2014-2015 WINTER GUIDE OFFICIAL GUIDE TO ALL FOOD TRUCK HAPPENINGS
TABLE OF CONTENTS Off the Grid Markets………………………… 02 Holiday Traditions Around the World ���� 04 OtG: Holiday Jukebox ………………………… 06 Where to Eat and Shop This Holiday Season: OtG: Stockton Winter Walk…………………… 08 OtG: Justin Herman Plaza…………………………11 OtG: Lake Merritt @ OMCA…………………… 12 Light Up The Night in Downtown Pleasant Hill …… 14 Hitting the Slopes This Season? ������ 15 Whole Foods Brew Hub……………………… 16 Bay Area Winter Events……………………… 17 December 2014 Calendar……………………… 18 2015 Vendor Applications……………………… 20 A Message from OtG: Catering & Special Events …… 21
UPTOWN OAKLAND
SERRAMONTE
5TH & TOWNSEND
CONCORD @ WILLOWS SHOPPING CENTER
MILLBRAE
CIVIC CENTER
VALLEJO & FRONT
EL CERRITO
ALAMEDA BELMONT
SUNNYVALE @ SPORTS BASEMENT EMERYVILLE @HAVEN STREET
EMERYVILLE @PUBLIC MARKET
PLEASANTON
UPPER HAIGHT PLEASANT HILL
STOCKTON: WINTER WALK
MENLO PARK
SFO
SAN CARLOS @ DEVIL’S CANYON BREWERY
5TH & MINNA
BURLINGAME
NORTH BERKELEY BART NOVATO @ VINTAGE OAKS UN PLAZA
SAN ANSELMO @ RED HILL SHOPPING CENTER
SOUTH PARK
CUPERTINO @ WHOLE FOODS
HAYWARD
LAKE MERRITT @ OMCA
JUSTIN HERMAN PLAZA
LARKSPUR
ALL MARKETS ON BREAK: DECEMBER 22, 2014 – JANUARY 3, 2015 VISIT OFFTHEGRIDSF.COM/MARKETS TO VIEW OUR DAILY LOCATIONS.
THE BONEYARD - SAN FRANCISCO, CA How does your family celebrate this holiday? “We go to Grace Cathedral for holiday cheer during the Christmas season including Midnight Mass on Christmas Eve as our youngest son (10) sings in the Grace Cathedral Men and Boys choir. We celebrate Christmas and Hanukah, exchanging gifts and eating great food.”
DOC’S OF THE BAY - CHERRY HILL, NJ How does your family celebrate this holiday? “As close to the beach as we can get.”
VOODOO VAN - LOS ALTOS, CA How does your family celebrate this holiday? “I celebrate Christmas with my family. We go to Saint William church and my dad sings, it’s become our tradition. We usually celebrate by going to church on Xmas eve and opening presents around the tree Xmas day. Sometimes we have friends over for dinner or brunch.”
MEATHEAD - SAN FRANCISCO, CA How does your family celebrate this holiday? “We celebrate by getting all the husbands and wives, kids, and family together to cook a huge meal and share massive laughs.”
SEÑOR SISIG - SAN FRANCISCO, CA How does your family celebrate this holiday? “Eating, drinking & laughing!! It’s a time to enjoy each other’s company.”
RODERICK’S BBQ - ALABAMA/LOUISIANA How does your family celebrate this holiday? “With family & friends”
IZZYA’S - NEW YORK/WISCONSIN How does your family celebrate this holiday? “We celebrate Christmas but love visiting with friends who also celebrate their ethnic holidays in December. Weekends during the holiday months are spent with close family friends cooking dinner and bringing in the New Year. Our New Year’s party has been with the same friends for the last 12 years. Tom brings the custard tradition to our family. On visits back home for Thanksgiving or Christmas no matter how cold, everyone would look forward to making the trek to Kopp’s in Milwaukee.”
HOLIDAY TRADITIONS AROUND THE WORLD FROM YOUR FAVORITE BAY AREA FOOD TRUCK OWNERS SAJJ STREET EATS - MIDDLE EAST (JERUSALEM) How does your family celebrate this holiday? “The usual Christmas celebration (mass, eating, shopping)”.
FROZEN KUHSTERD - PHILIPPINES How does your family celebrate this holiday? “Midnight mass and a ton of food, including deep fried turkey.”
