OTC Beauty Magazine - November, 2019

Gold Series is the gold standard in moisture. Created by experts who live your texture, this collection provides deep moisture and strengthens your hair from within. It works better because it’s made better.

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There are tons of new products hitting the market, many of which are electrical tools from your favorite brands. From clippers to flat irons, there are all sorts of new technologies and product editions to consider for your inventory. AT OTC Beauty Magazine, we came across a few hot products that you’ll want to invest in for your eager shoppers.

Knowledge To

Know

The Surprising Tools for Survival of the Black Cosmetologist

By Dr. Edward Tony Lloneau

Sometimes it is necessary to reach back for something old to come up with something new. Sometimes you must resurrect tools and know-how from the past, and combine that with modern day know-how to come up with a workable method hair design that is yours and yours alone, as a Black cosmetologist. Using a combination of past and present knowledge to your best advantage is the key to prosperity that will put wasted and so-called downtime to work for you.

To learn more, visit cantubeauty.com ON THE COVER

Styling your hair has never been easier, thanks to Cantu’s Accessories collection. Whether you’re looking for the perfect charms to accent your child’s hair, a turban for added flair or a smoothing brush to polish your updo, Cantu has you completely covered. Your customers will love this new collection!

32 Business Tips

The 5 Myths of Business Strategy

By Rich Horwath

Consider some of the most popular myths: Lightning never strikes the same place twice—it does. There is no gravity in space—there is, just less. Humans only use 10% of their brains—actually, a lot more—yes, even men. Pigeons blow up if fed uncooked rice—they don’t. Which myths or halftruths have permeated your organization and what effect have they had on your business? Running a business on myths, flawed business principles, and baseless assumptions creates needless confusion and a lack of strategic direction. As good strategy is at the core of any organization’s success, it’s important to understand the strategy myths that may be holding back your team from reaching greater levels of success.

36 Reactions: The Superpower You Didn’t Know You Had

By Jennifer Powers

You are not in control of everything. That’s right. As much as you’d like to try, you cannot control all that goes on around you. Unlikeable policies will be made, people will say and do things that upset you, clients will come and go, your business will ebb and flow. And there’s not much you can do about it. Or is there? One way to gain back a bit of control of your career is to understand that things don’t happen to you, or against you. Things just happen. You are not here to control what happens. Your job is to control how you react to what happens.

40 5 Keys to Protect Your Company’s Most Valuable Asset: Its People

By Jason O. Harris

Each day you walk into your office, are you giving consideration to what type of culture you are cultivating? Are you and your team of leaders aware that your actions will dictate whether you are cultivating a culture of compliance or a culture of connection, commitment, and community? Daily, you are faced with important decisions, and how you handle those decisions as well as how you interact with your team, will dictate the culture. Your organization’s culture will ultimately determine what kind of experience your customers and clients will have.

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The Right Tool for the Job

EDITOR

When it comes to electrical items in hair and beauty, it truly pays to know the pros and cons of each appliance. For example, all hair dryers are not created equal. As a shopper, my goal may be to blow dry my hair without causing add heat damage. Finding a dryer with multiple settings is going to be imperative for me. On the flip side, a stylist may come into your store looking for a blow dryer that’s ergonomically designed to fit comfortably in their hand and to dry hair quickly. After all, they have multiple clients to tend to on any given day. What works for one shopper may not work for the other.

As you can see the priorities for each shopper are different. So it would be beneficial to you to know the nuances of each electrical item you offer. This helps you make a sale, and it helps the customer leave your store happy, right? But where does one begin in understanding the vast array of options for clippers, dryers, curling irons and other electrical products? Becoming knowledgeable about each one can be overwhelming. The key is to be mindful of the customers you have, stock accordingly, and learn the products in your inventory like the back of your hand.

Luckily for you, this edition of OTC Beauty Magazine is dedicated to all things electrical. We’ll clue you in on the most popular items right now. Plus, we’ll give you suggestions on wet products that’ll sell well with your electrical products. Remember, bundling products is always a great way to upsell your shoppers or to unload slow-selling inventory.

This edition is sure to keep you in the know of some of your priciest products. We hope that we can help you help your shoppers find the right tools for the job!

PLACE

The Perfect Pairings

Every electrical item relies on an accompanying product to do its best work. Even if it’s a simple electrical tool cleaner or a protein treatment to help hair withstand extensive heat styling, wet products and electrical items go hand-in-hand. Here are 12 of our favorite electric styling tools and a few complementary products that are perfect for upselling to your shoppers.

Clipper Cleaner

Even the best clippers need a little help to remain in tip-top shape! The Andis Blade Care Plus is a 7-in1 formula that cools, deodorizes, cleans, lubricates, decontaminates and prevents rust! This leaves your clippers in clean, like-new condition.

Outliner

There’s no point in having trimmers if you lack the steady hand to outline your beard or make the goatee you’ve been dreaming of. The Beardoptima Ultimate Goatee Outliner is the answer to the prayers of those who aren’t steady-handed. The guide is perfect for creating the classic goatee.

Leave-in Conditioner

If your shoppers experience a lot of heat exposure with electrical styling tools, chances are, their hair is susceptible to damage. Enter: Infusium 23. This Pro-Vitamin is enriched with B5 to help detangle and strengthen hair. This repairs the hair’s utile layer and keeps tresses healthy and strong.

Gear Lube

It doesn’t matter which clippers you prefer. Lubrication is needed for ease of use. Oster Gear Lube is a product that all clippers owners should have in their arsenal. Lubrication can extend the life of your clippers when used every six months.

Clipper Spray

Another popular clipper cleaner is the Clippercide Spray. The 5-in-1 formula disinfects, lubricates, cools, cleans and prevents rust – all in 10 minutes or less! This is perfect for the barber on the go, who needs to clean his tools before moving to the next client quickly.

Clipper Guides

Cutting hair is much easier when you use a guide. Guide combs – also known as guards – attach to a clipper to help barbers cut hair a specific length. That’s why its good to keep items like the BaByliss Pro Barberology Guides in stock to ensure you get the correct cut every time.

Iron Cleaner

There’s nothing worse than seeing product buildup on a curling iron or flat iron. Not only is it unappealing to see, but it can also affect the efficacy of your favorite iron. That’s why it’s good to have the Hot Tools Curling Iron Cleaner. This safe, non-toxic formula not only cleans your irons, but it can also prolong the life of your favorite tools.

Hot Comb

Back in the day, a metal, hot comb was left on a stovetop to heat up, before it’s searing heated bristles were raked through a person’s tresses. These days, you can opt for an electric version, which is likely more convenient for most users. The Challenger Electric Pressing Comb is the perfect choice for this. It’s high-quality, solid brass teeth won’t snag on the hair, and its heatresistant handle lessens the chances of being burned.

Curling Iron

Your professional stylists will adore the Stylecraft Ultra Styling Iron. Made with Tri-Plex Fusion plates, and smarter temperature technology for healthy and sleek hair. It’s temperature ranges from 230°-450°F, and it’s Ultra Glide Technology makes this a guaranteed staple in your shoppers’ styling toolbox.

Stove Iron System

Sometimes one marcel curling iron won’t cut it. That’s where the Gold ‘N Hot Profesional Stove Iron System comes in. This full, professional universal-sized stand accommodates a Jumbo Ceramic Heater Stove, nine sizes of round irons, three sizes of flat irons, and a slot for on 24K Gold Pressing Comb. It has everything your shoppers will need and more.

Blowdryer

When your hair needs to be dried, there’s no point in settling for a basic blowdryer. The ConairPRO YellowBird Hair Dryer provides the professional results that all of your customers crave. This musthave tool has four heat and two speed settings. Designed with a pistol grip and concentrator nozzle and straightening pic attachments, this dryer is equipped to give any blow out you desire.

Thermal Style Brush

Styling your hair has never been so easy as it is with the FHI Heat Platform Sphere Retractable Thermal Brush. Its tourmaline ceramic barrel locks in moisture and increases shine. And let’s not forget the convenience of this tangle-free brush. It is equipped with a retractable switch to release hair without snagging it. Not to mention, this handy brush has five temperature settings from 300ºF to 410ºF. It’s the perfect styling tool for the shopper on the go.

How should you sell it?

Scott Zangwill

This month’s selling focus is…

Oils

There’s one thing that will never go out of style, and that is oils. Oils for your hair. Oils for our skin. Oils can be used for so many things. Chances are, your shoppers are well aware and want to keep plenty of those versatile products on hand for whenever the need strikes them.

How can I sell more oils at my store?

Scott Zangwill

“Never has there been an assortment of oils like there is today. Today’s consumer has a selection of oils to choose from. You, as the OTC store owners and managers, can offer a vast range but use this in a few ways to your advantage.

The oils, for the most part, are on either end caps or an 8 foot by 10 foot 4 shelf planogram lined up either by scent, type or company. As far as variety goes, well, it’s hard to believe there are so many. Jamaican Mango & Lime has an extensive assortment of oils, such as mango papaya, peppermint, rosemary, lemongrass, argan black castor and extra dark. From Sunny Isle, you will find many of the same. However, they import their oil and beans directly from Jamaica. Most do not. They concentrate on regular and extra dark oils. And let’s not forget Tropic Isle Living, Okay Pure Naturals and Wells oils. They all carry a great selection, as well. And some companies like Doo Gro have a unique coffee bean oil that is selling well. The 100% pure natural oils are great for hair, eyelashes, brows and ashy skin, especially in the dry weather of winter. There are also daily oils in a tube that are for deep conditioning treatments.

As a manager, these oils are small in size and can be placed near or at the register for the impulsive buyer. Oils have become very important in OTC stores. Use these as a means to bring in customers, using a daily or weekly special. Try tying the oils together with the shampoos conditioners and gels to sell together.

Let’s make it a combo!”

Merchandise Brand Specialist Inc. www.merchandisebrandspecialist.com

About Merchandising Specialists, Inc.

