OTC Beauty Magazine | September 2023

5 WAYS TO EXPLORE THE SECRETS OF VISIONARY THINKERS

COMMUNITY MATTERS: THE BENEFITS OF WORKPLACE GIVING

ALIGNED INCENTIVES TO EMPOWER YOUR BUSINESS

20

September 2023

contents

BUSINESS TIPS The Secrets of Visionary Thinkers – 5 Steps to Living in Possibility

By Susan Robertson

We tend to believe that famous innovators or other “creative” people have some inherent quality that the rest of us don’t have. But the truth is — they don’t. They’ve simply cracked the code on how to consistently live in possibility instead of living in obstacles.

67 COUPONS

74 READER FEEDBACK

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BUSINESS TIPS Cracking the Code: Aligned Incentives + Meaningful Consequences = Solid Results

By Kate Zabriskie

Wow! Incentives and consequences have power. Are you motivating the right behavior, or are you encouraging people to act in ways you don’t want? Misguided incentives or misaligned consequences have a huge downside. The good news is with careful thinking, you can avoid missteps.

32 KNOWLEDGE TO KNOW 9 Ways Small Businesses Can Give Back to the Community

By Dr. Shanessa Fenner

76 AD INDEX ON THE COVER

It's Cantu Beauty's mission to celebrate their customers in all of their glory. Cantu provides award winning care for textured hair to help customers achieve any look they desire. Cantu Beauty is a part of PDC Wellness & Personal Care. Their Biotin Infused Hair & Scalp Oil is a nourishing lightweight oil that helps promote healthy hair growth, strengthens strands, and lubricates dry scalp. It is formulated with rosemary, biotin, avocado oil, tea tree oil & vitamin A & E. It is vegan-friendly, cruelty free, and made with 99% naturally derived ingredients.

CEO: Ann Jhin

Editor: Allyson Leak

Art Director: Sam Choi

Advertising Manager: Candace Smith

Arabic Translator: Laura Albast

Columnists: Lafayette Jones, Edward Murawski

Contributors: Dr. Shanessa Fenner, Kate Zabriskie, Susan Robertson

To subscribe, call us at 678-805-3291 or visit www.otcbeautymagazine.com.

Subscriptions are no charge for businesses (including retailers, manufacturers, and distributors) in the U.S. of the beauty and barber supply industry.

For all other subscribers, yearly subscriptions (12 issues) are $48.00.

Please send a check payable to OTC Beauty Magazine to: OTC Beauty Magazine; attn: subscriptions; 3587 Oakcliff Rd.; Doraville, GA 30340. Cover price is $6.00.

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OTC Beauty Magazine offers useful business tips and effective selling tools to boost revenue and customer traffic for OTC retailers. The magazine also provides invaluable product knowledge, industry news and insights for retail store owners, manufacturers, distributors and professionals in the barber and beauty supply industry.

OTC Beauty magazine is published monthly by Jinny Corp. Postage paid at Auburn, AL and at additional mailing offices. Reproduction in whole or in part of any text, photographs or illustrations without written permission from a staff member is strictly prohibited.

Reflecting on My Path: A Personal Hair Journey

Back when I was around 12 years old, I had thick, long hair. I can vividly recall my mother delicately applying relaxers to my tresses. I loved the way my hair bounced and flowed afterwards. During my high school years when I experienced braids for the first time, I loved the simplicity and grace that accompanied the freedom from daily hair styling.

The narrative of my hair evolution shifted once again in my twenties, when I embarked on the journey of embracing my natural hair. The decision was not an easy one and it took several years of wavering before I could confidently nurture my natural locks. When I entered the realm of motherhood and welcomed my twins into my life, time became a precious commodity, causing my priorities to shift. I found solace in the simplicity of ponytails, buns, and wearing decorative scarves.

The underlying theme here is that my hair journey intricately wove itself around the various chapters of my life. My hairstyles transformed in tandem with my personal growth. This insight compels me to remind each of you, esteemed beauty supply owners, that every one of your cherished customers is on their unique hair journey.

Consider this: What innovative avenues can you explore to bolster your patrons along their hair odyssey? How might you position your establishment as an indispensable companion on their journey?

As we dive into this edition, we have articles to help fortify these connections. Check out “Cracking the Code: Aligned Incentives + Meaningful Consequences = Solid Results,” on page 26, “The Secrets of Visionary Thinkers: 5 Steps to Living in Possibility,” on page 20, and “9 Ways Small Businesses Can Give Back to the Community,” on page 32.

Wishing you inspiration and growth,

Allyson Leak EDITOR

TRIED & TRUE MEETS CURLY GIRL APPROVED

From the creators of ORS Olive Oil comes the brand that’s making waves for curly girls everywhere: CurlShow! No matter the type, texture, porosity, or pattern, we believe your curls deserve the spotlight. So Show Up, and Show Out.

BY ALLYSON LEAK

CommunityMatters: The Benefits of WorkplaceGiving

Workplace giving programs are a great way to promote charitable giving and contribute to a positive company culture. Workplace giving is a company-sponsored program that allows employees to donate a portion of their salary to nonprofit organizations or charitable campaigns.

It can be very beneficial for nonprofits because it’s a way to provide a reliable source of funding.

Here are seven potential benefits:

Employee Engagement:

Workplace Giving can boost engagement because it allows employees to feel more connected to their company’s values.

Attracting Talent:

Prospective employees may be drawn to a company with strong social responsibility initiatives.

Tax Benefits:

Organizations can enjoy tax deductions for any donations made through workplace giving programs.

Morale Boost:

Employees may have a sense of pride knowing that their company supports charitable causes.

Team Building:

Volunteering together can foster a stronger sense of camaraderie among colleagues.

Positive Company Image:

It is a way to show employees and customers that your company is passionate about making a positive impact on society.

Getting Set Up Could Include:

Payroll Deductions:

Employees can choose to have a portion of their salary deducted automatically and donated to the charity of their choice.

Matching Gifts:

Some companies match their employees’ donations to eligible charitable organizations.

Charity Campaigns: Companies might organize special giving campaigns during certain times of the year, such as the holiday season, to raise funds for specific causes.

Crowning Glory: Products that Customers Adore

The key to healthy hair is a great maintenance routine along with quality products. Check out some great items that customers love.

J2 BEAUTY PRODUCTS

These J2 beauty products are vibrant and long lasting. They come in a variety of colors so that your customers can look beautiful for any occasion.

Products that Customers Adore

TEA TREE OIL & ROSEMARY PRESHAMPOO SCALP SCRUB

This hypoallergenic and dermatologist approved hair scrub deeply cleanses by exfoliating product buildup from the scalp, smoothing out dry skin and nourishing strands. It is a nonstripping, sugar-based scrub infused with tea tree oil and rosemary to gently exfoliate the scalp – removing dry flakes, excess oil, product buildup and dead skin cells. It also provides soothing relief to a dry, itchy scalp, leaving it feeling clean, rebalanced and refreshed.

THE PINK SMOOTH & PROTECTED THERMAL SERUM

It helps hair resist heat damage and protect curl patterns. The lightweight formula locks in moisture and creates silky-sleek styles with extraordinary shine. It transforms dull, dry and brittle hair, leaving it incredibly soft, smooth, moisturized and shiny.

MINT CONDITION BRAID & SCALP SPRAY

Your customers will be able to nourish their scalps and soften their roots with Mint Condition to stimulate healthy hair with this handcrafted herbal tea blend. Infused with aloe vera juice and sea moss, Mint Condition, strengthens the hair and reduces breakage.

DOO GRO MEDICATED HAIR VITALIZER ANTI-DANDRUFF CREME FORMULA

This creamy light-weight formula is perfect for controlling scalp itching and flaking due to dandruff. It also helps reduce breakage allowing hair to grow longer and stronger.

Men’s Essentials

MANNISKAN HAIR & BEARD COLOR

This color formula is studied for hair and beards, with a gel formula for easier application. It covers gray hair and neutralizes undesired reflections for a natural look. It restores vigor and shine to beards and hair.

Hair & Beard Activator

The activator is formulated to boost the characteristics of the gel color. It boosts cover and shine and offers lasting protection for the hair and beard. It’s available in dark blonde, medium brown, darkest brown, and black.

