We Work for You
2015 National
Media Kit
Why You Should Advertise With Us Woodward Publishing Group is a 100% Canadian, privately owned company. We began with Ontario Trucking News in May 2003 and later added Western and Eastern Trucking News in June 2008. All of our publications feature full-colour monthly articles and advertising for the trucking industry. Our goal is to provide compelling and relevant reading material in our publications with the lowest pricing structure for our advertisers. We offer several diverse advertising opportunities from contract advertising, including bonus features, to monthly specials for clients who wish to book periodic advertising with FREE editorial space when booking a ¼ page or larger. For those clients who want to be seen every month, we have our NEW DYNAMITE DOZEN contract which offers a lot of FREE on-line “bonus” advertising in addition to print. Distribution: Ontario Trucking News is made available in truck stops, trucking fleets, dealerships, repair shops and Traction/TruckPro locations all across Ontario (15,000 print publications plus an ever increasing number of emailed versions). Eastern Trucking News is made available in truck stops, trucking fleets, dealerships and repair shops across Québec and the Atlantic Provinces (5,000 print publications plus an ever increasing number of emailed versions). Western Trucking News is made available in truck stops, trucking fleets, dealerships, repair shops and Traction/TruckPro locations from Manitoba to B.C., Yukon and N.W.T. (10,000 print publications plus an ever increasing number of emailed versions). Call Barb Woodward at 877.225.2232 for a more complete geographic and demographic breakdown. Theme of the Month: Each month we focus on a topical theme related to the trucking industry. Front Page Feature Package: ($6,500 + tax for one month) This package includes an exclusive front cover photo with an accompanying full page article in all three publications. The article begins on the front cover (usually a couple of paragraphs long with a huge “eye-catching” headline). The article continues on page 4 with additional photos. One of our writers will contact you with a list of questions, set up a convenient time for your interview, write your article and submit it to you for final approval prior to publishing. Digital photos must be a minimum of 300 dpi resolution and can be sent as a jpg, tif or pdf file. All ads on the front cover will remain as these customers are on contract with us. This type of advertising is a very effective way to obtain more business. Benefits of the Front Page Feature Package are: • 100 copies per publication to use as a marketing tool free of charge • your feature will be placed on the front page of our website (in slider format) for the month • your feature will be on the front cover of our digital publications for the month and later moved to our on-line archives • a digital copy of your feature will be given to you to use for your own marketing purposes
may 2014
april 2014
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Premier manufa
first name Quality couplin in gs
cturing co.
By Marek krasuski
T
he year 2014 marks the 90th Anniversary Premier Manufacturin of g Co., the Oregon-based producer of couplings (hitches), dolly jacks, front drawbar eyes, end assemblies and for trucking industry applications. hinge assemblies, Established Premier Mfg. in 1924, developed tooling for various cast components. types of The original founder recognized growing need to hook trailers the together, and the manufacture so began of trailer hitches. Premier has Nine decades evolved into later, one of a select companies number of that designs and produces offering of a substantial trailer couplings (hitches) and components. related From its facility in Tualatin, Oregon, Premier lean manufacturin runs a g operation in line values. “We still run a family-style with traditional well-being of business and each of our the employees is portant to us,” extremely imsays COO Paul Grycko, who the company’s describes workforce as professional, dedicated and hardworking, capable of operating independently . Premier, Page
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Global Leader in GPS Tracking, Tel ematics & Theft Pre vention Solutions
cAnAdA
By Marek krasuski
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MADE FOR FAMILIE BUILT FOR FLEETS. S. TRUSTED BY THE ARMED FORCES.
hrough unyielding efforts to excel and security in reporting systems, Cellutrak has distinguished itself as a proven leader in tracking vehicle security recovery, and personal service. The is unique in company North America, renowned for specialize in its ability to two distinct fields - telematics prevention. and theft Both telematics and theft prevention by Ituran, a are supported stable proprietary technology designed for originally military use in rescue missions adapted for and later civilian use. Because Cellturak own standards sets its of excellence, its telematics functions locate recording vehicles with pinpoint provide extensive monitoring information accuracy and and other users to assist fleets in maximizing efficiencies. basic telematics Cellutrak’s model communicate s information Cellutrak,
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J D Factors
Flexible Fin ancing Solutions for Transportati on Companies C
J D Factors,
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Providing the Tru cki Industry With ng We Priced Parts, Fasllt Dawson truck
By Marek krasuski
Photos for truck
identification
only.
