OUT FRONT Media Kit 2016

WHERE YOU BELONG SERVING COLORADO’S LGBT COMMUNITY FOR MORE THAN 40 YEARS

DENVER LOVE WINS RALLY 2015

OUR WHY We believe every person and culture is a worthy and vibrant contribution to the fabric of humanity.

SIMON SINEK Author of “Start with Why: How Great Leaders Inspire Everyone to Take Action” >>CLICK HERE TO WATCH

We are committed to providing the LGBT community and their friends a powerful media platform to educate, celebrate, and activate that belief.

If you stack up 24 issues of Out Front, you will not find a more comprehensive representation of our community. >>CLICK HERE TO WATCH

WHERE YOU BELONG We’re more than a magazine. We are the social, print, and digital platform for the LGBT and allied community to connect, explore, express, advocate, and celebrate exactly where they belong: OUT FRONT. Out Front has built a powerful 360°-media network in order to engage our audience through multiple media channels — expanding our reach and frequency, while catering to the media habits of our community.

WELCOME TO A $900 BILLION MARKET Gay men and lesbians own more homes and cars, travel more, spend more on electronics, and have the largest disposable incomes of any niche market.

And it’s the largest niche market: the adult LGBT population is 23M+ and its consumers make up 10% of the U.S. consumer market.

(2013 Community Marketing, Inc.)

T H E LG BT CO M M U N I T Y

BY THE NUMBERS

$80

$100K

BILLION SPENT IN TRAVEL ANNUALLY

AVERAGE HOUSEHOLD INCOME

33.3 MEDIAN AGE 60/40 MALE:FEMALE RATIO

COLORADO HAS THE SIXTH FASTEST-GROWING STATE ECONOMY IN THE U.S.

3X

MORE LIKELY TO EAT OUT & GO TO ENTERTAINMENT THAN MAINSTREAM

37%

MAKE PURCHASING DECISIONS AT WORK

DENVER IS THE FOURTH FASTEST GROWING CITY IN THE U.S. & THE 7TH LARGEST LGBT COMMUNITY IN THE U.S.

84%

ARE CURRENTLY EMPLOYED

74%

ARE BRAND LOYAL

(Community Marketing 2013, U.S. Census 2014, Witek Combs Communications 2011, CNN Money 2014)

87%

SWITCH TO BRANDS WITH A POSITIVE LGBT STANCE

88%

OWN AT LEAST ONE CAR

60% OWN A HOME

71%

ARE COLLEGE GRADUATES

A 360째 MEDIA NETWORK PRIN T

DIGITAL

E V EN T S

24

semi-monthly print issues each year

70K+

P O W E R PA R T Y

readers per month

175+

newstands in and around Colorado

online

75K+ unique page views per month GET OUT WITH OUT FRONT

outbox

28K+ monthly email impressions 52 outbox emails each year

edirectory + ecalendar

PRID E GUIDE

20K

distributed in issues & at Denver PrideFest

400K+

Denver Pridefest visitors annually Denver pride is in the top 10 prides to visit in the nation

your community resource for small businesses and events

S O CIAL

PRIDE

SPONSORED EVENTS

1.4M+ social media impressions

8,400+ facebook likes

19,000 avg post reach

3,750+ followers

1,500+ followers

PROGRAMS AS UNIQUE AS YOUR BRAND Hidden amidst the bookshelves are secrets waiting to be discovered by future revelers.

Custom wallpaper adorns the ceilings, each color a separate piece, painstakingly applied by hand.

P H O T O G R A P H Y B Y PA U L W E D L A K E P H O T O G R A P H Y M O D E L AS H L E Y H OWA R D

An elaborate solid wood staircase adorns the grand foyer.

Like what you see?

Inquire within.

SPONSORED CONTENT

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OUTFRONTONLINE.COM

Generator Real Estate Paul Tamburello & Lexi Steinhauer 303.991.6204 // lexi@thinkgenerator.com

OUTFRONTONLINE.COM

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SPONSORED CONTENT Advertorials: the perfect marriage of advertising and editorial content. The perfect venue for businesses who want to educate, not just advertise. Sponsored content offers a customized, seamless integration of your message and our platform.

