LeslieHerod
ColoradoStateRepresentative
Featuring Digital, Print and Beyond. Including Web Ads, Social Media Ads, Print & Digital Magazine Ads, Sponsored Content, and Marketing Events 06 LGBTQ+ & ALLIED COMMUNITY GOOGLE ANALYTICS 11 OPPORTUNITIES LEGACY CONTENTS CONTENTS 04 04 01 LEGACY +STATISTICS + ADVERTISEMENTS MASTHEAD Serving the community since 1976 Includes information on the OFM team Continuing our legacy for 46+ years Print & Digital Edition, Web, Social Media, and Email 02 03 IMPRESSIONS Monthly Themes for the Issue, along with Print Ad Build Due Dates & Print Ad Deadlines Some of OFM's most standout covers 05 2021-2022 COVERS Same-Gender Household Statistics, Affirming LGBTQ Workplaces & Healthcare 07 MARKETING TO THE COMMUNITY OUR READERS LGBTQ Community Consumer Purchasing Graphs Including Major Purchases, Entertainment, Alcohol, and Cannabis Consumption 10 CONSUMER PURCHASING OFM offers frequency discounts and package discounts for advertising 15 PACKAGE$ Branding opportunities and loyal connections with the LGBTQ community 16 BRAND PARTNERSHIPS
01
the LGBTQ
the
since 1976
303-477-4000 Web /outfrontmagazine com Facebook /OutFrontColorado Twitter /outfrontmagazne Instagram /outfrontmagazine FOUNDER PHIL PRICE 1954-1993 MARKETING + SALES marketing@outfrontmagazine.com Chief Media Advisor Quincey Roisum ADMINISTRATION info@outfrontmagazine.com Co-Publisher MaGGIE PHILLIPS Co-Publisher ADDISON HERRONWHEELER Chief Strategists JEFF JACKSON SWAIM, LANI LANGTON EDITORIAL editorial@outfrontmagazine com Editor-in-chief Addison HerronWheeler Celebrity Correspondent DENNY PATTERSON Breaking News Reporter RAY MANZARI ART art@outfrontmagazine com Creative Director RACHEL GALSTAD Photographer JULIUS GARRIDO Cartoonist DYLAN EDWARDS Word Search KERRY SHATZER
Serving
Community of
Rocky Mountains
Phone
46+YearLegacy
At the height of the LGBTQ civil rights movement, Phil Price founded a publication a voice, a safe space, a place of belonging about and for the community.
OFM (OUT FRONT Magazine) is the nation’s secondlongest-running queer* media outlet, and the longest-running independent, queer magazine During our legacy, we have documented the AIDS crisis, same-gender marriage legalization, the saga of trans folks and queer people of color fighting for the rights they deserve, as well as riots, deaths, victories, and so, so much more.
Taking the magazine to new heights during an unpredictable pandemic year, Maggie Phillips and Addison Herron-Wheeler acquired OUT FRONT Magazine in October 2020.
To reflect their desires to appeal to more unique aspects of the LGBTQ community, they rebranded to OFM and take great pride in preserving the history of the publication throughout its new branding OFM is proud to be queer-women owned and operated!
OFM remains a free resource to our community thanks to our sponsors and advertising partners.
