoothness by putting a thin layer of oil between hair and the comb. 3. The oil left behind coats the hair shaft, holding the flattened cuticle closed and resisting moisture that can cause the cuticle to return to its normal position (a.k.a. reversion). After a Press and Curl, the hair is still considered “Virgin Hair” because it has not been chemically altered in any way. A Press and Curl patron can receive a chemical service such as a relaxer or curly perm anytime without a series of hair reconstruction treatments first…unless the hair has been damaged by misuse of the pressing process by doing it too close together or getting the irons too hot, or both. This causes the cuticles to fuse together or burn off, resulting in disastrous or unfavorable results when relaxed or curly permed. The chemicals in the relaxer will dissolve the hair because there will be little or no cuticle resistance before penetrating the rest of the hair shaft. The curly perm will not be as disruptive, but the curl will not form or be weak because the curl primarily forms on the cuticle. It is not advisable to press hair after a relaxer, because there will not be enough cuticle left to withstand the high thermal heat associated with pressing; the relaxer destroys 1/3 or more of the cuticle, resulting in the hot iron making direct contact with the soft spongy cortex that will be damaged or burned off the hair at the point of contact. The heat of a curling iron should also be reduced when used on relaxed hair for this same reason.

설명되지 않은 질문을 이해할 수 있게 된 것이다. 흑인의 모발에 프레스를 가하면 어떤 변형이 생기는가?

곱슬 머리에서 큐티클 층이 서로 중첩되면, 쌓아놓은 플라스틱 컵처럼 같은 장소에 깔끔하게 맞지 않게 된다. 대신, 피질과 수질에서의 과도한 결합으로 인해 모발을 서로 단단하게 고정하게 된다. 큐티클 한

층이 뒷면에 있는 층에 비좁게 들어차게 되면, 뒷면의 층은 바깥쪽으로 펼쳐지게 된다. 모발에 압력을 가 하거나 이러한 목적으로 설계된 플랫 아이언을 사용하면, 바깥쪽으로 펼쳐진 큐티클은 쉽게 부드러워

지거나 모발의 몸통이 평평하게 눌리게 된다. 열을 가하는 빗이나 컬링 아이언이 큐티클을 부드럽게 만 들고 빗의 뒷면으로 압력을 쉽게 가할 수가 있다. 이 이론은 천의 주름을 다림질로 없애는 것과 기본적

으로 같다. 다리미에서 나오는 열은 직물을 부드럽게 하고 아이언의 무게나 압력을 가해서 주름을 없애 게 되는 것이다.

프레싱 오일이나 크림은 다음 3가지 용도로 사용한다:

1. 프레싱 콤이나 컬링 아이언이 열을 흡수함으로 발생하는 과도한 열로부터 모발을 보

호한 다.

2. 모발과 빗 사이에 얇은 층을 형성함으로써 부드러움을 유지할 수 있는 윤활제 역할

3. 오일은 모발을 코팅하고 남게 되어, 평평해진 큐티클 층이 폐쇄되고 수분에 저항함으

로써 큐티클이 원래 상태로 돌아가는 것(일명, 복귀)을 막게 된다

프레스나 컬 후에, 모발은 여전히 “순수한 모발”로 간주되는데 이것은 어떤 방법으로든 화학적으로 변

경되지 않았기 때문이다. 아이언을 너무 뜨겁게 사용했다거나 너무 가까운 시일 내에 프레싱을 반복 사 용한 경우, 혹은 이 두 가지 모두의 경우처럼 모발이 프레싱 과정의 오용으로 손상 받지 않은 경우라면,

프레스나 컬 고객들은 모발 복구 트리트먼트를 먼저 거치지 않고서도 어느 때라도 릴렉서나 컬 펌과 같

은 화학적 서비스를 받을 수 있다. 이런 경우에는 큐티클이 서로 붙어 녹거나 타버리게 되며, 결과적으로 릴렉서나 컬 펌을 할 경우 좋지 못한 결과를 초래한다. 릴렉서에 들어있는 화학물질은 모발을 용해시키 는데, 모발의 나머지 부분으로 침투하기 전 큐티클 저항이 아주 적거나 전혀 없기 때문이다. 컬 펌은 모

발에 파괴적인 지장을 주지는 않지만, 컬은 주로 큐티클 층에서 생성되기 때문에 컬이 형성되지 않거나

약하게 될 것이다. 릴렉서 사용 후에는 모발에 프레스 손질을 권장하지 않는데, 프레싱을 위한 고열을 견 딜 수 있는 큐티클 층이 충분히 남지 않았기 때문이다. 릴렉서는 큐티클 층의 1/3 혹은 그 이상을 파괴하 기 때문에, 결과적으로 뜨거운 아이언은 부드러운 스폰지같은 피질과 직접 접촉하게 되고, 접촉하는 순 간 모발이 손상을 입거나 타게 된다. 이런 이유 때문에 릴렉서가 된 모발에 컬링 아이언을 사용할 때 열 의 온도를 줄여야만 하는 것이다.

Dr. Edward Tony Lloneau received his doctoral from the National Beauty Culturist League (N.B.C.L.), and was sanctioned through Howard University in Washington, D. C. in 1985. Lloneau attended the institute as both a student and instructor. His specialized field of study is Tricology as it relates to ethnic cosmetology. He has written several books on this subject, and has authored many articles in trade magazines drawing attention to some of the pitfalls and professional related problems that ethnic cosmetologists and students encounter on a daily basis. Contact Dr. Lloneau at liquidgoldbondng@aim.com or call 310-323-7100.

OTC Beauty Magazine November 2015

Business Tips by Tabitha Odell

On the Move Beauty 휴대용 뷰티 제품 Beauty is choosing the path with the most resistance. The saying, “suffer for your beauty” tends to be the rule instead of the exception. Every day women start their arduous daytime journey with color matching lipstick to an outfit. To a man it is like choosing a tie; lipstick is the focal point of the face so women want to get it right. But that is just the beginning. Like most women, my shade changes as the day goes on and by the time I get to night I need to adjust my makeup for night time events, receptions, dinner meetings, networking events, whatever the case may be. Today, cosmetic items have to be portable. Women keep what they need to maintain their appearance in their purse or gym bag. It is cumbersome to have full size items to carry and sometimes impossible to take everything that is needed out the door. Thankfully there are answers for these problems…on-thego sized products.

아름다움은 커다란 생명력을 가지고 있다. “당신의 아름다움 때문에 고민하라”는 말을 새겨들어

Travel Size Popularity Soars TSA guidelines have forced us to look at new ways of presenting products to the consumer. This new “travel size” which is required for travel has caused women to look for ways to be compliant with these new restrictions. In working to comply with these travel restrictions the consumer found that the mobility of these products made them excellent additions to their in-purse cosmetic bag, gym bag, car or desk to freshen a look at any point during the day. These travel size items are now being purchased for regular use on a daily basis. It is wonderful to be able to have your hair spray at your disposal before you fix your hair to go out to dinner after work. Women are busier than ever in their goal to have it all so mobility is a major factor in whether or not the consumer will purchase. These travel items are purchased at a fraction of the cost and are the same formula of the full size product, leading consumers to use these items more. It is seldom that a consumer uses an entire tube of mascara before its time to purchase another due to exposure limitations. For example, it is not recommended to use a tube of mascara for more than 3 months to keep from developing any bacteria that could be detrimental, so the consumer throws away a tube of mascara before it is empty. This being the case, it is somewhat

TSA 가이드 라인은 우리들로 하여금 소비자들에게 제품을 제시하는 새로운 방법을 보게 하고

OTC Beauty Magazine November 2015

라. 여성들은 날마다 의상과 립스틱 색깔을 맞추면서 힘든 하루의 여행을 시작한다. 남성들에게

이것은 타이를 선택하는 것과 같다. 립스틱은 얼굴의 초점이기 때문에 여성들은 자신에게 잘 어

울리는 것을 선택하고 싶어한다. 그러나 이것은 시작에 불과하다. 대부분의 여성들처럼, 내 색조 화장도 날이 갈수록 달라지고 저녁이 되면, 이벤트나 리셉션, 저녁 미팅, 네트워킹 이벤트 등 어 떤 상황이든 화장을 수정해야 한다.

오늘날, 화장품들은 휴대가 되어야 한다. 여성들은 외모를 유지하기 위해 필요한 것

들을 손 지갑이나 운동 가방에 넣고 다닌다. 풀 사이즈는 휴대하기 성가시고 때때로 필요한 것을 모두 들고 나가기가 불가능하다. 고맙게도 이런 문제들은 휴대용 제품들로 해결할 수 있다. 인기가 치솟는 여행용 사이즈.

있다. 여행 시 필요한 “여행용 사이즈”라는 새로운 규제에 대한 불만으로 여성들은 방법을 찾게 되었다. 여행용 사이즈 제한을 준수하기 위한 노력으로, 소비자들은 휴대용 제품의 이동성이 필 요할 때는 언제든 산뜻하게 사용할 수 있도록 화장품 가방이나, 운동 가방, 자동차 혹은 책상용

으로 안성맞춤이라는 것을 발견했다. 이런 여행용 사이즈 아이템들은 현재 일상적인 사용을 위

해서도 구매되고 있다. 퇴근 후 저녁 식사를 위해 헤어 스타일을 수정하기 전에 간단하게 손질할 수 있는 헤어 스프레이를 휴대할 수 있다는 것은 멋진 일이다. 여성들은 자신의 목표를 모두 성

취하고자 어느 때보다 바빠지고 있으며, 제품의 이동성은 소비자들의 구매 여부를 결정하는 중 요한 요소이다.

이런 여행용 아이템은 적은 비용으로 구매되면서도 실제 사이즈의 제품과 일치하는

성분의 제품이기 때문에, 더욱 많이 사용하도록 소비자들을 이끌고 있다. 다른 제품을 구매해야

할 때가 되기 전에 마스카라 한 통을 끝까지 다 사용하는 소비자는 거의 없다. 예를 들어, 마스카 라 한 통을3개월 이상 사용하는 것은 권장하지 않는데, 해로운 세균이 번식할 가능성이 있기 때 문이다. 그래서 소비자들은 마스카라 한 통을 완전히 다 쓰기 전에 버린다. 경우가 이러함으로,

November 2015 OTC Beauty Magazine

Business Tips preferable to purchase a travel size and use it instead of paying for a full size item that you will have to throw away before you use all of it. Purchase Decisions Made Easy Travel size products also help to solve the dilemma of “which product should I purchase?” Product preference choice is a very subjective process, leaving the consumer to agonize over purchases when there are so many options. While some beauty supply and barber shops offer manufacturer samples, those are usually only a one application sample that does not allow the consumer to truly use the product to compare and evaluate whether or not they like the item. Travel size items allow the consumer to “sample” the product for more than a single application. This option is very appealing for the consumer and he/she will seek travel size items as multi-use products. They are multi-use because they meet the need for travel, mobility and convenience for everyday beauty maintenance. They also enable the consumer to sample items they have not used before without making a full size commitment. This is important to consumers who may not otherwise purchase a product if they consider the product too expensive to try. The travel size is an easy and cautious way for them to try new items without feeling like they are wasting money. Major retailers have noticed the demand for these items and are providing consumers with a large variety of travel size products for them to choose from. If you are not currently offering these travel size items or you are only offering a few of them, then I would encourage you to make a decision to provide your consumer with something that they are looking for. This will create an additional income stream for your existing business.

풀 사이즈 제품을 구매해서 다 쓰기도 전에 버려야 하는 것보다는 여행용 사이즈를 구매하는 것이 다소 바람직하다.

구매 결정이 쉽다.

여행용 사이즈 제품은 또한 “어떤 제품을 사야 할까?” 라는 딜레마를 해결하는데 도움이 된다. 상 품 선호에 따른 선택은 아주 주관적인 과정이며, 소비자들은 너무도 많은 옵션이 있을 경우 구매

를 고민하게 된다. 일부 미용 재료 매장과 이발소들이 제조사 샘플을 제공하고 있지만, 이런 샘플 들은 보통 한 번 정도 사용할 수 있는 양으로 소비자들이 실제로 제품을 비교하고 검증해 보기는

어렵다. 여행용 사이즈 제품들은 한 번 이상 사용함으로써 소비자들이 제품을 “샘플”로 사용할 수 있도록 한다.

