24 minute read
Urban Call Briefs
by OTC Beauty
Brandi Taylor
Beauty Business Coach & Podcaster
By Lafayette Jones
BRIEFS
Brendnetta Ashley
Award-Winning Hairstylist
Jalia Pettis
Film, Television & Set Hair & Makeup Artist
Brandi Taylor
Beauty Business Coach and Podcaster
Brandi Taylor is an accomplished beauty expert with 14 years of experience in makeup artistry, including fashion, video, and print. She is also the owner of Xquisitelooks, LLC. Her diverse background and experience create an exceptional style accredited only to her and her creativity. Her innate ability to bring out the best in others is unmatched. Because of this, Brandi is now a highly sought-after speaker and coach. Her workshops are a must for those serious about a career in the beauty industry.
In 2017, she founded the Detroit Business & Beauty Expo. She created the annual event to empower, connect and impact the beauty industry by providing exposure, networking, and premier education for beauty professionals and entrepreneurs. Through the expo’s success, the Business Beauty Podcast was formed in 2019 to expand the scope of the event from the borders of Michigan to a national stage by interviewing fellow experts from across the world.
Beauty SuperStars Talk is more than a podcast; it’s a movement to give voice to the best and brightest Black Beauty Bosses in the Beauty Industry, to encourage Black excellence and entrepreneurship, to preserve our history and bring healing to our industry! Founded and hosted by Beauty Industry Leader and Coach Miki Wright, it features weekly interviews, which turn into Masterclasses. Black beauty bosses share their stories and wisdom on various topics to enrich and enhance the Black beauty industry.
As an entrepreneur and business coach, Taylor is committed to supporting ‘beautypreneurs’ and helping them amplify their business. She was featured on the ‘Your Online Success’ series and shared her “D.O.P.E.” strategy to help hairstylists take the overwhelm out of social media content creation.
You can learn more by following Taylor on social media at @ iambranditaylor or visiting https://YouTube.com/mikiwright.
Brendnetta Ashley
Award-Winning Hairstylist
Coming from a family of hairstylists, it was no surprise when Brendnetta Ashley decided to become a hairstylist, too. Born and raised in Northern California, Ashley grew up in the salon watching her grandmother create and transform her clients.
Ashley decided to start cosmetology school during her senior year of high school, where her passion for the industry began. Once completing cosmetology school, she embarked on her college career at San Francisco
BRIEFS By Lafayette Jones
State University, studying business communication. She assisted her cousin in the salon in between classes. Soon, she was ready to grow and build her clientele. In 2003, she began her career at JCPenney Salons, where she established a salon home. Over the years, she developed her clientele and became a master hairstylist.
After graduating college in 2010 with a bachelor’s in business communication, she wanted to be more than just a stylist behind the chair. So, she auditioned to become a part of the JCPenney Salon education team in 2012. Ashley always wanted to help other stylists starting in the business as she had learned it was challenging to find great support. Once she joined the education team, her career began to excel. During this time, her interest in editorial hairstyling increased.
She asked for opportunities, took additional education, and was soon able to assist artists such as Michelle O’Connor and Dilek Onur-Taylor. Ashley became a sponge of their knowledge and, in 2017, became a member of the Salon by InStyle inside JCPenney Artistic Education Team. She became the leader of the educators in her region, assisted with photoshoots, showcased her talent on stage at the Orlando Premiere show and shot a North American Hairstyling Awards (NAHA) collection. The collection won Team of the Year in 2020.
Ashley enjoys vivid coloring, braiding of all textures and styling. She keeps herself inspired by creating magic in the salon, exploring all opportunities, and learning from other stylists. Her dreams are to style for a magazine cover shoot and become an educator for a vendor. She knows she will get there because her motto in life is, “dream big and enjoy the process of accomplishing those dreams!”