02 "THERE'SNOTURNINGBACK" "THERE'SNOTURNINGBACK"
*PFLAG.org defines queer as: "A term used by some people particularly youth to describe themselves and/or their community. Reclaimed from its earlier negative use, the term is valued by some for its defiance, by some because it can be inclusive of the entire community, and by others who find it to be an appropriate term to describe their more fluid identities." OFM uses the word "queer" to be inclusive of the entire community and all of its fluid identities. 303•477•4000 outfrontmagazine.com info@outfrontmagazine.com @outfrontcolorado @outfrontmagazine marketing@outfrontmagazine.com
03 202K MONTHLY AD IMPRESSIONS 17.9K AVERAGE MONTHLY PRINT EDITION IMPRESSIONS* 381 COLORADO DISTRIBUTION LOCATIONS 38.3K SESSIONS 34K USERS 50.6K MONTHLY PAGE VIEWS 6.9K EMAIL SUBSCRIBERS 15.9K 7K MORETHANAMAGAZINE PRINT & DIGITAL EDITION WEB EMAIL SOCIAL MEDIA 5.5K AVERAGE DIGITAL EDITION IMPRESSIONS Monthly stats as of 11/21/2022 *7158 avg printed times 2 5 pass-along rate (2 5 avg people per Colorado household) Statistics as of 12/15/2022
Issue ReserveDate/ BuildArtDue FinalArt Due January: Past, Present & Future February: Tainted Love March: Gayborhood April: Mile High May: Envision:You Presents The Mental Health Issue June: Global Gays July: Queerdos August: Disco Divas September: Digital Queerness October: Queer Magic November: Thanks, I'm Giving December: Gay Apparel & Gift Guide December 12 December 16 January 9 January 13 February 6 February 10 March 13 March 17 April 10 April 14 May 8 May 12 June 12 June 16 July 10 July 14 August 14 August 18 September 11 September 15 October 9 October 13 November 10 November 16
05
Google Analytics
Facebook Age & Gender
Instagram Age & Gender
06
that none of these stats account for other gender identities
*Note
07 Median Household Income $72,200 Have a Bachelor 's Degree or Higher 73% Same-Gender Couple Median Household Income $107,200
https://www brookings edu/blog/up-front/2022/01/20/examining-the-economic-status-of-same-genderrelationship-households/
With a surprising 66% of LGBTQ+ individuals saying, 'I don’t see my lifestyle represented in advertising' and 51% saying, 'I wish I could see more advertising with families like mine,'... This is a marketer’s paradise. It’s a large and funded demographic who wants to be represented and that wants to do business with companies that authentically engage with it.
2022 CMI LGBTQ CUSTOMER SURVEY
In a survey done by Two Sides, they discovered print magazines are rated as the single most trusted news source. A separate survey found 86% of respondents favored print. Understandably, 63% of people believed reading news in print gave them a deeper understanding of a story.
08 USLGBTQSpendingSurpasses 1.4TrillionDollarsin2021 PRINT.ISN'T.DEAD. WALSWORTH.COM
NEWSFILECORP.COM
FORBES.COM
SupportintheWorkplace
considered utilizing ad space to attract more diverse candidates? It worked for Sexy Pizza! An excited new Sexy Pizza employee approached our Denver Pride booth and let us know they saw the ad in our magazine and applied for and got the job.
Have
LGBTQ-AffirmingHealthcare
you
If your company/organization is accepting and affirming, our community is looking for YOU!
mental and physical health concerns of the
continued to rise
the
as
healthcare providers. If you
your
healthcare services and/or coverage, our
Have Health Insurance 93% Are Vaccinated 92% Feel their employer is LGBTQ friendly and supportive 81% Feel LGBTQ-supportive companies have made a positive difference for their LGBTQ employees 70% https://www cmi info/documents/temp/CMI-15th LGBTQ Community Survey US Profile 2021 pdf 09
The
queer community have
following
pandemic,
has the need for affirming
or
organization provide affirming
community is looking for YOU!
10 PlansforMajor Purchases Entertainment Alcohol CannabisConsumption 2022 CMI LGBTQ CUSTOMER SURVEY ConsumerPurchasing
OPPORTUNITIES OPPORTUNITIES
PRINT+DIGITAL+BEYOND
Leverage our connectivity, and reach through multiple different channels to foster a relationship with our community that allows you to engage throughout the year, not just during the busy Pride season. Stand out and be proud anywhere and everywhere!
Leaderboard, 728 x 90 px, 72 ppi
Three positions between each section on home page, bottom/between each article
Medium Rectangle, 300 x 250 px, 72 ppi
Four positions on the right of each section on home page, right of each article
Half Page Banner, 300 x 600 px, 72 ppi
Three positions on the right of each section on home page, right of each article
EMAILNEWSLETTER
Embedded
Wide Rectangle (NEW!), 650 x 300 px, 72 ppi
Take up the section divider with your ad stretched across the two ad spaces.
Medium Rectangle, 300 x 250 px, 72 ppi Spread throughout the page in-between sections.
great engagement; just be sure to make
compelling!