We specialize in getting your new products into the stores very quickly, as we have an excellent rapport with the store owners. Not only do we put out POP material, sales sheets, and samples, we are excellent at getting turnover orders quickly, getting the new products into the store and turning monthly detailed reports, as well!

Call Scott Zangwill (443-854-7100) (szangwill.mbs@comcast.net ) so he can show you how taking turnover orders can pay for a large part of your merchandising. We are in 17 cities throughout the country and now in south Florida.

If you have input you’d like to share regarding this question, send an e-mail to editor@otcbeautymagazine.com. Your response could be featured in the December issue!

Knowledge to Know

By Dr. Edward Tony Lloneau

The Surprising Tools for Survival of the Black Cosmetologist

Starting New With Something Old

Sometimes it is necessary to reach back for something old to come up with something new. Sometimes you must resurrect tools and know-how from the past, and combine that with modern day know-how to come up with a workable method hair design that is yours and yours alone, as a Black cosmetologist. Using a combination of past and present knowledge to your best advantage is the key to prosperity that will put wasted and so-called downtime to work for you.

Surprising as it may seem, these tools are the pressing comb and the Marcel Curling Iron – of the direct thermo heat

(electric heaters) variety. Non-black cosmetologists have not mastered the use of the stove-heated Marcel Curling Iron. The electric irons do not get ads hot as the stove-heated irons and cannot be as effective on virgin Afro hair.

The difference between marcel iron and an ordinary curling iron is that he Marcel Curling Iron has two handles of equal size. This iron is manipulated by using a combination of wrist and fingers, working together to keep the iron constantly in motion, as long as it is in the hair to prevent the hot iron from burning the hair. Electric curling irons can only be

manipulated by using the thumb when the release comes back around and does not allow as much freedom of movement and control as the stoveheated Marcel iron, mainly because there is no cord to restrict movement.

The pressing and curling of the so-called kinky hair was basically the only way to get this type of straight and smooth hair until the middle of the 1950s, when chemical relaxers were introduced into the professional market.; Soon, Black beauticians all over the country were switching many of their customers from pressing to the chemical-relaxing method This method was popular among beauticians because there was less physical effort, and the price received for this was considerably more than from the press and curl. The patron was willing to pay more because the relaxer would last six weeks or more, and the press only lasted no longer than two weeks, or would revert immediately if it were to have gotten wet. The going price for a press and curl in the 50’s was about $5. The price for a relaxer and style was from $18 to $24.

conflicting statements, because in that last paragraph, I stated that 80$ of all hair restructuring performed in Black beauty salons are relaxers and permanent curls. That statement is true; however, all hair rearranging is not done in beauty salons. The fact is, most people who prefer to have their own or their ch8ildren’s hair pressed do not go to the salons for this service, because many salons no longer offer this service or they do not advertise it. Manufacturers of hair care products (both Black and white) are partly responsible for this trend. Because just about all major manufacturers and small localized manufacturing firms all over the country are producing chemical (sodium hydroxide and no lye) relaxers and permanent products.

From then until now, relaxers have grown in po9pualrity with the Black cosmetologist, and presently present about 80% of the hair restructuring services in Black salons.

The following facts may be surprising to some and shocking to others. . .

Chemical relaxers and permanent curling serve only about 40% of the total hair restructuring market. Approximately 30% of that market is still using the press and curl method. I do not intend to confuse you with

Almost all of these manufacturers are directing their efforts at those markets, and leaving the rest of the hair rearranging market (pressing) in an ignored, neglected state.

About 30% of that market is left to achieve their hair straightening process by old-fashioned, antiquated methods that have n teen updated since the inception of the pressing comb. Because there is a large n7umber of people who use the pressing comb method, there is a potential growth in this area for Black cosmetologists. This growth is especially important for the new Black stylists fresh out of beauty school. When a new Black cosmetologist graduates from beauty school and sets up shop looking for customers, they are at a great disadvantage if they do not know how to use the pressing comb and Marcel irons. This is especially true if the majority of their planned clientele is Black. This is because new cosmetologists will only be qualified to work on only about 70% of their potential customers.

At this point, I would like to pay tribute to the Black-owned beauty schools in this country, because most of them do offer and teach pressing and curling to those students who wish to learn this skill. What is so remarkable about this is that thes4e schools are not required to teach this method because most State Boards of Cosmetology do not require the student to know the practical application of pressing and curling. Generally, Black schools offer this basic knowledge because they know this could make the difference between success and failure for a new Black cosmetologist trying to build a clientele and because many of the school patrons requires this services.

Many cosmetologists claims they do not like to press and curl because of the small amount if profit involved. Actually, there is as much profit or more in pressing and curling as there is in most other services. Here is the proof. The average cold wave permanent on Black clientele takes about two and a half hours from start to finish. The average price received for this service is $25 to $45.

There are a few White-owned beauty schools with a majority of Black students that do teach pressing and curling using Black instructors. But, for the most part, White-owned schools of cosmetology do not offer this curriculum. Therefore, many Black students who graduate from such schools come out of unequipped to service professionally among their own kind. These students often wind up working as a shampoo or utility person in someone else’s salon, or they drop out of the profession altogether. When a new Black stylist who does not know how to press and curl sets up shop in an area, where most of his/her customers will be Black, they start out as a double minority. First, because they are Black and second because they can only perform services for 70% of the Black people looking for professional beauty services. In other words, that cosmetologist will be a minority within a minority. Approximately 1/3 of the students in cosmetology school are Black in America, but many of their concerns are ignored.

When you consider the fact you can do two to three complete press and curls in the same time it takes to do one permanent curl; or one and a half press and curls in the time it takes to do a relaxer treatment, you will realize that based on time per service, your profit margin is substantially more. Or to put it another way, “how many jobs are there that pay about $85 per hour?”

Also, the press & curls patron will return on the average of every two weeks, while relaxer and curl patrons stay away from six weeks to three months. So in the long term you can realize up to six times more income from the press & curl customer. The above figures are only proposals. You may charge less or more for your services, but the relevance still applies.

About 30% of Afro females avail themselves to pressing and curling but only 10% of that business is being performed in salons where it belongs. A large part of this lost clientele is in part the cosmetologists fault, because they do not indicate what services were offered. But there has not been a sign or poster printed in the last 25 or more years that show, “press and curl,” in order to reclaim this is the lost business you must advertise this service by placing a large sign in the window of your salon proclaiming that you do press & curl. You will be surprised by how many people pass

by your salon everyday who would like to have this service performed, but there is no indication in your window that you do. It has been proven that if you advertise and promote this service your clientele will grow by 20% within six months.

professional cosmetology that the Black cosmetologist owns and controls.

Other cultures can do relaxers and curly perms on Afro hair as well as any one. But press and curl service is almost nonexistent to other culture, so take advantage of this fact and use it to increase your business, and all it takes is to let your potential new patrons know that you can do this service.

You must be aware of this fact: the press and curl is one element of

Meet Dr. Edward Tony Lloneau

Dr. Edward Tony Lloneau received his doctoral from the National Beauty Culturist League (N.B.C.L.) and was sanctioned through Howard University in Washington, D. C. in 1985. Lloneau attended the institute as both a student and instructor. His specialized field of study is Trichology as it relates to ethnic cosmetology. He has written several books on this subject and has authored many articles in trade magazines drawing attention to some of the pitfalls and professional related problems that ethnic cosmetologists and students encounter on a daily basis. To obtain a copy of his book, “What the Text Books & State Boards Ignored in Regards to Ethnic Cosmetology,” contact Dr. Lloneau at liquidgoldbondng@aol.com or call 310-283-7118.

Business Tips

By Rich Horwath

Myths of Business Strategy

Consider some of the most popular myths: Lightning never strikes the same place twice—it does. There is no gravity in space—there is, just less. Humans only use 10% of their brains—actually, a lot more—yes, even men. Pigeons blow up if fed uncooked rice—they don’t.

Which myths or half-truths have permeated your organization and what effect have they had on your business? Running a business on myths, flawed business principles, and baseless assumptions creates needless confusion and a lack of strategic direction. A study of 10,000 senior executives showed that the most important leadership behavior critical to company success is strategic thinking at 97 percent. As good strategy is at the core of any organization’s success, it’s important to understand the strategy myths that may be holding back your team from reaching greater levels of success.

Strategy Myth #1: Strategy comes from somebody else. “We get our strategy from the brand team/upper management.” This is a common refrain when managers in other functional areas are asked who develops strategy. It’s also wrong. The strategy that you execute should be your own strategy. Why? Because each group’s resources are going to be different. For instance, the sales team has different resources—time, talent, and budget—than the marketing team or the IT team or the HR team. How they allocate those resources determines their real-world strategy. It’s important to understand company, product and other functional group strategies to ensure that your strategies are in alignment. However, their strategies are not a replacement for your strategies.

Myth Buster: Identify the corporate strategies, product strategies, functional group strategies and your strategies and seek alignment.

Strategy Myth #2: Strategy is a once-a-year process.

In a recent webinar presented to more than 300 CEOs entitled, “Is Your Organization Strategic?,” the question was posed: “How often do you and your team meet to update your strategies?” The percentage of CEOs that meet with their teams to assess and calibrate strategies more frequently than four times a year is only 16.9 percent, with nearly 50 percent saying once-a-year or “we don’t meet at all to discuss strategy.”

A study of more than 200 large companies showed that the number one driver of revenue growth is the reallocation of resources throughout the year from underperforming areas to areas with greater potential. Strategy is the primary vehicle for making these vital resource reallocation decisions, but as the survey showed, most leaders aren’t putting themselves or their teams in a position to succeed. If strategy in your organization is an annual event, you will not achieve sustained success.

Myth Buster: Conduct a monthly strategy tune-up where groups at all levels meet for 1-2 hours to review and calibrate their strategies.

Strategy Myth #3: Execution of strategy is more important than the strategy itself.

A landmark 25-year study of 750 bankruptcies showed that the number one cause of bankruptcy was flawed strategy, not poor execution. You can have the most skilled driver and highest performance Ferrari in the world (great execution) but if you’re driving that Ferrari on a road headed over a cliff (poor strategic direction)—you’re finished.

