The South African family: Nash Mariah, Mavuso Mbutuma, Martin Magner and Jana Babez
CELEBRATING CHOSEN FAMILIES H&M IS PROUD TO SHARE ITS 2022 PRIDE CAMPAIGN THAT CELEBRATES THE LGBTQIA+ COMMUNITY AND SHINES A SPOTLIGHT ON CHOSEN FAMILIES. THE ‘MY CHOSEN FAMILY’ CAMPAIGN FOCUSES ON THE CONCEPT OF NON-BIOLOGICAL FAMILIES, WHICH PLAY AN ESSENTIAL ROLE FOR MANY PEOPLE IN THE LGBTQIA+ COMMUNITY, AND BEYOND. THE GLOBAL CAMPAIGN FEATURES THREE CHOSEN FAMILIES FROM SOUTH AFRICA, SPAIN, AND THE UK.
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