이러한 옵션은 소비자들에게 아주 크게 어필하고 그들은 여러 번 사용할 수 있는 제

품으로써 여행용 사이즈를 찾게 될 것이다. 이런 제품들은 여행이나 이동성, 일상적인 미용 관리를 위한 편리성에 부합하기 때문에 여러 번 사용할 수가 있다. 또한 소비자들이 사용해 본 적 없는 풀 사이즈 제품을 구매하기 전에 샘플 제품으로 시험 사용할 수도 있다. 이것은 제품이 너무 비싸서

시도해 보기를 고려할 경우, 제품을 구매하지 않을 수도 있는 소비자들에게는 중요하다. 여행용 사

이즈는 돈 낭비라는 느낌을 받지 않으면서도 신제품을 시도해 볼 수 있는 쉽고도 신중한 방법이다.

주요 소매 업체는 이런 제품들의 수요를 알아채고 다양한 여행용 사이즈 제품들을 소

비자들에게 제공하고 있다. 현재 여행용 제품을 판매하지 않거나 몇 가지만 판매 중이라면, 고객들

이 찾는 제품을 제공할 것을 권하는 바이다. 이것은 현재 당신의 비즈니스에 추가적인 수입을 생성 하게 될 것이다.

Tabitha Odell has been providing exceptional consumer service to the health and beauty industry for more than a decade via Cosmetic Answers,

LLC. Cosmetic Answers is the culmination of Tabitha’s extensive experience in risk management, claims management, litigation management, compliance and consumer relations in the health and beauty industry. Visit www.cosmeticanswers.net and www.celebraterelaxedhair.com.

OTC Beauty Magazine November 2015

Business Tips by Nathan Jamail

What Success Looks Like A State of Mind vs. a Destination 성공은 어떤 모습인가 마음의 상태 VS 목적지

Success can be defined in a number of ways. If you look up the definition you will find several that you may agree with; the accomplishment of one’s goals, the attainment of wealth, position, honors or achieving your goals. All of these definitions are correct—and none of them are. When it comes to success, there isn’t a set in stone definition because of two reasons:

성공은 여러 가지 방법으로 정의될 수 있다. 만일 당신이 정의를 찾는다면, 동의할 만한 여러 가 지를 찾게 될 것이다; 어떤 목표의 성취, 재산이나 위치 혹은 명예의 성취, 목표 달성. 이 모든

정의들이 맞다 – 그리고 모두 아니기도 하다. 성공에 관해서는, 확실한 정의가 없는데 이유는 다음의 두 가지 때문이다:

• 누구에게 물어보느냐에 따라 달라진다.

• It depends on whom you ask • It is ever changing In order to “obtain” success, you need to know what success looks like for you. Without having your personal definition of success, how do you know what to shoot for? When you fail to clearly define success, all goals and activities remain fuzzy and unclear – making them more difficult and in some cases impossible to achieve. John Langcuster, a Vice President with a Fortune 500 insurance company who leads hundreds of people in daily operations, feels that “Success is achieved by having a great leader. One who knows how to recruit, practice on a regular basis, execute and most importantly achieve results. Both the leader and team rely on a “teamwork” approach with a very strong belief system that a goal can be achieved. Also, consistent behavior breeds success.” Ken Smith, Vice President with Georgia Pacific, states that “Success in the professional world is when you build a winning culture. Without having the right culture, strategies break down or lose every time. As I once heard, ‘Culture eats strategy for breakfast.’” If the question, “What does success look like?” were posed to you, right now, what would your answer be? Would it look like a cookie-cutter definition from a dictionary? Would it look similar to these successful executives? What factors contribute to your answer? Work? Family? Personal? All of the above? One way to look at success is to wake up in the morning feeling inspired and excited and to go to bed feeling content and grateful. Your definition of success might not change daily, but the sense of achieving success can change as fast as the weather in Texas. A bad day, a good morning or a great phone call can take you from one side of success to the other. With that being said, much like happiness, success is a state of mind more than a destination. It may look different for 52

OTC Beauty Magazine November 2015

• 그것은 항상 변한다.

성공을 “얻기”위해서는, 당신을 위한 성공이 어떤 모습인지를 알아야 한다. 성공에 대한 당신의 개인적인 정의가 없이, 어떻게 당신이 무엇을 겨냥할 것인지를 알 수 있겠는가? 성공에 관한 명

확한 정의를 내릴 수 없을 때, 모든 목표와 활동은 흐려지고 불분명해지며 – 그것을 달성하기가 더욱 어려워지거나 어떤 경우 불가능하게 된다.

매일 수 백 명의 사람들을 이끄는 FORTUNE 선정 500 LIST에 속하는 보험 회사의

부사장 JOHN LANGCUSTER는 “성공은 위대한 지도자에 의해 달성됩니다. 인재를 모집하고, 규칙적으로 실행하며, 가장 중요한 결과를 달성하는 방법을 아는 사람. 리더와 팀 모두 목표가

달성될 수 있는 아주 강한 신념 체계를 갖고 “팀워크” 접근 방식에 의존합니다. 또한, 일관된 행 동이 성공을 낳는 것입니다.”고 말한다.

GEORGIA PACIFIC의 부사장 KEN SMITH는, “직업 세계에서 성공은 당신이 승리

의 문화를 구축할 때를 말합니다. 올바른 문화가 없다면, 전략은 분해되고 모든 시간을 잃게 됩 니다. 언젠가 이런 말을 들었는데, ‘문화는 아침 식사로 전략을 먹는다.’라는 말입니다.”

“성공은 어떤 모습인가?”라는 질문이 바로 지금 당신에게 주어진다면, 당신은 어

떻게 답할 것인가? 쿠키 커터처럼 사전에서 찾은 정형화된 정의를 내릴 것인가? 이런 성공한 임 원들과 유사한 정의를 말하겠는가? 당신의 대답에 영향을 미치는 것은 어떤 요소인가? 일? 가 정? 개인적인 것? 아님, 모두?

성공을 판단하는 한 가지 방법은 생기 있고 들뜬 마음으로 아침에 일어나고 만족과

감사로 잠자리에 들 수 있는가 하는 것이다. 성공에 관한 당신의 정의는 날마다 바뀌지 않을 수 도 있다. 그러나 달성한 성공의 의미는 텍사스의 날씨만큼이나 빠르게 변할 수 있다. 좋지 않은 날, 좋은 아침 혹은 아주 좋은 전화 통화는 당신을 성공의 한 쪽에서 다른 쪽으로 데려갈 수가

Business Tips many people and may differ in achievement based on personal or business definition, but to achieve your desired success there are three key principals that you must implement. 1. Cultural laws Like Ken Smith says, “Culture eats strategy for breakfast.” A person must have cultural or personal laws that support their goals. The word law is important because we must view all behaviors and beliefs that contradict our definition of success as breaking the law. The greatest enemy of achieving success is allowing those that don’t agree or support that belief to break the cultural laws. Many times these infractions are small in action and have a very limited immediate consequence, but make no mistake: although the consequences are not immediate, they are immense and can be devastating to the achievement of success. 2. A clear understanding of success There are two key aspects of achieving success. First, a person must be able to understand their vision of success so they can share it with others to inspire other like-minded individuals to stay the course. Once it is visualized or communicated, a game plan must be implemented and given to everyone involved that contains key activities with measurable results. This is the difference from making a New Year’s Resolution to lose weight and a dedicated decision to live a more active and healthier life. One is a decision that has commitments, beliefs and key actions; the other is an empty goal that is based purely on a short term desire.

있다. 소위, 행복과도 아주 흡사하게, 성공은 목적지 보다는 마음의 상태이다. 많은 사람들에게

다르게 보일 수 있고 개인적 혹은 비즈니스의 목적지에 기반을 둔 성과에 있어서도 차이가 생길 수 있지만, 당신이 원하는 성공을 달성하기 위해서는 반드시 당신이 실행해야 하는 3가지 핵심 주체가 있다.

1. 문화적인 법칙

KEN SMITH가 말한 것처럼, “문화는 아침 식사로 전략을 먹는다.” 사람은 자신의 목표를 지원

할 수 있는 문화적 혹은 개인적인 법칙을 갖고 있어야 한다. 법 이라는 단어는 법칙을 어김으로 써 성공에 대한 우리의 정의를 부정하는 모든 행동과 신념을 확인해야 하기 때문에 중요하다.

성공을 달성하는데 가장 큰 적은 동의하지 않는 것을 허락하거나 문화적인 법칙을 어기는 신념 을 지지하는 것이다. 여러 번 이런 위반들은 사소하게 일어나고 아주 제한된 즉각적 결과를 갖

게 되지만, 실수하지 말라. 비록 결과는 즉각적이지 않지만, 그것들이 모이면 엄청나게 되고 성 공의 달성에 너무도 큰 손상을 가져올 수 있다. 2. 성공에 관한 명확한 이해

성공의 달성에는 두 가지 주요 측면이 있다. 첫째, 성공의 비전을 이해할 수 있어야만 같은 생각

을 가진 다른 사람들이 끝까지 버틸 수 있도록 영감을 주면서 그들과 공유할 수가 있다. 일단 시

각화되고 전달되면, 게임 계획이 구현되고 측정할 수 있는 결과와 포함된 주요 활동들을 관련된 모든 사람들에게 제공해야 한다. 이것은 더욱 활동적이고 건강한 삶을 살기 위한 헌신적인 결정

으로, 살을 빼겠다는 신년 계획을 만드는 것과는 차이가 있다. 하나는 약속, 신념 그리고 주요 실 행을 갖는 결정이다. 다른 하나는 순전히 단기적인 욕구에 기반을 둔 비어있는 목표이다.

3. A desire and never-ending commitment to achieve it The majority of society desires success, but very few are willing to do what it takes. Achieving great success in life or business will require great sacrifice, constant focus, humility to learn and confidence to challenge. In many cases a sense of blind optimism is required when dealing with seemingly insurmountable obstacles. No matter if one’s success is being a great husband or wife, or boss or employee it requires great sacrifice and a selfless mindset. Achieving success is realized when a group of people are so committed and passionate about achieving their goals that no obstacle or situation can stop them. No matter what, win or lose, they stay committed to achieving their defined success. They have the desire that can outlast any resistance.

3. 욕구와 그것을 달성하기 위한 끊임없는 헌신

Success can be described as when a person’s purpose is aligned with their actions. In business as in life, one must remain positive while in search of success, and understand that once one level of success is reached, it is not the end; rather it is the starting point for the next great achievement. At the end of the day, success is what one person makes it – what one believes. The level of achieving that success is determined by what one does to earn it. No matter the definition, everyone can agree that “success is earned and not given!”

성공은 사람의 목적이 그들의 행동과 나란할 때 설명될 수 있다. 인생에서와 같이 비즈니스에서

사회의 대부분은 성공을 갈망하지만, 아주 소수만이 그것을 위해 기꺼이 전념을 다한다. 인생이 나 비즈니스에서 큰 성공을 달성하는 것은 그만큼 큰 희생과 지속적인 집중, 배움에 대한 겸손

함 그리고 도전에 대한 자신감을 요구한다. 겉으로 보기에 극복할 수 없는 장애물을 처리할 때,

많은 경우 눈먼 낙관론이 필요하다. 누군가의 성공이 멋진 남편 혹은 아내, 상사 혹은 직원, 무엇 이든 간에 그것은 큰 희생과 헌신적인 사고 방식을 요구한다. 그들의 목표를 성취하기 위해 사

람들의 그룹이 아주 헌신적이고 열정적이어서 어떤 장애물이나 상황도 그들을 멈출 수 없을 때

성공의 달성이 실현된다. 그것이 무엇이든, 이기든 지든, 그들은 그들의 명확한 성공을 달성하기 위해 지속적으로 전념한다. 그들은 어떤 저항에도 오래 버틸 수 있는 갈망을 갖고 있다.

도, 성공을 찾는 동안은 긍정적이어야 하며, 성공의 한 단계에 도달했을 때, 그것이 끝이 아니라

는 것을 이해해야 한다. 오히려 다음의 큰 성취를 위한 시작점이다. 결국 가장 중요한 것은, 성공 은 사람이 만드는 것이다 – 그가 믿는 것이다. 성공을 달성하는 수준은 그것을 얻기 위해 무엇을 했느냐에 의해 결정된다. 정의가 무엇이든, 모든 사람들은 “성공은 얻는 것이지 주어지는 것이 아니다!”는 말에 동의할 수 있다.

Nathan Jamail, president of the Jamail Development Group and author of the best-selling Playbook Series, is a motivational speaker, entrepreneur and corporate coach. As a former Executive Director, life insurance sales professional and business owner of several small businesses, Nathan travels the country helping individuals and organizations achieve maximum success. Nathan has worked with thousands of leaders in creating a coaching culture. Get your copy of Nathan Jamail’s most recent book released by Penguin Publishers, “The Leadership Playbook” at www.NathanJamail.com.

