For visibly healthier hair, start at your roots with the Royal Oils collection. Achieve a healthier scalp and healthier hair in just 3 weeks. *
SPECIFICALLY DESIGNED FOR CURLY AND COILY CROWNS
A COLLECTION
Healthier Scalp, Healthier Hair in Just 3 Weeks
Your customers know the negative effects of a dry, uncomfortable scalp. Although they are twice as likely to experience scalp issues, they are half as likely to use anti-dandruff products due to concerns around harming their hair. That’s why we’ve created the ultimate scalp care solution.
Your customers can now achieve long-lasting scalp relief, a healthier scalp and healthier hair in just 3 weeks.
Healthy Hair Starts with a Healthy Scalp
The Royal Oils Collection is designed with an effective ingredient that soothes the scalp and provides long-lasting relief from dryness, itching and flaking.* The products help to balance natural moisture levels for healthy scalp and hair.* Coconut oils leave hair luxuriously moisturized. This unique line of six products was developed to maintain hair and scalp health. The collection is also great for keeping the scalp healthy while wearing protective styles, locs and twists and also for male customers sporting, fades, waves or cornrows.
*associated with dandruff
Total Scalp Care to Honor Every Uniquely Beautiful Hair Type
The Head & Shoulders Technology featuring ZPT and zinc carbonate is a truly smart solution to address scalp discomfort. It is highly efficient in adapting to the unique and constantly changing needs for Black men & women’s scalp and hair from one hair wash to the next.
Developed by the Royal Council
Each product in this line-up was perfected by Black hair experts with active ingredients developed with dermatologists to relieve an itchy scalp,* prevent flakes* and itch and to provide long lasting scalp relief.**
*as associated with dandruff
**with regular use
Respect the Crown
Cater to your customer’s textured hair needs with a collection dedicated to soothing long-lasting scalp relief and luxuriously moisturized hair.
Royal Oils Daily Moisture Scalp Cream
This light, fast-absorbing cream nourishes the scalp. Designed for use between wash days, the leave-in formula is free of sulfates, mineral oils and dyes. This product is great for protective styles, twists and locs.
Royal Oils Instant Soothe Scalp Elixir
The no-rinse elixir is free of alcohol* and features cooling menthol and peppermint oil to instantly soothe dry, irritated scalp on contact for all day, 24-hour scalp and itch protection*. *contains no ethanol
Royal
Oils Hair & Scalp Co-wash
Unlike your customer’s usual co-wash, this product gently cleans and hydrates her scalp and hair. This moisturizing co-wash removes build up and refreshes from root to tip. As a low-lather product, it’s rich with a fresh coconut scent. It’s also perfect for detangling relaxed and natural hair, making it easy to comb and brush out tangles.
Royal Oils Water Activated Scalp Scrub
This unique water activated formula is designed to be used in the shower prior to shampoo designed to remove product build up and renew the surface of your customer’s scalp. It’s great for wash days and is infused with coconut oil, sulfate-free and also dye-free.
Royal Oils Scalp Care Shampoo
This fresh coconut scent shampoo cleanses hair and scalp to remove buildup. It’s free of parabens and dyes, with long-lasting odor protection. It also provides your customer with light-weight, longlasting hydration without fear of stripping away moisture.
Royal Oils Scalp Balancing Conditioner
Customers can use this moisturizing conditioner to restore scalp and hair moisture, leaving hair touchably soft and healthy. It’s free of sulfates, parabens and dyes.
25
Knowledge to Know
Attract More Customers with Hollywood Beauty®’s New Growth Oils Assortment
By Jasmine Shaw
Are your textured-hair customers frustrated over breakage from over-manipulated hairstyling or damage from heat use? Hollywood Beauty may have the perfect solution that your customersand bottom line - will love!
30
Business Tips Beyond Mentoring | Coaches, Champions & Cardinals
By Jill J. Johnson
People who achieve career success often talk about having had a mentor who guided their career. Everyone needs help learning new skills and imagining things they could have never conceived of on their own. Yet, there are three other types of people who can profoundly impact your ability to achieve success besides someone who is actively mentoring you.
ON THE COVER
Ready for extra juicy hair and real hydration? African Pride has you covered with its new Moisture Miracle Gels. These three styling gels are designed to provide the necessary hold without holding back on the moisture.
To learn more, turn to page 52 or visit www.africanpridehair.com.
CEO: Ann Jhin
Editor: Jessica De Vault Hale editor@otcbeautymagazine.com subscriptions@otcbeautymagazine.com
Art Director: Sam Choi support@otcbeautymagazine.com
Advertising Manager: Candace Smith advertising@otcbeautymagazine.com
Arabic Translator: Laura Albast
Contributing Writers: Mary Bandy Jasmine Shaw Jill J. Johnson
Columnists: Lafayette Jones Elayne McClaine Kenny Duncan
To subscribe, call us at 678-805-3291 or visit www.otcbeautymagazine.com.
Subscriptions are no charge for businesses (including retailers, manufacturers, and distributors) in the U.S. of the beauty and barber supply industry.
For all other subscribers, yearly subscriptions (12 issues) are $48.00. Please send a check payable to OTC Beauty Magazine to: OTC Beauty Magazine; attn: subscriptions; 3587 Oakcliff Rd.; Doraville, GA 30340. Cover price is $6.00.
OTC Beauty Magazine is a trade magazine for the multicultural beauty supply industry offering retail store owners, manufacturers, distributors, and industry professionals a unique perspective on new and evolving products, useful business tips, effective selling tools to boost revenue and customer traffic, and valuable product knowledge by combining insight and intelligence with depth and style. This is the only multilingual publication in the industry offering both Korean, Arabic and English translations.
OTC Beauty Magazine is published monthly by Jinny Corp. Postage paid at Auburn, AL and at additional mailing offices. Reproduction in whole or in part of any text, photographs or illustrations without written permission from a staff member is strictly prohibited.
Post Master: Please send address changes to: OTC Beauty Magazine Attn: Subscriptions 3587 Oakcliff Rd., Doraville, GA 30340
T: 678-805-3291 F: 678-805-3292
Pleasant Image Distributing, Inc.
DESCRIPTION
The first ever lash collection that you can use water to apply false lashes. Innovative new way to wear lashes that takes the stress out of mastering adhesive application. No adhesive needed for an uber user friendly lashes. Patent pending. Exclusive to Ardell brand.
POINT OF DIFFERENCE
The art of lash application just got a little bit simpler! Aqua lashes are water activated lashes, an innovative new collection that allows you to apply false lashes with just a dip in water. Hassle and mess free.
MAIN POINTS
Ardell provides another easy to use lash innovation! New and existing lash users will not have to fuss over and tackle applying adhesive to false lashes, we’ve done that work for you. As simple as dipping in water activates Aqua Lashes and all you have to do is apply it to you lash line. Beautiful lashes in 2 easy steps.
FEATURES & BENEFITS
• The lashes are lined with adhesive that is activated by water
• Application in 2 easy steps – 1. dip lash band in water 2. apply to lash line
• Beautiful, lush styles in natural to dramatic looks
• Lashes have tapered tips and a black band mimicking the look of eyeliner
• Available in 6 styles
• Lashes may be reused with traditional adhesive application
It’s Electric!
Have you ever taken the time to think about how many appliances we use for our grooming regimens? Think of how often you reach for your hairdryer after washing your hair or use a shaver to remove your facial hair. Think of the curling wand you use to create the perfect hairstyle or the cleansing brush you use when washing your face. If you didn’t realize it, electrical items constitute a significant component of our industry, and your shoppers are likely on the lookout for the newest and latest edition of their favorite appliance. That’s why OTC Beauty Magazine is focusing on all things electric this month!
Jessica De Vault Hale EDITOR
We wanted to showcase electrical items that you may not have always considered for your store. If you want to learn about the tried and true appliances that are sure to fly off the shelves, look no further than our Top Seller’s list on page 54. And we dive into holiday gift ideas for your shoppers in our monthly Marketplace feature on page 16. There, you’ll see that your favorite hair appliance companies have some great, limited-edition gift boxes that you’ll want to stock up on for the holidays.
Plus, to help our readers remain educated on the industry, we’re launching our monthly Beauty Glossary. This month, we’ll focus on Clippers and Trimmers, with help from the leaders at Stylecraft and Gamma+.
