Merchant Magazine Issue02 by Overland Footwear

HOUSE OF BRANDS - WINTER 2014

WHO WE ARE..

Merchant 1948 - the go to store for this season’s latest international trends in shoes, boots and bags. A collection of premium footwear for women and men. See page 18 for our 7 store locations across Melbourne

MIRANDA, KATE, BLAKE & ROSIE… Get their winter looks now

A MONTH OF STYLE

What’s cool in June and our guide to staying hot

BULL BOXER

The crazy Dutch guys creating high style men’s footwear we love

GET HOT THIS WINTER

The new season’s freshest styles, hottest hues and how the style icons wear it their way

BOOTS STOMP $189.90 HANDBAG DANIELA $119.90

A D D IN G M O R E NE W S T Y L E S T HR O U G H O U T T HE S E A S O N - F O R L AT E S T A R R I VA L S G O IN S T O R E O R O NL INE : W W W. M E R C H A N T 194 8 .C O M

POP YOUR WINTER LOOK The ankle boot is updated for Winter 14 with an understated chic, grunge-luxe feel. The new lengthened silhouette is anchored by a slim heel or chunky sole and finished with feature hardware. Packing a punch with a palette suitably heavy of matte black, thereâ&#x20AC;&#x2122;s also gritty greys and taupes and earthy urban shades of sand and tan to choose from. A fashion favourite for yet another year, the super versatile ankle boot in its edgy new manifestation will take you through all seasons and any occasion looking cool and put together with just the right amount of attitude.

ISABELLA COLLECTION BRENDA, $189.90 MERCHANT 1948

A D D IN G M O R E NE W S T Y L E S T HR O U G H O U T T HE S E A S O N - F O R L AT E S T A R R I VA L S G O IN S T O R E O R O NL INE : W W W. M E R C H A N T 194 8 .C O M

Merchant 1948 isn’t just a name

See page 8

- it’s a house of brands. From sneakers to heels, boots to platforms and the perfect on trend clutch, our collections are designed to inspire and are carefully made up of footwear and accessories that you will want to love, hold, wear and treasure. We find inspiration in the future and celebrate the past, with each style as individual as you are.

The cooler months are all about covering up and snuggling down into soft knits and buttery leathers, making it the perfect opportunity to let your accessories shine. From sky highs to knee highs, kitten heels to platforms, totes and clutches, let your choice of shoe, boot or carryall make the ultimate statement this Winter.

See page 6 See page 6

4. 6.

Why we’ve fallen in love with Spanish style this season and why you will too

A month of style

10. 12. 16.

See page 8

Viva España! Global style at its best… Some of our favourite, fashion forward, famous faces show you how they wear the trends their way, including the essential thigh high boot and the winter’s hottest tote

What’s on this June around the country and the essential wardrobe matches that you need to stay ahead of the curve

How about those crazy Dutch guys, huh? A look inside the world of one of our coolest men’s brands - Bull Boxer

Our knee high line up The winter answer to the black stiletto still reigns supreme

Get your kicks this winter Some of the freshest styles from Deuce this season and a little more about how you can join the Deuce generation

See page 18

See page 12

See page 16 A / W 2 014 | PA GE 3

Monica’s passion… Spanish politics, local Sangria and beautiful handcrafted footwear!

Viva España 10 WAYS TO ADD SOME SPANISH

PASSION to your life

PALACIOS REMONDO RIOJA LA MONTESA 09 WWW.RATHDOWNECELLARS.COM.AU $42

MADE IN SPAIN

Tw i c e e a c h y e a r w e v i s i t a s m a ll shoemaking town in the sun-bleached E l c h e Region o f t he Sp anish Medi t er r ane an co as t . W h y ? F i r s t l y, because we love the area so much and s e c o n d l y, b e c a u s e i t a l w a y s i n v o l v e s a l o t m o r e t h a n s i m p l y m a k i n g s h o e s…

ISABELLA ANSELMI VOLCA, $219.90 MERCHANT 1948

The delight ful Monic a, our long time friend and the mus e b ehind our new and suc cinc tl y ti tle d ‘ Sp anish C o lle c ti on’ is, f ir s t and fo remo s t, a w oman of p as si on. She is p roudl y Sp anish and her ‘amo r a la v ida’ (l ove of li fe) is le gendar y in the E lche re gi on. L o ng and p atient hour s sp ent s ele c ting the p er fe c t le ather s, shaping lasts and deep discussions on ever y aspect of st yling are all par t of her unique process.

