OTC - October, 2020

October 2020 | $6.00

Skincare & Cosmetics Edition

Selling Self-Care LEARN HOW TO CAPITALIZE ON THIS TREND

12 SKINCARE SKUs THAT ARE SURE TO SELL TOP 5

CLEAR COMPLEXION PRODUCTS TO STOCK NOW

BUILDING TRUST Right From The START

Typical Card Transaction Customer Merchant’s Business

Merchant Received Approval or Decline Notice

Merchant Processor

FEES, FEES & MORE FEES

Credit Card Network

Merchant Processor

Credit Card Network Credit Holder’s Issuing Bank

This is just a fraction of the names of fees that can be charged at the processor level.

Interchange Fee Assessment Fee Processor’s Markup Merchant Account Provider Fee Customer Service Fee File Fee Terminal Lease Fee Rental Fee

Withdrawl Fee Gateway Fee Statement Fee Account Fee 3D Secure Account Set Up Fee Non Compliance Fee

starts with:

ONE FLAT RATE Dash-Pay is the Original Flat Rate Credit Card Processing company. We offer a transparent Flat Rate, regardless of the type of card or the way you process it. End the ridiculous fees.

No Hidden Fees!

Eddie Jhin President of Jinny United proudly endorses Dash-Pay credit card merchant over many others in the market place. Eddie Jhin states, “I firmly believe the honesty and capability of the people running this company and this is why all my companies will be using their service”.

DASH-PAY.COM POSPAY Payment Solutions, Inc (POSPAY) based in Boston is a registered Member Service Provider (MSP) of WorldPay, and a registered Independent Sales Organization (ISO) with Visa & MasterCard.

October 2020

c ont en t s

In Eve ry Is s u e

8 Editorial Letter Skincare is Self-Care

10 Marketplace

Top-Selling Skincare

64 Product Spotlight

Brittny Combo & Hair Cutter Combo

54 Top Sellers

Clear Complexion Products

33 Urban Call Briefs

Leadership Profiles in Beauty

40 Beauty Ambassador

Great Hair Means Great Hair Care

44 Therapy Trends

Unmasking Coronavirus Makeup Sales

Feature

36

Selling Self-Care These days, the culture is leaning heavily towards self-care.

While self-care can be related to our mental and spiritual health, it can also involve a little beauty care, as well. After all, who doesn’t

feel better after getting a massage, manicure or new hairstyle?

When customers come in to your store to spoil themselves, consider creating a self-care section to encourage them to buy

multiple products that will help towards their relaxation. Here

are a few products that are sure to be useful to your shoppers.

42 Clipper Tips

New Beard Beginnings

46 Products to Stock

Isoplus Neutralizing Shampoo With Coconut

48 Industry News 63 Reader Feedback 62 Ad Index 2

OTC Beauty Magazine October 2020

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ApHogee Style & Wrap Mousse provides protection against heat and hair breakage. Our alcohol free formula adds incredible shine and body creating definition without leaving hair crunchy — making it the perfect choice for wraps, sets, twists and defining curls.

OTC Beauty Magazine October 2020

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October 2020

c ont en t s Knowledge to Know

16

Haircare Products Created by Experts Who Know Texture

26

By Dr. Maria Church, CSP, CPC Leaders are often expected to have all the answers. Not only is

Developed by Black scientists and perfected by stylists, Gold

this an expectation shared by many, it is regularly self-imposed.

Series from Pantene is a breakthrough line of hair care products

If you do not have the answer to a leadership challenge, you may

designed specifically for textured hair. Infused with rich

possibly feel inadequate or uncertain and vulnerable. None of

argan oil, the Gold Series collection provides deep moisture

these emotions feels good, and are often frowned upon in the

and strengthens hair from within. Whether natural, relaxed

workplace—or so you may have been taught. How do you work

or transitioning, this collection provides deep hydration for

with uncertainty and vulnerability without going crazy? Follow

healthy, beautiful hair.

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7 Hair Mistakes We All Make And How To Fix Them Kuza® 100% Indian Hemp Hair & Scalp Treatment has a captive audience and is OTC’s best-kept secret. Ask any beauty supply owner who stocks it whether they can keep it on the shelf, and they will tell you that they do their very best. Learn more about why you should add this treatment to your inventory.

Steps to Deal With Leadership Uncertainty

these five steps which will assist you during these times:

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Gaining Strategic Clarity When Your Crystal Ball is Cloudy

By Jill J. Johnson, MBA Today’s business climate continues to be exceptionally complex and volatile. Even as we move into this “new normal” environment, we no longer have the luxury of being able to take for granted that shifting trends will be visible or that customer needs will be stable. Now is the time to clarify what is required to ensure your future success.

Business Tips

24

6 Connections Suggestions For Showing Empathy

By Katie Zabriskie There’s no mistake about it; COVID-19 has devastated certain business sectors, and many would-be buyers, customers, and

donors are hurting. To add insult to injury, there are a lot of tonedeaf people sending emails and making calls. Although most likely not deliberately obtuse, they’re insensitive and ineffective just the same. Learn how you can show empathy during this tough time.

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OTC Beauty Magazine October 2020

OTC Beauty Magazine October 2020

5

FADE FADE FADE

Ann Jhin

Editor:

Jessica De Vault Hale editor@otcbeautymagazine.com subscriptions@otcbeautymagazine.com

Art Director:

Sam Choi support@otcbeautymagazine.com

Advertising & Sales Coordinator:

LINE LINE LINE FINISH FINISH FINISH DISINFECT DISINFECT DISINFECT WAHLPRO.COM WAHLPRO.COM WAHLPRO.COM

6

CEO:

OTC Beauty Magazine October 2020

advertising@otcbeautymagazine.com

Contributing Writers:

Sara Rueda Dawn W. Thompson Dr. Maria Church, CSP, CPC Katie Zabriskie Jill J. Johnson, MBA

Columnists:

Lafayette Jones Elayne McClaine Danny Amorim

To subscribe, call us at 678-805-3291 or visit www.otcbeautymagazine.com.

Subscriptions are no charge for businesses (including retailers, manufacturers, and distributors) in the U.S. of the beauty and barber supply industry.

For all other subscribers, yearly subscriptions (12 issues) are $48.00.

Please send a check payable to OTC Beauty Magazine to: OTC Beauty Magazine; attn: subscriptions; 3587 Oakcliff Rd.; Doraville, GA 30340.

Cover price is $6.00.

OTC Beauty Magazine is a trade magazine for the multicultural beauty supply industry offering retail store

owners, manufacturers, distributors, and industry professionals a unique perspective on new and evolving

products, useful business tips, effective selling tools to boost revenue and customer traffic, and valuable

*oil after disinfecting *oil after disinfecting *oil after disinfecting

product knowledge by combining insight and intelligence with depth and style. This is the only bilingual publication in the industry offering both Korean and English translations.

OTC Beauty Magazine is published monthly by Jinny Corp. Postage paid at Auburn, AL and at additional mailing offices. Reproduction in whole or in part of any text, photographs or illustrations without written permission from a staff member is strictly prohibited.

Post Master:

Please send address changes to:

OTC Beauty Magazine Attn: Subscriptions 3587 Oakcliff Rd., Doraville, GA 30340 T: 678-805-3291 F: 678-805-3292

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OTC Beauty Magazine October 2020

7

Editorial Letter

by Jessica De Vault Hale

Skincare is Self-Care In recent months, the world was practically turned upside down. Thanks to COVID-19, our lives have taken a completely different turn and has, for many, brought on a world of stress and frustration.

Whether you were consumed with how you’re going to pay your bills due to lost wages or want to look your best without your regular salon visit, everyone has had to make some adjustments.

Our country is attempting to return to some sense of normalcy, but the reality is, things may be offkilter through 2021. To stay sane, we’re seeing that many people are embracing the art of self-care.

Some will choose to rest more to offset their stress. Others may decide to pamper themselves at home (see our Feature story on page 36 to see how you can capitalize on this trend).

Skipping makeup and choosing to embrace our natural beauty is also a trend worthy of taking advantage of. The state of your skin is often a mirror of your health and what you feed your body. By taking more time to invest in its upkeep, you’re essentially investing in your self–care, too. That’s why I believe the Skincare & Cosmetics edition couldn’t come a day sooner.

Helping your customers take care of themselves, beyond their usual beauty needs, will prove to be beneficial in the long run. You may already see the shift in the focus on skincare and our health. So use this as an opportunity to create a self-care section in your store to cater to this growing interest.

Not sure what inventory to place that special section? Check out the Marketplace column on page 10 to get some ideas.

Jessica De Vault Hale EDITOR

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OTC Beauty Magazine October 2020

It’s important to remember that being aware of the shopping trends can only help your business. Meet your customers where their needs are, and you’ll never go wrong.

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OTC Beauty Magazine October 2020

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MARKET PLACE

Top-Selling Skincare

When people come to your beauty supply stores, they aren’t just looking for hair care products. Skincare is just as important as hair care. That’s why it’s good to keep a few top-sellers in stock to ensure your shoppers get what they need. Here are 12 products to add to your inventory.

Lotion Palmer’s Cocoa Butter Formula is a fan favorite because it’s specially formulated to relieve dry skin with quick absorption. It also creates a protective barrier that locks in moisture for up to 24 hours, making this a must-have for any beauty supply store.

Hair Remover Skin Lightening Cream Whether it’s an old scar or dark hyperpigmentation on the face from acne, the African Formula Skin Lightening Cream can really come in handy to lighten unfortunate spots on the body. This cream is also great for liver spots, freckles and other blemishes.

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OTC Beauty Magazine October 2020

Your shoppers are always looking for faster, more efficient ways to achieve their beauty goals. With Nair Hair Remover Lotion, you can skip the razors and end up with smooth, silky legs without all the fuss.

Cocoa Butter Some will argue that cocoa butter is nature’s perfect moisturizer, and they may just be right. Shoppers have long been a fan of the emollient qualities of cocoa butter. That’s why Cococare 100% Cocoa Butter is a top seller. The moisturizer hydrates dry skin and even prevents stretch marks.