She is currently a finalist in several national and international competitions, including the Texture Style Awards, Wella Trendvision in three different categories and Behind the Chair’s BTC Top 100 #One Shot Hair Awards in two different categories. Ashley’s star is definitely on the rise! The accomplished stylist was featured on Beauty SuperStars Talk during the ‘4 Under 40’ series as an up-and-coming hairstylist to watch in the future. Watch her full interview and prepare to be inspired and boost your confidence at https://YouTube.com/mikiwright.
To learn more about Ashley, follow her on social media at @edgybgirl.
Jalia Pettis
Film, Television & Set Hair & Makeup Artist
Jalia Pettis is a visionary and a woman who wears many hats - having a business background comprised of over 20 years in human resource management coupled with training and marketing experience. She started her company, 3Jay Productions, in 2006. The multi-faceted firm of professionals caters to those in the beauty, fashion, and entertainment industries, offering a broad range of services, including business development, brand management, imaging, art direction, event planning, and writing services.
In 2008, she launched her freelance makeup artistry career. After a solid year of trial and error coupled with frustration, she began seeking out mentors and took the initiative to study the craft of makeup artistry. She discovered that she had complete joy in this area of creativity and began booking fashion events, photoshoots, and travel throughout the Southeast. To take her career full-time, she knew she would need to relocate. So she moved from South Carolina to Arizona in late 2012. In 2014, she returned to school to study esthetics and graduated from Penrose Academy at the top of her class.
In July 2015, she became a Beacon Award Winner and, in May 2017, was named NAHA Finalist for Makeup Artist of the Year, both accomplishments through the Professional Beauty Association. In 2020, she was named an International Award-Winning Artist through IBI; in 2021, she concluded her studies, adding yet another licensure to her hairstyling skillset.
As a platform educator, Pettis travels to offer other professionals training in business and beauty. She has also developed a curriculum for aspiring Makeup Artists, which is currently undergoing copyright and will be available as training this year. She also has an educational platform entitled the Style Exhibition, which provides continuing education for those in the beauty industry and behind-the-chair services to agencies, business owners, commercial campaigns, and an array of talents.
As a licensed esthetician and professional makeup artist and hairstylist, she educates her clients on healthy skin, which lives under the glitz and
glamour. She writes as a guest contributor for various blogs and print publications. As a proud mother of three, her life philosophy is based on faith and perseverance.
In addition to being a highly sought-after session stylist, Pettis is an advocate for inclusion, diversity and equity in the beauty industry. She was a part of the ‘Revisiting Diversity’ series. She shared alarming behind-thescenes incidences in 2020 and 2021 as beauty brands and manufacturers were committing to becoming more inclusive. The bold moves she’s taken in her own life and career, as well as her role as a single mother, made her interview a ‘must-see.’ You can watch it on https://YouTube.com/ mikiwright.
To learn more about Pettis and 3Jay Productions, visit www.3jayproductions.com or follow her on social media at @jaliadp.
Each month, Urban Call Briefs covers subjects that provide readers of OTC Beauty Magazine with information on multicultural consumers, Hispanics and African Americans, who are the fastest growing consumer segments in the U.S. The mission of this column is to build a bridge of communications and information between manufacturers and retailers and the ethnic consumers they wish to serve better. The column offers resources covering marketing, retail merchandising, consumer research, purchase behavior, fashion and beauty trends, industry events and people, trade association news, new product launches and a potpourri of information designed to help the readers make intelligent decisions about the customers they serve. Urban Call is a registered trademark of Segmented Marketing Services, Inc. (SMSi). For more information, call 336-759-7477 or visit www.segmentedmarketing.com.
The preceding article is the property of SMSi – Urban Call Marketing, Inc. and may not be reproduced without written permission from the author.
