OTC - September, 2020 by OTC Beauty

September 2020 | $6.00

The Beauty of Charity Edition

SAY GOODBYE TO BRITTLE STRANDS INTRODUCING CANTUâ&#x20AC;&#x2122;S NEW GRAPESEED COLLECTION! Made with pure grapeseed oil to help strengthen and define waves, curls, and coils.

Get inspired by the Manufacturers Who give back 12 PRODUCTS THAT WILL BOOST HOLIDAY SALES TOP 5

STRAIGHTENING PRODUCTS THAT YOUR SHOPPERS WILL LOVE

BUILDING TRUST Right From The START

Typical Card Transaction Customer Merchant’s Business

Merchant Received Approval or Decline Notice

Merchant Processor

FEES, FEES & MORE FEES

Credit Card Network

Merchant Processor

Credit Card Network Credit Holder’s Issuing Bank

This is just a fraction of the names of fees that can be charged at the processor level. Interchange Fee Assessment Fee Processor’s Markup Merchant Account Provider Fee Customer Service Fee File Fee Terminal Lease Fee Rental Fee

starts with:

ONE FLAT RATE Dash-Pay is the Original Flat Rate Credit Card Processing company. We offer a transparent Flat Rate, regardless of the type of card or the way you process it. End the ridiculous fees.

No Hidden Fees!

Eddie Jhin President of Jinny United proudly endorses Dash-Pay credit card merchant over many others in the market place. Eddie Jhin states, “I firmly believe the honesty and capability of the people running this company and this is why all my companies will be using their service”.

Withdrawl Fee Gateway Fee Statement Fee Account Fee 3D Secure Account Set Up Fee Non Compliance Fee POSPAY Payment Solutions, Inc (POSPAY) based in Boston is a registered Member Service Provider (MSP) of WorldPay, and a registered Independent Sales Organization (ISO) with Visa & MasterCard.

To All Jinny United Customers, I hope this letter finds you in good health and spirit during this pandemic. I wanted to let all of our customers - domestically and internationally - know that as of September 1st, 2020, Jinny United companies will accept credit card payments. We have abandoned the usage of credit cards for the past several years. But this has burdened many customers, so I sincerely apologize for this action. We initially canceled this type of payment option, because there was a significant problem with our credit card merchant. This forced us to cancel out their service contract and left us unwilling to work with another credit card service again. But now, we have found a reliable credit card merchant. We have done extensive research on this company, and everything came out to be in perfect order. I believe offering credit card payment options to our customers will make our transactions much smoother, considering the direction this country is headed towards. I hope that this service will enhance our relationship and provide support to those who need it most. I hope each of you stays out of harm’s way and remain safe during these dangerous times. Thank you for your business. 친애하는 고객여러분께, 팬데믹의 힘든 시기에 여러 고객님들의 영육간의 건강을 기원합니다. 저희 지니는 2020 년 9 월 1 일부터 국내 및 국외 모든 고객님들께 신용카드 결제 서비스를 다시 제공할 수 있게됨을 알려 드리고자 합니다. 저희는 지난 몇년동안 신용카드 결제 서비스를 포기할수밖에 없었습니다. 이는 신용카드 회사로 부터 발생된 문제와 신뢰를 기반으로 두지않은 서비스로 인하여 불가항력적으로 계약을 해지할수밖에 없었고 새로운 신용카드회사를 모색해야만 했습니다. 그러나 이 과정에서 많은 고객여러분께 불편을 안겨드리게 된점 진심으로 사과드립니다 그동안 저희는 깊이있는 조사와 검증을 통해 신뢰할수 있는 신용카드 회사를 찾아왔고 그 결과 다시 신용카드 결제 서비스를 제공할수 있게 되었습니다. 저희는 이번 신용카드 결제서비스 옵션이 지금같이 힘든 시기에 보다 원활한 거래와 관계증진에 도움이 될것이라 생각하며, 이번 서비스제공이 이를 가장 필요로하는 고객분들께 도움이 되기를 바랍니다. 위험한 시기에 고객여러분의 평안함과 안전을 기원합니다. 감사 합니다.

Eddie Jhin

President

September 2020

c ont en t s

In Eve ry Is s u e

1 Letter From the President of Jinny United

8 Editorial Letter

76 Ad Index 80 Product Spotlight

ORS Olive Oil Heat Protection Serum

Giving Back in Perilous Times

10 Marketplace

54 Top Sellers

We take a look at the Top-Selling Straightening Products at Jinny Beauty Supply.

Holiday Gift Guide

43 Urban Call Briefs

Leadership Profiles in Beauty

56 Beauty Ambassador

Great Hair Means Great Hair Care

60 Therapy Trends

A Tale of Two Pandemics

Feature

The Beauty of Charity Every year, our manufacturers go above and beyond for a worthy cause. They demonstrate that beauty can be found in anything,

including the act of giving. And thanks to the negative impacts

of an international pandemic, there are plenty of opportunities

to give back to the community. Get some inspiration on how you can give back by reading about what your favorite brands accomplished this year.

58 Clipper Tips

All About Attachment Combs ON THE COVER

62 Products to Stock

Isoplus Neutralizing Shampoo With Coconut

64 Industry News 78 Reader Feedback 2

OTC Beauty Magazine September 2020

Cantu has released its Grapeseed Oil Collection, designed to provide strength and definition to all waves, curls and kinks. It is one of several collections offered by this popular manufacturing company. For more information, visit www.cantubeauty.com

RETRO beauty 100% BRAZILIAN HUMAN HAIR

OTC Beauty Magazine September 2020

September 2020

c ont en t s Knowledge to Know

Royal Oils Collection by Head & Shoulders: A Collection Fit For a Queen

Business Tips

world is facing a recession. While many businesses struggle to

Although she is twice as likely to experience scalp issues, she is

cut losses and stay afloat, some of them eventually sink. With

half as likely to use anti-dandruff products due to concerns of

many companies going out of business, closing their doors or

hairstyle longevity. That’s why we’ve created the ultimate scalp

filing for bankruptcy, the competition is slacking. Staying afloat

care solution. Your customers can now achieve long-lasting

during this crisis means excellent opportunities. Now is the time

scalp relief and experience a healthier scalp and healthier hair

to act.

in just three weeks.

In the marketing world, many businesses focus on ROI (return on Investment). However, when they don’t get the immediate

personal hair goals, we can all agree that dry, brittle strands,

monetary results they desire, they begin to pull away from social

split ends, or hair that breaks off is something that should

media marketing. But there is another side of the coin: ROI 2.0

be avoided, no matter what your hair type, color or chemical

(return on Influence). Many businesses have begun investing

treatments used or style. Unfortunately, many daily hair care

more time and money into individuals or organizations who can

routines can contribute to this damage – from hot tools, over

represent their brand and bring credibility and value to them.

brushing, and how we wash our hair, which is why it’s essential

Both ROIs have a place in your marketing strategy - you just

to make sure that you’re on top of your hair CARE regimen.

need to keep in mind that the value of each one will be unique for your business.

The Magic of Tea Tree Oil By Dawn W. Thompson Tea Tree Oil continues to be a go-to ingredient for beauty

The Types of ROI: Return on Investment vs. Return on Influence By ChristopherTompkins

Hair damage is never, ever a good thing. Regardless of your

By Phillip Brand A global crisis can make your local economy fragile. The entire

Your customers know the negative effects of dry, itchy scalp.

7 Hair Mistakes We All Make And How To Fix Them

5 Ways Sales Leaders Respond to Crisis

5 Powerful Phrases For Difficult Discussions

and personal care over the decades, serving individuals and

By Liz Uram

families. Learn how you can capitalize on this wonder product

People who communicate with confidence are calm and in

and boost sales!

control. They strive to be positive and helpful in order to get a good result that benefits everyone. However, it can be hard to keep your cool if you aren’t equipped with the right tools. You might avoid saying the things you should or say things you wish you hadn’t.

OTC Beauty Magazine September 2020

FADE FADE FADE

Ann Jhin

Editor:

Jessica De Vault Hale editor@otcbeautymagazine.com subscriptions@otcbeautymagazine.com

Art Director:

Sam Choi support@otcbeautymagazine.com

Advertising & Sales Coordinator:

LINE LINE LINE FINISH FINISH FINISH DISINFECT DISINFECT DISINFECT WAHLPRO.COM WAHLPRO.COM WAHLPRO.COM

CEO:

OTC Beauty Magazine September 2020

advertising@otcbeautymagazine.com

Contributing Writers:

Sara Rueda Dawn W. Thompson Christopher Tompkins Liz Uram Phillip Brand

Columnists:

Lafayette Jones Elayne McClaine Sean Casey

To subscribe, call us at 678-805-3291 or visit www.otcbeautymagazine.com. Subscriptions are no charge for businesses (including retailers, manufacturers, and distributors) in the U.S. of the beauty and barber supply industry. For all other subscribers, yearly subscriptions (12 issues) are $48.00.

Please send a check payable to OTC Beauty Magazine to: OTC Beauty Magazine; attn: subscriptions; 3587 Oakcliff Rd.; Doraville, GA 30340. Cover price is $6.00. OTC Beauty Magazine is a trade magazine for the multicultural beauty supply industry offering retail store

owners, manufacturers, distributors, and industry professionals a unique perspective on new and evolving

products, useful business tips, effective selling tools to boost revenue and customer traffic, and valuable

*oil after disinfecting *oil after disinfecting *oil after disinfecting

product knowledge by combining insight and intelligence with depth and style. This is the only bilingual publication in the industry offering both Korean and English translations.

OTC Beauty Magazine is published monthly by Jinny Corp. Postage paid at Auburn, AL and at additional mailing offices. Reproduction in whole or in part of any text, photographs or illustrations without written permission from a staff member is strictly prohibited.

Post Master:

Please send address changes to:

OTC Beauty Magazine Attn: Subscriptions 3587 Oakcliff Rd., Doraville, GA 30340 T: 678-805-3291 F: 678-805-3292

OTC Beauty Magazine September 2020

Editorial Letter by Jessica De Vault Hale

The last six months have been an absolute whirlwind. From adjusting to a new normal with the COVID-19 pandemic to dealing with social justice protests and fighting to keep our heads above water, 2020 hasn’t been the kindest. So it’s easy to retreat into our own worlds, looking out for only ourselves. But I encourage you to fight that urge. Charity is more important than ever before. Your community needs to know you’re vested in its interests to grow and be better. This is especially important during moments of social unrest, where many feel Black lives aren’t valued. As a store that services the multicultural shopper, you have an opportunity to make it clear that you appreciate your customers and their culture. Perhaps you’re not in a position to give money, but you can provide discounts or donate items for a worthy cause. You could also volunteer in the community or show your support in other ways. If you need more inspiration on how to give back, check out our Feature story, The Beauty of Charity, on page 46. There, you’ll read about what some of your favorite brands are doing to help the shoppers they serve. There are undoubtedly tons of benefits of being charitable, even during perilous times. By giving back to the people who visit your store, you are demonstrating solidarity. Shoppers are prone to remember this when they choose where to buy their hair products. So, position Jessica De Vault Hale EDITOR

OTC Beauty Magazine September 2020

yourself as an ally to those in need, and you’ll surely develop a loyal customer base for years to come.

OTC Beauty Magazine September 2020

MARKET PLACE

Holiday Gift Guide

The holidays are right around the corner, which means that your customers will be looking for quick gifts to give to loved ones. Take advantage of this particular time of year by promoting your electrical items and styling tools. This will provide easy gifting solutions for your shopper and help you move some of your higher-priced inventory.

Rose Gold Clippers The BaByliss ROSEFX Clipper is a cordless lithium clipper, equipped with a high-torque, brushless, Ferrari-designed engine. It’s a perfect tool for cutting all hair textures with power, speed and precision.

The Perfect Duo Blowdryer When your stylist blowdries hair, there’s more to it than just applying hot air. The Platform Nano Salon Pro 2000 in Limited Edition Chrome is a high-performance dryer that combines endurance with power that delivers perfect results. Gift your favorite stylist with the dryer that dries hair up to 50% faster and leaves an ultra-conditioned style full of body and shine. 10

OTC Beauty Magazine September 2020

If one of your friends is a barber, they’ll appreciate the Andis Stylist Combo. This clipper and trimmer duo is a must-have. The 17-oz. clipper is balanced, with ergonomic design to feel smaller and lighter in your hand. In contrast, the T-Outliner® T-blade trimmer has deep teeth to feed more hair.

Conical Curling Iron Achieve the perfect waves and curls with the patented conical Gamma+ Rainbow Korner XL Curling Iron. It offers a faster and easier way to create a wider range of diverse curls and is perfect for longer hair. With a conical tapered barrel ranging from .62” to 1.25”, it is designed to leave more volume towards roots and softer waves towards ends for editorial-fresh looks and to save styling time.

Innovative Glove When shopping for a gift, you can’t forget the fellas in your life. Many men are using hair sponges to curl their hair, but they’d likely love the Twurls Glove. It provides detailed and heightened sculpted twist and curls for thick and coarse hair.