The staff at OTC hopes this issue will inspire you to let your hair and beauty appliances electrify your sales!
Made for Your Hair by Experts Who Have Your Hair
The Gold Series collection was designed to provide deep moisture, strengthening your hair from within, by a dedicated team of Black scientists who care about the health of your hair and theirs.
Works better because it’s made better.
WORKS BETTER FOR HER TEXTURE
CREATED BY BLACK EXPERTS, GOLD SERIES WORKS BETTER BECAUSE IT’S MADE BETTER
A dedicated team of PhDs and scientists strived for over ten years to develop a haircare line using innovative technology and superior ingredients formulated specifically for textured hair. Inspired by their loved ones and their personal hair journeys, the talented souls behind the science of Gold Series have mined their deep knowledge and fondest hair memories to develop a unique line of products that deliver unrivaled benefits to care for, style and maintain textured hair. Whether your customers’ hair is natural, relaxed or if they’re transitioning, the Gold Series Collection gives their hair moisture, shine and strength.
For Isoken Igwekala-Nweke, PhD, her 1-year-old daughter’s fascination with her “big chop” is what excites her to give specialized attention to the formulation of Gold Series. Scientist Ian Henry understands that his invaluable contribution to shaping positive messages about Black women’s beauty will help his young daughter navigate the world confidently.
Through rigorous testing and years of research, these brilliant minds have found that from the corner suite to the astronaut’s seat, you need your haircare to not only work for you, but also make your proudest moments that much better.
In addition to customer favorites like the Hydrating Butter-Crème, Intense Hydrating Oil, and Leave-On Detangling Milk, Gold Series has introduced a Maintenance Collection that will continue to satisfy your customers’ unique hair needs and make their hair easy to maintain. Also, Gold Series has been refreshed with a beautiful look, guaranteed to turn heads. Check it out below.
“My fondest memory of my personal hair journey was when my 1-year old daughter was beaming after my most recent ‘big chop,’ running her hands through my hair and was excited that we have the same hairstyle.”
– Isoken Igwekala-Nweke, Gold Series Senior Scientist, PhD
“As the father of a young daughter, I’ve become acutely aware of what the world tells her about herself. Her hair and how she feels about it has a huge impact on her self-confidence. Contributing to the development of Gold Series, for me, means making her hair Journey a little bit easier, so she can face the world more confidently while loving her hair.”
– Ian Henry, Gold Series Scientist, PhD and R&D Manager
Meet the experts who continue to revitalize Gold Series and highlight the versatility and most importantly, the beauty of textured hair.
ADVICE By Mary Bandy
Reasons Why You Should Ditch Your Disposable Razors 6
So you’ve heard lots of good things about safety razors. You’re even thinking of making the switch from disposable razors. Great choice, but what are all the benefits exactly? We’re glad you asked. Safety razors are durable, reusable metal razors designed to cut facial hair with a single blade. Double-edge razor blades are used with safety razors and are made to be replaced whenever they get dull.
This way of shaving is old-fashioned— the kind of shaving your grandad did. But like many retro things, the users knew what they were doing with them back then, and there is an art and skill involved - especially with safety razors. Check out some of the reasons you should ditch your disposable razors.
1. Save Money
While the initial cost of a metal safety razor is more than plastic razors, the double-sided blades are the only thing you need to keep purchasing. Replacement blades are significantly cheaper than the typical plastic razor. The average cost of a basic disposable razor is about $1.30. For safety razors, replacement blades can cost as little as half that price.
2. A Closer, Smoother Shave
Single blade safety razors cut the hair right at the surface level, which gives you a close, comfortable shave. The razor glides smoothly over the skin, helping to reduce any irritation and razor burn considerably.
3. Less Pressure
The tough metal of a safety razor gives them a weighted design, allowing you to apply a natural amount of pressure when shaving. Pressing down on your razor when shaving can lead to an increased risk of razor burn and cuts. With a safety razor, you can let the razor do most of the work for you, achieving a smooth, close shave with a light touch.
4. Reduce Bumps, Tug, and Pull
Multi-blade disposable razors cut the hair below the surface of your skin. They do this by tugging the hair up and taking off a top layer of your skin each time you shave. Tugging and pulling on the hair on your face and shaving off its top layer can unsurprisingly lead to irritation as well as unsightly razor bumps, which are caused when the hair curls back on itself and grows into the skin instead of straight out through the follicle. The surface-level cut from a safety razor virtually eliminates tug and pull, giving you an excellent close shave while keeping the top layer of your face intact.
our oceans, polluting and harming our planet. On the other hand, safety razors have disposable blades made entirely of metal, so they are recyclable if done safely. But if you do end up throwing out the blades, they still create only a fraction of the waste of a disposable razor since you’re just tossing just the small razor blade instead of the whole razor.
6. More Hygienic
With typical multi-blade razors, all kinds of bacteria and dead skin cells can get trapped in between the blades. Every time you shave, you’re running that mixture all over your face and into your pores. The single-blade design of a safety razor is infinitely easier to keep clean and has way fewer nooks and crannies for dirt and germs to hide in, cutting down on the chance of clogged pores and pimples.
5. Eco-Friendly
Over 2 billion disposable razors are thrown away every year— that’s a billion with a “b.” Due to their complex structure, most plastic razors are not recyclable, so the vast majority of those 2 billion end up in landfills or
Meet Mary Bandy
Ready to make the switch from disposable razors to a safety razor?
Check out the varieties Universal Beauty has to offer and find one that’s a perfect fit for you and your shaving style. For questions or comments, email information@vanderhagen.com.
Mary Bandy is currently a copywriter for Universal Beauty Products. She enjoys writing informative pieces on beauty products and other various topics with the purpose of sharing knowledge with readers.
Give the Gift of Color
Crazy Color has everything you need to treat your own and your loved one’s hair this Christmas, from vivid shades to super caring shower essentials.
For the Vivid Color Lover
Our semi-permanent range has everything a color lover could dream of. With 40 shades spanning across the entire rainbow, there is something for everyone.
Crazy Color is passionate about anti-fade color that keeps the hair’s integrity at optimum level. That’s why the color company adds a trio of high-performance oils to each pink bottle to ensure vibrant, long-lasting color results. Each pink bottle also comes with Rainbow Shield Technology to protect your hair.
Crazy Color’s Semi Permanent shades are also all 100% vegan, cruelty-free, and they are also formulated without other nasties such as PPD, Ammonia, Gluten and Parabens. Instead, they’re filled with super nourishing Sunflower Seed Oil, Raspberry Seed Oil and Avocado Oil; hello, hydration and repair!
For Color That Goes the Distance
For that friend, family member, or client who’s constantly complaining about their color fading too quickly, the Crazy Color ANTI Bleed Spray is a thoughtful gift that allows them to lock in their color for longer! It keeps color bleeding and premature fading at bay while injecting the hair with a boost of glossy shine. Rinse hair with cold water after coloring, then spritz through the hair, leave for 1 minute, then all that’s left to do is dry, style and enjoy your new color.
For the Hair Wash Day Obsessed
For those who worship at the altar of hair wash day, they NEED Crazy Color’s EXTEND Shampoo and Rainbow Care Conditioner.
Start with the EXTEND Shampoo, formulated to care for and revive all semi-permanent and oxidative color-treated hair. Free from harsh salt and sulfates. With a trio of essential oils to provide increased hydration. Then move on to the Rainbow Care Conditioner to help maintain the strength, shine and suppleness of any bleached or colored hair. It is infused with a unique protein blend with moisturizing benefits, an ideal treatment for overprocessed hair. Frequent use will help to seal and smooth the hair shaft for optimum color vibrancy!
All Crazy Color products are 100% vegan and cruelty-free so that you can gift with a clear conscience.
Holiday Gift Guide
It is officially the holiday season, which means that many of your customers will be shopping for gifts for their loved ones. This is an opportunity to showcase products that your shoppers may overlook or offer special deals. After all, there’s more to a beauty supply store than just shampoos and conditioners. There are all sorts of items that would make for thoughtful gifts. Whether you plan to bundle a couple of items together or host a seasonal sale, there are many ways to make the best of this festive gift-giving season. Here are a few recommendations to inspire your next holiday sale.
