Over the Road April 2018

FOR

TRUCKERS

FR

JOBS

EE

APRIL 2018

Keep this magazine in your truck...you never know when you’ll need it!

www.overtheroad.ca

2 • OVER THE ROAD

APRIL 2018

"I’ve been trucking across North America for 35 years, and have never enjoyed working for a carrier as much as I have at Transpro! I get lots of miles, and the pay package & the friendly dispatch team are excellent. Transpro feels like home."

Dave Carter - Professional Driver

Join the award winning team at

Transpro!

APRIL 2018 BOOTH

4303

recruiting@transprofreight.com 888-543-5555 x4162

JOBS FOR TRUCKERS • 3

BUSINESS OFFICE 18 Parkglen Drive, Ottawa, Ontario K2G 3G9 1.800.416.8712 • 613.224.9947 Fax: 613.224.8825 Email: otr@otrgroup.ca

TORONTO OFFICE 416.763.5966 MONTREAL OFFICE 438.289.1186

1189694 Ontario Ltd. C.O.B. as Over The Road

www.overtheroad.ca Publisher Peter Charboneau

Account Executive J.C. Arseneault

General Manager Ed Novoa

Account Executive Earle Madden

Director of Operations & Editor-in-Chief Cathryn Charboneau

Graphic Design & Advertising LKDesign

Account Executive Luke Zentil

Controller Estela Navarrete

peter@otrgroup.ca

jc@otrgroup.ca

ed@otrgroup.ca

earle@otrgroup.ca

cathryn@otrgroup.ca

luke@otrgroup.ca

lennykuiper@gmail.com

estela@otrgroup.ca

All advertisements, and/or editorials are accepted and published by Over the Road on the representation that the advertiser, its advertising company, and/ or the supplier of the editorials are authorized to publish the entire contents and subject matter thereof. The advertiser, its advertising company, and/or the supplier of the editorials will defend, indemnify and hold Over the Road harmless from and against any loss, expense or other liability resulting from any claims or suits for libel, violation of privacy, plagiarism, copyright or trademark infringement and any other claims or suits that may rise out of publication of such advertisement and/ or editorials. Press releases are expressly covered within the definition of editorials.

Follow us on

@OverTheRoadMagazine

OWNER OPERATORS WANTED

SHORT HAUL U.S. or LONG HAUL U.S. HOME EACH NIGHT TX,GA,SC,NC

New Pay Package!

Plus!

$2500 SIGN ON BONUS

RECRUITING@MILLCREEK.ON.CA

Visit us at

1.800.265.7868 x3681 BOOTH 4303 4 • OVER THE ROAD

APRIL 2018

HIRING

OWNER OPERATORS NEW PAY SCHEDULE! DRIVER REQUIREMENTS 2 years verifiable Border crossing experience Clean Abstract Criminal Search FAST card or Valid Passport

WE PROVIDE

WE SERVICE THE RUNS THAT MOST DRIVERS WANT!

> A Sign on Bonus > Competitive Pay Package > No Forced Dispatch > No Northeast US > Fuel Cards Supplied

> Fuel Surcharge Paid > Steady Year Round Miles > All Miles Paid—PC Miler Practical Miles > No Touch Freight

> All Bridges, Tolls, Scale, Insurance and Borders Paid > No Paint Code > Paid Extra Pickups / Deliveries

For more information about joining our team please contact

APRIL 2018

1-800-265-6576/905-267-2223 dispatch@shipprimex.com

JOBS FOR TRUCKERS • 5

321 Orenda Road, Brampton, ON L6T 1G4

We know you are in business to make money!

$1.59 /MILE

OWNER OPERATORS AVG.

11,583 MILES/MONTH

Dedicated Team Runs Available

1.800.265.7875

Long-haul work

Janet Schmitz 519.740.6500 x224 c 519.209.3230 jschmitz@transfrt.com

Majority of freight is staged at our terminal

Denise Elliott 519.740.6500 x244 delliott@transfrt.com

In-house maintenance facility

Or you can apply online at

www.transfrt.com

Pets Welcome

1126 Industrial Rd. AYR, ON

Come see us in the Recruiting Pavilion at Truck World

6 • OVER THE ROAD

TERMINALS LOCATED IN AYR, ON | CALGARY, AB VANCOUVER, BC

APRIL 2018

* SOME

NEW!

NEW!

OPTION TO WORK TERMINAL TO TERMINAL

L.A. TERMINAL AND NEW JERSEY EXTENDED TERMINAL NOW OPEN

NEW! EARN UP TO

$0.65 MILE

CONDITIONS APPLY

NEW!

NEW!

OWNER OPERATORS WELCOME

IN-HOUSE TRUCK LEASE PROGRAM - NO $$ TO START!

APPLY ONLINE: CAREERS@HIGHLIGHTMOTOR.COM OR CALL OUR TEAM! STEVE VLADIMIR SERGE

Tel: 905-761-1400 x 4465 Tel: 905-761-1400 x 4522 Tel: 905-761-1400 x 4432 Cell: 647-881-8196 Cell: 647-881-8203 Cell: 416-990-9099

391 CREDITSTONE ROAD, CONCORD ON L4K 1N8

APRIL 2018

JOBS FOR TRUCKERS • 7

2018 ELD MANDATE Real/Profitable Owner Operator Solutions New Year…New Direction

TRACTORS

VANS

ELD

NON-ELD

$3500/WK MIN. GUARANTEED

$1/MILE

EARN $200K ANNUALLY

EARN $100K ANNUALLY

Join our award winning TEAM which continues to proudly set the cross border Expedite standard!

CALL 1-800-265-7332 and ask for MATT #244 or MARK #249

VISIT thompson-emergency.com Truck World Booth #4114

8 • OVER THE ROAD

APRIL 2018

JOIN A WINNING TEAM! WE REQUIRE AZ Owner Operators | AZ Company Drivers WE PROVIDE Steady Work Great Pay Package Performance Bonus Excellent Benefit Program Runs across Canada & US Family Atmosphere State of the Art Facility

INCREASED PAY RATES FOR COMPANY DRIVERS & OWNER OPERATORS

WE HAVE LATE MODEL EQUIPMENT

Contact Bruce Harnock at P 1-888-KDAC-NOW x 6235 1-888-532-2669 F 1-519-634-8046

www.K-DAC.com

E bharnock@k-dac.com

NOW HIRING

COMPANY DRIVERS $1500 sign-on bonus

OWNER OPERATORS $2500 sign-on bonus

NEW PAY PACKAGE!

Visit us at

KRISKAJOBS.COM 800.461.8000 x5252 booth 4303

APRIL 2018

JOBS FOR TRUCKERS • 9

Transportation For more information contact Shawn 1-866-234-6167 |Because sgallant@quikx.com You Believe

in the www.quikx.com Canadian Trucking APRIL 2018 Industry Enough to purchase Your Own Truck.

