2015 Print Advertising Rates
Insertions (per month)
(per month)
Ad Size
1
3
6
9
12
full page (premium)
1,250.00
1,200.00
1,150.00
1,100.00
1,050.00
full page (standard)
1,100.00
1,050.00
1,000.00
950.00
900.00
1
⁄2 page
800.00
750.00
700.00
650.00
600.00
1
⁄3 page
700.00
650.00
600.00
550.00
500.00
⁄4 page
600.00
550.00
500.00
450.00
400.00
⁄6 page
500.00
450.00
400.00
350.00
300.00
front page banner
600.00
575.00
550.00
525.00
500.00
front page earlug
400.00
375.00
350.00
325.00
300.00
1 1
Products & Services Directory: (cost per year for 12 months minimum) Subscription: (cost per year plus tax, for 12 months)
300.00
CDN
25.00
U.S.
35.00
* Rates include your ad in print and online in one publication. There are no extra charges for process colour, graphic design or special placement. Contracts for multiple insertions must be completed within a 12 month period from date of the first insertion. If, for any reason, a contract must be cancelled, there will be a charge of 25% of the remainder of the contract.
Employment Section: Advertise for drivers, owner operators or any other career in the trucking industry. Tires & Wheels Section: Monthly tips on tires and information from tire companies. New Products & Services Section: An excellent venue to introduce new products and/or services to the trucking market. Section Française: Reach the French-speaking community with your advertisements or publish your articles and announcements (translation services are available on a “per word” basis).
Dynamite Dozen Package
ad size (Standard) Dynamite Dozen Rates full page. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 900.00 (std rate 1,100.00) 1 ⁄ 2 page. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 600.00 (std rate 800.00) 1 ⁄ 3 page. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 500.00 (std rate 700.00) 1 ⁄4 page. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 400.00 (std rate 600.00)
(per month)
Premium Cover Pages (Inside Front, Inside Back and Outside Back covers) are excluded from this offer. (2) Pricing is based on a 12 Month (insertions) commitment. (1)
FREE Dynamite Dozen bonus: a) FREE Vertical Banner on the front page and all pages of our website (value of $450 per month or $5,400/year) b) FREE “Premium Partner Button” on the front page of our website with a link to your website (value of $300 per month or $3,600/year) c) FREE Combo Pack Directory Listing in all 3 publications and on-line in our digital versions as well as in the Products & Services Directory (value of $300/year) d) FREE “ADVERTISERS” Section Ad Placement (value of $500 per month or $6,000/year) e) FREE Ad Placement in the on-line digital version of our publication with a link to your website address f) FREE Press Releases in our publication up to 500 words per month
For more information, call 877.225.2232 and ask for Barb Woodward, Carl McBride or Veronica Way, or email us at barb@easterntruckingnews.com, carl@easterntruckingnews.com or veronica@easterntruckingnews.com. Eastern Trucking News 2015 Media Kit 3
Target your advertising: Monthly columns: Associating your advertisements with one of our monthly themes or with one of our popular columnists or writers.
2015 Editorial Calendar:
subject or theme
Columnist
A Drive Back in Time
Wendy Morgan-McBride
Business Insurance Matters
Linda Colgan
Cross Border Services
Dawn Truell
From the Driver’s Seat
Carl McBride
Factoring
Bruce Sayer
Health & Fitness
Dr. George Traitses
Healthy Living
Brenda Ricker
Healthy Trucker
Melodie Champion
Keeping Your Vehicles Clean
Jack Jackson
Legal Matters
Mark Reynolds
Stretching Your Miles
Peter Fitzgerald
The Complacency Coach
Bruce Outridge
Tire Talk
Harvey Brodsky
Transport for Christ
Chaplain Len Reimer
Women in Trucking
Ellen Voie
Month January February March
Theme LNG Products Engines (New Innovations) Oil & Lube Products
April
New Rear Axle Rides
May
Wireless Communications
June
New Truck Innovations
July August September October
Healthy Products & Services Load Securement Products GPS Tracking Systems Brakes for Trucks & Trailers
November
Transmissions: Automatic vs Manual
December
Fleet Management Products & Services
ISSUE #
MONTH
Sales & EDITORIAL
PRINTER
DISTRIBUTION
80
January
December 12
December 18
December 23
2015 Deadline Schedule:
81
February
January 16
January 23
January 28
82
March
February 16
February 23
February 26
83
April
March 16
March 23
March 26
84
May
April 16
April 23
April 28
85
June
May 18
May 25
May 28
86
July
June 17
June 24
June 29
87
August
July 17
July 24
July 29
88
September
August 17
August 24
August 27
89
October
September 17
September 24
September 29
90
November
October 16
October 23
October 28
91
December
November 16
November 23
November 26
For more information, call 877.225.2232 and ask for Barb Woodward, Carl McBride or Veronica Way, or email us at barb@easterntruckingnews.com, carl@easterntruckingnews.com or veronica@easterntruckingnews.com. Eastern Trucking News 2015 Media Kit 5
Mechanical specifications: Print Display Ad Sizes: Please ensure that all finished display advertisements are 300 dpi (dots per inch), CMYK if possible and the correct size (see table at right). We can work with most file formats but it would be appreciated if you could use one of the following file formats: PDF (Adobe Acrobat), JPG, JPEG, TIFF.