DUM SF - MUMBAO, INDIA How does your family celebrate this holiday? “We celebrate holidays with friends family with lots delicious food!!! “
KOREAN BOBCHA - SOUTH KOREA How does your family celebrate this holiday? “For Christmas we celebrate like any otherfamily; we go to church & eat. For New Year’s Eve, our family gathers at our grandparents house to eat, drink, & prepare food for the next day. We’re told we’re not supposed to sleep New Years Eve Day, otherwise our eyebrows will be changed to white. On New Year’s Day, we bow to our elders & recieve lucky money.”
KOKIO REPUBLIC - SOUTH KOREA How does your family celebrate this holiday? “We usually go to church to celebrate all of above.”
OTG: HOLIDAY JUKEBOX
A LIST OF FAVORITES FROM THE OFF THE GRID TEAM TO PUT YOU IN THE HOLIDAY SPIRIT! MY ONLY WISH (THIS YEAR)
ALL I WANT FOR CHRISTMAS (IS YOU)
BRITNEY SPEARS
MARIAH CAREY
PLATINUM CHRISTMAS
MERRY CHRISTMAS
CAROL OF THE BELLS
CHRISTMAS IN HOLLIS
JOHN WILLIAMS
RUN DMC
HOME ALONE SOUNDTRACK
A VERY SPECIAL CHRISTMAS
THE CHRISTMAS UNICORN
CHRISTMAS WALTZ (REMIX)
SUFJAN STEVENS
NANCY WILSON
SILVER AND GOLD
MERRY MIXMAS
FAIRYTALE OF NEW YORK
THE CHRISTMAS SONG
THE POGUES
MEL TORME
IF I SHOULD FALL FROM GRACE WITH GOD
MY KIND OF MUSIC
SLEIGH RIDE
SANTA BABY
THE RONETTES
EARTHA KITT
A CHRISTMAS GIFT FOR YOU FROM PHIL SPECTOR
THE ESSENTIAL EARTHA KITT
BABY IT’S COLD OUTSIDE FT. MICHAEL BUBLÉ
WHAT CHRISTMAS MEANS TO ME
IDINA MENZEL
STEVIE WONDER
HOLIDAY WISHES
A MOTOWN CHRISTMAS
HAPPY HOLIDAYS
BLUE CHRISTMAS
N SYNC
ELVIS PRESLEY
HOME FOR CHRISTMAS
ELVIS’ CHRISTMAS ALBUM
WHERE TO EAT & SHOP THIS HOLIDAY SEASON SAN FRANCISCO · OTG: STOCKTON STREET WINTER WALK · OTG: JUSTIN HERMAN PLAZA THE PENINSULA · OTG: SERRAMONTE SOUTH BAY · OTG: SUNNYVALE @ SPORTS BASEMENT EAST BAY · OTG: EMERYVILLE PUBLIC MARKET · OTG: PLEASANT HILL · OTG: CONCORD @ WILLOWS SHOPPING CENTER · OTG: ALAMEDA @ SOUTH SHORE SHOPPING CENTER · OTG: PLEASANTON NORTH BAY · OTG: LARKSPUR @ MARIN COUNTY MART · OTG: NOVATO @ VINTAGE OAKS SHOPPING CENTER · OTG: SAN ANSELMO @ RED HILL SHOPPING CENTER
OTG: STOCKTON WINTER WALK FOOD TRUCKS, CAROLING, PLUS WINTERY SURPRISES FOLLOW JACK FROST’S ADVENTURES AS HE SPREADS FESTIVE ICICLES THROUGHOUT SAN FRANCISCO SEE PAGE 20 FOR FULL SCHEDULE
NEARBY STORES: DEPARTMENT STORES:
APPAREL:
NEIMAN MARCUS
BEN SHERMAN
MACY'S
FOREVER 21
BARNEYS NEW YORK
LOUIS VUITTON A/X ARMANI EXCHANGE
SPECIALTY STORES:
COOKWARE:
GHIRARDELLI CHOCOLATE
CRATE & BARREL
DISNEY STORE
WILLIAMS- SONOMA
APPLE STORE GAME STOP NIKETOWN
OTG: JUSTIN HERMAN PLAZA A PERFECT COMPLEMENT TO THE STUNNING WATER-SIDE ICE RINK EVERY SATURDAY 11AM-4PM
SEE PAGE 20 FOR FULL SCHEDULE
NEARBY STORES: APPAREL:
SPECIALTY STORES:
ANN TAYLOR & ANN TAYLOR PETITES
AMBASSADOR TOYS
BANANA REPUBLIC
GIANTS DUGOUT STORE
BECKETT & ROBB
L’OCCITANE EN PROVENCE