RAZORLESS CREAM SHAVE

The best way to get rid of razor bumps is to get rid of the razor! Our depilatory cream features a light fresh scent, works in 4 minutes, and lasts for 4 days. Now with Shea Butter and Sweet Almond Oil. It is made for all beard and facial hair types. Magic Razorless Cream Shave comes in 3 formulations: Regular Strength, Extra Strength, and Bald Head Maintenance, plus our classic powder formulation. No shaving with a razor! Easy to use at home.

INSTINCT PROFESSIONAL VECTOR MOTOR CORDLESS CLIPPER

This professional vector motor runs at 11,500 strokes per minute with intuitive torque control that detects resistance and adjusts torque. It features a Carbon Faper Blade with a Black Diamond Carbon deep slim moving blade and a lithium-ion battery that delivers up to 4 hours of run-time with a 2-hour recharge.

SABER PROFESSIONAL HIGHTORQUE DIGITAL BRUSHLESS MOTOR MODULAR CORDLESS HAIR CLIPPER

The Saber’s High-torque digital brushless motor runs at 7,500 rpm with a double black diamond carbon DLC fixed fade blade and shallow tooth cutter. The Lithium-ion battery delivers 6 hours of cordless run-time and 2-hour rapid recharge for 3-hours of run-time and the fully adjustable blade can be easily zero gapped. The tight or stretch taper bracket kits allow for long or short taper modifications while low noise and vibration for comfort and stability.

By Susan Robertson

The Secrets of Visionary Thinkers –5 Steps to Living in Possibility

e tend to believe that famous innovators or other “creative” people have some inherent quality that the rest of us don’t have. But the truth is — they don’t. They’ve simply cracked the code on how to consistently live in possibility instead of living in obstacle.

Visionary thinkers see possibilities. Always. Most of us mostly see obstacles, most of the time. We move through work, and life, by addressing whatever next obstacle falls into our path. We problem-solve the next issue on a project, we deal with the next customer complaint, we address the next challenge with our kids. But too rarely do we look up, survey the world, and make a conscious choice to shape our world to be the way we want it to be.

Having the specific skills for a particular job is important, but even the most qualified job applicant may not pan between the position and the workplace.

Visionary thinkers make that daily choice - to imagine the possibility of a different world, to hold on to that vision, and to refuse to let the obstacles limit their thinking. They live in possibility.

Visionary thinkers are open-minded, innovative & imaginative, willing to take risks, optimistic, and collaborative – all skills related to creative thinking. They regularly imagine, consider, and pursue new ideas and solutions.

The good news - all of these creative thinking skills are learnable! Anyone can become a more visionary thinker by learning to leverage the creative genius that’s already hidden inside.

One of the primary barriers living in possibility is the negativity bias, a cognitive bias, or mental shortcut, that all humans share. It’s the phenomenon that negative experiences have a greater impact -- on our thoughts, feelings, and behaviors -- than positive experiences do. That seems counter-intuitive, but there’s a wealth of research that proves negative affects us more than positive. As a result, we are much more motivated to avoid negative than to seek positive.

Our brains have evolved to excel at identifying potential negatives, so we can avoid them. It’s a survival mechanism, and it happens in the most primitive part of our brain – the amygdala. The amygdala is responsible for detecting threats and triggering the fight or flight response. It’s laser-focused and lightning fast at identifying potential problems. This instant identification of negatives is what can trap us into living in obstacle.

Living in possibility requires refusing to let the negativity bias rule our thinking. There are a few steps that can make a significant impact, helping us to manage around this pitfall and transform the way we think.

1. Pinpoint the problem. First, we must be able to spot when the negativity bias is at work. The easiest way to do that is by monitoring one simple phrase we say: “Yes, but….” On the surface, these words seem innocuous. And because we say them

and hear them so frequently, they don’t seem like a problem. However, this short phrase is a massive blockade to creative and visionary thinking. It dismisses any potential positives in an idea or concept, before even identifying what those positives might be. Instead, it focuses the energy and attention of both the speaker and the listeners on all the possible negatives. This can easily overwhelm any idea and immediately kill it.

2. Manage your mind. Once you’ve determined the negativity bias is at work (someone said “yes, but…”), the next step is to make a conscious choice to change your thinking. The key is to FIRST identify the potential positives in any idea, before focusing on the negatives. This sounds easy. But it’s actually quite hard. It’s counter to a basic instinct, so it really does require a conscious choice to think this way, plus very real discipline to put it into practice regularly.

3. Nix the negatives. The next critical step is to refrain from saying

AZTEC INFUSIONS

the negatives out loud – at least not yet. The truth is, regardless that you’ve consciously chosen to identify the positives first, your brain will subconsciously identify the negatives anyway. It’s instinctive and instant. So even while you’re enumerating positives, your brain will be busy identifying negatives, too. But the simple trick of not saying those negatives out loud will help dramatically. Force yourself to speak out loud, and write down, the positives first.

4. Teach the team. When working with others, ask them to do the same. Help them understand that letting our natural negativity bias dominate the conversation

Meet Susan Robertson

has the potential to immediately kill ANY idea. Let everyone know that, of course, there will be a time to solve the problems in the idea, but the first task is to identify the potential in the idea. If there aren’t enough potential positives, then it’s time to move to a new idea. But if the idea is visionary and can make a real difference, it’s imperative to hold off on the negativity bias momentarily and allow the brilliance of the idea to shine through.

5. Transform the troublesome term. Once the above steps have led you to a potentially winning idea, it’s time to address the problems with the idea. To continue to remain in possibility, you must change the conversation; you cannot return to “yes, but…” language. Instead, articulate the challenges as a “how might we…?” question. So, instead of saying “Yes, but it’s too expensive”, instead say “How might we do it more affordably?” This trick of flipping a problem statement into a problemsolving question is a neuroscience brain hack that will revolutionize your thinking and problem-solving.

This process of identifying positive potential first is the ONLY way to find big ideas. Every successful innovation, in any industry or endeavor, is the result of someone, or a team, choosing to live in possibility in this way.

Visionary thinking requires making space for ideas that, at first, seem scary or difficult. It takes some real courage to push past our immediate “yes, but…” response and instead focus the conversation on “what if…?” If we don’t hold ourselves accountable to look for the positives, we’ll never consider nor implement any truly new ideas. Visionary thinkers must master this skill and learn to live in possibility.

Susan Robertson empowers individuals, teams, and organizations to more nimbly adapt to change, by transforming thinking from “why we can’t” to “how might we?” She is a creative thinking expert with over 20 years of experience speaking and coaching in Fortune 500 companies. As an instructor on applied creativity at Harvard, Susan brings a scientific foundation to enhancing human creativity. To learn more, please go to: SusanRobertsonSpeaker.com.

BY KATE ZABRISKIE

CRACKING THE CODE:

ALIGNED

INCENTIVES + MEANINGFUL CONSEQUENCES = SOLID RESULTS

“They want us to give great service, but they reduce our bonus if our calls go longer than three minutes. I’m not going to lie, I start talking faster at the 90-second mark.”

“She asked me to suggest ideas, so I did. I now have a whole bunch of extra work to do. It’s the last time I’m opening my mouth. I didn’t realize offering an idea meant signing up to execute it.”

“I get paid for selling products. Deep down, I know some of my customers don’t need what I’m recommending, but I do it anyway. Nothing has happened to me as far as consequences go, but how wrong can it be if nobody is complaining. I’m not proud, but I am getting decent checks. It’s a living.”

“We’re supposed to be polite, but most people aren’t. Nobody does anything about it. I guess that’s how business goes around here. I don’t know why I keep trying.”

Wow! Incentives and consequences have power. Are you motivating the right behavior, or are you encouraging people to act in ways you don’t want? Misguided incentives or misaligned consequences have a huge downside. The good news is with careful thinking, you can avoid missteps.

The Downside of Misguided Incentives:

Short-Term Focus: In many cases, businesses with misguided incentives prioritize short-term gains over long-term sustainability. Employees who are only rewarded for immediate financial results or quick wins may overlook the importance of investing in innovation, customer satisfaction, and employee development. This narrow focus can limit the organization’s ability to adapt to changing market conditions and remain competitive in the long run. Do

you focus only on here and now, or do your incentives and consequences take the long-term into account?

