OTC Beauty Magazine - September, 2019

contents September 2019

In Every Issue

Top Sellers

We take a look at the Top 5 Straightening Products at Jinny Beauty Supply.

of Charity

Whether manufacturers are donating funds, providing product or encouraging their staff to volunteer, many companies are working hard to lend a helping hand. As we celebrate the 10th Annual Beauty of Charity of Issue, OTC Beauty Magazine would like to take the time to honor the companies that strived to give aid to those in need.

20 Knowledge To Know

The History and Future of the Press & Curl Market

By Dr. Edward Tony Lloneau

Did you know that three times more children get their hair PRESSED than relaxed, yet the Press & Curl market is practically ignored by the hair care product industry? Why? In last month’s article, we looked at the current state of the Press & Curl market. We discovered that this is a large, but mostly ignored, market due primarily to the manufacturers and the professional cosmetology industry.

프레스 & 컬 시장의 역사와 미래

에드워드 토니 로뉴

어린이들이 헤어 릴렉스보다 프레스를 받는 비율이 세 배나 많은데도

불구하고 헤어 케어 산업에서 프레스 & 컬 시장이 소외되어 있다는

사실을 아셨습니까? 왜 그럴까요?

지난 달의 기사에서는 프레스 & 컬 시장의 현황에 대해 살펴보았습니다.

이 시장은 규모는 크지만 아직 제조업체들과 전문 화장품 업계의

주목을 받지 못하고 있습니다

ON THE COVER

Hair color for black women doesn’t have to be tricky. Gone are the days of patch work, overprocessed strands and DIY disasters. Specially formulated with nourishing shea, avocado and olive oils, Fade Resist permanent hair dye promises to fight breakage and nourish hair.

Dark & Lovely Fade Rssist is a long-lasting color that cares for hair with every step.

contents September 2019

Business Tips

7 Common Communication Blunders

By Greg Alcorn

Have you ever said something at work you wish you hadn’t? Sometimes the wrong words just blurt out to employees or with the client. The first step in fixing common communication blunders on the job is to know what those blunders are. Then you can say something the smart way and not the dumb way. Here are the seven biggest blunders you may not have used, but have definitely come across:

흔한 의사소통 실수 7 가지 그렉 알콘

나중에 후회한 말을 한 적이 있으신가요? 때때로 직원들이나 고객에게

잘못된 말을 불쑥 할 때가 있습니다. 업무 중 발생하는 의사소통 실수를

바로잡기 위한 첫 단계는 먼저 그러한 실수가 무엇인지 파악하는 것입니다. 그렇게 한다면 어리석은 방식이 아니라 현명한 방식으로 말할 수 있을 것입니다. 의도적이지는 않지만 자신도 모르게 저지르게 되는 대표적인 7가지 실수 유형을 소개해 드리겠습니다:

30 Casting Your Confidence Net

Four Strategies to Manage Self-Doubt

By Dr. David Chinsky

Even when leaders are clear about where they want to take their teams, pushback from colleagues, combined with self-doubts, can cause them to become paralyzed at the point of action. Clarity without confidence is an ineffective formula for success. All leaders are subject to resisters and critics—some external and some internal. Let’s look at some examples of external pushback that some of the world’s biggest innovators needed to overcome to achieve their dreams.

자신감을 가져라

스스로에 대한 의심을 극복하기 위한 네 가지 전략

데이빗 친스키 박사 리더들이 어느 방향으로 팀을 이끌어 갈지 분명히 알고 있다 하더라도, 주위의 동료들이 압력을 가하고 리더 자신이 스스로에 대한 확신을 가지지 못한다면 행동을 주저하게 될 수 있습니다. 상황을 명확하게 이해한다 해도 자신감을 가지지 못한다면 성공을 거두기 어려울 수 있는 것입니다. 모든 리더들은 내외부적으로 반대나 비평을 듣기 마련입니다. 세계적으로 가장 대규모의 혁신을 이룬 일부 리더들이 꿈을 이루기 위해 외부의 압력을 어떻게 극복했는지 몇 가지 예를 살펴보겠습니다.

32 8 Steps to Transform your Corporate Culture

By Magi Graziano

The engagement level of your workforce expands beyond the limits of offering tangibles such as a great benefits package, competitive market rates, flexible work schedules and challenging projects. Your company culture is truly your competitive advantage. Most leaders are intent on shaping a constructive, collaborative and innovative workplace; however, accomplishing this eludes most. The following eight steps are tried-and-true advances to creating a great place to work.

회사 문화를 바꾸는 8가지 단계 마지 그라지아노 회사의 직원이 업무에 어느 정도로 기여하느냐에 따라 이익이 증가하고 경쟁력 있는 시장 시세를 확보하고 업무 일정을 융통성 있게 조정하고 힘든 프로젝트를 성공적으로 수행할지가 좌우됩니다. 회사의 문화에 따라 경쟁력과 이익이 크게 달라지는 것입니다. 물론 대부분의 리더들은 회사를 더욱 건설적이고 혁신적인 곳으로 만들려고 노력합니다. 하지만 앞으로 소개할 8가지 단계는 달성하지 못하는 것 같습니다. 회사를 더 나은 곳으로 만들기 위해 필요한 8가지 단계를 소개해 드립니다.

42

Beauty Ambassador

Styling Tools Beauty Ambassador

Cute Kid’s Styles

By Sara Reuda

59 Show Coverage

Cosmoprof North America

Cosmoprof North America, the only all-encompassing, award winning, business-to-business beauty event and the ultimate meeting point for beauty professionals, industry insiders and the most innovative brands in the world exceeded projections and maintained its unique position as the largest and most expansive B2B beauty event in North America. The exhibition, which took place at the Mandalay Bay Convention Center, in Las Vegas, on July 28th-30th brought together retailers, distributors, beauty brands and suppliers, from across the globe.

66

Jinny Beauty Supply Miami VIP Trade Show

The 4th of August marked the 7th Annual VIP international Trade Show in Miami. As expected, the show was a huge success!

Korean

koreannews@otcbeautymagazine.com

Art Director: Sam

Advertising & Sales Coordinator: advertising@otcbeautymagazine.com

Contributing Writers: Sara Rueda Dr.

Columnists: Kenny Duncan Lafayette

by Jessica De Vault Hale

Give With a Cheerful Heart

Often times, when business owners think of giving, they think of providing something for free. And when people think of free, they often think of free merchandise to give away. But that’s not always the case. Even if you’re unable to spare some products for a good cause, you can easily sponsor local events or host a food drive. There’s always an opportunity to give!

But what’s in it for me?

That’s a good question. Aside from the warmth of knowing your OTC did a good thing, you’ll also strengthen your connection to the community you serve. Nothing earns loyalty points with customers than knowing their neighborhood businesses actually care about them. Not to mention, sponsoring events can be a great marketing opportunity to share your business’s name with tons of potential new customers.

If you’re unsure of how to take that step into charity work, get some inspiration from some of your favorite brands who give back throughout the year. You can learn more about their work in our Beauty of Charity story on page 52.

비즈니스 오너들은 주는 일이라고 하면 무언가를 무료로 주는 것이라고 생각하는 경우가 많습니다. 일반 사람들도 주는 일이라고 하면 무료

상품을 나누어 주는 일을 생각합니다. 하지만 항상 그러한 것은

아닙니다. 좋은 일을 하기 위해 나누어 줄 여분의 제품이 없다 하더라도

지역 이벤트를 후원하거나 식량 기부 행사를 개최할 수 있습니다. 줄 수 있는 기회는 항상 있습니다!

하지만 주는 일을 하면 남는 것이 있습니까?

좋은 질문입니다. 당신의 OTC 매장에서 좋은 일을 했다는 훈훈한 사실

If you want to give your customers knowledge, then it’ll be a great benefit to learn about the newest products for straightening hair. While natural curls will continue to be the trend, there are still many customers who prefer to straighten their tresses with heat or chemicals. Be an asset to your shoppers by learning all about the best products for their needs by checking out our Marketplace column on page 12

And remember, giving with a cheerful heart not only guarantees positive feedback from the community, but it also ensures that your first-time customers are sure to come back again and again.

Jessica De Vault Hale EDITOR

외에도 인근의 지역 사회와의 관계가 좋아질 것입니다. 인근의 사업체가 지역 사회에 기여한다는 사실이 알려지는 것보다 고객들의 점수를 딸 수 있는 일은 없습니다. 후원 이벤트를 통해 기업의 이름이 앞으로 고객이 될 수 있는 셀 수 없이 많은 사람들에게 알려진다는 사실 역시 커다란 이점입니다.

자선 활동을 어떻게 해야 할지 확신이 서지 않으신다면, 지난 1년 동안 자선 활동을 한

몇몇 브랜드의 활동을 통해 아이디어를 얻어 보시기 바랍니다. 52면에 실린 Beauty of Charity(기부의 아름다움) 기사를 통해 그러한 내용을 확인해 보실 수 있습니다.

고객들에게 좋은 정보를 드리고 싶으시다면 헤어 스트레이트닝을 위한 신제품에 대해 숙지하고 계실 필요가 있습니다. 물론 자연스러운 곱슬머리가 계속 인기를 얻겠지만 여전히 많은 고객들이 열이나 화학 작용을 통해 머리카락을 펴고 싶어 합니다. 12면에 실린 마켓플레이스 기사를 통해 그러한 고객들이 필요로 하는 제품에 대해 알아 보시기 바랍니다.

기쁜 마음으로 주게 되면 지역 사회에서 좋은 평판을 얻을 뿐 아이라 많은 단골 고객을 이끌게 된다는 사실을 기억하세요.

PLACE

Something Old, Something New

This has been a busy year for your favorite brands. Many are coming out with new innovations and revamps of the tried-and-true favorites that your customers are sure to love. But with so many new items to choose from, where do you begin to decide what to purchase? Don’t worry; OTC Beauty Magazine has you covered. Here are 12 of our favorite products that are new to Jinny Beauty Supply or an oldie but goodie that sell just as well.

Lather-Free Shampoo

Perhaps you didn’t know that most curly girls avoid shampoos with harsh ingredients and tons. Those foamy suds often strip the hair of its natural moisture. That’s why your naturalistas will love the All About Curls No Lather Cleanser. It gently cleanses the hair, while hydrating strands and leaving them soft and defined.

Scalp Conditioner

Nothing says old school like a good old fashioned hair grease. But Bronner Bros. takes this hair staple to the next level with its Super G.R.O. Maximum Strength Hair Conditioner. Not only does this product condition the scalp, but its infusion of vitamin E, sage and sulfur encourage thick, hair growth, as well.

Hair Wax

For the ultimate styling and sculpting freedom, customers will adore the Eco Styler Beeswax With Black Castor and Flaxseed Oil. Not only will it give the extreme hold your shoppers crave, but its formula of 100% pure Brazilian beeswax and black castor and flaxseed oils will encourage hair growth and stronger strands.

Wrap Foam

Want to style your hair without the heat damage? Nutress Hair Wrap Guard Foam is the perfect lotion to quickly style the hair without the dangers of heat tools. The non-flaking, fast-drying formula is ideal for protective styling with a soft hold.

Hair Refresher Spray

Hair – natural or synthetic – can absorb all of the pollutants and foul smells in its environment. But certain smells like that of marijuana can be especially challenging to get rid of. With this drug becoming legal in many states, ridding the hair of that infamous smell is becoming an actual necessity. Enter: the Liv Louder Deodorizer. Specially formulated to eliminate this specific odor, this spray is perfect for hair, beards and braids.

Air Fresheners

If your shoppers love Gonesh incenses, they’ll appreciate the convenience of the Gonesh Air Freshener Sprays. With six refreshing, 2 oz. scents to choose from – Vanilla, Lavender, Dreamcicle, Ocean, Raspberry and Sandalwood – they’ll have the convenience of smelling one of several popular Gonesh fragrances, no burning necessary.

Moisturizing Water

One of the biggest challenges of being natural is combatting dryness. It is an inevitability that many curls can, unfortunately, relate to. Some may reach for the spray bottle, but the Curlessence Moisturizing Coco Water with Jamaican Black Castor Oil and Coconut Oil helps naturals moisturize the smart way. This product not only moisturizes, but it has emollients and humectants to increase the moisture potential of the hair and leave the hair healthy and shiny.

Edge Gel

No one has time for frizzy, unruly edges. Finish your styling with the Arganic OutSmooth This! Edge Smoothing Gel. It’s non-flaking, alcohol-free formula not only leave your edges silky smooth with a flexible hold but it also conditions the hairline.

Growth Oil

One of the biggest complaints your customer likely have is hair growth or the lack thereof. Everyone’s hair grows, but it may not always appear that way with split ends and breakage to contend with. With the Sunny Isle Jamaican Black Castor Oil Root Repair Oil root follicles are rejuvenated. Its legendary Jamaican Black Castor Oil ingredient encourages hair growth.

Hot Wax

Getting waxed is never an easy endeavor, but the Gigi All Purpose CBD Wax may take the edge off, thanks to its infusion of CBD oil. That ingredient can help increase comfort during waxing while calming, soothing and hydrating the skin. Best of all, this reliable wax will still remove hair effortlessly.

Hair Gel

If your shoppers are prone to hair breakage and are looking for ways to strengthen their hair, recommend The Mane Choice Hair Solution’s Ancient Egyptian 24 Karat Gold Twisting Gel. Perfect for hair that has split ends or weak, this gel can keep hair soft and defined. Helping to mend the hair, it can be a part of any naturalista’s regimen to restore the health of their hair.

Natural Hair Clarifier

When you use tons of products on your hair, it’s easy to get product buildup. But using harsh shampoos to rid the hair of this issue can be too drying. The By Natures ACV Cleansing & Balancing Toner works wonders to gently remove buildup without stripping the hair of all its moisture.

Knowledge to Know

By Dr. Edward Tony Lloneau

The History and Future of the Press & Curl Market

In last month’s article, we looked at the current state of the Press & Curl market. We discovered that this is a large, but mostly ignored, market due primarily to the manufacturers and the professional cosmetology industry. The manufacturers are at fault because they have not come up with any new, innovative and practical methods or products directed towards this category. The Cosmetologists are also responsible because they do not feature, promote and advertise this service to the same degree as they do the other services they perform. This is because they do not have any posters or other promotional material to use to promote this service. The Cosmetologist depends on the manufacturers to supply such items, but because this market is all but ignored by the manufacturers, there are no promotional materials available for this purpose.

Did you know that three times more children get their hair pressed than relaxed, yet the Press & Curl market is practically ignored by the hair care product industry? Why?

Another reason is the shameful fact that the cosmetology profession abandoned the Press & Curl market by taking the practical application of this service off the teaching curriculum in the cosmetology schools in most states (if not all) in the United States. The reason for this is not clear, except to suppose that this service was considered a minor factor in the cosmetology profession by the authorities who determine what stays and what goes. As a result, this has driven the Press & Curl service underground for a large part. However, many schools do offer this service to patrons who request it as a matter of economic necessity in areas with a large Afro clientele, even though the black students performing this service do not get academic credit for this service due to the fact that it is not in the curriculum. Most black students were already familiar with Press & Curl prior to entering school. Press & Curl was and is a major acquired skill in many Black households with female occupants.

The hair pressing procedure began in Africa long before slavery in America. For thousands of years, Africans knew no other skin color or

지난 달의 기사에서는 프레스 & 컬 시장의 현황에 대해 살펴보았습니다. 이 시장은 규모는 크지만 아직 제조업체들과 전문 화장품 업계의 주목을 받지 못하고 있습니다. 제조업체들이 이러한 시장을 겨냥한 새롭고 혁신적인 헤어 케어 방식이나 제품을 선보이지 않는 것은 실수라고 할 수 있습니다. 미용사들 역시 다른 영역의 서비스만큼이나 프레스 & 컬 서비스를 제공하거나 홍보 및 광고를 하고 있지 않습니다. 그러한 서비스를 홍보할 포스터나 홍보 자료가 별로 없기 때문입니다. 미용사들은 제품을 공급해 주는 제조업체들에 의존해 있지만 업체들은 해당 제품에 별로 관심을 가지고 있지 않고 해당 제품을 홍보하는 자료도 없습니다.

어린이들이 헤어 릴렉스보다 프레스를 받는 비율이 세 배나 많은데도 불구하고 헤어 케어 산업에서 프레스 & 컬 시장이 소외되어 있다는 사실을 아셨습니까? 왜 그럴까요?

