National 2018

W e fo Wo r Y rk ou

18

M Ki ed 20 t ia

N AT IO N AL

2018 NATIONAL MEDIA KIT

Why You Should Advertise With Us We are a 100% Canadian, privately owned company. The Vocational Truck & Trailer features full-colour monthly articles and advertising for the Vocational Markets (Construction, Municipal, Mining, Forestry, Agriculture, Oil and Gas and Utilities) in addition to the Highway Truck market with the lowest pricing structure for our advertisers. We offer several diverse advertising opportunities from contract advertising, including bonus features, to monthly specials for clients who wish to book periodic advertising with FREE editorial space when placing an ad. For those clients who want to be seen every month, we have our popular Dynamite Dozen package which offers a lot of FREE on-line “bonus” advertising in addition to print.

DISTRIBUTION: The Vocational Truck & Trailer is direct mailed to decision makers in the Vocational industries as well as the On-Highway Truck market. We also make copies available at truck stops, trucking fleets, dealerships and repair shops across Canada.

Reach the mixed fleet vocational market segments you’re not reaching now:

Construction • Utility • Municipal • Logging • Mining • Agriculture • Urban Logistics

Reach those that sell truck equipment, parts & service:

OE Dealers • Distributors • Independent Service Providers • Up-Fitters

PRINT: Eastern Region. . . . . . . . . . . . . . . . . . . . . . . . . . . . . 20,000 copies

Western Region. . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10,000 copies

THEME OF THE MONTH: Each month we focus on a topical theme related to the Vocational and Trucking industries.

FOR MORE INFORMATION, PLEASE CONTACT: • Barb Woodward, President & Account Executive Tel: 877.225.2232, Ext. 300 or Direct: 613.965.6770 Email: barb@vttmag.ca • Halina Mikicki, Account Executive (Bilingual) Tel: 877.225.2232, Ext. 301 Email: halina@vttmag.ca • Mike Whalen, Business Development Manager & Sales Tel: 877.225.2232, Ext. 304 Email: mike@vttmag.ca • Al Tucker, Account Executive Tel: 877.225.2232, Ext. 302 Email: al@vttmag.ca

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Barb Woodward, Ext. 300 Halina Mikicki, Ext. 301 Mike Whalen, Ext. 304 Al Tucker, Ext. 302 barb@vttmag.com halina@vttmag.com mike@vttmag.com al@vttmag.ca

2018 National MEDIA KIT

2018 NATIONAL PRINT RATES (per month)

INSERTIONS (per month) AD SIZE

1

3

6

9

12

Full Page (premium)

3,650.00

3,625.00

3,600.00

3,575.00

3,275.00

Full Page (standard)

3,375.00

3,350.00

3,325.00

3,300.00

3,025.00

⁄2 page (premium)

2,375.00

2,325.00

2,275.00

2,225.00

2,025.00

⁄2 page (standard)

2,025.00

2,000.00

1,975.00

1,950.00

1,700.00

1 1

1

⁄3 page

1,825.00

1,800.00

1,775.00

1,750.00

1,500.00

⁄4 page

1,575.00

1,550.00

1,525.00

1,500.00

1,300.00

⁄6 page

1,275.00

1,250.00

1,225.00

1,200.00

1,000.00

1 1

Products & Services Directory: (cost per year for 12 months minimum) Subscription: (cost per year plus tax, for 12 months)

300.00 CDN

25.00

U.S.

35.00

* Rates include your ad in print and online in one publication.

There are no extra charges for process colour, graphic design or special placement.

Contracts for multiple insertions must be completed within a 12 month period from date of the first insertion.

If, for any reason, a contract must be cancelled, there will be a charge of 25% of the remainder of the contract.