A sure sign of a needlessly myopic view is that everything is an “either or,” rather than allowing for “and.” Strategy and execution are both important, but make no mistake that all great businesses begin with an insightful strategy.

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Myth Buster: Take time to create differentiated strategy built on insights that lead to unique customer value and then shape an execution plan that includes roles, responsibilities, communication vehicles, time frames and metrics.

Strategy Myth #4: Strategy is about being better than the competition.

Your products and services are not better than your competitors. Why? Because “better” is subjective. Is blueberry pie better than banana cream pie? It depends who you ask. “Is our product better than the competitor’s product?” is the wrong question. The real question is, “How is our product different than the competitor’s product in ways that customers value?”

Attempting to be better than the competition leads to a race of “best practices,” which results in competitive convergence. Doing the same things in the same ways as competitors, only trying to do them a little faster or better, blurs the line of value between your company and competitors. Remember that competitive advantage is defined as “providing superior value to customers”—it’s not “beating the competition by being better.”

goals. How many times have you seen or heard a strategy that is “to be #1,” “to be the market leader,” or “to become the premier provider of...?” Mission is your current purpose and vision is your future purpose, or aspirational end game. Goals are what you are trying to achieve and strategy is how you will allocate resources to achieve your goals.

Misusing business terms on a regular basis is like a physicist randomly interchanging element’s chemical structures from the Periodic Table. You can say that the chemical structure of hydrogen is the chemical structure for gold, but that doesn’t mean it’s correct. Starting with an inexact statement of strategy will derail all of the other aspects of your planning and turn your business into the equivalent of the grammar school volcano science project with reddyed vinegar and too much baking soda.

Myth Buster: Identify your differentiated value to specific customer groups by writing out your value proposition in one sentence.

Strategy Myth #5: Strategy is the same as mission, vision, or goals.

Since strategy is an abstract concept, it is often interchanged with the terms vision, mission and

Myth Buster: Clearly distinguish your goals, strategies, mission and vision from one another.

If left unchecked, strategy myths can cause you and your business to fail. A 10-year study of 103 companies showed that the number one cause of business failure is bad strategy. Arm your team with the strategy myth busters and your business will soar higher than a pigeon with a belly full of uncooked rice.

Rich Horwath is a New York Times bestselling author on strategy, including his most recent book, StrategyMan vs. The Anti-Strategy Squad: Using Strategic Thinking to Defeat Bad Strategy and Save Your Plan. As CEO of the Strategic Thinking Institute, he has helped more than 100,000 managers develop their strategy skills through live workshops and virtual training programs. Rich is a strategy facilitator, keynote speaker, and creator of more than 200 resources on strategic thinking. To sign up for the free monthly newsletter Strategic Thinker, visit: www.StrategySkills.com.

Meet Rich Horwath

Business Tips

By: Jennifer Powers

You are not in control of everything. That’s right. As much as you’d like to try, you cannot control all that goes on around you. Unlikeable policies will be made, people will say and do things that upset you, clients will come and go, your business will ebb and flow. And there’s not much you can do about it. Or is there?

One way to gain back a bit of control of your career is to understand that things don’t happen to you, or against you. Things just happen. You are not here to control what happens. Your job is to control how you react to what happens. And the way you react determines how your work life unfolds from that point on. Hence, utilizing the power over what is actually within your control.

So, people and circumstances can show up (or throw up) in your life however they may, but you get to choose how you react to those things. And what you may not realize is that REACTIONS = REALITY. Think about it. How you react in one moment will have a direct impact on your reality the very next moment.

It works like this:

R = R (Reactions = Reality)

so CR = CR

(Crappy Reactions = Crappy Reality)  and PR = PR

(Positive Reactions = Positive Reality)

A simple illustration. The stock market takes a dive. Mark, Kelly and Jim all lose their shorts. Mark panics, feels vulnerable and sells all his shares. Kelly, experiencing the same loss, chooses to see this as an opportunity and buys more while the price is low. Jim is a scaredy cat and is afraid to do anything, so he doesn’t.

Later, when the market shifts, Kelly makes out the best, Jim does okay, and Mark is too busy kicking himself to do the math.

The reality was the same for all three people: the stock market took a tumble and they all lost money. There was nothing any of them could do to control or prevent that from happening. But each of them had control over how they reacted to it. They each reacted in a different way, so they each ended up with a different reality.

So it stands to reason then that if you want to take more control of your REALITY you need to take more control of your REACTIONS. But how do you do that when reactions are like wild horses? They often run amuck and sometimes you feel like you have no control of them at all.

Start with this simple three step formula:

OBSERVE AND RESIST YOUR KNEE-“JERK” REACTION

Observe how you would tend to react when things don’t go your way and resist going there. You’ve got better plans for your career. Give yourself time and space to allow any negative reactions to flow through you. By pausing, you are allowing your “fight or flight” mechanism time to calm down and giving youself a second to regain your composure. Consider taking deep belly breaths, counting to ten or humming a tune. This will

occupy the space that a crappy reaction would normally take up.

ASK YOURSELF A QUESTION

To redirect your focus, ask yourself a question. Not just any question, but one that will help you shift into a more positive mindset from which you can react. Here are a few examples to get you started: What about this situation can I be grateful for? What belief or opinion would serve me better? How do I deserve to feel? Who would love to switch places with me?

Feel free to come up with your own powerful questions that will shift you into a positive mindset.

ANSWER THE QUESTION

You can’t skip this step. If you only ask yourself the question you are only half way there. The shift in perspective and your ability to react from a more positive outlook occurs when you answer the question. This part may be challenging at first but push through it because the payoff is big.

Meet Jennifer Powers

Imagine the scene. Some unrealistically tight deadlines are handed down to you at work.

YOU OBSERVE AND RESIST the knee-JERK reaction to complain, moan and gossip.

YOU ASK YOURSELF: “What can I turn this into?”

YOU ANSWER: “A chance to highlight my ability to perform well under pressure.”

YOUR REALITY: You calmly and coolly respond with an “I’ll handle that!” and your boss sees you as a shining star.

Remember, seemingly bad things happen to everyone. You’re not alone in that. But you have way more power over your day, your week and your life than you may recognize. The moment you begin to take control of your reactions you begin to take control of your reality.

Jennifer Powers, MCC is an international speaker, executive coach, author of the best-selling book “Oh, shift!,” and host of the fun and binge-worthy “Oh, shift!” podcast. Since founding her speaking practice, Jennifer has worked with hundreds of professionals and delivered powerful keynote addresses to over 250,000 people around the globe. For more information on bringing Jennifer Powers to your next event, please visit www.ohshift.com.

By Jason O. Harris

Providing Your Teams the C.A.R.G.O. to Succeed

5 Keys to Protect Your Company’s Most Valuable Asset: Its People Business Tips

Your company’s most precious cargo is its people. Each day that you walk into your office, establishment and organization, you are responsible for cultivating the culture. You are responsible for fostering a workplace culture that is one based on commitment and trust. As you nurture and grow the culture of your workplace, it is imperative that you realize that your most valuable resource—your most precious cargo, as they say in the aviation business—are your people.

As you look to understand what you can do each and every day to impact your company culture, you need to look at the ways you can best take care of your teams. The foundation of taking care of our people is creating and cultivating a culture of trust. It is only when you cultivate cultures of trust and commitment that you can truly begin to support your company’s most valuable resource: the people within it.

A simple way that you can create the professional environment that you want is to implement a model, the C.A.R.G.O. model, designed to create and nurture the workplace ecosystem that thrives on commitment and trust.

C: Creativity to address challenges

As you look to take care of your people, it is essential that opportunities are provided that allow for creativity. This creativity is useful for many things—primarily in addressing the many challenges that present themselves constantly in the workplace. When you trust and empower

your people to harness their creativity to address and solve problems it does many things across the many levels of your organization. Freedom to be creative instills a sense of intrinsic trust and helps to reinforce an employee’s innate abilities and talents. Creativity to address challenges strengthens the case as to why you hired them to work in your organization in the first place.

A: Access to tools and resources

When the right tools and resources are provided, people know that they have all that they need to succeed. Too often there is an expectation of the people in an organization that cannot be fulfilled due to a lack of resources or support. Effective leaders must be prepared to properly equip their teams with the right people in addition to the right tools and resources to set them up for success. Access to the appropriate tools and assets is imperative to creating and building a company culture that is rooted in trust.

R: Responsibilities

It is essential that team members are empowered to own their unique responsibilities in an organization. When team members truly own their piece of the daily duties, tasks, and projects, it reinforces the reality that their work really matters. When your team is aware of their value to the entire operation and that others are counting on them, like a combat aircrew, they will step up and perform to their best abilities. Empowerment of staff, ensuring that the training and processes clearly define and delineate their responsibilities, will lead to an empowered

organization. This empowered organization will be full of team members that know what they are responsible for and ready to tackle the tasks at hand.

G: Goals & Objectives

Goals and objectives of your team(s) and organization have to be plain, clear, and articulated in a way that the team members can understand and appreciate. The best leaders must share the goals and objectives with the team. Your team needs to know that its leaders are fully invested. In turn, it’s necessary for members of your team to share their individual goals and objectives with each other and the leadership. This ensures that everyone holds each other accountable. Beyond holding one another accountable, knowing the goals and objectives of each other allows you to know that everyone is committed, in some shape, form and fashion, for the greater good of the organization and each other.

Meet Jason

O: Opportunities for success

As a leader, you must provide the opportunities for your people to succeed. These successes exist as large and small opportunities. When provided with incremental chances to succeed and win, team members will stay engaged and continue to be committed to the organization and the team. Consider opportunities for team members to succeed in the simplest ways, that lead to team wins, that lead to organizational wins. Everyone loves to win. Everyone loves to be on a winning team!

The most precious resource in your organization, the most precious cargo in your aircraft, is your people. As you conduct business each and every day, are you and the leadership team equipping your people to sustain themselves and your organization through the inevitable turbulence that they will encounter en route to accomplish their mission? When you provide your people with the right C.A.R.G.O., you will create, promote and cultivate a workplace culture of trust that is bound for success!