10 • OVER THE ROAD

WE REQUIRE

Operators for our Regional Business out of Ontario and Quebec

Late model equipment Minimum 2 years OTR experience with 6 months of flat deck experience Drivers/CVOR abstract US Border Crossing Experience

GREAT BENEFITS

WE REQUIRE

Van Haulers Also Needed

Company fuel cards No hold backs Benefit Package available

For more information

www.tenold.com Or call Larry 1.800.371.0094

YEARS

100% Owner Operator Company

1968-2018

APRILTenold 2018 Transportation is a member of the Mullen Group of companies JOBS FOR TRUCKERS • 11

Visit us at Truck World April 20-21 Booth #4302

No matter where you are in your driving career, Hyndman wants to invest in your future. From little experience to decades on the road, we welcome all drivers to join our growing family!

It's not just a bonus.

It's a 'thank you.'

$6,000 split

SIGN-ON BONUS!

$3,000 SIGN-ON BONUS!

NEW Sign-On Bonus Split NEW Sign-On Bonus for for Team Drivers Solo Cross-Border Drivers

$2,000 SIGN-ON BONUS!

$1,500 SIGN-ON BONUS!

NEW Sign-On Bonus for Our Experience Builders

NEW Sign-On Bonus for AZ (Class 1) Students

Photo by: Lee Wood, Hyndman driver

800-332-0518 | drivehyndman.ca

12 • OVER THE ROAD

APRIL 2018

Everything Trucking NEW TRUCKS. NEW GEAR. NEW JOBS.

Be part of it.

APRIL 19-21 2018 INTERNATIONAL CENTRE MISSISSAUGA, ON • 500+ exhibitors – including new and international exhibitors • More to see!

Now even bigger and better!

• New trucks and gear in the New Product Showcase • Over 75+ companies hiring now

www.truckworld.ca Wi-Fi Sponsor:

APRIL 2018

Endorsed by:

For the first time produced in partnership by:

Official Media:

JOBS FOR TRUCKERS • 13

WANTED AZ DZ DRIVERS AND

CLASS 1

CLASS 3

DRIVE-A-WAY SERVICE DELIVERING NEW AND USED TRUCKS THROUGHOUT CANADA AND THE USA

REWAR D Hotel comfort during long hauls | Meal allowance | Credit + fuel card

NO MORE WE WILL Backing into tight docks Heavy loading and unloading Forced appointments that cause you stress during traffic delays

Schedule flights or cars from drop off to pick up Provide a T-check card, Mastercard and CLC for your convenience

YOU JUST DRIVE-A-WAY! CONTACT MICHELLE 1.855.781.3787 E. RECRUITING@DRIVE-STAR.COM

www.drivestardelivers.com 14 • OVER THE ROAD

APRIL 2018

C O M E A N D V I S I T U S AT T R U C K W O R L D : H A L L 5 , B O O T H 5 3 4 8

Protect your cargo from strap damage Reduce insurance claims for damaged goods Improve your service and company image Become a leader in cargo control and management Reduce the wear on straps Show you really care about your freight Email: sales@veeboards.ca APRIL 2018

JOBS FOR TRUCKERS • 15

There are many advantages of working for the largest employer in Guelph: · Ongoing training and development opportunities · Competitive pay package · Company paid benefit package including pension. · Late model dedicated equipment. · Exceptional safety rating – most of the time waved through at the scales. · DOT reset at home. Always. · Bonus programs. · Round trip itineraries – no sitting and waiting for reload. · Company paid uniform and safety shoes. · Recognized as a Trucking HR Canada Top Fleet Employer 3 consecutive years

16 • OVER THE ROAD

APRIL 2018

Call us for new pay package information

I came for the job but stayed for the career.

OWNER OPERATORS WANTED

Mike Kerber – Owner Operator 1997

2000

2018

Company City Driver

Owner Operator

21 YEARS WITH ROSEDALE

Join us at

Become a Rosedale Owner Operator.

Contact us now.

RECRUITMENT PAVILION

Booth #4315

WE DRIVE CAREERS rosedale.ca/drivers T1.855.721.3962 APRIL 2018

| F1.844.314.5953

JOBS FOR TRUCKERS • 17

WE ARE HIRING!

REGIONAL COMPANY DRIVERS EDMONTON, AB FLATDECK, LIQUID AND BULK COMMODITIES

WE OFFER

Local work & 1-2 nights away Above average earning potential – annual income of $90,000 – $95,000 Company Subsidized Group Benefit Plan

Minimum of 2 years of verifiable Class 1 Tractor Trailer experience Flatdeck & Commodity training provided A commitment to Safety

WE REQUIRE

Exceptional work and home life balance

SIMILAR O OPER WNER OPPORT ATOR UN AVAILAB ITIES LE

Must be clean shaven

JOIN OUR GROWING TEAM Kim Vosper, Driver Recruiter

1-888-271-9785

kvosper@kleysen.com 18 • OVER THE ROAD

APRIL 2018

NEW PAY PACKAGE

PAY PACKAGE

Special need Special Need for 2 Up to .48 per mile for Singles for Teams Day Cab Drivers in Up to .56 per mile for Teams Brampton, ON Including a group health & benefits plan and a company pension plan Special need for Paid weekly with direct deposits Owner Operators to run Paid picks & drops, paid loading & unloading Canada/USA for both Long Steady miles year round and Short Hauls We provide regular home time from our terminals in Winnipeg, Brampton and New Brunswick

WE REQUIRE:

Please contact our Recruiting Department for more details

2 years verifiable experience Clean abstract Criminal search

Brian Sparkes b.sparkes@ayrmotor.com Chris Page chris.page@ayrmotor.com Amanda Durling amanda.durling@ayrmotor.com Dale Underhill dale.underhill@ayrmotor.com Woodstock, New Brunswick Tel: 1-800-668-0099 – 1-506-325-2205 Fax: 1-877-325-2952

“In my 23 years at Ayr Motor I have never had a shortage of miles and the money has been good. I’m in a new truck every 3 years and they are good trucks. Ayr Motor is one of the few companies that grew during the recession which is hard to do. Definitely a very reliable company to work for.”

– Allan Steeves, Truck # 816

APRIL 2018

Brampton, Ontario Tel: 1-800-668-0099 Fax: 1-877-325-2952 New Terminal in Winnipeg, Manitoba Tel: 1-800-668-0099 Fax: 1-877-325-2952

www.ayrmotor.com

JOBS FOR TRUCKERS • 19

$

Operations Centre is in Cambridge, ON

NEW PAY

NOW ADDING OWNER OPERATORS BEST PAY PACKAGE OUT THERE!

We have immediate openings in our EXPEDITED division for: Two (2) Cross Border Straight Trucks with sleeper bunks (domestic and USA) One (1) Domestic straight truck (Canada only) Two (2) Sprinter vans (domestic and USA)

Sign On Bonus PACKAGE Guaranteed monthly income ALL miles paid (even from home) Stops paid Border crossing paid Tolls paid Permits paid Plates paid Fuel card available Extra pay on weekends and holidays Fuel price fluctuation program.