LET YOUR BEAUTY SHINE
• Restore Shine • Replenish Moisture • Regain Manageability
©2020 THE HAIN CELESTIAL GROUP • LAKE SUCCESS, NY 11042 USA • VISIT WWW.QUEENHELENE.COM
By Dr. Shanessa Fenner
Beauty of Charity
The past 12 months have been no cakewalk for anyone. Business owners are still rebounding from being closed for months on end. Stylists struggled to stay afloat, as well. But manufacturers are demonstrating that we can find beauty in anything, but most especially in charity. From scholarship awards for students and professionals to product sample initiatives to help the less fortunate, beauty brands stepped up and proved that the beauty industry knows how to support its own and give back for the greater good. An incredible number of companies took the initiative to help those in need both in the industry and beyond to benefit various charitable causes. For the 11th annual Beauty of Charity edition, we’re shedding light on just a few of your favorite brands’ most recent charitable acts.
American International Industries Center Its Focus on Philanthropy
Philanthropy is embedded in the foundation of Ardell, China Glaze, GiGi, Punky Colour, and the other American International Industries (Aii) family of brands. Since its inception, Aii’s brands have been involved in any number of charities that benefit many segments of society. From medical care to educational endeavors to providing funds for food and shelter, Aii’s brands have quietly afforded charitable institutions of all types to thrive and accomplish the loftiest of objectives.
The giving varies between supporting the companies own chosen charities and supporting choice charities of its customers and distributors. This diversity in giving allows the charitable dollars to benefit different people in different cities containing different needs.
Being headquartered in the greater Los Angeles, California area, the Aii brands have partnered, over the years, with organizations such as L.A. Shares and Helping Hands Society of Los Angeles. Making product and material donations available to the wide array of non-profit agencies, shelters and schools throughout Los Angeles has provided countless opportunities for said recipients to utilize the merchandise for a variety of purposes.
Moreover, Aii gladly supports the choice charities of a number of its customers and distributors. One such example is Chai Lifeline. Chai Lifeline, through a myriad of programs, provides social, emotional, and financial assistance to children with life-threatening and lifelong illnesses and their families.
One such program is “Bike4Chai” – a premier cycling event for cyclists of varying skill levels. This annual event has become a major fundraising affair for Chai Lifeline. By contributing to and sponsoring a number of cyclists, Chai Lifeline can continue its incredible work on behalf of these children.
Giovanni Makes a Splash in Pet Care Industry
Giovanni has been the No. 1 selling hair care brand in the United States Natural Products Industry for over 10 consecutive years (according to SPINs) and is now expanding their vegan-friendly and cruelty-free product offerings to our Furry friends with five new Professional Pet Care items this spring. The Collection is inspired by their own Ellie Mae and highlights 16 Benefits for a happier pet.
Giovanni is also making a splash by partnering with Welsh Terrier Cares to support the rescue and re-homing of Welsh Terriers. Not only is Giovanni supporting pet adoptive mums and dads with a care package of goodies when heading home with a new pup, but they have also committed 10% of Giovanni’s website sales of their New Professional Pet Care Line for all of 2021 (www.giovannicosmetics.com ).
Join Giovanni and Welsh Terrier Cares by rescuing a Welsh Terrier today or by donating at www.welshterrierrescue.com. Welsh Terrier Cares was established in 1980 with a mission to rescue Welsh terriers in need. Today they successfully rescue over 20 pups a month and place them with loving families.
Anyone who has had the pleasure of visiting the Giovanni campus knows that a dog or cat can routinely be found snuggled up in an office or on a lap. “We have always had a heart for bringing the same level of salon sophistication to our furry friends” (shares Miss Clardy Giovanni’s General Manager while holding her dog Billy who was rescued through the Welsh Terrier Cares).
Giovanni’s 5 Professional Pet Care Products To keep your dog looking pawfessional!
16oz / Gallon
Oatmeal & Coconut - 16oz / Gallon
Oatmeal & Coconut - 8oz
• Professional Pet Care Deodorizing and Finishing Spray - Oatmeal & Coconut - 10oz
Coconut – 75 count
Giovanni has been bridging the gap between Natural and Salon-Quality, since 1979. They were the first full-range, salon-inspired hair care brand in natural product stores, and today Giovanni is recognized as a natural products industry leader.