Bu t e quall y imp o r t ant is a highl y opini onate d dis cus si on of Sp anish p o li tic s, endle s s cup s of deliciously sweet Sp anish cof fee and the unbre akable daily ritual of selecting a lo c al re st aurant for magnif icent lo c ally pro duced chee se s, thin slice s of dr y- cured S errano ham, and big, brimming pitcher s of S angria... refre shing af ter a long day in the factor y.

AVAILABLE FROM WWW.BOOKTOPIA.COM.AU $27.95

A nd al though M o nic a is Sp anish through and through, she sp ends a l ot of her time in L ondon s e eing t rends as they happ en in her ro le as de signer fo r s ome of the ci t y ’s mo s t reno w ne d fashi on hous e s, bu t her he ar t remains f irml y in her home c ount r y.

MADE IN SPAIN

To r e a d m o r e o f o u r s t o r i e s g o t o : w w w. m e r c h a n t19 4 8 . c o m

05 ISABELLA ANSELMI PANAMERA, $279.90 MERCHANT 1948

MADE IN SPAIN

TERRA ‘SIENA’ SERVING BOWL, MYER WWW.MYER.COM.AU

AVAILABLE FROM WWW.MALLOFSTYLE.COM

In Spain, accessories are king. Pick well and the world is your oyster.

CORAL SILK SCARF AVAILABLE FROM WWW.BESOSSCARVES.COM

In Spain, the serving of tapas is designed to encourage conversation. Eat well and play nice.

ISABELLA ANSELMI BARI, $199.90 MERCHANT 1948

Natura Bissé Lauded by Beyonce and Salma Hayek, luxe skincare range Natura Bissé is one of Spain’s hottest beauty exports.

AVAILABLE FROM WWW.NATURABISSE.COM

Fresh and new for Winter, the detailed ankle boot is the perfect choice for jeans and frock wearers alike.

10 MADE IN SPAIN

ISABELLA ANSELMI ROSAURA, $219.90 MERCHANT 1948

A D D IN G M O R E NE W S T Y L E S T HR O U G H O U T T HE S E A S O N - F O R L AT E S T A R R I VA L S G O IN S T O R E O R O NL INE : W W W. M E R C H A N T 194 8 .C O M

& WHITE

BL CK 05

01. ISABELLA ANSELMI BORDOUX $149.90 | 02. ISABELLA COLLECTION ANTIPODE $149.90 03. ISABELLA COLLECTION IMPLY $209.90 | 04. ISABELLA COLLECTION OLIVIA $189.90 05. ISABELLA ANSELMI STEALTH $159.90 | 06. ISABELLA ANSELMI SUSEN $219.90 A / W 2 014 | PA GE 5

Making the move from socialite to style © www.fashionbombdaily.com/2014/03/24/fabulous-looks-day-march-24th-2014/oliviapalermo-and-boyfriend-johannes-huebl-seen-out-in-athe-west-village-in-new-york-city/

icon over the past few years, Olivia Palermo epitomises New York style. Her go-to boot is knee high and over, worn with signature skinnies and the perfect pea coat.

GET THIS LOOK...

OLIVIA PALERMO

ISABELLA ANSELMI LEGAL, $279.90 MERCHANT 1948

GET THIS LOOK... ISABELLA ANSELMI ESMERALDA, $269.90 MERCHANT 1948

Get the look

KNEE HIGH AND RISING…

ONE FOR THE BOYS

KATE MOSS Fashion icon Kate Moss never puts a foot wrong, and often on those feet is a pair of

Seven years into her breakout

role on Gossip Girl, Blake Lively has become a fashion force to be reckoned with. She’s never seen without a statement bag, like this buttery soft tote that’s built for negotiating inner city life.

riding-style boots in the freshest leather. Over the knee but never over the top, they work with any wardrobe. © http://www.zimbio.com/photos/Miranda+Kerr/ Miranda+Kerr+Steps+Out/JX7f8SxkcSi

BLAKE LIVELY

Blake, Rosie, Olivia, Miranda and Kate have shifted over the years from being just famous faces to serious style icons providing constant fashion inspo with every well-heeled step. We love watching their take on what’s hot right now, with thigh highs popping up on perfect pins and statement bags elevating every outfit from everyday to all-day-wow.

