W e fo Wo r Y rk ou
18
M Ki ed 20 t ia
N AT IO N AL
2018 NATIONAL MEDIA KIT
Why You Should Advertise With Us We are a 100% Canadian, privately owned company. The Vocational Truck & Trailer features full-colour monthly articles and advertising for the Vocational Markets (Construction, Municipal, Mining, Forestry, Agriculture, Oil and Gas and Utilities) in addition to the Highway Truck market with the lowest pricing structure for our advertisers. We offer several diverse advertising opportunities from contract advertising, including bonus features, to monthly specials for clients who wish to book periodic advertising with FREE editorial space when placing an ad. For those clients who want to be seen every month, we have our popular Dynamite Dozen package which offers a lot of FREE on-line “bonus” advertising in addition to print. DISTRIBUTION: The Vocational Truck & Trailer is direct mailed to decision makers in the Vocational industries as well as the On-Highway Truck market. We also make copies available at truck stops, trucking fleets, dealerships and repair shops across Canada. Reach the mixed fleet vocational market segments you’re not reaching now:
Construction • Utility • Municipal • Logging • Mining • Agriculture • Urban Logistics
Reach those that sell truck equipment, parts & service:
OE Dealers • Distributors • Independent Service Providers • Up-Fitters
PRINT: Eastern Region. . . . . . . . . . . . . . . . . . . . . . . . . . . . . 20,000 copies
Western Region. . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10,000 copies
THEME OF THE MONTH: Each month we focus on a topical theme related to the Vocational and Trucking industries. FOR MORE INFORMATION, PLEASE CONTACT: • Barb Woodward, President & Account Executive Tel: 877.225.2232, Ext. 300 or Direct: 613.965.6770 Email: barb@vttmag.ca • Halina Mikicki, Account Executive (Bilingual) Tel: 877.225.2232, Ext. 301 Email: halina@vttmag.ca • Mike Whalen, Business Development Manager & Sales Tel: 877.225.2232, Ext. 304 Email: mike@vttmag.ca • Al Tucker, Account Executive Tel: 877.225.2232, Ext. 302 Email: al@vttmag.ca
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Barb Woodward, Ext. 300 Halina Mikicki, Ext. 301 Mike Whalen, Ext. 304 Al Tucker, Ext. 302 barb@vttmag.com halina@vttmag.com mike@vttmag.com al@vttmag.ca
2018 National MEDIA KIT
2018 NATIONAL PRINT RATES (per month)
INSERTIONS (per month) AD SIZE
1
3
6
9
12
Full Page (premium)
3,650.00
3,625.00
3,600.00
3,575.00
3,275.00
Full Page (standard)
3,375.00
3,350.00
3,325.00
3,300.00
3,025.00
⁄2 page (premium)
2,375.00
2,325.00
2,275.00
2,225.00
2,025.00
⁄2 page (standard)
2,025.00
2,000.00
1,975.00
1,950.00
1,700.00
1 1
1
⁄3 page
1,825.00
1,800.00
1,775.00
1,750.00
1,500.00
⁄4 page
1,575.00
1,550.00
1,525.00
1,500.00
1,300.00
⁄6 page
1,275.00
1,250.00
1,225.00
1,200.00
1,000.00
1 1
Products & Services Directory: (cost per year for 12 months minimum) Subscription: (cost per year plus tax, for 12 months)
300.00 CDN
25.00
U.S.
35.00
* Rates include your ad in print and online in one publication.
There are no extra charges for process colour, graphic design or special placement. Contracts for multiple insertions must be completed within a 12 month period from date of the first insertion. If, for any reason, a contract must be cancelled, there will be a charge of 25% of the remainder of the contract.