NATIONAL DYNAMITE DOZEN PACKAGE

AD SIZE (Standard)

DYNAMITE DOZEN RATES

(per month) Full Page (premium) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 3,275.00

(save 375.00/mo)

Full Page (standard) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 3,025.00

(save 350.00/mo)

1

⁄2 page (premium). . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 2,025.00

(save 350.00/mo)

1

⁄2 page (standard). . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 1,700.00

(save 325.00/mo)

1

⁄3 page. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 1,500.00

(save 325.00/mo)

1

⁄4 page. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 1,300.00

(save 275.00/mo)

⁄6 page. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 1,000.00

(save 275.00/mo)

1

* Pricing

is based on a 12 Month (insertions) commitment.

FREE DYNAMITE DOZEN BONUSES: a) FREE Vertical Banner on the front page and all pages of our website (value of $450 per month or $5,400/year) b) FREE “Premium Partner Button” on the front page of our website with a link to your website (value of $300 per month or $3,600/year) c) FREE Combo Pack Directory Listing in print and on-line in our digital versions as well as in the Vocational Products & Services Directory (value of $300/year) d) FREE “ADVERTISERS” Section Ad Placement (value of $500 per month or $6,000/year) e) FREE Ad Placement in the on-line digital version of our publication with a link to your website address f ) FREE Press Releases in our publication up to 500 words per month

2018 ONLINE ADVERTISING RATES (per month) ON-LINE ADVERTISEMENTS ONLY: (Vocational Truck & Trailer website) Targeted exposure on Ontario Trucking News buying audience. Monthly advertiser statistics are available that measure the number of impressions and clicks on each ad. Our website utilizes Google Analytics to track web stats for overall traffic, page views and visit time. Web stats are available upon request.

Banner & Other Advertising Opportunities: Premium Partner Button Ads . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $300.00 Vertical Banner Ads (200w x 280h pixels, max. file size 60KB) . . . . . . . . . . . . . . . . . . . . . . $450.00 Leader Board Ads (top of page, 940w x 90h pixels, max. file size 45KB) . . . . . . . . . . . . . . $600.00

Barb Woodward, Ext. 300 Halina Mikicki, Ext. 301 Mike Whalen, Ext. 304 Al Tucker, Ext. 302 barb@vttmag.com halina@vttmag.com mike@vttmag.com al@vttmag.ca 2018 National MEDIA KIT 3

MONTHLY COLUMNS

Associate your advertisements with one of our monthly themes or with one of our popular columnists or writers.

2018 EDITORIAL CALENDAR

SUBJECT OR THEME

COLUMNIST

Business Insurance

Linda Colgan

Cross Border Services

Dawn Truell

Factoring

Bruce Sayer

Fleet Maintenance & Management

Robert MacKay

From the Drivers’ Seat

Marek Krasuski

GPS/Telematics Fleet Management

Dan Malloy

Health & Fitness

Dr. George I.Traitses

Healthy Trucker

Andrea Morley

Keeping Your Vehicles Clean

Jack Jackson

Left Lane Associates

Mike McCarron

Outridge Enterprises

Bruce Outridge

Petro-Canada Lubricants

Brian Humphrey

The Supply Side

Mike Whalen

Tires & Wheels

Jeffrey Parks

Transport For Christ

Chaplain Len Reimer

Tuck Routes

Al Tucker

Women In Trucking

Ellen Voie

MONTH THEME January Truck Equipment February Drive Train

VOCATIONAL TRUCK & TRAILER Bringing you the latest in new products, technology & maintenance tips for the purpose built trucks & trailers working in the tough Canadian environments.

March Cab & Chassis April Management Tools May Truck Systems: Cooling, A/C & Emission Controls June Shop Tools & Equipment July Vocational Trailers: Aggregate, Tankers, Agricultural, Forestry & Construction August Municipal & Utility Equipment September Winter Running: Class 2-4 October Winter Running: Class 5-8 November Engine Review December Look Ahead to 2019

