OTC Beauty Magazine | October 2023

Tap Into The Power of Gratitude for Business Success

Top Tips for Mastering Video Content Marketing

Premium Hair Care Market Trends

By Mike Jacquart, Marina London

By Edward Murawski

18

October 2023

contents

BUSINESS TIPS How to Make It in a CrissCross World: Surviving and Thriving in a Matrix Environment

By Kate Zabriskie

She’s got three supervisors, and he has six. She works on five projects, and he has four. Although their paths rarely cross, they have something in common – they’re both part of a matrix organization.

51 COUPONS

24

58 READER FEEDBACK

BUSINESS TIPS Mastering Video Content Marketing: Preparation, Positioning, and Punch

By Patrick McGowan

Video content marketing is about story. The videos you create—live or recorded— must be in service of this story. Your video content marketing (in support of your digital content strategy) includes how you show up on video meetings, the video shorts you post, even the production value of your video e-learning modules.

30

KNOWLEDGE TO KNOW Trends of the Flat Iron Market

By Dr. Shanessa Fenner

60 AD INDEX ON THE COVER

At OTC Beauty Magazine, we truly cherish our readers. As the premier resource for the ethnic beauty industry and esteemed beauty supply store owners, we take pride in our commitment to excellence. With a dedicated readership since 2002, OTC Beauty Magazine is your trusted companion. Each month, we bring you the latest business insights, breaking industry news, dynamic product trends, insightful reviews, and expert guidance on marketing strategies and optimizing store operations.

CEO: Ann Jhin

Editor: Allyson Leak

Art Director: Sam Choi

Advertising Manager: Candace Smith

Arabic Translator: Laura Albast

Columnists: Lafayette Jones, Edward Murawski

Contributors: Dr. Shanessa Fenner, Kate Zabriskie, Patrick McGowan

To subscribe, call us at 678-805-3291 or visit www.otcbeautymagazine.com.

Subscriptions are no charge for businesses (including retailers, manufacturers, and distributors) in the U.S. of the beauty and barber supply industry.

For all other subscribers, yearly subscriptions (12 issues) are $48.00.

Please send a check payable to OTC Beauty Magazine to: OTC Beauty Magazine; attn: subscriptions; 3587 Oakcliff Rd.; Doraville, GA 30340. Cover price is $6.00.

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Take Time To Smell The Roses

It’s easy to get caught up in the hustle and bustle of our lives. In the fast-paced business world, we’re constantly trying to stay ahead of trends, striving to meet customer demands, increase sales, and make sure our employees and customers have what they need to succeed, so it’s important to have moments for reflection.

Remember to take a moment to “smell the roses” and appreciate the small things that make your business unique. It means nurturing the relationships with your customers, suppliers, and team members. It means making time for daily gratitude and personal reflection and celebrating the joy on a customer’s face when they find their perfect shade of lipstick or hair product. Beauty, after all, is not just a product; it’s an experience. These are the roses of our trade, and they deserve our attention.

In this issue, we explore the importance of pausing to appreciate the beauty within our businesses and highlight the best electrical tools in the market. Check out “The Power of Gratitude” on page 32, “Trends of The Flat Iron Market” on page 30, and “Mastering Video Content Marketing” on page 24.

Let’s not merely sell beauty; let’s live it. Thank you for your continued support of OTC Beauty Magazine.

We appreciate you,

Allyson Leak EDITOR

The Power of Gratitude: How Thankfulness Powers Small Business Success

Gratitude, often deemed as a simple act of saying ‘thank you,’ holds immense power in the world of entrepreneurship. Gratitude is a powerful tool that can transform your business in ways you might never have imagined. Running a business is no small feat. The daily routine of having to focus on satisfying customers, boosting sales, managing finances, and navigating market trends, can sometimes get overwhelming. Yet, amidst the hustle, one often-overlooked secret to small business success stands out – gratitude.

Statistics show that practicing gratitude can lead to increased customer loyalty, happier employees, and stronger partnerships. There are two ways you can get started. The first is to write in a weekly gratitude journal to reflect and process your thoughts and what you are thankful for. The second is to say “Thank You” more often to the people who contribute to your business journey – customers, employees, and partners.

It starts with simple yet meaningful gestures:

Express appreciation: Personal phone calls, handwritten thank-you notes, or heartfelt emails can go a long way in showing gratitude to customers, employees, and partners.

Listening and feedback: Happy employees and customers are the backbone of any successful business. Encourage feedback from customers and employees, and actively listen to their suggestions. Responding to their needs demonstrates that you value their input. Make sure you have good systems in place to receive this feedback.

Loyalty programs: Create programs that reward customers for their ongoing support, turning their loyalty into a long-term relationship.

Appreciation events: Host events or gatherings to appreciate employees’ and partners’ hard work. You could also consider adding a monthly or quarterly “Employee Appreciation Day” with small tokens of appreciation.

& treatments.

with the nourishing formulas in HASK shampoos

BEAUTY VIBES

The IC Hair Polisher Serum is 100% effective on permed, relaxed, bleached, dry, abused or sun/chlorine damaged hair. This anti-breakage formula fills, seals and smoothes the cuticle while eliminating frizzy hair. The alcohol-free formula helps prevent static and flyaways and provides body and better manageability.

The Olive Firm Hold Spritz Hair Spray is infused with olive oil for extra shine, moisture, and strength. It freezes hairstyles into place. This non-flaking formula can be combed out and the silk protein and glossifiers add long-lasting shine.

The Conditioning Braid Gel stretches and elongates the hair for all protective styles. It creates smooth, sleek, frizz free locks and edges with this non sticky gel that helps stimulate growth and reduce breakage. The nourishing oils help to lock in moisture. It is paraben and sulfate free.

This Liquid Mousse Mega Hold Spritz Hair Spray is the ultimate Hold Spritz with 50% more holding power and shine than the Super Hold Spritz. It is a fast-drying formula that instantly locks hairstyles in place. It offers a flake-free comb through with no buildup. It is also humidity resistant with excellent frizz control.

FANTASIA offers a variety of quality hair care products for deep conditioning, moisturizing, definition, and shine for superior results and healthy hair.

BEAUTY VIBES

The StyleCraft Breezy Curl 2-in-1 Cool Air Hair Styler has a tourmaline ionic outer cover that helps to seal the cuticle to prevent frizz. It offers four variable temperature settings that have even heat distribution throughout the entire barrel, ranging from 320-430° F. The aluminum outer layer with a cool-touch design is safer for your customer’s fingertips and hair. The cool air activation and indication power button give a blast of cold air to set the style and locks in shine and protect from hair damage.

