2018

Barb Woodward, Ext. 300 barb@woodwardpublishing.com

Halina Mikicki, Ext. 301 halina@woodwardpublishing.com

Veronica Way, Ext. 302 veronica@woodwardpublishing.com

Mike Whalen, Ext. 304 mike@woodwardpublishing.com

2018 MEDIA KIT

Why You Should Advertise With Us Woodward Publishing Group is a 100% Canadian, privately owned company.

All of our publications feature full-colour monthly articles and advertising for the trucking industry. Our goal is to provide compelling and relevant reading material in our publications with the lowest pricing structure for our advertisers. We offer several diverse advertising opportunities from contract advertising, including bonus features, to monthly specials for clients who wish to book periodic advertising with FREE editorial space when booking a ¼ page or larger. For those clients who want to be seen every month, we have our DYNAMITE DOZEN contract which offers a lot of FREE on-line “bonus” advertising in addition to print.

DISTRIBUTION: Ontario, Western & Eastern Trucking News are made available in truck stops, trucking fleets, dealerships and repair shops across Canada.

PRINT: Ontario Trucking News. . . . . . . . . . . . . . . . . . . . . 15,000 copies

August 2017 ISSUE 111

— Serving Manitoba to BC , Yukon & NWT —

Acela Fills Severe Duty Niche

BY MAREK KRASUSKI

C

algary recently hosted the Global Petroleum Show at Stampede Park, attracting thousands of spectators, professionals, delegates, and exhibitors from 110 countries. Calgary is widely considered to be the Canadian hub of expertise in the energy sector, and companies here proudly displayed their latest advancements in technology and equipment.

Among those in the running for product excellence was the Acela Truck Company, producer of extreme-duty 4x4 and 6x6 trucks. Acela was on hand to launch the company’s Monterra truck line, noted for their ability to withstand the rigours of punishing work environments.

The company, in fact, was established to meet the needs of the oil industry as stakeholders complained about the lack of appropriate vehicles for medium-duty applications capable of handling extreme conditions, noted Acela President, David Ronsen. “There isn’t a truck that can handle the rugged environments of the Canadian Oil Sands, pipeline construction of off-highway exploration with a long life cycle and a cost-effective price point. So we came on board to fill that niche and help ACELA >> PAGE 5

PUBLICATION AGREEMENT #40806005

Western Trucking News. . . . . . . . . . . . . . . . . . . . 10,000 copies

Eastern Trucking News . . . . . . . . . . . . . . . . . . . . . 5,000 copies

Call us at 877.225.2232 for a more complete geographic and demographic breakdown.

THEME OF THE MONTH: Each month we focus on a topical theme related to the trucking industry.

FRONT PAGE FEATURE PACKAGE: ($6,500 + tax for one month) This package includes an exclusive front cover photo with an accompanying full page article in all three publications. The article begins on the front cover and continues on page 4 with additional photos. Also included is a full page ad. A value of approximately $9,800.

Our Editor-in-Chief, Marek Krasuski will contact you with a list of questions, set up a convenient time for your interview, write your article and submit it to you for final approval prior to publishing. Digital photos must be a minimum of 300 dpi resolution and can be sent as a jpg, tif or pdf file. All ads on the front cover will remain as these customers are on contract with us. This type of advertising is a very effective way to obtain more business.

Benefits of the Front Page Feature Package are: • 100 copies per publication to use as a marketing tool free of charge • your feature will be placed on the front page of our website (in slider format) for the month • your feature will be on the front cover of our digital publications for the month and later moved to our on-line archives for several years • a digital copy of your feature will be given to you to use for your own marketing purposes.

Please contact us for more information: • Barb Woodward, Sales Manager, 877.225.2232 Ext. 300 barb@woodwardpublishing.com • Halina Mikicki, Sales (Bilingual), Ext. 301 halina@woodwardpublishing.com • Veronica Way, Sales, Ext. 302 veronica@woodwardpublishing.com • Mike Whalen, Business Development Manager, Ext. 304 mike@woodwardpublishing.com

Barb Woodward, Ext. 300 barb@woodwardpublishing.com 2

2018 National MEDIA KIT

Halina Mikicki, Ext. 301 halina@woodwardpublishing.com

Veronica Way, Ext. 302 veronica@woodwardpublishing.com

Mike Whalen, Ext. 304 mike@woodwardpublishing.com

2018 PRINT ADVERTISING RATES

INSERTIONS (per month)

(per month)

AD SIZE

1

3

6

9

12

Full Page (premium)

3,650.00

3,625.00

3,600.00

3,575.00

3,550.00

Full Page (standard)

3,375.00

3,350.00

3,325.00

3,300.00

3,275.00

⁄2 page

2,025.00

2,000.00

1,975.00

1,950.00

1,925.00

⁄3 page

1,825.00

1,800.00

1,775.00

1,750.00

1,725.00

⁄4 page

1,575.00

1,550.00

1,525.00

1,500.00

1,475.00

⁄6 page

1,275.00

1,250.00

1,225.00

1,200.00

1,175.00

1 1

1 1

Products & Services Directory: (cost per year for 12 months minimum) Subscription: (cost per year plus tax, for 12 months)

300.00

CDN

25.00

U.S.