Ad Size full page
⁄2 page
1
⁄3 page
1
1
⁄4 page
1
⁄6 page
banner earlug half-earlug
Cols 6
6 5 4 3 6 5 4 3 2 5 4 3 2 5 4 3 2 6 2 1
Width (“) 9 1⁄4 10 1⁄4 111⁄4 10 3⁄4 9 1⁄4 7 5⁄ 8 6 41⁄ 2 9 1⁄4 7 5⁄ 8 6 41⁄ 2 3 7 5⁄ 8 6 41⁄ 2 3 7 5⁄ 8 6 41⁄ 2 3 9 1⁄4 3 11⁄4
Height (“) 12 1⁄ 2 13 1⁄ 2 14 1⁄ 2 14 1⁄ 2 6 1⁄ 6 7 1⁄ 2 9 3⁄ 8 12 1⁄ 2 4 5 6 1⁄ 6 81⁄ 2 12 1⁄ 2 3 5⁄ 8 4 5⁄ 8 6 1⁄ 6 9 5⁄ 8 2 1⁄ 2 31⁄ 8 4 6 1⁄ 6 11⁄4 11⁄4 11⁄4
Area Live Trim 4-side bleed 3-side bleed
Comments
OBC inside page
OFC only OFC only OFC only
* Contact us if you prefer dimensions in other units. Overview Eastern Trucking News is printed on 35 lb Premium 80 with a 60 lb Gloss Cover Tabloid, Web Width 27” Design & Production: If required, our graphic designer will help you design and create your advertisement at no extra charge. To get the best results we would need the following; a good quality copy of your logo (original artwork if possible), photos, illustrations, as digital files or scannable images. If you have an existing ad, we can re-size it if necessary. Under certain circumstances if the size of an existing ad does not match our standard dimensions and cannot be changed, we can “float” the ad within the layout of a page. “Bleeds” are accepted. Any supplied art or photographs should be at least 300 dpi if possible (lower resolutions can be used but will result in a lower quality final product). No film required, we go directly from PDF to Plate. Proofs: A “proof” (copy) of all advertisements created or modified by the publisher (i.e. Woodward Publishing) will be e-mailed (preferred method) or faxed to the advertiser or agency prior to publication. If proofs are not returned for corrections, the publisher assumes that the proof is satisfactory and is authorized for use. All advertisers receive a print copy by mail of the publication(s) in which they appear. Computer Environment: Our graphic design department is PC based and we primarily use Adobe Photoshop, Illustrator, InDesign and Acrobat. These applications can accept files produced on Mac computers. Media: If files are to be supplied on physical media, we can accept USB Flash Drives, all memory cards, CD-ROM/RW and DVD. Agency Commission: Eastern Trucking News is pleased to work with accredited advertising agencies. A 15% commission is calculated on rates before discount. If you have any questions contact us, we’d love to help because, after all, We Work for You!
For more information, call 877.225.2232 and ask for Barb Woodward, Carl McBride or Veronica Way, or email us at barb@easterntruckingnews.com, carl@easterntruckingnews.com or veronica@easterntruckingnews.com. 6 Eastern Trucking News 2015 Media Kit