This J2 Portable Hood Dryer allows your customers to dry and style their hair with professional salon quality. The large hood is great for large rollers. It is easy to fold and store. It offers an adjustable column for customized height and a carrying handle for easy portability. It has four temperature settings, equal ventilation for even drying, and a 6-FT. Professional power cord.

Your customers will be able to elevate their hair game with this J2 Crimping Iron. They can create stunning, textured waves and volume in minutes. This sleek, ergonomic tool is great for all hair types and boasts a quick heat-up feature. Say goodbye to flat locks and hello to bold, trendy crimps.

Stocking a variety of professional tools in your shop is a must. It's important to keep the classics while also adding innovative styling tools to keep up with the evolving industry hair trends.

How to Make It in a Criss-Cross World:

Surviving and Thriving in a Matrix Environment

She’s got three supervisors, and he has six. She works on five projects, and he has four. Although their paths rarely cross, they have something in common – they’re both part of a matrix organization.

Unlike a traditional workplace where employees have one boss and a chain of supervision, matrix organizations mix and match projects and supervisors. Like anything, a matrix framework presents opportunities and challenges. The secret to success in this criss-cross world is finding the opportunities and minimizing the challenges at every turn.

What kinds of workers and workplaces work well for a matrix structure?

Matrix structures work best when employees are driven to succeed, and the organization is clear about priorities and goals. Absent of those two ingredients, however, the matrix will probably disappoint.

What benefits do top-rate matrix organizations typically realize?

Efficient use of resources: Great matrix organization bring together the right people at the right time for the right project. Matrix organizations also tend to be less siloed and have fewer duplicate functions.

Better collaboration: Because they move from team to team, people working in matrix organizations usually know more people and have broader perspectives. They see the workplace from many viewpoints and can have more empathy for their coworkers because of their wider perspective.

Less boredom and faster skill building: People who work in a matrix workplace often encounter more opportunities to have new experiences and learn skills. Subsequently, they experience less boredom and are slower to outgrow positions.

What challenges can arise?

Multiple priorities with no clear winner: When an employee works in a traditional structure, usually his or her manager will organize projects or tasks in some sort of priority if needed. In a matrix team, however, if managers don’t agree or are unaware of conflicts, the matrix worker can quickly become a pawn in a power game.

Less role clarity: When an employee reports to multiple managers, it can be difficult to know who does what and when. For example, if the employee needs training, which manager makes that happen? Who writes the review? Who contributes to the review? Who gives feedback?

MATRIX STRUCTURES WORK BEST WHEN EMPLOYEES ARE DRIVEN TO SUCCEED, AND THE ORGANIZATION IS CLEAR ABOUT PRIORITIES AND GOALS.

Greater opportunities for unproductive people to stay unproductive: If an employee reports to several teams and isn’t engaged on any project, that employee can more easily hide than one reporting to a single supervisor.

A better chance for project overload: When matrix managers aren’t fully aware of an employee’s tasks and responsibilities, it’s easy to inadvertently ask for too much.

As a leader, what can you do to ensure success?

Be sure you have the right people: If you have a lot of people who do the minimum or people who lack drive, work on engaging them or replace them before you jump into the matrix. Matrix teams don’t function well when the majority of members lack the fire to succeed.

Be clear about goals: As a leader, you can greatly reduce prioritization problems if you are clear about what matters, what should take priority and so forth. If you and other leaders don’t agree, come together before adopting a matrix structure. And once you’ve taken the plunge, be sure to regularly discuss and communicate what’s most important.

Communicate who does what: If all managers will have input in an employee’s review, make that known. If one manager handles vacation approvals, explain that too. Ideally, think through process challenges before they arise.

Pay attention to what’s on everyone’s plate, and spread the work and opportunities around: Matrix organization often reward or punish top performers. They also provide opportunities for people to hide. Take the time to make sure that someone is looking at everyone’s workload.

Meet

Kate Zabriskie

As a worker in the matrix, how can you help yourself?

Self-advocate: Matrix workers usually know their work better than any of their managers. Therefore, it’s important to speak up if you have multiple bosses. Don’t expect anyone to have the full picture without a little help from you. If you need help prioritizing, ask for it. If need more opportunity, make that known.

Take the time to invest in relationships: In many matrix environments, opportunities come to those who have strong relationships. Take the time to get to know as many people as possible, and always ask yourself how you can add value. People typically want to work with those they know and like. So build bridges, produce great work, and do what you can to be likeable.

Get comfortable with conflict: Multiple projects combined with multiple bosses can equal conflict. The key to overcoming the challenge is getting comfortable with disagreement and focusing on the issues that need resolving. Note, the better your relationships, the easier this will be.

Stay adaptable: Today, project x is the top priority, but tomorrow the focus may be project y. To thrive in a matrix environment, work on being flexible and willing to shift as needed.

Matrix organizations offer unique opportunities for employees to work collaboratively with people from different departments and hierarchies, develop new skills, and tackle complex challenges. With careful planning, strong management, clear direction, and a bought-in staff, the rewards almost always outweigh the risks.

Kate Zabriskie is the president of Business Training Works, Inc., a Maryland-based talent development firm. She and her team provide onsite, virtual, and online soft-skills training courses and workshops to clients in the United States and internationally. For more information, visit www.businesstrainingworks.com.

In many matrix environments, opportunities come to those who have strong relationships. Take the time to get to know as many people as possible, and always ask yourself how you can add value.

By Patrick McGowan

Mastering Video Content Marketing:

Preparation, Positioning, and Punch

Video content marketing is about story. The videos you create—live or recorded—must be in service of this story.

Your video content marketing (in support of your digital content strategy) includes how you show up on video meetings, the video shorts you post, even the production value of your video e-learning modules. It addresses the question of whether you need to be on TikTok and why this genre of video may not be effective on LinkedIn.

Expert advice alone is not enough.

Whether your video is a talking head (which most are) or a montage, one trap to avoid is shiny technology syndrome. The issue is not about what camera you use but how human you are on camera.

Preparation.

Today, video is how you do business. It’s a video-first market, which means you need to command the screen. You want to show up on video with power, presence, and credibility.

in mind who you want to reach and the story you want to tell them, the production process (from inception to final approval) becomes more doable, even enjoyable.

Attention is the result of creating a video which stands out. As a result, you rise above the masses. As film director, Steve Stockman, said about video, “If it’s not good, it’s off.”

Positioning drives the creation of videos people want to watch. This gives you a competitive edge.

Punch.

Your camera equipment is there to elevate and amplify your story. It punches up your preparation and positioning. There are no hacks.

It’s likely your video meetings with prospects and customers remain an untapped and under resourced marketing opportunity. Both 2020 and 2021 proved to be the waiting years—everyone waiting for the pandemic and waiting for video meetings to go away.

