Managing The Media This workshop will teach you how to make the most of media opportunities by learning how to develop strategic messages and talking points, avoid common land mines, influence the flow and content of an interview, and make sure voice and opinions are heard.
Managing The Media Workshop
WHO SHOULD ATTEND
WHAT YOU WILL LEARN
Anyone who wants to learn how to expertly manage media interviews.
Ø How to control the content and direct the flow of a media interview; Ø What kind of language is most effective;
DURATION 3.5 hours
Ø Why shorter answers give you greater control; Ø What makes a quote “quotable”;
ABOUT THE WORKSHOP Speaking with the media offers an unparalleled opportunity to advance your agenda–if you know how to prepare your messages, shift the balance of power from the interviewer to you, and make strategic adjustments for each medium. In this session you will learn tips and techniques for being at your best in the public spotlight.
Ø How to deftly work your way around the questions you don’t want to answer; Ø How to master the three-minute TV interview; Ø Tips for managing black box (remote), radio, and print interviews.
OVID Strategic Communications • 10 west 15th suite #908 • New York, NY 10011 • 212-929-4795 • www.ovidinc.com