MIRANDA KERR

Model mum Miranda Kerr possesses a set of perfect pins, and always puts them to good use in a pair of on-trend thigh high boots. Show them off in a

HIGHPOINT

short skirt or with skinnies well tucked in for this winter’s hottest look.

GET THIS LOOK... ISABELLA ANSELMI ECANTO, $259.90 MERCHANT 1948

GET THIS LOOK... ISABELLA ANSELMI DAMANI, $109.90 MERCHANT 1948

A D D I N G M O R E N E W S T Y L E S T H R O U G H O U T T H E S E A S O N - F O R L AT E S T A R R I VA L S G O I N S T O R E O R O N L I N E : W W W. M E R C H A N T 194 8 .CO M

Aida Domenech is one of the world’s top fashion bloggers under the moniker ‘Dulceida’ and a veritable Instagram style star. She is famed for her effortless Spanish style, epitomised by the distressed boyfriend jean, statement sunglasses and the perfect boot.

GET THIS LOOK... ISABELLA ANSELMI MADGE, $209.90 MERCHANT 1948

ROSIE HUNTINGTONWHITELEY

Coming

SOON

We’re counting the days until these styles hit our shores!

English rose and international supermodel Rosie Huntington-Whiteley is always photographed clutching a must-have bag, with the tote still amongst the most popular carryall styles with

ISABELLA ANSELMI CHAIN, $149.90 MERCHANT 1948

good reason. Effortlessly chic and as punchy or understated

AIDA DOMENECH

as you want it to be, the tote is most definitely a girl’s best friend and ready to take all of the baggage that you can throw at it.

GET THIS LOOK... ANKLE BOOT - ISABELLA COLLECTION POGO $209.90 MERCHANT 1948 BAG - ISABELLA ANSELMI HOLLY, $219.90 MERCHANT 1948

ISABELLA ANSELMI MONO, $149.90 MERCHANT 1948

ISABELLA ANSELMI SPIKE, $149.90 MERCHANT 1948

EMPORIUM

NOW WITH SEVEN STORES ACROSS MELBOURNE

Highpoint

Chadstone

ELBOURNE

Doncaster

Southland

Fountain Gate

Emporium

F O R S T O R E L O C AT I O N S S E E PA G E 18 O R O NL INE AT: W W W. M E R C H A N T194 8 .C O M / S T O R E- L O C AT I O N S

Moorabbin outlet A / W 2 014 | PA GE 7

June 2014 Match your style to your date throughout the month of June... presenting our pick of what’s happening and what you should be wearing!

June 1st

The 2014 Melbourne International Jazz Festival runs this year from May 30th to June 8th, and will see the world’s modern masters of jazz hit Australia. Think big-name artists, straight-ahead jazz, genre-bending crossovers, blistering instrumentalists and soulful singers, alongside the best Australian artists. The 10-day festival is the largest of its kind in Australia and offers something for everyone. Make sure you’re sporting boots that are made for walking.

May 30th - June 8th

DEUCE KELLY LEOPARD $69.90

A MONTH OF STYLE

Melbourne International Jazz Festival

Frock Swap June 1st is a day when bargains are to be had and vintage wardrobes updated - it’s the great Frock Swap in Williamstown. People (you!) rent stall space, clean out their wardrobes and bring everything along to sell and make some pocket money. The markets are entirely indoors and under cover and even have pampering stands - wear your best sneakers and be prepared for a big day out.