The actor Phillip Seymour Hoffman used to prepare for the smallest roles with intensity and rigor. His friend, Ethan Hawke, recounted how Hoffman would dig into the minutest detail of the character: “Who was that guy? What does he have in his pocket? How did he get the job? Why does he do this dumb thing?”

The path to power, presence, and credibility means knowing your story. Just as it was important for Phillip Seymour Hoffman to create a three-dimensional person out of a two-dimensional character, the same is true for you.

How you show up on video speaks volumes about you and your brand.

Positioning.

The market is loud, crowded, and noisy. To be seen and heard takes work. Because your job is to create a customer, getting their attention is step one. This means you want to know your audience and what makes you unique.

It’s doesn’t get any simpler. What’s difficult is becoming comfortable with discomfort. You know you’re doing things right when your positioning feels uncomfortably narrow. This will make producing video content easier, though, because it leads to the genuine expression of your positioning. When you have

Meet Patrick

Now, you may not need any new equipment. A smartphone might be the right choice. What camera you use should support the story you want to tell.

When you look better on camera, you feel better. And when you feel better, you do better. It’s what scientists call enrobed cognition. Or what the rest of us might call dressing for success. The right camera is the new power suit.

Amplify your power, presence, and credibility with the right camera once you’ve prepared yourself and positioned your personal brand.

Conclusion

You are already creating video content. Many, though, continue to define video content marketing by what gets recorded. In our video-first market, this is shortsighted.

All video—live and recorded—is video content marketing. It’s also how we do business, which means it needs to be visually on brand and on message. You can be just as influential on camera as you are in person—but it takes preparation, positioning, and punch.

It is hard to get people’s attention. This is why integrating ALL video into your digital content marketing strategy makes sense. You have one opportunity to make a memorable impression— and on video it’s instantaneous.

Everything you do on video is in service of the story. Make it’s the right one.

Patrick McGowan, MBA, consults, trains, and coaches business executives and teams to have more power, presence, and credibility on-camera in a video-first market. He pulls together three-decades in marketing, innovation, and leadership. McGowan started Punchn to address the challenges and insecurities we all face when on camera. He is the author of “Across the Lens: How Your Zoom Presence Will Make or Break Your Success.” Please visit www.punchn.io.

Janelle Sands

CURL POWER!

Check out the Brilliance and Innovation that CURLS has to offer in our exclusive interview with Janelle Sands

When one thinks of Curl Power, it’s impossible not to have thoughts of the renowned brand, CURLS. My admiration stems from their commitment to both product excellence and customer satisfaction. In this exclusive interview, we delve into the world of CURLS with Brand Educator and Community manager, Janelle Sands. With a keen awareness of the dynamic hair and beauty landscape, Janelle shares insights into the brand’s remarkable innovations and their commitment to superior hair care.

OTC: Can you tell us about the history and inspiration behind CURLS as a brand?

Janelle Sands: CURLS was founded by Mahisha Dellinger, a former Marketing Manager at a Fortune 500 Company. Disenchanted with the lack of natural hair products with quality ingredients and dependability, Mahisha sought to create a new brand that resonates with people with texture, like her. So, she collaborated with leading cosmetic and wellness experts to develop CURLS. Her vision was to create a remarkable, high quality, natural hair care line for an overlooked audience –and she has done just that.

OTC: What is your role at the company and what inspired you to choose a career in the beauty industry?

Janelle: I serve as CURLS Brand Educator and Community Manager. Having an extensive background in hair styling from a young age, I knew beauty was my jam. In fact, I used to visit grocery stores just to read the hair product packaging. I live and breathe beauty. My goal is to equip people with tools they need to successfully care for and style their unique hair texture.

OTC: What sets CURLS apart from other hair companies?

Janelle: CURLS is a big company that sees our consumers as CURLfriends. Even after 20 years, you can reach out to the company for hair help, and we will send you a personalized hair care plan because we care that much. We take pride in being your CURLS Concierge. Mahisha wants her customers to feel connected to the brand and she lets customers’ voices be heard. Many of the products that exist today were directly requested by customers.

OTC: Your Blueberry Bliss Collection has gained quite a following. What makes this collection unique, and how did the idea for it come about?

Janelle: The Blueberry Bliss Curl Collection is the crowd pleaser. The CURLfriends cannot get enough of this collection. Blueberry extract is really the hero ingredient. It helps support hair growth along with vegetable proteins within the formulas, which support hair repair. Knowing that healthy hair is the foundation for perfecting your hair style, once you eliminate the damage, the styling possibilities are endless. The Blueberry Bliss Curl Collection helps CURLfriends achieve their hair goals. Mahisha herself decided to create this collection to give the audience something fresh, new, and innovative. Blueberry had made effective gains in beauty in the nonethnic skincare market, so she tested it on textured hair, and it was even more effective.

OTC: Blueberry extract is a key ingredient in the Blueberry Bliss Collection. Can you elaborate on the benefits of blueberry for hair and how this ingredient enhances the effectiveness?

Janelle: Absolutely, the blueberry is a super-fruit that delivers one of the highest levels of antioxidants, vitamins, and plant compounds. Just a handful a day can help protect the body against various diseases and improve blood circulation through phytochemical flavonoids. This alone supplies the beauty-benefit of increasing blood flow which in turn supports healthy hair growth, the number one goal for people with texture.

OTC: In what ways do you engage with your customers and gather feedback to continually improve your products?

Janelle: Our customers have direct access to the CURLS team, and we hear from our customers primarily through social media direct messages and emails. We offer quick responses and talk through all feedback as a collective team, from there we get to work.

OTC: How do you feel the beauty industry has evolved over the years, and how does CURLS adapt to these changes?

Janelle: Like our Founder Mahisha Dellinger says, “A company must Evolve or Dissolve.” With the changing world, and changing needs of consumers, we too must remain agile to continually deliver solutions to meet the textured hair consumers’ evolving wants and desires.

OTC: Can you discuss any recent innovations that our readers should be excited about?

Janelle: CURLS is releasing some new innovations this year that you will be excited to try. First up is a newly formulated hair and scalp treatment. Our very popular Blueberry and Mint Tea Scalp Treatment has been transformed to deliver 127% more nutrients in every drop.

OTC: What advice would you give to beauty supply owners looking to stock and promote CURLS products effectively in their stores?

Janelle: I advise to serve the customers the complete, step-by-step Growth & Repair System found in the Blueberry Bliss Curl Collection which includes:

1. Blissful Lengths Liquid Vitamin – for oral supplementation

The packaging of this collection is recognizable and trusted amongst the textured hair community.

OTC: With the rise of e-commerce, how does CURLS support beauty supply owners in maintaining a strong online presence and sales?