Manicure Machine Quarantine has been tough on a girl’s beauty routine. For the nail enthusiast in your life, gift them with the SuperNail Deluxe Cordless Manicure Machine. It achieves professional quality results on natural nails, acrylics, gels or wraps. The Kit contains a Drill Machine, Soft Felt Cone, Grinding Cone, Diamond Cone, 3 Sanding Cylinders and a Drill Bit Case. OTC Beauty Magazine September 2020

Holiday Gift Guide

Two For One Another 2-for-1 package product is the Andis Barber Combo. This will be a great gift to find under the tree for the man who loves to cut his own hair. The package comes with a 17-oz. clipper and the T-OutlinerÂŽ T-blade trimmer with fine teeth for dry shaving, outlining and fading.

Bonnet Dryer The salon isnâ&#x20AC;&#x2122;t the only place where you can get your hair washed and set. The Hot Tools Soft Bonnet Dryer makes drying your hair a breeze, thanks to its soft bonnet cap and easy storage capability. The dryer has four heat settings and an extra-long hose for ease of use.

Head Dryer The Revlon Ionic Hard Bonnet Hair Dryer is the perfect hands-free hairdryer. It features a balanced airflow design to dry your hair quickly and evenly. It also has a large, round hood that can accommodate a set of jumbo hair rollers. And best of all, the dryer is collapsible, making storage and travel easier.

OTC Beauty Magazine September 2020

CMY

OTC Beauty Magazine September 2020

Holiday Gift Guide

Mini Curling Iron For the person on the go, who is always put together, try giving the gift of convenience. The Platform Mini Red Tourmaline Ceramic Curling Iron is the perfect travel companion. It quickly heats up to 410°F (210°C) and provides even heat distribution. And, gentle infrared produces negative ions to seal in moisture, repel humidity and create a flawless shine.

Straightening Combo Upgrade your styling tools with the BaByliss Pro Porcelain Ceramic Pack that includes a Professional Carrera Dryer and 1” Straightener. The innovative breakthrough fusing porcelain ceramic performance with ionic technology creates a set of tools equipped with unlimited styling advantages. This material enhances heat distribution and optimizes far-infrared heat and ion production; leaving it silky and shiny.

Flat Iron Another iron that’s perfect for the woman on-the-go, the Rosebud Styler by Gamma+ is perfect for quick waves and curls. It’s small enough for easy packing in your suitcase or to keep on hand for quick touchups. Never be seen with a hair out of place again.

OTC Beauty Magazine September 2020

RESPECT THE CROWN

For visibly healthier hair, start at your roots with the Royal Oils collection.

Achieve a healthier scalp and healthier hair in just 3 weeks.*

SPECIFICALLY DESIGNED FOR CURLY AND COILY CROWNS

*with regular use of anti-dandruff products

OTC Beauty Magazine September 2020

Knowledge to Know

ROYAL OILS COLLECTION BY HEAD & SHOULDERS: A Collection Fit for a Queen HEALTHIER SCALP, HEALTHIER HAIR IN JUST 3 WEEKS

ROYAL OILS DAILY MOISTURE SCALP CREAM

Your customers know the negative effects of dry, itchy scalp. Although she

This light, fast-absorbing cream nourishes the scalp. Designed for use

is twice as likely to experience scalp issues, she is half as likely to use anti-

between wash days, the leave-in formula is free of sulfates, mineral oils and

dandruff products due to concerns of hairstyle longevity. That’s why we’ve

dyes. This product is great for protective styles, twists and locs.

created the ultimate scalp care solution. Your customers can now achieve long-lasting scalp relief and experience a healthier scalp and healthier hair in just 3 weeks.

ROYAL OILS INSTANT SOOTHE SCALP ELIXIR The no-rinse elixir is free of alcohol* and features cooling menthol and

HEALTHY HAIR STARTS WITH A HEALTHY SCALP

peppermint oil to instantly soothe dry, irritated scalp on contact for all day,

The new Royal Oils Collection is designed with an effective ingredient that

24-hour scalp and itch protection*.

soothes the scalp and provides long-lasting relief from dryness, itching and flaking.* The products help to balance natural moisture levels for healthy

*contains no ethanol

scalp and hair.* Coconut oils leave hair luxuriously moisturized.

ROYAL OILS MOISTURIZING CO-WASH This unique line of six products is developed to maintain hair and scalp

Unlike your customer’s usual co-wash, this product gently cleans and

health. The collection is also great for keeping the scalp healthy while

hydrates her scalp and hair. This moisturizing co-wash removes build

wearing protective styles, locs and twists.

up and refreshes from root to tip. As a low-lather product, it’s rich with a fresh coconut scent. It’s also perfect for detangling relaxed and natural hair,

*associated with dandruff

making it easy to comb and brush out tangles.

TOTAL SCALP CARE TO HONOR EVERY UNIQUELY BEAUTIFUL HAIR TYPE

ROYAL OILS DEEP MOISTURE MASQUE

The Head & Shoulders Technology featuring ZPT and zinc carbonate is

masque delivers smoothness, moisturization, and conditioning for healthy

a truly smart solution to address scalp discomfort. It is highly efficient in

relaxed or curly hair. It is formulated to seal in scalp moisture, leaving your

adapting to the unique and constantly changing needs for Black women’s

customer with touchable, soft hair.

Designed to work with the Royal Oils Moisture Boost Shampoo, this hair

scalp and hair from one hair wash to the next.

ROYAL OILS MOISTURE BOOST SHAMPOO DEVELOPED BY THE ROYAL COUNCIL

This fresh coconut scent shampoo cleanses hair and scalp to remove

Each product in this line-up were perfected by Black hair experts with

buildup. It’s free of parabens and dyes, with long-lasting odor protection.

active ingredients developed with dermatologists to relieve an itchy scalp*,

It also provides your customer with light-weight, long-lasting hydration

prevent flakes* and itch and provide long lasting scalp relief.**

without fear of stripping away moisture.

*as associated with dandruff

ROYAL OILS MOISTURE RENEWAL CONDITIONER

**with regular use

Customers can use this moisturizing conditioner to restore scalp and hair moisture, leaving hair touchably soft and healthy. It’s free of sulfates,

RESPECT THE CROWN

parabens and dyes.

Cater to your customer’s textured hair need with a collection dedicated to soothing long-lasting scalp relief and luxuriously moisturized hair. OTC Beauty Magazine September 2020

Knowledge to Know

7 HAIR MISTAKES WE ALL MAKE AND HOW TO FIX THEM Hair damage is never, ever a good thing. Regardless of your personal hair goals, we can all agree that dry, brittle strands, split ends, or hair that breaks off is something that should be avoided, no matter what your hair type, color or chemical treatments used or style.

What Is Hair Damage Exactly? Hair damage occurs when aggressors (attack the protective outer layer of your hair (the cuticle) leaving cracks in its exterior. Once cracked, the cuticle opens up, causing your hair to look dry, frizzy, or brittle, and also making it more prone to damage and breakage. So, what is causing this damage and how do we prevent it from happening? Let’s take a look…

1. Hair Brushing Stop over-brushing now! An excessive amount of brushing can cause severe damage, especially when your hair is still wet after shampooing. This is the time hair Unfortunately, many daily hair care routines can contribute to this damage

is most vulnerable, the most elastic and

– from hot tools, over brushing, and how we wash our hair, which is why

more likely to break. Instead, apply a post-

it’s essential to make sure that you’re on top of your hair CARE regime.

shower conditioner, like ApHogee’s Balancing

ApHogee was created to specifically stop breakage and repair damage like

Moisturizer ($8.99/16 oz.) to wet hair. Use a

no other hair care in the market. So let’s get serious about the top 10 hair

wide-tooth comb or your fingers and gently

mistakes we make and how ApHogee can help transform your locks from

comb it through your strands, detangling

drab to fab!

them as you go.

OTC Beauty Magazine September 2020

NEW NATURALS

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Love your hair AVOCADO Prevents Hair Loss Moisturizes Strengthens Hair Root Adds Shine

Fantasia Industries Corporation • www.fantasiahaircare.com • Made In USA

CILANTRO Promotes New Hair Growth Essential Vitamins & Proteins Hydrates & PH Balances Hair & Scalp

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Fantasiahaircare

OTC Beauty Magazine September 2020

2. Blow-Drying

5. Going Too Long Between Trims

Blow drying causes damage so learning how to blow dry correctly is

What’s the easiest way to stop hair damage? Have a trim or cut! While

essential. Some pro tips: allow your hair to air-dry first (about 75% of

cutting your hair may seem a bit drastic, regular trims are an ideal way to

the way if possible) before finishing it off with a blow-dryer. Or try air

keep your hair healthy and free of split ends, which are capable of traveling

drying completely a few times a week or month. Although it may take more

up the length of your hair, causing even more breakage. Book a standing

time, when blow drying use the lowest setting and make sure to use a heat

appointment with your hairstylist for every 6-8 weeks and your split ends

protector like ApHogee’s Style & Wrap Mousse ($7.99/ 8.5 oz.).

won’t stand a chance!

3. Washing Hair Too Often

6. Moisture-Starved

How much is too much? There is no hard rule

While conditioning and moisturizing hair may seem a bit obvious, hair

for this but how often you cleanse is entirely

needs optimal hydration to ward off breakage. Your hair care routine needs

up to you and depends on hair type, texture,

to start with a quality shampoo like those mentioned above and followed

lifestyle and hairstyle. But, over washing your

by conditioner that provides ample moisture but without sulfates and

hair can lead to damage. While daily washes

alcohol. Our ProVitamin Leave-In Conditioner ($8.99/16 oz.) provides not

are fine if you have oily hair, extremely dry hair

only optimal moisture but replenishes, restores and strengthens your hair

may only need weekly shampooing. Either

for year-round healthy locks.

way, you want to make sure you’re washing your hair with a shampoo specific to your hair type and texture whenever it gets dirty. We love our ApHogee’s Green Tea & Keratin Shampoo ($7.99/12 oz.). Make sure you do wash often enough as infrequent shampooing can also create issues such as a buildup of dead cells on your scalp (yuck) or product buildup, excess oil or bacteria which can all cause hair damage.

7. Over Processing Sorry, but all that chemical processing, straightening, bleaching and hair color you’re doing may be causing irreversible damage to your hair. That’s because the harsh chemicals present in these services can make your hair shafts more porous to the point of exposing the hair cortex, which can lead to extreme breakage. To help counteract those adverse effects, we recommend you incorporate a treatment like ApHogee’s Two Step-

4. Hair Enemies - Chlorine + Saltwater

Protein Treatment ($9.99/4 oz.) into your regime every few weeks or use a deep conditioning mask or

Yes, the weather is warm and we want to enjoy the pool and beach while

a daily leave-in treatment like ApHogee’s Keratin &

we can but it can take a toll on our tresses. Saltwater and chlorine can

Green Tea Reconstructurizer ($7.99/8 oz.)

really damage hair and cause it to become dry, brittle, and can strip color. So how can we enjoy sun and water fun while protecting our hair? Easy! Immediately rinse pool or sea water from your hair before applying a deep conditioning cream or oil like ApHogee’s Shea Pro Leave-In Moisturizer

Ready to say goodbye to your hair damage once and for all? Start by creating your perfect customized hair care formula regime by visiting www.Aphogee.com!

($8.99/12 oz.), which will help form a protective barrier around the hair

ApHogee is available at beauty supply stores and salons. For more

shaft and lock in moisture for an extra dose of damage prevention.

information, visit us online at www.Aphogee.com.

OTC Beauty Magazine September 2020

Knowledge to Know By Dawn Thompson

The Magic of Tea Tree Oil Tea Tree Oil is a multiuse oil found in a tree

Hollywood Beauty® is excited to offer the

native to the northeast coast of New South

No. 1 selling beauty oil for hair and skin with

Wales, Australia. It comes from the evergreen

premium quality ingredients. Our Hollywood

leaves of the Australian Melaleuca alternifolia

Beauty Tea Tree® proprietary formula with

tree. Tea tree oil is thought to calm redness,

Vitamin E and Aloe is over 20 years old and has

reduce inflammation, and help with moisture

thousands of positive, loyal consumer reviews

retention. It continues to be a go-to for beauty

across retail.com. Trusted, proven experience in

and personal care over the decades, serving

retail across top retailers has shown that pre and

individuals and families.

Wikipedia public domain: melaleuca alternifolia tree

When consumers learn via education (instore or online) about the magic of tea tree oil, it becomes the heart of their beauty and personal care regimen.

post COVID-19, consumers can’t get enough of Hollywood Beauty® Tea Tree Oil in all sizes. We

have a few experiences that have shown when retailers offer both variety and larger sizes, our retailers have increased their sales overall.

