OutreachNC Media Kit 2017

kit

advertising

media

2 0 1 7

“OUTREACHNC IS AN EFFECTIVE PRODUCT for us to reach older adults in our region and market.

The editorial complements our service offerings and provides engaging content for the readers.”

—VINCENT BENBENEK Vice President Marketing & Outreach Cape Fear Valley Health System, Fayetteville

OutreachNC.com | 910.692.9609

informative educational entertaining conversational homegrown

the

magazine

magazine is an award-winning, monthly lifestyle publication designed for “Navigating Your Second 50,” and reaching this growing baby boomer consumer demographic. Since printing our premier issue in February 2010, we strive to fill the pages with both features and informative columns. Articles showcase national and local spotlights in the Sandhills and Southern Piedmont. Expert columnists provide professional insight to help readers age with success. Inside OutreachNC, you’ll find:

• • • • •

Ask the Expert Q&A Caregiver Advice & Support Carolina Conversations Feature Cooking Simple Recipes Consumer Tips

• • • • •

Estate & Financial Planning Grey Matter Games Heath & Wellness Humor Columns Literary Circle Book Reviews

the

value Let us tailor a plan to help grow your business!

calendar

FEBRUARY: MARCH: APRIL: MAY: JUNE:

Fit After 50 Downsizing By Design Mindful Aging Careers & Volunteers

Long-Term Care Planning Medicare Updates Original Feature Stories Volunteer Opportunities And More!

1. regional lifestyle magazine 2. educated, affluent age 50+ readership 3. 9-county coverage 4. 300+ FREE distribution points 5. reach 50,000 readers monthly 6. 95% or better market penetration 7. print/online accessibility 8. entertaining, original feature stories 9. informative columns by N.C. experts 10. reach a growing Boomer demographic!

editorial JANUARY:

• • • • •

2017 JULY: AUGUST: SEPTEMBER: OCTOBER

Food for Thought Living Social Retire NC Slow Medicine

DIY Boom

NOVEMBER

Planning With Purpose

Destination Travel

DECEMBER:

Leaving A Legacy

Media Award Winner 2012 & 2014

Merit Award Winner Editorial 2016

where

PRINT Our 9-county distribution region in south central North Carolina includes 300+ DISTRIBUTION POINTS in:

we are

ABERDEEN BISCOE CAMERON CANDOR CARTHAGE ELLERBE FAYETTEVILLE HAMLET HOPE MILLS LAURINBURG

LILLINGTON PEMBROKE PINEHURST RAEFORD ROBBINS ROCKINGHAM SANFORD

ONLINE

Current and previous issues are available to readers through OutreachNC.com and Issuu.com with clickable links.

SOUTHERN PINES SPRING LAKE TROY VASS WAGRAM WEST END WHISPERING PINES

REACH 50,000+ READERS MONTHLY

For specific rack locations, visit www.OutreachNC.com and click Contact, then Rack Locations.

why

advertise

REACH ‘HIGH VALUE’ CONSUMERS: Magazine readers are better educated, have higher purchasing power.

A LASTING MESSAGE: Consumers clip and save magazine ads for future reference. They provide a lasting, durable message with time to study a brand’s benefits.

THE MOST INFORMATIVE MEDIUM: Magazines influence purchase behavior early in the decision-making process, giving readers ideas of what to buy, more so than newspapers or TV. FLEXIBILITY: Magazines provide opportunities for inserts, supplements, advertorials and a variety of size and positioning options to meet the advertiser’s specific creative needs.

Older adults are rapidly becoming the largest market segment in society and POSSESS THE MOST PURCHASING POWER OF ANY DEMOGRAPHIC, according to a task force at the International Longevity Center in New York.

BABY BOOMERS (BORN 1946-1964): • • • • • • • • • • • • •

CONTROL 50 PERCENT OF THE WEALTH IN THE U.S. Are the leading consumers in 119 out of 123 Consumer Packaged Goods Spend more money on technology at an average of $650 per month 53 percent are on Facebook (driven in part by grandchildren) 71 percent of Boomers go online every day Purchase 62.5 percent of new cars Purchase 80 percent of luxury travel Spend more than any other generation on health care Care for a parent or family member and children Spend a lot of their wealth on their grandchildren Respond best to print material that incorporate feelings of familiarity Buy experiences or services over things Have a strong tendency to let experts take care of them

SILENT GENERATION (BORN 1927-1945): In 1989, the median older American (age 62 and up) had about four times the wealth of someone under the age of 40.

NOW, THE OLDER GENERATION IS NINE TIMES AS WEALTHY.

sizes,rates &d e a d l i n e s

AD COPY DUE: 1ST OF EACH MONTH PRIOR TO PUBLICATION (Ad Creation Available)

ad

PRESS-READY ADS DUE: 5TH OF EACH MONTH PRIOR

7.875” x 9.25” printable area 8.875” x 10.875” trim size 9.375” x 11.375” full bleed FULL PAGE & COVERS

3.875” x 4.5625” QUARTER PAGE VERTICAL

AD SIZE Back Cover Inside Back Cover Inside Front Cover Full Page Two Thirds Page Half Page One Third Page Quarter Page Sixth Page Eighth Page

5.875” x 9.25”

TWO THIRDS PAGE

7.875” x 2.29” QUARTER PAGE SPONSOR

3.875” x 9.25” HALF PAGE VERTICAL

2.6” x 4.562” SIXTH PAGE

AD FREQUENCY (RATES PER ISSUE) 1X 3X 6X 12X $1,400 $1,325 $1,275 $1,225 $1,325 $1,250 $1,200 $1,125 $1,325 $1,250 $1,200 $1,125 $975 $900 $875 $850 $900 $765 $675 $630 $664 $564 $498 $465 $464 $394 $348 $325 $343 $292 $257 $240 $243 $207 $182 $170 $179 $152 $134 $125

2.6” x 9.25”

7.875” x 4.5625” HALF PAGE HORIZONTAL

ONE THIRD PAGE

3.875” x 2.25” EIGHTH PAGE

2.25” x 2” RESOURCE MARKETPLACE

OutreachNC.com

Guaranteed Placement 10% additional fee Nonprofit Rates Available

Resource Marketplace

2x2 OutreachNC.com Ad Tile

$100

per month

WEB AD TILE: 600 X 500 PIXELS

$100

per month

676 NW Broad St PO Box 2478 Southern Pines, NC 28388

910.692.9609

info@outreachnc.com

OutreachNC.com