You get more pay per mile if fuel costs rise Insurance program (VERY low rates) WSIB is paid for by the company Direct Deposit (weekly) IFTA and NY Hut tax filings done by PiVAL for you Dedicated positions available

These vehicles will do expedite shipments which are skidded, no-hand-bomb, 24/7.

DANIELLE LEVITT dlevitt@pival.com

1-888-55-PIVAL 7-4825

www.pival.com

Proud member of

NOW HIRING AZ DRIVERS & OWNER OPERATORS

1-800-265-8789

EQ NEW UIP ME NT

ON SIGN US N BO

Brampton * Midland * Wallaceburg * Prescott * Fergus * Hamilton * Carignan PQ > USA OR CORRIDOR RUNS > SAFETY BONUS & INCENTIVES > WORK/HOME BALANCE > PASSENGER/PET POLICY > HEALTH/DENTAL BENEFITS 20 • OVER THE ROAD

NEW PAY PACKAGE

www.travelers.ca

A CANADIAN CARRIER SINCE 1985 APRIL 2018

WE OFFER

Keystone Western Inc. is growing due to customer demand. We are a growing company with great customers that provide us the opportunity to offer 10 owner operators, positions in our Canada/U.S. Van division.

YOU PROVIDE

CANADA/ U.S. VAN DIVISION

2 years verifiable Canada/U.S. CDL driving experience Eligible to cross International border Safe driving record – Verification to be provided: Driver abstract Clear criminal record search No major preventable accidents in previous 3 years Excellent customer service & communication skills

WE OFFER

We have an immediate need to add 5 new open deck Canada/U.S. percentage owner operators due to our customer demand. We are a growing company with great customers and steady work.

Excellent earning potential Bi-monthly direct deposit 15th. & 30 or 31st.

Flexible home time Small company, friendly, family atmosphere We welcome Owner Operators from, Manitoba, Saskatchewan, Alberta & Ontario Average trip duration 11-14 days

YOU PROVIDE

PERCENTAGE OWNER OPERATORS

Open Deck Percentage Operators are paid 80% of gross revenue per load Bi-monthly direct deposit 15th. & 30 or 31st.

Excellent earning potential / Fleet Average $2.40 per mile / $20,000.00 plus earnings per month Flexible home time Small company, friendly, family atmosphere We welcome Owner Operators from, Manitoba, Saskatchewan, Alberta & Ontario Average trip duration 11-14 days

2 years verifiable Canada/U.S. CDL driving experience Eligible to cross International border Safe driving record – Verification to be provided: Driver abstract Clear criminal record search No major preventable accidents in previous 3 years Excellent customer service & communication skills

JOIN THE KEYSTONE WESTERN FAMILY TODAY! Contact 1-800-265-6460 Ext. 264 or 204-256-0800 Ext. 264

E recruiting@keystonewestern.com | www.keystonewestern.com APRIL 2018

JOBS FOR TRUCKERS • 21

MAKING YOUR MILES COUNT Robert D. Scheper

Professional Intent Good things eventually happen to everyone and so do bad. Success or failure is not determined by “things” or circumstances nearly as much as the reaction you have to them. Some of the greatest success in my life was first introduced to me as a “bad thing”.

In fact, I believe what is usually considered a negative event can ultimately be flipped to a positive if the right reaction is taken.

However, the problem is that most people’s short-term reactions seriously limit the long term positive opportunity.

When improper actions from others are confronted with a professional reaction it usually provides the greatest catalyst for positive change. It’s easy to talk about but rarely easy to do, especially over an extended career. Building the discipline of wise and principled REACTIONS requires a regular series of life tests that can prove your competency.

If someone intends to advance, they must first intend to be professional. Nobody becomes professional overnight…

NOBODY! Even extremely talented athletes need time to solidify their muscle memory. Character and professional 22 • OVER THE ROAD

behavior is no different. Vince Lombardi said, “Practice does not make perfect - only perfect practice makes perfect.” Practice is not just the “tough times”. It’s the great REACTIONS to each tough time that is the “perfect practice”.

Make every crisis count for your life’s resume. Predetermine a great response to all your tough times. Here are some suggestions for when you are confronted with a tough situation: 1. Wait for all the information before reacting. Usually by the time all the information is in the best reaction is clear. Jumping ahead to assumptions is usually what brings the worst reactions.

2. The more emotion is involved, the longer you should wait to respond.

3. Don’t over react.

4. Don’t make it personal.

5. Step back and take a slow look at the situation. Ask yourself “How can I best display my values in this situation?”

APRIL 2018

Advancing in your career requires that those above you see qualities worth investing into. Personally, I’d rather hire an ignorant person with good character than a talented person without.

Ignorance can be cured; arrogance usually not.

6. The bigger the “situation” is, the more advice you should seek out. The important thing is, get wise counsel… not just counsel.

For every person of wise counsel that you find, there will be nine not-sowise counselors. Start developing relationships with people who are wise so that when you need strong advice you don’t have to introduce yourself.

In every situation that arises, make the best investment of all; in your character!

About the Author: Robert D. Scheper is a leading Accountant and Consultant to the Lease/Owner operator industry in Canada. His first book in the Making Your Miles Count series “taxes, taxes, taxes” was released in 2007.

His firm exclusively serves Lease/Owner Operators across Canada. His second book “Choosing a Trucking company” is the most in-depth analysis of the operator industry available today. He has a Master degree (MBA) in financial management and has been serving the industry since he and his wife came off the road in 1993. His dedication, commitment and strong opinions can be read and heard in many articles and seminars.

7. Take responsibility for your mistakes! Own them like you own your skin. Passing blame is not professional. Making it right may cost a lot but it is almost always worth the investment. If not to your customers, then to yourself… to prove to yourself you are a man or woman of character.

It is one of the most highly valued gifts to your own self esteem.

8. D on’t think short term; think long term. The further ahead you consider the consequences, the better the immediate reaction usually is. Ask yourself, “Will my reaction demonstrate the best long-term example of who I want to be?”

You can find him at www.making yourmilescount.com or 1-877-987-9787.

Becoming professional may take years and even sometimes decades of testing events. Patience is paramount.

Remember, it sometimes only takes one event to obliterate a decade of investment.

APRIL 2018

JOBS FOR TRUCKERS • 23

24 • OVER THE ROAD

APRIL 2018

New and Exciting Opportunities Available

JOBS FOR TRUCKERS • 25

Let TransX help build your success!

NEW PAY RATES

for US drivers

$3000 SIGN-ON BONUS

HOME DAILY AVAILABLE

Visit drivetransx.ca or call 1-877-313-3312 for more information

Automatic Peterbilt company tractors

Passengers & Pets Welcome

TransX Eastern Truckload Offers

Dedicated trucks, no slip seating

Company paid health benefits

Dedicated or open board lanes

Join our company today and get the pay and miles that you deserve!