Tea tree is used in many ways. It can be used as a: 1) cleanser/moisturizer; 2) makeup remover; 3) hair detangler/styler and moisturizer in LCO- liquid/ conditioner/oil or PMP-penetrate/moisturize/protect, seal methods; 4) fungus fighter; 5) promoter of healthier hair, scalp, skin and nails; 6) hair and scalp helper for dry, itchy scalp which clears hair follicles for a healthier scalp; and 7) sanitizer mixer to add fragrance and moisturization to hand sanitizer that should always be at a minimum of 70% alcohol.

Photo Credit: FCM/GWCreatives

Adding Sizes Grows Your Business We now have 2-ounce, 8-ounce and newly-launched 16-ounce bottles available. We have seen consumers increase their spontaneous spending when they have been offered an assortment and larger sizes. Because of a

Enjoying Healthier Hair, Scalp, Skin and Nails with Hollywood Beauty®

variety of users and needs, multiple sizes meet consumer needs at shelf and

Tea Tree Oil,

online. We determined that adding education, via a display at shelf or in online opportunities, will only increase these outcomes even more.

OTC Beauty Magazine September 2020

ADVANCED HEAT STYLING

SMOOTH FRIZZ-FREE HAIR

RELIABLE QUALITY AND PEFORMANCE

PROFESSIONAL SALON QUALITY HAIR TOOLS OTC Beauty Magazine September 2020

Larger Sizes/Popular Uses

Hollywood Beauty®, The No. 1 beauty and hair oil brand (based on IRI)

In Fall 2019, the 8-ounce size was put in a few select stores with the 2-ounce

includes a “hero oil” to meet all needs, everything from Tea Tree, Vitamin

size of the same oil type. With early sales increases, the distribution on

E, and Hemp oils to Jamaican Black Castor and Avocado oils to help

the 8-ounce was broadened, and the 2-ounce was not lowered. After over

promote hair growth and retention, provide moisture, and reduce frizz.

six months, the overall business has almost doubled. Beauty and multiuse oils have always been mainstays for a number of hair, skin, scalp and body uses for individuals

•

Hollywood Beauty® Effective Blends, 2 oz., 8 oz.

and families. Now with this oil offering more

newly-launched 16 oz. Tea Tree, Hollywood Pure® Tea

DIY and problem-solving solutions, this trend is

Tree 1 oz., and 30-plus varieties now available

continuing to rise.

•

varieties

For hair, skin, scalp and body daily use, treatments, moisturization and wanting to help promote growth, consumers are reaching for oils

•

offerings can enhance the consumer’s shopping

Hollywood Beauty® Jamaican Black Castor Oil, 3 oz., 7 varieties

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OTC Beauty Magazine September 2020

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“As the father of a young daughter,

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beaming after my most recent

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suite to the astronaut’s seat, you need your haircare

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about it has a huge impact on her

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through my hair and was excited

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that we have the same hairstyle.”

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– Isoken Igwekala-Nweke,

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Business Tips By Phillip Brand

Ways Sales Leaders Respond to Crisis You can’t open a newspaper or turn on the television these days without hearing about the economy, the market, and bankruptcy. It’s a scary, depressing time filled with doom and gloom. What’s happening with the economy? What will happen with your sales? With your business? With your job? Will you survive?

A global crisis can make your local economy fragile. The entire world is facing a recession. While many businesses struggle to cut losses and stay afloat, some of them eventually sink.

With many companies going out of business, closing their doors or filing for bankruptcy, the competition is slacking. Staying afloat during this crisis means excellent opportunities.

Now is the time to act. Here are the Top 5 Tips that a Sales Leader must do today!

OTC Beauty Magazine September 2020

1. Contact all existing clients with a letter supporting your sales representative When the crisis blows over, the economy will release significant pent-up demand for products and services not consumed during the downturn.

Existing clients are more likely to spend money than new ones, so be sure you don’t ignore your current clients. Every account you retain is an account you don’t have to replace. Rather than leading with an upsell ask, ask about where they’re struggling, and then listen actively. Look for ways to use their current budge to help them solve problems. Now is the time to help and support your team. As a sales manager get in touch with each existing client and show support for your team. Clients respect the communication when it comes from top. Communication is key. Successful businesses are built on trust.

2. Head in the field with your representatives Most of our talent development happens in the field. Since it has been a while since your team has been out in the field it is time to help them sharpen the saw again. Sales leaders can emphasize listening to and understanding client needs and help salespeople avoid pushing a product by providing direct feedback in a real sales situation.

By continue to work in the field is one of the best ways to start fostering a better relationship with your team and to begin really leading by example. When team members see their leaders are doing the work, getting in on the action and really working in the trenches, they are much more likely to look at them for guidance and to mimic their behavior.

3. Get back to basics This is an excellent time to reassess your sales fundamentals, to reflect on recent lessons learned, and to identify and implement the best practices that will help increase revenue, profit and market share growth despite the economic climate.

By keep your eye on the fundamentals you will succeed. Make sure your sales team are handling the basics of prospecting, presenting and closing daily. Lead proactively, review the plan, and make necessary adjustments. Most of all you need take charge of the narrative. Constantly talk about your vision and inspire your team.

Now is the time to increase the personal touch. Emphasis your team make make more face-to-face visits to clients, send handwritten notes, stop by occasionally simply to say “hello,” and drop off the proposal in person instead of mailing or e-mailing it.

4. Hire, Hire, Hire Sales hiring is, quite simply, mission critical. The ability to attract, hire and retain successful sales reps is an enormous competitive advantage. Hiring people that are motivated and passionate about your product will result in more conversions that hiring a lot people that don’t understand why your product will benefit clients. A strong salesperson who can clearly communicate your product’s benefits, overcome objections, and close a prospect will outsell an entire group of people who lack this passion. Often managers waste time and effort looking to fill sales positions as quickly as possible while sacrificing quality. Find strong sales

people for your team can bring in consistent revenue and add value to your company.

opportunities means more sales.

It’s impossible for anyone to sell every customer, every time. By increasing the number of opportunities you have, you greatly increase your profit potential and your network of satisfied customers.

5. Limit Sales Meeting and Get Busy Time is the most precious resource your salespeople have. The activities in which they invest in will make the difference between achieving success or failing. Salespeople are experts in engaging in contrived activities to avoid doing the real work of selling. Some, for example, will waste an inordinate amount of time updating, categorizing, and alphabetizing a prospect list to avoid actually picking up the phone and calling one of the prospects on the list. Hold your salespeople accountable to the activities defined by your selling process. Those activities should be focused on identifying and qualifying prospects; developing and closing opportunities. More

As leaders, the first thing you do in times of crisis is to get your arms around your people. You need to ensure that they are safe, informed and confident. Safety and information proved to be the easier topics this week as you listened to the experts.

Your job is to understand your customers by listening to them. Within every motivated sales team, you will find a good, well-rounded sales leader. Get busy!

Meet Phillip Brand

In Become a Warrior at Selling, Mr. Phillip J. Brand takes the audience on a journey of understanding deep interpersonal mechanisms of selling to ingrain the Warrior approach of structured values and principled integral behavior to acquire successful results as career sales professional. To learn more or to connect with Mr. Brand visit his website at: www.phillipbrand.ca.

LET YOUR BEAUTY SHINE • Restore Shine • Replenish Moisture • Regain Manageability

OTC Beauty Magazine September 2020

Business Tips By Christopher Tompkins

The Two Types of ROI:

Return on Investment

vs.

Return on Influence In

the

marketing

world,

many

Return on Investment:

businesses focus on ROI (return on Investment). However, when they don’t get the immediate monetary

If you’re spending money trying to promote a product or service, it’s

results they desire, they begin

essential to be fully aware of your ROI. There are a few things to consider

to pull away from social media

first:

marketing.

1. Know how to budget correctly. But there is another side of the coin: ROI 2.0 (return on Influence). Many

So many people think that spending thousands of dollars on advertising

businesses have begun investing more time and money into individuals

will result in a huge win for their company.

or organizations who can represent their brand and bring credibility and value to them. Have you considered this?

Yes, more money can result in a greater ROI, but, what if you don’t have thousands to spend in order to acquire new customers? You need to be

Either way, both ROIs have a place in your marketing strategy - you just

smart and strategic with what you do have. You’ll want to know as much

need to keep in mind that the value of each one will be unique for your

about your target audience as possible. Don’t waste your money showing

business.

your ad to everyone in the world, when you could be showing your ad to JUST your target audience.

OTC Beauty Magazine September 2020

2. Know your KPIs and marketing goals. Speaking of being strategic, you must know your KPIs (key performance

equation that will help you deliver the ideal metric. Each business has its own needs and its own unique focus.

indicators). These are specific S.M.A.R.T. goals (specific, measurable, attainable, relevant, time-bound) that you can keep track of as your

Is it important for you to have a high number of people connected

campaign progresses

to your profiles? Then the size of your audience will be something that you will want to measure and keep track of. Are you looking to get your

Without these, you’re making business decisions that are based on feelings instead of figures. If you aren’t careful, you could be spending money on marketing efforts that end up in little to no results.

3. Know how to track your ROI using analytics. If you don’t already have traffic tracker set up on your website, what are you waiting for? This is one of the easiest ways to see your website traffic, where they came from, and what pages on your website had a greater increase in visitors than others. Most social media sites offer their own specialized pixel so you can maximize your advertising spend with them, enabling you to only “pay” for when someone clicks through to your site.

Return on Influence:

audience engaged with your content actively? Then you want to track likes, comments, reactions, and shares. Want to use social media links as calls to action to visit your website? Then you need to track the amount of traffic that you are generating via each site.

2. Tell your story. Your full story. In real-time. One of the largest returns you can get on ROI in the influence category is being able to tell your brand’s story, in real-time, while you gauge and measure engagement. Social media marketing is a beautiful compliment and extension to a well-executed public relations campaign. Meaning, you can really tell your brand’s story fully - without being hampered by deadlines, timing, content lengths, restrictions, and more. You are able to comment in real-time to anything that is happening in the universe that you can tie your brand to.

While your return on investment is very matter-of-fact and measurable,

This shows that you are available, have a finger on the pulse, and are

this is not always the case with return on influence. This is categorized

trustworthy. Who do people do business with? Those that they trust.

by the social media engagement factors that have a robust effect in terms of business visibility and a knock-on effect in generating leads, sales, and awareness.

3. Positions you as an expert. Your social media channels are an extension of your online presence.

The return on influence, while it may not be able to be transparently measured in dollars - has a direct effect on the overall campaign.

Consider it the more interactive version of your website or online point of sale. Here you are not just making claims, you are substantiating your business. You can craft and share content that helps bring your target audience closer to you. Showcase how your product/service/business

1. Know your measurements...and what they mean.

solves a problem they face.

When you are measuring your level of influence, there is not a fancy

OTC Beauty Magazine September 2020

Each one of your social media channels acts as a branding and expertise

While return on investment focuses on measurable goals, return on

hub where you can illustrate to your audience the value that you and your

influence is about the results you gain from having a presence on social

brand bring to the table and why they need to be interested. Having these

media, and of course, what your business does with this.

authentic communications in real-time offers positioning like none other! As you continue your marketing journey, look further into how both

Now, itâ&#x20AC;&#x2122;s time to make the best out of both metrics...

ROIs can be factored into your strategy, and how you can reap the benefits of these. Measuring your results from a monetary standpoint and an influential standpoint can only help your business grow.

Meet Christopher Tompkins

Christopher Tompkins is founder, head strategist, and CEO of The Go! Agency. His devotion to helping companies harness the power of online marketing impacts every aspect of The Go! Agency. A fundamental believer in online marketing education, Christopher speaks at national and international conferences. His latest book, The Go Method: 22 Simple Steps to Creating a Social Media Strategy That Works!, is now available! For more details, visit https://gosalesandmarketing.com.

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OTC Beauty Magazine September 2020

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Business Tips By Liz Uram

Powerful Phrases For Difficult Discussions Do you ever come up with your best responses an hour after a conversation

Here are 5 of the most powerful phrases to add to your skill kit so you can

has ended? Do you ever say to yourself “I wish I would have said…” or “I

communicate like a boss in every situation:

wish I wouldn’t have said…”? Do you ever get tongue-tied when you are put on the spot?

1) “That sounds really hard.” Whether it’s the co-worker who vents non-stop about their job, the friend

If you can relate to any of these situations you can improve your confidence

who goes on and on about their relationship problems, or the employee

by adding a handful of powerful phrases to your skill kit.

who complains about how overworked they are, they have one thing in common - they don’t want your advice. They aren’t telling you about their

People who communicate with confidence are calm and in control. They

problem because they want a solution. They just want you to listen. They

strive to be positive and helpful in order to get a good result that benefits

are looking for empathy, not advice.

everyone. However, it can be hard to keep your cool if you aren’t equipped with the right tools. You might avoid saying the things you should or say

It can be difficult to listen to problems without giving a solution, especially

things you wish you hadn’t.

when you know exactly what they should do. Trying to convince them that you have the answer will only lead to frustration and a potential argument.

OTC Beauty Magazine September 2020

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OTC Beauty Magazine September 2020

“I need your agreement.” “That sounds really hard.”