25% MORE CONSUMERS LOOK AT IN-FEED,

SPONSORED CONTENT THAN STANDARD ADVERTISING 18% HIGHER LIFT IN PURCHASE INTENT WITH SPONSORED CONTENT

eDIRECTORY & eCALENDAR eDirectory allows you to fully feature your business to our online readers. eCalendar presents you with the opportunity to let the community know about your upcoming event.

Listings have all the features you could ever want — descriptions, photos, maps, video, categories, keywords, hours, and more.

S M A L L B U S I N E SS PAC K AG E S As a small business, Out Front understands the need to keep costs low and visibility high. For less than $1 a day, we have the solution for you.

MARKETPLACE AD 12/24 ADS PER YEAR + WEB AD FRONT PAGE VISIBILITY = ONE MILLION IMPRESSIONS

ONLINE ADVERTISING OUTFRONTONLINE.COM L E A D ERB OA RD 7 28 x 90 px 2 interchangable spots.

Appears on all pages.

[O U T B OX ] W E E K L Y E M A I L H O M E PAG E B IL L B OA RD 1150 x 500 px Appears on home page.

M ED IU M RE C TA N G L E 300 x 2 50 px 3 interchangable spots.

Appears on all pages.

H A L F PAG E BA N N ER A L L O U T B OX A D S 3 4 3 x 100 px Presenting Sponsor: Placement near top of page Featured Sponsor: Placement throughout email

300 x 600 px Appears on all pages.

ALSO SPONSORED B Y O U T F R O N T: ASPEN GAY SKI WEEK WYOMING PRIDEFEST BOULDER PRIDEFEST AIDS WALK COLORADO COLORADO SPRINGS PRIDEFEST SUSAN G. KOMEN RACE FOR THE CURE MATTHEW SHEPARD ANNUAL HONORS GALA ONE COLORADO ALLY AWARDS RED BALL, HRC GALA, AND MORE

E V E N T S T O TA K E YO U R B R A N D F U R T H E R EVENT SPONSORSHIPS We can put your ideas into motion. With events ranging from PrideFest to Power Party and more, this is where you belong. Sponsorship packages range to fit your budget and include promotional advertising, contests, backpacks, step & repeat, parade vehicles, and more.

D E N V E R P R I D E F E ST | O U T F R O N T P O W E R PA R T Y | G E T O U T ! W I T H O U T F R O N T | A N D M O R E

$15.5M+

DIRECT ECONOMIC IMPACT

DENVER PRIDEFEST ANNUALLY HOSTS

400,000+ E V E N T S T O TA K E YO U R B R A N D F U R T H E R DENVER PRIDEFEST

PRIDE & SUMMER GUIDE Broadcast your message in the largest and most popular Pride Guide: nightlife, concerts, events, and must-haves for Pride and beyond.

ASK YOU ACCOUNT EXECUTIVE FOR DETAILS

Gain additional awareness of your brand with our readers and community by joining forces with Out Front at Denver PrideFest.

With sponsorship options ranging from advertisements to product placement and logo placement on our renowned step and repeat, your business can share in the added exposure of PrideFest.

E V E N T S T O TA K E YO U R B R A N D F U R T H E R P O W E R PA R T Y

POWERFUL SPONSORSHIPS Take your brand andmessage further with branding opportunities in promotional advertising, gift bags, event program, step and repeat and more.

ASK YOU ACCOUNT EXECUTIVE FOR DETAILS

Out Front’s annual celebration recognizes members and allies of the LGBT community who’ve done powerful and extraordinary work and have changed the landscape for the LGBT community.

N OTA B L E AT T E N D E E S / S U P P O R T E RS I N C LU D E : SENATOR M A RK UDA L L | GOVERNOR JOH N H ICKENLOOPER | MAYO R M I C H AE L H AN CO C K SPEA KER M A RK FERRA NDINO | SENATOR PAT ST EA DM A N | DENV E R C LE RK AN D RECO RD E R DEBRA JOH NSON | FORM ER BOUL DER COUNT Y CL ERK CL EL A RO REX | AN D M AN Y OT H E RS

DISTRIBUTION CHEYENNE

CO LO R AD O Arvada Aspen Aurora Boulder Castle Rock Cheyenne, WY Colorado Springs Denver Durango Englewood Estes Park Fort Collins Fountain Golden