Janelle: Beauty Supply Owners can reach out to CURLS to support rich web content to best position their websites for strong sales.

OTC: What future goals and initiatives does CURLS have in store, and is there anything else you would like to share with our readers?

*Note – Additional leave-in and styling options are available within the

Janelle: CURLS has a lot in store for the textured hair CURLfriends this year. I have only planted a tiny seed in this article. Keep up with us for a major launch at the end of the year which will bring complete transformation to our textured hair community.

www.curls.com

2. Blueberry Bliss Reparative Hair Wash – for cleansing

3. Blueberry Bliss Reparative Hair Mask –for deep conditioning

4. Blueberry Bliss Reparative Leave In Conditioner –#1 seller - for daily moisturizing

5. Blueberry Bliss Curl Control Jelly#1 seller – for styling

6. Blueberry Bliss Curl Control Paste –for edge protection and styling

7. *New Blueberry and Mint Hair and Scalp Oil – for hair and scalp treatment

Blueberry Bliss Curl Collection.

“Like our Founder Mahisha Dellinger says, “A company must Evolve or Dissolve.” With the changing world, and changing needs of consumers, we too must remain agile to continually deliver solutions to meet the textured hair consumers’ evolving wants and desires”.

BY DR. SHANESSA FENNER

TRENDS OF THE FLAT IRON MARKET

The flat iron hair straightener market has grown tremendously since 2017. According to a Market Data Forecast report, the hair straightener market was valued at USD 6.32 billion in 2022 and is expected to grow at a CAGR of 8% during the forecast period 2023-2028. This information is crucial in highlighting the emerging market trends and investment opportunities for beauty supply owners.

North America was recorded as the largest hair straightener market. The market is predicted to evolve over the next five years as individuals become more conscious of the importance of personal grooming as the global population grows. Other reasons for this market growth include expanding family dual income, increasing appearance consciousness, rising personal income and growing corporate culture.

As a beauty supply owner it is imperative to stay on top of current trends and here are five reasons why:

1. You gain a deeper understanding of the current state of the beauty market and can identify the pros and cons.

2. Being informed allows you to know what your customers want and helps you to stay ahead of the curve and offer the latest products to your customers.

3. Stay abreast of what is new and trending by reading consumer and beauty industry magazines such as OTC, the internet, websites, follow influencers and beauty ambassadors, attend conferences and trade shows. You can also analyze and research Google trends.

4. To develop a clear picture of the competitive landscape, observe your competition and see what new products or services they are launching.

5. Join industry associations and participate in online communities. This allows you to network with a variety of individuals and develop meaningful relationships.

The flat iron market will continue to grow and evolve as the product has become a household staple.

Professional Styling Tools

Electrical grooming tools and styling pomades have revolutionized the way men maintain their appearance. From precision shavers that offer a smooth and close shave to trimmers designed for precise grooming, these quality products are perfect to keep in stock. Check out the Jinny Top 5 products that offer convenience and versatility, helping individuals achieve their desired look with ease and precision.

BaBylissPRO®

Boost+ Metal

Lithium Trimmer features a new HighSpeed, High-Torque Brushless Motor –7200 RPM, DLC Deep-Tooth

T-Blade – (Replacement Blade FX707BD2), Diamond-Textured Rubber Handle, and 3300 mAh Lithium Ion Battery with a 4-Hour Runtime. It features all-metal housing and dualvoltage.

Clippercide is a 5-in1 formula that disinfects, lubricates, cleans, cools, and anti-rusts. A thin film of lubricate remains behind to reduce friction and permit clippers to run smoother. The Clippercide spray blows hair and dirt out from between the teeth; cleaning and at the same time cooling the blades. Regular use of Clippercide will help give clipper blades a longer cutting life and will keep them sharper with crisper cutting action.

The 5-Star Cordless Magic Clip is designed to deliver the sharp performance that experts demand with the freedom of a cordless clipper. The magic is in the blades. The Cordless Magic Clip features a high-precision stagger-tooth blade with crunch technology. This cordless tool offers superior speed and ease of use, a convenient taper lever for easy fading and blending, and a lithium ion battery for a 100 minute run time per charge. It also has a cord/ cordless cutting capability.

Your customers can magnify their finest work with the Andis T-Outliner® Trimmer. Ideal for precise outlining, dry shaving, and fading, these ultra-sharp, carbon-steel T-blades cut close and exact. Inside, the magnetic motor churns an impressive 7200 SPM that makes finishing work quick and smooth. The contoured, glossy gun-metal gray body is easy to hold and stays put for long shifts behind the chair. Celebrate the little things with the T-Outliner Trimmer, precision cutting power for professional creators.

The SCurl 360 Style Pomade is an essential grooming aid for short hair. The 360 Style Wave Control Pomade provides superior hold and enhances the natural waves in short hair styles. It has a unique non-greasy formula that rinses out easily with warm water.

Item #FX787BP-MB

Item # AN4710

Item # WA8148

Item #KG72130

Item # LR914

BLUEBERRY BLISS CURL COLLECTION

REPAIR - RESTORE - CONDITION FOR CURLS AND COILS

Climbing out of Darkness: A Personal Journey into Mental Wellness

by Mike Jacquart, Marina London

Too many mental health books talk about mental illness, but few, if any, discuss what it is like to live with one. According to the National Alliance on Mental Illness (NAMI), approximately 58 million Americans, or one in four adults, experience a mental health impairment in a given year. And yet, the average person has little understanding how mental health impairments negatively impact everyday life, and in turn, affect the lives of their loved ones. Recovery from mental illness occurs, but inspirational stories about individuals who improve and progress into living a fuller and richer life, are extremely lacking. Written as an engaging and relatable memoir, the author takes the reader on a journey from personal doubt, despair, and darkness into a life filled with optimism, confidence and hope.. Climbing out of Darkness: A Personal Journey Into Mental Wellness, presents proof that seeking treatment works and that it can transform your life. While not a clinical book, observations from a licensed mental health professional offer sage insights into mental health issues the author was experiencing at various points in his life. This book offers hope to the millions who suffer in silence thinking that there are no solutions to their misery.

The Best Top 4 Machines

Have you ever noticed when you watch barber tutorials or social media videos the barbers typically will use more than one machine? How many clippers and trimmers should a barber use?

The minimum setup to perform great haircuts is at least two clippers and two trimmers. It’s important to set them up correctly. To start with, let’s talk about the clippers. One of your clippers should be Zero-gapped (which means to set the blade to cut as close as possible) and have a fade or faper blade. The other clipper should have a taper blade and doesn’t need to be set as close. Now you have one clipper that can mesh well with your trimmer and the other clipper can be used to hit the lengths in the blend above that. A personal favorite of mine is the Ergo and X Ergo for blending.