June 11th June 1st

TLC

ISABELLA COLLECTION ALPINE $149.90

SEAWORKS 82 NELSON PLACE WILLIAMSTOWN 10AM - 4PM

The legendary TLC are playing St Kilda’s Palais Theatre in Melbourne on June 11th, and we can’t think of a more perfect excuse for breaking in a new pair of dancing shoes. Whether you’re sporting heels or trainers make sure they are built to move as it’s T-Boz and Chilli’s first trip ever to Australia and they’ll be bringing PLAYING ST KILDA’S PALAIS THEATRE the noise. JUNE 11th

ISABELLA ANSELMI JORDAN, $249.90 MERCHANT 1948

Farmer’s Market style The perfect crisp winter morning is when we hit the local farmer’s markets, still keeping things chic but comfortable. We love Jessica Alba’s farmer’s market style, sunglasses and woolly scarf firmly in place. THE SUBSTATION IN NEWPORT FIRST AND THIRD SUNDAY OF EVERY MONTH

Planning a Bali Getaway? Turn your roomy winter tote into a beach bag or poolside essential, making sure to pack the perfect clutch or shoulder bag for when the sun goes down. ISABELLA ANSELMI CARLY, $109.90 MERCHANT 1948

A D D I N G M O R E N E W S T Y L E S T H R O U G H O U T T H E S E A S O N - F O R L AT E S T A R R I V A L S G O I N S T O R E O R O N L I N E : W W W. M E R C H A N T 19 4 8 . C O M

‘MAKE A STATEMENT’ Accessories in striking shades like fresh cobalt will make your winter blacks and greys pop, and complement even the boldest of prints.

ISABELLA ANSELMI DAGAN, $109.90 MERCHANT 1948

A / W 2 014 | PA GE 9

MADE IN

PORTUGAL BULL BOXER GAVIN, $199.90 MERCHANT 1948

MADE IN

PORTUGAL

COMING SOON BULL BOXER OLLIE $189.90 MERCHANT 1948

MADE IN

PORTUGAL

BULL BOXER ORTON, $179.90 MERCHANT 1948

BULL BOXER GEOFF, $179.90 MERCHANT 1948

BULL BOXER GEORGES $189.90 MERCHANT 1948

A D D I N G M O R E N E W S T Y L E S T H R O U G H O U T T H E S E A S O N - F O R L AT E S T A R R I VA L S G O I N S T O R E O R O N L I N E : W W W. M E R C H A N T 194 8 .CO M

HOW ABOUT THOSE CR A Z Y DUTCH GUYS, HUH? It has been said that a lot of interesting things have come out of the city of Amsterdam both legal and illegal - and itâ&#x20AC;&#x2122;s a destination much enjoyed by many. Up there at the top of our favourites list must be the guys behind Bull Boxer - Bart, Tom and Ben - Dutchmen who live and breathe great shoes and soaking up all life has to offer.

Bull Boxer

Twice a year we hit the ground running in the Italian city of Milan for the largest footwear exhibition in the world. We are at the tail end of a trip that sees us explore the likes of Paris, New York and London in search of the best and brightest in new trends and design, and although our days are spent doing business with people from around the world, itâ&#x20AC;&#x2122;s these three we look forward to hanging with the most. And hanging out is what they do best, as well as the time they come up with the unique ideas that culminate in the Bull Boxer collection. These guys would sooner die than have a boring shoe in their range, and their user-friendly outsider attitude is embodied in their constantly evolving designs and dedication to a great night out, often leading to an early morning. To read more of our stories go to: www.merchant1948.com

BULL BOXER ODE, $189.90 MERCHANT 1948

COMING SOON

BAG DEA, $189.90 MERCHANT 1948

A / W 2 0 1 4 | P A G E 11

Knee high boots, in all their versatile glory, are winter’s answer to the black stiletto.

1. ISABELLA ANSELMI DAMELA, $79.90 MERCHANT 1948 2. ISABELLA ANSELMI HELAINE, $189.90 MERCHANT 1948

A fashion-meets-function shoe, the statement stompers hit just below, just above or at the knee, and are made for walking down city streets. Sexy-yet-classy, we have this leg-lengthening staple to fit every shape.

ISABELLA ANSELMI MADEN, $269.90 MERCHANT 1948

THE

CLAS

IT’S ALL IN THE DETAILS No longer simply a functional fastener, exposed zippers are an essential when you want to lend an edge to the softest suedes and sexiest leathers. Sink your teeth into street-chic silhouettes for winter with non-functional zipper and decorative lace up details.