THE GIFT OF GOOD HAIR
For the trendsetter in your life, give the gift of great hair with the BaBylissPro Limited Edition Gift Box . This specialedition pack includes two of the brand’s top-selling items - the 1875 watt BaBylissPro Classic Dryer and BaBylissPro Porcelain Ceramic 1” Straightening Iron. The iconic pistolgrip hairdryer offers high performance and outstanding professional results, while the flat iron provides even heat distribution for smooth and sleek tresses.
Complete this bundle with the BaBylissPRO LimitedFX Collection
Gold Clipper & Trimmer Duo. This set includes the Metal Lithium Clipper and Metal Lithium Outlining Trimmer. The clipper consists of a black graphite fade blade and a 5-Detent Taper Control. The trimmer includes a 360° exposed T-blade and a high-torque, brushless 7200 RPM engine.
THE GIFT OF THE PERFECT PHOTO
It doesn’t matter if you’re shopping for an aspiring beauty influencer or that friend who wants to look her best for every Zoom call; they’ll love the J2 Professional Desktop Ring Light. Equipped with 10 levels of brightness and smooth dimming, this 10” ring light will pack a lot of punch for its size. Thanks to its flexible cell phone holder, you’ll also be able to record on your own, on the go easily.
Pair this must-have with the J2 Steam Brush Straightener. Thanks to its ultrasonic mister technology, you’ll be able to straighten hair while infusing it with nutrients and moisture. Perfect for quick styling on the go.
THE GIFT OF A SMOOTH SHAVE
For that gentleman in your life who takes his grooming seriously, gift him with the Andis ProFoil Lithium Titanium Foil Shaver. Banish stubborn stubble in style with the product’s sleek, attractive design. Dipped in rich, golden titanium, the staggered head runs whisper-quiet and won’t irritate the skin.
Grab a bottle of Andis Blade Care Plus Spray to ensure their shaver – any other clippers and trimmers they may own – remain clean and disinfected. The 7-in-1 spray washes away hair and buildup and acts as a rust preventative.
The Gift of Sanitization
For the barber or stylist on your shopping list, choosing a practical but stylish gift may be the way to go. We recommend the Marvy Sani-Sentor Sanitizer for an organized way to disinfect your styling tools. This product combines wet and dry sanitizing methods to clean their daily tools. The upper portion is reserved for storage, while the lower half offers a section for sanitizing clipper blades.
For larger tools, add the Marvy Model 10 Steril-Ray Sanitizer to the purchase. This large-capacity product is the brand’s most popular model and can help disinfect combs, brushes and other similar-sized tools.
Plant-based ingredients for natural hair repair and that silky shine you’ve been looking for!
AVOCADO
Prevents Hair Loss
Moisturizes
Strengthens Hair Root
Adds Shine
CILANTRO
Promotes New Hair Growth
Essential Vitamins & Proteins
Hydrates & PH Balances Hair & Scalp
Avocado Cilantro complete system: Shampoo, Conditioner, Serum, Hydrating Butter, Leave-in & Styling Mousse
The Gift of Straightened Strands
If your customer is shopping for someone who loves a straight hairstyle, look no further than the Hot Tools Radiant Blue 1” Digital Titanium Flat Iron. The product is equipped with superior titanium plates that help straighten hair fast while reducing frizz and sealing the hair cuticle. Its Micro Shine finish also resists corrosion and ultimately prevents hair snagging.
Keep this practical gift performing at its best with the Hot Tools Styling Iron Cleaner. This non-toxic spray removes product buildup on appliance surfaces, allowing the flat iron to glide through the hair smoothly. It can be used on ceramic, tourmaline and metal irons.
The Gift of a Stylish Station
A barber’s station should be neat and clean, but adding a little style can be easy with a bit of coordination. We recommend the Wahl Tool Mat – the perfect place to rest your tools while cutting hair, trimming a beard or completing a look. Best of all, it protects the barber’s workstation, making it easier to clean.
Add even more style with the Wahl ’19 Hot Lather Machine. This machine warms but doesn’t overheat liquid lather for an upgraded shaving experience. Standing at only 9 inches high and weighing less than 2 pounds, this professional lather machine can easily add a touch of luxury to the workstation while providing the barber a chance to give their clients the ultimate shaving experience.
By Jasmine Shaw
KNOWLEDGE TO KNOW
Attract More Consumers with Hollywood Beauty®’s New Growth Oils Assortment
Hollywood Beauty® Products is the No. 1 leader in multiuse beauty oils. Our High Category Performers are blended oils for ingredient-conscious consumers and are the top-selling item for natural haircare consumers seeking styling and maintenance support. We’ve heard many concerns, from over-manipulated hairstyling to worries about breakage and damage from everyday wear and heat use. We have found solutions to each of these issues.
Introducing Hollywood Beauty®’s 4-ounce Growth Oils
Meet Hollywood Beauty®’s new assortment of growth oils: Hollywood Beauty® Hair Retention & Growth Oil, Hollywood Beauty® Growth Plus Hydrating/AntiFrizz Tea Tree & Jojoba Oil, and Hollywood Beauty® Growth Plus Strengthening/Shine Tea Tree & Jamaican Black Castor Oil.
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• Hollywood Beauty® Growth Plus Hydrating/AntiFrizz Tea Tree & Jojoba Oil: This hydrating and anti-frizz oil promotes healthier scalp and hair with antibreakage and dry, itchy scalp relief.
• Hollywood Beauty® Growth Plus Strengthening/Shine Tea Tree & Jamaican Black Castor Oil: Strengthening and shine oil promotes stronger, thicker and shinier hair with antibreakage and dry, itchy scalp relief.
Hollywood Beauty® has learned that adding education via display, at shelf and online will increase profitable outcomes even more.
• Ready-to-use, “Twist Close” Cap: This feature is offered with our most popular, natural carrier oils high in Vitamin E and other trending growth stimulators like flaxseed, chebe, tea tree and Jamaican black castor oil.
• Hollywood Beauty® Hair Retention & Growth Oil, Infused with Flaxseed & Chebe: Focused on hair retention and growth for styling and length retention.
As a beauty and wellness expert, I always seek natural oils that will help me manage, condition and promote healthy hair growth every day. Seeking oils that will:
• set up the desired style outcomes when I am doing a wash and go, twist or braid out;
• add moisture, conditioning and protect against a dry, itchy scalp while wearing protective styles; and
• work well for intense hydration, anti-frizz, strengthening, shine and antibreakage.
Whether choosing to use the Hollywood Beauty® Hair Retention & Growth oil to focus on growth treatments and elongation or the Growth Plus Oils to benefit from their anti-frizz, strengthening and shine benefits, Hollywood Beauty® has all of the key growth oil needs covered. All the
includes Vitamin E too
products have pleasant smells that will keep your customers coming back for more.
Hollywood Beauty® Growth Oils represent the top oils in building business: tea tree, vitamin E, jojoba and Jamaican black castor oil. Spontaneous consumer spending increases when an assortment of items is offered. Because of various users and needs, multiple sizes and offerings meet consumer needs at shelf and online. Beauty supply stores can continue to take the lead in offering both assortment and education. Education will help direct consumers to the oils, creams, and regimens to provide them with benefits to meet their real problem-solving needs for hair, skin, scalp, and body. Hollywood Beauty®’s results show this.
Hollywood Beauty® has learned that adding education via display, at shelf, and online opportunities will increase these outcomes even more.
Hollywood Beauty®’s website focuses on “Celebrating and Caring for You” ™, and there is something to be found to help all hair types, hair textures and even those with dryer skin and scalp issues. Hollywood Beauty®, the No. 1 beauty and hair oil brand (based on IRI), includes a “hero oil” to meet all needs and various additional oils, from tea tree, vitamin E, NEW Aloe with Vitamin E and Hemp oils to Jamaican black castor, avocado oils, and NEW Flaxseed Organic Oil. These multi-use oils can help promote hair growth and retention, provide moisture and reduce frizz.
Meet Jasmine
Hollywood Beauty® Effective Blends: 2 ounces, 8 ounces and newly launched 16-ounces. Hollywood Pure® Tea Tree 1 ounce and 30-plus varieties are now available. Soybean Oil is also included, and it is an unsung hero for moisture retention. Naturally Curly shared in April 2018 that soybean oil’s primary asset to hair is moisture retention because it is full of good fatty acids, manganese, and vitamins rich in Vitamin E.