Unethical Behavior: Misaligned incentives can lead to unethical behavior within an organization. Employees who are rewarded for meeting sales targets, for example, may resort to aggressive tactics, dishonesty, or cutting corners to meet those targets. This undermines trust, harms the company’s reputation, and puts it at risk of legal and regulatory consequences. What kind of ethics do your incentives encourage?

Silo Mentality: Incentives designed without considering the broader impact on different departments or teams can foster a silo mentality. When employees are rewarded based on individual performance metrics, collaboration and knowledge-sharing may suffer. This lack of cooperation can stifle innovation, impede problem-solving, and limit overall organizational effectiveness. Do your incentives and consequences encourage hoarding and silos or do they promote information sharing and collaboration?

Demotivation and Disengagement: Incentives that are meaningless can demotivate employees and create a sense of disengagement. Employees may lose intrinsic motivation and become disillusioned if the rewards do not align with their values, interests, or aspirations. This can result in decreased productivity, higher turnover rates, and a general decline in morale. Do employees care about the rewards or consequences you have in place?

focused on a single metric or objective, ignoring other critical aspects of their roles. For example, if sales representatives are solely focused on meeting sales targets, they may overlook the value of developing longterm customer relationships or providing exceptional service. In the end, those choices will most likely lead to customer dissatisfaction and reputational harm.

Building Effective Incentive Structures

A strong system that is aligned with goals and values and regularly applied is the best offense and defense an organization play.

Tunnel Vision: Employees may develop tunnel vision when incentives are narrowly

Align with Long-Term Goals: Think about what matters. For example, are you focused on customer retention and satisfaction? If that’s the case, incentives should support those results. Additionally, there should be consequences to address behaviors employees choose that negatively affect retention and satisfaction. For instance, if the employees are rushing interactions, at a minimum, they should not receive a reward. Ideally, managers should address the behavior.

Foster Ethical Standards: When people do the right thing, they should receive recognition. When the opposite occurs, management must act quickly to coach, and correct, or cut ties if the first two approaches don’t align behavior. When unethical behavior is ignored, an aggressive cancer can develop. Left unchecked, what’s wrong can quickly become what’s normal.

Balance Individual and Team Goals: Strike a balance between individual performance and team collaboration. When designing incentives, promote both individual achievements and collective success, encouraging employees to collaborate and share knowledge. Additionally, think about consequences. How will you handle those who hoard and don’t think about the group’s success?

Evaluate and Adapt: Continuously review and evaluate the effects of your choices. Solicit feedback from employees, monitor unintended consequences, and make necessary adjustments to ensure incentives remain relevant and aligned with evolving organizational goals.

Incentives and consequences are powerful tools that can shape employee behavior and drive business outcomes. When designed and implemented correctly, incentives can fuel productivity, innovation, customer service, and sales. Furthermore, carefully chosen consequences can mean the difference between the right choice and the wrong one.

Meet Kate Zabriskie

Kate Zabriskie is the president of Business Training Works, Inc., a Maryland-based talent development firm. She and her team provide onsite, virtual, and online soft-skills training courses and workshops to clients in the United States and internationally. For more information, visit www.businesstrainingworks.com.

A Glimpse Into The Art of Stunning Hair Color:

An Exclusive Interview With Lisa Finucane of Developlus

eveloplus continues to make positive waves in the hair and beauty industry with its unwavering commitment to quality, exceptional customer service, and product innovation. We had the privilege of interviewing Lisa Finucane about what makes this trailblazing brand tick. We delved into the captivating journey of the brand’s beginnings, what sets the brand apart, and its passion for giving back to the community.

OTC: How did Developlus get its start?

Lisa Finucane: Female-owned and operated, Developlus got its start in Corona California as a developer manufacturer and quickly transitioned into the #1 manufacturer of bold hair color with our SPLAT color. Satin hair color emerged onto the market in 1991 as a vegan, cruelty-free color infused with soy protein and aloe vera.

OTC: What is your role at the company and how did you get involved with the brand?

Lisa: I am the National Director of Sales for Developlus’ professional and OTC channels. I was hired in February of 2023 to be part of the team that takes Satin Hair Color to new levels, finding new customers, and shedding light on this remarkable brand. I have an extensive background in hair color and the draw to Developlus was the culmination of the culture and the core values of the organization: Service Excellence, Integrity and Respect, High Performance, Accountability, and Execution. These core

values resonated with me and it was a perfect fit for this stage in my career.

OTC: Did you always want to have a career in the beauty industry?

Lisa: I became a “behind the chair” hairdresser in the early 1990’s- I was instantly “bitten” by the beauty bug and have not looked back. I was fortunate enough to educate, and work with many of the top global color brands. It is the best industry on earth.

OTC: What do you think makes the Satin brand stand out and what has contributed to its success?

Lisa: The Satin brand is a unique “all on one color” that addresses all the needs of the hair colorist- we boast 100% gray coverage with our “cover gray” developer, the entire 72 shades can be mixed with our demi developer to create glosses and toners - infused with soy protein and aloe vera for a pleasant color experience eliminating scalp irritation. All these components contribute to the success of the brand.

OTC: How does Developlus gather feedback from customers and utilize it to enhance its products and services, specifically within the Satin hair color brand?

Lisa: We have a team of customer service professionals that listen to our customers, gather feedback, and relate all the comments, concerns, and praises back to our leadership team. Developlus takes our customer service very seriously, it is the backbone of our research and development. We use this feedback to make improvements, determine new innovations, and celebrate successes.

OTC: Innovation is vital in the beauty industry. How does Developlus ensure that Satin stays on the cutting edge of technology and industry trends? Can you highlight any recent product innovations?

Lisa: Satin creates all of their innovations in house. With the company still being family owned, Steven Barnes, our COO and Head Chemist brings his family’s legacy and forward-thinking innovation. Our R&D and Marketing Team pair up together to research, develop, and test new hair color technology to create innovations that can add to the legacy of our brand.

OTC: Satin is known for its quality and diverse range of hair colors. How does Developlus ensure that the Satin brand addresses the unique and evolving preferences of its diverse customer base?

Lisa: Developlus is consistently monitoring and reacting to industry trends. Our “small but mighty” organization can easily pivot to the needs of our customer base by responding to the unique needs of our diverse base. Our small, close knit team works daily to meet the current and future needs of our customers as they are at the center of all we do.

OTC: Hair color trends often change rapidly. How does Satin stay ahead of these trends?

Lisa: We work closely with industry influencers and marketing intelligence to determine the future of hair color and how we can create innovative and unique products that will give our customers the edge when choosing which hair color products to use.

OTC: This month is our charity issue. Are there any projects you can share that show how Developlus gives back to the community?

Lisa: Developlus has partnered with the Hollyrod Foundation to support Autism Awareness. The foundation which started in 1993 was founded by actress Holly Robinson and husband, former

NFL player Rodeny Peete. The foundation not only supports autism, but it also supports raising awareness for Parkinson’s Disease. Additionally, they advocate for ethical treatment, inclusion and access to programs for families that lack financial resources. The foundation was originally inspired by their son RJ which fostered their flagship location in Los Angeles, CA.

OTC: What does the future hold for the Satin brand?

Lisa: Put on your seatbelts we are going for a creative and colorful ride! Satin is always looking for ways to lead the color pack and 2024 will bring new and innovative products that will address the needs of home hair care! Keep on the lookout!

Developlus continues to make positive waves in the hair and beauty industry with its unwavering commitment to quality, exceptional customer service, and product innovation.

BY DR. SHANESSA FENNER

9WaysSmall Businesses Can Give Back to the Community

Small businesses are the cornerstone of the economy. Philanthropy is good for businesses ‘public images and reputations. There is nothing more valuable than giving your personal time or resources. Here are 9 ways that small businesses can give back to the community:

1. Partner with a neighborhood school. Schools are always in need of items that range from uniforms to school supplies. Find a school that is in need of a partnership and forge a relationship.

2. Give gift cards. Donate gift cards from your business to a local event in the community. They can be used as door prizes or as an incentive.

3. Sponsor an event. Provide financial assistance to an event. It establishes quality connections, increases brand awareness and presents beneficial opportunities. It will also get your name out there and bring in new customers.