“What are you going to do about it?”

“I agree.”

“I noticed…”

Resist the temptation to tell them what to do and try saying “That sounds

3) “I agree.”

really hard” instead. You’ll find that pulling a phrase like this will validate

This short, powerful phrase will stop an argument in its tracks. It’s nearly

the other person’s feelings and help them move on.

impossible to argue with someone who is agreeing with you (although some people will try). There is little upside to arguing your point with

2) “What are you going to do about it?”

anyone.

After you have expressed empathy, follow up with a question such as “What are you going to do about it?” Most people know what they should do and

For example, say a team member didn’t complete their work for the day

by nature they will put more energy into their own ideas than yours. Don’t

and when you ask them why not they say “There’s too much work. We’re

waste your time telling people what to do. Avoid any statement that starts

too busy. I can’t do everything around here.” Simply say “I agree. It has been

with “You should” or “You have to.” Instead ask them what they think.

really busy around here.”

This will also reveal whether they have any interest in solving the problem

Once you’ve agreed then you can follow up with the expected job

or if they just want to continue complaining. If you sense that they aren’t

performance. “I agree, it has been really busy lately. However, you know

interested in solving the problem, then you may have to distance yourself.

that our promise to our customers is that every order will be processed

However, if it’s a direct report you will have to deal with it. Negative

same day.”

attitudes are contagious. See #4 for how to address a negative attitude.

OTC Beauty Magazine September 2020

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4) “I need your agreement.” Dealing with performance issues can be challenging and given a choice, many managers prefer the ‘wait and see’ approach. That usually doesn’t work. When someone isn’t meeting performance or behavior standards

key to a positive or negative outcome. When addressing a performance issue you’ll have the best outcome if you focus on the observable behavior rather than on the person. Keep in mind that the principles of good communication include being positive and helpful.

a coaching conversation is needed to help the team member get back on track.

For

example,

when

addressing an attitude issue try saying, “I noticed that

The one and only goal of

you don’t seem like yourself

a coaching conversation

lately.” Not, “What’s wrong

is to get the team member

with you?”

to agree to improve their performance or behavior. Because many managers

If you choose the wrong the

don’t have this phrase in

words and the other person

their skill kit they never

immediately gets defensive

come out and clearly state

you might as well end the

what they want.

conversation and come back to it later.

Behavioral issues, such as negative attitudes, can be especially challenging but they must be addressed if you are going to put an end to negativity in

Be aware that even if you use all the right words and say all the right

the workplace. Chronic negativity is a drain on the bottom line and risk

things, there is no guarantee that the other person will respond in the

losing your top performers if you allow bad attitudes to go unchecked.

same professional way. That’s okay. Communicating like a boss is about taking ownership of what you do and say regardless of the outcome. You

Don’t avoid having these difficult conversations, there is too much at stake. Say “I need your agreement that you will maintain a professional, respectful

are responsible for making the effort. You are not responsible for how the other person chooses to react.

attitude in the workplace.” And then hold them to it. These five phrases will help you remain calm, confident, and in control in all situations. Take them out and use them. The more you use them the

5) “I noticed…” The words you use to start off a potentially difficult conversation are the

Meet Liz Uram

more comfortable you’ll get and soon you will be communicating like a boss.

Liz Uram is a nationally-recognized speaker, trainer, consultant, and author. She equips leaders with the tools they need to communicate like a boss so they can make a bigger impact, get better results, and motivate others to do their best. With 20 years of experience, she’s developed systems that work. Uram’s written four books packed full of strategies leaders can implement to get real results, real fast. For more information, please visit www. lizuram.com.

OTC Beauty Magazine September 2020

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OTC Beauty Magazine September 2020

Urban Call Briefs by Lafayette Jones

Cheryl Broussard

Dr. Griggs

Author and Entreprenuer

Health and Wellness Advocate

Cheryl Broussard, Author and

Dr. Seth O. Lartey

Anika Robbins

Beauty Professional, Activist and Public Servant

The Right Reverend AME Zion Bishop of AlabamaFlorida Episcopal District

Marketwatch and other major TV stations and featured in many National

Entrepreneur

publications.

She is the principle of Jet Set Girl

She has conducted and spoken at International conferences, workshops

International, LLC.

and seminars on business, investments, and entrepreneurship.

Cheryl is a consummate entrepreneur

Cheryl is also the former host of the “The Cheryl Broussard Show’ radio

with over two decades of experience.

show on KBLX, San Francisco, CA.

She is the former owner of Jet Set Girl

Cheryl Broussard

Author and Entreprenuer

Hair, a distributor of luxury synthetic hair and hair products for professional

Dr. Griggs

women. Her belief is that women must

Advocate

approach life from a holistic standpoint. And beauty plays a major role in

Dr. Eric Griggs is a New Orleans-

wealth-building and inner self-confidence.

based community medicine doctor and

Cheryl has participated in the Multi-cultural beauty world and was an

health educator who has dedicated his

honoree role model in Beyond Beauty. She has an established relationship

professional life to raising health and

with the Bronner Bros. company and has been featured in their Upscale

wellness awareness in the New Orleans

magazine. She is also an author and has written over 14 bestselling books and selling over 250,000 copies worldwide, speaking all over the world, becoming a

Health and Wellness

Dr. Griggs

community.

Health and Wellness Advocate

media personality on CNN and The Wall Street Journal and building an

Known as Doc Griggs, he graduated

online empire, now my life’s work and passion is to empower entrepreneurs

from the University of Notre Dame in 1992 and Tulane University School

to have a lucrative business that impacts not only their lives but many

of Medicine in 1996 and has always held a special place in his heart for

others worldwide. Her mission is to transform the lives of entrepreneurs

the City of New Orleans and has been an active health advocate since

worldwide to have true financial and time freedom.

graduation. He has made it his life work to educate the community on

Cheryl started her business career as a stockbroker with a major Wall Street

health and wellbeing and is an active participant in his programs.

firm and later left to start her own money management company where

Upon completion of medical school in 1996, Dr. Griggs received the Robert

her firm managed $75 million in investment assets. She has appeared as

C. Baird Award for overachievement in pursuit of a Medical Degree. In

a business and financial expert on CNN, CNBC, Wall Street Journal, CBS

2013, Dr. Griggs received the “Champion for Change” Award from The

The preceding article is the property of SMSi – Urban Call Marketing, Inc. - and may not be reproduced without written permission from the author. OTC Beauty Magazine September 2020

Urban Call Briefs by Lafayette Jones

Links, Incorporated of New Orleans. Most recently, he was awarded the

Get Moving!® with Doc Griggs” show on Thursdays at 10 AM. He hosts

Jack leadership and community service award by the New Orleans chapter

another weekly radio broadcast every Sunday, “The Doc Griggs Show with

of Jack and Jill Incorporated.

Access Health Louisiana” on iHeart radio’s WYLD 940 AM from 8:30 PM

Doc Griggs’ mantra is “Get checked. Get fit. Get moving!®” His approach

to 9:00 AM. Additionally, monthly appearances on the “Good Morning

transcends race and gender barriers. His ability to speak proficient Spanish allows him to utilize a comprehensive creative approach to engage men, women, and children of both English and Spanish speaking heritage.

Show” with Oliver Thomas on WBOK 1230 AM. and bi-monthly medical contributions to Breakthru Magazine, a local community magazine, keep Doc Griggs on the move!

His efforts as a health educator and health and awareness advocate have been recognized by District 7 State Senator David R. Heitmeier in a 2014

Anika Robbins

resolution naming Dr. Eric Griggs, a Health and Wellness Ambassador of

Beauty Professional, Activist and Public

the State of Louisiana. In May 2014, the New Orleans City Council as the

Servant

Health and Wellness Ambassador for the City of New Orleans and was

Anika Robbins is a global renaissance

recently named as the Chairman of the Healthcare Sector for FitNOLA,

woman

the City of New Orleans’ fitness initiative. He was recently was appointed

he serves as the Medical Advisor for Xavier University School of Pharmacy Health and Wellness Center.

100 Black Men of Metro New Orleans and also serves on the 100 Black Men National Health and Wellness Board. In March of 2014, Dr. Dog Griggs was also named Spokesperson for the American Cancer Society - Greater New Orleans and is also a member of their Executive Leadership Council. As former chairman for the American Heart Association’s Multicultural Leadership Committee, he is also a member of their Greater Southeast Affiliate Multicultural Initiatives Committee.

built

her

life

to community. She is the President

Anika Robbins

Beauty Professional, Activist and Public Servant

Doc Griggs is an active participant in several organizations that promote positive change in the community. He is the Health and Wellness Chair for

has

around  family, business and service

as an Assistant Professor at LSU School of Medicine and works for Access Health Louisiana as the Director of Community Medicine. Additionally,

who

and CEO of the ANIKA Foundation-a non-profit

organization

dedicated

to empowering community through health, civic engagement and economic

empowerment. She is also the Founder of Black Votes Matter MN, a nonpartisan voter engagement initiative designed to increase voter turnout, develop leaders and increase representation in government. As Chair of the Minneapolis Commission on Civil Rights, she is committed to promoting equitable access to economic opportunities while protecting the civil rights of community members. Robbins, also chairs the Cultural Engagement Complete Count Committee with the State of Minnesota to ensure equitable representation in under- counted communities. As a Minnesota Voice and Roy Wilkins Fellow, respectively, she has received

While Health and Wellness are near and dear to his heart, Doc Griggs

numerous awards and accolades for her service and philanthropy, including

works closely with the youth as well. He proudly serves as the Director

“Outstanding Black Business of the Year” - Minnesota Black Chamber of

of Health Sciences for STEM NOLA and currently serves on the Board

Commerce, 2011, the Fannie Lou Hamer award in 2018, and an award for

of Directors for Playworks-Louisiana and on the Broadmoor Charter

Outstanding Community Service, issued by Positive Image Minneapolis

School Board. Dr. Griggs also co-founded and directs the Broadmoor

in 2019.

Basketball Association, a basketball program for at-risk youth. Earlier

Robbins and husband, Dr. Juneau Robbins, own and operate the Robbins

this year, Doc Griggs was appointed by Governor John Bel Edwards to the Louisiana Children’s Cabinet Advisory Board and as a spokesperson for the Governor’s Louisiana Youth For Excellence program.

Urban Wellness Retreat, the Northside’s premier health & wellness center. Like her first bricks & mortar-Java Noire-the Twin Cities’ first African American owned cafe that she established at the tender age of 25 - The Robbins Urban Wellness Retreat is a warm, safe haven for health, wellness

He appears weekly on Fox 8 WVUE’s Morning Edition as a Health Educator every Thursday morning at 7:40 AM and every Friday at 9:45 AM. He also appears weekly on WHIV 102.3 FM on the “Get Checked. Get Fit.

OTC Beauty Magazine September 2020

and community building.

The Right Reverend Dr. Seth O. Lartey,

He has also served in the following capacities in the A.M.E. Zion Church as Episcopal Director of Leadership Education in the 6th Episcopal District

AME Zion Bishop of Alabama-Florida

which is known now as the Eastern North Carolina Episcopal District and

Episcopal District

the Piedmont Episcopal District. He is the founder and former president of the Greene County Education and Enrichment Program, Snow Hill,

Bishop Seth O. Lartey was born in Monrovia, Liberia (West Africa).

Dr. Seth O. Lartey

earned several degrees of higher learning

The Right Reverend

from the following institutions, Liberia

AME Zion Bishop of AlabamaFlorida Episcopal District

Theological Seminary of Monrovia,

North Carolina, The Educational Acceleration and Enrichment Program, Inc., Elizabethtown, North Carolina, The Goler Institute for Development and Education, Inc., and the Goler Community Development Corporation of Winston-Salem, North Carolina.

Theology),

Dr. Lartey is a recipient of many honors and awards (i.e. Who’s Who,

Livingstone College, Salisbury, North

Alpha Kappa Mu Honor Society, Presidential Scholar, NAACP Presidential

Carolina [Bachelor of Education], Duke University School of Divinity,

Award, Winston-Salem Chronicle Man of the Year, Order of the Long Leaf

Durham, North Carolina [Master in Religious Education], and Drew

Pine of North Carolina, Honorary Doctorate from Livingstone College,

University, Madison, New Jersey [Doctor of Ministry].

Salisbury, North Carolina).

He is married to Jacqueline Inez Williams-Lartey, and they are the very

He has served or is serving on boards both national and international:

proud parents of three beautiful children, Solomon Benjamin Dorme,

National Council of Churches, Churches United in Global Mission, United

Alicia Elzera Amelia and Victoria Danielle Kamaria Lartey.

Way, Winston-Salem State University Foundation Board of Directors,

Liberia

(Bachelor

Faith Partnerships, Trinity College and the A.M.E. Zion University of West Bishop Lartey pastored several churches in various conferences under the leadership of the late Bishops Ruben L. Speaks, Cecil Bishop and retired Bishop George W.C. Walker. His pastorates included St. Mathias A.M.E. Zion Church of the Liberia Annual Conference, Liberia, West Africa,

Africa, Board of Trustees for Livingstone College, Salisbury, NC, President of AFED Community Economic Development Corporation, Founder/ CEO of Next Generation Movement and 400 Years Celebration Inc., and many other boards.