Electric Nail File Why go to the nail salon when you can do your nails at home? Thanks to the J2 Electric Nail Care System, you can now file, buff and shine your nails from the comforts of your house.

Facial Hair Remover Not everyone is willing to venture into a waxing salon these days.

Even though hair removal is essential for many, some choose to bypass the waxer and remove their hair independently with the J2 Facial Hair Remover. This device removes hair instantly and pain-free. It also comes with a built-in light for microscopic precision.

OTC Beauty Magazine October 2020

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Skincare & Cosmetics

Multiuse Oils There are so many benefits to using oils in your skin and hair care regimens. You can use the oils on their own or mix them into your favorite beauty products to boost efficacy. Carrying a wide variety of products like this Hollywood Beauty Oil display gives your shoppers a chance to pick and choose their favorites.

Shea Butter Shea Butter will always be popular because it’s a multiuse product that can be applied to skin and hair. The raw TAHA African Shea Butter is perfect for dry skin, eczema and minor burns. It also acts as a sunscreen thanks to its rich content of VItamin E & F.

Coconut Oil Is there nothing coconut oil can’t do? This wonder oil can prevent dandruff, and it works as an excellent moisturizer. It also prevents dryness and flaking on the skin. The OKAY Pure Naturals 100% Coconut Oil is a great oil to offer your shoppers, as it is free of silicone and parabens.

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OTC Beauty Magazine October 2020

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caliberprocorp.com OTC Beauty Magazine October 2020

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Skincare & Cosmetics

Pumice Bar We’ve all experienced dry feet or elbows from time to time. With the Mr. Pumice Pumi Bar, you can remove rough spots with ease. This bar can also be used on the feet to remove calluses and can be used in a powder form to be mixed with body gel soap for a complete body exfoliation.

Rubbing Alcohol Sometimes are beauty issues are more than just skin deep. When you’re experiencing sore muscles or joint pain, Dr. Fred Summit Arthritis & Sport Epsom Salt Isopropyl Rubbing Alcohol is your next line of defense.

This can be used for massage therapy or as a soak to relieve joint stiffness and aches.

Ointment When your customers are battling psoriasis or seborrheic dermatitis, it can seem like nothing works. But the Lucky Tiger Moisturizing Ointment can be the answer to their concerns. This ointment fights, reduces, and helps stop the itching, irritating, flaking and scaling associated with many skin conditions. It even reduces redness with razor bumps.

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OTC Beauty Magazine October 2020

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OTC Beauty Magazine October 2020

15

Knowledge to Know

The Gold Series collection provides deep moisture to strengthen and protect your hair from within. Created by Black PhD scientists, Gold Series works better because it’s made better. Š 2020 P&G

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OTC Beauty Magazine October 2020

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CREATED BY BLACK EXPERTS, GOLD SERIES WORKS BETTER BECAUSE IT’S MADE BETTER A dedicated team of PhDs and scientists strived forr ov fo over er ten yea ears rs to de deve velo op a ha hair irca care re lin i e us usin ing g innovative technology and superior ingredients form fo rmul rm ulat ul ated at ed spe peci ci ci ca callllllyy fo forr te text xtur xt ured ur ed hai a r. Inspi nsspi pire red re d by their loved ones and their personal hair journeys, the tale th l ntted d souls l beh hin ind d th the scie i nce off Golld Se Seriies have mined their deep knowledge and fondest hair memories to develop a unique line of products that deliver unrivaled benets to care for, style and

In addition to customer favorites like the Hydrating Butter-Crème, Intense Hydrating Oil, and Leave-On Detangling Milk, Gold Series has introduced a Maintenance Collection that will continue to satisfy your customers’ unique hair needs and make their hair easy to maintain. Also, Gold Series has been refreshed with a beautiful look, guaranteed to turn heads. Check it out below.

maintain textured hair. Whether your customers’ hair is natural, relaxed or if they’re transitioning, the Gold Series Collection gives their hair moisture, shine and strength.

For Isoken Igwekala-Nweke, PhD, her 1-year-old daughter’s fascination with her “big chop” is what excites her to give specialized attention to the formulation of Gold Series. Scientist Ian Henry understands that his invaluable contribution to shaping positive messages about Black women’s beauty will help his young daughter navigate the world condently.

Through rigorous testing and years of research, these brilliant minds have found that from the corner suite to the astronaut’s seat, you need your haircare to not only work for you, but also make your proudest moments that much better.

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– Ian Henry, Gold Series Scientist, PhD and R&D Manager

Meet the experts who continue to revitalize Gold Series and highlight the versatility and most importantly, the beauty of textured hair.

OTC Beauty Magazine October 2020

17

Knowledge to Know

Kuza® 100% Indian Hemp Hair & Scalp Treatment

Now Broadly Available To Drive Your Textured Hair Sales Kuza® 100% Indian Hemp Hair & Scalp Treatment has a captive audience and is OTC’s best-kept secret. Ask any beauty supply owner who stocks it whether they can keep it on the shelf, and they will tell you that they do their very best.

Retailer Results Kuza® 100% Indian Hemp Hair & Scalp Treatment is specifically formulated for textured hair. Results from a top account for this year to date (past eight months) show a 30% increase in same-store sales. Units are up over 27%. Alternatively, promotion dollars are down by about 30%. Kuza® 100% Indian Hemp Hair & Scalp Treatment has a blend of fine oils (including Coconut, Sweet Almond & Avocado) and natural herbs. Soybean Oil is also included, and it is an unsung hero for moisture retention. Naturally Curly shared in April 2018 that soybean oil’s main asset to hair is moisture retention because it is full of good fatty acids, manganese, and vitamins.

Textured Hair/Highly Textured Hair Wearers Are Plentiful Over half of Black/African American consumers classify themselves as having coily or kinky/highly textured hair. Textured hair is characterized as needing more moisture to maintain healthier hair and help with optimal styling. This increases the motivation for textured/ highly textured hair wearers to seek products that are formulated for them for their various stages of styling and for versatile styles.

Kuza® is excited to introduce to some and reintroduce to others our proven quality, “hard-working” products, many available since 1979.

Kuza in Swahili means “flourishing (of a tree), to make grow, lush”.

Kuza® Konscious Beauty™ is focused on creating “hard-working” products that promote healthier hair and glowing skin. This is especially important for the textured hair wearer and dryer skin owner, who seek to create their own unique styles, 24/7. Kuza® 100% Pure African Shea Butter and Jamaican Black Castor Oil have no sulfates, parabens or phthalates. Kuza® hair dress and Apricot Scrub have no sulfates. We are continuing to create products with the ingredients, our textured hair 18

OTC Beauty Magazine October 2020

wearers want, and without the ingredients, they don’t.

The Truth About Hair Dress/ Hair Grease Tonya S. Lane, Cosmetic Scientist, shares great education on CurlyChemistry.com. Tonya shares the Perfect Seven Hair Protecting Oils. In her healthier hair styling method PMP - penetrate, moisturize, protect/seal (similar to the LCO method -liquid, conditioner, oil), Tonya recommends the top three products which provide the best coverage to protect/seal in moisture: 1) Hair Grease (petrolatum); 2) Shea/Mango Butter; and 3) Castor Oil

Tonya S. Lane, Cosmetic Scientist says, “Kuza® 100% Hemp Hair & Scalp Treatment is wonderful for curly, coily and kinky hair. It seals in moisture for the many textured/highly textured hairstyles we love to wear, and it does it affordably. The truth about hair dress/grease is that it is the best way to seal in moisture.”

Tonya S. Lane, Cosmetic Scientist and Founder of CurlyChemistry.com Instagram: @Sharmaine369 Photo Credit: FCM/jordanviision

What’s Popular with Kuza® Konscious Beauty™ Kuza® offers a number of products that promote healthier hair and skin. Here are a few:

Black consumers trust products made for them Black consumers’ haircare product preferences, June 2019 80

77 67

60

58

57

57

Premium priced hair care products work better than less expensive ones

I mostly use haircare products for a specific purpose

I often research haircare products before purchasing

% 40 20 0

The haircare products I buy typically work as expected on my hair

I primarily use haircare products formulated for black hair

Base: 915 Black female internet users aged 18+ Source: Lightspeed/Mintel Contact: Toya Mitchell, Senior Multicultural Analyst (tmitchell@mintel.com) OTC Beauty Magazine October 2020

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Kuza® 100% Hemp Hair & Scalp Treatment seals in moisture and

Kuza® Jamaican Black Castor Oil Edge Gel helps tame edges and

promotes healthier hair. It is perfect for sealing, on a clean head of hair after you moisturize, it will help you create your favorite braids, twists, faux locs, braid out or twist out.

holds them in place while moisturizing and adding shine to hair. This antibreakage formula is infused with Jamaican Black Castor Oil, Coconut Oil, Aloe Vera Juice and Argan Oil to leave edges conditioned and looking shinier & healthier. Perfect for controlling tapered cuts, edges and the nape-sides of natural, straightened/silk pressed or relaxed hairstyles.

Kuza® 100% Pure African Shea Butter and Kuza® Jamaican Black Castor Oil promote healthier hair, skin, scalp and body for all hair and skin

Beauty supply stores have the opportunity to continue to take the lead in offering both assortment and education. Education will help direct consumers to the products that will provide them with benefits to meet their real DIY/ problem-solving needs for hair, skin, scalp and body.

types. Both products seal in moisture. Shea butter has significant levels of vitamin A and E and has anti-inflammatory and antioxidant properties. Jamaican Black Castor Oil is often used for growth treatments, to protect the edges/nape/hair ends and to reduce frizz. It is also safe on color-treated hair.

Kuza® Hair Food with Vitamins A & E helps damaged hair become healthier and more lustrous.

Kuza® Beeswax formulated with natural beeswax for hair conditioning for days, without being greasy.

Kuza® Apricot Scrub helps remove the dull surface cells to reveal a smooth, glowing complexion. It can be used on all skin types.

