July 2013
ISSUE 120
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S e r v i n g
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Bluewave Energy
Automated Fleet Fueling Solutions By Marek Krasuski
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luewave Energy, a brand of Parkland Fuel Corporation, is Shell’s largest branded fuel and lubricants distributor in Canada, providing service to over 1,200 transport companies in Ontario. The company has grown very quickly on the principle, and practise, of customer satisfaction and solutions. To this end, the company has recently launched Ready to Roll, a turnkey fleet refuelling solution that delivers fuel directly into construction equipment and transportation vehicles and virtually any organization with diesel equipment on site or vehicles that return to depots on a daily basis. William Rouse is Vice President – Commercial Fuels East and Lubricants of Parkland Fuel Corporation. He describes Ready to Roll as the company’s latest initiative to enhance customer service and grow the company’s share of the diesel fuel market. “Directly fueling fleets of trucks during off hours will save customers time and eliminate the need for fuel storage tanks on their premises. This service, launched in Toronto on May 1st, will eventually be available to our customers across the nation,” he said. The service will be offered through Parkland’s family of brands – Bluewave Energy, Island Petroleum and Columbia Fuels – as the service expands across Canada. Bluewave, page 4 >>
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