35.00

* Rates include your ad in print and online in one publication.

There are no extra charges for process colour, graphic design or special placement.

Contracts for multiple insertions must be completed within a 12 month period from date of the first insertion. If, for any reason, a contract must be cancelled, there will be a charge of 25% of the remainder of the contract.

CAREERS SECTION: Advertise for drivers, owner operators or any other career in the trucking industry.

TIRES & WHEELS SECTION: Monthly tips on tires and information from tire companies.

NEW PRODUCTS & SERVICES SECTION: An excellent venue to introduce new products and/or services to the general trucking market.

VOCATIONAL PRODUCTS & SERVICES SECTION: New products and/or services for the Vocational Trucking Segment.

SECTION FRANÇAISE: Reach the French-speaking community with your advertisements or publish your articles and announcements (translation services are available on a “per word” basis).

DYNAMITE DOZEN PACKAGE

AD SIZE (Standard)

DYNAMITE DOZEN RATES

(per month)

Full Page. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 2,995.00 (std rate 3,375.00) ⁄ 2 page . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 1,700.00 (std rate 2,025.00)

1

⁄ 3 page . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 1,500.00 (std rate 1,825.00)

1

⁄4 page. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 1,300.00 (std rate 1,575.00)

1

(1) Premium (2)

Cover Pages (Inside Front, Inside Back and Outside Back covers) are excluded from this offer.

Pricing is based on a 12 Month (insertions) commitment.

FREE DYNAMITE DOZEN BONUSES: a) FREE Vertical Banner on the front page and all pages of our website (value of $450 per month or $5,400/year) b) FREE “Premium Partner Button” on the front page of our website with a link to your website (value of $300 per month or $3,600/year) c) FREE Combo Pack Directory Listing in all 3 publications and on-line in our digital versions as well as in the Vocational Products & Services Directory (value of $300/year) d) FREE “ADVERTISERS” Section Ad Placement (value of $500 per month or $6,000/year) e) FREE Ad Placement in the on-line digital version of our publication with a link to your website address f ) FREE Press Releases in our publication up to 500 words per month

Barb Woodward, Ext. 300 barb@woodwardpublishing.com

Halina Mikicki, Ext. 301 halina@woodwardpublishing.com

Veronica Way, Ext. 302 veronica@woodwardpublishing.com

Mike Whalen, Ext. 304 mike@woodwardpublishing.com 2018 National MEDIA KIT 3

2018 ONLINE ADVERTISING RATES (per month) ON-LINE ADVERTISEMENTS ONLY: (Ontario Trucking News website) Targeted exposure on Ontario Trucking News buying audience. Monthly advertiser statistics are available that measure the number of impressions and clicks on each ad. Our website utilizes Google Analytics to track web stats for overall traffic, page views and visit time. Web stats are available upon request.

Banner & Other Advertising Opportunities: Premium Partner Button Ads . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $300.00 Vertical Banner Ads (200w x 280h pixels, max. file size 60KB) . . . . . . . . . . . . . $450.00 Leader Board Ads (top of page, 940w x 90h pixels, max. file size 45KB) . . . . . $600.00 Advertisers Section:. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $500.00 Careers Section: . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $500.00 Marketplace Advertising: (Inventory Management System) Post your entire fleet inventory on the Ontario Trucking News website which is searchable using key words. For optimum value, your ad will also be showcased on the front page of our website within a revolving banner. Ads can be changed on a daily basis: – up to 9 listings. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $285.00 – 10 to 19 listings. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $500.00 – 20 to 29 listings. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $675.00 – 30 + listings. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $950.00 Sample Online Marketplace Ad (below)

Barb Woodward, Ext. 300 barb@woodwardpublishing.com 4

2018 National MEDIA KIT

Halina Mikicki, Ext. 301 halina@woodwardpublishing.com

Veronica Way, Ext. 302 veronica@woodwardpublishing.com

Mike Whalen, Ext. 304 mike@woodwardpublishing.com

MONTHLY COLUMNS

Associate your advertisements with one of our monthly themes or with one of our popular columnists or writers.

2018 EDITORIAL CALENDAR

SUBJECT OR THEME

COLUMNIST

Business Insurance

Linda Colgan

Cross Border Services

Dawn Truell

Factoring

Bruce Sayer

Fleet Maintenance & Management

Robert MacKay

From the Drivers’ Seat

Marek Krasuski

GPS/Telematics Fleet Management

Dan Malloy

Health & Fitness

Dr. George I.Traitses

Healthy Trucker

Andrea Morley

Keeping Your Vehicles Clean

Jack Jackson

Left Lane Associates

Mike McCarron

Outridge Enterprises

Bruce Outridge

Petro-Canada Lubricants

Brian Humphrey

The Supply Side

Mike Whalen

Tires & Wheels

Jeffrey Parks

Transport For Christ

Chaplain Len Reimer

Tuck Routes

Al Tucker

Women In Trucking

Ellen Voie

MONTH THEME January Truck Equipment February Drive Train

VOCATIONAL TRUCK & TRAILER Bringing you the latest in new products, technology & maintenance tips for the purpose built trucks & trailers working in the tough Canadian environments.