4. Get your employees involved. Set and communicate the goals of how employees will participate in events in the community. Offering paid time off is a great way to motivate employees to volunteer their time to the community.

5. Offer your own products and services. It is a good practice to offer your products or services so potential customers will learn about your business and

know what you offer. This is a great way to introduce your business to the community.

6. Promote and support other local businesses. No man is an island and everyone must rely on others in order to thrive. It is imperative for you to support other local businesses because it creates opportunities to exchange knowledge, resources and ideas.

7. Support a cause. Have a food drive to help feed the homeless or help serve a meal to the homeless. You can also visit a homeless shelter to donate items such as socks, underwear and clothing.

Partner with a nonprofit organization. Businesses working with nonprofit organizations reap benefits such as increased visibility for your brand, creating more connections and it boosts company morale.

9. Share your expertise. Your expertise is a gift that should be shared with others because it will help them to advance and get better. Participate in panel discussions, educational workshops, online seminars or speak at industry events.

Finally Fantasia creates a Conditioning Braid Gel that stretches and elongates hair for easy braiding. Create smooth, sleek, frizz free locks and edges with this non sticky gel that helps stimulate growth and reduce breakage.

Made with Shea Butter, Castor, Tea Tree, Sunflower and Spearmint oils to soothe and control dry, itching scalp and lock in moisture.

Great for all protective styles!

No Flakes, No Alcohol, No Grease, No Wax. Paraben and sulfate

Check out the Jinny Top 5 selling products that your customers will love. These products help condition, while adding definition and shine.

SUPERIOR HOLD!

Glued Blasting Freeze Spray

Item # AA91201

Looks like a spray, holds like a glue! got2b Glued Blasting Freeze Hairspray freezes your customers’ look until their next hair wash. This product will help your customer express themselves and create spunky hairstyles that last up to 72 hours.

The got2b Glued Blasting Freeze Hairspray is made to create extremely tough looks. This unique formula lets your customer shapeshift their hairstyles without having to worry about it feeling sticky or dry. Best of all, the vegan* formula contains 46,3% natural-derived ingredients and comes in an recyclable aluminum can body.

Locs N Locs Gel

Item # KED1073

Bronner Brothers Pump It Up Spritz

Item # BB1634

This is the perfect product to leave in the beauty drawer or take on the go. It dries quickly, leaves no buildup, and rinses out easily. The extra silk protein and Vitamin B help strengthen and moisturize the hair. For styling tips, tell your customers to hold the bottle 8 to 12 inches from their hair and spray evenly over the desired style.

Murray’s Beeswax

Item # MU26000

Murray’s Beeswax is easy to apply yet stiff enough for the most demanding hair styles. A must for braids, dreadlocks and other hard to hold styles.

Murray’s imports the highest available grade of Beeswax from Australia.

Locs & Locs Super Extra Hold is the ultimate natural gel for all kinds of styles. Specially formulated for strength, smooth edges, and super hold without hair-damaging ingredients. It also adds moisture and shine!

Sulfur 8

Item # ST430

Sulfur 8 is a medicated hair and scalp conditioner that has been in use for over fifty years for elimination and control of scalp itching and flaking due to dandruff. Customers can apply to the affected area one to four times daily, or as directed by a doctor.

NEW! Biotin-Infused Hair and Scalp Oil!

Helps promote healthy hair growth results you can see and feel!

Soothes Dry Scalp: oil adds much-needed moisture to dry scalp.

Strengthening Properties: works to strengthen and add shine to each strand.

• Apply to scalp, then gently massage and comb through strands. A little goes a long way!

• Leave on and style as desired.

• For best results, use daily (morning or night).

by Bertina Ceccarelli, Susanne Tedrick

Foreword by

Michael C. Bush, Global CEO

of

Great

Place to

Work

Discover what business visionaries on the frontiers of diverse and equitable hiring are doing to drive change in their organization

In Innovating for Diversity: Lessons from Top Companies That are Disrupting Old Practices to Achieve Inclusivity, Equity and Business Success, renowned Diversity, Equity, and Inclusion (DEI) and tech specialists Bertina Ceccarelli and Susanne Tedrick reframe the DEI discussion and move it beyond a human resources issue. While it’s well established that diverse teams help to advance innovation, the authors explain how principles of innovation can be applied to building highly effective and sustainable diversity, equity and inclusion (DEI) practices embraced by executives across an organization.

You’ll be inspired by leaders at top companies who identified root causes of limited DEI progress and created smart, bold solutions for increasing representation, developing future talent, and advancing the careers of people often overlooked.

In the book, you’ll also find:

• Introductions to the people and companies who have innovated their approaches to diverse hiring, retention, and advancement, and enjoyed pronounced impact on their bottom lines

• Profiles of committed leaders driving the change towards a more diverse and inclusive workforce

• Strategies for breaking down the cultural and organizational barriers in companies that remain in place and prevent transformative change

A critical resource for senior-level business professionals, managers, and executives, Innovating for Diversity will also prove to be invaluable for people seeking to build their careers from the ground up.

JBS Beauty Club has all your accessory needs with necklaces, earrings, scarves, sunglasses, etc. Stock your store with only the best from JBS. As part of the largest beauty supply distributor, you can always buy items by the piece and at great prices. For more information, call 800-361-0786 or visit them at 4300 Northeast Expressway, Doraville, GA.

Innovating for Diversity: Lessons from Top Companies Achieving Business Success through Inclusivity 1st Edition

Making Waves With The Instinct Clipper

New tech in barbering has led us into new frontiers. The Vector motor is the technology we are talking about today. For years this has been used in other industries but now it has been brought to clippers and trimmers thanks to Stylecraft.

As of now the Instinct clipper & trimmer from Stylecraft have the vector motor with intuitive torque control. What sets this style of motor apart from all others is when it senses resistance you will hear the motor power up to meet the resistance and continue to deliver that 11K Strokes Per Min (for the Instinct clipper).

There has been a bit of confusion about this as people believe that it speeds up beyond 11K SPM. The truth is the clipper maintains the same speed no matter what you throw at it. So this typically leads to a very predictable cut.

The Instinct clipper has found its way to the top of many Influencers rotation and there are reasons that go beyond the motor I will break down and expand on further if you scan the QR code and join me on The YouTube Barber Academy.

The Brilliance of Bonding: Unveiling the Innovations of Professional Hair Labs

As a trailblazing industry leader, Professional Hair Labs is at the forefront of hair cosmetic bonding and manufacturing innovation. Their pioneering GHOSTBOND adhesive redefines excellence with its originality and unwavering performance. It provides an unparalleled hold but also a skin-friendly experience for customers. To offer you an insider’s perspective, we recently caught up with Ryan Margolin, CEO of Professional Hair Labs, who provided insights into the ingenuity behind their revolutionary product and addressed the topic of counterfeit brands to assure beauty supply store owners that their company remains vigilant and poised to tackle such challenges head-on.

OTC: Can you provide an overview of GHOSTBOND and its unique position in the wig adhesive market?

Ryan Margolin: GHOSTBOND has been in the market since 2009. It’s USP was that it was the first water and oil resistant wig glue available in the marketplace that was water based and not solvent based. The hair industry predominantly used solvent based solutions to attach hair systems and wigs but as time went on, the industry realized the health risks associated

with solvent based adhesives and there was a shift in view from a safety aspect. We have always had a safe and effective base formula developed which shows in our older products being supplied since 1994, but in 2009, we were able to solve the biggest challenges faced by individuals who wore hair systems or wigs by launching GHOSTBOND to the market. Some of GHOSTBOND’s characteristics are:

PROFESSIONAL HAIR LABS

1. Superior Hold: GHOSTBOND was formulated to protect against high temperatures and withstand even the most active lifestyles, ensuring that the hair system or wig stays securely in place.

2. Water-Resistant Qualities: Once GHOSTBOND has been given ample time to completely cure, this is where you will experience the full water resistant properties that it has. If the bond has not dried correctly, oils, sweat and water will be able to penetrate the bond, causing it to loosen and lift. If the bond has correctly dried, it will stay secure.

