SUMMER MARKET TRADESHOW AUGUST 3-6, 2016
SALT PALACE CONVENTION CENTER, SALT LAKE CITY, UTAH
OPEN AIR DEMO
AUGUST 2, 2016 PINEVIEW RESERVOIR, UTAH
WEARE
OUTDOOR EXHIBIT IN THE PAVILIONS @ OR
PHOTO: JASON FITZGIBBON
1 The Commercial Service logo is a registered trademark of the U.S. Department of Commerce, used with permission.
WEAREOUTDOOR Outdoor Retailer is the nation’s largest trade-only event serving the outdoor market. The Summer Market show draws more than 28,000 industry professionals from around the world for five days of buying, previews, strategic meetings, trend presentations, education and networking with the decision makers, influencers, buyers and athletes who shape the outdoor market. From a brand perspective, Outdoor Retailer is the platform to communicate your brand message directly to the retailers. These retailers take your stories and messages to 44 countries, countless towns and directly to your core consumer.
Summer Market’s main floor sells out every show based on renewals alone, so the Pavilions @ OR truly have become the destination for “new” at Outdoor Retailer, housing nearly one-third of our exhibitors, across all categories.
Exhibiting at Outdoor Retailer is tapping into the power of the outdoor industry.
SUMMER MARKET 2014 STATS
27,000+ 1,564 1,772 3,371 400+ ATTENDEES
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EXHIBITORS
NEW SHOPS
NEW BUYERS
MEDIA OUTLETS
RETAILERMUSTSEE The Pavilions @ OR house more than 1/3 of the show – a critical mass of exhibitors and product categories that draw
PHOTOS: CARLO NASISSE
top retailers. Check out a few of the brands and top retailers that make the Pavilions a destination at Outdoor Retailer.
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INNOVATIVEPRODUCTS+NEWBRANDS
EMERGINGTRENDS
FLYFISHING
ACTIVELIFESTYLE TRAILGATING
RECTEC
MODERNOUTDOOR
SUP
NUTRITION+WELLNESS
The beauty of the outdoor industry is evolution. Trends and ideas from other industries become interlaced with the human desire to be outside. At Outdoor Retailer, we call this “crossover” and it’s at these intersections where we find the newest trends, and products, for retailers.
The Pavilions @ OR capture the new energy coming into and from the outdoor industry and are designed with the flexibility to curate this energy into outdoor trend stories for retailers. 5
PAVILIONSMEDIAEXPOSURE The Pavilions @ OR are marketed as a primary focus of the show and exhibitors benefit from the added exposure:
O.R. DAILY (O.R.D.) • 38,000 total circulation • “Day 0” is mailed to 7,000 attendees two weeks before the show as Summer Market’s official “planning guide”, with another 3,000 available onsite • 28,000 are distributed during the show, including room drops to attendees at select hotels including the Monaco, Marriott, Hilton, the Grand and Little America O.R. Daily
O.R. DAILY DIGITAL EDITION • 1,000,000 impressions per year • Summer Market 2014 editions had 630,000 impressions, or 1,000 views per page
ONSITE EXPOSURE • Show Directory - 6,000 copies • Summer Market Floorplan – 12,500 copies
PAVILIONS SPECIFIC • Pavilions Map featuring full exhibitor list, neighborhood groupings, education and event listings, and more
Show Directory
• Media Tour – Selected media will be hosted on a tour led by OR’s Director of Communications & PR
SOCIAL REACH
18,500 6
4,300
14,300
THEPAVILIONSCOMMUNITY INDUSTRYPARTY CASTINGPOND
ACTIVITYAREAS
PADDLEEXPERIENCE FOODTRUCKS
YOGA+ WELLNESS
NEWLEARNINGPLATFORM
A A community community has has sprung sprung up up around around the the Pavilions. Pavilions. In In addition addition to to the the neighborhoods neighborhoods (similar (similar brands brands located located in in distinct distinct areas), areas), aa festival-like festival-like atmosphere atmosphere thrives thrives at at the the Pavilions Pavilions with with food food trucks; trucks; aa beer beer garden; garden; activity activity areas areas including including the the Yoga Yoga Wellness Wellness Studio, Studio, Paddle Paddle Experience Experience and and Casting Casting Pond; Pond; and and aa new new learning learning platform platform geared geared specifically specifically for for retailers. retailers.
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31910 Del Obispo, Ste. 200 San Juan Capistrano, CA 92675 www.outdoorretailer.com
EXHIBIT ATTHEPAVILIONS Find your Account Executive by your brand’s state
RYANJOHNSON Senior Account Executive Tel: 949.226.5788 ryan.johnson@emeraldexpo.com
ROBERTO’QUINN Account Executive Tel: 949.226.5721 robert.oquinn@emeraldexpo.com
PAULDILLMAN Senior Account Executive Tel: 949.226.5751 paul.dillman@emeraldexpo.com
DAVENIELSON Alaska & Hawaii Canada & International
KRISTADILL Sales Manager Tel: 949.226.5728 krista.dill@emeraldexpo.com
Account Executive Tel: 949.226.5755 dave.nielson@emeraldexpo.com