2025 Media Kit
Complete Access to the Overland Market
Digital - Print - Web - Email - Podcast - Video - Social
Production - R&D - Expeditions - Events - Training
Overland Journal and Expedition Portal
The
Largest Audience Reach in Overlanding
Overland International provides dynamic engagement strategies from top of the funnel to driving revenue through product sales.
From long-term strategies to timely promotions, Overland International’s opportunities form lasting, productive consumer relationships.
Over 4.5 million consumer engagements monthly
Daily content delivered to an annual audience of 18 million consumers, generating more than 54 million interactions through our network:
Audience Product And Use Interests
Our readers actively purchase in these categories
-Backpacks, Duffels
-Camp Furniture
-Camp Kitchen Equipment
-Differential Lockers
-Education
-Electronic Navigation Aids
-Four- Wheel Drive or AWD Vehicles
-Ground Tents
-Handheld Flashlights / Headlamps
-Hard Cases for Storage
-Hunting / Fishing / Firearms
-Ice Chests / Coolers
-In- Vehicle Storage Systems
-Knives / Edged Tools
-Lighting
-Lightweight Backpacking Gear
-Mechanical Jacks
-Motorcycles
-Multi-Tools
-Non-Vehicle-Related Travel Gear
-Outdoor Apparel
-Photography Equipment
-Portable Refrigeration
-Recovery Boards or traction Aids
-Recovery Gear and Winches
-Roof Racks and Accessories
-Roof Top Tents
-Sleeping Bags and Pads
-Slide-In Campers and Pop- Ups
-Solar Power / Portable Power
-Suspensions
-Tires and Wheels
-Tools / Shovels / Axes
-Trailers
-Turn-Key Vehicles
-Vehicle Accessories
-Vehicle Bumpers
-Vehicle Outfitters
Each issue features in-depth coverage of equipment, vehicles, domestic adventures and stories of global exploration.
Our high standards for writing, photography, and striking layout, provide our readers with an inspiring and informative expedition and adventure travel magazine.
For 18 years, Overland Journal has been leading the growth of vehicle-based adventure travel. It is a perfect- bound magazine printed on high-quality stock, published five times per year, physically and digitally. Our readership is 210,000 per issue 1,050,000 per year split 75% Digital, 25% Print.
Advertisers receive placements within the print publication as well as interactive and trackable placements in digital.
https://overlandjournal.com
2024 Advertising Deadlines and Related Dates
2025 Advertising Options
Multi-Page Insertions
Two-Page Spread
Full Page
Half Page
The largest and most visited website, online publication, and community destination for overlanding, vehicle- based adventure, and expedition travel
FEATURES
•Daily editorial features
•Vertical content categories
•Product Reviews, News, Buyer’s Guides
•Featured Vehicle Classifieds
•Community Forum
EXPOSURE OPPORTUNITIES
-Premium Banner Advertising
-Direct audience interaction
-Email Newsletter Sponsorships
-Content Presentation Sponsorships
-Promotions, Contests, Giveaways, and Surveys
Delivers an average of 4-million monthly page views to more than 1,200,000 users
Publishes 3-5 new editorial features daily, among 7 vertical editorial categories.
Hosts more than 5,000 searchable articles, and 275,000 registered members, 52 special interest discussion forums, over 200,000 user-generated discussions with more than 3-million consumer posts
An average time on site of 4 minutes, and 3.4 pages
https://expeditionportal.com
REGULARLY ENJOY
OUR AUDIENCE
Affluent : Educated: Active
- Age: 25-54
-Gender: 70% male, 30% female
-Individual annual income: $135K
-Camping
-Exploring
-Photography
-Travel
-Driving
-Fishing / Hunting
-Backpacking
-Overlanding
-Cooking
-Mountain Biking
-Paddling
-Climbing
-Motorcycling
-Mountaineering
-Skiing, Mountain Sports
-Route Finding / Mapping
-General Outdoors
-Hiking
Expedition Portal Advertising
HIGH-IMPACT ADVERTISING
Command attention while complementing user experience. Expedition Portal advertising runs throughout the site on the home pages, vertical category pages, article and forum pages. Limited inventory is designed to provide a high SOV for participating advertisers.
Banner Sizing Includes
970x250, 970x90, 850x850, 728x90, 468x60, 320x50 , 300x600, 300x250
Pricing is CPM-based sold by impressions
APPROVED VENDOR BUSINESS ACCESS
Interact directly with the Expedition Portal community. Promote your brand and products, ask or answer questions, conduct surveys or focus groups, offer special promotions, and create a relationship with your audience . Expedition Portal Forum is an extremely targeted and direct consumer engaging form of social media.