3. Dermatologically Tested The GHOSTBOND brand has always emphasized skin safety. They have been specifically formulated to be gentle on the skin and are less likely to cause any type of reactions. This makes it suitable even for wearers with sensitive skin. We have completed tests with US and EU labs to support these claims.

4. Invisibility One of the challenges of using wig adhesives is ensuring that the bond is invisible, giving a natural look. GHOSTBOND products provide a clear bond, eliminating visible residue that can detract from the wig’s natural appearance. Some of its versions such as GHOSTBOND Supreme & GHOSTBOND Platinum have light absorption technology which give a front hairline and even better undetectable hairline, especially if working in front of cameras or under bright lights on stage.

5. Diverse Product Range Over time, we have introduced different versions of GHOSTBOND adhesive which have been tailored for various needs and preferences. This allows consumers to choose the best product for their specific conditions and usage scenarios.

6. Ease of Use GHOSTBOND adhesives are typically easy to apply and remove. They are designed to ensure users can achieve a secure bond without a cumbersome application process.

7. Community Trust: Given its position in the market, many wig and hair system professionals and wearers trust the GHOSTBOND brand due to its consistent performance over time. Premium quality ultimately comes with a higher price point as the ingredients are and manufacturing processes require higher levels of performance and

While GHOSTBOND has been a standout product in the market, it’s always essential for potential users of the products to conduct patch tests before full application to ensure no adverse skin reactions. Also, since the hair adhesive market is continuously evolving, it’s a good practice to keep

updated with the latest products and reviews to ensure that you’re using the best product for your needs.

OTC: What is your role at the company and what drew you to the brand?

Ryan: My role at the company is CEO. I assumed this role in 2019 but have been working in the company since 2009. As we are the creators of the GHOSTBOND brand, we are the only source globally where distributors should be acquiring the brand from. Our aim was to create a safe and effective product for both hair technicians and hair or wig wearers. We understood there was a need in the market for a safe and effective alternative to solvent based adhesives. Our own mother was a master hair technician who suffered chemical poisoning from using these solvent based solutions for many years. This was the motivating factor behind developing a solution which was safe for everyone.

OTC: How do you keep your customer base informed and engaged with your brand?

Ryan: We typically send out emails and have our sales team on the phones, touching base with clients to ensure they have everything they need and stay up to date with the latest information. We will also be using the Clarity Codes app to release information on new product updates.

OTC: We’ve heard that counterfeit versions of GHOSTBOND have surfaced. How are you and your team addressing this issue?

Ryan: This is been a huge issue for us globally. Most counterfeits are coming out of China. GHOSTBOND is not a Chinese brand and we do not supply into China so if there are any GHOSTBOND products being purchased from China, they are not legitimate. We have been addressing this issue with aggressive legal action against both distributors and wholesalers who have been caught selling counterfeit goods through our globa investigations.

OTC: What steps has GHOSTBOND taken to ensure that store owners and customers can easily identify genuine products and avoid counterfeit ones?

Ryan: We have developed an anti-counterfeit software called Clarity Codes. This app allows the code on the top of our packaging to be scanned to confirm if it is legitimate. If a code is replicated on a counterfeit product, the customer and ourselves are notified of this as the codes have

proprietary technology inside of them that allow us get information on the source of the product.

OTC: Can you share any success stories or instances where GHOSTBOND’s efforts against counterfeiting have yielded positive results?

Ryan: Yes, we have successfully settled multiple high level lawsuits with wholesalers and distributors who were knowingly supplying counterfeit goods. Department of Homeland Security has also recently completed raids in the USA on behalf of our GHOSTBOND brand which has successfully put a stop to container loads of goods coming into the USA from China. We still have a lot of work to do, but our investigations are proving very effective.

OTC: How does GHOSTBOND collaborate with its authorized dealers to ensure a seamless and secure purchasing experience for store owners?

Ryan: We implement a range of strategies to ensure a seamless and secure purchasing experience for our suppliers. These experiences include:

1. Strict Authorization Process: By ensuring that wholesalers and distributors meet certain criteria and standards, brands can ensure they are partnering with reputable businesses that will uphold our brand image and values.

2. Exclusive Access to Products: Authorized resellers will have the advantage of receiving products before they become widely available, ensuring they always have the latest products in stock.

3. Secure Ordering Systems: To protect store owners’ financial and business data, we provide secure online portals or platforms for order placement and management.

4. Marketing and Promotional Support: We offer and send marketing materials, promotional items.

5. Regular Communication: We provide updates via emails, or direct

communications help keep resellers informed about product changes, promotional events, company news, and other vital information.

6. Protection Against Unauthorized Sellers: To maintain brand integrity and support authorized dealers, we regularly take actions against unauthorized sellers or counterfeit products.

7. Product Guarantees and Warranties: We offer product guarantees or warranties through authorized dealers, brands can instil confidence in store owners and end consumers about the product’s quality.

OTC: For individuals who may have inadvertently purchased counterfeit products, what guidance or support does GHOSTBOND offer to rectify the situation?

Ryan: We always ask that anyone who has any concerns, to contact us on our customer service email cs@prohairlabs.com. Alternatively, I am always open to direct contact via email ryan@prohairlabs.com.

OTC: What is in store for GHOSTBOND in the future? Are there any new products or collaborations you are excited about?

Ryan: Our GHOSTBOND brand is currently expanding its’ line into new innovated adhesion technologies as well as a range of multi-cultural hair products such as Braid Gels, Brow Gel, Edge Wax, Hair Regrowth Serum, Detanglers, Curl Mousse, Braid Oil and many other products. We are currently undergoing a massive expansion in both the USA and Europe, increasing our manufacturing operations to 50,000sqft in Ireland and 27,500sqft in the USA due to be completed in early 2024.

OTC: Is there anything else you would like to share with our readers?

Ryan: I would like to reconfirm to anyone currently carrying our GHOSTBOND or thinking about carrying it to understand that GHOSTBOND is a USA and European registered brand. It did not originate in China. GHOSTBOND is manufactured under strict ISO GMP guidelines to ensure that that the product being used on the skin is safe for everyone. If there are sales reps on the road offering GHOSTBOND for less than market standards, it is highly likely they are selling counterfeit goods.

As a trailblazing industry leader, Professional Hair Labs is at the forefront of hair cosmetic bonding and manufacturing innovation. Their pioneering GHOSTBOND adhesive redefines excellence with its originality and unwavering performance. It provides an unparalleled hold but also a skinfriendly experience for customers.

Beauty experts reveal and debunk viral TikTok hair trends... fromapple cider vinegar to heatless curls

TikTok has revolutionized the hair and beauty industry. With a constant flow of new trends, undiscovered hacks, and tips for achieving the hottest looks, TikTok is the go-to place for uncovering what’s happening in beauty and wellness.

Experts at beauty and wellness marketplace Fresha.com have collated some of the hottest ‘#hairtok’ trends from 2023, giving all the insider knowledge on achieving these looks.

Heatless Curls

One of the most popular hair styling methods this year is heatless curls. Unlike their hot tool-created counterparts, heatless curls cause less damage and are a lot easier to create.

Searches for ‘heatless curls tutorial’ on Pinterest, have risen 212% in the past three months and ‘how to do heatless curls’ have almost doubled over the past year, with an increase of 118% worldwide.

Searches have also increased for a ‘heatless curl kit’ by 525% over the past three

months as brands create their own methods for people to achieve the look.

Many videos circulating on TikTok show methods of achieving heatless curls and, ultimately, revealing the effortless results. The hashtag #heatlesscurls has racked up an incredible 5.4 billion views on the app, with #heatlesscurlsresults totalling 52.9 million and #heatlesscurlsresults surpassing 435.8 million views.

Heatless curls are a great way to eliminate unnecessary damage from hot tools, and the stress on the hair strands is minimal. There are multiple ways to produce curls with no heat:

• Wrap your hair around a pair of socks when almost dry – leave in for a few hours (or overnight) and spray with hairspray to set your curls. Just remember: the smaller the sock, the tighter the curl.

• Braid your hair when it’s wet. Depending on the tightness of the braid, you’ll get anything from tight ringlets to loose waves.

• Rollers are classic and effective. After putting your rollers in, cover your head with a silk scarf to reduce static and keep them neat.

