OTC - September, 2020

Page 48

Feature

Every year, our manufacturers go above and beyond for a worthy cause. They demonstrate that beauty can be found in anything, including the act of giving. And thanks to the negative impacts of an international pandemic, there are plenty of opportunities to give back to the community. Get some inspiration on how you can give back by reading about what your favorite brands accomplished this year.

or from any rioting effects. In its headquarters city, ORS™Cares has made direct contributions to impactful local community organizations, among them My Block, My Hood, My City, which has raised and provides funds for small black businesses in disadvantaged areas in Chicago that were impacted by the recent rioting, and others. Prospective applicants interested in assistance from ORS™Cares must visit the website, at www.orshaircare.com and

ORS™ Haircare Gives Back by Introducing ORS™Cares Initiative, Providing Relief to Black Hairstylists and Salon Professionals Nationwide

complete the application therein to apply.

Leader in Ethnic Haircare Marks Juneteenth African American Holiday

to continue its legacy of leadership and corporate social responsibility.

As the nation’s essential black salon industry is suffering and needs assistance more than ever, ORS™Haircare, with ORS™Cares, stands poised

With Bold Statement of Support for Black Independent Business Owners

based multicultural haircare company, this morning proudly launched

Olivia Garden Releases New Charity-Driven Brush Collection

ORS™Cares with $100,000 starting investment. ORS™Cares a multi-tiered

Olivia Garden, a global leader in high-quality, innovative tools for the

CHICAGO, June 19, 2020 - ORS™ Haircare, the respected, Chicago-

support initiative conceived to benefit black hairstylists and salon owners nationwide who’ve suffered losses owing to the COVID-19 crisis, and the ongoing social unrest from city to city. Fittingly announced today, on the 2020 Juneteenth independence holiday, the initiative includes the ORS™Cares Relief Fund, established to aid licensed hair professionals with grants, which can be used for any purpose. ORS™Cares will also provide charitable product donations and contributions to select black community organizations. ORS™Cares is a significant step, among others, that ORS™Haircare has taken to show

professional hairstylist, is releasing a new brush collection, CreateCHANGE! with 100% of net profits going to organizations that fight against racism, discrimination and injustice. Once released, you will be able to see real time donation details at Oliviagarden.com. The collection features three customer favorite brushes with a new design to help raise funds and awareness for the fight against racial inequality. The three brushes are:

coated barrel heats up faster & retains heat longer

its support to black industry practitioners. It is a sense, and spirit of

creating faster and better styling. The

commitment that runs company wide.

lightweight brush hydrates the cuticle

“For more than two decades now in the business of beauty, ORS™Haircare has honored and respected the unique struggle of black hairstylists and salon professionals—and they’re in our thoughts especially at this

and adds shine to eliminate flyaways.

creating faster and better styling. The

we are as a company. It’s what we stand for, and in extraordinary times like

lightweight brush hydrates the cuticle

these the onus is on all of us to invest in each other and lift each other up,

Through the ORS™ Cares Relief Fund, ORS™Haircare will provide grants to licensed, salon-based hairstylists across the U.S. to help ease the strain and pressure on those who’ve been unable to work owing to the pandemic, 46

OTC Beauty Magazine September 2020

2 1/8” Thermal

heats up faster & retains heat longer

the struggle of being independent businesspersons, giving back is also who

get left behind.”

Ceramic + Ion

Barrel Brush – Ceramic coated barrel

challenging time,” the company said in a statement. “But beyond merely

and that’s what ORS™Cares is really all about. If we don’t do it, then people

Ceramic + Ion 1 3/8” Thermal Barrel Brush – Ceramic

and adds shine to eliminate flyaways.

OG Brush Detangler (Medium-Thick Hair) – Quick, easy and pain free detangling using ball point tips with a scalp hugging design and removable cushions for easy cleaning.


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