Pioneer Arthur Guidotti began developing his passion as a hairstylist in Hollywood and Beverly Hills. By the 1960s, he opened his first salon - On Sunset. With time, Arthur’s hands started to react to the products used in his salons, and he tried product after product in search of a haircare line that would not cause a reaction on his skin. When none could be found, Giovanni was birthed.
Giovanni remains a USA-based, family-owned and veteran-owned company with a commitment to meeting the needs of consumers with Eco Chic Technology™.
Murray’s Partners with Nonprofit to Benefit Students
Murray’s Worldwide and Junior Attorneys of America, Inc. collaborated to donate and pack over 110 backpacks filled with hair care products, notebooks, pens, pencils, markers and other school supplies to public schools in metro Atlanta. Murrays’ Director of Sales and Merchandising Deborah Brannon and Sales Manager Frank Conwell were excited to partner with Jina Haynes, president of Junior Attorneys of America, to support local schools.
Deborah Brannon Junior Attorneys of America, Inc is a 501(c)(3) nonprofit organization that empowers young people from underrepresented communities to become the next generation of lawyers and future leaders. They offer personal and life skills development programs, mentoring and tutoring. The
School Supplies
Junior Attorney Event programs are currently for metro Atlanta students in 6th to 8th grade.
Contact them at JuniorAttorneysofAmerica@gmail.com or visit their website at JuniorAttorneys.org. To donate to the mission of Junior Attorneys or know a child that will benefit from the backpack program, please go to www. gofundme.com/f/junior-attorneysback2school-drive.
Murray’s Promotes ‘Self-Care’ with Sorority Workshop
Murray’s Worldwide donated hair care products and Isoplus-branded aprons to support The Rhoer Club during the 80th Southwestern Regional Conference of Sigma Gamma Rho Sorority, Inc.
Deborah Brannon, director of sales and merchandising for Murray’s, provided a product education “Self-Care Workshop” to teach the young ladies about healthy hair and protective styles. About 70 women attended and were given samples of Murray’s Style & Curl Milk, Isoplus Hair Fresheners and Honey Whip Curl Enhancer. Gift Cards were awarded to the young ladies during the contest session.
The Rhoer Club is a nonprofit club, an affiliate
of Sigma Gamma Rho Sorority, Inc. Sigma Gamma Rho Sorority, Inc. (www.sgrho1922. org/) is a nonprofit organization whose aim is to enhance the quality of life of women and their families within the U.S. and globally. Its Rhoer Club consists of a diverse group of young ladies between the ages of 12 and 18 who demonstrate a high scholastic standard. Kimberly Mosley is the Regional Rhoer Coordinator for the Rhoer Club in the Southwestern region.
The program provides training and guidance in education, community service, vocation, fine arts and social affairs. It also provides members with mentorship, support, commitment and encouragement from members of Sigma Gamma Sorority, Inc. Deborah Brannon
Kimberly Mosely
The scholarship will provide career advancing opportunities to future Black hair stylists
Palmer’s® Cocoa Butter Formula®, America’s No. 1 Cocoa Butter brand, has announced the Palmer’s Stylist Scholarship and Gabrielle Corney Mentorship Program. Two Black recipients will be awarded full tuition to the Brittany Beauty Academy in New York, plus mentorship and a salon internship with renowned hair stylist and Palmer’s Ambassador, Gabrielle Corney. Recipients will also be provided social media and business training by Sabrina Boissiere, founder of Natural Partners in Crime and NPIC Management.
Palmer’s launched this program to help advance diversity and inclusion within the beauty industry, while empowering multicultural women to take the next step in their professional careers. The program reinforces Palmer’s unwavering commitment to the Black and LatinX
community.
The application process reviewed the candidate’s work experience, education, desire to go to Cosmetology school, and goals upon graduation.