• Hollywood Pure® Certified Organics, 1 ounce, 10-plus varieties
• Hollywood Beauty® Jamaican Black Castor Oil, 3-ounces, seven varieties
• Perfect Results® from Hollywood Beauty®, six Pre-Mixed Pure Oil Cocktails with a touch of fragrance.
• NEW Hollywood Beauty® Hair Retention & Growth Oil infused with flaxseed & chebe (with Vitamin E); Growth Plus Hydrating/ AntiFrizz Tea Tree & Jojoba Oil; and Growth Plus Strengthening/ Shine Tea Tree & Jamaican Black Castor Oil
Available at Your Local Beauty Supply and Worldwide.
To learn more, visit hollywoodbeautyproducts.com.
PLEASE FOLLOW Hollywood Beauty Products® to learn about the latest innovation, education tips, and giveaways!
@hollywoodbeauty_products
#hbsolutions #activatehollywoodbeauty #hollywoodbeautyherooils
Jasmine Shaw is the founder and owner of the premium wig brand Flaunt Wigs. Since its inception in 2017, Shaw has secured multiple production placements and celebrity sightings in her units over the years. She enjoys all things beauty and hair and is a self-taught beauty professional who understands the powerful emotional effects of a woman’s crown on her self-confidence.
WATCH ME WORK
The Gold Series Hair Repair Collection, developed by Black PhD scientists, reduces breakage by 50% for 2x stronger hair So no matter how you work your hair, Gold Series works hard while you work wonders.
DEMETRIA L. LUCAS PODCASTER | AUTHOR CULTURAL CRITIC
RECONSTRUCTING MASK
Penetrates dry, damaged hair to help reconstruct hair shaft exibility in one treatment.
Make this the year your customers fall in love with their hair. Encourage them to start with the Gold Series Hair Repair Collection from Pantene to repair damage, eliminate breakage and reduce shedding. This line-up was created by the same team of Black scientists, stylists and dermatologists who made Gold Series after conducting years of research on curly, coily and textured hair. These four products are infused with biotin and kukui nut oil and are proven to reduce breakage by 50% for 2X stronger hair that’s healthy and shiny.
ANTI-BREAKAGE COMBING CRÈME
Provides deep moisture for easy combing and detangling for 69% less breakage.
CLEANSING CONDITIONER
Gently removes build up and conditions for 86% stronger* hair, allowing customers to skip regular shampoo and conditioning.
*Strength against breakage.
OVERNIGHT REPAIR MELTING SERUM Hydrates tresses to help repair and renew hair overnight.
The Gold Series Hair Repair Collection works better because it’s made better, check it out for yourself at Pantene.com
TIPS
Beyond Mentoring BUSINESS
By Jill J. Johnson, MBA
The 3 C’ s - C oaches, C hampions & C ardinals
People who achieve career success often talk about having had a mentor who guided their career. Whether the mentoring relationship evolves naturally or is planned, it provides a sustained link between the two individuals. Everyone needs help learning new skills and imagining things they could have never conceived of on their own. Yet, there are three other types of people who can profoundly impact your ability to achieve success besides someone who is actively mentoring you. The critical difference is the level of their involvement in your life or career often differs significantly from that of a mentor. Knowing that you can benefit from a broader range of advisors will allow virtually everyone you meet to inspire and guide you.
Coaches
Coaches go by many names in today’s business world. They can also be consultants, advisors or trainers. When you think of any successful sports figure from Tom Brady to Simone Biles, one common denominator is they all have that enables them to play at an elite level is a Coach. The key thing that makes a Coach different from a mentor is they are paid to make you think, give you advice, refine your expertise, and teach you advanced skills. A Coach’s experienced eye can see the changes and adjustments that will make all the difference in your ability to attain success. They teach you how to go beyond the fundamentals to leverage your skills for even greater rewards. Business Coaches do the same. They help transform leaders through their ability to teach profound business and life lessons.
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Coaches are also a support system to help you get back up quickly when you stumble, as we all inevitably do. The learnings and discipline you learn from a great Coach will remain with you throughout your career.
Champions
Some people in your professional life will reach out to assist you in a very different way than a Coach or a Mentor. Champions are the people who can open doors for you without any real relationship with you other than they recognize your talent and potential. Champions don’t involve themselves in your life in any significant or ongoing way, but they reach back with their hand and give you a boost to lift you to the possibility of a new level of success. These types of distinguished business executives are so widely regarded that their recommendation is virtually an endorsement that moves you to the front of the line. They know they are opening a door for you, but they don’t expect anything back except that you follow through on the opportunity at an exceptional level of performance.
Whether you are on your way to the top of the corporate ladder or to entrepreneurial success, it is unlikely that you will get there alone.
A great Coach will help you clarify your vision for your future and hone your ability to manage the inherent challenges of the business world. They often view dreaming big dreams as critical, but they know that putting forward the day-to-day effort is essential to making any big dream a viable reality. A Coach can help you develop the self-confidence you need to hone your skills and deliver them with style, grace and technical perfection.
You will gain the attention of a Champion via recommendations of their staff or from projects you work on that bring your professional skill set to their attention. These types of leaders are always on the lookout for talent. A high level of satisfaction with your efforts can bring incredible opportunities. It can include business referrals, invitations to next-level boards, and other opportunities to showcase your skills. Referrals from a Champion can make an enormous difference in your career and raise your future opportunities’ sophistication level. The most unusual thing about your relationship with a Champion is that there is likely no personal relationship. They don’t have heart-to-heart talks or lunch with those they support. Yet, a Champion can do more for your professional career than any Mentor ever could. Champions open doors and give you a chance to prove yourself. They can bring you to a whole new professional level and open up the world for you.
Cardinals
Then there are those people who fly into your life and show you possibilities that will change the course of your future. These Cardinals just as quickly fly away, and you never see them again. Nevertheless, the brilliance of what they have added to your view of the world changes how you see your future. When Cardinals talk to you, their words inspire a new song in your heart. The possibilities of the world they show you move your spirit in a new direction. Cardinals encourage you to soar to a level you could never have imagined before you saw them fly. Cardinals leave behind a memory that stimulates and engages you because they have exposed you to previously unimagined possibilities.
You will connect with a Cardinal through chance encounters or as a result of an unexpected opportunity that comes your way. These happenstance
Meet Jill
events have the potential to change the course of your entire life. The insights these Cardinals share with you will resonate at a profound level, and you will leave the encounter knowing with absolute certainty that your future possibilities have changed for the better. It is unlikely that you will ever see or talk with that Cardinal ever again. Cardinals don’t know you. They have no idea of your potential or ambition, or determination. They just show themselves to you, and you will be inspired by the possibilities.
Final Thoughts
Whether you are on your way to the top of the corporate ladder or to entrepreneurial success, it is unlikely that you will get there alone. Bringing in paid coaches and allowing others to inspire and champion your talent will open you up to a world in which you can learn from virtually everyone you meet. By doing so, you will exponentially enhance your potential for success.
Jill J. Johnson, MBA, is the president and founder of Johnson Consulting Services, a highly accomplished speaker, an award-winning management consultant, and author of the bestselling book Compounding Your Confidence. Johnson helps her clients make critical business decisions and develop market-based strategic plans for turnarounds or growth. Her consulting work has impacted more than $4 billion worth of decisions. She has a proven track record of dealing with complex business issues and getting results. For more information on Jill J. Johnson, please visit www.jcs-usa.com.
LinkedIn | Instagram | Twitter | Clubhouse: @JillJohnsonUSA Facebook: https:/www.facebook.com/JohnsonConsultingServices
By Lafayette Jones
URBAN CALL BRIEFS
Dr. Faith Oliver-
Robertson
ISOB Educator, Oral Surgeon, Esthetician and Chaplain
Affectionately known as “Dr. Faith,” Faith Oliver-Robertson is an awardwinning Oral and Maxillofacial surgeon. She recently retired from private practice after 20 years of impeccable service to pursue full-time ministry. What is the basis of her ministry? Simply put, it is YOU. As a certified chaplain, life coach, international speaker, teacher and author, she wears many hats.