OTC Beauty Magazine November 2015

Beauty Ambassador

Styling Tools by Carla Alexander

Heating up your Holiday Hair

Who wants beautiful hair? The simple answer is: Everyone does! During the holidays it becomes extra-vital that we’re ready for all the seasonal festivities—office parties, family gatherings, neighborhood celebrations and much more. The challenge is that this goal takes a lot of time, effort, patience and the correct tools! Whether your routine is daily, weekly or hit and miss, even with all the time and patience in the world, you will still not get the best results unless you have the best tools. Knowing what tools you need, and how best to use them, is the key to showing off your best hair when you need it the most. While you know your hair better than anyone, there are some things common to all hair types that will keep you from flopping when you want to be flipping. Put the Bonnet on It First up, we have the Gold ’N Hot Jet Bonnet Dryer Attachment. This invaluable device keeps us out from under the hard hat, travels well (for those holiday trips) and extends the benefit of the blow dryer we attach it to! The Jet Bonnet has a hose that attaches to most hand-held dryers. Using an ionic blow dryer like the Gold ’N Hot Professional 1875 Watt Ionic® Dryer with the bonnet will dry your hair in about half the time while using less heat. The bonnet is designed for even heat distribution, making it great for use with your conditioning treatment. It allows for placement over curlers and provides all the benefits of heating and curling. For those looking for a more styled look, the Gold ’N Hot line also includes thermal appliances that can change your natural hair texture. Keep Things Straight Much of our angst comes from the lack of knowledge about tools, the positives they provide, and what we can do to keep those positives from becoming negatives.

While the more inexpensive irons may appear to be getting the job done, they are likely to be triggering long-term damage. A ceramic straightening iron like the Gold ’N Hot Professional Ceramic Straightening Iron in 3/8”, 1” or 1.5” is a terrific choice. It features ceramic technology and seals in conditioning while distributing heat evenly to keep hair from overheating. Individual hair needs individual heat settings. Great styling is based on many factors—like hair type, processing, and going “natural”—so it’s best to select an iron that has a rheostat that allows you to adjust the settings to fit your hair’s unique characteristics. The Crowning Success Finally, let’s talk about the “crowning” tool in the Gold ’N Hot line—the Gold ’N Hot 24K Gold Pressing and Styling Comb. This tool is what will make the difference between good and great. It’s the go-to appliance for those times when you absolutely, positively need a quick, guaranteed, beautiful coiffure. Multiple temperatures (up to 500°) for multiple hair types ensure you won’t go wrong with this versatile comb. It is the miracle tool that lifts, straightens, and provides long-lasting style, so you can hit that holiday party and dance all night. If you don’t already own it, run, don’t walk, to get one today!

Gold ’N Hot Products empower you to get professional results from the comfort of your home. Gold ’N Hot is looking for brand ambassadors to provide feedback on our products and increase brand awareness. If you are interested, please contact us at feedback@belsonus.com or visit our website at www.BelsonProducts.com. Be sure to follow (or like us!) on Facebook, Twitter, Instagram, and Pinterest @GoldNHotElite for the latest updates, giveaways and more.

Carla Alexander is a Brand Manager in the Marketing Department of the Professional Division, Salon/Beauty Group at Helen of Troy. Since earning her Bachelor’s and Master’s degrees at Dallas Baptist University, she has pursued her passion in the marketing field and finds particular satisfaction in helping people be their own kind of beautiful.

OTC Beauty Magazine November 2015

Beauty Ambassador

Skin Care

The ABCs of Stretch Marks

Pregnancy is a beautiful thing. It’s a time of great joy, excitement and wonder. But it’s also a time of great uncertainty. Women learn to embrace the unexpected. A woman’s body goes through a myriad of changes in preparation for the new baby. And while no two experiences are the same, there are many similarities. During pregnancy, skin changes and new skin challenges appear including dry skin, itchy skin, loss of elasticity, weight gain, skin discoloration and Stretch Marks! According to the American Academy of Dermatology, about 90% of women will get stretch marks sometime after their sixth or seventh month of pregnancy. A variety of factors can contribute to pregnancy related stretch marks – moisture loss, rapid weight changes, loss of elasticity and heredity all can play a role. Stretch marks occur when skin’s natural collagen and elastin fibers tear due to rapid weight gain or growth. This tear or break just under the surface of the skin results in a stretch mark. The marks form in the dermis, the middle layer of skin that allows skin to retain its shape. Most commonly found on the tummy during pregnancy, stretch marks can also appear on the hips, thighs, buttocks and breast areas. While there are no magic pills for stretch marks, there is cocoa butter. Expectant mothers have long used cocoa butter to help reduce the appearance of stretch marks which are often a natural and expected part of pregnancy. Everyone from models to new moms, celebrities to famous athletes have benefited from the power of this natural, super ingredient. Cocoa Butter Basics • Natural skin conditioning plant extract • Loaded with essential fatty acids • Softens and protects skin • Locks in moisture, diminishes water loss • Smoothes and tones marks and scars • Reduces appearance of stretch marks

Sourced from the Cote d’Ivoire, Palmer’s® Cocoa Butter is a deeply moisturizing natural ingredient that improves skin’s moisture levels, reduces stretch marks’ appearance and heals dry skin. A natural skin toning ingredient, Palmer’s Cocoa Butter also helps even skin tone and stretch marks’ appearance. Palmer’s Cocoa Butter Formula®, the world’s #1 Cocoa Butter and Stretch Mark brand, has a strong heritage of trusted, quality formulations that deliver results. Beloved by celebrities and expectant moms alike, Palmer’s Cocoa Butter Formula Stretch Mark

products provide affordable, quality products that make a difference. Jennifer Love Hewitt is the latest celebrity spokesperson to represent the Palmer’s Stretch Mark brand in the new advertising campaign. Formulated specially for pregnant women and their specific skin care concerns, Palmer’s Cocoa Butter Formula Stretch Mark products are all safe and effective to use before, during and after pregnancy. The stretch mark range contains products that are hypoallergenic, paraben-free, phthalate-free, dye-free and dermatologist tested. • Palmer’s Cocoa Butter Formula® Massage Lotion for Stretch Marks – Lightweight lotion for all over body use that helps reduce the appearance of stretch marks • Palmer’s Cocoa Butter Formula® Massage Cream for Stretch Marks – Rich cream concentrate ideal for targeted areas. Helps reduce the appearance of stretch marks on the tummy, hips, thighs and bust • Palmer’s Cocoa Butter Formula® Tummy Butter for Stretch Marks – Intensive, relaxing treatment with soothing lavender helps reduce the appearance of stretch marks • Palmer’s Cocoa Butter Formula® Spray Lotion for Stretch Marks – Fast-absorbing, lightweight spray lotion that helps reduce the appearance of stretch marks Palmer’s Cocoa Butter Formula® Stretch Mark products prepare skin for optimum elasticity and moisturization, helping put skin in peak stretch mark fighting mode. With regular use, skin elasticity improved in 97% of the test subjects.* Palmer’s Cocoa Butter Formula® Stretch Mark products address stretch marks’ appearance from multiple angles. With consistent use, Palmer’s Cocoa Butter Formula Stretch Mark products address the visible appearance of stretch marks’ depth, length and color which helps reduce their appearance. - 96% of women tested saw a reduction in the appearance of stretch marks** - 95% of women tested saw an improvement in the appearance of stretch marks**

Harnessing the stretch mark fighting power of pure Cocoa Butter, Vitamin E, Shea Butter and Palmer’s exclusive Bio C-Elaste (a special combination of Collagen, Elastin, Centella Asiatica, Sweet Almond Oil and Argan Oil), Palmer’s stretch mark products deliver results. Palmer’s Cocoa Butter Formula Stretch Mark products take the guesswork out of stretch marks so expectant moms can love their bellies. *2011 Independent study conducted on Palmer’s Massage Lotion and Massage Cream for Stretch Marks **Based on responses in an 8 week home user panel based on 200 respondents

OTC Beauty Magazine November 2015

Notes From the

Natural Nation by ReGia Davis

A SERIOUS REMEDY FOR A SERIOUS PROBLEM

Hair today, gone tomorrow. Every day there are men and women noticing shedding in large amounts after combing or brushing their hair, whose hair becomes thinner or simply falls out. One moment they are prideful in their lustrous, beautiful hair and before you know it they are saddened because they realize they are losing what once held so much power. Unfortunately, this is a major issue called “Alopecia” that many people experience and are uninformed of what is actually taking place. According to American Hair Loss Association, the word “Alopecia” is the medical term for hair loss. Alopecia is not associated with a specific hair loss disease—any form of hair loss is alopecia. There are many elements that play a part in the loss of hair from genetics to the environment. The most common form of hair loss is androgenetic alopecia (AGA), also known as male or female pattern baldness. Although hair loss affects women and men differently, they both experience distress. Dr. Marc Glashofer, a dermatologist and fellow member of the American Academy of Dermatology says, “Hair thinning in female pattern baldness is different from that of male pattern baldness in that the frontal hairline remains unaffected except for normal recession, which happens to everyone as time passes, and hair loss rarely progresses to total or near total baldness, as it may in men.” Customers are looking for the psychosocial freedom through a treatment or a product that will help grow back their hair. The growth of their hair will positively impact their self-esteem, body image and self-confidence. Well, there is freedom from severe hair loss and thinning with Groganics DHT Blocker System, a serious remedy for a serious problem. Groganics DHT Blocker System consists of a growth system and a volumizing system, vitamins, and an edge product. Groganics products are a unique blend of Amazonian herbal extracts and natural ingredients formulated to treat advance hair loss and thinning. A cool sensation soothes the scalp and strengthens the hair follicle as it freezes and blocks dihydrotestoterone (DHT) to allow the growth of thicker, stronger hair. DHT is the most naturally potent occurring hormone and is produced from free testosterone through the action of 5-alpha-reductase that affects hair loss in both men and women. The binding of DHT to the hair follicle results in gradual miniaturization

of the hair and eventual hair loss. With the Groganics DHT Blocker System the products are formulated to help reduce the binding of DHT, giving the hair the best chance for growth. There are three active ingredients in Groganics that block DHT: 1. Saw Palmetto – Nerve Sedative, Anti-Inflammatory 2. Camomile – Calms and Soothes Skin, Regenerates Tissues 3. Oat Seed Extract – Antifungal & Source of Vitamins A, B, E, Iron, Zinc, Magnesium and Calcium

All of the listed active ingredients combined with menthol help to freeze and block DHT on contact. Groganics Growth Stimulant System will freeze and remove DHT which will provide your hair with the best growth environment when used 2-3 times a week. Groganics Daily Use Volumizing System retards thinning and aids hair in becoming full, lush and voluminous with Amazonian botanicals. While freezing and blocking DHT is the most important component within the growth and volumizing system, the aid of the hair vitamins and edge product maximizes the customer’s full experience. The Groganics Healthy Hair Vitamins are fortified with key ingredients such as biotin and folic acid that gives customers the chance to experience faster hair growth, less damage and/or breakage, improve skin quality, and faster nail growth. They will also allow them to obtain the longest, strongest hair they can possibly achieve. While the hair vitamins tend to help the overall body, the edge product focuses particularly on the edges. The Groganics Revita Edge is designed to strengthen and smooth edges for those who have struggled with thin and weak edges. The entire line of Groganics DHT Blocker System is the missing key your customers are seeking for a powerful hair growth remedy. Hair loss treatment has been slow, but studies show promising results. This is not an easy topic for customers to discuss. They are looking for remedies and answers to fix this problem that has caused emotional stress and there overall interactions with those around them. Groganics DHT Blocker System is a powerful hair growth formula that will have customers thanking you for the impact of healthy daily living, an overall quality of life, and recommendations for other customers to visit your store.

ReGia Davis holds a degree in Public Relations and Marketing from Georgia Southern University. She started her career as a Junior Brand Manager of natural haircare brands for Professional Products Unlimited, Inc. She has also written several articles for OTC Beauty Magazine. ReGia is currently a Marketing Assistant and researcher with Universal Beauty Products, Inc. November 2015 OTC Beauty Magazine

Manufacturer

Profile

Genieco, Inc.