Now for the trimmers, personally I love to use the Saber trimmers and now that they sell them in both black and gold it makes it even easier for me to distinguish between the two. One of them I will Zero-Gap to set really crisp lines. They even come with a tool to do it in the box. The other trimmer I will set it back some and now I can use this for sensitive skin and blending.

With my machines set up properly I can now hit every conceivable length. Join me on my channel The YouTube Barber Academy to expand further on this topic.

Edward Murawski Youtube Barber Academy: 125K subscribers

Owner | Creative Education Director

UNLEASH THE MAGIC: THE POWER OF THE PONYTAIL

In the world of beauty, trends come and go, but one timeless and versatile hairstyle has stood the test of time: the ponytail. Its universal appeal lies in its simplicity, practicality, and elegance. It’s a classic look that can be adapted to suit any occasion, and it continues to reign supreme as an essential hairstyle in every woman’s arsenal. For beauty supply owners, understanding the power of the ponytail is not just about offering products; it’s about empowering customers with the tools, tips, and expertise to create the perfect ponytail.

Products To Stock

To create the perfect ponytail, one needs the right tools. As beauty supply owners, it’s essential to stock up on highquality hair accessories and styling tools. Here are some must-haves:

Hair Ties and Elastic Bands: Offer a variety of hair ties and bands in different colors and sizes, including snag-free options to prevent hair breakage.

Brushes and Combs: High-quality brushes and combs help smooth and detangle hair before styling.

Bobby Pins: These are handy for securing loose strands and creating a polished look.

Hair Extensions: For customers with shorter hair, extensions can provide the length needed for a voluminous ponytail.

Hair Sprays and Serums: Recommend products that provide hold and shine, keeping the ponytail in place all day.

Hair Accessories: Stock an assortment of hair ties, bands, bobby pins, and decorative hairpins for customers to choose from.

Training Your Staff

Equipping your employees with knowledge and customer service skills is crucial. Ensure they can provide personalized advice on creating the perfect ponytail and recommend the right products. Encourage them to stay updated with hairstyle trends and styling techniques.

SheaMoisture Men Illuminates Black Men Through The Lens Of Love With New Campaign, “Black Men Love”

SheaMoisture Men, the nation’s leading personal grooming brand for men of color, is unveiling a new campaign, “Black Men Love,” with the mission of proliferating a narrative that celebrates and showcases Black men through the lens of love. The multifaceted initiative will illuminate the various ways in which Black men show love and contribute to the movement of redefining societal perceptions of Black masculinity through a digital content series, partnerships with organizations dedicated to the advancement of Black men, wellness experiences and more.

This past weekend, SheaMoisture Men kicked-off the initiative with pop-ups in New York and Los Angeles where they gave Black men on the street roses and love letters in front of larger-than-life flower wall murals donning “Show Black Men Love.” The New York pop-up convened in Harlem at Denny Moe’s Superstar Barbershop and the Los Angeles event took place in the historical Leimert Park. As the wellbeing and safety of Black men continues to be a pervasive topic in the world at large, SheaMoisture Men is committed to uplifting them through acts of service that validate their value, experiences, and importance.

“Black men are prioritizing their wellbeing as they’re becoming more vulnerable and self-aware,” says Taydra Mitchell Jackson, Chief Marketing Officer for SheaMoisture. “As a brand that truly values and cares about this community, our intention is to partner with Black men and organizations already doing the work to celebrate their true essence and authentic experiences.” In partnership with Black Men Heal, Black Men Smile and The Black Man Can, the campaign will come to life in three key beats.

• Digital Content Series: SheaMoisture Men will release a series of short vignettes celebrating and highlighting the various ways Black Men show love. The series, directed by Dominique DeLeon, will feature the personal stories of everyday Black men in their journeys navigating manhood and how love influences their roles as fathers, teachers, partners, professionals and more. The campaign Hero trailer

and Each One Teach One vignette, chronicling the journey of how a Los Angeles educator shows love to his students, will drop in September on SheaMoisture Men’s Instagram and X (formerly known as Twitter) channels.

• Weekly Affirmations: Motivational and uplifting affirmations penned by Black male leaders will be shared weekly across SheaMoisture Men’s social channels rooted in self-love and love within relationships.

• Wellness Events: SheaMoisture Men will host intimate wellness events and closed-door roundtable discussions for Black men to hold space for vulnerable dialogue centered on evolving the perception of their authentic experiences, Black masculinity and how love influences their roles as men.

Join the “Black Men Love” journey and receive campaign updates by following @sheamoisturemen, #SheaMoistureMen and #BlackMenLove on Instagram and X (formerly known as Twitter).

ABOUT SHEAMOISTURE:

SheaMoisture is a global beauty and personal care leader committed to serving the Black community through strategic investment and community give back. SheaMoisture recognizes the power of entrepreneurship in addressing racial inequality with the belief that commerce can bring true economic independence. Every year SheaMoisture reinvests at least 1% of net sales directly into economic opportunities for underserved entrepreneurs and Black business owners. With every purchase, you’re helping to fund investments that support funding for Black-owned business, entrepreneurial education, crisis response, equitable purchasing, and ethical sourcing. SheaMoisture develops no compromise beauty products that help every member of the Black community live their healthiest, most beautiful lives. Shea butter is one of the brand’s core ingredients, praised for its hydrating and nourishing properties, and sourced from womenled cooperatives in West Africa, providing fair wages and creating economic opportunities. The company offers products in the hair care, bath, body, skin care, baby and men’s categories, and is distributed in retailers throughout the world. SheaMoisture is a subsidiary of Unilever.

arket Segmentation

The premium hair care market’s growth is attributed to various factors and trends, including the increasing demand for dry shampoo, the availability of herbal and organic products, and consumers’ fast-paced lifestyles.

Dry shampoo is expected to account for approximately 1/5th of the market share by 2029, with the rising popularity of natural components such as Kaolin clay and Fuller’s Earth, reducing the potential harm from chemical use.

Key Market Players

Leading market players are adopting acquisition strategies to meet evolving consumer demands.

For instance, in April 2022, Wella Company acquired Briogeo, enhancing its sustainable portfolio. In January 2023, P&G Beauty signed an agreement to acquire Mielle Organics, aiming to better serve black communities.

Market Growth Factors

• Increasing Demand for Organic Hair Care Products: The market is witnessing a surge in demand for organic hair care products, including conditioners, shampoos, serums, oils, and styling products. There is a significant expected increase in demand for organic hair oils that combat dandruff, particularly in Western Europe.

•

Increased Accessibility of

Customized Hair Care:

With intensifying competition in the hair care sector, manufacturers are focusing on delivering tailored solutions. Customized hair care products address specific consumer needs, helping companies establish a solid customer base.

