May 2013
Celebrating Our 10th Anniversary
Issue 60
www.woodwardpublishing.com
Serving Québec & The Maritimes
Lou’s 222 Premium Truck Polishing Line
The Future of Polish By Marek Krasuski
T
he well worn cliché, “what’s in a name,” means different things to different people. Many view it as a marketing gimmick to attract attention. Others invest in crafting a name that embodies the principles of their company and the quality of their products. The Calgary – based Lou’s 222 Premium Polishing Line has taken the latter approach by ascribing superior characteristics of their products to their company name and logo. Lou’s 222 takes its namesake from the three benefits their products deliver to customers: It works two times faster, shines two times brighter, and lasts two times longer than many competing brands. Lou’s 222 Metal Polish, along with companion products, was introduced two years ago. Sales for the second year tripled over the first, indicating strong demand for a product that has since lived up to its reputation as a premium polishing agent. Lou’s 222 Metal Polish, along with the Lou’s Blue Detailing Polish and Lou’s Bug Guard, is distinguished by the cleaners’ 3 in 1 properties, each containing a cleaner, polisher and sealer. It effectively cleans and Lou’s, page 4 >>
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