한 가지 이유는 안타깝게도 미국 내 대부분 주의 전문 미용사 커리큘럼 과정에서 프레스 & 컬 서비스 과정이 빠져 있기 때문입니다. 이렇게 된 이유는 명확하지 않지만 미용 커리큘럼을 담당하는 기관에서 해당 과정을 별로 중요하지 않게 여기기 때문인 것으로 보입니다. 그 결과 프레스 & 컬 서비스의 상당 부분은 알려지지도 못했습니다. 하지만 아프리카계 인구가 많은 지역의 미용사들이 그러한 서비스를 요청하기 때문에 많은 미용 학교에서 해당 서비스에 대해 가르치고 있습니다. 심지어 그러한 서비스 과정은 정식 과정이 아니기 때문에 학점을 얻을 수

없는데도 불구하고 흑인 학생들은 해당 과정을 배우고 있습니다. 사실 대부분의 흑인 학생들은 학교에 입학하기 전부터 프레스 & 컬 과정에 대해 잘 알고 있습니다. 흑인 여성들이 가정에서 주로 배우는 기술 중 하나가 프레스 & 컬 과정이기 때문입니다. 그리고 흑인 헤어살롱에서 30~40% 의 정도의 서비스가 이뤄지고 있기 때문이기도 합니다. 이는 흑인 학생들이 앞으로 미용사 일을 시작할 때 많은 비중을 차지하는 서비스이기에 학과 과정에 이것이 포함되지 않는 것은 불공정한 것입니다.

헤어 프레싱 과정은 미국 노예제 시절 훨씬 이전부터

hair type other than their own. Their hair enhancing tools was the specially fashioned comb, now known as the Afrocomb. They were designed to work on tight wooly hair. They were constructed out of carved wood or animal bones into the shape of a makeshift comb. Many hairstyles and designs denoted families and even whole tribes. Even the first attempt of hair relaxing was started back then by caking the hair with mud or clay. The weight of the mud would straighten the hair and would resemble a stone carving when dry. Later during slavery, this same method would be done using strong lye soap - that was used for washing clothes - to straighten the hair permanently. There will be more about the history of hair relaxing in future articles.

When the African slaves were brought to America, they brought their traditions with them. The females were not allowed to groom themselves as they once did. But they used their imagination and ingenuity and found new ways to style and enhance their hair. The ironing of clothes was unknown to them in Africa. However, they found that this same method could be used to straighten their hair. However, they had to invent new ways for this to work on hair. The answer was to take the original Afro comb and fashion it out of metal instead of wood or bones. The first pressing comb was a dinner fork.

The first pressing oil was lard or cooking grease to keep from scorching the hair and give longevity to the straightened appearance plus a gleaming shine to the hair. One of the reasons that the slaves (both male and females) wanted to straighten their hair was to resemble the appearance of the masters. This would give them more favor with them. In old pictures that we see of slaves, the women are nearly always shown wearing a cloth “headwrap.” The reason for this was that the headwrap served two purposes:

1. By heating the cloth before applying it helps to maintain the press.

2. It would hide the natural appearance when it was not straight.

아프로 콤브로 알려진 빗과 같은 흑인 전용 헤어 도구가 개발되었습니다. 이 빗은 심한 곱슬머리에 적합하도록 설계되었습니다. 옛날에는 나무를 조각하거나 동물의 뼈를 사용해 빗처럼 사용했습니다. 어떤 가족 혹은 부족에 속해 있는지에 따라 헤어 스타일과 모양이 달랐습니다. 헤어 릴렉싱을 한 최초의 기법은 진흙이나 찰흙을 머리카락에 바르는 것이었습니다. 진흙의 무게 덕분에 머리카락이 펴졌고 진흙이 건조된 후에는 딱딱하게 굳어졌습니다. 후에 노예제 시대에는 머리카락을 영구적으로 펴기 위해 강한 성분의 세탁용 가성소다 비누를 사용했습니다. 앞으로 연재되는 기사를 통해 헤어 릴렉싱의 역사에 대해 더 자세히 설명해 드리겠습니다.

아프리카인들이 노예로 아메리카에 오면서 그들의 전통도 함께 퍼지게 되었습니다. 흑인 여성들이 예전처럼 치장하는 것은 금지되었습니다. 하지만 나름대로의 기발한 독창성을 발휘하여 헤어 스타일을 연출할 새로운 방법을 찾게 되었습니다. 당시의 아프리카인들에게 아이어닝 즉 머리카락에 열을 가하는 방식은 생소했지만 그러한 방식을 머리카락을 펴는 데에 사용할 수 있다는 것을 알게 되었습니다. 하지만 그러한 과정을 위해 새로운 도구를 개발할 필요가 있었습니다. 그렇게 해서 나무나 뼈 대신 금속 재질로 만든 빗이 개발되었습니다. 처음에는 식사용 포크가 사용되었습니다.

프레싱 오일로는 라드 혹은 요리용 기름이 최초로 사용되었는데, 그러한 성분은 머리카락의 손상을 막아 주고 머리카락이 편 상태로 유지되도록 해 줄 뿐 아니라 윤기가 나게 해 주었습니다. 당시 노예(남성과 여성 모두)들이 머리카락을 펴고 싶어 했던 한 가지 이유는 주인과 비슷한 외모를 하고 싶었기 때문입니다. 그러한 외모를 하면 주인의 호의를 얻을 수 있었다고 그들은 생각했었습니다. 노예들을 묘사한 오래된 그림을 보면 머리를 천으로 감싼 여성들을 흔히 볼 수 있습니다. 그처럼 머리를 감싼 이유는 다음과 같은 두 가지 이유에서였습니다:

1. 뜨거운 천으로 감싸서 프레스의 효과를 높이기 위해

2. 직모가 아닌 본래의 머리를 가리기 위해

A woman named Annie Malone started the first black beauty school in the early 1900s - because Blacks were not permitted to attend - in Indianapolis and Chicago, featuring the Press & Curl methods. One of her students was a person who later became known as Madam C.J. Walker. In the 1920s Madam C.J. Walker was credited for inventing the first practical and commercial pressing comb. Although the original concept has been improved, the basic design is still the same.

The future of Pressing is going to remain the way it currently is unless the manufacturers find a way to improve and promote this service and bring the majority of it back into the salons. What improvements could possibly be made on this age-old method? You could keep on inventing the wheel, but it will still be a wheel! That is true, but the wheel gave birth to many other innovations that we enjoy today. There are more than 200 versions of the wheel in the operation of an automobile.

So how can we improve the Press & Curl?

1. Give the Press & Curl longevity so that the hair will maintain straightness three times longer, even when wet;

2. Make it fast and easy so that the time and cost is not prohibitive for both practitioners and patrons;

3. Ensure it can be done with ordinary Press & Curl tools;

4. Make sure it’s safe to use on children and color-treated hair;

5. Allow conditioners and nutrients to be pressed into the hair, not oils and wax.

6. Leave a natural, non-greasy appearance.

Use a non-caustic formula so that the product does not damage or change the molecular, natural structure of the hair, so that reconstruction treatments are not necessary if the patron wants to return to a normal press & curl or advance to a relaxer or curly perm. Such a product is now available. You can learn about it in this magazine by looking for the display ad that features Press & Curl and back to basics.

수 없었던 시절인 1900년대 초에 미국 최초의 미용 학교를 인디애나폴리스와 시카고에 설립했는데, 그가 세운 학교에서는 프레스 & 컬 기법을 가르쳤습니다. 그 학교의 학생 중 한 명은 나중에 마담 C.J. 워커로 알려지게 되었습니다. 마담 C.J. 워커는 1920년대에 최초로 상업용 프레싱 콤브를 발명했습니다. 그 이후로 빗이 개량되기는 했지만 본래의 기본적인 디자인은 지금도 동일합니다.

제조업체들이 프레스 및 컬 서비스를 개선하고 홍보할 방법을 찾고 대다수의 미용실에 도입하지 않는 이상 프레스 시장의 상황은 앞으로도 지금과 같은 상태로 이어질 것입니다. 오래 전부터 시작된 헤어 케어 기법을 어떻게 개선할 수 있습니까? 새로운 종류의 바퀴를 개발한다 해도 그것은 여전히 바퀴일 것입니다! 하지만 바퀴 덕분에 오늘날 우리가 혜택을 누리는 많은 제품이 개발되었습니다. 자동차에만 200 종류가 넘는 바퀴가 사용되고 있다고 합니다.

프레스 & 컬 기법을 어떻게 개선할 수 있습니까?

1. 심지어 머리카락이 물에 젖는다 해도 프레스 & 컬 상태가 세 배 더 오래 지속될 수 있게 한다.

2. 시술자와 고객이 프레스 & 컬 과정으로 인해 시간과 비용을 많이 들이지 않도록 빠르고 간편한 과정이 될 수 있게 한다.

3. 일반적인 프레스 & 컬 도구로 시술이 가능하게 한다.

4. 어린이들과 이미 염색을 한 사람들에게도 안전하게 시술할 수 있게 한다.

5. 오일이나 왁스를 머리카락에 바르는 것이 아니라 컨디셔너와 영양분이 머리카락에 스며들 수 있게 한다.

6. 머리카락이 기름기가 많지 않은 본연의 상태를 유지할 수 있게 한다.

고객이 일반적인 프레스 & 컬이나 릴렉서의 사용 혹은 파마를 원한다면 머리카락의 분자와 본연의 구조를 손상시키거나 변형시키는 가성 물질을 사용하지 않음으로 회복 트리트먼트 과정이 필요하지 않게 하십시오. 본 잡지를 통해 기본적인 프레스 & 컬 과정에 대해 배워 보시기 바랍니다.

프레스 & 컬은 예나 지금이나 기본적으로 같습니다. 하지만 새로운 기술과 혁신으로 인해 이의 미래는 밝을 것입니다.

Meet Dr. Edward Tony Lloneau

Dr. Edward Tony Lloneau received his doctoral from the National Beauty Culturist League (N.B.C.L.) and was sanctioned through Howard University in Washington, D. C. in 1985. Lloneau attended the institute as both a student and instructor. His specialized field of study is Trichology as it relates to ethnic cosmetology. He has written several books on this subject and has authored many articles in trade magazines drawing attention to some of the pitfalls and professional related problems that ethnic cosmetologists and students encounter on a daily basis. To obtain a copy of his book, “What the Text Books & State Boards Ignored in Regards to Ethnic Cosmetology,” contact Dr. Lloneau at liquidgoldbondng@aol.com or call 310-283-7118.

Edward Tony Lloneau 박사는 National Beauty Culturist League (N.B.C.L.)에서 박사 학위를 받았으며 1985 년 워싱턴 D.C. 하워드 대학교에서 승인되었습니다. Lloneau는 학생 및 강사로 연구소에 참석했습니다. 그의 특수 연구

Trichology입니다. 그는이 주제에

Business Tips

By Greg Alcorn

흔한 의사소통 실수 7 가지

7 Common Communication Blunders

Have you ever said something at work you wish you hadn’t? Sometimes the wrong words just blurt out to employees or with the client. The first step in fixing common communication blunders on the job is to know what those blunders are. Then you can say something the smart way and not the dumb way.

Here are the seven biggest blunders you may not have used, but have definitely come across:

1. Using Bad Bookends. The biggest error is starting and ending what you say with the wrong phrasing. Conversation bookends are the small comments or questions just before or right after a full statement or request for action. Be better with your starting and ending bookends. Pre-sentence bookends as a tool can be engaging, demeaning, or distracting. Names are great bookends. Starting a sentence with the name of the person you are talking to warms that person up. “Mary, may I put you on hold?” Saying your name last in your introduction makes it easy for the person you are talking with remember your name. “This is the helpline; my name is Jack.”

의도적이지는 않지만 자신도 모르게 저지르게 되는 대표적인 7가지 실수 유형을 소개해 드리겠습니다:

1. 잘못된 덧붙임말을 사용한다. 가장 크게 하는 실수는 잘못된 표현을 덧붙여 사용한다는 것입니다. 덧붙임말이란 온전한 대화 문장이나 특정한 행동을 요청하는 내용에 덧붙이는 짧은 말이나 질문을 가리킵니다. 이러한 덧붙임말을 올바로 사용하십시오. 어떤 말을 사용하는지에 따라 더 호감을 얻을 수도 있고 상대방을 비하하거나 혼란을 일으킬 수도 있습니다. 이름을 사용하는 것도 덧붙임말의 좋은 예라 할 수 있습니다. 당신과 대화하는 사람의 이름을 사용해 대화를 시작한다면 상대방의 기분을 좋아지게 할 수 있습니다. 예를 들면 이렇게 말할 수 있습니다. “메리, 잠시만 기다려 주시겠어요?” 그리고 자신을 소개하는 말을 마칠 때 자신의 이름을 소개하면 상대방이 당신의 이름을 기억하기가 쉬울 것입니다. 이렇게 말할 수 있지요. “상담 전화번호이고요. 제 이름은 잭입니다.”

2. 잘못된 단어로 대화를 시작한다. “첫 발을 잘못 내디디다”라는 말을 들어 보셨을 것입니다. 대화도 첫인상이 있기 때문에 당신이 처음 하는

2. Starting with Wrong First Words. Are you familiar with the adage, “Getting off on the wrong foot”? Conversations have first impressions, and they begin with your first three words. Hint: one of the words should be the other person’s name. Using names is important when speaking on the phone, 나중에 후회한 말을 한 적이 있으신가요? 때때로 직원들이나 고객에게 잘못된 말을 불쑥 할 때가 있습니다. 업무 중 발생하는 의사소통 실수를 바로잡기 위한 첫 단계는 먼저 그러한 실수가 무엇인지 파악하는 것입니다. 그렇게 한다면 어리석은 방식이 아니라 현명한 방식으로 말할 수 있을 것입니다.

especially conference calls. Conference call principle number one is if you’re going to call on somebody, start with the name. Instead of saying, “What were the metrics on our operations yesterday, Frank?” ask the right way: “Frank, what were the metrics on our operation yesterday?” If you don’t start with the name, you might catch the person by surprise. It certainly catches people’s attention when you say their name first.

3. Not Choosing Your Words Well. The words you choose paint a picture for the listener. Your words express your attitude and your personality. Keep it positive. Don’t start a sentence with the word “no.” Even in introductions, you can’t go wrong with saying the person’s name first. A person’s name followed by the four words “I need your help” is a winner. “Rachel, I need your help.” This is especially powerful when it’s in a situation in which you might be the boss, and the other person might be a manager, or you might be in a perceived superior position.

4. Poor Questions and Bad Listening. Meaningful questions always stay on subject, keep a conversation moving forward, and ensure the other person feels heard and understood. Becoming a better listener is easier than you might think. It starts by committing to be a great listener and making an active choice to listen. Ask good questions, and really listen. This is the “You have two ears and one mouth” principle.

5. Focus-on-Me Attitude. Making it all about you is a turn off for them. This is not a technique; this is an attitude. The best way to describe a benefit is to describe the feeling received. “I came by as soon as I heard you lost the sale; I’m sad.” The fellow employee can recognize the extra effort and surely appreciates the sentiment. It’s a powerful sentence: a special visit, a sense of urgency, and a sincere feeling (sad). Empathy shows feelings.

6. Wrong Tone. People feel more comfortable with pleasant, variable tone quality. Voice tone is made up of rate, pitch, and volume. Think tone and don’t drone. The tone of our voice helps others to hear our empathy. The rate, pitch, and volume of our statements of empathy help express feelings. Usually, but not always, we hear implied empathy when somebody slows down speech and lowers the pitch and volume. Say, “I am sad to hear that you lost the supermarket account,” and I’ll bet you will automatically say it slow and low. The same with excitement at the opposite end of the spectrum. Say “Team, we won the hotel account!” You can’t help but say it fast, high, and loud. Tone expresses empathy.

7. Not Diffusing Difficult Drama. Stressful conversations, or drama, can be avoided by mastering word selection, listening, and questioning skills. Drama can be inevitable, however.

이름을

언급하는 것이 좋습니다. 특히 전화로 통화하고 컨퍼런스 콜을 할 때

이름을 어떻게 부르는지는 중요한 문제입니다. 따라서 컨퍼런스 콜을 할 때는 상대방의 이름을 먼저 부르는 것을 원칙으로 삼으십시오. “어제 업무 결과가 어땠나요, 프랭크?”라고 말하기보다는 “프랭크, 어제 업무 결과가 어땠나요?” 하고 물어보는 것이 좋습니다. 이름을 먼저 부르지 않는다면 상대방이 관심을 가지지 않을 수 있습니다. 반면 이름을 먼저 부르면 그 사람이 관심을 기울이게 됩니다.

