2014 MediaKit by Woodward Publishing Group

We Work for You

2014 Media Kit

Why You Should Advertise With Us We are a 100% Canadian, privately owned company featuring full-colour monthly publications for the trucking industry. Our goal is to provide compelling and relevant reading material through a Canada-wide distribution network in a publication with the lowest pricing structures for our advertisers. We offer several diverse advertising opportunities, from contract advertising, including bonus features, to monthly specials for clients who wish to book periodic advertising with FREE editorial space when booking a ¼ page or larger. Distribution: Ontario Trucking News serves all of Ontario (15,000 copies plus thousands of emailed copies) Eastern Trucking News serves Québec and the Maritimes (5,000 copies plus hundreds of emailed copies) Western Trucking News serves Manitoba to B.C., Yukon and N.W.T. (10,000 copies plus hundreds of emailed copies) Where do we distribute? Truck stops, trucking fleets, Traction/TruckPro locations in Ontario and Western Canada, dealerships, repair shops and truck training schools. Call Barb Woodward at 877-225-2232 for demographic breakdown. Theme of the Month: Each month we focus on a topical theme related to the trucking industry. Front Page Feature Packages: Exclusive front cover photo with an accompanying full page article inside. All ads on the front cover will remain as these customers are on contract with us. Call for pricing for one, two or all three publications. Benefits of the Front Page Feature Package are: • 100 print copies free of charge to be used as a marketing tool • the issue will be placed on our website for everyone to view for the month, and later moved to our on-line archives • a digital copy of your feature will be provided for your own marketing purposes. Marketplace Section: We have enhanced our Marketplace Section for 2014. Not only do you have the option to book a print ad (approximately 2” x 2”) at $75 per square with the same ad on line for free, but you can now place ads “on-line” ONLY in the Marketplace Section priced at one low monthly rate for a group of ads, i.e. “up to 9 listings for $285 per month”. Post your entire fleet inventory on the Woodward Publishing website which is searchable by using key words. For optimum value, your ad will also be showcased on the front page of our website within a revolving banner. Ads can be changed on a daily basis. Monthly advertiser statistics are available that measure the number of impressions and clicks on each ad. Our website utilizes Google Analytics to track web stats for overall traffic, page views and visit time. Employment Section: Advertise for drivers, owner operators or any other career in the trucking industry. TireS & Wheels Section: Monthly tips on tires and information from tire companies. New Products & Services Section: An excellent venue to introduce new products and/or services to the trucking market. Section Française: Reach the French-speaking community with your advertisements or publish your articles and announcements (translation services are available on a “per word” basis).

Contact Barb Woodward (Account Executive) at barb@woodwardpublishing.com or call 877.225.2232, or Carl McBride (Account Executive) at carl@woodwardpublishing.com or call 613.902.5324 2 | Woodward Publishing GROUP 2014 Media Kit

2014 Advertising Rates (Per Month): 3 Publications (Print and Online) Western Trucking News, Ontario Trucking News AND Eastern Trucking News: S ize

1 Insertion

3 Insertions

6 Insertions

9 Insertions

12 Insertions

⁄8 Page

1,000.00 1,200.00 1,500.00 1,700.00 1,950.00 2,500.00 3,300.00 3,600.00

975.00 1,175.00 1,475.00 1,675.00 1,925.00 2,475.00 3,275.00 3,575.00

950.00 1,150.00 1,450.00 1,650.00 1,900.00 2,450.00 3,250.00 3,550.00

925.00 1,125.00 1,425.00 1,625.00 1,875.00 2,425.00 3,225.00 3,525.00

850.00 1,075.00 1,375.00 1,575.00 1,800.00 2,350.00 3,100.00 3,400.00

⁄6 Page 1 ⁄4 Page 1 ⁄3 Page 1 ⁄2 Page 1 ⁄2 Page Banner Full Page (Standard) Full Page (Premium) 1

* Prices include insertion in 3 publications and a web version of your ad.