GAP, GAPFIT & GAPKIDS
PAPYRUS
LOFT
SEE’S CANDIES
HOLIDAY ICE RINK AT EMBARCADERO CENTER COOK & TABLEWARE: SUR LA TABLE THE GARDENER HEATH CERAMICS
FARM FRESH: FERRY PLAZA FARMERS MARKET FARM FRESH TO YOU BENEDETTA-FARM SOURCED SKIN CARE BEEKIND-GIFTS FROM THE HIVE
OTG: LAKE MERRITT @OMCA GET IN THE HOLIDAY SPIRIT WITH AN ARTISAN TRUNK SHOW OMCA STORE HOLIDAY TRUNK SHOWS ARE SPECIALLY CURATED FOR YOU BY THE OMCA STORE. DISCOVER WORKS FROM MORE THAN 25 ARTISAN MAKERS, INCLUDING JEWELRY, CERAMICS, ART GLASS, TEXTILES, HOME AND TABLE WARES, AND MORE!
SAVE THE DATE: FRIDAY - DECEMBER 5, 5-9PM FRIDAY - DECEMBER 12, 5-9PM: CCA MADE - FEATURING EMERGING ARTISTS! FRIDAY, DECEMBER 19, 5-9PM ALL TRUNK SHOWS TAKE PLACE DURING OTG: LAKE MERRITT @ OMCA ON FRIDAY NIGHTS 5-9PM. ENJOY FOOD TRUCKS, LIVE MUSIC, FAMILY ACTIVITIES AND HALF-OFF MUSEUM ADMISSION FOR ADULTS & FREE ADMISSION FOR AGES 18 & UNDER. FOR A FULL LIST OF VENDORS FOR EACH TRUNK SHOW, VISIT MUSEUMCA.ORG/EVENTS.
LINK NECKLACE BY DEVON MATLOCK. COURTESY OF THE ARTIST.
TEARDROP VASES BY JESS WAINER. COURTESY OF THE ARTIST.
NECKLACE BY YES & YES. COURTESY OF THE ARTIST.
L ght Up The NIGHT! The NIGHT!
in Downtown Pleasant Hill
Wednesday December 3 4:00–8:00pm Holiday Arts & Crafts Fair (starting at 4:00pm) FREE hot chocolate, coffee and cookies FREE Carriage rides FREE parking 25-foot Holiday Tree lighting at 6:00pm Costumed characters on Crescent Drive including our special visitor, Olaf from Frozen! Entertainment on Plaza near Pasta Pomodoro and Downtown Plaza Stage (between Sweet Tomatoes and Jack's Restaurant)
OtG: Pleasant Hill
“Elf on the Shelf” Holiday Treasure Hunt
ccepting will be ari hable e non-p sations n o food d this during ent. holiday ev
On Crescent Drive at Contra Costa Boulevard. For more details call 925-671-5229.
Brought to you by Downtown Pleasant Hill, City of Pleasant Hill, and the Pleasant Hill Chamber of Commerce.
City of Pleasant Hill
HITTING THE SLOPES? SPORTS BASEMENT'S EXPANDED SKI AND BOARD LEASE PACKAGES ARE PERFECT FOR WEEKEND SNOW ADVENTURISTS!
Basic - $150.00 Demo- $500 (see website for information on purchase application) Youth - $125 (under age 18) AT Ski - $300 Nordic - $125 All customers get unlimited trade-ins. Come in at any time to exchange your current leased product for a larger or smaller size. You can also exchange your current leased program for a different sport, skiing to snowboarding or nordic, for example. Bring your leased gear in at any time for a machine buff wax. Visit Off the Grid: Sunnyvale @ Sports Basement every Thursday night for dinner 5-8PM. Grab a bite, rent your skis/snowboard and hit the road!
BREW HUB 20955 STEVENS CREEK BLVD CUPERTINO CA
Featuring:
Limited release craft beer & wine on tap, mead, cider and sake. Enjoy a cold brew with your meal from the Off The Grid food trucks!