3. 올바른 단어를 잘 선택하지 못한다. 어떤 단어를 선택하는지는 마치 듣는 사람에게 그림을 그려 주는 것과 같습니다. 당신이 선택하는 단어는 당신의 태도와 성품을 드러내 줍니다. 따라서 긍정적인 단어를 사용하도록 하십시오. “안 된다”는 말로 문장을 시작하지 마세요. 앞서 언급한 것처럼 대화를 시작할 때 상대방의 이름을 먼저 부르면 항상 좋은 결과가 뒤따릅니다. 먼저 이름을 부르고 “도움이 필요해요”라는 말을 하면 효과가 확실합니다. 이렇게 말이지요. “레이첼, 도움이 필요해요.” 특히 여러분이 사장이고 상대방이 매니저인 것처럼 더 높은 위치에 있을 때 이러한 화법은 큰 효과를 발휘할 것입니다.

4. 좋지 않은 질문과 듣는 능력의 부족. 의미 있는 질문을 하면 논하고자 하는 주제에 대해 대화를 이어나갈 수 있고 상대방은 자신의 말이 이해되고 있다고 확신하게 됩니다. 잘 듣는 사람이 되는 것은 생각보다 쉽습니다. 먼저 자신이 잘 듣는 사람이 되어야 하겠다고 결심하고 잘 듣기 위해 노력해야 합니다. 좋은 질문을 하고 잘 들으십시오. 이렇게 함으로 “ 귀는 두 개이지만 입은 하나”라는 원칙을 따르게 됩니다.

5. 자기중심적인 태도. 자신만에 대해서만 이야기하면 상대방은 관심을 닫아 버립니다. 그렇게 하는 것은 좋은 기술이 아닙니다. 중요한 것은 태도입니다. 가장 좋은 방법은 당신이 받은 느낌을 전달하는 것입니다. 이렇게 말할 수 있습니다. “판매량이 줄었다고 들었어요. 정말 슬프네요.” 이렇게 말하면 동료 직원은 당신이 자신에게 많은 신경을 쓰고 있다는 것을 느끼고 그렇게 하는 것에 대해 고마워할 것입니다. 상대방을 찾아가고 긴박함이나 슬픔과 같은 진실한 감정을 표현하면 큰 힘을 지니게 됩니다. 공감을 해 주면 감정을 전달할 수 있습니다.

6. 잘못된 어조. 사람들은 긍정적이면서도 다양한 어조로 말하는 것을 들을 때에 편안하게 느낍니다. 목소리의 어조는 속도, 음, 음량으로 이루어져 있습니다. 어조를 의식하고 웅얼거리는 듯이 말하지 마십시오. 적절한 어조로 말하면 상대방은 당신이 공감을 해 주고 있다는 것을 느낄 수 있습니다. 상대방의 감정에 공감하면서 속도, 음, 음량을 적절히 사용하면 감정을 보다 잘 표현할 수 있습니다. 항상 그런 것은 아니지만 일반적으로 말하는 속도를 늦추고 음과 음량을 낮추면 공감한다는 느낌을 전달할 수 있습니다. 예를 들어 “슈퍼마켓의 매출이 줄었다니 정말 안타깝네요”라고 말할 때 천천히 낮은 어조로 말한다면 좋을 것입니다. 반대로 흥분되는 상황에서는 “여러분, 호텔과 거래를 맺었네요!”라고 말할 때 빠르고 높은 음으로 크게 말할 것입니다. 톤은 감정을 전달합니다.

7. 격앙된 대화를 진정시키지 않는다. 단어를 잘 선택하고, 잘 듣고, 질문을 적절히 사용하여 대화를 나누면 스트레스를 받지 않을 수

Most stressful situations can be defused when you apply the three Rs: recognize, restate, and reassure. Ask others: “What would you like to see happen?” Those are seven magic words that can defuse difficult drama: Words are just a tool like electricity is a tool. And like any tool, they can be used for helping or for harming. Electricity can cook a person’s dinner, or it can burn a person’s dinner. Words can turn people on or turn people off.

Here is the bottom line: Nobody wants to say dumb things. But we all do. The first step towards reducing the number of dumb things you say is to know what the dumb things are. Then don’t say that, say something smarter.

Meet Greg

있습니다. 때때로 대화가 격해지는 상황을 피할 수 없을지 모릅니다. 하지만 대부분의 상황에서 세 가지 R 즉: recognize(인정하다), restate( 다시 고쳐 말하다), reassure(안심시키다)를 적용하십시오. 상대방에게 이렇게 물어보십시오: “상황이 어떻게 되었으면 좋겠어요?” 이러한 말을 하면 긴장된 분위기를 누그러뜨릴 수 있습니다. 전기가 도구인 것처럼 우리가 하는 말도 도구와 같아서 다른 사람에게 도움을 줄 수도 있고 해를 줄 수도 있습니다. 전기를 예로 들자면 전기는 저녁 식사를 맛있게 만드는 데 사용될 수도 있고 식사를 태워 버릴 수도 있습니다. 우리가 하는 말도 사람들의 기분을 크게 좌우할 수 있습니다.

요점은 이것입니다. 아무도 어리석은 말을 하기를 바라지 않습니다. 하지만 우리 모두 어리석은 말을 합니다. 어리석은 말을 하는 것을 줄이기 위한 첫 단계는 어떤 말이 어리석은 말인지를 아는 것입니다. 그런 말은 피하고 현명한 말을 하십시오.

Verbal communication expert Greg Alcorn, CEO of Global Contact Services (GCS) of Salisbury, NC, is the author of 7 Dumb Things We All Say and speaks to thousands of people each year on improving verbal communication at work. His company has 1,000 employees and averages 30,000 customer service conversations every day. GCS, which Alcorn founded in 2001, serves retail, insurance, financial and government clients. Learn more at www.gcsagents.com.

목소리 의사소통 전문가인 그렉 알콘은 노스케롤라이나 주의 솔즈베리에 소재한 Global Contact Services (GCS)의 CEO이며 7 Dumb Things We All Say(우리 모두가 어리석게 말하는 7가지)의 저자이기도 합니다. 그는 매년 수천 명의 사람들에게 직장에서 목소리로 의사소통을 더 잘 할 수 있는 방법을 알려 줍니다. 그의 회사에는 1,000명 가량의 직원들이 일하고 있으며 매일 평균 3만 건 이상의 고객 상담 서비스를 제공합니다. 알콘이 2001년에 설립한GCS는 소매, 보험, 금융 및 정부 업무 관련 고객에게 서비스를 제공합니다. 더 많은 정보를 알아보시려면 www.gcsagents.com를 방문해 보세요

Business Tips

By Dr. David Chinsky

Four Strategies to Manage Self-Doubt Casting Your Confidence Net

Even when leaders are clear about where they want to take their teams, pushback from colleagues, combined with self-doubts, can cause them to become paralyzed at the point of action. Clarity without confidence is an ineffective formula for success.

All leaders are subject to resisters and critics—some external and some internal. Let’s look at some examples of external pushback that some of the world’s biggest innovators needed to overcome to achieve their dreams.

When Akio Morita, then chairman of Sony, proposed manufacturing a tape player that didn’t record, he was met with a tremendous amount of resistance. His critics questioned why someone would purchase a recorder that didn’t record. Sony was known for tape recorders that recorded and played.

Despite the heavy criticism, Morita pushed ahead, resulting in the Sony Walkman, a product that met with universal acclaim and ended up being a precursor to the iPod and other mp3 players that came later. Had it not been for Morita’s persistence in the face of opposition, who knows if we would have seen the iPod as early as we did.

모든 리더들은 내외부적으로 반대나 비평을 듣기 마련입니다. 세계적으로 가장 대규모의 혁신을 이룬 일부 리더들이 꿈을 이루기 위해 외부의 압력을 어떻게 극복했는지 몇 가지 예를 살펴보겠습니다.

소니사의 회장인 모리타 아키오는 녹음이 되지 않는 테이프 플레이어를 생산하는 것을 제안했지만 많은 반대를 받았습니다. 그를 비평하는 사람들은 녹음도 되지 않는 기기를 구매할 사람이 과연 있을지 의문을 제기했습니다. 당시 소니는 녹음과 재생이 가능한 테이프 플레이어로 인기를 얻고 있었습니다.

모리타는 많은 비평을 받았지만 그대로 밀고 나아갔고 그렇게 해서 소니사의 워크맨이 탄생했습니다. 이

제품은 전 세계의 찬사를 받았으며 후대의 아이팟과 mp3 플레이어의

전신 모델이 되었습니다. 모리타가 반대에도 불구하고 자신의 생각을 고수하지

Another example of a leader with a vision was Fred Smith, Founder of FedEx. When Smith was selling his idea of delivering packages 리더들이 어느 방향으로 팀을 이끌어 갈지 분명히 알고 있다 하더라도, 주위의 동료들이 압력을 가하고 리더 자신이 스스로에 대한 확신을 가지지 못한다면 행동을 주저하게 될 수 있습니다. 상황을 명확하게 이해한다 해도 자신감을 가지지 못한다면 성공을 거두기 어려울 수 있는 것입니다.

“absolutely, positively overnight,” critics were quick to point out that major airlines would already be doing this if there was a market for this service. We all know the phenomenal success of FedEx, and its several competitors that emerged later, and this success is due largely to the willingness of Smith to go against the mainstream thinking of the time that this was not likely to be a profitable venture.

Leaders, at times, need to take leaps of faith, particularly when they have thought through their ideas and believe passionately in what they are pursuing. There will always be naysayers, and when we vest too much authority in their claims, we risk missing out on the tangible benefits that result when decisive actions are pursued despite the strong pushback that pioneers often confront.

While external pushback can be powerful, it is often your own self-doubt that prevents you from moving forward. You may have noticed that the bolder your vision is, and the bigger your plans are, the louder these inner critics often become. In reality, the presence of these saboteurs often serves as confirmation that you are not playing small.

Some of the common “inner voices” we hear, if we are honest with ourselves, include:

“You Don’t Know What You’re Doing.”

“You’re Not Up to This”

“You Won’t Succeed.”

“You’ll Look Like a Fool.”

“No one Will Support You.”

These self-doubts are normal and come with the territory of leading others into the future. Instead of focusing on eliminating these doubts, a better approach is to manage them simply. Here are four strategies that you will find helpful in managing self-doubt:

• Be aware of negative self-talk, and get good at recognizing it as distinct from your true intent. Recognize these voices as “normal” for successful people taking on big projects.

• Consider alternative perspectives or different ways of looking at the same situation. Acknowledge and act on your power to choose how you will think. If you are thinking, “I will fail at this,” consider how the alternative “I will succeed at this,” might cause you to choose a different path. Often, we can’t know whether we will succeed or fail before trying. Henry Ford was correct when he said, “Whether you think you can, or you think you can’t—you’re right.”

• Ignore your self-doubts once they have been exposed for the imposters they are.

• Don’t panic, and know that everything can look like a failure in the middle.

Keeping our doubts in check will naturally contribute to greater confidence. A way to reinforce that confidence is to construct a Confidence Net comprising a repertoire of positive habits that buffer you from the onslaught of both external and internal pushbacks. These

항공사에서 그러한 서비스를 제공했을 것이라고 반론을 제기하는 사람들이 있었습니다. 우리는 현재 FedEx사가 경이로운 성공을 거두었음을 알고 있습니다. 그 이후로 경쟁업체들이 비슷한 서비스를 제공하게 되었는데, 그러한 성공은 스미스가 당시의 주류를 이루던 견해에 맞서는 것이 그다지 이익이 되지 않아 보였음에도 자신의 견해를 소신 있게 고집했기 때문에 가능한 일이었다 해도 과언이 아닙니다.

리더들은 때때로 신념을 가지고 행동할 필요가 있는데 특히 분명한 아이디어가 있고 자신이 추구하는 바에 대한 확신과 열정을 가지고 있다면 그렇게 할 필요가 있습니다. 반대하는 사람은 항상 있기 마련입니다. 그러한 사람들의 주장이 지나치게 휘둘리다 보면 자칫 엄청난 이익을 놓칠 수 있습니다. 따라서 개척 정신을 가진 리더들은 강한 반대를 받더라도 결단력 있게 행동할 필요가 있습니다.

물론 외부의 압력이 거셀 수 있지만 자신의 입장을 고수하는 데에 있어서 가장 큰 장애물은 스스로가 품는 의심입니다. 아마 목표가 혁신적일수록 계획도 커지며 반대도 거세지는 것을 경험하였을 것입니다. 사실 그처럼

반대가 거세다는 것은 당신이 하고 있는 일이 작지 않은 일이라는 것을 반증하는 것입니다.

이러한 상황에서 솔직히 우리의 내면에는 이와 같은 목소리가 들릴지

모릅니다:

“난 지금 무엇을 하고 있는지 모르고 있어.”

“난 이것을 지키지 않고 있지”

“성공하지 못할 거야.”

“바보 같은 짓일지 몰라.”

“아무도 도와주지 않을 거야.”

이처럼 스스로에 대해 의심하는 것은 일반적인 현상이며 앞으로 리더로서 일하다 보면 겪게 되는 일일지 모릅니다. 따라서 이러한 의심을 없애려고만 급급해 할 것이 아니라 이러한 의심을 잘 활용하는 방법을 알아보는 것이 좋을 것입니다. 그렇게 하는 데 도움이 되는 네 가지 전략을 설명해 드리겠습니다:

• 내면에서 스스로 하는 부정적인 말을 인지하고 그러한 생각이 당신 마음의 진실한 생각과는 다른 것임을 인정하십시오. 그러한 부정적인 생각이 큰 일을 맡고 성공을 거두는 사람들이 “정상적으로” 생각하는 것임을 받아들이십시오.

• 동일한 상황을 다른 관점에서 바라보거나 다른 대안을 생각해 보십시오. 당신이 어떻게 생각하느냐에 따라 상황에 크게 달라질 수 있음을 인정하십시오. 만약에 “내가 실패할거야”라는 생각이 든다면 그러한 생각을 어떻게 “난 성공할거야”로 바꿀 수 있는지 생각해 본다면 긍정적으로 상황을 해결하려는 마음이 생길 것입니다. 사실 우리는 어떤 일을 해 보지 않고는 그 일이 성공할지 혹은 실패할지를 알지 못하는 경우가 많습니다. 헨리 포드는 이런 말을 했습니다. “할 수 있다고 생각하든 할 수 없다고 생각하든 당신은 옳은 일을 하고 있는 것이다.”

• 당신 스스로가 의심하는 것을 사기꾼들이 알게 되었다면 그러한 의심을 없애 버리세요.

• 겁내지 말고 모든 일은 어느 시점에든 실패한 것처럼 보인다는 사실을 깨달으십시오.

habits, when performed consistently, feed our confidence, and provide us with the ability to remain focused on our plans, despite the noise all around us.

When asked what personal habits contribute to greater confidence, many leaders point to regular exercise, daily prayer or meditation, positive affirmations and even a power outfit.

Like safety nets, designed as insurance to help people through life’s shocks and stresses, such as those created by illness, unemployment or job displacement, a Confidence Net is your very own personal structure to mitigate the effect and lower the volume, of your inner voices or selfdoubts.

Meet David

스스로 의심 가는 점에 대해 계속 확인 과정을 거치다 보면 자연스레 자신감이 더 커질 것입니다. 그처럼 자신감을 키우는 한 가지 방법은 내외부의 공격에 대비하여 긍정적인 습관들을 길러 둠으로 자신감을 얻는 것입니다. 이러한 습관들을 꾸준히 지키다 보면 자신감이 커지고 주위에서 잔소리가 많다 하더라도 스스로의 계획에 집중할 수 있습니다.

많은 리더들은 자신감을 키울 수 있는 습관이 무엇인지 질문했을 때 규칙적인 운동, 매일의 기도와 명상, 긍정적인 말과 자신감 넘치는 옷차림이 도움이 된다고 답했습니다.

자신감은 마치 안전망처럼 질병이나 실직 혹은 일자리의 변화 등으로 인한 충격과 스트레스를 덜어 줄 수 있는 보험과 같은 역할을 합니다. 자신감은 스스로 걱정하고 의심하는 목소리를 줄여 줍니다.

Dr. David Chinsky is the Founder of the Institute for Leadership Fitness, a celebrated speaker, and author of The Fit Leader’s Companion: A Downto-Earth Guide for Sustainable Leadership Success. After spending nearly 20 years in executive leadership positions at the Ford Motor Company, Nestle and Thomson Reuters, he now focuses on preparing leaders to achieve their highest level of professional effectiveness and leadership fitness. For more information on Dr. David Chinsky, please visit www.FitLeadersAcademy.com.

