Beauty Ambassador

By Sara Rueda

GREAT HAIR MEANS GREAT HAIR CARE

It’s an exciting time for hair! There are countless options and avenues to explore. But they all have one thing in common. Whether you’re working with or flaunting natural hair, wigs, or extensions, it’s important to take protective steps to maintain consistent results. Get to know your locks and the products best suited for the style, and it’ll be easy to make that glow last.

Deep conditioning treatments are a staple in hair care routines. A great way to aid these processes are to pair them with moderate heat. The Gold ‘N Hot® Professional Ionic Soft Bonnet Hair Dryer helps stimulate conditioners, leaving hair soft, manageable, and full of shine. Designed with four heat-settings, this dryer is the answer for treatments, setting rollers, and all-around styling versatility. Hands-free and one-size fits all cap, relax and let the cap do the work.

And then there are the days where a deep conditioning just doesn’t fit the schedule. Infusium 23 PRO Original Leave-In Treatment works to penetrate strands with a Pro-Vitamin B5 formula that creates healthylooking hair while helping to protect against breakage. This treatment makes detangling easy, improving manageability for better styling. Powerful and lightweight, the Infusium 23 PRO treatment doesn’t weigh hair down, and can be used after chemical processing treatments or even daily to help protect and add extra shine.

The difference between a good hair day or a bad depends on your curls. A great way to get curl perfection are steam rollers, like the Caruso Ionic® Molecular® Steam Setter. These rollers utilize steam to set luxurious bends full of volume and shine. Added moisture is always great, especially when we’re talking benefits like maximizing shine and softening on top of gorgeous results.

And as always, keep in mind all hair is different (whether it’s natural or synthetic) and will respond individually. When working with synthetic or human hair extensions or wigs, make sure to verify the usage and care information for best results.

Gold ‘N Hot aims to support stylists and hair enthusiasts with professional products for every step of their process. We provide a wide variety of quality styling tools to help you achieve the most gorgeous results and ever-changing trends. Follow Gold ‘N Hot on Facebook and Instagram @goldnhotelite.

Meet Sara Rueda

Sara Rueda is the Content Marketing Manager in the Digital Marketing Department of the Beauty Division of Helen of Troy. Throughout her career she has pursued her passions in the marketing, writing and creative industries and devotes particular dedication to helping empower individuals to be their true selves and be their own kind of beautiful.