July 2022 OutreachNC

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JULY 2022 - 1

Feature Intro: Travel Trends: “Soft” Adventure Travel for Baby Boomers

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The Baby Boomers are those of us born between 1946 and 1964. The “Boomers” follow the Silent Generation (born 1928-1945) and preceding Generation X (born 1965-1980). For some of us, the Boomers are our parents’ generation, and for others, we are the Boomers. If you are a Boomer, you’re between the ages of 58 and 76 years and make up the second largest population in the United States (after the Millennials) at roughly 70 million strong. Like most trends, travel for Boomers is different than other generations. With retirement on the horizon, travel takes on a different tone for many Boomers. Rather than trying to fit in a week-long vacation between work projects or family commitments, many Boomers now have the time for extended trips and the leisure to truly explore. Beyond time and family circumstances (kids are often gone from home), what does travel look like today for Boomers, in light of COVID and with shifting values and opportunities brought on by a global economy and technology? The world, in some ways, is indeed flat, and chances for exploration abound. How are Boomers traveling today? What do they value, desire and spend their hard-earned money on when it comes to vacations, journeys and downtime? One aspect of travel that sets Boomers apart from other generations is the desire for experiential and adventure travel. At the top of many bucket lists, Boomers have scribbled in things like far-flung rail journeys, exotic destinations (the Galapagos Islands are popular) and cooking with locals in tiny towns in remote landscapes. Boomers are all about experiential travel. They want to experience a destination rather than simply visit and/or tour the place.

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CONTENTS ASK THE EXPERT: POWER OF ATTORNEY FEATURE: TRAVEL TRENDS: “SOFT” ADVENTURE TRAVEL FOR BABY BOOMERS EAT RIGHT: LET YOUR TASTE BUDS TRAVEL RECIPES: FISH TACOS WITH MANGO-LIME CREMA SPICED GREEK YOGURT DIP


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