ISABELLA ANSELMI ELZADA, $259.90 MERCHANT 1948

ISABELLA COLLECTION POGO, $209.90 MERCHANT 1948

ISABELLA COLLECTION IMPLY, $209.90 MERCHANT 1948

ISABELLA ANSELMI PIETRA, $219.90 MERCHANT 1948

ISABELLA COLLECTION OCEAN, $219.90 MERCHANT 1948

A D D I N G M O R E N E W S T Y L E S T H R O U G H O U T T H E S E A S O N - F O R L AT E S T A R R I VA L S G O I N S T O R E O R O N L I N E : W W

AVAILABLE IN SLIM, REGULAR AND GENEROUS CALF FIT

ISABELLA ANSELMI YOKO, $209.90 MERCHANT 1948

ISABELLA ANSELMI BETTIE, $149.90 MERCHANT 1948

Back by

ISABELLA ANSELMI FAIRYLAND, $239.90 MERCHANT 1948

SSIC

ISABELLA ANSELMI VINCENZO, $239.90 MERCHANT 1948

ISABELLA ANSELMI MACI, $249.90 MERCHANT 1948

LINE UP

POPULAR

DEMAND

These are the styles that just won’t quit - you loved them so much that we brought them back for more.

03 ISABELLA ANSELMI SANCTIFY, $179.90 MERCHANT 1948

ISABELLA COLLECTION INITIATE, $199.90 MERCHANT 1948

ISABELLA COLLECTION PIPPA, $219.90 MERCHANT 1948

W W. M E R C H A N T 194 8 . C O M

ISABELLA ANSELMI SWORD, $179.90 MERCHANT 1948

Designed in New York with classic European tailoring in mind, the Soho Collection is all about incredible attention to detail and using vintage finishes and soft leathers for effortless chic, every time. This season we love Soho’s pops of colour for brightening dull winter days. For the story behind the Soho Collection and its creators go to: www.merchant1948.com

ISABELLA ANSELMI MAGGY, $179.90 MERCHANT 1948 A / W 2 014 | PA GE 13

GIANCARLO MORETTI LEMON, $189.90 MERCHANT 1948

A D D IN G M O R E NE W S T Y L E S T HR O U G H O U T T HE S E A S O N - F O R L AT E S T A R R I VA L S G O IN S T O R E O R O NL INE : W W W. M E R C H A N T 194 8 .C O M

GIANCARLO MORETTI LEVEN $169.90 MERCHANT 1948

AUTUMN/WINTER 2014

GIANCARLO MORETTI

Inspired by Italian aesthetics but built to work anywhere you take them, we have styles in our Giancarlo Moretti range that will see you throughout the day and all through the night.

THE TEXTURED LEATHER SATCHEL

SUITED AND BOOTED Wearing boots with a suit says you understand that uniforms look best when they’re messed with. We have more than a few pairs to mess with yours, in a multitude of textures and hues that are designed to impress. GIANCARLO MORETTI LAZER, $179.90 MERCHANT 1948

The one shoe every man should own is a black lace-up. Dress it up or dress it down; it works with everything from jeans to suits.

GIANCARLO MORETTI LEGEND, $179.90 MERCHANT 1948

Every man needs a great bag so that he can carry essential items with him wherever he goes, be it a messenger, weekender or satchel style. Whether you’re into vintage or one-step-aheadof-the-pack, we think you’ll find what you need in our carefully edited collection. GIANCARLO MORETTI DEA, $189.90 MERCHANT 1948

DRESS STYLE

PREPPY STYLE Street-worthy style and totally on point, lace ups never looked so sharp. GIANCARLO MORETTI CADNEY, $149.90 MERCHANT 1948 GIANCARLO MORETTI LEGEND, $179.90 MERCHANT 1948

HIGH SHINE Classic in design yet with contemporary edge, these pairs feature a slimline toe and punched detailing with a high shine finish that we love. Go with laces or this season’s hottest find, the modern monk-strap.

SEE SOME THING YOU LOVE? CHECK IT OUT ONLINE AT W W W.MERCHANT1948.COM OR VISIT US IN ONE OF 7 MELBOURNE STORES, SEE LOCATIONS ON PAGE 18.