COME SEE US AT TRUCK WORLD BOOTH #4313

A FRESH NEW START FOR SPRING

APRIL 2018

we’re in it for the long-haul Siemens Transportation Group Inc.

Hiring Team Drivers to be based out of Toronto or Western Canada Mountain driving experience required Top Miles, Great Pay & Company Paid FAST Cards We work hard to be the best and so do our drivers.

Contact us today at driver.recruitment@kindersleytransport.com or 1.888.878.9585

26 • OVER THE ROAD

APRIL 2018

ED AT DICNES E D LA I Y ,M to K ock r ON Flat R indso W al to ton d to oc Mil ncor sor L d o C Win

WHERE OWNER OPERATORS

DRIVE THE COMPANY

53’ DRY VAN & STEP DECK DIVISIONS Sign-on Bonus | Dedicated Lanes | New Lease Package Available

Call Randy Tempeny Today!

1-800-263-1361 Ext 50013 | randyt@loadfti.com

Apply online www.loadfti.com

3000-3200 MILES PER WEEK | WEEKENDS HOME | DIRECT DEPOSIT

OWNER OPERATOR AZ DRIVERS UP UP TO $1.70/Mile All North America TO $0.60/Mile D LOGISTICS

Offering Regular Runs from Toronto to: Montreal, New Brunswick, Nova Scotia, Prince Edward Island, Albany NY, Texas and the Midwest

Response time targets 24/7 operating hours of service

D LOGISTICS

Minimal driver waiting time – maximizing efficiencies Flexibility in moving loads via assets or partners all under one point of contact

Contact Us Sam 647-207-3334 sbajwa@d4logistics.com APRIL 2018

Secured yards are physically manned & monitored 24/7 Rinku 905-617-6162 rinku@d4logistics.com

JOBS FOR TRUCKERS • 27

> Highway drivers start at 0.45/mile Increases every year of service > All Picks/Drops paid $35.00/each > Detention Paid Hourly $20.00 > Biweekly Pay/Direct Deposit > 99% Skidded/No Touch/Dry Freight > Cellphone Allowance > 100% Company Paid Benefits after 90 days > RRSP Program

FOR MORE INFORMATION 5075 Whitelaw Road, Guelph, ON N1H 6J4 TOLL FREE 1-888-505-7775 T 519-821-0400 E recruiting@transportnservice.com

transportnservice.com/career/

28 • OVER THE ROAD

APRIL 2018

NOW HIRING AZ CROSS BORDER DRIVERS 100% Company Drivers No Owner Operators No East Coast Steady Year Round Work Flexible Home Time Fully Loaded Newer Fleet Dedicated Tractors/No Slip Seating

APRIL 2018

PET FRIENDLY! JOBS FOR TRUCKERS • 29

April 19-21, BOOTH 2552

30 • OVER THE ROAD

APRIL 2018

Company Drivers: For Corridor and US Lanes Paid Bi-Weekly Via Direct Deposit Company Benefits RRSP/DPSP Program Scheduled Time Off

Owner Operators: Corridor and US Lanes Paid Weekly Via Direct Deposit We pay plates, insurance, fuel and highway tax

Stop by our Truck World Booth #4506!

ASK ABOUT OUR NEW PAY PACKAGE For Additional information call 1-888-308-5606 Ext. 3113 Qualified Drivers Send Your Information to: FAX: 905-639-5568 or Email: amber.webster@ippolito.biz APRIL 2018

JOBS FOR TRUCKERS • 31

SPEAKING FROM EXPERIENCE Ray J. Haight

How to Build an Effective Driver Recruiter Strategy Found in Wikipedia; a strong culture is said to exist where staff respond to stimulus because of their alignment to organizational values. In such environments, strong cultures help firms operate like well-oiled machines, engaging in outstanding execution with only minor adjustments to existing procedures as needed.

Conversely, there is a weak culture where there is little alignment with organizational values and control must be exercised through extensive procedures and bureaucracy.

Research shows that organizations that foster strong cultures have clear values that give employees a reason to embrace the culture. A ‘strong’ culture may be especially beneficial to firms operating in the service sector. https:// en.wikipedia.org/wiki/Organizational_culture In my mind the key word in all of this is values.

Every company has a visible set of values whether they know it or not; whether they have formalized those values in a company statement or not. They exist, and they are visible in many ways - both positive and negative.

This is the essence of culture; you cannot impose values onto people as values develop over time and depend on one’s environment and life experience. Whether we are conscience of it or not, we typically align ourselves with people, friends, spouses and work environments that align with those values. When we don’t align ourselves into like values we struggle and

32 • OVER THE ROAD

typically we end up in divorce, leaving our jobs, leaving a misaligned community etc.

Whether you realize it or not your most successful relationships likely mirror your own values. We like it when our values align. It fits our comfort zone, we typically know what to expect and over time these relationships strengthen. We build a team we can depend on and get comfortable with and these relationships endure the test of time.

If you are still reading this and I haven’t bored you to the point that you have turned the page then here is my point. I have tried to help many companies get their heads around why their efforts to have their current driving force assist them in the recruiting of new drivers has not worked. And I have tried to show them why their efforts haven’t worked to the extent that they expected and that they would like. Here is what most of them don’t realize. It is their culture that is restricting their results. There are other factors but primarily, it comes back to culture.

If your culture is weak I guarantee that you have poor communication channels and likely no communications strategy within your business. A good communication strategy would encompass all your drivers, all contractors, employees, customers, suppliers, enforcement and the communities you service. Sounds like a monumental job but it really isn’t. Really it is quite easy but it takes focus and structure.

APRIL 2018

Secondly, your people know what is going on within the company because it has a strong communication strategy. It informs them, keeps them abreast of what is happening, it ask their opinion, it tries to involve community, customers, suppliers and even reaches into individual employee’s families. You have told them and they believe you when you say that your customers are busy and are demanding more trucks to service their needs. You need the additional drivers to keep the accounts you have. There is no threat to livelihood of the current drivers and in fact, it is preservation of the account and their miles that you are trying to achieve.

If any of you have worked within a culture where communication is poor you know that it is the worst situation you can be in. It is ‘check your brain at the door and do no more or no less than what you were hired for’. It’s boring and unrewarding and it sucks.

Drivers who are asked to assist in recruiting new drivers to this type of company will resist for a number of reasons. Here are a few: first and I think foremost, they don’t have any confidence that you know how to run your business. They think you are going to over hire and threaten their livelihood. I drove for ten years and I heard it over and over again. Believe me this is true and if you have poor communication, why wouldn’t they think that way? They are in the dark about what you might need because you haven’t told them anything that is going to motivate them to help you. So why would they? Certainly not because you offered some never-never plan as a monetary incentive like the one that pays a cent a mile for a year or quarterly installments designed to appear as though there is a windfall coming sometime in the future. I think some of these are designed to motivate drivers to recruit for the company and to incentivize the driver to stay a little longer at a carrier to realize the future gain. How’s that going? My guess is that it does neither very effectively.

