18 minute read
Feature
by OTC Beauty
The Beauty of Charity
Every year, our manufacturers go above and beyond for a worthy cause. They demonstrate that beauty can be found in anything, including the act of giving. And thanks to the negative impacts of an international pandemic, there are plenty of opportunities to give back to the community. Get some inspiration on how you can give back by reading about what your favorite brands accomplished this year.
ORS™ Haircare Gives Back by Introducing ORS™Cares Initiative, Providing Relief to Black Hairstylists and Salon Professionals Nationwide
Leader in Ethnic Haircare Marks Juneteenth African American Holiday With Bold Statement of Support for Black Independent Business Owners
CHICAGO, June 19, 2020 - ORS™ Haircare, the respected, Chicagobased multicultural haircare company, this morning proudly launched ORS™Cares with $100,000 starting investment. ORS™Cares a multi-tiered support initiative conceived to benefit black hairstylists and salon owners nationwide who’ve suffered losses owing to the COVID-19 crisis, and the ongoing social unrest from city to city.
Fittingly announced today, on the 2020 Juneteenth independence holiday, the initiative includes the ORS™Cares Relief Fund, established to aid licensed hair professionals with grants, which can be used for any purpose. ORS™Cares will also provide charitable product donations and contributions to select black community organizations. ORS™Cares is a significant step, among others, that ORS™Haircare has taken to show its support to black industry practitioners. It is a sense, and spirit of commitment that runs company wide.
“For more than two decades now in the business of beauty, ORS™Haircare has honored and respected the unique struggle of black hairstylists and salon professionals—and they’re in our thoughts especially at this challenging time,” the company said in a statement. “But beyond merely the struggle of being independent businesspersons, giving back is also who we are as a company. It’s what we stand for, and in extraordinary times like these the onus is on all of us to invest in each other and lift each other up, and that’s what ORS™Cares is really all about. If we don’t do it, then people get left behind.”
Through the ORS™ Cares Relief Fund, ORS™Haircare will provide grants to licensed, salon-based hairstylists across the U.S. to help ease the strain and pressure on those who’ve been unable to work owing to the pandemic, or from any rioting effects.
In its headquarters city, ORS™Cares has made direct contributions to impactful local community organizations, among them My Block, My Hood, My City, which has raised and provides funds for small black businesses in disadvantaged areas in Chicago that were impacted by the recent rioting, and others. Prospective applicants interested in assistance from ORS™Cares must visit the website, at www.orshaircare.com and complete the application therein to apply.
As the nation’s essential black salon industry is suffering and needs assistance more than ever, ORS™Haircare, with ORS™Cares, stands poised to continue its legacy of leadership and corporate social responsibility.
Olivia Garden Releases New Charity-Driven Brush Collection
Olivia Garden, a global leader in high-quality, innovative tools for the professional hairstylist, is releasing a new brush collection, CreateCHANGE! with 100% of net profits going to organizations that fight against racism, discrimination and injustice. Once released, you will be able to see real time donation details at Oliviagarden.com.
The collection features three customer favorite brushes with a new design to help raise funds and awareness for the fight against racial inequality. The three brushes are:
Ceramic + Ion 1 3/8” Thermal Barrel Brush – Ceramic coated barrel heats up faster & retains heat longer creating faster and better styling. The lightweight brush hydrates the cuticle and adds shine to eliminate flyaways.
Ceramic + Ion 2 1/8” Thermal Barrel Brush – Ceramic coated barrel heats up faster & retains heat longer creating faster and better styling. The lightweight brush hydrates the cuticle and adds shine to eliminate flyaways.
OG Brush Detangler (Medium-Thick Hair) – Quick, easy and pain free detangling using ball point tips with a scalp hugging design and removable cushions for easy cleaning.
Murray’s Worldwide Partners With Sorority to Open First
United Arab Emirates Chapter Murray’s Worldwide partnered with Sigma Gamma Rho Sorority, Inc. in making history as it welcomed its first chapter in the United Arab Emirates (UAE). The newly established chapter addresses concerns that impact the The Beauty of Charity local community educationally, civically and economically. Expansion for the newly established chapter will focus on women in the UAE while more broadly introducing the vision and mission of the sisterhood.
Murray’s Worldwide was a sponsor for the private reception held for the Mu Phi Sigma Chapter. Deborah Brannon, the Director of Sales and Merchandising at Murrays Worldwide, provided an enthusiastic welcome and product overview. International leadership, chapter members, and guests were provided a variety of products and gifts by Murray’s Worldwide that further heightened the celebration.
Sigma Gamma Rho Sorority, Inc. (https://www. sgrho1922.org/) is a nonprofit organization whose aim is to enhance the quality of life within the community. Public service, scholarship, leadership development and the education of youth are the hallmarks of the organization’s programs and activities.