resident and CEO of Dawson Truck Parts, Cameron, exemplifies Don the aphorism, they will come.” “Build it and In 1992, after claims adjuster, a 38-year career executive, and as later head of and training a research division with a major North Cameron seized American firm, the opportunity to fill a market “Back then there was really need. no one providing market truck afterparts to the commercial industry,” he transportation said, recalling what drove on a post-retireme him to embark nt career. That initial impulse a market niche to fill has since been transformed America’s leading into North providers of aftermarket body parts. Confirms replacement Cameron: “We are the largest American aftermarket North supplier of truck for medium body repair parts and heavy duty trucks.” Dawson’s successful positioning is anchored core principles: in three prompt service, customer support, product quality and and selection. Indeed, in contrast past competitors to the company regularly updates its Dawson, page
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Parts
P
By Marek krasuski
ommercial transportatio n is an industry faces many that challenges, among them to pay for operating the need expenses before payment for receipt of rendered services. Indeed, receivables deliveries typically for range from 30 to 90 days, which often undermine terms a carrier’s capacity immediate to meet operating costs such as fuel, repairs and insurance, salaries. Commercial carriers have out traditional sought lenders such as banks to counts payable address acobligations, but these alternatives typically attached are to restrictive covenants which, broken, negatively if affect the credit company and worthiness result in the of a termination In addition, of the loan. such agreements require proof of equity
August 2014
issue 74
issue 74
issue 131
Québec & Atl A n ti c
July 2014
July 2014
June 2014
issue 72
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The Transmiss Power Train Spe ion & cialists By Marek krasuski
T
his year, 2014, marks a red letter year for sen’s Powertrain Jenas it celebrates its 40th year in business. Jensen’s Powertrain on providing was founded reliable service and quality 1974 by David parts in and Kathryn Jensen. They with just one started bay and two people – David Kathryn. Jensen’s and now has three locations and thirty employees where the tradition of quality and service can still be found. Jensen’s is still truly a family business with their three children involved in the daily operation of the business. Stephanie is controller for the the companies, David Jr. is the parts, machine shop, drive shaft and torque converter operations manager Stephen, a licensed and mechanic, manages service and the technical side of the operations. Their son-in-law, Sebastian, works vice Department. in the SerAs well, a significant of Jensen’s number staff has more than twenty-five been with the company for years.
Jensen, page
PublicAtion
Insurance & Management ProWealth ducts August them
T
rucking is a complicated business, and all the regulations amid and demanding standards to compliance contend with, and owner operators companies, drivers need to protect on the road with themselves, firstly adequate insurance ondly, off the coverage, and road by maximizing secthe value of earned cash their hard and preparing for a comfortable The number retirement. of wealth management as diverse as tools is probably the dizzying number of insurance which are subject options to a wide range of influences delivery destinations, such as loss ratios and ance to name driver performa few. Sourcing financial planners to create wealth online management portfolios is place to start, a good but these websites are general descriptions in their of the services they provide. messages invite Instead, their prospective clients to set tions before up consultaadvice is given. Still, they do something to give readers think about beforehand. draw attention Some advisors to mistaken assumptions many who are common to new to financial planning. Among is a lack of understanding them the different available and financial tools the results each are designed Others include to achieve. believing that one catch-all financial
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For more information, call 877.225.2232 and ask for Barb Woodward, Carl McBride or Veronica Way, or email us at barb@woodwardpublishing.com, carl@woodwardpublishing.com or veronica@woodwardpublishing.com. 2 Ontario, Western & Eastern Trucking News 2015 Media Kit
e:
By Marek krasuskI
Insurance,
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Insertions (per month)
2015 Print Advertising Rates Ad Size
1
3
6
9
12
full page (premium)
3,600.00
3,575.00
3,550.00
3,525.00
3,400.00
full page (standard)
3,300.00
3,275.00
3,250.00
3,225.00
3,100.00
⁄2 page
1,950.00
1,925.00
1,900.00
1,875.00
1,800.00
⁄3 page
1,700.00
1,675.00
1,650.00
1,625.00
1,575.00
⁄4 page
1,500.00
1,475.00
1,450.00
1,425.00
1,375.00
⁄6 page
1,200.00
1,175.00
1,150.00
1,125.00
1,075.00
front page banner
900.00
875.00
850.00
825.00
800.00
front page earlug
500.00
450.00
425.00
400.00
375.00
(per month, all publications)
1 1
1 1
300.00
Products & Services Directory: (cost per year for 12 months minimum) Subscription: (cost per year plus tax, for 12 months)
CDN
25.00
U.S.
35.00
* Rates include your ad in print and online in all three publications. There are no extra charges for process colour, graphic design or special placement. Contracts for multiple insertions must be completed within a 12 month period from date of the first insertion. If, for any reason, a contract must be cancelled, there will be a charge of 25% of the remainder of the contract.