Committed to elevating the self-esteem of others through cosmetics, Oliver-Robertson launched Faces by Dr. Faith. She is a self-taught makeup artist with over 20 years of experience and remains in high demand for her unique style of brow sculpting. She has also added the Ombre Powder Brow semi-permanent eyebrow enhancement technique to her repertoire to offer her clients another option in obtaining those gorgeously sculpted brows. As a surgeon, licensed esthetician, skincare specialist and C.E.O. of Dr. Faith Global, L.L.C., she is incredibly proud to have launched TRUTH by Dr. Faith. Her medical-grade, high-performance skincare line effectively targets signs of aging, acne, dehydration and sun-damaged skin. These powerful, naturally derived products promise to be a game-changer in the field of esthetics.
Oliver-Robertson continues to be recognized globally for her outstanding accomplishments. Her accolades include but are not limited to Rolling Out Magazine’s Top 25 women in Dallas, the Martin Luther King Jr. Community Hero Award and recognition in K.I.S.H. Magazine as one of the Top 30
World Changers. She has also been featured in CEO MOM Magazine, Shoutout DFW, True Life Magazine, and others. “If you can change the way a person perceives themselves, you can change the course of their destiny,” she says. That’s why the doctor lives by the creed: “Don’t just make a living; make a difference.”
Betty R. Clawson
Dudley Beauty School Pioneer and ISOB Educator
Betty R. Clawson, the founder of Dudley Beauty College – Chicago, is a force to be reckoned with in the beauty industry. Under Clawson’s leadership, Dudley Beauty College has become iconic in the beauty industry for its outstanding education. The school’s mission is to develop professional cosmetologists, nail technicians, estheticians, hair braiders, barbers, instructor trainees and licensed professionals for the 21st century.
The definition of a mother is to establish, direct, protect and support her young. Can you imagine a mother with over 7,000 children in 28 years? Wow! That’s what the current and former students at Dudley Beauty College-Chicago call Clawson - their mother in business.
Clawson came to Chicago quite reluctantly 27 years ago at the suggestion of her bosses, Dr. Joe L. Dudley, Sr. and Eunice Dudley. She was a country girl from rural North Carolina and doubted her ability to build a business in a big city. However, Clawson knew her bosses would not direct her wrong. Consequently, in September of 1993, Dudley Beauty College –Chicago was born.
Dr. Faith Oliver-Robertson International Shades of Beauty (ISOB) Educator, Oral Surgeon, Esthetician and Chaplain
Tori Prince, Esthetician
Makeup Artist, Beauty Scientist & ISOB Educator
Betty R. Clawson
Dudley Beauty School Pioneer and ISOB Educator
Tanieka Vance-Randal Natural Hair Care Products Creator, ISOB Educator & Registered Nurse
URBAN CALL BRIEFS
Her experience for the past 50+ years with Dudley Products includes direct sales, professional route sales, territorial management and the founding Dean of Dudley Cosmetology University in Kernersville, North Carolina. She attributes these experiences as preparation for leadership as a school director and her relationship with God that prepared her for this new responsibility of changing the lives of future cosmetology business leaders. Clawson often tells her students that “exceptional customer service will separate the successful from the unsuccessful in business.” Her favorite phrase is: “When you touch a client, you transfer what you feel to that client. It is important for students to understand that they must cleanse themselves of negative and bitter thoughts to not transfer those feelings. If a client comes to them with negative and bitter thoughts, they should have enough love and joy to transfer those feelings to the client, thus changing the client’s focus. Every client that leaves your chair should be able to feel your joy, never your disappointments.”
Clawson received countless awards over the years, such as The William Gordy Lifetime Achievement Award at the Chicago Fashion & Beauty Awards, The Women of Excellence - Black Pearl Award, Ernst & Young Entrepreneur of the Year, Lifetime Achievement Award from the Golden Scissors Foundation in Washington, D.C., Chicago Defender’s Women of Excellence, and International Shades of Beauty Living Legend Award in 2020. Moreover, a former student awarded her the Community Image Award for her outstanding service, support, dedication, and youth empowerment by Plan for Success. In addition to receiving awards, Clawson was appointed to many boards and commissions. She has created more than just a beauty college; she started a ministry designed to change lives through the cosmetology industry.
Tori Prince
Esthetician, Makeup Artist, Beauty Scientist & ISOB Educator
Victoria “Tori” Prince is a highly sought-after beauty leader and modern-day beauty scientist with decades of industry experience.
The Chicago resident’s extensive educational background in science, business and administration has served her well. Her numerous accolades, education, training and certifications attested to her passion and expertise, all of which are the foundation for her reputable work and success. She strongly encourages women to infuse self-care and a touch of luxe into their day-to-day by any means necessary. To normalize this principle, she creatively founded her self-titled lifestyle brand, Tori Prince Beauty.
In every experience, Prince instills her knowledge and genuine care, giving
women the confidence to prioritize and implement a self-loving beauty regimen. As a “skin savior,” she has earned many industry opportunities, such as completing her National Coalition of Estheticians Association (N.C.E.A.) certification and serving as an ambassador and contributing author for DermaScope and an international educator.
Prince will be the first to tell you her success story is not black and white, but it molded her to become a great leader in the beauty industry. Her passion began when “I discovered Tori while dancing and modeling as a child; after suffering alcohol addiction and sexual abuse. Modeling opened my world to the inner and outer transformations of beauty. But rather than serve superficial looks, I chose to explore the inner beauty of my clients.”
After decades of working as a human resources professional, Prince quit to become a full-time beauty entrepreneur. Her departure from corporate America occurred at the start of a global pandemic and shutdown. She chose to step out on faith and has not looked back. Once she shifted into her entrepreneurial lane, her “Toriban glow up” manifested, and she poured herself into developing her products and services. “I take pride in my client-centric, health-based, and scientific-backed approach to luxury skincare. Self-care isn’t just a one-day mantra. It should be normalized and integrated into our daily lives.” Prince says.
Like many, this entrepreneur believes there is no one way to beauty or success. The impact she has had in the beauty industry is ground-breaking. Prince is dedicated to motivating women to create their own success and become empowered. One of her favorite quotes sums it up: “No one should tell what you’ve been through based on what you look like. Self-care is a necessity, but Tori Prince Beauty makes it a luxury!”
Tanieka Vance-Randal
Natural Hair Care Products Creator, ISOB Educator & Registered Nurse
Tanieka (Tee) Vance-Randall is a registered nurse, bestselling author, international speaker and the creator/ C.E.O. of the revolutionary natural hair care line, Tee’s Hair Secret. VanceRandall was born in New Orleans, raised in Marrero, Louisiana, and resides in Houston, Texas. She’s always had a passion for helping others, which led her to pursue a nursing career. In 2011, two weeks away from finishing nursing school, she faced her greatest battle - cancer. During the recovery process, she went from having a head full of gorgeous hair to being completely bald and feeling depressed. Although her recovery was an uphill climb, the blessing she gained was a profound passion for growing healthy hair and helping other ladies, as well.
After regrowing her hair, Vance-Randall created Tee’s Hair Secret in 2014. Tee’s Hair Secret is a natural hair care product line that features her personal staple, the bestselling Glorious Growth Hair and Scalp Oil. Currently, Tee’s Hair Secret has multiple products ranging from sulfate-free shampoos to leave-in curl-defining products. Her products have helped women all over the globe to grow and maintain healthy hair without using harsh chemicals. Her passion for healthy hair has also led the entrepreneur to study scalp and hair disorders to create product solutions.
Additionally, Vance-Randall teaches women to achieve their healthy hair goals by becoming more knowledgeable and active in their healthy hair journey. As a speaker, she strives to motivate and inspire others to reach for more. She has a story and loves to share it whenever and wherever she can. Vance-Randall’s story of growing up poor and always believing life could be more inspires everyone who hears it. Against all odds and obstacles placed before her, she never quits. Her faith in God leads her to push beyond assumed boundaries and break barriers.
Each month, Urban Call Briefs covers subjects that provide readers of OTC Beauty Magazine with information on multicultural consumers, Hispanics and African Americans, who are the fastest growing consumer segments in the U.S. The mission of this column is to build a bridge of communications and information between manufacturers and retailers and the ethnic consumers they wish to serve better. The column offers resources covering marketing, retail merchandising, consumer research, purchase behavior, fashion and beauty trends, industry events and people, trade association news, new product launches and a potpourri of information designed to help the readers make intelligent decisions about the customers they serve. Urban Call is a registered trademark of Segmented Marketing Services, Inc. (SMSi). For more information, call 336-759-7477 or visit www.segmentedmarketing.com.