12-Month one-time prepayment engagements
Email Newsletter Sponsorships
EXPEDITION PORTAL’S WEEKLY EMAIL NEWSLETTERS
Weekly email newsletters and promotional campaigns are sent out to 200,000 subscribers who want to be kept in the loop. We update them with information on Overland Journal, the latest articles published on Expedition Portal, and news from the industry. With over 52 sends each year, the email newsletter sees a 27.1% click through engagement.
SPONSORS RECEIVE:
-Two banner placements 970x90
-One full page 850x850 ad placement and 100 words of copy
The Overland Journal Podcast
Podcast Sponsorships
The #1 overland podcast on iTunes, with over 1,200,000 downloads to date. Each podcast dives into topics with category experts, taking cues from the interest of our audience on Expedition Portal and throughout the market. Each episode is published in audio, video, and written form, distributed through podcast, YouTube, and Overland International channels.
Sponsors Receive:
Audio - :30 spoken ad by host
Video - :30 video commercial insert
Banners - to run on Podcast email
Inspirational Adventure Sponsorships
Every month, Expedition Portal features an adventure idea to encourage our readers to get out and explore. Inspiration to take off after work on Friday or first thing Saturday, or even mid-week, and create a fun memorable moment in support of their favorite activities. These unique editorial features are published on Expedition Portal and promoted through our channels including email and social.
Sponsors Receive
- Product incorporated into the adventure as a key element
- Product placement in photography featured in the article
- “Presented By” name placement in the title
- 5 professionally shot images for unrestricted use
- Product related video incorporated into the article
- A “products used” with links at the end of the article
- Average reach in 2024 was over 250,000
Social Media
Over 615,000 Followers
More than 2.5 Million Accounts Reached Monthly
Coordinate with our brands to promote and support your social media efforts to our audience.
Overland International R&D Product Development, Research, Design, Testing, Copywriting
For more than 20 years our team has been:
Testing automotive and outdoor adventure products
Surveying and analyzing the overland and outdoor adventure consumer
Working with vehicle OEMs and aftermarket companies to help them develop products
Helping thousands of companies to market their products and make gains for their brands
Driving the world's continents, sailing its oceans, and exploring some of its most remote regions.
Contact: Brian McVickers, 602-653-3784, brian@overlandinternational.com
Overland International Productions
Video,Photography,Storytelling,Custom
Content
Category Experts
Professional Drivers
Commercial Directors
Experienced Producers
Experience Testing Products
Expedition Planning and Execution
Understanding of Product Development
Content creation to support your efforts. We specialize in a wide range of storytelling, from supporting a product launch with stills and video to use across all of your marketing and PR platforms, to documenting product or brand use in challenging environments.
Contact: Brian McVickers, 602-653-3784, brian@overlandinternational.com
Contact us to discuss your content needs and project ideas. Pricing ranges based on complexity, locations, type and amount of content. Weather your an OEM, an international manufacturer, or an independent brand, we can provide a solution.
CLASSIFIEDS - FORUM - FOUR WHEEL DRIVE - CAMPER AND TRAILER - MOTORCYCLE - OVERLAND JOURNAL - PODCAST
Advertising, Sponsorships, and the Engagements outlined above are available individually or as comprehensive packages.
ADVERTISING PACKAGES
CARTOGRAPHER : 33 Million Impressions / 12mo
LANDMARK : 30 Million Impressions / 12mo
CIRCUMNAVIGATOR: 19 Million Impressions / 12mo
EXPEDITION LEADER : 14 Million Impressions / 12mo
WORLD EXPLORER : 7 Million Impressions / 12mo
ADVENTURER : 3 Million Impressions / 12mo
GUIDE : 2 Million Impressions / 12mo
Details available upon request Packages can be customized to meet your brands various needs.
Contact: Brian McVickers, 602-653-3784, brian@overlandinternational.com
Contact Information
The popularity of overlanding and its associated audience continues to grow more rapidly than ever. It has transcended fad or trend, and has become an established category of recreation that supports its own vertical industry and marketplace. After more than 20 years of publishing we are proud to have cultivated the largest related audience interested in vehicle-supported adventure and outdoor recreation.
We would be honored to use our capabilities, experience, and expertise to help your brand gain access to this strong group of consumers.
To learn more, discuss ideas, and become a participating advertising partner, contact: Brian McVickers, Partner / CBDO / Contributor Overland International : Overland Journal and Expedition Portal 602-653-3784 : brian@overlandinternational.com
