OTC - September, 2020

Page 58

Beauty Ambassador

Styling Tools

By Sara Rueda

GREAT HAIR MEANS GREAT HAIR CARE It’s an exciting time for hair! There are countless options and avenues to

hair down, and can be used after chemical processing treatments or even

explore. But they all have one thing in common. Whether you’re working

daily to help protect and add extra shine.

with or flaunting natural hair, wigs, or extensions, it’s important to take protective steps to maintain consistent results. Get to know your locks and

The difference between a good hair day or a bad depends on your curls. A

the products best suited for the style, and it’ll be easy to make that glow last.

great way to get curl perfection are steam rollers, like the Caruso Ionic®

Molecular® Steam Setter. These rollers utilize steam to set luxurious Deep conditioning treatments are a staple in hair care routines. A great

bends full of volume and shine. Added moisture is always great, especially

way to aid these processes are to pair them with moderate heat. The Gold

when we’re talking benefits like maximizing shine and softening on top of

‘N Hot® Professional Ionic Soft Bonnet Hair Dryer helps stimulate

gorgeous results.

conditioners, leaving hair soft, manageable, and full of shine. Designed with four heat-settings, this dryer is the answer for treatments, setting

And as always, keep in mind all hair is different (whether it’s natural or

rollers, and all-around styling versatility. Hands-free and one-size fits all

synthetic) and will respond individually. When working with synthetic

cap, relax and let the cap do the work.

or human hair extensions or wigs, make sure to verify the usage and care information for best results.

And then there are the days where a deep conditioning just doesn’t fit the schedule. Infusium 23 PRO Original Leave-In Treatment works

Gold ‘N Hot aims to support stylists and hair enthusiasts with

to penetrate strands with a Pro-Vitamin B5 formula that creates healthy-

professional products for every step of their process. We provide a wide

looking hair while helping to protect against breakage. This treatment

variety of quality styling tools to help you achieve the most gorgeous results

makes detangling easy, improving manageability for better styling.

and ever-changing trends. Follow Gold ‘N Hot on Facebook and Instagram

Powerful and lightweight, the Infusium 23 PRO treatment doesn’t weigh

@goldnhotelite.

Meet Sara Rueda

Sara Rueda is the Content Marketing Manager in the Digital Marketing Department of the Beauty Division of Helen of Troy. Throughout her career she has pursued her passions in the marketing, writing and creative industries and devotes particular dedication to helping empower individuals to be their true selves and be their own kind of beautiful.

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OTC Beauty Magazine September 2020


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