2015 WTN by Woodward Publishing Group

We Work for You

2015 Media Kit

Why You Should Advertise With Us Western Trucking News is one of three trucking publications owned by Woodward Publishing Group, a 100% Canadian, privately owned company. Western Trucking News has been in existence since June 2008 featuring full-colour monthly articles and advertising for the trucking industry. Our goal is to provide compelling and relevant reading material in a publication with the lowest pricing structure for our advertisers. We offer several diverse advertising opportunities from contract advertising, including bonus features, to monthly specials for clients who wish to book periodic advertising with FREE editorial space when booking a ¼ page or larger. For those clients who want to be seen every month, we have our NEW DYNAMITE DOZEN contract which offers a lot of FREE on-line “bonus” advertising in addition to print. Distribution: Western Trucking News is made available in all Traction & TruckPro locations in Western Canada as well as truck stops, trucking fleets, dealerships and repair shops from Manitoba to BC, the Yukon and NWT (10,000 print publications plus an ever increasing number of emailed versions). Call 877.225.2232 for a more complete geographic and demographic breakdown. Theme of the Month: Each month we focus on a topical theme related to the trucking industry. Front Page Feature Package: ($2,500 + tax for one month) This package includes an exclusive front cover photo with an accompanying full page article in all three publications. The article begins on the front cover (usually a couple of paragraphs long with a huge “eye-catching” headline). The article continues on page 4 with additional photos. One of our writers will contact you with a list of questions, set up a convenient time for your interview, write your article and submit it to you for final approval prior to publishing. Digital photos must be a minimum of 300 dpi resolution and can be sent as a jpg, tif or pdf file. All ads on the front cover will remain as these customers are on contract with us. This type of advertising is a very effective way to obtain more business. Other Benefits: • 100 copies per publication to use as a marketing tool free of charge • your feature will be placed on the front page of our website (in slider format) for the month • your feature will be on the front cover of our digital publications for the month and later moved to our on-line archives • a digital copy of your feature will be given to you to use for your own marketing purposes

march 2014

april 2014

issue 70

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Navistar’s Expa ndin Dealer Networ g k By Marek krasuski

avistar is a leading manufacturer of commercia trucks, buses, l defense vehicles and engines. The company’s vision includes to provide the a commitme best customer nt service while pushing the passionately industry forward. Navistar’s latest ment in extending advanceand refining its service reach in the wake of further expansion comes and improveme its distribution nts to model. A global provider of vehicles and reach is expansive, engines, Navistar’s boasting 874 retail outlets America and in North Mexico alone. In Canada, stretch across 176 outlets this country’s geography, earning the reputation Navistar of having nearly double the number service outlets than any other of OEM. Eighty tions sell new eight locatrucks and provide parts the remaining and service; 88 are dedicated exclusively and service. to parts Dealerships, parts and service found in most centers are mid to large-sized cities stretching British Columbia from to Newfoundl and and as Yellowknife. far north as Smarttruc

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may 2014

issue 71

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Premier manu

first name Quality couplin in gs

agreeme nt

facturing co.

By Marek krasuski

he year 2014 marks the 90th Anniversary Premier Manufactu of ring Co., the Oregon-based producer of couplings (hitches), dolly jacks, front drawbar eyes, end assemblies and hinge assemblies for trucking industry application , s. Established Premier Mfg. in 1924, developed tooling for various cast componen types of ts. The original founder recognized growing need to hook trailers the together, and the manufactu so began re of trailer hitches. Nine Premier has decades later, evolved into one of a select companies number that designs of and produces offering of a substantia trailer couplings l (hitches) and components. related From its facility in Tualatin, Oregon, Premier lean manufactu runs a ring operation in line with values. “We traditional still run a family-styl e business well-being of and the each of our employees is portant to us,” extremely imsays COO Paul Grycko, who the company’s describes workforce as professional, dedicated and hardworking, capable of operating independently.