Jason O. Harris is a leadership and trust speaker, consultant, and certified character coach. As a decorated combat veteran, Jason brings unique perspectives gained from his battlefield experience to your organization. Jason’s No Fail Trust™ methodology was crafted from his own harrowing, lifealtering experiences, and conveys the importance of cross-generational communication and mutual trust. Jason enjoys working with organizations and leaders that are no longer willing to settle for cultures of compliance and are ready to build and cultivate cultures of commitment. For more information on Jason O. Harris, please visit www.jasonOharris.com.

Beauty Ambassador Styling Tools

By Sara Rueda

Happy Hair, Happy Life

We know hair goes through a lot and it’s important to give it what it needs. Good hair care is the best guarantee for keeping the crown looking at its most gorgeous. Part of the foundation for happy hair is moisturizing. A moisturized scalp and strands are key to keeping hair shining and healthylooking and avoiding irritation or itchiness. Incorporating a conditioning treatment into the routine is a great way to satisfy locks. It can be even more beneficial to pair treatments with heat in order to maximize the benefits. There are several convenient products to get direct heat to strands but the following are stand outs.

The Gold ‘N Hot® Professional Conditioning Heat Cap doesn’t require a hairdryer and focuses on heat. This conditioning cap is also portable and easy-to-use with a handheld heat control switch. Use it on-the-go or from the comfort of home. Three heat settings provide plenty of styling variety for all hair types while providing versatility to use with any type of treatment.

Or for a more traditional approach, the Professional Ionic Soft Bonnet Dryer. 800-watts of professional power and 4-heat

Meet Sara Rueda

settings provide great versatility for styling, drying and customizing to various treatments. Ionic Technology® fights frizz for smooth hair and helps reduce damage from over styling. The jumbo bonnet fits all roller sizes. And, don’t forget the convenient storage and portability details –retractable handle and storage compartments for the bonnet and cord.

Gold ‘N Hot aims to support stylists and hair enthusiasts with professional products for every step of their process. We provide a wide variety of quality styling tools to help you achieve the most gorgeous results and ever-changing trends. Follow Gold ‘N Hot on Facebook and Instagram @goldnhotelite.

Gold ‘N Hot aims to support stylists with professional products for every step of their process. We provide a wide variety of quality styling tools to add to your collection. The 1875-Watt Ionic Ultra-Lightweight Dryer with Tourmaline is the beginning of creating consistently gorgeous styles. Be sure to check out all the first-rate styling tools we have to help you behind the chair. Follow Gold ‘N Hot on Facebook and Instagram @goldnhotelite.

Sara Rueda is the Content Marketing Manager in the Digital Marketing Department of the Beauty Division of Helen of Troy. Throughout her career she has pursued her passions in the marketing, writing and creative industries and devotes particular dedication to helping empower individuals to be their true selves and be their own kind of beautiful.

Urban Call Briefs

by Lafayette Jones

Pat G. Williams,

Hairstylist,

Educator and Author

Pat Williams is an award-winning hairstylist, educator, author, entrepreneur and expert product evaluator. She is the winner of the Multi-Textural Global Ambassador in Chemistry and Styling and the Coiffure de la Mondial-Paris France (in hairstyling). She’s also a recipient of the Grand Prize Styling Award, Clairol Color Award, Black Hair Olympics (in haircutting, styling and chemistry) and a patented inventor of the Hair Styling Disc. Her new book, Natural Hair was published in November 2018 and is available on Amazon.

Williams is frequently called upon as an expert with the media and trade publications. She is featured in this year’s Sophisticates Black Hair, Hype Hair, Elle, Allure and Oprah magazines. She has made appearances on ABC, NBC and FOX affiliates and has been featured in publications such as Essence, Modern Salon, Canadian Hairdresser, American Salon, Salon Sense, Rolling Out, Beauty Store Business and OTC Beauty Magazine. She has worked with celebrity clients including Oprah Winfrey, Vanessa Williams, Pat Smith, Yolanda Adams and Mary Mary.

She has owned six salons in Maryland, Texas, Washington, D.C. and Florida. She traveled recently to Paris for the Natural Hair Show launching Creme of Nature’s Pure Honey collection. Her travels have included Africa, Canada, England and the Caribbean teaching hairstylists, consumers and retail sales personnel. She has worked as Revlon Director of Education for Creme of Nature, Lottabody and Roux Products.

From working with marketing in research and product innovation to testing new formulas, her passion remains to be healthy hair. Her audiences of consumers and hairstylists follow her, seeking “real” hair care tips for natural, relaxed hair and hair in transition.

She has mastered all aspects of the hair industry in radio, television, print and film; making an appearance for Revlon in the movie, “Hair Show,” starring the comedian, Mo’Nique.

Accountant, Facilitator

Cosmetology and Barber programs accounting seminars

Williams is also CEO of MOSAIC Model and Talent Management and Beauty Solutions Global Events & Education. She resides in Washington D.C. and Jacksonville, Florida.

Janell Stephens,

Founder and Master Mixtress of Camille Rose Products

Janell Stephens is the founder and Master Mixtress behind the natural lifestyle brand, Camille Rose. Janell was tirelessly searching for products to help with the skin issues of her children. When she was unable to find the products she was looking for, she decided to take matters into her own hands and kitchen. Stephens created the first products that became the foundation of Camille Rose. The vegan mother of five believes in living a life of total wellness, marked by a commitment to herself and her customers to use the highest quality ingredients in every collection that she crafts.

Atlanta-based Camille Rose is a collection of foodie-inspired beauty products for all textures and skin types, artfully blended with gourmet ingredients such as coconut oil, caramel, marshmallow root, Moroccan pear, avocado, lavender, peppermint oil, honey, almond, and mandarin orange. The brand is quickly becoming the all-around, go-to brand for the consumer looking for safe, luxurious, effective, and affordable hair, body & skin products for adults and kids. In its seventh year of business, Camille Rose can be found nationwide in Target, Walmart, CVS, Sally Beauty, Walgreens, Whole Foods, Bed Bath & Beyond, and more.

Camille Rose’s signature suite of products include moisture-rich cleansers, conditioners, stylers, and balms, which retail from $11 to $22. The brand has become favorites of beauty influencers, beauty insiders and moms alike.

With a solid footprint in the natural beauty space, Stephens has no plans of slowing down. “I want to meet the needs of my customers from a holistic perspective. The same girl who wants an effective cleanser for her son or daughter also wants an ingredient-focused moisturizer for her own skin,” she says.

Fulfilling her promise of total wellness, the master mixtress has recently expanded her empire to include CRN Body, an inspiration-filled bath and body assortment rich in nourishing ingredients. This includes The Mandarin Collection, a kid’s haircare line that’s infused with citrus to

Janell Stephens

Founder and Master Mixtress of Camille Rose Products

Janell Stephens

Founder and Master Mixtress of Camille Rose Products

San Griffin Director of Patricia Taborn Modeling Agency

Cynthia B. Roberts

Pat G. Williams

Hairstylist, Educator and Author

Pat G. Williams

Hairstylist, Educator and Author

Urban Call Briefs

by Lafayette Jones

nourish even the youngest of strands; BodySkin, the brand’s forthcoming medical spa line and three new collections: the Around the World Collection, Lavender Collection, and Coconut Water Collection.

Stephens takes her direction on business and life from the lessons of her late grandmother, the woman who taught her how to wear multiple hats with poise. Between soccer, football and dance practices with her children, to strategizing new partnerships for her brand, Stephens seamlessly shifts between the demands of family life and “conscious beauty” on a daily basis. Her lifestyle encompasses the very ideals that inspired the creation and cult following behind Camille Rose.

San

Griffin, Director of Patricia Taborn Modeling Agency

San Griffin is the director of Patricia Taborn Modeling Agency, Inc. (PTMA), where children learn to model good character as well as clothes.

PTMA is a non-profit youth organization dedicated to providing alternative extracurricular activities for children. The agency provides an exciting opportunity for children to express themselves through the arts, explore different venues, and channel their energy to positive causes. Most importantly, the children it serves are ages 5 to 17 years old and are required to attend life skills workshops during their tenure. The organization’s vision is to offer a place where all youth can shine and be nurtured and cultivated for success.

Character development is not the only life skill emphasized. Entrepreneurship is encouraged and celebrated at PTMA. The organization has an annual Young Entrepreneurs’ Expo in Durham, North Carolina. This event is where kidpreneurs convene for a day of vending, networking, workshops and live entertainment. In the last two years, PTMA has incorporated a mini pop-up business pitch competition, in which, the winner receives $500 seed money into their business or towards a business idea. Needless to say, these models are modeling with a message, and Patricia Taborn Modeling Agency is creating leaders in the beauty industry as well as the future fortune 500 earners.

Griffin earned both a bachelor’s degree in child development and family relations, and a master’s degree in human development from North Carolina Central University in Durham, North Carolina, where she lives with her husband and three sons. Additionally, she received certification in neuroscience coaching and leadership with specializations in neuro education and neuro entrepreneurship from Optimind Neuroscience Coaching and Training Institute.

Last but not least, Griffin studied fashion merchandising and modeling at John Robert Powers, immediately after high school. Consequently, she is a skilled professional in child development and family relations, and has worked with youth and their families for over 15 years.

Aggrandize Your Life, LLC is Griffin’s personal brand that she launched in the fall of 2017. As the CEO, her goal is to provide youth and families with transformative tangible, intangible tools and resources they need to navigate life. To aid in this endeavor she wrote The Superheroes’ Guide to

Dominating Their Universe. She plans to follow with more titles that engage, inspire and powerfully impact readers of all ages. Her book can be found on Amazon and other digital platforms. In addition to her transformative line of workshops and literature, Griffin teaches several courses approved by the Department of Health and Human Services (DHHS) in North Carolina for early educators and anyone in the childcare industry for 2.0 contact hours. These courses include, It’s SIDS, Social Emotional Development in Young Children and Professionalism. However, her Vision Board Workshops are in greatest demand.