2014 Advertising Rates (Per Month): 2 Publications Combination of any 2 of Our Publications: Size

1 Insertions

3 Insertions

6 Insertions

9 Insertions

12 Insertions

⁄8 Page

700.00 825.00 950.00 1,050.00 1,300.00 1,900.00 2,400.00 2,800.00

675.00 800.00 925.00 1,025.00 1,275.00 1,875.00 2,375.00 2,775.00

650.00 775.00 900.00 1,000.00 1,250.00 1,850.00 2,350.00 2,750.00

600.00 750.00 875.00 975.00 1,225.00 1,825.00 2,325.00 2,725.00

550.00 700.00 800.00 850.00 1,175.00 1,775.00 2,275.00 2,675.00

⁄6 Page 1 ⁄4 Page 1 ⁄3 Page 1 ⁄2 Page 1 ⁄2 Page Banner Full Page (Standard) Full Page (Premium) 1

* Prices include insertion in 2 publications and a web version of your ad.

2014 Advertising Rates (Per Month): 1 Publication Western Trucking News OR Ontario Trucking News OR Eastern Trucking News: Size

1 Insertions

3 Insertions

6 Insertions

9 Insertions

12 Insertions

⁄8 Page

500.00 625.00 750.00 825.00 950.00 1,200.00 1,500.00 1,950.00 900.00 500.00

475.00 600.00 725.00 800.00 925.00 1,175.00 1,475.00 1,925.00 875.00 475.00

450.00 575.00 700.00 775.00 900.00 1,150.00 1,450.00 1,900.00 850.00 450.00

425.00 550.00 675.00 750.00 875.00 1,125.00 1,425.00 1,875.00 825.00 425.00

400.00 500.00 600.00 700.00 800.00 1,075.00 1,375.00 1,700.00 800.00 400.00

⁄6 Page 1 ⁄4 Page 1 ⁄3 Page 1 ⁄2 Page 1 ⁄2 Page Banner Full Page (Standard) Full Page (Premium) Front Page Banner Front Page Earlug 1

Products & Services Directory: (cost per year for 12 months minimum) Marketplace: (cost per month for a 2” x 2” square ad) Subscription: (cost per year plus tax, for 12 months)

CDN U.S.

300.00 75.00 25.00 35.00

* Prices include insertion in 1 publication only and a web version of your ad.

There are no extra charges for process colour, graphic design or special placement. Contracts for multiple insertions must be completed within a 12 month period from date of the first insertion. If, for any reason, a contract must be cancelled, there will be a charge of 25% of the remainder of the contract.

2014 Advertising Rates: Online Advertisements (All Woodward Publishing Websites)

ON-LINE ADVERTISEMENTS ONLY (all Woodward Publishing websites) Targeted exposure on Woodward Publishingâ&#x20AC;&#x2122;s buying audience. Monthly advertiser statistics are available that measure the number of impressions and clicks on each ad. Our website utilizes Google Analytics to track web stats for overall traffic, page views and visit time. Banner & Other Advertising Opportunities Premium Partners Banner Buttons. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $300/month Vertical Banner Ads (260w x 280h pixels) max file size 60KB. . . . . . . . . . . . . . $450/month Leader Board Ads (top of page - 728w x 90h pixels) max file size 45KB. . . . . $600/month Advertisers Section: . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $500/month Careers Section: . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $500/month Marketplace Advertising (Inventory Management System) Post your entire fleet inventory on the Woodward Publishing website which is searchable using key words. For optimum value, your ad will also be showcased on the front page of our website within a revolving banner. Ads can be changed on a daily basis. - up to 9 listings . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $285/month - 10 to 19 listings . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $500/month - 20 to 29 listings . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $675/month - 30+ listings. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $950/month Sample Online Marketplace Ad:

2014 “Baker’s Dozen” 2014 Baker’s Dozen (13 ads for the price of 12)

Call Barb at 877.225.2232 or Carl at 613.902.5324

12 Month Preferred rates 1 Region (ad in 1 Publication) ad size

$/month + HST

2 Regions (ad in 2 Publications) ad size

⁄4 page

550.00

⁄3 page

650.00

⁄2 page

750.00

full page

1,100.00

1 1 1

National (ad in All 3 Publications)

$/month + HST

ad size

$/month + HST

⁄4 page

1,000.00

⁄4 page

750.00

⁄3 page

850.00

⁄2 page

1,100.00

full page

1,800.00

⁄3 page

1,350.00

⁄2 page

1,500.00

full page

2,800.00

Ads are in FULL COLOR with NO CHARGE for design or special placement.