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OTC Beauty Magazine October 2020

Available at Beauty Supply Stores and Your Local Beauty Supply, Worldwide.

PLEASE FOLLOW US to learn about our latest innovation, education and and giveaways!

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OTC Beauty Magazine October 2020

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OTC Beauty Magazine October 2020

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OTC Beauty Magazine October 2020

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Business Tips

By Kate Zabriskie

6

Communicating Compassion to Customers in Tough Times:

Connection Suggestions for Showing Empathy

Hi. This is Trish with Copytech and we’re running a special on ink I thought you might be interested in.

Really, Trish? Our business is down so much that we’re barely making copies right now. Thanks for being tone-deaf. No, I don’t

In times like these, a little empathy can go a long way and have lasting effects. After all, we will come out of this eventually, and when we do, people will remember who was kind and who was cruel. With a little bit of effort, you can up your empathy game and ability to connect with others.

want to hear about your specials.

Connection Suggestion One: Recognize that today is not yesterday.

In February you had expressed interest in our trust platform for reviews. Now is the perfect time to pick up the conversation.

It is? Now is actually the perfect time for me to focus on keeping our doors open. It’s not the time for your product. Of course, you would know that if you’d asked how business was before pushing your agenda. I’m

While some people haven’t experienced much change during the pandemic, others have had their entire worlds turned upside down. To put it another way, we’re in the same storm but not in the same boat. Some of us have situations that are akin to a yacht and others are struggling in an overcrowded kayak with a leak. Don’t assume people have the situations they did in February or a one similar to someone else’s.

going to think long and hard before

Connection Suggest Two: Call to

using your service. I don’t trust you.

check in, not to sell. “Hi, this is Brad with Speedy Oil Change. Prior to COVID, we were seeing you in here about every three months.

I’m calling because you’ve sponsored us for the last ten years. We haven’t heard anything from you and are relying on your donation.

to let you know we’re here when you need us. If you need your fluids and

Did it dawn on you that I might not be in a position to give? I

tire pressure checked before your oil is due, just stop in. We’d love to see you.”

appreciate that you need my money. Please appreciate that I do too.

Thanks, Brad! Everyone else who has called me is a bill collector or trying

I guess you would know that if you had picked up the phone and

to sell me. You sound like you might actually like to see me. I’ve always

checked in at some point.

liked Speedy Oil Change. They’re quality people.

It’s been a while, and I want to check in. A lot of people have had some pretty significant changes to their driving patterns, and I want

There’s no mistake about it; COVID-19 has devastated certain business

Connection Suggestion Three: If your customer base has become

sectors, and many would-be buyers, customers, and donors are hurting.

price sensitive, if possible, give people options that allow them to remain

To add insult to injury, there are a lot of tone-deaf people sending emails

your customer. Some customers will come right out and tell you they can’t

and making calls. Although most likely not deliberately obtuse, they’re

afford something. Others may feel too proud or believe that their finances

insensitive and ineffective just the same.

are none of your business. “Maggie, I can give the boys slightly shorter cuts. They ought to last an extra two weeks. What do you think?” Before

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OTC Beauty Magazine October 2020

you think a move like that won’t serve you in the long run, imagine Maggie

concerning your customers. If your template doesn’t answer those pains,

decides she simply can’t afford professional cuts. She might invest in some

scrap it and start over. “We know cooking night after night can get a little

scissors and attempt to navigate a trim herself. A cut every six weeks is

old. We’re here to give you a break. We’ve got curbside delivery and four

better than no cut at all.

family-friendly specials to choose from. Instead of worrying what’s for dinner, let us handle the oven tonight.” That’s speaking the right language.

Connection Suggestion Four: Know that you may not be seeing customers at their best. Kids doing distance learning, the entire family

I am sick of cooking.

working around the kitchen table, the dog barking during meetings –

Connection Suggestion Six: Offer choices and highlight how those

you name it, someone you know is probably dealing with it. Month after

choices are helping people. “Since March, a lot more of our customers have

month, it’s just not that much fun. In fact, it can be downright depressing.

been taking advantage of our financing plan for braces. I think some people

Work to give people the benefit of the doubt. They may not be running

really like how the plan is low interest and spreads payments out over a few

on all cylinders. A little generosity on your part may turn an otherwise

years. Would you have any interest in seeing some details?”

potentially stressful situation around.

Connection Suggestion Five: Avoid the templates you used last year, they’re probably wrong. Instead, think about what’s bothering or

With a little practice, anyone can build their connection skills and strengthen their relationship with customers during these tough times.

When it finally ends, they’ll remember how you behaved.

Meet Kate Zabriskie

Kate Zabriskie is the president of Business Training Works, Inc., a Maryland-based talent development firm. She and her team help businesses establish customer service strategies and train their people to live up to what’s promised. For more information, visit www. businesstrainingworks.com.

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OTC Beauty Magazine October 2020

25

Business Tips

By Dr. Maria Church, CSP, CPC

Steps To Deal With Leadership Uncertainty Leaders are often expected to have

bury it of course. This strategy of burying and numbing may work for a

all the answers. Not only is this an

while, that is until it shows up again as illness, ulcers, or worse. Why do you

expectation shared by many, it is regularly

think people in leadership roles are so stressed, obese, and addicted? It is

self-imposed. If you do not have the answer to a

because feelings get buried and numbed.

leadership challenge, you may possibly feel inadequate or uncertain and vulnerable. None of these emotions feels good, and are often frowned upon in the workplace—or so you may have been taught.

The interesting thing about the numbing strategy is that when you numb your “bad” feelings such as uncertainty, vulnerability, doubt, and fear you are also numbing your “good” feelings of joy, peace, and gratitude.

Really? Are you really never supposed to experience uncertainty as a leader? You are a human being and hard-wired for struggle – stuff happens.

You are comprised of all the good, bad, and ugly that comes with being a

2. Stay Present

human, which is not the Hollywood version of leaders who ride into the

Do not worry about the future or live in the past. The only moment you

scene to save the day. And with your humanness, you will sometimes—

have to live in is the present one, so why waste it? The nature of uncertainty

make that many times, feel uncertain about your abilities.

is that the future is unknown. Time spent fretting about what might happen is just an exercise in fiction.

How do you work with uncertainty and vulnerability without going crazy?

Follow these five steps which will assist you during these times:

What does living and embracing the present moment bring? This moment of uncertainty and vulnerability is where creativity, joy, and beauty are

1. Embrace Uncertainty and Vulnerability

found. Great art is created in the vulnerable state of uncertainty and presence in the moment. Walking through the door of uncertainty and

Reach into any doubts and fears you have and pull up and out all the

vulnerability is full of endless possibilities because this is the location of

anxieties and doubts. What do most leaders do with this uncertainty? Well,

your true, authentic self. Peace is found in authenticity.

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OTC Beauty Magazine October 2020

3. Stay in Your Own Lane

grateful, you will have more of those results showing up.

When you start to compare yourself to others, you set yourself up for

Remember that the converse if also true. If your focus is on worry, fear, and

failure. It is not because you cannot be as successful as someone else can

a scarcity mentality, get ready for more worry, fear, and lack showing up.

be, but because you cannot be anyone else. The only thing you can be is the

Your thoughts are a powerful force, so be intentional and strategic about

best version of you – your best, authentic and true self.

where you put your focus.

This can be a challenge during times of uncertainty because you may see

5. Be Loving and Truthful with Yourself and Others

others who are dealing with uncertainty with more ease. Instead of going to

Be gentle and graceful with yourself and others during times of

a place of comparison, pull away and observe. Has this other person tapped into the present moment? Are the creative juices flowing for that other person? Are they peaceful because they are authentically in touch with their fears, concerns, or excitement about possibilities? Observe, learn, and know that you will find the most peace when you aren’t pretending but are authentically you.

uncertainty. All the feelings you are having in these times, just know that others are having them too. When you practice loving kindness, you will find patience, grace, and empathy. Tell yourself the truth about how you are feeling and be prepared for both positive and negative feelings and thoughts coming back to you. Honor and acknowledge all the responses you receive and intentionally shift to more supportive and loving feelings and thoughts. How do you shift? Do what gives you joy and be present to

4. Practice Gratitude

fully enjoy that activity. The only certainty we have is the present. What is

Nothing else will bring you into the present moment faster than gratitude.

great complexity.

When you practice gratitude, you are reminded of the blessings and

certain is what gives you joy. It really can be that simple in what seems like

opportunities that surround you right now. The funny thing about being in a state of gratitude is that when you focus upon that for which what you are

Remember that uncertainty and vulnerability is the birthplace of truth,

grateful, you receive more. Yes, more.

authenticity, creativity, and beauty. If you choose (yes, it is your choice) to step into and embrace the uncertainty, stay present in the moment

That which occupies your mental and spiritual focus shows up in all aspects of your life. Therefore, if you are focusing on those factors that make you

with gratitude, and give yourself loving grace, you will find tremendous opportunities in uncertainty to help shape a future that you may not have otherwise dreamt possible.

Meet Dr. Maria Church, CSP, CPC

Dr. Maria Church, CSP, CPC, is a speaker, consultant, and executive coach. As CEO of Dr. Maria Church International, including Government and Corporate divisions, and Leadership Development University, she specializes in organizational culture, change agility, and leadership development with over 25 years working for Fortune 500, local government, non-profit, and academia. Her 10th Anniversary Edition of Love-Based Leadership will be released in December 2020. She may be reached at www.DrMariaChurch.com.

OTC Beauty Magazine October 2020

27

Business Tips

By Jill J. Johnson, MBA

Gaining Strategic Clarity When Your Crystal Ball is Cloudy Today’s business climate continues to be exceptionally complex and volatile. Even as we move into this “new normal� environment, we no longer have the luxury of being able to take for granted that shifting trends will be visible or that customer needs will be stable. Now is the time to clarify what is required to ensure your future success.