Market Restraining Factors

• Availability of Counterfeit Products: The presence of counterfeit hair care products has hindered market growth. Consumers often struggle to distinguish between genuine and counterfeit products, with knockoff items available online and in small beauty supply stores at significantly lower prices.

Scope of the Study

Demography: The market is segmented by women, men, and children.

Product: Segmentation includes shampoo, hair styling products, hair oil, hair color, conditioner, dry shampoo, and others.

Distribution Channel: The market encompasses online sales, specialty stores, departmental stores, supermarkets and hypermarkets, pharmacy and drug stores, and others.

For more information about this report visit https://www. researchandmarkets.com/r/5cgjds

About ResearchAndMarkets.com

ResearchAndMarkets.com is the world’s leading source for international market research reports and market data. We provide you with the latest data on international and regional markets, key industries, the top companies, new products and the latest trends.

“

Dry shampoo is expected to account for approximately 1/5th of the market share by 2029

Major Beauty Brands Align on a United Front under New Leader

NEW CEO DAN FUGARDI HAS POSITIONED INSTYLER BRANDS AS AN INNOVATION CONGLOMERATE.

Three of the world’s leading hair tool innovators: InStyler, Flower Hair Tools by Drew Barrymore, and Harry Josh Pro Tools

– are now under the newly formed InStyler Brands, a conglomerate of professional and home brands that bring tens of millions of high-quality hair appliance units to the market. Formed under the leadership of Chief Executive Officer, Dan Fugardi, InStyler Brands is poised to bring real disruption to the industry.

“I am honored to lead the formation of our dynamic team under one unified InStyler Brands mission” said Fugardi. “InStyler has a 15-year history of driving quality & innovation in the space, and we are committed to delivering exceptional quality regardless of economic pressures. We also see where iterations are needed for an agile retail economy, which is a collective supply chain effort that we aim to support with significantly modernizing our entire operation.”

With a background in entrepreneurship, corporate restructure, tech development, and executive management, Fugardi led the M&A and subsequent reorganization of its brands – InStyler,

Flower Hair Tools and Harry Josh Pro Tools – under the InStyler Brands moniker. At the helm, Fugardi intends to lead the coming chapter of this portfolio by bringing a new generation of product innovation to the market consistent with the brand’s reputation. Also, in Fugardi’s sights is addressing antiquated parts of the brick-and-mortar retail economy by pressing new standards for tech and data backed big box decisions. He emphasizes the need for a nimble approach to business internally, but also in traditional retail channels. “I’m seeing that the industry largely adheres to outdated methods,” he noted. “It’s not just about producing excellent products; it’s about the agility to adapt to rapidly changing consumer behaviors and trends. It comes with its challenges, but our plan outside of bolstering ops is to push this transition behind the scenes by laying groundwork for a modern, proactive approach to retail and customer engagement.” Fugardi continues: “Part of this plan requires that the retailers listen, which I won’t speculate on, but what I can tell you is that retailers hold data close to the vest, yet ‘reacting’ to market trends takes 10-14 months. I just don’t see a modern world where that can sustain - if you’re asking my opinion on what’s next for BAM retail. It requires proactive moves that we hope to affect.”

Fugardi’s track record is a testament to his visionary leadership and business acumen. His journey spans two decades, starting on U.S. Navy submarines where he was charged with leading the boat’s engineering department prior to leaving to start his entrepreneurial career working with city developers and major music artists to build or grow their community organizations. This led to years of rights licensing in entertainment until Fugardi returned to his entrepreneurial roots as the CEO of consumer banking tech, Clout. He later seed-funded and helped start Mana Pacific, an alternative energy development company that gained UN support in a mission to improve the island population livelihood in a mission to convert a geographical third of the world to solar; now leading a 22-nation compact. Most recently, Fugardi served as an early managing director of consumer brand technology, Vantage BP, where he re-imagined corporate direction and led its first integrated partnership with the $35B giant Verisk, as well as building the company’s sales department for an 800% increase in revenue. During this time Fugardi worked with beauty brands Anastasia Beverly Hills, DITA, LA Girl, Huda Beauty, Hermès, Tiffany’s, and Barefoot Dreams, as well as advising on the natural hair growth brand, Bio Follicle, and managing celebrity perfume maker and world-renowned fragrance expert, Sue Phillips.

The brands that Fugardi now brings together within the InStyler Brands portfolio include:

InStyler: As creators of the original Rotating Iron and a 10-figure retail sales history in hair tool innovation, InStyler designs advanced tools with superior technology that share the common thread of being accessible. The innovation team obsesses over tiny details that add up to big changes to help create hair styles in half the time, get beautiful long-lasting looks with incredible shine, and keep hair healthier than ever while using hot tools.

FLOWER Hair Tools: The hair tools division of FLOWER Beauty was founded in 2020 as an extension of Drew Barrymore’s FLOWER lifestyle brand. As an actress, daytime talk show host and mother of two, Drew Barrymore lives life on-the-go. That is why FLOWER Hair Tools were designed for quick and easy styling, making a great hair day a quick flick-of-the-wrist away. But not only are these tools functional, Drew made it her personal mission to make these tools exciting enough to sit on your bathroom counter.

Harry Josh® Pro Tools: Celebrity hair stylist Harry Josh single-handedly changed the last decade of hair care with his coveted A-list centric line of professional hair products that are now a stylist top pick. Leveraging unmatched knowledge and expertise along with the most cutting-edge technology available, he succeeded in the rare creation of a new culture, starring the famed Harry Josh® Pro Tools Pro Dryer 2000, which improves drying time by as much as 60%, to achieve a perfect sleek or volumized customized blowout.

In addition to innovating, Fugardi is finding other ways to leverage the brand’s power. This includes forming symbiotic partnerships with leaders in adjacent industries, such as joining forces with Fairiche CEO, Vicki Nguyen, who Fugardi regards as a formulation master; and similarly with philanthropic efforts that give lift to the community. “Our goal is to deliver products that are life-changing via intelligently designed programs,” noted Fugardi. “I consider it our responsibility to enlist other brands to leverage their power our joint efforts that truly make for an equal playing field.” Under the shingle “InSpyre by InStyler”, Fugardi is already gathering partners like Boka Beauty CEO, Rebecca Oystila; iHeart app creator and Nēdl CEO, Ayinde Alakoye; and 2-time world champion boxer & motivational speaker, Shannon Briggs - to focus on empowering under-represented young adults to confidently build skills and access today’s career opportunities.