Dana Morrison Where you start out isn’t necessarily an indication of where you will end up. Case in point: Mr. Dana Morrison of Genieco, Inc. His background in the sporting goods market is a far cry from the successful beauty company he is the president of today, yet he has been a part of it, and the beauty industry, for 15 years. “Our products sell in more than nine retail channels, but none more exciting and intriguing than the beauty business.” OTC Beauty Magazine was lucky enough to speak with him to learn more about this fragrance company.

OTC Beauty Magazine November 2015

OTC Beauty Magazine (OTC): What do you think makes the beauty industry so unique and exciting? Dana Morrison (DM): This is a business that is totally involved in making people look and feel better about themselves every day. Whether it be through the style of their hair, the color and flash of their eyes, or the tone of their skin, this business is about making people happy with themselves.

OTC 뷰티 매거진 (OTC): 미용 산업을 특별하고 흥미롭게 만드는 것이 무엇이라고 생각하십니까? Dana Morrison (DM): 이것은 사람들을 날마다 더 멋지고 기분 좋게 만드는 비즈니스입니다. 그들의 헤어 스타일과, 눈빛과 색상, 혹은 피부색 등이 무엇이든 간에, 이 비즈니스는 사람들을 스스로 행복하게 만드는 것입니다.

OTC: Genieco가 회사로 설립된 것은 무엇 때문입니까? 회사의 역사에 관해 간략한

OTC: What is Genieco founded on as a company? Can you briefly explain its history? DM: Well, let’s start with the fact that we’re a 92 year old Chicago company still cranking out products that do just that: make people happy, comfortable, calm and exhilarated in a myriad of positive, upbeat and enjoyable ways. We are and have been the developer of fine fragrances since 1923, enhancing peoples’ lives with something intended for pure enjoyment.

설명 부탁 드립니다.

OTC: What product offerings does Genieco provide to customers? DM: Everything AirCare related. We manufacture or distribute more than 300 products in more than 7 different categories of fragrance delivery systems from spray air fresheners to oils, paper air, reed diffusers and more. But, by far, incense is our top selling product category for all of our 92 years.

페이퍼 에어, 리드 디퓨져 등 향기 전달 시스템의 7 가지 이상의 다른 카테고리에서 300

OTC: What exactly is incense, and what historical ties does this product have? DM: Incense is any biotic substance that gives off a pleasing fragrance when burned. It’s not the fragrance itself, but the substance. And mind you, not all fragrances are pleasing to all people. Different fragrances appeal to different people. Now, the practice of burning natural substances to emit pleasant fragrances dates back to

DM: Incense는 태울 때 기분 좋은 향기를 제공하는 생물적 물질입니다. 그것은 단지

DM: 자, 저희는 지금까지 그랬던 것처럼 여전히 수많은 제품들을 쏟아내고 있는92년 역사의 시카고 회사입니다. 긍정적이고 낙관적이며 즐거운 방법으로 수많은 사람들을 행복하고, 편안하고 차분하면서도 들뜨게 만들고 있죠. 1923년부터 저희는 순수한 즐거움을 위한 어떤 것으로 사람들의 삶을 향상시켜 온 고급 향수 개발업체입니다.

OTC: Genieco가 소비자들에게 제공하고 있는 제품에는 어떤 것들이 있습니까? DM: 에어 케어(AirCare) 와 관련된 모든 것이죠. 저희는 공기 청정 스프레이부터 오일, 개 이상의 제품을 생산 유통하고 있습니다. 그러나 지금까지, 저희 92년 역사에서 최고의 판매 제품 카테고리는 Incense(향)입니다.

OTC: 정확히 Incense(향)는 어떤 것이며, 이 제품은 회사의 역사와 어떤 연관이 있습니까? 향기 자체가 아니라, 물질입니다. 뭐랄까, 모든 향기가 모든 사람들을 즐겁게 하는 것은 아니죠. 각각의 향기가 각각의 사람들에게 어필하는 것입니다. 천연 물질을 태워 쾌적한 향기를 방출하는 방법은 기원전 3000년 전 우리 주변 어디선가로 거슬러 올라갑니다. 계산을 해보세요. 믿든 안 믿든, 이것은 5,000년 동안 실험을 거친 것이며, 저희는 여전히 매년 새로운 향기를 만들고 있습니다. November 2015

OTC Beauty Magazine

Manufacturer Profile somewhere in the neighborhood of 3,000 BC. Do the math. It’s around a 5,000 year old practice and believe it or not we’re still coming up with new ones every year.

OTC: 제품은 어디에서 제조되며, 모든 사용자들에게 안전합니까? DM: 거의 모든 저희 제품은 미국에서 제조됩니다. 향 스틱은 대나무이며 주로 중국에서 자라고 수확된 것임을 확실히 말씀드릴 수 있습니다. 그러나 이것이 끝이

OTC: Where are your products manufactured, and are they safe for all users? DM: Almost all of our products are manufactured in the good ole USA. I must admit, the incense stick itself is bamboo and is grown and harvested primarily in China. But that’s where that ends, as we are the creators of our fragrances, packaging, marketing and ultimately the distribution. Our products are considered safe for most people over the ages of 12-14. Parental supervision is important for the younger population.

아닙니다, 저희는 향수 제작은 물론, 포장, 마케팅 그리고 궁극적으로 유통까지 맡고 있습니다. 저희 제품은 12-14세 이상의 모든 사람들에게 안전한 것으로 간주됩니다. 어린이들에게는 부모의 감독이 필요하죠.

OTC: Genieco 제품의 소비자 기반은 어떻게 구성됩니까? DM: 실제로 각계 각층의 소비자 기반을 갖고 있습니다. 여성과 남성의 비율이 꽤 고르게 나뉘어 있습니다. 연령대도 12-14세의 아주 어린 연령부터 80세 이상까지 다양합니다. 인종, 신념 그리고 피부색은 저희 고객 기반을 결정하는데 그다지 영향을 주지 않습니다.

OTC: Who would you say makes up the consumer base of Genieco products? DM: We actually have a base of consumers that come from all walks of life. We are pretty evenly split between females and males. Ages vary from the very young (1214) all the way to our seniors (80+). Race, creed and color seem to have little effect determining our consumer makeup. Our consumers are as diverse as the nation’s population.

저희 소비자들은 미국 인구만큼 다양합니다.

OTC: 향기는 감정이나 건강과 관련이 있습니까? 이를 뒷받침할 수 있는 과학적 연구가 있습니까? DM: 네, 물론이죠. 후각 시스템(출처Wikipedia, the free encyclopedia)에 관해 먼저 얘기할 수가 있습니다: “후각 시스템은 후각, 혹은 냄새의 감각에 사용되는 감각 시스템이다. 대부분의 포유류나 파충류들은 후각 시스템에서 뚜렷한 2가지 부분이 있다:

OTC: Are scents linked to emotions and/or health? Are there scientific studies behind this? DM: Yes. Yes. And, yes. Since it’s available I would start with the olfactory system. (From Wikipedia, the free encyclopedia): “The olfactory system is the sensory system used for olfaction, or the sense of smell. Most mammals and reptiles have two distinct parts to their olfactory system: a main olfactory system and an accessory olfactory system. The main olfactory system detects volatile, airborne substances, while the accessory olfactory system senses fluid-phase stimuli. Behavioral evidence indicates that most often, the stimuli detected by the accessory olfactory system are pheromones. “The olfactory system is often spoken of along with the gustatory system as the chemosensory senses because both transduce chemical signals into perception.”

주요 후각 시스템과 보조 후각 시스템. 주요 후각 시스템은 대기 중의 휘발성 물질을 감지하는 반면, 보조 후각 시스템은 유체 단계의 자극을 감지한다. 가장 자주 나타나는 행동적 증거로는, 보조 후각 시스템에 의해 감지되는 자극으로 페로몬이 있다. 후각 시스템은 화학적 감각인 미각 시스템과 함께 언급되기도 하는데, 두 가지 모두 화학적 신호를 인식으로 전환하기 때문이다.”

OTC: OTC 매장에서 가장 효과적인 프로모션 형태에는 어떤 것이 있으며, 이유는 무엇입니까? DM: 글쎄요, 다른 사람의 관심을 파악할 수 있는 최선의 방법은 대화라는 것을 우리 모두가 알고 있습니다. 그러나 전형적인 소매업체는 소비자들의 시간과 관심, 돈을 두고 경쟁하는 5개부터 25,000개의 각기 다른 제품들을 보유하고 있습니다, 그것은 마치 잭과 콩나무처럼 힘든 주문이죠. 제품의 사용을 설명하는 사인이 효과적이지만, “ two for the money” 프로모션이나, 그와 비슷한 세일만큼 효과적인 것은 아마 드물 겁니다.

OTC: What form of product promotion do you believe works best in OTC stores? Why? DM: Well, we all know that if we can get someone’s attention the best way to capture it is in conversation. But with a typical retail store having between 5 and 25,000 different products competing for the consumer’s time, interest and money, that would be a tall order – like Jack and the bean stalk tall. Signage and signage that demonstrates product use are effective, but there are probably few things as effective as a “two for the money” promotion or something close. BOGO, 50% free, 25% off, and others are effective in drawing the consumer’s attention.

OTC Beauty Magazine November 2015

BOGO, 50% 할인 등이 소비자들의 관심을 끄는데 효과적입니다.

OTC: 미용 업계의 귀사의 분야에서 최근 가장 성장세를 보이는 트랜드는 무엇이며,

OTC: We understand that Genieco has taken steps to become more energy efficient with “green energy initiatives.” Can you tell us more about this? DM: Today Genieco includes a variety of “green” and Earth-friendly practices, including a recent installation of 120 Solar Panels on our warehouse rooftop! Some benefits of solar energy include: • Producing a Carbon Offset • Reducing Electricity Bills • Supporting a Green Planet

강구해 온 것으로 알고 있습니다. 이것에 관해 좀 더 자세히 말씀해 주시겠습니까?

OTC: What trend(s) have you seen grow the most recently in your sector of the beauty business and how is the company meeting consumer demand for it? DM: Body art (tattoos) are really big right now and it isn’t slowing down. Therefore, we introduced a new brand called Off the Wall which includes a collection of incense packages featuring imagery of tattoos from peoples’ bodies. It’s been a real hit in some of our drugstore and mass accounts, and we’re thinking it may take hold in the beauty market as it continues to grow in popularity. Graffiti too! It used to be all totally destructive to property, but it seems there is an evolving competition to escalate the quality and “beauty” of the art form. Hence our Off the Wall collection called “Tagged.” It’s enjoying similar popularity and only continues to grow.

회사는 소비자들의 요구를 어떻게 충족시키고 있습니까? DM: 바디 아트 (문신) 분야가 현재 아주 커지고 있는데 둔화되지 않을 것 같습니다. 그래서, 저희도 바디 문신의 이미지를 형상화한 향 패키지 콜렉션으로 구성된 Off the Wall 이라는 새로운 브랜드를 소개했습니다. 약국과 큰 업체들에서 아주 인기가 있어서, 아마도 미용 시장으로도 인기가 지속적으로 이어질 것이라고 저희는 생각하고 있습니다.

Graffiti(그래피티) 역시 성장하고 있습니다! 이것은 완전한 속성의 파괴로

사용되지만, 기술 형태의 품질 및 “미적인 부분”을 확대시키기 위해 발전하는 경쟁이 있는 것으로 보입니다. 이런 이유로 저희 Off the Wall 콜렉션을 “Tagged”라고 합니다. 바디 아트와 비슷한 인기를 즐기면서 지속적으로 성장하고 있습니다.

OTC: Genieco가 “그린 에너지 계획”을 갖고 에너지 효율성을 높이기 위한 방법을 DM: 현재 Genieco는 다양한 “그린”과 지구 친화적인 방법들을 실행하고 있는데, 최근 물류 창고 지붕에 120개의 태양 에너지 패널을 설치하기도 했습니다! 태양 에너지는 다음과 같은 장점들이 있습니다: • Carbon Offset(배출된 이산화탄소의 양만큼 온실가스 감축활동을 하거나 환경기금에 투자하는 것) 생성 • 전기세 감소

Genieco is proud to be utilizing clean energy solutions with cutting-edge technology. Our team is proud to provide The Best Incense with a passion for sustainability and renewable energy. Solar and wind power systems have 100 times better lifetime energy yield than either nuclear or fossil energy systems per ton of mined materials. We take great pride in supporting green energy and trying to lower our electrical usage, and do our part in reducing our carbon footprint.

• 녹색 지구 지원 Genieco는 첨단 기술과 청정 에너지 솔루션 사용을 자랑스럽게 생각합니다. 저희 팀은 환경 파괴가 없고 새롭게 재생된 에너지를 위한 열정을 갖고 최고의 향을 제공하는 것에 자부심을 느낍니다.