데이빗 친스키 박사는 건전한 리더쉽 협회(Institute for Leadership Fitness)의 설립자이자 유명 연사이자 The Fit Leader’s Companion: A Down-to-Earth Guide for Sustainable Leadership Success(훌륭한 리더들이 리더쉽을 성공적으로 발휘하기 위한 실용 가이드)의 저자입니다. 그는 포드 자동자 회사와 네슬레와 톰슨 로이터 등 유명 회사에서 거의 20년 동안 경영인으로 일한 경험을 바탕으로 리더들이 최대한 효율적으로 일하고 건전한 리더쉽을 발휘할 수 있도록 도움을 베풀고 있습니다. 데이빗 친스키 박사에 대해 더 알아보시려면 www. FitLeadersAcademy.com을 방문해 보세요.

By Magi Graziano

8 Steps to Transform your Corporate Culture

회사 문화를 바꾸는 8가지 단계

The engagement level of your workforce expands beyond the limits of offering tangibles such as a great benefits package, competitive market rates, flexible work schedules and challenging projects. Your company culture is truly your competitive advantage.

Most leaders are intent on shaping a constructive, collaborative and innovative workplace; however, accomplishing this eludes most. The following eight steps are tried-and-true advances to creating a great place to work.

1. Understanding That the Organization is a ‘Human’ System

The human system is made of people and poses a higher degree of competency from all those who operate inside it. A human system requires much more cultivating as a living and breathing system is made up of many different people with thousands of perspectives, thoughts, beliefs, points of view, preferences, etc.

In a highly functional human system, such as a constructive corporate culture, the functionality of the system as a whole empowers individuals to fully participate with one another outside the limits of personal agendas and ego. It also inspires people to collaborate and contribute to the group cause collectively.

Understanding the realities of the human system allows you to become responsible for intervening in the ‘drift’ and consciously shaping a culture that operates outside the automatic, normal human conditioned patterns. When leaders of organizations understand the fundamental human operating mechanism and how thoughts work, they can proactively intervene and intentionally create an experience for people operating in the human system to thrive. This intentional experience is a constructive corporate culture.

2. Getting Curious About What Is So

When you take the time to peel back the onion and analyze the current condition of the human system in your organization at a macro level, it gives you insights into the root causes of labor disputes, stifled workforce productivity, unwanted employee turnover, and lack of employee engagement.

문화에 따라 경쟁력과 이익이 크게 달라지는 것입니다. 물론 대부분의 리더들은 회사를 더욱 건설적이고 혁신적인 곳으로 만들려고 노력합니다. 하지만 앞으로 소개할 8가지 단계는 달성하지 못하는 것 같습니다. 회사를 더 나은 곳으로 만들기 위해 필요한 8가지 단계를 소개해 드립니다.

1. 조직은 ‘인간’으로 이루어진 시스템임을 이해한다

조직은 인간으로 이루어진 시스템이며 조직 내에서 활동하는 모든 사람의 역량에 크게 좌우됩니다. 따라서 이러한 조직을 관리하기 위해 많은 노력이 필요하며 다양한 사람의 관점과 생각, 믿음, 견해, 기호 등을 고려해야 합니다.

그러한 요소들을 고려하여 건설적인 회사 문화와 관리가 잘 된 인간 시스템을 통해 직원들은 개개인의 역량을 뛰어넘는 능력을 발휘하게 됩니다. 또한 서로 협력하고 조직에 기여하려는 마음을 갖게 됩니다.

인간 시스템의 역할에 대해 잘 이해하면 상황의 흐름을 더욱 잘 간파할 수 있고 직원들이 자동적이거나 일상적인 패턴을 벗어난 범주에서 활동할 수 있는 문화를 형성할 수 있습니다. 조직의 리더가 인간의 근본적인 메커니즘과 인간의 생각이 어떻게 작용을 하는지를 이해한다면, 적극적으로 개입하고 조직 내에서 일하는 사람들이 성공적으로 일하도록 도울 수 있는 환경을 의도적으로 조성할 수 있습니다. 이러한 과정을 통해 건설적인 회사 문화를 만들어 나갈 수 있습니다.

2. 특정한 상황의 이유에 대해 관심을 가진다

당신이 속한 조직의 현재 상황을 거시적으로 파악하기 위해

It is imperative that you inform your people what you are up to and why. When you do reach out and let them know that you want to have a conversation, or send a survey about culture, share the purpose behind your curiosity. If you are unclear about your reason and purpose for learning more, wait until you are filled with purpose or compelled by a real business need to move forward.

Before you begin your inquiry process, ask yourself what you really want to learn, and what will you do with the information once you learn it. As you are speaking to people and reviewing the results of the survey, embrace your most curious, non-judgmental, non-reactionary, authentic self. Staying in the neutral zone during your conversations allows you to sense patterns and discern systemic organizational themes.

3. Acknowledging the Unworkability

Every executive has an image of how the ideal organization operates. The first step in any positive organizational change effort is getting real—the acceptance of what needs to change and what needs to happen to have the change last.

Make a list of the areas uncovered in the data collection process (interviews, focus groups, surveys) and prioritize the highest impact areas. The highest impact areas are highest because if improved, they would glean the highest return on time, money and effort invested. Next connect the underlying behaviors, operating values and organizational processes or mindsets that intentionally or unintentionally constrain the overall engagement, performance, collaboration, and innovation among your workforce. Once you believe you have a handle on what is not working, it is important to allow the impact of this unworkability to move you into action.

4.

Owning the Impact

여러분이 궁금해하는 의도가 무엇인지 알리십시오. 만약 정보를 얻고자 하는 이유가 명확하지 않다면 분명한 목적이 있거나 향후 사업상의 발전을 위해 실질적인 필요가 있을 때까지 기다리시기 바랍니다.

조사를 실시하기 전에 여러분 스스로가 무엇을 알기 원하며, 원하는 정보를 얻었을 때 어떤 조처를 하고자 하는지 스스로에게 자문해 보십시오. 직원들에게 이야기하고 조사의 결과를 확인할 때 호기심을 가지되 섣불리 판단하거나 과잉반응을 보이지 말고 현실을 그대로 파악하십시오. 대화를 나눌 때 중립적인 입장을 유지하면 흐름을 파악하고 조직 및 시스템상의 중요한 문제가 무엇인지를 알 수 있습니다.

3. 불가능한 상황을 받아들여라

모든 경영인들은 조직을 최상의 방식으로 경영하기 위해 어떻게 해야 하는지에 대한 자신만의 계획을 가지고 있습니다. 조직을 긍정적인 방향으로 발전시키기 위한 첫 단계는 무엇을 변화해야 하는지 그리고 그러한 변화가 지속되기 위해 어떻게 해야 하는지를 현실적으로 파악하는 것입니다.

데이터 수집 과정(인터뷰, 포커스 그룹, 조사)을 통해 확인되지 않은 정보가 무엇인지 목록을 만들고 가장 영향력이 큰 순서로 순위를 매기십시오. 가장 영향력이 큰 영역이란 개선되었을 경우 시간이나 돈이나 투자한 노력 면에서 가장 성과가 큰 것들을 말합니다. 그 다음으로 직장 내의 전반적인 참여, 활동, 협력과 혁신을 의도적으로나 비의도적으로 방해하는 행동, 가치관, 조직의 프로세스가 무엇인지 파악하십시오. 해결할 수 없는 상황을 개선할 수 있다고 생각한다면, 그러한 상황을 인정하고 조처를 취하는 것이 중요합니다.

Like it or not, the most senior executive is the ultimate guru with regards to how the organization operates. They decide what behavior is tolerated and how people treat each other. Introspection and selfawareness allow you to get real with yourself about what is really going on in the organization. If you are able to let go of self-judgment and defensiveness, you are much more able to see yourself as at the source of the unworkability. It is not about accepting blame or feeling guilty and taking responsibility for the problem; rather it is about seeing how you as the leader set the tone and create the space for constructive or destructive behavior to exist in the workplace.

5. Creating an Inspiring Vision

A mission statement is meant to guide the way for people to know and understand how to behave, act, react and work in sync with one other to accomplish the collective goal. In the absence of a grounded, motivating mission, human beings naturally focus on their individual experience and personal goals. The power and detriment of personal thinking in a human system are that it produces silo mentality, unnecessary competition and friction throughout the organization.

4. 스스로를 객관적으로 바라보고 조직에 미치는 영향을 생각하라 대부분의 선임 경영인들이 조직 운영에 대해서는 가장 전문가라는 사실은 부정할 수 없는 사실입니다. 그들은 어느 정도 범위의 행동을 용인할지 그리고 사람들 간에 어떻게 대해야 하는지에 대해 결정을 내립니다. 스스로를 성찰해 보고 자신을 객관적으로 바라본다면 조직 내에서 일어나고 있는 일들을 실제적으로 파악할 수 있습니다. 자신만의 잣대로 판단하거나 방어하는 태도를 떨쳐낼 수 있다면 문제의 원인이 자신이라는 사실을 좀 더 객관적으로 파악할 수 있을 것입니다. 단지 비난을 받아들이고 죄책감을 느끼거나 문제에 대해 책임을 지는 것과는 다른 문제입니다. 그렇게 하는 것은 오히려 리더로서 직장 내에 긍정적인 혹은 부정적인 영향을 주는 요인이 무엇인지를 이해하고 그에 따라 조처하기 위한 것입니다.

5.

동기를 부여하는 목표를 세워라

직원들은 기업의 강령을 통해 어떻게 행동하고 반응하고 다른 사람들과 공통의 목표를 이루기 위해 어떻게 일해야 하는지를 알 수 있습니다. 인간은 현실적이고 동기를 부여하는 목표가 없는 경우 자연스레 개인적인 경험이나 개인의 목표에 치우치게 됩니다. 인간 조직에서 개인만 생각하게 되면 사내 경쟁 의식, 불필요한 경쟁과 마찰만 많아지게 됩니다.

6. Enrolling Others

Enrollment creates the possibility for others to feel connected and inspired in the workplace. Once you gain clarity of your mission and vision, communicating the message to the workforce is essential. Communication is often where messages break down. Realize that every person in your workforce has a unique perspective and way of listening, and target your message to the greater population and the varying degrees of listening. When crafting the message discern the impact, it will have on the people hearing or seeing it.

7. Designing and Following a Road Map

Once you have inspired the troops and promised a bright future for all who lead and follow in the organization, it is time to formulate a specific action plan. A cultural alignment road map includes desired outcomes, initiatives, programs, training, projects, people, and timelines.

Each person involved and engaged in shaping a constructive corporate culture needs to understand their specific role, the amount of effort required outside of normal responsibilities, the goals, and the desired organizational outcomes. Laying out a plan for what comes first, second and third as well as who is ultimately responsible for keeping the overall action items and constructive culture initiatives on track is necessary to move forward. As with any major organizational improvement, meeting regularly, tracking progress and publishing results is what empowers forward movement.

8. Measuring What Matters

Now that all the groundwork has been established, you know the why, what, how, and who, it is critical for success that you measure the benefits of the systemic changes you are making. Many organizations utilize the balanced scorecard approach as a framework for setting the right metrics. Additionally articulating and tracking the key result areas impacted by shaping a constructive culture gives insight and information that tells people in the organization what is working and what is not, what needs to pivot or realign, and what needs to stop. Without systemwide accountability from top to bottom and everyone in between, the organization won’t flourish. A core component of a constructive culture is an achievement. When you measure what matters, people pay attention. Through accountability and transparency, people get to see their impact, how the team is doing, and how the culture improving is elevating the organizations’ operating effectiveness.

In Conclusion

The eight steps to transforming your corporate culture from the insideout are not difficult to walk through. They are not revolutionary. These steps are simply a common-sense approach to bringing out the best in people in the places they work.

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6. 채용하라

채용되는 사람은 소속감을 느끼고 동기를 부여받게 됩니다. 리더로서의 목표와 비전을 명확하게 알리기 위해서는 직원들에게 그러한 내용을 의사소통을 통해 알리는 것이 필수적입니다. 의견이 서로 다를 때 의사소통이 필요합니다. 각각의 사람이 서로 다른 관점을 가지고 있고 듣는 방식이 다르다는 사실을 인정하십시오. 그리고 더 많은 사람에게 메시지를 전달하고 듣는 방식이 다른 다양한 사람들에게 맞게 전달하십시오. 적절한 메시지를 통해 그 메시지를 듣고 보는 사람에게 좋은 영향을 줄 수 있습니다.

7. 계획을 만들고 실천하라

직원들에게 동기를 부여하고 조직을 이끌고 따르는 모든 사람들에게 밝은 미래를 약속하기 위해서는 구체적인 행동 계획이 필요합니다. 기업 문화를 위한 로드맵 즉 계획에는 원하는 결과, 프로그램, 훈련, 프로젝트, 직원, 시간표가 관련됩니다.

건설적인 기업 문화를 형성하는 데에 참여하는 각자는 스스로의 구체적인 역할과 일상적인 책임 이상으로 필요한 노력의 양, 목표, 조직에서 달성하고자 하는 결과를 이해해야 합니다. 계획에는 무엇이 1 순위, 2순위, 3순위에 와야 하는지 그리고 전반적인 행위에 대해 누가 최종적으로 책임을 질지의 여부가 포함되며 향후의 발전을 위해서는 건설적인 회사 문화를 이행하는 것이 필요합니다. 조직 차원의 개선을 비롯하여 지속적인 발전을 위해서는 모임을 정기적으로 가지고 진행 상황을 확인하고 결과를 공유하는 것이 필요합니다.

8. 중요한 것이 무엇인지 확인하라

이제 모든 기초를 놓았으니 시스템 차원의 변화를 통해 성공을 거두려면 누가, 왜, 무엇을, 어떻게 해야 하는지 알게 될 것입니다. 많은 조직에서는 올바른 목표를 설정하기 위해 각 분야의 상황을 항목별로 점검합니다. 그에 더해 건설적인 기업 문화를 형성하고 주요 목표를 구체적으로 설정하고 점검한다면 조직 내의 사람들에게 현재의 잘 된 점이 무엇이고 잘못된 점이 무엇인지 그리고 재조정하거나 중단해야 할 일이 무엇인지 알리기 위한 통찰력과 정보를 얻을 수 있습니다. 최상위 층부터 최하위 층까지 조직 내의 모든 사람들이 시스템 차원의 노력을 기울이고 책임을 다하지 않는다면 조직은 번창할 수 없습니다. 건설적인 회사 문화의 핵심 요소는 목표를 달성하는 것입니다. 중요한 것이 무엇인지 당신이 이해하고 있다면 사람들은 당신에게 관심을 기울일 것입니다. 책임감과 투명성을 갖춘 사람들은 자신이 조직에 어떤 영향을 미치고 팀이 어떻게 일하고 있으며 회사의 문화를 개선하면 조직의 업무 효율에 긍정적인 영향을 주는지 이해하게 될 것입니다.

결론

절박한 회사의 상황에서 벗어나려고 회사의 문화를 바꾸기 위해 필요한

8가지 조처를 취하는 것은 어려운 일이 아닙니다. 꼭 혁명과도 같은 변화가 필요한 것도 아닙니다. 단지 사람들이 자신의 역할을 수행하며 최상의 결과를 이루는 것을 도와주기만 하면 됩니다.

Magi Graziano is a speaker, author, and Chief Evangelist for KeenAlignment, a global people optimization consultancy firm and Inc., 5000 award recipient. Her book, The Wealth of Talent, was written from over 20 years of real-world, hands-on experience. Those who experience Magi’s programs, on average, reduced operating expense 8%, improve net profit by 5.6% and increase revenues by as much as 200%. For more information, please visit www.KeenAlignment.com.

마지 그라지아노는 연사이자 작가이며 세계적인 인재 양성 컨설팅 회사이며 Inc. 5000 상을 수상하기도 한 KeenAlignment의 CEO 입니다. 마지는 20년간의 실전 경험을 바탕으로 The Wealth of Talent(재능의 부)라는 저서를

www.KeenAlignment.com을 방문해 보세요.

DARK & LOVELY

Beauty Ambassador Styling Tools

By Sara Rueda

Cute Kid’s Styles

Styling hair is boundless in many ways, but especially in clientele. Styles themselves are everchanging, but in particular for little ones who are figuring out their individual style, finding the right hairstyle can feel critical! Encouraging kids to embrace newness can be rewarding, especially when you see their confident smiles after they’ve set their eyes on the finished look. But that smile can fade quickly when they struggle to style themselves. It can be even more challenging when different hair types and textures come into play. It’s important to educate and equip both your young clients and parents with all they’ll need to style to perfection!