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issue 73

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to BC, Yukon & NW T —

Premier, Page

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CelluTrak

CaNada Global Lead er in GPS Tracking, Te lematics & Theft Pre vention Solutions By Marek krasuski

MADE FOR FAMIL BUILT FOR FLEETSIES. . TRUSTED BY THE ARMED FORCE S.

hrough unyielding efforts to excel and security in reporting systems, Cellutrak has distinguish itself as a proven ed leader in tracking vehicle security recovery, and personal service. The is unique in company North America, renowned for specialize in its ability to two distinct fields - telematics prevention. and theft Both telematics and theft prevention by Ituran, a are supported stable proprietary technology designed for originally military use in rescue missions adapted for and later civilian use. Because own standards Cellturak sets of excellence its , its telematics functions locate recording vehicles with pinpoint accuracy provide extensive and monitoring information and other users to assist fleets in maximizin g efficiencies basic telematics . Cellutrak’s model communic ates informatio n Cellutrak

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August 2014

issue 74

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to BC, Yukon & NW T —

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July 2014

June 2014

issue 72

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to BC, Yukon & NW T —

issue 75

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to BC, Yukon & NW T —

Flexible Fin ancing Solutions fo r Transportatio n Companies C

J D Factors

Providing the Tru ck Industry With ing We Priced Parts, Fallst Dawson truc

J D Factors,

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k Parts

By Marek krasuski

ommercial transportation is an industry faces many that challenges, among them to pay for operating the need expenses before payment for receipt of rendered services. Indeed, receivable deliveries typically s for range from 30 to 90 days, which often undermine terms a carrier’s capacity immediate to meet operating costs such as fuel, repairs and insurance, salaries. Commerci al carriers have out traditional sought lenders such as banks to address counts payable obligations, acbut these alternative typically attached s are to restrictive covenants which, broken, negatively if affect the credit company and worthiness result in the of a termination In addition, of the loan. such agreemen ts require proof of equity

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Photos for truck

identification

only.

resident and CEO of Dawson Truck Parts, Cameron, exemplifies Don the aphorism, they will come.” “Build it and In 1992, after claims adjuster, a 38-year career executive, and as later head of and training a research division with a major North Cameron seized American firm, the opportunit y to fill a market “Back then there was really need. no one providing market truck afterparts to the commercial industry,” he transportation said, recalling what drove him to on a post-retire embark ment career. That initial impulse a market niche to fill has since been transformed America’s leading into North providers of aftermarket body parts. Confirms replacement Cameron: “We are the largest American aftermarke North t supplier of truck body repair for medium and heavy duty parts trucks.” Dawson’s successful positioning is anchored core principles: in three prompt service, customer support, product quality and and selection. Indeed, in contrast past competitor s the company to regularly updates its Dawson, page

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Insurance & Management Pr Wealth oducts August them

By Marek krasuski

rucking is a complicated business, and all the regulations amid and demanding standards to compliance contend with, and owner operators companies, drivers need to protect on the road with themselves, firstly adequate insurance ondly, off the coverage, and road by maximizin secg the value of earned cash their hard and preparing for a comfortabl The number e retirement. of wealth manageme as diverse as nt tools is probably the dizzying number of insurance which are subject options to a wide range of influences delivery destination such as s, loss ratios and driver performance to name a few. Sourcing financial planners to create wealth online management portfolios is place to start, a good but these websites are general descriptions in their of the services they provide. messages invite Instead, their prospective clients to set tions before up consultaadvice is given. Still, they do something to give readers think about beforehand. draw attention Some advisors to mistaken assumption many who are s common new to financial to planning. Among is a lack of understanding them the different available and financial tools the results each are designed Others include to achieve. believing that one catch-all financial

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For more information, call 877.225.2232 and ask for Barb Woodward, Carl McBride or Veronica Way, or email us at barb@westerntruckingnews.com, carl@westerntruckingnews.com or veronica@westerntruckingnews.com. 2 Western Trucking News 2015 Media Kit

Insurance

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Insertions (per month)

2015 Print Advertising Rates (per month)

Ad Size

full page (premium)

1,350.00

1,300.00

1,250.00

1,200.00

1,150.00

full page (standard)

1,200.00

1,150.00

1,100.00

1,050.00

1,000.00

⁄2 page

850.00

800.00

750.00

700.00

650.00

⁄3 page

750.00

700.00

650.00

600.00

550.00

⁄4 page

650.00

600.00

550.00

500.00

450.00

⁄6 page

550.00

500.00

450.00

400.00

350.00

front page banner

900.00

875.00

850.00

825.00

800.00

front page earlug

500.00

450.00

425.00

400.00

375.00

1 1

300.00

Products & Services Directory: (cost per year for 12 months minimum) Subscription: (cost per year plus tax, for 12 months)

CDN

25.00

U.S.