Grand Junction Greeley Highlands Ranch Lakewood Littleton Longmont Loveland Manitou Springs Pueblo Steamboat Springs Thornton Trinidad Walsenburg Westminster

S T E A M B O AT SPRINGS

ESTES PA R K

BOULDER WESTMINSTER A R VA D A GOLDEN LAKEWOOD ENGLEWOOD GRAND JUNCTION

ASPEN

LITTLETON

MANITOU SPRINGS

FORT COLLINS GREELEY LOVELAND LONGMONT THORNTON

DENVER AURORA HIGHLANDS RANCH CASTLE ROCK COLORADO SPRINGS F O U N TA I N

PUEBLO

DISTRIBUTION ZONE WA LS E N B U RG Every county in Colorado has self-reported same-sex couples, except San Juan & Jackson

DURANGO

TRINIDAD

* 2010 United States Census

N ATIO NWID E B OSTON , MA | DAL LAS, TX | D ES MO IN ES, I A | KA N SAS C I TY, M O | M I N N E A POL I S, M N | N E W YORK, N Y PH ILADELPH IA, PA | PO RT LAN D, O R | SA N D I EGO, CA | SA N F RA N C I SCO, CA | S E ATTL E, WA | WAS HI NGTON, DC

2016 EDITORIAL CALENDAR Like our audience, our award-winning content is wildly diverse and touches on all the important issues that shape our lives. For four decades, we’ve been providing our readers a space where they belong.

JA N 06

THE YEARBOOK 2016

JUL 06

PRIDE REVIEW

JA N 20

I’M OFFENDED!

JUL 20

FEMME

FEB 03

YO U T H

AU G 03

DIY • HOME

FEB 17

T R A N S P O R TAT I O N

AU G 17

THE FOOD ISSUE

M A R 02

H E A LT H

SEP T 07

CO URBAN ART + MUSIC

M A R 16

SPORTS

SEP T 21

T R A N S F O R M AT I O N D E N V E R

A PR 06

T R AV E L

O C T 05

THE POWER ISSUE

A PR 20

THE CANNABIS ISSUE

O C T 19

H A L LO W E E N • E L E C T I O N S

M AY 04

GLAMPING

N OV 02

W I N T E R FA S H I O N

M AY 18

N AT I V E S VS . T R A N S P L A N T S

N OV 16

THE MEN’S ISSUE

JUN 01

PRIDE PREVIEW

D EC 07

THE SHOPPING ISSUE

JUN 15

PRIDE • PRIDE GUIDE

D EC 21

LG B T H O L LY W O O D

Please note this is the proposed editorial calendar for 2016. We do not guarantee any story will be published. The calendar is subject to change at editor’s discretion.

COMMON TOPICS INCLUDE: LG BT N EWS & PO L I T I CS | LOCA L BUSINESS PROFIL ES | SOCIA L COM M ENTA RY | L EGA L ISSUES | SPO RTS | FO O D & R ESTAU RA N TS | F I L M , T H EAT ER, & CONCERTS | BA RS & NIGH T L IFE | A RTS & AT T RAC T IONS | EVEN TS CALE N DAR | LO CAL & N AT I O N A L T RAV E L | H U M OR | CEL EBRIT Y INT ERVIEWS | FA IT H & SPIRIT UA L IT Y | A DVICE | H EA LT H & F I T N ESS | H O M E D ES I G N | R EA L ESTAT E | FINA NCES | AUTO | BEAUT Y | FASH ION | CA NNA BIS | REL AT IONSH IPS & SEXUALI T Y

W E H AV E PAC K AG E S FOR ALL BUDGETS P A C K A G E S D O L L A R S

W I L L

E V E N

S T R E T C H

F U R T H E R

–

Y O U R B Y

B U D G E T

U P

T O

6 0 %

BIKINI BRIEFS $ 5 0 0 M O N T H LY B U D G ET

PRETTY IN PINK $ 1 0 0 0 M O N T H LY B U D G ET

B U TC H & SAS SY $ 1 5 0 0 M O N T H LY B U D G ET • G R EAT VA LU E

OVER THE RAINBOW $ 2 0 0 0 M O N T H LY B U D G ET • B ET T E R VA LU E

GOIN’ GAGA $ 2 5 0 0 + M O N T H LY B U D G ET • B EST VA LU E

2016 PRINT SPECS & DEADLINES PRINT DEADLINES

(GLOSSY COVER DEADLINES IN PARENTHESES)