Take advantage of any emerging opportunities and insights you have gained from your strategic triage efforts. Reassess your strategic investments in all of the assets of your enterprise. Most importantly, shift your focus from a reactive planning mode to one that takes a more proactive planning approach that pivots around your customers and those you want to bring into your sales cycle.

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OTC Beauty Magazine October 2020

Your Shifting Planning Focus Many leaders are currently experiencing Planning Fatigue. The intensity of operating in a continual planning mode has been stressful and has taken its toll on many leaders. Some are saying it is impossible to keep engaging in strategic planning every three months. They are exhausted.

You do have strategic objectives. These are the overarching goals that you are trying to achieve. The time horizon most organizations use for achieving strategic objectives is typically three years. The reality is you are not actually engaging in strategic planning. Rather, you are engaging in evaluating your strategic execution which focuses on assessing the effectiveness of your tactical implementation.

While the circumstances of the past year have required many organizations

investment. This lets you tweak new ideas so that you can find the best

to engage in a major reassessment, as your situation has stabilized much of

match for your enterprise and your customers.

the activity going forward is on reevaluating the tactics by which you will achieve your desired or readjusted longer-term strategic objectives.

Evaluate your streamlining efforts. What has worked well and what has limited your ability to operate efficiently while meeting your customer Just recognize that your planning horizon has shifted. We are often more

needs? Re-examine your budget and spending patterns to identify any

focused now on short-term tactical execution that builds profitability and

expenses you may have cut too deeply.

stability. By recognizing that you can continually adjust your tactics to achieve your strategic

If remote working has been

goals, some of the planning

effective for your team and for

pressure can be removed.

your enterprise, reconsider how much physical space you actually need to run

Evaluating Your Tactical

your organization. If you

Effectiveness

closed

Establish

regular

will

meetings,

evaluate

the

data

reopening alter

them the

your customers? If you shifted

information you are tracking.

discuss which tactics are working and which are not.

locations,

relationship you have with

and

This allows you to review and

not

fundamentally

typically on a weekly basis, to

physical

to virtual customer support and interaction, you may gain significant cost efficiencies that allow you to drop bigger profitability to your bottom line, even if your revenues stay static.

Engaging in micro adjustments to some tactics allows for more rapid assessment of what works best to meet your customer needs. This can help maintain team morale as new ideas are brought forward. By engaging

Reconsider Your Strategic Investments

with your team and involving them in discussing the evolving situation,

Your enterprise has many assets. These include your staff, your financial

you are building both their strategic thinking and their critical thinking

reserves and your product inventory or intellectual property. Review each

skills. Both skill sets will be exceptionally valuable as you strengthen your

of these assets to identify how you can better leverage them for revenue or

strategic effectiveness.

profitability in light of your revised strategic assumptions. Can you use the knowledge you have gained in the past year to redeploy your assets in a more cost-effective or profitable manner?

You can continually implement new ideas and identify pilot projects that will enable you to test new opportunities without making a major

OTC Beauty Magazine October 2020

29

Have new opportunities emerged that you have not acted on yet? If you need additional resources to take advantage of these opportunities, identify the strategic investments you need to make. These can include investing in the education of your staff, buying new equipment or diverting current expenses into new opportunities that will provide you with a better return on your investment.

Get close to your customer. Understand how much their decision criteria may have shifted during the past year. Are you prepared with your marketing messages, sales team, and social media strategies to match these criteria and build (or rebuild) relationships with your customers? Understanding exactly where your customer’s mindset is today provides you with new insight on what it will take to remain competitive and

If you need additional

drive

team members but are

positions,

identify opportunities to

consistent

with your strategic vision.

not ready to invest in full-time

revenue

expand

relationships

Gain emerging insights from

your

your vendors about what

with

others in your sector are

vendors who can fill

successfully implementing.

the gap. Or find sub-

Can you glean any new ideas

contractors or contract

to incorporate into your

staffing firms who can

enterprise or help to better

provide you with the

meet your customer needs?

flexibility you need as you make a spending transition.

Final Thoughts Few strategic approaches are ever perfectly executed. The complex

Get Back to The Basics Focus on your customer and the activities that drive revenue. Identify the key information you’re going to track and the data sets that will help you identify the micro trends that have emerged in the last six months which may set a new course for your future. By drilling down into who is buying

marketplace we operate within ensures that some adjustments will be required. By realistically assessing the marketplace and evolving trends, you exponentially expand your potential for long-term strategic success.

Just continue to adjust your tactical execution and deepen your value to those you serve.

from you and why, you have a new foundation of insight to use going forward.

Meet Jill J. Johnson

Jill J. Johnson, MBA, is the President and Founder of Johnson Consulting Services, a highly accomplished speaker, an award-winning management consultant, and author of the bestselling book Compounding Your Confidence. Jill helps her clients make critical business decisions and develop market-based strategic plans for turnarounds or growth. Her consulting work has impacted more than $4 billion worth of decisions. She has a proven track record of dealing with complex business issues and getting results. For more information on Jill J. Johnson, please visit www.jcs-usa.com.

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OTC Beauty Magazine October 2020

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OTC Beauty Magazine October 2020

Urban Call Briefs

by Lafayette Jones

Dr. William Turner

DD Adams

Public Intellectual and Appalachian Expert

Elected Official and Community Leader

Dr. William Turner, Public Intellectual and Appalachian Expert

Cherelle Keena James

Derrick James

Business Strategist and Podcast Co-host

Profit Strategist and Podcast Co-Host

“forgotten and left for dead” in popular media. Turner’s article, “Black Hillbillies Have No Time For Elegies,” in the award-winning 2019 book Appalachian Reckoning, was said to honor “the rich history of Black Appalachian communities.” In spring 2021, West Virginia University Press will release Turner’s book of memory, The Harlan Renaissance: Stories of

William H. Turner has lived the

Blacks in Appalachian Coal Towns.

experience of Black Americans in

Turner’s work for racial justice has been recognized: Martin Luther King,

Appalachia, written about it and secured

Dr. William Turner Public Intellectual and Appalachian Expert

grants to intervene for community improvement for the past four decades.

Jr. Citizen of the Year, Civil Rights Hall of Fame (Kentucky), Notre Dame University Distinguished Alumni Exemplar, Person of the Year – Christian Appalachian Project and Lifetime Achievement Award, Appalachian

“Bill knows more about Blacks in the

Studies Association.

mountains of the South than anybody

In Houston, Texas, Turner lives with his wife of 50 years, Vivian Love

in the world,” wrote Roots author Alex Haley 30 years ago. The Harlan County, Kentucky native, is the son of a coal miner. He has served as dean of Arts and Sciences and Interim President at

Turner, who is also the former President of the RJ Reynolds Foundation.

He has three adult children and four grandchildren.

Kentucky State University, vice president of Diversity at the University of Kentucky and distinguished professor of Black and Appalachian Studies at

DD Adams,

Berea College in Kentucky - the latter being the alma mater of Dr. Carter G. Woodson, the “Father of Black History.”

Elected Official and Community Leader

While co-editing the groundbreaking book Blacks in Appalachia (1985), Turner studied at Duke University under the mentorship of prominent

Denise D. Adams, “D.D.” has served

historian John Hope Franklin, author of From Slavery to Freedom and

as the Council member for the North

sociologist C. Eric Lincoln. For a decade (1980- 1990), he was a research

Ward of Winston-Salem since 2009. In

associate for Haley, too.

2018, she ran for Congress in N.C. 5th

He served on the faculty at Fisk University, Howard University and Prairie View A&M. In August 2020, the Notre Dame Ph.D. graduate was awarded an honorary doctorate of humane letters by the University of North Carolina at Asheville for having “enhanced the intellectual lives of

DD Adams

Elected Official and Community Leader

District, capturing 43% of the total votes cast. D.D. is presently running for reelection for City Council.

countless students and visionary leadership as a pioneering scholar in the history of African Americans in Southern Appalachia.”

Council Member Adams serves her community through involvement as

He wrote on Appalachia areas – such as former coal towns in West Virginia,

Chair of the Community Development/ Housing/ General Government

Kentucky, and Virginia – as regions that are disparaged continuously and

Committee and Vice-Chair of the Finance Committee.

The preceding article is the property of SMSi – Urban Call Marketing, Inc. - and may not be reproduced without written permission from the author.

OTC Beauty Magazine October 2020

33

Urban Call Briefs

by Lafayette Jones

Derrick James,

Adams is a board member of several local, state and national organizations, including the National League of Cities, National Black Caucus Local

Business Strategist and Podcast Co-host

Elected Officials, North Carolina Black Elected Municipal Officials, Democratic National Committee/ Committeewoman for N.C., NC Institute of Political Leadership Advisory Board, The First Tee of the Triad,

Derrick James is a financial business

Kimberley Park Tennis Association, Winston-Salem Urban Area MPO

strategist that is passionate about

Transportation Advisory Committee, Forsyth County Community Garden

identifying potential financial business

Advisory Board Whitaker Park Development Authority and the City of Winston-Salem Risk Acceptance Management Corporation.

She has previously served on the boards of SciWorks, Arts Council, Delta

risks. With a Masters in Accounting and

Derrick James

Business Strategist and Podcast Co-host

Fine Arts, United Way Women’s Leadership Circle, W.S. Sustainability Commission, U-Fit 2 Health and Wellness, Housing Authority, East Winston Community Development Corporation, the Urban League, NC League of Municipalities and N.C. Women in Municipal Government.

Adams has co-chaired several local organizational projects that she has a passion for, including the Winston Lake YMCA Partners for Youth Golf Tournament, Habitat for Humanity – Women Build; Chair of Social and Political Action, W.S. Alumnae Chapter Delta Sigma Theta Sorority, Inc. and Secretary, Rose McCloud Chapter #608 Order of the Eastern Stars.

Financial Management, his experience lends to over 15 years in Global Experience. His expertise has allowed him to hold positions with various companies as a staff account, assistant

controller, as well as US R&D Controller.