She is also a member of the Every.Black Family of Entrepreneurs as well as a mentor and coach for the youth in her family’s non-profit and community. Griffin is continuing to add to her repertoire. Stay connected with her at www.aggrandizeyourlife.com or on Instagram @aggrandizeyourlife and @ ptma_kids and Twitter @san_be

Cynthia B.

Accountant, Facilitator Cosmetology and Barber programs accounting seminars

Cynthia B. Roberts, Accountant, Facilitator Cosmetology and Barber programs accounting seminars

Cynthia B. Roberts is a 1991 graduate of Campbell University’s Lundy-Fetterman School of Business. She became an Intuit Certified QuickBooks Pro-Advisor and has a unique approach to teaching the concepts to busy entrepreneurs. Her experience includes facilitating seminars and workshops for several North Carolina Community Colleges, consulting one-on-one, and training administrative and bookkeeping staff. Roberts’ customized workshop “Fade to Black---What Every Barber/Stylist Should Know” has proven to be extremely impactful.

Realizing that barbers, stylists, nail technicians and others providing services in the beauty industry were under-served by not having access to affordable, but solid bookkeeping and accounting resources, she has provided this workshop for Cosmetology and Barber programs. Roberts will be conducting this workshop for Craven Community College’s Barber program. Stay up to the minute informed on the next dynamic workshop by visiting www.certifiedquickbooksplus.com, emailing quickbooksplus@usa.com or calling 910.249.9568.

Roberts does not know the meaning of the word quit. Slowing down is not an option for this 51-year-old cancer survivor. She travels the state providing effective training and support for individuals, businesses, churches and other non-profit organizations.

Choosing to stay in North Carolina for higher education, she earned an Associate’s Degree in Accounting from Sampson Community College in Clinton and immediately transferred to Campbell University’s LundyFetterman School of Business located in Buies Creek. In 1991, she graduated with a Bachelor’s Degree in Business Administration. She soon started a family and began working in the banking industry in eastern North Carolina.

Suddenly becoming a widow just a few years later, Cynthia remained in the banking industry several more years and concentrated on her amazing, autistic son. Always willing to lend a helping hand, she volunteered in many school programs to assist children with disabilities.

San Griffin

Director of Patricia Taborn Modeling Agency

Roberts

In 2007, as a staff accountant with a local CPA firm, she began to develop a thorough understanding of QuickBooks accounting software. She became certified in 2008, helping clients who were struggling to understand and properly use the popular accounting program. She made a significant impact in just a short period of time and earned a stellar reputation as a QuickBooks Expert.

Not afraid to try something new, she joined the business development team for a local construction company in 2013, wearing several hats including, accounting, human resources, administrative support and marketing. Busy attending chamber meetings, business expos, and helping to raise money for hurricane victims, Roberts remained passionate about helping start-ups and established businesses using QuickBooks. The online version was becoming increasingly popular and she continued to pursue her expertise by delving head first into the cloud based accounting software, all while healing from 10 eye surgeries to save her vision. There goes that unwavering determination again!

She founded QuickBooks Plus in 2014, which quickly expanded to become QuickBooks Management Group, LLC just two years later.

Roberts has two wonderful children - Aaron and Zoe - to motivate her to keep moving forward. She loves to travel and is very active in her community. She also serves on the board of Children’s Advocacy Center, Clinton City Schools’ AIG Curriculum Advisory Board and the Continuing Education Curriculum Board of Sampson Community College. She is an active Rotarian, advocating for the education of children and other humanitarian efforts in America and around the world. One of her most humbling moments, was to be selected by her Alma Mater as a ‘Woman Who Inspires.’ Roberts has proven to be an excellent motivational speaker, and lives by her own words, “live to encourage and encourage each other to live!”

Each month, Urban Call Briefs covers subjects that provide readers of OTC Beauty Magazine with information on multicultural consumers, Hispanics and African Americans, who are the fastest growing consumer segments in the U.S. The mission of this column is to build a bridge of communications and information between manufacturers and retailers and the ethnic consumers they wish to serve better. The column offers resources covering marketing, retail merchandising, consumer research, purchase behavior, fashion and beauty trends, industry events and people, trade association news, new product launches and a potpourri of information designed to help the readers make intelligent decisions about the customers they serve. Urban Call is a registered trademark of Segmented Marketing Services, Inc. (SMSi). For more information, call 336-759-7477 or visit www.segmentedmarketing.com.

The preceding article is the property of SMSi – Urban Call Marketing, Inc. and may not be reproduced without written permission from the author.

Electrical Appliances

It’s hard to style or cut your hair without electricity. From curling irons to clippers and trimmers, battery-powered or corded items are often needed to complete our looks. Stocking up on the right beauty power tools is critical. Here are the Top 5 Electrical Items that are sure to be a popular seller at your store.

1Andis T-Blade T-Outliner  AN4710

When barbers want to get that close-cut, they typically reach for the Andis T-Outliner T Blade Trimmer. This tool has become the professional standard for dry shaving, fading and, of course, all-around outlining.

Highlights

• Close-cutting, carbon-steel T-blade for precise detailing.

• Contoured housing for the perfect fit in hand.

• Cool and quiet, high-speed motor

2

Wahl 5-Star Shaver Shaper WA8061100

No one has time for razor bumps or ingrown hair. That’s why professionals and consumers alike prefer to use this finishing tool. Its hypoallergenic gold foil helps prevent skin irritation. And thanks to its rechargeable battery, the motor can run at full speed for up to 60 minutes.

4

Wahl 5-Star Magic Clip Clipper WA8148

You can’t just fade your hair with any old clippers. You need the right tool for the job. Enter: The Wahl 5-Star Magic Clip Clipper. This tool is designed specifically for traditional on-scalp tapering and fading and is perfect for over comb work. Best of all, this tool is cordless!

3

Andis Ultra Clipper Easy Cut  AN18595

For your amateur barbers and novices, this clipper may be their best bet for success. Equipped with a magnetic motor clipper and adjustable carbon steel blade, the at-home barber will have precisely what they need to execute the perfect shape up.

5

Gold N’ Hot Hood Dryer 1200 Watt

Do-it-yourselfers are often limited by their lack of professional equipment, especially a hooded hairdryer. Thankfully with the Gold N’ Hot Hood Dryer, shoppers can dry their hair at home. Able to fit even the largest of rollers, this unit is fully vented and offers steady, powerful airflow for the perfect hairstyles.

DARK & LOVELY

#1 HAIRCOLOR BRAND

DESIGNED FOR WOMEN OF COLOR*

*Women of African Descent

New Technologies in Electrical Tools

There are tons of new products hitting the market, many of which are electrical tools from your favorite brands. From clippers to flat irons, there are all sorts of new technologies and product editions to consider for your inventory. At OTC Beauty Magazine, we came across a few hot products that you’ll want to invest in for your eager shoppers.

24K Magic

No one has time to wait around for a curling iron to heat up. That’s why your stylists and consumers alike will love the FHI 24K Professional Gold Curler 1 ¼”. Thanks to its proprietary 24K Gold Technology, this iron heats up in less than 30 seconds and maintains an even heat distribution for perfect curls every time.

The Volumizer

Who says that drying your hair has to be boring? With the Gold N’ Hot Professional Ionic Volumizer Dryer and Styler, it allows you to dry your hair and style it with effortless volume in one use! Its unique oval design has specialized airflow vents for easy styling and performance. Plus, this dryer has three heat settings and Ionic Technology and Ceramic Technology for quick styling for less heat.

The Compact Dryer

They say size always matters, but not in the case of the Stylecraft Peewee 1200 Compact Dryer. Perfect for stylists on the go, this must-have is anything but your basic hairdryer. This portable tool uses Tri-Plex Fusion technology to seal the hair cuticle with moisture and shine. That means no damage, just healthy, happy hair.

The Perfect Trimmer

When you need a precise trim, your barber shoppers will love the Wahl Detailer. This lightweight, rotary motor-powered T-blade trimmer is perfect for trimming the face, neckline and ears – as it’s specifically designed facial hair in mind. This tool is so ideal for precision that your barbers could even use these trimmers to execute a hair tattoo with the greatest of ease.

CLIPPER TIPS

Sponsored by Andis Co.

The Supra Li 5 ClipperPowered to Perform

by Kenny Duncan

One of the most popular cordless creations from Andis is the Supra Li 5 adjustable blade clipper. Powered by a lithiumion battery, you can enjoy two hours of non-stop clipping time. But the best feature of this new clipper is the precision cutting performance from its five-position adjustable blade –adjustable from size 0000 to 1. This makes it perfect for tapers and fades. Plus, you get six different attachment combs for added versatility.

The impressive rotary motor inside the Supra Li 5 delivers 5,500 cutting strokes per minute. This speed is measured by how many times the cutter blade moves from the middle to the left or right then back to the center. The speed of the blades effects the final look of the hair when cut; slower moving blades leave hair with a textured finish while faster moving blades produce a smoother more precise finish. In comparison to other rotary motor clippers, the Supra Li 5 is among the fastest.

Because the speed and torque of this clipper easily cuts through thick hair, it makes the Supra Li 5 one of the few adjustable blade clippers that I use to perform the clipperover-comb technique. And, the consistent power provided by the lithium-ion battery maintains the same energy output level throughout the entire charge of the battery. But if you get to the end of the battery life, just plug the clipper in and keep on cutting.

Overall, the Supra Li 5 packs a huge punch, yet it is compact and lightweight. It’s very maneuverable and will allow clipper cutters to produce styles with less arm and hand fatigue. This tool is a great choice for either mobile barbering or all day behind the chair…without weighing you down.

For more info on the Supra Li 5 visit andis.com today.

JBS Beauty Club has all your accessory needs with necklaces, earrings, scarves, sunglasses, etc. Stock your store with only the best from JBS. As part of the largest beauty supply distributor, you can always buy items by the piece and at great prices. For more information, call 800-361-0786 or visit them at 4300 Northeast Expressway, Doraville, GA.