A go-to styling tool like a curling iron is always great to have handy. For instance, the Gold N’ Hot 3/8” 24K Gold Spring Curling Iron is great for a range of curly hair styles. The smaller size barrel and consistent high heats make it perfect for touching up and styling naturally curly hair. Curling irons are great time savers helping create different styling options. Something as

Meet Sara Rueda

simple as a quick braid with curled ends can add the right amount of flair. TIP: curly space buns are easy to achieve with this curling iron. For the perfect space-bun curl, twist small strands around the curling iron like a corkscrew. Then release the curls and allow them to cool before styling. Do not brush through the curls. Take each individual curl and spread it with your fingers -- but leave the ends untouched. This technique will give the buns volume while the ends will maintain a nice, fresh curl.

If you’re working with fine hair, not a problem. The 3/8” 24K Gold Spring Curling Iron features a variety of temperature settings. A lower heat setting plus use of heat protectant styling product makes styling a breeze. You can enhance the curly buns’ fullness by spreading the base of the curls and pinning them into a round formation. Make sure to leave the curled ends as they are. Remember that if the ends are separated, fine hair will look frizzier than it really is. For added style, you might include braids on top, around the sides, or up the back.

Teaching proper hair care shows clients you care and keeps them coming back for more great styling. And, it helps make your styling easier in the salon if hair is being maintained properly at home. Make sure to tag us in any awesome looks created with Gold N’ Hot tools. We also enjoy seeing pictures that OTC readers post on social media. Be sure to tag us @goldnhotelite on Instagram for a chance to be featured and for first notice of giveaways.

Remember to invest in hair, because we wear it every day. Gold ‘N Hot aims to support stylists and hair enthusiasts with professional products for every step of their process. We provide a wide variety of quality styling tools to help you achieve the most gorgeous results and everchanging trends. Be sure to check out all the first-rate styling tools and hair care products we have to help you behind the chair and add to your collection today. Follow Gold ‘N Hot on Facebook and Instagram @goldnhotelite.

Sara Rueda is the Content Marketing Manager in the Digital Marketing Department of the Beauty Division of Helen of Troy. Throughout her career she has pursued her passions in the marketing, writing and creative industries and devotes particular dedication to helping empower individuals to be their true selves and be their own kind of beautiful.

Kimberly Winborne

Kimberly Winborne is a graduate of Elizabeth City State University with a Bachelor of Arts in English/ Communications & Public Relations. Kimberly is a woman who thrives on relationships, serving others as well as her community. She is a motivated entrepreneur of 16 years, with experience in the beauty and barber industry, financial services, event strategy and organization, writing/editing, and communications. She is the founder of Kimberly Winborne, LLC, a company that focuses on personal, professional, and financial development for individuals and business owners. Kimberly is also Co-Founder & President of a business networking group for business owners known as Visionary Networking Circle, LLC. She is a proud member of Alpha Kappa Alpha Sorority, Incorporated.

Kimberly Winborne is a woman who thrives on serving others as well as her community, and has a passion for financial literacy education. She is a self-motivated entrepreneur, with almost 18 years in the Beauty and Barber industry as a healthy hair-focused hair stylist. Kimberly believes that beauty is not a superficial achievement based on appearances, but begins at life’s design. If we can design the model for our lives, we can then seek, attract, and create the culture in which it can thrive, determining the value of our futures. Kimberly believes this wholeheartedly, and is CEO and founder of Kimberly Winborne, LLC, a company that focuses on creating transformations, personally, professionally, and financially for individuals and small business owners.

Kimberly’s career as a full time master stylist shifted in 2013, and since that time she has focused on providing financial security options to families, individuals, and business owners through educational information on the advancement of life insurance products as a vehicle for the creation of generational wealth. She is a Certified Financial Education Instructor and Business Consultant with a passion for entrepreneurs. Coupling this

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by Lafayette Jones

with her experience as a salon owner and hair stylist, she realized her purpose, to shed the light on the importance of financial development in her industry and abroad. This led her to coaching, mentorship, speaking, and now launching her first of many books in the Curls N’ Cash flow line of products. After years in the salon, life did exactly as is expected and took a few turns. My love for math and finance turned into a career in financial services, and the story continues…!

Johnny Robinson

Senior Distributor at Dudley Beauty Corp, LLC

Johnny was reared on a farm in Union County NC. He attained Bachelor of Science Degrees in Mechanical Engineering and Economics from North Carolina A&T State University in Greensboro, NC. He served in the United States Air Force, where he was a Weapons Specialist and a member of the 14th Air Commando Wing, Standardization Team. In 1970, he worked as a Test and Evaluation Engineer for the United States Navy weapons laboratory, in Dahlgren, VA. While there, he authored and published several technical publications. In 1982, Johnny was ordained a Deacon at St. Andrews Temple Baptist Church, Chicago, IL.

Johnny has worked in various positions of sales with Dudley Products, Inc.; residential, commercial, professional and retail. He has served as sales manager in each of these areas. He has also served as plant manager and engineer for the Dudley products manufacturing plant in Chicago, IL and Greensboro, NC.

He resides in Fayetteville, NC, where he is a member of Simon Temple AME Zion Church. He has written for some of the local newspapers and hosted local radio programs.

Johnny Robinson

Senior Distributor at Dudley Beauty Corp, LLC

Johnny Robinson

Senior Distributor at Dudley Beauty Corp, LLC

Nikita D. Wallace

Creative Director of Winston Salem Fashion Week

Kimberly Winborne Founder of Kimberly Winborne, LLC

Kimberly Winborne Founder of Kimberly Winborne, LLC

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by Lafayette Jones

Nikita D. Wallace, Creative Director of Winston Salem Fashion Week

“We live in a world where appearance means everything. It’s an expression of personality, of who you are and style. There is an art to style, putting garments together; the right outfit for the right occasion.”

Sharp in practical matters and a responsible businesswoman, Nikita Wallace, CEO and Creative of Audacity, and Founder of Winston Salem Fashion Week, has been a personal designer/stylist for several prominent clients. She has organized and assisted in fashion productions. The latest of many is Winston Salem Fashion Week. WSFW was established in 2015 and has vastly become a premier event for many.

Whether designing custom tees for rising rock artist, Mika of DMA, or crafting a polish power look for local politicians and a host of personal clients. Wallace has made lasting impressions by inspiring women to look and feel beautiful, sexy and still powerful. She has assisted in production shows for top designers and has styled many of the industry’s top models for Manalé, Kirstie Kelly, Rista Rose, B Michael, Donna Karen, Baby Phat and Phat Farm, FUBU and many top designers and magazines.

Wallace is a true visionary, with an eye toward living the lux-life, even if it’s on a dime. Wallace zeroes in on the must have accessories and wardrobe staples for all occasions, when to splurge and save on handbags and heels, and entertain in style. Her unique sense of style has always been stated – ahead of her time. At the age of 8, she began sketching and creating clothes for her dolls. As time went on, she began to create pieces of her own for high school. She created a personal look book that included her favorite magazine clippings that included pictures of her favorite, models, celebrities, and looks. Her energy and passion for fashion are the driving forces of her success.

“I love looking through fashion magazines or books and getting absorbed in the stories and photographs of all the amazing ads, parties, and people featured. I study the images, I dream, I tear out pages for later reference. It’s very inspirational. It is a personal indulgence that has had its’ merits, too as a stylist, designer and creator.”

In 2007, Wallace created Audacity, a production company designing tees and jeans, skirts, for all body types, mainly for the curved body frame. Audacity’s collection consisted of classic, timeless, yet sexy pieces. Audacity is now a production company that focuses on highlighting designers and emerging designers, that provides them an opportunity to showcase in local and smaller venues as opposed to primary markets.

Prior to starting Audacity, Wallace attended a four year university majoring in business and fashion. After college, she was a successful business woman in the corporate world for over 10 years. In 2002, she decided upon a career change.

In 2003, she was offered a position with Designer Loft Productions in New York City to assist in the development and growth of the company. This provided her the opportunity of an exciting career change and gain firsthand experience in the industry; working with designers, celebrities, buyers, photographers and magazine editors. Wallace attended the Fashion Institute of Technology of New York, studying under such known designers as Donna Karen, Norma Kamali, Calvin Klein as well as other top instructors in the industry.

In 2007, she returned home to Winston Salem, to see a growing and progressing city. She returned to the corporate world of education. She worked in the Winston Salem Forsyth County School System as Executive Administrative Assistant. It was here, where she was inspired to create Winston Salem Fashion Week; working with students that had high aspirations of becoming models, actresses, designers, photographers, and magazine editors in the fashion industry.

Wallace returned to school and attended Salem College, graduated Cum Laude in 2016 in Studio Art Studies and minor in Art History. During her studies at Salem College, Wallace grew and developed as an artist concentrating on portraiture and abstract expression using oil paint as the base of her media. Her first exhibition was in 2015 in the Davis Gallery at the Sawtooth School for Visual Art.

Winston Salem Fashion Week 2015 launched from her senior project presentation at Salem College. With support from her advisors, the 1st WSFW was held on the campus of Salem College in the Robert E Elberson Fine Arts Center with 8 designers, 4 boutiques, Belk Department Stores as leading retailer and over 80 volunteers, models, artists and stylists. Since launching in 2015, Winston Salem Fashion Week has become a premier events.

Each month, Urban Call Briefs covers subjects that provide readers of OTC Beauty Magazine with information on multicultural consumers, Hispanics and African Americans, who are the fastest growing consumer segments in the U.S. The mission of this column is to build a bridge of communications and information between manufacturers and retailers and the ethnic consumers they wish to serve better. The column offers resources covering marketing, retail merchandising, consumer research, purchase behavior, fashion and beauty trends, industry events and people, trade association news, new product launches and a potpourri of information designed to help the readers make intelligent decisions about the customers they serve. Urban Call is a registered trademark of Segmented Marketing Services, Inc. (SMSi). For more information, call 336-759-7477 or visit www.segmentedmarketing.com.

The preceding article is the property of SMSi – Urban Call Marketing, Inc. and may not be reproduced without written permission from the author.

Nikita D. Wallace

Creative Director of Winston Salem Fashion Week

3

NEW ARRIVALS

There are tons of new arrivals hitting the warehouse shelves at Jinny Beauty Supply. Which products are sure to sell? Our purchasers have an inkling. We asked these buyers to share the new items they believe will sell well. Here are the Top 5 New Arrivals that are sure to be a popular seller at your store.

1

Cantu TXTR Oil + Vitamins Scalp Saver CTU7787

This oil is apart of Cantu’s latest TXTR collection – a saloninspired set of products that are rooted in the concept of conditioning for textured tresses. The oil is not just meant to moisturize the scalp but to nourish it with essential nutrients to ensure healthy hair growth.

Highlights

• Hydrates and Nourishes Hair

• Soothes Scalp Itching

• Promotes Growth and Overall Strength

Aunt Jackie’s Power Wash Intense Moisture Clarifying Shampoo

For naturals, sulfate-free is always the name of the game. They want shampoos that clarifies, removes buildup and residue, all while leaving the moisture levels of the hair intact. It’s a tall order, but the Aunt Jackie’s Power Wash Intense Moisture Clarifying Shampoo is up for the challenge. Equipped with aloe and apple cider vinegar, this product leaves the hair and scalp feeling clean and soft.

4

ORS Olive Oil Fix-It Grip Gel ORS11800

With wigs and weaves continuing to be a popular trend, women are looking for ways to safely apply these units without damaging their edges. That’s where the ORS Olive Oil Fix-It Grip Gel comes in. This unique product nourishes the scalp, promotes healthy hair growth and protects the edges, all while holding lace-front and closure wigs in place.

5

2

Master Skin Solution NE0065

Battling razor bumps? Many men do. That’s why men reach for the Master Skin Solution. Its formulation of acids and soothing menthol treat the irritation of ingrown hair and razor bumps while leaving skin calm and moisturized.

Stylecraft Gamma+ Absolute Hitter Trimmer HCGPAHTS

The trimmer game is changing with brands like Stylecraft leading the way. The brand’s latest Gamma+ Absolute Hitter Trimmer offers a removable drop-top, a universal micros USB charger and a Black Diamond Carbon Blade that stays sharper longer and remains rust-free. Purchase includes the full gold, rose gold and chrome body kits to create up to 12 different custom modifications.

Lustrasilk Works For Me And My Curls.

Beauty f Charity

The month of September means it’s time to head back to school! Restocking on everything from books, pencils and paper can put the more exciting aspects of this time of year on the back burner. Adjusting back into a busy schedule and daily routines are all apart of welcoming a new school season. Every year, our manufacturers go above and beyond for a worthy cause. They demonstrate that beauty can be found in anything, including the act of giving. Get some inspiration on how you can give back by reading about what your favorite brands accomplished this year.

UNF With African Pride® & JFM® Curl Peace™ Launch Wear Your Crown With Confidence ™- Loan Forgiveness & Scholarship Program #uncfwearyourcrown

Program mission: To provide financial aid debt relief for current African American students and graduates of historically black colleges and universities (HBCUs), and any four- year accredited university. Eligible students have taken out college loans to pay for their undergraduate education.

WASHINGTON, D.C. (June 24, 2019) — UNCF (United Negro College Fund) in partnership with African Pride® and JFM® Curl Peace™, today announced a program that will transform the lives of African American/Black students dealing with crippling student loan debt. This focuses on students who have invested in higher education and should confidently have a pathway to upward economic mobility.

Miracle’s®. “At a moment of achievement when graduates should be feeling confident, too many students say they’re feeling overwhelmed by mounting loan debt,” says Thompson. With our leadership team, Kendria Strong, Director of Marketing, African Pride® (FAMU alum,) and Kelly Keith, Vice President, Premium Brands (Spelman alumna,) we have brainstormed a way to liberate some of those in need, to change the trajectory of their futures.”

NBC News/GenForward at the University of Chicago Survey cites one out of every two African American Millennials has up to $29,000 in student loan debt. That is three times the debt of other racial subgroups. Offering financial education can be transformational, but to win the award and receive significant debt relief in this program will be life changing. Standout applicants will have a strong record of service to their communities.

“Our commitment is $1,000,000 over three years. We are the first to offer such a program, and there is no other organization better than UNCF for us to partner with for this legacy building program.”

The UNCF Wear Your Crown with Confidence™ Loan Forgiveness & Scholarship program will be administered and managed by UNCF for three years, through 2022.

Applicants for the one-time need-based program must meet the following criteria:

The UNCF Wear Your Crown With Confidence™ Loan Forgiveness & Scholarship program will provide $1,000,000 in financial aid debt relief over three years to current students or graduates of historically black colleges and universities (HBCUs,) and any four-year accredited university. Eligible students are between the ages of 18-35 who are currently enrolled or graduates, and have taken out college loans to fund their undergraduate education.

“As a Spelman College graduate, member of an HBCU family of seven graduates, mother of an HBCU undergrad and a recent graduate, I fully understand the financial challenges. There is a crisis of crippling higher education debt for students, graduates, families, relatives and communities,” said Dawn W. Thompson, Executive Vice President and Chief Marketing Officer of African Pride®, JFM® Curl Peace™, and Dr.

• Applicants must currently have or have possessed a minimum cumulative grade point average of 2.5 on a 4.0 scale at the time of their graduation or during their period of attendance at a four-year, accredited HBCU or 4 year accredited university. Applicants can have had up to five years to have completed their degree.

• Applicants must have an outstanding, cumulative student loan debt in excess of 40% of their current annual income from all sources, or a current monthly student loan repayment obligation in excess of 25% of their current monthly income from all sources.

“For 75 years, our motto ‘A mind is a terrible thing to waste, but a wonderful thing to invest in,’ ® has remained at the forefront of everything we do,” said Dr. Michael L. Lomax, president and CEO of UNCF. “We must continue to invest our time and money in better futures for young people around the country. Partners like African Pride ® and JFM ® Curl

Peace and their house of brands are vitally important to this work and we are pleased to join with them on this initiative.”

Applications for the UNCF Wear Your Crown With Confidence Loan Forgiveness & Scholarship Program will be accepted until July 26, 2019 for the first wave. The second wave of applications will open in January 2020. Please visit UNCF.org/scholarships for more information, to apply for the program, or to be put on the priority list to be notified when the next program wave opens. We are also seeking additional partners in this programming. If you are interested in being a partner or making a donation, contact Mary.Williams@uncf.org

About UNCF UNCF (United Negro College Fund) is the nation’s largest and most effective minority education organization. To serve youth, the community and the nation, UNCF supports students’ education and development through scholarships and other programs, strengthens its 37 member colleges and universities, and advocates for the importance of minority education and college readiness. UNCF institutions and other historically black colleges and universities are highly effective, awarding nearly 20 percent of African American baccalaureate degrees. UNCF awards more than $100 million in scholarships annually and administers more than 400 programs, including scholarship, internship and fellowship, mentoring, summer enrichment, and curriculum and faculty development programs. Today, UNCF supports more than 60,000 students at more than 1,100 colleges and universities across the country. Its logo features the UNCF torch of leadership in education and its widely recognized motto, “A mind is a terrible thing to waste.”® Learn more at UNCF.org, or for continuous updates and news, follow UNCF on Twitter at @UNCF.