James is co-founder and CFO of My Local CFO, a financial business consulting firm. Derrick knows all too well about starting a business to have flexibility in your life, provide for your family, and build a legacy. You can find yourself working all the time, missing out on family events, and working harder with no better results.

My Local CFO helps with that. They partner with business owners to assist them with strategic and profit planning and allow them to gain back their time and money. My Local CFO prides itself on partnering with local technical college barbering/cosmetology programs and working small

Additionally, the councilwoman has served on several leadership and panel

businesses to help individuals proactively develop financial business plans

organizations in the community and state, such as Leadership NC 2012;

for sustainability and growth. Empowering professionals’ mindsets to

Fellow of the Institute of Political Leadership 1990; Leadership Winston-

understand whether they own the salon or rent a booth/chair; they are

Salem 1991; Smart Start Allocations Panel and United Way Forsyth County

their own business. Then giving them the tools to engage like one. So they

– Health Allocations Panel.

can increase revenue and be more profitable. Creating peace of mind and getting their business where they planned it to be when they first started.

Her various volunteer efforts include being a member of the LPGA Amateur Piedmont Golf Association, Meadowlands Ladies Golf Association, Ralph R. Morgan Auxiliary American Legion Post 220 and the University Area Neighborhood Association.

Derrick and his wife Cherelle, also hosts the show, More Than “I Do,” a virtual live podcast about couples being married and in business together, including saloon owners. The weekly show is hosted on the Every.Black Entrepreneur Podcast Network.

She is a lifetime member of Morgan State University and a Golden Life Member of Delta Sigma Theta Sorority, Inc. She received a B.A. degree

Cherelle Keena James,

in Speech Communication from Morgan State University, Baltimore, Maryland.

Profit Strategist and Podcast Co-Host

Adams worked for over 37 years in manufacturing and management

Cherelle James is a sought-after speaker

positions before retiring from Johnson Controls, Inc. in 2013. She is an

and moderator. She has a gift for seeing

avid golfer and tennis player but also enjoys working out, cooking and

more than the eye presents, specializing

gardening. She is a member of Emmanuel Baptist Church.

in empowering individuals to fulfill

Cherelle Keena James Profit Strategist and Podcast Co-Host

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OTC Beauty Magazine October 2020

their original plan and purpose for their lives. With over 15+ years of business experience, she possesses a

strong background in working with multicultural diversity populations as an educator and consultant, all while being highly experienced as a communicator with outstanding interpersonal skills in advising, active listening, and critical thinking.

to impact self, the community, and the world.

She is also a member of Every.Black (www.Every.Black), a company that assists entrepreneurs to create wealth by leveraging technology and utilizing a strategy of global networking. As a member, James and her

James believes in service to her fellow man. Prides herself on having the

husband Derrick, hosts the show, More Than “I Do,” a virtual live podcast

ability to help others become the best that they can be. You will often

about couples being married and in business together, including salon

find her speaking with clients, mentees and anyone she encounters alike,

owners. The weekly show is hosted on the Every.Black Entrepreneur

encouraging them to “go deeper.” Helping them understand that there is

Podcast Network.

more to what we see, feel, and hear than just what is presented.

My Local CFO is honored to connect with local technical college barbering/

James is the majority co-owner of My Local CFO, Inc. - a business

cosmetology programs and working small businesses to help individuals

consulting firm, headquartered in Durham, North Carolina that provides

proactively develop financial business plans for sustainability and growth.

Fractional CFO Services. The organization partners with CEOs to grow

Empowering professionals to understand whether they own the salon or

beyond current barriers and increase profitability. Dawned as the “Profit

rent a booth/chair is their own business.

Strategist,” she understands that more resources equal more opportunities

Each month, Urban Call Briefs covers subjects that provide readers of OTC Beauty Magazine with information on multicultural consumers, Hispanics and African Americans, who are the fastest growing consumer segments in the U.S. The mission of this column is to build a bridge of communications and information between manufacturers and retailers and the ethnic consumers they wish to serve better. The column offers resources covering marketing, retail merchandising, consumer research, purchase behavior, fashion and beauty trends, industry events and people, trade association news, new product launches and a potpourri of information designed to help the readers make intelligent decisions about the customers they serve. Urban Call is a registered trademark of Segmented Marketing Services, Inc. (SMSi). For more information, call 336-759-7477 or visit www.segmentedmarketing.com.

The preceding article is the property of SMSi – Urban Call Marketing, Inc. and may not be reproduced without written permission from the author.

LET YOUR BEAUTY SHINE • Restore Shine • Replenish Moisture • Regain Manageability

©2020 THE HAIN CELESTIAL GROUP • LAKE SUCCESS, NY 11042 USA • VISIT WWW.QUEENHELENE.COM

OTC Beauty Magazine October 2020

35

Feature

SELLING SELF-CARE “

These days, the culture is leaning heavily towards self-care. While self-care can be related to our mental and spiritual health, it can also involve a little beauty care, as well. After all, who doesn’t feel better after getting a massage, manicure or new hairstyle? When customers come in to your store to spoil themselves, consider creating a self-care section to encourage them to buy multiple products that will help towards their relaxation. Here are a few products that are sure to be useful to your shoppers.

” EYEBROW TINT Eyebrow tinting doesn’t have to be something only done in the salon. With the Godefroy Instant Eyebrow Tint, your customers can tint their own eyebrows at home. Plus, results can last up to four weeks.

GLYCERIN Give your tresses a treat with

PUMICE FILE When the soles of your feet are calloused or rough, reach for

the Mr. Pumice Metal Foot File.

This handy file removes thick callouses and can be used on dry skin.

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OTC Beauty Magazine October 2020

the Africare 100% Glycerin.

Unlike other oils, glycerin can

not only add moisture, but

it repairs dry and damaged

hair, too. Perfect for direct

application to the skin or hair.

ROSE OIL Combat dry skin with the Cococare Rose Oil. This fragrant oil is

lightweight, non-greasy and absorbs quickly into the skin. Also, consider adding it to bath water for a relaxing experience.

NAIL THERAPY Healthy, natural nails are never going to be out of style. That’s why it’s

good to spoil your fingertips with

the Daggett & Ramsdell Aloe Growth

Therapy. It strengthens the nails and prevents the pesky splitting, peeling

and breaking that is common with

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OTC Beauty Magazine October 2020

37

Top FIVE

Clear Complexion Products Thanks to the pandemic, many have pulled back on their makeup purchases and have opted for skincare products instead. But everyone can’t afford high-end beauty products to treat their skin ailments. However, many will grab a few items while they are visiting their local beauty supply store. Here are the five highestselling clear complexion products at Jinny Beauty Supply.

1.

AMBI Complexion Cleansing Bar JJ002232

The first rule to clear skin is to cleanse your face, and the AMBI

Complexion Cleansing Bar is a great place to start. It effectively washes away surface impurities and makeup with ease.

Highlights

• •

2.

Sea Breeze Astringent SEP0401

Whether you

need to remove

makeup or want a deeper clean, Sea Breeze

Astringent is the

perfect solution. It releases trapped oil, dirt and

makeup that soap leaves behind without over-

drying the skin.

3.

By Natures Rose Water Mist BYN48101

The By Natures

Gentle cleansing

Light, fresh scent

4.

Palmer’s Skin Success Medicated Acne Toner BN8001

OTC Beauty Magazine October 2020

Clear Essence Medicated Fade Cream CEC9004

Rose Water

Don’t let acne

Get rid of

multifaceted

With the Skin

for good

not only

Medicated Acne

balances the

deep clean

improves hair

clear your skin.

hydroquinone formula. Age

and shine.

Salicylic Acid

sun discolorations can be

Mist is a

get you down.

product that

Success

tones and

Toner, you can

skin but also

your pores and

manageability

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spots, post-acne marks and significantly diminished within 4-6 weeks.

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What It Does: Taliah Waajid™ Green Apple & Aloe Nutrition Curl Definer is a nutritive hair care regimen that strengthens and moisturizes the hair while remaining gentle enough for daily use.

Strong hair is soft, moisturized and voluminous.

Unveil the natural, alluring strength of your hair.

What It Does: Taliah Waajid™ Green Apple & Aloe Nutrition Shampoo gently cleanses, refreshes and softens the hair for manageability, and prepares the hair for conditioning and styling.

3 What It Does: Taliah Waajid™ Green Apple & Aloe Nutrition Apple Seed Oil Strengthens strands, Helps restore shine, Smoothes frizzy hair and Helps seal split ends.

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OTC Beauty Magazine October 2020

39

Beauty Ambassador

Styling Tools

By Sara Rueda

GREAT HAIR MEANS GREAT HAIR CARE It’s an exciting time for hair! There are countless options and avenues to

hair down, and can be used after chemical processing treatments or even

explore. But they all have one thing in common. Whether you’re working

daily to help protect and add extra shine.

with or flaunting natural hair, wigs, or extensions, it’s important to take protective steps to maintain consistent results. Get to know your locks and

The difference between a good hair day or a bad depends on your curls. A

the products best suited for the style, and it’ll be easy to make that glow last.

great way to get curl perfection are steam rollers, like the Caruso Ionic®

Molecular® Steam Setter. These rollers utilize steam to set luxurious Deep conditioning treatments are a staple in hair care routines. A great

bends full of volume and shine. Added moisture is always great, especially

way to aid these processes are to pair them with moderate heat. The Gold

when we’re talking benefits like maximizing shine and softening on top of

‘N Hot® Professional Ionic Soft Bonnet Hair Dryer helps stimulate

gorgeous results.

conditioners, leaving hair soft, manageable, and full of shine. Designed with four heat-settings, this dryer is the answer for treatments, setting

And as always, keep in mind all hair is different (whether it’s natural or

rollers, and all-around styling versatility. Hands-free and one-size fits all

synthetic) and will respond individually. When working with synthetic

cap, relax and let the cap do the work.

or human hair extensions or wigs, make sure to verify the usage and care information for best results.