NATIONAL DYNAMITE DOZEN PACKAGE
AD SIZE (Standard)
DYNAMITE DOZEN RATES
(per month) Full Page (premium) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 3,275.00
(save 375.00/mo)
Full Page (standard) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 3,025.00
(save 350.00/mo)
1
⁄2 page (premium). . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 2,025.00
(save 350.00/mo)
1
⁄2 page (standard). . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 1,700.00
(save 325.00/mo)
1
⁄3 page. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 1,500.00
(save 325.00/mo)
1
⁄4 page. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 1,300.00
(save 275.00/mo)
⁄6 page. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 1,000.00
(save 275.00/mo)
1
* Pricing
is based on a 12 Month (insertions) commitment.
FREE DYNAMITE DOZEN BONUSES: a) FREE Vertical Banner on the front page and all pages of our website (value of $450 per month or $5,400/year) b) FREE “Premium Partner Button” on the front page of our website with a link to your website (value of $300 per month or $3,600/year) c) FREE Combo Pack Directory Listing in print and on-line in our digital versions as well as in the Vocational Products & Services Directory (value of $300/year) d) FREE “ADVERTISERS” Section Ad Placement (value of $500 per month or $6,000/year) e) FREE Ad Placement in the on-line digital version of our publication with a link to your website address f ) FREE Press Releases in our publication up to 500 words per month
2018 ONLINE ADVERTISING RATES (per month) ON-LINE ADVERTISEMENTS ONLY: (Vocational Truck & Trailer website) Targeted exposure on Ontario Trucking News buying audience. Monthly advertiser statistics are available that measure the number of impressions and clicks on each ad. Our website utilizes Google Analytics to track web stats for overall traffic, page views and visit time. Web stats are available upon request. Banner & Other Advertising Opportunities: Premium Partner Button Ads . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $300.00 Vertical Banner Ads (200w x 280h pixels, max. file size 60KB) . . . . . . . . . . . . . . . . . . . . . . $450.00 Leader Board Ads (top of page, 940w x 90h pixels, max. file size 45KB) . . . . . . . . . . . . . . $600.00
Barb Woodward, Ext. 300 Halina Mikicki, Ext. 301 Mike Whalen, Ext. 304 Al Tucker, Ext. 302 barb@vttmag.com halina@vttmag.com mike@vttmag.com al@vttmag.ca 2018 National MEDIA KIT 3
MONTHLY COLUMNS
Associate your advertisements with one of our monthly themes or with one of our popular columnists or writers.
2018 EDITORIAL CALENDAR
SUBJECT OR THEME
COLUMNIST
Business Insurance
Linda Colgan
Cross Border Services
Dawn Truell
Factoring
Bruce Sayer
Fleet Maintenance & Management
Robert MacKay
From the Drivers’ Seat
Marek Krasuski
GPS/Telematics Fleet Management
Dan Malloy
Health & Fitness
Dr. George I.Traitses
Healthy Trucker
Andrea Morley
Keeping Your Vehicles Clean
Jack Jackson
Left Lane Associates
Mike McCarron
Outridge Enterprises
Bruce Outridge
Petro-Canada Lubricants
Brian Humphrey
The Supply Side
Mike Whalen
Tires & Wheels
Jeffrey Parks
Transport For Christ
Chaplain Len Reimer
Tuck Routes
Al Tucker
Women In Trucking
Ellen Voie
MONTH THEME January Truck Equipment February Drive Train
VOCATIONAL TRUCK & TRAILER Bringing you the latest in new products, technology & maintenance tips for the purpose built trucks & trailers working in the tough Canadian environments.