Employment Section: Advertise for drivers, owner operators or any other career in the trucking industry. TireS & Wheels Section: Monthly tips on tires and information from tire companies. New Products & Services Section: An excellent venue to introduce new products and/or services to the trucking market. Section Française: Reach the French-speaking community with your advertisements or publish your articles and announcements (translation services are available on a “per word” basis).
Dynamite Dozen Package
ad size (Standard)
(per month)
Dynamite Dozen Rates
full page. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 1 ⁄ 2 page. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 1 ⁄ 3 page. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 1 ⁄4 page. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
2,800.00 (std rate 3,300.00) 1,500.00 (std rate 1,950.00) 1,350.00 (std rate 1,700.00) 1,000.00 (std rate 1,500.00)
Premium Cover Pages (Inside Front, Inside Back and Outside Back covers) are excluded from this offer. (2) Pricing is based on a 12 Month (insertions) commitment. (1)
FREE Dynamite Dozen bonus: a) FREE Vertical Banner on the front page and all pages of our website (value of $450 per month or $5,400/year) b) FREE “Premium Partner Button” on the front page of our website with a link to your website (value of $300 per month or $3,600/year) c) FREE Combo Pack Directory Listing in all 3 publications and on-line in our digital versions as well as in the Products & Services Directory (value of $300/year) d) FREE “ADVERTISERS” Section Ad Placement (value of $500 per month or $6,000/year) e) FREE Ad Placement in the on-line digital version of our publication with a link to your website address f ) FREE Press Releases in our publications up to 500 words per month
For more information, call 877.225.2232 and ask for Barb Woodward, Carl McBride or Veronica Way, or email us at barb@woodwardpublishing.com, carl@woodwardpublishing.com or veronica@woodwardpublishing.com. Ontario, Western & Eastern Trucking News 2015 Media Kit 3
2015 Online Advertising Rates (per month)
ON-LINE ADVERTISEMENTS ONLY: (all of Woodward Publishing websites*) Targeted exposure on Woodward Publishing’s buying audience. Monthly advertiser statistics are available that measure the number of impressions and clicks on each ad. Our website utilizes Google Analytics to track web stats for overall traffic, page views and visit time. * www.woodwardpublishing.com, www.ontariotruckingnews.com, www.westerntruckingnews.com and www.easterntruckingnews.com
Banner & Other Advertising Opportunities: Premium Partner Button Ads . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $300.00 Vertical Banner Ads (260w x 280h pixels, max file size 60KB). . . . . . . . . . . . . . $450.00 Leader Board Ads (top of page, 728w x 90h pixels, max file size 45KB). . . . . . $600.00 Advertisers Section:. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $500.00 Careers Section: . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $500.00 Marketplace Advertising: (Inventory Management System) Post your entire fleet inventory on the Woodward Publishing website which is searchable using key words. For optimum value, your ad will also be showcased on the front page of our website within a revolving banner. Ads can be changed on a daily basis: - up to 9 listings. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $285.00 - 10 to 19 listings. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $500.00 - 20 to 29 listings. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $675.00 - 30 + listings . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $950.00 Sample Online Marketplace Ad (below)
For more information, call 877.225.2232 and ask for Barb Woodward, Carl McBride or Veronica Way, or email us at barb@woodwardpublishing.com, carl@woodwardpublishing.com or veronica@woodwardpublishing.com. 4 Ontario, Western & Eastern Trucking News 2015 Media Kit
Target your advertising: Monthly columns: Associating your advertisements with one of our monthly themes or with one of our popular columnists or writers.