Trinity A.M.E. Zion Church, Invitation A.M.E. Zion Church and Mt. Zion A.M.E. Zion Church of the Cape Fear Annual Conference (Eastern N.C.

Bishop Lartey was elected the 100th Bishop in line of succession in

Episcopal District) and Goler Memorial A.M.E. Zion Church (Piedmont

July 2012 in the African Methodist Episcopal Zion Church. His first

Episcopal District). He serves as Chairperson of Zion ’s Benefit Services

assignment was the Western West African Episcopal District and he has

and First Vice-President of Church Growth and Development in the

historically become the first African native bishop to serve an Episcopal

A.M.E. Zion Church.

area in the United States of America in the assignment of the AlabamaFlorida Episcopal District.

Each month, Urban Call Briefs covers subjects that provide readers of OTC Beauty Magazine with information on multicultural consumers, Hispanics and African Americans, who are the fastest growing consumer segments in the U.S. The mission of this column is to build a bridge of communications and information between manufacturers and retailers and the ethnic consumers they wish to serve better. The column offers resources covering marketing, retail merchandising, consumer research, purchase behavior, fashion and beauty trends, industry events and people, trade association news, new product launches and a potpourri of information designed to help the readers make intelligent decisions about the customers they serve. Urban Call is a registered trademark of Segmented Marketing Services, Inc. (SMSi). For more information, call 336-759-7477 or visit www.segmentedmarketing.com. The preceding article is the property of SMSi – Urban Call Marketing, Inc. and may not be reproduced without written permission from the author.

OTC Beauty Magazine September 2020

Feature

Every year, our manufacturers go above and beyond for a worthy cause. They demonstrate that beauty can be found in anything, including the act of giving. And thanks to the negative impacts of an international pandemic, there are plenty of opportunities to give back to the community. Get some inspiration on how you can give back by reading about what your favorite brands accomplished this year.

or from any rioting effects. In its headquarters city, ORS™Cares has made direct contributions to impactful local community organizations, among them My Block, My Hood, My City, which has raised and provides funds for small black businesses in disadvantaged areas in Chicago that were impacted by the recent rioting, and others. Prospective applicants interested in assistance from ORS™Cares must visit the website, at www.orshaircare.com and

ORS™ Haircare Gives Back by Introducing ORS™Cares Initiative, Providing Relief to Black Hairstylists and Salon Professionals Nationwide

complete the application therein to apply.

Leader in Ethnic Haircare Marks Juneteenth African American Holiday

to continue its legacy of leadership and corporate social responsibility.

As the nation’s essential black salon industry is suffering and needs assistance more than ever, ORS™Haircare, with ORS™Cares, stands poised

With Bold Statement of Support for Black Independent Business Owners

based multicultural haircare company, this morning proudly launched

Olivia Garden Releases New Charity-Driven Brush Collection

ORS™Cares with $100,000 starting investment. ORS™Cares a multi-tiered

Olivia Garden, a global leader in high-quality, innovative tools for the

CHICAGO, June 19, 2020 - ORS™ Haircare, the respected, Chicago-

support initiative conceived to benefit black hairstylists and salon owners nationwide who’ve suffered losses owing to the COVID-19 crisis, and the ongoing social unrest from city to city. Fittingly announced today, on the 2020 Juneteenth independence holiday, the initiative includes the ORS™Cares Relief Fund, established to aid licensed hair professionals with grants, which can be used for any purpose. ORS™Cares will also provide charitable product donations and contributions to select black community organizations. ORS™Cares is a significant step, among others, that ORS™Haircare has taken to show

professional hairstylist, is releasing a new brush collection, CreateCHANGE! with 100% of net profits going to organizations that fight against racism, discrimination and injustice. Once released, you will be able to see real time donation details at Oliviagarden.com. The collection features three customer favorite brushes with a new design to help raise funds and awareness for the fight against racial inequality. The three brushes are:

•

coated barrel heats up faster & retains heat longer

its support to black industry practitioners. It is a sense, and spirit of

creating faster and better styling. The

commitment that runs company wide.

lightweight brush hydrates the cuticle

“For more than two decades now in the business of beauty, ORS™Haircare has honored and respected the unique struggle of black hairstylists and salon professionals—and they’re in our thoughts especially at this

and adds shine to eliminate flyaways.

•

creating faster and better styling. The

we are as a company. It’s what we stand for, and in extraordinary times like

lightweight brush hydrates the cuticle

these the onus is on all of us to invest in each other and lift each other up,

Through the ORS™ Cares Relief Fund, ORS™Haircare will provide grants to licensed, salon-based hairstylists across the U.S. to help ease the strain and pressure on those who’ve been unable to work owing to the pandemic, 46

OTC Beauty Magazine September 2020

2 1/8” Thermal

heats up faster & retains heat longer

the struggle of being independent businesspersons, giving back is also who

get left behind.”

Ceramic + Ion

Barrel Brush – Ceramic coated barrel

challenging time,” the company said in a statement. “But beyond merely

and that’s what ORS™Cares is really all about. If we don’t do it, then people

Ceramic + Ion 1 3/8” Thermal Barrel Brush – Ceramic

and adds shine to eliminate flyaways.

•

OG Brush Detangler (Medium-Thick Hair) – Quick, easy and pain free detangling using ball point tips with a scalp hugging design and removable cushions for easy cleaning.

Murray’s Worldwide Partners With Sorority to Open First United Arab Emirates Chapter Murray’s Worldwide partnered with Sigma Gamma Rho Sorority, Inc. in making history as it welcomed its first chapter in the United Arab Emirates (UAE). The newly established chapter addresses concerns that impact the local community educationally, civically and economically. Expansion for the newly established chapter will focus on women in the UAE while more broadly introducing the vision and mission of the sisterhood.

Murray’s Worldwide was a sponsor for the private reception held for the Mu Phi Sigma Chapter. Deborah Brannon, the Director of Sales and Merchandising at Murrays Worldwide, provided an enthusiastic welcome and product overview. International leadership, chapter members, and guests

were

provided

variety of products and gifts by

Murray’s

Worldwide

that further heightened the celebration.

Sigma

Gamma

Rho

Sorority, Inc. (https://www. sgrho1922.org/) is a nonprofit organization whose aim is to enhance the quality of life within the community. Public service, scholarship, leadership development and the education of youth are the

Photo Credits:

•

At the time of the photo: Deborah Catchings-Smith, 24th International President of Sigma Gamma Rho Sorority, Inc. and

hallmarks of the organization’s programs and activities.

Rasheeda S. Liberty, International Vice President of Sigma Gamma Rho Sorority, Inc.

•

Picture of chapter members – Members of the NEW Mu Phi Sigma Chapter, Dubai, UAE

•

Members of the Southwestern Region (https://www.sigmaswregion. com/) of Sigma Gamma Rho Sorority, Inc.

Fantasia Industries Corporation Makes and Donates Hand Sanitizers to Local Hospitals Fantasia Industries Corporation has been busy making and donating hand sanitizer to all the hospitals in our area. New Jersey, specifically Bergen County, was one of the hardest hit areas in our country when this pandemic began. Hand sanitizers were given to Holy Name Hospital in Teaneck, New OTC Beauty Magazine September 2020

Jersey; Englewood Hospital in Englewood, New Jersey; Valley Hospital in Ridgewood and Paramus, New Jersey; Hackensack University Hospital in Hackensack, New Jersey and St. Joseph’s Hospital in Paterson, New Jersey. The haircare company also made a stop at the Bergen Volunteer Medical Initiative and the Paramus Police Department. Through their employees, we were able to make much-needed donations to a couple of group homes who serve the disabled population in the area.

African Pride Joins the Voting Rights Movement with Tina Lawson New #TakePrideAndVote Campaign Protects Our Right to Vote and Empowers Americans to Take Back the Polls this November July 21, 2020 (Savannah, GA) – Today, African Pride, leading haircare product manufacturer with more than 30 years’ experience creating quality and affordable products, unveiled a new #TakePrideAndVote campaign in partnership with Tina Lawson, businesswoman, cosmetologist and ambassador for And Still I Vote, a national call to action spearheaded by The Leadership Conference on Civil and Human Rights, to empower Black and Brown communities across the country to take back the vote this November 2020. For years, decision makers nationwide have passed laws making it harder to cast a ballot – especially for people of color. In every corner of the country, policymakers have put up discriminatory barriers for these targeted communities and African Pride customers to shut them out for voting right. From closing 48

OTC Beauty Magazine September 2020

polling locations in Black neighborhoods early, turning registered voters away for lack of proper identification check in to wrongfully erasing voters from the rolls – low-income families, seniors and college students – they are taking away the people’s right to vote and rigging the system. Thankfully, Ms. Tina Lawson has been an advocate for the HEROES Act, helping provide economic relief and protecting the rights of all registered voters and families in our Black and Brown communities during these difficult times.

Kenra Professional Donates Products to the Dream Center in Los Angeles Kenra Professional donated over $200,000 worth of products, including shampoos, conditioners, and styling products to the Dream Center in Los Angeles in July 2020. The Dream Center serves as a resource center focused on finding solutions to homelessness, hunger, and the lack of education through residential and community outreach programs in Los Angeles communities

17 Million people were purged from voter rolls between 2016 and 2018 • 6 Million people were denied the right to vote in 2016 due to a previous felony charge • 25 states, half of the states in the country, have enacted voting restrictions in the last decade “We understand that 2020 is a critical election year,” said Kendria Strong,

Henkel North America Donates to a Variety of Funds to Help Professionals in Need

EVP of Marketing & Innovation at African Pride. “It’s now time to

As part of Henkel’s Global

empower our communities to take action and impact change by increasing

Solidarity

voter registration and elevating voices. Together with Ms. Tina Lawson,

North America has donated

ambassador for And Still I Vote, African Pride is committed to creating a

more than $700,000 to national

platform that inspires and motivates generations.”

partners and local charities

Kicking off the 5-month-long campaign today, and leading up to Election Day this November 3, 2020, the brand will host celebrity Instagram Lives with Ms. Tina Lawson titled, “Talks with Mama Tina,” to empower Black communities by arming them with the knowledge, tools and influence to make every single one of our votes count. The educational series will also share key voting statistics from And Still I Vote, along with important dates to know such as the 55th Anniversary of the 1965 Voting Rights Act and National Voter Registration Day, and much more.

Program,

Henkel

where employees live and work. We have also allocated over 1.2m units in essential product donations from across Laundry & Home Care and Beauty Care to a network of foodbanks and other charities in the US and Canada.

“I’m happy to be in partnership with African Pride,” said Tina Lawson. “They are helping to change the narrative and elevate Black voices,

In April 2020, Henkel North America’s Beauty Care Hair Professional

reminding us that our vote and our voice matters. We have to connect these

business announced that the Company will donate $200,000 to The

dots for our community.” African Pride’s #TakePrideAndVote campaign is call to action to encourage people from across the country to join the voting rights movement and impact real change. Coming together with our Black and Brown community, we can now be properly armed with the tools needed to get to the polls this fall. It’s time for a democracy where every eligible voter can cast a ballot and have it counted. Join us on Instagram to learn how you and your vote can effect real change. For additional information on the #TakePrideAndVote

Professional Beauty Association (PBA) to support the PBA COVID-19 designed

Relief

Fund,

help

support

licensed beauty professionals who have not been able to work or are experiencing financial hardships due to the COVID-19 outbreak.

campaign, upcoming “Talks with Mama Tina Presented by African Pride,” the African Pride brand or products visit AfricanPrideHair.com and follow

In May 2020, Henkel Beauty Care Hair Professional launched the first

#TakePrideAndVote and @MyAfricanPride on Instagram and Twitter and

24-hour digital charity hair festival bringing education and inspiration

@MyAfricanPrideHair on Facebook.

to the hairdressing industry. Together with the Fritz Henkel Stiftung Foundation #HAIRDRESSERSUNITED contributed 100,000 euros to a variety of charities globally, including The Red Cross, United Way and

OTC Beauty Magazine September 2020

the Professional Beauty Association. The event was also recorded as a

The HelpYourSalon.com Hairdresser Solidarity Campaign. Launched in

GUINNESS WORLD RECORDS™ for the ‘longest online hair education

April 2020, HelpYourSalon.com provides a free platform to sell vouchers;

seminar streamed over the internet’ – achieving a total of 27 hours and 34

designed to help businesses, such as salons and independent hairdressers,

minutes of continuously live-streamed content.

to survive the shut-down with the means to generate an immediate cash flow.

Henkel North America’s Beauty

Care

Hair

Professional also teamed up

with

service

provider and launched a comprehensive initiative to

showcase

their

dedicated support to the hairstylist with

affiliate

community e-commerce program,

HelpYourSalon.shop/us. The program is a quick and easy way for salons and stylists to retail products to clients while earning a portion of sales.