양 및 풍력 에너지 시스템은 핵이나 화석 에너지 시스템보다 채굴 재료의 톤 당

100배 이상의 평생 에너지를 갖습니다. 녹색 에너지를 지원하고 전기 사용량을 줄이려는 노력, 탄소 발자국 (온실 효과를 유발하는 이산화탄소의 배출량)을 줄이는데 저희의

OTC: Are there big plans in store for the end of 2015 and into the new year for Genieco? DM: Next year we hope to install LED lighting in our 55,000 sq. ft. facility in order to further our green initiative. Internally, we plan to expand our staffing as well as to maintain/increase the torrent of new business we acquired in 2015. New products to include: wax melts, warming oils and fragrance oils.

역할을 하고 있는 것에 대단한 자부심을 갖습니다.

OTC: 2015 년의 마지막과 새로운 해를 위한 Genieco의 큰 계획은 무엇입니까? DM: 내년에는 저희의 녹색 계획을 촉진하기 위해 저희 55,000sq.ft 시설에 LED 조명을 설치하고 싶습니다. 내부적으로는, 인력 확대는 물론 2015년 취득한 새로운 비즈니스의 급류를 유지하며 증가해 나갈 계획입니다. 여기에 포함될 신제품들로는 wax melts, warming oils, fragrance oils 등이 있습니다.

Company Name: Genieco, Inc. Address: 200 North Laflin, Chicago, IL 60613 Contact Number: 312-421-2383 Website: www.gonesh.com Years in Business: 92 years

November 2015 OTC Beauty Magazine

CLIPPER TIPS

Sponsored by Andis Co.

Know Your Power Source

New Andis Supra ZR™ Detachable Blade Clipper Offers Cordless Convenience with Corded Power

Lithium-Ion vs. Nickel-Metal Hydride Batteries (Part 1)

When teaching classes I am often asked about my cordless tools. Most of the questions revolve around the battery – how does it perform and how long it will last? In this article, I hope to explain more about the differences in these battery technologies so that you can select the right tool for your needs. The primary difference between lithium-ion (Li-On) and nickelmetal hydride (Ni-Mh) batteries are the elements used to construct the battery and store the energy. Li-On batteries are made of carbon and lithium elements which store more energy than other materials. Nickel-metal hydride batteries use nickel and hydrogen along with various other metals as the main battery ingredients. Because there are different materials used in the manufacturing process, each battery type has various properties that determine performance and how they are used. These main properties are cost, weight, power and durability. We will discuss the first two properties here, and the other two will be covered in next month’s “Clipper Tips” article. 1. Cost: Currently, Ni-Mh batteries are less expensive to produce due in part to the cost of raw materials. The Li-On battery technology is still relatively new and therefore is more expensive. As a result, tools with the newer battery technology also cost more. For example, the Ni-Mh powered Andis BGRc+ clipper costs less than the new Li-On powered Supra ZR clipper. 2. Weight: Ni-Mh batteries are both heavier and physically larger than Li-On batteries. This is important because weight matters in clippers, and especially trimmers! A lighter weight tool equates to less fatigue, which is important when a hair professional is using a trimmer for extended periods of time, such as when carving intricate designs. When comparing the Ni-Mh powered Andis Slimline 2 trimmer vs the Li-On powered Slimline Pro Li, the lithium battery gives the tool an advantage because it maintains its strong blade torque, but is ultra-light at just 4 ounces, making it more efficient to use. Be sure to stay tuned next month to learn more! Kenny “The Professional” Duncan is a National educator for the Andis Co. He has presented classroom demonstrations and platform education at many tradeshows such as Empire Future Professionals, IHS International Hair Show, Bronner Bros International Hair Show and many more. He brings a wealth of information and experience to clipper cutting education. He teaches styling professionals the simplest approach to multicultural hair styling through a combination of solid technical demonstrations, creative interpretations, and entertaining presentations. Kenny is co-owner of Main Attraction Unisex Hair Salon, located in Philadelphia. He is reaching stylists around the world through www.ClipperEducation.com, where his goal is to provide inspiration, motivation and education to clipper cutters of all experience levels. He truly is a trailblazer in this industry. 70

OTC Beauty Magazine November 2015

Andis Company releases one of its most versatile clippers to date with the new Supra ZR Cordless Detachable Blade Clipper. This heavy-duty clipper provides the power of a corded tool, but in a convenient cord-free design. Powered by a lithiumion battery, the rotary motor clipper delivers up to two hours of run time on a two-hour charge. Hair professionals will also appreciate the Supra ZR’s control and versatility provided by five adjustment speeds from 1,800 to 3,800 strokes per minute. An easy-to-read LED light indicates speed. Visit www.andis.com for more information.

THERAPY TRENDS

Wired for 21st Century Beauty So many electronic devices are essential in the home, in the car and on the job. Consumers are becoming addicted to digital communications as well as digital dispensing of beauty treatments. Beyond the phones, tablets and earphones, beauty on-the-go is just as essential. Laser hair removal, digitized weight loss bands and deep dermabrasion appliances indicate that consumers want at-home treatments—after they leave the dermatologist, dentist or stylist. When consumers travel, all their wellness tools, implements and devices can be transported. Portable beauty devices are so prevalent that consumers want to own more than one. Expert tools for grooming, pruning and cleansing have been made portable and compact. Beauty has become digitized…from electronic toothbrushes and flossers to portable teeth whitening devices. Makeup tools and appliances are also high tech. For haircare there are more portable wands, curlers and dryers. Make room on the shelf for other wired appliances. For instance, for facial cleansing there are tools that deeply clean, resurface and allow for deeper penetration of products. For anti-aging, sonic devices steam, hydrate and purify pores. For fitness, your customers monitor success with a computer watch or heart monitor. Consumers want the convenience of dispensing natural beauty formulas in a technological apparatus. This is a modern and measurable approach to health and beauty. Wired, high tech beauty systems are spreading into all types of distribution channels. Some of these items have become moderately priced. Other items are still high-end, but the carrying cases, batteries and related products are very merchandisable…it’s the 21st Century.

Elayne McClaine has identified and developed emerging domestic and global trends in hair care, skin care and other consumer categories for such firms as Chesebrough-Pond’s, Revlon and Pharmacia (div. of Pfizer). Her expertise in therapeutic treatments for hair, skin and scalp led to the creation of the Women’s Institute for Fine and Thinning Hair, sponsored by Rogaine. McClaine has been acknowledged by the American Academy of Dermatologists for marketing and promotional excellence. ESME Market Specialists, LLC consults with firms that require expertise in strategy development, multicultural marketing and account planning. For more information, visit www.esmemarketspecialists.com. 72

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RA Cosmetics 100% Mango Scented Shea Butter Our Body Butter with Mango Scent from RA Cosmetics is 100% all natural and smells incredible. It is full of nourishing and anti-oxidant rich ingredients. It helps fight signs of aging; relieves dry skin; reduces windburn/sunburn and frostbite. It is made with nature’s best moisturizers – shea butter and mango scented oil – and is paraben-free. Our Body Butter is a skin must-have and Nature’s gift to your hair and skin.

Shampoo for Damaged Hair The proper shampoo regimen is essential for maintaining healthy hair and can be the first step in correcting some hair problems. Damaged hair can lack body and make it difficult to maintain your hair style. A good shampoo choice for distressed hair is ApHogee’s Shampoo for Damaged Hair. It’s formulated to clean gently and is enriched with both emollients, which protect during styling, and proteins, which help add body and strength to fine and limp hair. For more information, visit www.ApHogee.com.

TONSORIAL TIMES

FOCUS:

“Follow One Course Until Successful” Did you know focus requires discipline and determination? Robert Kiyosaki, a personal finance guru, defines focus in this simple yet perfect acronym: “Follow One Course Until Successful.” When you begin to participate in multitasking it is shifting your attention from one thing to another and many times you find that you fail to complete many of the “to-do” items on your list. While it’s fascinating we have this capability to multitask, it is not exactly the best use of your time and efforts. We all understand that time is money and we must focus on the one talent or business in which we are most likely to find success. When we “Follow One Course Until Successful” we actually accomplish more and feel less stressed. I detest visiting a barbershop and I can hear barbers talking on their cell phone while servicing a client. The client is paying for your services, your conversation and attention. As soon as you can, eliminate all distractions for the time it takes you to complete one of your top priorities. To start out, select something pressing and set aside time to complete this one task connected to the vision for your business. Next, put a “focus session” note on your door, turn off the wifi, or unplug the Internet, silence cell phone notifications and schedule FOCUS time in your calendar so others will not disturb you. Maybe product inventory is your priority today, and yes that’s very important too; you also need to focus when taking care of your business. Eliminate distractions even when resting. Really relax and be present at that task. No texting, email checking, or business calls. I have seen people take a vacation and bring along their cell phone and laptop and work all through their vacation sending emails and running to the business center in the hotel. When on vacation, take a vacation! Keep up the good work.

Dwayne Thompson, aka “The Barber Ambassador,” is the CEO of The Fade Club LLC, a marketing and promotions company designed to grow the barbering industry through education and brand management. He wears many hats as the founder of The Barber Academy Tour, creator of “The Barbettes,” a term designed to promote female barbers, and the former host of Against the Grain Radio show, the first barber related radio show on Blog Talk Radio. He is a dynamic writer, educator, product broker, consultant and social media expert. He has held several Executive positions with a former barbershop publication and a national health outreach program. Mr. Thompson is also the Founder and Publisher of Tonsorial Times Magazine, “The Official Barbershop Trade Publication” focused on highlighting products, franchises, schools and educators directly connected to the barbering industry. For more information, visit www.tonsorialtimes.com. 74

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#1 Beauty Cash-n-Carry JBS Beauty Club has all your accessory needs with necklaces, earrings, scarves, sunglasses, etc. Stock your store with only the best from JBS. As part of the largest beauty supply distributor, you can always buy items by the piece and at great prices. For more information, call 800-361-0786 or visit them at 4300 Northeast Expressway, Doraville, GA.

업계소식 조지아 협회 조지아 협회는 오는 12월 20일 300 여명의 하객들을 모시고 송년회를 할 계획이라고 한다. 장소는 한인회관이며 6시 30분에 시작할 예정이다. 이날 행사에서는 총 8명의 학생에게 장학금 전달식도 있을 예정인데, 지금 협회 웹사이트 (www.gabeautysupply.com)를 통해서 장학생 신청접수를 받고 있다. 선발기준은 1. 학교성적, 2. 사회봉사부문, 3. 리더쉽부문, 4. 스포츠(골프, 테니스, 농구, 야구 등), 5. 예능(음악, 미술 등), 6. 기타 라고 한다. 또한, 협회는 낸년 3월 20일 에 있을 제9회 조지아 트레이드 쇼 부스 신청도 받고 있다고 한다. 지난 9월 30일부터 신 청을 받고 있으며, 1월 15일 이전에 접수한 업체들 에게는10% 할인 혜택도 적용된다고 한다.

SC 미소협

지난 2015년 8월 30일 일요일 오후 7시 Eastern Buffet 식당(Columbia, SC )에서 협회의 정기모임을 개최하였다. 그날 모임에서 불의의 화재로 스토어(By Essence Newberry, SC)를 손실한 한기경 자문에게 소액의 성금을 전달하였으며, 문 인자 정회원(Star Beauty Supply-Columbia, SC)의 어머님 부고에 대한 조의금도 전달하였다. 또한, 이날 개인적인 사유 로 그동안 SC 미소협 회장직을 수행해 오던 조 운행 회장이 회장직을 사임하였다. 하여, 협회는 오래 동안 지속돼온 몇 몇 헤어 도매상과의 문제들을 수습할 수습 대책 위원장(John Chung)을 선출하여 조속하게 해결하기로 결정하였다. 그 후 수습 대책 위원회에선 헤어 도매상들에 공문을 발송하였고 그 에 대해 진행 상황을 지난 9월 17일 K Town(Greenville, SC) 식당에서 정회원들에게 보고하였다. 한편, 올 송년회(2015년 12월 6일)를 애틀랜타 지역에서 개최하기로 결정하였 고, 이 번 송년회는 회원 분들이 송년회비를 제출하여 치르기로 결정하였다.

OTC Beauty Magazine November 2015

JinnyInnovations

Jinny Corp. Launches New Website by

Tim Robitaille, Creative Director for Jinny Corp.