The preceding article is the property of SMSi – Urban Call Marketing, Inc. and may not be reproduced without written permission from the author.
LET YOUR BEAUTY SHINE
Royal Oils by Head & Shoulders is specifically designed to relieve your dry scalp while restoring moisture. So you can prevent flakes without stripping your hair.
EXTEND
Easily removes buildup and refreshes roots to keep your customer’s style in longer. The Refreshing Root Rinse is made with aloe water and hemp oil.
PROTECT THE CROWN
Help your customers reign supreme this season with the Royal Oils by Head & Shoulders Protective Styles Collection. Infused with aloe water and hemp oil, this collection was developed specically for textured hair by a team of Black scientists to soothe, remove buildup and deliver deep moisture. It is designed to keep your customer’s scalp and hair healthy, so they can get an extra week out of their look, whether they’re wearing braids, twists, locs, wigs or weaves.
SMOOTH
REFRESH
The scented formula of the Freshening Mist continuously releases a light oral fragrance all day to take away any odors while refreshening and conditioning your customer’s hair.
NOURISH
Your customers can soothe itch* and nourish their scalp with the no-rinse, overnight moisturizing formula in the Nighttime Scalp Tonic Lotion for healthy hair while they sleep.
*Associated with dandruff.
Encourage your customers to tame new hair growth frizz from under their protective style with the Frizz Tamer, a smooth, buildup free formula that they can easily apply to their new growth.
5 Grooming Products to Cross-Sell Now
In our ‘Related Items’ column, we offer tips on hot products that you’ll want to stock up on in your store and how to upsell your customers with related items to increase your unit per transaction (UPT). This month’s installment will focus on a popular electrical tool - the Caliber .380 Gold Detachable/Adjustable Professional Clipper.
Caliber .380 Gold Detachable/ Adjustable Professional Clipper
Specifically designed for professional barbers and stylists, this dynamic set of clippers has a proprietary black ceramic Fade Blade that gives concise and consistent cutting. It also has a five-setting adjustable blade with eight guide combs - 1/8, 1/4, 2/5, 1/2, 5/8, 3/4, 6/7 and 1 inch. It also has a low noise design and a lithium battery run time of up to four hours.
Andis Blade Brush
Specially designed to clean the nooks and crannies of clippers and trimmers thoroughly, this premium brush sweeps away loose hair with thousands of pliable bristles. It’s sturdy enough to cleanse hard-to-reach areas and supremely soft enough to leave fine metal blades undamaged.
Dream World Silky Velvet Deluxe Luxury Durag
After a fresh cut, DIY barbers will want to ensure they keep their hair looking its best at all times. With this durag, moisture is maintained, and the new hair cut continues to look sharp and polished.
The BaBylissPRO Barberlogy Apron
This stylish apron will be a favorite amongst your barber. This water-repellant apron offers three functional zippered pockets to hold combs, hair clips, etc.
The Cut Buddy
As seen on the popular television show “Shark Tank,” the Cut Buddy is the perfect tool for the amateur, athome barber. This beard-shaping trimmer guide is the ideal template stencil for use as a beard, goatee, mustache, neck shave or lineup shaver guard.
RELATED ITEMS
판매 수량 증가를 위한
5가지 남성헤어 손질 제품
이번기사에서는 스토어에 충분한 재고를 확보하고, 관련제품들로 어떻게 고객 당 평균 구매 수량을 증가시킬수 있는지에 대한 정보를 제공하려 합니다. 이달호에서는 요즘 인기있는 전기제품 Caliber .380 Gold Detachable/ Adjustable Professional Clipper와 그 관련 제품들을 집중 조명해 보도록 하겠습니다.
Caliber .380 Gold Detachable/ Adjustable Professional Clipper
전문 이발/미용사를 위해 특별 디자인된 강력한 클리퍼로 간결하고 일관된 헤어컷을 위한 Ceramic Fade Blade를 장착하고 있습니다.
또한 클리퍼날은 5단계 설정으로 조절 가능 하며 8개의 가이드 (1/8, 1/4, 2/5, 1/2, 5/8, 3/4, 6/7, 그리고 1인치) 가 포함되어 있습니다. 소음을
최소화 하였으며, 리튬전지는 4 시간동안 지속 사용 가능합니다.
The BaBylissPRO Barberlogy Apron
세련된 미용 앞치마는 이발/미용사들이 가장 선호하는 제품일것 입니다. 완전 방수 앞치마로 빗, 헤어클립 등을 넣을 수 있는 3개의 기능성 지퍼 주머니가 있습니다.
Andis
Blade Brush
클리퍼와
미용기기에
브러쉬입니다.
Dream World
Silky Velvet
Deluxe Luxury Durag
이발후에 자신의
머리모양이 가장 보기좋은 모습으로 항상 유지되길
바랄것입니다. 이 듀랙을
사용하면 보습을 유지하고
멋있고 윤기있는 머리결을
유지할 수 있습니다.
The Cut Buddy
유명 텔레비젼 쇼인 “Shark Tank”
에 소개된바대로, the Cut Buddy
는 비전문 이발/ 미용사를 위한 완벽한 툴입니다.
수염의 모양을
바르게 할수 있는 트리머 가이드로서 일반
수염, 턱수염, 콧수염, 목주변의 수염등의 라인을 잡고 원하는 수염 모양을 만들수 있는 제품입니다.
I. Purchase the required amount of the vendor’s products. Coupon good for ONE TIME PURCHASE ONLY.
2. Fill out the coupon, supplying all necessary information.
3. Return the refund coupon* along with a copy of your original Jinny invoice** per Manufacturer’s request.
4. You’ll receive a credit from your Jinny Beauty Supply Accounting Department to be used on your next Jinny invoice.
5. NO RETURNS will be accepted on coupon purchases.
I. Purchase the required amount of the vendor’s products. Coupon good for ONE
2. Fill out the coupon, supplying all necessary information.
3. Return the refund coupon* along with a copy of your original Jinny invoice** per Manufacturer’s request.
4. You’ll receive a credit from your Jinny Beauty Supply Accounting Department to be used on your next Jinny invoice.
5. NO RETURNS will be accepted on coupon purchases.
*Original only, NO COPIES will
I. Purchase the required amount of the vendor’s products. Coupon good for
2. Fill out the coupon, supplying all
3. Return the refund coupon* along with a copy of your original Jinny invoice** per Manufacturer’s request.
4. You’ll receive a credit from your Jinny Beauty Supply Accounting Department to be used on your next Jinny invoice.
5. NO RETURNS will be accepted on coupon purchases. *Original only, NO COPIES will be accepted. **Copy of invoice
I.
Top-Selling Appliances
Our hair and beauty routines are heavily predicated on the wet products we use, but there’s no doubt that electrical tools are just as essential to our daily care. From the perfect pair of clippers to a hairdryer, these beauty appliances are necessities for your customers. Check out which products are consistently selling at Jinny Beauty Supply.
1.
GTX T-Outliner® T-Blade Trimmer
AN04775
This T-Outliner is a popular appliance and has become the professional standard for all-around outlining, fading and dry shaving. Its close-cutting carbon-steel T-blade is ideal for detailing.
HIGHLIGHTS
Corded
Magnetic Motor Close Cutting
4.
Wahl 5 Star
Cordless Magic Clip
WA8148
3. Oster® Stim-U-Lax® Massager
OS76103100
Ideal for barbers and stylists wanting to enhance their clients’ experience, this heavy-duty massager combines the advantages of hand and mechanical massage.
2. Gold ‘N Hot Professional Conditioning Heat Cap GH3400
Deep conditioning has never been as easy with this heated cap. It delivers ultra-deep conditioning that leaves soft and revitalized with three thermostatically controlled heat settings for expanded versatility.
This clipper features a high-precision staggertooth 2161 blade with crunch technology. It offers superior speed and a convenient taper lever for easy fading and blending, making it a practical addition to any men’s grooming arsenal.
5. BaBylissPRO® SILVERFX Clipper
FX788S
This a cord/cordless lithium clipper is equipped with a high torque, brushless engine. It’s the perfect tool for cutting all hair textures with power, speed and precision.
