if you want to go fast, go alone.
IF YOU WANT TO GO FAR,
GO TOGETHER. - african proverb
OUTREACH INTERNATIONAL BRAND IDENTITY
BRAND = IDENTITY Although there are strengths in our current brand, our research shows that stakeholders most commonly refer to the brand as:
CONFUSING CORPORATE TOO SERIOUS Refreshing our brand will allow us to retain its important assets while simplifying it and giving our organization a more humanitarian feel.
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1979 - 1999
2000 - 2005
2006 - 2013
PROJECTS DON’T END POVERTY, PEOPLE DO. At our heart, we are humanitarian. Everything we do focuses on people; and more importantly, on the individual. Our brand is a symbol of each person we represent: a member of the field staff; a man, woman or child living in poverty; or a financial supporter. It is representative of all of us, and reminds us that we are all in this together.
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WHY ORANGE? Our brand will not always be orange. However, the main purpose of the brand is to instill a perception about the mission of our organization. The color orange represents determination, encouragement and creativity—the very same attributes our staff and impoverished families display in the field. We want to evoke the same feelings in our supporters that we do in the people we impact in the field.
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Brandmark
Signature Logotype
Primary logo signature
Secondary logo signature (grayscale)
THE NEW LOOK The brand is not just a logo. It encompasses the entire look and feel of the organization.
Logotype inverted.
Full signiture inverted.
Primary brandmark color with appropriate photo back ground.
Secondary brandmark color when photo background color competes or causes visual noise with primary.
Our values and mission are determined by the way we look, talk and interact. Perception is everything. Like our work in the field, our brand needs to be integrated and flexible.
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OUR VOICE We need to express the humanity of our work through our voice. We want to be conversational and personal, rather than institutional and technical. Our supporters are not experts in community development.
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COMMUNITY MEMBERS
FAMILIES
DONORS
SUPPORTERS
HOUSE HOLDS
HOMES
THE POOR
PEOPLE IN POVERTY
METHODOLOGY
OUR APPROACH
OUR HISTORY
OUR IMPACT
TECHNICAL
CONVERSATIONAL
OUR GOAL Our brand, like our field staff, should work subtly in the background, taking little credit for achievements. The direct and personal relationships are between the supporters and the people living in poverty. Donations and support are a byproduct of that relationship.
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Brand Identity
Dr. Kev in Pr ine Pr es ident and CEO 129 W L ex ington Independence, MO 64050 Phone / 818.833.0883 ex t/305 k.pr ine@outreachmail.or g outreach-inter national.org
A s s i s ta n t Di re c to r o f F i e l d Op p e ra ti o n s 1 2 9 W L e x i n g to n In d e p e n d e n c e , M O 6 4 0 5 0 Ph o n e / 8 1 8 . 8 3 3 . 0 8 8 3 e x t/3 0 6 a . re a d @o u tre a c h ma i l . o rg o u tre a c h -i n te rn a ti o n a l . o rg o u tre a c h s h o p . o rg
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give peas a chance.
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outreach-international.org