THERAPY TRENDS

Healthy Hair, Before and After

By Elayne McClaine

The hair care industry’s objective is to deliver hair that looks good—well styled, shaded and shaped. However, achieving that style can be very detrimental to the health of the hair. For that reason, restorative, revitalizing and reparative products are flooding the market. For many major brands the trend is focused more on preventive products. Health conscious products are used before damage is done. In the general market, moisture and protection are infused into innovational ingredients like time-released proteins. These products and thermal appliances are infused with protective technologies that minimize damage. Several of the new thermal instruments have healthier, accelerated ions to accomplish the thermal treatment with less heat contact. These brands recognize the damage and destruction caused by hair coloring and styling products. They attack before the damage is done. The treatment is more often in the form of a masque or tonic.

Within the OTC community, healthy brands tend to address the needs of after-the-fact damage. Chemically bruised, aging and thinning hair need doses of healthy remedies. Many of the reparative brands are based on serums, butters and oils— oils that repair, restore and revive. Oily does not mean greasy. Nor does it mean cheap. While oils are great for sheen, most oils do not moisturize the hair. Modern, healthy branding in OTC stores is primarily driven by the move toward healthy refined oils. While most of the healthy brands are reparative, they are also designed to holistically address skincare needs. Any new OTC-specific brand should include a wide variety of lightweight, organic ingredients that restore and repair. The ingredients must nourish the scalp as well as hydrate the hair.

Healthy branding ties in with the urban, natural movement. Weightless, penetrating formulas will deliver the best in healthy brands for both before or after care.

Elayne McClaine has identified and developed emerging domestic and global trends in hair care, skincare and other consumer categories for such firms as Chesebrough-Pond’s, Revlon and Pharmacia (div. of Pfizer). Her expertise in therapeutic treatments for hair, skin and scalp led to the creation of the Women’s Institute for Fine and Thinning Hair, sponsored by Rogaine. McClaine has been acknowledged by the American Academy of Dermatologists for marketing and promotional excellence. ESME Market Specialists, LLC consults with firms that require expertise in strategy development, multicultural marketing and account planning. For more information, visit www.esmemarketspecialists.com.

Protective Styling Trends

By Aissatou Josette

Understanding Crochet Braids

From braids to locs and wavy and straight hair, too: you can achieve just about any style when using the crochet method. Crochet styles are incredibly simple, requiring only a crochet weaving needle, the skill to cornrow and some packs of crochet hair to create a variety of looks. But to install your hair in a way that looks natural, with minimal detection? Well, that requires a different set of skills. Here are a few installation tips to offer your shoppers when they come to your store in search of crochet hair.

Step

1: Detangle

You want to make sure the hair is properly detangled and in it’s healthiest condition.. When the hair is uncombed or matted, it will produce bigger and bulkier braids, as well potential for damaged hair follicles later.

Step 2: Braid Down

Step

4: How to Use a Crochet Needle:

Gently open the crochet hook. Slide it UNDER the braid while open. Then grab the crochet hair & close the hook. Slide it back under the braid and loop it. You have now done a crochet!

Step

5: Know the Tricks

Now that you’ve finished the style, you may notice gaps between your braids. Slide the crochet needle under a few strands of hair like it a braid (going vertically) and add a few more pieces of crochet hair. It will create the illusion that the client has individuals all over their head, no matter which way they swing their hair.

The braids should start as close to the front of the scalp as possible to provide optimal styling options and to create a ‘from the scalp look’. You don’t want bulky big braids, however more than 15 braids can lead to a crowded look. The braids simply need to be flat all around for ideal installation.

Step

3: Hair Selection.

Once you’ve selected the hair of your dreams, make sure you have enough packs, plus one extra pack for emergencies.

• FASTER & EASIER APPLICATIONS

• NO SPECIAL TOOLS NEEDED (FOR EXTENSIONS)

• STAYS ON LONGER & STRONGER (THAN OTHER COMPETING PRODUCTS)

• DRIES FAST & CLEAR • WATER & OIL RESISTANT

• IN ALUMINUM TUBES FOR INDEFINITE SHELF LIFE

• NEW DISPLAY BOX

New Venue For in-cosmetics North America in 2020

Statement from Reed Exhibitions, the Organizer of in-cosmetics North America

New York, October 23, 2019 – “It is hugely important that we deliver events which meet the evolving needs of our customers. Responding to feedback from both our exhibitors and visitors, we are today announcing that the 2020 edition of in-cosmetics North America will move to New Jersey’s Meadowlands Exposition Center, from October 21-22, 2020.

“This will take the region’s most interactive show for personal care ingredients and new product development into the heartland of the beauty industry. And it will position the event closer to leading and niche cosmetic brands, contract manufacturers and R&D centers.

“The Meadowlands is a superb venue. It will offer all participants greater value, with free parking, and accommodation on average 30% cheaper than New York City. With local amenities all within walking distance, it is in close proximity to Manhattan and major transport hubs.

“We are excited to be moving to New Jersey. We believe it will make the event even more accessible and convenient for busy cosmetics professionals who wish to benefit from the sourcing and educational opportunities delivered by in-cosmetics North America.”

Metal Edition Cordless Magic Clip Releases for Limited Time Only

New tool comes in a sleek, vintage-inspired all-metal casing that outshines the competition.

Sterling, IL (September 27th, 2019)

- The limited-edition release of the vintage-inspired clipper is finally here with the Metal Edition Cordless Magic Clip. Barbers and stylists can cut in style and power as the metal casing transforms this clipper into a musthave with a lengthy battery life of 90 minutes.

While the look of the Metal Edition Cordless Magic Clip is all vintage, the technology is anything but. Using advanced “crunch blade” technology thanks to its staggered-tooth blade, rotary motor, and linear-cutting system the clipper’s blades can move parallel to one another. This helps barbers cut faster and creates smoother blends, allowing them to remove hair in bulk

and create texture, especially when fading.

Wahl Education and Artistic Team member Kevin Nguyen (@ yakuzabarber) sees the release of this new tool as a continuation of the company’s entrepreneurial spirit. “Wahl’s audience will always grow because our products have continued to fulfill the needs of barbers and stylists for generations. There is a reason why Wahl has been in business for 100 years and counting. Innovation is what the company is all about.”

Wahl Professional is releasing the Metal Edition Cordless Magic Clip for a limited time only. The clipper retails at $179 and can be found at wahlpro.com. Wahl’s Senior Marketing Associate Aaron Flick believes this special release will be big for the company. “The vintage look in barbering is very popular right now. It transports barbers back in time, and that was our goal with this limited time only release. As a collective, we wanted to continue our goal with this limited time only release. As a collective, we wanted to continue our celebration of Wahl’s 100 years of being a top clipper manufacturer.”

FOR ALL PROTECTIVE HAIR STYLES

LACE FRONT, WIG & WEAVE WEARERS PLUS BRAIDS

INTRODUCING: ISOPLUS BLACK CASTOR OIL AND COCONUT OIL THERAPEUTIC

PRODUCTS

• HELPS STRENGTHEN THINNING HAIR

• HELPS COMBAT BREAKAGE

• HELPS PROMOTE HAIR GROWTH

• HELPS MOISTURIZE DAMAGED HAIR

Bespoke R&D Tours to offer exclusive networking opportunities and product presentations at in-cosmetics Asia 2019

R&D professionals at in-cosmetics Asia 2019 are exclusively invited to join guided R&D Tours with expert consultant, Rouah AlWakeel, when the show returns to Bangkok this November.

The specialist tours, which will include stops at the stands of a carefully selected list of exhibitors, are a useful tool to help R&D professionals working for cosmetics/contract manufacturers or private labels make the most of their time at the show. Attendees will benefit from face-to-face introductions with key exhibitors in addition to seeing exclusive product presentations that relate to one of three specific topics for 2019.

Sponsored by Mibelle Biochemistry, the first of the three tailored tours will highlight ingredients for an Urban Lifestyle. Suppliers involved in the tour will showcase their latest ingredients with functions that deliver ozone-related inflammation reduction, bluelight protection, UV protection and electropollution defence.

A second tour, sponsored by Codif TN, will explore Skin Health & Microbiota. Tour attendees will have the opportunity to directly connect with exhibitors displaying ingredients focused on microbiota and mycobiota support, vitamins and pre-biotics, amongst other benefits related to this trending topic.

The third and final tour will look at Timeless Beauty. R&D professionals joining the guided tour can explore the ingredients first-hand and tap into the latest peptides, stem-cells and botanical actives that help in maintaining radiance, hydration, and regulating the cell metabolism.

The tours were a huge success when they launched at the show last year, with more than 100 formulators including professionals from Unilever, Coty, L’Oréal, AmorePacific and P&G in attendance. 91% of those who took part said they would recommend the tours

to a colleague as they gave them the opportunity to try products and ask questions directly to suppliers in a unique and timeefficient way, with several stating how valuable the information provided was.

Commenting on this year’s R&D tours, Rouah Al-Wakeel said: “We have a whole host of amazing exhibitors that can provide solutions for formulations across these three topics, so it’s been a truly enjoyable task to curate the R&D Tours this year. We’ve meticulously tailored the tours so that R&D professionals from all backgrounds joining me at in-cosmetics Asia this November will come away with fresh knowledge and access to new ingredients which they can take back to the lab. Alongside highlighting key ingredients, I will formally introduce attendees to exhibitors that they may not otherwise have met, thus making the R&D tours an ideal platform for R&D professionals to network with key suppliers in the industry.”