March Cab & Chassis April Management Tools May Truck Systems: Cooling, A/C & Emission Controls June Shop Tools & Equipment July Vocational Trailers: Aggregate, Tankers, Agricultural, Forestry & Construction August Municipal & Utility Equipment September Winter Running: Class 2-4 October Winter Running: Class 5-8 November Engine Review December Look Ahead to 2019

2018 DEADLINE SCHEDULE

Barb Woodward, Ext. 300 barb@woodwardpublishing.com

ISSUE #

ISSUE MONTH

SALES & EDITORIAL

PRINTER

DISTRIBUTION

174/116

January

December 8

December 14

December 20

175/117

February

January 17

January 24

January 29

176/118

March

February 15

February 21

February 26

177/119

April

March 15

March 21

March 26

178/120

May

April 16

April 23

April 26

179/121

June

May 16

May 23

May 28

180/122

July

June 14

June 20

June 25

181/123

August

July 17

July 23

July 26

182/124

September

August 16

August 22

August 27

183/125

October

September 17

September 24

September 27

184/126

November

October 15

October 22

October 25

185/127

December

November 15

November 21

November 26

Halina Mikicki, Ext. 301 halina@woodwardpublishing.com

Veronica Way, Ext. 302 veronica@woodwardpublishing.com

Mike Whalen, Ext. 304 mike@woodwardpublishing.com 2018 National MEDIA KIT 5

MECHANICAL SPECIFICATIONS

Ad Size

Cols

Full Page

4

Width (")

Height (")

Area

Comments

Live Trim 4-side bleed 3-side bleed

OBC inside page

Print Display Ad Sizes

9 ¼ 10 ¼

11 ¼ 10 ¾

9 ¼

10 ¼ 7

4 ½

9 ¼ 7

4 ½

9 ¼ 7

4 ½ 2

9 ¼ 7

4 ½ 2

9 ¼ 3

1 ¼

Please ensure that all finished display advertisements are 300 dpi (dots per inch), CMYK if possible & the correct size (see table at right).

We can work with most file formats but it would be appreciated if you could use one of the following file formats: PDF (Adobe Acrobat), JPG, JPEG, TIFF.

½ page

⁄3 page

1

¼ page

⁄6 page

1

Banner Earlug Half-Earlug

4 4 3 2 4 3 2 4 3 2 1 4 3 2 1 6 2 1

12 ½ 13 ½

14 ½

14 ½

6 ¼

7 ¼ 3 8 ⁄8

12 ½ 4

5 ½

8 ½ 5 3 ⁄8 4 1 6 ⁄6

12 ½ 1 2 ⁄8

2 ¾ 1 4 ⁄6

8 ¾

1 ¼

1 ¼

1 ¼

3-side bleed

OFC only OFC only OFC only

* Contact us if you prefer dimensions in other units.

OVERVIEW Woodward Publishing Group publications are printed on 35 lb Premium 80 with a 60 lb Gloss Cover Tabloid, Web Width 27” DESIGN & PRODUCTION: If required, our graphic designer will help you design and create your advertisement at no extra charge. To get the best results we would need the following; a good quality copy of your logo (original artwork if possible), photos, illustrations, as digital files or scannable images. If you have an existing ad, we can re-size it if necessary. Under certain circumstances if the size of an existing ad does not match our standard dimensions and cannot be changed, we can “float” the ad within the layout of a page. “Bleeds” are accepted. Any supplied art or photographs should be at least 300 dpi if possible (lower resolutions can be used but will result in a lower quality final product). No film required, we go directly from PDF to Plate.

PROOFS: A “proof” (low-res copy) of all advertisements created or modified by the publisher (i.e.

Woodward Publishing Group) will be e-mailed to the advertiser or agency prior to publication. If proofs are not returned for corrections, the publisher assumes that the proof is satisfactory and is authorized for use. All advertisers receive a print copy by mail of the publication(s) in which they appear.

COMPUTER ENVIRONMENT: Our graphic design department is MAC based and we primarily use Adobe Photoshop, Illustrator, InDesign and Acrobat. These applications can accept files produced on PC computers.

MEDIA: If files are to be supplied on physical media, we can accept USB Flash Drives, all memory cards, CD-ROM/RW and DVD. AGENCY COMMISSION: Ontario Trucking News is pleased to work with accredited advertising agencies. A 15% commission is calculated on rates before discount.

If you have any questions contact us, we’d love to help because, after all, We Work for You!

Barb Woodward, Ext. 300 barb@woodwardpublishing.com 6

2018 National MEDIA KIT

Halina Mikicki, Ext. 301 halina@woodwardpublishing.com

Veronica Way, Ext. 302 veronica@woodwardpublishing.com

Mike Whalen, Ext. 304 mike@woodwardpublishing.com