The first recipient, Onica Alexander, 24, was initially unable to pursue her cosmetology education due to COVID-19. Her mother, an Army sergeant from Trinidad, West Indies, raised Alexander in Queens, New York as a first generation American. Alexander’s application stood out because of her desire to make people look and feel good, coupled with her dream of starting an organization in local schools to mentor young beauty enthusiasts to follow their passion, provide them with the insight to build a successful brand, and help set them up for success upon high school graduation.
“Our brand has always been committed to supporting and advancing the Black and LatinX communities,” said Rebecca Brown, VP of Marketing. “We are honored to be sponsoring this life changing opportunity to guide these future hair stylists through their journey and introduction into the natural hair community through every touchpoint including education, business acumen, and social media skills.”
The selection process remains ongoing, and applications are currently being reviewed for a second candidate.
Purposeful by nature, Urban Hydration aims to be a force for global good and has been committed to community and giving back since the start.
In 2016, Urban Hydration committed to providing clean drinking water for communities in need through a keystone partnership with WATERisLIFE. Through this partnership, with each purchase of an Urban Hydration product, one gallon of water is donated to a community without the ease of access to clean drinking water. Due to the outpouring of consumer support for this initiative, Urban Hydration raised enough money to contribute to the construction of two clean drinking water wells in communities in Kenya, which were completed from 2018 – 2019.
As a continuation of this meaningful partnership, in July 2021, Urban Hydration founders Psyche and Vontoba Terry donated $19,000 for the construction of a third water well, which will serve over 10,000 people living across several communities in Kenya.
Additionally, in late July, Psyche and Vontoba donated $15,000 to complete their $50,000 pledge to support scholarships through the Urban Hydration Scholarship Fund, with Western Michigan University as the beneficiary. Through this fund, over 25 students have been awarded scholarships to finish their year of college, and $52,000 has been donated to Western Michigan University to date, exceeding the brand’s original pledge.
Throughout the years, Urban Hydration has made charitable contributions across a multitude of deserving organizations, including the Boys & Girls Clubs of Collin County, National Breast Cancer Foundation, Becky’s Hope Horse Rescue, Watoto, Minnie’s Food Pantry, Foundation for CHOICE, Hope’s Door, Plan Empower Grow, Steve Harvey TV, PGA Senior Championship, BSBC School of Chamber and Business Management, 50+ Women to Work Conference, Walker’s Legacy Power Brunch 50 and more.
Creme of Nature Announces Inaugural Winners of Their $100,000 Legacy to Leadership HBCU Scholarship Fund
20 HBCU Students Slated To Receive a $5,000 Scholarship As They Continue Their Journey Towards Becoming the Next Generation of Black Leaders and Entrepreneurs
Creme of Nature today announced the inaugural recipients of their first “Legacy to Leadership” HBCU Scholarship program after carefully vetting through a number of highly qualified applicants. Twenty HBCU students from across the U.S. are now slated to receive a $5,000 scholarship from the company, which represents $100,000 in overall funding from the Creme of Nature brand.
Furthermore, the winners will not only receive $5,000 in funding support, but they will also receive Creme of Nature products, along with being honored as part of the company’s Legacy To Leadership Virtual Celebration.
The Legacy to Leadership program was originated to assist black students with the critical funding support they need to nurture and develop their personal legacy brands, as well as to support the company’s ongoing commitment to diversity, equity and inclusion that’s specific to HBCUs.
With college-wide statistics showing that Caucasian students get more than 75% of all institutional merit-based scholarship and grant funding, despite the fact that they represent less than 3/4 of student population, Creme of Nature felt it was important to bring its financial support directly to the student bodies of historically black colleges as a way to help even the playing field.
“The dynamic network of HBCU institutions have instilled confidence and created a space for dreams to be obtained for Black Students for generations,” said Jolorie Williams, General Manager, Revlon Multicultural and Contract Services and alum of Florida Agricultural & Mechanical University (FAMU).