Photo Credits:
At the time of the photo: Deborah Catchings-Smith, 24th International President of Sigma Gamma Rho Sorority, Inc. and Rasheeda S. Liberty, International Vice President of Sigma Gamma Rho Sorority, Inc.
Picture of chapter members – Members of the NEW Mu Phi Sigma Chapter, Dubai, UAE
Members of the Southwestern Region (https://www.sigmaswregion. com/) of Sigma Gamma Rho Sorority, Inc.
Fantasia Industries Corporation Makes and Donates Hand Sanitizers to Local Hospitals
Fantasia Industries Corporation has been busy making and donating hand sanitizer to all the hospitals in our area. New Jersey, specifically Bergen County, was one of the hardest hit areas in our country when this pandemic began.
Jersey; Englewood Hospital in Englewood, New Jersey; Valley Hospital in Ridgewood and Paramus, New Jersey; Hackensack University Hospital in Hackensack, New Jersey and St. Joseph’s Hospital in Paterson, New Jersey.
The haircare company also made a stop at the Bergen Volunteer Medical Initiative and the Paramus Police Department. Through their employees, we were able to make much-needed donations to a couple of group homes who serve the disabled population in the area.
African Pride Joins the Voting Rights Movement with Tina Lawson New #TakePrideAndVote Campaign Protects Our Right to Vote and Empowers Americans to Take Back the Polls this November
July 21, 2020 (Savannah, GA) – Today, African Pride, leading haircare product manufacturer with more than 30 years’ experience creating quality and affordable products, unveiled a new #TakePrideAndVote campaign in partnership with Tina Lawson, businesswoman, cosmetologist and ambassador for And Still I Vote, a national call to action spearheaded by The Leadership Conference on Civil and Human Rights, to empower Black and Brown communities across the country to take back the vote this November 2020.
For years, decision makers nationwide have passed laws making it harder to cast a ballot – especially for people of color. In every corner of the country, policymakers have put up discriminatory barriers for these targeted communities and African Pride customers to shut them out for voting right. From closing
polling locations in Black neighborhoods early, turning registered voters away for lack of proper identification check in to wrongfully erasing voters from the rolls – low-income families, seniors and college students – they are taking away the people’s right to vote and rigging the system. Thankfully, Ms. Tina Lawson has been an advocate for the HEROES Act, helping provide economic relief and protecting the rights of all registered voters and families in our Black and Brown communities during these difficult times.
17 Million people were purged from voter rolls between 2016 and 2018 • 6 Million people were denied the right to vote in 2016 due to a previous felony charge • 25 states, half of the states in the country, have enacted voting restrictions in the last decade
“We understand that 2020 is a critical election year,” said Kendria Strong, EVP of Marketing & Innovation at African Pride. “It’s now time to empower our communities to take action and impact change by increasing voter registration and elevating voices. Together with Ms. Tina Lawson, ambassador for And Still I Vote, African Pride is committed to creating a platform that inspires and motivates generations.”
Kicking off the 5-month-long campaign today, and leading up to Election Day this November 3, 2020, the brand will host celebrity Instagram Lives with Ms. Tina Lawson titled, “Talks with Mama Tina,” to empower Black communities by arming them with the knowledge, tools and influence to make every single one of our votes count. The educational series will also share key voting statistics from And Still I Vote, along with important dates to know such as the 55th Anniversary of the 1965 Voting Rights Act and National Voter Registration Day, and much more.
“I’m happy to be in partnership with African Pride,” said Tina Lawson. “They are helping to change the narrative and elevate Black voices, reminding us that our vote and our voice matters. We have to connect these dots for our community.”
African Pride’s #TakePrideAndVote campaign is call to action to encourage people from across the country to join the voting rights movement and impact real change. Coming together with our Black and Brown community, we can now be properly armed with the tools needed to get to the polls this fall.
It’s time for a democracy where every eligible voter can cast a ballot and have it counted. Join us on Instagram to learn how you and your vote can effect real change. For additional information on the #TakePrideAndVote campaign, upcoming “Talks with Mama Tina Presented by African Pride,” the African Pride brand or products visit AfricanPrideHair.com and follow #TakePrideAndVote and @MyAfricanPride on Instagram and Twitter and @MyAfricanPrideHair on Facebook.
Kenra Professional donated over $200,000 worth of products, including shampoos, conditioners, and styling products to the Dream Center in Los Angeles in July 2020. The Dream Center serves as a resource center focused on finding solutions to homelessness, hunger, and the lack of education through residential and community outreach programs in Los Angeles communities
Henkel North America Donates to a Variety of Funds to Help Professionals in Need
As part of Henkel’s Global Solidarity Program, Henkel North America has donated more than $700,000 to national partners and local charities where employees live and work. We have also allocated over 1.2m units in essential product donations from across Laundry & Home Care and Beauty Care to a network of foodbanks and other charities in the US and Canada.