Extended Happy Hour pricing during Off The Grid - every Tuesday 5-8pm, $1 off beer & wine.
facebook.com/wholefoodsmarketcupertino #BrewHubWFM
WINTER EVENTS OTG: STOCKTON STREET WINTER WALK DECEMBER 3 - DECEMBER 29, 2014 STOCKTON ST. BETWEEN GEARY & ELLIS 3 TRUCKS EVERY MON, WED, FRI, & SUN 11AM-2PM, 5PM-8PM SPECIAL DATES:
EAST BAY
THE LITTLE ICE RINK (OUTDOOR)THE LITTLEICERINK.COM WALNUT CREEK ICE RINK (OUTDOOR) ICESKATEWALNUTCREEK.COM
OAKLAND ICE CENTER
SOUTH BAY
(INDOOR) OAKLANDICE.COM
PALO ALTO’S WINTER LODGE
(OUTDOOR)
WINTERLODGE.COM
NORTH BAY
6 TRUCKS 12/3, 12/10 AND 12/17 11AM-4PM ON 12/24
SNOOPY’S HOME ICE
WINTERWALKSF.COM
SNOPPYSHOMEICE.COM
(INDOOR)
THE PENINSULA
BEST TREES TO SEE
BELMONT ICELAND
(INDOOR)
BELMONTICELAND.COM
SAN FRANCISCO
TOM & JERRY’S CHRISTMAS DISPLAY: 3650 21ST STREET, NOE VALLEY
EAST BAY
CHRISTMAS TREE LANE IN ALAMEDA: 3200 BLOCK OF THOMPSON AVE BETWEEN HIGH & FERNSIDE FACEBOOK.COM/CHRISTMASTREELANE
SANTA-AND-ME PHOTO STOPS PENNINSULA
VISITS & PHOTOS WITH SANTA WHEN: NOW THROUGH DECEMBER 24 WHERE: SERRAMONTE CENTER GRAND COURT MORE INFO AT: SERRAMONTECENTER.COM
PET PHOTOS WITH SANTA
CHRISTMAS LIGHTING
WHEN: MONDAY, DECEMBER 8, 6PM-8:30PM AND MONDAY, DECEMBER 15, 6PM-8:30PM
SAN FRANCISCO
WHERE: SERRAMONTE CENTER GRAND COURT
CLASSIC CABLE CAR HOLIDAY LIGHTING: 190 NAPOLEAN STREET CLASSICCABLECAR.COM/HOLIDAY-LIGHTS-AND-SIGHTS/
EAST BAY
WIDMER - WORLD 2014 IN PLEASANTON: 3671 CHELSEA COURT, PLEASANTON CA WIDMER-WORLD.COM
OAKLAND ZOO: ZOO LIGHTS: 9777 GOLF LINKS RD, OAKLAND, CA 94605 OAKLANDZOO.ORG/
SOUTH BAY
MORE INFO AT: SERRAMONTECENTER.COM
KIDS CLUB: WORLD OF SPORTS WHEN: TUESDAY, JANUARY 15, 2015 WHERE: SERRAMONTE CENTER FOOD COURT MORE INFO AT: SERRAMONTECENTER.COM
SAN FRANCISCO IT’S SANTA TIME!
