July 2014 Issue 74
— Ser ving Manitoba to BC, Yukon & NW T —
Dawson Truck Parts
Providing the Trucking Industry With WellPriced Parts, Fast By Marek Krasuski
P
resident and CEO of Dawson Truck Parts, Don Cameron, exemplifies the aphorism, “Build it and they will come.” In 1992, after a 38-year career as claims adjuster, executive, and later head of a research and training division with a major North American firm, Cameron seized the opportunity to fill a market need. “Back then there was really no one providing aftermarket truck parts to the commercial transportation industry,” he said, recalling what drove him to embark on a post-retirement career. That initial impulse to fill a market niche has since been transformed into North America’s leading providers of aftermarket replacement body parts. Confirms Cameron: “We are the largest North American aftermarket supplier of truck body repair parts for medium and heavy duty trucks.” Dawson’s successful positioning is anchored in three core principles: prompt service, customer support, and product quality and selection. Indeed, in contrast to past competitors the company regularly updates its
Photos for truck identification only.
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Dawson, page 4 >>