In April 2020, Henkel North America’s Beauty Care Hair Professional business announced that the Company will donate $200,000 to The Professional Beauty Association (PBA) to support the PBA COVID-19 Relief Fund, designed to help support licensed beauty professionals who have not been able to work or are experiencing financial hardships due to the COVID-19 outbreak.
In May 2020, Henkel Beauty Care Hair Professional launched the first 24-hour digital charity hair festival bringing education and inspiration to the hairdressing industry. Together with the Fritz Henkel Stiftung Foundation #HAIRDRESSERSUNITED contributed 100,000 euros to a variety of charities globally, including The Red Cross, United Way and the Professional Beauty Association. The event was also recorded as a
GUINNESS WORLD RECORDS™ for the ‘longest online hair education seminar streamed over the internet’ – achieving a total of 27 hours and 34 minutes of continuously live-streamed content.
Also in May 2020, Henkel North America’s Canadian Beauty Care Hair Professional business introduced a business support program for salons providing free hair color and developer to help them get back to business. Over CAD$ 2 million in hair color and developer will be provided to nearly 3000 salons across Canada through the Schwarzkopf Professional and Joico brands.
Henkel Beauty Care Hair Professional brands also hosted other support programs, such as the HelpYourSalon. com Hairdresser Solidarity Campaign and the Help Your Salon eCommerce Affiliate Program. The HelpYourSalon.com Hairdresser Solidarity Campaign. Launched in April 2020, HelpYourSalon.com provides a free platform to sell vouchers; designed to help businesses, such as salons and independent hairdressers, to survive the shut-down with the means to generate an immediate cash flow.
Henkel North America’s Beauty Care Hair Professional also teamed up with a service provider and launched a comprehensive initiative to showcase their dedicated support to the hairstylist community with an e-commerce affiliate program, HelpYourSalon.shop/us. The program is a quick and easy way for salons and stylists to retail products to clients while earning a portion of sales.
HASK Donates to the NAACP For Social Justice
To express gratitude and show support over the past several months, HASK has donated to the National Association for the Advancement of Colored People (NAACP) to advocate for social justice and equality. The company has provided over 45,000 hair care products to nursing facilities, hospitals, and homeless shelters across the United States. In addition, frontline workers have been given travel-size shampoo, conditioner, dry shampoo and hair kits to help create a convenient and clean working experience during long-hour shifts.
HASK has strived to provide a moment of comfort and selfcare for those who need it the most during these uncertain times and applaud all of our health care heroes.
In an effort to provide confidence, hope and inspiration through beauty, Guy Tang donates over $1M of haircare products to those impacted by the Covid-19 pandemic.
#mydentity @Guy_Tang, a Henkel brand, is committed to helping those impacted by the COVID 19 Pandemic. To that end, as part of Henkel’s COVID-19 global solidarity program, #mydentity, and the brand founder, Guy Tang, are donating over $1 million worth of #mydentity haircare products to organizations supporting millions of individuals in highly impacted areas around the globe. These organizations help front-line heroes and essential workers, as well as support women, children and families who are rebuilding their lives through these difficult times. Personal care items are a necessity but can be a high expense that many families are unable to afford, especially with the high rates of unemployment at this current time. Additionally, front line workers such as nurses, doctors and hospital staff are working tirelessly, around the clock and need personal care items in hospital shower facilities.
Guy Tang and Henkel are pleased to assist by providing #mydentity shampoo, conditioner and hairspray to the following organizations:
Cedars-Sinai Medical Center: Los Angeles academic healthcare organization dedicated to providing care to anyone in need.
Mary’s Place: Mary’s Place provides safe, inclusive shelter and services that support women, children and families on their journey out of homelessness.
Project Beauty Share: Project Beauty Share® helps marginalized women rebuild their lives by giving them an opportunity to be a part of the community.
Dress for Success: The mission of Dress for Success is to empower women to achieve economic independence by providing a network of support, professional attire and the development tools to help women thrive in work and in life. Their client population is the among the most vulnerable groups impacted by the COVID-19 crisis and facing financial hardships due to job loss.
Seattle’s Union Gospel Mission: Ministry-based service provider who loves and cares for our homeless neighbors by meeting urgent physical needs, building relationships, and offering long-term recovery programs in order to restore dignity and help move people to healthy, thriving lives.
Covenant House Florida: The largest privately funded agency in the Americas providing shelter, food, immediate crisis care, and an array of other services to homeless and runaway youth
Boston HealthCare: Delivers direct medical, dental and behavioral health services to homeless men, woman and children in shelters and on the streets.
Vision House: Strives to equip families experiencing homelessness with the skills to become self-sufficient, empowering families to avoid homelessness, poverty and abuse in the future.