March Cab & Chassis April Management Tools May Truck Systems: Cooling, A/C & Emission Controls June Shop Tools & Equipment July Vocational Trailers: Aggregate, Tankers, Agricultural, Forestry & Construction August Municipal & Utility Equipment September Winter Running: Class 2-4 October Winter Running: Class 5-8 November Engine Review December Look Ahead to 2019
2018 DEADLINE SCHEDULE
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ISSUE #
ISSUE MONTH
SALES & EDITORIAL
PRINTER
DISTRIBUTION
174/116
January
December 8
December 14
December 20
175/117
February
January 17
January 24
January 29
176/118
March
February 15
February 21
February 26
177/119
April
March 15
March 21
March 26
178/120
May
April 16
April 23
April 26
179/121
June
May 16
May 23
May 28
180/122
July
June 14
June 20
June 25
181/123
August
July 17
July 23
July 26
182/124
September
August 16
August 22
August 27
183/125
October
September 17
September 24
September 27
184/126
November
October 15
October 22
October 25
185/127
December
November 15
November 21
November 26
Barb Woodward, Ext. 300 Halina Mikicki, Ext. 301 Mike Whalen, Ext. 304 Al Tucker, Ext. 302 barb@vttmag.com halina@vttmag.com mike@vttmag.com al@vttmag.ca
2018 National MEDIA KIT
MECHANICAL SPECIFICATIONS
Ad Size
Cols
Full Page
4
Width (")
Height (")
Area
Comments
Live Trim 4-side bleed 3-side bleed
OBC inside page
Print Display Ad Sizes
9 ¼ 10 ¼ 11 ¼ 10 ¾ 9 ¼ 11 ¼ 7 4 ½ 9 ¼ 7 4 ½ 9 ¼ 7 4 ½ 2 9 ¼ 7 4 ½ 2 9 ¼ 3 1 ¼
Please ensure that all finished display advertisements are 300 dpi (dots per inch), CMYK if possible & the correct size (see table at right). We can work with most file formats but it would be appreciated if you could use one of the following file formats: PDF (Adobe Acrobat), JPG, JPEG, TIFF.
½ page
⁄3 page
1
¼ page
⁄6 page
1
Banner Earlug Half-Earlug
4 4 3 2 4 3 2 4 3 2 1 4 3 2 1 4 2 1
12 ½ 13 ½ 14 ½ 14 ½ 6 ¼ 7 ¼ 3 8 ⁄8 12 ½ 4 5 ½ 8 ½ 5 3 ⁄8 4 1 6 ⁄6 12 ½ 1 2 ⁄8 2 ¾ 1 4 ⁄6 8 ¾ 1 ¼ 1 ¼ 1 ¼
3-side bleed
OFC only OFC only OFC only
* Contact us if you prefer dimensions in other units. OVERVIEW The Vocational Truck & Trailer is printed on 60 lb Gloss Tabloid, Web Width 27” DESIGN & PRODUCTION: If required, our graphic designer will help you design and create your advertisement at no extra charge. To get the best results we would need the following; a good quality copy of your logo (original artwork if possible), photos, illustrations, as digital files or scannable images. If you have an existing ad, we can re-size it if necessary. Under certain circumstances if the size of an existing ad does not match our standard dimensions and cannot be changed, we can “float” the ad within the layout of a page. “Bleeds” are accepted. Any supplied art or photographs should be at least 300 dpi if possible (lower resolutions can be used but will result in a lower quality final product). No film required, we go directly from PDF to Plate. PROOFS: A “proof” (low-res copy) of all advertisements created or modified by the publisher (i.e. Vocational Truck & Trailer) will be e-mailed to the advertiser or agency prior to publication. If proofs are not returned for corrections, the publisher assumes that the proof is satisfactory and is authorized for use. All advertisers receive a print copy by mail of the publication(s) in which they appear. COMPUTER ENVIRONMENT: Our graphic design department is MAC based and we primarily use Adobe Photoshop, Illustrator, InDesign and Acrobat. These applications can accept files produced on PC computers. MEDIA: If files are to be supplied on physical media, we can accept USB Flash Drives, all memory cards, CD-ROM/RW and DVD. AGENCY COMMISSION: We are pleased to work with accredited advertising agencies. A 15% commission is calculated on rates before discount. If you have any questions contact us, we’d love to help because, after all, We Work for You!
Barb Woodward, Ext. 300 Halina Mikicki, Ext. 301 Mike Whalen, Ext. 304 Al Tucker, Ext. 302 barb@vttmag.com halina@vttmag.com mike@vttmag.com al@vttmag.ca 2018 National MEDIA KIT 5