2018 DEADLINE SCHEDULE

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ISSUE #

ISSUE MONTH

SALES & EDITORIAL

PRINTER

DISTRIBUTION

174/116

January

December 8

December 14

December 20

175/117

February

January 17

January 24

January 29

176/118

March

February 15

February 21

February 26

177/119

April

March 15

March 21

March 26

178/120

May

April 16

April 23

April 26

179/121

June

May 16

May 23

May 28

180/122

July

June 14

June 20

June 25

181/123

August

July 17

July 23

July 26

182/124

September

August 16

August 22

August 27

183/125

October

September 17

September 24

September 27

184/126

November

October 15

October 22

October 25

185/127

December

November 15

November 21

November 26

Barb Woodward, Ext. 300 Halina Mikicki, Ext. 301 Mike Whalen, Ext. 304 Al Tucker, Ext. 302 barb@vttmag.com halina@vttmag.com mike@vttmag.com al@vttmag.ca

2018 National MEDIA KIT

MECHANICAL SPECIFICATIONS

Ad Size

Cols

Full Page

4

Width (")

Height (")

Area

Comments

Live Trim 4-side bleed 3-side bleed

OBC inside page

Print Display Ad Sizes

9 ¼ 10 ¼

11 ¼ 10 ¾

9 ¼

11 ¼ 7

4 ½

9 ¼ 7

4 ½

9 ¼ 7

4 ½ 2

9 ¼ 7

4 ½ 2

9 ¼ 3

1 ¼

Please ensure that all finished display advertisements are 300 dpi (dots per inch), CMYK if possible & the correct size (see table at right).

We can work with most file formats but it would be appreciated if you could use one of the following file formats: PDF (Adobe Acrobat), JPG, JPEG, TIFF.

½ page

⁄3 page

1

¼ page

⁄6 page

1

Banner Earlug Half-Earlug

4 4 3 2 4 3 2 4 3 2 1 4 3 2 1 4 2 1

12 ½ 13 ½

14 ½

14 ½

6 ¼

7 ¼ 3 8 ⁄8

12 ½ 4

5 ½

8 ½ 5 3 ⁄8 4 1 6 ⁄6

12 ½ 1 2 ⁄8

2 ¾ 1 4 ⁄6

8 ¾

1 ¼

1 ¼

1 ¼

3-side bleed

OFC only OFC only OFC only

* Contact us if you prefer dimensions in other units.

OVERVIEW The Vocational Truck & Trailer is printed on 60 lb Gloss Tabloid, Web Width 27” DESIGN & PRODUCTION: If required, our graphic designer will help you design and create your advertisement at no extra charge. To get the best results we would need the following; a good quality copy of your logo (original artwork if possible), photos, illustrations, as digital files or scannable images. If you have an existing ad, we can re-size it if necessary. Under certain circumstances if the size of an existing ad does not match our standard dimensions and cannot be changed, we can “float” the ad within the layout of a page. “Bleeds” are accepted. Any supplied art or photographs should be at least 300 dpi if possible (lower resolutions can be used but will result in a lower quality final product). No film required, we go directly from PDF to Plate.

PROOFS: A “proof” (low-res copy) of all advertisements created or modified by the publisher (i.e. Vocational Truck & Trailer) will be e-mailed to the advertiser or agency prior to publication. If proofs are not returned for corrections, the publisher assumes that the proof is satisfactory and is authorized for use. All advertisers receive a print copy by mail of the publication(s) in which they appear.

COMPUTER ENVIRONMENT: Our graphic design department is MAC based and we primarily use Adobe Photoshop, Illustrator, InDesign and Acrobat. These applications can accept files produced on PC computers.

MEDIA: If files are to be supplied on physical media, we can accept USB Flash Drives, all memory cards, CD-ROM/RW and DVD. AGENCY COMMISSION: We are pleased to work with accredited advertising agencies. A 15% commission is calculated on rates before discount.

If you have any questions contact us, we’d love to help because, after all, We Work for You!

Barb Woodward, Ext. 300 Halina Mikicki, Ext. 301 Mike Whalen, Ext. 304 Al Tucker, Ext. 302 barb@vttmag.com halina@vttmag.com mike@vttmag.com al@vttmag.ca 2018 National MEDIA KIT 5