And then there are the days where a deep conditioning just doesn’t fit the schedule. Infusium 23 PRO Original Leave-In Treatment works

Gold ‘N Hot aims to support stylists and hair enthusiasts with

to penetrate strands with a Pro-Vitamin B5 formula that creates healthy-

professional products for every step of their process. We provide a wide

looking hair while helping to protect against breakage. This treatment

variety of quality styling tools to help you achieve the most gorgeous results

makes detangling easy, improving manageability for better styling.

and ever-changing trends. Follow Gold ‘N Hot on Facebook and Instagram

Powerful and lightweight, the Infusium 23 PRO treatment doesn’t weigh

@goldnhotelite.

Meet Sara Rueda

Sara Rueda is the Content Marketing Manager in the Digital Marketing Department of the Beauty Division of Helen of Troy. Throughout her career she has pursued her passions in the marketing, writing and creative industries and devotes particular dedication to helping empower individuals to be their true selves and be their own kind of beautiful.

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OTC Beauty Magazine October 2020

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OTC Beauty Magazine October 2020

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I first used the Andis Cordless Envy® Li Andis Nation Fade clipper for some freehand sculpting, gradually cutting it down in increments until I reached the desired length and shape. This approach ensures you don’t cut off too much. Next, I used the #8 attachment comb to trim down a little more on the sides and cheeks, moving to a #6 and then a #4 to give it a smoother transition at the sideburns and up into my haircut. Finishing with the Andis Cordless T-Outliner®, I gave me a clean line underneath and defined the back ends of my beard. Cordless tools are definitely the way to go, whether for yourself or on a client.

For anyone looking to make that leap to a shorter beard, it’s worth noting that a good cut and shape-up is actually very healthy for it. Change can be good, and can even take years off your appearance. Let’s not let COVID-19 change the beard culture. Instead, let’s learn to adapt and embrace change along with new beard beginnings.

Danny Amorim is a master barber, platform artist and instructor known for his ever-changing facial hair looks. He is also the owner of three Klippers Barbershops based in New Jersey. Danny continues to familiarize himself with the current trends and products to stay ahead of the fast-paced barber and beauty industry and embraces every opportunity to grow professionally. Danny is currently teaching classes in salons and schools across the U.S. 42

OTC Beauty Magazine October 2020

DREAM WORLD, INC. 3505 N. KIMBALL AVENUE, CHICAGO, IL 60618 TEL. 847-600-3020 FAX. 773-267-1348 TOLL FREE 800-535-6110 WWW.DREAMWORLDPRODUCTS.COM EXCLUSIVE ONLY AT JINNY & DREAM WORLD, INC.

OTC Beauty Magazine October 2020

43

Advertisement

THERAPY TRENDS Unmasking Coronavirus Makeup Sales

By Elayne McClaine

No one knows exactly how long the coronavirus pandemic crisis will last. However, we do know it will impact how consumers will protect their hair, face and hands. Mask wearing may be the new norm for the next six to 18 months. Besides stocking up on facial masks, the greatest post-COVID merchandising strategy for OTCs will be makeup crisis management. For those who are concerned about quarantined skin, there will be a need to heighten the use of moisturizers. Social distancing will include protecting skin and makeup from the use of masks.

The wearing of masks can create its own Corona facial crisis— a condition called Maskne. This is triggered by pores being blocked by sweat, oil and makeup. If a client gets irritation from skin products or makeup trapped under the skin that’s covered by a mask, they will need to treat this condition with acne-type cleansing products.

To prevent or relieve skin

injuries caused by pressure or friction from masks, zinc oxide and other protectants will need to be available.

As

consumers

learn

to

manage

the

post-COVID

crisis, they will need to explore new product forms and

concepts

to

protect

facial

skin

and

hands.

Any cracked, dry skin can attract coronavirus germs. Your customers will have skincare needs that result from protecting and hydrating skin and looking good while facing the crisis.

Wearing makeup during the crisis may unmask a new makeup routine. Waterproof foundation, primers, setting spray and setting powders must be in stock. This will help to keep the makeup under the mask smudge-free. In addition, consumers will experiment more with making a more dramatic statement with their eye makeup, which remains exposed.

The

coronavirus has opened up the retail market to new possibilities in skincare and makeup. Hopefully, it will unmask new sales for OTCs, as well.

Elayne McClaine has identified and developed emerging domestic and global trends in hair care, skincare and other consumer categories for such firms as Chesebrough-Pond’s, Revlon and Pharmacia (div. of Pfizer). Her expertise in therapeutic treatments for hair, skin and scalp led to the creation of the Women’s Institute for Fine and Thinning Hair, sponsored by Rogaine.

McClaine has been acknowledged by the American Academy of Dermatologists for marketing and promotional excellence.

ESME Market Specialists, LLC consults with firms that require expertise in strategy development, multicultural marketing and account planning. For more information, visit www.esmemarketspecialists.com.

44

OTC Beauty Magazine October 2020

JBS Beauty Club has all your accessory needs with

necklaces, earrings, scarves, sunglasses, etc. Stock your store with only the best from JBS. As part

of the largest beauty supply distributor, you can

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OTC Beauty Magazine October 2020

45

Products to Stock

Isoplus Neutralizing Shampoo With Coconut The Isoplus Neutralizing Shampoo with Coconut is a new line addition to the #1 selling Isoplus Neutralizing Shampoo.

This 16 oz. shampoo with “conditioner� is great for neutralizing all relaxer types. The shampoo has built in color indicator signals and rebalances pH after bleaching and color.

It was also developed for clarifying and removing product build up.

Contains Panthenol.

Cleanses + Conditions + Lubricates all hair types.

46

OTC Beauty Magazine October 2020

OTC Beauty Magazine October 2020

47

Industry News

DevaCurl Connected by Curls Initiative Update Earlier in April, DevaCrul announced Connected By Curls, a series

DevaCares Employee Donation-Matching Program: DevaCurl has

as well as a support our stylist and local communities. In response

support of the Professional Beauty Association COVID-19 Relief

of uplifting programs that will provide a total of $1M in relief efforts

to the novel COVID-19, DevaCurl is committed to easing the

related economic hardships faced by standing in solidarity of our global community.

As we continue to move forward in our COVID-19 relief efforts,

commited to an employee match program with a pledge of $75K in Fund, Feeding America and Direct Relief organizations.

Free Services at Devachan Salon for Healthcare Workers:

•

services, valued at $125 each to local NYC healthcare workers

we wanted to provide an update on the progress of our current

community relief initiatives and professional stylists’ relief

initiatives listed below, created to drive income and awareness for professional stylists and offer aid to healthcare workers impacted

the most by the Pandemic. We are dedicated to doing our part in supporting our healthcare workers, and professional stylists’

communities alike and will continue to provide compensation for our Devachan stylists, virtual curl education, financial relief for our professional stylist community and free services and aid for our

We’re donating 5,000 DevaCut and Deva Transformation once our Devachan Salons reopen.

•

We have commited to $625K worth of DevaCuts and Deva Transformations

Additional Local and National COVID-19 Relief Initiatives: #ConnectedByPros Stylist Content Creation Program:

•

To help our Deva-trained stylists generate income, we’ve

local healthcare workers.

committed to donating $50K in compensation for professional

Donation to Black Lives Matter

channels.

We are absolutely horrified and angered by the continuing injustices against the Black community. We’ve taken action in

support of Black Lives Matter by making a donation of $50,000

stylist content creation to be featured on DevaCurl social

Free 20-Minute Virtual Curl Consultations:

•

curl consultations packed with personalized, expert advice to

as well as sharing resources and links to the organization on our

consumers/clients for a limited time.

social platforms.

Deva Delivers Hospital Delivery Program: We’re sending

catered meals and DevaCurl products to hospitals located in NYC zip codes that have been hit the hardest with COVID-19 related

Devachan Salon Stylist Compensation:

•

our Devachan stylists and educators.

We have committed to donate $250K worth of products to medical staff and organizations.

•

To date, we’ve donated to our local hospitals in Elmhurst

Hospital Center in Queens, Jamaica Hospital Medical Center

and the Brookdale University Hospital Medical Center, while also supporting local restaurants/small businesses impacted by the pandemic.

48

DevaCurl has vowed to support our stylist family during this time and is providing full compensation and benefits for all of

cases.

•

Our Devachan Stylists are providing free 20-minute virtual

OTC Beauty Magazine October 2020

HelpYourSalon.us Salon Voucher Program:

•

Level 1 or higher Deva-trained stylist or salon owners with

Deva-trained stylists in their salon can generate income by making 40% commission from qualifying product purchases their clients make on DevaCurl.com using their stylists’ unique code. Clients receive 10% off their first order.

OTC Beauty Magazine October 2020

49

Industry News Wahl Clipper Corporation’s Fade It ForwardTM Program Awards Barber Scholarships to At-Risk Chicago Youth Sterling, IL-based clipper manufacturer to surprise four new students with scholarships on Tuesday, September 22nd, with the goal of helping them achieve their dreams of becoming barbers.

September 18, 2020 (Chicago, IL) -- Wahl Clipper

are Amari Brown, Brandon Williams, Dakota Newton-Powell, and

organization UCAN, and local business Larry’s Barber College are

the program by UCAN as well as a mentor - a professional barber

Corporation’s Professional division, Chicago social service pleased to announce the awarding of scholarships to four new students as part of the Wahl Professional Fade it ForwardTM

scholarship program. The event will take place on Tuesday,

Colby Taylor. Each of these students will be supported throughout in the Chicago area - who will help guide the students and give them their first experience working in the industry.