2/3

1/2

1/2

7”W X

4.58”W X

VERTICAL

H O R I Z O N TA L

9. 5 ” H

9. 5 ” H

3.375”W X

7”W X

9. 5 ” H

4.625”H

F U L L PA G E

ISSUE D AT E

SIGNED AGREEMENT/ SPACE RESERVED

MATERIALS FOR AD CREATION

CAMERA READY ARTWORK

JAN 06

12/22

12/22 (12/16)

12/29 (12/22)

JAN 20

1/6

1/6 (12/30)

1/13 (1/6)

FEB 03

1/20

1/20 (1/13)

1/27 (1/20)

FEB 17

2/3

2/3 (1/27)

2/10 (2/3)

MAR 02

2/ 17

2/17 (2/10)

2/24 (2/17)

MAR 16

3/2

3/2 (2/24)

3/9 (3/2)

APR 06

3/23

3/23 (3/16)

3/30 (3/23)

1/3

1 /4

1/6

2.167 ”W X

3.375”W X

3.375”W

APR 20

4/6

4/6 (3/30)

4/13 (4/6)

9. 5 ” H

4.625”H

X 3”H

M AY 0 4

4/20

4/20 (4/13)

4/27 (4/20)

M AY 1 8

5 /4

5/4 (4/27)

5/11 (5/4)

JUNE 01

5/18

5/18 (5/11)

5/25 (5/18)

JUNE 15

6/ 1

6/1 (5/25)

6/8 (6/1)

J U LY 0 6

6/22

6/22 (6/15)

6/29 (6/22)

J U LY 2 0

7/ 6

7/6 (6/29)

7/13 (7/6)

AUG 03

7/ 2 0

7/20 (7/13)

7/27 (7/20)

AUG 17

8/3

8/3 (7/27)

8/10 (8/3)

SEPT 07

8/24

8/24 (8/17)

8/31 (8/24)

G LOSSY COVERS 8”W X 10.5”H (ADD A 0.25” BLEED ON ALL SIDES)

Magazine size: 8” W X 10.5” H Print ads are to be provided as CMYK, high resolution (300 ppi preferred) pdf, tiff, or jpeg with all fonts and images embedded.

Note: All sizes listed are the live area for advertising space.

Out Front is not responsible for any advertising that runs with misspellings, errors, or omissions

MARKETPLACE 1 UNIT: 2.154”W X 2.25”H 2 UNITS: 2.154”W X 4.5”H 4 UNITS: 4.563”W X 4.5”H OUTBACK 1 UNIT: 1.563”W X 2.1875”H 2 UNITS: 1.563”W X 4.625”H *BAR TAB DIMENSIONS SAME AS OUTBACK 1 UNIT

SEPT 21

9/ 7

9/7 (8/31)

9/14 (9/7)

OCT 05

9/21

9/21 (9/14)

9/28 (9/21)

OCT 19

10/5

10/5 (9/28)

10/12 (10/5)

NOV 02

10/ 19

10/19 (10/12)

10/26 (10/19)

NOV 16

11/2

11/2 (10/26)

11/9 (11/2)

DEC 07

11/23

11/23 (11/16)

11/30 (11/23)

DEC 21

12/7

12/7 (11/30)

12/14 (12/7)

GO AHEAD. JUDGE US

BY OUR COVERS. OUR ADVERTISERS KNOW WE HAVE STAYING POWER. NOW YOU HAVE THE OPPORTUNITY TO REACH THE SAME CONCLUSION. O F FI C E AUGUST 19, 2015 OUTFRONTONLINE .COM FREE

location 3535 walnut st denver, co 80205

phone

303.477.4000 web outfrontonline.com

B IL L IN G billing@outfrontonline.com the struggle is real.

M A RK E T IN G

& SALES

dustin krier

topher la fleur

dustin@outfrontonline.com

topher@outfrontonline.com

director of sales & marketing

jordan jacobs

senior marketing executive

jordan@outfrontonline.com

A R T/ ED I T O RI A L art@outfrontonline.com editorial@outfrontonline.com

marketing executive