GIANCARLO MORETTI LOTTO, $159.90 MERCHANT 1948

A / W 2 0 1 4 | P A G E 15

GET YOUR WINTER KICKS

BE MINSORE PIRIN G

BE MORE BE MORE BE MORE PROU D

BE MINSORE PIRIN G

BE MORE

BE MINSORE PIRIN G

BE MORE

BE B E MORE INSPIRED M O R E PASSIONATE COMMITTED BE B MORE MOREE PROUD PROUD

Deuce inspires a culture of passion and endeavour, and celebrates the dreams and aspirations of the young and young at heart. We value a belief in one’s self... and the knowledge that the more you put in, the more life gives you back.

DEE CANVAS $69.90 MERCHANT 1948

Shop online at WWW.MERCHANT1948.COM or visit us in one of our 7 Melbourne Stores.

www.deucegeneration.com

SEE OUR FULL RANGE ONLINE AT WWW.DEUCEGENERATION.COM OR INSTORE

HAYWARD CANVAS $89.90 MERCHANT 1948

CLIFT LEATHER $129.90 MERCHANT 1948

TRAINS, COMPETES 365 DAYS A YEAR.

HEPBURN CANVAS $69.90 MERCHANT 1948

DEE CANVAS $69.90 MERCHANT 1948

DEDICATED PRO-SURFER

DEUCE AMBASSADOR

MATT-LEWIS HEWITT LOVES LIFE, WORKS HARD

MATT-LEWIS HEWITT

AND AIMS TO BE NO. 1 IN THE WORLD

DE-CONSTRUCTED Cutting-edge technology and innovation, no compromise on style

ULTRA FRESH FOOTBEDS Breathable open-cell performance foam, moisture-management technology for ultra dryness and enviro-friendly odour and bacteria-fighting biocides – these foot beds are fresh!

HIGH SPEC RUBBER SOLES The business when it comes durability and comfort, for a lifetime of concrete jungles, festival mud, sand, salt, kicks, spills and thrills.

TECHNOLOGY AT IT’S BEST DEUCE FOOTBEDS ABSORB 62% MORE IMPACT THAN THE LEADING BRANDS.

STRUCTURE + FIT Superior heel and arch support for maximum stability, moulded foam footbed for a cushioned custom fit and unique embedded technology for serious comfort.

MADE TO LAST From essential canvas to luxe leather and limited edition materials, each is tested for toughness, double stitched for extra strength and stamped with metal eyelets.

BE MORE. TELL US YOUR STORY. WHAT IS #SNEAKERFREEKERS? Sneaker Freekers is a Deuce brand ambassador programme. We are on the lookout for brand ambassadors who embody the Deuce lifestyle and live our culture.

WHAT DOES DEUCE WANT ME TO DO?

WWW.DEUCEGENERATION.COM

As a story-teller we would like you to generate content by capturing words, images and moving pictures everywhere you go. Any subject that connects you with your hard work, dreams, aspirations and personal achievements, we want you to creatively express your life whether it’s through art, music, sport, science, or whatever your passion.

BE SOCIAL! VISIT US AT WWW.FACEBOOK.COM/DEUCEGENERATION A / W 2 0 1 4 | P A G E 17

Merchant 1948 isn’t just a name - it’s a house of brands designed

NOW WITH SEVEN STORES ACROSS MELBOURNE HIGHPOINT 2 00 R O S A MO N D R O A D MARIBYRNONG T: ( 0 3 ) 9 3 1 8 7 3 2 1

UMWESTFIELD DONCASTER CHADSTONE 13 41 D A N D E N O N G R O A D CH A D S T O N E T: ( 0 3 ) 9 5 3 0 4 9 2 6

accessories for men and women that you will want to love, hold, wear and treasure. Pieces that can change your mood and fuel your fun.

OUR STORY

DONCASTER Our proud family company began in 1948, when new New Zealander Guglielmo Anselmi saw the opportunity to introduce his native Italian craftsmanship, quality and passion to a burgeoning young country, founding King Country Shoes. Today Guglielmo would be described as an entrepreneur, but back in 1948 he called himself simply a merchant.

new stores and counting! The fresh, forward-thinking new name - Merchant 1948 complements an international look and feel that stays true to our family’s heritage and values.

