From the Publisher: Ryan’s Remarks By Dr. Ryan T. Sauers
@RyanTSauers
@RyanTSauers
Hello, everyone. Happy September. The fall season is almost here, and I always look forward to the fall weather with its cooler temperatures. I love all sports. Football is back, and baseball will be fun to watch down the stretch. I have worked with many individuals and organizations on the best way to build their brands. So, this month I decided to focus on how you (an individual or organization) can best communicate your brand and story. Everyone has a brand. Yes—everyone. Thus, the question is NOT if you have a brand, but what do you do with your brand? Your brand is not defined by what you say it is, but is indeed characterized by what others say it is. To that end, successful individuals/organizations work hard to develop their brands through effective communication. Perception is a reality when it comes to your brand. It is critical to remember that building a strong, recognizable, and consistent brand takes time, effort, and commitment. And it requires a deliberate, purposeful, and intentional strategy. We live in a constantly connected world, making it vital to keep your name and story in front of people through all mediums. Our company helps people in organizations do this every day, so please connect if you want to know more. To help simplify this subject, I have developed a BRAND acronym. A BRAND can be considered the Baseline (measurement) of one’s Reputation, Attributes, Name, and Distinctiveness. Reputation is all you Continued on page 9
September 2023 Our Town Gwinnett
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