THERAPY TRENDS
Wired for Electrical Beauty
By Elayne McClaine
Many OTC customers are becoming aware of all the essential beauty tools in salons and at home. Salon stylists and dermatological estheticians are being challenged from both ends. Consumers are circumventing professional services they can plug in at home. OTC retailers should become an essential outlet for the new beauty tools that are infiltrating the marketplace. The beauty appliance market anticipates a growth rate of 5.9% through 2025. Online channels are growing at an even faster rate. Competitively priced beauty appliances are surging in popularity and efficiency.
Heated styling appliances are now bigger, faster and more versatile, remaining the largest segment of the marketplace. Powered with lights and voltage, these wands and dryers are appealing to customers, as well as stylists.
However, most of the innovation is coming from the appliances for skincare. Consumers are seeking those products that deliver beauty at a high-tech level. Some products deliver, dose and dispense. Some products help to penetrate or exfoliate. Many of these tools amplify the benefits of creams and lotions. Antiaging consumers may have found a new electrical fountain of youth. There are FDA-approved products on the market that provide micro-currents for muscle toning and a mini-facelift. Some tools remove blackheads and plump lips. Others can shave eyebrows or give paraffin baths for nails. Many of these items are priced from $10 to $500. This price range contrasts with spending the same amount per visit to a salon or doctor’s office.
OTC retailers should approach these trends from a professional as well as a consumer perspective. The wired beauty movement is moving at the speed of light. Expect a restructure in the professional services market since many clients opt for beauty services just by plugging in.
Elayne McClaine has identified and developed emerging domestic and global trends in hair care, skincare and other consumer categories for such firms as Chesebrough-Pond’s, Revlon and Pharmacia (div. of Pfizer). Her expertise in therapeutic treatments for hair, skin and scalp led to the creation of the Women’s Institute for Fine and Thinning Hair, sponsored by Rogaine. McClaine has been acknowledged by the American Academy of Dermatologists for marketing and promotional excellence. ESME Market Specialists, LLC consults with firms that require expertise in strategy development, multicultural marketing and account planning. For more information, visit www.esmemarketspecialists.com.
JBS Beauty Club has all your accessory needs with necklaces, earrings, scarves, sunglasses, etc. Stock your store with only the best from JBS. As part of the largest beauty supply distributor, you can always buy items by the piece and at great prices. For more information, call 800-361-0786 or visit them at 4300 Northeast Expressway, Doraville, GA.
DOPE HAIR
Once the party really gets started the whole place smells like black n milds, m rijuana, cognac, and amprogel and it’s HEAVEN!
CLIPPER TIPS
Sponsored by Andis Co.
Renew Your Style with the reSURGE Shaver!
By Kenny Duncan Andis Global Educator
It’s the time of year to prepare for holiday gift-giving, and Andis has you covered. Made for creators by creators, the new Andis reSURGE™ is a sleek, innovative shaver that packs all the punches. It’s for those who never settle for good enough and a constant reminder that there’s no limit to self-expression. This shaver breaks the mold with style and innovative features like an adjustable pivot head with dual, independent, gold titanium hypoallergenic foils that hug the contours of the face or head for a clean, smooth shave.
The integrated, long hair trimmer reduces the amount of pretrimming before shaving, which saves time. Typically, a separate trimmer must be used to achieve a quality shave, but now this can be achieved with one amazing tool in a single pass. The wet/ dry design of the reSURGE™ shaver allows it to glide smoothly and be submerged in water, making it easier to clean.
Another bonus is the USB-C charging technology for added convenience. Its smart LED battery indicator also gives realtime feedback on the charge level, while the travel lock feature prevents accidental battery discharge. The reSURGE™ comes with an adapter, cleaning brush and magnetic protective cap to keep the foil head clean and secure. All of these features make it the perfect holiday gift for empowering anyone’s grooming routine.
During the holiday shopping season, I suggest highlighting the new Andis reSURGE™ Shaver in store in the following ways:
1. Place the reSURGE™ Shaver in a highly visible location
2. Use a shelf talker to highlight the reSURGE™ Shaver
3. Brief your staff to ensure this gift idea is added to their sales pitch
For more information about the reSURGE™ Shaver, visit andis. com.
a
well
SLEEK EDGES
A Non-Flaky, Strong-Hold, Smoothing Formula
Kaleidoscope’s Sleek Edges edge control is ideal for all hair textures! Sleek Edges is the perfect product to achieve a polished style. Sleek Edges offers a medium hold to keep hair in place without creating a stiff appearance.
To learn more, visit iluvcolors.com.
Introducing Murray’s Edgewax Caffeine PRODUCTS TO STOCK
Caffeine Growth Technology is the new science behind stimulating hair growth. As a natural ingredient, caffeine can stimulate hair growth in the follicles, ultimately helping to regenerate.
Murray’s Edgewax with caffeine is formulated in beeswax lanolin-enriched gel, coupled with almond oil piercing through to the follicle to provide nutritional support for hair experiencing thinning and breakage.
Murray’s Edgewax with caffeine comes in Regular and Extreme Hold.
CANTU BEAUTY NURTURES THE NEXT GENERATION OF FEMALE LEADERS
Multicultural hair care brand, Cantu Beauty, announces investment to support an LA-based nonprofit through multifaceted programming addressing self-care and holistic wellness.
Cantu Beauty, an award-winning multicultural haircare brand, is teaming up with LA-based nonprofit Gyrl Wonder to support Black and Latina communities by nurturing the next generation of female leaders from curl to toe. Together, the partnership will provide bespoke events, resources and programs designed for ambitious young women of color to help build resilience, self-confidence and mental wellness as they embark on the next phase of their personal and professional journeys.
positive energy for the mind, body and soul. Then, Cantu and Gyrl Wonder will convene more than 100 girls for an Emotional Wellness Summit in October. Cantu Beauty has committed an initial investment in Gyrl Wonder programs throughout the year, with support from an in-store point-of-purchase display at select Walmart stores nationwide with a portion of proceeds benefitting Gyrl Wonder.
Naturally, the programming kicked off on July 24 on International Self-Care Day with a conversation between Cantu Beauty’s Melissa Carnegie, Head of Global Communications and Community, and Gyrl Wonder founder Tola Lawal.
“Women of color deserve to be championed,” says Dametria Mustin, Vice President of Global Marketing at PDC Wellness & Personal Care. “Cantu Beauty is excited to work with Gyrl Wonder to empower young women’s self-esteem, confidence and equip them with skills to not only navigate the competitive workforce, but also set the tone early that emotional wellness and worklife balance is also a key ingredient to success.”
The Instagram conversation is the first of a series of programming designed specifically for Gyrl Wonder mentees. In August, Cantu will host a series of virtual workshops for National Wellness Month to promote
“Gyrl Wonder thrives because we lean on our community of generous leaders like the women at Cantu Beauty who want to make a difference in our girls’ lives,” says Tola Lawal, Gyrl Wonder’s founder. “We are ecstatic to bring on a partner like Cantu this year that can help bridge the gap between the hard skills our girls learn ahead of entering the workforce, but also reinforce those intangibles they need to practice, like self-care, in order to flourish in their careers.”
The Gyrl Wonder partnership is one of Cantu Beauty’s recent commitments to elevate Black and Latina women in their community. Last fall, Cantu Beauty launched Cantu Elevate: a program in collaboration with 25 Black Women in Beauty to lift up Black female entrepreneurs to shape the future of beauty. The inaugural program awarded three Black female entrepreneurs a Cantu-sponsored advertising campaign valued at approximately $160,000, with campaigns set to launch this year.
To learn more, follow Gyrl Wonder on Instagram or Facebook. Additionally, stay connected with Cantu Beauty on Instagram, Facebook, and Twitter or visit them at cantubeauty.com.
• Permanent Hair Color
• Easy Comb-In Application
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• No Messy Drips
• Multiple Applications
From A Multi-Cultural Leader in Hair Color
For decades, men and women consumers in over 70 Countries worldwide have trusted Bigen to provide them quality, affordable hair color. Diversify your customers choices, with Bigen.
NEW! M5 Medium Brown
INDUSTRY NEWS
Ampro Industries Expands Its Plant
Ampro Industries, Inc. is expanding its manufacturing facility to bring jobs to the Memphis community.