CELEBRATING MERCHANT 1948’S LATEST MELBOURNE LOCATION

The Anselmi’s have stayed in shoe business, and in 2012 took yet another exciting step, launching into Australia with 7

CHADSTONE

WESTFIELD SOUTHLAND 1 23 9 NE P E A N H I G H WAY C H E LT E N H A M T: ( 0 3 ) 9 5 8 4 7 2 0 7

WESTFIELD FOUNTAIN GATE

April saw the opening of Merchant 1948’s seventh store in Melbourne, in a key location in the city’s coolest new retail destination. Emporium Melbourne covers an amazing seven floors and 48,000 square metres from Lonsdale to Bourke streets, and we’re rubbing shoulders with international brands like UNIQLO, Victoria’s Secret and Zoo York. We are so excited to be all across Melbourne, and the fact that our new Emporium store is at the heart of a real fashion destination.

ONE BIG FAMILY & THE BEST PLACE TO WORK

3 52 PR I N C E S H I G H WAY FO UN TA I N G AT E T: ( 0 3 ) 8 7 9 4 8 6 5 0

SOUTHLAND

EMPORIUM

2 95 LO N S D A L E S T R E E T, VICTORIA T: ( 0 3 ) 9 0 4 4 4 7 8 5

MOORABBIN OUTLET CE N TR E D A N D E N O N G R O AD M O O R A B B I N A I R P O RT T: ( 0 3 ) 9 1 1 1 1 8 5 8 AS K Y O U R L O C A L S T O R E OR C ALL U S I F Y O U H AV E A NY Q U ES TIO N S WE A R E H E RE TO HELP T: 1 8 0 0 1 5 6 8 3 3

WWW.MERCHANT1948.COM

MOORABBIN

FOUNTAIN GATE

Today we have 54 stores, across three brands throughout Australia and New Zealand. We’re known for quality footwear and warm engaging ser vice. The passion and pride of our people was recognised in 2013 when we were awarded as New Zealand’s Best Workplace for the second year in a row having been a finalist for 9 years running.

Our stores are where you’ll find the freshest styles from across our amazing brands, in house and ready for you to take away.

Together we create our vision and ideas become reality O

6 19 D O N C A S T E R R O A D DO N C A S T E R T: ( 0 3 ) 9 8 4 8 6 9 4 4

to inspire, each made up of an individual collection of footwear and

A LL

WIN NER

DEUCE GENERATION IS NOT JUST A BRAND, IT’S A MOVEMENT, A COLLECTIVE HUB OF DESIGNERS, INNOVATORS, CHALLENGERS, THINKERS, MAKERS AND DOERS ASSEMBLED FROM ALL CORNERS OF THE GLOBE. Together we’ve created a sneaker brand celebrating our love of the vintage aesthetic and original manufacturing techniques that have shaped our past, while pioneering the use of the latest technology to shape the future of sneakers. Sourcing inspiration from the everyday and the exceptional from the freewheelin’ lifestyle and laidback cool of Australia & New Zealand, to the streets and culture from around the world. Deuce is a collective influence brought together by our people. Deuce is committed to championing the creators, the innovators, the artists, the storytellers – those that dare to dream and have the courage to create. www.deucegeneration.com

A / W 2 0 1 4 | P A G E 19

Like what you see?

the cooler months just got

HOT

From hot hues to modern grunge and heels that go sky high, we’re adding fresh new styles throughout the season to both our men’s and women’s collections.

For the latest drops all through the colder months keep an eye in store or go online to: www.merchant1948.com

Highpoint

Doncaster

Chadstone

Southland

Fountain Gate

Emporium

1. ISABELLA COLLECTION AMORA, $149.90 2. ISABELLA ANSELMI TWIRL, $149.90 3. ISABELLA ANSELMI ALANA, $149.90

Moorabbin outlet

F O R S T O R E L O C AT I O N S S E E PA G E 18 O R O NL INE AT: W W W. M E R C H A N T194 8 .C O M / S T O R E- L O C AT I O N S