About African Pride® For 30 years, African Pride has addressed the hair care needs of all hair types and textures whether natural or relaxed with brands like Black Castor Miracle, Moisture Miracle, Shea Miracle, Olive Miracle and Dream Kids. We believe in the unspoken power of a great hair day. The boost of energy that’s given when your beauty and confidence is intertwined should be accessible to all women.

That’s why we created African Pride products with premium, natural ingredients at an affordable price to ensure that you’re less stressed about your hair and more focused on stepping into your best self.

For more information about the brand, visit AfricanPrideHair.com. You can also join the African Pride conversation on Facebook (@ MyAfricanPrideHair), YouTube (@AfricanPride), and on Instagram and Twitter (@MyAfricanPride).

JFM® Curl Peace™

Easy, Natural Care for Kid’s Kinks, Coils, and Curls with quality, efficacious products. For Wash Day, Detangling, Moisture and Styling with gentle and safe ingredients to help natural curls flourish. Kid-first focus for Girls & Boys, Curl Peace is specially formulated for kids’ kinky, coiled, and curly hair. Happier Hair Days With Less Tangles & No Tears to replace hair care fear and pain with excited anticipation. Engaging Education to lessen the burden of kid’s hair care by helping parents master the skill. Empowering kids to maintain their confidence as they grow to:

• Promote representation & texture positivity, • Support their journey of

self-expression, and • Highlight the joy, fun and adventure of childhood. For more information about the brand, visit CurlPeace.com. You can also join the JFM® Curl Peace ™ conversation on Instagram, Facebook, and Twitter (@JustForMeHair).

West Side Scholarship Recipients Feel Supported and Encouraged Four Months in to School

At-risk youth find personal and professional confidence with the Wahl Fade It Forward program.

A few months in to the Wahl Fade It Forward program, the chosen students have found that the support from UCAN, a Chicago social service organization, has given them a leg up at His & Hers Barber School.

“The four-week mentorship program prior to starting class gave me a head start on cutting because I learned about everything in the first five chapters of our textbook prior to classes starting. It helped out a lot,” said Andre Whittington.

Now in their fifth month of the 13-month program, Mikayla Harper, Andre Whittington, Quientin Crump, and Sebastian Moore, are able to fully understand the benefits of the Fade It Forward program. Wahl’s Fade It Forward Mentorship Program presented each mentee with a full scholarship to His & Hers Barber School, a mentor and the continued support of UCAN. The Wahl Fade It Forward Program was created when Wahl Education & Artistic Team (W.E.A.T.) member Garland “G-Whiz” Fox and a few others began to think about how they could give back to the community. They decided to find some at-risk youth that need a chance and give them an opportunity.

“Wahl really wanted to truly affect people’s lives with this venture,” said Lance Wahl, Global Vice President – Professional Products, Wahl Clipper Corporation. “We know that to really succeed in this industry, you need to have a strong foundation. The mentors that Garland and UCAN found for these students are really helping them grow as professionals and people. When you combine the mentorship with the strong school system that His & Hers provides, it gives us high hopes for their future in this awesome industry.”

Initially, the promise of a scholarship to attend His & Hers Barber School gave the students the most excitement. As they’ve gotten more into the ins and outs of barbering, having a professional mentor on call has been a great help.

“I have reached out to my mentor for a lot of customer service questions. I had a client that wanted me to do something different than what they had described to me, so they got mad at me. I went back to my mentor and asked them what to do to handle those situations,” said Sebastian Moore.

The partnership with UCAN provides the students with transportation and community assistance. The students know if they need anything, they can reach out to UCAN and get support. His & Hers has also given the students an opportunity to give back to their community by arranging back-to-school cuts for kids in need.

The students are on track to graduate in August 2019. With the confidence from the Fade It Forward program, the students look forward to graduating, getting into the work force and eventually becoming mentors themselves.

ABOUT WAHL

About Wahl Professional Since 1919, with the invention of the first practical electric hair clipper, Wahl Clipper Corporation has been the leader in the professional and home grooming category. Today, with over 2,500 employees worldwide, Wahl is proud to carry forward the tradition of innovation and superior customer service that was created by Leo J. Wahl. Headquartered in Sterling, Illinois, Wahl distributes to 176 countries and has eight global manufacturing facilities as well as 25 sales offices. At Wahl, we are proud of our heritage of excellence as well as our remarkable list of groundbreaking innovations for the present and future for the global market. Visit www.wahlpro.com for more details.

ABOUT UCAN

STURTEVANT, WI (May 16, 2019) – With the conclusion of a wellattended final event on May 13th in Racine, The Andis Foundation’s 2019 “Barbershop Mondays” program has come to a successful close. The community engagement series involved a partnership between Andis, the Milwaukee Bucks and community partner Safe & Sound to host a series of development events for at-risk young men in Southeast Wisconsin throughout the spring.

During a “Barbershop Mondays” event, youth community centers in Milwaukee & Racine are transformed into pop-up barbershops, offering free haircuts to young men between the ages of 10-23. Facilitated by Safe & Sound, the events are more than just a haircut with barbershop chairs providing a casual setting for open communication and dialogue among attendees. The focus of these discussions is on building social and emotional confidence, leadership and how youth can develop positive mentor relationships.

About UCAN UCAN is one of Chicago’s oldest, yet most innovative, social services organization that helps builds strong youth and families through compassionate healing, education and empowerment. For more than 149 years, UCAN has been a sanctuary for youth who have suffered trauma and neglect through a clinical approach to healing that is united, culturally relevant and consistent. Our vision is youth who have suffered trauma can become our future leaders. UCAN serves over 13,000 youth and families annually through an integrated continuum of services. UCAN meets the changing needs of Chicagoland’s at-risk youth by transitioning them to programs as their needs change. As a culturally proficient organization, UCAN integrates diversity and inclusion into our operations to engage staff, partners, peers and supporters. Our progressive way of doing business embraces cultural differences, which helps UCAN act as a change agent and challenge the status quo.

About His & Hers Barber School His & Hers Barber School currently offers a 1,500-hour program that prepares students for their licensing examination and entry-level careers in the barbering industry. Their goal is to graduate productive members of the barbering industry, who are invaluable assets to employees in the workforce. The barbering program at His & Hers Barber School offers hands-on interactive classes and teaches the “lost art of shaving” through demonstrations, live models, audio visual aids and basic classroom instruction: combining practical applications with barbering theory. His & Hers Barber School employs highly skilled and experienced instructors who combine the latest teaching techniques with a wealth of knowledge and state-of-the-art technology.

Andis “Barbershop Mondays” Program Concludes for 2019

After 7 Successful Events, The Andis Foundation’s Partnership with the Milwaukee Bucks Ends on a High Note

“Neighborhood barbershops have long played a critical role in their communities, providing a safe place for young men to gather and talk about issues with a positive role model –their barber,” said Laura Andis Bishop, President of Andis Foundation. “This innovative program is an extension of that important relationship.”

Along with the “Barbershop Mondays” community center events, Andis Educator and NBA Barber, Kenny Duncan, attended a Milwaukee Bucks game for a precision barbering demonstration to raise awareness for the program.

“The 2019 Barbershop Mondays season was a great success and an amazing opportunity for Andis to give back to our community,” added Andis. “Supporting local groups like Safe & Sound, with great partners like the Milwaukee Bucks, is an important part of our organization’s mission. We are already looking forward to the 2020 Barbershop Mondays series next spring!”

About Andis Foundation

Andis Foundation, Inc., a 501c-3 organization, was founded in 2015 and is the charitable giving arm of Andis® Company. Funded by Andis Company, its mission is to build strong families, develop thriving kids and foster a vibrant community in which to live. Since its establishment, Andis Foundation has provided over $500,000 in aid to organizations working to bring about positive change in their communities. For more information see andis.org.

About Andis® Company

Andis® Company, a family held business founded in 1922, is a leading manufacturer of handheld tools to trim, cut, curl, straighten and dry hair. The company’s products are purchased in more than 90 countries by barbers and salon professionals, consumers, hotels, motels, resorts, small animal groomers and large animal groomers and shearers. To find a local distributor, call 800-558-9441 or visit andis.com.

Murray’s Worldwide Partners with College Prep Organization

FORT WORTH, TX -- The PREP Factory, a college planning 501c3 organization, is excited to announce the budding community partnership with Murray’s Worldwide. Recently, Murray’s donated its signature mens products, So Fresh Shampoo and Style Creator Pomade, to The PREP Factory’s 2019 College Dorm Supply Drive to benefit 50 young men who chose college instead of the corner.

Deborah Haynes Brannon, Director of Sales and Merchandising, learned of the dorm supply drive on social media and reached out to The PREP Factory’s founder and executive director, Keisha N. White.

White explained to Brannon that the purpose of the dorm supply drive is to aid male students who have committed to attend college, but needed a boost to help them launch on campus successfully. “There are so wonderful many back to school programs to support girls and K-12 students, so we decided to simultaneously address the voids with boys and college students. This will become one of our signature events as the community support has been fantastic!”

The Murray’s products and other donations received were given away at The PREP Factory College Trunk Send Off Party in early August.

Giovanni Cosmetics Partners With Multiple Organizations to Make a Difference

Giovanni Cosmetics connected with several organizations in 2019.

The company became an official brand sponsor for The Beauty Bus Foundation for 2019. The foundation is a nonprofit organization based in California that delivers loving kindness, support and compassion to seriously ill patients and their caregivers through beauty services.

Giovanni also shared two pallets of product with the Dream Center Foundation to reach the inner city community with much needed personal care products. The Dream Center Foundation’s mission is “to connect broken people to a community of support by offering free resources and services that address immediate and long-term needs in the areas of poverty, addiction, and abuse.”

The brand contributed to Freedom Service Dogs of America for their

Diamonds in the Ruff October Gala in Englewood, Colorado, too. It was a huge success with over 550 guests in attendance and they raised a recordbreaking amount of $330,000.

AFAM Concept Sponsors College Event and Festival

On Sunday July 14, AFAM Concept was a proud sponsor of The Jesse White Foundation’s 5th Annual 2019 “Off to College” Trunk Party in Chicago, IL.

AFAM Concept generously donated over $10,000 worth of Hawaiian Silky Miracle Worker Shampoo, Conditioner and our Consumer favorite 14-in-1 Leave-in Conditioner to over 500 collegebound students.

Mavra Ali, AFAM Concept HR Manager, delivered a warm speech on behalf of the company to congratulate the graduates for their accomplishments.

On Saturday, August 10, the brand participated in the 90th annual Bud Biliken Day Parade & Festival where we provided school supplies and samples of our Hawaiian Silky Miracle Worker 14-in-1 products to those in attendance.

The company was excited to support the iconic “Back-to-School” initiative which provides encouragement, support and much needed school supplies to underserved communities.

Ampro Supports St. Jude Children’s Research Hospital and Other Various Nonprofits

Ampro continued its work for the third year in a row supporting the mission of St. Jude Children’s Research Hospital. The St. Jude logo on pack promotion featured the brand’s No. 1 selling products – Ampro Pro Styl Regular Hold Styling Gel 6 oz and 10 oz, Shine ‘n Jam Extra Hold 4 oz and 8 oz, and the entire Ampro’s Beautiful Child product line.

Ampro is also a sponsor of the American Heart Association’s Go Red for Women programming - a national movement to end heart disease and stroke in women - and the Soulsville Foundation that perpetuates the soul of Stax Records by preserving its rich cultural legacy, educating youth to be prepared for life success, and inspiring future artists to achieve their dreams.

There is no better place to help grow our vendor relationships than Las Vegas

The Cosmoprof North America (CPNA) Show is the leading B2B beauty exhibition in the Americas, recognized for its dynamic growth and unique programs. The event offers the entire industry an opportunity to come together, make new relationships, and foster collaborations.

Over the three day event, the Jinny purchasing department met with existing vendors to discuss strategies, promotions, planning future growth. When not meeting with existing vendors, the purchasers walk the floor to find new products and vendors and exciting opportunities.

Cosmoprof North America (CPNA) furthered its reputation as the leading B2B beauty trade show by introducing revolutionary technologies and forward-thinking programs at the 2018 event, held annually at Mandalay Bay Convention Center in Las Vegas. Over 40,000 attendees engaged with a record-breaking 1,415 exhibitors from 56 countries to discover unique brand launches, product innovations, new channels for distribution, packaging, and manufacturing; and to form key relationships with top industry professionals and retailers. The three-day event, which takes place under one roof encompass all sectors of the beauty industry.

Jinny’s Jeff Cho and Eddie Jhin met with Ampro’s Jonathan Rudner and Robert E. Lee,

Jinny team Elizabeth Bolden, Nicole Cho and Jessica De Vault Hale met with the AFAM Concept team,

Jinny team Jeff Cho and Garrett Wright discussed business with the Ampro team.

Sales

reps at Hairfinity smiled for the camera.

Eddie Jhin, Nicole Cho and Elizabeth Bolden held a meeting with the DeMert team.

Jinny’s Sue Seok met with Fantasia Industries.

Jinny’s Eddie Jhin and Dean Kim discussed the latest products at the Andis booth.

Ecoco’s Aaron Tiram met with Jinny’s Eddie Jhin,

The Jinny team had a constructive meeting with As I Am.

Jinny’s Jeff Cho met with the Graham team.

Jinny’s Garrett Wright and Sue Seok met with Bronner Bros. rep Maggie Ocasio.

Jinny’s Elizabeth Bolden and Nicole Cho visited the Curls booth.

Jinny’s Art Emm chatted with the Murray’s Worldwide team.

Manic Panic was in attendance at the booth.

Vogue International’s Gilbert Landestoy and Jimy USA’s Jimy Nabi were seen at Cosmprof.

It was all smiles at the Helen of Troy

Jinny’s Steve Ma and Art Emm chatted with the Murray’s Worldwide team.

Jinny’s Elizabeth Bolden, Nicole Cho and Steve Ma held a meeting witht he Imperial Dax team.

booth.

Imperial Dax’s Lauren Zawisha and Todd Simmons were happy to be at Cosmoprof.

Sue Seok met with Cantu’s Perry Merrity at the Four Seasons.

Jinny’s Dean Kim met with Wahl’s Ann Marie, Lance Wahl and Thomas Crumtpton.

Show Coverage

Cantu wowed Cosmoprof attendees yet again with an invite-only, Gatsby-themed soiree. Sequins and feathers were the names of the game, as everyone came dressed to impress. Cantu’s Perry Merrity hosted the event and astounded eventgoers with ‘20s-style music, dancers and décor. Much to the chagrin of attendees, organizers announced that this would be the brand’s final party at Cosmoprof, but they were sure to make the event an evening to remember for all.

Attendees danced the night away.

Market Masters’ Jordan Briggs, Cantu’s Dametria Mustin and First Choice Sales’ James Hughes had a great time at the event.

Perry Merrity posed with attendees at the soiree.

Sequined-clad models greeted attendees at the entrance to the party.

Shaherra Rolen and Jinny’s Sue Seok smiled for the camera.

Cantu’s Perry Merrity greeted invitees at the event.

• FASTER & EASIER APPLICATIONS

• NO SPECIAL TOOLS NEEDED (FOR EXTENSIONS)

• STAYS ON LONGER & STRONGER (THAN OTHER COMPETING PRODUCTS)

• DRIES FAST & CLEAR • WATER & OIL RESISTANT

• IN ALUMINUM TUBES FOR INDEFINITE SHELF LIFE

• NEW DISPLAY BOX

Miami VIP Show

The 4th of August marked the 7th Annual VIP international Trade Show in Miami. As expected, the show was a huge success with 75+ VIP accounts gathered together in one space.

The Jinny Beauty Supply Miami team welcomed vendors and customers for the 7th Annual VIP International Trade Show.

Company reps work to fill orders.

Coty’s Susan Delucia helps a customer.

Customers chat with a representative from High Beam.

A customer listens intently to the sales rep.

Jonathan Tiram of Ecoco takes down an order for customers.

Customers clamor to take advantage of the show deals.

A Bigen representative tells customers about its latest products.

Attendees review the sales deals.

Customers greet one another at the VIP show.

Attendees review sales deals with Strength of Nature’s, Makeeba Matthews.

Tara Coleman of Softsheen-Carson was on site to help customers.

Customers talk amongst themselves at th VIP show.

Andrey Court of Ecoco assists a customer.

Austin Rumsey of Revlon helps a customer.

Dr. Miracle Rep’s assist a new customer.

Everyone gathers around for sales deals.

Derek Lee of First Choice Sales was seen at the VIP show.