Finally, there is not a never-never plan as an incentive to help your company hire new drivers. You pay cash, in full, the next pay period after the new recruit turns the first mile.

Period. Your drivers have been schooled as to what type of individual you’re looking for, they have shown the potential candidate the value statement that the company works under and they have stressed whatever information you feel necessary that the potential new hire must understand and agree to, to be successful at your company. You then screened them, you tested them and you accepted them and you put them in the truck. If the individual doesn’t work out, how is that the problem of the driver that recruited them? You owe them so pay them.

You do it for your in-house recruiters so why not you’re on road recruiters? If you want to make an impact with your on the road recruiters, this is how to do it.

If your culture is strong, an effort to get drivers to assist in the recruiting effort looks entirely different. First, you have developed an inclusive value statement. You’ve done this by asking everyone in your business to contribute to its content and you have asked them to bless the outcome. You’ve asked them; does it cover their and your core values? Can they work within the confines of it?

APRIL 2018

Safe Trucking Ray J. Haight Co-founder, tcaingauge.com

JOBS FOR TRUCKERS • 33

“ i know my hard work pays – on time, every time.”

You have a business to run.

Working with a trusted national company means stability, and never wondering if the cheque will clear with guaranteed EFT deposits. Just one more reason it pays to work with us.

versacold.com/drivewithus

call or email today!

1 (833) dvr-coLd drivers@versacold.com

versacold.com 34 • OVER THE ROAD

APRIL 2018

CANADA/U.S. VAN & OPEN DECK DIVISIONS

KEYSTONE WESTERN INC. IS GROWING DUE TO CUSTOMER DEMAND.

YOU PROVIDE

Offices in Grande Pointe, Mb. & Waterloo, On. Excellent earning potential Bi-Weekly direct deposit Flexible home time Small company, friendly, family atmosphere Average trip duration 11-14 days

WE OFFER

We are a growing company with great customers, that provide us the opportunity to offer full time employment to 2 experienced Ontario based van drivers & 1 Manitoba based open deck driver for Canada/U.S. trips.

Eligible to cross International border Safe driving record – Verification to be provided: Driver abstract Clear criminal record search No major preventable accidents in previous 3 yrs Excellent customer service & communication skills

JOIN THE KEYSTONE WESTERN FAMILY TODAY!

Contact 1-800-265-6460 Ext. 264 or 204-256-0800 Ext. 264 E recruiting@keystonewestern.com | www.keystonewestern.com

• • • • • • •

APRIL 2018

Great Pay Package All Miles Paid Weekly Permits/Tolls/Heavy Tax Paid General Insurance Paid Fuel Cards & Border Cards Pick Up & Delivery $50 Flexible Fuel Surcharge

JOBS FOR TRUCKERS • 35

Livingston is now hiring Company Drivers & Owner Operators due to continued growth Owner Operators:

• OEM Deliveries • Plates Paid • Fuel Surcharges Paid • Fuel discount card with no administration fees • Direct deposit bi-weekly • No start up costs • No paint requirements

Company Drivers:

• Competitive Wages • Benefits and Pension Plan • Dedicated Truck • Incentive Programs • Direct Deposit • Home Weekends

Immediate N Company Dri eed for ve Owner Op r and in Toronto an erators d Montreal

36 •

Contact Chris at 1-888-227-4656 x5511 orROAD e-mail cguitard@livingstonintl.com OVER THE

APRIL 2018

We offer

CANADA to US (I-75 CORRIDOR) & TORONTO to MONTREAL

Presently Hiring local AZ Drivers

Travel Transport is a roll-tite transport company. We are currently hiring Full-Time Experienced Owner Operators and Company AZ Drivers. As a transportation company, safety is our number one priority, we focus on exceeding expectations and continually improving the quality of everything we do. We invite you to pursue a rewarding career with Travel Transport.

WE Valid A/Z driver’s license REQUIRE Minimum of 2 years verifiable tractor trailer driving experience No driving related criminal code convictions in the previous 36 months Excellent communication skills Must have excellent safety and compliance record Must have excellent driving skills Flexibility to accommodate different start times Able to Border Cross (Canada / US)

WE OFFER COMPETITIVE WAGES Contact Recruiting 905-670-1166 ext #1 safety@traveltransport.ca

APRIL 2018

JOBS FOR TRUCKERS • 37

Moving the industry forward.

One kilometre at a time.

Get on the road to success with the world’s largest retailer.

NOW HIRING

in Mississauga and Cornwall, Ontario Full-time AZ drivers for City and Long Haul We offer

• Competitive wages • Benefits including: Health & Dental, RSP, Company matched Pension Plan • Walmart discount program 38 • OVER THE ROAD

Apply Today!

Send your resume, CVOR and Driver Abstract to careers@walmartfleet.ca or call: 905 670-9966 ext 60518

APRIL 2018

LONG HAUL, LOCAL AND CROSS-BORDER RUNS AVAILABLE Teams-Canada and US

VISIT US AT

TRUCK WORLD BOOTH #4504

NEW 7 CENTS PER MILE PREMIUM ON US MILES Impressive combination of pay and benefits including:

Family Owned and Operated Since 1945 Over 330 Power Units Strong Temperature controlled TL /LTL specialist

Weekly – Direct Deposit Benefits including LTD, STD, Dental and Drug Out of Province medical from Day-1 Company RRSP Plan

Premium on U.S. miles

2011– 2017

TERMINALS Kentville NS Moncton NB St. John’s NF Mississauga ON Albany PE Belleville ON Serving all points in Canada and the USA APRIL 2018

For more information: TORONTO (905) 673-3381 KENTVILLE (902) 679-1130 E jobs@eassons.com Visit us online for career opportunities

www.eassons.com

JOBS FOR TRUCKERS • 39

SAFETY DAWG Chris Harris

Marijuana: A Trucking Problem Waiting To Happen Recently I was discussing marijuana with an acquaintance of mine who is a regular user of illegal marijuana. When I say regular, I mean daily. This person can’t wait until later this year, when the government will make recreational marijuana legal for all people over the age of 19.

This conversation got me thinking about my beloved industry: transportation and trucking.

How are the new laws going to affect trucking and in particular, truck drivers? This change in the law is planned to take effect sometime this year and I’m urging all my clients to review their drug and alcohol policies in light of this change in regulations.

Full disclosure, I’m no marijuana expert and I’m not a lawyer.

For many truck drivers, the change in law will not change anything. If you are one of the thousands of drivers that cross-border into the US, you need to know that the United States government believes that marijuana is an evil drug. They have not let up on their war on drugs. Because of this, marijuana continues to be one of the banned substances for all those operating safety-sensitive equipment. I do not foresee any change of philosophy or policy coming out of the United States government in this regard. Therefore, for all of you drivers crossing the US border, marijuana remains illegal and can be detected in your urine for up to 30 days.