The Jinny Corp. graphics team is excited to announce the debut of the new www.jinny.com. The whole team worked hard to make this redesign a reality. In the planning meetings, Mr. Jhin wanted us to redesign the website so it would be more responsive and content driven, in addition to giving our customers access to our most important and newest information first. We believe that we have succeeded and built a dynamic website that will amaze our customers and manufacturers. For our manufacturers, we have a banner ad at the top and bottom of the each page. Then right below the news article grid we placed rotating manufacturer ads. If a manufacturer is interested in buying ad space, they can contact Mr. Garrett Wright at the Atlanta branch. Plus, the link to the “Advertisers” page is right on the top menu. On this page you will find art specs and advertising information so manufacturers and vendors will always be in-the-know. The customers will be happy to see Jinny news is right below the

menu. This will allow our customers to see the newest information and happenings from the world’s largest multi-cultural beauty and professional salon/barber distributor. Down lower, you will see blocks showing off our Featured Partners and Ordering information. So for instance, if a customer needs to fill out a credit application, they will hit the “Customer Forms” article, then they can either fill out the online application or print out a PDF to fax in. Both are right there. Have you ever wondered, “What are the newest products that are on the market?” Well, we have that information available for you on the “Just Arrived in our Warehouse” page. It’s located on the side bar on the right side of each page. You will also notice that right at the tippy top, we have icons for Facebook and YouTube, as well as a new feature that will be ultra-useful – the Search button. Please take a look at the new Jinny.com, and be sure to like us on Facebook (www.facebook.com/jinnybeautysupply).

November 2015 OTC Beauty Magazine

JinnyInnovations

Jinny Unleashes its own Software/Application to its OTC Store Accounts It will make you Better Jinny Corporation is pleased to announce JLOFT Mobile, a customer version of Jinny United JOS Warrior sales-force software/application. It is currently used by the Jinny United sales team nationwide and finally after four years, Jinny Corp. will unveil its software/application to its OTC retail accounts. This ordering system has been sought out by numerous OTC store owners and managers for quite some time, but Jinny Corp. wanted to wait until they felt comfortable in delivering the very best software/application to its customers before releasing. Jinny Corporation has a very good understanding on how this new technology will lead and manage their business, and how it could impact the business as a whole. They want to be able to share the knowledge to their customers so that they will be able to change and adapt to the ever-changing technological world that we live in. The features of the JLOFT Mobile software/application will be far more advanced compared to anything in the entire beauty industry from a business-to-business point of view. Jinny Corp. is very confident that their OTC retail customers will enjoy using this ordering software, and 78

OTC Beauty Magazine November 2015

it will enhance the overall store business beyond just placing a simple order. The main strengths of the JLOFT Mobile are: 1. Jinny Corp. will always be upgrading consistently in order to make its software/application better than the previous version. This has been Jinny United and Top Manager Eddie Jhinâ&#x20AC;&#x2122;s core philosophy since 1995, and the IT department will get the same treatment in the future as well. 2. Jinny Corp. fully understands how the OTC stores operate their current businesses, and JLOFT Mobile was programmed and intended to be used for the beauty supply stores. This is why Jinny Corp. is confident that their customers will be very satisfied with JLOFT Mobile.

JLOFT Mobile will be able to be used on all three main platforms: Apple, Android and Windows. Jinny Corp. is nearing completion on the Android version and should be completed on all three platforms by November 2015.

JinnyInnovations UTY STORE ville, GA 30340 YOUR BEA Dora iff Road 3587 Oakcl 91 -32 (678) 805

Windows Device

The application will include the following features: 1. The ability to create orders without network connectivity 2. Access 24 hours/day, 365 days/year to data (Jinny Corp., JBS Hair and Dream product updates) 3. Currently includes over 32,000 product images and more are added daily (professional quality images) 4. Access to JLOFT Mobile (deals and promotions for JLOFT Mobile users only; you will earn $$$ every month) 5. Over 60,000 products to choose from 6. Order confirmation by phone as well as email (a Jinny United sales person will contact you immediately after each order placed) 7. Hard copy of every order on your device 8. Ability to include special instructions (asking for samples, requesting a time of delivery, etc.) 9. Available in Apple, Android and Windows versions (it will be able to download to any of your devices) 10. Product knowledge will be available. (OTC store staff and owners will be able to learn and communicate with consumers and shoppers on the usage of the product.) 11. Videos and pictures of new ideas can be seen and saved. 12. Jinny United sales papers can be received immediately instead of waiting for the mail. 13. JLOFT Mobile will give important news to its users much faster, and in some cases only exclusively to its users. 14. Features a price comparison analysis tablet. (This analysis tablet calculates the prices and lets you know who has the best prices as well as its inventory stock status from any vendor and distributor.) This version will be coming out February 2016.

Special Planog

Windows Device

ram

Apple Device

JLOFT Mobile will be a great asset to OTC retail stores, and once Jinny Corp. is ready to release its first version, it will be advertised in OTC Beauty Magazine. Anyone interested at that time may contact their sales person to find out more information. Available in Android, Apple and Windows versions. Windows Device November 2015 OTC Beauty Magazine

IndustryNews Appliances & Shears Category Sales Grew in 2014 Study reveals the top 10 companies by sales, with Conair leading the category Manufacturer sales for the professional salon industry’s appliances category grew 5.2% in 2014, according to the new 2014 Professional Salon & Pro Beauty Industry Appliances & Shears Study from Professional Consultants & Resources, the U.S. salon and professional beauty industry’s leading strategic consulting, market intelligence and data research company. That rate is 65% greater than the overall salon industry’s growth rate of 3.1% for the same time frame. Sales to the pro beauty and gray market posted lower growth at 2.8%. This comprehensive, 80-plus page study reports on sales of professional hair dryers, curling/flat/styling irons, trimmers, clippers and shavers to professional salons and stylists, Sally Beauty and gray market outlets. It also includes a complete section on shears, and covers major trends and influences on the market, categories and segments. A 5-year historical and 5-year growth projection is included, along with market needs of both stylists and consumers. The study audits leading salon industry beauty store stocking by brand, manufacturer and price, while tapping the expert resources of veteran executives in the professional salon industry and salon appliances marketplace. “Salon appliances continued their hot streak as a leading growth category in the professional beauty industry for the seventh straight year,” says Cyrus Bulsara, president of Professional Consultants & Resources. “As a result, major professional salon companies have entered the hard goods category, now identified as a highmargin, high-profit market segment. A major struggle for industry domination and leadership at the top continued during 2014, with Conair leading pro market sales by dollar volume for the third straight year. Significant erosion occurred with some major brands, as new entries increased their market shares and captive store brands gained further importance.” The Top 10 professional salon appliance companies by dollar volume are: 1. Conair (includes BaByliss, Forfex, Italia Brava, BeLiss Pro, Jilbere, Rusk, One n’ Only/Argan, Mira Curl, Volare) 2. Helen of Troy (includes Belson, NextGen, Gold n’ Hot, Hot Tools, Revlon, Sassoon, Brazilian Heat, Laila Ali, TIGI) 3. Andis 4. Wahl (Sterling) 5. Oster (Jarden) 6. Farouk Systems (CHI) 7. John Paul Mitchell Systems 8. Sally Beauty Brands 9. Bio Ionic 10. GHD

Clipper/Trimmer Battery Comparison The chart below explains the differences in three types of clipper and trimmer batteries. This information is great for both you and your customers as you help them make their purchasing decisions. (This graphic is provided by Andis Co. and compliments this month’s “Clipper Tips” column article.)

OTC Beauty Magazine November 2015

Note: On a pure styling appliances play basis, excluding shears, clippers and trimmers, FHI Heat, Cricket and T-3 Micro make the Top 10 list. Other key findings and growth drivers influencing appliance sales during 2014: • Professional channel curling and flat iron sales grew at 6.3%; blow dryers grew 3.2% and clippers/trimmers at 3.7%. • Important growth factors affecting the appliance market were the continued demand for curling and specialty irons, along with the continued strength of flat irons, plus newer technologies introduced into the market. • Growth in chair and suite rental salons contributed to sales at Beauty Systems Group/CosmoProf, SalonCentric and other full- service distributor stores. Rentals are the fastest growing industry segment and use the newest hard goods. • Continuing gray market diversion accounted for 25.8% of all appliance sales, with “exclusive” salon lines now available at QVC, Ulta, Sephora, Target, Bed Bath & Beyond and other mass and department store retailers. • Helen of Troy reported lower personal care sales, but strength in its Hot Tools brand; however, the company’s other brands were “impacted by the economy and captive labels.” • New product features, resulting in higher prices, offset lower, base-model pricing. • Farouk (CHI Brand), which ranked sixth in overall professional distribution and third in styling appliances, partnered with Kardashian Beauty. • The study reviews Andis, Wahl, Oster and BaByliss/Forfex, the market leaders in the clipper/trimmer category. • The 2014 study features an in-depth category report on the professional shears market. Trade advertising data for appliances and shears are reported in depth, along with an analysis of 2014 promotions. A special section reveals market shares and significant changes for top companies and names more than 130 North American brands. For purchasing information or questions, contact Cyrus Bulsara at cbulsara@augustmail.com or go to www.ProConsultants.us.

November 2015 OTC Beauty Magazine

IndustryNews

New Andis Styler 1875 High Heat Ceramic Hair Dryer Hatchet design offers convenience for styling while drying hair The new Styler 1875 High Heat Ceramic Hair Dryer from Andis combines ceramic, tourmaline and ionic drying technologies in a streamlined hatchet design with three styling attachments to create bold, beautiful hairstyles. “Hair professionals looking to shorten their styling time should try the Andis Styler 1875. Just slide on the soft bristle brush attachment to create a round brush effect for volume, bend and smoothing. The fine-tooth and wide-tooth comb attachments work well for straightening and finishing,” says Aileen Nunez, Andis international education manager.

The hatchet design has 1875 watts of power to concentrate airflow over a wider area rather than through a traditional circular nozzle so it functions as a heated styling brush or comb. Ceramic technology delivers even heat to preserve natural oils and essential moisture for shiny, healthy-looking hair. Tourmaline ionic technology dries hair faster by breaking down water molecules for easier absorption by hair fibers. The high velocity airflow has three heat/speed settings and a cool shot button to lock in the style. The Styler 1875 also features dual-voltage for worldwide use, a one-year-warranty and a convenient rubber loop for hanging. Learn more at www.andis.com.

Wahl Professional Introduces High Precision, Ultra Close Chromini T-Cut Trimmer Wahl’s German T-blade trimmer built to line the neck, sideburns and hairline

Wahl Professional is pleased to announce that Europe’s best-selling trimmer is now available in the U.S. The Chromini T-Cut by Wahl is now available to American professionals and makes the perfect companion for the ChromStyle Clipper. This lightweight yet powerful trimmer gets its name from its special German made T-blade. “The T-blade is ideal for detailing and getting into tight areas,” said Laura VanderMoere, Director of Education for Wahl Clipper Corporation. “The blades, while not adjustable, cut extremely crisp.” VanderMoere described the T-blade as “ultraclose cutting” and said the blade was ideal for detail and close trimming on the neckline, ears and facial hair. “The blade is also detachable which makes it easy to clean and maintain,” VanderMoere added. While the T-blade is a defining characteristic, the Chromini T-Cut also features a 100 minute run time and a high speed rotary motor. 82

OTC Beauty Magazine November 2015

“I like the way it rolls in my fingers for versatility,” VanderMoere said. “It feels solid, cuts solid. It has power, yet it’s not bulky or offensive in your hand. The rotary motor kicks out 6,400 rpm, which makes it perfect for any hair texture.” Simon Shaw, European Artistic Director of Wahl (UK) Limited agrees. “This unique trimmer has super speed and an extra wide T-blade which makes it a great addition to any barber’s or stylist’s kit,” said Shaw. “That’s why the T-Cut is so popular in Europe.” In addition to its great features, the Chromini is easy to maintain. Just sanitize, oil and charge. With its lightweight feel, powerful motor and precise cutting blades, it is sure to become just as big a hit across the U.S. as it is in Europe. “This trimmer is a chameleon,” VanderMoere said. “It doesn’t matter what your style or hair texture is. This trimmer just works.” www.wahlpro.com Photo courtesy of Wahl Professional.

November 2015 OTC Beauty Magazine

IndustryNews (Bottom) One of the China Glaze® checkerboard manicures at the Opening Ceremony show. Photo by Greg Kessler, Matthew Kelly and Patrick Spears of Opening Ceremony. (Left) Stunning China Glaze® checkerboard manicures featuring White on White paired with Happy Go Lucky. Photo courtesy of ©MatthewCarasella/ SocialShutterbug.com.