St. Vincent/William Moran Hospitality House: Dedicated to providing individuals and families living in poverty with health care and comfortable, close and convenient overnight accommodations
Family Rescue: Dedicated to eliminating domestic violence in the Chicago community by providing comprehensive support services and shelter to victims and their children.
Union Rescue Mission LA: One of the largest rescue missions dedicated to serving people experiencing homelessness.
“I started #mydentity to create a like-minded community that helps inspire others through the power of beauty, said Guy Tang, #mydentity founder. With the Coronavirus leaving the less fortunate in dire straits, I am extremely grateful to be able to use that same power and inspiration to help those in need. We are all in this together.”
“As we all work together to get through this pandemic, Henkel is eager to show our gratitude and give thanks to the front-line heroes and assist those who are particularly vulnerable in this unprecedented time”, said Stefan L. Mund, Head of Henkel Beauty Care Professional in North America.”
Henkel Brand eSalon Sponsored Giveaway For Healthcare Workers
To help recognize and give back to healthcare workers on the frontlines, eSalon put together a month-long giveaway in May. To enter, users tagged a healthcare worker in the comments with a heart. 10 winners were announced every Thursday in eSalon’s Instagram Stories. All winners received one year of free custom hair color and one $100 credit toward hair care products from eSalon.com.
COLOR MUSE PRO PROGRAM:
eSalon also sponsored the Color Muse Pro Program, eSalon partnered with licensed colorists and help them be able to continue to provide a level of service and personalization for their loyal clientele in lieu of being in their salon chair, while also earning supplemental income.
HOW IT WORKS:
Apply & Share w/ Clients: After filling out a quick application online (HERE), professionals will receive a unique URL to share with their clients that takes them to eSalon’s Custom Hair Color quiz.
Help Clients Create Custom Color w/ eSalon: Stylists will walk their clients through the quiz to craft their custom hair color over the phone, FaceTime or Zoom (eSalon’s quiz is reviewed by the company’s inhouse colorists who formulate unique color combinations specifically tailored to each client thanks to the brand’s patented technology. Todate, eSalon has developed over 215K unique color combos!).
Up-Close-And-Personal Application Tutorial: Once clients receive their color (which also comes with all the application tools needed, as well as shampoo and conditioner), stylists can walk them through a step-by-step expert application.
Earn Money: As part of the Color Muse Pro Program, licensed colorists will receive $20 for every first-time custom color order and $5 for every order after that (eSalon’s custom color ranges from $22 for subscription pricing to one-time purchase of $27.50).
AJ Lordet, Frederick Fekkai’s NYC Color Director and eSalon Color Ambassador says of the program: “During this difficult time when we can’t be behind the chair, eSalon’s Color Muse Pro Program is the best way to keep money coming into our homes. Many doors open for consumers and clients as they try to navigate maintaining their beauty routines - eSalon is the right door to give them the closest salon experience, at-home.” COMMUNITY SUPPORT
To help our local communities during this unprecedented time, eSalon donated 100,000 medical gloves (90k) to the Greater Los Angeles VA Healthcare System and (10k) to CareMore Health. In addition, eSalon also made a $10k financial contribution to the Los Angeles Regional Food Bank , providing meals to those in need during this difficult time. Internationally, donations were made to Les Restos du Cœur in France, FareShare in the UK and Die Tafel in Germany to support communities. Donations were also made to Face Shields for Heroes and Hair Color vouchers given to both VA Greater Los Angeles Healthcare System and UCLA Medical Center for their medical staff.
House of Cheatham Launches HOC Cares
House of Cheatham offers storytelling segments as a part of House of Cheatham’s community connection initiative called “HOC Cares” to promote and highlight community impact, education, diversity, sustainability and environmentally friendly-decisions.
If you look on social media, consumers are longing to be connected to companies and brands that have a cause, companies that show a social consciousness about the world we live in, a giveback message associated with their business model. The days of consumers turning a blind eye to companies whose main goal is solely to profit from the sales of goods and services but have no tangible or measurable giveback to the very people who support their businesses, are long gone. Consumers are very attracted to knowing that businesses and the people who run them care about our community and the overall environment.
We search for inspiring community stories to promote. Each story told is sponsored by a specific House of Cheatham hair care line. The segments are promoted through each brand’s social platforms (i.e. @ auntjackiescurlsandcoils and @africasbesthaircare Instagram/IGTV, Facebook, Youtube ), and on the HOC website under the tab “HOC Cares” at www.HouseofCheatham.com/hoc-cares/
Through the HOC Cares Initiative, House of Cheatham is not only acknowledging its consumers for their great strides and accomplishments but is also supporting their efforts in being successful, young entrepreneurs in an overall effort to stabilize our communities by awarding recipients with financial contributions to help support their missions. They also receive an extra gift of our favorite hair care products!