Fugardi brings with him a team of experts in their respective fields: CFO Joe Ali, previously at the $2T mega-conglomerate, Mizuho; Head of Operations Arin Meyer, who made the move from social media giant, Snap Inc.; and award-winning media and public relations executive Jessica del Mundo as global head of communications. Heading retail is multi-billion-dollar-sales powerhouse Shannon Bedore of Sightline Retail; and guidance from the well-respected P.E. advisor, Frank Fulco, formally of Sally Beauty, Conair & CEO of America’s Beauty Show. The company’s legal dept will be led by former Yahoo and DLA Piper veteran, Elliot Kermani, who will now serve as General Counsel for InStyler Brands. Joining Fugardi’s board as Vice Chairman is Wahid Bastoros, logistics expert who owns FedEx Times Square, and Board Director Vicki Nguyen, to lead Fairiche along with guiding the company’s cosmetic product development. Fugardi finishes, “I feel fortunate to have such a team join me in building this highly capable portfolio of brands. I imagine we can do some good in further uniting industry & community.”

Beauty By Imagination (BBI), Appoints Respected Industry Finance Leader James Macpherson

As Chief Financial Officer

Beauty by Imagination (BBI), a leading manufacturer of iconic haircare brands including Wet Brush, Goody, Ouidad, Curls, Bio Ionic, and ACE has appointed respected industry finance leader James MacPherson as Chief Financial Officer. Reporting to BBI CEO Francesca Raminella, MacPherson’s category expertise will be leveraged to steer the company’s financial strategies, identify category drivers, and accelerate growth.

MacPherson brings to BBI more than 30 years of finance leadership experience, 17 of which have been in the beauty business. Most recently, as the CFO of Olaplex, Inc., MacPherson oversaw the company’s filing for public offering in August 2021. Previously, he served as the Chief Financial Officer and Chief Operating Officer of the BECCA Cosmetics Group from August 2011 through November 2016 when it was acquired by the Estee Lauder Companies Inc. MacPherson started his beauty career at Estee Lauder, first in a succession of finance and sales leadership roles at Clinique. He later served as the Chief Financial Officer of the Carol’s Daughter division at L’Oréal USA where he helped to double brand sales over a three-year period. In addition to his corporate roles, MacPherson has served on the International Beauty Association board of directors since July 2021.

“We are thrilled to welcome James as our CFO. His wealth of experience scaling beauty consumer goods companies and driving financial performance makes him well qualified to lead the Finance team as BBI enters our next phase of growth,” states Raminella. “James is a key addition to our Executive Leadership Team, positioning BBI for success in 2023 and beyond.”

“It’s exciting to join the dynamic leadership team at BBI,” says James MacPherson. “I am confident that my experience in creating value and driving growth at other founder-led beauty companies, and my demonstrated passion for this industry, will further catalyze the strong plans already in place across BBI’s portfolio of iconic, category-leading brands.”

ABOUT BEAUTY BY IMAGINATION

Beauty by Imagination (“BBI”) is one of the leading manufacturers of haircare products, hair tools and accessories. Based in New York, BBI develops some of the industry’s most recognizable brands and high-performing products such as Goody®, Wet Brush®, Bio Ionic®, Ouidad, CURLS, and Ace. These brands promise quality and innovation, delivering beautiful results to professionals and consumers alike.

James MacPherson

Marie Forleo Entrepreneur & Author

The most powerful words in the universe are the words you say to yourself

PRODUCT SPOTLIGHT

ApHogee is renowned for its exceptional conditioning and moisturizing products. These products can be particularly beneficial for individuals with dry or damaged hair, as they work to restore moisture balance and promote a healthier, shinier, and more vibrant mane.

CHECK OUT A FEW OF OUR TOP PICKS

Curlific! Moisture Rich Leave-in

8 oz

Shea Pro Leave-in Moisturizer

12 oz

Rich, Luxurious Cream imparts healing moisture to leave even the driest hair soft, manageable and protected all day long. Mends & restores coarse, dry, porous, frizzy or brittle hair. Helps hair grow longer with Shea Butter, Sunflower Seed Oil, Vegetable Protein and Botanical Oil.

Keratin & Green Tea Restructurizer

8 oz

This amazing leave-in product combines the strengthening properties of keratin protein with the antioxidant benefits of green tea. It helps reduce breakage and split ends and adds body to limp, lifeless hair. Active ingredients bond into the hair shaft with natural body heat or heat from styling tools. ApHogee Keratin & Green Tea Restructurizer is especially recommended for at home care of relaxed or permed hair and may be used between shampoos during touch up styling. It also protects hair color.

pH: 2.5-3.0

Curlific! Moisture Rich Leave-In detangles the snarls on any head, even on the toughest textured hair! This leave-in conditioner moisturizes the oval shape of curly strands that interlock like no other and may also be more prone to dryness.

pH: 4.5-5.5

ProVitamin Leave-In Conditioner

8, 16 oz

This deep penetrating, leave-in conditioner enriches hair using ApHogee’s exclusive Pro-Phytamine complex, which smoothes hair and increases manageability. It helps all hair types support styles better and protects against thermal damage. Balanced pH seals the cuticle to detangle and enhance color and highlights. This leave-in conditioner is recommended prior to using heat styling tools or dryers. It also protects hair color.

pH: 5.0-7.0

SHOW CALENDAR

OCTOBER | NOVEMBER

WHEN WHAT

WHERE CONTACT

October 1-2 Premiere Beauty San Antonio, TX, www. Premieresanantonioshow.com

October 2-4 Luxe Pack Monaco

Monaco, Monaco www.luxepackmonaco.com

October 8 -9 Premiere Columbus Columbus, OH www.premierecolumbusshow.biz

October 13 - 14 AACS CEA Conference Houston, TX www.beautyschools.org

October 15 - 16 International Esthetics Cosmetic & Spa Conference Palm Beach, FL www.iecscchicago.com

October 22 The Philadelphia Black Beauty Expo

Philadelphia, PA www.blackbeautyexpo.com

October 29 - 30 ICES Miami 2023 Miami, FL www.miami.skincareshows.com

November 4-6 Personal Care Expo (PCE)

November 7-9 Beauty Connect

November 7-9 in-cosmetics BITEC

Chongqing, China www.spcexpo.com

Los Angeles, CA www.kisacoresearch.com

Bangkok, Thailand www.in-cosmetics.com

November 7-9 Cosmex Bangkok, Thailand www.cosmexshow.com

Nov 12 - 13 Image Expo Houston, TX www.theimageexpo.com

November 13-14 Sustainable Cosmetics Summit Europe

November 14-17 Cosmoprof Asia

Hong Kong, China www.sustainablecosmeticssummit.com

Hong Kong, China www.cosmoprof-asia.com

LOOSE WAVE

COLOR: NATURAL

DEEP WAVE

COLOR: NATURAL

STRAIGHT

COLOR: NATURAL

100%

STRAIGHT

COLOR: 4/27

Scan Here to View Full Catalog

Phone ATLANTA 1-800-936-8733 CHICAGO 1-800-535-6110 DALLAS 1-800-925-4669 FORT LEE 1-856-735-0089 HOUSTON 1-713-343-5636 LOS ANGELES 1-877-644-0167 MIAMI 1-866-616-3200 NEW JERSEY 1-844-358-8967

*Original

2. Fill out the coupon, supplying all necessary information.

3. Return the refund coupon* along with a copy of your original Jinny invoice** per Manufacturer’s request.

*Original Store name Address Jinny Invoice Number Date Signature

5. NO RETURNS will be accepted on coupon purchases. only, NO COPIES will be accepted. **Copy of invoice MUST ACCOMPANY refund for credit.