Check Mate

China Glaze® creates a bold graphic design for Opening Ceremony Spring/Summer 2016 at New York Fashion Week Presented in an idyllic garden setting, the China Glaze®

white and a beautiful beige from China Glaze®. I then added a

designed nails at Opening Ceremony’s Spring/Summer

pop of color with the red, yellow and orange which all perfectly

2016 New York Fashion Week runway show were a bold

matched the clothing. The design is bold, modern and really

juxtaposition and created an eye-catching element equally as

wearable.”

noticeable as the surprise performance by ballerinas walking

the show.

the base color such as China Glaze® White on White or Life

Preserver. She then painted Scotch tape with two coats of the

On Sunday, Sept. 13, Opening Ceremony presented its

Spring/Summer 2016 collection with its “The Living City”

secondary color. Once dry, Yasuda cut the tape into small, even

runway show. Drawing on eclectic cultural influences,

squares and applied individually in the checkerboard pattern

the collection was accented by a bold checkerboard nail

to the nail, finishing the design with one coat of Seche® Vite™

design created by China Glaze® Nail Artist Naomi Yasuda.

dry fast top coat.

Replicating a print on key pieces within the collection, Yasuda

mixed China Glaze® classic neutral crèmes including rich black

collection and available at beauty supply stores, MSRP

Liquid Leather, crisp crème White on White, and nude What’s

$7.50. China Glaze® is free of DBP, toluene, and added

She Dune? with bright crèmes like sunlit red-orange The Heat

formaldehyde.

Is On; bright yellow Happy Go Lucky; burnt coral Life Preserver;

and dusty navy First Mate to create a color blocked manicure

and professional beauty supply stores nationwide. For more

that stood out as models walked the runway in an empty

information, please visit www.chinaglaze.com or follow China

building on Wall Street. Yasuda describes the inspiration:

Glaze® on Facebook (@ChinaGlazeOfficial), Instagram

(@ChinaGlazeOfficial), Twitter (@ChinaGlaze) and Pinterest

“For the nails at the Opening Ceremony show, I was

All China Glaze® shades used are part of the core

China Glaze® nail lacquers are available through salons

inspired by a checkered pattern featured in the collection. I

(pinterest.com/chinaglaze). China Glaze® is a division of

really loved the pattern and its retro feel, but wanted it to have

American International Industries (www.aiibeauty.com).

modern twist so I chose to create it with neutrals like black,

To create the design, Yasuda first painted the nails with

OTC Beauty Magazine November 2015

IndustryNews (Far Left) The “My Little Pony” inspired China Glaze® manicure at the DEGEN show. (Photo Below) A “Pinkie Pie” accent eye, 3-D flowers, balloons and glitter galore by China Glaze® backstage at DEGEN. (Left) Designer Lindsay Degen of DEGEN shows off her China Glaze® manicure before her Spring 2016 presentation.

It’s a Rainbow Riot with China Glaze® at DEGEN’s NYFW Presentation When one of fashion’s most daring designers partners with China Glaze® Nail Lacquer and the “My Little Pony” franchise, the look is sure to be a rainbow riot. Color abound at the DEGEN presentation during Spring/Summer 2016 New York Fashion Week. China Glaze® nailed the look as models showcased their eclectic manicures in shades hand-selected by the designer Lindsay Degen in collaboration with lead manicurist Casey Herman to complement her fun and funky creations. On Monday, Sept. 14, models showcased DEGEN’s latest collection wearing a variety of custom-made China Glaze® nails inspired by “My Little Pony” and applied by Herman and team. Herman created a stable full of different design combinations for using a mix of core China Glaze® shades including You Drive Me Coconuts, a bright pink jelly, and vibrant royal blue Sky-High Top for the “Pinkie Pie” and “Rainbow Dash” eyes that accented each manicure, respectively. Other colors used included a rainbow of core China Glaze® shades including: • Sun Upon My Skin – soft yellow crème • Home Sweet House Music – neon orange crème • Pop the Trunk – bright red-orange crème • Don’t Mesa with My Heart – vibrant violet pink crème • Lotus Begin – neon purple crème • At Vase Value – bright baby blue crème • Grass is Lime Greener – neon lime crème • Snow – crisp white crème • Liquid Leather – rich black crème

Just as with the hair and makeup looks for the show, the nails were loaded with a variety of glitter polishes for extra sparkle including It’s a Trap-Eze, a milky white base loaded with multicolor glitter; opalescent hex glitter Make a Spectacle; and bestselling holographic micro glitter Fairy Dust. Herman describes the inspiration: “I always love partnering with China Glaze® and DEGEN for NYFW as I know the nails are going to be unique, challenging and, most of all, fun! This season was no different. My goal was to bring to life designer Lindsay Degen’s collaboration with ‘My Little Pony’ through the nails which were a mixture of all things girly and bright – rainbows, cupcakes, flowers, glitter and of course loads of color which China Glaze® does so well. Each model had a variety of designs accented by the eyes of either ‘Pinkie Pie’ or ‘Rainbow Dash My Little Pony’ and their respective ‘cutie marks.’” All China Glaze® shades used are part of the core collection and available at beauty supply stores, MSRP $7.50. China Glaze® is free of DBP, toluene, and added formaldehyde. China Glaze® nail lacquers are available through salons and professional beauty supply stores nationwide. For more information, please visit www.chinaglaze.com or follow China Glaze® on Facebook (@ChinaGlazeOfficial), Instagram (@ChinaGlazeOfficial), Twitter (@ChinaGlaze) and Pinterest (pinterest.com/chinaglaze). China Glaze® is a division of American International Industries (www.aiibeauty.com). Photos courtesy of ©MatthewCarasella/SocialShutterbug.com.

OTC Beauty Magazine November 2015

IndustryNews Wahl Professional Appoints Anne Marie Kollias as National Sales Manager Wahl Professional has appointed Anne Marie Kollias as its new National Sales Manager. As the main contact for customers and independent sales representatives, Kollias’ goal will not just be to drive sales of Wahl Professional products, but to continuously evaluate customers’ needs, concerns and desires to drive the innovation of future Wahl products. “Anne Marie is very professional and goal-oriented and will bring a polished presence to our sales efforts,” said Lance Wahl, Director of Sales and Marketing, Wahl Clipper Corporation Professional Division. “She knows all about our industry and is willing to think outside of the box to drive Wahl Professional sales to the next level.” Kollias most recently served as Vice President of Spa Operations for Me Spa, a national chain of day spas. In her previous role as Spa Director, District Manager and National Field Sales Manager for Coldwater Creek, The Spa, Kollias contributed to the significant growth and profitability of nine

spa locations. In addition, Kollias has Hair Cuttery and Zano’s Salon and Day Spa in her extensive background, serving as Regional Sales Manager Midwest, and General Manager, respectively. She has spent 30 years in the professional salon and spa industry in various roles. Originally from Halifax, Nova Scotia, Kollias started her career as a hairdresser and worked as a Regional Education Director for Redken Canada. She has also served as the National Sales and Education Director for Artec Systems Group and later as the Northeast Regional Manager for the ISO division at Helene Curtis. “I am excited to join a company that has a strong heritage, a culture of integrity and best in category,” Kollias said. “Wahl has been built on excellent products, innovation and strong values. I was looking to return to a sales position, which is my true passion. My interest is in developing strong relationships and growing sales and brands.” Says Lance Wahl, “Anne Marie is family-oriented and a steward for the industry. She will help to spur innovation and act in a respectful and proactive manner — traits our customers crave.” www.wahlpro.com Photo courtesy of Wahl Professional.

Straight from

Brazil

Nunaat Introduces the NEW Patauá Oil Hydrating Hair Care System Derived from the heart of the Brazilian rainforest, Nunaat introduces a new intense hydration hair maintenance system where strength meets nature. This signature product line is formulated with two unique ingredients, Patauá Oil and Pracaxi Oil. Accompanied with intensive research and development, the Nunnat brand shares the long kept beauty rituals of Brazilian women with long, beautiful hair, and have blended it into a new line. Nunaat is the first ethnic hair care brand to blend nutrient rich Patauá Oil, which is rich in Omega 3, 6 and 9. Patauá has deep nourishing properties that are fortified with fatty acids to provide luster and aid in overall hair health. This combination also includes the natural conditioning elements of Pracaxi Oil, which provides maximum softness and moisture to protect hair from dryness. 88

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“The Nunaat brand has a passion for creating quality, efficacious products and we are thrilled to see the vision come to fruition with this system,” says Alex Cutait, NuNaat CEO. “We have leveraged our team’s expertise in scientifically formulating hair care products with natural ingredients to produce a line of high performing products that inspire radiance and inner beauty.” This infusion of moisturizing ingredients will leave hair nourished and protected from dryness and breakage. The result is healthier, stronger, and more vibrant hair.” For more information on NuNaat Patauá Oil, please visit www.nunaat.com or connect with the brand on Facebook, Instagram and Twitter, at @nuNAAT.

IndustryNews

Cuts for Cancer by Barber Authority powered by Andis at 75th Sturgis Motorcycle Rally.

Steve Vilot of Barber Authority and the cordless RealTree® camo trimmer.

Andis Supports Cuts for Cancer at 75th Sturgis Motorcycle Rally Cordless trimmer donations help raise funds for cancer charity. Andis, a leading manufacturer of handheld tools to trim, cut,

day out so it was very exciting so see Andis step in and provide

curl, straighten and dry hair, donated cases of RealTree® Camo

trimmers to help us raise money toward our $75,000 goal. Many

Cordless Beard and Moustache Trimmers to benefit the Barber

of the male motorcyclists at Sturgis are sporting groomed facial

Authority Cuts for Cancer charity fundraiser held at the 75th

hair and these convenient cordless trimmers help keep their fresh

Sturgis Motorcycle Rally in South Dakota, August 1-9.

cuts in check while they’re on the road,” says Steve Vilot, master

barber and head of Barber Authority.

Barber Authority operated a four-chair barbershop at the

Sturgis City Park to groom rally attendees free of charge. All tips

and proceeds from Andis trimmer purchases went to the Dyin 2

programs like the United Way and Barber Authority’s Cuts for

Live Dream cancer program that fulfills dreams for children with

Cancer. The fourth generation leadership of Andis is continuing

cancer.

the legacy of giving at Andis,” said Karen Formico, Andis vice

president of marketing. www.andis.com

“As professional barbers, we rely on Andis tools day in and

“Andis is proud to make a positive impact by supporting

Imperial Dax Introduces the New Solution for Taming Hairlines The new DAX Ideal Edge Control is perfect for taming unruly edges. It provides a firm hold and superior shine without the flakiness. Black Jamaican Castor Oil helps strengthen, moisturize and prevent hair breakage. It’s great for creating the slicked back hair styles your customers strive for; users simply apply DAX Ideal Edge Control to the desired area and smooth with fingertips. www.daxhaircare.com

OTC Beauty Magazine November 2015

IndustryNews

High Ridge Brands Co. Acquires Continental Fragrances, Ltd. From SG Holdings Acquisition, Inc. High Ridge Brands Co., a portfolio company of Brynwood Partners VI L.P., announced that it has acquired Continental Fragrances, Ltd., owner of the iconic Salon Grafix hair styling brand, from SG Holdings Acquisition, Inc. Terms and conditions of the transaction were not disclosed. Since 1998, Continental Fragrances has been marketing the classic Salon Grafix “white can” brand of premium, salonquality hair styling products to consumers throughout North America. Today, Continental Fragrances offers a diverse hair styling portfolio of brands that, in addition to Salon Grafix, includes High Beams temporary spray-on hair colors and Healthy Hair Nutrition natural hair care and styling solutions, among others. The company’s products are widely distributed through leading retailers in the food, drug, mass and beauty channels. “We are excited to own Salon Grafix and the other Continental Fragrances brands,” said James Daniels, President and CEO of High Ridge Brands Co. “We look

forward to integrating these brands into our organization and are excited about the potential that this acquisition brings to our company. Salon Grafix’s premium positioning, loyal consumer base and strong distribution makes it very complementary to High Ridge Brands’ current hair styling portfolio, which includes the iconic Alberto VO5, White Rain, Rave and L.A. Looks brands.” “We are thrilled to announce the acquisition of Continental Fragrances into our very successful High Ridge Brands business,” said Dario Margve, Chairman of High Ridge Brands Co. and a Managing Director of Brynwood Partners VI L.P. “The addition of the Continental Fragrances’ brands will enable High Ridge Brands to participate in all segments of the hair styling category, strengthening our position with our retail partners.” Mr. Margve continued, “While management continues to focus on growing the company organically, we are fortunate to be adding another very attractive strategic acquisition.”

