December 2012
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ISSUE 113
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Diesel Performance is Our Business By Marek Krasuski
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rucking is an industry prone to the comings and goings of so-called ¨snake oil salesmen¨ who have tarnished the industry’s reputation with products long on hyberbole and short on results. Engine oils, additives, and even magnets that purportedly change the molecular structure of fuel have delivered inflated and false promises. This is not to say all products should be labelled with the same dismissive swipe. Much of the industry has worked hard to deliver on commitments of fuel economy and enhanced performance. But products and services bearing unsubstantiated claims tend to get noticed more than those with well deserved reputations, and innovators introducing new technologies are disadvantaged by the challenge of proving to a sceptical industry that their product actually does what it says it will do. Which is why the Edmonton-based firm, Big Rig Power chose early to have its product subjected to the rigours of third-party testing. The product in question is the Bully Dog Big Rig Power Programmer. This software is Big Rig, page 5 >>
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