FREE bonuses with any of the above contract rates: a) One free advertisement (equal to the ad size booked) to be used at the end of your contract (i.e. 13th advertisement) b) COMBO PACK DIRECTORY (print and online, a value of $300.00/year plus tax) c) Your logo on the FRONT PAGE of our website listed as a “Premium Partner” valued at $3,600.00 per year plus tax. d) Press releases printed free of charge. e) All ads and editorial are also included in our online, digital version with links to your email and website addresses. f) Change your ad every month with no additional charges. Please Note: With the booking of any of the above ad sizes in this package, you may purchase an online “Vertical Banner” at half the regular price.

Front Page Feature Packages: Front Page Feature Packages: Exclusive front cover photo with an accompanying full page article inside. All ads on the front cover will remain as these customers are on contract with us. Call for pricing for one, two or all three publications. Benefits of the Front Page Feature Package: a) 100 print copies free of charge to be used as a marketing tool b) the issue will be placed on our website for everyone to view for the month, and later moved to our on-line archives d) a digital copy of your feature will be provided for your own marketing purposes. e) your feature will be placed on the “Home Page” of our website for the month in addition to being published in our on-line publications. Later it will be moved to our archives and will be searchable by “key words”. Our website utilizes Google Analytics to track web stats for overall traffic, page views and visit time.

Target Your Market Monthly columns: Target your marketâ&#x20AC;Ś Associating your advertisements with one of our monthly themes or with one of our popular columnists or writers.

2014 Editorial Calendar:

Column subject or theme

Columnist

A Drive Back in Time

Wendy Morgan-McBride

Business Insurance Matters

Linda Colgan

Cross Border Services

Dawn Truell

From the Driverâ&#x20AC;&#x2122;s Seat

Carl McBride

GPS Systems

Diane Shirchenko

Health & Fitness

Dr. George Traitses

Health Insurance Matters

Lina Demedeiros

Healthy Living

Brenda Ricker

Keeping Your Vehicles Clean

Jack Jackson

Legal Matters

Mark Reynolds

Making Your Miles Count

Robert D. Scheper

The Complacency Coach

Bruce Outridge

The Safety Tip Adviser

Alvis Violo

Transport for Christ

Chaplain Len Reimer

Month

Theme

January

Communications & On-board Computers

February March

Factoring & Finance

May

Truck & Trailer Repair Services

July August September October

Truck Accessories Labour Shortage (Drivers & Mechanics) Insurance & Wealth Management Products Truck Bodies & Chassis Brakes, Tires & Wheel Products

November

Truck Washing Systems & Products

December

Diesel Exhaust Fluids

ISSUE # ETN & WTN OTN

MONTH

Sales & EDITORIAL

PRINTER

DISTRIBUTION

126

January

December 12

December 18

December 23

127

February

January 16

January 23

January 28

128

March

February 14

February 21

February 26

129

April

March 14

March 21

March 26

130

May

April 17

April 24

April 29

131

June

May 16

May 23

May 28

132

July

June 16

June 23

June 26

6 | Woodward Publishing GROUP 2014 Media Kit

Engines (New developments & features including LNG)

April June

2014 Deadline Schedule:

Fuel Economy Products (Fuel Additives, Aero Parts, Mudflaps)

133

August

July 17

July 24

July 29

134

September

August 15

August 22

August 27

135

October

September 17

September 22

September 25

136

November

October 16

October 23

October 28

137

December

November 14

November 21

November 26

Live Area: 9 5/8’’ x 12¾”

(¾” gutter)

(+ 3/8” margins)

(¾” gutter)

Fold

Trim Area: 10 /8” x 13½” 3

Trim Area: 10 3/8” x 13½” (+ 3/8” margins)

Bleed Area: 111/8” x 14¼”

(+ / ” margins)

(+ 3/8” margins)