Makari Hair Grow Plus

Hair is such an important part of our culture; whether hair is natural or treated getting the perfect look can take hours of one’s time and/ or thousands of dollars a year at the salon. We all want to look and feel beautiful. Having gorgeous hair is just another way to give us extra confidence. Lately there has been a new trend in haircare: supplements to give you healthier, more beautiful hair by treating your hair follicles from the inside out. These supplements are ingested orally and deliver important vitamins to your hair follicles to help them grow longer and stronger. There are a few hair supplements on the market that claim to deliver results. Makari de Suisse has created an even better hair supplement formulated especially for African hair so that your customers can strengthen and grow hair using a brand that they already know and trust using a product made specifically to fit their hair’s unique needs. Makari Hair Grow Plus (HGP) supplements are taken twice a day, creating noticeable results within 30 days. Users will notice that hair becomes stronger, more resistant to damage, healthier looking and shinier. Makari HGP stimulates and improves the health of hair follicles 92

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deep beneath the surface as it revitalizes the hair’s DNA. Working with the natural hair growth cycle, Makari HGP helps support hair structure and revitalizes new, emerging hair. Unlike other brands, HGP was formulated with the needs of Makari customers in mind so that they will see results whether their hair is natural, relaxed or treated. It is also formulated with better ingredients so that it is more effective at delivering the nutrients that hair needs. Learn more about Hair Grow Plus here: http://www.makari.com/hair-growth-supplement-special.

BIR Bits Consumers are reading beauty product labels more than ever. As consumers become more conscious of what

they eat, they’re also becoming more aware of the ingredients they put ON their bodies, according to the Green Beauty Barometer study, conducted by natural beauty brand Kari Gran. The study, which polled 1,000 U.S. women, shows nearly 6 in 10 read beauty product ingredient labels prior to purchase, and nearly 40% intend to increase their spend for allnatural beauty products. When asked to identify which ingredients they look for on beauty labels, women said the most-watched-for ingredient was sulfates. Almost 30% said they seek to avoid sulfates, followed by parabens (22%), synthetic fragrances (18%), PEG compounds (15%) and mineral oil (11%). Visit karigran.com.

Creative brights power growth of pro color. Fire, mermaid and pastel balayage are among the coolest hair color trends this year, according to Vera Sandarova, marketing manager for Kline. From Katy Perry-inspired pastel rainbow hair to Kelly Osborne-styled lavender hues, colorful hair isn’t just for punk rockers anymore, as women and men alike are ditching natural colors for another level of chic. They shadow roots with violet, teal and pink, and alternate coloring the ends with white, teal and blue for a mermaid-like look. Read more on Kline’s blog at http://bit.ly/1TBAwCa. Visit klinegroup.com. Congratulations to Basim Shami, CEO of Farouk Systems who was recognized by the Texas Association of Mexican American Chambers of Commerce for his awareness and advocacy in taking a stand against discrimination. TAMACC is an association of the local Hispanic Chambers of Commerce and advocates for more than 500,000 Hispanic businesses in Texas. Says Basim, “Farouk Systems is a multicultural company with people of Latin American descent making up a large percentage of our employees and loyal customers. As a company proudly founded on the concept of coming to the United States in pursuit of the American Dream, we proudly support everyone’s right to pursue that dream.” Visit farouk.com.

Basim Shami

Women’s Wear Daily’s Beauty Inc. recently (August 15, 2015) named the “50 Most Influential People in the Multicultural Market.” Included on the prestigious list along with Beyoncé, JLo, Rihanna and Iman, are several noted

leaders in pro beauty and the media. They include Jane Carter, CEO/founder, Jane Carter Solution; Kathy O’Brien, vice president, skin and marketing services, Unilever North America; Kim Etheredge and Wendi Levy Kaaya, co-owners and co-founders of Mixed Chicks; Kim Kimble, CEO, Kimble Beauty; Lisa Price, founder, Carol’s Daughter; Michelle Breyer, president/co-founder, TextureMedia; Miko Branch, CEO/creative director/co-founder, Miss Jessie’s Original; Nicole Fourgoux, general manager, multicultural beauty division, L’Oreal USA; Oribe, celebrity hair stylist and co-founder, Oribe Hair Care; Pamela Edwards Christiani, beauty and style director, Essence; Patrice Grell Yursik, creator, afrobella.com; Patricia Reynoso, editor, Glam Belleza Latina; Sam Fine, celebrity makeup artist; Satish Malhotra, executive vice president, Latin America, Canada and Sephora inside J.C. Penney; Susan Akkad, senior vice president, Local and Cultural Platforms, Corporate Innovation, The Estée Lauder Companies; and Ted Gibson, celebrity hairstylist and salon owner. For a full list, visit wwd.com.

In Happi Magazine’s annual ranking of the Top 50 U.S. Beauty Companies, Procter & Gamble comes in No. 1 with sales of $68.9 billion. Other companies with pro beauty divisions on the list include Estée Lauder at No.

3 with sales of $10.9 billion, Coty at No. 8 with sales of $4.5 billion, Revlon at No. 15 with sales of $1.9 billion, Jarden at No. 20 with sales of $850 million, John Paul Mitchell Systems at No. 29 with sales of $425 million, Helen of Troy at No. 36 with sales of $216 million, Dermalogica at No. 39 with sales of $200 million and Farouk Systems at No. 47 with sales of $135 million. For more details, visit happi.com.

Courtesy of “The Beauty Industry Report.” The “Beauty Industry Report” (BIR) is a monthly newsletter for executives in the professional beauty biz. 94

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ShowCalendar NOVEMBER: 7-8 The Makeup Show

Chicago, IL www.themakeupshow.com

8-9 San Juan Beauty Show San Juan, PR www.sanjuanbeautyshow.com

Ad Index Ampro Industries ......................11 Imperial Dax ��51 www.amprogel.com www.imperialdax.com Andis Co. ��Cover, 7, 70 Inspired www.andis.com Beauty Brands ................57, 73, 85 www.haskbeauty.com Beauty Wholesale LTD .......37, 44 www.mamado.co.uk J2 Beauty .............30, 31, 46, 47, 87 www.j2beauty.com Belson ..........................................59 www.belsonproducts.com JBC Distributors ��55 www.sunnyislejamaicanblackcastoroil.com

11-13 Cosmoprof Asia Hong Kong, China www.cosmoprof-asia.com

21-22 Cape Town Hair and Beauty Show 2015 Cape Town, South Africa www.capetownhairshow.co.za

DECEMBER: 5-6 Nzuri Natural Hair, Health and Makeup Expo Houston, TX www.naturalhairfestival.com

BlueCo Brands ...........................41 www.barbicide.com JBS Beauty Club ........................74 Brittny Professional .....................3 JBS Hair �� 2, 17, 64 www.brittnybeauty.com www.jbshair.com Butter Sweet ..............................16 JF Labs/AFAM ��65, 91, 96 www.buttersweetproducts.com www.jflabs.com Cantu ��89 KAB Brands ................................72 www.cantubeauty.com www.aphogee.com Colomer USA ��IBC, Poster L’Oreal Technique ��83 www.cremeofnature.com www.lorealtechnique.com Conair ��35 Liquid Gold www.conair.com Bonding/Lloneau Products ��95 www.liquidgoldbonding.com DeMert Brands ..........................39 www.demertbrands.com Maxi Professional ��74 www.maxihairproducts.com Dream World, Inc. ................56, 77 www.dreamworldproducts.com Mitchell Group ...........................49 www.mitchellbrands.com Fantasia Ind. ................................27 www.fantasiahaircare.com Namaste Laboratories .............99 www.orshaircare.com Genieco, Inc. ..................................8 www.gonesh.com Natures Protein, Inc ��45 www.doogro.com Giovanni Cosmetics ..................33 www.giovannicosmetics.com NEOX ��54, 75, Insert www.neoxunited.com Helen of Troy ..............................23 www.hotus.com Nik & Reya ��34 http://follownikandreya.wix.com/ House of Cheatham ............5, 103 businesscoaching www.houseofcheatham.com Hoyu America ............................71 www.hoyu-usa.com

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NouriTress Hair Products, LLC ...................81 www.nouritress.com Oster Prof. Products ��53 www.osterpro.com PureJOIN ��29 www.purejoin.com Queen Helene ......................38, 50 www.queenhelene.com RA Cosmetics ......................72, 93 www.racosmetics.com Sensitive By Nature ..................76 www.sbnusa.com Sparks Hair Color .......................9 www.sparkscolor.com Taliah Waajid Natural Hair Products ��14, 15 www.naturalhair.org Ten Pro ........................................70 www.tenprofessional.com Universal Beauty Products, Inc. ��62 www.universalbeauty.com Wahl ��43 www.wahlpro.com Wella,The Salon Professional Division of P&G �� IFC, 1, 13, Insert Western Buying Conference ...................BC, Insert www.westernbuyingconference. com Xtreme Beauty International ...........24, 25, 61, 101 www.xbi.co

Reader Feedback Let your voice be heard! In this segment OTC Beauty Magazine wants

to find out what is important to you, our loyal readers. Posing a handful of questions each month, our goal is to learn through feedback how to better serve you. We ask that you take a few minutes to share your thoughts; write responses on this sheet and mail it back to us, or send it through email.

여러분의 목소리를 내세요! 여러분의 목소리를 내세요! OTC 뷰티 매거진은 소중한 여러분의 의견을 수렴하려고 합니다. 매달 몇 가지의 질문을 통해 여러분의 의견을 듣고, 좀더 발전된 잡지를 만들고자 합니다. 약간의 시간을 내 주시어 여러분의 생각들을 전달해 주세요. 질문지에 답변을 하여 저희 사무실로 보내주시거나 이메일을 보내 주시면 됩니다. (연락처는 이 페이지 맨 밑에 있습니다)

1. What styling tool is the best seller in your store, and what makes it popular among your customers? 1. 당신의 매장에서 가장 잘 판매되는 스타일링 기구는 무엇이며, 고객들에게 이 제품이 인기 있는 이유는 무엇입니까?

2. How do you personally measure success for your store?

2. 당신 매장의 성장을 개인적으로 어떻게 측정합니까?

3. What new product on the market do you find most interesting and why?

3.신제품 가운데 가장 관심을 갖는

제품은 무엇이며 그 이유는 무엇입니까?

When we receive your feedback we will choose a few answers to feature in the next month’s issue. You could be famous just by answering a few questions – simple as that! We look forward to hearing from you and thank you for supporting this publication. 보내주신 답변 중 몇몇을 뽑아 다음달에 기재하도록 하겠습니다. 몇 개의 질문에 답변을 함으로써, 여러분이 잡지에 실릴 수 있는 것입니다! 여러분의 성원에 감사 드리며, 많은 참여 부탁 드리겠습니다.

Name (성함) _______________________________ Store Name (스토어

이름)

_____________________

State (주) _________________________________ 102

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Mail this form to: OTC Beauty Magazine, Attn: Editorial Dept. 3587 Oakcliff Rd. - Doraville, GA 30340 Email: editor@otcbeautymagazine.com

보내실곳:

OTC Beauty Magazine, Attn: Editorial Dept. 3587 Oakcliff Rd. - Doraville, GA 30340 Email: editor@otcbeautymagazine.com

September 2013 OTC Beauty Magazine

THE PERFECT HOLD ...ON-THE-GO!

The leading hair care manufacturer Creme of Nature is introducing a convenient, travel size version of its fan favorite hair gel and edge tamer, Perfect Edges, new Creme of Nature Perfect Edges On-the-Go. It will keep edges sleek on-the-run, at work, while traveling, or during a girls’ night out. It’s also great for post-workout touch ups. Perfect Edges On-the-Go will help keep edges under control!

Creme of Nature’s Perfect Edges On-the-Go with Argan Oil from

Morocco – a hair gel infused with Argan Oil that helps to control and hold down edges, without flaking, while moisturizing and adding Exotic Shine™ to the hair – will be available soon.

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Product Benefits: • Perfect for creating sleek, smooth styles, ponytails, sculpting and styling the hair on-the-go. • Perfect for all hair types • Controls and holds down edges • Nutrient-rich formula makes hair stronger • Infused with Argan Oil from Morocco

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How to Use: Apply to edges and smooth with fingertips, small toothbrush or brush for desired look and hold. Style Tip: Use Perfect Edges on wet edges before natural hair styling for extra smooth, sleek edges.