subject or theme
Columnist
A Drive Back in Time
Wendy Morgan-McBride
Business Insurance Matters
Linda Colgan
Cross Border Services
Dawn Truell
From the Driver’s Seat
Carl McBride
Factoring
Bruce Sayer
Health & Fitness
Dr. George Traitses
Healthy Living
Brenda Ricker
Healthy Trucker
Melodie Champion
Keeping Your Vehicles Clean
Jack Jackson
Legal Matters
Mark Reynolds
Stretching Your Miles
Peter Fitzgerald
The Complacency Coach
Bruce Outridge
Tire Talk
Harvey Brodsky
Transport for Christ
Chaplain Len Reimer
Women in Trucking
Ellen Voie
Month
2015 Editorial Calendar:
January February March
LNG Products Engines (New Innovations) Oil & Lube Products
April
New Rear Axle Rides
May
Wireless Communications
June
New Truck Innovations
July August September October
2015 Deadline Schedule:
Theme
Healthy Products & Services Load Securement Products GPS Tracking Systems Brakes for Trucks & Trailers
November
Transmissions: Automatic vs Manual
December
Fleet Management Products & Services
ISSUE # OTN WTN-ETN
MONTH
Sales & EDITORIAL
PRINTER
DISTRIBUTION
138
80
January
December 12
December 18
December 23
139
81
February
January 16
January 23
January 28
140
82
March
February 16
February 23
February 26
141
83
April
March 16
March 23
March 26
142
84
May
April 16
April 23
April 28
143
85
June
May 18
May 25
May 28
144
86
July
June 17
June 24
June 29
145
87
August
July 17
July 24
July 29
146
88
September
August 17
August 24
August 27
147
89
October
September 17
September 24
September 29
148
90
November
October 16
October 23
October 28
149
91
December
November 16
November 23
November 26
For more information, call 877.225.2232 and ask for Barb Woodward, Carl McBride or Veronica Way, or email us at barb@woodwardpublishing.com, carl@woodwardpublishing.com or veronica@woodwardpublishing.com. Ontario, Western & Eastern Trucking News 2015 Media Kit 5
Mechanical specifications: Print Display Ad Sizes: Please ensure that all finished display advertisements are 300 dpi (dots per inch), CMYK if possible and the correct size (see table at right). We can work with most file formats but it would be appreciated if you could use one of the following file formats: PDF (Adobe Acrobat), JPG, JPEG, TIFF.
Ad Size
Cols
Width (“)
Height (“)
Area
Comments
full page
6
9 ⁄4 10 1⁄4 111⁄4 10 3⁄4 9 1⁄4 7 5⁄ 8 6 41⁄ 2 9 1⁄4 7 5⁄ 8 6 41⁄ 2 3 7 5⁄ 8 6 41⁄ 2 3 7 5⁄ 8 6 41⁄ 2 3 9 1⁄4 3 11⁄4
12 ⁄ 2 13 1⁄ 2 14 1⁄ 2 14 1⁄ 2 6 1⁄ 6 7 1⁄ 2 9 3⁄ 8 12 1⁄ 2 4 5 6 1⁄ 6 81⁄ 2 12 1⁄ 2 3 5⁄ 8 4 5⁄ 8 6 1⁄ 6 9 5⁄ 8 2 1⁄ 2 31⁄ 8 4 6 1⁄ 6 11⁄4 11⁄4 11⁄4
Live Trim 4-side bleed 3-side bleed
OBC inside page
⁄2 page
1
⁄3 page
1
1
⁄4 page
1
⁄6 page
banner earlug half-earlug
6 5 4 3 6 5 4 3 2 5 4 3 2 5 4 3 2 6 2 1
1
1
OFC only OFC only OFC only
* Contact us if you prefer dimensions in other units. Overview Woodward Publishing Group is printed on 35 lb Premium 80 with a 60 lb Gloss Cover Tabloid, Web Width 27” Design & Production: If required, our graphic designer will help you design and create your advertisement at no extra charge. To get the best results we would need the following; a good quality copy of your logo (original artwork if possible), photos, illustrations, as digital files or scannable images. If you have an existing ad, we can re-size it if necessary. Under certain circumstances if the size of an existing ad does not match our standard dimensions and cannot be changed, we can “float” the ad within the layout of a page. “Bleeds” are accepted. Any supplied art or photographs should be at least 300 dpi if possible (lower resolutions can be used but will result in a lower quality final product). No film required, we go directly from PDF to Plate. Proofs: A “proof” (copy) of all advertisements created or modified by the publisher (i.e. Woodward Publishing) will be e-mailed (preferred method) or faxed to the advertiser or agency prior to publication. If proofs are not returned for corrections, the publisher assumes that the proof is satisfactory and is authorized for use. All advertisers receive a print copy by mail of the publication(s) in which they appear. Computer Environment: Our graphic design department is PC based and we primarily use Adobe Photoshop, Illustrator, InDesign and Acrobat. These applications can accept files produced on Mac computers. Media: If files are to be supplied on physical media, we can accept USB Flash Drives, all memory cards, CD-ROM/RW and DVD. Agency Commission: Woodward Publishing Group is pleased to work with accredited advertising agencies. A 15% commission is calculated on rates before discount. If you have any questions contact us, we’d love to help because, after all, We Work for You!
For more information, call 877.225.2232 and ask for Barb Woodward, Carl McBride or Veronica Way, or email us at barb@woodwardpublishing.com, carl@woodwardpublishing.com or veronica@woodwardpublishing.com. 6 Ontario, Western & Eastern Trucking News 2015 Media Kit