MECHANICAL SPECIFICATIONS

Woodward Publishing publications are printed on 35 lb Premium 80 with a 60 lb Gloss Cover Tabloid, Web Width 27” Design & Production: If required, our graphic designer will help you design and create your advertisement at no extra charge. To get the best results we would need the following; a good quality copy of your logo (original artwork if possible), photos, illustrations, as digital files or scannable images. If you have an existing ad, we can re-size it if necessary. Under certain circumstances if the size of an existing ad does not match our standard dimensions and cannot be changed, we can “float” the ad within the layout of a page. “Bleeds” are accepted. Any supplied art or photographs should be at least 300 dpi if possible (lower resolutions can be used but will result in a lower quality final product). No film required, we go directly from PDF to Plate. Proofs: A “proof” (copy) of all advertisements created or modified by the publisher (i.e. Woodward Publishing) will be e-mailed (preferred method) or faxed to the advertiser or agency prior to publication. If proofs are not returned for corrections, the publisher assumes that the proof is satisfactory and is authorized for use. All advertisers receive a print copy by mail of the publication(s) in which they appear. Computer Environment: Our graphic design department is PC based and we primarily use Adobe Photoshop, Illustrator, InDesign and Acrobat. These applications can accept files produced on Mac computers. File Formats: We prefer that digital files be in one of the following electronic formats; Photoshop (PSD), Illustrator (AI, fonts to outlines), Acrobat (PDF, fonts included), PNG, JPG/JPEG, TIF or EPSPostscript (eps). We can, however, work with most file formats if necessary. Files can be compressed (i.e. ZIP/Stuff-It). Media: If files are to be supplied on physical media, we can accept USB Flash Drives, all memory cards, CD-ROM/RW and DVD. Agency Commission: Woodward Publishing Inc. is pleased to work with accredited advertising agencies. A 15% commission is calculated on rates before discount. Woodward Publishing grOUP 2014 Media Kit | 7

½ page 4 col x 9½” 36p9 x 56p3 6” x 9½”

/ page

/3 page

/6 page

2 col x 6½” 17p9 x 39p 3” x 6½”

2 col x 4¾” 17p9 x 28p9 3” x 4¾”

3 col x 8½” 27p3 x 50p6 4½” x 8½”

/ page

3 col x 3” 27p3 x 18p6 4½” x 3”

¼ page

/6 page

3 col x 6” 28p6 x 36p 4¾” x 6”

3 col x 4” 28p6 x 24p 4¾” x 4”

½ page – horizontal 6 col x 6” 57p9 x 24p 9 5/8” x 6”

/3 page – horizontal

6 col x 4” 57p9 x 24p 9 5/8” x 4”

1 /3 page Vertical

2 col x 12” 18p9 x 72p 31/8” x 12”

½ page 3 col x 12” 28p6 x 48p 4¾” x 12”

¼ page Vertical 2 col x 9” 18p9 x 54p 31/8” x 9”

/3 page

4 col x 6” 38p3 x 36p 6 3/8” x 6”

½ page – Double banner 12 col x 3” 120p0 x 18p 20” x 3”

Full page – Double banner 12 col x 6” 120p0 x 36p 20” x 6”

8 | Woodward Publishing GROUP 2014 Media Kit

The “Marketplace” An Ideal Place to Advertise Call Barb at 877.225.2232

Classifieds

Cols

Rows

1 2

1 1 2 1 3 1 2 4 1 2 3

1 2 1 3 1 4 2 1 5 3 2

2 4

4 2

3 4

4 3

3 4

5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20

3 4

5 4

Display AD

Width (‘‘)

Height (‘‘)

2 ⁄8 21⁄8 41⁄2 21⁄8 6 7⁄8 21⁄8 41⁄2 91⁄4 21⁄8 41⁄2 6 7⁄8

2 43⁄8 2 6 5⁄8 2 9 43⁄8 2 111⁄4 6 5⁄8 43⁄8

41⁄2 91⁄4

2 43⁄8

41⁄2

6 7⁄8 91⁄4

9 6 5⁄8

⁄4 page

⁄2 page

full page

6 7⁄8 91⁄4

111⁄4 9

91⁄4

111⁄4

$ per Month

74.95 149.90 224.85 299.80

374.75 449.70 524.65 599.60 674.55 749.50 824.45 899.40 974.35 1,049.30 1,124.25 1,199.20 1,274.15 1,349.10 1,424.05 1,499.00

Woodward Publishing grOUP 2014 Media Kit | 9