September 22, at 10 a.m. at UCAN, 3605 W. Fillmore St.,

“The Fade It ForwardTM program is as much about supporting

program can be found here: https://wahlpro.com/education/

barbers,” says Garland Fox, barber and Wahl Education and Artistic

Chicago, IL 60624. Information on the Fade It Forward TM

our at-risk youth as it is about helping them become professional

fadeitforward/

Team (W.E.A.T.) member. “We’re fortunate to partner with UCAN,

which provides the ongoing support the students need

In December 2019, Wahl Professional

welcomed

philanthropic

program,

as they progress through their barber education.”

its first graduates of the Whittington,

For Fox, the creation of

of Chicago, IL as they

is about giving back to

college program at His &

once was homeless, and

Whittington

as something that changed

Andre

Moore,

this philanthropic program

barber

the next generation, as he

Hers Barber School. Both

credits becoming a barber

went through a challenging

his life for the better. Fox’s

prepared them for their

to help youth gain better

and entrepreneurs.

in the Chicago area, but Wahl

and

Sebastian

completed

their

and

Moore

that

inspiration and determination

future careers as barbers

lives is not only taking root

13-month

program

For Chicago, this is the second group of Fade It Forward TM students to go through the program and will be furthering their

education at Larry’s Barber College, 701 E. 79th Street in Chicago.

The students going through this second installation of the program

50

OTC Beauty Magazine October 2020

Professional has started the program in St. Louis, MO, and plans to expand to Cleveland, OH in 2021.

The new scholarship recipients, Wahl Professional staff members, and UCAN staff members will be available for interviews with the media.

OTC Beauty Magazine October 2020

51

Industry News IBA - Independent Beauty Association – Refines its identity as the representative of the Independent Personal Care & Cosmetic Industry Independent Cosmetic Manufacturers and Distributors (ICMAD)

today launches a renewed brand identity as IBA - Independent Beauty Association, confirming its strategy to represent the independent and entrepreneurial beauty industry.

IBA is a non-profit trade association with over 700 member companies. It provides benefits and services that allow companies to elevate their brand to the next level, domestically and abroad.

The organization has been advocating for entrepreneurial, independent beauty companies since 1974.

IBA’s foundation is built on four pillars: education, member service,

reasonable legislation, and networking. These pillars translate to IBA’s member experience while also solidifying its place in the

industry. Members, government entities, and partners define IBA

as an ally based on its history, expertise, experience, and passion.

As it celebrates the beauty of independence, IBA is the champion for entrepreneurial and independent beauty brands that are striving to establish their identity in the marketplace.

About IBA Our Mission is to foster the success of entrepreneurial companies

in the cosmetic and personal care industries. IBA promotes

and maintains the highest standards of legal and regulatory compliance, environmental sustainability, and ethical business

practices to help our members produce cosmetic products that are as safe and effective as possible for the consumer.

To learn more, visit www.independentbeauty.org

A Statement From Reed Exhibitions – Organisers Of In-Cosmetics Asia LONDON, 1 September 2020: Reed Exhibitions has today

partners. Whilst we are disappointed that we are unable to run

place on 3-5 November 2020 at BITEC Bangkok - will now be held

personal care ingredients community connected. So, we are

announced that in-cosmetics Asia - initially scheduled to take on 2-4 November 2021 at the same venue.

In light of the ongoing Covid-19 crisis and despite Thailand’s low

number of cases, the recent fifth extension of the emergency

decree in Thailand means that the country remains closed to most foreign visitors for the foreseeable future.

The show’s enduring success is founded on its visitor appeal

throughout Asia-Pacific and the support of exhibitors from across

a face-to-face event this year, we are committed to keeping the going virtual with a series of webinars focusing on ingredients, formulation and trends as well as the new in-cosmetics Connect information hub.

Plus, we are gearing up for in-cosmetics Virtual, taking place

on 6-8 October. This new event will tap into the critical need for manufacturers and suppliers to gather - virtually - in an exclusive meeting, sourcing, learning and networking environment.”

the globe. In view of the current travel restrictions and following

Nothing can replace the experience of a live and vibrant event like

that it would be impossible to ensure the same level of interaction

2-4 November 2021.

feedback from exhibitors, visitors and partners, we concluded that participants have come to expect at the event.

in-cosmetics Asia Exhibitions Director Sarah Gibson said

“Postponing in-cosmetics Asia has been a difficult but necessary

in-cosmetics Asia and we look forward to returning to Bangkok on

For updates and further information, please visit www.asia.incosmetics.com

decision. We understand how key the event is in helping the

For further press information please contact Beki McVicker or

and innovations, and to meet with existing and new business

240 2444 or email: in-cosmetics@stormcom.co.uk

personal care community showcase and discover new ingredients

52

OTC Beauty Magazine October 2020

Lottie Croker at the in-cosmetics Asia press office on +44 (0) 207

3X

Q Ban OTC Beauty Magazine October 2020

53

SHOW CALENDAR OCTOBER / NOVEMBER WHEN

WHAT

WHERE

CONTACT

October 1-4

BeautyExpo 2020

Kuala Lumpur,

www.beautyexpo.com.my

October 4

Barbercon powered by Barbershop Connect

Brooklyn, NY

barbercon.com, lee@barbershopconnect.com

October 6-8

In-Cosmetics Global

Barcelona, Spain

https://www.in-cosmetics.com/en/

October 10

National Love Your Hair Day by It’s a 10 Hair-

October 11

NailPro Sacramento

Sacramento, CA

www.nailproevents.com

October 11-12

Professional Beauty London 2020

London, England

professionalbeauty.co.uk

October 13-14

Beauty Accelerate

New York, NY

beautyaccelerate.com

October 14-15

ECRM Whole Body & Mind Wellness

Lombard, IL

ecrm.marketgate.com

October 18-20

International Association of Trichologists

Largo, MD

http://usatrichologytraining.com/schedule/

October 23-26

American Assoc. of Cosmetology Schools

Houston, TX

beautyschools.org

October 24-25

Tennessee Barber Expo

Knoxville, TN

www.tnbarberexpo.com

October 27-30

SupplySide West

Las Vegas, NV

west.supplysideshow.com

October 31-Nov. 1

BeautyCon New York City

New York, NY

https://beautycon.com

November 2

Cosmetologists Chicago: Annual Biz Meeting,

Chicago, IL,

americasbeautyshow.com

November 9

ECRU NY Academy: Razor Refresh,

Fairlawn, NJ,

ecrunewyork.com

November 11

Global Beauty Tech Forum,

New York, NY,

perfectcorp.com

November 11-12

In-Cosmetics Formulation Summit,

London, England,

https://summit.in-cosmetics.com

November 13

CEW: Beauty Awards Luncheon,

New York, NY,

www.cew.org

November 15-17

Strategies MasterMind: Critical Number,

Centerbrook, CT,

strategies.com

November 16

ECRU NY Academy: Texture Exposed

Fairlawn, NJ,

ecrunewyork.com

November 16-18

WWD Digital Forum West,

San Francisco, CA, fairchildlive.com

November 16-18

WWD Beauty CEO Summit,

Miami, FL,

www.fairchildlive.com

November 18-19

PBA Executive Summit,

Scottsdale, AZ,

probeauty.org

Malaysia

care

Annual Convention & Expo

NOVEMBER

54

OTC Beauty Magazine October 2020

BIR Bits NEWS Protective hairstyles—a term used to refer to styles such as braids, weaves, twists, locs and wigs that keep hair free from manipulation—are one of the fastest growing haircare categories among an estimated 80% of Black women* and have become a go-to choice for embracing personal style while encouraging growth and maintaining hair health. Today, however,

with more than one-third of U.S. Black women experiencing thinning around their hairlines, which can be caused by styles

that place too much tension on one’s hair*, UN-RULY and Dark &

Lovely are taking on the task of creating new standards in Black hairstyling practices. (*As estimated through a recent national survey conducted by UN-RULY that aligns with anecdotal evidence from styling professionals and an estimate from a larger L’Oréal

study that surveyed women in Central, South and West Africa.)

The film “Pretty Shouldn’t Hurt: An Overdue Conversation About Protective Styles,” which debuted on YouTube, dives deep into

the evolution of Black hairstyles, and serves as a starting point to

a long-term initiative with Dark & Lovely, which recently launched their Protective Styles Collection to promote healthier-

looking hair during each phase of a protective style. The film shines a light on the potential damaging effects caused by these styles, and offers advice on how to make the styles protective. “We’ve grown up believing ‘the tighter the better’ when it comes to braided hairstyles,” says UN-RULY Co-Founder Antonia Opiah. “As a result, today’s Black women have seen their moms, aunts, grandmas and even friends lose their hairlines. We’re setting out to reduce their rate of hair loss and thinning hairlines by bridging the K.A.P (Knowledge, Attitudes and Practices) gap.”

UN-RULY is enlisting the support of 100 influential players in the Black hairstyling industry, including experts featured in the film—natural hairstyling pioneer Anu Prestonia, Board Certified Dermatologist Crystal Aguh, MD, Celebrity Hairstylist & Trichologist Dr. Kari Williams, and Emmy-nominated celebrity stylist and Dark & Lovely Ambassador Derick Monroe, to get

behind the guidelines set forth in the film. Promoting the importance of proper maintenance makes the partnership with Dark & Lovely so timely. The four products in the brand’s Protective Styles Collection—a tension tamer, hair refresher, cleansing

water and detangling cream—are fortified with aloe vera and mint to relieve, refresh and recover hair from a protective style.

PEOPLE At Coty Inc. (NYSE: COTY), Sue Y. Nabi has been appointed CEO, effective September 1, 2020. Peter Harf will be elevated to executive chairman and will work closely with Sue to lead Coty’s transformation. As CEO, Sue will spend considerable

time in Coty’s global business offices in Amsterdam, London, New York and Paris. A recognized global innovator and

beauty industry entrepreneur, Sue is the founder and CEO of the new-age luxury skincare line, Orveda. Previously, she served as worldwide president of both L’Oréal and Lancôme during her

20-year tenure at L’Oréal. “Peter and Coty’s leadership have laid the groundwork to revitalize an iconic beauty business,” says Sue. “I am inspired and energized by the opportunity to lead the global Coty team into the future, as we build the new, more modern Coty.” After having championed

the diversity of beauty and beauty marketing in L’Oréal, she was named the youngest president Sue Y. Nabi

in the company’s history. She followed that with her revival of Lancôme, which resulted in double-

digit growth in makeup and skin care. Sue resigned from L’Oréal in 2013 and began a new life in

London. A shift in lifestyle and a personal health journey inspired the launch with Nicholas Vu in 2017 of the clean, vegan, ultra-luxury skin-care brand Orveda. Visit coty.com.