• Robe tie curls are incredibly easy and super comfortable to sleep in. Loop your hair around any robe tie (the thickness and how tight you wrap your hair will determine how your curls will come out) and tie with a hair tie. Keep in for a few hours or overnight.

Extra top tips:

• Try using a silk scrunchie instead of regular bands to hold your heatless curling method and keep loose strands at bay.

• If you’ve been to the salon and want to prolong your bouncy blow dry, use rollers to keep the shape of the style for longer, even overnight, and you’ll have salon-fresh locks until your next hair wash.

• Use dry shampoo and hairspray to hold your curls. Both are great options and are available in hundreds of scents and strengths.

Curtain Bangs

Although everyone was cutting their own hair during lockdown, the DIY trend is still popular on TikTok.

Searches for ‘how to cut your own curtain bangs’ have increased by 817% worldwide over the past year, proving the surge in people wanting to achieve the look. Searches for ‘how to style curtain bangs’ have also increased, growing 203% over the past three months worldwide.

Popular hashtags on the app for the style include #howtostyleyourcurtainbangs which has surpassed 44.9 million views, #cutmycurtainbangs at 4.7 million and #curtainbangs at 3.6 billion.

Although it might seem tempting to take matters into your own hands, to avoid disappointment (and a potential hair-nightmare), it’s best to leave the chop to the experts. So, book an appointment at a salon and show your stylist photos of

what you want to go for. A professional will be able to advise you on which styles and cuts will suit you.

Wolf Cut

Another haircut that’s gone viral on TikTok this year is the ‘70s and ‘80s-inspired wolf cut. Made popular by the icons of the era like David Bowie, the wolf cut has regained popularity among celebrities including Miley Cyrus and Billie Eilish. YouTube and TikTok star Bretman Rock has one of the most famous wolf cuts on the app, inspiring his 15.6 million TikTok followers.

Searches for ‘wolf cut styles’ have increased by 1,349% over the past three months worldwide, and searches for ‘how to cut a wolf cut’ increasing 362% worldwide over the past year.

Rosemary Oil, Rice Water and Apple Cider Vinegar

TikTok is a mecca for hacks that make your life easier, and haircare is no exception. Tips for improving hair health have seen a huge rise in interest across the platform, with users suggesting everyday items that can transform hair.

Rosemary oil, apple cider vinegar and rice water have been huge this year, with TikTok creators sharing their experiences introducing these common household products into their routines.

Searches for #ricewaterforhair have accumulated over 24.7 million views, #applecidervinegarforhairgrowth 129.8 thousand views and #rosemaryoilforhair totals at 15.1 million views.

How do they work?

Rosemary oil – Rosemary oil increases blood flow to the hair follicles, delivering the right nutrients and oxygen to the hair. This helps reduce inflammation, which can cause dandruff, actively stimulates hair growth, and prevents hair loss.

Rice water – Rice water works right from the scalp by penetrating amino acids, minerals and vitamins into each strand of hair. These elements are essential for healthy hair. Another benefit of rice water is a sugar found in it called inositol prevents hair thinning, premature hair loss and shedding.

Apple cider vinegar – Apple cider vinegar is great for balancing hair’s pH levels, working right from the scalp. It can prevent and reduce build up, and it can work wonders on dandruff that can cause itching and discomfort.

These products are a budget-friendly way to introduce consistency into your haircare routine. If the application remains regular and the techniques from the videos are used, they have the potential to completely transform your hair, fast.

Experts at beauty and wellness marketplace Fresha.com have collated some of the hottest ‘#hairtok’ trends from 2023, giving all the insider knowledge on achieving these looks.

CONGRATULATIONS EDEN BODYWORKS ON BEING NAMED A DOUBLE WINNER IN NATURALLYCURLY’S BEST OF THE BEST AWARDS 2023

EDEN BodyWorks announced that it has been named the Best CoWash and the Best Thermal Protectant in the 2023 Best of the Best Awards by NaturallyCurly.com. Hailed as the “curly girl approved highest honor”, NaturallyCurly.com is the leading online authority and ecommerce retailer servicing the textured, curly hair consumer on the Internet.

NaturallyCurly.com polled the community for its favorite curly hair care products of the year.

Thousands of community members vote and the winners receive NaturallyCurly Best of the Best Awards by product category, and by curl pattern. The awards are “now considered the ultimate seal of approval by curl brands both large and small” says NaturallyCurly Founder Michelle Breyer, “the gold standard for the textured hair community.” The Best of the Best Awards are an opportunity for the curly haired community to share your Holy Grail products with others in the community and give well-deserved recognition to the brands who’ve earned your trust.

This year’s best curl products categories included: Best Conditioners, Best Shampoos, Best Styling Products, Best Hair Treatments, Best Men’s Products, Best

Products for Kids, Best Tools, Best Brands, and Best Blogger. “EDEN BodyWorks is a long-standing provider of natural, benefitrich hair care solutions for all hair textures and types,” said Ylorie Taylor, Vice President of EDEN BodyWorks. “Having received this award and recognition over multiple years across various categories is a testament to the efficacy and performance of our products.”

EDEN BodyWorks took home two categories, cementing the brand’s ability to serve, style, and support all textures.

Best Co-Wash for All Curl Types: Eden BodyWorks All Natural Cleansing CoWash

Best Co-Wash for Type 4 Coily Hair: Eden BodyWorks All Natural Cleansing CoWash

Best Heat Protectant for All Curl Types: EDEN BodyWorks Hibiscus Honey Blow Dry Cream Best Heat Protectant for Type 4 Coily Hair: EDEN BodyWorks Hibiscus

Honey Blow Dry Cream Visit NaturallyCurly. com to view the [entire] winner’s list. Follow @edenbodyworks on Instagram, Twitter, TikTok, Pinterest, and YouTube to keep abreast of brand updates and accolades.

About EDEN BodyWorks:

For over a decade, coming up with straightforward solutions aimed at common, everyday beauty concerns has been EDEN’s promise to you. Inspired by nature, we offer high quality products to treat, maintain, and grow healthy hair. Each of our haircare collections combine the transformative power of benefit-rich ingredients - coconut oil, shea butter, castor oil, tea tree, jojoba oil, and more to deliver the best results. So no matter what you’re facing — whether it be breakage, scalp issues, dry or damaged hair — we’ve got you covered at an unbeatable price!

Website: www.edenbodyworks.com

& treatments.

with the nourishing formulas in HASK shampoos

Making an Impact In the Community

Our advertisers work hard to provide quality products and supreme customer service to their customers. Many of them are doing amazing work in the community. Check out two of our esteemed advertisers that share their sentiments on why giving back matters.

STYLECRAFT, LLC

Austin Russo, CEO

Bronner Bros.

Devon Brown VP Of Sales And Marketing

OTC: How does your company give back to the community?

OTC: How does your company give back to the community?

Austin: Through education and charitable hair tools for students and professional Barbers and Stylists.

OTC: Why is it important to you?

Austin: It is our passion to create a movement with cuttingedge hair care products showcasing unique designs, exceptional quality, and unmatched performance, all supported by an unparalleled customer experience.

OTC: Where can people stay up to date on your brand?

www.stylecraftus.com and www.gammaplusna.com

Devon: Bronner Brothers is deeply committed to serving the multicultural beauty industry, and to us that mission focus extends to working with social service agencies and other community oriented nonprofit organizations with a focus on providing education and support services to multicultural individuals, particularly youth, in dangerous or severely disadvantaged situations.

OTC: Why is it important to you?

Devon: Multicultural beauty is, at its core, a recognition that beauty exists in all of us. As such, we at Bronner Brothers want to focus on helping individuals discover and manifest their individual beauty goals and aspirations. At Bronner Brothers, we celebrate how our customers are beautiful, there is never a question of whether or not they are beautiful.

OTC: Where can people stay up to date on your brand?

www.bronnerbros.com

L’Oréal Professionnel Brings 110 Years of Pro Haircare to Sephora

Throughout L’Oréal Professionnel’s distinguished 110+ year history, the brand has forged enduring connections with hair stylists, colorists, and the consumers they service. Built upon innovation and efficacy, the brand’s product portfolio offers best-in-class haircare and hair color through a vast network of trusted professional partners. This heritage will remain strong as the brand continues to grow its in-salon presence and expands beyond through a partnership with Sephora.