With each of the three topics covered once daily, the 90-minute R&D tours will take place at either 10.30, 13.00 or 13.30 and 15:00 or 15:30. A bespoke itinerary has been created to demonstrate the very best ingredients and innovations across the show floor, driven by this year’s three trending topics, as chosen by Rouah Al-Wakeel. This year’s R&D Tours are co-sponsored by Validated Claims Support (VCS).

in-cosmetics Asia will take place at the Bangkok International Trade & Exhibition Centre (BITEC), Asia’s premier exhibition and convention centre from 5-7 November 2019. For more information, please visit https://asia.in-cosmetics.com/

Don’t miss out on unrivalled opportunities to learn, source and network at in-cosmetics North America 2019

Expert knowledge, innovation and unrivalled networking opportunities await at North America’s most interactive beauty and personal care event this October

in-cosmetics North America will open its doors to R&D professionals, indie brand owners and marketers across the NPD value chain in just a few weeks’ time. Now in its fourth year, the event will provide a fantastic opportunity for the beauty industry to source novel ingredients, explore the story behind the science, build new relationships and learn about the trends driving our exciting industry forward.

There are many reasons to join the action in New York from October 23-24, but here are our top three reasons why this year’s show is a must-visit:

Sharing Expert Knowledge

Attendees can gain invaluable insights and adopt a forwardthinking approach  to develop and deliver new products  that directly meet consumers’ needs, through the highly acclaimed Marketing Trends Theater sessions and Technical Seminars.

Among the speakers joining this year’s Marketing Trends program are:

• Pierre Killeen, Strategic Business Development Manager, HEXO addressing  What’s driving consumer interest in the CBD-cosmetics space?

• Denise Herich, Co-Founder and Managing Partner of The Benchmarking Company talking about Customized skincare.

• Stuart Chidley, Co-Founder of Beauty Kitchen, and Jay Bolus, President of Certification Services at McDonough Braungart Design Chemistry (MBDC) exploring Sustainability as the new natural in beauty – how Indie Brands are influencing macro consumer behavior

Offering exclusive insights in practical and technical ingredient application, the Technical Seminars program will include topics such as;

• Formulating high performing natural products, with Brittany Pease, Applications Chemist, INOLEX (Univar Solutions).

• Benefits of preservation booster – Cycolohexylglycerin & Hexylglycerin, with Yasuhiro Tsushima, Senior Research Associate, ADEKA Corporation.

• Best practices to manage metrics & ROI throughout your commercialization process, with Ken Bubeck, President, Ithos Global.

• When water stops being water, amazing things happen, with Zoia Lascu, Senior Account Manager, Lipotec USA. IncLubrizol

• Dr Claudia Aguirre, Neuroscientist and Mind-Body Expert, discussing Emotions and cognition in the age of virtual beauty.

The likes of Craig Queen, Applications Development Manager, Univar Solutions, and incosmetics North America’s new official technical advisor, Mark Chandler, will also offer exclusive insights into how to create awardwinning formulations, in the highly popular Formulation Lab.  Visitors can also secure a spot for the freeto-attend The serum submersion creating preparatory skincare workshop – a guide to creating an effective, moisturizing serum quickly with three options including color correction, hosted by Josey Casto, Cosmetic Application Chemist, EMD Performance Materials Corp.

Industry

Continue in-cosmetic

Back by popular demand, the Formulation Challenge returns as the who’s who of cosmetics go head-to-head to formulate a marketable product from a mystery box of ingredients in just 90 minutes. Will Shiseido retain the top spot, or will another company take the crown this year?

Innovation in the Spotlight

Within the increasingly competitive beauty industry, brands need to continuously look for new ways to develop products that meet the micro needs of consumers on a macro level. With a focus on all stages and angles of the new product development cycle, there will be plenty of opportunities to test and evaluate ingredients’ suitability for new finished products.

R&D teams and marketers are invited to get hands-on with the newest ingredients from around the world at the Innovation Zone, sponsored by Mibelle Biochemistry, which will also feature daily Mintel Live Demonstrations that explore key future trends.

In a new partnership with Peclers Paris, the Make-up and Sensory Bar will offer inspiration for both cosmetics manufacturers and indie brands looking at Psyche Tech – science and nature – and Origins – cultural and traditional influences. Attendees can also put new formulations to the test and identify innovative pigments, textures, fragrances and technologies that deliver captivating products.

Specialist tours and trails, including the Fast Track Marketing: Technology Tours, will explore the story behind-the-science, with Cherie Buziak, CEO/Owner of BeautyEdge LLC., playing the role of tour guide. New to the line-up this year is the Indie Trail and Tours, a dedicated trail introducing the latest innovative ingredients to suit a smaller scale production, allowing indie brands to match the NPD pace of the major players.

Who Will You Meet?

The event offers a unique platform to meet international ingredient suppliers and solution providers covering the entire new product development value chain. New exhibitors include the world’s only certified Shea butter producer, Guru Nanak Oil Milks; global suppliers of speciality personal care chemicals, Vivimed Labs

Europe Ltd.; leading natural cosmetics ingredients company The Garden of Naturalsolution and one of South Korea’s leading manufacturers of alternative preservatives, DJC Co., Ltd. Also returning this year is global chemical company, Wacker Chemical Corporation - specialists in silicone products for the personal care industry - who will be showcasing new products for 2019 including BELSIL® EG 5 and BELSIL® OW 2100 silicones providing application solutions.

Adding further value and expertise, in-cosmetics North America has also partnered with the Personal Care Products Councilthe leading national trade association representing the global cosmetics and personal care industry – for this year’s show.

Mark Pollak, PCPC Senior EVP & COO, commented: “PCPC’s 600 member companies represent more than 90% of the U.S. beauty and personal care market, with the trade association serving as the voice on scientific, legislative, regulatory, legal, and international issues. With a fresh focus on new product development, in-cosmetics North America brings together many of the beauty and personal care market’s most important suppliers as well as industry experts sharing the most up-to-date knowledge and expertise. We believe the show’s fourth edition is a natural partnership for PCPC.”

in-cosmetics North America Event Director, Daniel Zanetti, added: “in-cosmetics North America offers attendees a chance to gain expert knowledge, free of charge, as well as the opportunity to interact with ingredients and meet brand new contacts within the industry. Our commitment to providing a valuable platform for indie brands is recognized in the brand-new Indie Trail and Tour, while our educational program featuring some of the industry’s biggest names means there are endless opportunities to gain insights to inspire future products. We’re looking forward to welcoming everyone back to New York this October.”

in-cosmetics North America will take place at the Javits Center in New York from 23-24 October 2019. For more information, please visit http://northamerica.in-cosmetics.com

in-cosmetics Latin America stages biggest event to-date with 18% increase in visitor attendance

The organisers behind in-cosmetics Latin America delivered a record-breaking event when the exhibition returned to Brazil on 18-19 September. Reflecting the region’s need for learning and exploring new ingredients in the industry, more than 4,700  R&D professionals descended on the Expo Center Norte São Paulo to discover the latest innovative ingredients, network with fellow professionals and learn about the latest trends set to hit the fourth largest cosmetics market in the world.

Over the course of the two days, the region’s leading personal care ingredients event provided a platform for suppliers to showcase their pioneering ingredients, materials and technologies. The show saw a 14% increase in the number of stands this year, with 23 suppliers exhibiting at in-cosmetics Latin America for the first time. Similarly, a record-breaking 52% of visitors had never attended the show before - highlighting the growth in popularity of the event. A large cohort of visitors travelled from within Brazil, as well as from other countries across South America including Argentina, Belize, Bolivia, Chile, Colombia, Costa Rica, Ecuador, Guatemala, Paraguay, Peru, Uruguay and Venezuela.

Inspiring innovation

Over the two days, all eyes were firmly on the future. Senior R&D professionals from companies such as Procter & Gamble, Unilever, Natura, Johnson & Johnson, L’OCCITANE, Avon, Belcorp, LACA, Mary Kay and Genomma Lab attended the event to source novel ingredients, and identify trends that will drive the success of one of the most dynamic beauty scenes on the planet.

Fabiana Munhoz, Manager of Advanced Research at L’Oreal, commented: “The format of the exhibition is genuinely conducive to a good discussion with suppliers about what is trending and what is happening in the market – I found the whole experience very enlightening.”

Innovation as a theme featured prominently throughout the educational programme as highlighted by Sérgio Gonçalves, Chemyunion’s director of marketing and business, during one of the ABIHPEC (Brazilian Association of the Personal Hygiene,

Perfumery and Cosmetics Industry) Technical Workshops. He said: “People confuse innovation with invention. It’s not just technology and science, it has to be firmly grounded in business. In recent years we have noticed something of an acceleration in this process. The market is faster, the technology is more agile, the product life cycle is shorter, and we need to improve our ability to innovate”.

And Exhibition Director, Daniel Zanetti, agreed. He said: “Innovation is at the very heart of the beauty industry, it is embedded in everything we do, and this is reflected at in-cosmetics Latin America. Our aim is to provide tools for the sector to continually reinvent itself year-on-year, to help brands develop forwardthinking products that cater to consumers’ ever-changing needs – and that starts with the pioneering new ingredients that our exhibitors are creating and showcasing at the event.”

One area of the exhibition where this activity was particularly prevalent was the Innovation Zone, which showcased a record number of brand-new ingredients this year. The Innovation Zone Demonstrations, 30-minute interactive presentations and Spotlight On area - focusing on trends in haircare, skincare and formulations - also proved to be popular, offering visitors practical and theoretical insights into the very latest developments in the industry.

Making their debut at the exhibition this year, the Innovation Tours proved to be a huge hit with formulators and developers alike. Led by Product Development Researcher and in-cosmetics Latin America Technical Advisor, Cleber Barros, the silent tours guided visitors around the event, highlighting companies offering new and novel products.

Barros explained: “The launch or the Innovation Tours this year truly exceeded my expectations. The experience offered proved to be truly immersive – participants were able to learn about the background to the products, what is different about them, the pros and cons and crucially, to find out what makes them genuinely innovative.”

At the in-cosmetics Latin America Cocktail and Awards night, exhibitors were recognised for their achievements in three

separate awards. The Innovation Zone Best Ingredient Awardwhich highlighted ingredients that combine innovative science and product features in a way that demonstrates substantial benefits to manufacturers and to end-users when compared to existing ingredients - went to Solabia Biotecnológica for PRELLIANCE®, while the silver award went to Gattefossé for Emulium® Illustro and bronze to Symrise for SymRebootTM L19.