Attendees mull over the sales deals.

A J. Strickland rep provides special offers to VIP show attendees.

Customers review sales materials with a vendor rep.

Jinny Miami staffers prepare for the throngs of attendees at the VIP show.

Customers chat with one another at the VIP show.

Maio Mullings of Sunny Isle discusses the benefits of his products.

A Softsheen-Carson reps points out the deal details to customers.

Randy Lee of Luster Products chats with a rep.

Robert E. Lee of Ampro chats with attendees.

Attendees mull over the details of a sales deal.

A customer points out a product that he is interested in.

A Dreamworld Products sales rep points out the latest offers to show attendees.

Company reps handle a full house of attendees.

Attendees ask vendors questions at the

Attendees listen intently to the

A House of Cheatham rep finishes up a sales order.

Customers ask question about the Dream World Products.

sales reps.

Customers mixed and mingled at the VIP show.

Lauren Zawisha of Imperial Dax hands paperwork to a customer.

Luster’s Randy Lee explains the show deals to attendees.

Customers ask questions to Ecoco’s Andrey Court.

Grace Seong share details about the newest additions at JBS Hair.

show.

It

Attendees ask reps questions about the hot show deals.

Customers review the hot, new products.

Afua Odame of AFAM Concept gives details on each of her products.

The Ecoco team chat it up with attendees.

Tons of attendees attended the tradeshow event.

was a busy day at the VIP show.

An Imperia Dax rep jots down an order.

Customers came from far and wide to attend the VIP show.

Customers pick and choose products they’d like to order.

Coty’s

to customers seeking to place an order.

JBS Hair’s Grace Seong chats with a customer.

A J. Strickland rep assists a customer.

Attendees discuss the sales deals at the Namaste Laboratories table.

Susan Delucia listens intently

It was a busy day for the Ambi table.

The Kendo table saw lots of activity at the show.

Jinny Miami warehouse staff Asael, Antonio and Alfredo with Suki Kwon and an attendee took a moment to take a quick picture.

Jinny staffers Suki Kwon, Manouchka Cesarin and customer Chez Janet from Haiti were seen at the show.

A J. Strickland rep draws paperwork for a sales order.

JBS Hair’s Grace Seong and Justin Lee were seen chatting.

Bigen was also in attendance at the sales show.

The Softsheen-Carson booth was full of activity.

The Ecoco team shared details on their latest products with a customer.

Universal Beauty’s Tracey Deck talks about her products with attendees.

A customer asks questions at the Bigen table.

A KAB Brands rep was seen assisting a customer.

A Kendo rep chats with an attendee.

The Jinny Miami team proudly awaited attendees for the VIP show.

CLIPPER TIPS

Sponsored by Andis Co.

Enhance your clipper knowledge with Andis® Master Barber School

by Kenny Duncan

As a leading professional clipper brand, Andis has made a commitment to educating others in the art of clipper cutting. The company’s comprehensive digital education portal at MasterBarberSchool.com provides educational resources, accessible 24/7 – and they are FREE! The site features a variety of how-to videos, step-by-step books with theory, class listings and access to Andis experts. Best of all the newly designed interface now features a simplified navigation with new categorization structure; creating an enhanced user experience.

My favorite Master Barber School resource for expert advice on haircutting with clippers is the free clipper-cutting book series called Clipper 101, 201 and 301. These e-books include theory on tools, techniques and more. Readers will learn how to efficiently use Andis tools to meet their clipper-cutting needs whether they are barbers, stylists or home users – and they’re available to view in both English and Spanish!

On Master-BarberSchool.com, there are also a variety of step-bystep style hairstyle video tutorials that feature the talented Andis Education Team. These videos are not found on YouTube and are supported by the previously mentioned Clipper 101, 201, & 301 books. Across the three series of video and book collections, various techniques are explained, as are many different finished looks. These collections also feature models with hair types that vary from thin to thick and straight to curly.

To offer additional support to the devoted Andis user, the website also lists live classes featuring Andis Educators. This diverse team, comprised of beauty professionals from around the globe, has various backgrounds and specialized skills that can help meet the educational needs of millions of people. You can also have your Andis-related questions answered by submitting your questions in the Ask the Experts section of Master-BarberSchool.com. The best part of these valuable resources provided by Andis is that they are all free and all you have to do is register with an email address.

Happy clipping!

Kenny Duncan is a nationally known barber, stylist and educator, as well as co-owner of a 12-chair salon— Main Attraction Unisex Salon— based in Philadelphia. He is the barber for several Grammy Awardwinning artists and has toured the world as the barber for the Lady Gaga production team. Kenny’s styling work has also appeared in films such as “Fantastic Four” and “Creed” starring Michael B. Jordan. He is currently the Lead Educator for Andis Company.

JBS Beauty Club has all your accessory needs with necklaces, earrings, scarves, sunglasses, etc. Stock your store with only the best from JBS. As part of the largest beauty supply distributor, you can always buy items by the piece and at great prices. For more information, call 800361-0786 or visit them at 4300 Northeast Expressway, Doraville, GA.

THERAPY TRENDS

Valuing a Beautiful Community

By Elayne McClaine

As a staple in the neighborhood, OTCs have been charitable by nature of the brand promotions implemented by their vendors. Holidays, Back to School and other occasions provide a readymade opportunity to engage consumers in a promotional event. National brands offer contributions to medical concerns like cancer, diabetes, mental health or human trafficking. These are relevant initiatives but they don’t necessarily translate to a local community engagement image. OTCs often localize the national charitable event with sale pricing, store decoration and signage. However, the opportunity to drive community trust and build customer engagement may be missed. Discover what matters in the area surrounding the physical location of your store. Community engagement is not limited to the walls within your store. What are the issues of the local organizations or active school boards? What are the mega churches? Are there pageants or parades that can be sponsored? What clean up or environmental initiatives matter? You may also want to investigate the special communities in your area stylists, children, veterans and pets. Can your store be aligned with any of these local concerns?

Often OTCs large and small provide newsletters announcing sales offerings, community profiles or news. OTCs also engage the consumer through social media or email. Any outreach should reinforce the OTCs commitment to what matters to the community. If consumers cannot feel community in the local brick and mortar, what’s to stop they from building a relationship with the online store community.

Retail engagement with the community has evolved beyond a mere purchase. OTCs should be positioned as a destination-for product, for service and for partnership. Are your values aligned with their community values and concerns? In their minds are you a store that “gives back”? Build your local platform that will support the values a beautiful community.

Elayne McClaine has identified and developed emerging domestic and global trends in hair care, skincare and other consumer categories for such firms as Chesebrough-Pond’s, Revlon and Pharmacia (div. of Pfizer). Her expertise in therapeutic treatments for hair, skin and scalp led to the creation of the Women’s Institute for Fine and Thinning Hair, sponsored by Rogaine. McClaine has been acknowledged by the American Academy of Dermatologists for marketing and promotional excellence. ESME Market Specialists, LLC consults with firms that require expertise in strategy development, multicultural marketing and account planning. For more information, visit www.esmemarketspecialists.com.

L’Oréal Named To Fast Company’s Inaugural List of the 50 Best Workplaces for Innovators

Global beauty leader honored for its commitment to fostering innovation across its business

NEW YORK, Aug. 5, 2019 /PRNewswire/ -- L’Oréal has been recognized by Fast Company in the publication’s inaugural Best Workplaces for Innovators list, which honors businesses and organizations that demonstrate a deep commitment to innovation at all levels of the company.

Created by Fast Company in partnership with Accenture, the 2019 Best Workplaces for Innovators list showcases 50 winners from a variety of industries, including biotech, consumer packaged goods, financial services, cybersecurity, and engineering. Working together, Fast Company editors and Accenture researchers scored 362 applications, and a panel of eight eminent judges reviewed and endorsed the top 50 companies. The 2019 awards feature workplaces from around the world.

“Innovation has fueled our business for more than 100 years,” said Frédéric Rozé, President and CEO of L’Oréal USA. “To respond to the rapid transformations in our industry and meet our ambition to be the worldwide leader in beauty technology and sustainability, we will rely on our culture of innovation and entrepreneurship to help us continually evolve. This recognition is a tribute to our passionate and creative employees who dedicate themselves every day to creating the future of beauty.”

Raise Ventures. This dedication to supporting innovators extends to the L’Oréal-UNESCO For Women in Science award program, now in its 21st year, which has supported and raised the profiles of 102 laureates and more than 3,000 talented young scientists, who collectively have received over $10M in financial support.

A Culture of Employee-Led Transformation

L’Oréal’s dynamic culture provides its employees with entrepreneurial freedom and opportunities to drive transformation across its €26.9B business, encompassing over 35 brands, around the globe. The company’s visionary teams are building leading edge technologies, launching highly personalized products, reimagining consumer experiences, and developing creative solutions to reduce its environmental footprint.

A Legacy of Innovation

Founded by a chemist 110 years ago, L’Oréal continues to advance its commitment to science and technology. With over 4,000 Research and Innovation roles across its global workforce, L’Oréal has a deep bench of expertise ranging from biologists to roboticists, with women accounting for nearly 70% of those roles. The L’Oréal Technology Incubator, established in 2012, has a presence that spans three countries and collaborates with foremost leaders in academia, technology, and design. The company’s open innovation strategy connects the Group to a global ecosystem of startups and includes partnerships with Founders Factory, Partech International Ventures, Station F, and

L’Oréal is committed to evolution from the inside. In 2018, the company launched the first internally incubated brand in the US, Seed Phytonutrients, which was the brainchild of a passionate executive whose vision for supporting local farmers and creating the industry’s first shower-safe paper packaging was championed and brought to life. In an effort to support employees and foster an inclusive workforce and business, L’Oréal USA has launched employee-led Think Tanks with a variety of tailored focuses, including the advancement of executive women; the recruitment and support of veterans reentering the workforce; employees with disabilities; and the advancement of LGTBQ initiatives and policies. To date, these Think Tanks have had a direct impact on the company’s policies, including a 2019 update of its parental leave policy, and resulted in L’Oréal’s perfect 100 score on the Human Rights Campaign’s 2019 Corporate Equality Index.

A Global Commitment to Sustainability

L’Oréal is transforming its value chain, leveraging the company’s scale and influence to address major environmental challenges.

In 2019, L’Oréal received a “triple-A” rating from the sustainability non-profit CDP for the third year in a row—the only company to do so. The recognition was the result of the company’s Sharing Beauty With All sustainability strategy, which includes a US operations footprint that runs exclusively on renewable energy, and a commitment to reduce the use of virgin plastic by 2025.

In 2018, L’Oréal’s proprietary Sustainable Product Optimization Tool (SPOT), a unique evaluation model developed to assess the environmental and social impacts of the company’s products, was honored by Fast Company as a “world changing idea.” This holistic approach to building a more sustainable future led to recognition by the United Nations as a Global Compact Lead for L’Oréal’s commitment to the Ten Principles for Responsible Business.

“Other titles catalog perquisites and benefits. Fast Company seeks to highlight workplaces that attract and retain the best talent by creating environments where employees are empowered to put

Industry News

forth bold ideas, engage in radical experiments, and even fail, in the name of innovation,” says Stephanie Mehta, editor-in-chief of Fast Company.

To see the complete list of winners, go to: https://www. fastcompany.com/best-workplaces-for-innovators/2019

Fast Company’s Best Workplaces for Innovators issue (August 2019) is available online now, and the print issue will be on newsstands beginning August 13. Join the Best Workplaces for Innovators conversation using #FCBestWorkplaces.

ABOUT L’ORÉAL

L’Oréal has devoted itself to beauty for over 100 years. With its unique international portfolio of 36 diverse and complementary brands, the Group generated sales amounting to 26.9 billion euros in 2018 and employs 82,600 people worldwide. As the world’s leading beauty company, L’Oréal is present across all distribution networks: mass market, department stores, pharmacies and drugstores, hair salons, travel retail, branded retail and e-commerce.

Research and innovation, and a dedicated research team of 3,885 people, are at the core of L’Oréal’s strategy, working to meet beauty aspirations all over the world. L’Oréal’s sustainability commitment for 2020 “Sharing Beauty With All” sets out ambitious sustainable

development objectives across the Group’s value chain. For more information: http://mediaroom.loreal.com/en/

ABOUT FAST COMPANY

Fast Company is one of the world’s leading business media brands, with an editorial focus on innovation with deep emphasis on creativity, technology, social impact, leadership, and design. Headquartered in New York City, Fast Company is published by Mansueto Ventures LLC, along with our sister publication Inc., and can be found online at fastcompany.com.

ABOUT ACCENTURE

Accenture is a leading global professional services company, providing a broad range of services and solutions in strategy, consulting, digital, technology and operations. Combining unmatched experience and specialized skills across more than 40 industries and all business functions — underpinned by the world’s largest delivery network — Accenture works at the intersection of business and technology to help clients improve their performance and create sustainable value for their stakeholders. With 482,000 people serving clients in more than 120 countries, Accenture drives innovation to improve the way the world works and lives. Visit us at www.accenture.com.

Clearessence Unveils New Skin Line

FONTANA, CA – Clear Essence Cosmetics USA, Inc. dba Bluefield Associates, Inc. has announced the unveiling of the all NEW Exclusive Skin Care Line.

The development of the new formulation and packaging reflects Clear Essence Cosmetics USA’s commitment to providing exceptional products that treat the skin care needs of people of color. Clear Essence Cosmetics USA Inc. solicited input from consumers around the world to aid in the development of the formulation and design to ensure broad acceptance and appeal.

The new product line will provide customers around the world with a consistent look that will easily be recognizable and distinguishable from competing products. Within this new series Clear Essence has introduced several new products including the Exclusive Medicated Fade Crème, Exclusive Medicated Fade Crème w/ SPF 15, Exclusive Skin Beautifying Milk and Exclusive Glow Tonic.

The new packaging also features enhanced physical characteristics as it is more environmentally friendly, tamperresistant, and counterfeit-proof. Brand names are more dominant on the front of all packages, reflecting the superior identity and performance associated with Clear Essence skin care products.

The newly introduced Exclusive Series became available for ordering beginning Q2 of 2019. The market has already shown acceptance and positive feedback on this new packaging look.

We sincerely thank all our customers for your years of suggestions and recommendations. Rest assured that Clear Essence Cosmetics USA Inc. values each and every comment from our loyal customers.

For more information on Clear Essence skin care products and the new Exclusive Line, visit http://www.clearessence.com.

President and CEO of Manufacturer Rep Company Passes Away

Michael V. Roberts, the president and CEO of MV Roberts & Company, passed away on August 1.

The successful businessman used consumer-driven and market shift insights, in conjunction with his strong relationships to help increase sales for various manufacturers.

Roberts was also the Chief Financial Officer for Soft Sheen Products, President of Mizani and the Global Executive Vice President of Namaste Laboratories, LLC.

The esteemed businessman leaves his wife, Willadeane and his two sons, Anthony and Brice to cherish his memory, along with his sister Cassandra, brother James Douglas, two grandchildren and a slew of caring friends and professional acquaintances.

His longstanding career in the industry has long been respected, and his contribution to the industry will be sorely missed.

Reflections on the life of Michael Vann Roberts

Whereas it has pleased the Almighty God to translate from the labors of this life, to the sweet rest and fellowship of the Saints in heaven, our dearly beloved, Michael Vann Roberts transitioned from this life on Thursday, August 1, 2019.

businessman by employing consumer driven and market shift insights, along with strong business relationships and resources to assist brands and corporations with enhancing their sales strengths, abilities and profit centers.

Michael’s Career highlights include:

President and CEO, MV Roberts and Company (Manufacturers’ Representative and Accounting)

Chief Financial Officer for Soft Sheen Products, where he oversaw acquisitions and investments

Michael was born to the parentage of Freeman Roberts, Jr. and Eunice Wilson Roberts on Jul 31, 1948 in Houston County, GA. He attended the public schools in Perry, GA. He received a BS Degree in Business Administration from Morehouse College in 1970, where he pledged Alpha Phi Alpha Fraternity, Inc., Alpha Rho Chapter.

His distinguished career began right out of college when he was the first African American accountant hired at Deloitte and Touche CPAs in St. Louis, MO. Michael later became a highly successful

President of Mizani, where he brokered the relationship between Red ken and Soft Sheen Products

Global Executive Vice President of Namaste’ Laboratories, LLC (makers of Organic Root Stimulator)

Michael met the love of his life, Willadeane Clayton at Clark College in 1967 while they were both on line pledging Alpha Phi Alpha Fraternity and Alpha Kappa Alpha Sorority. They were married in 1969 and to this union was born, Anthony Michael Roberts in 1973.