“We are very excited to partner with such an iconic retailer and extend the accessibility of our professional grade products. Sephora is the perfect partner, as they are already known for carrying the most innovative brands and products in the

industry. Their clientele is savvy and seeks out cutting-edge formulas that address their needs. Sephora’s team of beauty advisors are also extremely knowledgeable and will be invaluable in educating and sharing the L’Oréal Professionnel tech-driven product benefits and professional point of difference. Our new Sephora partnership will help drive awareness for this trusted professional brand in a new consumer channel and within our vast network of valued salons” says Mounia Tahiri, L’Oréal Professionnel General Manager.

“We are thrilled to partner with L’Oréal Professionnel and continue bringing our clients innovative, effective products that support all their unique haircare needs,” said Jennifer

Lucchese, VP Haircare Merchandising at Sephora. “We know our clients are looking for high-tech products that deliver results, and L’Oréal Professionnel’s powerful product line-up will be a wonderful addition to our growing assortment.”

L’Oréal Professionnel will launch with a 6-collection assortment including Metal Detox, Vitamino Color, Absolut Repair, Pro Longer, Curl Expression, and Silver providing the consumer a wide variety of options that promote healthy hair, maintain color, and repair damage.

L’Oréal Professionnel products will be sold on Sephora.com and throughout the US at locations in New York, Boston, Los Angeles, Philadelphia, Chicago, Atlanta, Houston, Dallas, San Francisco, San Diego, Denver, and Minneapolis.

For more information on the full range of L’Oreal Professionnel products please visit https:// us.lorealprofessionnel.com/, www.sephora.com/ brand/l-oreal-professionnel, or speak with your most trusted salon professional.

About L’Oréal Professionnel

L’Oréal Professionnel offers professional beauty expertise by drawing on over 110 years of knowledge and support for the hairdressing sector. The world’s historical leading professional brand for hairstylists partners with 1.5 million stylists, and through over 300,000 salons. Its complementary broad portfolio is made of complete haircare ranges addressing all hair types, professional coloration & highlights, as well as augmented beauty tech accessories.

Acting under ambitious sustainability commitments following the L’Oréal for the Future program, L’Oréal Professionnel offers through 66 countries around the world the best in terms of science, quality, efficacy, and responsibility.

About Sephora Americas

Since its debut in North America 25 years ago, Sephora has been a leader in prestige omni-retail with the mission of creating an inviting beauty shopping experience and inspiring fearlessness in our community. With the goal of delivering unbiased shopping support and a personalized experience, Sephora invites clients to discover thousands of products from more than 360 carefully curated brands, explore online and through our mobile app, enjoy services at the Beauty Studio and engage with expertly trained Beauty Advisors in more than 600 stores across the Americas. And with its new longterm retail strategic partnership, clients can now shop Sephora at Kohl’s, a fully immersive, premium beauty destination, with over 600 locations nationwide and 850 locations by 2023. Clients can access the freeto-join Beauty Insider program and digital community, which together enhance the experience of Sephora’s passionate clients.

We are thrilled to partner with L’Oréal Professionnel and continue bringing our clients innovative, effective products that support all their unique haircare needs.

CURLS Blueberry Bliss Curl Collection

20+ Years Offering CURLStyling Solutions for Every CURL

While CURLfriends continue to wonder if their texture has reached its full potential, CURLS has been working behind the scenes to help them do just that! Through the Blueberry Bliss Curl Collection, CURLfriends can maximize MOISTURE and STRENGTH to help their curls thrive. Complete with a cleanser, conditioning hair mask, leave in conditioning treatments and stylers, the Blueberry Bliss Curl Collection is the ANSWER!

MOISTURE

Every twist, turn, bump or twirl of the texture presents a barrier for moisture to travel throughout the hair strand. This results in hydrated roots, but dry ends. This is why textured hair is in desperate need for MOISTURE, MOISTURE, MOISTURE! Regular cleansing with CURLS Blueberry Bliss Reparative Hair Wash, followed by deep conditioning with Blueberry Bliss Reparative Hair Mask creates the foundation for long term moisture. Maintaining that newly infused moisture can be achieved daily through the different moisturizing options including CURLS Blueberry Bliss Reparative Leave In Conditioner, Aloe and Blueberry Juice Curl Moisturizer and Blueberry & Coconut Hair Milk.

STRENGTH

Each product within the collection is formulated with blueberry extract, proven to repair, restore, and condition weak and parched curls. This collection is high in antioxidants, vitamins A, C, E and B Complex to protect the hair and heal weak areas along the hair shaft. CURLS has devoted 20+ years into formulating high quality, nourishing products with safe, trusted ingredients for CURLfriends everywhere. Mahisha Dellinger, Founder of CURLS shares what led to the start of CURLS, “I was a newly natural Mother that was looking for organic and natural products for my hair. I was no longer interested in relaxers because of the

chemicals and didn’t want to introduce those to my baby or my bloodstream. At that time when I launched there weren’t options for us, so I looked to see if there was one, a sustainable business that others were looking for and, two, what products were needed, what were the misses, what were the gaps. I did my due diligence and hired a cosmetic chemist— and the rest is history.” Within this collection you can expect to find coconut oil, aloe leaf juice, and other nutrient-rich ingredients to help repair damaged hair, encourage length retention, and prevent breakage.

STYLE

The CURLfriends want to achieve trendy styles, in the privacy of their own homes, in seconds flat! So, CURLS to the rescue! The quickest, long-lasting twist-out can be achieved with CURLS Twist N Shout Cream. The viral pony styles can be achieved with the help of CURLS Blueberry Bliss Curl Control Paste and the Wash and Go can be perfectly executed with CURLS Blueberry Bliss Curl Control Jelly or Repair and Grow Curl Sculpting Mousse. The options are endless!

CURLS Blueberry Bliss for the win!

www.curls.com

About CURLS: CURLS was founded by Mahisha Dellinger, a former Marketing Manager at a Fortune 500 Company. Disenchanted with the lack of natural hair products with quality ingredients and dependability, Mahisha sought to create a new brand that resonates with women like her. Our CEO collaborated with leading cosmetic and wellness experts to develop CURLS. Our CEO’s desire was to create a remarkable, high quality, natural hair care line for an overlooked audience.

Danielle LaPorte

The Desire Map: A Guide to Creating Goals with Soul

“You can’t always choose what happens to you, but you can always choose how you feel about it.”

SHOW CALENDAR

SEPTEMBER | OCTOBER

WHEN WHAT

September 4-7

33rd International Federation of Societies of Cosmetic Chemists (IFSCC) Congress

September 5-7 Natural & Organic Asia

September 14-15

September 14-16

Innocos Convergence of Beauty Retail, Technology, E-Commerce and Experience

Cosmoprof ASEAN

September 15-17 Fragranze

September 20-21

October 1-2

October 2-4

MakeUp In New York

Premiere Beauty

WHERE CONTACT

Barcelona, Spain www.ifscc2023.com

Hong Kong www.naturalandorganicasia.com

Austin, TX www.ti.to/innocos/innocos-austin

Bangkok, Thailand www.cosmoprofcbeasean.com

Florence, Italy www.fragranze.pittimmagine.com/en

New York, NY www.makeup-in.com/newyork

San Antonio, TX, www. Premieresanantonioshow.com

Luxe Pack Monaco Monaco, Monaco www.luxepackmonaco.com

October 8 -9 Premiere Columbus Columbus, OH www.premierecolumbusshow.biz

October 13 - 14 AACS CEA Conference

October 15 - 16 International Esthetics Cosmetic & Spa Conference

October 22

The Philadelphia Black Beauty Expo

October 29 - 30 ICES Miami 2023

Houston, TX www.beautyschools.org

Palm Beach, FL www.iecscchicago.com

Philadelphia, PA www.blackbeautyexpo.com

Miami, FL www.miami.skincareshows.com

LW385

LW395

LW387

PRODUCT SPOTLIGHT

In a perfect world people would wake up every day with a salon-quality blowout, but over-exposure to UV rays or the intense heat from styling tools like curling and flat irons can fry and dry out the hair. Too much lightening can do the same. Fortunately, ApHogee hair care has serious solutions that can reverse the damage and restore hair to its optimal, healthy state.