“Creme of Nature shares the values of excellence that are prominent in the HBCU network and we are proud to assist the current generation of students with educational funding as they carry these superlative traditions onto the next generation,” said Williams.
Miles Armstrong, a 2021 Legacy to Leadership Scholarship winner went on to share, “I am a walking legacy. Attending an HBCU, specifically FAMU, is a legacy that I embody and will pass on to my grandchildren. Thanks so much to Creme of Nature for supporting my dreams.”
(Creme of Nature continued)
You are now invited to join Creme of Nature in congratulating all 20 honorees representing a variety of HBCUs across the U.S. including:
FULL NAME HBCU
Alana Smith Howard University
Alyssa Cabezas Spelman College
Ariana Holloway Tuskegee University
Nia Hammett North Carolina A&T State University
Jonathan Rhone Howard University
Miles Armstrong Florida Agricultural and Mechanical University
Xavier Hammond Florida Agricultural and Mechanical University
Mariah Pearson North Carolina A&T State University
Said Mohamed Howard University
Jheannelle Johnson Howard University
Jahia Collier Hampton University
Kenthia Roberts Howard University
Christine Stoll Howard University
Shaneer Heath Bennett College
Madison Mobley Central State University
Brie Turner Howard University
Morgan Kelley Spelman College
Shaunyce Lee Morgan State University
Lavelle DeHughes Tuskegee University
Amirah Turner Grambling State University
For more than 100 years, HBCU institutions have served as cultural and business incubators for thousands of Black students to cultivate their legacy brands. Creme of Nature is deeply familiar with the notion of legacy as one of the first mainstream haircare lines dedicated to creating products for Black hair. That was 40 years ago. Since then, Creme of Nature has become a staple for generations of families as grandmothers, mothers, daughters and aunties have used the brand consistently to ensure healthy and beautiful hair.
Fans are encouraged to follow Creme of Nature on social media @ CremeOfNature on Facebook, YouTube and Instagram. Or for more information about the Legacy to Leadership Scholarship program please visit https://cremeofnature.com/legacy-of-leadership/
SPLAT Donates a Portion of Sales in Support of Nonprofit for Mental Health Awareness Month
In support of Mental Health Awareness Month, Splat Hair Color announces their support of To Write Love on Her Arms (TWLOHA), a non-profit movement dedicated to presenting hope and finding help for people struggling with depression, addiction, self-injury, and suicide. TWLOHA exists to encourage, inform, inspire, and invest directly into treatment and recovery. For the month of May (1st to 31st), 15% of all purchases made on SplatHairColor.com will support TWLOHA.
Through social media, TWLOHA reaches more than 10 million people each month with a message of hope and help.
Through their FIND HELP Tool, TWLOHA connects people to free and reduced-cost mental health services in every zip code in the U.S. TWLOHA offers scholarships for treatment and recovery to individuals who otherwise could not afford professional help.
“We can’t stress enough the importance of mental health. Splat is honored to support such an amazing non-profit organization as To Write Love On Her Arms and promote their message of hope and help,” noted Jenniffer Paulson, Developlus VP of Marketing.
Both Splat and the To Write Love on Her Arms non-profit organization are excited to be partnering together and continuing to spread awareness of the importance of mental health.
To Write Love on Her Arms is a non-profit movement dedicated to presenting hope and finding help for people struggling with depression, addiction, self-injury and suicide. TWLOHA exists to encourage, inform, inspire, and also invest directly into treatment and recovery. Since its start in 2006, TWLOHA has donated $2.7 million directly into treatment and recovery and has reached people one-on-one by responding to over 222,000 messages from individuals across 105 countries.
Splat is a Developlus brand. All Splat formulas are Cruelty-Free, Vegan, Non-GMO, and Gluten Free. Splat is a women and family-owned business, and our products are made in Southern California. Splat offers a variety of semi-permanent, permanent, wash-out, temporary hair color and conditioning masque options for all users. Visit www.splathaircolor.com to purchase any of the Splat products ranging in price from $6.99-$14.99.
