2 minute read
Brand to Watch
by OTC Beauty
WATCH
Live Your Life in Color with Crazy Color
The ethos of Crazy Color is all about ‘living your life in color,’ and it urges colorists to let those words ring true. Live every day in color and unlock the potential we have at our fingertips for our businesses and ourselves.
Let’s Turn Back Time…
Crazy Color was founded by award-winning hairstylist Renato Brunas in the early ‘70s, in the midst of Britain’s punk rock explosion. At the time, the antiestablishment movement was forming along with a new wave of style and fashion. With that came tons of exciting hairstyles
Renato Brunas 1998 and trends! Brunas developed a reputation in our industry as being a flamboyant, larger-than-life figure. He always made brave choices and had an avant-garde approach to all things hair color. He also encouraged younger hairdressers and his peers to make hair color as fashionable as haircuts. Brunas had the foresight to fuel that style revolution, creating a product range that went on to evolve into an internationally loved brand.
Supporting the Community
The start of the pandemic was incredibly tough, especially for those working in the salon industry. Professionals navigated their way through dark times and uncertainty the best way they could. For many, this meant pouring their creativity into their craft, working tirelessly to take their skillset to the next level and improving their services. The goal was to reopen salons with a bang! Crazy Color wanted to do everything it could to help keep that creative spark alive. It showcased the incredible looks that were coming from all over the world via social media to maintain a constant source of inspiration to stylists. It also utilized its social media platforms to host live education events to show off the inspirational talents of its Color Squad and give colorists access to color education. Brunas’ beliefs continues to be championed by global Crazy Color Ambassador Sophia Hilton and the incredibly talented Color Squad, who all embody his pioneering vision of ‘unapologetic expression.’ They truly carry his torch, ensuring that fire and passion for all things rebellion, color and creativity continue to live on. Brunas’ principles remains at the core of Crazy Color to this day.
Original Crazy Color Model - Hair By Tony and Guy.
Trend Setters & Innovators
The initial 20 vibrant Crazy Color shades quickly became a staple in every colorist’s kit back in the ‘70s. Fortyfour years later, Crazy Color has grown to a range of 40 shades, as well as a care range, a temporary color range, bleaching kits and accessories. The brand’s iconic pink bottles remain a staple in the top colorists’ kits, lining shelves of salons and being rocked day to day by the extension of our rebellious tribe: the customers.
The world is experiencing a burst of vibrancy, color, creativity and revolution, as we move forward into those brighter times we all hoped for. Much like its founders, the brand continues to encourage color innovation through its inspiring platforms and products.