He never met a stranger, and he loved engaging in animated discussions about world affairs. Michael found the greatest pleasure in playing golf and enjoying the camaraderie of his many friends at Eagle’s Landing Country Club whom he absolutely loved.

Michael was preceded in death by his parents, Freeman and Eunice Roberts; sister, Juanita (Yvonne); brother, Timothy; niece, Robin. He leaves to cherish his memory: his soul mate of 50 years, Willadeane (Deana); sons, Anthony of Tampa, FL and Brice (Kim) of Atlanta, GA; sister, Cassandra of Perry, GA; brother, James Douglas (Darlene) of Byron, GA; sister-in-law, Nora 0 Birmingham, AL; brother in-law, Derek (Karyl) of Lithonia, GA; grandchildren, Freeman and Zachary of Atlanta, GA; his beloved cousins, JoAnn of Chicago and Helen of New York; and a host of nieces and nephews and many caring friends.

BEACH BABY LIGHTS

Triple digit growth puts the spotlight on Indie Brands at in-cosmetics North America

Creating a level playing field for the entire North American beauty and personal care market to collaborate and inspire the next wave of new products

Following significant industry growth, in-cosmetics North America is expanding its Indie brand program, by launching the Indie Trail and Tour, a hybrid of the show’s popular marketing tours and the hugely successful Indie Trail at in-cosmetics Global 2019, their sister show in Europe. As a free to attend initiative, the new Trail and Tour responds directly to calls from last year to make it easier for indie brands to meet relevant suppliers and make the most of their time at the show when it returns to New York from 23-24 October.

The growing momentum of indie brands within the cosmetics industry, enabled in part by more accessible funding and compelling marketing platforms that resonate with modern consumers, has opened doors for smaller companies to contend with corporate giants for market share. Since its launch last year, the popularity of Amazon’s Indie Beauty shop is testament to the sector’s growing influence. In 2019, market research provider, Kline, analyzed privately-owned US independent brands who in the past several years recorded high double-digit to tripledigit growth - outpacing total market growth[1]. As the market continues to grow, the US continues to be seen as a global leader of indie beauty, making it more important than ever to provide an event for the entire North American personal care market to connect and collaborate at.

At this year’s show, the dedicated Indie Trail and Tour will highlight specialist suppliers that can offer the latest innovative ingredients in smaller quantities to suit a 100kg production, allowing indie brands to match the NPD pace of major cosmetic manufacturers. As well as offering assistance in sourcing the latest ingredients on a smaller scale, the brand-new Indie Trail and Tour will facilitate the instigation of all-important conversations and connections that will help indie brands grow their network and make the very most of their visit to in-cosmetics North America.

Ensuring the show facilitates and helps indie brands to grow, incosmetics North America has announced a new partnership with Karen Young, Founder and Chief Executive Officer of The Young Group, who will be curating and leading the Indie Trail and Tour.

Karen has seventeen years’ experience spanning multiple roles at Estée Lauder and a former Vice President of Marketing & Advertising at Lancôme, giving her extensive knowledge of

product development and sales promotion. This, coupled with The Young Group’s close ties to the New York beauty market, will offer indie brands targeted insights to help them understand every stage of the launch cycle – from sourcing and manufacturing to marketing and exports.

Commenting on the brand-new Indie Tour, Karen Young said: “With triple-digit market growth over the past few years, it’s evident that Indie brands are truly disrupting the North American market and beyond, making this a really exciting time to partner and launch the Indie Trail and Tour at in-cosmetics North America. These fledgling brands have so many unknown factors to consider, and this new part of the show, dedicated exclusively to their needs, will be a real helping hand to enable them to become the personal care and beauty brands of the future.”

In addition, in-cosmetics North America has confirmed a partnership with US cosmetics and personal care association, the Personal Care Products Council (PCPC), to help businesses navigate how to list ingredients on cosmetic product labels. The organization, which is the leading national trade association for the cosmetics and personal care industry, and serves as the voice on scientific, regulatory, legislative and international issues, will be curating an invaluable session on the International Nomenclature of Cosmetic Ingredients (INCI) – the most comprehensive list of ingredients used in cosmetic and personal care products across the US, European Union, China, Japan and many other countries.

Commenting on the brand-new Indie Tours and partnerships, event director Daniel Zanetti said: “Partnering with leading organizations and local industry experts - who have an in-depth understanding of the North American beauty market - allows us to offer the most relevant insights and experiences at the event. Launching the new trail and tour demonstrates that, as one of the only shows offering a totally free program, in-cosmetics North America is actively recognising and supporting small businesses by implementing targeted initiatives for the indie brand sector. We truly believe that in-cosmetics North America 2019 will offer an all-round experience for companies of all sizes.”

in-cosmetics North America will take place at the Javits Center in New York from 23-24 October 2019. For more information, please visit http://northamerica.in-cosmetics.com

Wahl Professional to Offer Pop-Up Academy August 5th in Chicago

The one-day class is designed to bring an elevated educational experience to barbers and cosmetologists who want hands-on training.

July 17th, 2019 - Responding to cosmetologists’ and barbers’ requests for hands-on clipper and trimmer education, Wahl Professional is hosting its first of several PopUp Academies in Chicago, IL. The August 5th event will be held at Logan Parlor, 3251 W Fullerton Avenue, in Logan Square. Stylists and barbers who want to improve their clipper and trimmer techniques are encouraged to sign up quickly, as space is limited. The cost of the one-day event is $399 and each participant will receive the 5 Star Mentor clipper ($339 value) and the 5 Star Detailer ($64 value) in addition to six hours of education, lunch, and mannequin heads. Tickets may be purchased at Event Brite.

Class will be led by Wahl Education and Artistic Team (W.E.A.T.) member Nieves Almaraz (@nieves_fadehair) and is designed to give working stylists and barbers personal, hands-on training that they can use with their clients the very next day. Specifically, participants will learn the following:

“Wahl Professional’s Pop-Up Academies are all about giving cosmetologists and barbers the tools they need – literally and figuratively – to master the barbering fundamentals needed to create on-point clipper cuts,” says Lisa Finucane, Wahl Professional’s U.S. Director of Education.

“By the end of the class, participants will leave knowing how to do two complete styles using two of the best tools in the business.”

• How to properly use two of the most popular Wahl Professional tools – The 5 Star Mentor clipper and the 5 Star Detailer

• How to cut a perfect fade

• How to taper

• How to line

• Proper beard trimming and grooming

Want to know when and where the next Pop-Up Academy will be held? Join the Wahl Professional Ambassador program to get all the Wahl Professional news. Also, follow Wahl Professional on Instagram and Facebook (@wahlpro).

About Wahl Professional

Since 1919, with the invention of the first practical electric hair clipper, Wahl Clipper Corporation has been the leader in the professional and home grooming category. Today, with over 2,500 employees worldwide, Wahl is proud to carry forward the tradition of innovation and superior customer service that was created by Leo J. Wahl. Headquartered in Sterling, Illinois, Wahl distributes to 176 countries and has seven global manufacturing facilities as well as 26 sales offices. At Wahl, we are proud of our heritage of excellence as well as our remarkable list of groundbreaking innovations for the present and future for the global market. Visit www.wahlpro.com for more details.

CFN Sales Mourns the Loss of Broker

On August 1st, our dear friend and co-worker, Brian Garrett, unexpectedly lost his life while away on a business trip in Las Vegas.

Brian was a kind and caring person; an amazing man who was always smiling. He loved photography, cooking, fishing, spending time at the beach listening to music, and spending time with family. He was an avid concert goer who loved Sting, The Police and Sade. His friends described him as more of a brother than a friend.

Brian was a beautiful gentle person who loved his family and was so proud of them. A devoted father, he leaves behind two daughters, Camryn who will be attending her second year at NYU, and Jayden, a recent graduate of Bay Shore High School.

Brian was a good soul, and was loved by many, and will be sorely missed by his CFN family, as well as his competitors, customers and manufacturers. He was such a pleasure to work with and to be around. When we think of Brian, we remember his generosity, his warm personality and his contagious smile; his firm handshake and robust hug,

He had empathy for others and would be there no questions asked if anyone needed him.

The world has lost a bright soul who has touched many lives.

TWO NEW VIBRANT COLORS!

COLOR LOCKED IN EVERY STRAND

Our protein infused, Vivid Color is expertly formulated for dark hair to last, offering brilliant permanent color.

I define myself revlonrealisticUSA

PEOPLE

Straight Arrow Products, Inc. welcomes Perry Sansone as vice president of sales. Perry has a wealth of over 30 years of experience in the personal care industry. He brings an innovative perspective to Straight Arrow in a pivotal time for the company, as it journeys into 2020, and its 50th anniversary.

Perry has tackled head-on how to create solid branding messages for companies such as Helen of Troy, Clairol and various brands under the Proctor and Gamble umbrella. Taking that honed messaging strategy to support existing and new products to large retailers worldwide such as Walmart, Target, ULTA, BBB and Amazon is Perry’s unrivaled talent. “Perry has a leadership and management skill set, along with a creative outlook for our Straight Arrow brands, including Mane ‘n Tail personal care, Mane ‘n Tail animal care, Straight Arrow Therapeutic, Cowboy Magic, and Exhibitor’s,” says Devon B. Katzev, resident of Straight Arrow Products, Inc. “Looking toward the future and especially with our 50th anniversary, we will rely

heavily on Perry’s expertise in the field and helping to brand and sell the new items in the R&D pipeline. It’s a new day for Straight Arrow, with exciting things ahead.”

“I am looking forward to helping Straight Arrow continue to grow, manning the helm of the sales team, and providing new plans and ideas to make products from all the brands the most-wanted personal care and grooming products,” says Perry.

Straight Arrow Products, Inc., provides exclusive hair and skin care products renowned for quality and performance in both the Equestrian and Personal Care markets. Mane ‘n Tail is now a leading brand in the personal hair and skin care world. Visit straightarrowinc.com and manentail.com

SHOW BIZ

On November 20-21, 2019, the Professional Beauty Association will host the 6th annual Executive Summit, where over 300 of the beauty industry’s thought leaders, top executives and influencers unite to explore the disruptive forces affecting business models and profitability. This year’s theme, Leading Through Human Connections, will explore best-in-class case studies and challenge conventional wisdom to understand how to manage disruption, leverage new technologies and create human relationships that drive innovation.

“The Executive Summit is an essential platform for leaders to gather as a collective and compare valuable learnings that will continue to enhance and elevate the beauty industry. By providing the latest and most insightful business trends and data, and examining those effects on beauty, we continue to support the professionals who

keep the industry ahead of change,” says PBA Executive Director Steve Sleeper. This year’s speaker lineup includes Kate Ancketill, founder/CEO of GDR Creative Intelligence; Mitch Joel, technology and innovation expert and best-selling author; Erica Keswin, bestselling author, speaker, and professional dot-connector; and

Steve Sleeper. Attendees of the 2018 Executive Summit included executive-level professionals representing some of the industry’s most recognized brands like Bumble and bumble, Henkel, Kao USA, Inc., L’Oreal, Revlon, SalonCentric, Sport Clips, ULTA Beauty, and more.

To learn more about the Executive Summit and purchase tickets for this can’t-miss event, visit probeauty.org/execs. PBA members receive $300 off registration. To explore membership options, visit probeauty.org/join

Perry Sansone

SEPTEMBER /

WHEN WHAT WHERE CONTACT

September TBA Hair+ Summit Atlanta, GA www.hairplussummit.com

September 8-9 Armstrong McCall World’s Fair Hair Show San Antonio, TX licensedtocreate.com

September 8-11 Strategies Incubator Seminar Centerbrook, CT strategies.com

September 14-16 Keune Creative Color Atlanta, GA keuneeducation.com

September 15-16 Keune Beyond the Blade Atlanta, GA keuneeducation.com

September TBA Master Barber Live 2019 West Sussex, United Kingdom masterbarberlive.com

September 15-17 ECRM/EPPS Asian Beauty/Personal Care TBA ecrm.marvketgate.com

September 18-19 In-Cosmetics Latin America Sao Paulo, Brazil latinamerica.in-cosmetics.com

September 22 NailPro Sacramento Sacramento, CA nailproevents.com

September 22-23 SalonCentric Discover St. Louis St. Louis, MO saloncentric.com

September 22-23 Keune Next-Level Design Atlanta, GA keuneeducation.com

September 22-23 Keune Ultimate Color Chicago, IL keuneeducation.com

September 23 Contract Manufacturing/Packaging/Logistics for Beauty, Skin & Personal Care EPPS TBA ecrm.marketgate.comw

September 28-30 American Assoc. of Cosmetology Schools Annual Convention & Expo Las Vegas, NV beautyschools.org

September 28-30 Keune Color Certification Atlanta, GA keuneeducation.com

OCTOBER

October 4-7 BeautyExpo 2019 Kuala Lumpur, Malaysia www.beautyexpo.com.my

October 5-6 The Makeup Show Chicago, IL themakeupshow.com

October 5-8 The Millennium Experience Aventura, FL https://www.millenniumsi.com/

October 6-7 Premiere Beauty Classic Columbus, OH beautyclassicshow.biz

October 6-7 Keune Cut and Color Collaboration Atlanta, GA keuneeducation.com

October 7 Cosmetologists Chicago: First Mondays Chicago, IL americasbeautyshow.com

October 13-14 National Beauty Culturists League Region IV Fayetteville, NC http://www.nbcl.info/

October 13-15 International Association of Trichologists Largo, MD http://usatrichologytraining.com/schedule

October 15 Beauty Accelerate New York, NY https://www.beautyaccelerate.com

October 20-21 Premiere Birmingham Birmingham, AL premierebirminghamshow.biz

October 23-24 In-Cosmetics North America

New York, NY http://northamerica.in-cosmetics.com

October 27 Clash of Fades: Barber & Hairstyling Event San Diego, CA https://clashoffades.com

Let your voice be heard!

In this segment, OTC Beauty Magazine wants to find out what is important to you, our loyal readers. Posing a handful of questions each month, our goal is to learn through feedback how to better serve you. We ask that you take a few minutes to share your thoughts; write responses on this sheet and mail it back to us, or send it via email.

여러분의 목소리를 내세요! 여러분의 목소리를 내세요! OTC 뷰티 매거진은 소중한 여러분의 의견을 수렴하려고 합니다. 매달 몇 가지의 질문을 통해 여러분의 의견을 듣고, 좀더 발전된 잡지를 만들고자 합니다. 약간의 시간을 내 주시어 여러분의 생각들을 전달해 주세요. 질문지에 답변을 하여 저희 사무실로 보내주시거나 이메일을 보내 주시면 됩니다. (연락처는 이 페이지 맨 밑에 있습니다)

• What do you do at your store to give back to your community?

당신의 매장을 통해 지역 사회에 어떤 기여를 하고 계신가요?

• Do customers ask for your store to sponsor charitable events?

여러분의 매장이 기부 활동을 후원했으면 좋겠다는 요청을 고객으로부터 받으십니까?

• What are your preferred charities?

어떤 자선 활동을 선호하시나요?

When we receive your feedback we will choose a few answers to feature in the next month’s issue. You could be famous just by answering a few questions – simple as that! We look forward to hearing from you and thank you for supporting this publication.

보내주신 답변 중 몇몇을 뽑아 다음달에 기재하도록 하겠습니다.

Name (성함)

Store Name (상호명) ___________________________________

State (주)

Mail this form to: ( 보내실곳 : ) OTC Beauty Magazine, Attn: Editorial Dept. 3587 Oakcliff Rd. - Doraville, GA 30340

Email: editor@otcbeautymagazine.com

Dr. Miracle’s Anti-Breakage Srengthening Creme

Dr. Miracle’s Anti-Breakage Srengthening Creme is a phenomenal creme hairdress that can be used on your hair and scalp to prevent breakage. This one-of-kind crème can:

• Support strong growing hair and healthy scalp.

• Add shine while replenishing lost nutrients in dull, lifeless hair, thanks to the Thermalcuetical Complex that penetrates the hair shaft

• Gives the formula’s signature, “Feel It” sensation that works deep into the scalp, waking up dead hair follicles.

• Moisturize, condition and finish your hair and scalp.

• Work well on blow dried styles while diminishing the appearance of split ends.

HOW TO USE

Use twice per day, by applying directly to the scalp. Massage the product in to experience the “Feel It” Formula. Best when used with the entire Dr. Miracle’s hair care collection.

NEW ORS™ Olive Oil

Edge Control™ All-Day

EXTRA HOLD gives you the Power of More.

More hold.

More strength. More protection.

Olive oil together with sweet almond oil helps moisturize, strengthen, and protect edges, while delivering sleek styling and control. No whitening. No flaking. For all hair types and styles. Always hold on to your edge!