If you are a Canada only driver, how will the new Canadian laws affect you? Recreational

40 • OVER THE ROAD

marijuana will be legal soon and authorities are scrambling now for ways to detect and determine if you are operating safety-sensitive equipment while under the influence.

Now I’m going to refer to the federal government law that is proposed but has not yet passed. Each province will also have to write new legislation and it will likely be very similar to what the federal government puts forth.

An interesting note is that following a legal roadside stop, law enforcement would be authorized to demand that a driver provide an oral fluid sample if they reasonably suspect that a driver has drugs in their body. A positive reading would assist in developing reasonable grounds that an offence has been committed.

Once the officer has reasonable grounds to believe an offence has been committed, they could demand a drug evaluation by an ‘evaluating officer’ or a blood sample.

In the Canadian legislation, they are going to try to measure tetrahydrocannabinol which is often referred to as THC. THC is the chemical that gives you a euphoric high. There are three different categories of drug-impaired driving offenses: 1. Having at least two nanograms (ng) (one nanogram is one billionth of a gram) but less than five ng of THC per milliliter of blood within two hours of driving would be punishable by a fine. The maximum fine is up to $1,000.00. And yes, somehow they are going to take a sample of blood. This will likely take place somewhere other than at

APRIL 2018

lot of money I find it hard to believe that a trucking company would pay an additional premium to keep one driver in place.

roadside. Please remember that the police are still trying to figure out how to deal with this change in the law.

Why did I write this article? It is because I want trucking companies and truck drivers to start to think about the coming changes in the law. How will marijuana affect your business? As a company, do you already have a drug and alcohol policy in place that covers this type of impairment? Do you need to rewrite your drug and alcohol policy? You had better do it now so that it is in place for the change in the law.

2. Having five ng or more of THC per milliliter (ml) of blood within two hours of driving would be a hybrid offense. Hybrid offenses are offenses that can be prosecuted either by indictment (receiving a ticket/summons) which is the more serious cases or by summary conviction in the less serious cases. An indictable offence is a criminal offence which can be tried in court. A summary offence is a criminal act that is usually less serious than an indictable offence and is dealt with by “a notice to appear” in court.

As a driver are you going to risk using recreational marijuana when it could cost you your job? Remember drivers that all trucking insurance companies demand your drivers abstract or MVR. If impairment is going to show up on your abstract, it will likely cost you your job. And I’m not even talking about how this might affect your personal auto insurance and that of your whole family.

3. The third category talks about the combination of THC and alcohol. If a person has a blood alcohol concentration of 50 milligrams (mg) of alcohol per 100 ml of blood, combined with a THC level greater than 2.5 ng per ml of blood within two hours of driving it would also be a hybrid offence.

So I encourage all drivers to drive sober at all times. It will also be interesting to see the corresponding new laws that are written by the provinces. Only time will tell how this will also affect the trucking industry.

Hybrid offenses would be punishable by mandatory penalties of $1,000.00 for the first offense. That is the minimum. The maximums are fines and jail time of up to 10 years in prison.

For more information you can read a backgrounder here: https://www.canada.ca/en/healthcanada/news/2017/04/backgrounder_ changestoimpaireddrivinglaws.html

So how does all this affect a truck driver? I can tell you from my many years of working for a major trucking insurance company that they take a very dim view of all alcohol offenses. I believe that they will look at marijuana use in the same vein.

Be safe, be sober!

Chris Harris Top Dawg, Safety Dawg Inc. 905-973-7056 chris@safetydawg.com @safety_dawg (twitter)

So what happens if you get caught using drugs and/or alcohol as a truck driver? You will most likely lose your employment. In some cases, your trucking company might be able to keep you on but at what insurance rate? The second question becomes, who will pay the increased insurance premium?

Because trucking companies do not make a

APRIL 2018

JOBS FOR TRUCKERS • 41

TRUCKING COMPANIES Online Recruiting Videos are the newest way to tell your story to Owner Operators & Drivers Do you want to boost your social media presence while attracting more Drivers to apply?

Over the Road Magazine is pleased to partner with Carson Haight of H8Media to offer video production services to the trucking industry.

With the continued growth of online and mobile communications, trucking companies are now using online videos to help recruit Drivers and Owner Operators.

A recruiting video will engage prospective Drivers, help encourage click through rates to your website and ultimately increase the number of applicants you receive.

FOR MORE INFORMATION LUKE ZENTIL

Luke@otrgroup.ca

CARSON HAIGHT

carsonhaight@gmail.com 42 • OVER THE ROAD

APRIL 2018

Ontario Laredo to , Texas Lanes

> Dry Van Freight > Paid weekly direct deposit > Competitive rate per mile > Performance Bonus Program > Access to Company Fuel Accounts > Great Fuel Discounts Available

> Paid plates, insurance, fuel tax > Paid bridge tolls, road tolls, scales & faxes > Personal Communication with Dispatch > In-house discounted shop rate

Visit our web site

Contact Us Today

TOLL FREE 1-866-569-7964 Kristy: KLichty@KeypointCarriers.com Dave: DVanRaalte@KeypointCarriers.com 1018 Parkinson Rd, Woodstock, Ontario

www.keypointcarriers.com

BOOTH 4313

APRIL 2018

JOBS FOR TRUCKERS • 43

44 • OVER THE ROAD

APRIL 2018

Truckload Carriers Association’s Truckload Profitability Program (TPP)

COMPLIMENTS OF TCA The Truckload Carriers Association is giving away its entire chart of accounts that has been built by and used by North America's best in class trucking companies for over 14 years.

You will benefit from using this information if: > You have struggled trying to determine the proper way to track your companies expenses and revenue > You have a new or existing accounting firm or financial officer who needs guidance on how this industry tracks it's financial data so that the information is manageable and useful > You think it will benefit your company to compare and/or benchmark your results to like size and mode companies and like geographically located carriers Simply follow this link for access to this information: https://tcaingauge.com/resources/ Or to subscribe to our e-zine go to: https://tcaingauge.com No strings attached. Simply follow the link to access this invaluable document for your company’s use. If at any time in the future you think using our service may assist your company’s profitability, simply contact us and we will be happy to help you.

For questions or enquiries call:

1-888-504-6428

and connect with Mike Peters, our Data Acquisition Specialist

TCAINGAUGE.COM

APRIL 2018

JOBS FOR TRUCKERS • 45

New Increased Base Rates for Single and Team O/Os NEW COMPANY DRIVER BASE RATES Teams $0.58/Mile Call Today for Details!

TOTAL LOGISTICS TRUCKING INC.

OWNER OPERATORS! New Dedicated Single O/O Lanes Now Available from Toronto to Mississippi Do You Want to GROW your Business?

LOOK NO FURTHER….