HASK Donates to the NAACP For Social Justice 2020,

To express gratitude and show

Henkel North America’s

support over the past several

Canadian Beauty Care

months, HASK has donated

Hair

Professional

to the National Association

introduced

for the Advancement of

support

Colored People (NAACP)

salons

to advocate for social justice

hair

and equality. The company

color and developer to

has provided over 45,000

help them get back to

hair care products to nursing

business. Over CAD$ 2

facilities,

million in hair color and

homeless shelters across the United States. In addition, frontline workers

developer will be provided to nearly 3000 salons across Canada through

have been given travel-size shampoo, conditioner, dry shampoo and hair

Also

May

business a

business

program providing

the Schwarzkopf Professional and Joico brands.

for free

hospitals,

and

kits to help create a convenient and clean working experience

Henkel

Beauty

Care

Hair

Professional brands also hosted other

support

programs,

such as the HelpYourSalon. com

Hairdresser

Solidarity

Campaign and the Help Your Salon

eCommerce

Affiliate

Program. 50

OTC Beauty Magazine September 2020

during long-hour shifts. HASK has strived to provide a moment of comfort and selfcare for those who need it the most during these uncertain times and applaud all of our health care heroes.

Henkel Brand Guy Tang Donates Over $1M of Haircare Products

and facing financial hardships due to job loss.

•

Seattle’s Union Gospel Mission: Ministry-based service provider

In an effort to provide confidence, hope and inspiration through beauty,

who loves and cares for our homeless neighbors by meeting urgent

Guy Tang donates over $1M of haircare products to those impacted by the

physical needs, building relationships, and offering long-term

Covid-19 pandemic.

recovery programs in order to restore dignity and help move people to healthy, thriving lives.

#mydentity @Guy_Tang, a Henkel brand, is committed to helping those

•

Americas providing shelter, food, immediate crisis care, and an array

impacted by the COVID 19 Pandemic. To that end, as part of Henkel’s COVID-19 global solidarity program, #mydentity, and the brand founder, Guy Tang, are donating over $1 million worth of #mydentity haircare

Covenant House Florida: The largest privately funded agency in the of other services to homeless and runaway youth

•

Boston HealthCare: Delivers direct medical, dental and behavioral

products to organizations supporting millions of individuals in highly

health services to homeless men, woman and children in shelters and

impacted areas around the globe. These organizations help front-line heroes

on the streets.

and essential workers, as well as support women, children and families who are rebuilding their lives through these difficult times. Personal care items

•

with the skills to become self-sufficient, empowering families to avoid

are a necessity but can be a high expense that many families are unable to afford, especially with the high rates of unemployment at this current time. Additionally, front line workers such as nurses, doctors and hospital staff

homelessness, poverty and abuse in the future.

•

and comfortable, close and convenient overnight accommodations

•

Family Rescue: Dedicated to eliminating domestic violence in the Chicago community by providing comprehensive support services

Guy Tang and Henkel are pleased to assist by providing #mydentity shampoo, conditioner and hairspray to the following organizations:

St. Vincent/William Moran Hospitality House: Dedicated to providing individuals and families living in poverty with health care

are working tirelessly, around the clock and need personal care items in hospital shower facilities.

Vision House: Strives to equip families experiencing homelessness

and shelter to victims and their children.

•

Union Rescue Mission LA: One of the largest rescue missions dedicated to serving people experiencing homelessness.

•

Cedars-Sinai Medical Center: Los Angeles academic healthcare organization dedicated to providing care to anyone in need.

•

Mary’s Place: Mary’s Place provides safe, inclusive shelter and services that support women, children and families on their journey out of homelessness.

•

Project Beauty Share: Project Beauty Share® helps

marginalized

women rebuild their lives by giving them an opportunity to be a part of the community.

•

Dress for Success: The mission of Dress for Success is to empower women to achieve economic independence by providing a network of support, professional attire and the development tools to help women thrive in work and in life. Their client population is the among the most vulnerable groups impacted by the COVID-19 crisis

“I started #mydentity to create a like-minded community that helps inspire others through the power of beauty, said Guy Tang, #mydentity founder. With the Coronavirus leaving the less fortunate in dire straits, I am extremely grateful to be able to use that same power and inspiration to help those in need. We are all in this together.”

“As we all work together to get through this pandemic, Henkel is eager to show our gratitude

and

give

thanks to the front-line heroes and assist those who are particularly vulnerable

this

unprecedented time”, said Stefan L. Mund, Head of Henkel Beauty Care Professional in North America.”

OTC Beauty Magazine September 2020

Henkel Brand eSalon Sponsored Giveaway For Healthcare Workers

COMMUNITY SUPPORT

To help recognize and give back to healthcare workers on the frontlines,

donated 100,000 medical gloves (90k) to the Greater Los Angeles VA

eSalon put together a month-long giveaway in May. To enter, users tagged

Healthcare System and (10k) to CareMore Health. In addition, eSalon also

a healthcare worker in the comments with a heart. 10 winners were

made a $10k financial contribution to the Los Angeles Regional Food Bank

announced every Thursday in eSalon’s Instagram Stories. All winners

, providing meals to those in need during this difficult time. Internationally,

received one year of free custom hair color and one $100 credit toward hair

donations were made to Les Restos du Cœur in France, FareShare in the

care products from eSalon.com.

UK and Die Tafel in Germany to support communities. Donations were

To help our local communities during this unprecedented time, eSalon

also made to Face Shields for Heroes and Hair Color vouchers given to COLOR MUSE PRO PROGRAM:

both VA Greater Los Angeles Healthcare System and UCLA Medical Center for their medical staff.

eSalon also sponsored the Color Muse Pro Program, eSalon partnered with licensed colorists and help them be able to continue to provide a level of service and personalization for their loyal clientele in lieu of being in their salon chair, while also earning supplemental income.

House of Cheatham Launches HOC Cares House of Cheatham offers storytelling segments as a part of House of Cheatham’s community connection initiative called “HOC Cares”

HOW IT WORKS:

•

Apply & Share w/ Clients: After filling out a quick application online (HERE), professionals will receive a unique URL to share with their clients that takes them to eSalon’s Custom Hair Color quiz.

•

to promote and highlight community impact, education, diversity, sustainability and environmentally friendly-decisions. If you look on social media, consumers are longing to be connected to companies and brands that have a cause, companies that show a social consciousness about the world we live in, a giveback message associated

Help Clients Create Custom Color w/ eSalon: Stylists will walk their

with their business model. The days of consumers turning a blind eye to

clients through the quiz to craft their custom hair color over the phone,

companies whose main goal is solely to profit from the sales of goods and

FaceTime or Zoom (eSalon’s quiz is reviewed by the company’s in-

services but have no tangible or measurable giveback to the very people

house colorists who formulate unique color combinations specifically

who support their businesses, are long gone. Consumers are very attracted

tailored to each client thanks to the brand’s patented technology. To-

to knowing that businesses and the people who run them care about our

date, eSalon has developed over 215K unique color combos!).

community and the overall environment.

Up-Close-And-Personal Application Tutorial: Once clients receive

We search for inspiring community stories to promote. Each story

their color (which also comes with all the application tools needed, as

told is sponsored by a specific House of Cheatham hair care line. The

well as shampoo and conditioner), stylists can walk them through a

segments are promoted through each brand’s social platforms (i.e. @

step-by-step expert application.

auntjackiescurlsandcoils

Earn Money: As part of the Color Muse Pro Program, licensed

Facebook, Youtube ), and on the HOC website under the tab “HOC Cares”

colorists will receive $20 for every first-time custom color order and

at www.HouseofCheatham.com/hoc-cares/

$5 for every order after that (eSalon’s custom color ranges from $22

Through the HOC Cares Initiative, House of Cheatham is not only

for subscription pricing to one-time purchase of $27.50).

acknowledging its consumers for their great strides and accomplishments

and

@africasbesthaircare

Instagram/IGTV,

but is also supporting their efforts in being successful, young entrepreneurs AJ Lordet, Frederick Fekkai’s NYC Color Director and eSalon Color Ambassador says of the program: “During this difficult time when we can’t be behind the chair, eSalon’s Color Muse Pro Program is the best way to keep money coming into our homes. Many doors open for consumers and clients as they try to navigate maintaining their beauty routines - eSalon is the right door to give them the closest salon experience, at-home.”

OTC Beauty Magazine September 2020

in an overall effort to stabilize our communities by awarding recipients with financial contributions to help support their missions. They also receive an extra gift of our favorite hair care products!

OTC Beauty Magazine September 2020

Top FIVE

Heat Protectants Heat damage is a common hair issue. It’s such a common issue that many customers may refrain from applying heat to their hair unless it’s utterly necessary. So finding liquid heat protectants and high-quality electrical products to ensure your hair thrives. Update your inventory with these top-selling heat protectants products at Jinny Beauty Supply.

BaBylissPro™ Nano Titanium™ 1” Titanium-Plated Ultra-Thin Straightening Iron BABNT3072T

Straightening your hair may seem like a good idea, but it’s imperative

to have a high-quality iron to protect your tresses. The BaBylissPro™ Nano Titanium™ 1” Titanium-Plated Ultra-Thin Straightening Iron is ultra-thin and exceptionally lightweight and easy to handle.

Highlights

• • •

Anti-Humidity Heat Protectant Spray AP48704

Electric Pressing Comb NGC31E

corrosion

50 heat settings – up to 450°F

Ryton® housing resists ultra-high heat

Blow Out Creme RR39767

This African Pride

The Challenger

Thereme of Nature

Heat Protectant

Comb is a

Protector Smooth

Anti-Humidity

provides 400°F

heat protection

and guards against heat damage.

Formulated with a

keratin complex, this lightweight formula blocks humidity,

seals in shine and

keeps hair straight for

twp weeks or until the next wash day. 54

Ultra-smooth titanium plates conduct ultra-high heat and resist

OTC Beauty Magazine September 2020

Electric Pressing throwback to a period where

hot combs were placed on the

stove. This model is heated via

electricity, and its brass teeth

guarantee even

heat distribution.

Argan Oil Heat

& Shine Blow Out

Creme protects hair up to 450°F during the blow drying

process. It smoothes hair to improve

Strengthen & Restore Blow Dry Creme SD21592

This creme

helps speed up

the time spent

blowdrying your

hair. With this rich

styling cream,

frizz is kept

under control,

manageability while

while your hair is

leaving hair full of

heat damage and

restoring shine,

body, frizz-free and

smooth with Exotic Shine™.

protected against

breakage.

free of

SLS/SLES SULFATES* SILICONES PARABENS

Take thirsty curls from parched to pow!

e r u t s i o M e x u l De new

collection

#UnitedWeCurl

@ZotosProfessional

www.zotosprofessional.com OTC Beauty Magazine September 2020

Beauty Ambassador

Styling Tools

By Sara Rueda

GREAT HAIR MEANS GREAT HAIR CARE It’s an exciting time for hair! There are countless options and avenues to

hair down, and can be used after chemical processing treatments or even

explore. But they all have one thing in common. Whether you’re working

daily to help protect and add extra shine.

with or flaunting natural hair, wigs, or extensions, it’s important to take protective steps to maintain consistent results. Get to know your locks and

The difference between a good hair day or a bad depends on your curls. A

the products best suited for the style, and it’ll be easy to make that glow last.

great way to get curl perfection are steam rollers, like the Caruso Ionic®

Molecular® Steam Setter. These rollers utilize steam to set luxurious Deep conditioning treatments are a staple in hair care routines. A great

bends full of volume and shine. Added moisture is always great, especially

way to aid these processes are to pair them with moderate heat. The Gold

when we’re talking benefits like maximizing shine and softening on top of

‘N Hot® Professional Ionic Soft Bonnet Hair Dryer helps stimulate

gorgeous results.

conditioners, leaving hair soft, manageable, and full of shine. Designed with four heat-settings, this dryer is the answer for treatments, setting

And as always, keep in mind all hair is different (whether it’s natural or

rollers, and all-around styling versatility. Hands-free and one-size fits all

synthetic) and will respond individually. When working with synthetic

cap, relax and let the cap do the work.

or human hair extensions or wigs, make sure to verify the usage and care information for best results.

And then there are the days where a deep conditioning just doesn’t fit the schedule. Infusium 23 PRO Original Leave-In Treatment works

Gold ‘N Hot aims to support stylists and hair enthusiasts with

to penetrate strands with a Pro-Vitamin B5 formula that creates healthy-

professional products for every step of their process. We provide a wide

looking hair while helping to protect against breakage. This treatment

variety of quality styling tools to help you achieve the most gorgeous results

makes detangling easy, improving manageability for better styling.

and ever-changing trends. Follow Gold ‘N Hot on Facebook and Instagram

Powerful and lightweight, the Infusium 23 PRO treatment doesn’t weigh

@goldnhotelite.