35.00

* Rates include your ad in print and online in one publication. There are no extra charges for process colour, graphic design or special placement. Contracts for multiple insertions must be completed within a 12 month period from date of the first insertion. If, for any reason, a contract must be cancelled, there will be a charge of 25% of the remainder of the contract.

Employment Section: Advertise for drivers, owner operators or any other career in the trucking industry. Tires & Wheels Section: Monthly tips on tires and information from tire companies. New Products & Services Section: An excellent venue to introduce new products and/or services to the trucking market. Section Française: Reach the French-speaking community with your advertisements or publish your articles and announcements (translation services are available on a “per word” basis).

Dynamite Dozen Package

ad size (Standard)

(per month)

Dynamite Dozen Rates

full page. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 1,000.00 (std rate 1,200.00) 1 ⁄ 2 page. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 650.00 (std rate 850.00) 1 ⁄ 3 page. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 550.00 (std rate 750.00) 1 ⁄4 page. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 450.00 (std rate 650.00) Premium Cover Pages (Inside Front, Inside Back and Outside Back covers) are excluded from this offer. (2) Pricing is based on a 12 Month (insertions) commitment. (1)

FREE Dynamite Dozen bonus: a) FREE Vertical Banner on the front page and all pages of our website (value of $450 per month or $5,400/year) b) FREE “Premium Partner Button” on the front page of our website with a link to your website (value of $300 per month or $3,600/year) c) FREE Combo Pack Directory Listing in all 3 publications and on-line in our digital versions as well as in the Products & Services Directory (value of $300/year) d) FREE “ADVERTISERS” Section Ad Placement (value of $500 per month or $6,000/year) e) FREE Ad Placement in the on-line digital version of our publication with a link to your website address f ) FREE Press Releases in our publication up to 500 words per month

2015 Online Advertising Rates (per month)

ON-LINE ADVERTISEMENTS ONLY: (Western Trucking News website) Targeted exposure on Woodward Publishing’s buying audience. Monthly advertiser statistics are available that measure the number of impressions and clicks on each ad. Our website utilizes Google Analytics to track web stats for overall traffic, page views and visit time. Banner & Other Advertising Opportunities: Premium Partner Button Ads . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $300.00 Vertical Banner Ads (260w x 280h pixels, max file size 60KB). . . . . . . . . . . . . . $450.00 Leader Board Ads (top of page, 728w x 90h pixels, max file size 45KB). . . . . . $600.00 Advertisers Section:. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $500.00 Careers Section: . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $500.00 Marketplace Advertising: (Inventory Management System) Post your entire fleet inventory on the Woodward Publishing website which is searchable using key words. For optimum value, your ad will also be showcased on the front page of our website within a revolving banner. Ads can be changed on a daily basis: - up to 9 listings. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $285.00 - 10 to 19 listings. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $500.00 - 20 to 29 listings. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $675.00 - 30 + listings . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $950.00 Sample Online Marketplace Ad (below)

Target your advertising: Monthly columns: Associating your advertisements with one of our monthly themes or with one of our popular columnists or writers.

2015 Editorial Calendar:

subject or theme

Columnist

A Drive Back in Time

Wendy Morgan-McBride

Business Insurance Matters

Linda Colgan

Cross Border Services

Dawn Truell

From the Driver’s Seat

Carl McBride

Factoring

Bruce Sayer

Health & Fitness

Dr. George Traitses

Healthy Living

Brenda Ricker

Healthy Trucker

Melodie Champion

Keeping Your Vehicles Clean

Jack Jackson

Legal Matters

Mark Reynolds

Stretching Your Miles

Peter Fitzgerald

The Complacency Coach

Bruce Outridge

Tire Talk

Harvey Brodsky

Transport for Christ

Chaplain Len Reimer

Women in Trucking

Ellen Voie

Month January February March

Theme LNG Products Engines (New Innovations) Oil & Lube Products

April

New Rear Axle Rides

May

Wireless Communications

June

New Truck Innovations

July August September October

Healthy Products & Services Load Securement Products GPS Tracking Systems Brakes for Trucks & Trailers