Owner Operator Teams Needed for Western Canada and U.S.

Owner Operator Singles Needed for U.S.

Company Driver Teams Needed for Western Canada and U.S.

Your commitment + Our Great Pay Package = Success!

Call our Recruitment Professionals today and let’s get started!

Bill Scott 1-844-400-8521

E bscott@totallogistics.com

Refe Driver rral Bonu s

Come Visit us at Booth 4615 Truck World April 19-21 46 •Committed OVER to THE ROAD Mutual Success | Through Customer Service Excellence | Together we can move your business APRIL forward 2018

Join our team today 1 866 774 9575 Recruiter@jbttransport.com

A team with drive

Is bound To thrive

Help us fulfill our

mission to reach

the moon APRIL 2018

Climb aboard.

JOBS FOR TRUCKERS • 47

A PROUD CANADIAN COMPANY

LOOKING FOR 2 O/O’s to run Super B’s O/O’s to be domiciled anywhere in Canada Home weekly Paid by the mile

2 O/O’s to run USA Must be western Canada domiciled Home weekly Percentage Pay

1-877-464-3429 Office Hours: 7:30 am to 3:30 pm Mountain Time

e. lonny@anvilring.ca

@anvil_ring

www.anvilring.ca

AZ Drivers COMPETITIVE WAGE • Company paid benefits day 1 • RRSP contributions • Safety bonus • More frequent time at home!

• Paid uniforms • $3,000 signing bonus

Apply by email at Canada.Resumes@dominos.com or call (519) 620-6605 48 • OVER THE ROAD

APRIL 2018

Stay tuned to Facebook & www.TRUXPO.com for Conference Registration opening soon!

APRIL 2018

JOBS FOR TRUCKERS • 49

NEW RSHIP OWNE

NEW RATE INCREASE FOR CROSS BORDER OWNER OPERATORS EARN UP TO $1.85 / MILE COME SEE US AT TRUCK WORLD APRIL 19-24 @ THE INTERNATIONAL CENTER BOOTH 4413

OPPORTUNITIES AVAILABLE CROSS BORDER OWNER-OPERATORS AND COMPANY DRIVERS

50 • OVER THE ROAD

TERMINALS

Toronto, Kingston, Québec, Winnipeg, Edmonton, Calgary, Vancouver and Bedford

APRIL 2018

Kelsey Trail Trucking has an Immediate Need for

FULL TIME + LONG HAUL COMPANY DRIVERS

NEW TRUCKS ARRIVING MONTHLY IN 2017

NO U.S.A.

WE OFFER | | | | | | | | | |

SASKATOON, SK INNISFIL, ON

Well established company with excellent opportunities Paid picks/drops/tarping Competitive Pay Structure Direct Deposit Excellent Bonus Program RRSP Program Excellent miles Company Health & Dental Benefit Program Clothing allowance Cell Phone allowance

WE REQUIRE | | | |

Clean Driving Record Positive Attitude Professional Appearance Teams Welcome

BEST INCENTIVE BONUS IN THE INDUSTRY

P

1-888-564-8161

F

705-436-9706

E recruiting@kelseytrail.com APRIL 2018

www.kelseytrail.com JOBS FOR TRUCKERS

• 51

Index Anvil Ring . . . . . . . . . . . . . . . . . . . . 48 AYR Motor Express . . . . . . . . . . . . . 19 Carmen Transportation Group . . . 43 Challenger . . . . . . . . . . . . . . . . . . . 30 Chris Harris - Safety Dawg Inc. 40,41 CNTL . . . . . . . . . . . . . . . . . . . . . . . . 58 D4 Logistics . . . . . . . . . . . . . . . . . . 27 Dominos . . . . . . . . . . . . . . . . . . . . . 48 DriveStar . . . . . . . . . . . . . . . . . . . . . 14 Eassons/CDS . . . . . . . . . . . . . . . . . . 39 FTI . . . . . . . . . . . . . . . . . . . . . . . . . . 27 Genesis Express . . . . . . . . . . . . . . . 35 H8 Media . . . . . . . . . . . . . . . . . . . . 42 Highlight Motor Freight . . . . . . . . . 7 Hyndman . . . . . . . . . . . . . . . . . 12, 53 Infinit-i . . . . . . . . . . . . . . . . . . . . . . 24 Ippolito . . . . . . . . . . . . . . . . . . . . . . 31 JBT Transport . . . . . . . . . . . . . . . . . 47 K-DAC Expedite . . . . . . . . . . . . . . . . 9 Kelsey Trail . . . . . . . . . . . . . . . . . . . 51

Keypoint Carriers . . . . . . . . . . . . . . 43 Keystone Western . . . . . . . . . . 21, 35 Kindersley . . . . . . . . . . . . . . . . . . . 26 Kleysen Group Ltd. . . . . . . . . . . . . 18 Kriska Transportation . . . . . . . . . . . 9 Liberty Linehaul . . . . . . . . . . . . . . . 15 Linamar . . . . . . . . . . . . . . . . . . . . . 16 Livingston . . . . . . . . . . . . . . . . . . . . 36 Mill Creek . . . . . . . . . . . . . . . . . . . . . 4 OTR Digital . . . . . . . . . . . . . . . . . . 52 Pival Expedite . . . . . . . . . . . . . . . . 20 Primex Transource . . . . . . . . . . . . . . 5 Quik X Transportation . . . . . . . . . . 10 Robert Scheper Article . . . . . . 22,23 Rosedale Group . . . . . . . . . . . . . . . 17 Scotlynn Commodities . . . . . . . . . 44 SLH Transport . . . . . . . . . . . . . . . . . 50 Speaking from Experience . . . 32,33 TCA InGuage . . . . . . . . . . . . . . . . . 45 Tenold . . . . . . . . . . . . . . . . . . . . . . . 11

Thompson Emergency . . . . . . . . . . 8 Titanium Transportation Group . . 55 Total Logistics . . . . . . . . . . . . . . . . 46 Trailwood Transport . . . . . . . . . . . . 54 TRANSAM Carriers . . . . . . . . . . . . . . 2 Trans-frt McNamara . . . . . . . . . . . . . 6 Transport N Service . . . . . . . . . 28,29 Transpro Freight Systems . . . . . . . . 3 TransX Group of Companies . . . . 25 Travelers . . . . . . . . . . . . . . . . . . . . 20 Travel Transport . . . . . . . . . . . . . . . 37 Truckdriver.com . . . . . . . . . . . . . . . 37 Truck World . . . . . . . . . . . . . . . . . . 13 Truxpo . . . . . . . . . . . . . . . . . . . . . . . 49 VeeBoards . . . . . . . . . . . . . . . . 15,54 VersaCold . . . . . . . . . . . . . . . . . . . . 34 Walmart . . . . . . . . . . . . . . . . . . . . . 38 Women in Trucking . . . . . . . . . . . . 56

Get the next issue in your inbox! www.overtheroad.ca/subscribe 52 • OVER THE ROAD

APRIL 2018

WE MAKE LEASE PURCHASE

LOOK GOOD.