4. You’ll receive a credit from your Jinny Beauty Supply Accounting Department to be used on your next Jinny invoice.

*Original Store name Address Jinny Invoice Number Date Signature

only, NO Phone ATLANTA 1-800-936-8733 CHICAGO 1-800-535-6110 DALLAS 1-800-925-4669 FORT LEE 1-856-735-0089 HOUSTON 1-713-343-5636 LOS ANGELES 1-877-644-0167 MIAMI 1-866-616-3200 NEW JERSEY 1-844-358-8967

5. NO RETURNS will be accepted on coupon purchases. only, NO COPIES will be accepted. **Copy of invoice MUST ACCOMPANY refund for credit.

4. You’ll receive a credit from your Jinny Beauty Supply Accounting Department to be used on your next Jinny invoice.

I. Purchase the required amount of the vendor’s products. Coupon good for ONE TIME PURCHASE ONLY.

2. Fill out the coupon, supplying all necessary information.

3. Return the refund coupon* along with a copy of your original Jinny invoice** per Manufacturer’s request.

4. You’ll receive a credit from your Jinny Beauty Supply Accounting Department to be used on your next Jinny invoice.

will be accepted.

refund

Phone ATLANTA 1-800-936-8733 CHICAGO 1-800-535-6110 DALLAS 1-800-925-4669 FORT LEE 1-856-735-0089 HOUSTON 1-713-343-5636 LOS ANGELES 1-877-644-0167 MIAMI 1-866-616-3200 NEW JERSEY 1-844-358-8967

I. Purchase the required amount of the vendor’s products. Coupon good for ONE TIME PURCHASE ONLY.

2. Fill out the coupon, supplying all necessary information.

3. Return the refund coupon* along with a copy of your original Jinny invoice** per Manufacturer’s request.

4. You’ll receive a credit from your Jinny Beauty Supply Accounting Department to be used on your next Jinny invoice.

5. NO RETURNS will be accepted on coupon purchases.

*Original Store name Address Jinny Invoice Number Date Signature

I. Purchase the required amount of the vendor’s products. Coupon good for ONE TIME PURCHASE ONLY.

2. Fill out the coupon, supplying all necessary information.

3. Return the refund coupon* along with a copy of your original Jinny invoice** per Manufacturer’s request.

4. You’ll receive a credit from your Jinny Beauty Supply Accounting Department to be used on your next Jinny invoice.

only, NO COPIES will be accepted. **Copy of invoice MUST ACCOMPANY refund for credit.

READER FEEDBACK Community Corner

Let your voice be heard!

In this segment, OTC Beauty Magazine wants to find out what is important to you, our loyal readers. Posing a handful of questions each month, our goal is to learn through feedback how to better serve you. We ask that you take a few minutes to share your thoughts; write responses on this sheet and mail it back to us, or send it via email.

여러분의 목소리를 내세요!

여러분의 목소리를 내세요! OTC 뷰티 매거진은 소중한 여러분의 의견을 수렴하려고 합니다. 매달 몇 가지의 질문을 통해 여러분의 의견을 듣고, 좀더 발전된 잡지를 만들고자 합니다. 약간의 시간을 내 주시어 여러분의 생각들을 전달해 주세요. 질문지에 답변을 하여 저희 사무실로 보내주시거나 이메일을 보내 주시면 됩니다. (연락처는 이 페이지 맨 밑에 있습니다)

• What are some of the most popular electrical products in your store?

• Do you currently have an area offering hair care tips/advice on using electrical products? If so, has it been successful?

• Is there any other topic that you would like to see covered in OTC Beauty magazine?

When we receive your feedback we will choose a few answers to feature in the next month’s issue. You could be famous just by answering a few questions – simple as that! We look forward to hearing from you and thank you for supporting this publication. 보내주신 답변 중 몇몇을 뽑아 다음달에 기재하도록 하겠습니다. 몇 개의 질문에 답변을 함으로써, 여러분이 잡지에 실릴 수 있는 것입니다! 여러분의 성원에 감사 드리며, 많은 참여 부탁 드리겠습니다.

Name (성함)

Store Name (상호명) __________________________________

State (주) ___________________________________________

JOIN OUR EXCLUSIVE ADVERTISER REFERRAL PROGRAM! OTC REWARDS ”

Dear Esteemed Advertisers,

As a valued partner in our journey, we’re excited to introduce our brand-new Advertiser Referral Program—a unique opportunity for you to not only enhance your brand’s reach but also earn enticing rewards.

Recommend OTC Beauty Magazine to your industry peers, fellow beauty enthusiasts, or collaborators, and watch your influence ripple through the beauty world. Let them know about the captivating content, expert insights, and vibrant community that our magazine offers.

Why Join OTC Rewards?

Elevate Your Network: Forge meaningful connections within the beauty industry by introducing colleagues to the magazine that celebrates and shapes beauty trends in the OTC space.

Be Rewarded: As a token of our gratitude, we’re thrilled to offer enticing rewards for successful referrals, ranging from enhanced ad placements to featured editorial spotlights in our special editions.

How It Works + Benefits:

Refer Your Connections: Introduce us to brands, individuals, or businesses that you believe would thrive within the pages of OTC Beauty Magazine.

Reap the Benefits: For every successful referral that results in a partnership of at least 1 full page Ad, you’ll unlock exciting rewards that showcase your brand and expertise to our dedicated readership.

You will receive:

• 1 Full Page Ad

• 1 Gatefold

• 2 Editorial Mentions

• Be listed on our website site as Premium Vendor of the month

Ready to Get Started?

To kick-start this exciting journey, simply reach out to Candace Smith letting her know you are interested and she will add you to our dedicated list to receive special emails and occasional reminders about the program. Please put “OTC Rewards” in the subject line csmith@otcbeautymagazine.com.

We will speak with Art Emm, Jinny Purchasing Director, so that the buyers can recognize the vendor who did the referral.

in gratitude

Allyson & The OTC Magazine Team

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