Developlus is a third-generation family-owned hair care products company based in Southern California, founded in 1991 by Ann & Dave Agrey. Leaders in color and formula development, we manufacture onsite to ensure each and every product lives up to their exacting standards. The vast majority of Developlus’ products are Vegan Certified, while all products are made in the USA and are Cruelty-Free. All new products and reformulations are made for Vegan Certification as they strive to make the best products for consumers and the planet, with a focus on environmental sustainability.
Cantu Beauty Nurtures the Next Generation of Female Leaders, Partnering with Gyrl Wonder to Support Young Black and Latina Girls
Multicultural hair care brand, Cantu Beauty, announces investment to support nonprofit through multifaceted programming addressing self-care and holistic wellness
set the tone early that emotional wellness and work-life balance is also a key ingredient to success.”
Cantu Beauty, an award-winning multicultural hair care brand, is teaming up with nonprofit Gyrl Wonder, to support Black and Latina communities by nurturing the next generation of female leaders from curl to toe. Together, the partnership will provide bespoke events, resources and programs designed for ambitious young women of color to help build resilience, self-confidence and mental wellness as they embark on the next phase of their personal and professional journeys.
“Women of color deserve to be championed,” says Dametria Mustin, Vice President of Global Marketing at Cantu Beauty. The Instagram conversation is the first of a series of programming designed specifically for Gyrl Wonder mentees. In August, Cantu will host a series of virtual workshops for National Wellness Month to promote positive energy for the mind, body and soul. Then, Cantu and Gyrl Wonder will convene more than 100 girls for an Emotional Wellness Summit in October. Cantu Beauty has committed an initial investment in Gyrl Wonder programs through the remainder of the year, with support from an in-store pointof-purchase display at select Walmart stores nationwide with a portion of proceeds benefitting Gyrl Wonder.
Naturally, the programming kicks off this Saturday, July 24 on International Self-Care Day with a conversation between Cantu Beauty’s Melissa Carnegie, Head of Global Communications and Community, and Gyrl Wonder founder Tola Lawal. The duo will host an Instagram Live on @CantuBeauty at 3:00pm EST inviting Gyrl Wonder mentees and the #CantuCrew community to participate in a discussion on all things self-care. “Gyrl Wonder thrives because we lean on our community of generous leaders like the women at Cantu Beauty who want to make a difference in our girls’ lives,” says Tola Lawal, Gyrl Wonder’s founder. “We are ecstatic to bring on a partner like Cantu this year that can help bridge the gap between the hard skills our girls learn ahead of entering the workforce, but also reinforce those intangibles they need to practice, like self-care, in order to flourish in their careers.”
“Women of color deserve to be championed,” says Dametria Mustin, Vice President of Global Marketing at Cantu Beauty. “Cantu Beauty is excited to work with Gyrl Wonder to empower young women’s self-esteem, confidence and equip them with skills to not only navigate the competitive workforce, but also
The Gyrl Wonder partnership is one of Cantu Beauty’s recent commitments to elevate Black and Latina women in their community. Last fall, Cantu Beauty launched Cantu Elevate: a program in collaboration with 25 Black Women in Beauty to lift up Black female entrepreneurs to shape the future of beauty. The inaugural program awarded three Black female entrepreneurs a Cantusponsored advertising campaign Multicultural hair care brand, Cantu Beauty, announces investment to valued at approximately $160,000 support nonprofit Gyrl Wonder through multifaceted programming addressing self-care and holistic wellness. with campaigns set to launch this year. To learn more, follow Gyrl Wonder on Instagram or Facebook or visit them at gyrlwonder.com. Additionally, stay connected with Cantu Beauty on Instagram, Facebook, and Twitter or visit them at cantubeauty.com.