November

Transmissions: Automatic vs Manual

December

Fleet Management Products & Services

ISSUE #

MONTH

Sales & EDITORIAL

PRINTER

DISTRIBUTION

January

December 12

December 18

December 23

2015 Deadline Schedule:

February

January 16

January 23

January 28

March

February 16

February 23

February 26

April

March 16

March 23

March 26

May

April 16

April 23

April 28

June

May 18

May 25

May 28

July

June 17

June 24

June 29

August

July 17

July 24

July 29

September

August 17

August 24

August 27

October

September 17

September 24

September 29

November

October 16

October 23

October 28

December

November 16

November 23

November 26

Mechanical specifications: Print Display Ad Sizes: Please ensure that all finished display advertisements are 300 dpi (dots per inch), CMYK if possible and the correct size (see table at right). We can work with most file formats but it would be appreciated if you could use one of the following file formats: PDF (Adobe Acrobat), JPG, JPEG, TIFF.

Ad Size

Cols

Width (“)

Height (“)

Area

Comments

full page

9 ⁄4 10 1⁄4 111⁄4 10 3⁄4 9 1⁄4 7 5⁄ 8 6 41⁄ 2 9 1⁄4 7 5⁄ 8 6 41⁄ 2 3 7 5⁄ 8 6 41⁄ 2 3 7 5⁄ 8 6 41⁄ 2 3 9 1⁄4 3 11⁄4

12 ⁄ 2 13 1⁄ 2 14 1⁄ 2 14 1⁄ 2 6 1⁄ 6 7 1⁄ 2 9 3⁄ 8 12 1⁄ 2 4 5 6 1⁄ 6 81⁄ 2 12 1⁄ 2 3 5⁄ 8 4 5⁄ 8 6 1⁄ 6 9 5⁄ 8 2 1⁄ 2 31⁄ 8 4 6 1⁄ 6 11⁄4 11⁄4 11⁄4

Live Trim 4-side bleed 3-side bleed

OBC inside page

⁄2 page

⁄3 page

⁄4 page

⁄6 page

banner earlug half-earlug

6 5 4 3 6 5 4 3 2 5 4 3 2 5 4 3 2 6 2 1

OFC only OFC only OFC only

* Contact us if you prefer dimensions in other units. Overview Western Trucking News is printed on 35 lb Premium 80 with a 60 lb Gloss Cover Tabloid, Web Width 27” Design & Production: If required, our graphic designer will help you design and create your advertisement at no extra charge. To get the best results we would need the following; a good quality copy of your logo (original artwork if possible), photos, illustrations, as digital files or scannable images. If you have an existing ad, we can re-size it if necessary. Under certain circumstances if the size of an existing ad does not match our standard dimensions and cannot be changed, we can “float” the ad within the layout of a page. “Bleeds” are accepted. Any supplied art or photographs should be at least 300 dpi if possible (lower resolutions can be used but will result in a lower quality final product). No film required, we go directly from PDF to Plate. Proofs: A “proof” (copy) of all advertisements created or modified by the publisher (i.e. Woodward Publishing) will be e-mailed (preferred method) or faxed to the advertiser or agency prior to publication. If proofs are not returned for corrections, the publisher assumes that the proof is satisfactory and is authorized for use. All advertisers receive a print copy by mail of the publication(s) in which they appear. Computer Environment: Our graphic design department is PC based and we primarily use Adobe Photoshop, Illustrator, InDesign and Acrobat. These applications can accept files produced on Mac computers. Media: If files are to be supplied on physical media, we can accept USB Flash Drives, all memory cards, CD-ROM/RW and DVD. Agency Commission: Western Trucking News is pleased to work with accredited advertising agencies. A 15% commission is calculated on rates before discount. If you have any questions contact us, we’d love to help because, after all, We Work for You!