Take advantage of all the benefits a leading international carrier can offer you. Choose from many fleet options to fit your lifestyle and enjoy our world-class leasing program.

NO CASH DOWN!

AFFORDABLE WEEKLY PAYMENTS

LATE-MODEL EQUIPMENT

(800) 332-0518 | DriveHyndman.ca APRIL 2018

JOBS FOR TRUCKERS • 53

HIRING

OWNER OPERATORS AND COMPANY DRIVERS W

WE REQUIRE

WE OFFER Competitive Rates Benefit Package Safety Bonus paid quarterly Same Rate Loaded & Empty Company Fuel & Bridge Cards Steady Miles Fuel Surcharge Program No Charge Satellite Customs Transponder Paid Weigh Scales Paid Weekly Settlement with Direct Deposit Heavy Vehicle Tax Paid

Drivers Abstract CVOR Abstract Criminal Search FAST Card 2 years AZ Experience Professional Attitude

Protect your cargo from strap damage Reduce insurance claims for damaged goods Improve your service and company image Become a leader in cargo control and management Reduce the wear on straps Show you really care about your freight Email: sales@veeboards.ca 54 • OVER THE ROAD

APRIL 2018

Strength Beyond Borders

New for 2018! Increased Pay Rates For Our Drivers!

VAN

FLATBED

/mile Company Drivers

/mile US Company Drivers

$0.60*

$0.52 70%

/revenue Owner/Operators

/mile CAN Company Drivers

75%

/revenue Owner/Operators

TITANIUM ADVANTAGES New Equipment Be a Shareholder ELD Training & Support

$0.54

Weekends Home Paid Picks/Drops Bonus Program

Group Benefits Low Interest Rates Trucking Ownership Program * Effective April 1, 2018

Are You Strong Enough for Titanium?

CALL: 905.266.3132 TEXT: 416.898.5047

APRIL 2018

ttgi.com

JOBS FOR TRUCKERS • 55

WOMEN IN TRUCKING Ellen Voie

Women In Trucking Image Team In an effort to give more visibility to female professional drivers, the Women In Trucking (WIT) Association created an Image Team in 2015. The Image Team was designed to allow the organization a way to use female drivers for media events, trade show representation and for ridealongs with influential people.

The competition was friends, and more than 25 women applied to serve on the team. Five of them were selected, based on an essay, background check, and review of their professional history and driving record. If they were a company driver, their carrier was expected to support their involvement.

The five women were Stephanie Klang, (then) Con-way Truckload (now CFI, Inc.), Allyson Hay and Carol Nixon of Walmart Transportation, Wyzeena Heeny, Covenant Transport, and Ingrid Brown, owneroperator of Rollin’ B, LLC. Later, thirteen other women would be added and the original five retained. In addition to drivers, the Image Team was now expanded to include a recruiting manager, safety director, safety consultant and a training specialist. This year, the Image Team will expand into Canada to better represent the different rules and regulations of the provinces.

56 • OVER THE ROAD

Image Team members were instructed in media training and were all given a red shirt for publicity purposes.

The Image Team are often called upon for media interviews. From magazines, television shows to newspaper articles, these women respond to questions about their jobs or careers in a male-dominated environment. One driver was on the Dr. Oz show to talk about personal safety; another driver was featured in O, Oprah’s magazine.

The Image Team members are also asked to test products, or to provide insight into everything from truck cab design, truckstop showers, and personal safety devices.

They offer their honest, and sometimes not always positive, feedback to the vendors.

You might find an Image Team member helping staff a booth at a trade show, or sometimes, even attending the show by herself as an extension of the WIT staff. Deb LeBree, a current Image Team member, was so popular at the American Truck Historical Society event, they have asked her back this year.

We ask our Image Team members to help us reach out to the non-trucking public and share their stories. One of the ways we do this is through rideAPRIL 2018

alongs. The very first ride-along occurred before the Image Team was formed, but we chose Stephanie Klang to pick up (then) National Transportation Safety Board (NTSB) Chairwoman, Deborah Hersman, in her Washington DC office for a ride in March of 2010. Stephanie patiently waited with her tractor-trailer parked in front of the L’Enfant Plaza in the heart of Washington DC. The chairwoman was delayed, and the ride finally began at the start of the rush hour.

Stephanie crawled along at a very slow pace, finally reaching her destination, hours behind schedule.

We met Mr. Woods for a brief lunch before he climbed into the truck with Carol. His opinion was changed during that ride, as he began to understand the trucking industry’s focus on safety and passion to ensure that no one should endure the pain the Wood family endured due to the recklessness of a driver.

Since that time, we have used Image Team members to provide rides to the former Wisconsin Secretary of Transportation Gottlieb, US Senator Ron Johnson, former Congressman Reid Ribble, the acting Federal Motor Carrier Safety Administrator Daphne Jefferson and (then) FMCSA Administrator, Scott Darling. Administrator Darling spent two days with Stephanie Klang just before his term ended in 2017.

For more information about the Image Team, visit www.womenintrucking.org

Image Team member, Carol Nixon, was selected to provide a ride for a safety advocate from an organization called CRASH, or Citizens for Reliable and Safe Highways.

This group is part of the Truck Safety Coalition, which is an organization that often opposes the trucking industry on issues concerning highway safety. The advocate, Ron Woods, had viewed professional drivers as fatigued, often drugged and careless operators. His opinion was formed when his mother, sister, and three young nephews were killed by a driver years earlier.

APRIL 2018

The Image Team’s role is pretty simple, to create a positive image of the trucking industry to those outside of this business.

Whether it’s through the media, ride-alongs, or speaking to conference attendees, these women portray YOUR industry in a professional way.

Ellen Voie President/CEO/Founder of Women In Trucking, Inc. ellen@womenintrucking.org www.womenintrucking.org

Mission: Women In Trucking was established to encourage the employment of women in the trucking industry, promote their accomplishments and minimize obstacles faced by women working in the trucking industry.

JOBS FOR TRUCKERS • 57

CNTL HAS OPENINGS FOR TRUCK OWNER OPERATORS IN

Calgary, Toronto and Montreal

If you are an Experienced, Safe, Owner Operator, now is the time to look at CNTL! CNTL is CN’s Trucking Subsidiary, the continuing growth of Intermodal freight means we always have the moves available that meet or exceed your revenue objectives.

Keep more of your earnings with your fuel price capped at 35 cents per litre. Take advantage of our Tire, Bunk and Engine Heater programs, and Group Truck Insurance and Optional Benefit programs.

Ask about our Safety Bonus, and Safety Awards!

If you would like to talk about joining our team please contact us Phone 1-866-239-9889 Email cntldrivers@cn.ca Fax 1-866-803-2702 58 • OVER THE ROAD

CNTL.ca

APRIL 2018