Meet Sara Rueda

Sara Rueda is the Content Marketing Manager in the Digital Marketing Department of the Beauty Division of Helen of Troy. Throughout her career she has pursued her passions in the marketing, writing and creative industries and devotes particular dedication to helping empower individuals to be their true selves and be their own kind of beautiful.

OTC Beauty Magazine September 2020

CELEBRATING THE BEAUTY IN YOU!

ULTRALIGHT

GENERATOR

TOURMALINE

IONIC SOFT BONNET DRYER LOCKS IN MOISTURE FOR HEALTHY-LOOKING, SHINY, BEAUTIFUL HAIR.

GoldNHotHair.com /goldnhotelite ph. 888.738.1212

OTC Beauty Magazine September 2020

CLIPPER TIPS Sponsored by Andis Co.

All About Attachment Combs By Sean Casey

Don’t get too attached to using just one attachment comb. With

MEN

WOMEN

KIDS

SALON WEARS

DU-RAG, HAIR NETS, WRAP, CAPE AND MORE

Variety of Selections Available more than 50 styles

a variety of different attachment combs available, also referred to as clipper guards, you can make your job much easier. Andis provides an assortment of attachment combs that will fit on your clippers like the Master, Master Cordless and Supra ZR II. When choosing the right attachment comb, first make sure it will fit your clipper model since they are not always interchangeable between models. Depending on your preference and clipper model, you can choose from magnetic, snap-on or metal clip attachment combs. All provide a firm fit on your blade that prevents the attachment comb from falling off. Attachment combs are available from size 0.5 (3/32” length) all the way up to size 8 (1” length). When choosing an attachment, I personally like the magnetic option – I can switch them out faster during transition cutting. The attachment combs were designed to make blending hair easier than using the traditional clipper-overcomb method. Since they provide a set length, you can consistently cut without creating demarcations in the hair. As you cut from one length of hair to the next, swap out different sizes accordingly. When using an attachment comb on an adjustable blade clipper, you will have the ability of switching the lever on your clipper for even more cutting lengths. The lever allows you to move up or down a half size, enabling you to blend between whole sizes. This “half step” method is ideal for achieving a clean blend on fades. When creating a wave style haircut, use an attachment comb to cut with the grain on short, coarse curly hair, starting from the crown to the hairline. This method will help remove bulk instead of removing length. Pair up your favorite Andis clipper with attachment combs and find out how quickly they can speed up and simplify many techniques behind the chair.

Eric Cheek is a successful barber & beauty salon owner, barber educator and platform artist based in Charlotte, NC. Possessing multiple competitive barbering victories, years of practical experience and an artistic eye, his approachable and easy-to-understand style of teaching is second to none. He is often invited to tradeshows and events to share his artistry and knowledge where novices and experienced pros alike uncover hidden gems of advice and translate them into profit. 58

OTC Beauty Magazine September 2020

DREAM WORLD, INC. 3505 N. KIMBALL AVENUE, CHICAGO, IL 60618 TEL. 847-600-3020 FAX. 773-267-1348 TOLL FREE 800-535-6110 WWW.DREAMWORLDPRODUCTS.COM EXCLUSIVE ONLY AT JINNY & DREAM WORLD, INC.

OTC Beauty Magazine September 2020

THERAPY TRENDS A Tale of Two Pandemics

A Tale of Two Pandemics

By Elayne McClaine

The year of our Lord 2020 will be forever considered the year we lost. There was no winter nor spring, nor summer. We feared the future of the fall. The year started with a virus that rapidly spread across all cultures, races and neighborhoods. All businesses, as well as OTC retailers, were forced to shelter in place—at home, no retail, no revenue. Then in May, 2020, as quarantined captives, we watched a human being’s life be taken in a mere 8.46 minutes. He could have been an OTC customer from any city in the country. The first pandemic closed our doors to business, while the second pandemic further sealed our fate. We had heard of Black Lives Matter, but a dual pandemic shackled us to a new reality. All Lives Matter. And all lives can be impacted by a viral or racial pandemic. Societal equality is due to all African Americans, Latinos, Native Americans, and Asians. Death and unrest proved that we are all at risk. Either pandemic can place a knee on anyone’s neck. Over 20 million Americans protested with 60 other nations. Global citizens were infected in 188 countries. Hundreds of thousands have died. What can we do differently when times get better? OTC retailers and customers are blocked from buying and selling favorite brands, accessories or hair extensions. Re-engage the OTC with the community under new terms. There needs to be some sensitivity. We must combine social justice with social distancing. Focus on merchandising those goods and services that recognize the dual pandemic, masks, gloves, sanitizers and socially sensitive caps or t-shirts. A diverse workforce would indicate a unique approach to consumer relations. Respond to both pandemics with compassion and understanding. When consumers return from virtual online outlets, they should feel welcome and respected at the stores that have always serviced their community. Elayne McClaine has identified and developed emerging domestic and global trends in hair care, skincare and other consumer categories for such firms as Chesebrough-Pond’s, Revlon and Pharmacia (div. of Pfizer). Her expertise in therapeutic treatments for hair, skin and scalp led to the creation of the Women’s Institute for Fine and Thinning Hair, sponsored by Rogaine. McClaine has been acknowledged by the American Academy of Dermatologists for marketing and promotional excellence. ESME Market Specialists, LLC consults with firms that require expertise in strategy development, multicultural marketing and account planning. For more information, visit www.esmemarketspecialists.com. 60

OTC Beauty Magazine September 2020

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OTC Beauty Magazine September 2020

Industry News

Andis® Company Expands Women’s Personal Trimming Line With New Trimmer Kit Women’s Product Line Features Reusable, Rechargeable, And Sustainable Personal At-Home Trimming Products STURTEVANT, Wis., July 30, 2020 /PRNewswire/ -- Andis

nearly 100-years of expertise creating high-quality, professional

products, is introducing its Andis Women’s Trimmer Kit, the second

environmentally friendly options to trim with.”

Company, a leading manufacturer in barbering and grooming item in their new women’s personal trimming line. The Trimmer adjusts to four different trimming lengths, offering women more options to handle their hair, their way.

grade tools to the at-home market to create higher-performing,

Adjustable trimming lengths allow the user to shape their hair to the length works best for them. A cordless design makes it easy

The

electric

trimmer’s

sleek design makes it easy to trim arms, hairline

to trim any hard-to-reach areas and 90 minutes of runtime on a single charge allows for extra trimming freedom.

and the bikini area while

The Andis Women’s Trimmer Kit comes packaged in an attractive

and powerful lithium-ion

for four trimming lengths, a cleaning brush and blade oil. The

the stainless-steel blades battery

work

together

uncomfortable

tugging

trim

without

any

or pulling. With four blade lengths,

this

reusable,

rechargeable tool lends

matte finish canister and includes a charging adapter, attachments Trimmer is available for purchase here for $49.99.

For more information on the Andis Women’s Trimmer, visit https:// andis.com/womenstrimming.

more options of shaping

body hair than alternative

single-use razors or other less

powerful

trimmers

that are currently available.

About Andis® Company Andis® Company, a family held business founded in 1922, is a

leading manufacturer of handheld tools to trim, cut, curl, straighten and dry hair. The company’s products are purchased in more than

“Women have often been told to just ‘remove’ their

body hair, but we want to

provide tools that give

them the option to handle their body hair, their way,” said Laura

Andis Bishop, Co-CEO of Andis Company. “We are bringing Andis’

OTC Beauty Magazine September 2020

90 countries by barbers and salon professionals, consumers,

hotels, motels, resorts, small animal groomers and large animal groomers and shearers. To find a local distributor, call 800-5589441 or visit www.andis.com.

OTC Beauty Magazine September 2020

Industry News

Wahl Professional Welcomes NAHA Winner Jamie DiGrazia as its New Retail and Business Educator Her mission is to show barbers and stylists how to make more money, deliver better service to clients and help fund scholarships for the next generation of hair professionals. Sterling, IL (August 3, 2020) – Wahl Professional is pleased to

these high-quality products, but also by educating them on how

Year winner, Jamie DiGrazia (@jamiedigrazia), is joining the team as

and paraben-free formula that is healthy to use on hair and skin

announce that expert stylist and 2018 NAHA Men’s Stylist of the its new Retail and Business Educator. DiGrazia will use her passion

for cutting and styling hair to teach barbers and stylists how to

use the “ Wahl 1919” styling and finishing line to enhance their cuts and increase their revenue. In turn, purchase of the products will provide scholarships to the

to sell them to improve their business. Each product has a sulfateand doesn’t leave a residue. Also, to help promote hygiene, which

is more important than ever these days, the styling and finishing line is packaged in tubes rather than pucks to help prevent the spread of hair fragments from one customer to another.

next generation of barbers and

“At

Fade It Forward™ program.

purchase of the products we sell

transparent

stylists through the company’s

how

the

continuing education. Our clients

knows the importance of selling

understand that and choose to

retail and can vouch for the growth

support us,” says DiGrazia.

it has brought to her business.

“Jamie is an amazing stylist and a

She sees the 1919 product line as

simply by educating clients on

about

we’re

offsets the cost of our stylists’

shop Logan Parlor in Chicago,

stylists to increase their revenue

Parlor,

helps support our business and

DiGrazia, who owns well-known

an important way for barbers and

Logan

Jamie DiGrazia

how to create their salon looks at home.

“There are two ways to earn money in this industry – service and

smart businessperson, and we’re thrilled to provide an opportunity for her to share her knowledge

with barbers and stylists to help

them improve their business,” says Anne Marie Kollias, Wahl Professional’s U.S. Director of Sales and Marketing.

retail. Through educating your guests, you can have a whole other

DiGrazia will be creating and sharing information about the “Wahl

have a long, successful career, I think business education is what

use the products to transform their businesses for the better. Her

part of your business that can be flourishing,” says DiGrazia. “To is going to take someone to the next level. And that comes from selling retail, having product knowledge, and business education.”

DiGrazia is excited to help support the Wahl 1919 styling and finishing line by both educating barbers and stylists on how to use

OTC Beauty Magazine September 2020

1919” product line and teaching barbers and stylists how they can

goal is to not only help her fellow hair professionals but also the clients in the chair, so they can properly use the 1919 styling and finishing products to recreate shop-worthy looks at home.

But what truly warms DiGrazia’s heart is that by purchasing and selling the “Wahl 1919” styling and finishing line, she’s part of a

OTC Beauty Magazine September 2020

Industry News Continued. bigger initiative that helps the next generation of barbers. As part

a Wahl 1919 reseller and carry Wahl 1919 products in your shop

a portion of the purchase of each 1919 product will go toward

com/store/reseller/.

of Wahl Professional’s philanthropic program, Fade It Forward™,

funding barber school scholarships for youth in need. This

program, which began in 2018, is designed to help young people in underprivileged areas achieve their dream of becoming barbers and provide them the opportunity to prosper, possibly become

and receive access to business and retail education, go to wahlpro.

To learn more about Wahl Professional follow them on Instagram at (@wahlpro) and go to the website at wahlpro.com.

an entrepreneur themselves, and in turn, give back to their own

communities. Currently, the Fade It Forward™ program is active

in Chicago, IL and St. Louis, MO; and Wahl has plans to expand to Cleveland, OH and beyond in 2021.

“When I explain how the Wahl 1919 styling and finishing line helps young people become barbers and helps them get into an

industry I love so much, well that’s really impactful. People care about that. People want to help other people. Barbers and stylists can understand that, and so can clients,” says DiGrazia.

About Wahl Professional Since 1919, with the invention of the first practical electric hair

clipper, Wahl Clipper Corporation has been the leader in the professional and home grooming category. Today, with over 2,500

employees worldwide, Wahl is proud to carry forward the tradition of innovation and superior customer service that was created by

Leo J. Wahl. Headquartered in Sterling, Illinois, Wahl distributes

to 176 countries and has eight global manufacturing facilities

For barbers and stylists interested in getting their hands on

as well as 25 sales offices. At Wahl, we are proud of our heritage

introductory kit of all 11 products is available through Wahl

innovations for the present and future for the global market. Visit

the Wahl 1919 styling and finishing products, a discounted

of excellence as well as our remarkable list of groundbreaking

Professional at wahlpro.com/store/1919.html. To apply to become

www.wahlpro.com for more details.

Jay Halaby named Vice President – Professional Division, United States and Canada at The Kirschner Group, Inc. The Kirschner Group, Inc. is pleased to announce the appointment

instrumental in onboarding PPE brands in the midst of a worldwide

States and Canada at The Kirschner Group, Inc. Jay will assume

during this historic time. This shift in duties has allowed me to

of Jay Halaby as Vice President - Professional Division, United the role effective July 29, 2020.