WHEN: NOW THROUGH DECEMBER 24 WHERE: WESTFIELD SAN FRANCISCO, UNDER THE DOME, LEVEL 4
SANTA CLAUSE AT THE JAPAN CENTER MALLS WHEN: DECEMBER 6-7 & DECEMBER 13-14. 1PM-5PM WHERE: EAST JAPAN CENTER MALL
THE GLACIER LIGHTS IN SAN JOSE: 1405 GLACIER DRIVE, SAN JOSE CA
SANTACON 2014 WHEN: SATURDAY, DECEMBER 13
GLACIERLIGHTS.COM
NORTH BAY
WHERE: MEET AT UNION SQUARE PARK
MARINWOOD’S MICKEY MOUSE HOUSE: 417 BLACKSTONE DRIVE, SAN RAFAEL, CA FACEBOOK.COM/MICKEYMOUSECHRISTMASHOUSE
EAST BAY
MAKE A DATE WITH SANTA WHEN: NOW THROUGH DECEMBER 24 WHERE: PLEASANTON STONERIDGE SHOPPING CENTRE
2014 WINTER WONDERLAND
ICE RINKS THROUGHOUT THE BAY SAN FRANCISCO
DECEMBER 22-23, MONDAY AND TUESDAY WHERE: 699 BELLEVUE AVE. OAKLAND,CA
HOLIDAY ICE RINK IN UNION SQUARE (OUTDOOR) YERBA BUENA SKATING& BOWLING CENTER (INDOOR)
EMBARCADERO ICE SKATING RINK
WHEN: DECEMBER 5-21, FRIDAY-SUNDAY
(OUTDOOR)
NORTH BAY
SANTA PHOTOS AT NORTHGATE MALL WHEN: NOW THROUGH DECEMBER 24 WHERE: 5800 NORTHGATE MALL, SAN RAFAEL, CA
DECEMBER CALENDAR SUN
MON
01
TUE
02
FMC/Picnic Applications open 12/01-01/09
07
08
OtG: Stockon St. Winter Walk
OtG: Stockon St. Winter Walk
14
15
OtG: Stockon St. Winter Walk
OtG: Stockon St. Winter Walk
21
22
09
10
OtG: Stocko Winter Walk
16
17
OtG: Stocko Winter Walk
23
24
OtG: Stocko Winter Walk
OtG: Stockon St. Winter Walk
ALL MARKETS ON BREAK
28
29
OtG: Stockon St. Winter Walk
OtG: Stockon St. Winter Walk
30
31
OtG: Stocko Winter Walk
ALL MARKETS ON BREAK
visit offthegridsf.com/markets for full line-up
03
OtG: Stocko Winter Walk
OtG: Stockon St. Winter Walk
OtG: Stockon St. Winter Walk: Mon, Wed, Fri, & Sun 11am-2pm & 5pm-8pm
WED
OtG: Justin Herman Plaza: Every Saturday 11am-4pm
THU
04
on St. k
05 OtG: Stockon St. Winter Walk
11
12
SAT
06 OtG: Justin Herman Plaza
13
10th Annual Holiday Hootenanny
on St. k
OtG: Stockon St. Winter Walk
18
on St. k
19 OtG: Stockon St. Winter Walk
25
on St. k
on St. k
FRI
26 OtG: Stockon St. Winter Walk
01
02 OtG: Stockon St. Winter Walk
10th Annual Holiday Hootenanny at Devil’s Canyon Brewery
OtG: Justin Herman Plaza
20 OtG: Justin Herman Plaza
27 OtG: Justin Herman Plaza
03 OtG: Justin Herman Plaza
VENDOR APPLICATIONS APPLICATIONS NOW OPEN FOR OTG: FORT MASON CENTER AND OTG: PICNIC AT THE PRESIDIO WE WILL BE ACCEPTING APPLICATIONS UNTIL JANUARY 9, 2015
FORT MASON CENTER WILL BEGIN ON MARCH 6, 2015
PICNIC AT THE PRESIDIO WILL BEGIN ON MARCH 1, 2015
TASTINGS WILL BE HELD: SATURDAY - JANUARY 17, SUNDAY - JANUARY 18
FUN FACTS: FORT MASON CENTER TOTAL NUMBER OF FOOD VENDORS:
x31
PICNIC AT THE PRESIDIO TOTAL NUMBER OF FOOD VENDORS:
x25
35% FEMALE CHEF/ OWNERS IN 2014: 40% OF VENDORS WITH BRICK & MORTARS IN 2014 NUMBER OF TORTILLAS USED AT OTG:FMC IN 2014 COVER ABOUT:
15,000 SQ. FT
180,248 PEOPLE ATTENDED OVER 35 WEEKS IN THE 2014 SEASON
123,807 PEOPLE ATTENDED OVER 36 WEEKS IN THE 2014 SEASON
CATERING & SPECIAL EVENTS
BOOK TODAY AT: PARTY@ OFFTHEGRIDSF.COM TRUCKS, CARTS, TENTS, INDOOR & OUTDOOR EVENTS
FOOD AND BAR SERVICE ENTERTAINMENT PARTY RENTALS VENUE BOOKING & MORE
VISIT US AT OFFTHEGRIDSF.COM AND FOLLOW US AT @OTGSF FOR TWITTER @OFFTHEGRIDSF FOR INSTAGRAM FACEBOOK.COM/OFFTHEGRIDSF