Ampro Industries, Incorporated - the manufacturer of Shine’ n Jam®, Clear Ice®, Long Aid®, Ampro’s Beautiful Child™, Ultra Glow®, and America’s favorite protein styling gel, Ampro Pro Styl® - broke ground to expand its manufacturing facility. This expansion helps the manufacturing giant exceed the unprecedented global demand for its award-winning Shine ‘n Jam brand and ever-increasing product offerings.
Ampro has steadily added jobs within its current facility, adding to its manufacturing lines and upgrading equipment to increase its filling capacity. However, this bold investment was yet necessary for the company to keep up with its extraordinary growth.
Memphis Mayor Jim Strickland added, “Your investment and your work brings new life and more jobs to Memphis.” Upon completion, the expansion will create jobs for an additional thirty-six families and provide more space as it continues to modernize equipment.”
For over 74 years, Ampro has created a legacy dedicated to serving the Memphis community with pride, dignity, and now growth and expansion. The company hopes to continue serving the community with high-quality products, civic improvement, job security, and innovative developments. In fact, during the ground-breaking, Ampro marked the 5th anniversary of its partnership with St. Jude Children’s Research Hospital by presenting representatives with a big check for its latest donation.
This expansion is the most significant manufacturing investment in the Memphis’ Frayser community in over 50 years. “I am truly humbled to be part of the efforts to build jobs here in North Memphis,” said Jonathan Rudner, CEO of Ampro Industries. “This investment will help us grow to the next level.”
“We’re in an exercise of continual improvement,” said Ampro President Jack Sammons. “Every day, we try to be a little bit better than the day before.”
Ampro’s President Jack Sammons and CEO Jonathan Rudner with Memphis, Tennessee Mayor Jim Strickland.
Ampro’s President Jack Sammons, CEO Jonathan Rudner, Executive Vice President Melanie Rudner-Herron and JD Peeples, the Managing Director of St. Jude Children’s Research Hospital. Photo courtesy of MLGW/Dan Hope
SHOW CALENDAR
NOVEMBER | DECEMBER
NOVEMBER
November 1-5 ECRM Store Brand Health & Beauty Virtual https://ecrm.marketgate.com/sessions
November 2-4 ECRM Indie Brands—Beauty & Personal Care Virtual https://ecrm.marketgate.com/sessions
November 5 NATIONAL LOVE YOUR RED HAIR DAY
November 14 Barbercon powered by Barbershop Connect
November 17-18 PBA Executive Summit
November 17-18 WWD Beauty Inc. CEO Summit
Los Angeles, CA www.barbercon.com
Scottsdale, AZ https://www.probeauty.org/eventsprograms
New York, NY https://events.fairchildlive.com
November 17-19 Cosmoprof Asia Hong Kong, CosmoPack Asia Hong Kong cosmoprof-asia.com
November 17-19 Beauty West Africa Lagos, Nigeria beautywestafrica.com
November 18 Beauty Bus All In for Beauty Poker
Los Angeles, CA https://beautybus.org
November 28-30 China International Nail Expo Beijing, China https://beijingnailexpo.com
DECEMBER
December 2-5 SOHO Natural Products Expo Orlando, FL www.sohoexpo.net
December 5 Northeast Hairstyling Awards
New York, NY https://www.hairawardsusa.com/ regional-awards
December 8-10 1st Cosmoprof CBE Asean Bangkok Bangkok http://www.cosmoprofcbeasean.com/ en-us/
December 9 WWD Beauty Inc Awards
December 9-10 Makeup in Los Angeles
New York, NY https://events.fairchildlive.com
Los Angeles, CA www.makeup-in-losangeles.com
December 14-15 Society of Cosmetic Chemists Annual Meeting New York, NY www.scconline.org
Clippers vs. Trimmers
In this new feature, OTC Beauty offers handy definitions and answers to common questions in the industry. Our goal is to create a comprehensive glossary that will include the most pertinent terms in the multicultural beauty industry so that readers will better understand the products they sell to shoppers.
The terms “clippers” and “trimmers” are often used interchangeably, but they are anything but the same. The most significant differences between the two are the blade sizes and purposes. Think of your clippers for overall cutting while the trimmers are used for detailing areas like the sideburns, lineups, nape of the back and balding hair, said Austin Russo, the co-founder of professional hair appliance companies Gamma+ and Stylecraft. “Clippers are generally designed with wider cutting blades to cut the overall bulk hair, full haircuts, or bulk grooming. They are typically bigger overall than trimmers and have adjustable taper levers. Trimmers are a bit smaller and more effective for detail work and getting very close to the skin.”
THE BREAKDOWN
Clippers
• Designed for: Bulk cutting varying hair lengths
• Best Uses: Overall cutting and fading
• Where to Use: Head & Face
Trimmers
• Designed for: Shorter Hair
• Best Uses: Detailing, creating outlines, dry shaving and shaping
• Where to Use: Face, neck, chest, stomach, legs, arms and back
Best Tool for the At-Home Barber
Gamma+ Protégé Clipper & Trimmer Combo Package
“We highly recommend our StyleCraft or Gamma+ Protégé Clipper, Trimmer, or Combo package for the beginner. It’s a great machine to start with, and you can add accessories, blades, and guards ala carte as you need them,” Russo said. “Ultimately, all our clippers, trimmers and shavers are built for professionals with exceptional craftsmanship performance and industry-leading technology. But any can be used at-home as well depending on the budget.”
Ken and Austin Russo - StyleCraft Gamma+
Healthy Hair Growth
Longer Thicker Hair
Soothes the Scalp
Dry Itchy Scalp
Fights Dandruff
Eczema
Psoriasis
Aches & Pains
Moisturizing Skin
OUR STORY
Sunny Isle Jamaican Black Castor Oil seeds are grown and the oil extracted by Farmers in rural Jamaica making it possible for them to provide fortheir families.
JAMAICAN BLACK CASTOR OIL
Cantu Beauty Introduces New Skincare Collection of Moisturizing Body Lotions & Creams
INTRODUCING CANTU SKIN THERAPY: LONG-LASTING MOISTURE YOU CAN SEE & FEEL
“We are very pleased to have formulated and introduced a great range of skincare products that work to relieve dry skin, a common frustration for many people,” says Nikia Bowman, Brand Director of Cantu Beauty.
“We pack in several well-known moisturizing ingredients into every bottle and tube to ensure that consumers are finally getting the intense moisture they need to last all day.”
The ultra-rich formulas are crafted with naturally hydrating butters, oils and vitamins, such as shea butter, cocoa butter, coconut oil and Vitamin E, to help relieve dry skin and reveal the skin’s natural radiance.
“Currently, consumers with dry skin find themselves layering multiple moisturizers to create the intense moisture
their skin needs. With Cantu Skin Therapy, we do that blending for you,” continued Ms. Bowman.
Dermatologist approved and never tested on animals, Cantu Skin Therapy is free from parabens, phthalates, sulfates, mineral oil, petrolatum, propylene glycol, and silicones. Each body lotion and body cream has a long-lasting pleasant scent and provides your skin with moisture you can see and feel.
For over a decade, Cantu Beauty has offered a collection of award-winning, ultra-moisturizing products made with pure shea butter to nourish, condition, repair and protect the hair and scalp. With Cantu Skin Therapy, the brand will further build on its mission to provide high-quality products that address the unique needs of the multicultural consumer through ultramoisturizing skin care.
“Cantu Beauty has a heritage in conditioning products for your hair. Now, consumers can trust Cantu for all their conditioning needs – from curl to toe,” concluded.
Nikia Bowman Brand Director of Cantu Beauty
Moisturized Skin is IN!
CANTU SKIN THERAPY
Formulated with a blend of naturally moisturizing butters, oils and vitamins to help heal dry skin.
Get in with Cantu Skin!
Cantu Skin Therapy Raw Blend: 100% raw & all-natural, and can be used from curl-to-toe.
Cantu Skin Therapy Lotion: Fast absorbing and clinically proven to provide moisture all day.
Tips for Ultimate Moisture
Apply Cantu Skin Therapy Body Lotion to damp skin.
Layer with Cantu Skin Therapy Raw Blends to seal in moisture.
Re-apply as needed for long-lasting results.
