November 2012
See ad on page 14
Issue 54
www.woodwardpublishing.com
Serving Québec & The Maritimes
At home on roads throughout the world By Marek Krasuski
A
merican billionaire and former presidential candidate, Ross Perot, had this to say about his long and successful business career: “Spend a lot of time talking to customers face to face. You’d be amazed how many companies don’t listen to their customers.” By contrast, those who do listen to their customers are poised for expansion. The full measure of this truism is exemplified in the growth trajectory of Continental Tire, global supplier of tire products for multiple applications and one of the world’s largest providers of automotive and truck parts. Continental’s success rises from its commitment to the business principle which encourages investment in market research over sales targets. “What distinguishes Continental from others is that we don’t dictate to customers the solution to their problems. Neither do we believe that every solution can be found in videos or volumes of product white papers. Instead, we visit customers on site to see firsthand their operations and collaboratively develop business solutions with them,” explains Jackie Pobiega, commercial vehicle tire Continental, page 4 >>
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