OTC Beauty Magazine October 2020

55

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OTC Beauty Magazine October 2020

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OTC Magazinemonth October 2020

Store name

Phone

Address

Jinny Invoice Number

ATLANTA

Date

DETROIT

MEMPHIS

Signature

1-800-936-8733

1-844-421-9736

1-844-525-4669

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I. 2.

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*Original only, NO COPIES will be accepted. **Copy of invoice MUST ACCOMPANY refund for credit.

CHICAGO

HOUSTON

DALLAS

LOS ANGELES

1-800-925-4669

1-877-644-0167

MIAMI

NEW JERSEY

Store name

Purchase the required amount of the vendor’s products. Coupon good for ONE TIME PURCHASE ONLY. Fill out the coupon, supplying all necessary information.

Return the refund coupon* along with a copy of your original Jinny invoice** per Manufacturer’s request.

You’ll receive a credit from your Jinny Beauty Supply Accounting Department to be used on your next Jinny invoice.

NO RETURNS will be accepted on coupon purchases.

Phone

Address

Jinny Invoice Number

ATLANTA

Date

DETROIT

MEMPHIS

Signature

1-800-936-8733

1-844-421-9736

1-844-525-4669

1-800-535-6110

1-713-343-5636

1-866-616-3200

I. 2.

3.

4.

5.

1-844-358-8967

*Original only, NO COPIES will be accepted. **Copy of invoice MUST ACCOMPANY refund for credit.

CHICAGO

HOUSTON

DALLAS

LOS ANGELES

1-800-925-4669

1-877-644-0167

MIAMI

NEW JERSEY

Store name

Purchase the required amount of the vendor’s products. Coupon good for ONE TIME PURCHASE ONLY. Fill out the coupon, supplying all necessary information.

Return the refund coupon* along with a copy of your original Jinny invoice** per Manufacturer’s request.

You’ll receive a credit from your Jinny Beauty Supply Accounting Department to be used on your next Jinny invoice.

NO RETURNS will be accepted on coupon purchases.

Phone

Address

Jinny Invoice Number

ATLANTA

Date

DETROIT

MEMPHIS

Signature

1-800-936-8733

1-844-421-9736

1-844-525-4669

1-800-535-6110

1-713-343-5636

1-866-616-3200

I. 2.

3.

4.

5.

1-844-358-8967

*Original only, NO COPIES will be accepted. **Copy of invoice MUST ACCOMPANY refund for credit.

CHICAGO DALLAS

1-800-925-4669

58

HOUSTON

LOS ANGELES 1-877-644-0167

MIAMI

NEW JERSEY

OTC Beauty Magazine October 2020

Purchase the required amount of the vendor’s products. Coupon good for ONE TIME PURCHASE ONLY. Fill out the coupon, supplying all necessary information.

Return the refund coupon* along with a copy of your original Jinny invoice** per Manufacturer’s request.

You’ll receive a credit from your Jinny Beauty Supply Accounting Department to be used on your next Jinny invoice.

NO RETURNS will be accepted on coupon purchases.

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59

Store name

Phone

Address

Jinny Invoice Number

ATLANTA

Date

DETROIT

MEMPHIS

Signature

1-800-936-8733

1-844-421-9736

1-844-525-4669

1-800-535-6110

1-713-343-5636

1-866-616-3200

I. 2.

3.

4.

5.

1-844-358-8967

*Original only, NO COPIES will be accepted. **Copy of invoice MUST ACCOMPANY refund for credit.

CHICAGO DALLAS

1-800-925-4669

HOUSTON

LOS ANGELES 1-877-644-0167

MIAMI

NEW JERSEY

Store name

Purchase the required amount of the vendor’s products. Coupon good for ONE TIME PURCHASE ONLY. Fill out the coupon, supplying all necessary information.

Return the refund coupon* along with a copy of your original Jinny invoice** per Manufacturer’s request.

You’ll receive a credit from your Jinny Beauty Supply Accounting Department to be used on your next Jinny invoice.

NO RETURNS will be accepted on coupon purchases.

Phone

Address

Jinny Invoice Number

ATLANTA

Date

DETROIT

MEMPHIS

Signature

1-800-936-8733

1-844-421-9736

1-844-525-4669

1-800-535-6110

1-713-343-5636

1-866-616-3200

I. 2.

3.

4.

5.

1-844-358-8967

*Original only, NO COPIES will be accepted. **Copy of invoice MUST ACCOMPANY refund for credit.

CHICAGO DALLAS

1-800-925-4669

HOUSTON

LOS ANGELES 1-877-644-0167

MIAMI

NEW JERSEY

Purchase the required amount of the vendor’s products. Coupon good for ONE TIME PURCHASE ONLY. Fill out the coupon, supplying all necessary information.

Return the refund coupon* along with a copy of your original Jinny invoice** per Manufacturer’s request.

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61

Ad Index

AFAM Concept .....................................................21, 49 Back Cover

Murray’s Worldwide ........................................................................... 47

www.afamconcept.com

www.murrayspomade.com

American International Industries............................................... 51

Queen Helene ............................................................................... 25, 35

www.ardelllashes.com

www.queenhelene.com

Ampro...................................................................................................... 37

SMSi - Urban call Marketing, Inc.................................................... 32

www.amprogel.com

http://multicultural.com/multicultural-marketing-news/smsi-urban-

Caliber Pro Corp.................................................................................. 13 www.caliberprocorp.com DevaCurl.......................................................................................... 22-23 www.devacurl.com Fantasia ....................................................................................................7 www.fantasiahaircare.com Helen of Troy......................................................................................... 41 www.helenoftroy..com Hollywood Beauty............................................................................... 21 www.hollywoodbeautyproducts..com Inspired Beauty Brands..................................................................... 43 www.inspiredbeauty.com JBS Hair........................................................................................... 53, 65 www.jbshair.com J. Strickland.......................................................................................... 55 www.jstrickland.net KAB Brands..............................................................................................3 www.aphogee.com

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Softsheen-Carson.............................................................................. 15 www.softsheencarson.com Straight Arrow.........................................................................................5 www.manentail.com Strength of Nature (Just For Me) ...................Inside Front Cover www.justformehair.com Sundial Brands ...................................................................... Cover, 45 www.sheamoisture.com Sunny Isle .............................................................................................. 63 www.jamaicanblackcastoroil.com Taliah Waajid ......................................................................................... 39 www.naturalhair.org Wahl Pro ....................................................................................................6 www.wahlpro.com Zoto’s Professional................................................................................9 www.zotosprofessional.com

Reader Feedback Let your voice be heard!

In this segment, OTC Beauty Magazine wants to find out what is important to you, our loyal readers. Posing a handful of questions each month, our goal is to learn through feedback how to better serve you. We ask that you take a few minutes to share your thoughts; write responses on this sheet and mail it back to us, or send it via email.

JAMAICAN BLACK CASTOR여러분의 OIL 목소리를 내세요! 여러분의 목소리를 내세요! OTC 뷰티 매거진은 소중한 여러분의 의견을 수렴하려고 합니다. 매달 몇 가지의 질문을 통해 여러분의 의견을 듣고, 좀더 발전된 잡지를 만들고자 합니다. 약간의 시간을 내 주시어 여러분의 생각들을 전달해 주세요. 질문지에 답변을 하여 저희 사무실로 보내주시거나 이메일을 보내 주시면 됩니다. (연락처는 이 페이지 맨 밑에 있습니다)

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How do you display your skincare and cosmetics in store?

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Would you be interested in learning more about skincare and cosmetic trends?

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What are some of the challenges of selling skincare and cosmetics at your store?

When we you’re receive your feedback we will choose a few answers•to feature inhair the growth next month’s could be famous just by Promotes for allissue. hair You types When searching for answering a few questions – simple as that! We look forward to hearing from you and thank you for supporting this publication.

•Nourish & moisturize dry, itchy scalp a보내주신 powerful and versatile 답변 중 몇몇을 뽑아 다음달에 기재하도록 하겠습니다. 몇 개의 질문에 답변을 함으로써, 여러분이 잡지에 실릴 수 있는 •Alleviates symptoms of Eczema & Psoriasis 것입니다! 여러분의 성원에 감사 드리며, 많은 참여 부탁 드리겠습니다. hair and skin care •Can be used for eyelash and eyebrow growth product, look no further •An effective moisturizer for hair and skin Name (Sunny 성함) _________________________________________ Mail- this formfor to: acne (보내실곳: •Natural acne treatment great prone) skin than Isle Jamaican OTC Beauty Magazine, •Rich formula that's most effectiveDept. for skin and hair conditions Store Name (​상호명) __________________________________ Attn: Editorial Black Castor Oil Oakcliff - Doraville, GA 30340 •Helps strengthen hair3587 from root Rd. to tip

State (주) ___________________________________________ jamaicanblackcastoroil.com |

jamaicanoil |

Email: editor@otcbeautymagazine.com

63 @sunnyislejbco JamaicanOil | Magazine OTC Beauty October 2020

Product Spotlight

Brittny Combo & Hair Cutter Combo There are foundational tools that every stylist should have on

hand: a rat tail comb, a pin tail comb and a haircutter comb. Each is

highly important for hair professionals and should always be kept in inventory. Luckily, Brittny has packaged a set of these essentials as an easy grab-and-go item.

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Rat Tail combs are perfect for sectioning but are even better for detangling.

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The Pin Tail comb is great for sectioning and creating precise, straight parting lines.

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The hair cutter is the tool to use for cutting and layering weaves or extensions. It’s also a great way to thin out thick hair.

Encourage your shoppers to take advantage of this unique set rather than buying each tool separately. Not only will they save more, but they’ll also find the set to be useful and convenient.

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