The Gold winner of the Spotlight On Award, which celebrated the best ingredient among three increasingly important areas of the industry - haircare, anti-ageing and formulations - was Colormix Specialties with SunCare Apalight SPF 30. Silver and bronze went to LipoTrue S.L. (AnargyTM) and IFF - Lucas Meyer Cosmetics (SKINecturaTM), respectively.

Finally, the winner of the Gold ABIHPEC-ITEHPEC Innovation Award, organised by ABIHPEC, was Bloomage Biotech, with its active microHA. In second place with the Silver Award was Chemyunion, with its assets MICAH® and THERMOSHIELD PREMIUM while Bronze went to Hallstar.

Talking trends

Sustainability was another trend that played out significantly across the exhibition this year. With generations Y and Z paying more attention to the environmental impact of the products they use than ever before, manufacturers have been forced to turn their attention to green and natural ingredients. Reflecting the importance of this trend, the event organisers introduced the Green Trail, which signposted visitors to over 94 exhibitors with a particular focus on this area.

One company that particularly benefited from the initiative was first-time exhibitor Nanoceuticals. “We met visitors from really large companies and were very surprised by the result. We are from Goiás in the centre-west of Brazil and will return to São Paulo in 20 days to close deals, which have only been made possible by the exhibition. We already have our stand booked for next year,” commented Guilherme Ferreira, Chief Sales Officer.

Another company with a focus on sustainability and natural ingredients was Beraca. The exhibitor boasted one of the busiest stands at the event thanks to the launch of a brand-new acai extract and ‘sensory experience’ where visitors could develop their own facial serum and leave-in capillary. “We didn’t stop for a minute. We love in-cosmetics Latin America for its well-targeted audience.”

Independent brands have long been a mainstay of the Latin American cosmetics industry, and indeed in 2018 the market was valued at R$400 million. However, while they have the ability to be flexible to suit individual needs and can really focus on health, wellbeing, sustainability and local sourcing, the brands themselves often have difficulty in finding suppliers who can provide ingredients to suit a smaller production run. This challenge inspired another new experience at this year’s exhibition – the Indie Trail. Made up of approximately 50 exhibitors, it helped visitors navigate their way around the event with greater efficiency, highlighting companies that are set-up to cater to smaller businesses.

Raquel Goldman, from the R&D team at Brazilian company, Labot Green Cosmetics, emphasised the importance of the trail. “I’ve been in business for a long time and always got the sense that companies were only really interested in servicing big brands because of the minimum order volume. Now, thanks to the trail, I have been able to meet the right people, and companies welcomed me who were able to physically meet the needs of my brand. Another really innovative idea from in-cosmetics Latin America.”

Driving knowledge

Education once again played a key role at this year’s exhibition, with comprehensive trends analysis, technical training and professional development spread over the two days of the event.

The Technical Workshops, hosted by ABIHPEC, explored ‘a digital world and cosmetics’, delving into subjects such as ‘applications of hyperspectral images in sun care’ and ‘epigenetics applied to cosmetics’. In the Technical Seminars, topics such as ‘proageing, lifestyle and positive attitude’ and ‘a Mediterranean active ingredient for non-gender eye-care beauty’ were also covered.

Meanwhile the highly-acclaimed Marketing Trends Theatre hosted sessions such as ‘opportunities in natural products in Latin America’, ‘trends and business opportunities with Asian Beauty’, ‘tools for sustainable innovation’ and ‘fragrance through the decades – the social, political and economic trends that influence fragrance’, among many others.

Presentations that proved particularly popular included ‘the future of skincare’ with Bruna Ortega, Beauty and Fashion Expert at WGSN, and ‘haircare in Latin America – trends and opportunities’ with Elton Morimitsu, Senior Analyst at Euromonitor International.

For more information and to receive the latest updates, please visit https://latinamerica.in-cosmetics.com

PEOPLE

Wahl Professional welcomes Andrew Papoccia from Wahl Italia as the new U.S. national sales manager. Andrew will lead Wahl Professional’s territory sales managers, reps and distributors. He takes over for Anne Marie Kollias, who was promoted to U.S. director of sales and marketing. Andrew has been with Wahl Professional since 2013, when he joined Wahl Italia as its first national sales manager.

The Italian subsidiary began operating that same year and he was instrumental in getting it up and running. Andrew was born and raised in Sterling, IL, which is home to Wahl’s headquarters. Therefore, the move to the small northern Illinois town is a homecoming. He brings with

OBITS

him his wife, Beatrice, and their three children.

“I’m excited to get back to Sterling and my roots in the American market. I’m looking forward to developing strong relationships with our clients. I enjoyed that aspect of my work when building the Wahl Italia subsidiary,” says Andrew. Visit wahlpro.com.

Joan Betty Henderson Johnson (89) died peacefully at her home surrounded by her family on September 6, 2019. Joan was married to her high school sweetheart, George E. Johnson, Sr., for 69 years and was mother to four children.

Together, she and George started Johnson Products Company in 1954 and turned a $250 investment into a business that became the first Blackowned company to be publically traded on the American Stock Exchange. The company manufactured Ultra Sheen, Afro Sheen, Ultra Sheen Cosmetics and other ethnic brands. Johnson Products pioneered modern black hair care. Through their company, the Johnsons transformed Soul Train into an historic, nationally syndicated dance program for a national audience. Joan and George were the recipients of many awards, including the highest entrepreneurial honor given by Black Enterprise Magazine: The A.G. Gaston Lifetime Achievement Award.

Joan was an advocate for strong and powerful women, and she set an example of being one. She was proud to be a trustee of Spelman College, a historically black liberal arts college for women in Atlanta. The family continues her legacy and supports the college with an annual scholarship.

Isobel Neal says, “Joan was a real person. She was a generous spirit who quietly helped a lot of people. She had the ability to go anywhere, do anything. She was an original. You could count on the fact that she was going to be the same all the time. She was a great friend.” Linda Johnson Rice states, “She truly was a grande dame in every sense of the word— dignified, smart, sharp-witted and fun. I have many fond memories of my conversations with her dispensing life advice. Her life is one to be celebrated.”

A true matriarch, Joan was a daughter, mother, wife, sister, grandmother and great-grandmother. Granddaughter Lecretia Capista comments, “Grandma Joan was a gracious, elegant, sophisticated and kind woman, a woman who set the standard for her family’s involvement in the world. She taught us how to be respectful of others, to value education, and not to take anything for granted. She expected us to enjoy the best of what life has to offer and to never forget about helping others.”

Andrew

Joan B. Johnson

SHOW CALENDAR

NOVEMBER / DECEMBER

WHEN WHAT WHERE CONTACT

November 3-4 Cinderella Hair Extensions: 6 Methods Santa Fe Springs, CA www.cinderellahair.com

November 3-5 Strategies MasterMind: Hitting Goals Centerbrook, CT strategies.com

November 4 Cosmetologists Chicago: First Mondays Chicago, IL americasbeautyshow.com

November 5-7 In-Cosmetics Asia Bangkok, Thailand asia.in-cosmetics.com

November 10-11 The Artistry and Business of Hairdressing ECRU NY Academy, Fair Lawn, NJ https://www.ecrunewyork.com/classes

November 12 WWD Digital Forum Los Angeles, CA fairchildlive.com

November 12-15 Cosmoprof/Asia and CosmoPack Asia Hong Kong cosmoprof-asia.com

November 17-18 Image Expo Dallas Dallas, TX theimageexpo.com

November 19 The Trend Report ECRU NY Academy, Fair Lawn, NJ https://www.ecrunewyork.com/classes

November 20 WWD BeautyVest Summit

New York, NY fairchildlive.com

November 28-29 PBA Executive Summit Scottsdale, AZ probeauty.org

DECEMBER

December 1-2 Cinderella Hair Extensions: 6 Methods Birmingham, AL www.cinderellahair.com

December 1-2 Cinderella Hair Extensions: 6 Methods Amarillo, TX www.cinderellahair.com

December 5-8 SOHO Natural Products Expo Orlando, FL www.sohoexpo.ne

December 9 Cosmetologists Chicago: First Mondays Chicago, IL americasbeautyshow.com

December 14 CEW: Beauty of Giving Luncheon

New York, NY cew.org

1-800-936-8733

1-800-925-4669

1-844-421-9736

1-800-936-8733

1-800-925-4669

Let your voice be heard!

In this segment, OTC Beauty Magazine wants to find out what is important to you, our loyal readers. Posing a handful of questions each month, our goal is to learn through feedback how to better serve you. We ask that you take a few minutes to share your thoughts; write responses on this sheet and mail it back to us, or send it via email.

여러분의 목소리를 내세요! 여러분의 목소리를 내세요! OTC 뷰티 매거진은 소중한 여러분의 의견을 수렴하려고 합니다. 매달 몇 가지의 질문을 통해 여러분의 의견을 듣고, 좀더 발전된 잡지를 만들고자 합니다. 약간의 시간을 내 주시어 여러분의 생각들을 전달해 주세요. 질문지에 답변을 하여 저희 사무실로 보내주시거나 이메일을 보내 주시면 됩니다. (연락처는 이 페이지 맨 밑에 있습니다)

• Which electrical items sell well at your store?

• Which percentage of your customers are professional hairstylists or barbers?

• How do you upsell customers when they purchase electrical items?

When we receive your feedback we will choose a few answers to feature in the next month’s issue. You could be famous just by answering a few questions – simple as that! We look forward to hearing from you and thank you for supporting this publication. 보내주신 답변 중 몇몇을 뽑아 다음달에 기재하도록 하겠습니다.

드리며, 많은 참여 부탁 드리겠습니다.

Name (성함)

Store Name (상호명) ___________________________________

State (주)

Mail this form to: ( 보내실곳: ) OTC Beauty Magazine, Attn: Editorial Dept. 3587 Oakcliff Rd. - Doraville, GA 30340 Email: editor@otcbeautymagazine.com

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