YouTube Video Videos get
them
11
POST: 1,200 x 630 px We can post your photo and important message to showcase our brand partnership! Instagram Facebook Story 1080 x 1920 px image or 15-second video Reel 1080 x 1920 px 2+ minute video Post Ad 1080 x 1080 px Slides or 30 sec/1 min/2 min video option Story 1080 x 1920 px image or short video SOCIALMEDIA LIVE! From interviews to drag performances with product reviews, people love to tune in and see it live! Find up-to-date social media guides at sproutsocial.com 12
Half Page Vertical 3 375" wide x 9 5" tall, 300 PPI, CYMK One-Third Page Rectangle 3 375" wide x 6 125" tall, 300 PPI, CYMK New! OneThird Page Rectangle 3 375" wide x 4 625" tall, 300 PPI, CYMK Half Page Horizontal 7" wide x 4.625" tall, 300 PPI, CYMK PRINT&DIGITALMAGAZINE 16" wide x 10 5" tall + 0 25" bleed all around, 300 PPI, CYMK Double Page Spread Full Page 8" wide x 10 5" tall with 0 25" bleed all around, 300 PPI, CYMK Quarter Page Two-Thirds Page 4 58" wide x 9 5" tall, 300 PPI, CYMK One-Third Page Verticle 2 167" wide x 9 5" tall, 300 PPI, CYMK Bar Tab Highlighted listing w/address and 3 daily specials, and 1 536" wide x 2.1875" tall ad, CYMK , 300 PPI One-Sixth Page 3 375" wide x 3" tall, 300 PPI, CYMK 13
Our readers love our content's variety, and our partners love to educate and explore new ways to engage, both in print and online. Reach our readers meaningfully!
EXPERIENTIALMARKETING
Our community loves to gather, and there is nothing that leaves a more lasting and authentic impression than a human interaction. Sponsor our events to promote your brand; attend to meet our community in person, and add your logo and/or swag to our bags that we distribute at events throughout the year!
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SPONSOREDCONTENT
The newest, online ethical shopping directory. The Equity Pages are dedicated to making it easier for consumers to shop with their
while supporting diverse organizations in our own communities. Become a member and list your business today at TheEquityPages.com! Shop ShopEquitably,
hearts
1/6 page ad in print & digital magazine OUTBOX eNewsletter
Instagram story
1/4 page ad in print & digital magazine
300 x 250 px website ad on outfrontmagazine.com OUTBOX eNewsletter Instagram story Facebook post
1/2 page ad in print & digital magazine
300 x 250 px website ad on outfrontmagazine.com OUTBOX eNewsletter Instagram story Facebook post
Full page ad in print & digital magazine
300 x 250 px website ad on outfrontmagazine.com OUTBOX eNewsletter
1/2 page ad in print & digital magazine
300 x 250 px & 300 x 600 px website ads on outfrontmagazine.com OUTBOX eNewsletter Instagram story Facebook post
PACKAGE$ OFM offers frequency discounts and package discounts for advertising in three or more media channels The more you buy and the longer the campaign, the more you $ave! These packages below are based on a 3-month contract, and are fully customizable. $250 $250 $250 SMALL BUSINESS PACKAGE (10 or less employees, less than $1 Million Annual Revenue)
post
story $500 $500 $500 $1000 $1000 $1000 $1500 $1500 $1500 $2500 $2500 $2500 $2000 $2000 $2000
OUTBOX eNewsletter Facebook
Instagram
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We've spent a lot of time and effort building a loyal, connected network in the LGBTQ community. Given the scope of our media network, we can be very creative in putting together a multimedia solution that will ensure your brand will be seen and trusted. Below are some of our brand partners!
Our experience with OUT FRONT has been very satisfying. This partnership allows us to reach the LGBTQ community across print and digital media provided by a trusted source. The most rewarding part has been working on collaborative events where we meet face-to- face with readers while sharing our brand story, engaging in dialogue, and celebrating diversity that shapes a better world for all.
Margarita Perez, CEO, 1906 New Highs
Through our long-standing partnership with OUT FRONT, Good Chemistry Nurseries has developed meaningful relationships throughout the LGBTQ+ community From advertising to events, OUT FRONT offers its partners the best-in-class services, along with personalized support for our goal of finding unique ways to connect with one of our target audiences.
Katie Kinne, Director of Communications, Good Chemistry Nurseries
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BRANDPARTNERSHIPS