Harlan Kirschner made the announcement on The Kirschner Group’s Global Call which included over 50 sales executives and

office staff. “Jay has been transformational in our organization

pandemic as our company had to be flexible and maneuver well

become more strategic, forward thinking and “big picture” focused

in my role. Jay is an exceptional addition to our management team, and we will continue to be focused on growing both our value and our business.”

since he joined us” Harlan commented. “During this time, he has

The Kirschner Group, Inc. is a worldwide sales and merchandising

across the United States. He has been phenomenal in his focus

skin and nail industry.

done an excellent job managing Domestic Sales in all territories

on growing our Canada business as well. Additionally, Jay was 68

OTC Beauty Magazine September 2020

organization, representing manufacturers in the professional hair,

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BIR Bits NEWS Protective hairstyles—a term used to refer to styles such as braids, weaves, twists, locs and wigs that keep hair free from manipulation—are one of the fastest growing haircare categories among an estimated 80% of Black women* and have become a go-to choice for embracing personal style while encouraging growth and maintaining hair health. Today, however,

with more than one-third of U.S. Black women experiencing thinning around their hairlines, which can be caused by styles that place too much tension on one’s hair*, UN-RULY and Dark &

Lovely are taking on the task of creating new standards in Black hairstyling practices. (*As estimated through a recent national survey conducted by UN-RULY that aligns with anecdotal evidence from styling professionals and an estimate from a larger L’Oréal

study that surveyed women in Central, South and West Africa.)

The ﬁlm “Pretty Shouldn’t Hurt: An Overdue Conversation About Protective Styles,” which debuted on YouTube, dives deep into

the evolution of Black hairstyles, and serves as a starting point to

a long-term initiative with Dark & Lovely, which recently launched their Protective Styles Collection to promote healthier-

looking hair during each phase of a protective style. The ﬁlm shines a light on the potential damaging effects caused by these styles, and offers advice on how to make the styles protective. “We’ve grown up believing ‘the tighter the better’ when

it comes to braided hairstyles,” says UN-RULY Co-Founder Antonia Opiah. “As a result, today’s Black women have seen their moms, aunts, grandmas and even friends lose their hairlines. We’re setting out to reduce their rate of hair loss and thinning hairlines by bridging the K.A.P (Knowledge, Attitudes and Practices) gap.”

UN-RULY is enlisting the support of 100 influential players in the Black hairstyling industry, including experts featured in the film—natural hairstyling pioneer Anu Prestonia, Board Certified Dermatologist Crystal Aguh, MD, Celebrity Hairstylist & Trichologist Dr. Kari Williams, and Emmy-nominated celebrity stylist and Dark & Lovely Ambassador Derick Monroe, to get

behind the guidelines set forth in the ﬁlm. Promoting the importance of proper maintenance makes the partnership with Dark & Lovely so timely. The four products in the brand’s Protective Styles Collection—a tension tamer, hair refresher, cleansing

water and detangling cream—are fortiﬁed with aloe vera and mint to relieve, refresh and recover hair from a protective style.

PEOPLE At Coty Inc. (NYSE: COTY), Sue Y. Nabi has been appointed CEO, effective September 1, 2020. Peter Harf will be elevated

to executive chairman and will work closely with Sue to lead Coty’s transformation. As CEO, Sue will spend considerable

time in Coty’s global business ofﬁces in Amsterdam, London, New York and Paris. A recognized global innovator and

beauty industry entrepreneur, Sue is the founder and CEO of the new-age luxury skincare line, Orveda. Previously, she served as worldwide president of both L’Oréal and Lancôme during her

20-year tenure at L’Oréal. “Peter and Coty’s leadership have laid the groundwork to revitalize an

iconic beauty business,” says Sue. “I am inspired and energized by the opportunity to lead the

global Coty team into the future, as we build the new, more modern Coty.” After having championed the diversity of beauty and beauty marketing in L’Oréal, she was named the youngest president Sue Y. Nabi

in the company’s history. She followed that with her revival of Lancôme, which resulted in double-

digit growth in makeup and skin care. Sue resigned from L’Oréal in 2013 and began a new life in

London. A shift in lifestyle and a personal health journey inspired the launch with Nicholas Vu in 2017 of the clean, vegan, ultra-luxury skin-care brand Orveda. Visit coty.com. 70

OTC Beauty Magazine September 2020

SHOW CALENDAR SEPTEMBER / OCTOBER WHEN

WHAT

WHERE

CONTACT

September 2-3

Beauty Connect: The Future of Brand Strategy

Los Angeles, CA

https://beautyandmoneysummitla.com/events/

September 4

ICMAD Cosmoprof Bologna U.S. Reception

Bologna, Italy

www.icmad.org

September 11-12

Unﬁltered Experience

Los Angeles, CA

www.unﬁlteredexperience.

September 13-14

ECRU NY Academy: Razor’d Edge

Fairlawn, NJ

www.ecrunewyork.com

September 14-16

ShopTalk: Changemakers

Las Vegas, NV

shoptalk.com

September 15

World Barber Day September 15 WWD Culture New York, NY

fairchildlive.com

September 16-17

In-Cosmetics Latin America Sao

Paulo, Brazil

www.latinamerica.in-cosmetics.com

September 20

PBA Business Forum during Cosmoprof NA

Las Vegas, NV

www.probeauty.org

October 1-4

BeautyExpo 2020

Kuala Lumpur,

www.beautyexpo.com.my

October 4

Barbercon powered by Barbershop Connect

Brooklyn, NY

barbercon.com, lee@barbershopconnect.com

October 6-8

In-Cosmetics Global

Barcelona, Spain

https://www.in-cosmetics.com/en/

October 10

National Love Your Hair Day by It’s a 10 Hair-

October 11

NailPro Sacramento

Sacramento, CA

www.nailproevents.com

October 11-12

Professional Beauty London 2020

London, England

professionalbeauty.co.uk

October 13-14

Beauty Accelerate

New York, NY

beautyaccelerate.com

October 14-15

ECRM Whole Body & Mind Wellness

Lombard, IL

ecrm.marketgate.com

October 18-20

International Association of Trichologists

Largo, MD

http://usatrichologytraining.com/schedule/

October 23-26

American Assoc. of Cosmetology Schools

Houston, TX

beautyschools.org

October 24-25

Tennessee Barber Expo

Knoxville, TN

www.tnbarberexpo.com

October 27-30

SupplySide West

Las Vegas, NV

west.supplysideshow.com

October 31-Nov. 1

BeautyCon New York City

New York, NY

https://beautycon.com

Carlton Hotel,

Conference

beauty-connect-la-2020

OCTOBER Malaysia

care

Annual Convention & Expo

OTC Beauty Magazine September 2020

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Store name

Phone

Address

Jinny Invoice Number

ATLANTA

Date

DETROIT

MEMPHIS

Signature

1-800-936-8733

1-844-421-9736

1-844-525-4669

1-800-535-6110

1-713-343-5636

1-866-616-3200

I. 2. 3. 4. 5.

1-844-358-8967

*Original only, NO COPIES will be accepted. **Copy of invoice MUST ACCOMPANY refund for credit.

CHICAGO DALLAS

1-800-925-4669

HOUSTON

LOS ANGELES 1-877-644-0167

MIAMI

NEW JERSEY

Store name

Purchase the required amount of the vendor’s products. Coupon good for ONE TIME PURCHASE ONLY. Fill out the coupon, supplying all necessary information. Return the refund coupon* along with a copy of your original Jinny invoice** per Manufacturer’s request. You’ll receive a credit from your Jinny Beauty Supply Accounting Department to be used on your next Jinny invoice. NO RETURNS will be accepted on coupon purchases.

Phone

Address

Jinny Invoice Number

ATLANTA

Date

DETROIT

MEMPHIS

Signature

1-800-936-8733

1-844-421-9736

1-844-525-4669

1-800-535-6110

1-713-343-5636

1-866-616-3200

I. 2. 3. 4. 5.

1-844-358-8967

*Original only, NO COPIES will be accepted. **Copy of invoice MUST ACCOMPANY refund for credit.

CHICAGO DALLAS

1-800-925-4669

HOUSTON

LOS ANGELES 1-877-644-0167

MIAMI

NEW JERSEY

Store name

Phone

Address

Jinny Invoice Number

ATLANTA

Date

DETROIT

MEMPHIS

Signature

1-800-936-8733

1-844-421-9736

1-844-525-4669

1-800-535-6110

1-713-343-5636

1-866-616-3200

I. 2. 3. 4. 5.

1-844-358-8967

*Original only, NO COPIES will be accepted. **Copy of invoice MUST ACCOMPANY refund for credit.

CHICAGO DALLAS

1-800-925-4669

HOUSTON

LOS ANGELES 1-877-644-0167

MIAMI

NEW JERSEY

OTC Beauty Magazine September 2020

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OTC Beauty Magazine September 2020

Ad Index AFAM Concept ....................................................51, 57, Back Cover

L’Oreal Technique .............................................................................. 25

www.afamconcept.com

www.loreal.com

American International Industries............................................... 59

Murray’s Worldwide .................................................................... 35, 55

www.ardelllashes.com

www.murrayspomade.com

Ampro...................................................................................................... 13

PDC Brands ............................................................................ Cover, 41

www.amprogel.com

www.cantubeauty.com

Ecoco..........................................................................................................5

Proctor and Gamble ............................................................16, 26-27

www.ecocoinc.com

https://www.headandshoulders.com/en-us/the-royal-oils-collection

Fantasia ................................................................................................. 19

Queen Helene ............................................................................... 30, 34

www.fantasiahaircare.com

www.queenhelene.com

FHI Heat.................................................................................................. 23

SMSi - Urban call Marketing, Inc.................................................... 42

www.fhiheat.com

http://multicultural.com/multicultural-marketing-news/smsi-urban-

Helen of Troy......................................................................................... 49 www.helenoftroy..com Hollywood Beauty..................................................................................9 www.hollywoodbeautyproducts..com Imperial Dax........................................................................................... 15 www.imperialdax.com Inspired Beauty Brands........................................................................7 www.inspiredbeauty.com J. Strickland.......................................................................................... 21 www.jstrickland.net KAB Brands........................................................................................... 39 www.aphogee.com

OTC Beauty Magazine September 2020

call-marketing

Softsheen-Carson.............................................................................. 31 www.softsheencarson.com Stylecraft .................................................................................................3 www.stylecraft.us Sunny Isle .............................................................................................. 53 www.jamaicanblackcastoroil.com Taliah Waajid ......................................................................................... 67 www.naturalhair.org Wahl Pro ....................................................................................................8 www.wahlpro.com Zoto’s Professional...................................................................... 53, 69 www.zotosprofessional.com

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OTC Beauty Magazine September 2020

Reader Feedback Let your voice be heard!

In this segment, OTC Beauty Magazine wants to find out what is important to you, our loyal readers. Posing a handful of questions each month, our goal is to learn through feedback how to better serve you. We ask that you take a few minutes to share your thoughts; write responses on this sheet and mail it back to us, or send it via email.

여러분의 목소리를 내세요! 여러분의 목소리를 내세요! OTC 뷰티 매거진은 소중한 여러분의 의견을 수렴하려고 합니다. 매달 몇 가지의 질문을 통해 여러분의 의견을 듣고, 좀더 발전된 잡지를 만들고자 합니다. 약간의 시간을 내 주시어 여러분의 생각들을 전달해 주세요. 질문지에 답변을 하여 저희 사무실로 보내주시거나 이메일을 보내 주시면 됩니다. (연락처는 이 페이지 맨 밑에 있습니다)

•

How do you give back to your local community?

•

Have you donated to community charities and events?

•

Would you like more ideas on how you can give back?

When we receive your feedback we will choose a few answers to feature in the next month’s issue. You could be famous just by answering a few questions – simple as that! We look forward to hearing from you and thank you for supporting this publication. 보내주신 답변 중 몇몇을 뽑아 다음달에 기재하도록 하겠습니다. 몇 개의 질문에 답변을 함으로써, 여러분이 잡지에 실릴 수 있는 것입니다! 여러분의 성원에 감사 드리며, 많은 참여 부탁 드리겠습니다.

Name (성함) _________________________________________ Store Name (상호명) __________________________________ State (주) ___________________________________________ 78

OTC Beauty Magazine September 2020

Mail this form to: (보내실곳: ) OTC Beauty Magazine, Attn: Editorial Dept. 3587 Oakcliff Rd. - Doraville, GA 30340 Email: editor@otcbeautymagazine.com

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OTC Beauty Magazine September 2020

Product Spotlight

ORS Olive Oil Heat Protection Serum The ORS Olive Oil Heat Protection Serum is a high-shine serum, created with a blend of silicon and natural oils that will provide the utmost in heat protection. This serum will shield hair from damage caused by heat styling tools while adding shine and moisture. Hair is left silky and smooth.

Key Features • • •

Minimizes heat damage during the styling process. Enhances the thermal straightening process. Seals in moisture and shine.

Perfect For Hair exposed to high heat temperatures.

Recommended Use As a heat protectant that will lock in moisture. As a finishing detailer to impart reflective shine onto the hair.

OTC Beauty Magazine September 2020

Q Ban OTC Beauty Magazine September 2020

OTC Beauty Magazine September 2020

OTC - September, 2020

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