The best place to start is with ApHogee Shampoo for Damaged Hair (16 oz. / $9.49). This luxurious shampoo is a gentle cleanser safe for hair that’s been color-treated, permed or relaxed. It is also enriched with proteins, emollients and vitamins for added benefits for those with delicate, damaged hair. What’s more, it’s safe to use on extensions or weaves.

Follow up with ApHogee Two-Step Protein Treatment (4 oz. / $11.99), the brand’s most loved product that people are obsessed with. It was developed specifically for severely damaged hair that breaks when combed or brushed, is mushy when wet or brittle after drying, or won’t hold color or take a perm or relaxer. Depending on your hair maintenance regimen, it’s safe to use the ApHogee Two-Step Protein Treatment (4 oz. / $11.99) once every four to six weeks.

The finishing touch: ApHogee Balancing Moisturizer (8 oz. / $6.99) with the exclusive Pro-Phytamine complex, a blend of collagen amino acids, emollients, vitamin derivatives and herbal extracts that feeds moisture-starved locks while detangling and improving manageability. Used separately, ApHogee Balancing Moisturizer (8 oz. / $6.99) restores softness to hair that’s been over-processed while protecting styles from humidity.

Share these instructions with your customers for optimal results:

1. Gently cleanse hair with ApHogee Shampoo for Damaged Hair (16 oz. / $9.49). Rinse thoroughly and towel-blot dry.

2. Apply enough ApHogee Two-Step Protein Treatment (4 oz. / $11.99) to saturate damp hair. Comb through for even distribution.

3. Leave hair uncovered (no plastic cap required). Ideally, it’s best to seat the client under a mediumheat hood dryer with high airflow, but a hand-held blow dryer can be used as long as you don’t agitate hair while drying. The hair will become extremely hard as it’s dried, but DO NOT comb or brush the hair during this process. Depending on hair length, it could take from 20 to 45 minutes for the protein treatment to fully bond to the hair. How to know when the treatment is complete? Hair will feel like uncooked ramen.

4. Re-wet and gently rinse hair with warm water, then repeat the process.

5. Apply ApHogee Balancing Moisturizer (8 oz. / $6.99) to hair and scalp. Leave on for two minutes before rinsing thoroughly.

6. Proceed to the next service or style as usual.

ApHogee has a full range of products guaranteed to address all your haircare needs and is available at Sally Beauty Supply stores, Walmart.com, and other beauty supply stores and salons nationwide. For more information, visit us online at www. Aphogee.com.

ABOUT APHOGEE

KAB Brand’s ApHogee is specialized in hair care products that treat and repair damaged hair, while addressing the specific needs of textured hair. The core product in the ApHogee brand is their Two-Step Protein Treatment, well known among salon professionals and consumers for helping prevent future hair breakage and restoring severely damaged hair. ApHogee products are cruelty-free, never tested on animals and safe on color-treated and chemically treated hair.

BUY 5 CASES OF ASSORTED PINK

OIL MOISTURIZER GLOSSER AND

GET 1 CASE OF PINK BOUNCE BACK CURLS MASQUE OR THERMAL SERUM

I. Purchase the required amount of the vendor’s products. Coupon good for ONE TIME PURCHASE ONLY.

2. Fill out the coupon, supplying all necessary information.

3. Return the refund coupon* along with a copy of your original Jinny invoice** per Manufacturer’s request.

4. You’ll receive a credit from your Jinny Beauty Supply Accounting Department to be used on your next Jinny invoice.

5. NO RETURNS will be accepted on coupon purchases.

I. Purchase the required amount of the vendor’s products. Coupon good for ONE TIME PURCHASE ONLY.

2. Fill out the coupon, supplying all necessary information.

3. Return the refund coupon* along with a copy of your original Jinny invoice** per Manufacturer’s request.

4. You’ll receive a credit from your Jinny Beauty Supply Accounting Department to be used on your next Jinny invoice.

5. NO RETURNS will be accepted on coupon purchases.

I. Purchase the required amount of the vendor’s products. Coupon good for ONE TIME PURCHASE ONLY.

2. Fill out the coupon, supplying all necessary information.

3. Return the refund coupon* along with a copy of your original Jinny invoice** per Manufacturer’s request.

4. You’ll receive a credit from your Jinny Beauty Supply Accounting Department to be used on your next Jinny invoice.

5. NO RETURNS will be accepted on coupon purchases.

*Original only, NO COPIES will be accepted. **Copy of invoice MUST ACCOMPANY refund for credit.

I. Purchase the required amount of the vendor’s products. Coupon good for ONE TIME PURCHASE ONLY.

2. Fill out the coupon, supplying all necessary information.

3. Return the refund coupon* along with a copy of your original Jinny invoice** per Manufacturer’s request.

4. You’ll receive a credit from your Jinny Beauty Supply Accounting Department to be used on your next Jinny invoice.

5. NO RETURNS will be accepted on coupon purchases.

refund for credit.

Phone ATLANTA 1-800-936-8733 CHICAGO 1-800-535-6110 DALLAS 1-800-925-4669 FORT LEE 1-856-735-0089 HOUSTON 1-713-343-5636 LOS ANGELES 1-877-644-0167 MIAMI 1-866-616-3200 NEW JERSEY 1-844-358-8967

I. Purchase the required amount of the vendor’s products. Coupon good for ONE TIME PURCHASE ONLY.

2. Fill out the coupon, supplying all necessary information.

3. Return the refund coupon* along with a copy of your original Jinny invoice** per Manufacturer’s request.

4. You’ll receive a credit from your Jinny Beauty Supply Accounting Department to be used on your next Jinny invoice.

*Original Store name Address Jinny Invoice Number Date Signature

5. NO RETURNS will be accepted on coupon purchases. only, NO COPIES will be accepted. **Copy of invoice MUST ACCOMPANY refund for credit.

I. Purchase the required amount of the vendor’s products. Coupon good for ONE TIME PURCHASE ONLY.

2. Fill out the coupon, supplying all necessary information.

3. Return the refund coupon* along with a copy of your original Jinny invoice** per Manufacturer’s request.

4. You’ll receive a credit from your Jinny Beauty Supply Accounting Department to be used on your next Jinny invoice.

*Original

I. Purchase the required amount of the vendor’s products. Coupon good for ONE TIME PURCHASE ONLY.

2. Fill out the coupon, supplying all necessary information.

3. Return the refund coupon* along with a copy of your original Jinny invoice** per Manufacturer’s request.

4. You’ll receive a credit from your Jinny Beauty Supply Accounting Department to be used on your next Jinny invoice.

5. NO RETURNS will be accepted on coupon purchases.

READER FEEDBACK Community Corner

Let your voice be heard!

In this segment, OTC Beauty Magazine wants to find out what is important to you, our loyal readers. Posing a handful of questions each month, our goal is to learn through feedback how to better serve you. We ask that you take a few minutes to share your thoughts; write responses on this sheet and mail it back to us, or send it via email.

여러분의 목소리를 내세요!

여러분의 목소리를 내세요! OTC 뷰티 매거진은 소중한 여러분의 의견을 수렴하려고 합니다. 매달 몇 가지의 질문을 통해 여러분의 의견을 듣고, 좀더 발전된 잡지를 만들고자 합니다. 약간의 시간을 내 주시어 여러분의 생각들을 전달해 주세요. 질문지에 답변을 하여 저희 사무실로 보내주시거나 이메일을 보내 주시면 됩니다. (연락처는 이 페이지 맨 밑에 있습니다)

• Do you support any local charities or organizations in your community?

• Do you think getting involved in the community or supporting local charities can impact the morale for you and your team?

• Is there any other topic that you would like to see covered in OTC Beauty magazine?

When we receive your feedback we will choose a few answers to feature in the next month’s issue. You could be famous just by answering a few questions – simple as that! We look forward to hearing from you and thank you for supporting this publication. 보내주신 답변 중 몇몇을

Name (성함)

Store Name (상호명) __________________________________

State (주) ___________________________________________

SHOPPERS CAN BUNDLE 1-3 FOR THEIR DESIRED RESULTS.

BRILLIANCE

CURL REVIVAL

STRAND RESTORE

COLOR